KPI VIP: Jeff "General Motors Jeff" Hunter

In this episode of the KPI Cafe, we offer up our second-ever VIP Spotlight episode that features "General Motors Jeff" of Prouse Chevrolet. You have an opportunity to learn about a fellow automotive professional who has built a YouTube channel that boasts (at this point) 20,000 subscribers and more than 5,000,000 views.

In addition to learning about Jeff, you get to learn from Jeff. He offers up insights, best practice, and more on creating video content for your YouTube channel, which can honestly be applied to video content you create for yourself on most social media platforms.

Here's what you can expect:

Jeff Before He Was "GM Jeff" (2:30)

1. Yamaha
2. Learning Industry/Product
3. "Let's Do Some Videos"
4. 2018 Chevrolet Traverse
5. "Put Yourself Out There More"
6. Facebook to YouTube

Why Pivot from Power Sports Retail to Car Retail? (7:25)

1. Truck/Tow
2. Financial
3. Passion

"I'm Canadian! I Have to be a Hockey Fan!" (9:52)

Building Product Knowledge Comfort (10:50)

1. A Lot of Training
2. Years Committed
3. "I'm New Here"
4. Aligning Needs w/ Product/Service

How Did Jeff Get Buy-In for His Evolving Role? (14:22)

1. Dealership Operational Knowledge
2. Actual Leads

What Was Catalyst That Sold Dealer Principal? (18:08)

1. Not Just One Thing
2. Own Analytics

Is There a Set Evolution of "General Motors Jeff"? (19:34)

1. So Many Variables
2. Understanding Evolution of Automotive Retail

Contextualizing Jeff's Role (22:22)

1. Relational, Not Transactional
2. Being Conscious of Everything
3. Deliberate / Intentional
4. Dealer's Own Resources

Pivot to Jeff's YouTube Content (28:50)

1. Almost 20k Subscribers
2. 5,000,000 Views
3. Provide Value

Tips for Starting Your Own Video Content (31:53)

1. Consistency
2. Authenticity
3. Questions Asked Dealership
4. Cadence

Best Practices for Video Creation Strategy (36:37)

1. Say and Deliver
2. Be Dynamic
3. Hook
4. Variances

Time Investment from Conception to Posting (39:11)

1. Chevy Silverado EV Example
2. Editing/Post-Production

Recommended Tools (42:57)

Expectation Setting for Leads (47:21)

What Motivates Jeff Hunter? (51:27)

Following "General Motors Jeff" Content (53:04)