Brian Ortega, Creative Director of Valley Hi Toyota, joins the KPI Cafe to jam about the creative process -- from conception to execution, including production tips -- in generating fun content for the dealership. Whether you're a Marketing Director who's not sure where to start in generating more creative messaging or a Dealer Principal who's hesitant because of perceived costs, this episode will provide plenty of value across the spectrum of objections, challenges, and uncertainties.
From failures to fabulous evergreen content, Brian shares his experiences and perspective acquired from years of employing a really creative approach to engage consumers.
Here's all of what you can expect ...
Brian Ortega’s Origin Story (2:15)
How to Begin the Process of Ideating Creative Content (5:35)
Tips to Produce Creative Content with Costs in Mind (9:28)
What Should Dealers Look for in a Production Company (12:55)
“We Don’t Hold Anything Back” (14:56)
Content Intentionality (16:38)
Editing Software Insights (20:28)
Importance of Being Evergreen (22:35)
Can Some Ideas Work More than Once? (24:45)
Aligning Expectations between Digital and In-Store (31:52)
Most Challenging and Fun Content (34:00)
Creative Approval Process (41:46)
How to Check Out Valley Hi Toyota Content (43:55)