The Servant Marketer

Episode 4 - Dr. Liz Gross | Listening to Serve

September 09, 2020 Jenny Petty Season 1 Episode 4
The Servant Marketer
Episode 4 - Dr. Liz Gross | Listening to Serve
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The Servant Marketer
Episode 4 - Dr. Liz Gross | Listening to Serve
Sep 09, 2020 Season 1 Episode 4
Jenny Petty

Dr. Liz Gross joins The Servant Marketer to talk about social listening for business intelligence, her work leading Campus Sonar, the Corona Virus Higher Education Industry Briefing, what marketers can focus on right now, and, most importantly, what Taylor Swift can teach us about marketing.  

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonar.

Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others.

She has more than 15 years’ experience spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha) and in 2013 she launched a successful social listening program at Ascendium (formerly Great Lakes Higher Education Corporation). Since then, she has been focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Show Notes

Dr. Liz Gross joins The Servant Marketer to talk about social listening for business intelligence, her work leading Campus Sonar, the Corona Virus Higher Education Industry Briefing, what marketers can focus on right now, and, most importantly, what Taylor Swift can teach us about marketing.  

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonar.

Liz is an award-winning speaker, author, and strategist who was named a 2018 Mover and Shaker by Social Shake-Up Show and a finalist on GreenBook’s 2019 GRIT Future List. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, and others.

She has more than 15 years’ experience spanning the private and public sector (including the University of Wisconsin campuses in Milwaukee and Waukesha) and in 2013 she launched a successful social listening program at Ascendium (formerly Great Lakes Higher Education Corporation). Since then, she has been focused on driving social listening forward as a source of business intelligence in higher education. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.