Are you a digital marketing coordinator being elevated to management?
Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group?
Or maybe you're a seasoned digital marketing manager/director coming from a different industry?
Regardless of the answer, you're taking on a role with unique challenges and myriad tasks that require the right tools, the right balance of time management, the right vendor partners, and the support of your leadership team.
Jarrod Kilway, Director of Digital Strategies and Solutions at Germain Automotive Partnership, joins the KPI Cafe to help you navigate this new role. With more than 15 years in automotive, including the last 6 overseeing the digital marketing of 13 rooftops, he has built the expertise to share so you can expedite your growth and streamline change.
In addition to the insights from Jared, the KPI Cafe's new segment "What's Going on in Auto?" offers up this first installment focusing on the automotive community and brought to us by the CEO of Charisma! Communications, Laurie Halter.
Here's what you can expect to learn:
What's Going on in Auto: The Community? w/ Laurie Halter
Setting up Today's Episode
Essential Tools for Automotive Digital Marketers
Balancing Time and Resources
Putting Together a Vendor Vetting Process
Building Brand/Culture Identity
Getting Leadership Buy-in for Changes
Insight on Vendor Reporting: A Challenge
Advice Today's Jarrod Would Give 6 Year's Ago Jarrod