Sterling White - $10M in Capital, $26M in Real Estate; How to Build Your Brand

Pick up a bag because we’re going to drop a lot of golden nuggets and gems today. In this episode, we’re super lucky to have a stellar guest, Sterling White of Sonder Investment Group, to discuss how to build your brand using the available platforms you may or may not know. He also shares some tips to start in real estate with or without resources. Sterling is involved in managing capital of more than 10 million dollars deployed across a real estate portfolio worth 26 million dollars. 

Let’s jump into the episode now! 

[00:01 - 07:22] Opening Segment

• I introduce our guest, Sterling White 
• Sterling shares his background

[07:23 - 17:06] Build Your Brand

• Sterling gives us some tips to transition into multifamily
  • What if you don’t have the means?
  • What if you’re still young? 
• He shares some advice for passive investors to start raising capital
• He talks about growing your network
• Partner with us! Visit 5tcre.com/invest

[17:07 - 25:00] Document Everything 

• Sterling walks us through his approach in off-market deals
  • 80/20 approach
  • 90/10 approach
• He talks about this “not fun but important” task you don’t want to miss!

[25:01 - 31:15] Commit “Softly” First

• Sterling shares some tips to tell if your client is serious with you
• He tells us his process of raising millions from his deals
  • You’d definitely want to check this out!
• Sterling talks about his next deals 

[31:16 - 35:16] Closing Segment

• Connect with Sterling - links below 
• He talks about having the right mindset in making deals
• Final words from Sterling and Me

Tweetable Quotes:

“Creativity follows commitment. If you’re committed enough, you’ll find a way. If not, you’ll find an excuse.” - Sterling White

“You being young [means] you have something that you can exchange with someone else. You just have to figure it out .” - Sterling White

Resources mentioned:

• Jake & Gino
• Gene B. Glick
• Google Docs
• Asana

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Get in touch with Sterling here. He personally reads your messages. 

Check out his social media channels: LinkedIn, Instagram, Facebook, YouTube, and BiggerPockets. Visit his personal website, podcast show, and company online. 

Connect with me:

https://www.5tcre.com/

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