Sports Writers Inc. with JD: Sports Writers Talk Sports Writing

9: Pete Croatto, author, "From Hang Time to Prime Time"

• John Doyle

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0:00 | 32:55

Pete joins us from upstate New York to discuss his new book "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA" due out on Dec. 1. It's a deep dive into how the NBA went from a league with shaky television coverage that lagged well behind baseball and football for the nation's attention, into the pop-culture juggernaut it is today.