In this episode of Seated2Serve, host Jeff Bickerstaff interviews Bill Brock, Production Vendor, and owner of White Rock Films, about how small business owners can leverage technology.
Social media tells us that we have to be seen, doing ads, presenting storyboards, and providing quality audio. It can be intimidating and this is when you turn to a professional who caters to small businesses such as White Rock Films. Bill is a professional videographer providing high-quality production at an affordable rate and scale for small business owners.
A recent project for White Rock Films was working with local private schools to communicate recent challenges and policies that were necessary to keep the students and faculty safe. The school had to determine what messaging they wanted to put out. Instead of having a video of someone talking about the challenges and changes that were necessary for the school, the production crew decided to take a different approach. They shot footage of children arriving at the school, interacting with others, and using relatable context to convey the message the school wanted. This created a relevant story that was necessary for the parents and students to connect tangibly with the message.
Regarding production value, it’s not as expensive as you may think but it depends on the various methods of production or if different angles are needed, which can drive up the cost. A simple ad can range anywhere from $800 to $2,500 and up, depending on the complexity of the script, if voiceovers are needed, if a script needs to be written, or if a storyboard can be utilized. Negotiating can usually occur for these services.
Messaging is the most important component to consider when marketing and the next is having a strategy on how to market the message. Given the number of social media outlets and the connection in what is posted versus what shows up on social media feeds, the right message is critical to reach the “right” audience in order to get a good return on your investment.
Recent challenges have impacted everyone, and promoting your business now can help you stay relevant and continue to reach your goals. You can reach Bill at 214-405-3909, or email him at bill@whiterockfilms.com.
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Jeff Bickerstaff has worked with the city councils of Richardson, Murphy, Forney, and Garland, and currently holds place 6 in Sachse, Texas. Jeff knows firsthand the importance of small family business relationships and how communities work. To be a guest or advertise on Seated2Serve, call 972-771-4992.
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