You’ve done the hard work, you’ve recorded your episodes, cut together a trailer, figured out how to submit your RSS feed to all of the main distribution platforms like Apple Podcasts and Spotify... so what happens after you publish episode one? In this episode we’re going to talk about what to expect when you launch your podcast, and how you can set goals that push you without feeling totally overwhelming!
Before I get into the content, I wanted to share an amazing listener review from svcopy (credited “Green Moms Co.” in the episode), who said “Emily shares what’s possible with podcasts. Love listening to these inspiring stories combined with Emily’s marketing tips for using a podcast to grow your business.”
And finally I just want to give you a quick heads up about a topic I’m covering at the end of this month that focuses on audience engagement strategies, so make sure you’ve subscribed to this podcast wherever you get your episodes!
Preparing to launch
I have a whole episode on what you need in order to launch your podcast so I won’t get into that too deeply, but if you need to get more in-depth info for these elements, check out episode 8 of Ultimate Podcast Marketing, The Podcast Launch Checklist.
Setting realistic goals
It’s important to set goals for any marketing campaign, no matter what. Otherwise you’re just creating content for the sake of creating content, and it likely won’t deliver the outcome you were expecting if there’s no strategy behind it.
The podcast launch campaign
I have an episode called How I Plan My Content which covers some of the strategies behind content planning, and this can really help you to organize your campaign.
I cover a lot more of this in my course Podcast Rocket which will be opening up again on April 7, so mark your calendars if you want to get in on that!
Guests & shareable assets
If your first few episodes include guests, make sure they’re armed with all the assets they need to promote the episodes they’re on. Send them audiograms, quote graphics, and prepare these in different aspect ratios.
Links mentioned in this episode:
Work with me!
Podcast Production: https://theultimatecreative.com/podcasting
Podcast Strategy: https://theultimatecreative.com/podcast-coaching