MMP #085 - Book More Sales Calls From Instagram

The 5 most common mistakes and the 5 Solution swap outs.

I break down the small Instagram booking mistakes that quietly drain your leads and cost you sales calls. We share a simple, low-friction flow that captures intent fast and turns DMs into scheduled calls without sounding pushy. 

• reducing link-in-bio options to one to three choices 
• removing blank coaching application boxes that confuse prospects 
• using Google Forms as a second step after scheduling 
• avoiding generic Calendly links in DM sales chats 
• offering two specific time slots to lock commitment 
• sending the intake form after the call is confirmed 
• using a one to two word keyword CTA that’s easy to spell 
• writing CTA context that invites a conversation, not a purchase 

If this was helpful, feel free to DM me on Instagram and just let me know what you liked about the podcast. 

And if you have someone in your life that could benefit from getting more clients online and growing their business, feel free to share this episode with them.

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Transcript

Welcome And Quick Setup

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Welcome to the Make Moves podcast. I'm your host, Clayton Moves, and this is the podcast for all health and fitness experts to land dream clients from Instagram and learn marketing and sales that doesn't feel salesy. Alright, let's dive in. How to book more sales calls from Instagram. Here are some things that you need to chuck out the window in 2026. Link trees with 10 clickable options, a blank coaching application with name, email, and a blank box, a Google Forum coaching application with five to ten questions, sales conversations in the DMs, and then you send them a Calendly link and DM me for coaching. Alright, so we are going to go through each one of these mistakes and we're going to do a solution swap out. So Linktree with 10 clickable options, there's just too many things on the menu. It's like a Cheesecake Factory. It's like longer than the Bible. Your Linktree, if you're using Linktree or Stan Store or Tap Link or anything else, just keep it to like one to three options. Um, next one a blank coaching application with name, email, and a blank box. These are the worst! Like, what am I supposed to put in the box? Like, what's in the box? There's no swap here. Just stop doing this immediately. I don't care if you paid some fancy web designer$8,000 to build this sexy sleek page out. Delete it. You're carrying a bucket full of leads, but there's a massive hole where they're just all draining out. I'm sorry to say it. Next one, a Google Form coaching application with five to ten questions. Google Forms are great, but they should be the second step when you are booking these sales calls. First step is to book a day and time with Cowanly or something like Acuity. And then once that micro commitment in step one is done, they click schedule and the page should automatically redirect to your Google Form page. They are now 80% more likely to fill this form out because they have a micro commitment. They're committed to do a thing, a call with you, and if they want to treat it with respect and get the most out of it, they will fill that form out. Next one, sales conversations in the DMs, and then you send them your Calendly link. If you're having a sales conversation in the DMs and they ask if they can book a call to discuss further, please, for the love of all that is holy, do not send them a Cowonly link. They'll see it come through and be like, cool, cool, I'll do that later today. But here's what the rest of their day looks like a to-do list with 20 things that they know they won't get done today, a sick head at school that they have to leave work early to pick up, a zoom meeting, um, and then the baby has a massive blowout in the diaper and needs all hands on deck, or a dog that decided to diarrhea on a white carpet. Basically, a lot of shit can happen. So that good intention of booking that call quickly gets forgotten. You need to capture lightning in a bottle. This is what I would do instead. Cool. Yeah, so we can definitely book a call. I have two openings tomorrow, 10 a.m. and a 2 p.m. Eastern Standard Time. Which one works best for you? They pick the time and you generate a unique Zoom link and DM it to them, or you can do a calendar invite with a Zoom link. It's up to you. But once they confirmed and have added it to their calendar, then you DM them the Google form. And after that Google form link you send, you say something like, Hey, fill this out prior to our call so we can get a full scope of where you're at, and we can get the most out of this call for you. It takes about five minutes to fill out. Now, if none of those times work that you suggest, I would suggest another day with another two to three time options. Or you can ask them what day time works best for them. I like extending a morning and an afternoon time as an option because it can, you know, if their mornings are stacked or if their afternoons are stacked, typically they can do one or the other. Um, don't throw too many days or times or options all out at once. It makes that you seem desperate and that you don't really have that much going on. Next one here. DM me for coaching. Whether this is in the caption of your post or you say it on camera or it's in your Instagram bio, this is almost right. You're like 80% there. But it's equivalent to that blank box on a coaching application. DM me for coaching. Okay, but DM me what? Like, should I give you a rundown of my injury history, what I'm currently doing? Uh like what should I DM you? How do I how do I start this thing? Um, and then they'll have that internal thought pop up. Oh, I'll do this after work. And you know what happens after work, a lot of shit. So that's why I recommend that you have a keyword or key phrase. For example, DM me make moves to discuss one-on-one coaching. This is because my business is called MakeMoves Coaching LLC, and it's sort of a catchphrase that I use on most of the tail end of my reels. Um, so here are a couple pro tips for you. Pick one to two words tops. Make it easy to spell. Do not pick the word strength. Like strength, there's an N and a G, and like it's just it's just a hard word to spell and misspell. And it trust me, just pick an easy to spell word. Um, and then you want it to be kind of action-oriented, positive, or kind of like the outcome that you help your clients get. So, some quick examples. Um, coach, make moves, dream clients, get started, growth, strong, plan, game plan, etc. So, again, one to two words, make them easy to spell, outcome, positive, action-oriented kind of stuff. Um, so again, the reason this is so important is that it empowers the follower to know exactly what they need to DM you in order to get the conversation going. And then you, as the expert, can facilitate the flow of the conversation and ask the right questions from there. Um, so one more footnote, but it is important. The context and words you put around the CTA, right? So DME make moves for coaching. I'm going to give you a couple bad examples. So here are the bad ones. DM me make moves for coaching. DME make moves to get started. DME make moves to sign up for coaching. And the good options here are DME make moves to discuss one-on-one coaching. DME Make Moves to discuss your current situation and map out a game plan for you. DM me make moves to see if one-on-one coaching is right for you. So the CTA Make Moves is insinuating a conversation, not that they're ready right then and there to pull out their credit card, right? If if that was the case, you just send them the payment link, not a call or asking conversation. So they need to ask questions. They might want to see case study results. They might want to see, you know, your process or, you know, most people just want to kind of see if they get a good vibe and if they get a good gut feeling from you know talking with you. So I wanted to make this episode super short and actionable. So if you make these changes, you will book more sales calls and land more clients from Instagram. Um, if this was helpful, feel free to DM me on Instagram and just let me know what you liked about the podcast. Um, and if you have someone in your life that could benefit from getting more clients online and growing their business, feel free to share this episode with them. And uh appreciate you being here and keep making the moods.