{"version":"1.0.0","segments":[{"speaker":"Marc Cortez","startTime":3.779,"endTime":7.154,"body":"We have other"},{"speaker":"Marc Cortez","startTime":3.779,"endTime":7.154,"body":"businesses and homes save water."},{"speaker":"Marc Cortez","startTime":7.154,"endTime":9.614,"body":"We can measure it, we can document it."},{"speaker":"Marc Cortez","startTime":9.666,"endTime":13.105,"body":"And we validate those and we"},{"speaker":"Marc Cortez","startTime":9.666,"endTime":13.105,"body":"put those into a marketplace."},{"speaker":"Marc Cortez","startTime":13.128,"endTime":16.938,"body":"And then if you're Coca-Cola, you say,"},{"speaker":"Marc Cortez","startTime":13.128,"endTime":16.938,"body":"look, I'm, I'm a hundred thousand gallons."},{"speaker":"Marc Cortez","startTime":16.938,"endTime":20.163,"body":"I'm making up the number, but we're a"},{"speaker":"Marc Cortez","startTime":16.938,"endTime":20.163,"body":"hundred thousand gallons away from hitting"},{"speaker":"Marc Cortez","startTime":20.163,"endTime":22.413,"body":"our, our zero water quarterly goals."},{"speaker":"Marc Cortez","startTime":22.763,"endTime":26.033,"body":"Let's buy those savings, let's buy"},{"speaker":"Marc Cortez","startTime":22.763,"endTime":26.033,"body":"the credits from other companies"},{"speaker":"Marc Cortez","startTime":26.033,"endTime":27.503,"body":"that, that have done that for us."},{"speaker":"Marc Cortez","startTime":27.773,"endTime":31.524,"body":"If it's in the same watershed,"},{"speaker":"Marc Cortez","startTime":27.773,"endTime":31.524,"body":"then it's even better"},{"speaker":"Tom Raftery","startTime":31.662,"endTime":33.822,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":31.662,"endTime":33.822,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":33.822,"endTime":35.142,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":35.382,"endTime":37.542,"body":"This is the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":37.782,"endTime":41.172,"body":"The number one podcast, showcasing best"},{"speaker":"Tom Raftery","startTime":37.782,"endTime":41.172,"body":"practices in climate emission reductions."},{"speaker":"Tom Raftery","startTime":42.132,"endTime":43.982,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":44.622,"endTime":48.402,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":44.622,"endTime":48.402,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":48.522,"endTime":50.922,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":53.091,"endTime":53.601,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":53.601,"endTime":55.431,"body":"Welcome to the Climate 21 Podcast."},{"speaker":"Tom Raftery","startTime":55.461,"endTime":59.961,"body":"My name is Tom Raftery, and with me on"},{"speaker":"Tom Raftery","startTime":55.461,"endTime":59.961,"body":"the show today, I have my special guest."},{"speaker":"Tom Raftery","startTime":59.961,"endTime":60.351,"body":"Marc."},{"speaker":"Tom Raftery","startTime":60.731,"endTime":62.331,"body":"Marc, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":62.336,"endTime":64.101,"body":"Would you like to introduce yourself?"},{"speaker":"Marc Cortez","startTime":64.352,"endTime":64.742,"body":"Sure."},{"speaker":"Marc Cortez","startTime":64.742,"endTime":65.402,"body":"Thank you, Tom."},{"speaker":"Marc Cortez","startTime":65.402,"endTime":66.497,"body":"My pleasure to be here."},{"speaker":"Marc Cortez","startTime":66.497,"endTime":67.577,"body":"My name is Marc Cortez."},{"speaker":"Marc Cortez","startTime":67.577,"endTime":71.927,"body":"I'm the, the CEO and founder of a company"},{"speaker":"Marc Cortez","startTime":67.577,"endTime":71.927,"body":"called Liquidate, a water conservation"},{"speaker":"Marc Cortez","startTime":71.927,"endTime":77.237,"body":"company based here in California, and the"},{"speaker":"Marc Cortez","startTime":71.927,"endTime":77.237,"body":"author of a book called, Climaturity, a"},{"speaker":"Marc Cortez","startTime":77.237,"endTime":79.037,"body":"journey into the Muddy Climate Middle."},{"speaker":"Marc Cortez","startTime":79.457,"endTime":80.327,"body":"Thanks for having me."},{"speaker":"Tom Raftery","startTime":81.567,"endTime":82.497,"body":"Climaturity."},{"speaker":"Tom Raftery","startTime":82.517,"endTime":82.967,"body":"I like it."},{"speaker":"Tom Raftery","startTime":83.057,"endTime":83.537,"body":"I like it."},{"speaker":"Tom Raftery","startTime":83.927,"endTime":88.457,"body":"So tell me, mark, before we talk"},{"speaker":"Tom Raftery","startTime":83.927,"endTime":88.457,"body":"about Liquidate, tell me a little"},{"speaker":"Tom Raftery","startTime":88.457,"endTime":90.317,"body":"bit about the book Climaturity."},{"speaker":"Tom Raftery","startTime":90.647,"endTime":93.587,"body":"What was the thinking behind it?"},{"speaker":"Tom Raftery","startTime":93.587,"endTime":95.657,"body":"What made you decide to write this book?"},{"speaker":"Marc Cortez","startTime":96.587,"endTime":99.144,"body":"Yeah, I I, I guess the,"},{"speaker":"Marc Cortez","startTime":96.587,"endTime":99.144,"body":"the last thing the world need is"},{"speaker":"Marc Cortez","startTime":99.144,"endTime":100.704,"body":"probably another climate book, right?"},{"speaker":"Marc Cortez","startTime":100.704,"endTime":104.683,"body":"But You know, I come from the renewable"},{"speaker":"Marc Cortez","startTime":100.704,"endTime":104.683,"body":"energy industry, specifically solar."},{"speaker":"Marc Cortez","startTime":104.683,"endTime":110.023,"body":"I, I sold my first solar panel in"},{"speaker":"Marc Cortez","startTime":104.683,"endTime":110.023,"body":"1999 on the northern tip of Africa"},{"speaker":"Marc Cortez","startTime":110.023,"endTime":113.743,"body":"back, back in the days when it"},{"speaker":"Marc Cortez","startTime":110.023,"endTime":113.743,"body":"was mostly off-grid applications."},{"speaker":"Marc Cortez","startTime":113.748,"endTime":117.23,"body":"So I've spent almost a quarter of century"},{"speaker":"Marc Cortez","startTime":113.748,"endTime":117.23,"body":"in, in that, you know, on the front"},{"speaker":"Marc Cortez","startTime":117.23,"endTime":122.127,"body":"lines of the climate fight as it were"},{"speaker":"Marc Cortez","startTime":117.23,"endTime":122.127,"body":"solar electric vehicle infrastructure"},{"speaker":"Marc Cortez","startTime":122.237,"endTime":124.397,"body":"large utility scale energy storage."},{"speaker":"Marc Cortez","startTime":124.397,"endTime":127.055,"body":"So, so have been working in"},{"speaker":"Marc Cortez","startTime":124.397,"endTime":127.055,"body":"this space for a long time."},{"speaker":"Marc Cortez","startTime":127.313,"endTime":131.423,"body":"Uh, with a number of startups as well"},{"speaker":"Marc Cortez","startTime":127.313,"endTime":131.423,"body":"as established international companies."},{"speaker":"Marc Cortez","startTime":131.483,"endTime":135.501,"body":"And then about five or six years ago,"},{"speaker":"Marc Cortez","startTime":131.483,"endTime":135.501,"body":"I got into teaching at the university"},{"speaker":"Marc Cortez","startTime":135.506,"endTime":139.3,"body":"level here in California and was working"},{"speaker":"Marc Cortez","startTime":135.506,"endTime":139.3,"body":"with a lot of, you know, young adults"},{"speaker":"Marc Cortez","startTime":139.3,"endTime":141.13,"body":"that are heading out into the workforce."},{"speaker":"Marc Cortez","startTime":141.58,"endTime":146.253,"body":"And we in invariably we did"},{"speaker":"Marc Cortez","startTime":141.58,"endTime":146.253,"body":"projects and they of course, are"},{"speaker":"Marc Cortez","startTime":146.253,"endTime":147.543,"body":"very concerned about the climate."},{"speaker":"Marc Cortez","startTime":147.813,"endTime":148.893,"body":"So I got to know a lot of 'em."},{"speaker":"Marc Cortez","startTime":148.893,"endTime":153.088,"body":"And, hear you know, here are kind of the"},{"speaker":"Marc Cortez","startTime":148.893,"endTime":153.088,"body":"results of all that work over the years."},{"speaker":"Marc Cortez","startTime":153.118,"endTime":157.586,"body":"And you know what, what surprised me was,"},{"speaker":"Marc Cortez","startTime":153.118,"endTime":157.586,"body":"I guess I wasn't too surprised, but what,"},{"speaker":"Marc Cortez","startTime":157.663,"endTime":162.988,"body":"intrigued me was this eco doom that they"},{"speaker":"Marc Cortez","startTime":157.663,"endTime":162.988,"body":"have as they're setting off into the,"},{"speaker":"Marc Cortez","startTime":162.988,"endTime":164.578,"body":"you know, these are young adults, 22."},{"speaker":"Marc Cortez","startTime":164.813,"endTime":168.653,"body":"23 year old adults going off into the"},{"speaker":"Marc Cortez","startTime":164.813,"endTime":168.653,"body":"world who literally think that they're"},{"speaker":"Marc Cortez","startTime":168.653,"endTime":172.543,"body":"not gonna be able to have kids because"},{"speaker":"Marc Cortez","startTime":168.653,"endTime":172.543,"body":"the climate is going to kill everyone."},{"speaker":"Marc Cortez","startTime":172.548,"endTime":176.723,"body":"And as someone who started early on"},{"speaker":"Marc Cortez","startTime":172.548,"endTime":176.723,"body":"in these days, I got to thinking, man,"},{"speaker":"Marc Cortez","startTime":176.723,"endTime":178.613,"body":"how, how did we miss that messaging?"},{"speaker":"Marc Cortez","startTime":178.618,"endTime":182.243,"body":"You know, we, when we started this, this"},{"speaker":"Marc Cortez","startTime":178.618,"endTime":182.243,"body":"is not our, this was not our messaging."},{"speaker":"Marc Cortez","startTime":182.243,"endTime":183.173,"body":"We knew what we were doing."},{"speaker":"Marc Cortez","startTime":183.178,"endTime":188.231,"body":"We knew comparatively how, good we"},{"speaker":"Marc Cortez","startTime":183.178,"endTime":188.231,"body":"were compared to other energy sources."},{"speaker":"Marc Cortez","startTime":188.591,"endTime":191.531,"body":"But it turned, it morphed"},{"speaker":"Marc Cortez","startTime":188.591,"endTime":191.531,"body":"over the past 10 years into"},{"speaker":"Marc Cortez","startTime":191.531,"endTime":192.941,"body":"something of just doom and gloom."},{"speaker":"Marc Cortez","startTime":192.941,"endTime":197.191,"body":"And so, so I take it pretty personally"},{"speaker":"Marc Cortez","startTime":192.941,"endTime":197.191,"body":"because I was, I was involved"},{"speaker":"Marc Cortez","startTime":197.191,"endTime":198.691,"body":"in this industry for so long."},{"speaker":"Marc Cortez","startTime":198.758,"endTime":200.832,"body":"And then also with my"},{"speaker":"Marc Cortez","startTime":198.758,"endTime":200.832,"body":"own, with my own kids."},{"speaker":"Marc Cortez","startTime":201.162,"endTime":205.234,"body":"This whole idea that you know, this"},{"speaker":"Marc Cortez","startTime":201.162,"endTime":205.234,"body":"big cloud over overall, all the"},{"speaker":"Marc Cortez","startTime":205.234,"endTime":208.744,"body":"younger generation these days, that"},{"speaker":"Marc Cortez","startTime":205.234,"endTime":208.744,"body":"the climate is gonna just doom us all."},{"speaker":"Marc Cortez","startTime":209.224,"endTime":213.016,"body":"And my own experience tells me that,"},{"speaker":"Marc Cortez","startTime":209.224,"endTime":213.016,"body":"that's just not true, first of all."},{"speaker":"Marc Cortez","startTime":213.016,"endTime":216.976,"body":"But also I, I can't help but feel"},{"speaker":"Marc Cortez","startTime":213.016,"endTime":216.976,"body":"somewhat responsible for some of"},{"speaker":"Marc Cortez","startTime":216.976,"endTime":219.9,"body":"the messaging and, and and kind"},{"speaker":"Marc Cortez","startTime":216.976,"endTime":219.9,"body":"of letting it get away from us."},{"speaker":"Marc Cortez","startTime":219.905,"endTime":223.247,"body":"So, so that's really what,"},{"speaker":"Marc Cortez","startTime":219.905,"endTime":223.247,"body":"started me to dig into it more."},{"speaker":"Marc Cortez","startTime":223.247,"endTime":227.267,"body":"I've always been a consumer of climate"},{"speaker":"Marc Cortez","startTime":223.247,"endTime":227.267,"body":"science and climate information"},{"speaker":"Marc Cortez","startTime":227.27,"endTime":229.67,"body":"and I feel pretty confident in."},{"speaker":"Marc Cortez","startTime":230.755,"endTime":234.775,"body":"You know, understanding it fairly well"},{"speaker":"Marc Cortez","startTime":230.755,"endTime":234.775,"body":"and, and quite well in many cases."},{"speaker":"Marc Cortez","startTime":234.8,"endTime":238.55,"body":"And my own experience was starting to"},{"speaker":"Marc Cortez","startTime":234.8,"endTime":238.55,"body":"diverge with what I was hearing more"},{"speaker":"Marc Cortez","startTime":238.55,"endTime":244.13,"body":"and more in, the popular press and, and"},{"speaker":"Marc Cortez","startTime":238.55,"endTime":244.13,"body":"my own views were, pretty much down the"},{"speaker":"Marc Cortez","startTime":244.13,"endTime":246.83,"body":"middle away from the two polar extremes."},{"speaker":"Marc Cortez","startTime":247.25,"endTime":250.782,"body":"So I just started writing about it"},{"speaker":"Marc Cortez","startTime":247.25,"endTime":250.782,"body":"and at some point I said, you know,"},{"speaker":"Marc Cortez","startTime":250.812,"endTime":253.927,"body":"this is as I was putting it out there"},{"speaker":"Marc Cortez","startTime":250.812,"endTime":253.927,"body":"on social media, I was getting a lot"},{"speaker":"Marc Cortez","startTime":253.927,"endTime":257.377,"body":"of responses about this, which was,"},{"speaker":"Marc Cortez","startTime":253.927,"endTime":257.377,"body":"Hey, we need to, you know, we need to"},{"speaker":"Marc Cortez","startTime":257.377,"endTime":259.387,"body":"have more open discussions about this."},{"speaker":"Marc Cortez","startTime":259.387,"endTime":261.927,"body":"And so that kind of just"},{"speaker":"Marc Cortez","startTime":259.387,"endTime":261.927,"body":"led me down this whole path."},{"speaker":"Tom Raftery","startTime":261.927,"endTime":262.437,"body":"Okay."},{"speaker":"Tom Raftery","startTime":262.497,"endTime":263.067,"body":"Okay."},{"speaker":"Tom Raftery","startTime":264.442,"endTime":268.522,"body":"This is, this is something that we're"},{"speaker":"Tom Raftery","startTime":264.442,"endTime":268.522,"body":"hearing increasingly about climate"},{"speaker":"Tom Raftery","startTime":268.522,"endTime":270.862,"body":"anxiety in, in young people in particular."},{"speaker":"Tom Raftery","startTime":270.862,"endTime":276.225,"body":"And it's one of the reasons that I"},{"speaker":"Tom Raftery","startTime":270.862,"endTime":276.225,"body":"wanted to set up this podcast initially"},{"speaker":"Tom Raftery","startTime":276.225,"endTime":282.135,"body":"was that there is a huge amount of bad"},{"speaker":"Tom Raftery","startTime":276.225,"endTime":282.135,"body":"news out there about climate and, you"},{"speaker":"Tom Raftery","startTime":282.135,"endTime":284.355,"body":"know, with good reason, I have to say."},{"speaker":"Tom Raftery","startTime":284.44,"endTime":289.83,"body":"A lot of the stuff that's happening in the"},{"speaker":"Tom Raftery","startTime":284.44,"endTime":289.83,"body":"climate space is big and scary and it's"},{"speaker":"Tom Raftery","startTime":289.83,"endTime":295.295,"body":"gonna take an incredible amount of work to"},{"speaker":"Tom Raftery","startTime":289.83,"endTime":295.295,"body":"try and slow it, stop it, turn it around."},{"speaker":"Tom Raftery","startTime":295.895,"endTime":297.455,"body":"But that's not to say we can't do it."},{"speaker":"Tom Raftery","startTime":297.815,"endTime":301.785,"body":"So the whole raison d'etre behind"},{"speaker":"Tom Raftery","startTime":297.815,"endTime":301.785,"body":"this podcast is to highlight"},{"speaker":"Tom Raftery","startTime":302.265,"endTime":306.585,"body":"successful emissions reduction"},{"speaker":"Tom Raftery","startTime":302.265,"endTime":306.585,"body":"stories and strategies to educate and"},{"speaker":"Tom Raftery","startTime":306.585,"endTime":308.145,"body":"inspire more people to take action."},{"speaker":"Tom Raftery","startTime":308.145,"endTime":312.255,"body":"That's the kind of mission statement of"},{"speaker":"Tom Raftery","startTime":308.145,"endTime":312.255,"body":"the podcast, if I can be so grandiose."},{"speaker":"Tom Raftery","startTime":312.885,"endTime":318.0,"body":"So is, is that kind of what you're"},{"speaker":"Tom Raftery","startTime":312.885,"endTime":318.0,"body":"thinking with your book as well, that you"},{"speaker":"Tom Raftery","startTime":318.0,"endTime":321.786,"body":"want to try and highlight that kind of"},{"speaker":"Tom Raftery","startTime":318.0,"endTime":321.786,"body":"stuff, or is it that you want to change"},{"speaker":"Tom Raftery","startTime":321.786,"endTime":323.856,"body":"the messaging or a combination or what?"},{"speaker":"Marc Cortez","startTime":324.726,"endTime":327.222,"body":"I think, I think"},{"speaker":"Marc Cortez","startTime":324.726,"endTime":327.222,"body":"it's, just diving into all"},{"speaker":"Marc Cortez","startTime":327.222,"endTime":328.511,"body":"of that I'm with you on this."},{"speaker":"Marc Cortez","startTime":328.516,"endTime":333.209,"body":"I think my overall premise is"},{"speaker":"Marc Cortez","startTime":328.516,"endTime":333.209,"body":"awareness is fantastic, right?"},{"speaker":"Marc Cortez","startTime":333.209,"endTime":334.559,"body":"We need, we need awareness."},{"speaker":"Marc Cortez","startTime":334.889,"endTime":338.099,"body":"That's, that's let's give ourselves"},{"speaker":"Marc Cortez","startTime":334.889,"endTime":338.099,"body":"pats on the back for, for creating"},{"speaker":"Marc Cortez","startTime":338.099,"endTime":341.669,"body":"lots of climate awareness because"},{"speaker":"Marc Cortez","startTime":338.099,"endTime":341.669,"body":"we now have a generation of, of"},{"speaker":"Marc Cortez","startTime":341.999,"endTime":344.099,"body":"humans that are fully aware of this."},{"speaker":"Marc Cortez","startTime":344.159,"endTime":347.757,"body":"Um, So that's great and, and I, I"},{"speaker":"Marc Cortez","startTime":344.159,"endTime":347.757,"body":"think that that's exactly what's,"},{"speaker":"Marc Cortez","startTime":348.117,"endTime":352.622,"body":"what's needed more of that, but,"},{"speaker":"Marc Cortez","startTime":348.117,"endTime":352.622,"body":"Awareness that turns into to panic."},{"speaker":"Marc Cortez","startTime":352.622,"endTime":355.082,"body":"And this eco anxiety, I"},{"speaker":"Marc Cortez","startTime":352.622,"endTime":355.082,"body":"mean, this is a real thing."},{"speaker":"Marc Cortez","startTime":355.082,"endTime":359.141,"body":"This is a new, a new mental health"},{"speaker":"Marc Cortez","startTime":355.082,"endTime":359.141,"body":"disease that we had to create"},{"speaker":"Marc Cortez","startTime":359.146,"endTime":361.181,"body":"because we've scared our kids."},{"speaker":"Marc Cortez","startTime":361.241,"endTime":365.091,"body":"And that to me, you know, I, I"},{"speaker":"Marc Cortez","startTime":361.241,"endTime":365.091,"body":"can't think of any other industry."},{"speaker":"Marc Cortez","startTime":365.13,"endTime":368.31,"body":"That actually ta has that"},{"speaker":"Marc Cortez","startTime":365.13,"endTime":368.31,"body":"as a pride point, right?"},{"speaker":"Marc Cortez","startTime":368.52,"endTime":368.88,"body":"Yay."},{"speaker":"Marc Cortez","startTime":369.03,"endTime":369.39,"body":"Yay."},{"speaker":"Marc Cortez","startTime":369.39,"endTime":370.53,"body":"We've scared our kids."},{"speaker":"Marc Cortez","startTime":370.53,"endTime":373.733,"body":"You know this Greta Turnberg gal"},{"speaker":"Marc Cortez","startTime":370.53,"endTime":373.733,"body":"from Sweden who is now an adult,"},{"speaker":"Marc Cortez","startTime":373.733,"endTime":377.475,"body":"but you know, we've celebrated"},{"speaker":"Marc Cortez","startTime":373.733,"endTime":377.475,"body":"her incessantly for being scared."},{"speaker":"Marc Cortez","startTime":377.475,"endTime":380.599,"body":"And I just, every time I see her,"},{"speaker":"Marc Cortez","startTime":377.475,"endTime":380.599,"body":"I wanna scream because you know,"},{"speaker":"Marc Cortez","startTime":380.599,"endTime":382.039,"body":"this is not a climate scientist."},{"speaker":"Marc Cortez","startTime":382.039,"endTime":384.179,"body":"This is a, this is a woman who has."},{"speaker":"Marc Cortez","startTime":384.509,"endTime":389.912,"body":"Is parroting the climate death messages"},{"speaker":"Marc Cortez","startTime":384.509,"endTime":389.912,"body":"that we have been basically shoving"},{"speaker":"Marc Cortez","startTime":389.932,"endTime":391.612,"body":"down her throat her entire life."},{"speaker":"Marc Cortez","startTime":391.852,"endTime":397.072,"body":"So, love activism, but activism"},{"speaker":"Marc Cortez","startTime":391.852,"endTime":397.072,"body":"that turns into this sort of panic"},{"speaker":"Marc Cortez","startTime":397.072,"endTime":400.372,"body":"leads to really bad policies and,"},{"speaker":"Marc Cortez","startTime":397.072,"endTime":400.372,"body":"and a lot of miscommunication."},{"speaker":"Marc Cortez","startTime":400.372,"endTime":400.942,"body":"We end up."},{"speaker":"Marc Cortez","startTime":401.327,"endTime":403.397,"body":"We end up saying, oh my God,"},{"speaker":"Marc Cortez","startTime":401.327,"endTime":403.397,"body":"we have to do something."},{"speaker":"Marc Cortez","startTime":403.397,"endTime":405.617,"body":"We have to do everything or"},{"speaker":"Marc Cortez","startTime":403.397,"endTime":405.617,"body":"else we're all going to die."},{"speaker":"Marc Cortez","startTime":405.617,"endTime":408.557,"body":"And that just, that's just a bad strategy."},{"speaker":"Marc Cortez","startTime":408.707,"endTime":414.102,"body":"And, and it has not produced, you know,"},{"speaker":"Marc Cortez","startTime":408.707,"endTime":414.102,"body":"my, my my feeling is it has not produced"},{"speaker":"Marc Cortez","startTime":414.572,"endTime":416.382,"body":"anywhere near the results that we need."},{"speaker":"Marc Cortez","startTime":416.742,"endTime":421.092,"body":"And it is confusing things because"},{"speaker":"Marc Cortez","startTime":416.742,"endTime":421.092,"body":"right now I'll use the US as an example."},{"speaker":"Marc Cortez","startTime":421.452,"endTime":425.795,"body":"You know, it's, it's a partisan  issue"},{"speaker":"Marc Cortez","startTime":421.452,"endTime":425.795,"body":"and so in, let's see, we've got elections"},{"speaker":"Marc Cortez","startTime":425.795,"endTime":428.705,"body":"in two weeks, which means that the"},{"speaker":"Marc Cortez","startTime":425.795,"endTime":428.705,"body":"pendulum's gonna swing the other way."},{"speaker":"Marc Cortez","startTime":428.705,"endTime":429.605,"body":"And hey, guess what?"},{"speaker":"Marc Cortez","startTime":430.535,"endTime":433.445,"body":"all this celebration that's been"},{"speaker":"Marc Cortez","startTime":430.535,"endTime":433.445,"body":"going on, because one side just"},{"speaker":"Marc Cortez","startTime":433.445,"endTime":437.045,"body":"got a big bucket of money, that"},{"speaker":"Marc Cortez","startTime":433.445,"endTime":437.045,"body":"big bucket of money's gonna dry up."},{"speaker":"Marc Cortez","startTime":437.135,"endTime":438.606,"body":"And and we're gonna go nowhere."},{"speaker":"Marc Cortez","startTime":438.606,"endTime":442.686,"body":"And so I, I sincerely believe that"},{"speaker":"Marc Cortez","startTime":438.606,"endTime":442.686,"body":"climate change is an important topic."},{"speaker":"Marc Cortez","startTime":442.986,"endTime":446.916,"body":"It needs to be something that"},{"speaker":"Marc Cortez","startTime":442.986,"endTime":446.916,"body":"we all are dealing with, but"},{"speaker":"Marc Cortez","startTime":446.916,"endTime":448.976,"body":"it can't you know, it can't be."},{"speaker":"Marc Cortez","startTime":449.761,"endTime":452.551,"body":"We can't, we can't come at it from"},{"speaker":"Marc Cortez","startTime":449.761,"endTime":452.551,"body":"a panicked perspective because"},{"speaker":"Marc Cortez","startTime":452.551,"endTime":454.501,"body":"it leads to really bad solutions."},{"speaker":"Marc Cortez","startTime":454.831,"endTime":459.933,"body":"And and I think I would, I would"},{"speaker":"Marc Cortez","startTime":454.831,"endTime":459.933,"body":"cite our past 30 years of climate"},{"speaker":"Marc Cortez","startTime":460.473,"endTime":464.103,"body":"response, whatever you want to"},{"speaker":"Marc Cortez","startTime":460.473,"endTime":464.103,"body":"call it, as, as evidence of that."},{"speaker":"Marc Cortez","startTime":464.103,"endTime":468.633,"body":"I think we haven't made nearly the"},{"speaker":"Marc Cortez","startTime":464.103,"endTime":468.633,"body":"types of progress that we probably could"},{"speaker":"Marc Cortez","startTime":468.633,"endTime":472.793,"body":"have with a more sane approach, I guess"},{"speaker":"Marc Cortez","startTime":468.633,"endTime":472.793,"body":"is the way, is a good way to put it."},{"speaker":"Tom Raftery","startTime":473.603,"endTime":475.343,"body":"Yeah, I mean,"},{"speaker":"Tom Raftery","startTime":473.603,"endTime":475.343,"body":"there's a, there's a number"},{"speaker":"Tom Raftery","startTime":475.343,"endTime":476.423,"body":"of factors there, isn't there?"},{"speaker":"Tom Raftery","startTime":476.423,"endTime":482.423,"body":"I mean, there's, there's, the fossil"},{"speaker":"Tom Raftery","startTime":476.423,"endTime":482.423,"body":"fuel industry have poured huge amounts of"},{"speaker":"Tom Raftery","startTime":482.423,"endTime":488.118,"body":"money into lobbying to delay any action"},{"speaker":"Tom Raftery","startTime":482.423,"endTime":488.118,"body":"and to make sure that any legislation"},{"speaker":"Tom Raftery","startTime":488.118,"endTime":494.033,"body":"that's passed either slows down or makes"},{"speaker":"Tom Raftery","startTime":488.118,"endTime":494.033,"body":"policy change more favorable to the fossil"},{"speaker":"Tom Raftery","startTime":494.033,"endTime":496.073,"body":"fuel industry, which is just insane."},{"speaker":"Tom Raftery","startTime":496.733,"endTime":502.223,"body":"And then the other big aspect, I think"},{"speaker":"Tom Raftery","startTime":496.733,"endTime":502.223,"body":"is the whole, as you pointed out,"},{"speaker":"Tom Raftery","startTime":502.493,"endTime":508.703,"body":"politicization of climate where one side"},{"speaker":"Tom Raftery","startTime":502.493,"endTime":508.703,"body":"thinks it's rubbish and the other side"},{"speaker":"Tom Raftery","startTime":508.703,"endTime":512.213,"body":"is like, oh no, we're all in trouble,"},{"speaker":"Tom Raftery","startTime":508.703,"endTime":512.213,"body":"so we gotta do something really fast."},{"speaker":"Tom Raftery","startTime":512.213,"endTime":516.561,"body":"And this is something that should"},{"speaker":"Tom Raftery","startTime":512.213,"endTime":516.561,"body":"be bipartisan because climate"},{"speaker":"Tom Raftery","startTime":516.561,"endTime":521.301,"body":"doesn't care whether you're left"},{"speaker":"Tom Raftery","startTime":516.561,"endTime":521.301,"body":"wing or right wing or whatever."},{"speaker":"Tom Raftery","startTime":521.781,"endTime":524.661,"body":"You know, the floods are still"},{"speaker":"Tom Raftery","startTime":521.781,"endTime":524.661,"body":"gonna come and destroy your house"},{"speaker":"Tom Raftery","startTime":524.661,"endTime":528.801,"body":"or the drought's gonna come and"},{"speaker":"Tom Raftery","startTime":524.661,"endTime":528.801,"body":"destroy your crop or whatever it is."},{"speaker":"Tom Raftery","startTime":529.401,"endTime":531.051,"body":"This really shouldn't be political."},{"speaker":"Marc Cortez","startTime":531.809,"endTime":532.169,"body":"Yeah."},{"speaker":"Marc Cortez","startTime":532.169,"endTime":535.842,"body":"And um, you know, on the big oil side,"},{"speaker":"Marc Cortez","startTime":532.169,"endTime":535.842,"body":"I mean, it's a matter of public record."},{"speaker":"Marc Cortez","startTime":535.842,"endTime":539.082,"body":"Now, what they did, I'm not a,"},{"speaker":"Marc Cortez","startTime":535.842,"endTime":539.082,"body":"I'm not a defender of big oil."},{"speaker":"Marc Cortez","startTime":539.382,"endTime":540.462,"body":"We know what they did."},{"speaker":"Marc Cortez","startTime":540.852,"endTime":541.632,"body":"They did it."},{"speaker":"Marc Cortez","startTime":541.662,"endTime":544.521,"body":"They, uh, you know,"},{"speaker":"Marc Cortez","startTime":541.662,"endTime":544.521,"body":"lots of misinformation."},{"speaker":"Marc Cortez","startTime":544.521,"endTime":545.691,"body":"They started this whole thing."},{"speaker":"Marc Cortez","startTime":545.691,"endTime":547.514,"body":"But no one is innocent anymore."},{"speaker":"Marc Cortez","startTime":547.574,"endTime":550.874,"body":"I mean, look, I, I, , I"},{"speaker":"Marc Cortez","startTime":547.574,"endTime":550.874,"body":"worked in solar for years."},{"speaker":"Marc Cortez","startTime":551.954,"endTime":555.014,"body":"The renewable energy industry"},{"speaker":"Marc Cortez","startTime":551.954,"endTime":555.014,"body":"is, is guilty of the same thing."},{"speaker":"Marc Cortez","startTime":555.254,"endTime":558.456,"body":"So let's not no one is clean"},{"speaker":"Marc Cortez","startTime":555.254,"endTime":558.456,"body":"in the clean energy game."},{"speaker":"Marc Cortez","startTime":558.456,"endTime":561.036,"body":"So at this point, I don't even care."},{"speaker":"Marc Cortez","startTime":561.096,"endTime":564.178,"body":"I, I think that's part of the message"},{"speaker":"Marc Cortez","startTime":561.096,"endTime":564.178,"body":"is you know, when you start off,"},{"speaker":"Marc Cortez","startTime":564.178,"endTime":568.383,"body":"when we started off in solar, We"},{"speaker":"Marc Cortez","startTime":564.178,"endTime":568.383,"body":"were David and Big Oil was Goliath."},{"speaker":"Marc Cortez","startTime":568.473,"endTime":573.115,"body":"And so, from the very beginning"},{"speaker":"Marc Cortez","startTime":568.473,"endTime":573.115,"body":"it was in our DNA just to walk."},{"speaker":"Marc Cortez","startTime":573.355,"endTime":577.075,"body":"You know, we wouldn't go any"},{"speaker":"Marc Cortez","startTime":573.355,"endTime":577.075,"body":"anywhere without having Goliath"},{"speaker":"Marc Cortez","startTime":577.075,"endTime":579.895,"body":"next to us because we had to make"},{"speaker":"Marc Cortez","startTime":577.075,"endTime":579.895,"body":"sure that everyone knew that we"},{"speaker":"Marc Cortez","startTime":579.895,"endTime":581.545,"body":"were better than this big, bad guy."},{"speaker":"Marc Cortez","startTime":581.555,"endTime":581.926,"body":"So."},{"speaker":"Marc Cortez","startTime":583.331,"endTime":586.301,"body":"just in, in the industry's"},{"speaker":"Marc Cortez","startTime":583.331,"endTime":586.301,"body":"DNA to hate big oil."},{"speaker":"Marc Cortez","startTime":586.997,"endTime":591.267,"body":"But at this point, my view at"},{"speaker":"Marc Cortez","startTime":586.997,"endTime":591.267,"body":"this point is it's not helping."},{"speaker":"Marc Cortez","startTime":591.267,"endTime":592.72,"body":"Let's, let's just be candid about it."},{"speaker":"Marc Cortez","startTime":592.72,"endTime":597.4,"body":"I mean, it takes a lot of oil, it takes"},{"speaker":"Marc Cortez","startTime":592.72,"endTime":597.4,"body":"a lot of fossil fuels to make cleaner."},{"speaker":"Marc Cortez","startTime":597.835,"endTime":598.765,"body":"Cleaner products."},{"speaker":"Marc Cortez","startTime":598.795,"endTime":599.125,"body":"Okay."},{"speaker":"Marc Cortez","startTime":599.125,"endTime":603.431,"body":"I mean, watch you know, any, I used to"},{"speaker":"Marc Cortez","startTime":599.125,"endTime":603.431,"body":"have arguments when I was in the solar"},{"speaker":"Marc Cortez","startTime":603.431,"endTime":606.641,"body":"business with manufacturers and they were"},{"speaker":"Marc Cortez","startTime":603.431,"endTime":606.641,"body":"telling me how clean these products were,"},{"speaker":"Marc Cortez","startTime":606.641,"endTime":610.811,"body":"and I'm looking at the tractor mowing"},{"speaker":"Marc Cortez","startTime":606.641,"endTime":610.811,"body":"down that mountain to get all the minerals"},{"speaker":"Marc Cortez","startTime":611.171,"endTime":614.471,"body":"and then the smoke coming out of the"},{"speaker":"Marc Cortez","startTime":611.171,"endTime":614.471,"body":"factory to make the solar modules right."},{"speaker":"Marc Cortez","startTime":614.476,"endTime":615.701,"body":"This is not a clean process."},{"speaker":"Marc Cortez","startTime":615.701,"endTime":619.781,"body":"These are, these are manufactured"},{"speaker":"Marc Cortez","startTime":615.701,"endTime":619.781,"body":"project products, just like EVs are,"},{"speaker":"Marc Cortez","startTime":620.141,"endTime":622.211,"body":"are incredibly dirty to manufacturers."},{"speaker":"Marc Cortez","startTime":622.866,"endTime":623.856,"body":"There's nothing clean here."},{"speaker":"Marc Cortez","startTime":624.036,"endTime":624.246,"body":"There."},{"speaker":"Marc Cortez","startTime":624.246,"endTime":627.306,"body":"It's just progressively less"},{"speaker":"Marc Cortez","startTime":624.246,"endTime":627.306,"body":"worse than something else."},{"speaker":"Marc Cortez","startTime":627.756,"endTime":628.506,"body":"So I think."},{"speaker":"Marc Cortez","startTime":629.291,"endTime":635.261,"body":"So continuing to keep big oil in the, in"},{"speaker":"Marc Cortez","startTime":629.291,"endTime":635.261,"body":"our, in our gun sites, so to speak, is,"},{"speaker":"Marc Cortez","startTime":635.261,"endTime":638.891,"body":"I mean, we can continue to do it, but"},{"speaker":"Marc Cortez","startTime":635.261,"endTime":638.891,"body":"my view is it's just energy that we're"},{"speaker":"Marc Cortez","startTime":638.891,"endTime":641.411,"body":"wasting on not solving real problems."},{"speaker":"Marc Cortez","startTime":641.441,"endTime":642.441,"body":"Oil is not going away."},{"speaker":"Marc Cortez","startTime":642.462,"endTime":645.432,"body":"We need lots of it to, to make"},{"speaker":"Marc Cortez","startTime":642.462,"endTime":645.432,"body":"all of these better products."},{"speaker":"Marc Cortez","startTime":645.432,"endTime":650.022,"body":"And a better policy would be let's"},{"speaker":"Marc Cortez","startTime":645.432,"endTime":650.022,"body":"at least acknowledge it and say, all"},{"speaker":"Marc Cortez","startTime":650.022,"endTime":651.822,"body":"right, well we, let's have a 20 year."},{"speaker":"Marc Cortez","startTime":652.422,"endTime":656.652,"body":"25 year phasing out of fossil fuels"},{"speaker":"Marc Cortez","startTime":652.422,"endTime":656.652,"body":"where we progressively use less and"},{"speaker":"Marc Cortez","startTime":656.652,"endTime":661.238,"body":"less and, and slowly decarbonize or"},{"speaker":"Marc Cortez","startTime":656.652,"endTime":661.238,"body":"decarbonize where it makes sense and"},{"speaker":"Marc Cortez","startTime":661.243,"endTime":665.858,"body":"not, not turn this into the left versus"},{"speaker":"Marc Cortez","startTime":661.243,"endTime":665.858,"body":"right issue, that it continues to be,"},{"speaker":"Marc Cortez","startTime":665.888,"endTime":668.078,"body":"because I'm bipartisan is the word."},{"speaker":"Marc Cortez","startTime":668.078,"endTime":672.128,"body":"I, I, I'm firmly believe that"},{"speaker":"Marc Cortez","startTime":668.078,"endTime":672.128,"body":"we are not gonna make any, any"},{"speaker":"Marc Cortez","startTime":672.128,"endTime":674.798,"body":"significant progress on the climate."},{"speaker":"Marc Cortez","startTime":674.865,"endTime":678.908,"body":"Again, speaking from the US perspective,"},{"speaker":"Marc Cortez","startTime":674.865,"endTime":678.908,"body":"unless it's bipartisan and I, I don't."},{"speaker":"Marc Cortez","startTime":679.243,"endTime":683.233,"body":"You know, getting one senator to"},{"speaker":"Marc Cortez","startTime":679.243,"endTime":683.233,"body":"turn so it plays well for the media."},{"speaker":"Marc Cortez","startTime":683.623,"endTime":685.213,"body":"I mean like legitimate support."},{"speaker":"Marc Cortez","startTime":685.213,"endTime":688.243,"body":"Like imagine a president or or"},{"speaker":"Marc Cortez","startTime":685.213,"endTime":688.243,"body":"politicians saying, you know what,"},{"speaker":"Marc Cortez","startTime":688.903,"endTime":692.026,"body":"we actually need some oil  to"},{"speaker":"Marc Cortez","startTime":688.903,"endTime":692.026,"body":"make all of these better products."},{"speaker":"Marc Cortez","startTime":692.026,"endTime":692.776,"body":"Let's embrace it."},{"speaker":"Marc Cortez","startTime":692.776,"endTime":694.636,"body":"Let's be honest about that cuz it's true."},{"speaker":"Marc Cortez","startTime":694.666,"endTime":696.706,"body":"We're gonna, you know, we're"},{"speaker":"Marc Cortez","startTime":694.666,"endTime":696.706,"body":"gonna need it if we shut down the"},{"speaker":"Marc Cortez","startTime":696.706,"endTime":698.116,"body":"oil and gas industry tomorrow."},{"speaker":"Marc Cortez","startTime":699.166,"endTime":701.056,"body":"There's no renewable"},{"speaker":"Marc Cortez","startTime":699.166,"endTime":701.056,"body":"energy industry, period."},{"speaker":"Marc Cortez","startTime":701.146,"endTime":703.499,"body":"So it's just it's just"},{"speaker":"Marc Cortez","startTime":701.146,"endTime":703.499,"body":"sort of a matter of fact."},{"speaker":"Marc Cortez","startTime":703.499,"endTime":707.778,"body":"And so I, I, I'm, I'm a believer"},{"speaker":"Marc Cortez","startTime":703.499,"endTime":707.778,"body":"in just having that discussion"},{"speaker":"Marc Cortez","startTime":708.108,"endTime":709.248,"body":"and putting it out there."},{"speaker":"Marc Cortez","startTime":709.253,"endTime":711.724,"body":"Bipartisan support is an absolute must."},{"speaker":"Marc Cortez","startTime":711.751,"endTime":716.131,"body":"And you know, until we, until we"},{"speaker":"Marc Cortez","startTime":711.751,"endTime":716.131,"body":"realize that and embrace that, I"},{"speaker":"Marc Cortez","startTime":716.131,"endTime":718.351,"body":"would put that front and center"},{"speaker":"Marc Cortez","startTime":716.131,"endTime":718.351,"body":"between every climate bill."},{"speaker":"Marc Cortez","startTime":718.351,"endTime":720.481,"body":"It's gotta have support from both sides."},{"speaker":"Marc Cortez","startTime":720.541,"endTime":723.1,"body":"And until that happens, I don't,"},{"speaker":"Marc Cortez","startTime":720.541,"endTime":723.1,"body":"I don't think that we're gonna"},{"speaker":"Marc Cortez","startTime":723.105,"endTime":724.36,"body":"make significant progress."},{"speaker":"Tom Raftery","startTime":724.795,"endTime":728.785,"body":"Yeah, cuz I mean, as you"},{"speaker":"Tom Raftery","startTime":724.795,"endTime":728.785,"body":"said, we're, we're coming up on the"},{"speaker":"Tom Raftery","startTime":728.815,"endTime":736.265,"body":"midterm elections in the US and if the"},{"speaker":"Tom Raftery","startTime":728.815,"endTime":736.265,"body":"Republicans gain in the, the House of"},{"speaker":"Tom Raftery","startTime":736.27,"endTime":740.825,"body":"Congress or the Senate or both, then"},{"speaker":"Tom Raftery","startTime":736.27,"endTime":740.825,"body":"the progress that Biden's administration"},{"speaker":"Tom Raftery","startTime":740.825,"endTime":742.385,"body":"has made in the last couple of."},{"speaker":"Tom Raftery","startTime":743.81,"endTime":748.736,"body":"And, and let's be honest, the progress"},{"speaker":"Tom Raftery","startTime":743.81,"endTime":748.736,"body":"that he has made has been minimal."},{"speaker":"Tom Raftery","startTime":748.916,"endTime":751.376,"body":"I, I would say a lot of it was gutted."},{"speaker":"Tom Raftery","startTime":751.444,"endTime":757.079,"body":"So that could be reversed very"},{"speaker":"Tom Raftery","startTime":751.444,"endTime":757.079,"body":"quickly and then well, I mean, okay."},{"speaker":"Tom Raftery","startTime":757.084,"endTime":761.279,"body":"It, it's, it, we're speaking"},{"speaker":"Tom Raftery","startTime":757.084,"endTime":761.279,"body":"specifically about US politics now, but."},{"speaker":"Tom Raftery","startTime":762.239,"endTime":765.749,"body":"The politicization has"},{"speaker":"Tom Raftery","startTime":762.239,"endTime":765.749,"body":"other casualties as well."},{"speaker":"Tom Raftery","startTime":765.749,"endTime":769.812,"body":"We see there was a, a right wing"},{"speaker":"Tom Raftery","startTime":765.749,"endTime":769.812,"body":"government elected in Sweden just a few"},{"speaker":"Tom Raftery","startTime":769.817,"endTime":773.923,"body":"weeks ago, and they've they're doing away"},{"speaker":"Tom Raftery","startTime":769.817,"endTime":773.923,"body":"with the Ministry of Environment there."},{"speaker":"Tom Raftery","startTime":773.923,"endTime":778.597,"body":"We've had a right wing coalition"},{"speaker":"Tom Raftery","startTime":773.923,"endTime":778.597,"body":"elected in Italy, and it remains"},{"speaker":"Tom Raftery","startTime":778.597,"endTime":782.317,"body":"to be seen what they're going to"},{"speaker":"Tom Raftery","startTime":778.597,"endTime":782.317,"body":"do, and it's kind of worrying."},{"speaker":"Tom Raftery","startTime":782.317,"endTime":787.267,"body":"So, yeah, I, I don't know how"},{"speaker":"Tom Raftery","startTime":782.317,"endTime":787.267,"body":"we make it bipartisan globally."},{"speaker":"Tom Raftery","startTime":787.267,"endTime":787.807,"body":"I really don't."},{"speaker":"Tom Raftery","startTime":787.807,"endTime":795.187,"body":"I wish I knew and I, I think making"},{"speaker":"Tom Raftery","startTime":787.807,"endTime":795.187,"body":"the funding of political parties more"},{"speaker":"Tom Raftery","startTime":795.187,"endTime":797.227,"body":"transparent might be one way towards it."},{"speaker":"Marc Cortez","startTime":798.652,"endTime":802.488,"body":"Yeah, I, I also believe"},{"speaker":"Marc Cortez","startTime":798.652,"endTime":802.488,"body":"you know, it, as much as we like to"},{"speaker":"Marc Cortez","startTime":829.9280000000001,"endTime":832.9580000000001,"body":"hate big oil companies, they were"},{"speaker":"Marc Cortez","startTime":829.9280000000001,"endTime":832.9580000000001,"body":"also some of the early innovators"},{"speaker":"Marc Cortez","startTime":832.9580000000001,"endTime":834.6080000000001,"body":"of the renewal energy industry."},{"speaker":"Marc Cortez","startTime":835.028,"endTime":836.798,"body":"You know, BP Solar, I worked for them."},{"speaker":"Marc Cortez","startTime":836.839,"endTime":839.629,"body":"And I, you know, they don't, they"},{"speaker":"Marc Cortez","startTime":836.839,"endTime":839.629,"body":"didn't have any altruism about 'em."},{"speaker":"Marc Cortez","startTime":839.719,"endTime":842.719,"body":"They're mu, they're, they're"},{"speaker":"Marc Cortez","startTime":839.719,"endTime":842.719,"body":"a profit making company."},{"speaker":"Marc Cortez","startTime":842.719,"endTime":847.7890000000001,"body":"So I think one of the issues is"},{"speaker":"Marc Cortez","startTime":842.719,"endTime":847.7890000000001,"body":"we gotta figure out how companies"},{"speaker":"Marc Cortez","startTime":847.7890000000001,"endTime":849.649,"body":"can make money saving the climate."},{"speaker":"Marc Cortez","startTime":849.749,"endTime":852.6350000000001,"body":"So, you know, back the old"},{"speaker":"Marc Cortez","startTime":849.749,"endTime":852.6350000000001,"body":"movie, wall Street, Gordon Gecko,"},{"speaker":"Marc Cortez","startTime":852.6350000000001,"endTime":853.8950000000001,"body":"where he said greed is good."},{"speaker":"Marc Cortez","startTime":853.8950000000001,"endTime":858.562,"body":"And so to paraphrase that, I would"},{"speaker":"Marc Cortez","startTime":853.8950000000001,"endTime":858.562,"body":"say in, in solar we always joke there"},{"speaker":"Marc Cortez","startTime":858.562,"endTime":860.272,"body":"was no green until there was green."},{"speaker":"Marc Cortez","startTime":860.692,"endTime":862.6120000000001,"body":"the solar market was nothing."},{"speaker":"Marc Cortez","startTime":862.642,"endTime":864.172,"body":"It was cabins and boats."},{"speaker":"Marc Cortez","startTime":864.532,"endTime":868.5820000000001,"body":"Until we all this financial engineering"},{"speaker":"Marc Cortez","startTime":864.532,"endTime":868.5820000000001,"body":"came, came about and we figured out"},{"speaker":"Marc Cortez","startTime":868.5820000000001,"endTime":870.142,"body":"how we could actually make money at it."},{"speaker":"Marc Cortez","startTime":870.562,"endTime":871.3420000000001,"body":"And now look at it."},{"speaker":"Marc Cortez","startTime":871.402,"endTime":873.802,"body":"Now it's at, it's actually, you"},{"speaker":"Marc Cortez","startTime":871.402,"endTime":873.802,"body":"know, it's had double digit growth"},{"speaker":"Marc Cortez","startTime":873.807,"endTime":875.7310000000001,"body":"for the past 20 something years."},{"speaker":"Marc Cortez","startTime":875.7310000000001,"endTime":878.971,"body":"So, so I don't think,"},{"speaker":"Marc Cortez","startTime":875.7310000000001,"endTime":878.971,"body":"profit is a terrible thing."},{"speaker":"Marc Cortez","startTime":878.971,"endTime":883.6060000000001,"body":"And I think as once, once we figure"},{"speaker":"Marc Cortez","startTime":878.971,"endTime":883.6060000000001,"body":"out, You know, all these resources that"},{"speaker":"Marc Cortez","startTime":883.6110000000001,"endTime":887.783,"body":"are out there trying to make money, and"},{"speaker":"Marc Cortez","startTime":883.6110000000001,"endTime":887.783,"body":"I keep thinking these are resources."},{"speaker":"Marc Cortez","startTime":887.783,"endTime":892.735,"body":"Once we figure out how to help them make"},{"speaker":"Marc Cortez","startTime":887.783,"endTime":892.735,"body":"money then that's part of the solution."},{"speaker":"Marc Cortez","startTime":892.74,"endTime":895.4050000000001,"body":"So I'll use the EV world as an example."},{"speaker":"Marc Cortez","startTime":895.452,"endTime":900.6840000000001,"body":"I'm not a big EV fan  for lots of"},{"speaker":"Marc Cortez","startTime":895.452,"endTime":900.6840000000001,"body":"reasons, but, I mean this, it's an example"},{"speaker":"Marc Cortez","startTime":900.6840000000001,"endTime":905.0640000000001,"body":"of using all of that infrastructure,"},{"speaker":"Marc Cortez","startTime":900.6840000000001,"endTime":905.0640000000001,"body":"using all of those resources to"},{"speaker":"Marc Cortez","startTime":905.0640000000001,"endTime":906.7650000000001,"body":"help produce things that are better."},{"speaker":"Marc Cortez","startTime":907.0050000000001,"endTime":909.115,"body":"And I think that's a, that's"},{"speaker":"Marc Cortez","startTime":907.0050000000001,"endTime":909.115,"body":"a good example of that."},{"speaker":"Tom Raftery","startTime":909.48,"endTime":909.8100000000001,"body":"Mm."},{"speaker":"Tom Raftery","startTime":910.0200000000001,"endTime":913.7570000000001,"body":"Yeah, I actually am a big"},{"speaker":"Tom Raftery","startTime":910.0200000000001,"endTime":913.7570000000001,"body":"EV fan, I have to say."},{"speaker":"Tom Raftery","startTime":913.768,"endTime":918.138,"body":"I, I take your point that it requires"},{"speaker":"Tom Raftery","startTime":913.768,"endTime":918.138,"body":"lots of inputs to create an ev, but"},{"speaker":"Tom Raftery","startTime":918.138,"endTime":923.5300000000001,"body":"the, the latest studies now show that"},{"speaker":"Tom Raftery","startTime":918.138,"endTime":923.5300000000001,"body":"it's typically in about one year's"},{"speaker":"Tom Raftery","startTime":923.5300000000001,"endTime":927.07,"body":"driving, that you make up the carbon"},{"speaker":"Tom Raftery","startTime":923.5300000000001,"endTime":927.07,"body":"debt from the manufacturer of an ev"},{"speaker":"Tom Raftery","startTime":927.25,"endTime":931.3000000000001,"body":"and that doesn't take into account"},{"speaker":"Tom Raftery","startTime":927.25,"endTime":931.3000000000001,"body":"the likes of the Volkswagen plant,"},{"speaker":"Tom Raftery","startTime":931.3000000000001,"endTime":935.543,"body":"for example, in Zwikau which is fully"},{"speaker":"Tom Raftery","startTime":931.3000000000001,"endTime":935.543,"body":"renewably powered, which brings down"},{"speaker":"Tom Raftery","startTime":935.663,"endTime":938.033,"body":"the carbon debt of building those cars."},{"speaker":"Tom Raftery","startTime":938.513,"endTime":940.493,"body":"So that's even less than a year."},{"speaker":"Tom Raftery","startTime":940.493,"endTime":945.383,"body":"And in my case my electricity is"},{"speaker":"Tom Raftery","startTime":940.493,"endTime":945.383,"body":"100% renewable from a renewable"},{"speaker":"Tom Raftery","startTime":945.383,"endTime":948.653,"body":"energy company, so that brings"},{"speaker":"Tom Raftery","startTime":945.383,"endTime":948.653,"body":"the carbon debt down even further."},{"speaker":"Tom Raftery","startTime":948.653,"endTime":952.5830000000001,"body":"So it's well under a year plus,"},{"speaker":"Tom Raftery","startTime":948.653,"endTime":952.5830000000001,"body":"I've got a five kilowatt solar array"},{"speaker":"Tom Raftery","startTime":952.5880000000001,"endTime":954.9830000000001,"body":"on the roof, so I'm not pulling"},{"speaker":"Tom Raftery","startTime":952.5880000000001,"endTime":954.9830000000001,"body":"off the grid all the time either."},{"speaker":"Tom Raftery","startTime":955.043,"endTime":959.566,"body":"So, you know, I and, and the batteries"},{"speaker":"Tom Raftery","startTime":955.043,"endTime":959.566,"body":"from EVs are fully recyclable."},{"speaker":"Tom Raftery","startTime":959.864,"endTime":965.099,"body":"So it's not a, you know, it's, Take it,"},{"speaker":"Tom Raftery","startTime":959.864,"endTime":965.099,"body":"drive it for 30,000 kilometers and then"},{"speaker":"Tom Raftery","startTime":965.099,"endTime":966.3290000000001,"body":"dump the battery and get a new one."},{"speaker":"Tom Raftery","startTime":966.3290000000001,"endTime":970.7090000000001,"body":"No, the, the batteries typically last"},{"speaker":"Tom Raftery","startTime":966.3290000000001,"endTime":970.7090000000001,"body":"about 350,000 kilometers now, which is the"},{"speaker":"Tom Raftery","startTime":971.152,"endTime":974.9490000000001,"body":"lifetime of a, of a, an EV in Europe or"},{"speaker":"Tom Raftery","startTime":971.152,"endTime":974.9490000000001,"body":"of a, of a car in Europe, not just an ev."},{"speaker":"Tom Raftery","startTime":975.129,"endTime":977.147,"body":"So, and these things are"},{"speaker":"Tom Raftery","startTime":975.129,"endTime":977.147,"body":"improving all the time."},{"speaker":"Tom Raftery","startTime":977.147,"endTime":982.461,"body":"The new 46 80 batteries from Tesla,"},{"speaker":"Tom Raftery","startTime":977.147,"endTime":982.461,"body":"have a reputed lifetime of about"},{"speaker":"Tom Raftery","startTime":982.4910000000001,"endTime":986.3910000000001,"body":"3.6 million kilometers, which is 10"},{"speaker":"Tom Raftery","startTime":982.4910000000001,"endTime":986.3910000000001,"body":"times the life of a European car."},{"speaker":"Tom Raftery","startTime":986.811,"endTime":989.6310000000001,"body":"So, you know, these things are getting"},{"speaker":"Tom Raftery","startTime":986.811,"endTime":989.6310000000001,"body":"better and better and better all the time."},{"speaker":"Tom Raftery","startTime":989.6310000000001,"endTime":993.101,"body":"So, anyway, we'll, we'll we'll get"},{"speaker":"Tom Raftery","startTime":989.6310000000001,"endTime":993.101,"body":"off that topic and we'll, we'll"},{"speaker":"Tom Raftery","startTime":993.101,"endTime":995.681,"body":"move on to something else and"},{"speaker":"Marc Cortez","startTime":995.681,"endTime":997.8710000000001,"body":"Let before we do,"},{"speaker":"Marc Cortez","startTime":995.681,"endTime":997.8710000000001,"body":"sorry, let me jump in on that."},{"speaker":"Marc Cortez","startTime":997.9010000000001,"endTime":1000.721,"body":"The EVs, I, I, I think"},{"speaker":"Marc Cortez","startTime":997.9010000000001,"endTime":1000.721,"body":"EVs are fantastic techs."},{"speaker":"Marc Cortez","startTime":1000.721,"endTime":1004.081,"body":"I love driving a Tesla,"},{"speaker":"Marc Cortez","startTime":1000.721,"endTime":1004.081,"body":"they're fantastic cars."},{"speaker":"Marc Cortez","startTime":1004.081,"endTime":1006.615,"body":"From a product standpoint,"},{"speaker":"Marc Cortez","startTime":1004.081,"endTime":1006.615,"body":"I think they're fantastic."},{"speaker":"Marc Cortez","startTime":1006.6270000000001,"endTime":1012.301,"body":"So, when I say not a huge fan of EVs"},{"speaker":"Marc Cortez","startTime":1006.6270000000001,"endTime":1012.301,"body":"in terms of priority of, of other"},{"speaker":"Marc Cortez","startTime":1012.301,"endTime":1014.3710000000001,"body":"climate, potential climate solutions."},{"speaker":"Marc Cortez","startTime":1014.3710000000001,"endTime":1017.9870000000001,"body":"And so what the way I look at it"},{"speaker":"Marc Cortez","startTime":1014.3710000000001,"endTime":1017.9870000000001,"body":"is the climate problem is basically"},{"speaker":"Marc Cortez","startTime":1017.9920000000001,"endTime":1019.427,"body":"an over consumption problem."},{"speaker":"Marc Cortez","startTime":1019.8470000000001,"endTime":1020.2370000000001,"body":"Okay?"},{"speaker":"Marc Cortez","startTime":1020.417,"endTime":1022.2470000000001,"body":"So we're just using too much stuff."},{"speaker":"Marc Cortez","startTime":1022.517,"endTime":1029.117,"body":"So the idea that we can just continue"},{"speaker":"Marc Cortez","startTime":1022.517,"endTime":1029.117,"body":"to make more stuff and somehow make"},{"speaker":"Marc Cortez","startTime":1029.117,"endTime":1033.827,"body":"things better is is not, you know,"},{"speaker":"Marc Cortez","startTime":1029.117,"endTime":1033.827,"body":"it just doesn't make sense to me."},{"speaker":"Marc Cortez","startTime":1033.827,"endTime":1036.647,"body":"So, I mean, if you're buying,"},{"speaker":"Marc Cortez","startTime":1033.827,"endTime":1036.647,"body":"if you're making EVs, you"},{"speaker":"Marc Cortez","startTime":1036.647,"endTime":1038.027,"body":"are making the problem worse."},{"speaker":"Marc Cortez","startTime":1038.087,"endTime":1043.037,"body":"Now, you, you can take credit for"},{"speaker":"Marc Cortez","startTime":1038.087,"endTime":1043.037,"body":"making it less worse than other cars."},{"speaker":"Marc Cortez","startTime":1043.037,"endTime":1045.947,"body":"But I mean, if you really wanna"},{"speaker":"Marc Cortez","startTime":1043.037,"endTime":1045.947,"body":"make things better, you, you"},{"speaker":"Marc Cortez","startTime":1045.947,"endTime":1048.737,"body":"stick that car in a garage and you"},{"speaker":"Marc Cortez","startTime":1045.947,"endTime":1048.737,"body":"figure out another way to do it."},{"speaker":"Marc Cortez","startTime":1048.737,"endTime":1049.007,"body":"Right?"},{"speaker":"Marc Cortez","startTime":1049.007,"endTime":1051.557,"body":"That's, I mean, if, if"},{"speaker":"Marc Cortez","startTime":1049.007,"endTime":1051.557,"body":"the goal is to lower CO2"},{"speaker":"Tom Raftery","startTime":1051.662,"endTime":1052.0220000000002,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1052.142,"endTime":1052.382,"body":"Getting the"},{"speaker":"Marc Cortez","startTime":1052.517,"endTime":1054.7820000000002,"body":"EVs, Yeah, right."},{"speaker":"Marc Cortez","startTime":1054.7820000000002,"endTime":1058.472,"body":"EVs, I mean, a better solution"},{"speaker":"Marc Cortez","startTime":1054.7820000000002,"endTime":1058.472,"body":"is, you know, telecommute one day"},{"speaker":"Marc Cortez","startTime":1058.472,"endTime":1060.212,"body":"a week and you've just saved 20%."},{"speaker":"Marc Cortez","startTime":1060.2720000000002,"endTime":1060.5420000000001,"body":"Right?"},{"speaker":"Tom Raftery","startTime":1060.722,"endTime":1061.442,"body":"Be or better."},{"speaker":"Marc Cortez","startTime":1061.5320000000002,"endTime":1063.002,"body":"this is kind of"},{"speaker":"Marc Cortez","startTime":1061.5320000000002,"endTime":1063.002,"body":"my, this is kind of my point."},{"speaker":"Marc Cortez","startTime":1063.007,"endTime":1063.932,"body":"So I love EVs."},{"speaker":"Marc Cortez","startTime":1063.932,"endTime":1065.222,"body":"I think they're great cars."},{"speaker":"Marc Cortez","startTime":1065.462,"endTime":1066.7820000000002,"body":"They're so much fun to drive."},{"speaker":"Marc Cortez","startTime":1066.7820000000002,"endTime":1070.5420000000001,"body":"I mean, you get in and, and you know, I"},{"speaker":"Marc Cortez","startTime":1066.7820000000002,"endTime":1070.5420000000001,"body":"mean, driving down, the street with the,"},{"speaker":"Marc Cortez","startTime":1070.632,"endTime":1073.332,"body":"the Tesla Karaoke is just a blast, right?"},{"speaker":"Marc Cortez","startTime":1073.332,"endTime":1076.092,"body":"I mean, who, it's, it's"},{"speaker":"Marc Cortez","startTime":1073.332,"endTime":1076.092,"body":"like, it's, it's absolute."},{"speaker":"Marc Cortez","startTime":1076.122,"endTime":1077.262,"body":"They're, they're just fun."},{"speaker":"Marc Cortez","startTime":1077.262,"endTime":1081.582,"body":"But I, but I, you know, I don't kid"},{"speaker":"Marc Cortez","startTime":1077.262,"endTime":1081.582,"body":"myself to think that they are masquerading"},{"speaker":"Marc Cortez","startTime":1081.582,"endTime":1083.832,"body":"as climate salvation cuz they're not."},{"speaker":"Marc Cortez","startTime":1083.862,"endTime":1085.0320000000002,"body":"And they're, they're better."},{"speaker":"Marc Cortez","startTime":1085.502,"endTime":1088.0220000000002,"body":"But they're, they're"},{"speaker":"Marc Cortez","startTime":1085.502,"endTime":1088.0220000000002,"body":"only less worse, right?"},{"speaker":"Marc Cortez","startTime":1088.0220000000002,"endTime":1091.172,"body":"They're not, they're not, we're not"},{"speaker":"Marc Cortez","startTime":1088.0220000000002,"endTime":1091.172,"body":"sucking CO2 outta the atmosphere."},{"speaker":"Marc Cortez","startTime":1091.172,"endTime":1094.202,"body":"We're actually adding"},{"speaker":"Marc Cortez","startTime":1091.172,"endTime":1094.202,"body":"CO2 in the whole process."},{"speaker":"Marc Cortez","startTime":1094.207,"endTime":1097.758,"body":"So,  that's part of what, what, you"},{"speaker":"Marc Cortez","startTime":1094.207,"endTime":1097.758,"body":"know, my point is with the book and"},{"speaker":"Marc Cortez","startTime":1097.758,"endTime":1102.198,"body":"just the, the whole mindset is it kind"},{"speaker":"Marc Cortez","startTime":1097.758,"endTime":1102.198,"body":"of, it kind of tricks us a bit, right?"},{"speaker":"Marc Cortez","startTime":1102.198,"endTime":1105.961,"body":"It, it lets, it gives us"},{"speaker":"Marc Cortez","startTime":1102.198,"endTime":1105.961,"body":"a false sense of success."},{"speaker":"Marc Cortez","startTime":1105.961,"endTime":1109.231,"body":"That, hey, if I buy an ev I've"},{"speaker":"Marc Cortez","startTime":1105.961,"endTime":1109.231,"body":"made things so much better."},{"speaker":"Marc Cortez","startTime":1109.231,"endTime":1113.3110000000001,"body":"And, and when I do the math, I'm like,"},{"speaker":"Marc Cortez","startTime":1109.231,"endTime":1113.3110000000001,"body":"well, We've actually made it worse."},{"speaker":"Marc Cortez","startTime":1113.316,"endTime":1115.621,"body":"We've just made it less"},{"speaker":"Marc Cortez","startTime":1113.316,"endTime":1115.621,"body":"bad than other stuff."},{"speaker":"Marc Cortez","startTime":1115.8310000000001,"endTime":1116.941,"body":"So that's, that's, that's"},{"speaker":"Tom Raftery","startTime":1116.941,"endTime":1117.631,"body":"No, that's fair."},{"speaker":"Tom Raftery","startTime":1117.631,"endTime":1118.141,"body":"That's fair."},{"speaker":"Tom Raftery","startTime":1118.141,"endTime":1121.471,"body":"I mean, the likes of using public"},{"speaker":"Tom Raftery","startTime":1118.141,"endTime":1121.471,"body":"transport or getting on a bike"},{"speaker":"Tom Raftery","startTime":1121.471,"endTime":1126.7930000000001,"body":"are far, far better than having"},{"speaker":"Tom Raftery","startTime":1121.471,"endTime":1126.7930000000001,"body":"an ev just, or using it far less"},{"speaker":"Tom Raftery","startTime":1126.798,"endTime":1128.2430000000002,"body":"and, and using public transport."},{"speaker":"Tom Raftery","startTime":1128.27,"endTime":1130.79,"body":"I'm not sure what the public transport"},{"speaker":"Tom Raftery","startTime":1128.27,"endTime":1130.79,"body":"situation is like where you are, but"},{"speaker":"Tom Raftery","startTime":1130.79,"endTime":1132.5900000000001,"body":"it's quite good here, for example."},{"speaker":"Tom Raftery","startTime":1132.595,"endTime":1134.3300000000002,"body":"So it's for me."},{"speaker":"Tom Raftery","startTime":1134.7350000000001,"endTime":1137.8980000000001,"body":"There's a, a metro stop, couple"},{"speaker":"Tom Raftery","startTime":1134.7350000000001,"endTime":1137.8980000000001,"body":"of hundred meters away from the"},{"speaker":"Tom Raftery","startTime":1137.8980000000001,"endTime":1139.038,"body":"front door of the house here."},{"speaker":"Tom Raftery","startTime":1139.248,"endTime":1144.1680000000001,"body":"I can get in that, be in the center of"},{"speaker":"Tom Raftery","startTime":1139.248,"endTime":1144.1680000000001,"body":"Seville here in 10, 15 minutes maximum"},{"speaker":"Tom Raftery","startTime":1144.173,"endTime":1146.448,"body":"for a cost of like one Euro 50, you know?"},{"speaker":"Tom Raftery","startTime":1146.448,"endTime":1149.448,"body":"So, and, and, and why"},{"speaker":"Tom Raftery","startTime":1146.448,"endTime":1149.448,"body":"wouldn't you in that scenario?"},{"speaker":"Tom Raftery","startTime":1149.448,"endTime":1152.328,"body":"Because if you try and drive the car"},{"speaker":"Tom Raftery","startTime":1149.448,"endTime":1152.328,"body":"into the center of Seville and try and"},{"speaker":"Tom Raftery","startTime":1152.328,"endTime":1154.428,"body":"find parking there, it's a nightmare."},{"speaker":"Tom Raftery","startTime":1154.428,"endTime":1159.535,"body":"So, you know, in that scenario, and"},{"speaker":"Tom Raftery","startTime":1154.428,"endTime":1159.535,"body":"I think that speaks a lot to cities."},{"speaker":"Tom Raftery","startTime":1160.345,"endTime":1165.175,"body":"And their place in this, and they"},{"speaker":"Tom Raftery","startTime":1160.345,"endTime":1165.175,"body":"need to be, you know, discouraging"},{"speaker":"Tom Raftery","startTime":1165.175,"endTime":1169.525,"body":"private car use and encouraging public"},{"speaker":"Tom Raftery","startTime":1165.175,"endTime":1169.525,"body":"transport by doing initiatives like that."},{"speaker":"Marc Cortez","startTime":1170.185,"endTime":1172.615,"body":"Yeah, and you can"},{"speaker":"Marc Cortez","startTime":1170.185,"endTime":1172.615,"body":"imagine that that sort of a message"},{"speaker":"Marc Cortez","startTime":1172.615,"endTime":1177.4450000000002,"body":"in, in California, so , it's"},{"speaker":"Marc Cortez","startTime":1172.615,"endTime":1177.4450000000002,"body":"not that, you know, car culture."},{"speaker":"Marc Cortez","startTime":1177.755,"endTime":1181.467,"body":"So look, I'm not saying necessarily it's"},{"speaker":"Marc Cortez","startTime":1177.755,"endTime":1181.467,"body":"the most practical thing, but like, to"},{"speaker":"Marc Cortez","startTime":1181.467,"endTime":1184.797,"body":"your point, you know, where I live in"},{"speaker":"Marc Cortez","startTime":1181.467,"endTime":1184.797,"body":"a small college town, so I can actually"},{"speaker":"Marc Cortez","startTime":1184.797,"endTime":1188.239,"body":"get around quite well, but if you're in"},{"speaker":"Marc Cortez","startTime":1184.797,"endTime":1188.239,"body":"Los Angeles you know, good, good luck."},{"speaker":"Marc Cortez","startTime":1188.329,"endTime":1192.655,"body":"And so I, I'm just, my point is"},{"speaker":"Marc Cortez","startTime":1188.329,"endTime":1192.655,"body":"we we're, we've seem to have."},{"speaker":"Marc Cortez","startTime":1193.69,"endTime":1195.0700000000002,"body":"Again, back to the panic."},{"speaker":"Marc Cortez","startTime":1195.3400000000001,"endTime":1196.3600000000001,"body":"The panic of this."},{"speaker":"Marc Cortez","startTime":1196.5700000000002,"endTime":1201.026,"body":"We've just rushed to all the other, the"},{"speaker":"Marc Cortez","startTime":1196.5700000000002,"endTime":1201.026,"body":"solutions that we think are going to"},{"speaker":"Marc Cortez","startTime":1201.031,"endTime":1205.853,"body":"make the most most impact or are the"},{"speaker":"Marc Cortez","startTime":1201.031,"endTime":1205.853,"body":"easiest to implement without too much"},{"speaker":"Marc Cortez","startTime":1205.853,"endTime":1209.573,"body":"thought as to whether or not they're"},{"speaker":"Marc Cortez","startTime":1205.853,"endTime":1209.573,"body":"going to make the, the sort of impact"},{"speaker":"Marc Cortez","startTime":1209.573,"endTime":1211.373,"body":"that perhaps we think they're going to."},{"speaker":"Marc Cortez","startTime":1211.448,"endTime":1211.958,"body":"To make."},{"speaker":"Marc Cortez","startTime":1211.958,"endTime":1215.498,"body":"So, so when I, back to my statement where"},{"speaker":"Marc Cortez","startTime":1211.958,"endTime":1215.498,"body":"I said, I'm not a big fan of EVs, well,"},{"speaker":"Marc Cortez","startTime":1215.498,"endTime":1219.248,"body":"I we're throwing so much money at it, and"},{"speaker":"Marc Cortez","startTime":1215.498,"endTime":1219.248,"body":"when I do, when I look at the comparative"},{"speaker":"Marc Cortez","startTime":1219.248,"endTime":1223.808,"body":"ranking of how much CO2 benefit we're"},{"speaker":"Marc Cortez","startTime":1219.248,"endTime":1223.808,"body":"gonna get from it, it's not very much."},{"speaker":"Marc Cortez","startTime":1224.108,"endTime":1225.1580000000001,"body":"It's really not very much."},{"speaker":"Marc Cortez","startTime":1225.1580000000001,"endTime":1226.8680000000002,"body":"In fact, it's at the bottom of the list."},{"speaker":"Marc Cortez","startTime":1226.8680000000002,"endTime":1230.228,"body":"So in terms, you know, you'd have"},{"speaker":"Marc Cortez","startTime":1226.8680000000002,"endTime":1230.228,"body":"much more impact spending that same"},{"speaker":"Marc Cortez","startTime":1230.233,"endTime":1234.53,"body":"amount of money reforesting the,"},{"speaker":"Marc Cortez","startTime":1230.233,"endTime":1234.53,"body":"the southwest of the, of the us."},{"speaker":"Marc Cortez","startTime":1234.53,"endTime":1237.5030000000002,"body":"So anyway, that's part of the challenge"},{"speaker":"Marc Cortez","startTime":1234.53,"endTime":1237.5030000000002,"body":"here is to sort through all those things."},{"speaker":"Tom Raftery","startTime":1238.2530000000002,"endTime":1241.078,"body":"And what other measures"},{"speaker":"Tom Raftery","startTime":1238.2530000000002,"endTime":1241.078,"body":"would you, would you think would make"},{"speaker":"Tom Raftery","startTime":1241.348,"endTime":1243.498,"body":"more sense than spending so much on EVs?"},{"speaker":"Marc Cortez","startTime":1244.6480000000001,"endTime":1245.3680000000002,"body":"Well, I think."},{"speaker":"Marc Cortez","startTime":1246.913,"endTime":1248.473,"body":"You know, conservation is a real thing."},{"speaker":"Marc Cortez","startTime":1248.473,"endTime":1254.2630000000001,"body":"I, I, you know, I, I, when, in California,"},{"speaker":"Marc Cortez","startTime":1248.473,"endTime":1254.2630000000001,"body":"when we wanted people to adopt solar,"},{"speaker":"Marc Cortez","startTime":1254.563,"endTime":1256.483,"body":"we paid them, we paid them to change."},{"speaker":"Marc Cortez","startTime":1256.723,"endTime":1257.923,"body":"It wasn't rocket science."},{"speaker":"Marc Cortez","startTime":1257.928,"endTime":1260.233,"body":"We, we gave them rebates"},{"speaker":"Marc Cortez","startTime":1257.928,"endTime":1260.233,"body":"to change their behavior."},{"speaker":"Marc Cortez","startTime":1260.473,"endTime":1262.903,"body":"My company liquidate is"},{"speaker":"Marc Cortez","startTime":1260.473,"endTime":1262.903,"body":"doing the exact same thing."},{"speaker":"Marc Cortez","startTime":1262.9080000000001,"endTime":1266.563,"body":"We, water conservation drought is"},{"speaker":"Marc Cortez","startTime":1262.9080000000001,"endTime":1266.563,"body":"something we live with every day."},{"speaker":"Marc Cortez","startTime":1266.7730000000001,"endTime":1268.2730000000001,"body":"So how do you get people to save water?"},{"speaker":"Marc Cortez","startTime":1268.2730000000001,"endTime":1270.613,"body":"You know, we keep, we spend,"},{"speaker":"Marc Cortez","startTime":1268.2730000000001,"endTime":1270.613,"body":"we keep scratching our heads"},{"speaker":"Marc Cortez","startTime":1270.613,"endTime":1272.518,"body":"and waiting for government to"},{"speaker":"Marc Cortez","startTime":1270.613,"endTime":1272.518,"body":"come in and solve this problem."},{"speaker":"Marc Cortez","startTime":1273.608,"endTime":1275.858,"body":"Pay people to save water,"},{"speaker":"Marc Cortez","startTime":1273.608,"endTime":1275.858,"body":"they'll save water."},{"speaker":"Marc Cortez","startTime":1276.098,"endTime":1278.048,"body":"This is, you know, this is tried and true."},{"speaker":"Marc Cortez","startTime":1278.048,"endTime":1280.595,"body":"So, that's exactly what"},{"speaker":"Marc Cortez","startTime":1278.048,"endTime":1280.595,"body":"my company is doing."},{"speaker":"Marc Cortez","startTime":1280.595,"endTime":1285.2830000000001,"body":"And uh, morality of offset aside, cuz"},{"speaker":"Marc Cortez","startTime":1280.595,"endTime":1285.2830000000001,"body":"I know people I, you know, I know that"},{"speaker":"Marc Cortez","startTime":1285.2830000000001,"endTime":1289.153,"body":"that's a, a hot button issue for a lot"},{"speaker":"Marc Cortez","startTime":1285.2830000000001,"endTime":1289.153,"body":"of people, but if the goal is to save"},{"speaker":"Marc Cortez","startTime":1289.153,"endTime":1290.893,"body":"water, there's ways to save water."},{"speaker":"Marc Cortez","startTime":1290.893,"endTime":1295.573,"body":"And so I, I, I'm a believer in"},{"speaker":"Marc Cortez","startTime":1290.893,"endTime":1295.573,"body":"incentivizing, if we want behavior to"},{"speaker":"Marc Cortez","startTime":1295.573,"endTime":1297.7530000000002,"body":"change, Then let's incentivize that."},{"speaker":"Marc Cortez","startTime":1297.7530000000002,"endTime":1301.203,"body":"And so one of the, one of the things"},{"speaker":"Marc Cortez","startTime":1297.7530000000002,"endTime":1301.203,"body":"that that bothers me about our"},{"speaker":"Marc Cortez","startTime":1301.203,"endTime":1306.603,"body":"current approach to the climate is,"},{"speaker":"Marc Cortez","startTime":1301.203,"endTime":1306.603,"body":"We're calling an emergency, and yet"},{"speaker":"Marc Cortez","startTime":1306.873,"endTime":1310.443,"body":"we're, we're ensuring that no one"},{"speaker":"Marc Cortez","startTime":1306.873,"endTime":1310.443,"body":"has to change any of their behavior,"},{"speaker":"Marc Cortez","startTime":1311.0130000000001,"endTime":1314.073,"body":"So we're gonna change all of the way"},{"speaker":"Marc Cortez","startTime":1311.0130000000001,"endTime":1314.073,"body":"that we're gonna generate electricity."},{"speaker":"Marc Cortez","startTime":1314.078,"endTime":1316.2630000000001,"body":"Keep using everything"},{"speaker":"Marc Cortez","startTime":1314.078,"endTime":1316.2630000000001,"body":"that you're always using."},{"speaker":"Marc Cortez","startTime":1316.5030000000002,"endTime":1317.103,"body":"That's all right."},{"speaker":"Marc Cortez","startTime":1317.103,"endTime":1318.333,"body":"Continue to over consume."},{"speaker":"Marc Cortez","startTime":1318.5430000000001,"endTime":1321.115,"body":"We will just spend trillions"},{"speaker":"Marc Cortez","startTime":1318.5430000000001,"endTime":1321.115,"body":"to make the grid cleaner."},{"speaker":"Marc Cortez","startTime":1321.116,"endTime":1323.276,"body":"Keep driving everywhere"},{"speaker":"Marc Cortez","startTime":1321.116,"endTime":1323.276,"body":"that you wanna drive."},{"speaker":"Marc Cortez","startTime":1323.276,"endTime":1326.8590000000002,"body":"We'll just make sure that the"},{"speaker":"Marc Cortez","startTime":1323.276,"endTime":1326.8590000000002,"body":"cars are a little bit cleaner."},{"speaker":"Marc Cortez","startTime":1328.6290000000001,"endTime":1330.3690000000001,"body":"That's not exactly"},{"speaker":"Marc Cortez","startTime":1328.6290000000001,"endTime":1330.3690000000001,"body":"changing anything, is it?"},{"speaker":"Marc Cortez","startTime":1330.3690000000001,"endTime":1333.3990000000001,"body":"This, this is not a sea"},{"speaker":"Marc Cortez","startTime":1330.3690000000001,"endTime":1333.3990000000001,"body":"change, it's just continuing to"},{"speaker":"Marc Cortez","startTime":1333.3990000000001,"endTime":1335.038,"body":"incentivize the same behavior."},{"speaker":"Marc Cortez","startTime":1335.038,"endTime":1339.137,"body":"The analogy I use in my, in my book is"},{"speaker":"Marc Cortez","startTime":1335.038,"endTime":1339.137,"body":"we're we're a hundred pounds overweight"},{"speaker":"Marc Cortez","startTime":1339.137,"endTime":1341.117,"body":"and we have a 20 donut a day habit."},{"speaker":"Marc Cortez","startTime":1341.597,"endTime":1344.9170000000001,"body":"And now we're saying The way I'm gonna"},{"speaker":"Marc Cortez","startTime":1341.597,"endTime":1344.9170000000001,"body":"lose weight is I'm gonna cut that 20"},{"speaker":"Marc Cortez","startTime":1344.9170000000001,"endTime":1348.877,"body":"donut a day habit down to five, and"},{"speaker":"Marc Cortez","startTime":1344.9170000000001,"endTime":1348.877,"body":"I'm gonna take credit for, for not"},{"speaker":"Marc Cortez","startTime":1348.877,"endTime":1352.867,"body":"eating those 15 donuts At the end of"},{"speaker":"Marc Cortez","startTime":1348.877,"endTime":1352.867,"body":"the day, I'm still five donuts fatter."},{"speaker":"Marc Cortez","startTime":1353.1670000000001,"endTime":1353.4370000000001,"body":"Right."},{"speaker":"Marc Cortez","startTime":1353.4370000000001,"endTime":1354.487,"body":"I'm not getting skinnier."},{"speaker":"Marc Cortez","startTime":1354.492,"endTime":1356.467,"body":"And that's to me where, where"},{"speaker":"Marc Cortez","startTime":1354.492,"endTime":1356.467,"body":"these policies are going."},{"speaker":"Marc Cortez","startTime":1356.467,"endTime":1358.4470000000001,"body":"So, Conservation is one thing."},{"speaker":"Marc Cortez","startTime":1358.556,"endTime":1361.5030000000002,"body":"You know, carbon removal, I'm"},{"speaker":"Marc Cortez","startTime":1358.556,"endTime":1361.5030000000002,"body":"a big fan of carbon removal."},{"speaker":"Marc Cortez","startTime":1361.563,"endTime":1362.788,"body":"It never gets talked about."},{"speaker":"Marc Cortez","startTime":1362.788,"endTime":1365.938,"body":"I know I've heard some of your"},{"speaker":"Marc Cortez","startTime":1362.788,"endTime":1365.938,"body":"podcasts that address some of"},{"speaker":"Marc Cortez","startTime":1365.938,"endTime":1370.048,"body":"these things, but natural means"},{"speaker":"Marc Cortez","startTime":1365.938,"endTime":1370.048,"body":"investing in technologies to do that."},{"speaker":"Marc Cortez","startTime":1370.5320000000002,"endTime":1372.212,"body":"And then certainly adaptation."},{"speaker":"Marc Cortez","startTime":1372.2720000000002,"endTime":1375.689,"body":"You know, we're, we're not here in"},{"speaker":"Marc Cortez","startTime":1372.2720000000002,"endTime":1375.689,"body":"California, a great example with all"},{"speaker":"Marc Cortez","startTime":1375.689,"endTime":1379.1390000000001,"body":"these wildfires, you know, we're, we're,"},{"speaker":"Marc Cortez","startTime":1375.689,"endTime":1379.1390000000001,"body":"rather than going and trimming the"},{"speaker":"Marc Cortez","startTime":1379.1390000000001,"endTime":1383.039,"body":"trees and taking some fire mitigation"},{"speaker":"Marc Cortez","startTime":1379.1390000000001,"endTime":1383.039,"body":"measures that we could have taken,"},{"speaker":"Marc Cortez","startTime":1383.519,"endTime":1386.819,"body":"we've decided instead that we're gonna"},{"speaker":"Marc Cortez","startTime":1383.519,"endTime":1386.819,"body":"try to lower global temperatures."},{"speaker":"Marc Cortez","startTime":1387.179,"endTime":1387.329,"body":"Right."},{"speaker":"Marc Cortez","startTime":1387.5990000000002,"endTime":1391.9080000000001,"body":"So, so, you know, I keep, my"},{"speaker":"Marc Cortez","startTime":1387.5990000000002,"endTime":1391.9080000000001,"body":"joke is, we're saving the, the"},{"speaker":"Marc Cortez","startTime":1391.9080000000001,"endTime":1393.3780000000002,"body":"forest by burning the trees."},{"speaker":"Marc Cortez","startTime":1393.4750000000001,"endTime":1394.7050000000002,"body":"It doesn't quite make sense."},{"speaker":"Marc Cortez","startTime":1394.7530000000002,"endTime":1397.278,"body":"So, so that's, that's"},{"speaker":"Marc Cortez","startTime":1394.7530000000002,"endTime":1397.278,"body":"part of the discussion."},{"speaker":"Marc Cortez","startTime":1397.278,"endTime":1403.4080000000001,"body":"I, I, I like to have is, is in terms"},{"speaker":"Marc Cortez","startTime":1397.278,"endTime":1403.4080000000001,"body":"if CO2 is the, is the culprit man"},{"speaker":"Marc Cortez","startTime":1403.433,"endTime":1406.338,"body":"made, CO2 is the culprit, which are"},{"speaker":"Marc Cortez","startTime":1403.433,"endTime":1406.338,"body":"the things that are gonna have the"},{"speaker":"Marc Cortez","startTime":1406.338,"endTime":1408.798,"body":"greatest impact on that, the quickest."},{"speaker":"Marc Cortez","startTime":1409.213,"endTime":1411.313,"body":"Like it or not, the best thing"},{"speaker":"Marc Cortez","startTime":1409.213,"endTime":1411.313,"body":"that happened to the climate"},{"speaker":"Marc Cortez","startTime":1411.313,"endTime":1412.7530000000002,"body":"in the past 20 years was covid."},{"speaker":"Marc Cortez","startTime":1412.813,"endTime":1416.046,"body":"Hate to say it, but I have a hard"},{"speaker":"Marc Cortez","startTime":1412.813,"endTime":1416.046,"body":"time even saying that sentence,"},{"speaker":"Marc Cortez","startTime":1416.046,"endTime":1420.588,"body":"but in the US we cut our emissions"},{"speaker":"Marc Cortez","startTime":1416.046,"endTime":1420.588,"body":"by double digits in one year."},{"speaker":"Marc Cortez","startTime":1420.948,"endTime":1423.738,"body":"What 20 years of climate"},{"speaker":"Marc Cortez","startTime":1420.948,"endTime":1423.738,"body":"policy haven't been able to do."},{"speaker":"Marc Cortez","startTime":1423.858,"endTime":1425.646,"body":"So that tells you something."},{"speaker":"Marc Cortez","startTime":1425.6490000000001,"endTime":1429.1290000000001,"body":"It was painful, we did"},{"speaker":"Marc Cortez","startTime":1425.6490000000001,"endTime":1429.1290000000001,"body":"it, but it's possible."},{"speaker":"Marc Cortez","startTime":1429.159,"endTime":1434.483,"body":"And so, you know, the fastest way to cut"},{"speaker":"Marc Cortez","startTime":1429.159,"endTime":1434.483,"body":"to lower total CO2 is to use less stuff."},{"speaker":"Marc Cortez","startTime":1434.5130000000001,"endTime":1435.433,"body":"It's just, true,"},{"speaker":"Tom Raftery","startTime":1435.7440000000001,"endTime":1436.035,"body":"Hmm."},{"speaker":"Tom Raftery","startTime":1436.165,"endTime":1436.645,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1436.645,"endTime":1436.905,"body":"Yeah, yeah."},{"speaker":"Tom Raftery","startTime":1437.4450000000002,"endTime":1438.615,"body":"And you mentioned liquidate."},{"speaker":"Tom Raftery","startTime":1438.659,"endTime":1439.789,"body":"Talk to me about that."},{"speaker":"Tom Raftery","startTime":1439.789,"endTime":1442.069,"body":"What is that You mentioned"},{"speaker":"Tom Raftery","startTime":1439.789,"endTime":1442.069,"body":"it's offsets for water."},{"speaker":"Tom Raftery","startTime":1442.069,"endTime":1445.909,"body":"That's, that sounds interesting"},{"speaker":"Tom Raftery","startTime":1442.069,"endTime":1445.909,"body":"and novel and not something"},{"speaker":"Tom Raftery","startTime":1445.909,"endTime":1446.959,"body":"I've heard talked about before."},{"speaker":"Tom Raftery","startTime":1446.964,"endTime":1448.6390000000001,"body":"Apart from on the prep call for this call,"},{"speaker":"Marc Cortez","startTime":1449.479,"endTime":1449.8690000000001,"body":"Yeah."},{"speaker":"Marc Cortez","startTime":1450.289,"endTime":1454.142,"body":"So, you know, I know offsets again, is a,"},{"speaker":"Marc Cortez","startTime":1450.289,"endTime":1454.142,"body":"is a bit of a hot button issue and I, I,"},{"speaker":"Marc Cortez","startTime":1454.142,"endTime":1458.631,"body":"I separate them into credits and offsets"},{"speaker":"Marc Cortez","startTime":1454.142,"endTime":1458.631,"body":"cuz credits are really I mean, that's."},{"speaker":"Marc Cortez","startTime":1459.4260000000002,"endTime":1463.507,"body":"I know we, we, we talk about credits"},{"speaker":"Marc Cortez","startTime":1459.4260000000002,"endTime":1463.507,"body":"in the carbon world as sort of"},{"speaker":"Marc Cortez","startTime":1463.507,"endTime":1465.1870000000001,"body":"the, the right to pollute, right?"},{"speaker":"Marc Cortez","startTime":1465.199,"endTime":1470.597,"body":"And but I would offer that that's true"},{"speaker":"Marc Cortez","startTime":1465.199,"endTime":1470.597,"body":"of all of our, all of our climate efforts"},{"speaker":"Marc Cortez","startTime":1470.597,"endTime":1474.797,"body":"are, are basically offsets Because"},{"speaker":"Marc Cortez","startTime":1470.597,"endTime":1474.797,"body":"if you think about it, if you, if you"},{"speaker":"Marc Cortez","startTime":1474.797,"endTime":1479.057,"body":"install solar on your house and you're"},{"speaker":"Marc Cortez","startTime":1474.797,"endTime":1479.057,"body":"supposedly replacing or displacing."},{"speaker":"Marc Cortez","startTime":1480.557,"endTime":1483.977,"body":"Capacity at a coal plant, for example,"},{"speaker":"Marc Cortez","startTime":1480.557,"endTime":1483.977,"body":"you're, you're essentially offsetting"},{"speaker":"Marc Cortez","startTime":1483.977,"endTime":1487.202,"body":"it and you're, you're banking"},{"speaker":"Marc Cortez","startTime":1483.977,"endTime":1487.202,"body":"on this potential future savings"},{"speaker":"Marc Cortez","startTime":1487.202,"endTime":1488.492,"body":"that may or may not ever happen."},{"speaker":"Marc Cortez","startTime":1488.492,"endTime":1493.681,"body":"So offsets and credits like this have"},{"speaker":"Marc Cortez","startTime":1488.492,"endTime":1493.681,"body":"been around the energy market for decades."},{"speaker":"Marc Cortez","startTime":1493.681,"endTime":1497.611,"body":"And so having worked in that, I"},{"speaker":"Marc Cortez","startTime":1493.681,"endTime":1497.611,"body":"got to thinking, well, why couldn't"},{"speaker":"Marc Cortez","startTime":1497.611,"endTime":1498.901,"body":"we do the same thing with water?"},{"speaker":"Marc Cortez","startTime":1499.501,"endTime":1502.681,"body":"California drought is, is"},{"speaker":"Marc Cortez","startTime":1499.501,"endTime":1502.681,"body":"a daily concern of ours."},{"speaker":"Marc Cortez","startTime":1502.7430000000002,"endTime":1506.448,"body":"I keep seeing companies like Coca-Cola"},{"speaker":"Marc Cortez","startTime":1502.7430000000002,"endTime":1506.448,"body":"that have these big public goals"},{"speaker":"Marc Cortez","startTime":1506.448,"endTime":1507.708,"body":"that say, I mean, they say it, right?"},{"speaker":"Marc Cortez","startTime":1507.708,"endTime":1508.6680000000001,"body":"They're in their annual report."},{"speaker":"Marc Cortez","startTime":1508.6680000000001,"endTime":1511.459,"body":"For every gallon of water"},{"speaker":"Marc Cortez","startTime":1508.6680000000001,"endTime":1511.459,"body":"we use we give one back."},{"speaker":"Marc Cortez","startTime":1511.464,"endTime":1514.6090000000002,"body":"We're gonna be a zero water"},{"speaker":"Marc Cortez","startTime":1511.464,"endTime":1514.6090000000002,"body":"company, which is pretty incredible"},{"speaker":"Marc Cortez","startTime":1514.759,"endTime":1516.3990000000001,"body":"considering you sell water right?"},{"speaker":"Tom Raftery","startTime":1516.5140000000001,"endTime":1517.0040000000001,"body":"Yeah."},{"speaker":"Marc Cortez","startTime":1517.564,"endTime":1519.424,"body":"Your number"},{"speaker":"Marc Cortez","startTime":1517.564,"endTime":1519.424,"body":"one product is liquid."},{"speaker":"Marc Cortez","startTime":1519.7240000000002,"endTime":1523.624,"body":"And so how do you, how are you going"},{"speaker":"Marc Cortez","startTime":1519.7240000000002,"endTime":1523.624,"body":"to, to make sure that you have zero"},{"speaker":"Marc Cortez","startTime":1523.624,"endTime":1524.914,"body":"liquid coming outta your building?"},{"speaker":"Marc Cortez","startTime":1524.958,"endTime":1526.428,"body":"It's an impossible goal, right?"},{"speaker":"Marc Cortez","startTime":1526.433,"endTime":1530.238,"body":"And so your, your, your options"},{"speaker":"Marc Cortez","startTime":1526.433,"endTime":1530.238,"body":"are, well, I'll go find new water."},{"speaker":"Marc Cortez","startTime":1530.298,"endTime":1531.108,"body":"Well, good luck."},{"speaker":"Marc Cortez","startTime":1532.1180000000002,"endTime":1535.8980000000001,"body":"I can go restore watersheds, which"},{"speaker":"Marc Cortez","startTime":1532.1180000000002,"endTime":1535.8980000000001,"body":"are in the multiple dozens of, of"},{"speaker":"Marc Cortez","startTime":1535.8980000000001,"endTime":1537.488,"body":"millions of dollars to do that."},{"speaker":"Marc Cortez","startTime":1537.998,"endTime":1541.6860000000001,"body":"I can replace all of the infrastructure"},{"speaker":"Marc Cortez","startTime":1537.998,"endTime":1541.6860000000001,"body":"in my buildings and just make"},{"speaker":"Marc Cortez","startTime":1541.6860000000001,"endTime":1544.065,"body":"it you know, better and more"},{"speaker":"Marc Cortez","startTime":1541.6860000000001,"endTime":1544.065,"body":"efficient, which is great to do."},{"speaker":"Marc Cortez","startTime":1544.0700000000002,"endTime":1548.805,"body":"But as sustainability directors tell"},{"speaker":"Marc Cortez","startTime":1544.0700000000002,"endTime":1548.805,"body":"us, you can't conserve your way to zero."},{"speaker":"Marc Cortez","startTime":1548.9550000000002,"endTime":1550.275,"body":"I mean, it's just you can't get there."},{"speaker":"Marc Cortez","startTime":1550.305,"endTime":1551.685,"body":"They sell water for crying out loud."},{"speaker":"Marc Cortez","startTime":1551.7450000000001,"endTime":1552.99,"body":"You know, you're never gonna get to zero."},{"speaker":"Marc Cortez","startTime":1553.0030000000002,"endTime":1553.7530000000002,"body":"How do you do that?"},{"speaker":"Marc Cortez","startTime":1553.7530000000002,"endTime":1556.123,"body":"Well, the way that you do that is"},{"speaker":"Marc Cortez","startTime":1553.7530000000002,"endTime":1556.123,"body":"you have other people do it for you."},{"speaker":"Marc Cortez","startTime":1556.123,"endTime":1558.443,"body":"And so, that's ex exactly what this is."},{"speaker":"Marc Cortez","startTime":1558.443,"endTime":1561.818,"body":"We have other businesses"},{"speaker":"Marc Cortez","startTime":1558.443,"endTime":1561.818,"body":"and homes save water."},{"speaker":"Marc Cortez","startTime":1561.818,"endTime":1564.278,"body":"we can measure it, we can document it."},{"speaker":"Marc Cortez","startTime":1564.3300000000002,"endTime":1567.769,"body":"And we validate those and we"},{"speaker":"Marc Cortez","startTime":1564.3300000000002,"endTime":1567.769,"body":"put those into a marketplace."},{"speaker":"Marc Cortez","startTime":1567.7920000000001,"endTime":1571.602,"body":"And then if you're Coca-Cola, you say,"},{"speaker":"Marc Cortez","startTime":1567.7920000000001,"endTime":1571.602,"body":"look, I'm, I'm a hundred thousand gallons."},{"speaker":"Marc Cortez","startTime":1571.602,"endTime":1575.457,"body":"I'm making up the number, but we're a"},{"speaker":"Marc Cortez","startTime":1571.602,"endTime":1575.457,"body":"hundred thousand gallons away from hitting"},{"speaker":"Marc Cortez","startTime":1575.457,"endTime":1577.6870000000001,"body":"our, our zero water quarterly goals."},{"speaker":"Marc Cortez","startTime":1577.692,"endTime":1580.962,"body":"Let's buy those savings, let's buy"},{"speaker":"Marc Cortez","startTime":1577.692,"endTime":1580.962,"body":"the credits from other companies"},{"speaker":"Marc Cortez","startTime":1580.962,"endTime":1582.432,"body":"that, that have done that for us."},{"speaker":"Marc Cortez","startTime":1582.702,"endTime":1586.453,"body":"If it's in the same watershed,"},{"speaker":"Marc Cortez","startTime":1582.702,"endTime":1586.453,"body":"then it's even better."},{"speaker":"Marc Cortez","startTime":1586.723,"endTime":1589.527,"body":"And so that's the concept behind"},{"speaker":"Marc Cortez","startTime":1586.723,"endTime":1589.527,"body":"liquidating what we're doing."},{"speaker":"Marc Cortez","startTime":1589.527,"endTime":1592.498,"body":"It's very similar to the"},{"speaker":"Marc Cortez","startTime":1589.527,"endTime":1592.498,"body":"carbon market only with water."},{"speaker":"Marc Cortez","startTime":1592.498,"endTime":1594.553,"body":"It's it's so that's, that's the basis"},{"speaker":"Tom Raftery","startTime":1594.958,"endTime":1595.438,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1595.6480000000001,"endTime":1596.188,"body":"Nice, nice."},{"speaker":"Tom Raftery","startTime":1596.188,"endTime":1600.076,"body":"And what kind, I mean, you,"},{"speaker":"Tom Raftery","startTime":1596.188,"endTime":1600.076,"body":"you, you mentioned that you can"},{"speaker":"Tom Raftery","startTime":1600.0810000000001,"endTime":1601.846,"body":"measure the, the water savings."},{"speaker":"Tom Raftery","startTime":1601.906,"endTime":1607.6960000000001,"body":"What kind of measures can people take from"},{"speaker":"Tom Raftery","startTime":1601.906,"endTime":1607.6960000000001,"body":"a practical perspective to save water?"},{"speaker":"Tom Raftery","startTime":1607.6960000000001,"endTime":1609.376,"body":"And how do you then measure that?"},{"speaker":"Marc Cortez","startTime":1610.7910000000002,"endTime":1613.104,"body":"Yeah, I think one of the"},{"speaker":"Marc Cortez","startTime":1610.7910000000002,"endTime":1613.104,"body":"things that we you know, one of the"},{"speaker":"Marc Cortez","startTime":1613.104,"endTime":1616.704,"body":"great advantages of the electricity"},{"speaker":"Marc Cortez","startTime":1613.104,"endTime":1616.704,"body":"market is now with all these metering"},{"speaker":"Marc Cortez","startTime":1616.704,"endTime":1620.454,"body":"and electronic meters, you can get"},{"speaker":"Marc Cortez","startTime":1616.704,"endTime":1620.454,"body":"a pretty fine level of detail about"},{"speaker":"Marc Cortez","startTime":1620.914,"endTime":1622.2240000000002,"body":"electricity usage and things like that."},{"speaker":"Marc Cortez","startTime":1622.259,"endTime":1625.008,"body":"That's one of the big differences"},{"speaker":"Marc Cortez","startTime":1622.259,"endTime":1625.008,"body":"in the water market is that level"},{"speaker":"Marc Cortez","startTime":1625.0130000000001,"endTime":1626.508,"body":"of fidelity is not quite there."},{"speaker":"Marc Cortez","startTime":1626.508,"endTime":1631.296,"body":"So, so we're working with smart meters and"},{"speaker":"Marc Cortez","startTime":1626.508,"endTime":1631.296,"body":"then now there's a retrofit smart meter"},{"speaker":"Marc Cortez","startTime":1631.296,"endTime":1635.198,"body":"market that's emerging here in California"},{"speaker":"Marc Cortez","startTime":1631.296,"endTime":1635.198,"body":"where you can just strap on these devices"},{"speaker":"Marc Cortez","startTime":1635.198,"endTime":1638.824,"body":"to actually measure the flow that's coming"},{"speaker":"Marc Cortez","startTime":1635.198,"endTime":1638.824,"body":"in and out of a house or or a building."},{"speaker":"Marc Cortez","startTime":1638.8400000000001,"endTime":1641.863,"body":"So we tap into those and just"},{"speaker":"Marc Cortez","startTime":1638.8400000000001,"endTime":1641.863,"body":"pull the data right off that."},{"speaker":"Marc Cortez","startTime":1641.886,"endTime":1645.846,"body":"But even if it's old school, we can"},{"speaker":"Marc Cortez","startTime":1641.886,"endTime":1645.846,"body":"use utility bills and, and say, well,"},{"speaker":"Marc Cortez","startTime":1645.846,"endTime":1649.9560000000001,"body":"you know, August of this year versus"},{"speaker":"Marc Cortez","startTime":1645.846,"endTime":1649.9560000000001,"body":"August of last year, we, we, can we"},{"speaker":"Marc Cortez","startTime":1649.9560000000001,"endTime":1651.6960000000001,"body":"make some calculations based on that?"},{"speaker":"Marc Cortez","startTime":1651.6960000000001,"endTime":1652.827,"body":"Here's your baseline."},{"speaker":"Marc Cortez","startTime":1652.8500000000001,"endTime":1656.055,"body":"And then going forward we can"},{"speaker":"Marc Cortez","startTime":1652.8500000000001,"endTime":1656.055,"body":"measure against that baseline."},{"speaker":"Marc Cortez","startTime":1656.055,"endTime":1660.1000000000001,"body":"And then what we do is we, we put 'em into"},{"speaker":"Marc Cortez","startTime":1656.055,"endTime":1660.1000000000001,"body":"a bit of a kind of an escrow account, and"},{"speaker":"Marc Cortez","startTime":1660.1000000000001,"endTime":1663.52,"body":"we say, all right, we think that this, we"},{"speaker":"Marc Cortez","startTime":1660.1000000000001,"endTime":1663.52,"body":"think that you saved a hundred gallons."},{"speaker":"Marc Cortez","startTime":1663.588,"endTime":1665.585,"body":"Based on your, your past usage."},{"speaker":"Marc Cortez","startTime":1665.7050000000002,"endTime":1668.075,"body":"And we put that into a validation process."},{"speaker":"Marc Cortez","startTime":1668.1000000000001,"endTime":1672.299,"body":"And then once that validation process is"},{"speaker":"Marc Cortez","startTime":1668.1000000000001,"endTime":1672.299,"body":"complete, then then it goes into the, the"},{"speaker":"Marc Cortez","startTime":1672.299,"endTime":1674.0990000000002,"body":"marketplace and gets offered up for sale."},{"speaker":"Marc Cortez","startTime":1674.104,"endTime":1678.189,"body":"So, so metering, understanding your"},{"speaker":"Marc Cortez","startTime":1674.104,"endTime":1678.189,"body":"water bill it's amazing what happens."},{"speaker":"Marc Cortez","startTime":1678.189,"endTime":1681.039,"body":"There's been lots of studies that as"},{"speaker":"Marc Cortez","startTime":1678.189,"endTime":1681.039,"body":"soon as you start measuring something and"},{"speaker":"Marc Cortez","startTime":1681.439,"endTime":1685.914,"body":"noticing something, You tend to use less"},{"speaker":"Marc Cortez","startTime":1681.439,"endTime":1685.914,"body":"of it because it's just human nature."},{"speaker":"Marc Cortez","startTime":1686.2440000000001,"endTime":1690.48,"body":"So part of our platform is going"},{"speaker":"Marc Cortez","startTime":1686.2440000000001,"endTime":1690.48,"body":"to be offering incentives you know,"},{"speaker":"Marc Cortez","startTime":1690.96,"endTime":1692.13,"body":"for homeowners and businesses."},{"speaker":"Marc Cortez","startTime":1692.135,"endTime":1694.47,"body":"So if you say every gallon of"},{"speaker":"Marc Cortez","startTime":1692.135,"endTime":1694.47,"body":"water you save, you get money"},{"speaker":"Marc Cortez","startTime":1694.47,"endTime":1696.3,"body":"back, you get rebates for it."},{"speaker":"Marc Cortez","startTime":1696.305,"endTime":1699.602,"body":"And so that's part of when we sell a"},{"speaker":"Marc Cortez","startTime":1696.305,"endTime":1699.602,"body":"credit a chunk of that goes back to"},{"speaker":"Marc Cortez","startTime":1699.607,"endTime":1701.852,"body":"the water saving the water savers."},{"speaker":"Marc Cortez","startTime":1701.852,"endTime":1704.612,"body":"So it becomes a, a dynamic marketplace."},{"speaker":"Tom Raftery","startTime":1705.6570000000002,"endTime":1706.017,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1706.017,"endTime":1709.527,"body":"And what kind of initiatives"},{"speaker":"Tom Raftery","startTime":1706.017,"endTime":1709.527,"body":"are you recommending people"},{"speaker":"Tom Raftery","startTime":1709.527,"endTime":1711.627,"body":"undertake for saving water?"},{"speaker":"Tom Raftery","startTime":1711.627,"endTime":1715.977,"body":"I know in our house here, the best"},{"speaker":"Tom Raftery","startTime":1711.627,"endTime":1715.977,"body":"initiative I could undertake would"},{"speaker":"Tom Raftery","startTime":1715.977,"endTime":1717.857,"body":"be to have my kids move outta home."},{"speaker":"Marc Cortez","startTime":1720.0320000000002,"endTime":1720.392,"body":"Right."},{"speaker":"Marc Cortez","startTime":1720.3970000000002,"endTime":1720.7820000000002,"body":"Yeah."},{"speaker":"Marc Cortez","startTime":1721.0220000000002,"endTime":1724.806,"body":"Well, to to that point, you know, one"},{"speaker":"Marc Cortez","startTime":1721.0220000000002,"endTime":1724.806,"body":"of the things that we're developing is"},{"speaker":"Marc Cortez","startTime":1724.8110000000001,"endTime":1728.732,"body":"sort of a gaming system to help kids to"},{"speaker":"Marc Cortez","startTime":1724.8110000000001,"endTime":1728.732,"body":"help kids understand their water usage."},{"speaker":"Marc Cortez","startTime":1728.732,"endTime":1731.642,"body":"And when I first did some initial"},{"speaker":"Marc Cortez","startTime":1728.732,"endTime":1731.642,"body":"prototypes, I had my daughter's 12."},{"speaker":"Marc Cortez","startTime":1731.709,"endTime":1735.3990000000001,"body":"But she was about eight at the"},{"speaker":"Marc Cortez","startTime":1731.709,"endTime":1735.3990000000001,"body":"time, and I, I, I had each home"},{"speaker":"Marc Cortez","startTime":1735.3990000000001,"endTime":1736.719,"body":"create like a little avatar."},{"speaker":"Marc Cortez","startTime":1736.719,"endTime":1738.039,"body":"So we created a little goldfish."},{"speaker":"Marc Cortez","startTime":1738.039,"endTime":1742.4170000000001,"body":"And so the goldfish would thrive"},{"speaker":"Marc Cortez","startTime":1738.039,"endTime":1742.4170000000001,"body":"or not thrive depending on your,"},{"speaker":"Marc Cortez","startTime":1742.6570000000002,"endTime":1745.982,"body":"how, how you much water you"},{"speaker":"Marc Cortez","startTime":1742.6570000000002,"endTime":1745.982,"body":"use relative to your baseline."},{"speaker":"Marc Cortez","startTime":1745.987,"endTime":1748.443,"body":"And in some, in some of my"},{"speaker":"Marc Cortez","startTime":1745.987,"endTime":1748.443,"body":"initial prototypes we made this"},{"speaker":"Marc Cortez","startTime":1748.443,"endTime":1749.883,"body":"little goldfish called Elmer."},{"speaker":"Marc Cortez","startTime":1750.2930000000001,"endTime":1754.133,"body":"It had like a Elvis Presley hair and some"},{"speaker":"Marc Cortez","startTime":1750.2930000000001,"endTime":1754.133,"body":"big nerdy glasses, and it was very cute."},{"speaker":"Marc Cortez","startTime":1754.463,"endTime":1758.7340000000002,"body":"And then one day we used too much water"},{"speaker":"Marc Cortez","startTime":1754.463,"endTime":1758.7340000000002,"body":"and, and she pulled it up and Elmer was"},{"speaker":"Marc Cortez","startTime":1758.7340000000002,"endTime":1760.924,"body":"dead and she got very upset about this."},{"speaker":"Marc Cortez","startTime":1760.924,"endTime":1763.924,"body":"So I said, all right, note"},{"speaker":"Marc Cortez","startTime":1760.924,"endTime":1763.924,"body":"to self, don't kill Elmer."},{"speaker":"Marc Cortez","startTime":1763.924,"endTime":1764.644,"body":"Don't kill the fish."},{"speaker":"Marc Cortez","startTime":1764.644,"endTime":1768.154,"body":"So, so we've gamified it to"},{"speaker":"Marc Cortez","startTime":1764.644,"endTime":1768.154,"body":"some, to some extent that that's,"},{"speaker":"Marc Cortez","startTime":1768.214,"endTime":1769.534,"body":"that's gonna be a future thing."},{"speaker":"Marc Cortez","startTime":1769.534,"endTime":1772.896,"body":"But you know, to, to just help"},{"speaker":"Marc Cortez","startTime":1769.534,"endTime":1772.896,"body":"people understand how much they use."},{"speaker":"Marc Cortez","startTime":1772.896,"endTime":1775.3010000000002,"body":"That's one thing that's"},{"speaker":"Marc Cortez","startTime":1772.896,"endTime":1775.3010000000002,"body":"always a big thing metering."},{"speaker":"Marc Cortez","startTime":1775.481,"endTime":1779.6480000000001,"body":"But, you know, watering your lawn less, or"},{"speaker":"Marc Cortez","startTime":1775.481,"endTime":1779.6480000000001,"body":"in my case, I'm actually gonna replace it"},{"speaker":"Marc Cortez","startTime":1779.6480000000001,"endTime":1781.497,"body":"with some zeroscape and maybe some turf."},{"speaker":"Marc Cortez","startTime":1781.497,"endTime":1784.497,"body":"Just so just eliminate"},{"speaker":"Marc Cortez","startTime":1781.497,"endTime":1784.497,"body":"that part of it completely."},{"speaker":"Marc Cortez","startTime":1784.497,"endTime":1786.087,"body":"Just to, just to avoid that."},{"speaker":"Marc Cortez","startTime":1786.122,"endTime":1789.617,"body":"There's lots of, lots of ways,"},{"speaker":"Marc Cortez","startTime":1786.122,"endTime":1789.617,"body":"fix leaks you know, use water."},{"speaker":"Marc Cortez","startTime":1789.617,"endTime":1792.5610000000001,"body":"Just be way more aware of it"},{"speaker":"Marc Cortez","startTime":1789.617,"endTime":1792.5610000000001,"body":"than and it's not that hard to"},{"speaker":"Marc Cortez","startTime":1792.5610000000001,"endTime":1793.997,"body":"do from a water perspective."},{"speaker":"Marc Cortez","startTime":1794.297,"endTime":1795.597,"body":"It's just not that hard to do."},{"speaker":"Marc Cortez","startTime":1796.092,"endTime":1799.747,"body":"Electricity wise here in California,"},{"speaker":"Marc Cortez","startTime":1796.092,"endTime":1799.747,"body":"when we're getting near blackouts, there"},{"speaker":"Marc Cortez","startTime":1799.977,"endTime":1804.007,"body":"are services that will, will notify you"},{"speaker":"Marc Cortez","startTime":1799.977,"endTime":1804.007,"body":"and say, Hey, if you turn your lights"},{"speaker":"Marc Cortez","startTime":1804.007,"endTime":1807.457,"body":"off between seven and eight tonight,"},{"speaker":"Marc Cortez","startTime":1804.007,"endTime":1807.457,"body":"we'll give you, we'll give you rebates."},{"speaker":"Marc Cortez","startTime":1807.527,"endTime":1813.2720000000002,"body":"So it's, it's direct it's management of"},{"speaker":"Marc Cortez","startTime":1807.527,"endTime":1813.2720000000002,"body":"potential you know, outages going forward."},{"speaker":"Marc Cortez","startTime":1813.277,"endTime":1817.711,"body":"And so they call 'em Ohm hours from"},{"speaker":"Marc Cortez","startTime":1813.277,"endTime":1817.711,"body":"seven to eight turn off you know, as"},{"speaker":"Marc Cortez","startTime":1817.731,"endTime":1821.481,"body":"many lights as possible and conserve"},{"speaker":"Marc Cortez","startTime":1817.731,"endTime":1821.481,"body":"as much as possible for, you know, for"},{"speaker":"Marc Cortez","startTime":1821.481,"endTime":1826.761,"body":"every kilowatt hour that you are below"},{"speaker":"Marc Cortez","startTime":1821.481,"endTime":1826.761,"body":"your baseline will give you five bucks"},{"speaker":"Marc Cortez","startTime":1826.761,"endTime":1828.441,"body":"or a pizza or something like that."},{"speaker":"Marc Cortez","startTime":1828.651,"endTime":1830.901,"body":"So there's lots of different"},{"speaker":"Marc Cortez","startTime":1828.651,"endTime":1830.901,"body":"incentives that can do that,"},{"speaker":"Marc Cortez","startTime":1830.901,"endTime":1832.401,"body":"but it starts with awareness."},{"speaker":"Marc Cortez","startTime":1832.671,"endTime":1835.851,"body":"Where we started this conversation"},{"speaker":"Marc Cortez","startTime":1832.671,"endTime":1835.851,"body":"with awareness is a good thing."},{"speaker":"Marc Cortez","startTime":1835.856,"endTime":1837.501,"body":"Awareness is definitely a good thing."},{"speaker":"Tom Raftery","startTime":1837.876,"endTime":1838.296,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1838.986,"endTime":1843.9360000000001,"body":"Is it possible to get kind of a granular"},{"speaker":"Tom Raftery","startTime":1838.986,"endTime":1843.9360000000001,"body":"reading from your water use to know"},{"speaker":"Tom Raftery","startTime":1843.941,"endTime":1847.7160000000001,"body":"that, you know, this particular room"},{"speaker":"Tom Raftery","startTime":1843.941,"endTime":1847.7160000000001,"body":"used this much or this particular"},{"speaker":"Tom Raftery","startTime":1847.7160000000001,"endTime":1852.396,"body":"devices used this much or, or is it"},{"speaker":"Tom Raftery","startTime":1847.7160000000001,"endTime":1852.396,"body":"just whole home readings that you get?"},{"speaker":"Marc Cortez","startTime":1853.511,"endTime":1855.3110000000001,"body":"Yeah, and"},{"speaker":"Marc Cortez","startTime":1853.511,"endTime":1855.3110000000001,"body":"it's a really mixed bag."},{"speaker":"Marc Cortez","startTime":1855.3110000000001,"endTime":1857.231,"body":"That was one of the things"},{"speaker":"Marc Cortez","startTime":1855.3110000000001,"endTime":1857.231,"body":"that we've discovered."},{"speaker":"Marc Cortez","startTime":1857.237,"endTime":1861.911,"body":"You're starting to see that level of"},{"speaker":"Marc Cortez","startTime":1857.237,"endTime":1861.911,"body":"granularity come out with some of the"},{"speaker":"Marc Cortez","startTime":1861.911,"endTime":1865.414,"body":"new metering systems where there's"},{"speaker":"Marc Cortez","startTime":1861.911,"endTime":1865.414,"body":"a lot of just intelligence where you"},{"speaker":"Marc Cortez","startTime":1865.414,"endTime":1868.3890000000001,"body":"know, there's the obvious ones where"},{"speaker":"Marc Cortez","startTime":1865.414,"endTime":1868.3890000000001,"body":"at four in the morning, And you've got"},{"speaker":"Marc Cortez","startTime":1868.3890000000001,"endTime":1872.876,"body":"a big water, bill, you know some, and"},{"speaker":"Marc Cortez","startTime":1868.3890000000001,"endTime":1872.876,"body":"you're using water and no one's up,"},{"speaker":"Marc Cortez","startTime":1872.876,"endTime":1874.406,"body":"then chances are you've got a leak."},{"speaker":"Marc Cortez","startTime":1874.4460000000001,"endTime":1876.4160000000002,"body":"That's, that's, that's the"},{"speaker":"Marc Cortez","startTime":1874.4460000000001,"endTime":1876.4160000000002,"body":"first thing that they started."},{"speaker":"Marc Cortez","startTime":1876.421,"endTime":1878.576,"body":"But you're starting to"},{"speaker":"Marc Cortez","startTime":1876.421,"endTime":1878.576,"body":"see now a lot of nuances."},{"speaker":"Marc Cortez","startTime":1878.876,"endTime":1883.1960000000001,"body":"You can, you can map shower usage,"},{"speaker":"Marc Cortez","startTime":1878.876,"endTime":1883.1960000000001,"body":"you can map dishwasher usage, and"},{"speaker":"Marc Cortez","startTime":1883.1960000000001,"endTime":1884.6960000000001,"body":"you can start to see patterns."},{"speaker":"Marc Cortez","startTime":1884.6960000000001,"endTime":1886.316,"body":"And so those are starting to emerge."},{"speaker":"Marc Cortez","startTime":1886.316,"endTime":1889.031,"body":"But I have to say it's it's"},{"speaker":"Marc Cortez","startTime":1886.316,"endTime":1889.031,"body":"few and far between right now."},{"speaker":"Marc Cortez","startTime":1889.059,"endTime":1892.1680000000001,"body":"It's, those things are just now"},{"speaker":"Marc Cortez","startTime":1889.059,"endTime":1892.1680000000001,"body":"coming out into the marketplace."},{"speaker":"Marc Cortez","startTime":1892.2150000000001,"endTime":1893.472,"body":"So there's a long way to go."},{"speaker":"Marc Cortez","startTime":1893.592,"endTime":1894.222,"body":"There's a long way to"},{"speaker":"Tom Raftery","startTime":1894.3020000000001,"endTime":1895.622,"body":"Still early days."},{"speaker":"Tom Raftery","startTime":1895.682,"endTime":1896.3120000000001,"body":"Still early days."},{"speaker":"Tom Raftery","startTime":1896.3120000000001,"endTime":1896.642,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1897.392,"endTime":1900.0320000000002,"body":"Okay, Marc, we're coming towards"},{"speaker":"Tom Raftery","startTime":1897.392,"endTime":1900.0320000000002,"body":"the end of the podcast now."},{"speaker":"Tom Raftery","startTime":1900.0320000000002,"endTime":1905.102,"body":"Is there any question that I haven't"},{"speaker":"Tom Raftery","startTime":1900.0320000000002,"endTime":1905.102,"body":"asked that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":1905.102,"endTime":1908.0720000000001,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":1905.102,"endTime":1908.0720000000001,"body":"it's important for people to be aware of?"},{"speaker":"Marc Cortez","startTime":1908.093,"endTime":1912.037,"body":"Well, I, I, you know, in"},{"speaker":"Marc Cortez","startTime":1908.093,"endTime":1912.037,"body":"general, I always like to again, promote"},{"speaker":"Marc Cortez","startTime":1912.1870000000001,"endTime":1918.4270000000001,"body":"a, a message of it's not as bad as we"},{"speaker":"Marc Cortez","startTime":1912.1870000000001,"endTime":1918.4270000000001,"body":"think . And you know, I know that, I know"},{"speaker":"Marc Cortez","startTime":1918.4270000000001,"endTime":1922.867,"body":"that if we, if we pick up all the all the"},{"speaker":"Marc Cortez","startTime":1918.4270000000001,"endTime":1922.867,"body":"news media reports either there's gonna be"},{"speaker":"Marc Cortez","startTime":1922.867,"endTime":1925.237,"body":"one side that just ignores it completely."},{"speaker":"Marc Cortez","startTime":1925.297,"endTime":1930.153,"body":"But, but most of the things that we read"},{"speaker":"Marc Cortez","startTime":1925.297,"endTime":1930.153,"body":"are are just so apocalyptic and dire"},{"speaker":"Marc Cortez","startTime":1930.153,"endTime":1932.2830000000001,"body":"and it's hard to walk away with that."},{"speaker":"Marc Cortez","startTime":1932.8680000000002,"endTime":1934.098,"body":"You know, hopeful."},{"speaker":"Marc Cortez","startTime":1934.098,"endTime":1938.228,"body":"And I, you know, I always remind people"},{"speaker":"Marc Cortez","startTime":1934.098,"endTime":1938.228,"body":"that everything that we're doing on the"},{"speaker":"Marc Cortez","startTime":1938.228,"endTime":1941.018,"body":"climate is trying to predict the future."},{"speaker":"Marc Cortez","startTime":1941.4080000000001,"endTime":1945.3680000000002,"body":"And every, you know, we've got models"},{"speaker":"Marc Cortez","startTime":1941.4080000000001,"endTime":1945.3680000000002,"body":"based on models, based on models"},{"speaker":"Marc Cortez","startTime":1945.608,"endTime":1949.839,"body":"filled with some bit of science,"},{"speaker":"Marc Cortez","startTime":1945.608,"endTime":1949.839,"body":"but it's, it's mostly conjecture"},{"speaker":"Marc Cortez","startTime":1949.8690000000001,"endTime":1952.989,"body":"and for a good reason, and this"},{"speaker":"Marc Cortez","startTime":1949.8690000000001,"endTime":1952.989,"body":"is, this is open knowledge, right?"},{"speaker":"Marc Cortez","startTime":1952.989,"endTime":1956.409,"body":"We've created scenarios to help"},{"speaker":"Marc Cortez","startTime":1952.989,"endTime":1956.409,"body":"us try to understand and plan the"},{"speaker":"Marc Cortez","startTime":1956.409,"endTime":1962.064,"body":"future, but, The ones that get"},{"speaker":"Marc Cortez","startTime":1956.409,"endTime":1962.064,"body":"communicated are typically the ones"},{"speaker":"Marc Cortez","startTime":1962.064,"endTime":1966.414,"body":"that are most dire and most extreme"},{"speaker":"Marc Cortez","startTime":1962.064,"endTime":1966.414,"body":"that would cause us the most anxiety."},{"speaker":"Marc Cortez","startTime":1966.684,"endTime":1967.794,"body":"And that part of it's worked."},{"speaker":"Marc Cortez","startTime":1967.81,"endTime":1971.71,"body":"I think the reality is just a"},{"speaker":"Marc Cortez","startTime":1967.81,"endTime":1971.71,"body":"completely mixed bag and there's lots"},{"speaker":"Marc Cortez","startTime":1971.71,"endTime":1973.463,"body":"of things that we're in the middle of."},{"speaker":"Marc Cortez","startTime":1973.738,"endTime":1977.1580000000001,"body":"That are helping, there's lots of"},{"speaker":"Marc Cortez","startTime":1973.738,"endTime":1977.1580000000001,"body":"ways that we can actually help and"},{"speaker":"Marc Cortez","startTime":1977.175,"endTime":1982.0,"body":"the situation for our kids is not"},{"speaker":"Marc Cortez","startTime":1977.175,"endTime":1982.0,"body":"nearly as as dire as you might read"},{"speaker":"Marc Cortez","startTime":1982.0,"endTime":1983.77,"body":"in some of the big, huge newspapers."},{"speaker":"Marc Cortez","startTime":1983.77,"endTime":1986.81,"body":"And so that's always a message that"},{"speaker":"Marc Cortez","startTime":1983.77,"endTime":1986.81,"body":"I like to come across with is the"},{"speaker":"Marc Cortez","startTime":1986.95,"endTime":1988.39,"body":"answer lies somewhere in between."},{"speaker":"Marc Cortez","startTime":1988.39,"endTime":1992.17,"body":"And again, that's the, the muddy climate"},{"speaker":"Marc Cortez","startTime":1988.39,"endTime":1992.17,"body":"middle as I call it, because it's a,"},{"speaker":"Marc Cortez","startTime":1992.44,"endTime":1995.605,"body":"it's a little bit scary to be down"},{"speaker":"Marc Cortez","startTime":1992.44,"endTime":1995.605,"body":"the middle with this when there's two"},{"speaker":"Marc Cortez","startTime":1995.785,"endTime":1997.405,"body":"big, huge extremes on the other sides."},{"speaker":"Marc Cortez","startTime":1997.405,"endTime":1999.655,"body":"But that's, that's actually the, the."},{"speaker":"Marc Cortez","startTime":2000.15,"endTime":2001.0800000000002,"body":"The reality of it."},{"speaker":"Marc Cortez","startTime":2001.0800000000002,"endTime":2004.348,"body":"And we're starting to see a lot"},{"speaker":"Marc Cortez","startTime":2001.0800000000002,"endTime":2004.348,"body":"more attention paid to that and an"},{"speaker":"Marc Cortez","startTime":2004.348,"endTime":2007.8780000000002,"body":"understanding of that, which is you know,"},{"speaker":"Marc Cortez","startTime":2004.348,"endTime":2007.8780000000002,"body":"there, there are some solutions and there"},{"speaker":"Marc Cortez","startTime":2007.8780000000002,"endTime":2009.508,"body":"are ways that we can make this better."},{"speaker":"Marc Cortez","startTime":2009.519,"endTime":2014.294,"body":"And perhaps the, the future, the immediate"},{"speaker":"Marc Cortez","startTime":2009.519,"endTime":2014.294,"body":"future is not nearly as dire as we've"},{"speaker":"Marc Cortez","startTime":2014.299,"endTime":2016.025,"body":"been tricking ourself into thinking."},{"speaker":"Marc Cortez","startTime":2016.025,"endTime":2019.925,"body":"So, so that's a message of of hope"},{"speaker":"Marc Cortez","startTime":2016.025,"endTime":2019.925,"body":"and it's not, it's not a, it's not a"},{"speaker":"Marc Cortez","startTime":2019.925,"endTime":2023.135,"body":"vapid one where me, it's just saying"},{"speaker":"Marc Cortez","startTime":2019.925,"endTime":2023.135,"body":"that there's a lot of evidence that"},{"speaker":"Marc Cortez","startTime":2023.135,"endTime":2027.1580000000001,"body":"says that uh, you know, the, the, the"},{"speaker":"Marc Cortez","startTime":2023.135,"endTime":2027.1580000000001,"body":"truth is somewhere in between here."},{"speaker":"Marc Cortez","startTime":2027.1580000000001,"endTime":2031.568,"body":"And I would just say, let's continue"},{"speaker":"Marc Cortez","startTime":2027.1580000000001,"endTime":2031.568,"body":"to have open dialogues and keep"},{"speaker":"Marc Cortez","startTime":2031.568,"endTime":2034.6580000000001,"body":"searching for this truth because"},{"speaker":"Marc Cortez","startTime":2031.568,"endTime":2034.6580000000001,"body":"it is an ever moving target."},{"speaker":"Marc Cortez","startTime":2034.663,"endTime":2036.255,"body":"So, so we're not done."},{"speaker":"Marc Cortez","startTime":2036.405,"endTime":2039.885,"body":"You know, the more information we"},{"speaker":"Marc Cortez","startTime":2036.405,"endTime":2039.885,"body":"have, the more conversations we have,"},{"speaker":"Marc Cortez","startTime":2039.885,"endTime":2043.2450000000001,"body":"the more we need to be really digging"},{"speaker":"Marc Cortez","startTime":2039.885,"endTime":2043.2450000000001,"body":"into the truth and coming up with"},{"speaker":"Marc Cortez","startTime":2043.4550000000002,"endTime":2045.4550000000002,"body":"real practical solutions for this."},{"speaker":"Tom Raftery","startTime":2045.845,"endTime":2045.9550000000002,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2046.295,"endTime":2046.575,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2046.595,"endTime":2046.865,"body":"Great."},{"speaker":"Tom Raftery","startTime":2047.755,"endTime":2049.105,"body":"Marc, that's been really interesting."},{"speaker":"Tom Raftery","startTime":2049.11,"endTime":2053.705,"body":"If people would like to know more"},{"speaker":"Tom Raftery","startTime":2049.11,"endTime":2053.705,"body":"about yourself or any of the topics"},{"speaker":"Tom Raftery","startTime":2053.705,"endTime":2056.625,"body":"we discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":2053.705,"endTime":2056.625,"body":"where would you have me direct them?"},{"speaker":"Marc Cortez","startTime":2057.65,"endTime":2059.747,"body":"Yeah, my  if they're"},{"speaker":"Marc Cortez","startTime":2057.65,"endTime":2059.747,"body":"interested in my book and just"},{"speaker":"Marc Cortez","startTime":2059.752,"endTime":2063.968,"body":"different thoughts on the climate, it's"},{"speaker":"Marc Cortez","startTime":2059.752,"endTime":2063.968,"body":"climaturity.com, so it's available there."},{"speaker":"Marc Cortez","startTime":2063.973,"endTime":2069.465,"body":"I am available on LinkedIn, Marc Cortez,"},{"speaker":"Marc Cortez","startTime":2063.973,"endTime":2069.465,"body":"and I, I write a lot there and of."},{"speaker":"Marc Cortez","startTime":2069.88,"endTime":2072.7309999999998,"body":"Put a lot of information out there"},{"speaker":"Marc Cortez","startTime":2069.88,"endTime":2072.7309999999998,"body":"about the climate and some of the"},{"speaker":"Marc Cortez","startTime":2072.7309999999998,"endTime":2074.081,"body":"work that we're doing with liquidate."},{"speaker":"Marc Cortez","startTime":2074.081,"endTime":2076.061,"body":"So those are two very good sources."},{"speaker":"Tom Raftery","startTime":2076.091,"endTime":2076.4210000000003,"body":"Perfect."},{"speaker":"Tom Raftery","startTime":2076.4210000000003,"endTime":2077.591,"body":"I'll link to those in the show notes."},{"speaker":"Tom Raftery","startTime":2077.591,"endTime":2079.451,"body":"Great, mark, that's been fantastic."},{"speaker":"Tom Raftery","startTime":2079.451,"endTime":2081.201,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2079.451,"endTime":2081.201,"body":"in the podcast today."},{"speaker":"Marc Cortez","startTime":2081.901,"endTime":2082.751,"body":"Thanks so much, Tom."},{"speaker":"Tom Raftery","startTime":2084.155,"endTime":2085.515,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2084.155,"endTime":2085.515,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2086.435,"endTime":2087.5750000000003,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2088.085,"endTime":2091.745,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":2088.085,"endTime":2091.745,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":2091.745,"endTime":2098.515,"body":"email to Tom Raftery at outlook.com, or"},{"speaker":"Tom Raftery","startTime":2091.745,"endTime":2098.515,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2099.605,"endTime":2103.3250000000003,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":2099.605,"endTime":2103.3250000000003,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2103.3250000000003,"endTime":2107.855,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2103.3250000000003,"endTime":2107.855,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2108.485,"endTime":2111.425,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2108.485,"endTime":2111.425,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2111.635,"endTime":2115.515,"body":"It really does help new people"},{"speaker":"Tom Raftery","startTime":2111.635,"endTime":2115.515,"body":"to find the show Thanks."},{"speaker":"Tom Raftery","startTime":2116.3450000000003,"endTime":2117.275,"body":"Catch you all next time."}]}