Hyperlink Radio: Brands, Technology, and News

Social Goodness at Scale: Adina Grigore of S.W. Basics

October 27, 2017 Season 1 Episode 4
Hyperlink Radio: Brands, Technology, and News
Social Goodness at Scale: Adina Grigore of S.W. Basics
Chapters
Hyperlink Radio: Brands, Technology, and News
Social Goodness at Scale: Adina Grigore of S.W. Basics
Oct 27, 2017 Season 1 Episode 4
Winning Edits
Adina Grigore walks us through the challenges she's faced while scaling up her clean cosmetics brand, retaining her original vision and integrity in the process.
Show Notes
Sustainability and social responsibility can be a challenge, especially when you’re growing business partnerships with national retailers. Meet Adina Grigore, co-founder and CEO of S.W. Basics, a cosmetics company based in Brooklyn. She’s been a part of the wellness and beauty industry since 2008 and knows firsthand that doing the right thing isn’t always easy. In today's episode, Adina's talking with us about how she’s managed to scale her company up while maintaining commitments to clean cosmetics, sustainability, and social responsibility.