Ultimate Podcast Marketing
Replay: Ep 28 - What You Need To Know Before You Start A Podcast
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Ultimate Podcast Marketing
Replay: Ep 28 - What You Need To Know Before You Start A Podcast
Mar 29, 2021
Emily Milling

Welcome to Day one of 5 days to start your podcast! This week I’m sharing a replay episode every single day from my archive to help those of you who are looking to launch a podcast in the next month, to celebrate the kick off of my course Podcast Rocket!

Podcast Rocket is my 5-week program that takes you from podcast concept to launch, with video lessons, live calls, and a zillion templates to make your life SO much easier. Doors for that program open up next week on April 7, and I’ll be doing a live info session that day too which I’d love to see you at. I’m going to be answering questions about Podcast Rocket, I’ve got a bonus for live attendees, and I’m going to walk you through the essential pieces you need to launch your podcast. Make sure you sign up for that here!

Without further ado, here’s the replay for Episode 28, What You Need To Know Before You Start A Podcast - which originally aired on September 29, 2020.

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This week I’m sharing the top things I think you need to know before you start a podcast. Whether it’s podcasting for your business or podcasting as a content creator, these are my essential “need-to-knows” to help you feel confident with your production.

1. It’s not just about the microphone.

Sure, a great microphone is going to go a long way in producing a professional sounding podcast, but if you’re not using it correctly, you may as well use your computer mic.

2. Batching is your friend.

Podcasting can be intimidating when you start thinking about how much of it you need to do each week to be consistent - but it doesn’t need to be! Here’s a sample monthly plan you can use:

3. You don’t need sponsors to be considered successful.

Sponsorships aren’t all they’re cracked up to be. In fact, most sponsors require at least 1000 downloads per episode (some even require 5000) to be eligible. They only pay around $10/conversion, and at 1000 downloads per episode you can expect about a 1% conversion.

4. If the tech is overwhelming and stupid, don’t use it.

Not all tech is for all people. At the end of the day, you’re looking for an audio file (an MP3 at a minimum) to upload to the internet. It doesn’t matter how you get there. Unless you use Zoom. Don’t use Zoom to record. Please. I hate it so much.

5. You can’t “fix it in post,” at least not all of it!

  • That “echoey” sound
  • Distortion from audio input that’s too loud
  • Random little bumps from accidentally touching the table your mic is sitting on - or touching the mic itself
  • Certain hum sounds that are in the same frequency range as your voice
  • Scratchy or crinkling sounds that come from rubbing your headphone mic on your collar or on a necklace - those are there for life babee! It sucks!

At the end of the day, your podcast needs to serve you, not the other way around. The best way to accomplish this is to plan in advance, and remember that you are the expert!

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Sign up for the live training where I will be walking you through the essential steps to start your podcast: https://theultimatecreative.com/live-class

Get on the Podcast Rocket waitlist: https://theultimatecreative.com/podcast-rocket


Launch your podcast with Podcast Rocket!
Starting April 7, Podcast Rocket is your complete program to launch and grow an amazing podcast!