Why Your Product Isn’t the Most Important Part of Your Product Business.

Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business.

In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands.

We’ll cover:

• Why “build it and they will come” is a dangerous mindset for product-based founders
• The role of retailers, stockists, and partners in helping you grow
• The power of distribution and getting your product in front of more people
• Why supporting your stores and stockists is just as important as landing them in the first place
• The shift second-time founders make that first-time founders overlook
• What else matters more than the product itself (pricing, marketing, visibility, and customer experience)

By the end, you’ll know exactly where to shift your focus so your product doesn’t just sit pretty on a shelf - it actually sells.

✨ Free Training Alert: Want to build a 90-day roadmap for more sales and consistent profit (without relying on social media)? Join my upcoming live training here → https://www.thelotco.com/trainings