Ultimate Podcast Marketing
What You Need To Know Before You Start A Podcast
Ultimate Podcast Marketing
What You Need To Know Before You Start A Podcast
Sep 29, 2020 Episode 28
Emily Milling

This week I’m sharing the top things I think you need to know before you start a podcast. Whether it’s podcasting for your business or podcasting as a content creator, these are my essential “need-to-knows” to help you feel confident with your production.

1. It’s not just about the microphone.

Sure, a great microphone is going to go a long way in producing a professional sounding podcast, but if you’re not using it correctly, you may as well use your computer mic. 

2. Batching is your friend.

Podcasting can be intimidating when you start thinking about how much of it you need to do each week to be consistent - but it doesn’t need to be! Here’s a sample monthly plan you can use:

3. You don’t need sponsors to be considered successful.

Sponsorships aren’t all they’re cracked up to be. In fact, most sponsors require at least 1000 downloads per episode (some even require 5000) to be eligible. They only pay around $10/conversion, and at 1000 downloads per episode you can expect about a 1% conversion.

4. If the tech is overwhelming and stupid, don’t use it.

Not all tech is for all people. At the end of the day, you’re looking for an audio file (an MP3 at a minimum) to upload to the internet. It doesn’t matter how you get there. Unless you use Zoom. Don’t use Zoom to record. Please. I hate it so much.

5. You can’t “fix it in post,” at least not all of it!

  • That “echoey” sound
  • Distortion from audio input that’s too loud
  • Random little bumps from accidentally touching the table your mic is sitting on - or touching the mic itself
  • Certain hum sounds that are in the same frequency range as your voice
  • Scratchy or crinkling sounds that come from rubbing your headphone mic on your collar or on a necklace - those are there for life babee! It sucks!

At the end of the day, your podcast needs to serve you, not the other way around. The best way to accomplish this is to plan in advance, and remember that you are the expert!

Get my mini course - How To Start A Podcast:

Work with me!

Podcast Production: https://theultimatecreative.com/podcasting
Podcast Strategy: https://theultimatecreative.com/podcast-coaching

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