There's been a lot of recent discussion in automotive retail around wasted spend in paid search strategies. While there is a lot of truth to this claim, we also need to take deeper looks at different tactics within paid search that boast efficiencies and effectiveness. One tactic is the Display Ad, which is often dismissed because of claimed issues like a high bounce rate or a low lead count. Is this fundamentally true or is it possible your internal team or agency partner is not quite getting the setup or audience targeting right?
Jessica Dee, Director of Paid Search at Reunion Marketing, steps in to discuss Display: objections to, merits of, types of, methodology for, and expectations for -- the full gamut! So join us in this deep dive and see if it's time to reassess your position on Display.
Typical Objections to Leveraging Display Ads and How to Overcome (1:07)
Setting the Context (2:35)
High-Level Overview of Display Ads (3:18)
Methodology Behind What Visual Type (4:07)
In-Market Display (6:45)
Competitor Display (9:57)
Custom Intent Display (12:55)
Smart Display Ads (16:40)
Which Display Type Will Get Most Buy-In? (19:20)
Remarketing Display: Methodology of Audiences (20:10)
How Work Intensive Is Setting Up Display Ads? (22:05)
Is There a Threshold of Spend for Display? (24:02)
Ranges of ROI Expectations with Display (25:01)
Closing Thoughts from Jessica Dee on Display Campaigns (26:22)