This Product Business Life with Mel Robbins
This Product Business Life with Mel Robbins
Smart strategy for product brands & retailers who want more sales, consistent profit and a business that actually pays them.
If you’ve got a product-based business, or you’re trying to build one, and your sales feel inconsistent, your marketing feels messy, or you’re doing all the things with no real traction… hiiii, you’re in the right place.
This podcast is your no-fluff guide to growing a profitable product business across ecommerce, wholesale and retail.
We talk:
- pricing for profit (not just “what competitors are doing”)
- increasing conversion on your website
- email marketing that actually drives sales
- wholesale strategies that create predictable revenue
- what to fix first when your business feels stuck
Plus behind-the-scenes breakdowns, real client results, and honest conversations with founders in fashion, homewares, beauty and lifestyle brands.
No vague advice. No “just post more”. No BS.
Just clear strategy, practical steps, and the kind of insight that helps you make smarter decisions faster.
If you’re ready for more sales, less overwhelm, and a business that actually works… hit follow.
For coaching, courses and resources head to thelotco.com.au or come say hi on Instagram @thelotco.
Formerly called: build your profitable product business with mel robbins thelotco business podcast
This Product Business Life with Mel Robbins
From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution.
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In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably.
We talk about:
- How their friendship started over coffee (and a shared love of cute stationery and beauty products)
- The evolution of their business from pop-ups to full-blown bricks-and-mortar
- Why they moved out of their OG retail space and the big energy shift in their new store
- The realities of managing a retail business through COVID (while homeschooling, no less!)
- The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibes
- Their no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailer
- How they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros
This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal.
🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West
📦 Or online at naturalsupplyco.com
Follow on Instagram @naturalsupplyco
I'm Mel Robbins! from @thelotco
Join my Skool Group here: https://www.skool.com/product-business-growth-club/about
From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.