PIVOT: Renew, Reinvent, Energize

#15-Susan Whiteside, Sweets & Snacks Expo (11/8/21)

The Fulkerson Group Season 1 Episode 15

Learn what a “sweet” job Susan Whiteside has as Vice President of Integrated Marketing & Communications at the National Confectioners Association.  The Association produces the Sweets & Snacks Expo, a can’t-miss industry event featuring endless new confections for buyers to sample and select. Susan talks about the Expo’s relocation in 2020 due to the pandemic and offers an inside look at the ever-changing candy and snack industry.  www.CandyUSA.com.