In this episode of the KPI Cafe, Nielsen Automotive's Colin Carrasquillo joins Dane Saville to discuss the many opportunities across the spectrum of social media channels, including the increasing importance of branding and organic in your content planning. Throughout the episode, Colin offers several real-world examples of how he has leveraged different platforms to mine opportunities for his dealership group. He and Dane also explore what the future may hold for Facebook, as well as take a relatively deep dive into the value of Pinterest.
Here's what to expect:
Colin's Automotive Origin Story (4:27)
Role of Branding within Marketing Efforts (7:00)
Does Organic Social Media Still Work? (14:43)
Evergreen Advertising Opportunities (21:20)
Anticipation of Facebook's Evolution to Meet Dealer Needs (30:58)
Any Concerns About Facebook's Influence Waning? (38:32)
Other Platforms Dealers Should Test (41:43)
How to Allocate Time and Resources? (48:56)
Experimarketing Podcast (59:23)