{"version":"1.0.0","segments":[{"speaker":"Rod","startTime":2.28,"endTime":6.36,"body":"Welcome to messy but"},{"speaker":"Rod","startTime":2.28,"endTime":6.36,"body":"essential. I'm Rod Stillwell."},{"speaker":"Rod","startTime":6.51,"endTime":9.54,"body":"And this is the podcast about"},{"speaker":"Rod","startTime":6.51,"endTime":9.54,"body":"the people side of project"},{"speaker":"Rod","startTime":9.54,"endTime":13.08,"body":"leadership. It's where we help"},{"speaker":"Rod","startTime":9.54,"endTime":13.08,"body":"you improve your soft skills to"},{"speaker":"Rod","startTime":13.08,"endTime":17.13,"body":"reduce hard costs. In today's"},{"speaker":"Rod","startTime":13.08,"endTime":17.13,"body":"episode, we're going to be"},{"speaker":"Rod","startTime":17.13,"endTime":20.82,"body":"talking about the importance of"},{"speaker":"Rod","startTime":17.13,"endTime":20.82,"body":"having and communicating a"},{"speaker":"Rod","startTime":20.82,"endTime":24.96,"body":"vision, both project oriented"},{"speaker":"Rod","startTime":20.82,"endTime":24.96,"body":"and personal for that matter."},{"speaker":"Rod","startTime":26.25,"endTime":29.22,"body":"Joining me today is my brother"},{"speaker":"Rod","startTime":26.25,"endTime":29.22,"body":"Dale, who's my business partner"},{"speaker":"Rod","startTime":29.22,"endTime":32.49,"body":"and comes with extensive project"},{"speaker":"Rod","startTime":29.22,"endTime":32.49,"body":"experience around the world. And"},{"speaker":"Rod","startTime":32.49,"endTime":34.38,"body":"Ela is our engineer and"},{"speaker":"Rod","startTime":32.49,"endTime":34.38,"body":"producer."},{"speaker":"Dale","startTime":35.07,"endTime":35.4,"body":"Hey Rod"},{"speaker":"Rod","startTime":37.13,"endTime":40.85,"body":"Welcome. Before we go too"},{"speaker":"Rod","startTime":37.13,"endTime":40.85,"body":"far, I want to start as we"},{"speaker":"Rod","startTime":40.85,"endTime":43.34,"body":"normally do with these podcasts"},{"speaker":"Rod","startTime":40.85,"endTime":43.34,"body":"with a little bit about safety."},{"speaker":"Rod","startTime":44.18,"endTime":48.71,"body":"And thinking in terms of the"},{"speaker":"Rod","startTime":44.18,"endTime":48.71,"body":"challenges that many of us are"},{"speaker":"Rod","startTime":48.71,"endTime":54.71,"body":"going to experience, as we"},{"speaker":"Rod","startTime":48.71,"endTime":54.71,"body":"gradually move away from, well"},{"speaker":"Rod","startTime":54.71,"endTime":59.93,"body":"Let's hope we do move away from"},{"speaker":"Rod","startTime":54.71,"endTime":59.93,"body":"a pandemic, world in to what we"},{"speaker":"Rod","startTime":59.93,"endTime":62.99,"body":"thought we were used to. And the"},{"speaker":"Rod","startTime":59.93,"endTime":62.99,"body":"reason this is important is"},{"speaker":"Rod","startTime":62.99,"endTime":67.73,"body":"because ultimately, what we were"},{"speaker":"Rod","startTime":62.99,"endTime":67.73,"body":"used to will never come back."},{"speaker":"Rod","startTime":67.79,"endTime":70.55,"body":"Now that's not to say that we"},{"speaker":"Rod","startTime":67.79,"endTime":70.55,"body":"won't be meeting together, we"},{"speaker":"Rod","startTime":70.55,"endTime":74.06,"body":"won't be hugging friends and"},{"speaker":"Rod","startTime":70.55,"endTime":74.06,"body":"relatives, etc, etc. But it is"},{"speaker":"Rod","startTime":74.06,"endTime":78.95,"body":"to say that we've moved on as a"},{"speaker":"Rod","startTime":74.06,"endTime":78.95,"body":"world, we have been through a"},{"speaker":"Rod","startTime":78.95,"endTime":85.82,"body":"common experience. And that's"},{"speaker":"Rod","startTime":78.95,"endTime":85.82,"body":"changed us fundamentally at some"},{"speaker":"Rod","startTime":85.82,"endTime":89.12,"body":"level. So from a safety"},{"speaker":"Rod","startTime":85.82,"endTime":89.12,"body":"perspective, it's not just being"},{"speaker":"Rod","startTime":89.12,"endTime":92.18,"body":"safe about our health and"},{"speaker":"Rod","startTime":89.12,"endTime":92.18,"body":"wearing a mask, all of that is"},{"speaker":"Rod","startTime":92.18,"endTime":95.03,"body":"of course important. But it's"},{"speaker":"Rod","startTime":92.18,"endTime":95.03,"body":"also safety, from the"},{"speaker":"Rod","startTime":95.03,"endTime":98.09,"body":"perspective of recognizing that"},{"speaker":"Rod","startTime":95.03,"endTime":98.09,"body":"there will be some things you"},{"speaker":"Rod","startTime":98.09,"endTime":101.21,"body":"will get back to doing that you"},{"speaker":"Rod","startTime":98.09,"endTime":101.21,"body":"may not have done for a while."},{"speaker":"Rod","startTime":103.01,"endTime":108.26,"body":"I can give us an example for me,"},{"speaker":"Rod","startTime":103.01,"endTime":108.26,"body":"you know, even traveling since"},{"speaker":"Rod","startTime":108.26,"endTime":111.74,"body":"the beginning of COVID, it's now"},{"speaker":"Rod","startTime":108.26,"endTime":111.74,"body":"been over a year. or so, I"},{"speaker":"Rod","startTime":111.74,"endTime":114.11,"body":"haven't been on an airplane, I"},{"speaker":"Rod","startTime":111.74,"endTime":114.11,"body":"haven't been in an airport."},{"speaker":"Rod","startTime":114.32,"endTime":118.4,"body":"Well, as I understand it from"},{"speaker":"Rod","startTime":114.32,"endTime":118.4,"body":"watching the news, the those"},{"speaker":"Rod","startTime":118.43,"endTime":122.63,"body":"places, and those planes etc,"},{"speaker":"Rod","startTime":118.43,"endTime":122.63,"body":"have changed significantly in"},{"speaker":"Rod","startTime":122.69,"endTime":126.86,"body":"the last year. So it will be a"},{"speaker":"Rod","startTime":122.69,"endTime":126.86,"body":"new thing for me when I do end"},{"speaker":"Rod","startTime":126.86,"endTime":132.53,"body":"up traveling again. And it will"},{"speaker":"Rod","startTime":126.86,"endTime":132.53,"body":"as a result, cause me to think"},{"speaker":"Rod","startTime":132.53,"endTime":135.23,"body":"differently, and hopefully"},{"speaker":"Rod","startTime":132.53,"endTime":135.23,"body":"behave differently. So when I"},{"speaker":"Rod","startTime":135.23,"endTime":140.06,"body":"talk about safety in that, you"},{"speaker":"Rod","startTime":135.23,"endTime":140.06,"body":"know, in that arena, it's really"},{"speaker":"Rod","startTime":140.06,"endTime":143.42,"body":"to say, as we now embark on"},{"speaker":"Rod","startTime":140.06,"endTime":143.42,"body":"something that's new and"},{"speaker":"Rod","startTime":143.42,"endTime":148.01,"body":"different, our you know, we'll"},{"speaker":"Rod","startTime":143.42,"endTime":148.01,"body":"be a little bit more alert,"},{"speaker":"Rod","startTime":148.01,"endTime":152.24,"body":"perhaps, but the common and"},{"speaker":"Rod","startTime":148.01,"endTime":152.24,"body":"familiar won't be there for us"},{"speaker":"Rod","startTime":152.24,"endTime":155.84,"body":"to count on; it's going to be"},{"speaker":"Rod","startTime":152.24,"endTime":155.84,"body":"very different. And that puts us"},{"speaker":"Rod","startTime":155.84,"endTime":159.41,"body":"puts us at risk, either"},{"speaker":"Rod","startTime":155.84,"endTime":159.41,"body":"emotionally safety wise, or"},{"speaker":"Rod","startTime":159.41,"endTime":163.49,"body":"physically safety wise, because"},{"speaker":"Rod","startTime":159.41,"endTime":163.49,"body":"it's new and different, even"},{"speaker":"Rod","startTime":163.49,"endTime":167.3,"body":"though it's something we thought"},{"speaker":"Rod","startTime":163.49,"endTime":167.3,"body":"we knew all about in the past."},{"speaker":"Rod","startTime":167.99,"endTime":170.6,"body":"So I just want to kind of keep"},{"speaker":"Rod","startTime":167.99,"endTime":170.6,"body":"that in mind. Because, you know,"},{"speaker":"Rod","startTime":170.63,"endTime":174.95,"body":"whatever it is that we're going"},{"speaker":"Rod","startTime":170.63,"endTime":174.95,"body":"to transition into, it's going"},{"speaker":"Rod","startTime":174.95,"endTime":176.69,"body":"to be different than what we're"},{"speaker":"Rod","startTime":174.95,"endTime":176.69,"body":"used to."},{"speaker":"Rod","startTime":178.73,"endTime":184.07,"body":"So Dale, we want to jump in and"},{"speaker":"Rod","startTime":178.73,"endTime":184.07,"body":"look at the whole concept of"},{"speaker":"Rod","startTime":184.25,"endTime":188.87,"body":"vision in the sense of"},{"speaker":"Rod","startTime":184.25,"endTime":188.87,"body":"communicating at some level,"},{"speaker":"Rod","startTime":188.87,"endTime":192.86,"body":"what we have in mind, or what"},{"speaker":"Rod","startTime":188.87,"endTime":192.86,"body":"the customer has  in mind in"},{"speaker":"Rod","startTime":192.86,"endTime":197.24,"body":"terms of a project, or what the"},{"speaker":"Rod","startTime":192.86,"endTime":197.24,"body":"overall business case might be."},{"speaker":"Rod","startTime":197.51,"endTime":202.76,"body":"Ultimately, what we want to talk"},{"speaker":"Rod","startTime":197.51,"endTime":202.76,"body":"about today is communicating"},{"speaker":"Rod","startTime":202.76,"endTime":208.61,"body":"that big picture so that people"},{"speaker":"Rod","startTime":202.76,"endTime":208.61,"body":"can get in line and support,"},{"speaker":"Rod","startTime":209.24,"endTime":214.04,"body":"engage, be truly involved in"},{"speaker":"Rod","startTime":209.24,"endTime":214.04,"body":"making that vision a reality."},{"speaker":"Rod","startTime":214.79,"endTime":219.11,"body":"And I want to just push it back"},{"speaker":"Rod","startTime":214.79,"endTime":219.11,"body":"to you in the sense of Have you"},{"speaker":"Rod","startTime":219.11,"endTime":222.08,"body":"worked on projects or been part"},{"speaker":"Rod","startTime":219.11,"endTime":222.08,"body":"of things where there wasn't a"},{"speaker":"Rod","startTime":222.08,"endTime":226.04,"body":"vision? There wasn't a clarity"},{"speaker":"Rod","startTime":222.08,"endTime":226.04,"body":"around what the real purpose"},{"speaker":"Rod","startTime":226.04,"endTime":229.22,"body":"was? And how did that feel? And"},{"speaker":"Rod","startTime":226.04,"endTime":229.22,"body":"how did you react to that?"},{"speaker":"Dale","startTime":230.22,"endTime":232.86,"body":"Well, yeah, definitely."},{"speaker":"Dale","startTime":230.22,"endTime":232.86,"body":"You know, I think there's a"},{"speaker":"Dale","startTime":233.4,"endTime":242.01,"body":"natural kind of process because"},{"speaker":"Dale","startTime":233.4,"endTime":242.01,"body":"a project has, you know, task"},{"speaker":"Dale","startTime":242.01,"endTime":246.12,"body":"lists and has a, you know, a set"},{"speaker":"Dale","startTime":242.01,"endTime":246.12,"body":"of responsibilities assigned. It"},{"speaker":"Dale","startTime":246.12,"endTime":249.69,"body":"has all of this structure around"},{"speaker":"Dale","startTime":246.12,"endTime":249.69,"body":"the work that needs to be done."},{"speaker":"Dale","startTime":249.99,"endTime":253.5,"body":"There's a kind of a natural"},{"speaker":"Dale","startTime":249.99,"endTime":253.5,"body":"instinct that Well, we've got"},{"speaker":"Dale","startTime":253.5,"endTime":256.38,"body":"all that covered, right. I mean,"},{"speaker":"Dale","startTime":253.5,"endTime":256.38,"body":"if we just walked through the"},{"speaker":"Dale","startTime":256.65,"endTime":260.28,"body":"project plan, and we all execute"},{"speaker":"Dale","startTime":256.65,"endTime":260.28,"body":"the tasks in the project plan,"},{"speaker":"Dale","startTime":260.61,"endTime":265.08,"body":"what we will end up with, at the"},{"speaker":"Dale","startTime":260.61,"endTime":265.08,"body":"end, will, you know, meet the"},{"speaker":"Dale","startTime":265.17,"endTime":267.72,"body":"business days meet the needs of"},{"speaker":"Dale","startTime":265.17,"endTime":267.72,"body":"the sponsors and all the rest of"},{"speaker":"Dale","startTime":267.72,"endTime":272.82,"body":"that type of stuff. And I think,"},{"speaker":"Dale","startTime":267.72,"endTime":272.82,"body":"you know, while that's natural,"},{"speaker":"Dale","startTime":272.82,"endTime":280.62,"body":"and it's probably technically"},{"speaker":"Dale","startTime":272.82,"endTime":280.62,"body":"true in most cases, especially"},{"speaker":"Dale","startTime":280.62,"endTime":286.35,"body":"on larger projects, there's a"},{"speaker":"Dale","startTime":280.62,"endTime":286.35,"body":"gray area there. And not knowing"},{"speaker":"Dale","startTime":287.13,"endTime":293.88,"body":"what the vision is often leads"},{"speaker":"Dale","startTime":287.13,"endTime":293.88,"body":"you to making narrow decisions"},{"speaker":"Dale","startTime":294.36,"endTime":296.7,"body":"that don't further that, you"},{"speaker":"Dale","startTime":294.36,"endTime":296.7,"body":"know, that may get your task"},{"speaker":"Dale","startTime":296.7,"endTime":299.61,"body":"accomplished that may you know,"},{"speaker":"Dale","startTime":296.7,"endTime":299.61,"body":"meet your deadlines that may do"},{"speaker":"Dale","startTime":299.61,"endTime":303.21,"body":"whatever But don't necessarily"},{"speaker":"Dale","startTime":299.61,"endTime":303.21,"body":"hit the bigger picture don't"},{"speaker":"Dale","startTime":303.21,"endTime":305.07,"body":"necessarily deliver against the"},{"speaker":"Dale","startTime":303.21,"endTime":305.07,"body":"bigger picture. So I think"},{"speaker":"Dale","startTime":305.22,"endTime":310.2,"body":"that's to me, where where it"},{"speaker":"Dale","startTime":305.22,"endTime":310.2,"body":"comes into play a lot on those"},{"speaker":"Dale","startTime":310.2,"endTime":316.56,"body":"projects is ensuring that when"},{"speaker":"Dale","startTime":310.2,"endTime":316.56,"body":"things need to be, you know,"},{"speaker":"Dale","startTime":316.59,"endTime":319.32,"body":"adjusted when people need to"},{"speaker":"Dale","startTime":316.59,"endTime":319.32,"body":"make some decisions, that they"},{"speaker":"Dale","startTime":319.32,"endTime":322.08,"body":"have a framework in which to do"},{"speaker":"Dale","startTime":319.32,"endTime":322.08,"body":"that, that's different than just"},{"speaker":"Dale","startTime":322.08,"endTime":325.89,"body":"a task list. You know, I think"},{"speaker":"Dale","startTime":322.08,"endTime":325.89,"body":"there's also a motivation"},{"speaker":"Dale","startTime":325.89,"endTime":329.82,"body":"component to that as well,"},{"speaker":"Dale","startTime":325.89,"endTime":329.82,"body":"right? It's certainly, there's,"},{"speaker":"Dale","startTime":329.82,"endTime":332.49,"body":"there's some people for whom"},{"speaker":"Dale","startTime":329.82,"endTime":332.49,"body":"simply having a task list in"},{"speaker":"Dale","startTime":332.49,"endTime":334.71,"body":"front of them, and they can tick"},{"speaker":"Dale","startTime":332.49,"endTime":334.71,"body":"off the tasks as they work"},{"speaker":"Dale","startTime":334.71,"endTime":338.67,"body":"through their day is great. And"},{"speaker":"Dale","startTime":334.71,"endTime":338.67,"body":"you know, the power of having"},{"speaker":"Dale","startTime":339.06,"endTime":341.67,"body":"accomplished those specific"},{"speaker":"Dale","startTime":339.06,"endTime":341.67,"body":"tasks is motivation enough for"},{"speaker":"Dale","startTime":341.67,"endTime":344.31,"body":"the day. But I think there's"},{"speaker":"Dale","startTime":341.67,"endTime":344.31,"body":"other people on the project who"},{"speaker":"Dale","startTime":344.31,"endTime":347.73,"body":"want some other sense of"},{"speaker":"Dale","startTime":344.31,"endTime":347.73,"body":"accomplishments. And I think"},{"speaker":"Dale","startTime":347.73,"endTime":350.37,"body":"that that can be missing, if you"},{"speaker":"Dale","startTime":347.73,"endTime":350.37,"body":"don't have a bigger picture of"},{"speaker":"Rod","startTime":350.0,"endTime":357.05,"body":"I think that's very valid."},{"speaker":"Rod","startTime":350.0,"endTime":357.05,"body":"And even though we all have"},{"speaker":"Rod","startTime":350.37,"endTime":350.88,"body":"what's going on."},{"speaker":"Rod","startTime":357.05,"endTime":361.58,"body":"different levels of need, for"},{"speaker":"Rod","startTime":357.05,"endTime":361.58,"body":"the big picture, understanding,"},{"speaker":"Rod","startTime":361.97,"endTime":366.11,"body":"there's enough evidence out"},{"speaker":"Rod","startTime":361.97,"endTime":366.11,"body":"there to suggest that, at some"},{"speaker":"Rod","startTime":366.11,"endTime":370.91,"body":"level, in order to truly be"},{"speaker":"Rod","startTime":366.11,"endTime":370.91,"body":"motivated and engaged, we need"},{"speaker":"Rod","startTime":370.91,"endTime":374.39,"body":"to understand a bigger purpose."},{"speaker":"Rod","startTime":370.91,"endTime":374.39,"body":"And in fact, in many cases, we"},{"speaker":"Rod","startTime":374.39,"endTime":379.31,"body":"need to be part of something"},{"speaker":"Rod","startTime":374.39,"endTime":379.31,"body":"bigger than us. 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But in terms of, you know,"},{"speaker":"Rod","startTime":386.27,"endTime":388.85,"body":"the contribution that we're"},{"speaker":"Rod","startTime":386.27,"endTime":388.85,"body":"making in terms of understanding"},{"speaker":"Rod","startTime":388.85,"endTime":393.53,"body":"how this project may, in fact,"},{"speaker":"Rod","startTime":388.85,"endTime":393.53,"body":"change the world, change your"},{"speaker":"Rod","startTime":393.53,"endTime":396.11,"body":"world and change the world"},{"speaker":"Rod","startTime":393.53,"endTime":396.11,"body":"around you, or change the world"},{"speaker":"Rod","startTime":396.11,"endTime":399.77,"body":"for a small community or a large"},{"speaker":"Rod","startTime":396.11,"endTime":399.77,"body":"organization or whatever."},{"speaker":"Rod","startTime":404.21,"endTime":408.2,"body":"identification in his books on"},{"speaker":"Rod","startTime":404.21,"endTime":408.2,"body":"motivation, you know, he talks"},{"speaker":"Rod","startTime":408.2,"endTime":413.51,"body":"about how we need mastery,"},{"speaker":"Rod","startTime":408.2,"endTime":413.51,"body":"autonomy, and purpose. So"},{"speaker":"Rod","startTime":413.51,"endTime":417.59,"body":"without that sense of purpose,"},{"speaker":"Rod","startTime":413.51,"endTime":417.59,"body":"without knowing really, where"},{"speaker":"Rod","startTime":417.59,"endTime":422.51,"body":"we're headed, we can we end up"},{"speaker":"Rod","startTime":417.59,"endTime":422.51,"body":"being a little less engaged,"},{"speaker":"Rod","startTime":422.63,"endTime":425.57,"body":"we're not clear on how our"},{"speaker":"Rod","startTime":422.63,"endTime":425.57,"body":"skills are truly going to be"},{"speaker":"Rod","startTime":425.57,"endTime":429.05,"body":"applied. 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But given"},{"speaker":"Rod","startTime":443.0,"endTime":448.13,"body":"what I now understand, here's a"},{"speaker":"Rod","startTime":448.13,"endTime":452.39,"body":"part of my skill set that I can"},{"speaker":"Rod","startTime":448.13,"endTime":452.39,"body":"bring to bear that's just comes"},{"speaker":"Rod","startTime":452.39,"endTime":455.51,"body":"with me, it's part of, you know,"},{"speaker":"Rod","startTime":452.39,"endTime":455.51,"body":"part of the package. But it"},{"speaker":"Rod","startTime":455.51,"endTime":456.74,"body":"becomes a value added,"},{"speaker":"Dale","startTime":457.1,"endTime":462.2,"body":"well, I, I think technical"},{"speaker":"Dale","startTime":457.1,"endTime":462.2,"body":"projects, especially, you know,"},{"speaker":"Dale","startTime":462.2,"endTime":467.93,"body":"you can end up with purpose that"},{"speaker":"Dale","startTime":462.2,"endTime":467.93,"body":"is specific to the domain or the"},{"speaker":"Dale","startTime":467.93,"endTime":470.6,"body":"skills that you're representing,"},{"speaker":"Dale","startTime":467.93,"endTime":470.6,"body":"right? 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And even if all the"},{"speaker":"Dale","startTime":521.15,"endTime":524.54,"body":"technical components work, that"},{"speaker":"Dale","startTime":521.15,"endTime":524.54,"body":"doesn't necessarily mean that"},{"speaker":"Dale","startTime":524.54,"endTime":525.89,"body":"the project was successful."},{"speaker":"Rod","startTime":527.28,"endTime":530.55,"body":"Yeah, absolutely. In fact,"},{"speaker":"Rod","startTime":527.28,"endTime":530.55,"body":"you know, again, I think when we"},{"speaker":"Rod","startTime":530.55,"endTime":538.2,"body":"look at how even our let's say,"},{"speaker":"Rod","startTime":530.55,"endTime":538.2,"body":"define project fits into the"},{"speaker":"Rod","startTime":538.32,"endTime":543.54,"body":"overall scale of things fits"},{"speaker":"Rod","startTime":538.32,"endTime":543.54,"body":"into, you know, how it plugs"},{"speaker":"Rod","startTime":543.54,"endTime":546.81,"body":"into different components, or"},{"speaker":"Rod","startTime":543.54,"endTime":546.81,"body":"different parts of our bigger"},{"speaker":"Rod","startTime":546.81,"endTime":550.2,"body":"success. So it might be that"},{"speaker":"Rod","startTime":546.81,"endTime":550.2,"body":"we're, we're doing something"},{"speaker":"Rod","startTime":550.2,"endTime":554.16,"body":"that's very constrained, very"},{"speaker":"Rod","startTime":550.2,"endTime":554.16,"body":"clearly identifiable, there's a"},{"speaker":"Rod","startTime":554.16,"endTime":557.01,"body":"beginning and an end. And we'll"},{"speaker":"Rod","startTime":554.16,"endTime":557.01,"body":"know when we've delivered it."},{"speaker":"Rod","startTime":557.22,"endTime":561.48,"body":"But understanding how that"},{"speaker":"Rod","startTime":557.22,"endTime":561.48,"body":"component contributes to the"},{"speaker":"Rod","startTime":561.48,"endTime":564.75,"body":"greater success of the overall"},{"speaker":"Rod","startTime":561.48,"endTime":564.75,"body":"business, or the greater success"},{"speaker":"Rod","startTime":564.75,"endTime":566.01,"body":"of the industry or whatever."},{"speaker":"Dale","startTime":566.01,"endTime":566.1,"body":"Yep"},{"speaker":"Rod","startTime":566.7,"endTime":570.12,"body":"You know, I think of, I"},{"speaker":"Rod","startTime":566.7,"endTime":570.12,"body":"mean, I don't know how many"},{"speaker":"Rod","startTime":570.3,"endTime":574.92,"body":"hundreds of 1000s of mini"},{"speaker":"Rod","startTime":570.3,"endTime":574.92,"body":"projects that would have been in"},{"speaker":"Rod","startTime":574.92,"endTime":580.2,"body":"order to land on the moon. But I"},{"speaker":"Rod","startTime":574.92,"endTime":580.2,"body":"think of the vision that John"},{"speaker":"Rod","startTime":580.2,"endTime":583.89,"body":"Kennedy had, John F. Kennedy had"},{"speaker":"Rod","startTime":580.2,"endTime":583.89,"body":"as President of the United"},{"speaker":"Rod","startTime":583.89,"endTime":587.55,"body":"States at the time, if we go"},{"speaker":"Rod","startTime":583.89,"endTime":587.55,"body":"back to 1969. And I use these"},{"speaker":"Rod","startTime":587.55,"endTime":591.18,"body":"examples, and there may be a lot"},{"speaker":"Rod","startTime":587.55,"endTime":591.18,"body":"of people on this podcast, Dale"},{"speaker":"Rod","startTime":591.18,"endTime":596.73,"body":"who weren't born in 1969, went"},{"speaker":"Rod","startTime":591.18,"endTime":596.73,"body":"around in 1969. And you know,"},{"speaker":"Rod","startTime":596.73,"endTime":601.05,"body":"LSR engineers, certainly one of"},{"speaker":"Rod","startTime":596.73,"endTime":601.05,"body":"them and We don't probably talk"},{"speaker":"Rod","startTime":601.05,"endTime":604.32,"body":"a lot in history and so on about"},{"speaker":"Rod","startTime":601.05,"endTime":604.32,"body":"what happened on July 20, in"},{"speaker":"Rod","startTime":604.32,"endTime":607.29,"body":"1969. But often when I'm working"},{"speaker":"Rod","startTime":604.32,"endTime":607.29,"body":"with groups, I'll ask that"},{"speaker":"Rod","startTime":607.29,"endTime":610.95,"body":"question. And I'll ask them,"},{"speaker":"Rod","startTime":607.29,"endTime":610.95,"body":"what was the vision that helped"},{"speaker":"Rod","startTime":610.95,"endTime":615.45,"body":"them achieve that moon landing,"},{"speaker":"Rod","startTime":610.95,"endTime":615.45,"body":"which we need to recognize was"},{"speaker":"Rod","startTime":615.45,"endTime":616.74,"body":"quite an accomplishment for us."},{"speaker":"Rod","startTime":617.71,"endTime":623.26,"body":"And many people are very quick"},{"speaker":"Rod","startTime":617.71,"endTime":623.26,"body":"to point out a portion of that"},{"speaker":"Rod","startTime":623.26,"endTime":627.49,"body":"vision. In other words, they"},{"speaker":"Rod","startTime":623.26,"endTime":627.49,"body":"will say things like, \"I think"},{"speaker":"Rod","startTime":627.49,"endTime":630.04,"body":"like it was within 10 years,"},{"speaker":"Rod","startTime":627.49,"endTime":630.04,"body":"we're going to land on the"},{"speaker":"Rod","startTime":630.04,"endTime":634.87,"body":"moon\", and others would be \"no,"},{"speaker":"Rod","startTime":630.04,"endTime":634.87,"body":"no, it was why within a decade"},{"speaker":"Rod","startTime":634.87,"endTime":637.99,"body":"will have landed\", well, that's"},{"speaker":"Rod","startTime":634.87,"endTime":637.99,"body":"kind of 10 years, right? And"},{"speaker":"Rod","startTime":637.99,"endTime":640.9,"body":"then somebody will say, \"Well,"},{"speaker":"Rod","startTime":637.99,"endTime":640.9,"body":"wait, it was, by the end of the"},{"speaker":"Rod","startTime":640.9,"endTime":644.5,"body":"decade, we will have landed a"},{"speaker":"Rod","startTime":640.9,"endTime":644.5,"body":"man on the moon. Yes, that's"},{"speaker":"Rod","startTime":644.5,"endTime":649.75,"body":"it.\" And they will be partially"},{"speaker":"Rod","startTime":644.5,"endTime":649.75,"body":"right. As a vision, landing a"},{"speaker":"Rod","startTime":649.75,"endTime":653.65,"body":"man on the moon, that was huge,"},{"speaker":"Rod","startTime":649.75,"endTime":653.65,"body":"but the vision wasn't complete."},{"speaker":"Rod","startTime":654.07,"endTime":658.48,"body":"Because if you didn't have the"},{"speaker":"Rod","startTime":654.07,"endTime":658.48,"body":"second part of Kennedy's vision,"},{"speaker":"Rod","startTime":659.32,"endTime":662.89,"body":"you were in trouble. And the"},{"speaker":"Rod","startTime":659.32,"endTime":662.89,"body":"second part was, \"and brought"},{"speaker":"Rod","startTime":662.89,"endTime":668.02,"body":"him home safely.\" There wasn't a"},{"speaker":"Rod","startTime":662.89,"endTime":668.02,"body":"huge lineup of people to stay on"},{"speaker":"Rod","startTime":668.02,"endTime":672.04,"body":"the moon until we figured out"},{"speaker":"Rod","startTime":668.02,"endTime":672.04,"body":"how to get you off the moon. So"},{"speaker":"Rod","startTime":672.07,"endTime":675.52,"body":"when we talk about a vision,"},{"speaker":"Rod","startTime":672.07,"endTime":675.52,"body":"it's really helping people to"},{"speaker":"Rod","startTime":675.52,"endTime":679.93,"body":"see not only how this fits in,"},{"speaker":"Rod","startTime":675.52,"endTime":679.93,"body":"in what we, you know, in the"},{"speaker":"Rod","startTime":679.93,"endTime":684.07,"body":"bigger picture of life, but how"},{"speaker":"Rod","startTime":679.93,"endTime":684.07,"body":"it impacts me, I don't want to"},{"speaker":"Rod","startTime":684.07,"endTime":688.21,"body":"sign up for this vision, if I"},{"speaker":"Rod","startTime":684.07,"endTime":688.21,"body":"don't understand how it's"},{"speaker":"Rod","startTime":688.21,"endTime":692.41,"body":"expected to end. And obviously,"},{"speaker":"Rod","startTime":688.21,"endTime":692.41,"body":"in the case of NASA, we do know"},{"speaker":"Rod","startTime":692.41,"endTime":696.25,"body":"that, you know, the challenge"},{"speaker":"Rod","startTime":692.41,"endTime":696.25,"body":"wasn't landing things on the"},{"speaker":"Rod","startTime":696.25,"endTime":701.44,"body":"moon in 1962, when Kennedy made"},{"speaker":"Rod","startTime":696.25,"endTime":701.44,"body":"his statement, we were able to"},{"speaker":"Rod","startTime":701.44,"endTime":704.83,"body":"send stuff to the moon, we just"},{"speaker":"Rod","startTime":701.44,"endTime":704.83,"body":"couldn't get it off the moon."},{"speaker":"Rod","startTime":705.34,"endTime":709.54,"body":"Now, saying, you've got"},{"speaker":"Rod","startTime":705.34,"endTime":709.54,"body":"basically at the time, eight"},{"speaker":"Rod","startTime":709.54,"endTime":712.36,"body":"years in front of you, by the"},{"speaker":"Rod","startTime":709.54,"endTime":712.36,"body":"end of the decade, we not only"},{"speaker":"Rod","startTime":712.36,"endTime":714.43,"body":"have to be able to land a man on"},{"speaker":"Rod","startTime":712.36,"endTime":714.43,"body":"the moon, but we've got to be"},{"speaker":"Rod","startTime":714.43,"endTime":718.03,"body":"able to figure out a way to have"},{"speaker":"Rod","startTime":714.43,"endTime":718.03,"body":"him leave the surface of the"},{"speaker":"Rod","startTime":718.03,"endTime":722.08,"body":"moon leave the moon's gravity"},{"speaker":"Rod","startTime":718.03,"endTime":722.08,"body":"and get back safely to Earth."},{"speaker":"Rod","startTime":722.68,"endTime":724.24,"body":"Otherwise, we're not going"},{"speaker":"Dale","startTime":724.48,"endTime":724.81,"body":"yeah,"},{"speaker":"Rod","startTime":724.81,"endTime":726.01,"body":"we're not not doing that"},{"speaker":"Dale","startTime":726.01,"endTime":728.44,"body":"absolutely was working"},{"speaker":"Dale","startTime":726.01,"endTime":728.44,"body":"was, you know, was a huge"},{"speaker":"Dale","startTime":728.44,"endTime":733.03,"body":"difference between the American"},{"speaker":"Dale","startTime":728.44,"endTime":733.03,"body":"success and the Russian failure,"},{"speaker":"Dale","startTime":733.03,"endTime":737.56,"body":"right was the I mean, the"},{"speaker":"Dale","startTime":733.03,"endTime":737.56,"body":"Russians landed at a probe on"},{"speaker":"Dale","startTime":737.56,"endTime":740.59,"body":"the moon the same day, the"},{"speaker":"Dale","startTime":737.56,"endTime":740.59,"body":"Americans set foot on the moon"},{"speaker":"Dale","startTime":740.59,"endTime":745.57,"body":"for the first time. But they"},{"speaker":"Dale","startTime":740.59,"endTime":745.57,"body":"couldn't get their rocket"},{"speaker":"Dale","startTime":745.57,"endTime":751.84,"body":"design, working, to allow them"},{"speaker":"Dale","startTime":745.57,"endTime":751.84,"body":"to send enough equipment and"},{"speaker":"Dale","startTime":751.84,"endTime":755.89,"body":"people to be able to do the"},{"speaker":"Dale","startTime":751.84,"endTime":755.89,"body":"whole thing. You know, arguably,"},{"speaker":"Dale","startTime":755.89,"endTime":760.36,"body":"they may have had a better"},{"speaker":"Dale","startTime":755.89,"endTime":760.36,"body":"design. But they couldn't get it"},{"speaker":"Dale","startTime":760.36,"endTime":764.8,"body":"working reliably enough to make"},{"speaker":"Dale","startTime":760.36,"endTime":764.8,"body":"that happen. And so they had to"},{"speaker":"Dale","startTime":764.8,"endTime":771.07,"body":"opt for a non manned landing as"},{"speaker":"Dale","startTime":764.8,"endTime":771.07,"body":"their kind of attempt to declare"},{"speaker":"Dale","startTime":771.07,"endTime":776.11,"body":"success. You know, in that"},{"speaker":"Dale","startTime":771.07,"endTime":776.11,"body":"process, so So yeah, absolutely"},{"speaker":"Dale","startTime":776.11,"endTime":779.38,"body":"huge, huge difference in terms"},{"speaker":"Dale","startTime":776.11,"endTime":779.38,"body":"of outcome."},{"speaker":"Rod","startTime":781.01,"endTime":784.16,"body":"And it started with a"},{"speaker":"Rod","startTime":781.01,"endTime":784.16,"body":"vision It started with, but the"},{"speaker":"Rod","startTime":784.16,"endTime":787.31,"body":"vision. So when we talk about"},{"speaker":"Rod","startTime":784.16,"endTime":787.31,"body":"vision, and you know, those"},{"speaker":"Rod","startTime":787.31,"endTime":789.98,"body":"books, and we will have in the"},{"speaker":"Rod","startTime":787.31,"endTime":789.98,"body":"show notes, if you want to have"},{"speaker":"Rod","startTime":789.98,"endTime":793.46,"body":"a look at those on the website,"},{"speaker":"Rod","startTime":789.98,"endTime":793.46,"body":"you will see a list of possible"},{"speaker":"Rod","startTime":793.46,"endTime":796.13,"body":"references and books and so on"},{"speaker":"Rod","startTime":793.46,"endTime":796.13,"body":"that you could go to, to learn a"},{"speaker":"Rod","startTime":796.13,"endTime":799.85,"body":"little bit more about visioning"},{"speaker":"Rod","startTime":796.13,"endTime":799.85,"body":"and vision casting and, you"},{"speaker":"Rod","startTime":799.85,"endTime":803.78,"body":"know, writing a vision script,"},{"speaker":"Rod","startTime":799.85,"endTime":803.78,"body":"and there's a lot of information"},{"speaker":"Rod","startTime":803.78,"endTime":807.32,"body":"out there about vision. But what"},{"speaker":"Rod","startTime":803.78,"endTime":807.32,"body":"I want to really get across"},{"speaker":"Rod","startTime":807.32,"endTime":812.75,"body":"today is that without a vision,"},{"speaker":"Rod","startTime":807.32,"endTime":812.75,"body":"we perish without a sense of"},{"speaker":"Rod","startTime":812.75,"endTime":818.63,"body":"where we're headed. We lose"},{"speaker":"Rod","startTime":812.75,"endTime":818.63,"body":"motivation, we lose excitement,"},{"speaker":"Rod","startTime":818.63,"endTime":821.93,"body":"we're just not engaged in that"},{"speaker":"Rod","startTime":818.63,"endTime":821.93,"body":"process."},{"speaker":"Rod","startTime":822.86,"endTime":826.01,"body":"So let's talk a little bit then"},{"speaker":"Rod","startTime":822.86,"endTime":826.01,"body":"about, you know, how we relate a"},{"speaker":"Rod","startTime":826.01,"endTime":829.97,"body":"personal vision to a bigger"},{"speaker":"Rod","startTime":826.01,"endTime":829.97,"body":"project vision. So let's say,"},{"speaker":"Rod","startTime":830.27,"endTime":834.26,"body":"let's use an example of, you"},{"speaker":"Rod","startTime":830.27,"endTime":834.26,"body":"know, a project that intends to"},{"speaker":"Rod","startTime":834.26,"endTime":841.31,"body":"deliver a tangible, touchable"},{"speaker":"Rod","startTime":834.26,"endTime":841.31,"body":"product at the end. Alright, so"},{"speaker":"Rod","startTime":841.31,"endTime":844.07,"body":"that could be a new product"},{"speaker":"Rod","startTime":841.31,"endTime":844.07,"body":"that's going to be for sale, or"},{"speaker":"Rod","startTime":844.07,"endTime":848.51,"body":"it could be a building a"},{"speaker":"Rod","startTime":844.07,"endTime":848.51,"body":"structure, a mine, a bridge, a"},{"speaker":"Rod","startTime":848.51,"endTime":850.88,"body":"tunnel, whatever it might be,"},{"speaker":"Rod","startTime":848.51,"endTime":850.88,"body":"like, there's something that's"},{"speaker":"Rod","startTime":850.88,"endTime":854.18,"body":"going to be actually there. So"},{"speaker":"Rod","startTime":850.88,"endTime":854.18,"body":"you'll literally be able to see"},{"speaker":"Rod","startTime":854.75,"endTime":861.59,"body":"this physical thing when we're"},{"speaker":"Rod","startTime":854.75,"endTime":861.59,"body":"done. Right. So that's the end,"},{"speaker":"Rod","startTime":861.59,"endTime":864.29,"body":"we've described, you know, let's"},{"speaker":"Rod","startTime":861.59,"endTime":864.29,"body":"say the vision around what"},{"speaker":"Rod","startTime":864.29,"endTime":866.87,"body":"that's going to look like, etc,"},{"speaker":"Rod","startTime":864.29,"endTime":866.87,"body":"has been described. Now, how do"},{"speaker":"Rod","startTime":866.87,"endTime":872.27,"body":"we relate that to as a project"},{"speaker":"Rod","startTime":866.87,"endTime":872.27,"body":"lead your personal vision for"},{"speaker":"Rod","startTime":872.27,"endTime":873.29,"body":"the project?"},{"speaker":"Dale","startTime":879.09,"endTime":881.52,"body":"Yeah, I mean, I think"},{"speaker":"Dale","startTime":879.09,"endTime":881.52,"body":"there's going to be a lot of"},{"speaker":"Dale","startTime":881.52,"endTime":883.41,"body":"things that are going to be"},{"speaker":"Dale","startTime":881.52,"endTime":883.41,"body":"mixed up in that right and"},{"speaker":"Dale","startTime":883.41,"endTime":887.07,"body":"obviously you you would want to"},{"speaker":"Dale","startTime":883.41,"endTime":887.07,"body":"ensure that your personal vision"},{"speaker":"Dale","startTime":887.07,"endTime":891.42,"body":"was not in conflict with the the"},{"speaker":"Dale","startTime":887.07,"endTime":891.42,"body":"main vision for the project. I"},{"speaker":"Dale","startTime":891.42,"endTime":894.63,"body":"mean, that's a and certainly,"},{"speaker":"Dale","startTime":891.42,"endTime":894.63,"body":"you know, you would hope that"},{"speaker":"Dale","startTime":895.02,"endTime":899.01,"body":"the people on the team, you"},{"speaker":"Dale","startTime":895.02,"endTime":899.01,"body":"know, felt the same way because"},{"speaker":"Dale","startTime":899.01,"endTime":902.16,"body":"I have been on product gets"},{"speaker":"Dale","startTime":899.01,"endTime":902.16,"body":"where there were competing"},{"speaker":"Dale","startTime":903.09,"endTime":907.65,"body":"visions for various components"},{"speaker":"Dale","startTime":903.09,"endTime":907.65,"body":"of the project and that never"},{"speaker":"Dale","startTime":907.65,"endTime":916.02,"body":"went out. But, you know, you may"},{"speaker":"Dale","startTime":907.65,"endTime":916.02,"body":"have some nuances that you, as a"},{"speaker":"Dale","startTime":916.02,"endTime":921.45,"body":"project manager are bringing to,"},{"speaker":"Dale","startTime":916.02,"endTime":921.45,"body":"you know, your vision for that"},{"speaker":"Dale","startTime":921.45,"endTime":924.87,"body":"project that are different than"},{"speaker":"Dale","startTime":921.45,"endTime":924.87,"body":"then the project as a whole, you"},{"speaker":"Dale","startTime":924.87,"endTime":928.17,"body":"know, you may have be this mate,"},{"speaker":"Dale","startTime":924.87,"endTime":928.17,"body":"you may be a seasoned project"},{"speaker":"Dale","startTime":928.17,"endTime":931.32,"body":"manager who's been doing this"},{"speaker":"Dale","startTime":928.17,"endTime":931.32,"body":"for a very long time. And"},{"speaker":"Dale","startTime":931.32,"endTime":933.75,"body":"there's one particular thing"},{"speaker":"Dale","startTime":931.32,"endTime":933.75,"body":"that you've always found has"},{"speaker":"Dale","startTime":933.75,"endTime":936.69,"body":"been a problem and projects like"},{"speaker":"Dale","startTime":933.75,"endTime":936.69,"body":"this. And, you know, part of"},{"speaker":"Dale","startTime":936.69,"endTime":939.42,"body":"your personal vision is to"},{"speaker":"Dale","startTime":936.69,"endTime":939.42,"body":"ensure that that thing doesn't"},{"speaker":"Dale","startTime":939.42,"endTime":943.29,"body":"happen this time, you know, this"},{"speaker":"Dale","startTime":939.42,"endTime":943.29,"body":"time our communication is going"},{"speaker":"Dale","startTime":943.29,"endTime":947.88,"body":"to be, you know, the best it's"},{"speaker":"Dale","startTime":943.29,"endTime":947.88,"body":"ever been. Now, that might be in"},{"speaker":"Dale","startTime":947.88,"endTime":951.33,"body":"support of the overall vision,"},{"speaker":"Dale","startTime":947.88,"endTime":951.33,"body":"you know, it's probably never a"},{"speaker":"Dale","startTime":951.33,"endTime":955.89,"body":"bad thing, if the communication"},{"speaker":"Dale","startTime":951.33,"endTime":955.89,"body":"on the project is better. But it"},{"speaker":"Dale","startTime":955.89,"endTime":959.91,"body":"may not be the primary vision of"},{"speaker":"Dale","startTime":955.89,"endTime":959.91,"body":"the project itself. But if you,"},{"speaker":"Dale","startTime":959.91,"endTime":963.96,"body":"as the project manager, have"},{"speaker":"Dale","startTime":959.91,"endTime":963.96,"body":"this personal vision to see, you"},{"speaker":"Dale","startTime":963.96,"endTime":969.36,"body":"know, communication be paramount"},{"speaker":"Dale","startTime":963.96,"endTime":969.36,"body":"on this project, you know, that"},{"speaker":"Dale","startTime":969.36,"endTime":972.63,"body":"can tie in to the success of the"},{"speaker":"Dale","startTime":969.36,"endTime":972.63,"body":"project. And you may still be"},{"speaker":"Dale","startTime":972.63,"endTime":975.66,"body":"motivated by that and get a lot"},{"speaker":"Dale","startTime":972.63,"endTime":975.66,"body":"out of that, even if it's not"},{"speaker":"Dale","startTime":976.02,"endTime":979.35,"body":"directly stated in the in the"},{"speaker":"Dale","startTime":976.02,"endTime":979.35,"body":"vision of the project itself."},{"speaker":"Rod","startTime":980.56,"endTime":983.23,"body":"Yea, I think that's really"},{"speaker":"Rod","startTime":980.56,"endTime":983.23,"body":"important for us to recognize"},{"speaker":"Rod","startTime":983.23,"endTime":988.51,"body":"that the, that personal vision"},{"speaker":"Rod","startTime":983.23,"endTime":988.51,"body":"is around some typically around"},{"speaker":"Rod","startTime":988.51,"endTime":993.79,"body":"some component of the project"},{"speaker":"Rod","startTime":988.51,"endTime":993.79,"body":"that you want to see, Excel or"},{"speaker":"Rod","startTime":993.79,"endTime":998.32,"body":"exceed your expectations that we"},{"speaker":"Rod","startTime":993.79,"endTime":998.32,"body":"have, it's not a goal, it's not"},{"speaker":"Rod","startTime":998.35,"endTime":1002.25,"body":"a target. It's, it's really, you"},{"speaker":"Rod","startTime":998.35,"endTime":1002.25,"body":"know, a vision, I've heard it"},{"speaker":"Rod","startTime":1002.25,"endTime":1008.22,"body":"described as a dream with a"},{"speaker":"Rod","startTime":1002.25,"endTime":1008.22,"body":"plan. So when we talk about that"},{"speaker":"Rod","startTime":1008.22,"endTime":1012.27,"body":"personal vision is I I've worked"},{"speaker":"Rod","startTime":1008.22,"endTime":1012.27,"body":"on projects in the past, where"},{"speaker":"Rod","startTime":1012.27,"endTime":1016.5,"body":"communication to use your"},{"speaker":"Rod","startTime":1012.27,"endTime":1016.5,"body":"example, sucked, quite frankly,"},{"speaker":"Rod","startTime":1016.62,"endTime":1020.97,"body":"it was just a bismal. You know,"},{"speaker":"Rod","startTime":1016.62,"endTime":1020.97,"body":"I often these days will tell"},{"speaker":"Rod","startTime":1020.97,"endTime":1023.67,"body":"project leaders, when you think"},{"speaker":"Rod","startTime":1020.97,"endTime":1023.67,"body":"you've communicated enough,"},{"speaker":"Rod","startTime":1023.79,"endTime":1027.93,"body":"you're about halfway there. It's"},{"speaker":"Rod","startTime":1023.79,"endTime":1027.93,"body":"a huge amount of work to"},{"speaker":"Rod","startTime":1027.93,"endTime":1031.56,"body":"communicate. So if you have a"},{"speaker":"Rod","startTime":1027.93,"endTime":1031.56,"body":"sense of this is what I want to"},{"speaker":"Rod","startTime":1031.56,"endTime":1036.06,"body":"contribute to this project. My"},{"speaker":"Rod","startTime":1031.56,"endTime":1036.06,"body":"vision, for my role in, in"},{"speaker":"Rod","startTime":1036.06,"endTime":1040.41,"body":"leadership in this project, is"},{"speaker":"Rod","startTime":1036.06,"endTime":1040.41,"body":"to use the example again,"},{"speaker":"Rod","startTime":1040.47,"endTime":1043.98,"body":"communicate more and make sure"},{"speaker":"Rod","startTime":1040.47,"endTime":1043.98,"body":"that everybody throughout the"},{"speaker":"Rod","startTime":1043.98,"endTime":1046.98,"body":"duration of the project,"},{"speaker":"Rod","startTime":1043.98,"endTime":1046.98,"body":"everybody is on board with where"},{"speaker":"Rod","startTime":1046.98,"endTime":1050.37,"body":"we're headed, knows what our"},{"speaker":"Rod","startTime":1046.98,"endTime":1050.37,"body":"status is, knows what's expected"},{"speaker":"Rod","startTime":1050.37,"endTime":1053.43,"body":"of them, knows how they relate"},{"speaker":"Rod","startTime":1050.37,"endTime":1053.43,"body":"to other people, their roles and"},{"speaker":"Rod","startTime":1053.43,"endTime":1057.99,"body":"responsibilities, all those good"},{"speaker":"Rod","startTime":1053.43,"endTime":1057.99,"body":"things, if that's your vision,"},{"speaker":"Rod","startTime":1059.67,"endTime":1064.95,"body":"and you keep it to yourself, you"},{"speaker":"Rod","startTime":1059.67,"endTime":1064.95,"body":"chances of achieving it are"},{"speaker":"Rod","startTime":1064.95,"endTime":1067.89,"body":"probably significantly less."},{"speaker":"Rod","startTime":1064.95,"endTime":1067.89,"body":"Alright."},{"speaker":"Rod","startTime":1068.05,"endTime":1071.17,"body":"So the other thing with a vision"},{"speaker":"Rod","startTime":1068.05,"endTime":1071.17,"body":"is we have to articulate it, we"},{"speaker":"Rod","startTime":1071.17,"endTime":1075.28,"body":"have to share it, we have to get"},{"speaker":"Rod","startTime":1071.17,"endTime":1075.28,"body":"it out there and allow people to"},{"speaker":"Rod","startTime":1075.28,"endTime":1079.69,"body":"contribute to achieving our"},{"speaker":"Rod","startTime":1075.28,"endTime":1079.69,"body":"vision, I bring us back to"},{"speaker":"Rod","startTime":1079.69,"endTime":1082.9,"body":"Kennedy's vision of landing a"},{"speaker":"Rod","startTime":1079.69,"endTime":1082.9,"body":"man on the moon and bringing him"},{"speaker":"Rod","startTime":1082.9,"endTime":1086.44,"body":"home safely. By declaring that"},{"speaker":"Rod","startTime":1082.9,"endTime":1086.44,"body":"and I'm sure there were people"},{"speaker":"Rod","startTime":1086.44,"endTime":1091.51,"body":"at NASA who went what has he"},{"speaker":"Rod","startTime":1086.44,"endTime":1091.51,"body":"committed us to, because at the"},{"speaker":"Rod","startTime":1091.51,"endTime":1094.81,"body":"time, we didn't quite know, you"},{"speaker":"Rod","startTime":1091.51,"endTime":1094.81,"body":"know, eight years earlier, we"},{"speaker":"Rod","startTime":1094.81,"endTime":1098.32,"body":"didn't really know how we were"},{"speaker":"Rod","startTime":1094.81,"endTime":1098.32,"body":"going to get the, you know,"},{"speaker":"Dale","startTime":1098.75,"endTime":1100.82,"body":"Make it all happen, ye"},{"speaker":"Rod","startTime":1100.78,"endTime":1103.0,"body":"So we were able to launch"},{"speaker":"Rod","startTime":1100.78,"endTime":1103.0,"body":"things and have them, you know,"},{"speaker":"Rod","startTime":1103.09,"endTime":1106.18,"body":"lob them and have them land on"},{"speaker":"Rod","startTime":1103.09,"endTime":1106.18,"body":"the surface. That was pretty"},{"speaker":"Rod","startTime":1106.18,"endTime":1109.15,"body":"easy. They didn't necessarily"},{"speaker":"Rod","startTime":1106.18,"endTime":1109.15,"body":"land in tact they didn't miss."},{"speaker":"Rod","startTime":1109.36,"endTime":1112.09,"body":"And you know, but so you can"},{"speaker":"Rod","startTime":1109.36,"endTime":1112.09,"body":"imagine, I'm sure there were"},{"speaker":"Rod","startTime":1112.09,"endTime":1115.69,"body":"some moments and and lots of"},{"speaker":"Rod","startTime":1112.09,"endTime":1115.69,"body":"conversations around what is he"},{"speaker":"Rod","startTime":1115.69,"endTime":1119.71,"body":"committed us to Is he crazy? How"},{"speaker":"Rod","startTime":1115.69,"endTime":1119.71,"body":"did he who who inspired this,"},{"speaker":"Rod","startTime":1119.77,"endTime":1122.86,"body":"etc. But interestingly, they did"},{"speaker":"Rod","startTime":1119.77,"endTime":1122.86,"body":"it and they did it six months"},{"speaker":"Rod","startTime":1122.86,"endTime":1127.09,"body":"earlier than then the timeframe"},{"speaker":"Rod","startTime":1122.86,"endTime":1127.09,"body":"if you wish that they've been"},{"speaker":"Rod","startTime":1127.18,"endTime":1132.94,"body":"given. But I come back to the"},{"speaker":"Rod","startTime":1127.18,"endTime":1132.94,"body":"individuals who had a vision for"},{"speaker":"Rod","startTime":1132.94,"endTime":1136.09,"body":"how they were going to"},{"speaker":"Rod","startTime":1132.94,"endTime":1136.09,"body":"contribute to it. And by Kennedy"},{"speaker":"Rod","startTime":1136.09,"endTime":1140.53,"body":"sharing that vision out loud"},{"speaker":"Rod","startTime":1136.09,"endTime":1140.53,"body":"with the world, it allowed"},{"speaker":"Rod","startTime":1140.65,"endTime":1143.8,"body":"people who otherwise may not"},{"speaker":"Rod","startTime":1140.65,"endTime":1143.8,"body":"have been anywhere newly"},{"speaker":"Rod","startTime":1143.8,"endTime":1147.91,"body":"involved in it, to input into"},{"speaker":"Rod","startTime":1143.8,"endTime":1147.91,"body":"it, to get excited about it, to"},{"speaker":"Rod","startTime":1147.91,"endTime":1151.63,"body":"share with neighbors about it,"},{"speaker":"Rod","startTime":1147.91,"endTime":1151.63,"body":"to feel some level of pride"},{"speaker":"Rod","startTime":1151.63,"endTime":1156.52,"body":"about it. And in some cases to"},{"speaker":"Rod","startTime":1151.63,"endTime":1156.52,"body":"offer services that then would"},{"speaker":"Rod","startTime":1156.52,"endTime":1159.64,"body":"have got you know, would be"},{"speaker":"Rod","startTime":1156.52,"endTime":1159.64,"body":"picked up by NASA or the"},{"speaker":"Rod","startTime":1159.64,"endTime":1161.8,"body":"military or whoever else was"},{"speaker":"Rod","startTime":1159.64,"endTime":1161.8,"body":"involved in the various"},{"speaker":"Rod","startTime":1161.8,"endTime":1165.67,"body":"components because they knew the"},{"speaker":"Rod","startTime":1161.8,"endTime":1165.67,"body":"bigger vision."},{"speaker":"Rod","startTime":1165.79,"endTime":1168.79,"body":"So one of the things that that"},{"speaker":"Rod","startTime":1165.79,"endTime":1168.79,"body":"for me is really important in a"},{"speaker":"Rod","startTime":1168.79,"endTime":1173.05,"body":"project is that as we have a"},{"speaker":"Rod","startTime":1168.79,"endTime":1173.05,"body":"project vision, which is often"},{"speaker":"Rod","startTime":1173.74,"endTime":1176.05,"body":"you know, articulated through"},{"speaker":"Rod","startTime":1173.74,"endTime":1176.05,"body":"the charter and a number of"},{"speaker":"Rod","startTime":1176.05,"endTime":1179.86,"body":"other things which we will cover"},{"speaker":"Rod","startTime":1176.05,"endTime":1179.86,"body":"in another podcast but it's that"},{"speaker":"Rod","startTime":1180.52,"endTime":1185.35,"body":"linking that bigger project"},{"speaker":"Rod","startTime":1180.52,"endTime":1185.35,"body":"vision with your individual"},{"speaker":"Rod","startTime":1185.35,"endTime":1190.72,"body":"vision as a leader and how you"},{"speaker":"Rod","startTime":1185.35,"endTime":1190.72,"body":"are going to bring your whole"},{"speaker":"Rod","startTime":1190.72,"endTime":1198.25,"body":"game your whole self in maybe"},{"speaker":"Rod","startTime":1190.72,"endTime":1198.25,"body":"even bigger than yourself to the"},{"speaker":"Rod","startTime":1198.25,"endTime":1202.12,"body":"project and my expense This has"},{"speaker":"Rod","startTime":1198.25,"endTime":1202.12,"body":"been that, you know, when you"},{"speaker":"Rod","startTime":1202.18,"endTime":1206.32,"body":"envision something big and"},{"speaker":"Rod","startTime":1202.18,"endTime":1206.32,"body":"something in, you know, great,"},{"speaker":"Rod","startTime":1206.83,"endTime":1213.4,"body":"you showed up differently. Now,"},{"speaker":"Rod","startTime":1206.83,"endTime":1213.4,"body":"I need to step back then to say,"},{"speaker":"Rod","startTime":1213.76,"endTime":1216.28,"body":"it's also important to"},{"speaker":"Rod","startTime":1213.76,"endTime":1216.28,"body":"understand why that vision is"},{"speaker":"Rod","startTime":1216.28,"endTime":1219.7,"body":"important, why we have that"},{"speaker":"Rod","startTime":1216.28,"endTime":1219.7,"body":"vision. Because when stuff gets"},{"speaker":"Rod","startTime":1219.7,"endTime":1225.85,"body":"tough, it's very easy to put our"},{"speaker":"Rod","startTime":1219.7,"endTime":1225.85,"body":"vision aside in favor of just,"},{"speaker":"Rod","startTime":1225.88,"endTime":1231.46,"body":"you know, getting stuff done."},{"speaker":"Rod","startTime":1225.88,"endTime":1231.46,"body":"But if we can remember that our"},{"speaker":"Rod","startTime":1231.46,"endTime":1236.05,"body":"vision is way bigger than"},{"speaker":"Rod","startTime":1231.46,"endTime":1236.05,"body":"getting stuff done, and remind"},{"speaker":"Rod","startTime":1236.05,"endTime":1239.68,"body":"ourselves have the why behind"},{"speaker":"Rod","startTime":1236.05,"endTime":1239.68,"body":"it. Why was that important to"},{"speaker":"Rod","startTime":1239.68,"endTime":1242.62,"body":"us? You know, I follow a number"},{"speaker":"Rod","startTime":1239.68,"endTime":1242.62,"body":"of authors, and one of them"},{"speaker":"Rod","startTime":1242.65,"endTime":1247.69,"body":"who's written a large number of"},{"speaker":"Rod","startTime":1242.65,"endTime":1247.69,"body":"books, somebody asked him so. So"},{"speaker":"Rod","startTime":1247.72,"endTime":1250.84,"body":"you know, of all of the books"},{"speaker":"Rod","startTime":1247.72,"endTime":1250.84,"body":"you've written, which one is the"},{"speaker":"Rod","startTime":1250.84,"endTime":1252.91,"body":"best book that you've written?"},{"speaker":"Rod","startTime":1254.25,"endTime":1257.64,"body":"And he said, Well, the one I'm"},{"speaker":"Rod","startTime":1254.25,"endTime":1257.64,"body":"writing now, because why would I"},{"speaker":"Rod","startTime":1257.64,"endTime":1260.76,"body":"want to write another book"},{"speaker":"Rod","startTime":1257.64,"endTime":1260.76,"body":"that's less than anything I've"},{"speaker":"Rod","startTime":1260.76,"endTime":1267.0,"body":"already done in the past. And so"},{"speaker":"Rod","startTime":1260.76,"endTime":1267.0,"body":"when we talk about a vision, I"},{"speaker":"Rod","startTime":1267.0,"endTime":1269.34,"body":"would like to think that our"},{"speaker":"Rod","startTime":1267.0,"endTime":1269.34,"body":"visions are getting bigger and"},{"speaker":"Rod","startTime":1269.34,"endTime":1273.42,"body":"bolder and better and, and using"},{"speaker":"Rod","startTime":1269.34,"endTime":1273.42,"body":"more and more of our talent and"},{"speaker":"Rod","startTime":1273.42,"endTime":1276.48,"body":"skills. And that, I guess, is"},{"speaker":"Rod","startTime":1273.42,"endTime":1276.48,"body":"really the encouraging piece,"},{"speaker":"Rod","startTime":1276.63,"endTime":1280.23,"body":"when I look at projects and"},{"speaker":"Rod","startTime":1276.63,"endTime":1280.23,"body":"visions, is, as a project"},{"speaker":"Rod","startTime":1280.23,"endTime":1285.51,"body":"leader, you need to bring, we"},{"speaker":"Rod","startTime":1280.23,"endTime":1285.51,"body":"each need to bring our whole"},{"speaker":"Rod","startTime":1285.96,"endTime":1290.34,"body":"game to the table, we need to"},{"speaker":"Rod","startTime":1285.96,"endTime":1290.34,"body":"really be there totally. And the"},{"speaker":"Rod","startTime":1290.34,"endTime":1293.04,"body":"minute we kind of step back and"},{"speaker":"Rod","startTime":1290.34,"endTime":1293.04,"body":"go, this one's not all that"},{"speaker":"Rod","startTime":1293.04,"endTime":1297.24,"body":"important. I think we're sunk, I"},{"speaker":"Rod","startTime":1293.04,"endTime":1297.24,"body":"think we're, we're not going to"},{"speaker":"Rod","startTime":1297.24,"endTime":1299.55,"body":"achieve what we set out to do."},{"speaker":"Dale","startTime":1300.78,"endTime":1301.5,"body":"Yea, I think that's valid"},{"speaker":"Rod","startTime":1301.5,"endTime":1306.51,"body":"So let's let's wrap up in a"},{"speaker":"Rod","startTime":1301.5,"endTime":1306.51,"body":"sense of kind of where that"},{"speaker":"Rod","startTime":1306.51,"endTime":1315.9,"body":"vision can take us. And how, you"},{"speaker":"Rod","startTime":1306.51,"endTime":1315.9,"body":"know, what's the first step in"},{"speaker":"Rod","startTime":1316.41,"endTime":1319.74,"body":"articulating and sharing that"},{"speaker":"Rod","startTime":1316.41,"endTime":1319.74,"body":"vision. And again, I don't want"},{"speaker":"Rod","startTime":1319.74,"endTime":1322.68,"body":"to get into, you know, long"},{"speaker":"Rod","startTime":1319.74,"endTime":1322.68,"body":"details, we do have some notes"},{"speaker":"Rod","startTime":1322.68,"endTime":1325.29,"body":"in the show notes that will help"},{"speaker":"Rod","startTime":1322.68,"endTime":1325.29,"body":"you in this. But you know, from"},{"speaker":"Rod","startTime":1325.29,"endTime":1329.61,"body":"your perspective, you've just"},{"speaker":"Rod","startTime":1325.29,"endTime":1329.61,"body":"been assigned a project to lead?"},{"speaker":"Rod","startTime":1329.88,"endTime":1333.99,"body":"What's the first thing you do to"},{"speaker":"Rod","startTime":1329.88,"endTime":1333.99,"body":"help get that vision rolling in"},{"speaker":"Rod","startTime":1333.99,"endTime":1334.59,"body":"your head?"},{"speaker":"Dale","startTime":1335.9,"endTime":1340.13,"body":"Well, I think a lot of"},{"speaker":"Dale","startTime":1335.9,"endTime":1340.13,"body":"that is, you know, we'll start"},{"speaker":"Dale","startTime":1340.13,"endTime":1344.48,"body":"with interviews with the"},{"speaker":"Dale","startTime":1340.13,"endTime":1344.48,"body":"sponsors, with the main"},{"speaker":"Dale","startTime":1344.48,"endTime":1347.96,"body":"shareholders, you know, those"},{"speaker":"Dale","startTime":1344.48,"endTime":1347.96,"body":"types of people, because"},{"speaker":"Dale","startTime":1348.47,"endTime":1354.35,"body":"ultimately, they're the ones who"},{"speaker":"Dale","startTime":1348.47,"endTime":1354.35,"body":"decide what that outcome needs"},{"speaker":"Dale","startTime":1354.35,"endTime":1356.72,"body":"to look like, you know, they're"},{"speaker":"Dale","startTime":1354.35,"endTime":1356.72,"body":"not going to have all the"},{"speaker":"Dale","startTime":1356.72,"endTime":1360.02,"body":"technical details, they're not"},{"speaker":"Dale","startTime":1356.72,"endTime":1360.02,"body":"going to have all the house,"},{"speaker":"Dale","startTime":1360.02,"endTime":1363.65,"body":"you're going to accomplish it."},{"speaker":"Dale","startTime":1360.02,"endTime":1363.65,"body":"But they should be the ones that"},{"speaker":"Dale","startTime":1363.65,"endTime":1365.99,"body":"it's not always easy to get this"},{"speaker":"Dale","startTime":1363.65,"endTime":1365.99,"body":"from them, but they should be"},{"speaker":"Dale","startTime":1365.99,"endTime":1369.11,"body":"the ones who are in the best"},{"speaker":"Dale","startTime":1365.99,"endTime":1369.11,"body":"position to articulate the why."},{"speaker":"Dale","startTime":1370.91,"endTime":1375.56,"body":"The Why are we doing this? And"},{"speaker":"Dale","startTime":1370.91,"endTime":1375.56,"body":"ultimately, what do we want to"},{"speaker":"Dale","startTime":1375.56,"endTime":1381.08,"body":"be different? What do we want"},{"speaker":"Dale","startTime":1375.56,"endTime":1381.08,"body":"success to look like? And that's"},{"speaker":"Dale","startTime":1381.08,"endTime":1384.35,"body":"often not technical, that's"},{"speaker":"Dale","startTime":1381.08,"endTime":1384.35,"body":"often you know, very different"},{"speaker":"Dale","startTime":1384.35,"endTime":1387.56,"body":"from what the project team"},{"speaker":"Dale","startTime":1384.35,"endTime":1387.56,"body":"that's working on the details of"},{"speaker":"Dale","startTime":1387.56,"endTime":1393.2,"body":"implementing and making this"},{"speaker":"Dale","startTime":1387.56,"endTime":1393.2,"body":"happen. See, but there, they can"},{"speaker":"Dale","startTime":1393.2,"endTime":1396.83,"body":"clearly give you that. And then"},{"speaker":"Dale","startTime":1393.2,"endTime":1396.83,"body":"from that, you can then I think"},{"speaker":"Dale","startTime":1396.83,"endTime":1401.96,"body":"craft the vision. And that"},{"speaker":"Dale","startTime":1396.83,"endTime":1401.96,"body":"vision should be part of your"},{"speaker":"Dale","startTime":1401.96,"endTime":1405.5,"body":"conversation and your your sign"},{"speaker":"Dale","startTime":1401.96,"endTime":1405.5,"body":"off from your shareholders, they"},{"speaker":"Dale","startTime":1405.5,"endTime":1409.85,"body":"should be signing off on the"},{"speaker":"Dale","startTime":1405.5,"endTime":1409.85,"body":"vision for the project as well,"},{"speaker":"Dale","startTime":1409.85,"endTime":1412.04,"body":"as you know, the other details."},{"speaker":"Rod","startTime":1413.08,"endTime":1416.68,"body":"Hmm, I really like that."},{"speaker":"Rod","startTime":1413.08,"endTime":1416.68,"body":"Because it brings it full circle"},{"speaker":"Rod","startTime":1416.71,"endTime":1421.15,"body":"it it links your vision, to the"},{"speaker":"Rod","startTime":1416.71,"endTime":1421.15,"body":"project to those who say the"},{"speaker":"Rod","startTime":1421.15,"endTime":1425.05,"body":"sponsors, the shareholders and"},{"speaker":"Rod","startTime":1421.15,"endTime":1425.05,"body":"so on. And at the same time"},{"speaker":"Rod","startTime":1425.08,"endTime":1429.04,"body":"creates a certain level of"},{"speaker":"Rod","startTime":1425.08,"endTime":1429.04,"body":"accountability for delivering on"},{"speaker":"Rod","startTime":1429.04,"endTime":1433.09,"body":"that, but clearly starting with"},{"speaker":"Rod","startTime":1429.04,"endTime":1433.09,"body":"why we're about this. And then I"},{"speaker":"Rod","startTime":1433.09,"endTime":1438.55,"body":"would add to that, and and with"},{"speaker":"Rod","startTime":1433.09,"endTime":1438.55,"body":"this, the importance then of"},{"speaker":"Rod","startTime":1438.55,"endTime":1442.3,"body":"communicating that vision,"},{"speaker":"Rod","startTime":1438.55,"endTime":1442.3,"body":"getting it out there, and not"},{"speaker":"Rod","startTime":1442.3,"endTime":1446.5,"body":"once, not twice, but it's the"},{"speaker":"Rod","startTime":1442.3,"endTime":1446.5,"body":"type of thing you constantly"},{"speaker":"Rod","startTime":1446.5,"endTime":1451.54,"body":"have a new arm ready to talk"},{"speaker":"Rod","startTime":1446.5,"endTime":1451.54,"body":"about at any time. So that we"},{"speaker":"Rod","startTime":1451.54,"endTime":1455.89,"body":"mobilize people, we engage"},{"speaker":"Rod","startTime":1451.54,"endTime":1455.89,"body":"people, we motivate people, to"},{"speaker":"Rod","startTime":1455.89,"endTime":1461.35,"body":"stick with our vision. And to be"},{"speaker":"Rod","startTime":1455.89,"endTime":1461.35,"body":"part of achieving something"},{"speaker":"Rod","startTime":1461.35,"endTime":1464.77,"body":"great. It doesn't matter how"},{"speaker":"Rod","startTime":1461.35,"endTime":1464.77,"body":"small your project is or how"},{"speaker":"Rod","startTime":1464.95,"endTime":1469.27,"body":"insignificant some people may"},{"speaker":"Rod","startTime":1464.95,"endTime":1469.27,"body":"feel it is. If we can bring"},{"speaker":"Rod","startTime":1469.27,"endTime":1473.47,"body":"greatness to every project,"},{"speaker":"Rod","startTime":1469.27,"endTime":1473.47,"body":"through having a clear vision"},{"speaker":"Rod","startTime":1473.47,"endTime":1478.0,"body":"which we communicate, we're"},{"speaker":"Rod","startTime":1473.47,"endTime":1478.0,"body":"going to end up with success."},{"speaker":"Rod","startTime":1478.69,"endTime":1483.55,"body":"And when we don't have a vision"},{"speaker":"Rod","startTime":1478.69,"endTime":1483.55,"body":"when we're not clear, you know,"},{"speaker":"Rod","startTime":1483.55,"endTime":1487.48,"body":"that timeline gets extended, the"},{"speaker":"Rod","startTime":1483.55,"endTime":1487.48,"body":"budget gets blown out. The"},{"speaker":"Rod","startTime":1487.48,"endTime":1491.38,"body":"quality may not be there. All"},{"speaker":"Rod","startTime":1487.48,"endTime":1491.38,"body":"Because ultimately, we didn't"},{"speaker":"Rod","startTime":1491.38,"endTime":1495.46,"body":"spend the time to craft a vision"},{"speaker":"Rod","startTime":1491.38,"endTime":1495.46,"body":"communicated effectively and"},{"speaker":"Rod","startTime":1495.46,"endTime":1498.43,"body":"have everyone else help hold us"},{"speaker":"Rod","startTime":1495.46,"endTime":1498.43,"body":"accountable to delivering that."},{"speaker":"Rod","startTime":1499.54,"endTime":1501.58,"body":"Any fine thoughts before we wrap"},{"speaker":"Rod","startTime":1499.54,"endTime":1501.58,"body":"up?"},{"speaker":"Dale","startTime":1503.26,"endTime":1505.69,"body":"You know, we talked about"},{"speaker":"Dale","startTime":1503.26,"endTime":1505.69,"body":"that, that communication and we"},{"speaker":"Dale","startTime":1505.69,"endTime":1510.4,"body":"used to, we used to use the term"},{"speaker":"Dale","startTime":1505.69,"endTime":1510.4,"body":"elevator speech as being so you"},{"speaker":"Dale","startTime":1510.4,"endTime":1512.41,"body":"know, if you're stuck in an"},{"speaker":"Dale","startTime":1510.4,"endTime":1512.41,"body":"elevator with someone, and"},{"speaker":"Dale","startTime":1512.41,"endTime":1515.02,"body":"you've got, you know, two and a"},{"speaker":"Dale","startTime":1512.41,"endTime":1515.02,"body":"half minutes of floors, and they"},{"speaker":"Dale","startTime":1515.02,"endTime":1517.93,"body":"asked you what the purpose of"},{"speaker":"Dale","startTime":1515.02,"endTime":1517.93,"body":"the project is or what you're"},{"speaker":"Dale","startTime":1517.93,"endTime":1521.02,"body":"working on, you know, being able"},{"speaker":"Dale","startTime":1517.93,"endTime":1521.02,"body":"to use to articulate that"},{"speaker":"Dale","startTime":1521.02,"endTime":1524.74,"body":"vision. In that couple of"},{"speaker":"Dale","startTime":1521.02,"endTime":1524.74,"body":"minutes you have, I think, is"},{"speaker":"Dale","startTime":1524.74,"endTime":1526.78,"body":"the type of communication you"},{"speaker":"Dale","startTime":1524.74,"endTime":1526.78,"body":"want to be able to do on a"},{"speaker":"Dale","startTime":1526.78,"endTime":1527.47,"body":"regular basis."},{"speaker":"Rod","startTime":1528.65,"endTime":1531.98,"body":"I would certainly agree."},{"speaker":"Rod","startTime":1528.65,"endTime":1531.98,"body":"and have it short succinct"},{"speaker":"Rod","startTime":1531.98,"endTime":1536.87,"body":"enough that people can embrace"},{"speaker":"Rod","startTime":1531.98,"endTime":1536.87,"body":"it. I used to spend before"},{"speaker":"Rod","startTime":1536.87,"endTime":1540.95,"body":"COVID, of course, a lot of time"},{"speaker":"Rod","startTime":1536.87,"endTime":1540.95,"body":"on airplanes. And I used to say,"},{"speaker":"Rod","startTime":1540.95,"endTime":1545.36,"body":"Can you describe it in you know,"},{"speaker":"Rod","startTime":1540.95,"endTime":1545.36,"body":"a short enough way that the"},{"speaker":"Rod","startTime":1545.36,"endTime":1549.98,"body":"passenger beside you isn't"},{"speaker":"Rod","startTime":1545.36,"endTime":1549.98,"body":"asking for a blanket so that"},{"speaker":"Rod","startTime":1549.98,"endTime":1552.89,"body":"they can go to sleep while"},{"speaker":"Rod","startTime":1549.98,"endTime":1552.89,"body":"you're describing what you would"},{"speaker":"Rod","startTime":1552.89,"endTime":1556.49,"body":"be gone and what your vision is,"},{"speaker":"Rod","startTime":1552.89,"endTime":1556.49,"body":"you know, can you get it out so"},{"speaker":"Rod","startTime":1556.49,"endTime":1559.58,"body":"that they then want to ask more"},{"speaker":"Rod","startTime":1556.49,"endTime":1559.58,"body":"questions. Dale, I really"},{"speaker":"Rod","startTime":1559.58,"endTime":1562.61,"body":"appreciate your insights today"},{"speaker":"Rod","startTime":1559.58,"endTime":1562.61,"body":"and sharing your experience with"},{"speaker":"Rod","startTime":1562.61,"endTime":1566.36,"body":"us. Ela, thanks so much for"},{"speaker":"Rod","startTime":1562.61,"endTime":1566.36,"body":"helping to engineer this and and"},{"speaker":"Rod","startTime":1566.36,"endTime":1570.26,"body":"get it out for us. For those of"},{"speaker":"Rod","startTime":1566.36,"endTime":1570.26,"body":"you out there who are still"},{"speaker":"Rod","startTime":1570.26,"endTime":1573.14,"body":"struggling with how do you"},{"speaker":"Rod","startTime":1570.26,"endTime":1573.14,"body":"create a vision etc. Please"},{"speaker":"Rod","startTime":1573.14,"endTime":1577.37,"body":"consult the show notes. In the"},{"speaker":"Rod","startTime":1573.14,"endTime":1577.37,"body":"meantime, be visionary, get out"},{"speaker":"Rod","startTime":1577.37,"endTime":1582.53,"body":"there and be part of making"},{"speaker":"Rod","startTime":1577.37,"endTime":1582.53,"body":"projects super successes."}]}