In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA.
You'll get tremendous insights for all three stages of the conference process, which Hannah lays out for both vendors and dealers: (1) there's the planning stage that requires a number of steps for alignments, goals, and more; (2) you then need to have a plan of action for getting as much as you can for relationship building and checking on progress; (3) finally, you have some follow-up, both vendors and dealers, to ensure you get the best return on investment.
Here's what you can expect:
What's Going on in Auto: Digital Marketing Edition w/ Dane Saville
Hannah's Origin Story
Setting the Context of the Episode: Conferences
Getting the Most Out of Conference Planning
Making the Most of Being at the Conference
Maximizing the Post-Show
Closing Remarks