When it comes to prototyping, there is a common error all of us make. We spend a whole lot of time and energy and effort in the journey leading up to the prototype. We are so convinced in our process that we end up creating the best thing possible.  However, we have a huge blind spot - the user. 

The after-effects of this blind spot are huge.  The user may not like what you've made. You might be forced to start from scratch. The key question is if you have the time, money, and energy to do it all over again. 

That's where a lot of startup journeys also end, because they've given it their all in creating an amazing prototype, but one that did not resonate with their users. So prototyping has to be fast. It has to be cheap and you should try to get the user talking to you in the first place. 

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