You want candid honesty about the advertising industry? Meet Polly Beale, founder of A Very Good Agency and industry veteran. I enjoyed this conversation with Polly so much because her career is fascinating, but she also cares deeply about her work as a marketer and has spent a good portion of her career helping women and people of color with equity.
In this episode:
- Polly’s fascinating career journey from a London art school to becoming a creative director in Moscow, and then on to founding her own firm
- How marketers can serve through representation
- Tips for people who find themselves working for someone who has less experience than them
- Why focus groups don’t work
- The ways that marketers contribute to oppression and repression
- Being responsible for emotional labor in the workplace