On this last episode of The Love by Lynzie Podcast, I chat with Lara McCulloch, brand differentiation expert and business coach. As someone who believes in building the brand from the foundation upwards, Lara emphasizes the importance of building a brand to set a perceived value. Lara gets into the nitty gritty of how to differentiate your brand in what is a very typically crowded space- the wedding and event industry. She shares the importance of getting uncomfortably specific with your service, how to get granule with your copy, and how to attract your ideal client through your branding. Very fitting given the current journey we are on- hope we make her proud with our #brandglowup! Check out more of Lara's work and her group coaching program on her website at https://laramcculloch.com and take her quiz at https://laramcculloch.com/win-more-business-scorecard.