This Product Business Life with Mel Robbins
This Product Business Life with Mel Robbins
Smart strategy for product brands & retailers who want more sales, consistent profit and a business that actually pays them.
If you’ve got a product-based business, or you’re trying to build one, and your sales feel inconsistent, your marketing feels messy, or you’re doing all the things with no real traction… hiiii, you’re in the right place.
This podcast is your no-fluff guide to growing a profitable product business across ecommerce, wholesale and retail.
We talk:
- pricing for profit (not just “what competitors are doing”)
- increasing conversion on your website
- email marketing that actually drives sales
- wholesale strategies that create predictable revenue
- what to fix first when your business feels stuck
Plus behind-the-scenes breakdowns, real client results, and honest conversations with founders in fashion, homewares, beauty and lifestyle brands.
No vague advice. No “just post more”. No BS.
Just clear strategy, practical steps, and the kind of insight that helps you make smarter decisions faster.
If you’re ready for more sales, less overwhelm, and a business that actually works… hit follow.
For coaching, courses and resources head to thelotco.com.au or come say hi on Instagram @thelotco.
Formerly called: build your profitable product business with mel robbins thelotco business podcast
This Product Business Life with Mel Robbins
5 Quick Ways To Maximise Your Sales This Holiday Season.
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In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season.
From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients.
Key takeaways
- Focus on foundational elements for sustainable business growth.
- Utilize email marketing creatively to engage customers.
- Incorporate fun and storytelling in marketing content.
- Surprise customers with unique offers and gifts.
- Streamline the ordering process for ease of purchase.
- Edit delivery options to enhance customer satisfaction.
- Engage customers through live product showcases.
- Explore online marketplaces to reach new audiences.
- Boost conversion rates by optimizing website elements.
- Participate in community event
Get on the VIP BF Waitlist here
Grab the Nail Your Email Marketing Program here
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Conversion Rate Checklist
I'm Mel Robbins! from @thelotco
Join my Skool Group here: https://www.skool.com/product-business-growth-club/about
From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.