Many advertising professionals dream of leaving big agency life to start their own shop. Only some follow through with it. Justin Bajan, the co-founder of Richmond’s Familiar Creatures, talks with Dan Goldgeier about running his own shop. They discuss:
· How to make short- and long-term goals
· What accounts wouldn’t be a good fit
· Doing business in a smaller ad market
· How to motivate younger employees
It’s an informative 30-minute Ad Chatter podcast.