How 2021 Changed the Fitness Industry Forever

For the final episode of 2021, I am reviewing the three key predictions I made at the beginning of the year to see how they turned out. Now, if you are paying attention to what’s happening in the world right now, you will be aware that in the last couple of weeks, things have gotten a lot more grim. It looked like things were pretty good during summer and we were hopeful that COVID was over. But now, thanks to Omicron, we are back in the depths of it.

While this podcast is intended to be both informative and uplifting, as it says in the name, the most important thing is that it's real talk. So this episode is going to stay true to the Group Fitness Real Talk approach for this final couple of weeks of 2021. I'm going to investigate how accurate my original 2021 predictions were, review the statistics and consumer trends for the fitness industry this year, and share what you, as a Group Fitness Instructor, can take away from all of it.

If you need to sit and marinate in the fact that this is a bit of a crappy time, allow yourself to do it. Give yourself the opportunity to mourn the fact that we've lost another Christmas period to uncertainty and to COVID. Just know that it is going to get better in the new year and that there’s heaps of opportunity left for us to take advantage of.

Now, on to the episode…

Links and References mentioned in this episode:

• Beachbody: Bagholders On-Demand
• Pelton shares collapse momentum for its at-home fitness equipment
• Consumer Trends 2022
• Lululemon slashes sales estimate for its mirror brand growth
• Hybrid Fitness Revenue Expected to Almost Double to $1.2 Trillion in 2025, Per Report
• The Transformation of the Fitness Industry
• Fitness Trends 2022: Classpass
• Professor Chris Whitty Calls for Physical Activity to Play Key Role in Nation’s Recovery
• Will’s Facebook, Instagram and Email Address
• SH1FT Fitness Website