This Product Business Life with Mel Robbins
This Product Business Life with Mel Robbins
Smart strategy for product brands & retailers who want more sales, consistent profit and a business that actually pays them.
If you’ve got a product-based business, or you’re trying to build one, and your sales feel inconsistent, your marketing feels messy, or you’re doing all the things with no real traction… hiiii, you’re in the right place.
This podcast is your no-fluff guide to growing a profitable product business across ecommerce, wholesale and retail.
We talk:
- pricing for profit (not just “what competitors are doing”)
- increasing conversion on your website
- email marketing that actually drives sales
- wholesale strategies that create predictable revenue
- what to fix first when your business feels stuck
Plus behind-the-scenes breakdowns, real client results, and honest conversations with founders in fashion, homewares, beauty and lifestyle brands.
No vague advice. No “just post more”. No BS.
Just clear strategy, practical steps, and the kind of insight that helps you make smarter decisions faster.
If you’re ready for more sales, less overwhelm, and a business that actually works… hit follow.
For coaching, courses and resources head to thelotco.com.au or come say hi on Instagram @thelotco.
Formerly called: build your profitable product business with mel robbins thelotco business podcast
This Product Business Life with Mel Robbins
Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)
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Welcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.
After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.
Last week, we talked about why your product probably isn’t the problem when sales feel slow.
This week, we’re talking about the fix.
Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system.
In this episode, I dive into:
- Why Instagram is amazing for attention, but terrible for consistent sales
- The difference between visibility and conversion
- Why email marketing is your secret weapon for predictable profit
- How to set up simple systems that sell for you (even while you sleep)
I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel.
And I share real client stories of what changed when they shifted from posting more to building smarter systems.
If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step.
🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website
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And if you’re ready to make email your most profitable sales channel, join me for the Nail Your Email Marketing Live Series — we start Wednesday, November 5th! Details at thelotco.com.au/nailyouremail
I'm Mel Robbins! from @thelotco
Join my Skool Group here: https://www.skool.com/product-business-growth-club/about
From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap.
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.