This Product Business Life with Mel Robbins
This Product Business Life with Mel Robbins
Smart strategy for product brands & retailers who want more sales, consistent profit and a business that actually pays them.
If you’ve got a product-based business, or you’re trying to build one, and your sales feel inconsistent, your marketing feels messy, or you’re doing all the things with no real traction… hiiii, you’re in the right place.
This podcast is your no-fluff guide to growing a profitable product business across ecommerce, wholesale and retail.
We talk:
- pricing for profit (not just “what competitors are doing”)
- increasing conversion on your website
- email marketing that actually drives sales
- wholesale strategies that create predictable revenue
- what to fix first when your business feels stuck
Plus behind-the-scenes breakdowns, real client results, and honest conversations with founders in fashion, homewares, beauty and lifestyle brands.
No vague advice. No “just post more”. No BS.
Just clear strategy, practical steps, and the kind of insight that helps you make smarter decisions faster.
If you’re ready for more sales, less overwhelm, and a business that actually works… hit follow.
For coaching, courses and resources head to thelotco.com.au or come say hi on Instagram @thelotco.
Formerly called: build your profitable product business with mel robbins thelotco business podcast
This Product Business Life with Mel Robbins
How to Add a Digital Income Stream to Your Product Biz
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This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.
If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen.
I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.
Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.
PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.
🎯 What You’ll Learn:
- Why digital products can be the perfect addition to a physical product biz
- Real-life examples from my own clients and James' community (think: HR consultants, teachers, knitters, dog trainers—you name it!)
- How to monetize before you make it and validate your idea first
- The biggest mindset shifts that make a scalable business possible
- What I learned from sitting in a room with multi-6 and 7-figure digital business owners
- Why now is exactly the right time to explore this in your own business journey
🛠 Resources & Links:
- 🎥 Register and Watch the free Rise of the Digital CEO training with James Wedmore here.
- 💬 Join my private watch party + discussion group here
- 💡 Want to chat about whether a digital offer is right for you? DM me on Instagram @thelotco or send me an email via my website.
💖 Loved this episode?
Share it with a friend who's craving more freedom in their biz, or leave a review on Apple Podcasts to help more product-based founders find this show!
I'm Mel Robbins! from @thelotco
Join my Skool Group here: https://www.skool.com/product-business-growth-club/about
From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.