Pete joins us from upstate New York to discuss his new book "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA" due out on Dec. 1. It's a deep dive into how the NBA went from a league with shaky television coverage that lagged well behind baseball and football for the nation's attention, into the pop-culture juggernaut it is today.
Pete joins us from upstate New York to discuss his new book "From Hang Time to Prime Time: Business, Entertainment, and the Birth of the Modern-Day NBA" due out on Dec. 1. It's a deep dive into how the NBA went from a league with shaky television coverage that lagged well behind baseball and football for the nation's attention, into the pop-culture juggernaut it is today.