The Dairy Download
A podcast series presented by the International Dairy Foods Association and Ever.Ag. The Dairy Download is a 30-minute podcast hosted by Phil Plourd and Kathleen Noble Wolfley of Ever.Ag that covers dairy market news and offers fresh guest commentary on the consumer and policy trends shaping dairy. Breezy and informative, The Dairy Download takes listeners through a top-line report on the CME dairy markets, and then dives into the headlines and trends shaping dairy production, consumption and marketing with industry experts, market analysts, and leaders from across food and beverage. The Dairy Download is available wherever you get your podcasts, as well as for direct download from https://www.idfa.org/thedairydownload.
The Dairy Download
Ep. 117 - Social Media and the Future of Dairy Consumer Engagement
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
From integrated marketing campaigns to farmer-led storytelling, this episode of The Dairy Download explores the strategies dairy organizations are using to strengthen consumer connections and build brand relevance in a rapidly evolving digital landscape. In this discussion, we examine how companies are leveraging social media, influencer partnerships and authentic content to engage audiences, enhance transparency and elevate the voice of the dairy industry.
Tune in for insights from Austin Blythe, Marketing Director with Tillamook County Creamery Association and Valerie Morrow, Director of Social Media at Dairy Farmers of America!
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.
Like the show?
Rate The Dairy Download on Apple Podcasts!