{"version":"1.0.0","segments":[{"speaker":"Alexis Normand","startTime":3.783,"endTime":7.541,"body":"I'm of course"},{"speaker":"Alexis Normand","startTime":3.783,"endTime":7.541,"body":"optimistic for our business, but also"},{"speaker":"Alexis Normand","startTime":7.541,"endTime":12.221,"body":"optimistic that people can come to the"},{"speaker":"Alexis Normand","startTime":7.541,"endTime":12.221,"body":"realization that embracing the, the"},{"speaker":"Alexis Normand","startTime":12.221,"endTime":17.211,"body":"energy transition right now is in, not"},{"speaker":"Alexis Normand","startTime":12.221,"endTime":17.211,"body":"just in their long term interest, but"},{"speaker":"Alexis Normand","startTime":17.216,"endTime":19.359,"body":"in their short term business interest."},{"speaker":"Alexis Normand","startTime":19.659,"endTime":21.039,"body":"It's a huge opportunity."},{"speaker":"Alexis Normand","startTime":21.069,"endTime":22.329,"body":"Net zero will happen."},{"speaker":"Alexis Normand","startTime":23.109,"endTime":25.159,"body":"So, hopefully we can help accelerate that"},{"speaker":"Tom Raftery","startTime":25.292,"endTime":27.452,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":25.292,"endTime":27.452,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":27.452,"endTime":28.772,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":29.012,"endTime":31.172,"body":"This is the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":31.412,"endTime":34.802,"body":"The number one podcast, showcasing best"},{"speaker":"Tom Raftery","startTime":31.412,"endTime":34.802,"body":"practices in climate emission reductions."},{"speaker":"Tom Raftery","startTime":35.762,"endTime":37.612,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":38.252,"endTime":42.032,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":38.252,"endTime":42.032,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":42.152,"endTime":44.552,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":46.722,"endTime":47.232,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":47.232,"endTime":49.122,"body":"Welcome to the Climate 21 Podcast."},{"speaker":"Tom Raftery","startTime":49.127,"endTime":53.352,"body":"My name is Tom Raftery and"},{"speaker":"Tom Raftery","startTime":49.127,"endTime":53.352,"body":"with me on the podcast today, I"},{"speaker":"Tom Raftery","startTime":53.352,"endTime":54.942,"body":"have my special guest, Alexis."},{"speaker":"Tom Raftery","startTime":55.242,"endTime":56.892,"body":"Alexis, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":56.892,"endTime":58.692,"body":"Would you like to introduce yourself?"},{"speaker":"Alexis Normand","startTime":59.922,"endTime":60.702,"body":"Yes, Tom."},{"speaker":"Alexis Normand","startTime":60.768,"endTime":62.628,"body":"so happy to be with you here today."},{"speaker":"Alexis Normand","startTime":62.992,"endTime":64.237,"body":"I'm Alexis Normand."},{"speaker":"Alexis Normand","startTime":64.252,"endTime":66.958,"body":"I'm the ceo, co-founder of, Greenly."},{"speaker":"Alexis Normand","startTime":67.358,"endTime":71.658,"body":"A tech company that helps,"},{"speaker":"Alexis Normand","startTime":67.358,"endTime":71.658,"body":"SMBs, tackle climate change."},{"speaker":"Tom Raftery","startTime":72.363,"endTime":72.783,"body":"Okay."},{"speaker":"Tom Raftery","startTime":73.233,"endTime":76.603,"body":"And how are you helping"},{"speaker":"Tom Raftery","startTime":73.233,"endTime":76.603,"body":"SMBs tackle climate change?"},{"speaker":"Alexis Normand","startTime":77.808,"endTime":78.198,"body":"Sure."},{"speaker":"Alexis Normand","startTime":78.498,"endTime":85.793,"body":"So, Essentially, we are helping these"},{"speaker":"Alexis Normand","startTime":78.498,"endTime":85.793,"body":"companies to start their climate"},{"speaker":"Alexis Normand","startTime":85.793,"endTime":91.338,"body":"journey by first providing a baseline"},{"speaker":"Alexis Normand","startTime":85.793,"endTime":91.338,"body":"of their greenhouse gas emissions."},{"speaker":"Alexis Normand","startTime":91.401,"endTime":94.491,"body":"And I think everyone is going to do it."},{"speaker":"Alexis Normand","startTime":94.491,"endTime":97.041,"body":"So big, small companies alike."},{"speaker":"Alexis Normand","startTime":97.431,"endTime":102.831,"body":"And if it hasn't happened until now,"},{"speaker":"Alexis Normand","startTime":97.431,"endTime":102.831,"body":"is because measuring your emissions"},{"speaker":"Alexis Normand","startTime":102.837,"endTime":107.747,"body":"disclosing your carbon footprint,"},{"speaker":"Alexis Normand","startTime":102.837,"endTime":107.747,"body":"reducing them was mostly a consultancy"},{"speaker":"Alexis Normand","startTime":107.777,"endTime":114.05,"body":"based process, which required a ton"},{"speaker":"Alexis Normand","startTime":107.777,"endTime":114.05,"body":"of expertise and was costly, time"},{"speaker":"Alexis Normand","startTime":114.05,"endTime":115.83,"body":"consuming, and so on and so forth."},{"speaker":"Alexis Normand","startTime":116.15,"endTime":121.43,"body":"So we look at this as we need"},{"speaker":"Alexis Normand","startTime":116.15,"endTime":121.43,"body":"essentially a quick books or fresh"},{"speaker":"Alexis Normand","startTime":121.43,"endTime":125.13,"body":"books for carbon accounting so that"},{"speaker":"Alexis Normand","startTime":121.43,"endTime":125.13,"body":"anyone can start his climate journey."},{"speaker":"Alexis Normand","startTime":125.7,"endTime":132.2,"body":"And what that means is essentially"},{"speaker":"Alexis Normand","startTime":125.7,"endTime":132.2,"body":"offering a platform whereby the work"},{"speaker":"Alexis Normand","startTime":132.23,"endTime":137.25,"body":"that is involved in doing this is, is"},{"speaker":"Alexis Normand","startTime":132.23,"endTime":137.25,"body":"made as easy as possible by streamlining"},{"speaker":"Alexis Normand","startTime":137.25,"endTime":143.19,"body":"the steps, by automating the data"},{"speaker":"Alexis Normand","startTime":137.25,"endTime":143.19,"body":"collection, automating the analytics,"},{"speaker":"Alexis Normand","startTime":143.79,"endTime":148.937,"body":"training the person doing this in the"},{"speaker":"Alexis Normand","startTime":143.79,"endTime":148.937,"body":"organization with uh, equipping him, I"},{"speaker":"Alexis Normand","startTime":149.207,"endTime":153.707,"body":"would say with the basic concepts of where"},{"speaker":"Alexis Normand","startTime":149.207,"endTime":153.707,"body":"are emissions and so on and so forth."},{"speaker":"Alexis Normand","startTime":153.712,"endTime":159.827,"body":"So essentially focusing, you know, on"},{"speaker":"Alexis Normand","startTime":153.712,"endTime":159.827,"body":"a clear, simple, design, transparent"},{"speaker":"Alexis Normand","startTime":159.827,"endTime":164.712,"body":"process that helps you streamline"},{"speaker":"Alexis Normand","startTime":159.827,"endTime":164.712,"body":"the GHG emissions measurement."},{"speaker":"Tom Raftery","startTime":165.322,"endTime":166.582,"body":"Okay, fantastic."},{"speaker":"Tom Raftery","startTime":166.637,"endTime":172.154,"body":"This is something that, as you rightly"},{"speaker":"Tom Raftery","startTime":166.637,"endTime":172.154,"body":"point out, has often been done through"},{"speaker":"Tom Raftery","startTime":172.364,"endTime":179.204,"body":"consultants and done, you tend to"},{"speaker":"Tom Raftery","startTime":172.364,"endTime":179.204,"body":"think mostly by the larger companies."},{"speaker":"Tom Raftery","startTime":179.444,"endTime":185.414,"body":"So did you tackle the SMB space"},{"speaker":"Tom Raftery","startTime":179.444,"endTime":185.414,"body":"because it was A, unaddressed,"},{"speaker":"Tom Raftery","startTime":185.774,"endTime":190.694,"body":"or B, because you think it's more"},{"speaker":"Tom Raftery","startTime":185.774,"endTime":190.694,"body":"important, or C, all of the above?"},{"speaker":"Alexis Normand","startTime":192.304,"endTime":196.353,"body":"Yeah, it's well"},{"speaker":"Alexis Normand","startTime":192.304,"endTime":196.353,"body":"I think we, we were a young tech"},{"speaker":"Alexis Normand","startTime":196.353,"endTime":199.659,"body":"company, you know, we're, we're"},{"speaker":"Alexis Normand","startTime":196.353,"endTime":199.659,"body":"we're going to celebrate our third"},{"speaker":"Alexis Normand","startTime":199.659,"endTime":201.279,"body":"birthday at the end of this month."},{"speaker":"Alexis Normand","startTime":201.293,"endTime":202.866,"body":"So it's happened very quickly."},{"speaker":"Alexis Normand","startTime":203.156,"endTime":207.746,"body":"And when you, when you launch a"},{"speaker":"Alexis Normand","startTime":203.156,"endTime":207.746,"body":"company, you, what's super important"},{"speaker":"Alexis Normand","startTime":207.746,"endTime":209.986,"body":"is to have very short feedback loops."},{"speaker":"Alexis Normand","startTime":210.614,"endTime":215.75,"body":"So, you need to test, you need to"},{"speaker":"Alexis Normand","startTime":210.614,"endTime":215.75,"body":"learn, and your growth is essentially"},{"speaker":"Alexis Normand","startTime":215.75,"endTime":220.559,"body":"a function of how fast you launch"},{"speaker":"Alexis Normand","startTime":215.75,"endTime":220.559,"body":"this you know, test and learn process."},{"speaker":"Alexis Normand","startTime":220.979,"endTime":225.444,"body":"So, to, and essentially our work"},{"speaker":"Alexis Normand","startTime":220.979,"endTime":225.444,"body":"building, the, the product has been"},{"speaker":"Alexis Normand","startTime":225.449,"endTime":230.344,"body":"how do we take a consultancy based"},{"speaker":"Alexis Normand","startTime":225.449,"endTime":230.344,"body":"process and, and streamline it."},{"speaker":"Alexis Normand","startTime":230.614,"endTime":234.094,"body":"And so how do we iterate and,"},{"speaker":"Alexis Normand","startTime":230.614,"endTime":234.094,"body":"and create something that works"},{"speaker":"Alexis Normand","startTime":234.094,"endTime":235.397,"body":"for as many people as possible?"},{"speaker":"Alexis Normand","startTime":235.805,"endTime":240.755,"body":"And you know, I don't, I I actually,"},{"speaker":"Alexis Normand","startTime":235.805,"endTime":240.755,"body":"you know, was a consultant myself."},{"speaker":"Alexis Normand","startTime":240.755,"endTime":244.323,"body":"I have a lot of respect for these"},{"speaker":"Alexis Normand","startTime":240.755,"endTime":244.323,"body":"guys, and they, they have, know,"},{"speaker":"Alexis Normand","startTime":244.643,"endTime":247.833,"body":"standardized the carbon accounting"},{"speaker":"Alexis Normand","startTime":244.643,"endTime":247.833,"body":"process, they invented the notion"},{"speaker":"Alexis Normand","startTime":247.833,"endTime":249.633,"body":"of scope one, two, and three."},{"speaker":"Alexis Normand","startTime":250.052,"endTime":253.558,"body":"So I think we, we have to give"},{"speaker":"Alexis Normand","startTime":250.052,"endTime":253.558,"body":"the pioneers of carbon accounting"},{"speaker":"Alexis Normand","startTime":253.622,"endTime":257.836,"body":"credit, you know, to, for having"},{"speaker":"Alexis Normand","startTime":253.622,"endTime":257.836,"body":"built the analytical tools."},{"speaker":"Alexis Normand","startTime":258.254,"endTime":263.125,"body":"But of course, as is the case with"},{"speaker":"Alexis Normand","startTime":258.254,"endTime":263.125,"body":"experts, they, they tend to keep"},{"speaker":"Alexis Normand","startTime":263.125,"endTime":267.518,"body":"their knowledge to themselves and"},{"speaker":"Alexis Normand","startTime":263.125,"endTime":267.518,"body":"it's not the same job democratizing"},{"speaker":"Alexis Normand","startTime":268.01,"endTime":269.3,"body":"this to, to more people."},{"speaker":"Alexis Normand","startTime":269.66,"endTime":277.559,"body":"So, to do that we thought that it would"},{"speaker":"Alexis Normand","startTime":269.66,"endTime":277.559,"body":"be easier to begin socializing our,"},{"speaker":"Alexis Normand","startTime":277.559,"endTime":279.959,"body":"our work, our platform to SMBs There."},{"speaker":"Alexis Normand","startTime":279.959,"endTime":282.209,"body":"They're, the sales cycle are much shorter,"},{"speaker":"Tom Raftery","startTime":282.519,"endTime":282.849,"body":"Right."},{"speaker":"Alexis Normand","startTime":282.9,"endTime":286.025,"body":"But also you know,"},{"speaker":"Alexis Normand","startTime":282.9,"endTime":286.025,"body":"we, we were from the start super"},{"speaker":"Alexis Normand","startTime":286.025,"endTime":290.518,"body":"transparent with our first customers"},{"speaker":"Alexis Normand","startTime":286.025,"endTime":290.518,"body":"that we were going to co-build the"},{"speaker":"Alexis Normand","startTime":290.518,"endTime":295.096,"body":"product with them and that whatever the"},{"speaker":"Alexis Normand","startTime":290.518,"endTime":295.096,"body":"platform didn't have, you know, our, our"},{"speaker":"Alexis Normand","startTime":295.096,"endTime":297.716,"body":"customer success guys would complement."},{"speaker":"Alexis Normand","startTime":297.716,"endTime":300.656,"body":"And we were working with a lot of"},{"speaker":"Alexis Normand","startTime":297.716,"endTime":300.656,"body":"tech companies who had themselves"},{"speaker":"Alexis Normand","startTime":300.656,"endTime":301.616,"body":"been through that process."},{"speaker":"Alexis Normand","startTime":301.908,"endTime":305.477,"body":"And it's also why we, we"},{"speaker":"Alexis Normand","startTime":301.908,"endTime":305.477,"body":"have so many tech customers."},{"speaker":"Alexis Normand","startTime":305.482,"endTime":307.727,"body":"Sometimes they are unicorns in Europe."},{"speaker":"Alexis Normand","startTime":308.087,"endTime":310.667,"body":"It's because they, they,"},{"speaker":"Alexis Normand","startTime":308.087,"endTime":310.667,"body":"they understood the vision."},{"speaker":"Alexis Normand","startTime":310.727,"endTime":311.507,"body":"They liked it."},{"speaker":"Alexis Normand","startTime":311.507,"endTime":313.037,"body":"They thought it was the way to go."},{"speaker":"Alexis Normand","startTime":313.502,"endTime":315.174,"body":"And so they helped us get there."},{"speaker":"Alexis Normand","startTime":315.279,"endTime":317.889,"body":"So that's the, the first"},{"speaker":"Alexis Normand","startTime":315.279,"endTime":317.889,"body":"part of the answer."},{"speaker":"Alexis Normand","startTime":318.189,"endTime":322.209,"body":"Now, the product three years down"},{"speaker":"Alexis Normand","startTime":318.189,"endTime":322.209,"body":"the road is becoming very mature."},{"speaker":"Alexis Normand","startTime":322.729,"endTime":326.349,"body":"So we, we now have something"},{"speaker":"Alexis Normand","startTime":322.729,"endTime":326.349,"body":"that is probably actually better"},{"speaker":"Alexis Normand","startTime":326.349,"endTime":330.789,"body":"than a lot of manual processes"},{"speaker":"Alexis Normand","startTime":326.349,"endTime":330.789,"body":"that you have with consultancies."},{"speaker":"Alexis Normand","startTime":331.119,"endTime":336.12,"body":"So we, we are able to, to work"},{"speaker":"Alexis Normand","startTime":331.119,"endTime":336.12,"body":"with enterprise but we've built a"},{"speaker":"Alexis Normand","startTime":336.15,"endTime":342.138,"body":"high velocity growth machine that"},{"speaker":"Alexis Normand","startTime":336.15,"endTime":342.138,"body":"is more um, adapted to, to midsize"},{"speaker":"Alexis Normand","startTime":342.143,"endTime":343.968,"body":"accounts, then large enterprises."},{"speaker":"Alexis Normand","startTime":344.178,"endTime":348.498,"body":"So we're in that phase now of"},{"speaker":"Alexis Normand","startTime":344.178,"endTime":348.498,"body":"closing our first 10 15 enterprise."},{"speaker":"Alexis Normand","startTime":348.828,"endTime":353.342,"body":"But what we've discovered is our real"},{"speaker":"Alexis Normand","startTime":348.828,"endTime":353.342,"body":"added value for these guys because they"},{"speaker":"Alexis Normand","startTime":353.342,"endTime":358.644,"body":"all have uh, If you take the, you know,"},{"speaker":"Alexis Normand","startTime":353.342,"endTime":358.644,"body":"the, the loreals of this world and all"},{"speaker":"Alexis Normand","startTime":358.649,"endTime":363.624,"body":"the big enterprise, they, they all have"},{"speaker":"Alexis Normand","startTime":358.649,"endTime":363.624,"body":"a lot of experts in house who are very"},{"speaker":"Alexis Normand","startTime":363.624,"endTime":369.023,"body":"good already, and you're, you're kind of"},{"speaker":"Alexis Normand","startTime":363.624,"endTime":369.023,"body":"displacing them if you're, you're bringing"},{"speaker":"Alexis Normand","startTime":369.023,"endTime":370.793,"body":"in a, a new tool or a new process."},{"speaker":"Alexis Normand","startTime":371.429,"endTime":372.173,"body":"And that's hard."},{"speaker":"Alexis Normand","startTime":372.546,"endTime":377.22,"body":"but what is easy on the other hand is"},{"speaker":"Alexis Normand","startTime":372.546,"endTime":377.22,"body":"what we are helping them is helping"},{"speaker":"Alexis Normand","startTime":377.22,"endTime":381.87,"body":"them fill a gap, which is how do these"},{"speaker":"Alexis Normand","startTime":377.22,"endTime":381.87,"body":"people engage their supply chain?"},{"speaker":"Alexis Normand","startTime":382.44,"endTime":387.347,"body":"So we've gained expertise basically"},{"speaker":"Alexis Normand","startTime":382.44,"endTime":387.347,"body":"making carbon accounting for"},{"speaker":"Alexis Normand","startTime":387.347,"endTime":389.247,"body":"mid-size companies, super productive."},{"speaker":"Alexis Normand","startTime":389.247,"endTime":391.404,"body":"And that is to save much cheaper as well."},{"speaker":"Alexis Normand","startTime":391.524,"endTime":394.705,"body":"So, five to tenfold"},{"speaker":"Alexis Normand","startTime":391.524,"endTime":394.705,"body":"decrease and acceleration."},{"speaker":"Alexis Normand","startTime":395.01,"endTime":398.64,"body":"And so that won't help the enterprise"},{"speaker":"Alexis Normand","startTime":395.01,"endTime":398.64,"body":"where there's a lot of project management,"},{"speaker":"Alexis Normand","startTime":398.94,"endTime":404.617,"body":"but enterprises that start committing"},{"speaker":"Alexis Normand","startTime":398.94,"endTime":404.617,"body":"to reducing their emissions very quickly"},{"speaker":"Alexis Normand","startTime":404.617,"endTime":409.955,"body":"realise that it involves engaging their"},{"speaker":"Alexis Normand","startTime":404.617,"endTime":409.955,"body":"supply chain because a Loreal or or who,"},{"speaker":"Alexis Normand","startTime":409.985,"endTime":414.695,"body":"whoever, you know, whatever the, the big"},{"speaker":"Alexis Normand","startTime":409.985,"endTime":414.695,"body":"company, well, most of their emissions"},{"speaker":"Alexis Normand","startTime":414.695,"endTime":419.075,"body":"are actually from the products that they"},{"speaker":"Alexis Normand","startTime":414.695,"endTime":419.075,"body":"purchase, the transportations companies"},{"speaker":"Alexis 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from"},{"speaker":"Alexis Normand","startTime":440.752,"endTime":446.362,"body":"SMB mid-size to enterprise, but working"},{"speaker":"Alexis Normand","startTime":440.752,"endTime":446.362,"body":"with the purchasing departments and"},{"speaker":"Alexis Normand","startTime":446.367,"endTime":449.812,"body":"the CSR guy to engage the supply chain."},{"speaker":"Alexis Normand","startTime":449.812,"endTime":453.807,"body":"And that's a great business because then"},{"speaker":"Alexis Normand","startTime":449.812,"endTime":453.807,"body":"they become your distributors basically."},{"speaker":"Tom Raftery","startTime":455.257,"endTime":455.677,"body":"Very nice."},{"speaker":"Tom Raftery","startTime":455.887,"endTime":460.087,"body":"Cause that was gonna be my next"},{"speaker":"Tom Raftery","startTime":455.887,"endTime":460.087,"body":"question was, you know, Is there"},{"speaker":"Tom Raftery","startTime":460.087,"endTime":463.597,"body":"an appetite in SMBs for doing this?"},{"speaker":"Tom Raftery","startTime":463.597,"endTime":468.037,"body":"Because if you're in an smb, you've got"},{"speaker":"Tom Raftery","startTime":463.597,"endTime":468.037,"body":"a lot of stuff on your plate already"},{"speaker":"Tom Raftery","startTime":468.037,"endTime":472.327,"body":"and this whole carbon accounting thing,"},{"speaker":"Tom Raftery","startTime":468.037,"endTime":472.327,"body":"unless there's some kind of burning"},{"speaker":"Tom Raftery","startTime":472.327,"endTime":475.334,"body":"platform, there's other things that"},{"speaker":"Tom Raftery","startTime":472.327,"endTime":475.334,"body":"are probably higher priority, right?"},{"speaker":"Alexis Normand","startTime":476.613,"endTime":480.405,"body":"Well, of course, you"},{"speaker":"Alexis Normand","startTime":476.613,"endTime":480.405,"body":"know, I'm, I'm myself now the CEO"},{"speaker":"Alexis Normand","startTime":480.405,"endTime":482.625,"body":"of a hundred people, something smb."},{"speaker":"Alexis Normand","startTime":482.625,"endTime":486.996,"body":"So, you know, we, we are on a mission"},{"speaker":"Alexis Normand","startTime":482.625,"endTime":486.996,"body":"to decarbonize, but, you know, for,"},{"speaker":"Alexis Normand","startTime":487.026,"endTime":491.166,"body":"but we also have to get the business"},{"speaker":"Alexis Normand","startTime":487.026,"endTime":491.166,"body":"running and get more orders and so on."},{"speaker":"Alexis Normand","startTime":491.711,"endTime":496.119,"body":"So I think an important thing"},{"speaker":"Alexis Normand","startTime":491.711,"endTime":496.119,"body":"about what we do is to, to make it"},{"speaker":"Alexis Normand","startTime":496.119,"endTime":501.17,"body":"super clear that carbon disclosure,"},{"speaker":"Alexis Normand","startTime":496.119,"endTime":501.17,"body":"getting on a net zero trajectory"},{"speaker":"Alexis Normand","startTime":501.737,"endTime":504.047,"body":"is not an additional constraint."},{"speaker":"Alexis Normand","startTime":504.257,"endTime":507.497,"body":"It's something that aligns"},{"speaker":"Alexis Normand","startTime":504.257,"endTime":507.497,"body":"with your business trajectory."},{"speaker":"Alexis Normand","startTime":507.857,"endTime":513.228,"body":"So, if it's only seen as a you know,"},{"speaker":"Alexis Normand","startTime":507.857,"endTime":513.228,"body":"a regulatory thing that essentially"},{"speaker":"Alexis Normand","startTime":513.228,"endTime":518.777,"body":"it costs money and is like your"},{"speaker":"Alexis Normand","startTime":513.228,"endTime":518.777,"body":"IT security stuff and so on."},{"speaker":"Alexis Normand","startTime":519.447,"endTime":521.197,"body":"Well, that doesn't really work."},{"speaker":"Alexis Normand","startTime":521.487,"endTime":525.447,"body":"The, the customers that are the, the"},{"speaker":"Alexis Normand","startTime":521.487,"endTime":525.447,"body":"fastest to sign on are those that"},{"speaker":"Alexis Normand","startTime":525.447,"endTime":527.217,"body":"see that it benefits their business."},{"speaker":"Alexis Normand","startTime":527.667,"endTime":531.177,"body":"And, you know, I, I am"},{"speaker":"Alexis Normand","startTime":527.667,"endTime":531.177,"body":"not a, a moral judge."},{"speaker":"Alexis Normand","startTime":531.182,"endTime":536.445,"body":"I am not here to, you know, distribute"},{"speaker":"Alexis Normand","startTime":531.182,"endTime":536.445,"body":"good and bad points to my customer."},{"speaker":"Alexis Normand","startTime":536.445,"endTime":537.195,"body":"I'm I'm here."},{"speaker":"Alexis Normand","startTime":537.375,"endTime":540.215,"body":"I mean, Greenly is here"},{"speaker":"Alexis Normand","startTime":537.375,"endTime":540.215,"body":"to serve their interests."},{"speaker":"Alexis Normand","startTime":540.679,"endTime":545.58,"body":"And we try to essentially make the"},{"speaker":"Alexis Normand","startTime":540.679,"endTime":545.58,"body":"case that's, you know, working for the"},{"speaker":"Alexis Normand","startTime":545.58,"endTime":547.39,"body":"climate is working for your business."},{"speaker":"Alexis Normand","startTime":547.68,"endTime":552.0,"body":"And for some guys it's like totally"},{"speaker":"Alexis Normand","startTime":547.68,"endTime":552.0,"body":"obvious if you've set up a business"},{"speaker":"Alexis Normand","startTime":552.005,"endTime":556.421,"body":"that is a, you know, a more"},{"speaker":"Alexis Normand","startTime":552.005,"endTime":556.421,"body":"environmentally friendly shirt company"},{"speaker":"Alexis Normand","startTime":556.421,"endTime":557.921,"body":"or whatever, you wanna prove it."},{"speaker":"Alexis Normand","startTime":558.041,"endTime":559.197,"body":"So that's a no-brainer."},{"speaker":"Alexis Normand","startTime":559.264,"endTime":562.354,"body":"But then for all the other"},{"speaker":"Alexis Normand","startTime":559.264,"endTime":562.354,"body":"businesses, you know, the, the"},{"speaker":"Alexis Normand","startTime":562.504,"endTime":564.064,"body":"normal economy, so to speak."},{"speaker":"Alexis Normand","startTime":565.864,"endTime":567.274,"body":"You have different cases."},{"speaker":"Alexis Normand","startTime":567.34,"endTime":573.127,"body":"We see that B2B suppliers are"},{"speaker":"Alexis Normand","startTime":567.34,"endTime":573.127,"body":"increasingly judged by the larger"},{"speaker":"Alexis Normand","startTime":573.127,"endTime":575.12,"body":"enterprises on this criteria."},{"speaker":"Alexis Normand","startTime":575.12,"endTime":578.535,"body":"And I, and I really think there's"},{"speaker":"Alexis Normand","startTime":575.12,"endTime":578.535,"body":"been this trickle down effect"},{"speaker":"Alexis Normand","startTime":578.535,"endTime":583.335,"body":"of large companies committing to"},{"speaker":"Alexis Normand","startTime":578.535,"endTime":583.335,"body":"some net zero objective and then"},{"speaker":"Alexis Normand","startTime":583.815,"endTime":585.285,"body":"pushing it down the supply chain."},{"speaker":"Alexis Normand","startTime":585.285,"endTime":590.477,"body":"So, and the way that it's the, the"},{"speaker":"Alexis Normand","startTime":585.285,"endTime":590.477,"body":"good word spread, so to speak, is"},{"speaker":"Alexis Normand","startTime":590.747,"endTime":595.637,"body":"you have an industry leader, a a"},{"speaker":"Alexis Normand","startTime":590.747,"endTime":595.637,"body":"big supplier that starts to do this,"},{"speaker":"Alexis Normand","startTime":595.907,"endTime":600.677,"body":"communicates about it, it, it wins"},{"speaker":"Alexis Normand","startTime":595.907,"endTime":600.677,"body":"the deal, and then all its competitors"},{"speaker":"Alexis Normand","startTime":600.682,"endTime":602.747,"body":"realize they need to do it as well."},{"speaker":"Alexis Normand","startTime":602.752,"endTime":606.996,"body":"And that now, you know, like, getting"},{"speaker":"Alexis Normand","startTime":602.752,"endTime":606.996,"body":"ready for uh, you know, the energy"},{"speaker":"Alexis Normand","startTime":607.001,"endTime":611.408,"body":"transition is just as important"},{"speaker":"Alexis Normand","startTime":607.001,"endTime":611.408,"body":"as digitizing your business 10."},{"speaker":"Alexis Normand","startTime":611.478,"endTime":613.788,"body":"And I would like this"},{"speaker":"Alexis Normand","startTime":611.478,"endTime":613.788,"body":"to be true everywhere."},{"speaker":"Alexis Normand","startTime":613.788,"endTime":620.08,"body":"It's not it's something we definitely"},{"speaker":"Alexis Normand","startTime":613.788,"endTime":620.08,"body":"observe in continental Europe, in the uk."},{"speaker":"Alexis Normand","startTime":620.41,"endTime":626.17,"body":"It hasn't really started in the US So"},{"speaker":"Alexis Normand","startTime":620.41,"endTime":626.17,"body":"us you're still more at the enterprise"},{"speaker":"Alexis Normand","startTime":626.17,"endTime":627.64,"body":"level saying, Okay, what do we do?"},{"speaker":"Alexis Normand","startTime":627.98,"endTime":631.833,"body":"It hasn't trickled down completely or,"},{"speaker":"Alexis Normand","startTime":627.98,"endTime":631.833,"body":"or not as much as we would like it to,"},{"speaker":"Alexis Normand","startTime":632.133,"endTime":634.383,"body":"but, but we, we see the effect happening."},{"speaker":"Tom Raftery","startTime":634.858,"endTime":636.208,"body":"Yeah, yeah, yeah, yeah, yeah."},{"speaker":"Tom Raftery","startTime":636.208,"endTime":642.682,"body":"How do you deal with different reporting"},{"speaker":"Tom Raftery","startTime":636.208,"endTime":642.682,"body":"requirements in different geographies, or"},{"speaker":"Tom Raftery","startTime":642.682,"endTime":644.932,"body":"is that something that has come up at all?"},{"speaker":"Alexis Normand","startTime":646.004,"endTime":646.214,"body":"No."},{"speaker":"Alexis Normand","startTime":646.214,"endTime":646.994,"body":"Great question."},{"speaker":"Alexis Normand","startTime":647.108,"endTime":652.788,"body":"So yes, you know, the UK has"},{"speaker":"Alexis Normand","startTime":647.108,"endTime":652.788,"body":"C ecr, if I'm not mistaken."},{"speaker":"Alexis Normand","startTime":680.2280000000001,"endTime":683.4680000000001,"body":"France has something else"},{"speaker":"Alexis Normand","startTime":680.2280000000001,"endTime":683.4680000000001,"body":"called the Adam reporting."},{"speaker":"Alexis Normand","startTime":683.738,"endTime":685.2470000000001,"body":"And Germany has something."},{"speaker":"Alexis Normand","startTime":685.2470000000001,"endTime":689.8370000000001,"body":"The US doesn't really have much"},{"speaker":"Alexis Normand","startTime":685.2470000000001,"endTime":689.8370000000001,"body":"of a reporting requirement, but"},{"speaker":"Alexis Normand","startTime":689.8370000000001,"endTime":691.187,"body":"there are, there are standards."},{"speaker":"Alexis Normand","startTime":691.397,"endTime":696.167,"body":"So, well first of all there is"},{"speaker":"Alexis Normand","startTime":691.397,"endTime":696.167,"body":"already a, a global international"},{"speaker":"Alexis Normand","startTime":696.172,"endTime":698.927,"body":"standard called the the G HG protocol."},{"speaker":"Alexis Normand","startTime":699.2570000000001,"endTime":702.546,"body":"And so we are very insistent"},{"speaker":"Alexis Normand","startTime":699.2570000000001,"endTime":702.546,"body":"on the fact that we have not"},{"speaker":"Alexis Normand","startTime":702.546,"endTime":705.066,"body":"invented any sort of methodology."},{"speaker":"Alexis Normand","startTime":705.133,"endTime":708.351,"body":"We are essentially applying"},{"speaker":"Alexis Normand","startTime":705.133,"endTime":708.351,"body":"those global standards."},{"speaker":"Alexis Normand","startTime":708.681,"endTime":713.841,"body":"But then you need to, to translate"},{"speaker":"Alexis Normand","startTime":708.681,"endTime":713.841,"body":"your results into a reporting format"},{"speaker":"Alexis Normand","startTime":713.9010000000001,"endTime":716.691,"body":"that eases your, your customer's life."},{"speaker":"Alexis Normand","startTime":716.696,"endTime":720.09,"body":"So we, create basically"},{"speaker":"Alexis Normand","startTime":716.696,"endTime":720.09,"body":"these uh, reporting apps."},{"speaker":"Alexis Normand","startTime":720.1220000000001,"endTime":721.667,"body":"So I'll give you a few examples."},{"speaker":"Alexis Normand","startTime":721.697,"endTime":725.777,"body":"Large companies will, will want to"},{"speaker":"Alexis Normand","startTime":721.697,"endTime":725.777,"body":"disclose their emissions on the cdp, the"},{"speaker":"Alexis Normand","startTime":725.777,"endTime":730.2470000000001,"body":"Carbon Disclosure Project, because it's"},{"speaker":"Alexis Normand","startTime":725.777,"endTime":730.2470000000001,"body":"a, it's a global database where you can"},{"speaker":"Alexis Normand","startTime":730.307,"endTime":735.3370000000001,"body":"compare, you know, people along their,"},{"speaker":"Alexis Normand","startTime":730.307,"endTime":735.3370000000001,"body":"how, how far they've been disclosing you."},{"speaker":"Alexis Normand","startTime":735.8320000000001,"endTime":740.3080000000001,"body":"You have stuff in the finance area, you"},{"speaker":"Alexis Normand","startTime":735.8320000000001,"endTime":740.3080000000001,"body":"might uh, if you're doing the carbon"},{"speaker":"Alexis Normand","startTime":740.3080000000001,"endTime":745.6980000000001,"body":"footprint report of a private equity"},{"speaker":"Alexis Normand","startTime":740.3080000000001,"endTime":745.6980000000001,"body":"firm or an asset manager they might have"},{"speaker":"Alexis Normand","startTime":745.783,"endTime":752.677,"body":"signed on the data convergence project"},{"speaker":"Alexis Normand","startTime":745.783,"endTime":752.677,"body":"or they may be applying the T C F D task"},{"speaker":"Alexis Normand","startTime":752.677,"endTime":754.8480000000001,"body":"force for carbon disclosure standard."},{"speaker":"Alexis Normand","startTime":754.8480000000001,"endTime":759.1880000000001,"body":"And so it's, it's basically your"},{"speaker":"Alexis Normand","startTime":754.8480000000001,"endTime":759.1880000000001,"body":"accounting report plus a few other stuff."},{"speaker":"Alexis Normand","startTime":760.1080000000001,"endTime":762.378,"body":"But which is much easier to, to report."},{"speaker":"Alexis Normand","startTime":762.673,"endTime":768.403,"body":"So short answer is we have reporting"},{"speaker":"Alexis Normand","startTime":762.673,"endTime":768.403,"body":"apps, which is like a, a translation"},{"speaker":"Alexis Normand","startTime":768.403,"endTime":772.423,"body":"of the data that's in the platform"},{"speaker":"Alexis Normand","startTime":768.403,"endTime":772.423,"body":"into the format that you needed"},{"speaker":"Alexis Normand","startTime":772.423,"endTime":774.913,"body":"to, to be in for whoever is asking."},{"speaker":"Tom Raftery","startTime":775.4830000000001,"endTime":775.903,"body":"Okay."},{"speaker":"Tom Raftery","startTime":775.9630000000001,"endTime":782.263,"body":"And how do you get the information"},{"speaker":"Tom Raftery","startTime":775.9630000000001,"endTime":782.263,"body":"from your customers and translate"},{"speaker":"Tom Raftery","startTime":782.268,"endTime":784.5300000000001,"body":"that into carbon emissions."},{"speaker":"Alexis Normand","startTime":785.61,"endTime":786.0,"body":"Sure."},{"speaker":"Alexis Normand","startTime":786.24,"endTime":788.6400000000001,"body":"So that's the core of what we do."},{"speaker":"Alexis Normand","startTime":788.7070000000001,"endTime":794.269,"body":"And I, and so that core layer, you know,"},{"speaker":"Alexis Normand","startTime":788.7070000000001,"endTime":794.269,"body":"is, is made up of different stacks."},{"speaker":"Alexis Normand","startTime":794.355,"endTime":796.6590000000001,"body":"So there's a data collection stack."},{"speaker":"Alexis Normand","startTime":796.6890000000001,"endTime":801.017,"body":"There's a standards and you"},{"speaker":"Alexis Normand","startTime":796.6890000000001,"endTime":801.017,"body":"know, normalization stack."},{"speaker":"Alexis Normand","startTime":801.017,"endTime":806.1170000000001,"body":"There's a user experience stack,"},{"speaker":"Alexis Normand","startTime":801.017,"endTime":806.1170000000001,"body":"there's a auditability and compliance"},{"speaker":"Alexis Normand","startTime":806.1170000000001,"endTime":810.1220000000001,"body":"stack, and then there's a reporting"},{"speaker":"Alexis Normand","startTime":806.1170000000001,"endTime":810.1220000000001,"body":"analytics and reporting stack."},{"speaker":"Alexis Normand","startTime":810.3320000000001,"endTime":815.9490000000001,"body":"And so that very first step is about"},{"speaker":"Alexis Normand","startTime":810.3320000000001,"endTime":815.9490000000001,"body":"streamlining the data collection and."},{"speaker":"Alexis Normand","startTime":816.4240000000001,"endTime":817.6840000000001,"body":"Maybe just a step back."},{"speaker":"Alexis Normand","startTime":817.744,"endTime":819.634,"body":"So what data do we need to collect?"},{"speaker":"Alexis Normand","startTime":819.634,"endTime":823.8370000000001,"body":"So carbon footprinting right,"},{"speaker":"Alexis Normand","startTime":819.634,"endTime":823.8370000000001,"body":"is about quantifying all"},{"speaker":"Alexis Normand","startTime":823.8370000000001,"endTime":825.7570000000001,"body":"the activities of a company."},{"speaker":"Alexis Normand","startTime":826.167,"endTime":830.8290000000001,"body":"And then those quantities of activity,"},{"speaker":"Alexis Normand","startTime":826.167,"endTime":830.8290000000001,"body":"it might be how many miles you've"},{"speaker":"Alexis Normand","startTime":830.8290000000001,"endTime":835.869,"body":"driven, it might be how many gallons"},{"speaker":"Alexis Normand","startTime":830.8290000000001,"endTime":835.869,"body":"or liters of fuel you've purchased,"},{"speaker":"Alexis Normand","startTime":835.869,"endTime":841.3290000000001,"body":"how many kilowatt hours of electricity"},{"speaker":"Alexis Normand","startTime":835.869,"endTime":841.3290000000001,"body":"you've consumed, how many tons of steel"},{"speaker":"Alexis Normand","startTime":841.3290000000001,"endTime":842.859,"body":"you've bought, and so on and so forth."},{"speaker":"Alexis Normand","startTime":843.249,"endTime":846.609,"body":"So you, you, you quantify all"},{"speaker":"Alexis Normand","startTime":843.249,"endTime":846.609,"body":"that's relevant to the emissions."},{"speaker":"Alexis Normand","startTime":846.7130000000001,"endTime":851.513,"body":"And then you translate these quantities"},{"speaker":"Alexis Normand","startTime":846.7130000000001,"endTime":851.513,"body":"into carbon through this very important"},{"speaker":"Alexis Normand","startTime":851.513,"endTime":856.383,"body":"concept of emission factors, which"},{"speaker":"Alexis Normand","startTime":851.513,"endTime":856.383,"body":"are really ratio conversion ratios."},{"speaker":"Alexis Normand","startTime":856.383,"endTime":863.3860000000001,"body":"So, you know, uh, on average a kilometer"},{"speaker":"Alexis Normand","startTime":856.383,"endTime":863.3860000000001,"body":"of a car driven is like 200 grams of co2."},{"speaker":"Alexis Normand","startTime":863.6260000000001,"endTime":866.556,"body":"And of course it depends on"},{"speaker":"Alexis Normand","startTime":863.6260000000001,"endTime":866.556,"body":"the type of car and so on."},{"speaker":"Alexis Normand","startTime":866.831,"endTime":874.3720000000001,"body":"But a liter of fuel is 2.6 kilograms"},{"speaker":"Alexis Normand","startTime":866.831,"endTime":874.3720000000001,"body":"and and $80 of fuel is something else."},{"speaker":"Alexis Normand","startTime":874.5820000000001,"endTime":877.192,"body":"So, so you collect the"},{"speaker":"Alexis Normand","startTime":874.5820000000001,"endTime":877.192,"body":"information and you translate it."},{"speaker":"Alexis Normand","startTime":877.195,"endTime":880.388,"body":"And there are two types of"},{"speaker":"Alexis Normand","startTime":877.195,"endTime":880.388,"body":"information that you can collect."},{"speaker":"Alexis Normand","startTime":880.388,"endTime":882.25,"body":"There's what we call expenses."},{"speaker":"Alexis Normand","startTime":882.37,"endTime":887.4250000000001,"body":"So, you can collect all of a company's"},{"speaker":"Alexis Normand","startTime":882.37,"endTime":887.4250000000001,"body":"expenses and translate it into co2"},{"speaker":"Alexis Normand","startTime":887.4250000000001,"endTime":889.82,"body":"with monetary emissions factors."},{"speaker":"Alexis Normand","startTime":890.2120000000001,"endTime":894.402,"body":"And that's great because you can"},{"speaker":"Alexis Normand","startTime":890.2120000000001,"endTime":894.402,"body":"integrate directly with a company's e"},{"speaker":"Alexis Normand","startTime":894.402,"endTime":899.562,"body":"r p or accounting software, and you can"},{"speaker":"Alexis Normand","startTime":894.402,"endTime":899.562,"body":"scan all the expenses and translate it."},{"speaker":"Alexis Normand","startTime":899.565,"endTime":904.5120000000001,"body":"So the, the advantages of this is really"},{"speaker":"Alexis Normand","startTime":899.565,"endTime":904.5120000000001,"body":"fast and it's totally automatic, but the"},{"speaker":"Alexis Normand","startTime":904.7520000000001,"endTime":907.662,"body":"drawback is, you know, prices fluctuate."},{"speaker":"Alexis Normand","startTime":907.662,"endTime":912.046,"body":"They don't necessarily reflect the"},{"speaker":"Alexis Normand","startTime":907.662,"endTime":912.046,"body":"quantities of goods that you've purchased"},{"speaker":"Alexis Normand","startTime":912.046,"endTime":918.6110000000001,"body":"beyond you know, the, the amount so, Ba"},{"speaker":"Alexis Normand","startTime":912.046,"endTime":918.6110000000001,"body":"it allows you to baseline the big buckets,"},{"speaker":"Alexis Normand","startTime":918.6110000000001,"endTime":923.9810000000001,"body":"but it doesn't give you enough grain to,"},{"speaker":"Alexis Normand","startTime":918.6110000000001,"endTime":923.9810000000001,"body":"to really use this information beyond"},{"speaker":"Alexis Normand","startTime":923.9810000000001,"endTime":926.6610000000001,"body":"reporting to, to reduce your emission."},{"speaker":"Alexis Normand","startTime":926.951,"endTime":931.162,"body":"So it's much better to go after"},{"speaker":"Alexis Normand","startTime":926.951,"endTime":931.162,"body":"what we call activity based"},{"speaker":"Alexis Normand","startTime":931.1690000000001,"endTime":932.9960000000001,"body":"data and emission factors."},{"speaker":"Alexis Normand","startTime":932.9960000000001,"endTime":937.716,"body":"So, To give you an example, let's"},{"speaker":"Alexis Normand","startTime":932.9960000000001,"endTime":937.716,"body":"say you're, you're doing the carbon"},{"speaker":"Alexis Normand","startTime":937.716,"endTime":942.969,"body":"footprint of a tech company, so it's"},{"speaker":"Alexis Normand","startTime":937.716,"endTime":942.969,"body":"mostly services but their profile is"},{"speaker":"Alexis Normand","startTime":942.974,"endTime":945.1890000000001,"body":"very similar from one company to another."},{"speaker":"Alexis Normand","startTime":945.1890000000001,"endTime":946.9290000000001,"body":"We, we've done more than a hundred."},{"speaker":"Alexis Normand","startTime":946.9290000000001,"endTime":949.389,"body":"So, we've seen, you know,"},{"speaker":"Alexis Normand","startTime":946.9290000000001,"endTime":949.389,"body":"this happen over and over."},{"speaker":"Alexis Normand","startTime":949.989,"endTime":955.696,"body":"It's usually 50% of their emissions"},{"speaker":"Alexis Normand","startTime":949.989,"endTime":955.696,"body":"are linked to all their IT services."},{"speaker":"Alexis Normand","startTime":955.8760000000001,"endTime":960.8180000000001,"body":"So it's their purchase of computers,"},{"speaker":"Alexis Normand","startTime":955.8760000000001,"endTime":960.8180000000001,"body":"it's their consumption of cloud"},{"speaker":"Alexis Normand","startTime":960.8230000000001,"endTime":963.548,"body":"from AWS or Google or whatever."},{"speaker":"Alexis Normand","startTime":963.7280000000001,"endTime":966.998,"body":"It's all their web services,"},{"speaker":"Alexis Normand","startTime":963.7280000000001,"endTime":966.998,"body":"it's their ads and so on."},{"speaker":"Alexis Normand","startTime":967.298,"endTime":971.378,"body":"So if you take just a monetary"},{"speaker":"Alexis Normand","startTime":967.298,"endTime":971.378,"body":"approach on this, it gives you the"},{"speaker":"Alexis Normand","startTime":971.378,"endTime":975.0780000000001,"body":"big bucket, but it doesn't help you"},{"speaker":"Alexis Normand","startTime":971.378,"endTime":975.0780000000001,"body":"reduce the emissions of your cloud"},{"speaker":"Alexis Normand","startTime":975.4280000000001,"endTime":977.2280000000001,"body":"which is usually the biggest bucket."},{"speaker":"Alexis Normand","startTime":977.528,"endTime":983.378,"body":"So here you, you know that this is"},{"speaker":"Alexis Normand","startTime":977.528,"endTime":983.378,"body":"the important part and to, to do a"},{"speaker":"Alexis Normand","startTime":983.378,"endTime":988.6880000000001,"body":"good job at it, you have to take this"},{"speaker":"Alexis Normand","startTime":983.378,"endTime":988.6880000000001,"body":"activity based approach on your cloud,"},{"speaker":"Alexis Normand","startTime":988.9280000000001,"endTime":993.278,"body":"which is really about looking at your"},{"speaker":"Alexis Normand","startTime":988.9280000000001,"endTime":993.278,"body":"consumption and understanding how"},{"speaker":"Alexis Normand","startTime":993.278,"endTime":995.038,"body":"much electricity has been consumed."},{"speaker":"Alexis Normand","startTime":995.7650000000001,"endTime":1000.6,"body":"And translating this electricity into"},{"speaker":"Alexis Normand","startTime":995.7650000000001,"endTime":1000.6,"body":"carbon, which is usually different"},{"speaker":"Alexis Normand","startTime":1000.6,"endTime":1005.7,"body":"if it's in Ireland, in the uk, in"},{"speaker":"Alexis Normand","startTime":1000.6,"endTime":1005.7,"body":"France, in Norway, in the US and so on."},{"speaker":"Alexis Normand","startTime":1005.7600000000001,"endTime":1009.051,"body":"So, so to your original question,"},{"speaker":"Alexis Normand","startTime":1005.7600000000001,"endTime":1009.051,"body":"how do we collect this data?"},{"speaker":"Alexis Normand","startTime":1009.114,"endTime":1013.9140000000001,"body":"So we collect automatically expense"},{"speaker":"Alexis Normand","startTime":1009.114,"endTime":1013.9140000000001,"body":"data, but there are a number of other"},{"speaker":"Alexis Normand","startTime":1013.9140000000001,"endTime":1015.864,"body":"things that we can collect automatically."},{"speaker":"Alexis Normand","startTime":1016.3140000000001,"endTime":1018.548,"body":"So it could be cloud consumption."},{"speaker":"Alexis Normand","startTime":1018.6980000000001,"endTime":1020.168,"body":"When it comes to tech company."},{"speaker":"Alexis Normand","startTime":1020.4680000000001,"endTime":1026.419,"body":"It could be inventory data through"},{"speaker":"Alexis Normand","startTime":1020.4680000000001,"endTime":1026.419,"body":"Shopify or pimps type integrations"},{"speaker":"Alexis Normand","startTime":1026.419,"endTime":1028.549,"body":"with softwares for inventory."},{"speaker":"Alexis Normand","startTime":1028.549,"endTime":1029.479,"body":"It could be."},{"speaker":"Alexis Normand","startTime":1030.814,"endTime":1036.163,"body":"You know, travel data to integrations,"},{"speaker":"Alexis Normand","startTime":1030.814,"endTime":1036.163,"body":"to Concur or Expensify type"},{"speaker":"Alexis Normand","startTime":1036.343,"endTime":1037.777,"body":"softwares et cetera, et cetera."},{"speaker":"Alexis Normand","startTime":1037.777,"endTime":1041.857,"body":"So we have over a hundred"},{"speaker":"Alexis Normand","startTime":1037.777,"endTime":1041.857,"body":"integrations, but unfortunately"},{"speaker":"Alexis Normand","startTime":1041.884,"endTime":1043.654,"body":"the world is a complex thing."},{"speaker":"Alexis Normand","startTime":1043.654,"endTime":1046.903,"body":"So we don't have everything um, automated."},{"speaker":"Alexis Normand","startTime":1046.923,"endTime":1050.317,"body":"So there is still there are"},{"speaker":"Alexis Normand","startTime":1046.923,"endTime":1050.317,"body":"still some parts that uh,"},{"speaker":"Alexis Normand","startTime":1050.387,"endTime":1052.007,"body":"need to be collected manually."},{"speaker":"Alexis Normand","startTime":1052.3220000000001,"endTime":1056.563,"body":"But that's essentially our roadmap"},{"speaker":"Alexis Normand","startTime":1052.3220000000001,"endTime":1056.563,"body":"and our day to day job to reduce"},{"speaker":"Alexis Normand","startTime":1056.563,"endTime":1058.5230000000001,"body":"that part as much as possible."},{"speaker":"Alexis Normand","startTime":1059.0230000000001,"endTime":1062.0230000000001,"body":"And just to conclude on the"},{"speaker":"Alexis Normand","startTime":1059.0230000000001,"endTime":1062.0230000000001,"body":"question, at the end of the day,"},{"speaker":"Alexis Normand","startTime":1062.0230000000001,"endTime":1066.7630000000001,"body":"it's not totally automated yet, but"},{"speaker":"Alexis Normand","startTime":1062.0230000000001,"endTime":1066.7630000000001,"body":"we, we measure ourselves against"},{"speaker":"Alexis Normand","startTime":1066.7630000000001,"endTime":1068.914,"body":"the consultancy based process."},{"speaker":"Alexis Normand","startTime":1069.304,"endTime":1073.7740000000001,"body":"Where for a mid-size company, you,"},{"speaker":"Alexis Normand","startTime":1069.304,"endTime":1073.7740000000001,"body":"you'd be working four to six weeks."},{"speaker":"Alexis Normand","startTime":1074.144,"endTime":1078.3780000000002,"body":"Whereas our climate experts who"},{"speaker":"Alexis Normand","startTime":1074.144,"endTime":1078.3780000000002,"body":"support company will be doing"},{"speaker":"Alexis Normand","startTime":1078.3780000000002,"endTime":1082.578,"body":"anywhere between five and 15"},{"speaker":"Alexis Normand","startTime":1078.3780000000002,"endTime":1082.578,"body":"companies in that same time span."},{"speaker":"Alexis Normand","startTime":1082.578,"endTime":1087.228,"body":"So there's already a five to 10"},{"speaker":"Alexis Normand","startTime":1082.578,"endTime":1087.228,"body":"productivity increase just through"},{"speaker":"Alexis Normand","startTime":1087.228,"endTime":1088.972,"body":"this streamlining of data collection."},{"speaker":"Tom Raftery","startTime":1089.652,"endTime":1090.0720000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1090.0720000000001,"endTime":1090.5520000000001,"body":"Very good."},{"speaker":"Tom Raftery","startTime":1090.672,"endTime":1091.0320000000002,"body":"Very good."},{"speaker":"Tom Raftery","startTime":1091.512,"endTime":1097.422,"body":"And having baselined a company, can"},{"speaker":"Tom Raftery","startTime":1091.512,"endTime":1097.422,"body":"the company then, can you then work"},{"speaker":"Tom Raftery","startTime":1097.422,"endTime":1102.582,"body":"with the company, for example, to"},{"speaker":"Tom Raftery","startTime":1097.422,"endTime":1102.582,"body":"set science based targets and to"},{"speaker":"Tom Raftery","startTime":1102.582,"endTime":1104.382,"body":"measure and report against those?"},{"speaker":"Alexis Normand","startTime":1105.717,"endTime":1106.107,"body":"Sure."},{"speaker":"Alexis Normand","startTime":1106.317,"endTime":1110.5040000000001,"body":"So, as you point out the, the"},{"speaker":"Alexis Normand","startTime":1106.317,"endTime":1110.5040000000001,"body":"first step is this baseline."},{"speaker":"Alexis Normand","startTime":1110.5040000000001,"endTime":1117.115,"body":"It's the G HG reporting, But reporting"},{"speaker":"Alexis Normand","startTime":1110.5040000000001,"endTime":1117.115,"body":"without actionability is a bit pointless."},{"speaker":"Alexis Normand","startTime":1117.135,"endTime":1117.435,"body":"Right."},{"speaker":"Alexis Normand","startTime":1117.5240000000001,"endTime":1122.0430000000001,"body":"So, and, and plus the data is"},{"speaker":"Alexis Normand","startTime":1117.5240000000001,"endTime":1122.0430000000001,"body":"pretty abstract to most people."},{"speaker":"Alexis Normand","startTime":1122.0430000000001,"endTime":1125.7050000000002,"body":"You know, it's, it's hard to"},{"speaker":"Alexis Normand","startTime":1122.0430000000001,"endTime":1125.7050000000002,"body":"represent what a ton of CO2 is."},{"speaker":"Alexis Normand","startTime":1126.275,"endTime":1131.9950000000001,"body":"So, people will, will want to baseline"},{"speaker":"Alexis Normand","startTime":1126.275,"endTime":1131.9950000000001,"body":"themselves, but also benchmark themselves."},{"speaker":"Alexis Normand","startTime":1131.9950000000001,"endTime":1135.929,"body":"So, and that's where having a, a platform"},{"speaker":"Alexis Normand","startTime":1131.9950000000001,"endTime":1135.929,"body":"is interesting because you're measuring"},{"speaker":"Alexis Normand","startTime":1135.929,"endTime":1140.203,"body":"everybody along the same standards,"},{"speaker":"Alexis Normand","startTime":1135.929,"endTime":1140.203,"body":"the same emission factors and so on."},{"speaker":"Alexis Normand","startTime":1140.203,"endTime":1140.863,"body":"So we have."},{"speaker":"Alexis Normand","startTime":1141.353,"endTime":1143.483,"body":"We have about 700 customers now."},{"speaker":"Alexis Normand","startTime":1143.483,"endTime":1148.313,"body":"So there's a high level of comparability"},{"speaker":"Alexis Normand","startTime":1143.483,"endTime":1148.313,"body":"across these customers, and it tells"},{"speaker":"Alexis Normand","startTime":1148.313,"endTime":1152.976,"body":"you against, you know, similar type"},{"speaker":"Alexis Normand","startTime":1148.313,"endTime":1152.976,"body":"companies where you're where you"},{"speaker":"Alexis Normand","startTime":1152.981,"endTime":1154.776,"body":"stand out, what are the outliers."},{"speaker":"Alexis Normand","startTime":1154.776,"endTime":1159.47,"body":"Maybe you're like over traveling,"},{"speaker":"Alexis Normand","startTime":1154.776,"endTime":1159.47,"body":"using your plane or maybe your"},{"speaker":"Alexis Normand","startTime":1159.47,"endTime":1161.4470000000001,"body":"cloud is over the roof or whatever."},{"speaker":"Alexis Normand","startTime":1161.6670000000001,"endTime":1166.404,"body":"So, but to your question, once you've done"},{"speaker":"Alexis Normand","startTime":1161.6670000000001,"endTime":1166.404,"body":"this and you've identified the priority,"},{"speaker":"Alexis Normand","startTime":1166.584,"endTime":1172.4950000000001,"body":"it's a, about setting action plans, which"},{"speaker":"Alexis Normand","startTime":1166.584,"endTime":1172.4950000000001,"body":"of course is the hardest part but it, it's"},{"speaker":"Alexis Normand","startTime":1172.5,"endTime":1174.957,"body":"also where we, we begin to have impact."},{"speaker":"Alexis Normand","startTime":1174.997,"endTime":1179.729,"body":"So there are a number of things that"},{"speaker":"Alexis Normand","startTime":1174.997,"endTime":1179.729,"body":"you can do to reduce your emissions."},{"speaker":"Alexis Normand","startTime":1179.749,"endTime":1183.7630000000001,"body":"It depends obviously, on the type"},{"speaker":"Alexis Normand","startTime":1179.749,"endTime":1183.7630000000001,"body":"of emission that you have you"},{"speaker":"Alexis Normand","startTime":1183.7630000000001,"endTime":1188.2630000000001,"body":"can break it down in, into like"},{"speaker":"Alexis Normand","startTime":1183.7630000000001,"endTime":1188.2630000000001,"body":"two, I would say, directions."},{"speaker":"Alexis Normand","startTime":1188.2630000000001,"endTime":1193.179,"body":"One is reducing your consumption"},{"speaker":"Alexis Normand","startTime":1188.2630000000001,"endTime":1193.179,"body":"of what emits the most."},{"speaker":"Alexis Normand","startTime":1193.489,"endTime":1197.655,"body":"So you can, you know,  if I stay on"},{"speaker":"Alexis Normand","startTime":1193.489,"endTime":1197.655,"body":"my cloud example once you have a, a"},{"speaker":"Alexis Normand","startTime":1197.655,"endTime":1204.213,"body":"very good analysis of which instance"},{"speaker":"Alexis Normand","startTime":1197.655,"endTime":1204.213,"body":"of your VCPUs, your, your emit"},{"speaker":"Alexis Normand","startTime":1204.213,"endTime":1206.324,"body":"the most you can change the menu."},{"speaker":"Alexis Normand","startTime":1206.8790000000001,"endTime":1211.404,"body":"You can go to, you don't need a"},{"speaker":"Alexis Normand","startTime":1206.8790000000001,"endTime":1211.404,"body":"Rolls Royce to or, you know, an SUV"},{"speaker":"Alexis Normand","startTime":1211.614,"endTime":1213.534,"body":"to go buy your bread down the road."},{"speaker":"Alexis Normand","startTime":1213.564,"endTime":1214.707,"body":"You can take a bike."},{"speaker":"Alexis Normand","startTime":1214.797,"endTime":1219.387,"body":"So, so you, you can adapt the,"},{"speaker":"Alexis Normand","startTime":1214.797,"endTime":1219.387,"body":"the vehicle or you can adapt"},{"speaker":"Alexis Normand","startTime":1219.392,"endTime":1221.6970000000001,"body":"the V C P U to the actual task."},{"speaker":"Alexis Normand","startTime":1221.702,"endTime":1224.787,"body":"So you, and, and you can say the"},{"speaker":"Alexis Normand","startTime":1221.702,"endTime":1224.787,"body":"same thing about a food menu."},{"speaker":"Alexis Normand","startTime":1224.787,"endTime":1227.037,"body":"You can reduce the amount of meat versus."},{"speaker":"Alexis Normand","startTime":1227.127,"endTime":1228.057,"body":"Vegetables and so on."},{"speaker":"Alexis Normand","startTime":1228.057,"endTime":1230.307,"body":"So you can play on the mix basically."},{"speaker":"Alexis Normand","startTime":1230.3970000000002,"endTime":1231.583,"body":"So that's lever number one."},{"speaker":"Alexis Normand","startTime":1231.606,"endTime":1235.073,"body":"Then there is this notion if I stay"},{"speaker":"Alexis Normand","startTime":1231.606,"endTime":1235.073,"body":"on my cloud example of workload."},{"speaker":"Alexis Normand","startTime":1235.5430000000001,"endTime":1240.4750000000001,"body":"Sometimes it emits more because"},{"speaker":"Alexis Normand","startTime":1235.5430000000001,"endTime":1240.4750000000001,"body":"you, you're using the V C P U that"},{"speaker":"Alexis Normand","startTime":1240.625,"endTime":1244.9750000000001,"body":"everybody is using at the same time,"},{"speaker":"Alexis Normand","startTime":1240.625,"endTime":1244.9750000000001,"body":"and you could, if you change the mix,"},{"speaker":"Alexis Normand","startTime":1244.9750000000001,"endTime":1246.865,"body":"you, you are on the lower workload."},{"speaker":"Alexis Normand","startTime":1246.865,"endTime":1251.335,"body":"So AWS doesn't have to"},{"speaker":"Alexis Normand","startTime":1246.865,"endTime":1251.335,"body":"open more machines for you."},{"speaker":"Alexis Normand","startTime":1251.505,"endTime":1251.905,"body":"Basical."},{"speaker":"Alexis Normand","startTime":1252.04,"endTime":1254.22,"body":"And so, so this is the first bucket."},{"speaker":"Alexis Normand","startTime":1254.22,"endTime":1257.454,"body":"How do I reduce my consumption"},{"speaker":"Alexis Normand","startTime":1254.22,"endTime":1257.454,"body":"of what emits the most?"},{"speaker":"Alexis Normand","startTime":1257.47,"endTime":1261.13,"body":"And it doesn't mean stop"},{"speaker":"Alexis Normand","startTime":1257.47,"endTime":1261.13,"body":"consuming, it means replace it"},{"speaker":"Alexis Normand","startTime":1261.5800000000002,"endTime":1263.2,"body":"by something that consumes less."},{"speaker":"Alexis Normand","startTime":1263.44,"endTime":1268.04,"body":"We're not like anti-growth or"},{"speaker":"Alexis Normand","startTime":1263.44,"endTime":1268.04,"body":"what we're anti-carbon intensity"},{"speaker":"Alexis Normand","startTime":1268.25,"endTime":1269.3400000000001,"body":"growth, which is different."},{"speaker":"Alexis Normand","startTime":1269.88,"endTime":1275.44,"body":"Um, So bucket number one is reduce your"},{"speaker":"Alexis Normand","startTime":1269.88,"endTime":1275.44,"body":"emissions through your, what you consume."},{"speaker":"Alexis Normand","startTime":1275.8600000000001,"endTime":1282.857,"body":"And then bucket number two is reduce the"},{"speaker":"Alexis Normand","startTime":1275.8600000000001,"endTime":1282.857,"body":"energy intensity of your electricity."},{"speaker":"Alexis Normand","startTime":1283.1570000000002,"endTime":1288.077,"body":"So if I stay on my cloud example, I"},{"speaker":"Alexis Normand","startTime":1283.1570000000002,"endTime":1288.077,"body":"can consume less V C P, basically, or"},{"speaker":"Alexis Normand","startTime":1288.107,"endTime":1293.208,"body":"less electricity, but I can uh, the"},{"speaker":"Alexis Normand","startTime":1288.107,"endTime":1293.208,"body":"bucket number two is I can make sure my"},{"speaker":"Alexis Normand","startTime":1293.838,"endTime":1296.258,"body":"electricity is less carbon intensive."},{"speaker":"Alexis Normand","startTime":1296.698,"endTime":1302.816,"body":"So, so maybe all my data centers are"},{"speaker":"Alexis Normand","startTime":1296.698,"endTime":1302.816,"body":"in Poland and, you know, Poland is"},{"speaker":"Alexis Normand","startTime":1302.816,"endTime":1307.227,"body":"mostly coal power because they don't"},{"speaker":"Alexis Normand","startTime":1302.816,"endTime":1307.227,"body":"want any Russian gas in their country."},{"speaker":"Alexis Normand","startTime":1307.227,"endTime":1311.621,"body":"They, so they, they privilege"},{"speaker":"Alexis Normand","startTime":1307.227,"endTime":1311.621,"body":"their security over the climate."},{"speaker":"Alexis Normand","startTime":1312.736,"endTime":1313.856,"body":"Well, it is what it is."},{"speaker":"Alexis Normand","startTime":1313.88,"endTime":1319.775,"body":"But it means that if you move your"},{"speaker":"Alexis Normand","startTime":1313.88,"endTime":1319.775,"body":"data from Poland to Norway where it's"},{"speaker":"Alexis Normand","startTime":1319.775,"endTime":1325.517,"body":"all hydroelectricity then for the"},{"speaker":"Alexis Normand","startTime":1319.775,"endTime":1325.517,"body":"same amount of energy consumed your,"},{"speaker":"Alexis Normand","startTime":1325.517,"endTime":1327.317,"body":"your footprint has been divided by 10."},{"speaker":"Alexis Normand","startTime":1328.188,"endTime":1333.203,"body":"And, and so the, the energy mixed"},{"speaker":"Alexis Normand","startTime":1328.188,"endTime":1333.203,"body":"thing is a super powerful lever when"},{"speaker":"Alexis Normand","startTime":1333.203,"endTime":1335.7530000000002,"body":"it comes to consuming electricity."},{"speaker":"Alexis Normand","startTime":1335.963,"endTime":1340.0130000000001,"body":"And then of course, you in"},{"speaker":"Alexis Normand","startTime":1335.963,"endTime":1340.0130000000001,"body":"electricity as in data centers,"},{"speaker":"Alexis Normand","startTime":1340.018,"endTime":1341.423,"body":"you have this notion of workload."},{"speaker":"Alexis Normand","startTime":1341.693,"endTime":1346.1770000000001,"body":"So if you can, you know, do your"},{"speaker":"Alexis Normand","startTime":1341.693,"endTime":1346.1770000000001,"body":"laundry at night it'ss more efficient."},{"speaker":"Alexis Normand","startTime":1346.1770000000001,"endTime":1350.443,"body":"And if you do it while everybody"},{"speaker":"Alexis Normand","startTime":1346.1770000000001,"endTime":1350.443,"body":"else is doing it, I just took this"},{"speaker":"Alexis Normand","startTime":1350.443,"endTime":1354.703,"body":"example, but you, you could say the"},{"speaker":"Alexis Normand","startTime":1350.443,"endTime":1354.703,"body":"same about food, about transportation."},{"speaker":"Alexis Normand","startTime":1354.703,"endTime":1358.363,"body":"You know, you can decarbonize"},{"speaker":"Alexis Normand","startTime":1354.703,"endTime":1358.363,"body":"your, your transportation shifting"},{"speaker":"Alexis Normand","startTime":1358.363,"endTime":1360.463,"body":"from thermic to electricity."},{"speaker":"Alexis Normand","startTime":1360.463,"endTime":1364.813,"body":"It's, and you can charge on, on low"},{"speaker":"Alexis Normand","startTime":1360.463,"endTime":1364.813,"body":"carbon electricity and so on and so forth."},{"speaker":"Alexis Normand","startTime":1364.813,"endTime":1367.813,"body":"So, last word on this."},{"speaker":"Alexis Normand","startTime":1368.1580000000001,"endTime":1371.6680000000001,"body":"Obviously all this stuff"},{"speaker":"Alexis Normand","startTime":1368.1580000000001,"endTime":1371.6680000000001,"body":"is super industry specific."},{"speaker":"Alexis Normand","startTime":1371.998,"endTime":1374.108,"body":"So I took the, the tech example."},{"speaker":"Alexis Normand","startTime":1374.162,"endTime":1376.142,"body":"But in industry it's something else."},{"speaker":"Alexis Normand","startTime":1376.232,"endTime":1378.872,"body":"In asset management, it's something else."},{"speaker":"Alexis Normand","startTime":1378.872,"endTime":1380.162,"body":"In food, it's something else."},{"speaker":"Alexis Normand","startTime":1380.432,"endTime":1386.3120000000001,"body":"And so all this thinking we're, we're"},{"speaker":"Alexis Normand","startTime":1380.432,"endTime":1386.3120000000001,"body":"basically building action plans per"},{"speaker":"Alexis Normand","startTime":1386.3120000000001,"endTime":1388.8120000000001,"body":"industry with like scenario builders."},{"speaker":"Alexis Normand","startTime":1388.884,"endTime":1393.174,"body":"I, I, I keep talking, so I, I'll"},{"speaker":"Alexis Normand","startTime":1388.884,"endTime":1393.174,"body":"just add another thing and then"},{"speaker":"Alexis Normand","startTime":1393.174,"endTime":1394.7340000000002,"body":"you can change your suppliers."},{"speaker":"Alexis Normand","startTime":1394.7340000000002,"endTime":1397.374,"body":"You can engage them that"},{"speaker":"Alexis Normand","startTime":1394.7340000000002,"endTime":1397.374,"body":"I talked on already."},{"speaker":"Alexis Normand","startTime":1397.469,"endTime":1401.867,"body":"And last but not least, of course,"},{"speaker":"Alexis Normand","startTime":1397.469,"endTime":1401.867,"body":"there's this notion of offsetting but"},{"speaker":"Alexis Normand","startTime":1401.902,"endTime":1403.444,"body":"maybe I'll, I'll let you react first."},{"speaker":"Tom Raftery","startTime":1405.259,"endTime":1410.749,"body":"Yeah, I mean, offsetting"},{"speaker":"Tom Raftery","startTime":1405.259,"endTime":1410.749,"body":"is the, the is what we want to avoid, if"},{"speaker":"Tom Raftery","startTime":1410.749,"endTime":1413.179,"body":"at all possible, or at least minimize."},{"speaker":"Tom Raftery","startTime":1413.179,"endTime":1415.8790000000001,"body":"It's for that very, very hard"},{"speaker":"Tom Raftery","startTime":1413.179,"endTime":1415.8790000000001,"body":"carbon to get outta the system"},{"speaker":"Tom Raftery","startTime":1415.8790000000001,"endTime":1418.18,"body":"would be my way of looking at that."},{"speaker":"Tom Raftery","startTime":1418.51,"endTime":1421.78,"body":"Do everything possible before"},{"speaker":"Tom Raftery","startTime":1418.51,"endTime":1421.78,"body":"that and then for the last bits"},{"speaker":"Tom Raftery","startTime":1421.78,"endTime":1423.22,"body":"of carbon that you can't get out."},{"speaker":"Tom Raftery","startTime":1423.96,"endTime":1426.185,"body":"Maybe do some offsetting"},{"speaker":"Tom Raftery","startTime":1423.96,"endTime":1426.185,"body":"there to down to zero."},{"speaker":"Alexis Normand","startTime":1427.31,"endTime":1431.42,"body":"Yeah, so, so indeed I"},{"speaker":"Alexis Normand","startTime":1427.31,"endTime":1431.42,"body":"think that's the, the right approach."},{"speaker":"Alexis Normand","startTime":1431.45,"endTime":1437.156,"body":"Um, to say something like this, is a"},{"speaker":"Alexis Normand","startTime":1431.45,"endTime":1437.156,"body":"sign that you've already given quite some"},{"speaker":"Alexis Normand","startTime":1437.156,"endTime":1440.269,"body":"thought to the topic, but many of the."},{"speaker":"Alexis Normand","startTime":1440.9660000000001,"endTime":1445.875,"body":"you know, newcomers that we, we talked to"},{"speaker":"Alexis Normand","startTime":1440.9660000000001,"endTime":1445.875,"body":"about this topic may tell us, Look I am"},{"speaker":"Alexis Normand","startTime":1445.875,"endTime":1451.424,"body":"coming to you because I would like a, you"},{"speaker":"Alexis Normand","startTime":1445.875,"endTime":1451.424,"body":"know, carbon neutrality certificate or"},{"speaker":"Alexis Normand","startTime":1451.424,"endTime":1456.491,"body":"something like this, so that there's this"},{"speaker":"Alexis Normand","startTime":1451.424,"endTime":1456.491,"body":"idea which is out there that, you know,"},{"speaker":"Alexis Normand","startTime":1456.491,"endTime":1458.711,"body":"you measure your emissions, you're offset."},{"speaker":"Alexis Normand","startTime":1458.741,"endTime":1459.0710000000001,"body":"Okay."},{"speaker":"Alexis Normand","startTime":1459.0710000000001,"endTime":1459.8210000000001,"body":"Problem solved."},{"speaker":"Alexis Normand","startTime":1460.151,"endTime":1464.972,"body":"So, Some people I, you know, would"},{"speaker":"Alexis Normand","startTime":1460.151,"endTime":1464.972,"body":"say that that is akin to greenwashing."},{"speaker":"Alexis Normand","startTime":1465.4160000000002,"endTime":1468.8500000000001,"body":"I think it's the first step, you know,"},{"speaker":"Alexis Normand","startTime":1465.4160000000002,"endTime":1468.8500000000001,"body":"you're, you're, at least you've begun"},{"speaker":"Alexis Normand","startTime":1468.8500000000001,"endTime":1470.942,"body":"to take an interest in the topic."},{"speaker":"Alexis Normand","startTime":1470.942,"endTime":1475.721,"body":"But what is uh, slightly misleading"},{"speaker":"Alexis Normand","startTime":1470.942,"endTime":1475.721,"body":"about this approach is that no, the"},{"speaker":"Alexis Normand","startTime":1475.781,"endTime":1480.749,"body":"problem is not solved when you've offset"},{"speaker":"Alexis Normand","startTime":1475.781,"endTime":1480.749,"body":"it because you, you know, the, the"},{"speaker":"Alexis Normand","startTime":1480.749,"endTime":1483.372,"body":"world at large is not carbon neutral."},{"speaker":"Alexis Normand","startTime":1483.377,"endTime":1487.718,"body":"So even if you yourself say you've"},{"speaker":"Alexis Normand","startTime":1483.377,"endTime":1487.718,"body":"done your, your part and you've offset"},{"speaker":"Alexis Normand","startTime":1487.718,"endTime":1492.8110000000001,"body":"it, there aren't enough offsetting"},{"speaker":"Alexis Normand","startTime":1487.718,"endTime":1492.8110000000001,"body":"projects around to solve the problem."},{"speaker":"Alexis Normand","startTime":1493.203,"endTime":1497.8680000000002,"body":"So the, the principle of your action is,"},{"speaker":"Alexis Normand","startTime":1493.203,"endTime":1497.8680000000002,"body":"is, is not something you can generalise."},{"speaker":"Alexis Normand","startTime":1498.133,"endTime":1501.826,"body":"So, the right sequence would"},{"speaker":"Alexis Normand","startTime":1498.133,"endTime":1501.826,"body":"be measure, reduce and then"},{"speaker":"Alexis Normand","startTime":1501.826,"endTime":1503.476,"body":"offset what you can't measure."},{"speaker":"Alexis Normand","startTime":1503.76,"endTime":1506.0,"body":"And so, it's not just wording."},{"speaker":"Alexis Normand","startTime":1506.03,"endTime":1509.28,"body":"Uh, I think words in this"},{"speaker":"Alexis Normand","startTime":1506.03,"endTime":1509.28,"body":"case have a lot of importance."},{"speaker":"Alexis Normand","startTime":1509.28,"endTime":1512.6200000000001,"body":"It's more about so what we tell"},{"speaker":"Alexis Normand","startTime":1509.28,"endTime":1512.6200000000001,"body":"these customers is not to claim"},{"speaker":"Alexis Normand","startTime":1512.6200000000001,"endTime":1517.564,"body":"that they are carbon neutral,"},{"speaker":"Alexis Normand","startTime":1512.6200000000001,"endTime":1517.564,"body":"but to start a net zero journey."},{"speaker":"Alexis Normand","startTime":1517.97,"endTime":1521.3,"body":"Which can involve offsetting, and"},{"speaker":"Alexis Normand","startTime":1517.97,"endTime":1521.3,"body":"I'm not saying it's not part of the"},{"speaker":"Alexis Normand","startTime":1521.3,"endTime":1527.565,"body":"solution, it definitely is because even"},{"speaker":"Alexis Normand","startTime":1521.3,"endTime":1527.565,"body":"in 2050, if we, you know, have done"},{"speaker":"Alexis Normand","startTime":1527.565,"endTime":1531.7050000000002,"body":"everything we, we needed to, we'll still"},{"speaker":"Alexis Normand","startTime":1527.565,"endTime":1531.7050000000002,"body":"have to eat and move around and so on."},{"speaker":"Alexis Normand","startTime":1531.7050000000002,"endTime":1533.055,"body":"So there will still be emissions."},{"speaker":"Alexis Normand","startTime":1533.438,"endTime":1537.338,"body":"But offsetting only makes sense if we"},{"speaker":"Alexis Normand","startTime":1533.438,"endTime":1537.338,"body":"reduced our emissions massively first."},{"speaker":"Tom Raftery","startTime":1537.608,"endTime":1537.968,"body":"Correct."},{"speaker":"Tom Raftery","startTime":1537.998,"endTime":1538.718,"body":"Yeah, Yeah, yeah."},{"speaker":"Tom Raftery","startTime":1538.788,"endTime":1541.951,"body":"What kind of, I mean, you"},{"speaker":"Tom Raftery","startTime":1538.788,"endTime":1541.951,"body":"mentioned high tech, but what"},{"speaker":"Tom Raftery","startTime":1541.951,"endTime":1544.3210000000001,"body":"other industries are you serving?"},{"speaker":"Tom Raftery","startTime":1544.3210000000001,"endTime":1546.752,"body":"What other kind of customer"},{"speaker":"Tom Raftery","startTime":1544.3210000000001,"endTime":1546.752,"body":"buckets are you in?"},{"speaker":"Alexis Normand","startTime":1547.892,"endTime":1548.252,"body":"Sure."},{"speaker":"Alexis Normand","startTime":1548.261,"endTime":1549.358,"body":"Well, several."},{"speaker":"Alexis Normand","startTime":1549.4750000000001,"endTime":1555.761,"body":"One interesting one is the financial"},{"speaker":"Alexis Normand","startTime":1549.4750000000001,"endTime":1555.761,"body":"vertical and you know, finance I is"},{"speaker":"Alexis Normand","startTime":1556.0410000000002,"endTime":1561.0240000000001,"body":"interesting in itself to measure and"},{"speaker":"Alexis Normand","startTime":1556.0410000000002,"endTime":1561.0240000000001,"body":"reduce emissions because well basically,"},{"speaker":"Alexis Normand","startTime":1561.0240000000001,"endTime":1565.644,"body":"you know, people tend to respond to their"},{"speaker":"Alexis Normand","startTime":1561.0240000000001,"endTime":1565.644,"body":"investors when they ask you to something."},{"speaker":"Alexis Normand","startTime":1565.884,"endTime":1572.583,"body":"And so if getting to net zero becomes"},{"speaker":"Alexis Normand","startTime":1565.884,"endTime":1572.583,"body":"a requirement to get investments."},{"speaker":"Alexis Normand","startTime":1572.583,"endTime":1573.933,"body":"It's a super powerful lever."},{"speaker":"Alexis Normand","startTime":1574.0720000000001,"endTime":1579.3590000000002,"body":"So, so it's a, it's an industry"},{"speaker":"Alexis Normand","startTime":1574.0720000000001,"endTime":1579.3590000000002,"body":"that has been maturing to the topic."},{"speaker":"Alexis Normand","startTime":1579.3590000000002,"endTime":1583.188,"body":"I wouldn't say that you know, it's"},{"speaker":"Alexis Normand","startTime":1579.3590000000002,"endTime":1583.188,"body":"the first priority of asset managers."},{"speaker":"Alexis Normand","startTime":1583.64,"endTime":1587.797,"body":"But they have been under increasing"},{"speaker":"Alexis Normand","startTime":1583.64,"endTime":1587.797,"body":"pressure from regulators."},{"speaker":"Alexis Normand","startTime":1588.082,"endTime":1591.2350000000001,"body":"In Europe you have this"},{"speaker":"Alexis Normand","startTime":1588.082,"endTime":1591.2350000000001,"body":"regulation called the Sustainable"},{"speaker":"Alexis Normand","startTime":1591.2350000000001,"endTime":1592.585,"body":"Finance Disclosure Regulation."},{"speaker":"Alexis Normand","startTime":1593.3500000000001,"endTime":1598.972,"body":"Which essentially says that if you're an"},{"speaker":"Alexis Normand","startTime":1593.3500000000001,"endTime":1598.972,"body":"investment fund and you're thesis is about"},{"speaker":"Alexis Normand","startTime":1599.002,"endTime":1605.1960000000001,"body":"funding the energy transition or being,"},{"speaker":"Alexis Normand","startTime":1599.002,"endTime":1605.1960000000001,"body":"impact driven then you can no longer"},{"speaker":"Alexis Normand","startTime":1605.1960000000001,"endTime":1607.356,"body":"claim it because you've invested in Tesla."},{"speaker":"Alexis Normand","startTime":1607.392,"endTime":1609.582,"body":"You have to actually measure it."},{"speaker":"Alexis Normand","startTime":1609.8790000000001,"endTime":1615.549,"body":"And that means that they are required"},{"speaker":"Alexis Normand","startTime":1609.8790000000001,"endTime":1615.549,"body":"to track their own footprint and"},{"speaker":"Alexis Normand","startTime":1615.579,"endTime":1620.583,"body":"their footprint for asset managers,"},{"speaker":"Alexis Normand","startTime":1615.579,"endTime":1620.583,"body":"I mean, 98% in general of that"},{"speaker":"Alexis Normand","startTime":1620.588,"endTime":1624.553,"body":"footprint is the footprint of"},{"speaker":"Alexis Normand","startTime":1620.588,"endTime":1624.553,"body":"their portfolio of investments."},{"speaker":"Alexis Normand","startTime":1625.468,"endTime":1627.758,"body":"And so these guys end up"},{"speaker":"Alexis Normand","startTime":1625.468,"endTime":1627.758,"body":"becoming distributors."},{"speaker":"Alexis Normand","startTime":1627.784,"endTime":1632.271,"body":"And there's a specific methodology"},{"speaker":"Alexis Normand","startTime":1627.784,"endTime":1632.271,"body":"around measuring this because then"},{"speaker":"Alexis Normand","startTime":1632.275,"endTime":1636.785,"body":"it's essentially your emissions"},{"speaker":"Alexis Normand","startTime":1632.275,"endTime":1636.785,"body":"as a fund is a pro rata of your"},{"speaker":"Alexis Normand","startTime":1637.066,"endTime":1639.0240000000001,"body":"investment, you know, emissions."},{"speaker":"Alexis Normand","startTime":1639.3400000000001,"endTime":1641.045,"body":"But you, you have some leeway."},{"speaker":"Alexis Normand","startTime":1641.165,"endTime":1644.055,"body":"And so these guys end"},{"speaker":"Alexis Normand","startTime":1641.165,"endTime":1644.055,"body":"up becoming distributor."},{"speaker":"Alexis Normand","startTime":1644.0710000000001,"endTime":1650.098,"body":"And what's interesting too is that"},{"speaker":"Alexis Normand","startTime":1644.0710000000001,"endTime":1650.098,"body":"the, the central bank in Europe and"},{"speaker":"Alexis Normand","startTime":1650.098,"endTime":1653.875,"body":"and other places is saying, Well,"},{"speaker":"Alexis Normand","startTime":1650.098,"endTime":1653.875,"body":"you're gonna get a better interest"},{"speaker":"Alexis Normand","startTime":1653.875,"endTime":1656.213,"body":"rate if you're funding decarbonization."},{"speaker":"Alexis Normand","startTime":1656.573,"endTime":1660.242,"body":"So, so that ends up trickling down,"},{"speaker":"Alexis Normand","startTime":1656.573,"endTime":1660.242,"body":"you know, if you're borrowing to, if"},{"speaker":"Alexis Normand","startTime":1660.242,"endTime":1665.3300000000002,"body":"your private equity or LBO company and"},{"speaker":"Alexis Normand","startTime":1660.242,"endTime":1665.3300000000002,"body":"you're borrowing to purchase companies"},{"speaker":"Alexis Normand","startTime":1665.385,"endTime":1669.275,"body":"you're, you're getting a better deal"},{"speaker":"Alexis Normand","startTime":1665.385,"endTime":1669.275,"body":"if you borrow for decarbonization."},{"speaker":"Alexis Normand","startTime":1669.275,"endTime":1671.95,"body":"But you have to prove it, and"},{"speaker":"Alexis Normand","startTime":1669.275,"endTime":1671.95,"body":"you really have to invest in"},{"speaker":"Alexis Normand","startTime":1671.95,"endTime":1673.48,"body":"companies that have an impact."},{"speaker":"Alexis Normand","startTime":1673.75,"endTime":1679.42,"body":"So we see this as a, as a super"},{"speaker":"Alexis Normand","startTime":1673.75,"endTime":1679.42,"body":"powerful lever And having been"},{"speaker":"Alexis Normand","startTime":1679.42,"endTime":1680.95,"body":"in business for three years."},{"speaker":"Alexis Normand","startTime":1681.7,"endTime":1685.566,"body":"We've really seen an"},{"speaker":"Alexis Normand","startTime":1681.7,"endTime":1685.566,"body":"acceleration last year on this."},{"speaker":"Alexis Normand","startTime":1685.65,"endTime":1688.53,"body":"I think it's starting in the US again."},{"speaker":"Alexis Normand","startTime":1688.56,"endTime":1692.297,"body":"Uh, we, We, we've signed"},{"speaker":"Alexis Normand","startTime":1688.56,"endTime":1692.297,"body":"on quite a few companies."},{"speaker":"Alexis Normand","startTime":1692.6570000000002,"endTime":1697.439,"body":"The SEC, the Security Exchange"},{"speaker":"Alexis Normand","startTime":1692.6570000000002,"endTime":1697.439,"body":"Commission has announced that there"},{"speaker":"Alexis Normand","startTime":1697.6490000000001,"endTime":1700.6190000000001,"body":"will be an obligation to report"},{"speaker":"Alexis Normand","startTime":1697.6490000000001,"endTime":1700.6190000000001,"body":"your emissions if you're listed."},{"speaker":"Alexis Normand","startTime":1700.8890000000001,"endTime":1705.326,"body":"So any private equity firm wishing"},{"speaker":"Alexis Normand","startTime":1700.8890000000001,"endTime":1705.326,"body":"to list, you know, companies."},{"speaker":"Alexis Normand","startTime":1706.0910000000001,"endTime":1710.9370000000001,"body":"Company wishing to list itself needs"},{"speaker":"Alexis Normand","startTime":1706.0910000000001,"endTime":1710.9370000000001,"body":"to start thinking about these topics."},{"speaker":"Alexis Normand","startTime":1711.1470000000002,"endTime":1716.257,"body":"So, long story short, finance"},{"speaker":"Alexis Normand","startTime":1711.1470000000002,"endTime":1716.257,"body":"is a acceleration for the energy"},{"speaker":"Alexis Normand","startTime":1716.257,"endTime":1717.727,"body":"transition if it's done properly."},{"speaker":"Alexis Normand","startTime":1718.444,"endTime":1720.7540000000001,"body":"I'll try to be shorter"},{"speaker":"Alexis Normand","startTime":1718.444,"endTime":1720.7540000000001,"body":"on the other verticals."},{"speaker":"Alexis Normand","startTime":1720.877,"endTime":1724.242,"body":"The food vertical is interesting."},{"speaker":"Alexis Normand","startTime":1724.247,"endTime":1726.162,"body":"People want to eat healthier stuff."},{"speaker":"Alexis Normand","startTime":1726.192,"endTime":1730.252,"body":"They you know, you're, you're being"},{"speaker":"Alexis Normand","startTime":1726.192,"endTime":1730.252,"body":"told that uh, cutting down on meat"},{"speaker":"Alexis Normand","startTime":1730.2820000000002,"endTime":1735.337,"body":"is the single most impactful action"},{"speaker":"Alexis Normand","startTime":1730.2820000000002,"endTime":1735.337,"body":"that you can do as a person to reduce"},{"speaker":"Alexis Normand","startTime":1735.337,"endTime":1739.165,"body":"your emissions so distributors have"},{"speaker":"Alexis Normand","startTime":1735.337,"endTime":1739.165,"body":"noticed and they've also noticed"},{"speaker":"Alexis Normand","startTime":1739.4950000000001,"endTime":1743.814,"body":"that when they offer more sustainable"},{"speaker":"Alexis Normand","startTime":1739.4950000000001,"endTime":1743.814,"body":"products, their sales increases."},{"speaker":"Alexis Normand","startTime":1744.23,"endTime":1750.703,"body":"So we got a lot, we get a lot of uh, food"},{"speaker":"Alexis Normand","startTime":1744.23,"endTime":1750.703,"body":"distributors that want to, prove that and,"},{"speaker":"Alexis Normand","startTime":1750.903,"endTime":1757.219,"body":"and so disclose their emissions and also"},{"speaker":"Alexis Normand","startTime":1750.903,"endTime":1757.219,"body":"know which one of their products are more"},{"speaker":"Alexis Normand","startTime":1757.219,"endTime":1761.029,"body":"interesting alternatives and then, you"},{"speaker":"Alexis Normand","startTime":1757.219,"endTime":1761.029,"body":"know, put it in front of the customer."},{"speaker":"Alexis Normand","startTime":1761.671,"endTime":1765.201,"body":"Last vertical, I can say a"},{"speaker":"Alexis Normand","startTime":1761.671,"endTime":1765.201,"body":"word on perhaps is of course"},{"speaker":"Alexis Normand","startTime":1765.681,"endTime":1767.284,"body":"industry, which is a huge emitter."},{"speaker":"Alexis Normand","startTime":1767.3490000000002,"endTime":1769.209,"body":"And you know, the, they have."},{"speaker":"Alexis Normand","startTime":1770.3590000000002,"endTime":1771.932,"body":"Always had more requirements."},{"speaker":"Alexis Normand","startTime":1771.943,"endTime":1777.141,"body":"It's, it's a trickier topic"},{"speaker":"Alexis Normand","startTime":1771.943,"endTime":1777.141,"body":"because it, it's very much around"},{"speaker":"Alexis Normand","startTime":1777.141,"endTime":1781.101,"body":"the consumption of the machines,"},{"speaker":"Alexis Normand","startTime":1777.141,"endTime":1781.101,"body":"the facilities, all that stuff."},{"speaker":"Alexis Normand","startTime":1781.101,"endTime":1785.767,"body":"So the, the investments to"},{"speaker":"Alexis Normand","startTime":1781.101,"endTime":1785.767,"body":"decarbonize are much bigger."},{"speaker":"Alexis Normand","startTime":1785.834,"endTime":1791.614,"body":"But I think what's I've seen in"},{"speaker":"Alexis Normand","startTime":1785.834,"endTime":1791.614,"body":"this space is the big guys who are"},{"speaker":"Alexis Normand","startTime":1791.6190000000001,"endTime":1795.0040000000001,"body":"doing it already have been doing"},{"speaker":"Alexis Normand","startTime":1791.6190000000001,"endTime":1795.0040000000001,"body":"it for, for a couple of years."},{"speaker":"Alexis Normand","startTime":1795.334,"endTime":1800.434,"body":"And what's really picking up is this"},{"speaker":"Alexis Normand","startTime":1795.334,"endTime":1800.434,"body":"pressure down the supply chain to"},{"speaker":"Alexis Normand","startTime":1800.644,"endTime":1804.944,"body":"to small industries, you know, 50,"},{"speaker":"Alexis Normand","startTime":1800.644,"endTime":1804.944,"body":"100 employee industrial companies."},{"speaker":"Alexis Normand","startTime":1804.944,"endTime":1806.204,"body":"These guys are starting."},{"speaker":"Alexis Normand","startTime":1806.289,"endTime":1809.279,"body":"And so we, we help them"},{"speaker":"Alexis Normand","startTime":1806.289,"endTime":1809.279,"body":"out too when we can."},{"speaker":"Tom Raftery","startTime":1809.7540000000001,"endTime":1810.084,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1810.084,"endTime":1810.534,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":1811.194,"endTime":1815.9940000000001,"body":"I'm just curious because you mentioned"},{"speaker":"Tom Raftery","startTime":1811.194,"endTime":1815.9940000000001,"body":"the food industry and industry itself."},{"speaker":"Tom Raftery","startTime":1817.017,"endTime":1821.337,"body":"In the food industry, you have"},{"speaker":"Tom Raftery","startTime":1817.017,"endTime":1821.337,"body":"a lot of regulations around"},{"speaker":"Tom Raftery","startTime":1821.337,"endTime":1823.797,"body":"labeling of nutrition, for example."},{"speaker":"Tom Raftery","startTime":1824.707,"endTime":1830.337,"body":"There isn't as yet regulations"},{"speaker":"Tom Raftery","startTime":1824.707,"endTime":1830.337,"body":"around labeling for emissions,"},{"speaker":"Tom Raftery","startTime":1830.342,"endTime":1832.537,"body":"but I suspect it's coming."},{"speaker":"Tom Raftery","startTime":1833.1670000000001,"endTime":1837.517,"body":"And so, and not just in the, in food,"},{"speaker":"Tom Raftery","startTime":1833.1670000000001,"endTime":1837.517,"body":"but also in all other industries,"},{"speaker":"Tom Raftery","startTime":1837.997,"endTime":1840.127,"body":"is that something that you'd"},{"speaker":"Tom Raftery","startTime":1837.997,"endTime":1840.127,"body":"be able to help customers with?"},{"speaker":"Alexis Normand","startTime":1841.174,"endTime":1844.864,"body":"Well, we can"},{"speaker":"Alexis Normand","startTime":1841.174,"endTime":1844.864,"body":"certainly help measure the"},{"speaker":"Alexis Normand","startTime":1845.294,"endTime":1847.054,"body":"emissions of products, right?"},{"speaker":"Alexis Normand","startTime":1847.458,"endTime":1852.678,"body":"Until now, I've mostly been talking about"},{"speaker":"Alexis Normand","startTime":1847.458,"endTime":1852.678,"body":"measuring the emissions of organizations."},{"speaker":"Alexis Normand","startTime":1852.678,"endTime":1857.358,"body":"So scope one, two, and three,"},{"speaker":"Alexis Normand","startTime":1852.678,"endTime":1857.358,"body":"direct, indirect due to electricity"},{"speaker":"Alexis Normand","startTime":1857.358,"endTime":1858.964,"body":"and all the other indirect stuff."},{"speaker":"Alexis Normand","startTime":1858.996,"endTime":1864.742,"body":"But when it comes to products, basically"},{"speaker":"Alexis Normand","startTime":1858.996,"endTime":1864.742,"body":"if you're measuring an organizations,"},{"speaker":"Alexis Normand","startTime":1864.747,"endTime":1866.3020000000001,"body":"the products are part of it."},{"speaker":"Alexis Normand","startTime":1866.362,"endTime":1869.8120000000001,"body":"But usually you say, Okay, an"},{"speaker":"Alexis Normand","startTime":1866.362,"endTime":1869.8120000000001,"body":"apple or a carrot, you know, on"},{"speaker":"Alexis Normand","startTime":1869.8120000000001,"endTime":1875.202,"body":"average is 10 kilograms of CO2 per"},{"speaker":"Alexis Normand","startTime":1869.8120000000001,"endTime":1875.202,"body":"kilogram of carrots, let's say."},{"speaker":"Alexis Normand","startTime":1875.765,"endTime":1880.8110000000001,"body":"But of course if you're, if you want"},{"speaker":"Alexis Normand","startTime":1875.765,"endTime":1880.8110000000001,"body":"to label a product as less carbon"},{"speaker":"Alexis Normand","startTime":1880.8110000000001,"endTime":1885.683,"body":"intensive, you have to perform what"},{"speaker":"Alexis Normand","startTime":1880.8110000000001,"endTime":1885.683,"body":"is called a life cycle analysis,"},{"speaker":"Alexis Normand","startTime":1885.923,"endTime":1889.913,"body":"which is a deep dive not on the"},{"speaker":"Alexis Normand","startTime":1885.923,"endTime":1889.913,"body":"organization, but on the product itself."},{"speaker":"Alexis Normand","startTime":1890.333,"endTime":1895.891,"body":"And that, and that you can do on pretty"},{"speaker":"Alexis Normand","startTime":1890.333,"endTime":1895.891,"body":"much any object fruit or an iPhone."},{"speaker":"Alexis Normand","startTime":1895.914,"endTime":1902.5030000000002,"body":"And it breaks down into five or six steps,"},{"speaker":"Alexis Normand","startTime":1895.914,"endTime":1902.5030000000002,"body":"One is the actual material sourcing."},{"speaker":"Alexis Normand","startTime":1902.893,"endTime":1907.652,"body":"So, you know, how much I don't"},{"speaker":"Alexis Normand","startTime":1902.893,"endTime":1907.652,"body":"know, fertilizer or seed or, or"},{"speaker":"Alexis Normand","startTime":1907.7820000000002,"endTime":1909.749,"body":"or whatnot have I been using."},{"speaker":"Alexis Normand","startTime":1909.788,"endTime":1911.8220000000001,"body":"So one is you know, material sourcing."},{"speaker":"Alexis Normand","startTime":1911.8220000000001,"endTime":1917.17,"body":"Two is the, the actual manufacturing"},{"speaker":"Alexis Normand","startTime":1911.8220000000001,"endTime":1917.17,"body":"or you know, assembly, let's say."},{"speaker":"Alexis Normand","startTime":1917.24,"endTime":1921.2340000000002,"body":"So in the, you know, in the case of"},{"speaker":"Alexis Normand","startTime":1917.24,"endTime":1921.2340000000002,"body":"food, it would be like you know, the,"},{"speaker":"Alexis Normand","startTime":1921.2340000000002,"endTime":1923.334,"body":"the trucks, the seeding all that stuff."},{"speaker":"Alexis Normand","startTime":1923.95,"endTime":1926.393,"body":"Then there's the transportation."},{"speaker":"Alexis Normand","startTime":1926.432,"endTime":1929.2820000000002,"body":"And then there is the consumption."},{"speaker":"Alexis Normand","startTime":1929.361,"endTime":1932.721,"body":"And, and consumption uh, can"},{"speaker":"Alexis Normand","startTime":1929.361,"endTime":1932.721,"body":"be the most important part."},{"speaker":"Alexis Normand","startTime":1932.721,"endTime":1937.338,"body":"You know, I think half of the footprint"},{"speaker":"Alexis Normand","startTime":1932.721,"endTime":1937.338,"body":"of a cup of tea is when you boil"},{"speaker":"Alexis Normand","startTime":1937.338,"endTime":1939.337,"body":"the water, right, to make the tea."},{"speaker":"Alexis Normand","startTime":1939.337,"endTime":1942.637,"body":"So the, you spend more energy"},{"speaker":"Alexis Normand","startTime":1939.337,"endTime":1942.637,"body":"getting the tea hot than"},{"speaker":"Alexis Normand","startTime":1943.077,"endTime":1944.257,"body":"actually producing the leaves."},{"speaker":"Alexis Normand","startTime":1944.452,"endTime":1945.537,"body":"That go in your tea."},{"speaker":"Alexis Normand","startTime":1945.5910000000001,"endTime":1948.404,"body":"And then the final step is end of life."},{"speaker":"Alexis Normand","startTime":1948.614,"endTime":1952.114,"body":"So, you know, if you, if you have"},{"speaker":"Alexis Normand","startTime":1948.614,"endTime":1952.114,"body":"packaged goods and they're full of"},{"speaker":"Alexis Normand","startTime":1952.114,"endTime":1956.691,"body":"plastic and you throw everything away it"},{"speaker":"Alexis Normand","startTime":1952.114,"endTime":1956.691,"body":"doesn't have the same impact as if you"},{"speaker":"Alexis Normand","startTime":1956.691,"endTime":1961.9560000000001,"body":"used unpackaged food that you consume"},{"speaker":"Alexis Normand","startTime":1956.691,"endTime":1961.9560000000001,"body":"entirely or, and you or not, and you"},{"speaker":"Alexis Normand","startTime":1961.9560000000001,"endTime":1965.046,"body":"recycle or you compost whatever is left."},{"speaker":"Alexis Normand","startTime":1965.286,"endTime":1966.983,"body":"So, all of this cycle, you."},{"speaker":"Alexis Normand","startTime":1967.0240000000001,"endTime":1968.894,"body":"It's not that hard to compute."},{"speaker":"Alexis Normand","startTime":1968.894,"endTime":1973.434,"body":"It has been done on generic"},{"speaker":"Alexis Normand","startTime":1968.894,"endTime":1973.434,"body":"products, but it, does require, work."},{"speaker":"Alexis Normand","startTime":1973.434,"endTime":1978.122,"body":"And I think it's not that expensive to do"},{"speaker":"Alexis Normand","startTime":1973.434,"endTime":1978.122,"body":"either, because once you have like the,"},{"speaker":"Alexis Normand","startTime":1978.392,"endTime":1982.5320000000002,"body":"the framework for analyzing a carrot, you"},{"speaker":"Alexis Normand","startTime":1978.392,"endTime":1982.5320000000002,"body":"know, it's always the same components."},{"speaker":"Alexis Normand","startTime":1982.5320000000002,"endTime":1985.332,"body":"You just modify the parameters and stuff."},{"speaker":"Alexis Normand","startTime":1985.722,"endTime":1989.932,"body":"So frankly I think for those"},{"speaker":"Alexis Normand","startTime":1985.722,"endTime":1989.932,"body":"listening to us, they might think if"},{"speaker":"Alexis Normand","startTime":1989.932,"endTime":1993.472,"body":"we have to do this for every single"},{"speaker":"Alexis Normand","startTime":1989.932,"endTime":1993.472,"body":"product in the world, it's crazy."},{"speaker":"Alexis Normand","startTime":1993.7720000000002,"endTime":1996.682,"body":"Well, I think it's not crazy at"},{"speaker":"Alexis Normand","startTime":1993.7720000000002,"endTime":1996.682,"body":"all, and I think it's not that"},{"speaker":"Alexis Normand","startTime":1996.682,"endTime":1998.3020000000001,"body":"hard and it's not that long."},{"speaker":"Alexis Normand","startTime":1998.307,"endTime":2002.2150000000001,"body":"And everybody putting out"},{"speaker":"Alexis Normand","startTime":1998.307,"endTime":2002.2150000000001,"body":"a product on the market."},{"speaker":"Alexis Normand","startTime":2002.4850000000001,"endTime":2006.242,"body":"At one point should, and"},{"speaker":"Alexis Normand","startTime":2002.4850000000001,"endTime":2006.242,"body":"probably will be asked to do it."},{"speaker":"Alexis Normand","startTime":2006.452,"endTime":2010.502,"body":"It, it could start with food because"},{"speaker":"Alexis Normand","startTime":2006.452,"endTime":2010.502,"body":"there's already a high culture of"},{"speaker":"Alexis Normand","startTime":2010.912,"endTime":2014.192,"body":"documenting everything, but frankly,"},{"speaker":"Alexis Normand","startTime":2010.912,"endTime":2014.192,"body":"it should be done on shirts and,"},{"speaker":"Alexis Normand","startTime":2014.5220000000002,"endTime":2018.5720000000001,"body":"and you know, if I, if I push the"},{"speaker":"Alexis Normand","startTime":2014.5220000000002,"endTime":2018.5720000000001,"body":"reasoning just a little further, I"},{"speaker":"Alexis Normand","startTime":2018.5720000000001,"endTime":2023.6950000000002,"body":"would say you know, Amazon should"},{"speaker":"Alexis Normand","startTime":2018.5720000000001,"endTime":2023.6950000000002,"body":"require it of everybody or, or doing it."},{"speaker":"Alexis Normand","startTime":2024.568,"endTime":2026.1280000000002,"body":"Just a thought on that."},{"speaker":"Alexis Normand","startTime":2026.14,"endTime":2031.731,"body":"I read their um, sustainability report"},{"speaker":"Alexis Normand","startTime":2026.14,"endTime":2031.731,"body":"and what I found super striking is"},{"speaker":"Alexis Normand","startTime":2031.731,"endTime":2036.755,"body":"that they were reporting all their"},{"speaker":"Alexis Normand","startTime":2031.731,"endTime":2036.755,"body":"emissions except the other 99% which"},{"speaker":"Alexis Normand","startTime":2036.755,"endTime":2039.3890000000001,"body":"are the products that they buy and sell."},{"speaker":"Alexis Normand","startTime":2040.159,"endTime":2045.289,"body":"And what a missed opportunity,"},{"speaker":"Alexis Normand","startTime":2040.159,"endTime":2045.289,"body":"because if you, if you were"},{"speaker":"Alexis Normand","startTime":2045.289,"endTime":2049.7889999999998,"body":"required to push a footprint of"},{"speaker":"Alexis Normand","startTime":2045.289,"endTime":2049.7889999999998,"body":"your product to sell on Amazon,"},{"speaker":"Alexis Normand","startTime":2049.7889999999998,"endTime":2051.619,"body":"they would have such a huge impact."},{"speaker":"Alexis Normand","startTime":2052.0389999999998,"endTime":2053.8089999999997,"body":"And frankly, the cost would be minimal."},{"speaker":"Alexis Normand","startTime":2054.221,"endTime":2056.411,"body":"People would say, Oh my"},{"speaker":"Alexis Normand","startTime":2054.221,"endTime":2056.411,"body":"God, what a requirement."},{"speaker":"Alexis Normand","startTime":2056.411,"endTime":2058.911,"body":"But no, it's like, a life cycle analysis."},{"speaker":"Alexis Normand","startTime":2059.181,"endTime":2063.561,"body":"You know, for shirt it costs 300 bucks"},{"speaker":"Alexis Normand","startTime":2059.181,"endTime":2063.561,"body":"and for a more complex product, it"},{"speaker":"Alexis Normand","startTime":2063.561,"endTime":2067.382,"body":"might be 10 K, but if you're selling"},{"speaker":"Alexis Normand","startTime":2063.561,"endTime":2067.382,"body":"well on Amazon, it's not hard to do."},{"speaker":"Alexis Normand","startTime":2067.712,"endTime":2072.442,"body":"So it's, it's not just a food concept,"},{"speaker":"Alexis Normand","startTime":2067.712,"endTime":2072.442,"body":"it's a, it's a goods and service"},{"speaker":"Alexis Normand","startTime":2072.442,"endTime":2073.7019999999998,"body":"concept in general, I would say."},{"speaker":"Tom Raftery","startTime":2073.812,"endTime":2074.532,"body":"No, I agree."},{"speaker":"Tom Raftery","startTime":2074.592,"endTime":2074.982,"body":"I agree."},{"speaker":"Tom Raftery","startTime":2075.042,"endTime":2075.402,"body":"I agree."},{"speaker":"Tom Raftery","startTime":2075.972,"endTime":2077.712,"body":"Where to next for Greenleaf?"},{"speaker":"Tom Raftery","startTime":2077.717,"endTime":2079.467,"body":"What, what are your plans"},{"speaker":"Tom Raftery","startTime":2077.717,"endTime":2079.467,"body":"For the coming years?"},{"speaker":"Alexis Normand","startTime":2080.417,"endTime":2080.817,"body":"Sure."},{"speaker":"Alexis Normand","startTime":2080.817,"endTime":2085.003,"body":"Well, of course, you know, we, we've"},{"speaker":"Alexis Normand","startTime":2080.817,"endTime":2085.003,"body":"gone past this first phase of really"},{"speaker":"Alexis Normand","startTime":2085.003,"endTime":2090.523,"body":"scaling the business, going from 50"},{"speaker":"Alexis Normand","startTime":2085.003,"endTime":2090.523,"body":"customers last year to, to 700 right now,"},{"speaker":"Alexis Normand","startTime":2090.523,"endTime":2092.183,"body":"and probably a thousand by end of year."},{"speaker":"Alexis Normand","startTime":2092.293,"endTime":2092.683,"body":"So we."},{"speaker":"Alexis Normand","startTime":2093.348,"endTime":2094.774,"body":"Of course very happy about that."},{"speaker":"Alexis Normand","startTime":2094.774,"endTime":2099.817,"body":"But you know, the, the initial vision is"},{"speaker":"Alexis Normand","startTime":2094.774,"endTime":2099.817,"body":"that carbon accounting should and probably"},{"speaker":"Alexis Normand","startTime":2099.847,"endTime":2101.887,"body":"very, probably will become universal."},{"speaker":"Alexis Normand","startTime":2102.337,"endTime":2107.484,"body":"So how do you go from, you know,"},{"speaker":"Alexis Normand","startTime":2102.337,"endTime":2107.484,"body":"1000 to to 1 million customers?"},{"speaker":"Alexis Normand","startTime":2107.57,"endTime":2112.684,"body":"So it may sound pretty ambitious, but"},{"speaker":"Alexis Normand","startTime":2107.57,"endTime":2112.684,"body":"I think that's the, the nature of the"},{"speaker":"Alexis Normand","startTime":2112.684,"endTime":2115.304,"body":"problem forces us to, to be ambitious."},{"speaker":"Alexis Normand","startTime":2115.3740000000003,"endTime":2115.944,"body":"So."},{"speaker":"Alexis Normand","startTime":2116.564,"endTime":2121.451,"body":"Right now we're, we're seeing"},{"speaker":"Alexis Normand","startTime":2116.564,"endTime":2121.451,"body":"within those 700 customers a kind"},{"speaker":"Alexis Normand","startTime":2121.451,"endTime":2126.1910000000003,"body":"of tiering where you have the very"},{"speaker":"Alexis Normand","startTime":2121.451,"endTime":2126.1910000000003,"body":"small companies that can almost"},{"speaker":"Alexis Normand","startTime":2126.341,"endTime":2128.6440000000002,"body":"perform this like self-service style."},{"speaker":"Alexis Normand","startTime":2128.7000000000003,"endTime":2131.246,"body":"A bit like you have like"},{"speaker":"Alexis Normand","startTime":2128.7000000000003,"endTime":2131.246,"body":"pre accounting stuff."},{"speaker":"Alexis Normand","startTime":2131.246,"endTime":2134.846,"body":"If you're a 10 people company, you"},{"speaker":"Alexis Normand","startTime":2131.246,"endTime":2134.846,"body":"don't necessarily need an accountant."},{"speaker":"Alexis Normand","startTime":2135.246,"endTime":2135.826,"body":"And so on."},{"speaker":"Alexis Normand","startTime":2135.828,"endTime":2139.098,"body":"And the larger ones need of course,"},{"speaker":"Alexis Normand","startTime":2135.828,"endTime":2139.098,"body":"more assistance there, there"},{"speaker":"Alexis Normand","startTime":2139.098,"endTime":2140.658,"body":"are more moving parts and so on."},{"speaker":"Alexis Normand","startTime":2140.928,"endTime":2145.398,"body":"So I think we we're going to have both"},{"speaker":"Alexis Normand","startTime":2140.928,"endTime":2145.398,"body":"more self-service and that could be"},{"speaker":"Alexis Normand","startTime":2145.398,"endTime":2147.138,"body":"distributed through, through banks."},{"speaker":"Alexis Normand","startTime":2147.468,"endTime":2151.398,"body":"We're rolling out a first project"},{"speaker":"Alexis Normand","startTime":2147.468,"endTime":2151.398,"body":"with banks who would like onboard,"},{"speaker":"Alexis Normand","startTime":2151.398,"endTime":2158.168,"body":"you know, five, maybe 10,000 of their"},{"speaker":"Alexis Normand","startTime":2151.398,"endTime":2158.168,"body":"own customers on a self service carbon"},{"speaker":"Alexis Normand","startTime":2158.168,"endTime":2162.378,"body":"accounting, which would be a little"},{"speaker":"Alexis Normand","startTime":2158.168,"endTime":2162.378,"body":"less exhaustive as when we have a"},{"speaker":"Alexis Normand","startTime":2162.378,"endTime":2166.638,"body":"climate expert, but would at least,"},{"speaker":"Alexis Normand","startTime":2162.378,"endTime":2166.638,"body":"you know, be better than nothing, which"},{"speaker":"Alexis Normand","startTime":2166.643,"endTime":2168.496,"body":"is the, the current state of the art."},{"speaker":"Alexis Normand","startTime":2168.565,"endTime":2171.475,"body":"And then there are the"},{"speaker":"Alexis Normand","startTime":2168.565,"endTime":2171.475,"body":"midsize companies that we are."},{"speaker":"Alexis Normand","startTime":2171.9,"endTime":2176.76,"body":"Just getting more and more productive on,"},{"speaker":"Alexis Normand","startTime":2171.9,"endTime":2176.76,"body":"and then we're moving up slowly, to the"},{"speaker":"Alexis Normand","startTime":2176.76,"endTime":2180.9,"body":"large enterprises that are essentially"},{"speaker":"Alexis Normand","startTime":2176.76,"endTime":2180.9,"body":"distributing us to their supply chain."},{"speaker":"Alexis Normand","startTime":2181.351,"endTime":2183.121,"body":"And that of course requires more service."},{"speaker":"Alexis Normand","startTime":2183.361,"endTime":2188.1440000000002,"body":"So, the plan is really to be able to,"},{"speaker":"Alexis Normand","startTime":2183.361,"endTime":2188.1440000000002,"body":"to serve you know, a million companies."},{"speaker":"Alexis Normand","startTime":2188.193,"endTime":2192.896,"body":"Right now we're, we're I"},{"speaker":"Alexis Normand","startTime":2188.193,"endTime":2192.896,"body":"would say 60, 70% in Europe."},{"speaker":"Alexis Normand","startTime":2192.896,"endTime":2198.712,"body":"We, we've opened the US earlier"},{"speaker":"Alexis Normand","startTime":2192.896,"endTime":2198.712,"body":"this year, it's already 30% of new"},{"speaker":"Alexis Normand","startTime":2199.186,"endTime":2201.256,"body":"business each month, so that's great."},{"speaker":"Alexis Normand","startTime":2201.304,"endTime":2206.987,"body":"They're clearly like five years"},{"speaker":"Alexis Normand","startTime":2201.304,"endTime":2206.987,"body":"behind Europe in terms of maturity"},{"speaker":"Alexis Normand","startTime":2206.992,"endTime":2210.068,"body":"and, you know, I don't say"},{"speaker":"Alexis Normand","startTime":2206.992,"endTime":2210.068,"body":"this to, to alienate Americans."},{"speaker":"Alexis Normand","startTime":2210.068,"endTime":2210.658,"body":"I think they."},{"speaker":"Alexis Normand","startTime":2211.098,"endTime":2214.759,"body":"They have the ability to catch"},{"speaker":"Alexis Normand","startTime":2211.098,"endTime":2214.759,"body":"up and, and do something much"},{"speaker":"Alexis Normand","startTime":2214.759,"endTime":2216.869,"body":"better, much faster, very quickly."},{"speaker":"Alexis Normand","startTime":2216.869,"endTime":2220.6620000000003,"body":"But it's an opportunity to be"},{"speaker":"Alexis Normand","startTime":2216.869,"endTime":2220.6620000000003,"body":"there before it's really started."},{"speaker":"Alexis Normand","startTime":2220.724,"endTime":2222.224,"body":"So it's a niche market still."},{"speaker":"Alexis Normand","startTime":2222.543,"endTime":2226.293,"body":"But being a leader on a niche that will"},{"speaker":"Alexis Normand","startTime":2222.543,"endTime":2226.293,"body":"become mainstream is a good strategy."},{"speaker":"Alexis Normand","startTime":2226.293,"endTime":2226.683,"body":"I hope"},{"speaker":"Tom Raftery","startTime":2227.493,"endTime":2227.703,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":2227.703,"endTime":2227.943,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":2227.943,"endTime":2232.254,"body":"I mean, it, it allows people to have"},{"speaker":"Tom Raftery","startTime":2227.943,"endTime":2232.254,"body":"a competitive differentiation, so I, I"},{"speaker":"Tom Raftery","startTime":2232.259,"endTime":2235.593,"body":"think it's a good thing to your point"},{"speaker":"Tom Raftery","startTime":2232.259,"endTime":2235.593,"body":"about, going to suppliers or going out"},{"speaker":"Tom Raftery","startTime":2235.593,"endTime":2239.763,"body":"to RFPs and RFQ s and, and being able"},{"speaker":"Tom Raftery","startTime":2235.593,"endTime":2239.763,"body":"to say, I can, I can document exactly"},{"speaker":"Tom Raftery","startTime":2239.768,"endTime":2242.6330000000003,"body":"how much my carbon footprint will be"},{"speaker":"Tom Raftery","startTime":2239.768,"endTime":2242.6330000000003,"body":"for this particular product or service."},{"speaker":"Tom Raftery","startTime":2243.4230000000002,"endTime":2247.533,"body":"Okay, we are Alexis coming towards"},{"speaker":"Tom Raftery","startTime":2243.4230000000002,"endTime":2247.533,"body":"the end of the podcast now."},{"speaker":"Tom Raftery","startTime":2247.953,"endTime":2253.013,"body":"Is there any question I have not asked"},{"speaker":"Tom Raftery","startTime":2247.953,"endTime":2253.013,"body":"that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":2253.013,"endTime":2256.353,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":2253.013,"endTime":2256.353,"body":"it's important for people to be aware of?"},{"speaker":"Alexis Normand","startTime":2258.148,"endTime":2258.608,"body":"Yeah."},{"speaker":"Alexis Normand","startTime":2258.65,"endTime":2261.77,"body":"Well, you asked a lot of"},{"speaker":"Alexis Normand","startTime":2258.65,"endTime":2261.77,"body":"very good questions, so it,"},{"speaker":"Alexis Normand","startTime":2261.77,"endTime":2262.88,"body":"so it's pretty exhaustive."},{"speaker":"Alexis Normand","startTime":2262.885,"endTime":2266.203,"body":"I, I just think, you know,"},{"speaker":"Alexis Normand","startTime":2262.885,"endTime":2266.203,"body":"overall throwing a a few"},{"speaker":"Alexis Normand","startTime":2266.203,"endTime":2267.733,"body":"figures might be important."},{"speaker":"Alexis Normand","startTime":2267.733,"endTime":2272.088,"body":"You know, why, why will this scale"},{"speaker":"Alexis Normand","startTime":2267.733,"endTime":2272.088,"body":"I mean the, I think just perhaps"},{"speaker":"Alexis Normand","startTime":2272.088,"endTime":2278.105,"body":"repeating myself, but right now um, 20%"},{"speaker":"Alexis Normand","startTime":2272.088,"endTime":2278.105,"body":"of emissions are tracked and managed."},{"speaker":"Alexis Normand","startTime":2278.105,"endTime":2282.426,"body":"We need to get to a hundred percent if"},{"speaker":"Alexis Normand","startTime":2278.105,"endTime":2282.426,"body":"we are to half our emissions by 2030."},{"speaker":"Alexis Normand","startTime":2282.464,"endTime":2284.513,"body":"Get to net zero by 2050."},{"speaker":"Alexis Normand","startTime":2284.783,"endTime":2288.7290000000003,"body":"So really you know, if you agree"},{"speaker":"Alexis Normand","startTime":2284.783,"endTime":2288.7290000000003,"body":"with  that we will get to net zero"},{"speaker":"Alexis Normand","startTime":2289.059,"endTime":2293.521,"body":"at some point hopefully by 2050,"},{"speaker":"Alexis Normand","startTime":2289.059,"endTime":2293.521,"body":"you know, and if we're lagging by"},{"speaker":"Alexis Normand","startTime":2293.521,"endTime":2296.761,"body":"50 years, it's gonna be a problem,"},{"speaker":"Alexis Normand","startTime":2293.521,"endTime":2296.761,"body":"but we'll have to get there anyway."},{"speaker":"Alexis Normand","startTime":2297.061,"endTime":2299.896,"body":"Then, you know, how do I prepare"},{"speaker":"Alexis Normand","startTime":2297.061,"endTime":2299.896,"body":"for this world right now?"},{"speaker":"Alexis Normand","startTime":2299.896,"endTime":2303.445,"body":"And I think businesses that"},{"speaker":"Alexis Normand","startTime":2299.896,"endTime":2303.445,"body":"fail to do so, will fail."},{"speaker":"Alexis Normand","startTime":2303.925,"endTime":2307.915,"body":"Maybe not next year, but"},{"speaker":"Alexis Normand","startTime":2303.925,"endTime":2307.915,"body":"down the line they will."},{"speaker":"Alexis Normand","startTime":2308.155,"endTime":2314.2400000000002,"body":"So, I would say you know, that's why I'm"},{"speaker":"Alexis Normand","startTime":2308.155,"endTime":2314.2400000000002,"body":"of of course optimistic for our business,"},{"speaker":"Alexis Normand","startTime":2314.2400000000002,"endTime":2319.31,"body":"but also optimistic that people can come"},{"speaker":"Alexis Normand","startTime":2314.2400000000002,"endTime":2319.31,"body":"to the realization that embracing the,"},{"speaker":"Alexis Normand","startTime":2319.31,"endTime":2324.449,"body":"the energy transition right now is in,"},{"speaker":"Alexis Normand","startTime":2319.31,"endTime":2324.449,"body":"not just in their long term interest, but"},{"speaker":"Alexis Normand","startTime":2324.454,"endTime":2326.598,"body":"in their short term business interest."},{"speaker":"Alexis Normand","startTime":2326.911,"endTime":2328.264,"body":"It's a huge opportunity."},{"speaker":"Alexis Normand","startTime":2328.294,"endTime":2329.554,"body":"Net zero will happen."},{"speaker":"Alexis Normand","startTime":2330.334,"endTime":2332.324,"body":"So, hopefully we can help accelerate that."},{"speaker":"Tom Raftery","startTime":2332.884,"endTime":2333.454,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2333.484,"endTime":2334.114,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2334.6240000000003,"endTime":2338.614,"body":"Alexis, if people want to know more"},{"speaker":"Tom Raftery","startTime":2334.6240000000003,"endTime":2338.614,"body":"about yourself or Greenly or any of the"},{"speaker":"Tom Raftery","startTime":2338.614,"endTime":2341.964,"body":"things we mentioned in the podcast today,"},{"speaker":"Tom Raftery","startTime":2338.614,"endTime":2341.964,"body":"where would you have me direct them?"},{"speaker":"Alexis Normand","startTime":2342.904,"endTime":2344.304,"body":"Well, directly to me."},{"speaker":"Alexis Normand","startTime":2344.304,"endTime":2350.214,"body":"I mean, I'm happy to, to share my"},{"speaker":"Alexis Normand","startTime":2344.304,"endTime":2350.214,"body":"email, Alexis greenley.earth or on"},{"speaker":"Alexis Normand","startTime":2350.214,"endTime":2351.754,"body":"the contact form of our website."},{"speaker":"Alexis Normand","startTime":2351.976,"endTime":2355.126,"body":"Hopefully it'll be a smash hit"},{"speaker":"Alexis Normand","startTime":2351.976,"endTime":2355.126,"body":"and a hundred thousand people,"},{"speaker":"Alexis Normand","startTime":2355.126,"endTime":2358.3160000000003,"body":"you know, contact me, so I might"},{"speaker":"Alexis Normand","startTime":2355.126,"endTime":2358.3160000000003,"body":"have to redirect a few of them."},{"speaker":"Alexis Normand","startTime":2358.343,"endTime":2361.853,"body":"But I, I would be super interested"},{"speaker":"Alexis Normand","startTime":2358.343,"endTime":2361.853,"body":"in getting direct feedback from this."},{"speaker":"Tom Raftery","startTime":2362.263,"endTime":2362.833,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2362.893,"endTime":2363.343,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2363.373,"endTime":2363.6730000000002,"body":"Great."},{"speaker":"Tom Raftery","startTime":2364.213,"endTime":2365.773,"body":"Alexis, that's been"},{"speaker":"Tom Raftery","startTime":2364.213,"endTime":2365.773,"body":"really, really interesting."},{"speaker":"Tom Raftery","startTime":2365.7780000000002,"endTime":2367.693,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2365.7780000000002,"endTime":2367.693,"body":"on the podcast today."},{"speaker":"Alexis Normand","startTime":2368.843,"endTime":2369.593,"body":"Oh, my pleasure."},{"speaker":"Alexis Normand","startTime":2369.593,"endTime":2372.178,"body":"Thanks Tom, for, for all your"},{"speaker":"Alexis Normand","startTime":2369.593,"endTime":2372.178,"body":"questions and very happy to"},{"speaker":"Alexis Normand","startTime":2372.178,"endTime":2373.134,"body":"spend that time today with you."},{"speaker":"Tom Raftery","startTime":2374.152,"endTime":2375.512,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2374.152,"endTime":2375.512,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2376.4320000000002,"endTime":2377.572,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2378.082,"endTime":2381.742,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":2378.082,"endTime":2381.742,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":2381.742,"endTime":2388.512,"body":"email to Tom Raftery outlook.com, or"},{"speaker":"Tom Raftery","startTime":2381.742,"endTime":2388.512,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2389.602,"endTime":2393.322,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":2389.602,"endTime":2393.322,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2393.322,"endTime":2397.852,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2393.322,"endTime":2397.852,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2398.482,"endTime":2401.422,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2398.482,"endTime":2401.422,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2401.632,"endTime":2405.512,"body":"It really does help new people"},{"speaker":"Tom Raftery","startTime":2401.632,"endTime":2405.512,"body":"to find the show Thanks."},{"speaker":"Tom Raftery","startTime":2406.342,"endTime":2407.272,"body":"Catch you all next time."}]}