Do Show Notes Really Matter?
The Ultimate Creative
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The Ultimate Creative
Do Show Notes Really Matter?
Nov 17, 2020 Season 1 Episode 35
Emily Milling / Valeska Griffiths

You write ‘em, you slack on ‘em, and then ya forget about ‘em. I’m talking about SHOW NOTES! And why show notes matter! And how to write show notes for your podcast that convert listeners into clients! And I’m joined by my guest Valeska Griffiths, the new Copy Chief at The Ultimate Creative!

“Don’t treat show notes as a book report, treat them as an ad.”
- Valeska Griffiths, Copy Chief, The Ultimate Creative

Download the show notes guide and template here:

Valeska and I met when I was releasing my indie horror film Impossible Horror a few years ago, and she featured me in her magazine Grim with an interview about the musical score I wrote. From there I discovered that she’s also a super talented copywriter, so obviously when I started developing a more robust podcast production offering, it made perfect sense for her to join in as the Copy Chief, writing show notes, captions, emails and social posts for the super amazing podcasters on The Ultimate Creative’s roster!

Through her podcast network, The Anatomy Of A Scream Pod Squad (co-founded by Joe Lipsett) she provides new podcasters with resources like guest speakers, mentors, templates, tutorials and best practices along with marketing and promos for the short-run shows in the network’s feed. And of course, the reason you’re here today, she also created an amazing show notes template!

Guess what, you can download here!

This template is really clear and straightforward, which is great for entrepreneurs who are already totally time strapped. It’s especially great if you’re feeling lost and really just want to know how to write show notes for your podcast. 

This episode is PACKED with info about how to write show notes for your podcast, and other great ways to grow your audience. We also make a lot of silly jokes. #ENTERTAINMENT!


  • 00:40 Intro to Valeska
  • 02:25 Valeska’s copywriting origin story
  • 04:14 How Valeska got into podcasting
  • 08:05 Anatomy of a Scream Podcasting Network
  • 09:40 Elevating voices, perspectives and passions of LGBTQ+, BIPOC and women in horror though podcasting
  • 12:50 Limited series podcasts and seasons
  • 15:20 Creating a podcast network with resources to grow
  • 17:40 Show Notes Template & how to use it
  • 19:30 Show Notes Template & Guide - download it here!
  • 20:40 Creating chapter markers in Buzzsprout
  • 23:18 Show Notes best practices
  • 26:00 Plugs! 

Links mentioned in this episode:

  • Buzzsprout (note, this is an affiliate link which means we earn a small commission at no extra cost to you!):
  • Valeska's website
  • Anatomy of a Scream (includes links to Grim, the AOAS Pod Squad Network, and the AOAS Screening Room)
  • House of Leaves Publishing 

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