How to Nail Teaching Virtually in 2022 (Part 1: Business & Marketing) Artwork

Group Fitness Real Talk

Feel like being a Group Fitness Instructor is a lot tougher than it used to be? You’re not alone! From being thrown into virtual classes to seeing ‘fitness models’ everywhere and watching the rise of the boutique studio, it’s easy to see why you might feel overwhelmed and struggling to find your place as an Instructor. But we’re here to help. Host Will Brereton has worked in Group Fitness for over 20 years as an International Presenter for Les Mills and Beachbody and now runs his own Group Fitness brand SH1FT Fitness. He’s seen it all and he’s ready to get REAL about what it’s like to be a Group Fitness Instructor in 2022. Join Will and as he interviews some of the biggest names in Group Fitness about the topics that others shy away from. Each episode will provide you with tips, advice, stories, inspiration and a lot of real talk to help you not only survive, but thrive in the world of Group Fitness in 2022 and beyond.

All Episodes

Group Fitness Real Talk

How to Nail Teaching Virtually in 2022 (Part 1: Business & Marketing)

April 26, 2022 • Richard Playfair • Season 1 • Episode 50

0:00 | 31:03

Back in 2020, Richard Playfair, SH1FT Fitness Video Producer and owner of Sweatlife Films, came on the podcast to share his expertise on creating a better virtual class. ⁠Things have changed a lot since then, so now he’s back to give some updated insights on some of the business and marketing aspects of being a digital fitness instructor in the current industry. ⁠

In this week’s episode, Richard gets REAL about the biggest pitfalls he sees Instructors running into with their digital offerings⁠, his go-to platforms for managing the admin side of a GX business⁠, practical tips for structuring and pricing fitness packages⁠, and more!

Enjoy this episode full of actionable takeaways!

Links and References mentioned in this episode:

Management platform: Fitune
Richard’s Facebook Group: Fitness Video Production Help For Fitness Professionals
Richard on LinkedIn
Richard’s YouTube: Sweatlife Films
The Crystal Maze
Will’s Facebook, Instagram and Email Address
SH1FT Fitness Website