{"version":"1.0.0","segments":[{"speaker":"Juli Lassow","startTime":3.854,"endTime":7.034,"body":"It's not one giant circle"},{"speaker":"Juli Lassow","startTime":3.854,"endTime":7.034,"body":"of waste that you're trying to close."},{"speaker":"Juli Lassow","startTime":7.424,"endTime":11.774,"body":"You're trying to identify individual"},{"speaker":"Juli Lassow","startTime":7.424,"endTime":11.774,"body":"waste loops and then prioritize"},{"speaker":"Juli Lassow","startTime":11.774,"endTime":13.154,"body":"how you want to close them."},{"speaker":"Juli Lassow","startTime":13.214,"endTime":16.904,"body":"And you close them in ways that are"},{"speaker":"Juli Lassow","startTime":13.214,"endTime":16.904,"body":"scalable from an investment perspective"},{"speaker":"Juli Lassow","startTime":16.904,"endTime":18.614,"body":"of time, energy, and resources."},{"speaker":"Juli Lassow","startTime":18.974,"endTime":22.124,"body":"You're able to prioritize those"},{"speaker":"Juli Lassow","startTime":18.974,"endTime":22.124,"body":"loops based on what's most important"},{"speaker":"Juli Lassow","startTime":22.129,"endTime":23.894,"body":"to your consumers, your community."},{"speaker":"Juli Lassow","startTime":24.264,"endTime":27.804,"body":"Sometimes you need to prioritize quick"},{"speaker":"Juli Lassow","startTime":24.264,"endTime":27.804,"body":"wins to get started and start messaging"},{"speaker":"Tom Raftery","startTime":28.739,"endTime":30.659,"body":"Good morning,"},{"speaker":"Tom Raftery","startTime":28.739,"endTime":30.659,"body":"good afternoon, or good evening"},{"speaker":"Tom Raftery","startTime":30.659,"endTime":32.129,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":32.399,"endTime":36.509,"body":"This is the Climate 21 podcast,"},{"speaker":"Tom Raftery","startTime":32.399,"endTime":36.509,"body":"the number one podcast, showcasing"},{"speaker":"Tom Raftery","startTime":36.509,"endTime":40.649,"body":"best practices in climate emissions"},{"speaker":"Tom Raftery","startTime":36.509,"endTime":40.649,"body":"reductions, and I'm your host global"},{"speaker":"Tom Raftery","startTime":40.649,"endTime":43.079,"body":"vice president for SAP, Tom Raftery."},{"speaker":"Tom Raftery","startTime":44.249,"endTime":48.419,"body":"Don't forget to subscribe to this"},{"speaker":"Tom Raftery","startTime":44.249,"endTime":48.419,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":48.539,"endTime":50.879,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":52.549,"endTime":53.059,"body":"Hi, everyone."},{"speaker":"Tom Raftery","startTime":53.059,"endTime":54.949,"body":"Welcome to the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":54.979,"endTime":59.389,"body":"My name is Tom Raftery with SAP and with"},{"speaker":"Tom Raftery","startTime":54.979,"endTime":59.389,"body":"me on the show today, I have my special"},{"speaker":"Tom Raftery","startTime":59.389,"endTime":61.819,"body":"guest, Juli, Juli, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":61.819,"endTime":63.349,"body":"Would you like to introduce yourself?"},{"speaker":"Juli Lassow","startTime":64.324,"endTime":66.554,"body":"Oh, I'd be happy to"},{"speaker":"Juli Lassow","startTime":64.324,"endTime":66.554,"body":"thanks so much for having me, Tom."},{"speaker":"Juli Lassow","startTime":66.934,"endTime":68.464,"body":"My name is Juli Lassow."},{"speaker":"Juli Lassow","startTime":68.824,"endTime":74.134,"body":"I uh, work in the US as a consultant,"},{"speaker":"Juli Lassow","startTime":68.824,"endTime":74.134,"body":"supporting retailers and their consumers"},{"speaker":"Juli Lassow","startTime":74.139,"endTime":79.024,"body":"and supply partners in implementing"},{"speaker":"Juli Lassow","startTime":74.139,"endTime":79.024,"body":"sustainable and own brand strategies."},{"speaker":"Tom Raftery","startTime":79.649,"endTime":80.259,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":80.389,"endTime":81.299,"body":"And how did you get into that?"},{"speaker":"Juli Lassow","startTime":83.599,"endTime":85.759,"body":"Well, I grew"},{"speaker":"Juli Lassow","startTime":83.599,"endTime":85.759,"body":"up professionally in retail."},{"speaker":"Juli Lassow","startTime":86.029,"endTime":91.199,"body":"So coming right out of school, I started"},{"speaker":"Juli Lassow","startTime":86.029,"endTime":91.199,"body":"at Target stores in the US and always"},{"speaker":"Juli Lassow","startTime":91.199,"endTime":92.909,"body":"worked in the the merchandising space."},{"speaker":"Juli Lassow","startTime":92.909,"endTime":97.499,"body":"So inventory planning, buying, but"},{"speaker":"Juli Lassow","startTime":92.909,"endTime":97.499,"body":"I spent half of my time in global"},{"speaker":"Juli Lassow","startTime":97.499,"endTime":101.819,"body":"sourcing and at Target, that's all"},{"speaker":"Juli Lassow","startTime":97.499,"endTime":101.819,"body":"about finding the right partners to"},{"speaker":"Juli Lassow","startTime":101.819,"endTime":104.189,"body":"make really amazing own brand products."},{"speaker":"Juli Lassow","startTime":104.458,"endTime":107.788,"body":"The products that Target designs"},{"speaker":"Juli Lassow","startTime":104.458,"endTime":107.788,"body":"and puts on their shelves every day."},{"speaker":"Juli Lassow","startTime":108.328,"endTime":109.948,"body":"And I loved that work."},{"speaker":"Juli Lassow","startTime":109.948,"endTime":112.558,"body":"I loved the opportunity to work"},{"speaker":"Juli Lassow","startTime":109.948,"endTime":112.558,"body":"with the global team to find"},{"speaker":"Juli Lassow","startTime":112.558,"endTime":116.128,"body":"really great ways to deliver"},{"speaker":"Juli Lassow","startTime":112.558,"endTime":116.128,"body":"products that delighted our guests."},{"speaker":"Juli Lassow","startTime":116.528,"endTime":119.798,"body":"But I spent about six years"},{"speaker":"Juli Lassow","startTime":116.528,"endTime":119.798,"body":"of my time there in what's"},{"speaker":"Juli Lassow","startTime":119.798,"endTime":120.938,"body":"called the seasonal business."},{"speaker":"Juli Lassow","startTime":121.218,"endTime":124.153,"body":"So for your American audience, that's"},{"speaker":"Juli Lassow","startTime":121.218,"endTime":124.153,"body":"the back of the Target store where"},{"speaker":"Juli Lassow","startTime":124.153,"endTime":127.868,"body":"you can find everything from Christmas"},{"speaker":"Juli Lassow","startTime":124.153,"endTime":127.868,"body":"trees and the Christmas tree lights to"},{"speaker":"Juli Lassow","startTime":127.898,"endTime":129.908,"body":"Easter baskets and Halloween costumes."},{"speaker":"Juli Lassow","startTime":130.328,"endTime":131.948,"body":"And that product was so much fun."},{"speaker":"Juli Lassow","startTime":131.948,"endTime":135.998,"body":"It was all about celebration, but"},{"speaker":"Juli Lassow","startTime":131.948,"endTime":135.998,"body":"underlying, it was a lot about waste."},{"speaker":"Juli Lassow","startTime":136.085,"endTime":138.665,"body":"We were encouraging people to buy"},{"speaker":"Juli Lassow","startTime":136.085,"endTime":138.665,"body":"things they didn't really need."},{"speaker":"Juli Lassow","startTime":139.055,"endTime":141.395,"body":"And despite Targets, best efforts,"},{"speaker":"Juli Lassow","startTime":139.055,"endTime":141.395,"body":"sometimes things that weren't"},{"speaker":"Juli Lassow","startTime":141.4,"endTime":144.905,"body":"made as sustainably as they could"},{"speaker":"Juli Lassow","startTime":141.4,"endTime":144.905,"body":"be, and really items that were"},{"speaker":"Juli Lassow","startTime":144.905,"endTime":147.065,"body":"only used for days or weeks."},{"speaker":"Juli Lassow","startTime":147.065,"endTime":150.095,"body":"And sometimes even hours before"},{"speaker":"Juli Lassow","startTime":147.065,"endTime":150.095,"body":"they'd really reached the end of life."},{"speaker":"Juli Lassow","startTime":150.815,"endTime":153.685,"body":"And it started to build up a"},{"speaker":"Juli Lassow","startTime":150.815,"endTime":153.685,"body":"feeling in me that I called."},{"speaker":"Juli Lassow","startTime":154.21,"endTime":158.37,"body":"Green guilt . And so when I stepped"},{"speaker":"Juli Lassow","startTime":154.21,"endTime":158.37,"body":"out of Target about five years ago and"},{"speaker":"Juli Lassow","startTime":158.37,"endTime":162.01,"body":"launched my own consulting business, I"},{"speaker":"Juli Lassow","startTime":158.37,"endTime":162.01,"body":"told myself that I'd find a way to help"},{"speaker":"Juli Lassow","startTime":162.25,"endTime":166.21,"body":"retailers in their partnerships with"},{"speaker":"Juli Lassow","startTime":162.25,"endTime":166.21,"body":"their suppliers show up, better, show"},{"speaker":"Juli Lassow","startTime":166.21,"endTime":169.48,"body":"up from a sustainability perspective"},{"speaker":"Juli Lassow","startTime":166.21,"endTime":169.48,"body":"and have a more positive impact on"},{"speaker":"Juli Lassow","startTime":169.93,"endTime":173.255,"body":"the environment, their community, the"},{"speaker":"Juli Lassow","startTime":169.93,"endTime":173.255,"body":"consumers that they sought to serve."},{"speaker":"Juli Lassow","startTime":173.795,"endTime":178.135,"body":"And that's when I came across some"},{"speaker":"Juli Lassow","startTime":173.795,"endTime":178.135,"body":"research in a framework called the"},{"speaker":"Juli Lassow","startTime":178.135,"endTime":182.795,"body":"circular economy, which has been"},{"speaker":"Juli Lassow","startTime":178.135,"endTime":182.795,"body":"around for couple decades now."},{"speaker":"Juli Lassow","startTime":182.795,"endTime":185.588,"body":"And I know you've had guests on the"},{"speaker":"Juli Lassow","startTime":182.795,"endTime":185.588,"body":"podcast who've touched on it, so"},{"speaker":"Juli Lassow","startTime":185.588,"endTime":188.108,"body":"it certainly wasn't a new concept,"},{"speaker":"Juli Lassow","startTime":185.588,"endTime":188.108,"body":"but it was a newer one to me."},{"speaker":"Juli Lassow","startTime":188.588,"endTime":191.948,"body":"And what I loved about it is any good"},{"speaker":"Juli Lassow","startTime":188.588,"endTime":191.948,"body":"consultant does, is that it's a framework"},{"speaker":"Juli Lassow","startTime":191.948,"endTime":196.568,"body":"for bringing forward, really complicated"},{"speaker":"Juli Lassow","startTime":191.948,"endTime":196.568,"body":"approaches around sustainability."},{"speaker":"Juli Lassow","startTime":196.898,"endTime":200.108,"body":"And I loved the opportunity that it"},{"speaker":"Juli Lassow","startTime":196.898,"endTime":200.108,"body":"provided for engagement throughout"},{"speaker":"Juli Lassow","startTime":200.108,"endTime":201.938,"body":"a consumer product life cycle."},{"speaker":"Juli Lassow","startTime":202.298,"endTime":205.848,"body":"So that's what brought me to the space and"},{"speaker":"Juli Lassow","startTime":202.298,"endTime":205.848,"body":"to the the conversation with you today."},{"speaker":"Tom Raftery","startTime":206.408,"endTime":206.818,"body":"Okay."},{"speaker":"Tom Raftery","startTime":206.818,"endTime":212.368,"body":"And what kind of circular economy"},{"speaker":"Tom Raftery","startTime":206.818,"endTime":212.368,"body":"solutions can you recommend"},{"speaker":"Tom Raftery","startTime":212.368,"endTime":213.658,"body":"to retail organizations?"},{"speaker":"Tom Raftery","startTime":213.708,"endTime":215.688,"body":"How can you help them be more sustainable?"},{"speaker":"Juli Lassow","startTime":216.833,"endTime":220.223,"body":"Well with retailers, I would"},{"speaker":"Juli Lassow","startTime":216.833,"endTime":220.223,"body":"say the conversation is changing, but"},{"speaker":"Juli Lassow","startTime":220.313,"endTime":224.633,"body":"going back a decade or so there was a"},{"speaker":"Juli Lassow","startTime":220.313,"endTime":224.633,"body":"lot of arms length conversations around"},{"speaker":"Juli Lassow","startTime":224.773,"endTime":229.708,"body":"sustainability that, they simply didn't"},{"speaker":"Juli Lassow","startTime":224.773,"endTime":229.708,"body":"control enough of their own supply chain."},{"speaker":"Juli Lassow","startTime":229.708,"endTime":233.908,"body":"So it had to be their suppliers that were"},{"speaker":"Juli Lassow","startTime":229.708,"endTime":233.908,"body":"more sustainable or they didn't control"},{"speaker":"Juli Lassow","startTime":233.908,"endTime":235.468,"body":"what the consumers did with the products."},{"speaker":"Juli Lassow","startTime":235.798,"endTime":239.608,"body":"Once they purchased them, the consumers"},{"speaker":"Juli Lassow","startTime":235.798,"endTime":239.608,"body":"were free to do whatever they wanted to."},{"speaker":"Juli Lassow","startTime":240.088,"endTime":244.348,"body":"But really what I love about circularity"},{"speaker":"Juli Lassow","startTime":240.088,"endTime":244.348,"body":"is that it gives you an opportunity"},{"speaker":"Juli Lassow","startTime":244.348,"endTime":247.673,"body":"to break down where your ownership"},{"speaker":"Juli Lassow","startTime":244.348,"endTime":247.673,"body":"is, and the impacts that you can have."},{"speaker":"Juli Lassow","startTime":248.093,"endTime":252.693,"body":"So again, staying within retail, which is"},{"speaker":"Juli Lassow","startTime":248.093,"endTime":252.693,"body":"my area of passion and focus, retailers"},{"speaker":"Juli Lassow","startTime":252.693,"endTime":255.183,"body":"can take a much more collaborative"},{"speaker":"Juli Lassow","startTime":252.693,"endTime":255.183,"body":"approach now when they're setting"},{"speaker":"Juli Lassow","startTime":255.243,"endTime":260.503,"body":"their sustainability goals whether it's"},{"speaker":"Juli Lassow","startTime":255.243,"endTime":260.503,"body":"zero emissions or net zero overall,"},{"speaker":"Juli Lassow","startTime":260.773,"endTime":265.213,"body":"they can partner with their suppliers,"},{"speaker":"Juli Lassow","startTime":260.773,"endTime":265.213,"body":"outline what those goals look like"},{"speaker":"Juli Lassow","startTime":265.213,"endTime":268.333,"body":"and it often starts with products"},{"speaker":"Juli Lassow","startTime":265.213,"endTime":268.333,"body":"and consumer goods spaces, obviously."},{"speaker":"Juli Lassow","startTime":268.333,"endTime":272.443,"body":"So making products that create"},{"speaker":"Juli Lassow","startTime":268.333,"endTime":272.443,"body":"little waste or pollution."},{"speaker":"Juli Lassow","startTime":272.593,"endTime":275.403,"body":"Products that can stay in use longer."},{"speaker":"Juli Lassow","startTime":275.403,"endTime":278.823,"body":"And when a consumer's done using"},{"speaker":"Juli Lassow","startTime":275.403,"endTime":278.823,"body":"that product, there's a home for that"},{"speaker":"Juli Lassow","startTime":278.823,"endTime":282.993,"body":"product that isn't a landfill, but it"},{"speaker":"Juli Lassow","startTime":278.823,"endTime":282.993,"body":"starts with that product design or the"},{"speaker":"Juli Lassow","startTime":282.993,"endTime":286.683,"body":"product's packaging design, or even the"},{"speaker":"Juli Lassow","startTime":282.993,"endTime":286.683,"body":"supply chain design and being really"},{"speaker":"Juli Lassow","startTime":286.683,"endTime":289.713,"body":"thoughtful of how you're designing"},{"speaker":"Juli Lassow","startTime":286.683,"endTime":289.713,"body":"a system to minimize that waste and"},{"speaker":"Juli Lassow","startTime":289.713,"endTime":291.758,"body":"pollution and extend product life."},{"speaker":"Tom Raftery","startTime":292.598,"endTime":292.888,"body":"Okay."},{"speaker":"Tom Raftery","startTime":292.888,"endTime":293.283,"body":"Very good."},{"speaker":"Tom Raftery","startTime":293.673,"endTime":298.263,"body":"On another podcast that I hosted,"},{"speaker":"Tom Raftery","startTime":293.673,"endTime":298.263,"body":"the industry insights podcast"},{"speaker":"Tom Raftery","startTime":298.268,"endTime":302.703,"body":"I had on a company that are"},{"speaker":"Tom Raftery","startTime":298.268,"endTime":302.703,"body":"providing a service to retailers."},{"speaker":"Tom Raftery","startTime":302.703,"endTime":303.813,"body":"And it was really interesting."},{"speaker":"Tom Raftery","startTime":304.263,"endTime":306.053,"body":"It was a rental."},{"speaker":"Tom Raftery","startTime":306.458,"endTime":309.158,"body":"Platform a white label rental platform."},{"speaker":"Tom Raftery","startTime":309.518,"endTime":313.298,"body":"And one of their customers is"},{"speaker":"Tom Raftery","startTime":309.518,"endTime":313.298,"body":"Decathlon, which is here in Europe."},{"speaker":"Tom Raftery","startTime":313.298,"endTime":315.848,"body":"It's a big sports goods outlet."},{"speaker":"Tom Raftery","startTime":316.328,"endTime":321.512,"body":"And so they were providing things like"},{"speaker":"Tom Raftery","startTime":316.328,"endTime":321.512,"body":"for Decathlon instead of selling tents,"},{"speaker":"Tom Raftery","startTime":321.782,"endTime":326.582,"body":"for example, to people who were going"},{"speaker":"Tom Raftery","startTime":321.782,"endTime":326.582,"body":"camping, they could rent the tent, take"},{"speaker":"Tom Raftery","startTime":326.582,"endTime":328.712,"body":"it away for two weeks, then bring it back."},{"speaker":"Tom Raftery","startTime":328.712,"endTime":332.462,"body":"Cuz you know, if you buy a"},{"speaker":"Tom Raftery","startTime":328.712,"endTime":332.462,"body":"tent, you buy it, you go tenting"},{"speaker":"Tom Raftery","startTime":332.642,"endTime":334.072,"body":"maybe once or twice a year."},{"speaker":"Tom Raftery","startTime":334.512,"endTime":336.362,"body":"Or go camping maybe once or twice a year."},{"speaker":"Tom Raftery","startTime":336.362,"endTime":340.292,"body":"And that's it and have to put away in"},{"speaker":"Tom Raftery","startTime":336.362,"endTime":340.292,"body":"this case, you rent it for that time."},{"speaker":"Tom Raftery","startTime":340.532,"endTime":344.192,"body":"You give it back, it's refurbished and"},{"speaker":"Tom Raftery","startTime":340.532,"endTime":344.192,"body":"put out for the next person to come along."},{"speaker":"Tom Raftery","startTime":344.192,"endTime":349.142,"body":"So it gets used far more often and"},{"speaker":"Tom Raftery","startTime":344.192,"endTime":349.142,"body":"you save on storage space and costs."},{"speaker":"Tom Raftery","startTime":349.142,"endTime":351.552,"body":"So it seemed like a beautiful win-win."},{"speaker":"Tom Raftery","startTime":351.557,"endTime":354.352,"body":"And are these kind of the strategies"},{"speaker":"Tom Raftery","startTime":351.557,"endTime":354.352,"body":"that you're promoting as well?"},{"speaker":"Juli Lassow","startTime":355.692,"endTime":356.542,"body":"Absolutely."},{"speaker":"Juli Lassow","startTime":356.562,"endTime":359.532,"body":"And I think one thing about"},{"speaker":"Juli Lassow","startTime":356.562,"endTime":359.532,"body":"circular that's fantastic is that"},{"speaker":"Juli Lassow","startTime":359.537,"endTime":363.517,"body":"it doesn't have to be just about"},{"speaker":"Juli Lassow","startTime":359.537,"endTime":363.517,"body":"positive, sustainable impact."},{"speaker":"Juli Lassow","startTime":363.727,"endTime":366.547,"body":"Circularity is building because"},{"speaker":"Juli Lassow","startTime":363.727,"endTime":366.547,"body":"it's finding ways to develop new"},{"speaker":"Juli Lassow","startTime":366.547,"endTime":367.897,"body":"and creative revenue streams."},{"speaker":"Juli Lassow","startTime":368.137,"endTime":369.157,"body":"And that's an excellent one."},{"speaker":"Juli Lassow","startTime":369.43,"endTime":372.5,"body":"Tents at Target, it was a joke because"},{"speaker":"Juli Lassow","startTime":369.43,"endTime":372.5,"body":"we used to call that department,"},{"speaker":"Juli Lassow","startTime":372.5,"endTime":375.2,"body":"the rent a tent department, because"},{"speaker":"Juli Lassow","startTime":372.5,"endTime":375.2,"body":"that's exactly what people do."},{"speaker":"Juli Lassow","startTime":375.2,"endTime":375.86,"body":"They'd buy it."},{"speaker":"Juli Lassow","startTime":375.89,"endTime":380.275,"body":"They'd use the tent for the weekend away"},{"speaker":"Juli Lassow","startTime":375.89,"endTime":380.275,"body":"with family or or friends and they'd"},{"speaker":"Juli Lassow","startTime":380.325,"endTime":381.415,"body":"come back and return it to Target."},{"speaker":"Juli Lassow","startTime":381.415,"endTime":384.605,"body":"And so instead of target getting"},{"speaker":"Juli Lassow","startTime":381.415,"endTime":384.605,"body":"net revenue, they would lose money."},{"speaker":"Juli Lassow","startTime":384.955,"endTime":387.175,"body":"Because that product often"},{"speaker":"Juli Lassow","startTime":384.955,"endTime":387.175,"body":"couldn't get put back on the shelf."},{"speaker":"Juli Lassow","startTime":387.175,"endTime":389.455,"body":"If you try to think about putting"},{"speaker":"Juli Lassow","startTime":387.175,"endTime":389.455,"body":"a tent back in the package that"},{"speaker":"Juli Lassow","startTime":389.455,"endTime":392.335,"body":"you brought it home in, that's"},{"speaker":"Juli Lassow","startTime":389.455,"endTime":392.335,"body":"just an exercise in futility."},{"speaker":"Juli Lassow","startTime":392.635,"endTime":394.405,"body":"So you'd lose money on it."},{"speaker":"Juli Lassow","startTime":394.675,"endTime":397.345,"body":"And now you can think about,"},{"speaker":"Juli Lassow","startTime":394.675,"endTime":397.345,"body":"yes, this white label program for"},{"speaker":"Juli Lassow","startTime":397.345,"endTime":399.455,"body":"rentals is absolutely fantastic."},{"speaker":"Juli Lassow","startTime":400.18,"endTime":404.38,"body":"The other space where there's an"},{"speaker":"Juli Lassow","startTime":400.18,"endTime":404.38,"body":"opportunity to drive income and revenue"},{"speaker":"Juli Lassow","startTime":404.38,"endTime":409.11,"body":"for an organization in the retail space"},{"speaker":"Juli Lassow","startTime":404.38,"endTime":409.11,"body":"is supporting secondhand or resale."},{"speaker":"Juli Lassow","startTime":409.14,"endTime":412.59,"body":"So whether that's taking products"},{"speaker":"Juli Lassow","startTime":409.14,"endTime":412.59,"body":"back yourself and reselling them."},{"speaker":"Juli Lassow","startTime":412.59,"endTime":416.467,"body":"So whether it's your returns, it's"},{"speaker":"Juli Lassow","startTime":412.59,"endTime":416.467,"body":"a shockingly high number of returns"},{"speaker":"Juli Lassow","startTime":416.472,"endTime":419.527,"body":"that go right into the landfill, uh,"},{"speaker":"Juli Lassow","startTime":416.472,"endTime":419.527,"body":"in the retail space that don't ever"},{"speaker":"Juli Lassow","startTime":419.527,"endTime":423.803,"body":"get back, put back on the shelves,"},{"speaker":"Juli Lassow","startTime":419.527,"endTime":423.803,"body":"whether they're virtual or, or physical."},{"speaker":"Juli Lassow","startTime":424.153,"endTime":427.063,"body":"But also starting in supporting"},{"speaker":"Juli Lassow","startTime":424.153,"endTime":427.063,"body":"your consumers and building"},{"speaker":"Juli Lassow","startTime":427.063,"endTime":428.863,"body":"their own secondhand markets."},{"speaker":"Juli Lassow","startTime":429.133,"endTime":433.728,"body":"So the revenue stream there is a little"},{"speaker":"Juli Lassow","startTime":429.133,"endTime":433.728,"body":"bit more indirect, but you're building"},{"speaker":"Juli Lassow","startTime":433.728,"endTime":438.858,"body":"deeper loyalty with your consumers,"},{"speaker":"Juli Lassow","startTime":433.728,"endTime":438.858,"body":"which has been really a fantastic unlock."},{"speaker":"Juli Lassow","startTime":438.888,"endTime":442.188,"body":"We're seeing younger consumers"},{"speaker":"Juli Lassow","startTime":438.888,"endTime":442.188,"body":"throughout the world, being much more"},{"speaker":"Juli Lassow","startTime":442.218,"endTime":445.698,"body":"concerned about associating themselves"},{"speaker":"Juli Lassow","startTime":442.218,"endTime":445.698,"body":"and their purchase choices with brands"},{"speaker":"Juli Lassow","startTime":445.698,"endTime":449.748,"body":"and retailers that share their values"},{"speaker":"Juli Lassow","startTime":445.698,"endTime":449.748,"body":"when it comes to that environmental"},{"speaker":"Juli Lassow","startTime":449.753,"endTime":451.578,"body":"space and just showing up for good."},{"speaker":"Juli Lassow","startTime":451.918,"endTime":456.178,"body":"And so having the consumers actively"},{"speaker":"Juli Lassow","startTime":451.918,"endTime":456.178,"body":"engaged in your sustainability solutions"},{"speaker":"Juli Lassow","startTime":456.268,"endTime":459.868,"body":"is a really fantastic way to build that"},{"speaker":"Juli Lassow","startTime":456.268,"endTime":459.868,"body":"loyalty, as well as find creative ways to"},{"speaker":"Juli Lassow","startTime":460.108,"endTime":461.608,"body":"build revenue, streams and profitability."},{"speaker":"Tom Raftery","startTime":462.288,"endTime":462.618,"body":"Okay."},{"speaker":"Tom Raftery","startTime":462.618,"endTime":462.918,"body":"Great."},{"speaker":"Tom Raftery","startTime":463.308,"endTime":463.518,"body":"And."},{"speaker":"Tom Raftery","startTime":464.793,"endTime":473.343,"body":"How aware are retail organizations about"},{"speaker":"Tom Raftery","startTime":464.793,"endTime":473.343,"body":"circularity and what to do in that space?"},{"speaker":"Tom Raftery","startTime":473.733,"endTime":475.563,"body":"Are they, you know, are"},{"speaker":"Tom Raftery","startTime":473.733,"endTime":475.563,"body":"they well aware of it?"},{"speaker":"Tom Raftery","startTime":475.563,"endTime":477.003,"body":"Are they becoming aware of it?"},{"speaker":"Tom Raftery","startTime":477.003,"endTime":478.263,"body":"Have they never heard of it?"},{"speaker":"Tom Raftery","startTime":478.473,"endTime":479.553,"body":"Is it a spectrum?"},{"speaker":"Juli Lassow","startTime":480.53,"endTime":482.435,"body":"A, spectrum, I think"},{"speaker":"Juli Lassow","startTime":480.53,"endTime":482.435,"body":"is the right way to answer it."},{"speaker":"Juli Lassow","startTime":482.435,"endTime":486.575,"body":"And I would say that's true across whether"},{"speaker":"Juli Lassow","startTime":482.435,"endTime":486.575,"body":"it's geographically or across industries."},{"speaker":"Juli Lassow","startTime":486.92,"endTime":489.44,"body":"A shout out to you and"},{"speaker":"Juli Lassow","startTime":486.92,"endTime":489.44,"body":"a note to your audience."},{"speaker":"Juli Lassow","startTime":489.44,"endTime":493.07,"body":"If they still have the podcast from"},{"speaker":"Juli Lassow","startTime":489.44,"endTime":493.07,"body":"Gordon Donovan, from a handful of"},{"speaker":"Juli Lassow","startTime":493.07,"endTime":496.25,"body":"episodes back still in their queue, I'd"},{"speaker":"Juli Lassow","startTime":493.07,"endTime":496.25,"body":"absolutely recommend to listen to it."},{"speaker":"Juli Lassow","startTime":496.55,"endTime":500.425,"body":"It's a great overview of a survey"},{"speaker":"Juli Lassow","startTime":496.55,"endTime":500.425,"body":"that was done that across several"},{"speaker":"Juli Lassow","startTime":500.425,"endTime":504.59,"body":"industries from, with C suite leaders For"},{"speaker":"Juli Lassow","startTime":500.425,"endTime":504.59,"body":"businesses of all sizes and all types."},{"speaker":"Juli Lassow","startTime":504.98,"endTime":508.433,"body":"And he mentioned specifically, and it,"},{"speaker":"Juli Lassow","startTime":504.98,"endTime":508.433,"body":"certainly supports research I've seen as"},{"speaker":"Juli Lassow","startTime":508.433,"endTime":512.753,"body":"well, that there are certain areas of the"},{"speaker":"Juli Lassow","startTime":508.433,"endTime":512.753,"body":"world that are much more circular forward."},{"speaker":"Juli Lassow","startTime":513.103,"endTime":517.123,"body":"So throughout Europe, certainly"},{"speaker":"Juli Lassow","startTime":513.103,"endTime":517.123,"body":"we've seen an amazing uptick with"},{"speaker":"Juli Lassow","startTime":517.128,"endTime":520.478,"body":"circularity being, not just part"},{"speaker":"Juli Lassow","startTime":517.128,"endTime":520.478,"body":"of the industry, but also part of"},{"speaker":"Juli Lassow","startTime":520.683,"endTime":522.303,"body":"state and local governments as well."},{"speaker":"Juli Lassow","startTime":522.333,"endTime":525.653,"body":"The circularity is being built into"},{"speaker":"Juli Lassow","startTime":522.333,"endTime":525.653,"body":"their city platforms their growth in"},{"speaker":"Juli Lassow","startTime":525.653,"endTime":527.513,"body":"governmental regulation platforms."},{"speaker":"Juli Lassow","startTime":527.903,"endTime":531.223,"body":"And you're also seeing quite a bit in"},{"speaker":"Juli Lassow","startTime":527.903,"endTime":531.223,"body":"Asia throughout China from a national"},{"speaker":"Juli Lassow","startTime":531.223,"endTime":532.483,"body":"level, from a governmental level."},{"speaker":"Juli Lassow","startTime":532.753,"endTime":536.403,"body":"There's been circular platforms"},{"speaker":"Juli Lassow","startTime":532.753,"endTime":536.403,"body":"written into their policies  for"},{"speaker":"Juli Lassow","startTime":536.403,"endTime":539.553,"body":"more than a decade now, uh, I think"},{"speaker":"Juli Lassow","startTime":536.403,"endTime":539.553,"body":"William McDonough, when he was on"},{"speaker":"Juli Lassow","startTime":539.553,"endTime":543.023,"body":"your podcast also referenced that he'd"},{"speaker":"Juli Lassow","startTime":539.553,"endTime":543.023,"body":"worked with China more than a decade"},{"speaker":"Juli Lassow","startTime":543.023,"endTime":545.033,"body":"ago on these types of strategies."},{"speaker":"Juli Lassow","startTime":545.583,"endTime":548.313,"body":"And in a little closer to home"},{"speaker":"Juli Lassow","startTime":545.583,"endTime":548.313,"body":"for me in the Americas, you're"},{"speaker":"Juli Lassow","startTime":548.313,"endTime":550.053,"body":"starting to see circularity build."},{"speaker":"Juli Lassow","startTime":550.503,"endTime":554.163,"body":"So a lot of the larger organizations will"},{"speaker":"Juli Lassow","startTime":550.503,"endTime":554.163,"body":"have a sustainability team and often a"},{"speaker":"Juli Lassow","startTime":554.168,"endTime":558.433,"body":"circularity team Head of Circular as a"},{"speaker":"Juli Lassow","startTime":554.168,"endTime":558.433,"body":"way to, again, build out a framework that"},{"speaker":"Juli Lassow","startTime":558.433,"endTime":562.593,"body":"they can implement  and build a lot of"},{"speaker":"Juli Lassow","startTime":558.433,"endTime":562.593,"body":"momentum both internally and externally"},{"speaker":"Juli Lassow","startTime":562.713,"endTime":564.593,"body":"around their sustainability platforms."},{"speaker":"Juli Lassow","startTime":565.688,"endTime":568.898,"body":"And then in certain industries, you're"},{"speaker":"Juli Lassow","startTime":565.688,"endTime":568.898,"body":"starting to see leaders as well."},{"speaker":"Juli Lassow","startTime":568.898,"endTime":573.188,"body":"And energy is certainly a place where"},{"speaker":"Juli Lassow","startTime":568.898,"endTime":573.188,"body":"you're seeing it, but across retail,"},{"speaker":"Juli Lassow","startTime":573.428,"endTime":577.778,"body":"it's now becoming a competitive advantage"},{"speaker":"Juli Lassow","startTime":573.428,"endTime":577.778,"body":"or even just a way to, to keep an"},{"speaker":"Juli Lassow","startTime":577.778,"endTime":579.698,"body":"industry or part of the industry healthy."},{"speaker":"Juli Lassow","startTime":580.088,"endTime":584.018,"body":"When you think of fast fashion, the"},{"speaker":"Juli Lassow","startTime":580.088,"endTime":584.018,"body":"whole purpose of fast fashion was to"},{"speaker":"Juli Lassow","startTime":584.018,"endTime":587.858,"body":"use clothes as quickly as possible and"},{"speaker":"Juli Lassow","startTime":584.018,"endTime":587.858,"body":"make them incredibly disposable, which"},{"speaker":"Juli Lassow","startTime":587.858,"endTime":592.983,"body":"is taking out an incredible amount of"},{"speaker":"Juli Lassow","startTime":587.858,"endTime":592.983,"body":"natural resources and then contributing"},{"speaker":"Juli Lassow","startTime":592.983,"endTime":594.363,"body":"to an amazing amount of waste."},{"speaker":"Juli Lassow","startTime":594.663,"endTime":598.023,"body":"Even from a social perspective, there,"},{"speaker":"Juli Lassow","startTime":594.663,"endTime":598.023,"body":"wasn't a lot of ability when you"},{"speaker":"Juli Lassow","startTime":598.023,"endTime":601.893,"body":"have such a tight supply chain to,"},{"speaker":"Juli Lassow","startTime":598.023,"endTime":601.893,"body":"to create value in the communities"},{"speaker":"Juli Lassow","startTime":601.893,"endTime":603.123,"body":"where you're making products."},{"speaker":"Juli Lassow","startTime":603.733,"endTime":607.213,"body":"And what circularity is allowing elements"},{"speaker":"Juli Lassow","startTime":603.733,"endTime":607.213,"body":"of the fast fashion organizations to"},{"speaker":"Juli Lassow","startTime":607.213,"endTime":614.553,"body":"do is embrace a less bad model, which"},{"speaker":"Juli Lassow","startTime":607.213,"endTime":614.553,"body":"arguably is only part of the solution."},{"speaker":"Juli Lassow","startTime":614.847,"endTime":616.672,"body":"You need, if you're less"},{"speaker":"Juli Lassow","startTime":614.847,"endTime":616.672,"body":"bad, you're still bad."},{"speaker":"Juli Lassow","startTime":616.762,"endTime":620.482,"body":"But for organizations like H\u0026M that are"},{"speaker":"Juli Lassow","startTime":616.762,"endTime":620.482,"body":"committing to having their products be"},{"speaker":"Juli Lassow","startTime":620.482,"endTime":624.232,"body":"sourced a hundred percent sustainably,"},{"speaker":"Juli Lassow","startTime":620.482,"endTime":624.232,"body":"they're committing to being a hundred"},{"speaker":"Juli Lassow","startTime":624.232,"endTime":627.262,"body":"percent circular by the end of the"},{"speaker":"Juli Lassow","startTime":624.232,"endTime":627.262,"body":"decade, which is pretty impressive."},{"speaker":"Juli Lassow","startTime":627.932,"endTime":630.002,"body":"They're also engaging their"},{"speaker":"Juli Lassow","startTime":627.932,"endTime":630.002,"body":"consumers in new ways."},{"speaker":"Juli Lassow","startTime":630.062,"endTime":634.152,"body":"So they have, for some time been doing"},{"speaker":"Juli Lassow","startTime":630.062,"endTime":634.152,"body":"textile recycling on site, they've been"},{"speaker":"Juli Lassow","startTime":634.152,"endTime":640.83,"body":"doing resale and extended life, programs,"},{"speaker":"Juli Lassow","startTime":634.152,"endTime":640.83,"body":"which is a diversion or not diversion."},{"speaker":"Juli Lassow","startTime":641.01,"endTime":645.94,"body":"It is a change in direction  from that"},{"speaker":"Juli Lassow","startTime":641.01,"endTime":645.94,"body":"fast fashion, highly disposable mentality."},{"speaker":"Juli Lassow","startTime":645.94,"endTime":647.89,"body":"And, they're working hard"},{"speaker":"Juli Lassow","startTime":645.94,"endTime":647.89,"body":"to change that perception."},{"speaker":"Tom Raftery","startTime":648.025,"endTime":648.595,"body":"Yeah, sure."},{"speaker":"Tom Raftery","startTime":648.595,"endTime":652.885,"body":"I remember I had a woman called"},{"speaker":"Tom Raftery","startTime":648.595,"endTime":652.885,"body":"Stephanie Benedetto, who is the"},{"speaker":"Tom Raftery","startTime":652.885,"endTime":659.095,"body":"founder of Queen of Raw on my Digital"},{"speaker":"Tom Raftery","startTime":652.885,"endTime":659.095,"body":"Supply Chain podcast last year."},{"speaker":"Tom Raftery","startTime":659.485,"endTime":663.815,"body":"And what they do is they enable"},{"speaker":"Tom Raftery","startTime":659.485,"endTime":663.815,"body":"organizations, fashion, uh,"},{"speaker":"Tom Raftery","startTime":663.815,"endTime":668.835,"body":"organizations to, maximize their"},{"speaker":"Tom Raftery","startTime":663.815,"endTime":668.835,"body":"yarn, I guess is the right word."},{"speaker":"Tom Raftery","startTime":668.835,"endTime":672.705,"body":"I've forgotten now the exact terminology"},{"speaker":"Tom Raftery","startTime":668.835,"endTime":672.705,"body":"she was using and to be very circular"},{"speaker":"Tom Raftery","startTime":672.705,"endTime":677.925,"body":"around it, and the amount of waste"},{"speaker":"Tom Raftery","startTime":672.705,"endTime":677.925,"body":"she referenced that is there currently"},{"speaker":"Tom Raftery","startTime":677.925,"endTime":680.235,"body":"was just absolutely appalling."},{"speaker":"Tom Raftery","startTime":680.235,"endTime":682.935,"body":"So, you know, it's great to hear"},{"speaker":"Tom Raftery","startTime":680.235,"endTime":682.935,"body":"that  the industry is starting"},{"speaker":"Tom Raftery","startTime":682.935,"endTime":687.215,"body":"to move to be more circular now,"},{"speaker":"Tom Raftery","startTime":682.935,"endTime":687.215,"body":"cuz  the waste there is atrocious."},{"speaker":"Tom Raftery","startTime":687.215,"endTime":687.935,"body":"Absolutely."},{"speaker":"Juli Lassow","startTime":689.093,"endTime":690.923,"body":"Well, there's creative"},{"speaker":"Juli Lassow","startTime":689.093,"endTime":690.923,"body":"things that you can do with waste."},{"speaker":"Juli Lassow","startTime":690.923,"endTime":693.923,"body":"I think that the quote is, and I think"},{"speaker":"Juli Lassow","startTime":690.923,"endTime":693.923,"body":"I've heard your guest say as well,"},{"speaker":"Juli Lassow","startTime":693.928,"endTime":696.803,"body":"that waste or pollution is just too"},{"speaker":"Juli Lassow","startTime":693.928,"endTime":696.803,"body":"much of the wrong thing in the wrong"},{"speaker":"Juli Lassow","startTime":696.803,"endTime":700.943,"body":"place and finding creative solutions"},{"speaker":"Juli Lassow","startTime":696.803,"endTime":700.943,"body":"for that can unlock a lot of value."},{"speaker":"Juli Lassow","startTime":701.003,"endTime":703.553,"body":"And it's another way to think about"},{"speaker":"Juli Lassow","startTime":701.003,"endTime":703.553,"body":"driving profitability and revenue,"},{"speaker":"Juli Lassow","startTime":703.553,"endTime":707.213,"body":"as opposed to having waste, so you're"},{"speaker":"Juli Lassow","startTime":703.553,"endTime":707.213,"body":"not having high levels of utilization."},{"speaker":"Juli Lassow","startTime":707.218,"endTime":711.643,"body":"You're paying to get rid of waste so that"},{"speaker":"Juli Lassow","startTime":707.218,"endTime":711.643,"body":"you're seeing that in the fields or if"},{"speaker":"Juli Lassow","startTime":711.643,"endTime":716.743,"body":"you're seeing on the factory floor and"},{"speaker":"Juli Lassow","startTime":711.643,"endTime":716.743,"body":"finding ways to, to operationalize and"},{"speaker":"Juli Lassow","startTime":717.143,"endTime":719.303,"body":"commercialize waste is pretty exciting."},{"speaker":"Tom Raftery","startTime":720.343,"endTime":721.003,"body":"No, absolutely."},{"speaker":"Tom Raftery","startTime":721.573,"endTime":724.213,"body":"There's you mentioned Target at the start."},{"speaker":"Tom Raftery","startTime":724.243,"endTime":729.043,"body":"And I know a lot of the big retail"},{"speaker":"Tom Raftery","startTime":724.243,"endTime":729.043,"body":"outlets, both here in Europe and in"},{"speaker":"Tom Raftery","startTime":729.043,"endTime":731.983,"body":"the US have their own private labels."},{"speaker":"Tom Raftery","startTime":732.263,"endTime":737.318,"body":"So you know, their own brands that"},{"speaker":"Tom Raftery","startTime":732.263,"endTime":737.318,"body":"they sell alongside the big brands"},{"speaker":"Tom Raftery","startTime":737.323,"endTime":743.808,"body":"that we all know, is there a difference"},{"speaker":"Tom Raftery","startTime":737.323,"endTime":743.808,"body":"between the own brand approach to"},{"speaker":"Tom Raftery","startTime":743.808,"endTime":747.648,"body":"circularity and the big brands that"},{"speaker":"Tom Raftery","startTime":743.808,"endTime":747.648,"body":"we know their approach to circularity?"},{"speaker":"Tom Raftery","startTime":748.58,"endTime":751.13,"body":"Or does that depend from"},{"speaker":"Tom Raftery","startTime":748.58,"endTime":751.13,"body":"retail outlet to retail outlet?"},{"speaker":"Juli Lassow","startTime":752.555,"endTime":753.875,"body":"There's"},{"speaker":"Juli Lassow","startTime":752.555,"endTime":753.875,"body":"absolutely a difference."},{"speaker":"Juli Lassow","startTime":753.875,"endTime":758.435,"body":"And I would say the differences live not"},{"speaker":"Juli Lassow","startTime":753.875,"endTime":758.435,"body":"only between more of a CPG or a national"},{"speaker":"Juli Lassow","startTime":785.875,"endTime":790.315,"body":"brand and an own brand, but then also the"},{"speaker":"Juli Lassow","startTime":785.875,"endTime":790.315,"body":"type of own brand that the product is."},{"speaker":"Juli Lassow","startTime":790.705,"endTime":792.7850000000001,"body":"So just touching on"},{"speaker":"Juli Lassow","startTime":790.705,"endTime":792.7850000000001,"body":"national brand to start."},{"speaker":"Juli Lassow","startTime":793.36,"endTime":796.99,"body":"There, I would say the approach to"},{"speaker":"Juli Lassow","startTime":793.36,"endTime":796.99,"body":"building out a sustainable approach or"},{"speaker":"Juli Lassow","startTime":796.99,"endTime":800.2900000000001,"body":"bringing your circularity goals to life"},{"speaker":"Juli Lassow","startTime":796.99,"endTime":800.2900000000001,"body":"is really more around collaboration."},{"speaker":"Juli Lassow","startTime":800.62,"endTime":804.2030000000001,"body":"So there's organizations,  such"},{"speaker":"Juli Lassow","startTime":800.62,"endTime":804.2030000000001,"body":"as Unilever and Procter and"},{"speaker":"Juli Lassow","startTime":804.2030000000001,"endTime":807.923,"body":"Gamble that have made incredible"},{"speaker":"Juli Lassow","startTime":804.2030000000001,"endTime":807.923,"body":"commitments to circularity."},{"speaker":"Juli Lassow","startTime":807.9280000000001,"endTime":811.6830000000001,"body":"And Unilever is one of, one of the"},{"speaker":"Juli Lassow","startTime":807.9280000000001,"endTime":811.6830000000001,"body":"earlier signature authorities within"},{"speaker":"Juli Lassow","startTime":811.6830000000001,"endTime":814.4330000000001,"body":"the Ellen MacArthur Foundation,"},{"speaker":"Juli Lassow","startTime":811.6830000000001,"endTime":814.4330000000001,"body":"which is a clearly, a well known"},{"speaker":"Juli Lassow","startTime":814.913,"endTime":816.5930000000001,"body":"circular commitment organization."},{"speaker":"Juli Lassow","startTime":817.013,"endTime":820.628,"body":"And for someone like a Target,"},{"speaker":"Juli Lassow","startTime":817.013,"endTime":820.628,"body":"you're partnering with a Unilever"},{"speaker":"Juli Lassow","startTime":820.628,"endTime":823.8080000000001,"body":"or Procter and Gamble, and you're"},{"speaker":"Juli Lassow","startTime":820.628,"endTime":823.8080000000001,"body":"bringing your mutual goals to life."},{"speaker":"Juli Lassow","startTime":824.0780000000001,"endTime":827.9780000000001,"body":"And hopefully the Venn diagram of your"},{"speaker":"Juli Lassow","startTime":824.0780000000001,"endTime":827.9780000000001,"body":"goals and their goals will overlap."},{"speaker":"Juli Lassow","startTime":828.128,"endTime":831.6980000000001,"body":"And you're able to work together and"},{"speaker":"Juli Lassow","startTime":828.128,"endTime":831.6980000000001,"body":"move forward with minimal friction."},{"speaker":"Juli Lassow","startTime":831.758,"endTime":835.816,"body":"Sometimes they don't, but it"},{"speaker":"Juli Lassow","startTime":831.758,"endTime":835.816,"body":"will depend on the size of each"},{"speaker":"Juli Lassow","startTime":835.816,"endTime":839.0360000000001,"body":"player  and how they're able to"},{"speaker":"Juli Lassow","startTime":835.816,"endTime":839.0360000000001,"body":"influence each other's approach."},{"speaker":"Juli Lassow","startTime":839.066,"endTime":843.1360000000001,"body":"So I would say that type of sustainability"},{"speaker":"Juli Lassow","startTime":839.066,"endTime":843.1360000000001,"body":"engagements, all around collaboration"},{"speaker":"Juli Lassow","startTime":843.1360000000001,"endTime":847.6060000000001,"body":"influence within the own brand or private"},{"speaker":"Juli Lassow","startTime":843.1360000000001,"endTime":847.6060000000001,"body":"label space, you're more thinking of"},{"speaker":"Juli Lassow","startTime":847.6060000000001,"endTime":849.826,"body":"what is the ownership of the development."},{"speaker":"Juli Lassow","startTime":849.826,"endTime":853.6310000000001,"body":"So in some ways it's much easier"},{"speaker":"Juli Lassow","startTime":849.826,"endTime":853.6310000000001,"body":"because if you are owning that brand"},{"speaker":"Juli Lassow","startTime":853.6310000000001,"endTime":857.1110000000001,"body":"and you're developing that brand in"},{"speaker":"Juli Lassow","startTime":853.6310000000001,"endTime":857.1110000000001,"body":"house, you can set your brand standards."},{"speaker":"Juli Lassow","startTime":857.1110000000001,"endTime":860.2610000000001,"body":"You can say, this is going to be a"},{"speaker":"Juli Lassow","startTime":857.1110000000001,"endTime":860.2610000000001,"body":"net zero program, or packaging will"},{"speaker":"Juli Lassow","startTime":860.2610000000001,"endTime":861.4010000000001,"body":"be a hundred percent recyclable."},{"speaker":"Juli Lassow","startTime":861.4010000000001,"endTime":865.181,"body":"The product will be, have this"},{"speaker":"Juli Lassow","startTime":861.4010000000001,"endTime":865.181,"body":"extended life and this level of"},{"speaker":"Juli Lassow","startTime":865.181,"endTime":866.7610000000001,"body":"impact climate and social impact."},{"speaker":"Juli Lassow","startTime":867.921,"endTime":870.461,"body":"But it depends on the level of"},{"speaker":"Juli Lassow","startTime":867.921,"endTime":870.461,"body":"expertise within your organization"},{"speaker":"Juli Lassow","startTime":870.461,"endTime":872.1110000000001,"body":"to really bring that product to life."},{"speaker":"Juli Lassow","startTime":872.591,"endTime":875.9810000000001,"body":"So it staying close to home for me,"},{"speaker":"Juli Lassow","startTime":872.591,"endTime":875.9810000000001,"body":"when I think about Target, there's"},{"speaker":"Juli Lassow","startTime":875.9810000000001,"endTime":879.071,"body":"an incredible range of how Targets"},{"speaker":"Juli Lassow","startTime":875.9810000000001,"endTime":879.071,"body":"own brands are brought to life."},{"speaker":"Juli Lassow","startTime":879.071,"endTime":880.571,"body":"Some of them are fully designed."},{"speaker":"Juli Lassow","startTime":880.7810000000001,"endTime":884.3810000000001,"body":"They have a visual designer, they have an"},{"speaker":"Juli Lassow","startTime":880.7810000000001,"endTime":884.3810000000001,"body":"aesthetic designer, technical designer,"},{"speaker":"Juli Lassow","startTime":884.681,"endTime":886.421,"body":"and all of that is brought in house."},{"speaker":"Juli Lassow","startTime":886.706,"endTime":890.3960000000001,"body":"Then the task then is to find the"},{"speaker":"Juli Lassow","startTime":886.706,"endTime":890.3960000000001,"body":"right partner that can bring that"},{"speaker":"Juli Lassow","startTime":890.3960000000001,"endTime":894.7460000000001,"body":"vision to life in a way that meets the"},{"speaker":"Juli Lassow","startTime":890.3960000000001,"endTime":894.7460000000001,"body":"goals that have been outlined from a"},{"speaker":"Juli Lassow","startTime":894.7460000000001,"endTime":897.056,"body":"social and environmental perspective."},{"speaker":"Juli Lassow","startTime":897.716,"endTime":900.416,"body":"Now, for some categories that are a"},{"speaker":"Juli Lassow","startTime":897.716,"endTime":900.416,"body":"little bit more collaborative, where"},{"speaker":"Juli Lassow","startTime":900.416,"endTime":904.581,"body":"they're not fully designed internally,"},{"speaker":"Juli Lassow","startTime":900.416,"endTime":904.581,"body":"Then the partnership with the suppliers"},{"speaker":"Juli Lassow","startTime":904.581,"endTime":907.941,"body":"and the matrix shifts a bit, and you are"},{"speaker":"Juli Lassow","startTime":904.581,"endTime":907.941,"body":"looking for the partners that can not"},{"speaker":"Juli Lassow","startTime":907.941,"endTime":912.591,"body":"only bring the design and engineering"},{"speaker":"Juli Lassow","startTime":907.941,"endTime":912.591,"body":"expertise, but also that manufacturing and"},{"speaker":"Juli Lassow","startTime":912.591,"endTime":916.4910000000001,"body":"transportation and development expertise"},{"speaker":"Juli Lassow","startTime":912.591,"endTime":916.4910000000001,"body":"to help bring your visions to life."},{"speaker":"Juli Lassow","startTime":916.4910000000001,"endTime":918.081,"body":"So you're a half a step removed."},{"speaker":"Juli Lassow","startTime":918.8860000000001,"endTime":921.946,"body":"But I would say, regardless of where"},{"speaker":"Juli Lassow","startTime":918.8860000000001,"endTime":921.946,"body":"you fall on the spectrum, it starts with"},{"speaker":"Juli Lassow","startTime":921.946,"endTime":925.3960000000001,"body":"setting a clear vision for what are my"},{"speaker":"Juli Lassow","startTime":921.946,"endTime":925.3960000000001,"body":"goals across this business for the product"},{"speaker":"Juli Lassow","startTime":925.6060000000001,"endTime":928.306,"body":"packaging and for use case use life."},{"speaker":"Juli Lassow","startTime":928.336,"endTime":931.6360000000001,"body":"And then to some extent, the"},{"speaker":"Juli Lassow","startTime":928.336,"endTime":931.6360000000001,"body":"logistical and supply chain"},{"speaker":"Juli Lassow","startTime":931.6410000000001,"endTime":933.676,"body":"transportation elements as well."},{"speaker":"Juli Lassow","startTime":934.1560000000001,"endTime":937.7560000000001,"body":"And then what you continue to own"},{"speaker":"Juli Lassow","startTime":934.1560000000001,"endTime":937.7560000000001,"body":"internally will depend on the resources"},{"speaker":"Juli Lassow","startTime":937.7560000000001,"endTime":941.206,"body":"internally that you've set up to bring"},{"speaker":"Juli Lassow","startTime":937.7560000000001,"endTime":941.206,"body":"that item to life or the amount that"},{"speaker":"Juli Lassow","startTime":941.206,"endTime":944.416,"body":"you're relying on  the manufacturer and"},{"speaker":"Juli Lassow","startTime":941.206,"endTime":944.416,"body":"the supplier partner to bring it to life."},{"speaker":"Tom Raftery","startTime":945.1160000000001,"endTime":945.686,"body":"Okay, super."},{"speaker":"Tom Raftery","startTime":945.831,"endTime":948.801,"body":"And you mentioned the Ellen MacArthur"},{"speaker":"Tom Raftery","startTime":945.831,"endTime":948.801,"body":"Foundation a couple of times."},{"speaker":"Tom Raftery","startTime":948.801,"endTime":951.8610000000001,"body":"For people listening, who might"},{"speaker":"Tom Raftery","startTime":948.801,"endTime":951.8610000000001,"body":"not be aware, can you just give"},{"speaker":"Tom Raftery","startTime":951.8610000000001,"endTime":954.591,"body":"us a few words about what the"},{"speaker":"Tom Raftery","startTime":951.8610000000001,"endTime":954.591,"body":"Ellen MacArthur Foundation is?"},{"speaker":"Juli Lassow","startTime":955.551,"endTime":956.6310000000001,"body":"Yeah, I'd be happy to."},{"speaker":"Juli Lassow","startTime":956.6310000000001,"endTime":960.201,"body":"So Ellen MacArthur foundation was one"},{"speaker":"Juli Lassow","startTime":956.6310000000001,"endTime":960.201,"body":"of the early resources I found when"},{"speaker":"Juli Lassow","startTime":960.201,"endTime":961.4910000000001,"body":"I was learning about circularity."},{"speaker":"Juli Lassow","startTime":961.7610000000001,"endTime":966.1410000000001,"body":"So for those of you who are circular"},{"speaker":"Juli Lassow","startTime":961.7610000000001,"endTime":966.1410000000001,"body":"curious, I like to say it's a definitely"},{"speaker":"Juli Lassow","startTime":966.1410000000001,"endTime":967.221,"body":"a really great place to start."},{"speaker":"Juli Lassow","startTime":967.221,"endTime":971.2410000000001,"body":"They do a beautiful job outlining"},{"speaker":"Juli Lassow","startTime":967.221,"endTime":971.2410000000001,"body":"circularity, what it is, and then"},{"speaker":"Juli Lassow","startTime":971.2710000000001,"endTime":973.071,"body":"some approaches to bring it to life."},{"speaker":"Juli Lassow","startTime":973.6210000000001,"endTime":977.4010000000001,"body":"So the Ellen MacArthur  foundation was"},{"speaker":"Juli Lassow","startTime":973.6210000000001,"endTime":977.4010000000001,"body":"founded more than a decade ago now by"},{"speaker":"Juli Lassow","startTime":977.6110000000001,"endTime":981.7080000000001,"body":"Ellen MacArthur, uh, as luck would have"},{"speaker":"Juli Lassow","startTime":977.6110000000001,"endTime":981.7080000000001,"body":"it, who before starting the foundation was"},{"speaker":"Juli Lassow","startTime":981.7080000000001,"endTime":986.268,"body":"more famous for sailing sailboats around"},{"speaker":"Juli Lassow","startTime":981.7080000000001,"endTime":986.268,"body":"the world, she was a professional racer."},{"speaker":"Juli Lassow","startTime":986.778,"endTime":990.4680000000001,"body":"And what she found on one of these"},{"speaker":"Juli Lassow","startTime":986.778,"endTime":990.4680000000001,"body":"long voyages that she was on is"},{"speaker":"Juli Lassow","startTime":990.4680000000001,"endTime":994.629,"body":"that she had created a zero waste"},{"speaker":"Juli Lassow","startTime":990.4680000000001,"endTime":994.629,"body":"solution for herself on her boat."},{"speaker":"Juli Lassow","startTime":994.9590000000001,"endTime":998.869,"body":"And when you're on these trips, you're"},{"speaker":"Juli Lassow","startTime":994.9590000000001,"endTime":998.869,"body":"laser focused on the amount of diesel,"},{"speaker":"Juli Lassow","startTime":998.889,"endTime":1002.4290000000001,"body":"the amount of water food you're using,"},{"speaker":"Juli Lassow","startTime":998.889,"endTime":1002.4290000000001,"body":"and you work to eliminate waste."},{"speaker":"Juli Lassow","startTime":1002.729,"endTime":1006.899,"body":"And you also, because you can't put"},{"speaker":"Juli Lassow","startTime":1002.729,"endTime":1006.899,"body":"it out into the ocean a yachter would"},{"speaker":"Juli Lassow","startTime":1006.899,"endTime":1010.604,"body":"never do that, but you also don't wanna"},{"speaker":"Juli Lassow","startTime":1006.899,"endTime":1010.604,"body":"be hauling around waste on your yacht,"},{"speaker":"Juli Lassow","startTime":1010.604,"endTime":1012.134,"body":"it'll slow you down and it's  waste."},{"speaker":"Juli Lassow","startTime":1012.134,"endTime":1012.974,"body":"You don't want it there."},{"speaker":"Juli Lassow","startTime":1013.7840000000001,"endTime":1018.104,"body":"So what she was struck by was that she"},{"speaker":"Juli Lassow","startTime":1013.7840000000001,"endTime":1018.104,"body":"had created this microcosm of circularity,"},{"speaker":"Juli Lassow","startTime":1018.374,"endTime":1021.974,"body":"but that the principles really needed to"},{"speaker":"Juli Lassow","startTime":1018.374,"endTime":1021.974,"body":"apply everywhere because it was just a"},{"speaker":"Juli Lassow","startTime":1021.979,"endTime":1023.854,"body":"circular planet at the end of the day."},{"speaker":"Juli Lassow","startTime":1023.854,"endTime":1028.774,"body":"But she was seeing some gaps and she"},{"speaker":"Juli Lassow","startTime":1023.854,"endTime":1028.774,"body":"set out to find an organization that"},{"speaker":"Juli Lassow","startTime":1028.804,"endTime":1032.194,"body":"was helping to bring this circular"},{"speaker":"Juli Lassow","startTime":1028.804,"endTime":1032.194,"body":"vision to life in a way that she saw it."},{"speaker":"Juli Lassow","startTime":1032.794,"endTime":1033.784,"body":"She didn't find that."},{"speaker":"Juli Lassow","startTime":1033.784,"endTime":1035.824,"body":"And that's when she launched"},{"speaker":"Juli Lassow","startTime":1033.784,"endTime":1035.824,"body":"the Ellen MacArthur foundation."},{"speaker":"Juli Lassow","startTime":1036.604,"endTime":1039.994,"body":"They crystallize circulated down"},{"speaker":"Juli Lassow","startTime":1036.604,"endTime":1039.994,"body":"to three really clear things."},{"speaker":"Juli Lassow","startTime":1040.144,"endTime":1043.204,"body":"So first it's designing that waste"},{"speaker":"Juli Lassow","startTime":1040.144,"endTime":1043.204,"body":"and pollution out of everything."},{"speaker":"Juli Lassow","startTime":1043.234,"endTime":1046.264,"body":"So the food we eat, the clothes we"},{"speaker":"Juli Lassow","startTime":1043.234,"endTime":1046.264,"body":"wear, the cities, we build everything."},{"speaker":"Juli Lassow","startTime":1046.874,"endTime":1051.611,"body":"The second principle is all route keeping"},{"speaker":"Juli Lassow","startTime":1046.874,"endTime":1051.611,"body":"materials and products and use for longer."},{"speaker":"Juli Lassow","startTime":1051.971,"endTime":1056.111,"body":"And so it's certainly recycling, but"},{"speaker":"Juli Lassow","startTime":1051.971,"endTime":1056.111,"body":"it's also remanufacturing, resale,"},{"speaker":"Juli Lassow","startTime":1056.111,"endTime":1060.031,"body":"composting, regenerative agriculture,"},{"speaker":"Juli Lassow","startTime":1056.111,"endTime":1060.031,"body":"all the great re's  live in that bucket."},{"speaker":"Juli Lassow","startTime":1060.8410000000001,"endTime":1065.251,"body":"And then the third principle is all"},{"speaker":"Juli Lassow","startTime":1060.8410000000001,"endTime":1065.251,"body":"around creating regenerative systems."},{"speaker":"Juli Lassow","startTime":1065.371,"endTime":1070.5810000000001,"body":"So using nature as our inspiration"},{"speaker":"Juli Lassow","startTime":1065.371,"endTime":1070.5810000000001,"body":"here, a tree doesn't make any waste."},{"speaker":"Juli Lassow","startTime":1070.981,"endTime":1072.5610000000001,"body":"It takes in from the atmosphere."},{"speaker":"Juli Lassow","startTime":1072.5610000000001,"endTime":1073.5510000000002,"body":"It gives back to the atmosphere."},{"speaker":"Juli Lassow","startTime":1073.5510000000002,"endTime":1075.8310000000001,"body":"It's fully decomposable, it offers food."},{"speaker":"Juli Lassow","startTime":1076.281,"endTime":1080.8110000000001,"body":"And so where you can find and build those"},{"speaker":"Juli Lassow","startTime":1076.281,"endTime":1080.8110000000001,"body":"types of circular regenerative systems,"},{"speaker":"Juli Lassow","startTime":1080.816,"endTime":1085.3110000000001,"body":"whether they're natural or technical,"},{"speaker":"Juli Lassow","startTime":1080.816,"endTime":1085.3110000000001,"body":"That's the key foundation and they"},{"speaker":"Juli Lassow","startTime":1085.3110000000001,"endTime":1087.741,"body":"really are looking to change at scale."},{"speaker":"Juli Lassow","startTime":1087.741,"endTime":1088.881,"body":"It's not incremental change."},{"speaker":"Juli Lassow","startTime":1088.881,"endTime":1092.631,"body":"It's holistic change across"},{"speaker":"Juli Lassow","startTime":1088.881,"endTime":1092.631,"body":"industry, across governmental"},{"speaker":"Juli Lassow","startTime":1092.631,"endTime":1095.641,"body":"regulations, and bringing groups"},{"speaker":"Juli Lassow","startTime":1092.631,"endTime":1095.641,"body":"along because that's, that's the"},{"speaker":"Juli Lassow","startTime":1095.641,"endTime":1096.961,"body":"change that we are going to need."},{"speaker":"Juli Lassow","startTime":1097.201,"endTime":1100.011,"body":"If we're gonna stabilize what"},{"speaker":"Juli Lassow","startTime":1097.201,"endTime":1100.011,"body":"we're seeing from a climate risk"},{"speaker":"Juli Lassow","startTime":1100.011,"endTime":1101.5510000000002,"body":"perspective, biodiversity perspective."},{"speaker":"Tom Raftery","startTime":1102.326,"endTime":1102.656,"body":"Very good."},{"speaker":"Tom Raftery","startTime":1102.656,"endTime":1107.9360000000001,"body":"And for people who are interested"},{"speaker":"Tom Raftery","startTime":1102.656,"endTime":1107.9360000000001,"body":"in finding resources to help them"},{"speaker":"Tom Raftery","startTime":1107.9360000000001,"endTime":1112.396,"body":"become more circular, what kind"},{"speaker":"Tom Raftery","startTime":1107.9360000000001,"endTime":1112.396,"body":"of tools are out there to help?"},{"speaker":"Juli Lassow","startTime":1113.631,"endTime":1115.611,"body":"Well, one of my"},{"speaker":"Juli Lassow","startTime":1113.631,"endTime":1115.611,"body":"favorites from the Ellen MacArthur"},{"speaker":"Juli Lassow","startTime":1115.631,"endTime":1119.411,"body":"foundation is called Circulytics"},{"speaker":"Juli Lassow","startTime":1115.631,"endTime":1119.411,"body":"as in circular analytics."},{"speaker":"Juli Lassow","startTime":1119.8310000000001,"endTime":1123.431,"body":"And it's a really fantastic toolkit"},{"speaker":"Juli Lassow","startTime":1119.8310000000001,"endTime":1123.431,"body":"in the sense that it's set up to"},{"speaker":"Juli Lassow","startTime":1123.431,"endTime":1126.731,"body":"help an organization regardless"},{"speaker":"Juli Lassow","startTime":1123.431,"endTime":1126.731,"body":"of its size or complexity."},{"speaker":"Juli Lassow","startTime":1127.0810000000001,"endTime":1131.251,"body":"Help build out a circular strategic"},{"speaker":"Juli Lassow","startTime":1127.0810000000001,"endTime":1131.251,"body":"framework and bring it to life."},{"speaker":"Juli Lassow","startTime":1131.636,"endTime":1134.096,"body":"So I'm an organization of one."},{"speaker":"Juli Lassow","startTime":1134.126,"endTime":1137.9360000000001,"body":"Well, I'd say one plus, and I"},{"speaker":"Juli Lassow","startTime":1134.126,"endTime":1137.9360000000001,"body":"have a Circulytics report card."},{"speaker":"Juli Lassow","startTime":1137.996,"endTime":1142.066,"body":"So you go through, you take a series"},{"speaker":"Juli Lassow","startTime":1137.996,"endTime":1142.066,"body":"of survey questions about the inputs"},{"speaker":"Juli Lassow","startTime":1142.246,"endTime":1145.096,"body":"that you take into your organization,"},{"speaker":"Juli Lassow","startTime":1142.246,"endTime":1145.096,"body":"and then the outputs that your"},{"speaker":"Juli Lassow","startTime":1145.096,"endTime":1146.776,"body":"organization puts out into the world."},{"speaker":"Juli Lassow","startTime":1147.106,"endTime":1150.4360000000001,"body":"And it helps you to understand where"},{"speaker":"Juli Lassow","startTime":1147.106,"endTime":1150.4360000000001,"body":"you creating circularity, where"},{"speaker":"Juli Lassow","startTime":1150.4360000000001,"endTime":1153.976,"body":"are some areas of focus and how"},{"speaker":"Juli Lassow","startTime":1150.4360000000001,"endTime":1153.976,"body":"to build out that strategic plan"},{"speaker":"Juli Lassow","startTime":1154.006,"endTime":1155.606,"body":"that makes sense for your business."},{"speaker":"Juli Lassow","startTime":1156.4560000000001,"endTime":1158.476,"body":"And one of the things I"},{"speaker":"Juli Lassow","startTime":1156.4560000000001,"endTime":1158.476,"body":"love about circularity."},{"speaker":"Juli Lassow","startTime":1158.526,"endTime":1161.7060000000001,"body":"But one of the misnomers is that"},{"speaker":"Juli Lassow","startTime":1158.526,"endTime":1161.7060000000001,"body":"it's not one giant circle of"},{"speaker":"Juli Lassow","startTime":1161.7060000000001,"endTime":1163.026,"body":"waste that you're trying to close."},{"speaker":"Juli Lassow","startTime":1163.4160000000002,"endTime":1167.766,"body":"You're trying to identify individual"},{"speaker":"Juli Lassow","startTime":1163.4160000000002,"endTime":1167.766,"body":"waste loops and then prioritize"},{"speaker":"Juli Lassow","startTime":1167.766,"endTime":1169.146,"body":"how you want to close them."},{"speaker":"Juli Lassow","startTime":1169.2060000000001,"endTime":1172.896,"body":"And you close them in ways that are"},{"speaker":"Juli Lassow","startTime":1169.2060000000001,"endTime":1172.896,"body":"scalable from an investment perspective"},{"speaker":"Juli Lassow","startTime":1172.896,"endTime":1174.606,"body":"of time, energy, and resources."},{"speaker":"Juli Lassow","startTime":1174.9660000000001,"endTime":1178.116,"body":"You're able to prioritize those"},{"speaker":"Juli Lassow","startTime":1174.9660000000001,"endTime":1178.116,"body":"loops based on what's most important"},{"speaker":"Juli Lassow","startTime":1178.121,"endTime":1179.886,"body":"to your consumers, your community."},{"speaker":"Juli Lassow","startTime":1180.256,"endTime":1183.796,"body":"Sometimes you need to prioritize quick"},{"speaker":"Juli Lassow","startTime":1180.256,"endTime":1183.796,"body":"wins to get started and start messaging."},{"speaker":"Juli Lassow","startTime":1184.361,"endTime":1188.5710000000001,"body":"That doesn't mean you can't have"},{"speaker":"Juli Lassow","startTime":1184.361,"endTime":1188.5710000000001,"body":"those large interactions outlined."},{"speaker":"Juli Lassow","startTime":1189.981,"endTime":1193.431,"body":"So the other piece that I would add is"},{"speaker":"Juli Lassow","startTime":1189.981,"endTime":1193.431,"body":"that some of those larger waste loops that"},{"speaker":"Juli Lassow","startTime":1193.431,"endTime":1196.941,"body":"you're looking to close might take you"},{"speaker":"Juli Lassow","startTime":1193.431,"endTime":1196.941,"body":"outside of your organization to do it."},{"speaker":"Juli Lassow","startTime":1196.941,"endTime":1201.073,"body":"So you brought up an example just a moment"},{"speaker":"Juli Lassow","startTime":1196.941,"endTime":1201.073,"body":"ago, when you were talking about the white"},{"speaker":"Juli Lassow","startTime":1201.073,"endTime":1203.923,"body":"label retail program, the rental program."},{"speaker":"Juli Lassow","startTime":1204.223,"endTime":1207.0430000000001,"body":"So that's something that there's"},{"speaker":"Juli Lassow","startTime":1204.223,"endTime":1207.0430000000001,"body":"so many great service providers and"},{"speaker":"Juli Lassow","startTime":1207.0430000000001,"endTime":1210.913,"body":"partners out there now that can come and"},{"speaker":"Juli Lassow","startTime":1207.0430000000001,"endTime":1210.913,"body":"support your circular initiatives and"},{"speaker":"Juli Lassow","startTime":1210.913,"endTime":1215.833,"body":"bring them to life in ways that drive"},{"speaker":"Juli Lassow","startTime":1210.913,"endTime":1215.833,"body":"incredible amount of value, but minimize"},{"speaker":"Juli Lassow","startTime":1215.833,"endTime":1218.913,"body":"the amount of investment of resources"},{"speaker":"Juli Lassow","startTime":1215.833,"endTime":1218.913,"body":"that your  organization has to make."},{"speaker":"Tom Raftery","startTime":1219.423,"endTime":1219.693,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1219.9930000000002,"endTime":1221.673,"body":"I've just forgotten."},{"speaker":"Tom Raftery","startTime":1221.823,"endTime":1224.673,"body":"Or I would've mentioned at the name of"},{"speaker":"Tom Raftery","startTime":1221.823,"endTime":1224.673,"body":"the company that provides that white"},{"speaker":"Tom Raftery","startTime":1224.673,"endTime":1228.189,"body":"label platform for rental, but I will"},{"speaker":"Tom Raftery","startTime":1224.673,"endTime":1228.189,"body":"look it up and I'll put it into the"},{"speaker":"Tom Raftery","startTime":1228.189,"endTime":1229.479,"body":"show notes for anyone who's interested."},{"speaker":"Tom Raftery","startTime":1229.479,"endTime":1230.836,"body":"I'll put, a link to that podcast."},{"speaker":"Tom Raftery","startTime":1230.949,"endTime":1232.3590000000002,"body":"My head isn't working properly today."},{"speaker":"Tom Raftery","startTime":1232.3590000000002,"endTime":1233.049,"body":"I apologize."},{"speaker":"Juli Lassow","startTime":1234.1390000000001,"endTime":1235.239,"body":"Well, It's"},{"speaker":"Juli Lassow","startTime":1234.1390000000001,"endTime":1235.239,"body":"a wonderful example."},{"speaker":"Tom Raftery","startTime":1235.779,"endTime":1236.1090000000002,"body":"Thank you."},{"speaker":"Tom Raftery","startTime":1236.4460000000001,"endTime":1237.656,"body":"You mentioned consumers as well."},{"speaker":"Tom Raftery","startTime":1237.656,"endTime":1238.136,"body":"Just there."},{"speaker":"Tom Raftery","startTime":1238.746,"endTime":1243.2160000000001,"body":"What's the connection between say"},{"speaker":"Tom Raftery","startTime":1238.746,"endTime":1243.2160000000001,"body":"brands and consumers in this space,"},{"speaker":"Tom Raftery","startTime":1243.2160000000001,"endTime":1247.086,"body":"because we're starting to see, obviously"},{"speaker":"Tom Raftery","startTime":1243.2160000000001,"endTime":1247.086,"body":"consumers are starting to become more"},{"speaker":"Tom Raftery","startTime":1247.0910000000001,"endTime":1248.736,"body":"conscious of all this kind of thing."},{"speaker":"Tom Raftery","startTime":1248.736,"endTime":1252.246,"body":"And brands in some cases are"},{"speaker":"Tom Raftery","startTime":1248.736,"endTime":1252.246,"body":"responding in some cases, not so much,"},{"speaker":"Tom Raftery","startTime":1252.6960000000001,"endTime":1254.1660000000002,"body":"but talk a little bit about that."},{"speaker":"Juli Lassow","startTime":1255.511,"endTime":1256.381,"body":"Well, I touched on that."},{"speaker":"Juli Lassow","startTime":1256.381,"endTime":1257.713,"body":"It's certainly generational."},{"speaker":"Juli Lassow","startTime":1257.713,"endTime":1261.7930000000001,"body":"You're seeing younger generations"},{"speaker":"Juli Lassow","startTime":1257.713,"endTime":1261.7930000000001,"body":"increasingly communicate and demonstrate"},{"speaker":"Juli Lassow","startTime":1261.7930000000001,"endTime":1264.883,"body":"with their buying power that they're"},{"speaker":"Juli Lassow","startTime":1261.7930000000001,"endTime":1264.883,"body":"wanna be associated with brands and"},{"speaker":"Juli Lassow","startTime":1264.883,"endTime":1268.518,"body":"retailers that echo their values and"},{"speaker":"Juli Lassow","startTime":1264.883,"endTime":1268.518,"body":"their values are increasingly concerned"},{"speaker":"Juli Lassow","startTime":1268.518,"endTime":1272.448,"body":"about environmental sustainability,"},{"speaker":"Juli Lassow","startTime":1268.518,"endTime":1272.448,"body":"social justice and brands and"},{"speaker":"Juli Lassow","startTime":1272.448,"endTime":1273.708,"body":"retailers are paying attention to that."},{"speaker":"Juli Lassow","startTime":1274.248,"endTime":1278.7340000000002,"body":"But the other great accelerator that"},{"speaker":"Juli Lassow","startTime":1274.248,"endTime":1278.7340000000002,"body":"I would say crosses across generations"},{"speaker":"Juli Lassow","startTime":1278.7340000000002,"endTime":1282.548,"body":"would be COVID and we saw COVID"},{"speaker":"Juli Lassow","startTime":1278.7340000000002,"endTime":1282.548,"body":"accelerate change  in many areas"},{"speaker":"Juli Lassow","startTime":1282.553,"endTime":1286.508,"body":"and in retail and sustainability and"},{"speaker":"Juli Lassow","startTime":1282.553,"endTime":1286.508,"body":"circularity are certainly included here."},{"speaker":"Juli Lassow","startTime":1286.8980000000001,"endTime":1290.048,"body":"And when you were sitting and you had"},{"speaker":"Juli Lassow","startTime":1286.8980000000001,"endTime":1290.048,"body":"boxes of products getting delivered"},{"speaker":"Juli Lassow","startTime":1290.048,"endTime":1293.483,"body":"to your door or to your porch people"},{"speaker":"Juli Lassow","startTime":1290.048,"endTime":1293.483,"body":"started to take into strike relief"},{"speaker":"Juli Lassow","startTime":1293.483,"endTime":1295.748,"body":"how much packaging those products had."},{"speaker":"Juli Lassow","startTime":1296.018,"endTime":1299.4080000000001,"body":"When you were making your own meals"},{"speaker":"Juli Lassow","startTime":1296.018,"endTime":1299.4080000000001,"body":"for weeks on end at a higher proportion"},{"speaker":"Juli Lassow","startTime":1299.4080000000001,"endTime":1302.278,"body":"than perhaps  you were starting to"},{"speaker":"Juli Lassow","startTime":1299.4080000000001,"endTime":1302.278,"body":"become much more concerned with how"},{"speaker":"Juli Lassow","startTime":1302.278,"endTime":1305.8980000000001,"body":"well that food is made, the packaging,"},{"speaker":"Juli Lassow","startTime":1302.278,"endTime":1305.8980000000001,"body":"all that food came in and how you could"},{"speaker":"Juli Lassow","startTime":1306.108,"endTime":1307.758,"body":"have an influence and impact on it."},{"speaker":"Juli Lassow","startTime":1308.303,"endTime":1311.7530000000002,"body":"Even simple things like people"},{"speaker":"Juli Lassow","startTime":1308.303,"endTime":1311.7530000000002,"body":"living in their spaces and staying"},{"speaker":"Juli Lassow","startTime":1311.7530000000002,"endTime":1315.073,"body":"so much closer to home than they"},{"speaker":"Juli Lassow","startTime":1311.7530000000002,"endTime":1315.073,"body":"used to, they had to convert some"},{"speaker":"Juli Lassow","startTime":1315.073,"endTime":1317.593,"body":"living spaces into working spaces."},{"speaker":"Juli Lassow","startTime":1317.699,"endTime":1320.669,"body":"You are this isn't coming across on"},{"speaker":"Juli Lassow","startTime":1317.699,"endTime":1320.669,"body":"the podcast, but I am in my spare"},{"speaker":"Juli Lassow","startTime":1320.669,"endTime":1322.239,"body":"bedroom that I converted into my office."},{"speaker":"Juli Lassow","startTime":1322.644,"endTime":1323.7240000000002,"body":"Over the time of COVID."},{"speaker":"Juli Lassow","startTime":1323.7240000000002,"endTime":1326.7240000000002,"body":"And when I did that, I had a lot of stuff"},{"speaker":"Juli Lassow","startTime":1323.7240000000002,"endTime":1326.7240000000002,"body":"that I needed to find a new home for."},{"speaker":"Juli Lassow","startTime":1327.114,"endTime":1329.4840000000002,"body":"And that went to thrift shops."},{"speaker":"Juli Lassow","startTime":1329.4840000000002,"endTime":1332.094,"body":"I did a lot of donation, but"},{"speaker":"Juli Lassow","startTime":1329.4840000000002,"endTime":1332.094,"body":"I certainly sold some of it in"},{"speaker":"Juli Lassow","startTime":1332.094,"endTime":1333.5610000000001,"body":"resale and I wasn't alone in that."},{"speaker":"Juli Lassow","startTime":1333.566,"endTime":1337.539,"body":"I mean, resale got it largest bump ever"},{"speaker":"Juli Lassow","startTime":1333.566,"endTime":1337.539,"body":"during the first 12 months of COVID."},{"speaker":"Juli Lassow","startTime":1337.544,"endTime":1341.049,"body":"And that was a business that was set"},{"speaker":"Juli Lassow","startTime":1337.544,"endTime":1341.049,"body":"to double in the US going into COVID."},{"speaker":"Juli Lassow","startTime":1341.054,"endTime":1345.539,"body":"And that rate of acceleration"},{"speaker":"Juli Lassow","startTime":1341.054,"endTime":1345.539,"body":"had only increased and has not"},{"speaker":"Juli Lassow","startTime":1345.539,"endTime":1346.6190000000001,"body":"really dropped off since then."},{"speaker":"Juli Lassow","startTime":1346.6190000000001,"endTime":1349.739,"body":"And it's now expanding beyond apparel"},{"speaker":"Juli Lassow","startTime":1346.6190000000001,"endTime":1349.739,"body":"where it really started in the US and"},{"speaker":"Juli Lassow","startTime":1349.739,"endTime":1352.319,"body":"accessory business to more home goods."},{"speaker":"Juli Lassow","startTime":1352.799,"endTime":1354.3890000000001,"body":"And so that's been really"},{"speaker":"Juli Lassow","startTime":1352.799,"endTime":1354.3890000000001,"body":"interesting to see."},{"speaker":"Juli Lassow","startTime":1354.8690000000001,"endTime":1358.409,"body":"So to answer your question, a touch"},{"speaker":"Juli Lassow","startTime":1354.8690000000001,"endTime":1358.409,"body":"more succinctly that brand consumer"},{"speaker":"Juli Lassow","startTime":1358.409,"endTime":1361.6190000000001,"body":"connection point has really been"},{"speaker":"Juli Lassow","startTime":1358.409,"endTime":1361.6190000000001,"body":"accelerated generationally, and it's"},{"speaker":"Juli Lassow","startTime":1361.6190000000001,"endTime":1366.239,"body":"also been accelerated by COVID and"},{"speaker":"Juli Lassow","startTime":1361.6190000000001,"endTime":1366.239,"body":"it's been fun to see how brands and"},{"speaker":"Juli Lassow","startTime":1366.239,"endTime":1369.929,"body":"retailers are now thinking about"},{"speaker":"Juli Lassow","startTime":1366.239,"endTime":1369.929,"body":"consumers in taking  their partnership"},{"speaker":"Juli Lassow","startTime":1369.929,"endTime":1371.699,"body":"and bringing circularity to life."},{"speaker":"Juli Lassow","startTime":1371.759,"endTime":1377.409,"body":"And whether that's a resale model or"},{"speaker":"Juli Lassow","startTime":1371.759,"endTime":1377.409,"body":"finding ways to help their consumers"},{"speaker":"Juli Lassow","startTime":1377.589,"endTime":1381.079,"body":"compost packaging or find new disposal"},{"speaker":"Juli Lassow","startTime":1377.589,"endTime":1381.079,"body":"methods for the product like I said"},{"speaker":"Juli Lassow","startTime":1381.079,"endTime":1382.1490000000001,"body":"earlier that aren't aligned well."},{"speaker":"Tom Raftery","startTime":1382.644,"endTime":1382.934,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1382.964,"endTime":1383.2540000000001,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1383.259,"endTime":1383.394,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1383.664,"endTime":1388.044,"body":"And as well, I gotta think the other"},{"speaker":"Tom Raftery","startTime":1383.664,"endTime":1388.044,"body":"big shift that COVID enabled or"},{"speaker":"Tom Raftery","startTime":1388.044,"endTime":1393.324,"body":"enabled no, forced is the shift to"},{"speaker":"Tom Raftery","startTime":1388.044,"endTime":1393.324,"body":"the kind of direct to consumer model."},{"speaker":"Tom Raftery","startTime":1393.684,"endTime":1396.884,"body":"So you're getting people buying"},{"speaker":"Tom Raftery","startTime":1393.684,"endTime":1396.884,"body":"directly now from the brand."},{"speaker":"Tom Raftery","startTime":1396.8890000000001,"endTime":1399.374,"body":"They might have gone to a shop for before."},{"speaker":"Tom Raftery","startTime":1399.7340000000002,"endTime":1405.584,"body":"And of course the flip side of this is 30%"},{"speaker":"Tom Raftery","startTime":1399.7340000000002,"endTime":1405.584,"body":"of those online purchases get returned."},{"speaker":"Tom Raftery","startTime":1405.9740000000002,"endTime":1411.134,"body":"So, you know,  that almost requires"},{"speaker":"Tom Raftery","startTime":1405.9740000000002,"endTime":1411.134,"body":"an even faster move towards"},{"speaker":"Tom Raftery","startTime":1411.134,"endTime":1412.334,"body":"circularity because of that."},{"speaker":"Juli Lassow","startTime":1413.296,"endTime":1414.4660000000001,"body":"It absolutely does."},{"speaker":"Juli Lassow","startTime":1414.586,"endTime":1418.999,"body":"I think that point is well made and that"},{"speaker":"Juli Lassow","startTime":1414.586,"endTime":1418.999,"body":"shows that circularity can show up in"},{"speaker":"Juli Lassow","startTime":1418.999,"endTime":1422.779,"body":"not just the design of the products,"},{"speaker":"Juli Lassow","startTime":1418.999,"endTime":1422.779,"body":"but also the system designs as well."},{"speaker":"Juli Lassow","startTime":1423.049,"endTime":1426.8890000000001,"body":"So you're also seeing in the rise"},{"speaker":"Juli Lassow","startTime":1423.049,"endTime":1426.8890000000001,"body":"of whether it's direct to consumer,"},{"speaker":"Juli Lassow","startTime":1426.8890000000001,"endTime":1429.3890000000001,"body":"even online purchasing from hybrid."},{"speaker":"Juli Lassow","startTime":1430.134,"endTime":1434.664,"body":"Retailers and brands, the rise of"},{"speaker":"Juli Lassow","startTime":1430.134,"endTime":1434.664,"body":"technologies, like better fit technology."},{"speaker":"Juli Lassow","startTime":1435.0240000000001,"endTime":1437.7240000000002,"body":"So often those returns are driven"},{"speaker":"Juli Lassow","startTime":1435.0240000000001,"endTime":1437.7240000000002,"body":"because you've bought three pairs"},{"speaker":"Juli Lassow","startTime":1437.7240000000002,"endTime":1440.9940000000001,"body":"because you don't know what size you"},{"speaker":"Juli Lassow","startTime":1437.7240000000002,"endTime":1440.9940000000001,"body":"are or you're buying for your children."},{"speaker":"Juli Lassow","startTime":1441.2640000000001,"endTime":1445.614,"body":"And I used to be able to take my kids into"},{"speaker":"Juli Lassow","startTime":1441.2640000000001,"endTime":1445.614,"body":"the department store or the kids' area,"},{"speaker":"Juli Lassow","startTime":1445.614,"endTime":1448.644,"body":"the department store and get their shoes"},{"speaker":"Juli Lassow","startTime":1445.614,"endTime":1448.644,"body":"fitted and have some amount of assurance"},{"speaker":"Juli Lassow","startTime":1448.644,"endTime":1450.354,"body":"from an expert that the shoes were fit."},{"speaker":"Juli Lassow","startTime":1450.714,"endTime":1454.018,"body":"Now, I just don't know, but if"},{"speaker":"Juli Lassow","startTime":1450.714,"endTime":1454.018,"body":"you're able to do  the scan at home"},{"speaker":"Juli Lassow","startTime":1454.018,"endTime":1457.218,"body":"or the modeling versions and get"},{"speaker":"Juli Lassow","startTime":1454.018,"endTime":1457.218,"body":"some right sizing, there's some"},{"speaker":"Juli Lassow","startTime":1457.218,"endTime":1459.588,"body":"really creative solutions out there."},{"speaker":"Juli Lassow","startTime":1459.588,"endTime":1463.1580000000001,"body":"Service providers out there that"},{"speaker":"Juli Lassow","startTime":1459.588,"endTime":1463.1580000000001,"body":"are helping you understand what the"},{"speaker":"Juli Lassow","startTime":1463.1580000000001,"endTime":1468.7930000000001,"body":"product will fit and even using AI"},{"speaker":"Juli Lassow","startTime":1463.1580000000001,"endTime":1468.7930000000001,"body":"and in virtual imaging, you're now"},{"speaker":"Juli Lassow","startTime":1468.7930000000001,"endTime":1470.593,"body":"able to see the product on yourself."},{"speaker":"Juli Lassow","startTime":1470.593,"endTime":1474.499,"body":"You could do a body scan or have"},{"speaker":"Juli Lassow","startTime":1470.593,"endTime":1474.499,"body":"more informed perspective on"},{"speaker":"Juli Lassow","startTime":1474.499,"endTime":1478.159,"body":"what this item will look like"},{"speaker":"Juli Lassow","startTime":1474.499,"endTime":1478.159,"body":"on someone with my body type."},{"speaker":"Juli Lassow","startTime":1478.669,"endTime":1482.679,"body":"So all to build that confidence and"},{"speaker":"Juli Lassow","startTime":1478.669,"endTime":1482.679,"body":"limit the amount  of multiple buying or"},{"speaker":"Juli Lassow","startTime":1482.684,"endTime":1487.396,"body":"additional options purchasing that will"},{"speaker":"Juli Lassow","startTime":1482.684,"endTime":1487.396,"body":"eventually lead to returns in many cases."},{"speaker":"Juli Lassow","startTime":1487.886,"endTime":1490.376,"body":"But then packaging is another"},{"speaker":"Juli Lassow","startTime":1487.886,"endTime":1490.376,"body":"element of that as well."},{"speaker":"Juli Lassow","startTime":1490.376,"endTime":1494.636,"body":"So how are you  fitting your package"},{"speaker":"Juli Lassow","startTime":1490.376,"endTime":1494.636,"body":"as a fit to purpose and making sure"},{"speaker":"Juli Lassow","startTime":1494.636,"endTime":1498.4460000000001,"body":"that what's being recycled or even"},{"speaker":"Juli Lassow","startTime":1494.636,"endTime":1498.4460000000001,"body":"being wrapped around your product."},{"speaker":"Juli Lassow","startTime":1498.7160000000001,"endTime":1501.656,"body":"So if you're shipping a book, for"},{"speaker":"Juli Lassow","startTime":1498.7160000000001,"endTime":1501.656,"body":"example, that doesn't need foam"},{"speaker":"Juli Lassow","startTime":1501.661,"endTime":1505.586,"body":"peanuts or an inflatable plastic"},{"speaker":"Juli Lassow","startTime":1501.661,"endTime":1505.586,"body":"pillow, you can do that in a sleeve."},{"speaker":"Juli Lassow","startTime":1506.316,"endTime":1509.886,"body":"Just and right- sizing packaging is"},{"speaker":"Juli Lassow","startTime":1506.316,"endTime":1509.886,"body":"another really key way that you're"},{"speaker":"Juli Lassow","startTime":1509.886,"endTime":1513.2060000000001,"body":"seeing those businesses that are"},{"speaker":"Juli Lassow","startTime":1509.886,"endTime":1513.2060000000001,"body":"very much relying on the last mile"},{"speaker":"Juli Lassow","startTime":1513.2060000000001,"endTime":1517.4460000000001,"body":"delivery to get product to your door"},{"speaker":"Juli Lassow","startTime":1513.2060000000001,"endTime":1517.4460000000001,"body":"trying to become more circular and"},{"speaker":"Juli Lassow","startTime":1517.4460000000001,"endTime":1520.656,"body":"more conscious  in how that product"},{"speaker":"Juli Lassow","startTime":1517.4460000000001,"endTime":1520.656,"body":"is being designed and how the system"},{"speaker":"Juli Lassow","startTime":1520.661,"endTime":1521.796,"body":"around the product is being designed."},{"speaker":"Tom Raftery","startTime":1522.1660000000002,"endTime":1524.656,"body":"Yeah, I'm glad you"},{"speaker":"Tom Raftery","startTime":1522.1660000000002,"endTime":1524.656,"body":"mentioned packaging actually, because"},{"speaker":"Tom Raftery","startTime":1524.656,"endTime":1529.8410000000001,"body":"I have an upcoming episode, this is"},{"speaker":"Tom Raftery","startTime":1524.656,"endTime":1529.8410000000001,"body":"something like an AD for all my podcasts."},{"speaker":"Tom Raftery","startTime":1529.8410000000001,"endTime":1531.0510000000002,"body":"I have an upcoming episode"},{"speaker":"Juli Lassow","startTime":1531.211,"endTime":1531.5910000000001,"body":"Please, do."},{"speaker":"Tom Raftery","startTime":1532.181,"endTime":1535.3410000000001,"body":"of the supply chain one where"},{"speaker":"Tom Raftery","startTime":1532.181,"endTime":1535.3410000000001,"body":"I talk to a company called Paccurate."},{"speaker":"Tom Raftery","startTime":1535.661,"endTime":1541.3110000000001,"body":"So that's P and accurate, and they're"},{"speaker":"Tom Raftery","startTime":1535.661,"endTime":1541.3110000000001,"body":"working with organizations who are"},{"speaker":"Tom Raftery","startTime":1541.3110000000001,"endTime":1546.5610000000001,"body":"doing packaging and they just, they a"},{"speaker":"Tom Raftery","startTime":1541.3110000000001,"endTime":1546.5610000000001,"body":"backend organization where they create"},{"speaker":"Tom Raftery","startTime":1547.0710000000001,"endTime":1553.3110000000001,"body":"instructions for each individual item"},{"speaker":"Tom Raftery","startTime":1547.0710000000001,"endTime":1553.3110000000001,"body":"that, you know, organizations are"},{"speaker":"Tom Raftery","startTime":1553.3110000000001,"endTime":1559.011,"body":"packing to send out either to reduce"},{"speaker":"Tom Raftery","startTime":1553.3110000000001,"endTime":1559.011,"body":"the wastage or to change entirely"},{"speaker":"Tom Raftery","startTime":1559.016,"endTime":1564.441,"body":"how something is packed to change the"},{"speaker":"Tom Raftery","startTime":1559.016,"endTime":1564.441,"body":"material that it's packed using, or"},{"speaker":"Tom Raftery","startTime":1564.441,"endTime":1567.471,"body":"to change the size of the packaging,"},{"speaker":"Tom Raftery","startTime":1564.441,"endTime":1567.471,"body":"they send full instructions on every"},{"speaker":"Tom Raftery","startTime":1567.471,"endTime":1569.931,"body":"individual item and they do it at scale."},{"speaker":"Tom Raftery","startTime":1569.9360000000001,"endTime":1572.911,"body":"So it's gonna, yeah, it's"},{"speaker":"Tom Raftery","startTime":1569.9360000000001,"endTime":1572.911,"body":"gonna make for a really, really"},{"speaker":"Tom Raftery","startTime":1572.911,"endTime":1573.871,"body":"interesting episode of that."},{"speaker":"Tom Raftery","startTime":1573.871,"endTime":1575.161,"body":"So keep an eye out for that."},{"speaker":"Juli Lassow","startTime":1576.161,"endTime":1577.151,"body":"I absolutely will."},{"speaker":"Juli Lassow","startTime":1577.151,"endTime":1578.531,"body":"I'm  sure your audience will as well."},{"speaker":"Juli Lassow","startTime":1578.8110000000001,"endTime":1583.621,"body":"It's not often that you get it pun when"},{"speaker":"Juli Lassow","startTime":1578.8110000000001,"endTime":1583.621,"body":"it comes to supply chain partners too."},{"speaker":"Juli Lassow","startTime":1583.621,"endTime":1585.721,"body":"So kudos to them on that creative naming."},{"speaker":"Juli Lassow","startTime":1585.781,"endTime":1586.741,"body":"That sounds fantastic."},{"speaker":"Juli Lassow","startTime":1587.171,"endTime":1591.126,"body":"Not only, transportation packaging, but"},{"speaker":"Juli Lassow","startTime":1587.171,"endTime":1591.126,"body":"the packaging of the products themselves"},{"speaker":"Juli Lassow","startTime":1591.2160000000001,"endTime":1595.723,"body":"is also a place where we're seeing some"},{"speaker":"Juli Lassow","startTime":1591.2160000000001,"endTime":1595.723,"body":"really interesting innovation in the US,"},{"speaker":"Juli Lassow","startTime":1595.728,"endTime":1599.873,"body":"an organization called TerraCycle has"},{"speaker":"Juli Lassow","startTime":1595.728,"endTime":1599.873,"body":"launched like a handful of years ago now"},{"speaker":"Juli Lassow","startTime":1600.233,"endTime":1602.333,"body":"a priority called the loop initiative."},{"speaker":"Juli Lassow","startTime":1602.663,"endTime":1606.053,"body":"And so loop is all about creating,"},{"speaker":"Juli Lassow","startTime":1602.663,"endTime":1606.053,"body":"and supporting a product and"},{"speaker":"Juli Lassow","startTime":1606.053,"endTime":1607.343,"body":"packaging subscription model."},{"speaker":"Juli Lassow","startTime":1607.553,"endTime":1610.553,"body":"So you buy your favorite"},{"speaker":"Juli Lassow","startTime":1607.553,"endTime":1610.553,"body":"products and then they come in"},{"speaker":"Juli Lassow","startTime":1610.553,"endTime":1611.723,"body":"a reusable packaging container."},{"speaker":"Juli Lassow","startTime":1611.723,"endTime":1616.323,"body":"So once you've used the items, you send"},{"speaker":"Juli Lassow","startTime":1611.723,"endTime":1616.323,"body":"the packaging back for another refill"},{"speaker":"Juli Lassow","startTime":1616.803,"endTime":1620.883,"body":"and there's organizations like Kroger"},{"speaker":"Juli Lassow","startTime":1616.803,"endTime":1620.883,"body":"in the US, it's a mid-size grocery."},{"speaker":"Juli Lassow","startTime":1622.0230000000001,"endTime":1624.483,"body":"That is, is supporting this"},{"speaker":"Juli Lassow","startTime":1622.0230000000001,"endTime":1624.483,"body":"initiative wholeheartedly."},{"speaker":"Juli Lassow","startTime":1624.813,"endTime":1626.343,"body":"So it's the return of these ideas."},{"speaker":"Juli Lassow","startTime":1626.343,"endTime":1628.563,"body":"It's sort of like the milk man"},{"speaker":"Juli Lassow","startTime":1626.343,"endTime":1628.563,"body":"approach in the US where you used"},{"speaker":"Juli Lassow","startTime":1628.563,"endTime":1629.7630000000001,"body":"to get milk delivered to your door."},{"speaker":"Juli Lassow","startTime":1629.7630000000001,"endTime":1632.173,"body":"Then you return the"},{"speaker":"Juli Lassow","startTime":1629.7630000000001,"endTime":1632.173,"body":"bottles and got refills."},{"speaker":"Juli Lassow","startTime":1632.473,"endTime":1635.923,"body":"Now that's everything from"},{"speaker":"Juli Lassow","startTime":1632.473,"endTime":1635.923,"body":"your soaps, your shampoos."},{"speaker":"Juli Lassow","startTime":1635.953,"endTime":1637.333,"body":"My favorite is ice cream."},{"speaker":"Juli Lassow","startTime":1637.693,"endTime":1639.7930000000001,"body":"I don't need any excuses to"},{"speaker":"Juli Lassow","startTime":1637.693,"endTime":1639.7930000000001,"body":"eat more ice cream in my life."},{"speaker":"Juli Lassow","startTime":1639.7930000000001,"endTime":1641.803,"body":"But when they came out the"},{"speaker":"Juli Lassow","startTime":1639.7930000000001,"endTime":1641.803,"body":"Hagen Daz version of that, I"},{"speaker":"Juli Lassow","startTime":1641.803,"endTime":1645.193,"body":"had to smile and sometimes the"},{"speaker":"Juli Lassow","startTime":1641.803,"endTime":1645.193,"body":"universe is extraordinarily kind."},{"speaker":"Juli Lassow","startTime":1645.2830000000001,"endTime":1649.333,"body":"And there's, it's just another example"},{"speaker":"Juli Lassow","startTime":1645.2830000000001,"endTime":1649.333,"body":"of fit for purpose of what consumers are"},{"speaker":"Juli Lassow","startTime":1649.333,"endTime":1651.553,"body":"looking for when they're looking to shop."},{"speaker":"Juli Lassow","startTime":1651.953,"endTime":1656.5430000000001,"body":"And also supporting ideas like bulk"},{"speaker":"Juli Lassow","startTime":1651.953,"endTime":1656.5430000000001,"body":"purchasing more and more, and being"},{"speaker":"Juli Lassow","startTime":1656.5430000000001,"endTime":1660.036,"body":"able to right size the amount of product"},{"speaker":"Juli Lassow","startTime":1656.5430000000001,"endTime":1660.036,"body":"you're bringing to your, own home."},{"speaker":"Juli Lassow","startTime":1660.1860000000001,"endTime":1663.211,"body":"It's not just about going to"},{"speaker":"Juli Lassow","startTime":1660.1860000000001,"endTime":1663.211,"body":"the club stores and buying"},{"speaker":"Juli Lassow","startTime":1663.3010000000002,"endTime":1664.531,"body":"50 rolls of toilet paper."},{"speaker":"Juli Lassow","startTime":1664.8310000000001,"endTime":1667.656,"body":"It's about rightsizing and being able"},{"speaker":"Juli Lassow","startTime":1664.8310000000001,"endTime":1667.656,"body":"to bring into your home, those bulk"},{"speaker":"Juli Lassow","startTime":1667.656,"endTime":1673.746,"body":"bins of,  grains and cereals and whatnot"},{"speaker":"Juli Lassow","startTime":1667.656,"endTime":1673.746,"body":"that it will also help minimize waste."},{"speaker":"Juli Lassow","startTime":1673.846,"endTime":1676.2160000000001,"body":"From a consumption perspective,"},{"speaker":"Juli Lassow","startTime":1673.846,"endTime":1676.2160000000001,"body":"just buying what you need and"},{"speaker":"Juli Lassow","startTime":1676.2160000000001,"endTime":1678.4660000000001,"body":"being able to use it in the time"},{"speaker":"Juli Lassow","startTime":1676.2160000000001,"endTime":1678.4660000000001,"body":"where it's maximum freshness."},{"speaker":"Juli Lassow","startTime":1678.6760000000002,"endTime":1683.4160000000002,"body":"There's so many benefits to that and"},{"speaker":"Juli Lassow","startTime":1678.6760000000002,"endTime":1683.4160000000002,"body":"allowing consumers to enjoy your products,"},{"speaker":"Juli Lassow","startTime":1683.536,"endTime":1687.1960000000001,"body":"how they want to is an incredibly"},{"speaker":"Juli Lassow","startTime":1683.536,"endTime":1687.1960000000001,"body":"impactful way for brands and retailers,"},{"speaker":"Juli Lassow","startTime":1687.1960000000001,"endTime":1690.296,"body":"to be able to build solutions for their"},{"speaker":"Juli Lassow","startTime":1687.1960000000001,"endTime":1690.296,"body":"consumers that are going to continue to"},{"speaker":"Juli Lassow","startTime":1690.296,"endTime":1694.266,"body":"deepen that loyalty and grow wallet share"},{"speaker":"Juli Lassow","startTime":1690.296,"endTime":1694.266,"body":"all of the things that, broadly a growing"},{"speaker":"Juli Lassow","startTime":1694.266,"endTime":1695.736,"body":"organization is going to be looking for."},{"speaker":"Tom Raftery","startTime":1696.1660000000002,"endTime":1696.576,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1696.626,"endTime":1697.146,"body":"Nice, nice."},{"speaker":"Tom Raftery","startTime":1697.146,"endTime":1700.326,"body":"I'm reminded there's a restaurant,"},{"speaker":"Tom Raftery","startTime":1697.146,"endTime":1700.326,"body":"just a few hundred meters from where"},{"speaker":"Tom Raftery","startTime":1700.326,"endTime":1701.736,"body":"I live here that does take out."},{"speaker":"Tom Raftery","startTime":1702.476,"endTime":1706.296,"body":"And basically they say, if you"},{"speaker":"Tom Raftery","startTime":1702.476,"endTime":1706.296,"body":"bring your own containers, we'll"},{"speaker":"Tom Raftery","startTime":1706.296,"endTime":1710.346,"body":"fill them and charge you by weight"},{"speaker":"Tom Raftery","startTime":1706.296,"endTime":1710.346,"body":"so that you bring your container,"},{"speaker":"Tom Raftery","startTime":1710.406,"endTime":1711.536,"body":"stick it on the weighing scales."},{"speaker":"Tom Raftery","startTime":1711.6960000000001,"endTime":1715.4160000000002,"body":"They fill it with whatever foods"},{"speaker":"Tom Raftery","startTime":1711.6960000000001,"endTime":1715.4160000000002,"body":"you want and then they bill you,"},{"speaker":"Tom Raftery","startTime":1715.4160000000002,"endTime":1717.576,"body":"or they charge you by the weight"},{"speaker":"Tom Raftery","startTime":1715.4160000000002,"endTime":1717.576,"body":"of whatever it is you're buying."},{"speaker":"Tom Raftery","startTime":1717.576,"endTime":1718.746,"body":"So it's fabulous."},{"speaker":"Tom Raftery","startTime":1718.866,"endTime":1719.006,"body":"You know."},{"speaker":"Juli Lassow","startTime":1719.121,"endTime":1719.9160000000002,"body":"I I love that!"},{"speaker":"Tom Raftery","startTime":1719.9160000000002,"endTime":1720.056,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1720.056,"endTime":1722.286,"body":"You bring three or four containers and"},{"speaker":"Tom Raftery","startTime":1720.056,"endTime":1722.286,"body":"you get, I'll have a little bit of that."},{"speaker":"Tom Raftery","startTime":1722.286,"endTime":1724.2060000000001,"body":"One, a little bit of that one,"},{"speaker":"Tom Raftery","startTime":1722.286,"endTime":1724.2060000000001,"body":"a little bit of that one, and"},{"speaker":"Tom Raftery","startTime":1724.626,"endTime":1725.766,"body":"then you you're good to go."},{"speaker":"Tom Raftery","startTime":1725.766,"endTime":1726.726,"body":"So it's really cool."},{"speaker":"Tom Raftery","startTime":1726.846,"endTime":1727.4460000000001,"body":"It's really cool."},{"speaker":"Juli Lassow","startTime":1727.596,"endTime":1730.2060000000001,"body":"Well, when you think about"},{"speaker":"Juli Lassow","startTime":1727.596,"endTime":1730.2060000000001,"body":"not, it wasn't that long ago, where"},{"speaker":"Juli Lassow","startTime":1730.211,"endTime":1733.911,"body":"it was kind of interesting to bring"},{"speaker":"Juli Lassow","startTime":1730.211,"endTime":1733.911,"body":"your own packing parcel  or shopping"},{"speaker":"Juli Lassow","startTime":1733.911,"endTime":1738.261,"body":"tote to a grocery store or convenience"},{"speaker":"Juli Lassow","startTime":1733.911,"endTime":1738.261,"body":"store or do Targets or whatnot."},{"speaker":"Juli Lassow","startTime":1738.681,"endTime":1742.106,"body":"And now I think I've got a"},{"speaker":"Juli Lassow","startTime":1738.681,"endTime":1742.106,"body":"handful of them in my car."},{"speaker":"Juli Lassow","startTime":1742.106,"endTime":1744.6860000000001,"body":"I've got one in every one of my purses,"},{"speaker":"Juli Lassow","startTime":1742.106,"endTime":1744.6860000000001,"body":"cuz you never know when you're gonna"},{"speaker":"Juli Lassow","startTime":1744.691,"endTime":1745.856,"body":"have to pop into the shop quick."},{"speaker":"Juli Lassow","startTime":1746.226,"endTime":1748.326,"body":"But now I it's just part of my routine."},{"speaker":"Juli Lassow","startTime":1748.326,"endTime":1750.126,"body":"I've changed that behavior."},{"speaker":"Juli Lassow","startTime":1750.396,"endTime":1753.786,"body":"And that's what, again, the really smart"},{"speaker":"Juli Lassow","startTime":1750.396,"endTime":1753.786,"body":"brands and retailers are doing is they"},{"speaker":"Juli Lassow","startTime":1753.786,"endTime":1758.046,"body":"are building a system that you can be"},{"speaker":"Juli Lassow","startTime":1753.786,"endTime":1758.046,"body":"a part of a flywheel where it's just,"},{"speaker":"Juli Lassow","startTime":1758.046,"endTime":1760.116,"body":"it's easy and you see a value in it."},{"speaker":"Juli Lassow","startTime":1760.116,"endTime":1762.726,"body":"So you get to customize exactly"},{"speaker":"Juli Lassow","startTime":1760.116,"endTime":1762.726,"body":"what you wanna bring home."},{"speaker":"Juli Lassow","startTime":1763.171,"endTime":1767.0410000000002,"body":"I get to not have plastic bags, littering"},{"speaker":"Juli Lassow","startTime":1763.171,"endTime":1767.0410000000002,"body":"my house when I don't need them."},{"speaker":"Juli Lassow","startTime":1767.281,"endTime":1768.511,"body":"And it just makes it easy."},{"speaker":"Juli Lassow","startTime":1768.5710000000001,"endTime":1772.631,"body":"And I have a,  reusable tote, that's it's"},{"speaker":"Juli Lassow","startTime":1768.5710000000001,"endTime":1772.631,"body":"I can't remember what the fabric is, but"},{"speaker":"Juli Lassow","startTime":1772.631,"endTime":1776.951,"body":"it's a rip stop fabric so that I don't"},{"speaker":"Juli Lassow","startTime":1772.631,"endTime":1776.951,"body":"have a ripped paper bag or a plastic bag."},{"speaker":"Juli Lassow","startTime":1776.951,"endTime":1779.921,"body":"And having all of my groceries or my"},{"speaker":"Juli Lassow","startTime":1776.951,"endTime":1779.921,"body":"purchases rolling around the bottom"},{"speaker":"Juli Lassow","startTime":1779.9260000000002,"endTime":1784.058,"body":"of my car And so it's those behavior"},{"speaker":"Juli Lassow","startTime":1779.9260000000002,"endTime":1784.058,"body":"changes that in a decade or so."},{"speaker":"Juli Lassow","startTime":1784.208,"endTime":1787.988,"body":"Yeah, we probably even less, we're gonna"},{"speaker":"Juli Lassow","startTime":1784.208,"endTime":1787.988,"body":"be bringing our reusable totes out to"},{"speaker":"Juli Lassow","startTime":1787.988,"endTime":1791.953,"body":"eat, and that's just gonna be expected"},{"speaker":"Juli Lassow","startTime":1787.988,"endTime":1791.953,"body":"and  it's a fun way to think about"},{"speaker":"Juli Lassow","startTime":1791.953,"endTime":1796.213,"body":"how we can be as consumers be part of"},{"speaker":"Juli Lassow","startTime":1791.953,"endTime":1796.213,"body":"the solution, which is so empowering."},{"speaker":"Tom Raftery","startTime":1796.448,"endTime":1796.738,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1796.928,"endTime":1797.538,"body":"Yeah, yeah, yeah."},{"speaker":"Tom Raftery","startTime":1798.038,"endTime":1800.088,"body":"Juli, we're coming towards"},{"speaker":"Tom Raftery","startTime":1798.038,"endTime":1800.088,"body":"the end of the podcast."},{"speaker":"Tom Raftery","startTime":1800.088,"endTime":1804.6480000000001,"body":"Now, is there any question I haven't asked"},{"speaker":"Tom Raftery","startTime":1800.088,"endTime":1804.6480000000001,"body":"that you wish I had, or any aspect of this"},{"speaker":"Tom Raftery","startTime":1804.653,"endTime":1808.478,"body":"that we've not touched on, that you think"},{"speaker":"Tom Raftery","startTime":1804.653,"endTime":1808.478,"body":"it's important for people to be aware of?"},{"speaker":"Juli Lassow","startTime":1809.701,"endTime":1813.461,"body":"One thing that I'm excited"},{"speaker":"Juli Lassow","startTime":1809.701,"endTime":1813.461,"body":"to see, come into being, and we're"},{"speaker":"Juli Lassow","startTime":1813.461,"endTime":1817.271,"body":"hearing more about this and then I'm"},{"speaker":"Juli Lassow","startTime":1813.461,"endTime":1817.271,"body":"hoping we're in a pretty short horizon"},{"speaker":"Juli Lassow","startTime":1817.271,"endTime":1821.981,"body":"here, but when you think about the"},{"speaker":"Juli Lassow","startTime":1817.271,"endTime":1821.981,"body":"nutrition label for food, I think that"},{"speaker":"Juli Lassow","startTime":1821.981,"endTime":1825.5810000000001,"body":"really started to unlock some awareness"},{"speaker":"Juli Lassow","startTime":1821.981,"endTime":1825.5810000000001,"body":"in what we were putting in our body and"},{"speaker":"Juli Lassow","startTime":1825.5810000000001,"endTime":1828.701,"body":"how to think about building a balanced"},{"speaker":"Juli Lassow","startTime":1825.5810000000001,"endTime":1828.701,"body":"diet for yourself and for your family."},{"speaker":"Juli Lassow","startTime":1829.211,"endTime":1833.861,"body":"And I'm excited to see how that"},{"speaker":"Juli Lassow","startTime":1829.211,"endTime":1833.861,"body":"translates into a sustainability label."},{"speaker":"Juli Lassow","startTime":1833.981,"endTime":1837.421,"body":"And I think people are calling it"},{"speaker":"Juli Lassow","startTime":1833.981,"endTime":1837.421,"body":"different things, but the idea is how"},{"speaker":"Juli Lassow","startTime":1837.421,"endTime":1842.941,"body":"can we become more informed as consumers"},{"speaker":"Juli Lassow","startTime":1837.421,"endTime":1842.941,"body":"and even shift that perspective from"},{"speaker":"Juli Lassow","startTime":1843.271,"endTime":1848.021,"body":"consuming to being users of goods"},{"speaker":"Juli Lassow","startTime":1843.271,"endTime":1848.021,"body":"and being more thoughtful in those"},{"speaker":"Juli Lassow","startTime":1848.021,"endTime":1850.031,"body":"purchases and having a be more informed."},{"speaker":"Juli Lassow","startTime":1850.481,"endTime":1853.001,"body":"There's so much of a challenge"},{"speaker":"Juli Lassow","startTime":1850.481,"endTime":1853.001,"body":"right now with moving past the"},{"speaker":"Juli Lassow","startTime":1853.006,"endTime":1856.031,"body":"idea of greenwashing, where you're"},{"speaker":"Juli Lassow","startTime":1853.006,"endTime":1856.031,"body":"seeing claims on labels that are"},{"speaker":"Juli Lassow","startTime":1856.871,"endTime":1860.231,"body":"you know, uses 10% less"},{"speaker":"Juli Lassow","startTime":1856.871,"endTime":1860.231,"body":"water or 50% organic."},{"speaker":"Juli Lassow","startTime":1860.231,"endTime":1864.0510000000002,"body":"And it's, it doesn't really"},{"speaker":"Juli Lassow","startTime":1860.231,"endTime":1864.0510000000002,"body":"communicate the true impact of"},{"speaker":"Juli Lassow","startTime":1864.0510000000002,"endTime":1865.941,"body":"what you are deciding to purchase."},{"speaker":"Juli Lassow","startTime":1866.421,"endTime":1868.761,"body":"And so it's an element"},{"speaker":"Juli Lassow","startTime":1866.421,"endTime":1868.761,"body":"of truth in advertising."},{"speaker":"Juli Lassow","startTime":1868.761,"endTime":1870.531,"body":"It's an element of education."},{"speaker":"Juli Lassow","startTime":1870.5910000000001,"endTime":1873.271,"body":"And again, it's an element"},{"speaker":"Juli Lassow","startTime":1870.5910000000001,"endTime":1873.271,"body":"of that buy-in, and so , I'm"},{"speaker":"Juli Lassow","startTime":1873.271,"endTime":1874.8010000000002,"body":"excited to see where that goes."},{"speaker":"Juli Lassow","startTime":1875.131,"endTime":1878.761,"body":"As I mentioned, coming outta"},{"speaker":"Juli Lassow","startTime":1875.131,"endTime":1878.761,"body":"circulitics, you get a circularity score."},{"speaker":"Juli Lassow","startTime":1879.346,"endTime":1882.7160000000001,"body":"And my vision, my dream state"},{"speaker":"Juli Lassow","startTime":1879.346,"endTime":1882.7160000000001,"body":"would be able to have people be"},{"speaker":"Juli Lassow","startTime":1882.746,"endTime":1885.4460000000001,"body":"conversant with what circularity is."},{"speaker":"Juli Lassow","startTime":1885.4460000000001,"endTime":1887.636,"body":"And so be to be able to understand"},{"speaker":"Juli Lassow","startTime":1885.4460000000001,"endTime":1887.636,"body":"what is a good amount of"},{"speaker":"Juli Lassow","startTime":1887.636,"endTime":1890.126,"body":"circularity that meets my needs."},{"speaker":"Juli Lassow","startTime":1890.126,"endTime":1893.816,"body":"It's fit to purpose for my needs and"},{"speaker":"Juli Lassow","startTime":1890.126,"endTime":1893.816,"body":"my, values and I can shop accordingly."},{"speaker":"Juli Lassow","startTime":1894.2060000000001,"endTime":1897.056,"body":"So the more transparency that we"},{"speaker":"Juli Lassow","startTime":1894.2060000000001,"endTime":1897.056,"body":"see it at the consumer good level."},{"speaker":"Juli Lassow","startTime":1897.421,"endTime":1900.931,"body":"And a way to be able to access"},{"speaker":"Juli Lassow","startTime":1897.421,"endTime":1900.931,"body":"that in a concise, easy way is"},{"speaker":"Juli Lassow","startTime":1900.931,"endTime":1902.488,"body":"something I'm very excited about."},{"speaker":"Juli Lassow","startTime":1902.548,"endTime":1905.851,"body":"So I would just put that out to the"},{"speaker":"Juli Lassow","startTime":1902.548,"endTime":1905.851,"body":"audience to watch and listen for that,"},{"speaker":"Juli Lassow","startTime":1905.901,"endTime":1909.131,"body":"in the,  coming months and hopefully,"},{"speaker":"Juli Lassow","startTime":1905.901,"endTime":1909.131,"body":"hopefully not too distant future."},{"speaker":"Tom Raftery","startTime":1909.486,"endTime":1912.198,"body":"Yeah, no, it's, it's a point"},{"speaker":"Tom Raftery","startTime":1909.486,"endTime":1912.198,"body":"well made and I've mentioned this before."},{"speaker":"Tom Raftery","startTime":1912.248,"endTime":1914.978,"body":"You know, to your point"},{"speaker":"Tom Raftery","startTime":1912.248,"endTime":1914.978,"body":"nutrition labels on food, there"},{"speaker":"Tom Raftery","startTime":1914.978,"endTime":1916.178,"body":"should be something similar."},{"speaker":"Tom Raftery","startTime":1916.528,"endTime":1921.2830000000001,"body":"I buy an oat milk here in,"},{"speaker":"Tom Raftery","startTime":1916.528,"endTime":1921.2830000000001,"body":"Spain, it's an international one."},{"speaker":"Tom Raftery","startTime":1921.2830000000001,"endTime":1923.953,"body":"It's called Oatly and"},{"speaker":"Tom Raftery","startTime":1921.2830000000001,"endTime":1923.953,"body":"I use it for my coffee."},{"speaker":"Tom Raftery","startTime":1924.733,"endTime":1928.5430000000001,"body":"And they have the carbon footprint of each"},{"speaker":"Tom Raftery","startTime":1924.733,"endTime":1928.5430000000001,"body":"container on the side of the container."},{"speaker":"Tom Raftery","startTime":1928.813,"endTime":1932.083,"body":"You know, I think it's 13 grams"},{"speaker":"Tom Raftery","startTime":1928.813,"endTime":1932.083,"body":"CO2 or something per container if"},{"speaker":"Tom Raftery","startTime":1932.083,"endTime":1937.153,"body":"I remember correctly, probably not,"},{"speaker":"Tom Raftery","startTime":1932.083,"endTime":1937.153,"body":"but anyway, but that information"},{"speaker":"Tom Raftery","startTime":1937.603,"endTime":1939.313,"body":"outta context is meaningless."},{"speaker":"Tom Raftery","startTime":1939.823,"endTime":1942.073,"body":"So it's not until it's mandated."},{"speaker":"Tom Raftery","startTime":1942.478,"endTime":1945.298,"body":"That all companies put"},{"speaker":"Tom Raftery","startTime":1942.478,"endTime":1945.298,"body":"the carbon footprint."},{"speaker":"Tom Raftery","startTime":1945.358,"endTime":1950.038,"body":"I can then cross compare because I"},{"speaker":"Tom Raftery","startTime":1945.358,"endTime":1950.038,"body":"don't know if I have a liter of cow"},{"speaker":"Tom Raftery","startTime":1950.038,"endTime":1953.458,"body":"milk versus soy milk versus oat milk."},{"speaker":"Tom Raftery","startTime":1953.458,"endTime":1955.9180000000001,"body":"I don't know which one has"},{"speaker":"Tom Raftery","startTime":1953.458,"endTime":1955.9180000000001,"body":"the lower carbon footprint."},{"speaker":"Tom Raftery","startTime":1956.1280000000002,"endTime":1959.3680000000002,"body":"So I just continue to buy"},{"speaker":"Tom Raftery","startTime":1956.1280000000002,"endTime":1959.3680000000002,"body":"Oatly because I like it."},{"speaker":"Tom Raftery","startTime":1959.428,"endTime":1961.798,"body":"I know it's less than"},{"speaker":"Tom Raftery","startTime":1959.428,"endTime":1961.798,"body":"cow milk, for example."},{"speaker":"Tom Raftery","startTime":1962.438,"endTime":1963.818,"body":"So that that's great."},{"speaker":"Tom Raftery","startTime":1964.403,"endTime":1967.0130000000001,"body":"If I had a way of cross comparing,"},{"speaker":"Tom Raftery","startTime":1964.403,"endTime":1967.0130000000001,"body":"if it was mandated, the way the"},{"speaker":"Tom Raftery","startTime":1967.0130000000001,"endTime":1971.093,"body":"nutrition labels are mandated to say,"},{"speaker":"Tom Raftery","startTime":1967.0130000000001,"endTime":1971.093,"body":"you know, you have to put it on for"},{"speaker":"Tom Raftery","startTime":1971.093,"endTime":1974.393,"body":"everything that you manufacture, then"},{"speaker":"Tom Raftery","startTime":1971.093,"endTime":1974.393,"body":"it would be far better for everybody."},{"speaker":"Juli Lassow","startTime":1975.413,"endTime":1976.163,"body":"Absolutely."},{"speaker":"Juli Lassow","startTime":1976.223,"endTime":1976.823,"body":"Absolutely."},{"speaker":"Juli Lassow","startTime":1976.823,"endTime":1980.963,"body":"And I love the idea of starting with"},{"speaker":"Juli Lassow","startTime":1976.823,"endTime":1980.963,"body":"food and I think you bring up a good"},{"speaker":"Juli Lassow","startTime":1980.968,"endTime":1984.98,"body":"point that food industry is probably"},{"speaker":"Juli Lassow","startTime":1980.968,"endTime":1984.98,"body":"out further on this than consumer goods,"},{"speaker":"Juli Lassow","startTime":1984.98,"endTime":1986.8400000000001,"body":"but it doesn't need to stop there."},{"speaker":"Juli Lassow","startTime":1987.1200000000001,"endTime":1989.515,"body":"So I think that the scale and"},{"speaker":"Juli Lassow","startTime":1987.1200000000001,"endTime":1989.515,"body":"the impact has the potential"},{"speaker":"Juli Lassow","startTime":1989.515,"endTime":1990.835,"body":"to be pretty significant."},{"speaker":"Tom Raftery","startTime":1991.7,"endTime":1992.31,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1992.97,"endTime":1997.3300000000002,"body":"Juli, that's been really interesting if"},{"speaker":"Tom Raftery","startTime":1992.97,"endTime":1997.3300000000002,"body":"people want to know more about yourself"},{"speaker":"Tom Raftery","startTime":1997.54,"endTime":2001.53,"body":"or circularity or any of the topics"},{"speaker":"Tom Raftery","startTime":1997.54,"endTime":2001.53,"body":"we discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":2001.8,"endTime":2002.88,"body":"where would you have me direct them?"},{"speaker":"Juli Lassow","startTime":2004.05,"endTime":2006.6000000000001,"body":"Yeah, well, two"},{"speaker":"Juli Lassow","startTime":2004.05,"endTime":2006.6000000000001,"body":"places, one, I am active on"},{"speaker":"Juli Lassow","startTime":2006.605,"endTime":2008.1000000000001,"body":"LinkedIn, so you can find me there."},{"speaker":"Juli Lassow","startTime":2008.3500000000001,"endTime":2012.25,"body":"So it's Juli, J U L I, and"},{"speaker":"Juli Lassow","startTime":2008.3500000000001,"endTime":2012.25,"body":"then Lassow L A S S O W."},{"speaker":"Juli Lassow","startTime":2012.45,"endTime":2014.6100000000001,"body":"And I'm sure this will be"},{"speaker":"Juli Lassow","startTime":2012.45,"endTime":2014.6100000000001,"body":"capturing the show notes as well."},{"speaker":"Juli Lassow","startTime":2014.8300000000002,"endTime":2017.4,"body":"But please feel free to reach"},{"speaker":"Juli Lassow","startTime":2014.8300000000002,"endTime":2017.4,"body":"out, love to connect on LinkedIn."},{"speaker":"Juli Lassow","startTime":2017.8200000000002,"endTime":2021.315,"body":"And then I've got a wealth of"},{"speaker":"Juli Lassow","startTime":2017.8200000000002,"endTime":2021.315,"body":"resources on my website as well."},{"speaker":"Juli Lassow","startTime":2021.315,"endTime":2024.675,"body":"And that's at jhl-solutions.com."},{"speaker":"Juli Lassow","startTime":2025.315,"endTime":2028.145,"body":"And I'm sure that'll be in  the notes"},{"speaker":"Juli Lassow","startTime":2025.315,"endTime":2028.145,"body":"as well, but, please come visit there."},{"speaker":"Juli Lassow","startTime":2028.145,"endTime":2032.588,"body":"You can access my email there as well, and"},{"speaker":"Juli Lassow","startTime":2028.145,"endTime":2032.588,"body":"please feel free to reach out and drop in."},{"speaker":"Juli Lassow","startTime":2032.588,"endTime":2034.3980000000001,"body":"I clearly am very excited"},{"speaker":"Juli Lassow","startTime":2032.588,"endTime":2034.3980000000001,"body":"about circularity."},{"speaker":"Juli Lassow","startTime":2034.3980000000001,"endTime":2035.778,"body":"There's always so much to learn."},{"speaker":"Juli Lassow","startTime":2036.028,"endTime":2038.998,"body":"Today's conversation is a really"},{"speaker":"Juli Lassow","startTime":2036.028,"endTime":2038.998,"body":"great example, so I would love"},{"speaker":"Juli Lassow","startTime":2039.0030000000002,"endTime":2040.078,"body":"to keep the conversation going."},{"speaker":"Tom Raftery","startTime":2040.348,"endTime":2041.068,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2041.1280000000002,"endTime":2041.3680000000002,"body":"Juli."},{"speaker":"Tom Raftery","startTime":2041.3680000000002,"endTime":2041.9080000000001,"body":"It's been great."},{"speaker":"Tom Raftery","startTime":2042.1180000000002,"endTime":2043.798,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2042.1180000000002,"endTime":2043.798,"body":"on the podcast today."},{"speaker":"Juli Lassow","startTime":2044.728,"endTime":2045.6580000000001,"body":"I so appreciate it, Tom."},{"speaker":"Juli Lassow","startTime":2045.6580000000001,"endTime":2046.228,"body":"It was a delight."},{"speaker":"Juli Lassow","startTime":2046.228,"endTime":2046.978,"body":"Thank you for having me."},{"speaker":"Tom Raftery","startTime":2048.95,"endTime":2050.69,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2048.95,"endTime":2050.69,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2051.0499999999997,"endTime":2052.13,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2052.82,"endTime":2056.36,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":2052.82,"endTime":2056.36,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":2056.36,"endTime":2061.46,"body":"email to Tom dot Raftery @ sap.com or"},{"speaker":"Tom Raftery","startTime":2056.36,"endTime":2061.46,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2062.27,"endTime":2064.82,"body":"If you liked the show, please don't"},{"speaker":"Tom Raftery","startTime":2062.27,"endTime":2064.82,"body":"forget to subscribe to it in your"},{"speaker":"Tom Raftery","startTime":2064.82,"endTime":2068.81,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2064.82,"endTime":2068.81,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2069.47,"endTime":2072.68,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2069.47,"endTime":2072.68,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2072.68,"endTime":2075.5,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":2072.68,"endTime":2075.5,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":2076.31,"endTime":2078.58,"body":"Thanks catch you all next time."}]}