Bourbon Boyz

Ep 226 - Overrated Whiskeys vs Underrated Whiskeys

Chad Huffman

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0:00 | 45:46

Brandon and I are at Amans again with Wes, Aman, and Parker.  We all give examples of each and we all try a bottle of them.  We discuss why we feel this way and have a lot of fun along the way.


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SPEAKER_03

Welcome to the Bourbon Boys. Oh, and then we're getting a cough immediately after. Alright, uh, we are doing a uh podcast at Amon's table again. I'm joined by Showtime.

SPEAKER_06

What's going on?

SPEAKER_03

We're joined by Amon.

SPEAKER_06

Hello, hello.

unknown

And we're joined by Wes again.

SPEAKER_06

Good afternoon.

SPEAKER_03

And Parker's off mic again.

SPEAKER_04

Yes, I'm also here. Sorry about that.

SPEAKER_03

I forgot my splitter. Sorry about it. Next time I'll bring the splitter so we can have a uh a fifth mic. Sorry. Anyway, this podcast is gonna be overrated versus underrated uh whiskeys? We're gonna do whiskeys. We're not gonna do bourbon. We're not gonna do you could do it.

SPEAKER_02

I would lead it with the bottles that were available here.

SPEAKER_03

Like isn't that whiskey?

SPEAKER_01

No, but like any liquid, brandy, rum, spirit.

SPEAKER_03

If you wanna if you wanna do that, if you wanna I mean that's not gonna be irrelevant.

SPEAKER_01

Yes. So most of our podcasts are. Okay, whiskies. Whiskey is whiskey as it is. Whiskey's gonna be the bourbon. Yeah, I know I get it. American whiskeys. Thank you.

SPEAKER_06

American grain distillate.

SPEAKER_03

So we're going in on our whiskeys. So we're gonna do overrated versus underrated. I'm gonna start off with Wes.

SPEAKER_06

Hi there. How are you?

SPEAKER_03

What's your overrated underrated?

SPEAKER_06

Hi, Wes. My most overrated based on the bottles that I walked through.

SPEAKER_03

Hold on a second. We're gonna start with overrated and we're gonna pour it if you have it.

SPEAKER_06

It's over there. So my over my overrated is uh Bog Standard Elmer T Lee. Okay. And I think it's a fine whiskey for the retail price, but I do not understand why people pay any more than that for this bottle.

SPEAKER_03

Okay, we're gonna drink it and we're gonna talk about it. And then I'm gonna let uh Brandon stew for a 20 minutes.

SPEAKER_02

And while we pour these up, I'm gonna counter.

SPEAKER_03

No, there's no countering right now. There's no countering. You just have to enjoy this whiskey for this for the first time of two.

SPEAKER_01

Oh, don't let him pour.

SPEAKER_02

Boom.

SPEAKER_01

So he can pour proper when he wants to.

SPEAKER_03

Let me say.

SPEAKER_06

He's very gingerly. He pours gingerly when it's Almer T. Lee. Yeah.

SPEAKER_03

Let me say about Let me say about Elmer T. Lee. This was the first whiskey I got into that I was like, hmm. This is delicious. I had a lot of notes on it, and when I got done drinking it, I took a big breath in and got a lot more like sensory notes. That was the first time I did that.

SPEAKER_01

I mean it's delicious. Agreed. But I agree. But I I understand the argument Wes is trying to make here vis-a-vis what it costs actually cost people to get a bottle of this. Correct.

SPEAKER_06

Not even just what it costs, but also the unlikelihood that you'd actually find it on a shelf.

SPEAKER_01

You'll never find it on the maybe down south, but not here. Right. And it's like I've never seen the shelf in Wisconsin.

SPEAKER_06

Is it just a factor of like people are like, oh, I can flip this for times what it's worth? Yes.

SPEAKER_01

Yes. It is definitely a function of that.

SPEAKER_06

Right. So I think that is what makes it really terrible.

SPEAKER_02

Which is why West, I respect his pick. Because to me, I would almost say it's underrated if you can get it for that retail.

SPEAKER_03

But we're gonna get to we're gonna get to that.

SPEAKER_06

It is kind of corny, honestly. Correct. I have I haven't had this in a while. And so this is like a gut reaction, but I it is a little bit corny. Really?

SPEAKER_01

It's not that old. I would rather have an Eagle Rare tenure, which is easier to get and buy for cheaper. And it tastes better.

SPEAKER_02

So the other thing with that too is like the whole point of the Elmer T. Lee with the B tag line was the intro to their like so low proof, 90 proof, and then you're supposed to work your way up into the stags and WLW.

SPEAKER_06

Yeah, but this is a hell of a long way down the stairway.

SPEAKER_02

Correct. And if you take it at that and you work your way down the road, then it makes sense. But if you just solely have this, then it doesn't make sense, right? Because now it's 90 proof, it's a little light on the tongue, like you said, a lot of corn. It's not very age.

SPEAKER_01

Yeah, but it can be judged on its own merits without comparing it to anything else.

SPEAKER_03

I don't get a ton of corn. I don't know. It maybe it's just me, but I don't get the ton of corn.

SPEAKER_01

No, I think it's very tasty. It's it's a nice drinking. Smooth. I wouldn't be offended by this. Someone poured me this at his house. At West's house, I'd be offended. I'm like, wait, this is all you got?

SPEAKER_03

If I paid$12 for a pour of that, I'd be okay with that. I'd be okay.

SPEAKER_01

Yeah. There's a brandy, you potentially as fuck.

SPEAKER_06

But it's not. It just doesn't like okay, so first of all.

SPEAKER_03

What's the secondary value? What's secondary value?

SPEAKER_02

Anyway from like 150, 200. Okay. That's too much. It's whatever it is, it's too much. Then it's then you're foolish. Because I would tell you, take your 150, go buy something else. I just did three bottles. Exactly.

SPEAKER_06

I just didn't want to go up and like pick, you know, Weller Special Reserve, or Eagle Rare 10, or uh Pappy because it's a little bit on the nose. It's like obviously. Well, thank you. But I thought I thought this was an interesting one. Like this, to me, this is one of the first allocated bourbons that I ever had. And I I remember seeing one on a shelf and I bought it, and then I never saw another one on the shelf ever in my life.

SPEAKER_03

Alright. So we're gonna go to Amon for his most overrated pour.

SPEAKER_01

Um, since we said whiskey, I can do Japanese whiskey, right? Yes. That's whiskey. Yeah. I think Yamazaki 18 is the most overrated pour out there. Okay. Yamazaki 18. Wow, I think it's a$900 retail.$900 retail. Shh. I'm not even saying secondary.

SPEAKER_06

Yeah.

SPEAKER_01

And I bet you it's not even made by Yamazaki. It's mostly just some beam-owned distillery in Scotland that provides them the juice. Gotcha. It's average at best.

SPEAKER_06

Shout out to my high school colleague Jordan, who works at Suntory.

SPEAKER_02

Congrats, Jordan.

SPEAKER_03

We we don't have that bottle to review on the podcast.

SPEAKER_02

We can't. How do you say no to that? Is it open?

SPEAKER_03

I'm gonna move on to uh Showtime.

SPEAKER_02

Kind of hot taken. I was talking about this with Wes a little bit before. For me, it's uh it's for the most part, any makers mark product. Okay. There's a random like somebody who gives me makers like, oh, it's not bad. But I it just hasn't ever hit for me. And I think a lot of it is growing up uh in central Wisconsin where that is like the bourbon. If you're gonna have bourbon in central Wisconsin. So maybe I drank too much of it when I was younger, but like it just doesn't do anything for me. Okay. And I respect it, like I guys that get it, that's their thing. It just doesn't do anything for me.

SPEAKER_03

So you're talking about standard makers.

SPEAKER_02

For the most part, but like all these guys are like in here. And when I think about it, similar to what Wes was saying, if I'm gonna go chase bottles, I'm probably not gonna chase a maker's mark product just because of my history with it. So I'm not saying they make bad pores or they make bad juice, it's just not my jam. Gotcha. And so, no offense to Amon, but we got Amon's uh makers pick, so we're gonna get into that.

SPEAKER_03

We're still hold on to it for a minute. Oh no, we're gonna hold it. You're the only person that has two glasses. It's fancy. Fancy.

SPEAKER_01

So this is the the What is this Yamazaki? We're drinking the Yamazaki 18 that I think is overrated.

SPEAKER_03

It smells like band-aid.

SPEAKER_04

I thought it smelled like rubber. Like erasers. One of the barrel picks versus like the normal plain makers, and maybe we'll change his mind.

SPEAKER_03

This is not my cup of tea.

SPEAKER_06

This is what I remember Scotch tasting like. This is scotchy when you were 12? College. Yeah. It's like, oh, this is scotch. It's not like, oh, what a luxurious product this is.

SPEAKER_02

Like that's my first thought. Like I'm like, yeah.

SPEAKER_04

It's like if you put if you age Mac twelve McAllen 12 for maybe a couple years, you might get this. But not e but that might not even be the it might be slightly worse than that.

SPEAKER_02

So I don't think I'm as harsh as some of the other guys. Like Chad's struggling here. Uh I don't think it's that bad. Like$900 worth. If I paid$900 and this is what I drank, I yes, I'd be pissed.

SPEAKER_06

Smells like a like uh an eraser and a match. Which is fine for tasting notes.

SPEAKER_01

It can be interesting and good. Not when those are the first two. Right. Okay. There's plenty of orchard fruit. Especially on the palate.

SPEAKER_03

Orchard fruit? I got no fruit.

SPEAKER_01

That's not what I'm saying. A lot of fruit in Scotland. My point is we've drank plenty of scotch. And there are bottles we've had that are older and one third, one fourth the price. Right. Right. And they're spectacular. This is a good thing.

SPEAKER_06

And then you can extrapolate that even further to cognac.

SPEAKER_01

Which I Yes. Correct. We are going to digress and not do that right now. I'm not digressing.

SPEAKER_06

Um I was going somewhere with that thought process, but you could tell me about how much you loved what I was doing here. Japanese.

SPEAKER_03

This stuff tastes like licking a uh hospital floor.

SPEAKER_01

This is the success of marketing and the fact that they have Yamazaki 25 Sherry, which is supposed to be life-changing, and I believe it. Because that is probably old Yamazaki juice.

SPEAKER_06

So I have uh a little bit of I'm gonna mic drop here a bit. Yamazaki. I'm not gonna drop the mic. Thank you. From like where they came from before and their vision for what they wanted as a product, and for whatever reason, Kieran sold Kuruizawa because they didn't want to deal with it anymore, and then Yamazaki turns into this like gigantic empire for Japanese whiskey.

SPEAKER_01

It was scaling at some point. Hashuku, Hakushu, Yamazaki, and uh Hibiki.

SPEAKER_03

Brandy has a question. They're all owned by the same people. So is it Japanese scotch, or it's like single malt.

SPEAKER_02

Single malt. It's made in Japan. Where is it?

SPEAKER_05

It's made the same way as scotch, it's just not from Scotland.

SPEAKER_02

Gotcha. So it's in Japan. Like, because I think those new to Scotch would be like, what are you talking about? Right? Like a Japanese scotch? Single malt.

SPEAKER_01

You can call it Japanese scotch.

SPEAKER_02

No such thing.

SPEAKER_01

I'm not. Okay. I'm not. I'm not. Those are mutually exclusive. Correct. Japanese whiskey. Totally get. Japanese whiskey.

SPEAKER_03

Alright, well, is there somebody else that has to do their no, I think we already went through I Breadties.

SPEAKER_02

Yeah, I talked about the makers. We're drinking. What's yours? Yeah, what's yours, big dog?

SPEAKER_03

Oh, I'm sorry. Uh yes, uh, my overrated, for anybody that's listening to this podcast, probably knows the answer to this question. It's gonna be will it. I think their pricing is insane. And especially since they're just selling their own stuff now. Back in the day when they had source stuff, I think it was clearly the best whiskey ever made. No. Alright, we differ. They put out some barrels that were amazing. I'm not gonna lie about that. But the pricing they put out was crazy. Still crazy. But the They were always premium. The lack of transparency is what gives me the ick when it comes to currently you're putting the same label on stuff that you distilled versus stuff that was sourced. That pisses me off. That makes me want to burn your fucking distiller. Oh, I'm sorry. Might have to edit that out. That you put out the same label and try to put it off as if it's source.

SPEAKER_04

That's fine.

SPEAKER_02

So I so for me, currently I'm not sure. This is uh Steve Chu, our lawyer.

SPEAKER_04

Disclaimer Steve Chu. Steve Choo works at the Department of Energy.

SPEAKER_00

That was a great name drop.

SPEAKER_03

That was an amazing name drop.

SPEAKER_04

Glad editing exists. I give a pause to edit that.

SPEAKER_05

I don't edit. This is all live recording. This is live. This is on the internet. Yeah, yeah.

SPEAKER_04

That's fine because I don't want misinformation. Steve was Steve was at a great Nobel Prize winning physicist. Pause again. Okay. So we're talking about out of sync, but I'm really curious. So you know that maker you were saying makers overrated. What do you say about this maker?

SPEAKER_02

So I usually get a lot of ethanol. When I drink ethanol, when I drink makers, I usually get a lot of ethanol. I will say I'm it's good. I'm not a huge fan because I get that ethanol aspect of it that it sits in the back of my palate. I don't, for whatever reason, maker's mark always hits me like that. I always get I always get that. This is straight up cherry juice.

SPEAKER_01

Have you ever done it blind?

SPEAKER_02

I have. I have. And I have there's been times where I picked Maker's Mark.

SPEAKER_01

Like just and that's why I was saying with this, I the cherry I like.

SPEAKER_02

Like so if I sat down on your table, you served me this, I would not be mad at you.

SPEAKER_01

Right, right. No, but I I s you said it's overrated, though, but for the price, it seems like it's very decent. It's like 47 a handle on the shelf.

SPEAKER_02

Yeah, I think like the common man's bourbon, like that 46 and stuff like that. But uh that's just not my but this is like 80.

SPEAKER_06

Correct.

SPEAKER_01

Well, that is this But the point he was making was I'm sorry if I'm putting words in your mouth, but I think you said that makers overall is overrated.

SPEAKER_02

For me, it's it's I just never had and and kind of what Wes was talking about. It's like the premium well hype, right? Like people are like, oh, the seller age and this and this, and then I try them and they're always underwhelming to me. I found one where I'm like, okay.

SPEAKER_06

My friends' dads in high school all loved makers mark in the giant like 1.75 liter bottles, and I just can't disassociate from that those hangovers.

SPEAKER_02

Correct. And I so I part of it is that for me as well, like central Wisconsin, but there's always makers in my so what I would say is uh standard Baker's mark.

SPEAKER_03

Uh I don't know if I call it overrated. I mean it's everybody it's subjective, everybody has their own opinions. Picks, I think, are generally overrated because of the price they cut they charge for it, and it's all batch stuff just finished with staves.

SPEAKER_06

I thought you just meant picks in general. Right, that was yeah. Like there's a lot of really dumb people picking whiskey.

SPEAKER_03

No, makersmark picks. The price of$75,$80 for makersmark picks batch whiskey being finished in certain staves for like eight weeks. I think most people don't realize that it's a batch whiskey they're putting into this and finishing it.

SPEAKER_01

But it is interesting. If I could make a counter-argument here. Okay. It's batched only because they're hamstrung by the fact that they rotate their barrels. Correct. They have no other way of doing an effective single barrel program.

SPEAKER_03

That's fine. I don't have a problem with them rationalizing it. But$75 for I'm not buying a small batch. But but this this individual one, delicious. I have a lot of people. But there are a lot of people that don't put as much thought into it.

SPEAKER_06

There's a lot of really mid Makers Mark. But there's a lot of mid combinations.

SPEAKER_01

The problem is when you go pick any other single barrel, I mean any other, you're getting unique single barrels.

SPEAKER_07

Exactly.

SPEAKER_01

With them, especially it's overwhelming. When you go sit there the first time and they explain the process to you, you're like, wait, hang on, what are we doing? It took me a second. Remember the first time we went there? It's like you need to learn how to use an abacus. So then we had to ask questions, we figured it out. I'm like, oh, okay. So this is how this works, this is how the staves work, because it's a very unique program. No one else does what they do. Right. It is because they want to introduce some variability on top of the fact that they rotate their barrels and the profile. They want the same profile for every bottle that goes out. Correct. Yep. Correct. Yeah. Correct.

SPEAKER_02

But similar, so I was going to counter that. Uh with the complexity of it, I feel the same way about four roses.

SPEAKER_01

Counter-counterpoint.

SPEAKER_02

Counter-counter, right? Counter-counter. Double counter. Now we're really coaching back.

SPEAKER_01

Shout out to Bach.

SPEAKER_02

Right? So, like four roses, I gotta pull the book out, I gotta read like OESB and you know all that. Like I'm not as a I'm not really into that. Like I want to go be able to do that. Reading is fundamental. The public school teachers will tell me we want to clear my face and we'll know exactly what it is. And I like that. I'm not saying four roses is bad or makers is bad. You better not say four roses is just takes you a minute to understand their system to understand what you're actually tasting. Which is fine, which I like.

SPEAKER_01

I it can be intimidating, correct. But once you get it, you just like okay, fine. Correct. We'll work within your parameters. And roses, I mean, you're tasting them blind, and it you judge the barrel on its own merit. They tell you the recipe later, so I don't care about that either. I want to taste it. Yes, because he confirmed that with some unique barrels that he sourced.

SPEAKER_06

I we should have a podcast on that. That would infuriate about a hundred very middle manager people in the world right now. Let's get back to the whiskey itself.

SPEAKER_03

What is the uh the barrel? What's the uh stats on the uh the drinking? It's a rah. Seven-year-old. Oh Jesus.

SPEAKER_01

What does that say? It's uh 53.3% seven year. So 106 barrel 9685. Thanks for nothing.

unknown

What do you want me to read?

SPEAKER_01

I thought you were reading something like that. I thought he had better eyesight than me.

SPEAKER_06

He's a pilot? I don't think so. This guy, though. Yeah. Let's get you behind the yeah. 200 bucks?

SPEAKER_05

200 bucks for seven, like that. For a seven year? Yeah. I'm asking.

SPEAKER_03

That's a question he asked. I thought it was like 200 bucks. Like, what's the MSRP on a bottle of it?

SPEAKER_05

I think so. For seven years.

SPEAKER_01

This was probably two, two fifty. Okay, so that was pretty accurate.

SPEAKER_06

It's more than Mickers. It's good. Right. Michael's yeah. More than Michener's, yeah.

SPEAKER_03

Okay. I'm glad Amon and uh Wes are off the rails this time and not Brandon.

SPEAKER_02

Thank you, thank you.

SPEAKER_03

He got here late, so Amon and I were on here, so I feel good, right? Ketchup. Yes. Uh it's great whiskey, but$200? No. Not for seven-year-old whiskey.

SPEAKER_02

Yeah, that's my thing. I I you know, it's it's great whiskey. You know, so seven years of$250,$2, like then I'm like, but so I think really what the problem is.

SPEAKER_01

Oh, that's fruity.

SPEAKER_06

So I haven't smelled it yet, but it tastes like a lot of fruit on that thing.

SPEAKER_03

95-5 MVP.

SPEAKER_06

So really, but what we need to consider is how this looks next to like Carrera marble and um lithographs. What the hell are you talking about? And uh, you know, nice vintage role under lighting and yeah, a roly or two. So what we're really not considering is how this can fit into the really um subtle home decor that many people uh enjoy. Put their green tops in the street. So you're saying is LVMX should buy them.

SPEAKER_04

So really what I'm saying is this is an investment in your mental well being and you could sell that, put it on the shelf, and and comes with a Louis Vuitton purse for your wife too, so that everyone's happy because I mean it's pretty much the same thing.

SPEAKER_06

I mean if you're If you're buying Willet, you definitely have a wife that needs Louis Vuitton and purses.

SPEAKER_03

Every Amon's table goes off the rails at some point. I was worried that it was gonna be the first episode, and we got the second episode in. That's good.

SPEAKER_01

This is good. This is good.

SPEAKER_03

Alright, well, we're gonna switch gears and we're gonna do the most underrated pours. We're gonna go Amon first. What's your most underrated pour? That's okay. That's gonna be our final pour.

SPEAKER_01

They don't need to know about that yet. As far as underrated goes, I'm gonna go with store picks.

SPEAKER_03

Of course.

SPEAKER_01

Um not just mine. Any store, anyone's paladin trust. Anyone out there, anyone's palette you trust. I feel like that is the best value if you like drinking whiskey. If you like collecting whiskey, that's a different story.

SPEAKER_03

So you're talking about anybody's store picks because you get the most unique stuff.

SPEAKER_01

Yes. Because now you have your stamp on them, and they're also pretty fair for pricing. As in you can get uniqueness for a very affordable price.

SPEAKER_03

But the the other part of that is sometimes groups and stores don't pick the best barrels.

SPEAKER_01

They do it for Well then it's like I said, if your palette aligns with someone. What makes the barrel good or bad?

SPEAKER_03

Well, I mean, there's a generic barrel you can pick on every barrel pick. They put it out there for you because you know that there are stores that are gonna do that. Like if you go to 1792, there's gonna be a banana pick in there. But if you're not a generic picker, you're not picking just for 1792, you're picking for the aficionado.

SPEAKER_06

What I'm saying is if you have this baseline that a lot of people enjoy but not the enthusiasts, is that a bad pick? I would say no for business, right? Like, because for me probably That's why all these brands exist. Correct. Because most people don't have that level of insight.

SPEAKER_02

So one of the things I've learned over the last couple months is the number of barrel picks I've been on and stuff, is so they put that baseline like this. This is what we do, like whether it's suburban or right, like this is what we do, and it this aligns kind of what we do. And then they're gonna put one out there that's so out in right field, left field that you're like, what is this? And then there's gonna be varying levels to that. And based on your preference and what you pick will determine, right? So some guys will walk in and be like, this is the basic common, it's gonna sell out all day. And then there's some stores that are like, I'm gonna take this one way over here on the extended on the extended version that's way out there. I've never had this because I know I have a following that would be like I want that. And I think that's where Store Pix really and I'll give an example. I was uh uh up north this weekend, I've never heard of Haskell's uh liquor store, and a friend of mine passed me uh a single barrel, and it was called um Mama's Meat Sweats, because it was the highest barrel out of the Rick House, and it was it was amazing, and it was just a Haskell store pick, and it was better than anything that we had on the shelf. Distillery Peerless. I know, I know that's not your jam, but that for me was a phenomenal pick, but it was like what did he charge for it? Uh it's eighty dollars.

SPEAKER_01

Twenty of that's for the class. How much was that? I mean, how how old was it? Peerless has brought the prices down. Really? That is because they were like 130, 140, or the prices coming way down, right?

SPEAKER_02

Uh because it makes sense. They're getting what they're getting bigger, so production peer for their people.

SPEAKER_06

What I thought was really interesting coming from the beer world is like, okay, you have all these tickers trying to try different beers next to each other in the same style. Right. And there's a little bit of that in the whiskey world where people are like, alright, there's a bunch of four roses, or there's a bunch of uh whatever distillery, will it certainly comes to mind. And they want to try a bunch of barrels next to each other from the same place and then figure out what the nuances between each of those. And I mean, really, that's why store picks are so interesting, is because you have this ability to take one skew and then try a bunch of different things within that bell curve.

SPEAKER_01

Sure. And depending on where you are, if it's like roses, you get like 10 completely different things.

SPEAKER_02

And then once you find once you, even if it's not regional for you, once you find that store that picks things along your flavor profile, then you follow them.

SPEAKER_05

But so if you're a lot more interesting.

SPEAKER_02

Correct. If you know if you know a store is picking crazy stuff and you want to go check them out.

SPEAKER_04

Interesting thing about some of the picks too is we'll go to since we're talking about roses, is we've heard stories of people say, I want OESY, I want this many years.

SPEAKER_06

When we do a picture, H Y J C right, exactly.

SPEAKER_04

But here's no, but here's here's the point. When we do that, we're sitting there and we say, Don't tell us about anything. And we sit there and we talk about it specifically on what's being tasted. It's democratic. Right. We don't want to know. And then we have multiple votes, and we because you know, we want something that's actually really good. Interesting, maybe not crazy interesting, but something everyone wants to drink. But also, you know, you drink the same thing all the time, it gets really boring. So this becomes a lot of fun. And but like for example, at least at this store, we do a lot of work that goes into every pick, but we don't want to know anything about extreme amounts of work. Oh, it's fun work, work can be fun.

SPEAKER_03

I think but it's the thing that ultimately we talk about when it comes to single barrels is you've got to find the group or the store that actually puts work into it and just put doesn't put it out there. And we try not to talk about it too much on here because I'm not trying to do my own horn or people's Amon's horn or anybody that that I deal with horn too much because nobody wants an infomercial. No, that's not the point of the no, it's not. But we we're we put work into the single barrels, right? And you come here, you come to Amon's, you come to Mythical for a pick that's curated formed by thousands of tastings. Curated or picked by me, which 90% of the time is whatever. Not curated. Not curated, it's just me picking up.

SPEAKER_02

So whatever you want. So I'll give two examples. When I when I look at the market and where it's going, it's the opposite of curated.

SPEAKER_06

Right. What's the opposite of curated? Uh uncurated.

SPEAKER_01

That's definitely the opposite of curated.

SPEAKER_06

The English might have uh what is uh non-curated?

SPEAKER_01

That was a scrap. If you played a curated, I would play uncurated.

SPEAKER_06

No, I'm thinking about like non-chill filtered, unchill filtered. All right, oh shit.

SPEAKER_03

Brandon has something to say. He's he was working on it.

SPEAKER_02

No, what I was gonna say is like when you look at him, when you look at uh try this guy. I will. So all I was gonna say, like to Amon's point, was like a bottle shape. Yep, 100%. When you look at when you look at the whiskey market, right, and how things are changing, it used to be Buffalo Trace on the Shelf and Eagle Rare, and and I know guys that will uh religiously follow social media and things like that for who's getting Eagle Rare store pick, but they won't buy an Eagle 10 on the shelf ever. But they'll buy every store pick they can because they want to taste all the dinner, they don't want to taste the batch of it. They want to taste that. And it's the same thing with Buffalo Trace.

SPEAKER_03

Eagle Rare is not a batch, it's a single barrel. But I'm just like there's guys Just like EA uh EH I talked about earlier. Correct. ETL.

SPEAKER_02

ETL, right?

SPEAKER_03

All right. Well, let's let's move on to our most underrated pours. Well I can start because it's already going around. So for me Oh oh he's Parker's already poured it.

SPEAKER_02

So it's predetermined that's what I did not I was pouring mine to get replayed in the city.

SPEAKER_03

You're blaming Parker for this.

SPEAKER_02

Yes.

SPEAKER_03

Your most underrated pour is Old Forrester?

SPEAKER_02

Old Forrester's uh 1924 specifically for me personally because the the retail the secondary market does not go for a ton. I'm a 10-year guy, a lot of oak on that thing. Like that's one of my favorite pours in general.

unknown

Thank you.

SPEAKER_02

Now, is it on the shelf commonly? No, but I think MSRP is like 130, 125, and uh you're seeing it secondary go for 150 for like 20 bucks more, and I to me that's a great pour. I know it's okay.

SPEAKER_06

Take your family out to Pizza Hut, have a nice evening.

SPEAKER_02

That's right. Father of three here. But that 1924, I would like the oak on that thing is phenomenal. And if you if you try the different years, like 23 was my favorite. 25, not as much.

SPEAKER_03

I do enjoy 1792, uh or not 1792.

SPEAKER_02

Foreman juices. See, I'm a brown foreman guy, right? Because you look at the old old forcers.

SPEAKER_06

What do you think about those old uh like the first batch of King Kentucky that came out?

SPEAKER_02

No retail price of 300, and then the secondary price, it doesn't warrant that to me. And I've had many Kentucky. We talked about this on the uh batch versus. I'm not a huge fan of it. Like it kind of takes away from the allure of what a king is to me.

SPEAKER_01

So did we mention the fact this is a 10-year-old? Correct, it's a 10-year. Okay, that's not fair.

SPEAKER_02

Right.

SPEAKER_05

Like that. Wait, why?

SPEAKER_01

What do you mean? The regular 1924 is not a 10-year-old. Oh, yes. This is uh special. This is yeah. Yeah.

SPEAKER_03

I thought they were all 10-year's.

SPEAKER_02

But that's like that old forcer goodness to me. It's heavy on the oak, the caramel on the backside.

SPEAKER_01

No, this is uh this is a very nice bar. I can't wait to try Babe Ruth next to this. That's not fair to one of those.

SPEAKER_02

But if I right? But I will say those Old Forcer blue labels are some of my favorite fours. Yeah. And what I'm noticing, especially locally for us, is those prices are dropping, and you you're starting to see them for like$75, 80 bucks. You gotta eat that mic.

SPEAKER_01

That's the mic is in my mouth. Right. A$75.80 is not for the regular 24 a great deal. Correct. To me, at that price point, it's definitely counterpoint, a little overrated.

SPEAKER_03

There are literally two unopened at those.

SPEAKER_01

Okay, correct.

SPEAKER_03

We're gonna move on to the next one because we're at 30 minutes now, so I don't want to go too crazy for this podcast. Come on.

SPEAKER_01

Wes, what's your most where's the I I I I have a little more to say. Yes. Because I was talking store picks earlier. Okay. Four shelf bottles. For that 90 proof stuff that's always there.

SPEAKER_03

Oh, it's coming over the top. Yeah.

SPEAKER_01

Underrated is four roses small batch. Yep. Okay. And most MGP that's six and older at low proof. Okay. So my plenty of NDPs have that on the shelf. True. But that four roses for 30-32 bucks. Correct. It's flavorful. It has a lot of cherry. It's excellent. It has no corn to it. It's fantastic.

SPEAKER_06

Who just bought four roses? For a what was it? Billion? How much sandwich?

SPEAKER_02

Gallo, that's right. Yeah. It was a billion dollars. It's back in America now. A billion. Yep. Billion dollars. One billion. To also that, I would say Wild Turkey 101 from the first time. Yes. That's where my mind went. I thought he was going to say that. I agree with you. Wild Turkey 101? Yes. That's my grandfather. We talk about it all the time. All day.

SPEAKER_06

That is like listening to a bandwidth. Yes, basically. Sweet. Yeah. Yeah. Turkey. Funk. Delicious. It's Americana. Wes. Your most underrated whiskey. I have two most underrated whiskies. Two. Two. One is the uh inimitable Kraken.

SPEAKER_03

Well, that's a single barrel.

SPEAKER_06

So?

SPEAKER_02

I just want to say I picked something you could buy.

SPEAKER_03

That's underrated. That's cool. Damn.

SPEAKER_02

That's let's pour it around the Nashville barrel uh shorty. Like, oh can you hate it?

SPEAKER_06

That is that is one of the best barrels of MGP I've ever tasted. Very good. And then my other most underrated is of course uh Old Forester, the blue labels. I'm with you. The barrel proof. Yep. This stuff is what, four years old, maybe? But this is L-forested, L full. And it's just like pure brown sugar and fruit and we talked about hype a little bit earlier, like two years ago.

SPEAKER_02

Like two, three years ago, blue labels.

SPEAKER_01

Never let Park.

SPEAKER_03

Parker's heavy-handed pores. This table has gone off the rails earlier.

SPEAKER_06

This is what people want to listen to. This is what it was. They want to listen to people want to live vicariously.

SPEAKER_04

People want to listen to what we want them to listen to.

SPEAKER_02

Old Force of Blue Labels, in my opinion, two years ago, guys were going out of their mind for them.

SPEAKER_06

When it came out, and the first round of blue labels was like, what the hell is this? Yeah, give it to me.

SPEAKER_01

Well, everything's coming back down between ninety and a hundred and which is Well, you can't blame shops to capitalize on what they have gotten after a lot of hard work. Never. Because these were tough, tough barrels to get. So I I'm of the b unpopular belief that it's a big thing. How much fireball did you need to sell? Not for Forester. Different company.

SPEAKER_06

It's a joke.

SPEAKER_01

That's very funny.

SPEAKER_06

What's the Forester equivalent of Fireball?

SPEAKER_03

I have no clue. But this this whiskey is delicious. Not to uh pat my break my own uh arm, patting myself on the back, but this is an exceptional barrel.

SPEAKER_06

It's a pretty good ride.

SPEAKER_03

I mean, that's what Fred Minnick said.

SPEAKER_05

Pretty good, right? Like this was your underrated. Like this is your pick. And you're like, it's alright. No, it's me saying it's like, you know.

SPEAKER_04

Do we really is when it's really bad, but like this guy's got to be.

SPEAKER_03

Fred Minnick called it a uh honey barrel.

SPEAKER_06

That's how it works. This is like one of the best MGP barrels I've ever had the experience of enjoying. Another uniform.

SPEAKER_03

Well, I thought I was gonna hug him.

unknown

No.

SPEAKER_03

I'm not hugging that guy.

SPEAKER_06

Whoa, yeah, you gotta buy me dinner first.

SPEAKER_03

Alright.

SPEAKER_06

Delicious.

SPEAKER_03

That is amazing. If I migrate on my cow.

SPEAKER_06

Very good. Also, uh, I don't know the last time I even tasted this. This was uh when did you pick this? Uh 2021, 2020?

SPEAKER_03

Yeah, I think it was during COVID because they sent me samples. I think it was 2021.

SPEAKER_06

Yeah.

SPEAKER_03

So we're gonna move on. Uh so we don't do my horn enough. We're trying to keep this my horn's big enough. Thank you. Uh so my most underrated pore is going to be shy now. Jack Daniels. This is a Jack Daniels Amon's pick. He has none left.

SPEAKER_06

You have these? You don't have these. No, we don't. Yeah, I have an open one in my basement.

SPEAKER_03

So, but next time you have an Amon's uh Jack Daniels pick, come get it, because these are fucking delicious for the first when I first saw them, I bought three.

SPEAKER_02

I drank two, and there's an open one in my basement. I got one in my basement too. Along with a woman.

SPEAKER_06

Maybe two, I don't know.

SPEAKER_03

Along with a woman.

SPEAKER_06

Yeah.

SPEAKER_02

We don't want to Wes does edit uh I I enjoy Jack very much. So but like Wes was talking about before, we get back to that Brown Foreman stuff, like the Jack Daniels brand.

SPEAKER_06

Dude, Brown Foreman I think Jack Daniels picks are like the the someone needs to reverse engineer Brown Foreman distillers.

SPEAKER_01

Interesting story with these, and by the way, they do say that uh most of these old King of Kentucky barrels are actually from there. From Jack. I've heard this. Doesn't surprise me.

SPEAKER_02

But it's very interesting when you think about it, right? Like, it actually makes a lot of sense. It makes a lot of sense if you're Braun Foreman.

SPEAKER_01

Um, what was I gonna say? So the first time we got an allocation of a jack barrel, my favorite salesman of all time, Jake Federmeyer, was our salesman. Great guy from Breakthrough. And he said, Hey, man, there's a jack barrel allocation. Do you want it? Yes. I'm like, are you telling me nobody else wants it in the market? Because I'm not the biggest guy in the market. He goes, no, nobody wants the jack barrel. I'm like, I'll fucking take it.

SPEAKER_06

You're close to it. We went out there. What a crazy first barrel back. We went out there.

SPEAKER_01

We went out there, they actually took care of us. They sent a limo for us. Yeah. Yeah. No, that wasn't that guy. The Tennessee, baby. Yeah.

SPEAKER_02

Had you been to Lynchburg before?

SPEAKER_01

No, first time. Because that name of that town scares me. So I'm with you. They took us out there in a limo. They fed us at the Madame Bobo's. Madame Bobo's. Very nice.

SPEAKER_06

It wasn't Madame Bobo's Mary Mary Bobo's. Mary Mo Bobo's.

SPEAKER_01

Mary Mary Bobo's fantastic food. We picked barrels and great whiskey. And then we have a great time. And uh they drove us right back. I think that's what they did. And in that town, by the way, you can buy booze. All the Iowa's trinket shops with turmoil. Agreed. Yeah. Yep. We dry time. Dry counties.

SPEAKER_03

The one time I went there with you all, it was amazing. We went to Miss May Maiden Buddha's. And it was delicious. Yeah. But these picks are 70 to 80 bucks. Correct. Yep. For cash strength whiskey. That's crazy nowadays.

SPEAKER_01

And they're delicious and they're raw and they're just flavorful. They're insanely good. That Jack flavor comes through.

SPEAKER_06

These are like almost like rum bourbons.

SPEAKER_01

This is what Jack's brand is. This is what it should be, that unabasheredness. All American unabashedness.

SPEAKER_03

I mean, we uh we had the first day with the rag at the the uh what was this guy's name? The dude had the bib overalls.

SPEAKER_06

Uh Cooter. No. Brewster.

SPEAKER_01

It was closed. No.

SPEAKER_06

Uh keep going. No, it was like Cooter or something.

SPEAKER_00

It was not Cooter. It was like something crazy like that.

SPEAKER_03

I just want you to keep talking and say things.

SPEAKER_01

God, what was his name?

SPEAKER_03

It's like Big Jack or something like that.

SPEAKER_01

It was special because he was a Harley guy too. And it was one of those names.

SPEAKER_06

He weighed a Harley.

SPEAKER_03

He was a big individual.

SPEAKER_06

Yeah. Yeah, what was his name?

SPEAKER_03

I don't know. Somebody's gonna post this cooter. Yeah. Alright, well, we're gonna close this because we're down to 40 minutes. We do you know, we need to close it out now. So anybody got anything to say? There's one thing I want to say.

SPEAKER_02

Okay. Next time you make it back to Lynchburg, Tennessee, you need to go to Barrel House Barbecue. Okay. Go to Barrel House Barbecue. It's right in the main strip in Lynchburg, Tennessee. Okay. Go in there, tell me no Coach Maddox, and they'll take care of you. Brandon's trying to get a free barbecue next time he goes to the house. Those are my people. Those are my people right in Lynchburg, Tennessee.

SPEAKER_01

So interesting story. The second time we went to Jack to pick a barrel, we like two of them. We're like, can we take two? Yes.

SPEAKER_02

Sure.

SPEAKER_06

Sure. We like both of these.

SPEAKER_02

So the interesting thing about Barrel House is it's literally right there on the strip in Lynchburg. It's like 300 people. But the barbecue there, all the sauces have Jack Daniels in them. But like whether it's sweet or spicy or whatever, they are jacked to the roof. It's elementary. And the cool thing. The cool thing about that restaurant is when you walk in, there's jack offerings, and the walls are white, but people from all over the world sign it. Oh so from all over the world, sign that wall. Yes. I don't know when Lake Wisconsin's gonna make a butt. But like there's people from the Middle East. But Mid East, all that the Asians.

SPEAKER_06

You know what's really cool? This is a complete like sidetrack right now. Well, is it tangent? This has all been sidetracked. But at Ebenezer's, Chris has like Armand de Belder and Raf and JVR and uh no pretentiousness here. Literally like the godfathers of Goose signed on the That was the name of the guy at Jack Daniels, Goose.

SPEAKER_00

Goose, Goose, Goose, Goose. We got there. It was Goose.

SPEAKER_03

This is blowing everybody's eardrums out. Too loud? Too loud.

SPEAKER_06

No.

SPEAKER_03

We got people in the we got people in the post.

SPEAKER_06

We have customers getting a little fascinated now.

SPEAKER_01

Once again, West's pretentiousness leads us. Into information. Relevant information.

SPEAKER_03

I like the offshoots, but we're gonna kill this now because we're at 43 minutes. Which is 15 minutes more than our last most of the time. Anytime. Showtime, you got anything to say?

SPEAKER_02

You need to speak for yourself because I'm good for more than 30 minutes. That's hey. Everybody be safe. Appreciate y'all. Thanks for listening. Thanks for following. Stay with us.

SPEAKER_03

Enjoy your pours and enjoy your bourbon. Family, sorry.