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Directed IRA Podcast
The Directed IRA Podcast, hosted by attorneys Mat Sorensen and Mark J. Kohler, is the leading source for investors navigating the world of self-directed IRAs and 401(k)s. As co-founders of Directed IRA & Directed Trust Company (directedira.com), Mat and Mark have helped thousands of clients invest in alternative assets using tax-advantaged retirement accounts.
Episodes cover topics related to self-directing retirement accounts, such as Roth IRAs, Solo 401(k)s, real estate, private equity and venture funds, promissory notes, private placements (PPMs), start-ups, IRA/LLCs (Checkbook IRAs), and the UBIT/UDFI tax rules. The podcast also addresses prohibited transactions and shares real-world examples from investors who have successfully self-directed their retirement for decades.
Whether you're a seasoned investor or just getting started, this podcast offers practical, expert-level insights into building wealth through self-directed strategies.
Mat Sorensen is an attorney, best-selling author of The Self-Directed IRA Handbook, and CEO of Directed IRA & Directed Trust Company, a leading self-directed IRA custodian with nearly $3 billion under administration. He is a national expert on self-directed retirement strategies and a Senior Partner at KKOS Lawyers. Mat also co-hosts The Main Street Business Podcast along with Mark J. Kohler.
Mark J. Kohler is a CPA, attorney, best-selling author of six books, and a nationally recognized authority on small business tax and legal strategies. Mark serves as a Senior Partner at KKOS Lawyers and Board Member at Directed IRA Trust Company, which manages over $3 billion in assets. As the founder of the Main Street Certified Tax Advisor Program, Mark has trained thousands of CPAs and Enrolled Agents nationwide, helping millions of small business owners better navigate tax and legal strategies. Mark also co-hosts The Main Street Business Podcast along with Mat Sorensen.
Directed IRA Podcast
How Investors are Turning Hotels into Homes People Can Afford - ft. Adam Hooper & Ryan Sudeck
In this episode of the Directed IRA Podcast, I sat down with Adam Hooper and Ryan Sudek from Sage Investment Group to dive into a high-impact real estate strategy: converting underutilized hotels into naturally affordable housing. We explored how this model delivers strong investor returns while addressing the affordable housing crisis—without relying on government subsidies. With over 20 successful conversions and more in the pipeline, this episode is packed with insights on real estate investing, IRA strategies, and wealth-building opportunities. If you're passionate about doing good while making money, you won't want to miss this conversation.
0:00 - Intro - Real Estate Supply, Demand & Affordability Crisis
0:30 - Meet Sage Investment Group & Their Mission
1:43 - Why Hotels? A Strategic Conversion Model Explained
6:13 - First Hotel Deal Case Study: Tucson Conversion
10:11 - Why Not Office Conversions? Key Challenges
12:05 - Investment Returns Without Sacrificing Impact
15:15 - Deals That Didn’t Work and Why
20:26 - Big Wins: Texas Hotel Acquisitions for Half Price
23:09 - Hotel Industry Distress & The Patel Effect
25:13 - Post-COVID Shifts in Hospitality and Opportunity
27:06 - Using Self-Directed IRAs in Real Estate
30:17 - Evergreen Fund Structure & Diversification Benefits
31:54 - Liquidity & Exiting the Fund
33:08 - 1031 Exchange Strategy Using a 721 UpREIT
36:45 - Active Value Creation vs. Passive Investing
38:06 - Is Now a Good Time to Invest in Real Estate?
40:22 - Supply Forecasting & Conversions Market Potential
44:27 - Personal Motivations & Building Investor Access
48:31 - How M&A Skills Transfer to Real Estate
51:18 - Fund Performance, Notes, and Final Investment Terms
53:59 - How to Learn More & Get Involved
👉 Want to learn more or invest?
Visit sageinvestment.com/IRA for details on how Sage Investment Group helps turn underutilized hotels into high-yield, naturally affordable housing.
📩 Have questions or ready to connect?
Email ryan@sageinvestment.group or adam@sageinvestment.group
Directed IRA Homepage: https://directedira.com/
Directed IRA Explore (Linktree): https://linktr.ee/SelfDirectedIRA
Book a Call: https://directedira.com/appointment/
Other:
Mat Sorensen: https://matsorensen.com & https://linktr.ee/MatSorensen
KKOS: https://kkoslawyers.com
Main Street Business https://mainstreetbusiness.com