{"version":"1.0.0","segments":[{"speaker":"Jacob von Manteuffel","startTime":3.709,"endTime":6.079,"body":"Another thing that"},{"speaker":"Jacob von Manteuffel","startTime":3.709,"endTime":6.079,"body":"we do is we, always say, you know, we"},{"speaker":"Jacob von Manteuffel","startTime":6.079,"endTime":8.454,"body":"are not making a tuna for, for vegans."},{"speaker":"Jacob von Manteuffel","startTime":8.994,"endTime":12.297,"body":"That's very important we're making"},{"speaker":"Jacob von Manteuffel","startTime":8.994,"endTime":12.297,"body":"tuna for people who love tuna."},{"speaker":"Jacob von Manteuffel","startTime":12.717,"endTime":17.674,"body":"And, our sandwich should satisfy anyone"},{"speaker":"Jacob von Manteuffel","startTime":12.717,"endTime":17.674,"body":"who's just looking for a delicious lunch."},{"speaker":"Jacob von Manteuffel","startTime":18.134,"endTime":22.602,"body":"And that sets the framework"},{"speaker":"Jacob von Manteuffel","startTime":18.134,"endTime":22.602,"body":"for our product development"},{"speaker":"Tom Raftery","startTime":23.048,"endTime":24.968,"body":"Good morning,"},{"speaker":"Tom Raftery","startTime":23.048,"endTime":24.968,"body":"good afternoon, or good evening"},{"speaker":"Tom Raftery","startTime":24.968,"endTime":26.438,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":26.708,"endTime":30.818,"body":"This is the Climate 21 podcast,"},{"speaker":"Tom Raftery","startTime":26.708,"endTime":30.818,"body":"the number one podcast, showcasing"},{"speaker":"Tom Raftery","startTime":30.818,"endTime":34.958,"body":"best practices in climate emissions"},{"speaker":"Tom Raftery","startTime":30.818,"endTime":34.958,"body":"reductions, and I'm your host global"},{"speaker":"Tom Raftery","startTime":34.958,"endTime":37.388,"body":"vice president for SAP, Tom Raftery."},{"speaker":"Tom Raftery","startTime":38.558,"endTime":42.038,"body":"Climate 21 is the name of an"},{"speaker":"Tom Raftery","startTime":38.558,"endTime":42.038,"body":"initiative by SAP to allow our"},{"speaker":"Tom Raftery","startTime":42.038,"endTime":45.338,"body":"customers calculate, report, and"},{"speaker":"Tom Raftery","startTime":42.038,"endTime":45.338,"body":"reduce their greenhouse gas emissions."},{"speaker":"Tom Raftery","startTime":46.478,"endTime":50.498,"body":"In this Climate 21 podcast, I"},{"speaker":"Tom Raftery","startTime":46.478,"endTime":50.498,"body":"will showcase best practices and"},{"speaker":"Tom Raftery","startTime":50.498,"endTime":54.968,"body":"thought leadership by SAP, by our"},{"speaker":"Tom Raftery","startTime":50.498,"endTime":54.968,"body":"customers, by our partners and, by"},{"speaker":"Tom Raftery","startTime":54.968,"endTime":58.598,"body":"our competitors, if they're game,"},{"speaker":"Tom Raftery","startTime":54.968,"endTime":58.598,"body":"in climate emissions reductions."},{"speaker":"Tom Raftery","startTime":59.618,"endTime":63.788,"body":"Don't forget to subscribe to this"},{"speaker":"Tom Raftery","startTime":59.618,"endTime":63.788,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":63.908,"endTime":66.248,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":66.719,"endTime":67.229,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":67.229,"endTime":69.089,"body":"Welcome to the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":69.149,"endTime":73.349,"body":"My name is Tom Raftery with SAP"},{"speaker":"Tom Raftery","startTime":69.149,"endTime":73.349,"body":"and with me on the show today,"},{"speaker":"Tom Raftery","startTime":73.349,"endTime":74.969,"body":"I have my special guests Jacob."},{"speaker":"Tom Raftery","startTime":75.299,"endTime":76.829,"body":"Jacob, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":76.829,"endTime":78.659,"body":"Would you like to introduce yourself?"},{"speaker":"Jacob von Manteuffel","startTime":79.549,"endTime":79.999,"body":"Yes."},{"speaker":"Jacob von Manteuffel","startTime":79.999,"endTime":81.019,"body":"thanks for having me."},{"speaker":"Jacob von Manteuffel","startTime":81.049,"endTime":84.319,"body":"Um, I am the co-founder."},{"speaker":"Jacob von Manteuffel","startTime":84.349,"endTime":87.559,"body":"So one of the founders of"},{"speaker":"Jacob von Manteuffel","startTime":84.349,"endTime":87.559,"body":"Better Fish and Ocean Fruit."},{"speaker":"Jacob von Manteuffel","startTime":88.082,"endTime":92.742,"body":"Two brands that are developing"},{"speaker":"Jacob von Manteuffel","startTime":88.082,"endTime":92.742,"body":"delicious uh, food's based on seaweeds."},{"speaker":"Jacob von Manteuffel","startTime":93.222,"endTime":97.992,"body":"And what we do is we build new"},{"speaker":"Jacob von Manteuffel","startTime":93.222,"endTime":97.992,"body":"products, new supply chains with"},{"speaker":"Jacob von Manteuffel","startTime":98.022,"endTime":102.312,"body":"plants, from the oceans, many cases"},{"speaker":"Jacob von Manteuffel","startTime":98.022,"endTime":102.312,"body":"to replace animals from the oceans"},{"speaker":"Jacob von Manteuffel","startTime":102.312,"endTime":104.982,"body":"based on this, very exciting, plants."},{"speaker":"Jacob von Manteuffel","startTime":105.492,"endTime":106.962,"body":"And my co-founder Dennis."},{"speaker":"Jacob von Manteuffel","startTime":106.962,"endTime":110.582,"body":"She's not with me here today, but,"},{"speaker":"Jacob von Manteuffel","startTime":106.962,"endTime":110.582,"body":"course I want to mention her as well."},{"speaker":"Tom Raftery","startTime":111.152,"endTime":111.542,"body":"Okay."},{"speaker":"Tom Raftery","startTime":111.542,"endTime":112.562,"body":"Super, super."},{"speaker":"Tom Raftery","startTime":113.112,"endTime":117.917,"body":"And Jacob, why, why,"},{"speaker":"Tom Raftery","startTime":113.112,"endTime":117.917,"body":"why are you doing this?"},{"speaker":"Tom Raftery","startTime":117.917,"endTime":120.267,"body":"What's the reasoning behind your, brands?"},{"speaker":"Jacob von Manteuffel","startTime":121.037,"endTime":121.327,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":121.937,"endTime":128.457,"body":"So, um, as a company, um, we started"},{"speaker":"Jacob von Manteuffel","startTime":121.937,"endTime":128.457,"body":"with a fascination for seaweeds."},{"speaker":"Jacob von Manteuffel","startTime":128.547,"endTime":132.717,"body":"So for plants that can be cultivated"},{"speaker":"Jacob von Manteuffel","startTime":128.547,"endTime":132.717,"body":"in salt water in the oceans."},{"speaker":"Jacob von Manteuffel","startTime":133.547,"endTime":138.077,"body":"Just because on, on, first of"},{"speaker":"Jacob von Manteuffel","startTime":133.547,"endTime":138.077,"body":"all, before we really got into the"},{"speaker":"Jacob von Manteuffel","startTime":138.077,"endTime":141.587,"body":"material, just on paper, it looked"},{"speaker":"Jacob von Manteuffel","startTime":138.077,"endTime":141.587,"body":"like the golden bullet, you know,"},{"speaker":"Jacob von Manteuffel","startTime":141.617,"endTime":143.837,"body":"the solution for so many problems."},{"speaker":"Jacob von Manteuffel","startTime":144.287,"endTime":148.577,"body":"And there are plans that you can cultivate"},{"speaker":"Jacob von Manteuffel","startTime":144.287,"endTime":148.577,"body":"without any soil, without any fresh"},{"speaker":"Jacob von Manteuffel","startTime":148.577,"endTime":152.027,"body":"water, without the input of fertilizers."},{"speaker":"Jacob von Manteuffel","startTime":152.452,"endTime":158.152,"body":"Um, just in the ocean and 71% of"},{"speaker":"Jacob von Manteuffel","startTime":152.452,"endTime":158.152,"body":"this planet are covered by oceans."},{"speaker":"Jacob von Manteuffel","startTime":158.542,"endTime":162.082,"body":"So, um, yeah, it was just"},{"speaker":"Jacob von Manteuffel","startTime":158.542,"endTime":162.082,"body":"the last question was why"},{"speaker":"Jacob von Manteuffel","startTime":162.082,"endTime":164.092,"body":"are we not doing this here?"},{"speaker":"Jacob von Manteuffel","startTime":164.122,"endTime":166.672,"body":"Especially in Europe or in north America?"},{"speaker":"Jacob von Manteuffel","startTime":167.122,"endTime":172.046,"body":"And, um, yeah, we went out and traveled"},{"speaker":"Jacob von Manteuffel","startTime":167.122,"endTime":172.046,"body":"and met a lot of, pioneers here in Europe"},{"speaker":"Jacob von Manteuffel","startTime":172.046,"endTime":174.836,"body":"who are already calculating seaweeds and."},{"speaker":"Jacob von Manteuffel","startTime":175.996,"endTime":181.546,"body":"I also saw the larger industries existing"},{"speaker":"Jacob von Manteuffel","startTime":175.996,"endTime":181.546,"body":"in east Asia, which was very impressive."},{"speaker":"Jacob von Manteuffel","startTime":182.176,"endTime":187.456,"body":"And then, yeah, during that journey,"},{"speaker":"Jacob von Manteuffel","startTime":182.176,"endTime":187.456,"body":"another aspect was added to this"},{"speaker":"Jacob von Manteuffel","startTime":187.666,"endTime":189.556,"body":"whole list of positive impacts."},{"speaker":"Jacob von Manteuffel","startTime":189.556,"endTime":191.306,"body":"And that is that, fishing communities."},{"speaker":"Jacob von Manteuffel","startTime":191.641,"endTime":194.551,"body":"People who depend on the"},{"speaker":"Jacob von Manteuffel","startTime":191.641,"endTime":194.551,"body":"oceans for the livelihood."},{"speaker":"Jacob von Manteuffel","startTime":195.031,"endTime":200.161,"body":"Uh, that's, that's almost 800 million"},{"speaker":"Jacob von Manteuffel","startTime":195.031,"endTime":200.161,"body":"people worldwide who indirectly"},{"speaker":"Jacob von Manteuffel","startTime":200.161,"endTime":201.661,"body":"or directly depend on fishing."},{"speaker":"Jacob von Manteuffel","startTime":202.231,"endTime":207.391,"body":"And they have the know how and the"},{"speaker":"Jacob von Manteuffel","startTime":202.231,"endTime":207.391,"body":"infrastructure to switch from fishing,"},{"speaker":"Jacob von Manteuffel","startTime":207.451,"endTime":211.571,"body":"or let's say salmon, farming, things"},{"speaker":"Jacob von Manteuffel","startTime":207.451,"endTime":211.571,"body":"like that to seaweed cultivation."},{"speaker":"Jacob von Manteuffel","startTime":211.571,"endTime":216.051,"body":"So, in the end we were seeing that"},{"speaker":"Jacob von Manteuffel","startTime":211.571,"endTime":216.051,"body":"there's really the opportunity to"},{"speaker":"Jacob von Manteuffel","startTime":216.141,"endTime":221.711,"body":"realize a win-win situation for the"},{"speaker":"Jacob von Manteuffel","startTime":216.141,"endTime":221.711,"body":"environment, for people and in the"},{"speaker":"Jacob von Manteuffel","startTime":221.711,"endTime":225.561,"body":"end, also for new economies, you"},{"speaker":"Jacob von Manteuffel","startTime":221.711,"endTime":225.561,"body":"know, that that are regenerative."},{"speaker":"Jacob von Manteuffel","startTime":225.897,"endTime":231.442,"body":"Basically we then set our goal"},{"speaker":"Jacob von Manteuffel","startTime":225.897,"endTime":231.442,"body":"to help build this new, uh,"},{"speaker":"Jacob von Manteuffel","startTime":231.472,"endTime":234.216,"body":"regenerative, maritime, industry."},{"speaker":"Jacob von Manteuffel","startTime":234.666,"endTime":238.686,"body":"And, uh, as I said to some people"},{"speaker":"Jacob von Manteuffel","startTime":234.666,"endTime":238.686,"body":"already cultivated seaweed in Europe,"},{"speaker":"Jacob von Manteuffel","startTime":239.106,"endTime":240.876,"body":"but the problem was really the demand."},{"speaker":"Jacob von Manteuffel","startTime":241.296,"endTime":243.066,"body":"Nobody wanted to eat these plants."},{"speaker":"Tom Raftery","startTime":243.726,"endTime":243.846,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":244.296,"endTime":248.256,"body":"So all the"},{"speaker":"Jacob von Manteuffel","startTime":244.296,"endTime":248.256,"body":"sustainability buzzwords, don't"},{"speaker":"Jacob von Manteuffel","startTime":248.256,"endTime":250.452,"body":"help, if nobody buys your products."},{"speaker":"Jacob von Manteuffel","startTime":250.482,"endTime":252.672,"body":"And then obviously these"},{"speaker":"Jacob von Manteuffel","startTime":250.482,"endTime":252.672,"body":"farms also don't grow."},{"speaker":"Jacob von Manteuffel","startTime":252.912,"endTime":258.017,"body":"So we said, right, we have to"},{"speaker":"Jacob von Manteuffel","startTime":252.912,"endTime":258.017,"body":"actually develop the supply chains."},{"speaker":"Jacob von Manteuffel","startTime":258.047,"endTime":262.517,"body":"We have to create products that people"},{"speaker":"Jacob von Manteuffel","startTime":258.047,"endTime":262.517,"body":"love and consume on a daily basis."},{"speaker":"Jacob von Manteuffel","startTime":262.517,"endTime":267.047,"body":"And we have to make it somehow"},{"speaker":"Jacob von Manteuffel","startTime":262.517,"endTime":267.047,"body":"accessible and, and delicious for, uh,"},{"speaker":"Jacob von Manteuffel","startTime":267.347,"endTime":271.967,"body":"other culinary contexts outside east"},{"speaker":"Jacob von Manteuffel","startTime":267.347,"endTime":271.967,"body":"Asia, because we also have different"},{"speaker":"Jacob von Manteuffel","startTime":271.967,"endTime":273.467,"body":"species here that we are cultivating."},{"speaker":"Jacob von Manteuffel","startTime":273.527,"endTime":276.737,"body":"So we can't just do the same"},{"speaker":"Jacob von Manteuffel","startTime":273.527,"endTime":276.737,"body":"products and yeah, basically,"},{"speaker":"Jacob von Manteuffel","startTime":276.737,"endTime":277.877,"body":"that's the, that's what we're doing."},{"speaker":"Jacob von Manteuffel","startTime":278.432,"endTime":282.692,"body":"And we have a organic brand, which"},{"speaker":"Jacob von Manteuffel","startTime":278.432,"endTime":282.692,"body":"makes seaweed popular the way it is."},{"speaker":"Jacob von Manteuffel","startTime":282.692,"endTime":286.802,"body":"So not, it's not trying to be something"},{"speaker":"Jacob von Manteuffel","startTime":282.692,"endTime":286.802,"body":"else, you know, it's seaweed salads,"},{"speaker":"Jacob von Manteuffel","startTime":287.282,"endTime":290.692,"body":"it's for people early adopters"},{"speaker":"Jacob von Manteuffel","startTime":287.282,"endTime":290.692,"body":"in the organic shops who actually"},{"speaker":"Jacob von Manteuffel","startTime":290.692,"endTime":295.181,"body":"already are very fond of seaweeds"},{"speaker":"Jacob von Manteuffel","startTime":290.692,"endTime":295.181,"body":"and then we have a brand better fish."},{"speaker":"Jacob von Manteuffel","startTime":295.211,"endTime":300.627,"body":"And that is actually, mimicking seafood,"},{"speaker":"Jacob von Manteuffel","startTime":295.211,"endTime":300.627,"body":"with these plants, from the oceans."},{"speaker":"Jacob von Manteuffel","startTime":300.987,"endTime":305.137,"body":"And that's something that we've discovered"},{"speaker":"Jacob von Manteuffel","startTime":300.987,"endTime":305.137,"body":"along the way that, obviously, I mean now"},{"speaker":"Jacob von Manteuffel","startTime":305.167,"endTime":310.137,"body":"afterwards, it's very obvious, but we are,"},{"speaker":"Jacob von Manteuffel","startTime":305.167,"endTime":310.137,"body":"we are the first ones doing this so you"},{"speaker":"Jacob von Manteuffel","startTime":310.137,"endTime":314.032,"body":"need plants from the oceans to recreate"},{"speaker":"Jacob von Manteuffel","startTime":310.137,"endTime":314.032,"body":"these animals from the oceans, because"},{"speaker":"Jacob von Manteuffel","startTime":314.032,"endTime":318.712,"body":"these plants are so rich in nutrients"},{"speaker":"Jacob von Manteuffel","startTime":314.032,"endTime":318.712,"body":"that you would only get from seafood."},{"speaker":"Jacob von Manteuffel","startTime":318.712,"endTime":323.482,"body":"And they also bring flavours and"},{"speaker":"Jacob von Manteuffel","startTime":318.712,"endTime":323.482,"body":"textures and a lot of opportunities"},{"speaker":"Jacob von Manteuffel","startTime":323.482,"endTime":330.106,"body":"to, for example, build a vegan"},{"speaker":"Jacob von Manteuffel","startTime":323.482,"endTime":330.106,"body":"salmon or a vegan   and the tuna, our"},{"speaker":"Jacob von Manteuffel","startTime":330.106,"endTime":334.336,"body":"first animal that we successfully,"},{"speaker":"Jacob von Manteuffel","startTime":330.106,"endTime":334.336,"body":"managed to create with seaweed."},{"speaker":"Tom Raftery","startTime":335.006,"endTime":335.806,"body":"Ah, interesting."},{"speaker":"Tom Raftery","startTime":335.976,"endTime":340.146,"body":"Interesting, because seaweed, at"},{"speaker":"Tom Raftery","startTime":335.976,"endTime":340.146,"body":"least I I'm originally from Ireland"},{"speaker":"Tom Raftery","startTime":340.206,"endTime":346.046,"body":"and communities in the west of"},{"speaker":"Tom Raftery","startTime":340.206,"endTime":346.046,"body":"Ireland for generations used to"},{"speaker":"Tom Raftery","startTime":346.046,"endTime":349.166,"body":"harvest seaweed, but rarely for food."},{"speaker":"Tom Raftery","startTime":349.376,"endTime":354.056,"body":"More so for a form of fertilizer"},{"speaker":"Tom Raftery","startTime":349.376,"endTime":354.056,"body":"for fertilizing, the land in the"},{"speaker":"Tom Raftery","startTime":354.056,"endTime":358.646,"body":"west of Ireland is quite poor, so"},{"speaker":"Tom Raftery","startTime":354.056,"endTime":358.646,"body":"this was a cheap way of getting"},{"speaker":"Tom Raftery","startTime":358.646,"endTime":360.306,"body":"fertilizer to fertilize land."},{"speaker":"Tom Raftery","startTime":360.716,"endTime":366.446,"body":"There was, there is one species of seaweed"},{"speaker":"Tom Raftery","startTime":360.716,"endTime":366.446,"body":"which has been used as a source of food."},{"speaker":"Tom Raftery","startTime":366.686,"endTime":370.196,"body":"It's called a carrageen Moss,"},{"speaker":"Tom Raftery","startTime":366.686,"endTime":370.196,"body":"but not widely utilized."},{"speaker":"Tom Raftery","startTime":371.019,"endTime":377.239,"body":"Why have we not up until now really,"},{"speaker":"Tom Raftery","startTime":371.019,"endTime":377.239,"body":"exploited seaweed as a source of food?"},{"speaker":"Jacob von Manteuffel","startTime":378.669,"endTime":379.009,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":379.126,"endTime":382.952,"body":"I mean good, for us, as, as you"},{"speaker":"Jacob von Manteuffel","startTime":379.126,"endTime":382.952,"body":"mentioned, that that coastal"},{"speaker":"Jacob von Manteuffel","startTime":382.972,"endTime":387.382,"body":"communities in Europe have always"},{"speaker":"Jacob von Manteuffel","startTime":382.972,"endTime":387.382,"body":"had or the other use for seaweed."},{"speaker":"Jacob von Manteuffel","startTime":387.875,"endTime":389.315,"body":"And that's good because this way."},{"speaker":"Jacob von Manteuffel","startTime":389.855,"endTime":394.445,"body":"Uh, this is for example, not a novel"},{"speaker":"Jacob von Manteuffel","startTime":389.855,"endTime":394.445,"body":"food, which is, uh, you know, in the,"},{"speaker":"Jacob von Manteuffel","startTime":394.445,"endTime":396.785,"body":"in the terms of like food regulation."},{"speaker":"Jacob von Manteuffel","startTime":397.085,"endTime":400.805,"body":"It's very hard to introduce something"},{"speaker":"Jacob von Manteuffel","startTime":397.085,"endTime":400.805,"body":"that nobody has ever eaten before."},{"speaker":"Jacob von Manteuffel","startTime":401.045,"endTime":403.445,"body":"And it's a very long, uh, regulatory"},{"speaker":"Tom Raftery","startTime":403.445,"endTime":403.995,"body":"process."},{"speaker":"Jacob von Manteuffel","startTime":403.995,"endTime":405.745,"body":"it's a terrible process."},{"speaker":"Jacob von Manteuffel","startTime":406.135,"endTime":410.815,"body":"And in this case, you know, we can"},{"speaker":"Jacob von Manteuffel","startTime":406.135,"endTime":410.815,"body":"always argument that some Celtic people"},{"speaker":"Jacob von Manteuffel","startTime":410.815,"endTime":412.645,"body":"somewhere have eaten this before."},{"speaker":"Jacob von Manteuffel","startTime":413.365,"endTime":418.415,"body":"So some, some tribes, um,"},{"speaker":"Jacob von Manteuffel","startTime":413.365,"endTime":418.415,"body":"actually a lot of our seaweed"},{"speaker":"Jacob von Manteuffel","startTime":418.435,"endTime":419.725,"body":"would also comes from Ireland."},{"speaker":"Jacob von Manteuffel","startTime":419.768,"endTime":421.298,"body":"Part of our team is there right now."},{"speaker":"Jacob von Manteuffel","startTime":422.033,"endTime":426.173,"body":"Because the harvest season is going"},{"speaker":"Jacob von Manteuffel","startTime":422.033,"endTime":426.173,"body":"on and some of other, uh, some"},{"speaker":"Jacob von Manteuffel","startTime":426.173,"endTime":430.193,"body":"other seaweeds, we cultivate in"},{"speaker":"Jacob von Manteuffel","startTime":426.173,"endTime":430.193,"body":"Norway now with a partner there."},{"speaker":"Jacob von Manteuffel","startTime":430.673,"endTime":435.233,"body":"yeah, and basically the, I think the"},{"speaker":"Jacob von Manteuffel","startTime":430.673,"endTime":435.233,"body":"seaweed always had a bad reputation,"},{"speaker":"Jacob von Manteuffel","startTime":435.263,"endTime":439.433,"body":"um, when it comes to eating it"},{"speaker":"Jacob von Manteuffel","startTime":435.263,"endTime":439.433,"body":"fully because it was this kind of"},{"speaker":"Jacob von Manteuffel","startTime":439.493,"endTime":441.473,"body":"poor people's food in a way maybe."},{"speaker":"Jacob von Manteuffel","startTime":442.703,"endTime":447.023,"body":"I think it was in Norway where they"},{"speaker":"Jacob von Manteuffel","startTime":442.703,"endTime":447.023,"body":"even have a term of dying with seaweed"},{"speaker":"Jacob von Manteuffel","startTime":447.023,"endTime":452.363,"body":"in your mouth for a term of like, if"},{"speaker":"Jacob von Manteuffel","startTime":447.023,"endTime":452.363,"body":"you're very, very desperate and poor"},{"speaker":"Jacob von Manteuffel","startTime":452.813,"endTime":455.903,"body":"and, um, it's, it's not been attractive."},{"speaker":"Jacob von Manteuffel","startTime":455.933,"endTime":459.233,"body":"And it's, I think one of these"},{"speaker":"Jacob von Manteuffel","startTime":455.933,"endTime":459.233,"body":"things where we actually have"},{"speaker":"Jacob von Manteuffel","startTime":459.233,"endTime":463.223,"body":"to add a lot of processes to"},{"speaker":"Jacob von Manteuffel","startTime":459.233,"endTime":463.223,"body":"it, so, and that has to develop."},{"speaker":"Jacob von Manteuffel","startTime":463.287,"endTime":469.095,"body":"If you look at, coffee or chocolates,"},{"speaker":"Jacob von Manteuffel","startTime":463.287,"endTime":469.095,"body":"if you have a raw coffee cherry, or you"},{"speaker":"Jacob von Manteuffel","startTime":469.095,"endTime":474.795,"body":"have a chocolate fruit, a cocoa fruit,"},{"speaker":"Jacob von Manteuffel","startTime":469.095,"endTime":474.795,"body":"you know, you, you have to come with"},{"speaker":"Jacob von Manteuffel","startTime":474.795,"endTime":479.535,"body":"a lot of different processes to end up"},{"speaker":"Jacob von Manteuffel","startTime":474.795,"endTime":479.535,"body":"with, you know, some of the most popular"},{"speaker":"Jacob von Manteuffel","startTime":479.535,"endTime":481.155,"body":"agricultural products in the world."},{"speaker":"Jacob von Manteuffel","startTime":481.58,"endTime":486.17,"body":"So if we, if you just pick a seaweed"},{"speaker":"Jacob von Manteuffel","startTime":481.58,"endTime":486.17,"body":"and eat it, it won't be terrible, but it"},{"speaker":"Jacob von Manteuffel","startTime":486.17,"endTime":487.73,"body":"also won't really excite you, you know?"},{"speaker":"Jacob von Manteuffel","startTime":488.21,"endTime":492.35,"body":"So you, you need to find ways"},{"speaker":"Jacob von Manteuffel","startTime":488.21,"endTime":492.35,"body":"to make this delicious and you"},{"speaker":"Jacob von Manteuffel","startTime":492.35,"endTime":493.7,"body":"have to put some effort in it."},{"speaker":"Jacob von Manteuffel","startTime":494.18,"endTime":498.17,"body":"And I guess it has always been easier"},{"speaker":"Jacob von Manteuffel","startTime":494.18,"endTime":498.17,"body":"to just catch fish and seafood and eat"},{"speaker":"Jacob von Manteuffel","startTime":498.17,"endTime":502.22,"body":"that instead, instead of really putting"},{"speaker":"Jacob von Manteuffel","startTime":498.17,"endTime":502.22,"body":"a lot of effort into these plants and"},{"speaker":"Jacob von Manteuffel","startTime":502.25,"endTime":508.096,"body":"learning how to cultivate them and even,"},{"speaker":"Jacob von Manteuffel","startTime":502.25,"endTime":508.096,"body":"even in Asia, the seaweed industry, when"},{"speaker":"Jacob von Manteuffel","startTime":508.096,"endTime":510.346,"body":"it comes to cultivation is pretty young."},{"speaker":"Jacob von Manteuffel","startTime":510.346,"endTime":513.526,"body":"So they know how to cultivate"},{"speaker":"Jacob von Manteuffel","startTime":510.346,"endTime":513.526,"body":"seaweed since only 50 years."},{"speaker":"Tom Raftery","startTime":513.661,"endTime":513.931,"body":"Wow."},{"speaker":"Tom Raftery","startTime":514.081,"endTime":514.381,"body":"Okay."},{"speaker":"Jacob von Manteuffel","startTime":514.436,"endTime":518.27,"body":"that, um, it"},{"speaker":"Jacob von Manteuffel","startTime":514.436,"endTime":518.27,"body":"has been mostly, wild harvested,"},{"speaker":"Jacob von Manteuffel","startTime":518.5,"endTime":520.03,"body":"but that obviously has a limit."},{"speaker":"Jacob von Manteuffel","startTime":520.24,"endTime":524.26,"body":"And, um, yeah, you mentioned"},{"speaker":"Jacob von Manteuffel","startTime":520.24,"endTime":524.26,"body":"carrageenan or there's also other"},{"speaker":"Jacob von Manteuffel","startTime":524.26,"endTime":529.92,"body":"binders that are already used in the"},{"speaker":"Jacob von Manteuffel","startTime":524.26,"endTime":529.92,"body":"food industry and in cosmetics and so."},{"speaker":"Jacob von Manteuffel","startTime":529.92,"endTime":530.43,"body":"on."},{"speaker":"Jacob von Manteuffel","startTime":530.49,"endTime":533.73,"body":"And they are made from"},{"speaker":"Jacob von Manteuffel","startTime":530.49,"endTime":533.73,"body":"extracts from, from seaweed."},{"speaker":"Jacob von Manteuffel","startTime":534.203,"endTime":538.956,"body":"But this has always been, mostly"},{"speaker":"Jacob von Manteuffel","startTime":534.203,"endTime":538.956,"body":"wild harvested seaweed and, yeah, w"},{"speaker":"Jacob von Manteuffel","startTime":538.956,"endTime":543.436,"body":"we are aiming to cultivate certain"},{"speaker":"Jacob von Manteuffel","startTime":538.956,"endTime":543.436,"body":"species and to have a regenerative"},{"speaker":"Jacob von Manteuffel","startTime":543.436,"endTime":547.366,"body":"impact with this form of cultivation"},{"speaker":"Jacob von Manteuffel","startTime":543.436,"endTime":547.366,"body":"and eating it, but we have to, yeah."},{"speaker":"Jacob von Manteuffel","startTime":547.366,"endTime":550.516,"body":"You know, we have to make it"},{"speaker":"Jacob von Manteuffel","startTime":547.366,"endTime":550.516,"body":"attractive and it's delicious."},{"speaker":"Jacob von Manteuffel","startTime":550.546,"endTime":552.946,"body":"And apparently nobody"},{"speaker":"Jacob von Manteuffel","startTime":550.546,"endTime":552.946,"body":"had managed that before."},{"speaker":"Jacob von Manteuffel","startTime":552.946,"endTime":553.156,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":554.361,"endTime":560.535,"body":"And, and If you were going"},{"speaker":"Tom Raftery","startTime":554.361,"endTime":560.535,"body":"for cultivated, seaweeds, will that,"},{"speaker":"Tom Raftery","startTime":560.535,"endTime":566.015,"body":"will that will the cultivation of the"},{"speaker":"Tom Raftery","startTime":560.535,"endTime":566.015,"body":"seaweed will it help local biodiversity"},{"speaker":"Tom Raftery","startTime":566.365,"endTime":570.685,"body":"will it be like agriculture on land"},{"speaker":"Tom Raftery","startTime":566.365,"endTime":570.685,"body":"here is very obvious, very often"},{"speaker":"Tom Raftery","startTime":570.685,"endTime":573.705,"body":"monoculture, which reduces bio-diversity."},{"speaker":"Jacob von Manteuffel","startTime":574.255,"endTime":574.855,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":575.155,"endTime":578.305,"body":"So, I mean, it's a, it's a"},{"speaker":"Jacob von Manteuffel","startTime":575.155,"endTime":578.305,"body":"very young industry right now."},{"speaker":"Jacob von Manteuffel","startTime":578.305,"endTime":583.055,"body":"So there's not too much specific"},{"speaker":"Jacob von Manteuffel","startTime":578.305,"endTime":583.055,"body":"research yet around it, but you can"},{"speaker":"Jacob von Manteuffel","startTime":583.055,"endTime":588.545,"body":"see, or you have first results where"},{"speaker":"Jacob von Manteuffel","startTime":583.055,"endTime":588.545,"body":"you can find that around seaweed farms."},{"speaker":"Jacob von Manteuffel","startTime":588.575,"endTime":592.715,"body":"If seaweed is cultivated in the"},{"speaker":"Jacob von Manteuffel","startTime":588.575,"endTime":592.715,"body":"oceans, the bio-data biodiversity"},{"speaker":"Jacob von Manteuffel","startTime":592.715,"endTime":594.395,"body":"increases in these areas."},{"speaker":"Jacob von Manteuffel","startTime":594.515,"endTime":599.015,"body":"That's one of many regenerative"},{"speaker":"Jacob von Manteuffel","startTime":594.515,"endTime":599.015,"body":"impacts that, uh, if you cultivate"},{"speaker":"Jacob von Manteuffel","startTime":599.015,"endTime":600.005,"body":"seaweed, it's kind of like."},{"speaker":"Jacob von Manteuffel","startTime":600.65,"endTime":602.36,"body":"Almost like a reforestation."},{"speaker":"Jacob von Manteuffel","startTime":602.36,"endTime":607.31,"body":"So you have a temporary, you have kind"},{"speaker":"Jacob von Manteuffel","startTime":602.36,"endTime":607.31,"body":"of a floating ecosystem there where,"},{"speaker":"Jacob von Manteuffel","startTime":607.31,"endTime":610.64,"body":"you know, smaller fish school it's"},{"speaker":"Jacob von Manteuffel","startTime":607.31,"endTime":610.64,"body":"and other organisms can, can hide."},{"speaker":"Jacob von Manteuffel","startTime":610.64,"endTime":615.92,"body":"And, um, obviously, you know, fishing, uh,"},{"speaker":"Jacob von Manteuffel","startTime":610.64,"endTime":615.92,"body":"cannot happen in the seaweed farm, so it's"},{"speaker":"Jacob von Manteuffel","startTime":616.38,"endTime":619.5,"body":"."},{"speaker":"Jacob von Manteuffel","startTime":616.38,"endTime":619.5,"body":"It's giving a break to the"},{"speaker":"Jacob von Manteuffel","startTime":619.95,"endTime":623.04,"body":"And it's yeah, it's, it's"},{"speaker":"Jacob von Manteuffel","startTime":619.95,"endTime":623.04,"body":"increasing biodiversity."},{"speaker":"Jacob von Manteuffel","startTime":623.04,"endTime":623.91,"body":"That's our goal."},{"speaker":"Jacob von Manteuffel","startTime":624.3,"endTime":626.87,"body":"And we are, cultivating local species."},{"speaker":"Jacob von Manteuffel","startTime":626.87,"endTime":631.61,"body":"So this is, something that would grow"},{"speaker":"Jacob von Manteuffel","startTime":626.87,"endTime":631.61,"body":"in the same way in the wild, but sadly"},{"speaker":"Jacob von Manteuffel","startTime":632.915,"endTime":638.388,"body":"in many areas, there's a loss in a"},{"speaker":"Jacob von Manteuffel","startTime":632.915,"endTime":638.388,"body":"natural and wild, seaweed, forests."},{"speaker":"Jacob von Manteuffel","startTime":638.868,"endTime":643.098,"body":"So yeah, this, seaweed  cultivation"},{"speaker":"Jacob von Manteuffel","startTime":638.868,"endTime":643.098,"body":"as well as the protection these"},{"speaker":"Jacob von Manteuffel","startTime":643.128,"endTime":647.958,"body":"natural seaweed forests is important"},{"speaker":"Jacob von Manteuffel","startTime":643.128,"endTime":647.958,"body":"to increase biodiversity and kind"},{"speaker":"Jacob von Manteuffel","startTime":647.958,"endTime":649.998,"body":"of rebuild fish stocks and so on."},{"speaker":"Tom Raftery","startTime":650.148,"endTime":650.358,"body":"Okay."},{"speaker":"Tom Raftery","startTime":650.358,"endTime":652.988,"body":"And what's what's causing the"},{"speaker":"Tom Raftery","startTime":650.358,"endTime":652.988,"body":"natural loss of the seaweeds."},{"speaker":"Tom Raftery","startTime":653.118,"endTime":654.138,"body":"Is it pollution?"},{"speaker":"Tom Raftery","startTime":654.168,"endTime":656.048,"body":"Is it just mankind's encroachment?"},{"speaker":"Tom Raftery","startTime":656.668,"endTime":657.338,"body":"What is it?,"},{"speaker":"Jacob von Manteuffel","startTime":657.908,"endTime":658.118,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":658.118,"endTime":663.606,"body":"I mean, it's, it's many, sometimes"},{"speaker":"Jacob von Manteuffel","startTime":658.118,"endTime":663.606,"body":"very complex, things that we do"},{"speaker":"Jacob von Manteuffel","startTime":663.606,"endTime":665.766,"body":"through the maritime ecosystems."},{"speaker":"Jacob von Manteuffel","startTime":666.156,"endTime":671.735,"body":"In some ecosystems through fishing and"},{"speaker":"Jacob von Manteuffel","startTime":666.156,"endTime":671.735,"body":"disruption of the, the natural habitat,"},{"speaker":"Jacob von Manteuffel","startTime":671.795,"endTime":676.075,"body":"you lose a certain species or you,"},{"speaker":"Jacob von Manteuffel","startTime":671.795,"endTime":676.075,"body":"you, kind of push away certain species"},{"speaker":"Jacob von Manteuffel","startTime":676.075,"endTime":680.425,"body":"and then the seaweed forest loses its"},{"speaker":"Jacob von Manteuffel","startTime":676.075,"endTime":680.425,"body":"balance and you have other species"},{"speaker":"Jacob von Manteuffel","startTime":680.425,"endTime":682.735,"body":"kind of eating up those ecosystems."},{"speaker":"Jacob von Manteuffel","startTime":683.225,"endTime":688.145,"body":"For example, you lose certain larger,"},{"speaker":"Jacob von Manteuffel","startTime":683.225,"endTime":688.145,"body":"you know, up in the food chain, uh,"},{"speaker":"Jacob von Manteuffel","startTime":688.145,"endTime":688.715,"body":"animals."},{"speaker":"Jacob von Manteuffel","startTime":689.465,"endTime":691.355,"body":"Yeah, Keystone Keystone species."},{"speaker":"Jacob von Manteuffel","startTime":691.355,"endTime":694.835,"body":"And then, for example, sea"},{"speaker":"Jacob von Manteuffel","startTime":691.355,"endTime":694.835,"body":"urchins start eating up the forest"},{"speaker":"Jacob von Manteuffel","startTime":694.835,"endTime":696.305,"body":"because nobody eats them anymore."},{"speaker":"Jacob von Manteuffel","startTime":696.929,"endTime":701.239,"body":"That's something that happens and"},{"speaker":"Jacob von Manteuffel","startTime":696.929,"endTime":701.239,"body":"obviously, fishing and trawling and all"},{"speaker":"Jacob von Manteuffel","startTime":701.259,"endTime":703.559,"body":"these things destroy ecosystems as well."},{"speaker":"Jacob von Manteuffel","startTime":703.559,"endTime":706.919,"body":"And then there's obviously"},{"speaker":"Jacob von Manteuffel","startTime":703.559,"endTime":706.919,"body":"climate change, which changes"},{"speaker":"Jacob von Manteuffel","startTime":707.669,"endTime":710.109,"body":"ecosystems and acidification."},{"speaker":"Jacob von Manteuffel","startTime":710.459,"endTime":713.849,"body":"So yeah, it's, it's not looking"},{"speaker":"Jacob von Manteuffel","startTime":710.459,"endTime":713.849,"body":"pretty when it comes to our"},{"speaker":"Jacob von Manteuffel","startTime":713.849,"endTime":717.239,"body":"oceans, we really have to do"},{"speaker":"Jacob von Manteuffel","startTime":713.849,"endTime":717.239,"body":"something to, to make it better."},{"speaker":"Tom Raftery","startTime":717.719,"endTime":723.379,"body":"And to cultivate seaweed,"},{"speaker":"Tom Raftery","startTime":717.719,"endTime":723.379,"body":"I mean, you mentioned sea urchins"},{"speaker":"Tom Raftery","startTime":724.204,"endTime":725.824,"body":"eat the seaweeds and destroy them."},{"speaker":"Tom Raftery","startTime":726.304,"endTime":729.154,"body":"Do you have pests like that,"},{"speaker":"Tom Raftery","startTime":726.304,"endTime":729.154,"body":"that you have to deal with then?"},{"speaker":"Tom Raftery","startTime":729.724,"endTime":732.214,"body":"What are the challenges you"},{"speaker":"Tom Raftery","startTime":729.724,"endTime":732.214,"body":"face in cultivating seaweed?"},{"speaker":"Jacob von Manteuffel","startTime":732.759,"endTime":733.069,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":733.069,"endTime":733.359,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":733.359,"endTime":738.459,"body":"So this is actually one thing that"},{"speaker":"Jacob von Manteuffel","startTime":733.359,"endTime":738.459,"body":"really is, for example, in Nordics and"},{"speaker":"Jacob von Manteuffel","startTime":738.459,"endTime":744.357,"body":"Norway, the window of the cultivation"},{"speaker":"Jacob von Manteuffel","startTime":738.459,"endTime":744.357,"body":"is really set by at what point, these,"},{"speaker":"Jacob von Manteuffel","startTime":744.387,"endTime":748.734,"body":"all these microorganisms and, you"},{"speaker":"Jacob von Manteuffel","startTime":744.387,"endTime":748.734,"body":"know, biofouling you call it, when do"},{"speaker":"Jacob von Manteuffel","startTime":748.734,"endTime":750.564,"body":"they all start getting really active?"},{"speaker":"Jacob von Manteuffel","startTime":751.054,"endTime":752.784,"body":"That's you have to have this before that."},{"speaker":"Jacob von Manteuffel","startTime":752.784,"endTime":759.338,"body":"So it kind of limits the growth of the"},{"speaker":"Jacob von Manteuffel","startTime":752.784,"endTime":759.338,"body":"seaweed farm but it's, it can be, can"},{"speaker":"Jacob von Manteuffel","startTime":759.338,"endTime":763.388,"body":"be arranged just with a temperature"},{"speaker":"Jacob von Manteuffel","startTime":759.338,"endTime":763.388,"body":"because these organisms just start coming"},{"speaker":"Jacob von Manteuffel","startTime":763.388,"endTime":767.828,"body":"up as soon as there's more sun more"},{"speaker":"Jacob von Manteuffel","startTime":763.388,"endTime":767.828,"body":"temperature, have to harvest right now,"},{"speaker":"Jacob von Manteuffel","startTime":768.008,"endTime":772.158,"body":"and you have a growing window from kind"},{"speaker":"Jacob von Manteuffel","startTime":768.008,"endTime":772.158,"body":"of January to now, and then you harvest"},{"speaker":"Jacob von Manteuffel","startTime":772.183,"endTime":778.393,"body":"before, these organisms get too active"},{"speaker":"Jacob von Manteuffel","startTime":772.183,"endTime":778.393,"body":"and kind of start eating up your harvest."},{"speaker":"Jacob von Manteuffel","startTime":778.393,"endTime":780.493,"body":"And that's the way it works right now."},{"speaker":"Jacob von Manteuffel","startTime":780.803,"endTime":781.133,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":781.159,"endTime":785.089,"body":"just like with agriculture, you know,"},{"speaker":"Jacob von Manteuffel","startTime":781.159,"endTime":785.089,"body":"you have obviously, always so many"},{"speaker":"Jacob von Manteuffel","startTime":785.089,"endTime":789.046,"body":"different, things happening and things"},{"speaker":"Jacob von Manteuffel","startTime":785.089,"endTime":789.046,"body":"you have to learn, and that's always"},{"speaker":"Jacob von Manteuffel","startTime":789.046,"endTime":792.766,"body":"hard in the beginning if you've never"},{"speaker":"Jacob von Manteuffel","startTime":789.046,"endTime":792.766,"body":"done it and in Europe, right now, we"},{"speaker":"Jacob von Manteuffel","startTime":792.766,"endTime":795.376,"body":"can cultivate only four seaweed species."},{"speaker":"Jacob von Manteuffel","startTime":796.126,"endTime":800.116,"body":"Maybe some more are, are, are on"},{"speaker":"Jacob von Manteuffel","startTime":796.126,"endTime":800.116,"body":"the, you know, in, in projects"},{"speaker":"Jacob von Manteuffel","startTime":800.116,"endTime":801.826,"body":"and, you know, in experiments."},{"speaker":"Jacob von Manteuffel","startTime":802.186,"endTime":805.706,"body":"But if you would put that into"},{"speaker":"Jacob von Manteuffel","startTime":802.186,"endTime":805.706,"body":"perspective with land crops, you know,"},{"speaker":"Jacob von Manteuffel","startTime":805.706,"endTime":810.761,"body":"this is are living in Stone Age., We"},{"speaker":"Jacob von Manteuffel","startTime":805.706,"endTime":810.761,"body":"only know how to cultivate four things"},{"speaker":"Jacob von Manteuffel","startTime":810.761,"endTime":815.381,"body":"and yet, you know, such a large part"},{"speaker":"Jacob von Manteuffel","startTime":810.761,"endTime":815.381,"body":"of our planet's covered by ocean."},{"speaker":"Jacob von Manteuffel","startTime":815.381,"endTime":819.101,"body":"So there's a really, a huge"},{"speaker":"Jacob von Manteuffel","startTime":815.381,"endTime":819.101,"body":"opportunity here when it comes to"},{"speaker":"Jacob von Manteuffel","startTime":819.431,"endTime":822.521,"body":"the future of food and new things"},{"speaker":"Jacob von Manteuffel","startTime":819.431,"endTime":822.521,"body":"that we can do in the future."},{"speaker":"Tom Raftery","startTime":823.191,"endTime":823.521,"body":"Okay."},{"speaker":"Tom Raftery","startTime":823.521,"endTime":826.941,"body":"And talk to me then about better"},{"speaker":"Tom Raftery","startTime":823.521,"endTime":826.941,"body":"fish, because, we've talked a little"},{"speaker":"Tom Raftery","startTime":826.941,"endTime":830.261,"body":"bit about where you're sourcing the"},{"speaker":"Tom Raftery","startTime":826.941,"endTime":830.261,"body":"seaweed far better fish, but we haven't"},{"speaker":"Tom Raftery","startTime":830.261,"endTime":832.091,"body":"talked about the products themselves."},{"speaker":"Tom Raftery","startTime":832.091,"endTime":835.043,"body":"So you've you've just"},{"speaker":"Tom Raftery","startTime":832.091,"endTime":835.043,"body":"mentioned them in passing."},{"speaker":"Tom Raftery","startTime":835.163,"endTime":837.053,"body":"Tell me a little bit more about them."},{"speaker":"Tom Raftery","startTime":837.333,"endTime":843.143,"body":"They're a seafood substitute or"},{"speaker":"Tom Raftery","startTime":837.333,"endTime":843.143,"body":"they're a fish substitute is probably"},{"speaker":"Tom Raftery","startTime":843.143,"endTime":844.523,"body":"a more accurate way of putting it."},{"speaker":"Tom Raftery","startTime":845.063,"endTime":849.533,"body":"I had a recent episode with a"},{"speaker":"Tom Raftery","startTime":845.063,"endTime":849.533,"body":"company called rebellious foods"},{"speaker":"Tom Raftery","startTime":849.533,"endTime":854.243,"body":"where they're making a chicken"},{"speaker":"Tom Raftery","startTime":849.533,"endTime":854.243,"body":"meat substitute using plants."},{"speaker":"Tom Raftery","startTime":854.633,"endTime":857.483,"body":"So this sounds like something very"},{"speaker":"Tom Raftery","startTime":854.633,"endTime":857.483,"body":"similar, except it's in the seafood"},{"speaker":"Tom Raftery","startTime":857.483,"endTime":859.103,"body":"space as opposed to the chicken space."},{"speaker":"Jacob von Manteuffel","startTime":859.633,"endTime":859.913,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":859.913,"endTime":860.973,"body":"Yeah, Yeah."},{"speaker":"Jacob von Manteuffel","startTime":861.003,"endTime":861.393,"body":"exactly."},{"speaker":"Jacob von Manteuffel","startTime":861.393,"endTime":865.503,"body":"I mean, it's our first species"},{"speaker":"Jacob von Manteuffel","startTime":861.393,"endTime":865.503,"body":"is tuna that we are replacing."},{"speaker":"Jacob von Manteuffel","startTime":865.863,"endTime":868.346,"body":"it's one of these key"},{"speaker":"Jacob von Manteuffel","startTime":865.863,"endTime":868.346,"body":"species in the oceans."},{"speaker":"Tom Raftery","startTime":868.346,"endTime":868.476,"body":"Yeah,"},{"speaker":"Jacob von Manteuffel","startTime":868.986,"endTime":873.006,"body":"It's a heavily"},{"speaker":"Jacob von Manteuffel","startTime":868.986,"endTime":873.006,"body":"overfished everywhere and it's eaten"},{"speaker":"Jacob von Manteuffel","startTime":873.006,"endTime":875.496,"body":"everywhere because we've made it so."},{"speaker":"Jacob von Manteuffel","startTime":875.826,"endTime":880.873,"body":"The sad thing about the tuna is that"},{"speaker":"Jacob von Manteuffel","startTime":875.826,"endTime":880.873,"body":"we made it so easy to consume it."},{"speaker":"Jacob von Manteuffel","startTime":881.003,"endTime":885.773,"body":"All over the world, you just open a, can"},{"speaker":"Jacob von Manteuffel","startTime":881.003,"endTime":885.773,"body":"you put it on your sandwich or whatever,"},{"speaker":"Jacob von Manteuffel","startTime":885.773,"endTime":888.863,"body":"you know, it's so convenient and so easy."},{"speaker":"Jacob von Manteuffel","startTime":888.863,"endTime":892.613,"body":"And that's why we kind of, we are"},{"speaker":"Jacob von Manteuffel","startTime":888.863,"endTime":892.613,"body":"killing these beautiful fish, which are,"},{"speaker":"Jacob von Manteuffel","startTime":893.093,"endTime":896.453,"body":"if you look at the food web, they're"},{"speaker":"Jacob von Manteuffel","startTime":893.093,"endTime":896.453,"body":"almost like the tigers of the ocean."},{"speaker":"Jacob von Manteuffel","startTime":896.753,"endTime":897.773,"body":"And then we put it in."},{"speaker":"Tom Raftery","startTime":897.778,"endTime":898.198,"body":"as well."},{"speaker":"Jacob von Manteuffel","startTime":899.243,"endTime":901.363,"body":"So we take"},{"speaker":"Jacob von Manteuffel","startTime":899.243,"endTime":901.363,"body":"these tigers and we put them in"},{"speaker":"Jacob von Manteuffel","startTime":901.373,"endTime":905.393,"body":"a can looking like cat food and,"},{"speaker":"Jacob von Manteuffel","startTime":901.373,"endTime":905.393,"body":"and that's, that's really sad."},{"speaker":"Jacob von Manteuffel","startTime":905.453,"endTime":911.093,"body":"And 80% of all tuna ends up in"},{"speaker":"Jacob von Manteuffel","startTime":905.453,"endTime":911.093,"body":"cans, 80% of all tuna caught."},{"speaker":"Jacob von Manteuffel","startTime":911.633,"endTime":917.691,"body":"And for us, it was clear that this"},{"speaker":"Jacob von Manteuffel","startTime":911.633,"endTime":917.691,"body":"is a great opportunity to start with"},{"speaker":"Jacob von Manteuffel","startTime":917.781,"endTime":922.951,"body":"replacing fish because the can or on"},{"speaker":"Jacob von Manteuffel","startTime":917.781,"endTime":922.951,"body":"your sandwich, on your pizza, tuna"},{"speaker":"Jacob von Manteuffel","startTime":922.981,"endTime":924.901,"body":"pizza is very popular in central Europe."},{"speaker":"Jacob von Manteuffel","startTime":924.931,"endTime":931.071,"body":"I don't know as popular somewhere, um, you"},{"speaker":"Jacob von Manteuffel","startTime":924.931,"endTime":931.071,"body":"know, in, in, in all of these products,"},{"speaker":"Jacob von Manteuffel","startTime":931.081,"endTime":932.371,"body":"it doesn't look like a fish anymore,"},{"speaker":"Jacob von Manteuffel","startTime":932.401,"endTime":932.701,"body":"right?"},{"speaker":"Jacob von Manteuffel","startTime":933.061,"endTime":937.121,"body":"It's just, it's not really"},{"speaker":"Jacob von Manteuffel","startTime":933.061,"endTime":937.121,"body":"distinguishable and it's not like we"},{"speaker":"Jacob von Manteuffel","startTime":937.121,"endTime":939.281,"body":"have to copy an entire beautiful tuna."},{"speaker":"Jacob von Manteuffel","startTime":939.311,"endTime":943.171,"body":"We just have to make something that"},{"speaker":"Jacob von Manteuffel","startTime":939.311,"endTime":943.171,"body":"works the same way in the sandwich"},{"speaker":"Jacob von Manteuffel","startTime":943.171,"endTime":947.156,"body":"on the pizza, on your salad, in"},{"speaker":"Jacob von Manteuffel","startTime":943.171,"endTime":947.156,"body":"all these applications in the can."},{"speaker":"Jacob von Manteuffel","startTime":947.516,"endTime":950.966,"body":"And then, you know, people are"},{"speaker":"Jacob von Manteuffel","startTime":947.516,"endTime":950.966,"body":"very, will be very happy to shift"},{"speaker":"Jacob von Manteuffel","startTime":951.334,"endTime":955.378,"body":"because the sad story of the tuna,"},{"speaker":"Jacob von Manteuffel","startTime":951.334,"endTime":955.378,"body":"you know, everybody knows it by now."},{"speaker":"Jacob von Manteuffel","startTime":955.858,"endTime":959.324,"body":"And most people buy it with a,"},{"speaker":"Jacob von Manteuffel","startTime":955.858,"endTime":959.324,"body":"you know, kind of a bad, feeling."},{"speaker":"Jacob von Manteuffel","startTime":959.384,"endTime":962.684,"body":"And now we can offer, you know, beautiful."},{"speaker":"Jacob von Manteuffel","startTime":962.744,"endTime":965.804,"body":"We started with a lot of convenience"},{"speaker":"Jacob von Manteuffel","startTime":962.744,"endTime":965.804,"body":"products to make it easier."},{"speaker":"Jacob von Manteuffel","startTime":966.194,"endTime":969.617,"body":"So we have ready to eat sandwiches"},{"speaker":"Jacob von Manteuffel","startTime":966.194,"endTime":969.617,"body":"in the supermarkets, you know, the,"},{"speaker":"Jacob von Manteuffel","startTime":969.617,"endTime":974.829,"body":"triangle sandwich that you would grab"},{"speaker":"Jacob von Manteuffel","startTime":969.617,"endTime":974.829,"body":"on your lunch break, if you're, um busy,"},{"speaker":"Jacob von Manteuffel","startTime":975.683,"endTime":978.089,"body":"and we have frozen pizzas for that."},{"speaker":"Jacob von Manteuffel","startTime":978.119,"endTime":983.119,"body":"We have a lot of food service projects,"},{"speaker":"Jacob von Manteuffel","startTime":978.119,"endTime":983.119,"body":"where, you know, restaurants and"},{"speaker":"Jacob von Manteuffel","startTime":983.119,"endTime":987.689,"body":"gastronomy partners want to also"},{"speaker":"Jacob von Manteuffel","startTime":983.119,"endTime":987.689,"body":"replace tuna with our product."},{"speaker":"Jacob von Manteuffel","startTime":988.199,"endTime":990.268,"body":"And, that's what we're starting with."},{"speaker":"Jacob von Manteuffel","startTime":990.298,"endTime":994.438,"body":"And then in the pipeline, we have"},{"speaker":"Jacob von Manteuffel","startTime":990.298,"endTime":994.438,"body":"other, fish species and seafood"},{"speaker":"Jacob von Manteuffel","startTime":994.438,"endTime":996.508,"body":"products that we want to work with next."},{"speaker":"Tom Raftery","startTime":996.663,"endTime":996.963,"body":"Okay."},{"speaker":"Tom Raftery","startTime":996.963,"endTime":1002.063,"body":"And are you making the actual sandwiches"},{"speaker":"Tom Raftery","startTime":996.963,"endTime":1002.063,"body":"themselves or are you making the tuna"},{"speaker":"Tom Raftery","startTime":1002.483,"endTime":1006.293,"body":"substitute ingredient for the sandwich"},{"speaker":"Tom Raftery","startTime":1002.483,"endTime":1006.293,"body":"and selling that to the sandwich makers?"},{"speaker":"Tom Raftery","startTime":1006.323,"endTime":1007.533,"body":"Or is it a combination?"},{"speaker":"Jacob von Manteuffel","startTime":1008.163,"endTime":1008.463,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1008.463,"endTime":1011.423,"body":"So, we are only doing"},{"speaker":"Jacob von Manteuffel","startTime":1008.463,"endTime":1011.423,"body":"research and development."},{"speaker":"Jacob von Manteuffel","startTime":1011.423,"endTime":1017.24,"body":"So we have a team of 10 scientists"},{"speaker":"Jacob von Manteuffel","startTime":1011.423,"endTime":1017.24,"body":"and food technologists and, culinary"},{"speaker":"Jacob von Manteuffel","startTime":1017.24,"endTime":1023.58,"body":"experts, chefs, uh, you know, who all"},{"speaker":"Jacob von Manteuffel","startTime":1017.24,"endTime":1023.58,"body":"work together very well and develop these"},{"speaker":"Jacob von Manteuffel","startTime":1023.595,"endTime":1026.581,"body":"products and, explore seaweed for us."},{"speaker":"Jacob von Manteuffel","startTime":1027.031,"endTime":1030.095,"body":"And then, we kind of"},{"speaker":"Jacob von Manteuffel","startTime":1027.031,"endTime":1030.095,"body":"develop our own ingredients."},{"speaker":"Jacob von Manteuffel","startTime":1030.095,"endTime":1033.965,"body":"So the seaweed that we use, the seaweed"},{"speaker":"Jacob von Manteuffel","startTime":1030.095,"endTime":1033.965,"body":"mixes, the processing that happens"},{"speaker":"Jacob von Manteuffel","startTime":1033.965,"endTime":1038.315,"body":"before with the seaweed, we kind of,"},{"speaker":"Jacob von Manteuffel","startTime":1033.965,"endTime":1038.315,"body":"we have developed and set up, you know,"},{"speaker":"Jacob von Manteuffel","startTime":1038.315,"endTime":1042.155,"body":"ingredients and seaweed mixes, and so"},{"speaker":"Jacob von Manteuffel","startTime":1038.315,"endTime":1042.155,"body":"on that you cannot buy off the shelf."},{"speaker":"Jacob von Manteuffel","startTime":1042.155,"endTime":1045.915,"body":"So this is, this is kind of where on"},{"speaker":"Jacob von Manteuffel","startTime":1042.155,"endTime":1045.915,"body":"one end developing our own ingredients."},{"speaker":"Jacob von Manteuffel","startTime":1046.195,"endTime":1047.17,"body":"Same with protein."},{"speaker":"Jacob von Manteuffel","startTime":1047.17,"endTime":1051.46,"body":"We are working with, organic fava bean"},{"speaker":"Jacob von Manteuffel","startTime":1047.17,"endTime":1051.46,"body":"protein that we have developed together"},{"speaker":"Jacob von Manteuffel","startTime":1051.82,"endTime":1057.236,"body":"with the cooperative who owns the whole,"},{"speaker":"Jacob von Manteuffel","startTime":1051.82,"endTime":1057.236,"body":"fava bean supply chain from cultivation"},{"speaker":"Jacob von Manteuffel","startTime":1057.236,"endTime":1059.206,"body":"to protein extraction to extrusion."},{"speaker":"Jacob von Manteuffel","startTime":1059.61,"endTime":1063.67,"body":"So we develop these ingredients and"},{"speaker":"Jacob von Manteuffel","startTime":1059.61,"endTime":1063.67,"body":"we have to, because nobody has done"},{"speaker":"Jacob von Manteuffel","startTime":1063.67,"endTime":1065.35,"body":"a good tuna replacement before."},{"speaker":"Jacob von Manteuffel","startTime":1065.35,"endTime":1066.89,"body":"So, that was up to us."},{"speaker":"Jacob von Manteuffel","startTime":1066.95,"endTime":1072.81,"body":"And then we have large scale partners"},{"speaker":"Jacob von Manteuffel","startTime":1066.95,"endTime":1072.81,"body":"who, produce this at scale very fast."},{"speaker":"Jacob von Manteuffel","startTime":1072.81,"endTime":1078.3,"body":"So we don't own any of these factories,"},{"speaker":"Jacob von Manteuffel","startTime":1072.81,"endTime":1078.3,"body":"which helped us to grow much faster"},{"speaker":"Jacob von Manteuffel","startTime":1078.3,"endTime":1081.616,"body":"than if you would have of course, much"},{"speaker":"Jacob von Manteuffel","startTime":1078.3,"endTime":1081.616,"body":"more efficient, much cheaper than if"},{"speaker":"Jacob von Manteuffel","startTime":1081.616,"endTime":1083.236,"body":"you have to build your own factory."},{"speaker":"Jacob von Manteuffel","startTime":1083.596,"endTime":1087.721,"body":"And, um, so one place where"},{"speaker":"Jacob von Manteuffel","startTime":1083.596,"endTime":1087.721,"body":"they create this, whole tuna."},{"speaker":"Jacob von Manteuffel","startTime":1088.171,"endTime":1092.401,"body":"And then, we work with a large sandwich"},{"speaker":"Jacob von Manteuffel","startTime":1088.171,"endTime":1092.401,"body":"factory, with a large pizza factory"},{"speaker":"Jacob von Manteuffel","startTime":1092.421,"endTime":1094.461,"body":"and they just use it as ingredients."},{"speaker":"Tom Raftery","startTime":1095.006,"endTime":1095.486,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1095.966,"endTime":1097.406,"body":"what was most challenging?"},{"speaker":"Tom Raftery","startTime":1097.406,"endTime":1098.876,"body":"Is it getting the flavor right?"},{"speaker":"Tom Raftery","startTime":1098.906,"endTime":1100.286,"body":"Or the texture, right."},{"speaker":"Tom Raftery","startTime":1100.316,"endTime":1102.656,"body":"Or both or something else?"},{"speaker":"Jacob von Manteuffel","startTime":1103.801,"endTime":1104.101,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1104.131,"endTime":1109.741,"body":"I mean, it was, everything was, uh,"},{"speaker":"Jacob von Manteuffel","startTime":1104.131,"endTime":1109.741,"body":"yeah, it's always very exciting."},{"speaker":"Jacob von Manteuffel","startTime":1137.181,"endTime":1138.981,"body":"And there's a lot of challenges."},{"speaker":"Jacob von Manteuffel","startTime":1138.981,"endTime":1142.401,"body":"I mean, one of the most obvious"},{"speaker":"Jacob von Manteuffel","startTime":1138.981,"endTime":1142.401,"body":"things you could, imagine is that"},{"speaker":"Jacob von Manteuffel","startTime":1142.431,"endTime":1144.501,"body":"what happens if you use a seaweed?"},{"speaker":"Jacob von Manteuffel","startTime":1145.011,"endTime":1150.141,"body":"Is that our first, tuna products"},{"speaker":"Jacob von Manteuffel","startTime":1145.011,"endTime":1150.141,"body":"were green and this is something"},{"speaker":"Jacob von Manteuffel","startTime":1150.141,"endTime":1151.481,"body":"you obviously don't want."},{"speaker":"Jacob von Manteuffel","startTime":1152.011,"endTime":1155.8010000000002,"body":"And, you know, like, like when you're"},{"speaker":"Jacob von Manteuffel","startTime":1152.011,"endTime":1155.8010000000002,"body":"working with paint, you know, the"},{"speaker":"Jacob von Manteuffel","startTime":1155.8010000000002,"endTime":1159.491,"body":"more colors you add, the more you"},{"speaker":"Jacob von Manteuffel","startTime":1155.8010000000002,"endTime":1159.491,"body":"are going into some kind of dark"},{"speaker":"Tom Raftery","startTime":1159.921,"endTime":1160.221,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1160.931,"endTime":1161.531,"body":"area."},{"speaker":"Jacob von Manteuffel","startTime":1162.131,"endTime":1163.271,"body":"So, Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1163.271,"endTime":1168.171,"body":"that's, that's something, but in general,"},{"speaker":"Jacob von Manteuffel","startTime":1163.271,"endTime":1168.171,"body":"we've said for us to understand our"},{"speaker":"Jacob von Manteuffel","startTime":1168.171,"endTime":1173.836,"body":"development, like a clear frame and goals"},{"speaker":"Jacob von Manteuffel","startTime":1168.171,"endTime":1173.836,"body":"that we want to achieve with our products"},{"speaker":"Jacob von Manteuffel","startTime":1174.106,"endTime":1176.386,"body":"and they guide us through our development."},{"speaker":"Jacob von Manteuffel","startTime":1176.386,"endTime":1179.6760000000002,"body":"So we have a set of rules and"},{"speaker":"Jacob von Manteuffel","startTime":1176.386,"endTime":1179.6760000000002,"body":"things that we want to achieve."},{"speaker":"Jacob von Manteuffel","startTime":1179.6860000000001,"endTime":1183.4660000000001,"body":"And this, for example, that we don't"},{"speaker":"Jacob von Manteuffel","startTime":1179.6860000000001,"endTime":1183.4660000000001,"body":"want to work with soy and there should"},{"speaker":"Jacob von Manteuffel","startTime":1183.4660000000001,"endTime":1188.211,"body":"not be, let's say the gluten in the"},{"speaker":"Jacob von Manteuffel","startTime":1183.4660000000001,"endTime":1188.211,"body":"product, no added sugars, uh, no"},{"speaker":"Jacob von Manteuffel","startTime":1188.211,"endTime":1191.2820000000002,"body":"artificial colors, no artificial flavors."},{"speaker":"Jacob von Manteuffel","startTime":1191.582,"endTime":1195.842,"body":"And, um, you know, if you already"},{"speaker":"Jacob von Manteuffel","startTime":1191.582,"endTime":1195.842,"body":"cross all that out, you kind of"},{"speaker":"Jacob von Manteuffel","startTime":1195.842,"endTime":1199.952,"body":"focus on certain things that you can"},{"speaker":"Jacob von Manteuffel","startTime":1195.842,"endTime":1199.952,"body":"do and that can help, uh, and that"},{"speaker":"Jacob von Manteuffel","startTime":1199.952,"endTime":1202.636,"body":"can create an outstanding product."},{"speaker":"Jacob von Manteuffel","startTime":1202.826,"endTime":1206.026,"body":"Another thing that we do is we,"},{"speaker":"Jacob von Manteuffel","startTime":1202.826,"endTime":1206.026,"body":"we always say, you know, we are"},{"speaker":"Jacob von Manteuffel","startTime":1206.026,"endTime":1208.351,"body":"not making a tuna for, for vegans."},{"speaker":"Jacob von Manteuffel","startTime":1208.891,"endTime":1212.481,"body":"That's very important where we're"},{"speaker":"Jacob von Manteuffel","startTime":1208.891,"endTime":1212.481,"body":"making tuna for people who love tuna."},{"speaker":"Jacob von Manteuffel","startTime":1212.901,"endTime":1216.957,"body":"And, our sandwich should satisfy"},{"speaker":"Jacob von Manteuffel","startTime":1212.901,"endTime":1216.957,"body":"anyone who's just looking for a"},{"speaker":"Jacob von Manteuffel","startTime":1216.957,"endTime":1222.785,"body":"delicious lunch and that sets the"},{"speaker":"Jacob von Manteuffel","startTime":1216.957,"endTime":1222.785,"body":"framework for our product development."},{"speaker":"Jacob von Manteuffel","startTime":1223.415,"endTime":1225.065,"body":"But it also makes it more difficult."},{"speaker":"Jacob von Manteuffel","startTime":1225.065,"endTime":1225.425,"body":"So,"},{"speaker":"Tom Raftery","startTime":1225.755,"endTime":1226.085,"body":"Hm."},{"speaker":"Jacob von Manteuffel","startTime":1226.355,"endTime":1228.365,"body":"when it comes"},{"speaker":"Jacob von Manteuffel","startTime":1226.355,"endTime":1228.365,"body":"to colors, for example, then we"},{"speaker":"Jacob von Manteuffel","startTime":1228.365,"endTime":1233.3300000000002,"body":"have a certain range of, organic"},{"speaker":"Jacob von Manteuffel","startTime":1228.365,"endTime":1233.3300000000002,"body":"kind of vegetable products that"},{"speaker":"Jacob von Manteuffel","startTime":1233.7,"endTime":1235.78,"body":"we can use to, impact the color."},{"speaker":"Jacob von Manteuffel","startTime":1235.846,"endTime":1239.1760000000002,"body":"but yeah, in the end it worked and"},{"speaker":"Jacob von Manteuffel","startTime":1235.846,"endTime":1239.1760000000002,"body":"it was worth taking the effort."},{"speaker":"Tom Raftery","startTime":1239.5610000000001,"endTime":1240.191,"body":"Okay, nice."},{"speaker":"Tom Raftery","startTime":1240.971,"endTime":1248.2340000000002,"body":"If I had a better fish tuna"},{"speaker":"Tom Raftery","startTime":1240.971,"endTime":1248.2340000000002,"body":"sandwich in one hand and a tuna"},{"speaker":"Tom Raftery","startTime":1248.7540000000001,"endTime":1253.7540000000001,"body":"tuna fish sandwich in my other"},{"speaker":"Tom Raftery","startTime":1248.7540000000001,"endTime":1253.7540000000001,"body":"hand, and I took a bite out of each."},{"speaker":"Tom Raftery","startTime":1254.2640000000001,"endTime":1255.854,"body":"Would I be able to tell the difference?"},{"speaker":"Jacob von Manteuffel","startTime":1256.699,"endTime":1257.279,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1257.309,"endTime":1261.1190000000001,"body":"I mean, that's the goal that"},{"speaker":"Jacob von Manteuffel","startTime":1257.309,"endTime":1261.1190000000001,"body":"you can't tell the difference."},{"speaker":"Jacob von Manteuffel","startTime":1261.1490000000001,"endTime":1263.6090000000002,"body":"Uh, you should not notice"},{"speaker":"Jacob von Manteuffel","startTime":1261.1490000000001,"endTime":1263.6090000000002,"body":"the difference now."},{"speaker":"Jacob von Manteuffel","startTime":1263.6090000000002,"endTime":1265.799,"body":"I don't know what kind"},{"speaker":"Jacob von Manteuffel","startTime":1263.6090000000002,"endTime":1265.799,"body":"of a tuna expert you are."},{"speaker":"Jacob von Manteuffel","startTime":1266.2540000000001,"endTime":1271.0240000000001,"body":"So if you are, if you are really, really"},{"speaker":"Jacob von Manteuffel","startTime":1266.2540000000001,"endTime":1271.0240000000001,"body":"into it, I mean, I'm sure there are"},{"speaker":"Jacob von Manteuffel","startTime":1271.0240000000001,"endTime":1272.554,"body":"people who can tell the difference."},{"speaker":"Jacob von Manteuffel","startTime":1272.884,"endTime":1276.214,"body":"There are people who say that ours"},{"speaker":"Jacob von Manteuffel","startTime":1272.884,"endTime":1276.214,"body":"is better than the, the actual tuna."},{"speaker":"Jacob von Manteuffel","startTime":1276.634,"endTime":1279.554,"body":"I mean, that's our upside, you know,"},{"speaker":"Jacob von Manteuffel","startTime":1276.634,"endTime":1279.554,"body":"our tuna can always get better."},{"speaker":"Jacob von Manteuffel","startTime":1279.554,"endTime":1282.844,"body":"Tuna that's just tuna"},{"speaker":"Jacob von Manteuffel","startTime":1279.554,"endTime":1282.844,"body":"can't do much about it."},{"speaker":"Jacob von Manteuffel","startTime":1283.2740000000001,"endTime":1286.844,"body":"And tuna comes in so many, so the"},{"speaker":"Jacob von Manteuffel","startTime":1283.2740000000001,"endTime":1286.844,"body":"real tuna, you know, it comes in so"},{"speaker":"Jacob von Manteuffel","startTime":1286.844,"endTime":1288.911,"body":"many colors and shapes and formats."},{"speaker":"Jacob von Manteuffel","startTime":1288.911,"endTime":1292.5810000000001,"body":"So it's always, also, always looking a"},{"speaker":"Jacob von Manteuffel","startTime":1288.911,"endTime":1292.5810000000001,"body":"little bit different, but our end goal"},{"speaker":"Jacob von Manteuffel","startTime":1292.5810000000001,"endTime":1298.631,"body":"is to be on one level with tuna, when it"},{"speaker":"Jacob von Manteuffel","startTime":1292.5810000000001,"endTime":1298.631,"body":"comes to the whole taste flavor, texture"},{"speaker":"Jacob von Manteuffel","startTime":1298.631,"endTime":1301.921,"body":"experience, you shouldn't notice the"},{"speaker":"Jacob von Manteuffel","startTime":1298.631,"endTime":1301.921,"body":"difference, but also when it comes through"},{"speaker":"Jacob von Manteuffel","startTime":1301.921,"endTime":1305.188,"body":"the nutritional profile and nutritional"},{"speaker":"Jacob von Manteuffel","startTime":1301.921,"endTime":1305.188,"body":"benefits, I mean, there's reasons why"},{"speaker":"Jacob von Manteuffel","startTime":1305.338,"endTime":1309.477,"body":"tuna is so popular, you know, . And we"},{"speaker":"Jacob von Manteuffel","startTime":1305.338,"endTime":1309.477,"body":"want to reach those same benefits or"},{"speaker":"Jacob von Manteuffel","startTime":1309.507,"endTime":1316.557,"body":"even go beyond those with our product and"},{"speaker":"Jacob von Manteuffel","startTime":1309.507,"endTime":1316.557,"body":"price, of course is a big thing with tuna."},{"speaker":"Jacob von Manteuffel","startTime":1316.887,"endTime":1322.833,"body":"And, uh, we are always striving to reach"},{"speaker":"Jacob von Manteuffel","startTime":1316.887,"endTime":1322.833,"body":"price parity so that you cannot only taste"},{"speaker":"Jacob von Manteuffel","startTime":1322.853,"endTime":1325.553,"body":"no difference, but will also pay the same"},{"speaker":"Tom Raftery","startTime":1325.9080000000001,"endTime":1326.178,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1326.8680000000002,"endTime":1330.972,"body":"Yeah, that was actually going to be"},{"speaker":"Tom Raftery","startTime":1326.8680000000002,"endTime":1330.972,"body":"my next question is price, from what"},{"speaker":"Tom Raftery","startTime":1330.972,"endTime":1334.002,"body":"you're saying there, it sounds like"},{"speaker":"Tom Raftery","startTime":1330.972,"endTime":1334.002,"body":"at the moment you haven't hit price"},{"speaker":"Tom Raftery","startTime":1334.002,"endTime":1336.8120000000001,"body":"parity yet, but obviously that's"},{"speaker":"Tom Raftery","startTime":1334.002,"endTime":1336.8120000000001,"body":"something that's on your roadmap."},{"speaker":"Jacob von Manteuffel","startTime":1337.672,"endTime":1341.655,"body":"I mean, one thing,"},{"speaker":"Jacob von Manteuffel","startTime":1337.672,"endTime":1341.655,"body":"in this context of plant-based meats"},{"speaker":"Jacob von Manteuffel","startTime":1341.655,"endTime":1347.375,"body":"and plant-based foods and vegan, eating"},{"speaker":"Jacob von Manteuffel","startTime":1341.655,"endTime":1347.375,"body":"and price parity is that people forget"},{"speaker":"Jacob von Manteuffel","startTime":1347.425,"endTime":1349.425,"body":"that the end price is not in our hands."},{"speaker":"Jacob von Manteuffel","startTime":1349.7250000000001,"endTime":1353.925,"body":"So it's not an engineering question"},{"speaker":"Jacob von Manteuffel","startTime":1349.7250000000001,"endTime":1353.925,"body":"only how much does a product in the"},{"speaker":"Jacob von Manteuffel","startTime":1353.925,"endTime":1359.915,"body":"supermarket cost and if some supermarkets"},{"speaker":"Jacob von Manteuffel","startTime":1353.925,"endTime":1359.915,"body":"believe that, you know, they can"},{"speaker":"Jacob von Manteuffel","startTime":1359.915,"endTime":1363.785,"body":"charge extra for vegan products because"},{"speaker":"Jacob von Manteuffel","startTime":1359.915,"endTime":1363.785,"body":"that is an audience that pays extra,"},{"speaker":"Jacob von Manteuffel","startTime":1364.175,"endTime":1366.2150000000001,"body":"then I can't do anything about it."},{"speaker":"Jacob von Manteuffel","startTime":1366.2450000000001,"endTime":1369.545,"body":"And actually I will get"},{"speaker":"Jacob von Manteuffel","startTime":1366.2450000000001,"endTime":1369.545,"body":"penalties and fines."},{"speaker":"Jacob von Manteuffel","startTime":1369.545,"endTime":1372.2150000000001,"body":"If I discuss prices too much"},{"speaker":"Jacob von Manteuffel","startTime":1369.545,"endTime":1372.2150000000001,"body":"with the supermarket, there's"},{"speaker":"Jacob von Manteuffel","startTime":1372.2150000000001,"endTime":1374.855,"body":"like all these rules in place."},{"speaker":"Jacob von Manteuffel","startTime":1375.425,"endTime":1377.4550000000002,"body":"So, it's not in my hands."},{"speaker":"Jacob von Manteuffel","startTime":1377.515,"endTime":1380.635,"body":"And the problem right now in some"},{"speaker":"Jacob von Manteuffel","startTime":1377.515,"endTime":1380.635,"body":"supermarkets is that they do that."},{"speaker":"Jacob von Manteuffel","startTime":1380.855,"endTime":1385.635,"body":"They think, okay, These are people who"},{"speaker":"Jacob von Manteuffel","startTime":1380.855,"endTime":1385.635,"body":"are willing to pay more, but then that's"},{"speaker":"Jacob von Manteuffel","startTime":1385.635,"endTime":1387.7050000000002,"body":"a self fulfilling prophecy, right?"},{"speaker":"Jacob von Manteuffel","startTime":1387.7350000000001,"endTime":1391.755,"body":"Because then you will end up, uh, of"},{"speaker":"Jacob von Manteuffel","startTime":1387.7350000000001,"endTime":1391.755,"body":"course the only people who can pay"},{"speaker":"Jacob von Manteuffel","startTime":1391.755,"endTime":1393.765,"body":"more buy it and then it stays that way."},{"speaker":"Jacob von Manteuffel","startTime":1394.3680000000002,"endTime":1400.6380000000001,"body":"That's a problem that we have seen"},{"speaker":"Jacob von Manteuffel","startTime":1394.3680000000002,"endTime":1400.6380000000001,"body":"many times, you know, and the whole"},{"speaker":"Jacob von Manteuffel","startTime":1400.6380000000001,"endTime":1402.678,"body":"trading structure has a big impact."},{"speaker":"Jacob von Manteuffel","startTime":1402.678,"endTime":1407.1180000000002,"body":"So if we trade with someone who has"},{"speaker":"Jacob von Manteuffel","startTime":1402.678,"endTime":1407.1180000000002,"body":"a very centralized efficient system,"},{"speaker":"Jacob von Manteuffel","startTime":1407.1180000000002,"endTime":1411.468,"body":"then the sandwich in the shop will be"},{"speaker":"Jacob von Manteuffel","startTime":1407.1180000000002,"endTime":1411.468,"body":"very cheap and almost in price parity."},{"speaker":"Jacob von Manteuffel","startTime":1411.798,"endTime":1413.058,"body":"So it depends where you buy it."},{"speaker":"Jacob von Manteuffel","startTime":1413.058,"endTime":1416.508,"body":"Sometimes we can reach already the"},{"speaker":"Jacob von Manteuffel","startTime":1413.058,"endTime":1416.508,"body":"price of any other sandwich, our"},{"speaker":"Jacob von Manteuffel","startTime":1416.508,"endTime":1422.585,"body":"sandwiches in Germany, they cost 2"},{"speaker":"Jacob von Manteuffel","startTime":1416.508,"endTime":1422.585,"body":"49 euros, for ready to eat sandwich."},{"speaker":"Jacob von Manteuffel","startTime":1422.948,"endTime":1426.438,"body":"If in the supermarket, of course,"},{"speaker":"Jacob von Manteuffel","startTime":1422.948,"endTime":1426.438,"body":"if you buy it in a gas station,"},{"speaker":"Jacob von Manteuffel","startTime":1426.438,"endTime":1429.828,"body":"trainstation, I mean, you know how"},{"speaker":"Jacob von Manteuffel","startTime":1426.438,"endTime":1429.828,"body":"it is in a way it costs more, but"},{"speaker":"Jacob von Manteuffel","startTime":1429.828,"endTime":1431.448,"body":"there, everything is customer as well."},{"speaker":"Tom Raftery","startTime":1432.028,"endTime":1432.3880000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1432.598,"endTime":1432.928,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1432.958,"endTime":1433.258,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1433.718,"endTime":1436.358,"body":"And that's tuna."},{"speaker":"Tom Raftery","startTime":1436.832,"endTime":1440.382,"body":"Have you plans for other"},{"speaker":"Tom Raftery","startTime":1436.832,"endTime":1440.382,"body":"fish, other seafood?"},{"speaker":"Jacob von Manteuffel","startTime":1441.0520000000001,"endTime":1441.592,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1441.922,"endTime":1447.512,"body":"So actually, if you look at our"},{"speaker":"Jacob von Manteuffel","startTime":1441.922,"endTime":1447.512,"body":"product innovation pipeline, there's"},{"speaker":"Jacob von Manteuffel","startTime":1447.512,"endTime":1451.502,"body":"kind of these, these things on the"},{"speaker":"Jacob von Manteuffel","startTime":1447.512,"endTime":1451.502,"body":"surface that you as a consumer can see."},{"speaker":"Jacob von Manteuffel","startTime":1451.502,"endTime":1454.682,"body":"So there's the two, the tuner product,"},{"speaker":"Jacob von Manteuffel","startTime":1451.502,"endTime":1454.682,"body":"and then this whole range of like"},{"speaker":"Jacob von Manteuffel","startTime":1454.682,"endTime":1458.762,"body":"sandwiches and next class really important"},{"speaker":"Jacob von Manteuffel","startTime":1454.682,"endTime":1458.762,"body":"that we're trying to nail right now is"},{"speaker":"Jacob von Manteuffel","startTime":1458.762,"endTime":1464.132,"body":"to have a more chunky more feely-like"},{"speaker":"Jacob von Manteuffel","startTime":1458.762,"endTime":1464.132,"body":"structure in the can and the whole"},{"speaker":"Jacob von Manteuffel","startTime":1464.192,"endTime":1466.0520000000001,"body":"canning industrial canning process."},{"speaker":"Jacob von Manteuffel","startTime":1466.0520000000001,"endTime":1469.3220000000001,"body":"You know, we are trying to crack"},{"speaker":"Jacob von Manteuffel","startTime":1466.0520000000001,"endTime":1469.3220000000001,"body":"that for, for a plant-based product,"},{"speaker":"Jacob von Manteuffel","startTime":1469.352,"endTime":1474.182,"body":"which is not easy, because with meat"},{"speaker":"Jacob von Manteuffel","startTime":1469.352,"endTime":1474.182,"body":"products and fish products in cans,"},{"speaker":"Jacob von Manteuffel","startTime":1474.212,"endTime":1478.342,"body":"they go in there raw or half cooked,"},{"speaker":"Jacob von Manteuffel","startTime":1474.212,"endTime":1478.342,"body":"and then they, the canning is kind of"},{"speaker":"Jacob von Manteuffel","startTime":1478.512,"endTime":1483.252,"body":"a way to actually reach the flavors"},{"speaker":"Jacob von Manteuffel","startTime":1478.512,"endTime":1483.252,"body":"and the textures that you want reach."},{"speaker":"Jacob von Manteuffel","startTime":1484.207,"endTime":1490.1470000000002,"body":"In our case, we cannot mimic a ripening"},{"speaker":"Jacob von Manteuffel","startTime":1484.207,"endTime":1490.1470000000002,"body":"and, and cooking process with our tuna."},{"speaker":"Jacob von Manteuffel","startTime":1490.1470000000002,"endTime":1493.837,"body":"So the challenge is to really"},{"speaker":"Jacob von Manteuffel","startTime":1490.1470000000002,"endTime":1493.837,"body":"find the right technologies and"},{"speaker":"Jacob von Manteuffel","startTime":1494.1970000000001,"endTime":1498.827,"body":"make a canned product that tastes"},{"speaker":"Jacob von Manteuffel","startTime":1494.1970000000001,"endTime":1498.827,"body":"the way that we want to and, and"},{"speaker":"Jacob von Manteuffel","startTime":1498.8970000000002,"endTime":1501.1570000000002,"body":"use the existing industry for it."},{"speaker":"Jacob von Manteuffel","startTime":1501.1570000000002,"endTime":1504.787,"body":"So we will work with the large"},{"speaker":"Jacob von Manteuffel","startTime":1501.1570000000002,"endTime":1504.787,"body":"fish canning company, just"},{"speaker":"Jacob von Manteuffel","startTime":1504.787,"endTime":1506.9470000000001,"body":"because it's exciting for them."},{"speaker":"Jacob von Manteuffel","startTime":1507.3020000000001,"endTime":1510.8120000000001,"body":"And we want to take them on"},{"speaker":"Jacob von Manteuffel","startTime":1507.3020000000001,"endTime":1510.8120000000001,"body":"board and obviously they, they"},{"speaker":"Jacob von Manteuffel","startTime":1510.8120000000001,"endTime":1513.662,"body":"have the infrastructure, they"},{"speaker":"Jacob von Manteuffel","startTime":1510.8120000000001,"endTime":1513.662,"body":"are super efficient in what they"},{"speaker":"Jacob von Manteuffel","startTime":1513.662,"endTime":1515.432,"body":"do so we can learn a lot there."},{"speaker":"Jacob von Manteuffel","startTime":1515.882,"endTime":1520.582,"body":"So the, tuna can, for example, it's one"},{"speaker":"Jacob von Manteuffel","startTime":1515.882,"endTime":1520.582,"body":"thing that we want to be really good at."},{"speaker":"Jacob von Manteuffel","startTime":1521.2720000000002,"endTime":1523.5520000000001,"body":"And then there's also Whitefish."},{"speaker":"Jacob von Manteuffel","startTime":1523.612,"endTime":1527.7820000000002,"body":"So the kind of mass products like"},{"speaker":"Jacob von Manteuffel","startTime":1523.612,"endTime":1527.7820000000002,"body":"the, you know, fish filet or a"},{"speaker":"Jacob von Manteuffel","startTime":1527.842,"endTime":1532.635,"body":"fish and chips and the fish fingers"},{"speaker":"Jacob von Manteuffel","startTime":1527.842,"endTime":1532.635,"body":"all these applications, and then"},{"speaker":"Jacob von Manteuffel","startTime":1532.635,"endTime":1535.132,"body":"also the crustaceans, the shrimps."},{"speaker":"Jacob von Manteuffel","startTime":1535.382,"endTime":1540.252,"body":"That's also a very interesting area for"},{"speaker":"Jacob von Manteuffel","startTime":1535.382,"endTime":1540.252,"body":"us, but to get there underneath, we need"},{"speaker":"Jacob von Manteuffel","startTime":1540.252,"endTime":1544.752,"body":"like this deep seaweed, know how and"},{"speaker":"Jacob von Manteuffel","startTime":1540.252,"endTime":1544.752,"body":"this innovation around these plants."},{"speaker":"Jacob von Manteuffel","startTime":1544.7820000000002,"endTime":1550.212,"body":"So we have to get much better at"},{"speaker":"Jacob von Manteuffel","startTime":1544.7820000000002,"endTime":1550.212,"body":"extracting and concentrating certain"},{"speaker":"Jacob von Manteuffel","startTime":1550.212,"endTime":1555.757,"body":"flavors, nutrients that we want, while"},{"speaker":"Jacob von Manteuffel","startTime":1550.212,"endTime":1555.757,"body":"keeping out other nutrients that we don't"},{"speaker":"Jacob von Manteuffel","startTime":1555.757,"endTime":1561.037,"body":"want as much or that we want to limit"},{"speaker":"Jacob von Manteuffel","startTime":1555.757,"endTime":1561.037,"body":"and to really increase our capabilities"},{"speaker":"Jacob von Manteuffel","startTime":1561.037,"endTime":1563.1670000000001,"body":"and our toolkits of using seaweed."},{"speaker":"Jacob von Manteuffel","startTime":1563.527,"endTime":1568.237,"body":"So also adventure, adventure, and"},{"speaker":"Jacob von Manteuffel","startTime":1563.527,"endTime":1568.237,"body":"exploring in a new species, you know,"},{"speaker":"Jacob von Manteuffel","startTime":1568.237,"endTime":1569.587,"body":"all these things have to happen."},{"speaker":"Jacob von Manteuffel","startTime":1569.6770000000001,"endTime":1572.467,"body":"so that the new products are possible."},{"speaker":"Jacob von Manteuffel","startTime":1572.9470000000001,"endTime":1577.137,"body":"And we also building like a, a database"},{"speaker":"Jacob von Manteuffel","startTime":1572.9470000000001,"endTime":1577.137,"body":"with every seaweed species that we"},{"speaker":"Jacob von Manteuffel","startTime":1577.857,"endTime":1583.6670000000001,"body":"discover explore, we kind of have to"},{"speaker":"Jacob von Manteuffel","startTime":1577.857,"endTime":1583.6670000000001,"body":"learn okay how, how does the taste if"},{"speaker":"Jacob von Manteuffel","startTime":1583.6670000000001,"endTime":1587.537,"body":"it's growing in that area as compared"},{"speaker":"Jacob von Manteuffel","startTime":1583.6670000000001,"endTime":1587.537,"body":"to, so how does it taste in Norway?"},{"speaker":"Jacob von Manteuffel","startTime":1587.537,"endTime":1588.857,"body":"How does it taste in Ireland?"},{"speaker":"Jacob von Manteuffel","startTime":1589.6970000000001,"endTime":1591.4070000000002,"body":"what age differences there?"},{"speaker":"Jacob von Manteuffel","startTime":1591.987,"endTime":1595.097,"body":"it's something that is very"},{"speaker":"Jacob von Manteuffel","startTime":1591.987,"endTime":1595.097,"body":"basic in the food industry."},{"speaker":"Jacob von Manteuffel","startTime":1595.097,"endTime":1599.1770000000001,"body":"Like if you want to make coconut"},{"speaker":"Jacob von Manteuffel","startTime":1595.097,"endTime":1599.1770000000001,"body":"water, you, it makes a lot of coconuts"},{"speaker":"Jacob von Manteuffel","startTime":1599.1770000000001,"endTime":1602.867,"body":"from all over the world and, and,"},{"speaker":"Jacob von Manteuffel","startTime":1599.1770000000001,"endTime":1602.867,"body":"uh, you want to taste it the same."},{"speaker":"Tom Raftery","startTime":1603.492,"endTime":1603.762,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1603.7720000000002,"endTime":1606.5620000000001,"body":"that's w with"},{"speaker":"Jacob von Manteuffel","startTime":1603.7720000000002,"endTime":1606.5620000000001,"body":"this new plants we have to, we have"},{"speaker":"Jacob von Manteuffel","startTime":1606.5620000000001,"endTime":1608.8120000000001,"body":"to start from scratch this Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1608.842,"endTime":1610.612,"body":"A lot, a lot of work to be done."},{"speaker":"Tom Raftery","startTime":1611.362,"endTime":1611.932,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1612.112,"endTime":1612.622,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":1613.582,"endTime":1617.892,"body":"Where can I buy better fish tuna?"},{"speaker":"Jacob von Manteuffel","startTime":1618.682,"endTime":1622.625,"body":"Yeah, so right"},{"speaker":"Jacob von Manteuffel","startTime":1618.682,"endTime":1622.625,"body":"now, we're we are available in Germany,"},{"speaker":"Jacob von Manteuffel","startTime":1622.625,"endTime":1626.278,"body":"Austria, Switzerland, and Denmark."},{"speaker":"Jacob von Manteuffel","startTime":1626.428,"endTime":1631.1660000000002,"body":"The UK, and the Netherlands are"},{"speaker":"Jacob von Manteuffel","startTime":1626.428,"endTime":1631.1660000000002,"body":"really high on our list, so we"},{"speaker":"Jacob von Manteuffel","startTime":1631.1660000000002,"endTime":1632.726,"body":"hope to be available there as well."},{"speaker":"Jacob von Manteuffel","startTime":1633.626,"endTime":1639.596,"body":"And we are available in different"},{"speaker":"Jacob von Manteuffel","startTime":1633.626,"endTime":1639.596,"body":"supermarkets, depending on where you are."},{"speaker":"Tom Raftery","startTime":1640.076,"endTime":1640.376,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1640.376,"endTime":1643.046,"body":"So not in Spain anytime"},{"speaker":"Tom Raftery","startTime":1640.376,"endTime":1643.046,"body":"soon unfortunately."},{"speaker":"Jacob von Manteuffel","startTime":1643.306,"endTime":1645.316,"body":"not"},{"speaker":"Jacob von Manteuffel","startTime":1643.306,"endTime":1645.316,"body":"yet, but we've had that."},{"speaker":"Jacob von Manteuffel","startTime":1645.316,"endTime":1647.896,"body":"We should really, so many people have"},{"speaker":"Jacob von Manteuffel","startTime":1645.316,"endTime":1647.896,"body":"told us we should really go there"},{"speaker":"Tom Raftery","startTime":1648.8210000000001,"endTime":1650.111,"body":"Is a big tuna market here."},{"speaker":"Jacob von Manteuffel","startTime":1650.386,"endTime":1651.826,"body":"exactly, exactly."},{"speaker":"Tom Raftery","startTime":1652.0510000000002,"endTime":1652.531,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1652.771,"endTime":1653.131,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1653.161,"endTime":1654.3010000000002,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1654.361,"endTime":1658.861,"body":"We are coming towards the end of"},{"speaker":"Tom Raftery","startTime":1654.361,"endTime":1658.861,"body":"the podcast now, Jacob, is there any"},{"speaker":"Tom Raftery","startTime":1658.861,"endTime":1663.661,"body":"question I haven't asked that you think"},{"speaker":"Tom Raftery","startTime":1658.861,"endTime":1663.661,"body":"I should have, or any aspect of this,"},{"speaker":"Tom Raftery","startTime":1663.661,"endTime":1666.991,"body":"we've not touched on that you think it's"},{"speaker":"Tom Raftery","startTime":1663.661,"endTime":1666.991,"body":"important for people to be aware of?"},{"speaker":"Jacob von Manteuffel","startTime":1668.6950000000002,"endTime":1671.065,"body":"No, I"},{"speaker":"Jacob von Manteuffel","startTime":1668.6950000000002,"endTime":1671.065,"body":"think I already talked too much."},{"speaker":"Jacob von Manteuffel","startTime":1671.095,"endTime":1678.4750000000001,"body":"So I think I managed to get, you know,"},{"speaker":"Jacob von Manteuffel","startTime":1671.095,"endTime":1678.4750000000001,"body":"to on my, to put all my points across."},{"speaker":"Tom Raftery","startTime":1678.845,"endTime":1680.015,"body":"Okay, fantastic."},{"speaker":"Tom Raftery","startTime":1680.065,"endTime":1683.4650000000001,"body":"Jacob, if people wanted to know"},{"speaker":"Tom Raftery","startTime":1680.065,"endTime":1683.4650000000001,"body":"more about yourself or about"},{"speaker":"Tom Raftery","startTime":1683.4650000000001,"endTime":1686.4950000000001,"body":"better fish or any of the things"},{"speaker":"Tom Raftery","startTime":1683.4650000000001,"endTime":1686.4950000000001,"body":"we discussed in the podcast today."},{"speaker":"Tom Raftery","startTime":1686.885,"endTime":1688.085,"body":"Where would you have me direct them?"},{"speaker":"Jacob von Manteuffel","startTime":1689.2050000000002,"endTime":1689.395,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1689.395,"endTime":1695.39,"body":"So if you just want to learn more than"},{"speaker":"Jacob von Manteuffel","startTime":1689.395,"endTime":1695.39,"body":"you should check out our new website."},{"speaker":"Jacob von Manteuffel","startTime":1695.96,"endTime":1700.49,"body":"Uh, and I was sent the links to"},{"speaker":"Jacob von Manteuffel","startTime":1695.96,"endTime":1700.49,"body":"you and you can share them and"},{"speaker":"Jacob von Manteuffel","startTime":1700.67,"endTime":1704.15,"body":"then you can find us also on, on"},{"speaker":"Jacob von Manteuffel","startTime":1700.67,"endTime":1704.15,"body":"most of the social media platforms,"},{"speaker":"Jacob von Manteuffel","startTime":1704.39,"endTime":1707.42,"body":"depending, on what you're preferring."},{"speaker":"Jacob von Manteuffel","startTime":1707.42,"endTime":1711.8600000000001,"body":"So, uh, in the professional"},{"speaker":"Jacob von Manteuffel","startTime":1707.42,"endTime":1711.8600000000001,"body":"context, maybe on LinkedIn or on"},{"speaker":"Jacob von Manteuffel","startTime":1711.8600000000001,"endTime":1714.1100000000001,"body":"Instagram or Facebook, uh, yeah."},{"speaker":"Tom Raftery","startTime":1714.895,"endTime":1715.285,"body":"Perfect."},{"speaker":"Tom Raftery","startTime":1715.375,"endTime":1715.915,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1716.065,"endTime":1716.935,"body":"Send me all those links."},{"speaker":"Tom Raftery","startTime":1716.935,"endTime":1718.305,"body":"I'll put them in the"},{"speaker":"Tom Raftery","startTime":1716.935,"endTime":1718.305,"body":"show notes that's great."},{"speaker":"Tom Raftery","startTime":1718.895,"endTime":1720.2450000000001,"body":"Jacob, that's been really interesting."},{"speaker":"Tom Raftery","startTime":1720.275,"endTime":1721.895,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1720.275,"endTime":1721.895,"body":"on the podcast today."},{"speaker":"Jacob von Manteuffel","startTime":1722.63,"endTime":1722.8700000000001,"body":"Yeah."},{"speaker":"Jacob von Manteuffel","startTime":1722.9,"endTime":1723.68,"body":"Thank you so much."},{"speaker":"Tom Raftery","startTime":1724.892,"endTime":1726.632,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1724.892,"endTime":1726.632,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1726.992,"endTime":1728.0720000000001,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1728.762,"endTime":1732.3020000000001,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":1728.762,"endTime":1732.3020000000001,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":1732.3020000000001,"endTime":1737.402,"body":"email to Tom dot Raftery @ sap.com or"},{"speaker":"Tom Raftery","startTime":1732.3020000000001,"endTime":1737.402,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1738.212,"endTime":1740.762,"body":"If you liked the show, please don't"},{"speaker":"Tom Raftery","startTime":1738.212,"endTime":1740.762,"body":"forget to subscribe to it in your"},{"speaker":"Tom Raftery","startTime":1740.762,"endTime":1744.752,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1740.762,"endTime":1744.752,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1745.412,"endTime":1748.622,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1745.412,"endTime":1748.622,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1748.622,"endTime":1751.442,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1748.622,"endTime":1751.442,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1752.252,"endTime":1754.5220000000002,"body":"Thanks catch you all next time."}]}