Steve Platt, CEO of BrightFarms, joins Joe Witte on "Getting Transparent". They discuss leadership lessons, going back to their days together at Penn State's Army ROTC program. Steve also talked further about BrightFarms' mission of growing healthy, pesticide free "leafy greens" in greenhouses. Steve shares the challenges in scaling the operation, how they integrate technology to streamline their supply chain and why their initiative is so important to changing the health of our country.
Joe also dives in with Steve on the importance of the culture at BrightFarms, and how their relationships with their team, and their grocery retailers is the driving force behind their growth.