#16-Joanie Abraham, e-marketing and branding (11/29/21)

Meet Futurist Joanie Abraham, President of Style Branding and author of Creating Brand Cool.  

Abraham talks about the exploding world of online retailing from its early beginnings in the mid-1990’s and what she sees happening next. A true e-visionary, Abraham was one of the first in the nation to teach e-commerce, serving as a marketing professor at the Parson School of Design for 26+ years. As she tells it, interactive storytelling is only the beginning of tomorrow’s retail branding strategies