This episode shows how quickly a new product idea can turn into a successful business and the key steps in the process!
When Amanda Farnum’s kids were young, she wanted to take a break from her day job to spend time with them, but she didn’t want to retreat from the business world completely. She thought long and hard about how to use her project planning skills and arts education to create a small business. The “a-ha” moment came on a family vacation, when she thought that tourist hotels could make art kits available for their guests. After an all-night brainstorming session with her husband, Amanda decided then that she would be the person to create those kits. Five months later, she was representing her paint-by-numbers designs professionally at craft shows. Her home-based business, Wehgo.com, skyrocketed from there.
Amanda’s success came from deep creative and organizational skills, a clear business plan, the discipline to execute that plan, a proprietary manufacturing process, and support from her business partner (her husband) as well as local networks of other entrepreneurs.
Amanda discusses the growth of her company and some of its challenges and success milestones over the past five years—all the way up to the Washington Post article last week that spotlighted her business and spiked sales even more! She talks about the challenges of finding a name for her product, setting up the business, launching a website, selling on Etsy and Faire, displaying her wares in craft and trade shows, expanding her design portfolio, and moving into the world of wholesale to brick-and-mortar stores. She also talks about the role of her children in her business, seasonal planning, changes after the onset of the Coronavirus pandemic, her current personal and professional goals, and possible growth opportunities from here.
For more information about Amanda’s business, visit http://www.wehgo.com
For more information about the movement behind the podcast, visit our Facebook Group, at https://www.facebook.com/groups/350301745982098
This episode shows how quickly a new product idea can turn into a successful business and the key steps in the process!
When Amanda Farnum’s kids were young, she wanted to take a break from her day job to spend time with them, but she didn’t want to retreat from the business world completely. She thought long and hard about how to use her project planning skills and arts education to create a small business. The “a-ha” moment came on a family vacation, when she thought that tourist hotels could make art kits available for their guests. After an all-night brainstorming session with her husband, Amanda decided then that she would be the person to create those kits. Five months later, she was representing her paint-by-numbers designs professionally at craft shows. Her home-based business, Wehgo.com, skyrocketed from there.
Amanda’s success came from deep creative and organizational skills, a clear business plan, the discipline to execute that plan, a proprietary manufacturing process, and support from her business partner (her husband) as well as local networks of other entrepreneurs.
Amanda discusses the growth of her company and some of its challenges and success milestones over the past five years—all the way up to the Washington Post article last week that spotlighted her business and spiked sales even more! She talks about the challenges of finding a name for her product, setting up the business, launching a website, selling on Etsy and Faire, displaying her wares in craft and trade shows, expanding her design portfolio, and moving into the world of wholesale to brick-and-mortar stores. She also talks about the role of her children in her business, seasonal planning, changes after the onset of the Coronavirus pandemic, her current personal and professional goals, and possible growth opportunities from here.
For more information about Amanda’s business, visit http://www.wehgo.com
For more information about the movement behind the podcast, visit our Facebook Group, at https://www.facebook.com/groups/350301745982098