The Real P3 is back!

🎉 The Real P3 is back—and bigger than ever! Join us for this exciting relaunch episode as Dr. Casey Bradley introduces the new era of The Real P3: now covering pigs, poultry, and pets with a team of expert co-hosts and an expanded mission.

🐖 Dr. Casey is joined by Chantel P., swine modeling and systems optimization specialist, and Dr. Daniel Adams, poultry health and nutrition expert, to kick off the new season. Together, they reveal what’s ahead for The Real P3 podcast—from cross-species collaboration to the launch of the new Poultry Lingo course starting September 3rd. Whether you're in animal nutrition, production, or support, this is your go-to resource for real conversations, real science, and real industry application.

💬 What You’ll Learn in This Episode:

• Why The Real P3 is expanding to include poultry and pets
• The background and vision of your new co-hosts: Chantel and Dr. Daniel Adams
• Challenges in swine and poultry modeling, necrotic enteritis, pet nutrition, and niche species
• How AI tools and transcript mining can enhance educational content in agriculture
• Behind-the-scenes insights into Animistic’s hybrid learning courses for the ag industry

💡 Perfect for professionals in:
 🔸 Animal agriculture
 🔸 Feed additives & formulation
 🔸 Swine, poultry, and pet nutrition
 🔸 Veterinary and animal health
 🔸 Agribusiness and technical sales

🎧 Subscribe now and follow The Real P3 on Twitter, Instagram, LinkedIn, and Facebook. Let’s thrive across species—faithfully serving through science plus heart.

📩 Have a question or want to collaborate? Email us at technical@animistic.co
 🌐 Learn more at animistic.co

Email technical@animistic.co to learn more.

www.animistic.co

Connect with us on :
Instagram @therealp3_podcast
LinkedIn @The Real P3
Facebook @The Real P3
www.thesunswinegroup.com

Transcript

0:00:00
(Introduction)
Are you new to the animal agriculture industry and want to speak the language of your customers with confidence? Get ready because starting September 3rd, we're launching our brand new Poultry Lingo course. Whether you're in sales, support, or simply stepping into the poultry world for the first time, this course is designed to give you the real-world vocabulary and industry insight you need. The course includes three focused modules, hatchery, layers and breeders, and meet birds each just four weeks long, with live, interactive sessions every Wednesday. Learn directly from experts in a hybrid learning model that fits your busy schedule.

0:00:41
(Introduction)
You'll also hear from guest lecturers with practical experience in the field, and if you're a returning student or part of a corporate team, don't miss out on our exclusive discounts. And don't worry, Swine folks, we're also launching a new session of our Trusted and Proven Swine Lingo course at the same time. Spots fill quickly, so email us at technical at animistic.co to reserve yours today. Speak the language. Serve your customers. Start with lingo. Welcome back to The Real P3, where passion, purpose and progress come together in

0:01:16
(Introduction)
animal nutrition. We're not just talking pigs anymore. This is the new era of The Real P3. Pigs, poultry and pets.. Join your hosts, Chantal, Daniel, and Casey. Animistic's powerhouse team of animal nutrition and health experts as they dive deep into the science and heart behind animal and pet nutrition and health. From commercial swine systems to backyard chicken flocks,

0:01:40
(Introduction)
from champion show pigs to your favorite couch-loving golden retriever. We're covering it all. Expect real stories, real science, and real solutions for those who feed, nurture, and innovate across species. Because here at The Real P3, we're faithfully

0:01:57
(Introduction)
serving through science plus heart. Subscribe now and come thrive with us. Well, wow. I'm so excited to have the real P3 back in action, but it's going to be a little different.

0:02:10
(Dr. Casey Bradley)
And I think I should probably give everybody a background of the real P3. And I got to ask, Daniel, did you ever listen to it?

0:02:18
(Dr. Daniel Adams)
I have not.

0:02:19
(Dr. Casey Bradley)
Well, that's probably because it was all about pigs and not poultry. But here's some, I guess, the history of the Real P3. When I started it out, it was with Willemstine and Philip Van der Brink. They wanted a podcast for producers to listen to. And they kept talking about it. We want it to be real and authentic and

0:02:43
(Dr. Casey Bradley)
that all these problems we're having and getting insights from other people because that's basically what we do is we learn from others or learn from our own mistakes. And so I kept coming back to pigs, problems, people, and kind of that's where the P3 came from, right? Then we tried to switch it up to say, well, the P's are gonna be random, and then we kind of got off course. I gave the site a little bit to Philip Odendaal

0:03:14
(Dr. Casey Bradley)
from Zimbabwe to do a little bit on his test to market, and we kind of lost focus of really what the real P3 was about, but I think it's going to come back. And that was thanks to going to DPP this year. And my international colleagues are like, we, we miss your podcast.

0:03:34
(Dr. Casey Bradley)
We listened to it. And I think a lot of times in society and marketing, if it's not like going viral or we have a lot of downloads or listens that it's not effective And I think that's kind of wrong as long as you're talking to the audience that you should be talking to and so we're gonna Bring it back To keep with the p3 fashion though

0:03:56
(Dr. Casey Bradley)
We're gonna talk about pigs poultry and pets so At the Sun swine group is also involved to a new branding name and that's Animistic. It's because we just don't work with pigs anymore, but we work with multiple species and multiple producers. And what I can tell you is that something that I learned in pig production really kind of crosses over into poultry production or even rabbit

0:04:25
(Dr. Casey Bradley)
production. And so I think it's really kind of important that if you're a pig person listening to this, don't skip the poultry episodes because I think there's something to learn. And the same with the pets. And I think the pet content that we'll get into is kind of really scary how what they're doing today with nutrition and humanizing the pet may cross over into our production as well.

0:04:54
(Dr. Casey Bradley)
But yes, we're gonna be species focused and we're gonna have dedicated hosts. So I'm turning the pig section over to Chantel. And Chantel, you're actually a guest of the Earl P3 in the past. Kind of explain what your vision's going to be

0:05:11
(Dr. Casey Bradley)
and your background. So maybe they didn't listen to the Chantel episode, which was one of our top five hits of episodes. But kind of explain your background, what you see visions with the episodes and the conversations you plan to have in the swine sector.

0:05:29
(Chantel P.)
I'm really happy to hear that it's one of the top five. I did not know that. It was from quite a few years ago. So everyone should go a few years back. There's obviously been some changes. It was specifically about simulation modeling

0:05:46
(Chantel P.)
and how we can apply that to the industry. So obviously, we know a little bit more now, or hopefully we know a little bit more now. Modeling is dynamic, changing. So if I had to redo that episode, it would be a little bit different.

0:06:00
(Chantel P.)
But basically, my background is, obviously, I have an animal science degree. I did my honors, my honors degree or project is actually to do with poultry, but my master's was in simulation modeling at a research center.

0:06:17
(Chantel P.)
And basically I love to predict outcomes from known inputs and objectives. So those objectives could be to increase lean gain, livability, how to manage heat stress, all those things. And we can adjust how we are feeding these pigs. And that's what I want to bring to the Real P3

0:06:39
(Chantel P.)
is dynamic changes, area specific changes or ways that we can optimize and not maximize. is dynamic changes, area specific changes, or ways that we can optimize and not maximize. So how we can optimize for specific industries, specific areas and specific people. So not everything is the same, and I do wanna bring that to the real P3.

0:06:57
(Chantel P.)
So I'm really excited that we are continuing with pigs, but bringing in the poultry and pet sectors,

0:07:04
(Chantel P.)
because I think we can all learn from each other. So, yeah, that's what I look forward to bringing.

0:07:10
(Dr. Casey Bradley)
Well, you even have poultry experience in the US now.

0:07:15
(Chantel P.)
Yeah, so before working here at Animistic, I worked at the University of Arkansas in the welfare department, but we focused a lot on physiology and how the physiology changes based on stress, so heat stress or physical stress, transport stress, all those things. So although it was poultry, we did do cattle and sheep and all those animals as well. We did not do pigs actually, but it all applies across all species. So, really broad background, but we all lean on each other.

0:07:51
(Dr. Casey Bradley)
Really cool. Well, this is kind of exciting, Daniel. This is kind of not only that you're going to be the host and talk poultry, but this is kind of your introduction to the world of being part of Animistic now. Can you kind of give us a good background of who Dr. Daniel Adams is and your expertise in poultry?

0:08:12
(Dr. Daniel Adams)
So brief background about me. I grew up in rural North Carolina, kind of the eastern part of the state. From a rural background, I went to North Carolina State University for animal science and poultry science. And then I went on to do a PhD. I didn't do a master's. I went straight into a PhD in biomedical sciences with a focus on infectious diseases. All of my research was poultry focused.

0:08:45
(Dr. Daniel Adams)
I primarily was interested in testing different feed additives and how that impacted coccidiosis and necrotic enteritis models. So I did a lot of gut health and then response to disease challenge. From there, I did a postdoc at

0:09:02
(Dr. Daniel Adams)
the University of Georgia with Ramesh Selvaraj. Again, necrotic and coccidiosis focused there. And then I've been working in the animal feed ingredient sector for the past three to four years and I started as the animal nutrition business development manager with Casey almost a month ago. So new to the team, but really excited to be here.

0:09:28
(Dr. Casey Bradley)
Well, and you do have some pet experience as well.

0:09:32
(Dr. Daniel Adams)
Yes. So I have a little bit of pet experience. Kind of my previous experience with multi-species. So I'm most comfortable in poultry, but I imagine I'll be doing a lot of pet as

0:09:45
(Dr. Daniel Adams)
well.

0:09:46
(Dr. Casey Bradley)
I guess before we get into your goals for the poultry track of the Rural P3, can you talk a little bit about what are some main misconceptions I think or things that we're missing with the current necrotic enteritis and coccidiosis challenge models that we have?

0:10:06
(Dr. Daniel Adams)
I think one major thing is the difference between subclinical and clinical. So I think getting your dosing right on a lot of those challenge models can be extremely difficult, but also can really affect your data outcomes. Because it's going to be really difficult to find something that works against a clinical challenge. So you've got to kind of gauge which of those two you want to go after, a subclinical infection or a clinical one, and then kind of go from there. I think on the coccidiosis front,

0:10:49
(Dr. Daniel Adams)
a lot of people are doing single strain challenges, which are beneficial, but in reality, in the barn and on the farm, you're not gonna have a single strain challenge really ever. It's all mixed species. So kind of divvying all those out, you might have to try each species of Coccidia or of Imeria individually, but then you got to have a mixed species challenge at some point.

0:11:18
(Dr. Casey Bradley)
Well, really cool. So, that gives you some insight that we do have a resident expert way beyond my expertise in that. I'm going to talk E. coli. We could talk E. coli a little bit more in pigs, but necrotic enteritis, it can kind of be the same in rabbits, pigs, you know?

0:11:37
(Dr. Casey Bradley)
But yeah, it's different. Kind of what's your goals for the poultry track? Obviously, we heard Chantelle, and she's going to probably talk a lot about modeling and that's her passion and soon to be hopefully PhD path.

0:11:51
(Dr. Casey Bradley)
But kind of walk us through what your goals are with the poultry part of the series.

0:11:57
(Dr. Daniel Adams)
Yeah, so I consider myself to be a nutritional immunologist. So I like to say I work bridging the gap between nutrition and health. And that's kind of what I I like to say I work bridging the gap between nutrition and health. And that's kind of what I would like to do with this. My section of the podcast is make sure we get nutritionist perspective, but also perspectives from the animal health side, and then try to make those connections between those two different fields and ultimately come up with some

0:12:28
(Dr. Daniel Adams)
practical advice for producers, practical knowledge that they can take back with them on farm to make an impact.

0:12:36
(Dr. Casey Bradley)
Really cool, and I guess that leads us to the pet in three-piece, three hosts. I'm gonna try to turn as much over to Daniel and Chantel as I can, but I would like to have some interesting topics about pets. And obviously, everybody thinks cats and dogs.

0:12:56
(Dr. Casey Bradley)
We've been working with a really cool client in the gecko field. And Chantel, kind of walk us through what are some of the challenges when we look at these pet species in nutrition that we don't, I mean, what are your main challenges supporting them as a nutritionist?

0:13:15
(Chantel P.)
So I would say specifically for the niche pets, the challenge would be research, so research of their requirements, getting that baseline. Sometimes for example, the geckos were based off a chicken model and I don't think that the digestion is not that different, but not similar enough where you can just say they equal each other. But I would say research, good research, having a large enough sample size in that research to that goes across all pet species.

0:13:50
(Chantel P.)
Generally, it's more expensive or more difficult. And you're obviously not going to go cut up a dog at the end of the trial. So you are limited in terms of what you can get out of that. But yeah, and then with the clients themselves, just difficulty with objectives, they kind of want an all in one or, or

0:14:15
(Chantel P.)
something like that. And that's not always the case, because some minerals, or vitamins and other feed components compete each other, or you can't get a large enough dose for it to be therapeutic. But yeah, just just aligning on what we want from products or pets, and also educating the consumer. So some consumers think certain feed ingredients are bad, and some aren't, but not all of them are, and they have this bad name around them.

0:14:51
(Chantel P.)
Sometimes they're really great, whether that's for price or other reasons, but that goes for certain ingredients that have this health halo around it and everyone is obsessed with it. So yeah, I think it's about education from the consumer, but also the people developing

0:15:10
(Chantel P.)
the products.

0:15:11
(Dr. Casey Bradley)
Well, and let's be real about here. What are the two fastest growing pets besides cats and dogs? And I would say that's backyard poultry. So they have the same problems we do in the barn, but they don't have the knowledge to treat it on their level. And horses. And if we look at, you know, I go back to my tribute feed days, we, before they did a lot of digestibility work or amino acid work, we had to use the pig or poultry as what should

0:15:46
(Dr. Casey Bradley)
those ratios be of those amino acids. And that's where we cross collaborated. And I really think some of these nutritional challenges or health problems we're having, regardless of if it's in poultry, swine, dairy, horses, there's a lot to learn from those other species. And so that's really why I'm not taking the pet out of it, because I think we also need to get that consumer perception because those, what they love about their dogs, they're also considering in their food choices and you know how we raise our animals. But you know, I think there's something they can learn. One of the

0:16:25
(Dr. Casey Bradley)
disappointing factors that I did have attending more of a clinical nutrition meeting was a sample size you talked about Chantal, but how easily veterinarians and these people who are, you you know interacting with patients Like to use correlation as causation and I mean we see that in the human medical side as well And it's quite scary to say that if I put a feeding tube in my dog that it has what three times the potential of mortality and

0:17:02
(Dr. Casey Bradley)
You got a question from another vet should we even put a feeding tube in and I you know And they're all focused on nutrition and what they forgot is We can focus on nutrition and recovery of that animal, but we got to keep them alive first and sometimes food to me is not as important as keeping them hydrated in their electrolyte balances. And that kind of scared me going in there.

0:17:28
(Dr. Casey Bradley)
So I'm hoping with our access to multiple species that we can even bring in some good content to help the pet industry, or I would say pet producers out there, because I worked with the largest rabbit breeder in North America. I used a lot of my pig production skills to help them. You're working with one of the largest gecko

0:17:53
(Dr. Casey Bradley)
breeders probably in the US, Chantelle, and we're using the bird and the pig and our knowledge from that you know those species that help as well. We got performance animals in the horse and in the dog. You look at our pigs and our chickens, they are performance animals every day. So I think there's a lot that we can bring to the table and knowledge. And I really, I do think that's kind of why I wanted to keep the pet in there because we forget about the specialty, even. Have you, you got a lineup of people you're going to be interviewing?

0:18:50
(Chantel P.)
We wouldn't give that away. You will have to stay tuned. Stay tuned, but it's all going to be industry applied and obviously pulling from academia, but it'll all be applied, applicable, and relevant. So you should give it a listen.

0:19:08
(Dr. Casey Bradley)
I was going to also say, you both have got to listen to the teaser that we're doing on the coffee in the barn with AI. Do you foresee AI being part of the Role P3?

0:19:21
(Chantel P.)
Yeah, actually I never thought about that. But being in the office with you when you were doing that recording, I think it's a really great idea and it's a really great tool so it could be definitely something we incorporate. I mean you'll never be able to take the people out of it. I think we need the brain or human perception, shall I say, AI still is technically a brain,

0:19:42
(Chantel P.)
but we need that human perception to make it applied. Yeah, I do see it being a really cool tool.

0:19:49
(Dr. Daniel Adams)
Agreed. Yeah.

0:19:52
(Dr. Casey Bradley)
I see it being a good tool is, obviously, we have over 100 episodes on the real P3 already and all those transcripts. Even stuff from the past, even though I started that five years ago. I think you could bring maybe the AI or parts of the recording to go through the transcripts

0:20:11
(Dr. Casey Bradley)
to bring that content back and insert that into your conversations you're having with future guests and so I see it as an opportunity to make our content even stronger, even on the roll page rate.

0:20:28
(Dr. Daniel Adams)
Yeah, I think so as well. It might also be cool to kind of see what topics we were discussing five years ago and kind of revisit some of those and see, you know, what we see on that today. Yeah. Yeah. Well, obviously, listening to all the experts

0:20:48
(Dr. Casey Bradley)
are changing things 100 times. From a social media perspective, we are going to keep our channels separated. So the Roll P3 will have its Twitter backup, Instagram, Facebook, and LinkedIn. And Animistic's channels and us personally will probably like

0:21:07
(Dr. Casey Bradley)
and share as well. We are looking for sponsors, so if you're listening to this and excited that it's back, we would love to have some sponsorships on this episode. If you were a guest, like Daniel said, what's changed in five years? We'd like to hear the story, especially for some of my original guests with Chantel's connection to Africa.

0:21:29
(Dr. Casey Bradley)
A lot of them were out of that region as well, but really connect with us. We're gonna do a better job at sharing on email, but we won't bombard you, but we're really looking forward to the next chapter of the Real P3.

0:21:45
(Dr. Casey Bradley)
And as always, if you get a chance out, hugy a pig for me. 

0:22:21
(Dr. Casey Bradley)
Want more than just another vendor? At Animistic, we don't just follow the industry we lead it, whether it's developing innovative products navigating regulatory hurdles like a boss, or delivering training that actually sticks for your people.

0:22:27
(Introduction)
Pet nutrition? We're on it. Livestock solutions? You bet. Data, strategy, science, heart? All day, every day.

0:22:34
(Introduction)
You'll catch us on the Real P3 podcast, Coffee in the Barn, and at animistic.co where science meets soul. Subscribe to our founder, Dr. Casey Bradley's LinkedIn newsletter, Manifesting Innovation, and keep an eye on your favorite client channels. Yeah, that's probably us too.

0:22:51
(Introduction)
We're faith-based, fiercely committed, and full of science plus heart. Want to be featured, collaborate, or just have questions? Reach out technical at animistic.co, animistic! Reach out technical at animistic.co, animistic! Faithfully serving through science plus heart.