{"version":"1.0.0","segments":[{"speaker":"Herman Gyr","startTime":3.672,"endTime":6.492,"body":"The first part of the"},{"speaker":"Herman Gyr","startTime":3.672,"endTime":6.492,"body":"narrative is to say, we stop believing"},{"speaker":"Herman Gyr","startTime":6.492,"endTime":9.912,"body":"that the world is basically okay"},{"speaker":"Herman Gyr","startTime":6.492,"endTime":9.912,"body":"and livable with a little tweak,"},{"speaker":"Herman Gyr","startTime":9.912,"endTime":11.682,"body":"to say it is not a livable planet."},{"speaker":"Herman Gyr","startTime":11.682,"endTime":12.702,"body":"We have to restore."},{"speaker":"Herman Gyr","startTime":12.702,"endTime":16.942,"body":"We have to create a livable, planet as"},{"speaker":"Herman Gyr","startTime":12.702,"endTime":16.942,"body":"we would if we would land on a different"},{"speaker":"Herman Gyr","startTime":16.942,"endTime":18.802,"body":"planet that was nearly perfect, right?"},{"speaker":"Herman Gyr","startTime":19.132,"endTime":23.422,"body":"The idea is, hey, what would humans"},{"speaker":"Herman Gyr","startTime":19.132,"endTime":23.422,"body":"do if we found ourselves in a planet,"},{"speaker":"Herman Gyr","startTime":23.422,"endTime":25.222,"body":"realizing this could be Earth."},{"speaker":"Herman Gyr","startTime":25.702,"endTime":29.407,"body":"This could be this verdant wonderful"},{"speaker":"Herman Gyr","startTime":25.702,"endTime":29.407,"body":"place, but boy, we have some work to do"},{"speaker":"Tom Raftery","startTime":29.664,"endTime":31.824,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":29.664,"endTime":31.824,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":31.824,"endTime":33.144,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":33.384,"endTime":35.544,"body":"This is the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":35.784,"endTime":39.174,"body":"The number one podcast, showcasing best"},{"speaker":"Tom Raftery","startTime":35.784,"endTime":39.174,"body":"practices in climate emission reductions."},{"speaker":"Tom Raftery","startTime":40.134,"endTime":41.984,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":42.624,"endTime":46.404,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":42.624,"endTime":46.404,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":46.524,"endTime":48.924,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":51.093,"endTime":51.573,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":51.573,"endTime":53.523,"body":"Welcome to the Climate 21 Podcast."},{"speaker":"Tom Raftery","startTime":53.553,"endTime":56.943,"body":"My name is Tom Raftery, and with"},{"speaker":"Tom Raftery","startTime":53.553,"endTime":56.943,"body":"me on the show today, I have my"},{"speaker":"Tom Raftery","startTime":56.943,"endTime":59.103,"body":"special guest, Herman Herman."},{"speaker":"Tom Raftery","startTime":59.163,"endTime":60.183,"body":"Welcome to the podcast."},{"speaker":"Tom Raftery","startTime":60.183,"endTime":61.773,"body":"Would you like to introduce yourself?"},{"speaker":"Herman Gyr","startTime":62.958,"endTime":65.821,"body":"I'd be happy to it's"},{"speaker":"Herman Gyr","startTime":62.958,"endTime":65.821,"body":"really great to be with you, Tom."},{"speaker":"Herman Gyr","startTime":65.834,"endTime":69.234,"body":"I've been watching your podcast"},{"speaker":"Herman Gyr","startTime":65.834,"endTime":69.234,"body":"for, or listening to your podcast"},{"speaker":"Herman Gyr","startTime":69.234,"endTime":72.684,"body":"for quite a while, and here we're"},{"speaker":"Herman Gyr","startTime":69.234,"endTime":72.684,"body":"talking with each other now."},{"speaker":"Herman Gyr","startTime":72.684,"endTime":73.434,"body":"How wonderful."},{"speaker":"Herman Gyr","startTime":73.974,"endTime":77.726,"body":"So, yes, my name is Herman Gyr"},{"speaker":"Herman Gyr","startTime":73.974,"endTime":77.726,"body":"and I'm the co-founder of the"},{"speaker":"Herman Gyr","startTime":77.731,"endTime":79.016,"body":"Enterprise Development Group."},{"speaker":"Herman Gyr","startTime":79.082,"endTime":82.024,"body":"We're a Silicon Valley based"},{"speaker":"Herman Gyr","startTime":79.082,"endTime":82.024,"body":"consultancy although we have partner"},{"speaker":"Herman Gyr","startTime":82.029,"endTime":84.424,"body":"offices in Switzerland and in Germany."},{"speaker":"Herman Gyr","startTime":84.634,"endTime":87.844,"body":"And also partners in Slovenia"},{"speaker":"Herman Gyr","startTime":84.634,"endTime":87.844,"body":"and other parts of the world."},{"speaker":"Herman Gyr","startTime":88.272,"endTime":90.102,"body":"We mostly work with large companies."},{"speaker":"Herman Gyr","startTime":90.16,"endTime":92.484,"body":"In fact some very large global companies."},{"speaker":"Herman Gyr","startTime":92.793,"endTime":95.923,"body":"Mostly on their innovation"},{"speaker":"Herman Gyr","startTime":92.793,"endTime":95.923,"body":"strategies and practices."},{"speaker":"Herman Gyr","startTime":95.928,"endTime":100.888,"body":"So how to face disruptions in the"},{"speaker":"Herman Gyr","startTime":95.928,"endTime":100.888,"body":"market and how to basically innovate"},{"speaker":"Herman Gyr","startTime":101.068,"endTime":103.258,"body":"their way into these new opportunities."},{"speaker":"Herman Gyr","startTime":103.648,"endTime":106.558,"body":"So strategy and innovation is our thing."},{"speaker":"Herman Gyr","startTime":106.588,"endTime":109.948,"body":"And today, of course, the main"},{"speaker":"Herman Gyr","startTime":106.588,"endTime":109.948,"body":"disruptor for companies is the climate."},{"speaker":"Herman Gyr","startTime":110.668,"endTime":113.308,"body":"So that's what our work is now focusing."},{"speaker":"Tom Raftery","startTime":113.998,"endTime":114.298,"body":"Okay."},{"speaker":"Tom Raftery","startTime":114.298,"endTime":121.333,"body":"And I saw on LinkedIn last week, I think"},{"speaker":"Tom Raftery","startTime":114.298,"endTime":121.333,"body":"it was, you had a post there from your"},{"speaker":"Tom Raftery","startTime":121.333,"endTime":125.401,"body":"Enterprise Development Group LinkedIn"},{"speaker":"Tom Raftery","startTime":121.333,"endTime":125.401,"body":"page, talking about a talk that you"},{"speaker":"Tom Raftery","startTime":125.401,"endTime":129.811,"body":"gave or a briefing at the Dominican"},{"speaker":"Tom Raftery","startTime":125.401,"endTime":129.811,"body":"University of California's Institute for"},{"speaker":"Tom Raftery","startTime":129.811,"endTime":136.081,"body":"Leadership Studies where you talked about"},{"speaker":"Tom Raftery","startTime":129.811,"endTime":136.081,"body":"how enterprises can lean into climate."},{"speaker":"Tom Raftery","startTime":136.081,"endTime":141.121,"body":"So it's obviously a challenging"},{"speaker":"Tom Raftery","startTime":136.081,"endTime":141.121,"body":"topic for large organizations."},{"speaker":"Tom Raftery","startTime":141.121,"endTime":143.131,"body":"You're working with large organizations."},{"speaker":"Tom Raftery","startTime":143.701,"endTime":146.671,"body":"Tell me a little bit about"},{"speaker":"Tom Raftery","startTime":143.701,"endTime":146.671,"body":"this talk in the university."},{"speaker":"Tom Raftery","startTime":146.881,"endTime":149.611,"body":"You know, what was the genesis"},{"speaker":"Tom Raftery","startTime":146.881,"endTime":149.611,"body":"of it and how was it received?"},{"speaker":"Herman Gyr","startTime":150.119,"endTime":153.032,"body":"They, they have this"},{"speaker":"Herman Gyr","startTime":150.119,"endTime":153.032,"body":"talk every six months or so, and they"},{"speaker":"Herman Gyr","startTime":153.032,"endTime":157.313,"body":"invite, a set of speakers to come in and"},{"speaker":"Herman Gyr","startTime":153.032,"endTime":157.313,"body":"basically talk to the local community."},{"speaker":"Herman Gyr","startTime":157.343,"endTime":160.553,"body":"So it was focused primarily on"},{"speaker":"Herman Gyr","startTime":157.343,"endTime":160.553,"body":"smaller, medium sized businesses."},{"speaker":"Herman Gyr","startTime":161.068,"endTime":165.394,"body":"And what was really interesting"},{"speaker":"Herman Gyr","startTime":161.068,"endTime":165.394,"body":"is it generated an extraordinary"},{"speaker":"Herman Gyr","startTime":165.394,"endTime":166.684,"body":"amount of response."},{"speaker":"Herman Gyr","startTime":166.744,"endTime":168.304,"body":"So that was quite wonderful."},{"speaker":"Herman Gyr","startTime":168.304,"endTime":173.35,"body":"And the basic framing, and maybe we can"},{"speaker":"Herman Gyr","startTime":168.304,"endTime":173.35,"body":"sort of start to talk about how we address"},{"speaker":"Herman Gyr","startTime":173.35,"endTime":179.26,"body":"that in general beyond that talk, is"},{"speaker":"Herman Gyr","startTime":173.35,"endTime":179.26,"body":"that the basic framing of our work now"},{"speaker":"Herman Gyr","startTime":179.26,"endTime":185.13,"body":"is that we're bombarded with things all"},{"speaker":"Herman Gyr","startTime":179.26,"endTime":185.13,"body":"the time, radically disruptive notions."},{"speaker":"Herman Gyr","startTime":185.43,"endTime":191.437,"body":"So, you know, Antonio Guterres three"},{"speaker":"Herman Gyr","startTime":185.43,"endTime":191.437,"body":"weeks ago at the opening of cop 27 said"},{"speaker":"Herman Gyr","startTime":191.437,"endTime":193.497,"body":"we're on the highway to climate hell"},{"speaker":"Tom Raftery","startTime":194.155,"endTime":195.385,"body":"with our"},{"speaker":"Tom Raftery","startTime":194.155,"endTime":195.385,"body":"foot on the accelerator."},{"speaker":"Herman Gyr","startTime":196.055,"endTime":197.215,"body":"Foot on"},{"speaker":"Herman Gyr","startTime":196.055,"endTime":197.215,"body":"the accelerator, right?"},{"speaker":"Herman Gyr","startTime":197.245,"endTime":201.265,"body":"He says, we're in the fight for"},{"speaker":"Herman Gyr","startTime":197.245,"endTime":201.265,"body":"our lives and we are losing, right?"},{"speaker":"Herman Gyr","startTime":201.295,"endTime":205.105,"body":"So we hear these words or we are"},{"speaker":"Herman Gyr","startTime":201.295,"endTime":205.105,"body":"hearing that, you know, we have to"},{"speaker":"Herman Gyr","startTime":205.105,"endTime":212.005,"body":"reduce CO2 by 45% by 2030, and we"},{"speaker":"Herman Gyr","startTime":205.105,"endTime":212.005,"body":"are on a trajectory of plus 10.6%."},{"speaker":"Herman Gyr","startTime":212.005,"endTime":215.98,"body":"That's the un reporting to us"},{"speaker":"Herman Gyr","startTime":212.005,"endTime":215.98,"body":"that this is what we need to do"},{"speaker":"Herman Gyr","startTime":215.98,"endTime":216.76,"body":"and this is what we're doing."},{"speaker":"Herman Gyr","startTime":216.76,"endTime":221.38,"body":"We're gonna be 115% off"},{"speaker":"Herman Gyr","startTime":216.76,"endTime":221.38,"body":"target eight years from now."},{"speaker":"Herman Gyr","startTime":221.53,"endTime":221.83,"body":"Right."},{"speaker":"Herman Gyr","startTime":222.25,"endTime":226.57,"body":"We are hearing that 69% of wild"},{"speaker":"Herman Gyr","startTime":222.25,"endTime":226.57,"body":"animals have gone away in the last"},{"speaker":"Herman Gyr","startTime":226.575,"endTime":228.46,"body":"50 years, and then we just move on."},{"speaker":"Herman Gyr","startTime":228.46,"endTime":228.73,"body":"Right?"},{"speaker":"Herman Gyr","startTime":228.73,"endTime":235.27,"body":"So that's what's so confounding is"},{"speaker":"Herman Gyr","startTime":228.73,"endTime":235.27,"body":"that we are faced with this stunning"},{"speaker":"Herman Gyr","startTime":235.77,"endTime":240.91,"body":"information and then we move on, and"},{"speaker":"Herman Gyr","startTime":235.77,"endTime":240.91,"body":"then the next one comes and we move on,"},{"speaker":"Herman Gyr","startTime":241.33,"endTime":246.52,"body":"and we're held by a sort of a mythology"},{"speaker":"Herman Gyr","startTime":241.33,"endTime":246.52,"body":"that that's okay, you know, that, that"},{"speaker":"Herman Gyr","startTime":246.58,"endTime":248.38,"body":"we're gonna somehow figure it all out."},{"speaker":"Herman Gyr","startTime":249.04,"endTime":254.56,"body":"And what's so interesting to to me,"},{"speaker":"Herman Gyr","startTime":249.04,"endTime":254.56,"body":"is that in other circumstances, when"},{"speaker":"Herman Gyr","startTime":254.565,"endTime":259.03,"body":"we get this kind of information, we"},{"speaker":"Herman Gyr","startTime":254.565,"endTime":259.03,"body":"instinctively know what to do, right?"},{"speaker":"Herman Gyr","startTime":259.12,"endTime":261.61,"body":"We, there's a fire in, in my house."},{"speaker":"Herman Gyr","startTime":261.64,"endTime":265.96,"body":"I've never had a fire in my house, but"},{"speaker":"Herman Gyr","startTime":261.64,"endTime":265.96,"body":"I can trust that if something like that"},{"speaker":"Herman Gyr","startTime":265.96,"endTime":268.155,"body":"happens, you know, I'll know what to do."},{"speaker":"Herman Gyr","startTime":268.965,"endTime":274.695,"body":"My nature, my intuition, my instincts"},{"speaker":"Herman Gyr","startTime":268.965,"endTime":274.695,"body":"are going to drive me to do the right"},{"speaker":"Herman Gyr","startTime":274.695,"endTime":279.015,"body":"thing, to stop whatever I'm doing and to"},{"speaker":"Herman Gyr","startTime":274.695,"endTime":279.015,"body":"deal with the situation that I'm facing."},{"speaker":"Herman Gyr","startTime":279.765,"endTime":285.045,"body":"And in this situation, in this much larger"},{"speaker":"Herman Gyr","startTime":279.765,"endTime":285.045,"body":"situation than merely a fire in my roof."},{"speaker":"Herman Gyr","startTime":285.795,"endTime":286.905,"body":"We just move on."},{"speaker":"Herman Gyr","startTime":287.325,"endTime":290.539,"body":"Really, so that's been the challenge and"},{"speaker":"Herman Gyr","startTime":287.325,"endTime":290.539,"body":"that's also what we addressed in this"},{"speaker":"Herman Gyr","startTime":290.539,"endTime":296.532,"body":"talk is how we move from seeing something"},{"speaker":"Herman Gyr","startTime":290.539,"endTime":296.532,"body":"like that, staying with it, stepping"},{"speaker":"Herman Gyr","startTime":296.537,"endTime":301.742,"body":"into it, and how does that then inform"},{"speaker":"Herman Gyr","startTime":296.537,"endTime":301.742,"body":"how we would manage that situation."},{"speaker":"Herman Gyr","startTime":302.292,"endTime":306.222,"body":"And then we can talk about that further"},{"speaker":"Herman Gyr","startTime":302.292,"endTime":306.222,"body":"if, if you're interested about sort of"},{"speaker":"Herman Gyr","startTime":306.282,"endTime":310.752,"body":"how then specifically move into, into,"},{"speaker":"Herman Gyr","startTime":306.282,"endTime":310.752,"body":"you know, moving into a different set of"},{"speaker":"Herman Gyr","startTime":310.752,"endTime":312.792,"body":"actions based on a shift in our notion."},{"speaker":"Tom Raftery","startTime":313.22,"endTime":314.345,"body":"You raise a good point."},{"speaker":"Tom Raftery","startTime":315.205,"endTime":316.35,"body":"And you are right."},{"speaker":"Tom Raftery","startTime":316.35,"endTime":320.34,"body":"We are bombarded with information"},{"speaker":"Tom Raftery","startTime":316.35,"endTime":320.34,"body":"every day, telling us how"},{"speaker":"Tom Raftery","startTime":320.46,"endTime":321.94,"body":"urgent it is to take action."},{"speaker":"Tom Raftery","startTime":321.943,"endTime":324.103,"body":"And the actions, you know,"},{"speaker":"Tom Raftery","startTime":321.943,"endTime":324.103,"body":"that we need to take."},{"speaker":"Tom Raftery","startTime":324.103,"endTime":326.773,"body":"We need to decarbonize, we need"},{"speaker":"Tom Raftery","startTime":324.103,"endTime":326.773,"body":"to do this, we need to do that."},{"speaker":"Tom Raftery","startTime":326.773,"endTime":331.866,"body":"We need to get to, to your point,"},{"speaker":"Tom Raftery","startTime":326.773,"endTime":331.866,"body":"50, 55%, reduction in CO2 by 2030."},{"speaker":"Tom Raftery","startTime":332.346,"endTime":335.596,"body":"And that's actually seven"},{"speaker":"Tom Raftery","startTime":332.346,"endTime":335.596,"body":"years and one month away."},{"speaker":"Tom Raftery","startTime":336.556,"endTime":338.296,"body":", you know, it's not even eight years."},{"speaker":"Tom Raftery","startTime":338.588,"endTime":339.518,"body":"But what can we do?"},{"speaker":"Tom Raftery","startTime":339.788,"endTime":344.483,"body":"I mean, just from my sake, I drive"},{"speaker":"Tom Raftery","startTime":339.788,"endTime":344.483,"body":"an ev it, it's renewably powered."},{"speaker":"Tom Raftery","startTime":344.483,"endTime":346.043,"body":"Cause I've got solar panels on the roof."},{"speaker":"Tom Raftery","startTime":346.403,"endTime":348.533,"body":"I've cut way down on my meat consumption."},{"speaker":"Tom Raftery","startTime":348.833,"endTime":350.333,"body":"I've cut way down on my travel."},{"speaker":"Tom Raftery","startTime":350.603,"endTime":353.303,"body":"You know, that's not gonna save the world."},{"speaker":"Herman Gyr","startTime":353.998,"endTime":354.448,"body":"No."},{"speaker":"Tom Raftery","startTime":354.563,"endTime":357.933,"body":"So I, I had this"},{"speaker":"Tom Raftery","startTime":354.563,"endTime":357.933,"body":"conversation earlier today"},{"speaker":"Tom Raftery","startTime":357.933,"endTime":359.733,"body":"with somebody on, on LinkedIn."},{"speaker":"Tom Raftery","startTime":360.108,"endTime":362.928,"body":"Where they were posting the same"},{"speaker":"Tom Raftery","startTime":360.108,"endTime":362.928,"body":"thing, saying, look, you know,"},{"speaker":"Tom Raftery","startTime":362.928,"endTime":364.518,"body":"I've, I've done everything I can."},{"speaker":"Tom Raftery","startTime":365.058,"endTime":366.828,"body":"I still don't feel I'm"},{"speaker":"Tom Raftery","startTime":365.058,"endTime":366.828,"body":"making a contribution."},{"speaker":"Tom Raftery","startTime":367.055,"endTime":368.345,"body":"The CO2 levels are going up."},{"speaker":"Tom Raftery","startTime":369.845,"endTime":374.915,"body":"What needs to happen, I think, is that"},{"speaker":"Tom Raftery","startTime":369.845,"endTime":374.915,"body":"we need to make massive systemic change."},{"speaker":"Tom Raftery","startTime":374.915,"endTime":378.365,"body":"And that's not something that"},{"speaker":"Tom Raftery","startTime":374.915,"endTime":378.365,"body":"you and I can do individually."},{"speaker":"Tom Raftery","startTime":378.365,"endTime":381.315,"body":"It's something that needs to"},{"speaker":"Tom Raftery","startTime":378.365,"endTime":381.315,"body":"be done at a much higher level."},{"speaker":"Tom Raftery","startTime":382.075,"endTime":387.767,"body":"And now maybe we're drifting away from the"},{"speaker":"Tom Raftery","startTime":382.075,"endTime":387.767,"body":"content of, of your talk  or maybe not."},{"speaker":"Tom Raftery","startTime":388.067,"endTime":393.827,"body":"So tell me, tell me in, in your talk what"},{"speaker":"Tom Raftery","startTime":388.067,"endTime":393.827,"body":"it was that you guys said needed to be"},{"speaker":"Tom Raftery","startTime":393.827,"endTime":396.257,"body":"done or could be done or should be done."},{"speaker":"Herman Gyr","startTime":396.753,"endTime":399.853,"body":"Well, so let me then"},{"speaker":"Herman Gyr","startTime":396.753,"endTime":399.853,"body":"start with kind of the overall"},{"speaker":"Herman Gyr","startTime":399.853,"endTime":402.673,"body":"reframing and then move into"},{"speaker":"Herman Gyr","startTime":399.853,"endTime":402.673,"body":"what should and could be done."},{"speaker":"Herman Gyr","startTime":402.673,"endTime":407.618,"body":"So you know, basically what you just"},{"speaker":"Herman Gyr","startTime":402.673,"endTime":407.618,"body":"addressed with your ev and we have EVs"},{"speaker":"Herman Gyr","startTime":407.618,"endTime":410.678,"body":"too, and we have the solar panels as"},{"speaker":"Herman Gyr","startTime":407.618,"endTime":410.678,"body":"well, and we have the backup batteries"},{"speaker":"Herman Gyr","startTime":410.738,"endTime":415.783,"body":"and it's basically a luxury, I am not"},{"speaker":"Herman Gyr","startTime":410.738,"endTime":415.783,"body":"living under any illusion that that car"},{"speaker":"Herman Gyr","startTime":415.783,"endTime":421.723,"body":"didn't take unbelievable amounts of CO2 to"},{"speaker":"Herman Gyr","startTime":415.783,"endTime":421.723,"body":"produce, probably more than a regular car."},{"speaker":"Herman Gyr","startTime":422.113,"endTime":425.503,"body":"Cause it's got an aluminum body,"},{"speaker":"Herman Gyr","startTime":422.113,"endTime":425.503,"body":"it's got these batteries, it has"},{"speaker":"Herman Gyr","startTime":425.503,"endTime":429.403,"body":"all kinds of, so you know, there's"},{"speaker":"Herman Gyr","startTime":425.503,"endTime":429.403,"body":"sort of an interesting mind game we"},{"speaker":"Herman Gyr","startTime":429.403,"endTime":431.793,"body":"can play with ourselves that, that"},{"speaker":"Tom Raftery","startTime":431.898,"endTime":434.628,"body":"On, on the EV"},{"speaker":"Tom Raftery","startTime":431.898,"endTime":434.628,"body":"front, once you've driven an EV"},{"speaker":"Tom Raftery","startTime":434.688,"endTime":438.288,"body":"a little more than 10,000 miles,"},{"speaker":"Tom Raftery","startTime":434.688,"endTime":438.288,"body":"it's paid off its carbon debt."},{"speaker":"Tom Raftery","startTime":438.468,"endTime":439.638,"body":"From there on out, you're saving"},{"speaker":"Herman Gyr","startTime":440.49,"endTime":442.53,"body":"So I'm now"},{"speaker":"Herman Gyr","startTime":440.49,"endTime":442.53,"body":"in my savings period."},{"speaker":"Herman Gyr","startTime":442.53,"endTime":445.92,"body":"But you know, it's still incremental"},{"speaker":"Herman Gyr","startTime":442.53,"endTime":445.92,"body":"compared to what we need to do."},{"speaker":"Herman Gyr","startTime":445.92,"endTime":446.22,"body":"Right."},{"speaker":"Herman Gyr","startTime":446.43,"endTime":450.6,"body":"So the, the point I think that we're"},{"speaker":"Herman Gyr","startTime":446.43,"endTime":450.6,"body":"both looking at is that somehow we"},{"speaker":"Herman Gyr","startTime":450.6,"endTime":454.5,"body":"need to change the narrative from"},{"speaker":"Herman Gyr","startTime":450.6,"endTime":454.5,"body":"believing that this is a livable world."},{"speaker":"Herman Gyr","startTime":455.085,"endTime":458.775,"body":"We're still stuck in the notion that"},{"speaker":"Herman Gyr","startTime":455.085,"endTime":458.775,"body":"this world is basically okay with just"},{"speaker":"Herman Gyr","startTime":458.78,"endTime":460.935,"body":"a a few tweaks we're gonna return to it."},{"speaker":"Herman Gyr","startTime":461.115,"endTime":463.215,"body":"Mostly tweaks around emissions, right?"},{"speaker":"Herman Gyr","startTime":463.545,"endTime":467.625,"body":"And so right now the narrative is that"},{"speaker":"Herman Gyr","startTime":463.545,"endTime":467.625,"body":"we are living in a livable world and we"},{"speaker":"Herman Gyr","startTime":467.625,"endTime":471.585,"body":"need to change that to understand that we"},{"speaker":"Herman Gyr","startTime":467.625,"endTime":471.585,"body":"actually have to create a livable world."},{"speaker":"Herman Gyr","startTime":471.705,"endTime":473.415,"body":"So that's what that"},{"speaker":"Herman Gyr","startTime":471.705,"endTime":473.415,"body":"talk was about as well."},{"speaker":"Herman Gyr","startTime":473.42,"endTime":474.225,"body":"It's a shift."},{"speaker":"Herman Gyr","startTime":474.63,"endTime":478.71,"body":"From saying, let's reduce emissions into"},{"speaker":"Herman Gyr","startTime":474.63,"endTime":478.71,"body":"this basically livable thing, and it's"},{"speaker":"Herman Gyr","startTime":478.71,"endTime":480.93,"body":"gonna be okay, to say no, no, no, no."},{"speaker":"Herman Gyr","startTime":481.2,"endTime":483.45,"body":"We have actually arrived on a new planet."},{"speaker":"Herman Gyr","startTime":483.75,"endTime":487.95,"body":"We have landed on a different"},{"speaker":"Herman Gyr","startTime":483.75,"endTime":487.95,"body":"planet from, we're imagining it is."},{"speaker":"Herman Gyr","startTime":488.73,"endTime":493.05,"body":"So how do we get that kind of"},{"speaker":"Herman Gyr","startTime":488.73,"endTime":493.05,"body":"mind shift to say we all need to"},{"speaker":"Herman Gyr","startTime":493.05,"endTime":497.52,"body":"not only stop doing harm to the,"},{"speaker":"Herman Gyr","startTime":493.05,"endTime":497.52,"body":"to, to basically an okay planet."},{"speaker":"Herman Gyr","startTime":497.52,"endTime":499.56,"body":"That's gonna be fine if"},{"speaker":"Herman Gyr","startTime":497.52,"endTime":499.56,"body":"we stop doing harm to it."},{"speaker":"Herman Gyr","startTime":499.8,"endTime":504.42,"body":"No, we need to actually shift our thinking"},{"speaker":"Herman Gyr","startTime":499.8,"endTime":504.42,"body":"into repairing, restoring the planet."},{"speaker":"Herman Gyr","startTime":504.99,"endTime":508.8,"body":"So the one thing that we talked about"},{"speaker":"Herman Gyr","startTime":504.99,"endTime":508.8,"body":"in that talk is that they're really,"},{"speaker":"Herman Gyr","startTime":508.8,"endTime":512.82,"body":"once you realize that the narrative"},{"speaker":"Herman Gyr","startTime":508.8,"endTime":512.82,"body":"goes from the idea that we have time to,"},{"speaker":"Herman Gyr","startTime":512.82,"endTime":515.22,"body":"the idea that this is the time, right."},{"speaker":"Herman Gyr","startTime":515.62,"endTime":518.44,"body":"the first part of the narrative"},{"speaker":"Herman Gyr","startTime":515.62,"endTime":518.44,"body":"is to say, we stop believing"},{"speaker":"Herman Gyr","startTime":518.44,"endTime":521.86,"body":"that the world is basically okay"},{"speaker":"Herman Gyr","startTime":518.44,"endTime":521.86,"body":"and livable with a little tweak."},{"speaker":"Herman Gyr","startTime":521.86,"endTime":523.63,"body":"To say it is not a livable planet."},{"speaker":"Herman Gyr","startTime":523.63,"endTime":524.65,"body":"We have to restore."},{"speaker":"Herman Gyr","startTime":524.65,"endTime":528.13,"body":"We have to create a livable, a"},{"speaker":"Herman Gyr","startTime":524.65,"endTime":528.13,"body":"planet as we would if we would"},{"speaker":"Herman Gyr","startTime":528.13,"endTime":529.69,"body":"land on a different planet."},{"speaker":"Herman Gyr","startTime":529.69,"endTime":531.22,"body":"That was nearly perfect, right?"},{"speaker":"Herman Gyr","startTime":531.55,"endTime":535.84,"body":"The idea is, hey, what would humans"},{"speaker":"Herman Gyr","startTime":531.55,"endTime":535.84,"body":"do if we found ourselves in a planet,"},{"speaker":"Herman Gyr","startTime":535.84,"endTime":537.64,"body":"realizing this could be Earth."},{"speaker":"Herman Gyr","startTime":538.12,"endTime":541.825,"body":"This could be this verdant wonderful"},{"speaker":"Herman Gyr","startTime":538.12,"endTime":541.825,"body":"place, but boy, we have some work to do."},{"speaker":"Herman Gyr","startTime":542.275,"endTime":546.415,"body":"We would shift from saying, let's"},{"speaker":"Herman Gyr","startTime":542.275,"endTime":546.415,"body":"tweak this or that to saying, no, no."},{"speaker":"Herman Gyr","startTime":547.06,"endTime":549.61,"body":"What this planet needs is"},{"speaker":"Herman Gyr","startTime":547.06,"endTime":549.61,"body":"we absolutely need to reduce"},{"speaker":"Herman Gyr","startTime":549.61,"endTime":551.02,"body":"everything that's still going on."},{"speaker":"Herman Gyr","startTime":551.02,"endTime":553.12,"body":"That's, you know,"},{"speaker":"Herman Gyr","startTime":551.02,"endTime":553.12,"body":"continuing to harm, right?"},{"speaker":"Herman Gyr","startTime":553.48,"endTime":555.13,"body":"But we also need to"},{"speaker":"Herman Gyr","startTime":553.48,"endTime":555.13,"body":"remove what's in there."},{"speaker":"Herman Gyr","startTime":555.37,"endTime":558.88,"body":"You know, we need to actively do"},{"speaker":"Herman Gyr","startTime":555.37,"endTime":558.88,"body":"things that change the nature of our"},{"speaker":"Herman Gyr","startTime":558.88,"endTime":564.28,"body":"relationship to that planet where"},{"speaker":"Herman Gyr","startTime":558.88,"endTime":564.28,"body":"everything we have, our houses, our cars,"},{"speaker":"Herman Gyr","startTime":564.34,"endTime":567.88,"body":"our become instruments for restoration."},{"speaker":"Herman Gyr","startTime":568.06,"endTime":568.3,"body":"Right?"},{"speaker":"Herman Gyr","startTime":568.3,"endTime":570.73,"body":"So what would a car look like"},{"speaker":"Herman Gyr","startTime":568.3,"endTime":570.73,"body":"if we would look at it as an"},{"speaker":"Herman Gyr","startTime":570.76,"endTime":572.23,"body":"instrument of restoration?"},{"speaker":"Herman Gyr","startTime":572.44,"endTime":575.567,"body":"What would you know an an ocean liner"},{"speaker":"Herman Gyr","startTime":572.44,"endTime":575.567,"body":"it look like if we would look at it"},{"speaker":"Herman Gyr","startTime":575.597,"endTime":579.707,"body":"not just a, a thing that transports"},{"speaker":"Herman Gyr","startTime":575.597,"endTime":579.707,"body":"either goods or people from one place"},{"speaker":"Herman Gyr","startTime":579.707,"endTime":583.187,"body":"to another, but it would become an"},{"speaker":"Herman Gyr","startTime":579.707,"endTime":583.187,"body":"instrument for active restoration."},{"speaker":"Herman Gyr","startTime":583.187,"endTime":584.357,"body":"It goes through the oceans."},{"speaker":"Herman Gyr","startTime":584.597,"endTime":588.707,"body":"It can see all kinds of harm that's"},{"speaker":"Herman Gyr","startTime":584.597,"endTime":588.707,"body":"happening in the ocean's Nets,"},{"speaker":"Herman Gyr","startTime":588.887,"endTime":590.717,"body":"you know, dead zones, whatever."},{"speaker":"Herman Gyr","startTime":590.837,"endTime":591.617,"body":"Is there something."},{"speaker":"Herman Gyr","startTime":592.017,"endTime":595.107,"body":"It could be sensors, there could"},{"speaker":"Herman Gyr","startTime":592.017,"endTime":595.107,"body":"be some activation of something"},{"speaker":"Herman Gyr","startTime":595.107,"endTime":599.977,"body":"that would actively turn this ship"},{"speaker":"Herman Gyr","startTime":595.107,"endTime":599.977,"body":"into a restorative kind of thing."},{"speaker":"Herman Gyr","startTime":599.982,"endTime":600.277,"body":"Right?"},{"speaker":"Herman Gyr","startTime":600.637,"endTime":604.567,"body":"How would we cool things, you know,"},{"speaker":"Herman Gyr","startTime":600.637,"endTime":604.567,"body":"like, we need to cool this planet."},{"speaker":"Herman Gyr","startTime":604.687,"endTime":607.057,"body":"We need to do something"},{"speaker":"Herman Gyr","startTime":604.687,"endTime":607.057,"body":"actively to cool it."},{"speaker":"Herman Gyr","startTime":607.207,"endTime":608.017,"body":"We need to adapt."},{"speaker":"Herman Gyr","startTime":608.167,"endTime":610.417,"body":"We can't, we're gonna running outta time."},{"speaker":"Herman Gyr","startTime":610.417,"endTime":611.977,"body":"So how, what are the adaptive things?"},{"speaker":"Herman Gyr","startTime":612.127,"endTime":613.237,"body":"And then the restoring."},{"speaker":"Herman Gyr","startTime":613.237,"endTime":617.68,"body":"So there are really five things that"},{"speaker":"Herman Gyr","startTime":613.237,"endTime":617.68,"body":"we address around Reduce, remove."},{"speaker":"Herman Gyr","startTime":617.92,"endTime":618.52,"body":"Cool."},{"speaker":"Herman Gyr","startTime":618.76,"endTime":620.47,"body":"Adapt and restore."},{"speaker":"Herman Gyr","startTime":620.985,"endTime":625.155,"body":"That's a shift away from the,"},{"speaker":"Herman Gyr","startTime":620.985,"endTime":625.155,"body":"idea of a footprint, right?"},{"speaker":"Tom Raftery","startTime":625.425,"endTime":625.775,"body":"Mm."},{"speaker":"Herman Gyr","startTime":626.175,"endTime":629.055,"body":"So we played, I don't know"},{"speaker":"Herman Gyr","startTime":626.175,"endTime":629.055,"body":"whether you remember it in that talk, we"},{"speaker":"Herman Gyr","startTime":629.055,"endTime":632.445,"body":"talked about footprint, hand print, voice."},{"speaker":"Herman Gyr","startTime":632.985,"endTime":637.688,"body":"How do we, once we see that, we"},{"speaker":"Herman Gyr","startTime":632.985,"endTime":637.688,"body":"must actively restore the, planet."},{"speaker":"Herman Gyr","startTime":638.468,"endTime":639.488,"body":"What's our hand print?"},{"speaker":"Herman Gyr","startTime":639.668,"endTime":643.948,"body":"What do we actively do to"},{"speaker":"Herman Gyr","startTime":639.668,"endTime":643.948,"body":"remove things to cool things?"},{"speaker":"Herman Gyr","startTime":644.358,"endTime":647.348,"body":"To adapt to things, to"},{"speaker":"Herman Gyr","startTime":644.358,"endTime":647.348,"body":"restore things, right?"},{"speaker":"Herman Gyr","startTime":647.378,"endTime":648.248,"body":"That's the hand print."},{"speaker":"Herman Gyr","startTime":648.308,"endTime":650.498,"body":"And then once we do that,"},{"speaker":"Herman Gyr","startTime":648.308,"endTime":650.498,"body":"how do we give it voice?"},{"speaker":"Herman Gyr","startTime":650.498,"endTime":654.398,"body":"How do we connect with others and"},{"speaker":"Herman Gyr","startTime":650.498,"endTime":654.398,"body":"say, look, this is the new story."},{"speaker":"Herman Gyr","startTime":654.428,"endTime":656.258,"body":"This is what we're creating together."},{"speaker":"Herman Gyr","startTime":656.528,"endTime":659.548,"body":"How do we join together and"},{"speaker":"Herman Gyr","startTime":656.528,"endTime":659.548,"body":"actively, continue down that road."},{"speaker":"Tom Raftery","startTime":659.863,"endTime":660.163,"body":"Mm."},{"speaker":"Tom Raftery","startTime":660.853,"endTime":661.903,"body":"And how do we do that?"},{"speaker":"Tom Raftery","startTime":661.903,"endTime":668.383,"body":"Because you need, for a lot of these"},{"speaker":"Tom Raftery","startTime":661.903,"endTime":668.383,"body":"changes, you need some kind of incentive."},{"speaker":"Tom Raftery","startTime":668.533,"endTime":672.523,"body":"Now, I know we have a big burning platform"},{"speaker":"Tom Raftery","startTime":668.533,"endTime":672.523,"body":"with a burning planet behind us, but you"},{"speaker":"Tom Raftery","startTime":672.523,"endTime":676.693,"body":"know, to get societies and organizations"},{"speaker":"Tom Raftery","startTime":672.523,"endTime":676.693,"body":"to change, there needs to be some kind"},{"speaker":"Tom Raftery","startTime":676.693,"endTime":682.393,"body":"of financial incentive or there needs to"},{"speaker":"Tom Raftery","startTime":676.693,"endTime":682.393,"body":"be something and people don't seem to be"},{"speaker":"Tom Raftery","startTime":682.393,"endTime":686.113,"body":"taking the fact that they're living on"},{"speaker":"Tom Raftery","startTime":682.393,"endTime":686.113,"body":"a burning planet as a burning platform."},{"speaker":"Tom Raftery","startTime":686.113,"endTime":689.743,"body":"So , how do we, how do"},{"speaker":"Tom Raftery","startTime":686.113,"endTime":689.743,"body":"we incentivize people?"},{"speaker":"Tom Raftery","startTime":690.013,"endTime":691.603,"body":"And it, it's not people like you and me."},{"speaker":"Tom Raftery","startTime":691.603,"endTime":694.97,"body":"Again, it needs to be policy makers,"},{"speaker":"Tom Raftery","startTime":691.603,"endTime":694.97,"body":"to a large extent, who need to"},{"speaker":"Tom Raftery","startTime":694.97,"endTime":702.3,"body":"draft these incentives to help"},{"speaker":"Tom Raftery","startTime":694.97,"endTime":702.3,"body":"society move in the right direction."},{"speaker":"Herman Gyr","startTime":702.927,"endTime":705.818,"body":"Well, I mean, this"},{"speaker":"Herman Gyr","startTime":702.927,"endTime":705.818,"body":"is really an interesting and"},{"speaker":"Herman Gyr","startTime":733.577,"endTime":734.9870000000001,"body":"challenging question, right?"},{"speaker":"Herman Gyr","startTime":735.527,"endTime":741.94,"body":"Because here's the problem the cause"},{"speaker":"Herman Gyr","startTime":735.527,"endTime":741.94,"body":"of our struggle, of our trouble is"},{"speaker":"Herman Gyr","startTime":741.945,"endTime":744.4200000000001,"body":"the very system that we live in."},{"speaker":"Herman Gyr","startTime":745.1450000000001,"endTime":746.615,"body":"I think you pointed that out earlier."},{"speaker":"Herman Gyr","startTime":747.245,"endTime":750.9350000000001,"body":"And so when we talk about incentives,"},{"speaker":"Herman Gyr","startTime":747.245,"endTime":750.9350000000001,"body":"incentive structures, we come"},{"speaker":"Herman Gyr","startTime":750.9350000000001,"endTime":755.0350000000001,"body":"at that from within that kind of"},{"speaker":"Herman Gyr","startTime":750.9350000000001,"endTime":755.0350000000001,"body":"mindset, that kind of construct."},{"speaker":"Herman Gyr","startTime":755.1350000000001,"endTime":755.315,"body":"Right."},{"speaker":"Herman Gyr","startTime":756.245,"endTime":760.5880000000001,"body":"And the interesting challenges that"},{"speaker":"Herman Gyr","startTime":756.245,"endTime":760.5880000000001,"body":"while we're holding on for dear"},{"speaker":"Herman Gyr","startTime":760.5880000000001,"endTime":765.426,"body":"life, to retain the, viability of"},{"speaker":"Herman Gyr","startTime":760.5880000000001,"endTime":765.426,"body":"that cons very destructive construct"},{"speaker":"Herman Gyr","startTime":766.086,"endTime":767.446,"body":"that's gotten us to this place."},{"speaker":"Herman Gyr","startTime":768.426,"endTime":772.086,"body":"The maintenance of that construct, the"},{"speaker":"Herman Gyr","startTime":768.426,"endTime":772.086,"body":"actual maintenance of that construct means"},{"speaker":"Herman Gyr","startTime":772.086,"endTime":776.9960000000001,"body":"that we continue up that, slope to higher"},{"speaker":"Herman Gyr","startTime":772.086,"endTime":776.9960000000001,"body":"temperatures, more emissions, et cetera."},{"speaker":"Herman Gyr","startTime":777.2560000000001,"endTime":777.466,"body":"Right."},{"speaker":"Herman Gyr","startTime":777.556,"endTime":779.1460000000001,"body":"Because you can't decouple the two."},{"speaker":"Herman Gyr","startTime":779.326,"endTime":779.596,"body":"Right."},{"speaker":"Herman Gyr","startTime":779.846,"endTime":785.456,"body":"As long as we have kind of system that"},{"speaker":"Herman Gyr","startTime":779.846,"endTime":785.456,"body":"we have where we consume more than we"},{"speaker":"Herman Gyr","startTime":785.456,"endTime":791.6060000000001,"body":"need, where we waste more than we should,"},{"speaker":"Herman Gyr","startTime":785.456,"endTime":791.6060000000001,"body":"where we travel more than it's necessary."},{"speaker":"Herman Gyr","startTime":791.9060000000001,"endTime":794.8290000000001,"body":"We are going to emit,"},{"speaker":"Herman Gyr","startTime":791.9060000000001,"endTime":794.8290000000001,"body":"there's no other way."},{"speaker":"Herman Gyr","startTime":794.8290000000001,"endTime":795.129,"body":"Right?"},{"speaker":"Herman Gyr","startTime":795.4590000000001,"endTime":797.1690000000001,"body":"It just, that's in the"},{"speaker":"Herman Gyr","startTime":795.4590000000001,"endTime":797.1690000000001,"body":"nature of the beast."},{"speaker":"Herman Gyr","startTime":797.469,"endTime":802.3290000000001,"body":"We're going to continue to put stuff"},{"speaker":"Herman Gyr","startTime":797.469,"endTime":802.3290000000001,"body":"into the atmosphere that is going to"},{"speaker":"Herman Gyr","startTime":802.3290000000001,"endTime":806.5290000000001,"body":"be a problem, and so by definition,"},{"speaker":"Herman Gyr","startTime":802.3290000000001,"endTime":806.5290000000001,"body":"if we continue down that track, at"},{"speaker":"Herman Gyr","startTime":806.5340000000001,"endTime":808.2090000000001,"body":"some point there will be a breakdown."},{"speaker":"Herman Gyr","startTime":809.1790000000001,"endTime":812.649,"body":"And whatever this current"},{"speaker":"Herman Gyr","startTime":809.1790000000001,"endTime":812.649,"body":"construct is will fall apart."},{"speaker":"Herman Gyr","startTime":812.649,"endTime":814.269,"body":"It'll, it'll become brittle."},{"speaker":"Herman Gyr","startTime":814.4490000000001,"endTime":816.4590000000001,"body":"There will be massive"},{"speaker":"Herman Gyr","startTime":814.4490000000001,"endTime":816.4590000000001,"body":"amounts of migration."},{"speaker":"Herman Gyr","startTime":816.4590000000001,"endTime":820.089,"body":"There will be significant"},{"speaker":"Herman Gyr","startTime":816.4590000000001,"endTime":820.089,"body":"destructive realities, shortages"},{"speaker":"Herman Gyr","startTime":820.094,"endTime":821.3190000000001,"body":"in water, food, et cetera."},{"speaker":"Herman Gyr","startTime":821.499,"endTime":822.849,"body":"And then the system will change."},{"speaker":"Herman Gyr","startTime":823.389,"endTime":825.9090000000001,"body":"By definition, we're"},{"speaker":"Herman Gyr","startTime":823.389,"endTime":825.9090000000001,"body":"all gonna be on the run."},{"speaker":"Herman Gyr","startTime":826.3290000000001,"endTime":830.493,"body":"So realistically, I think"},{"speaker":"Herman Gyr","startTime":826.3290000000001,"endTime":830.493,"body":"we need to consider how can"},{"speaker":"Herman Gyr","startTime":830.493,"endTime":832.9530000000001,"body":"we reorient the system now?"},{"speaker":"Herman Gyr","startTime":832.9830000000001,"endTime":835.883,"body":"What are the reasonable"},{"speaker":"Herman Gyr","startTime":832.9830000000001,"endTime":835.883,"body":"incentives that are actually."},{"speaker":"Herman Gyr","startTime":837.048,"endTime":840.1780000000001,"body":"You know, still somewhat aligned with"},{"speaker":"Herman Gyr","startTime":837.048,"endTime":840.1780000000001,"body":"the existing system, but actually"},{"speaker":"Herman Gyr","startTime":840.1830000000001,"endTime":844.788,"body":"are in the direction of some kind"},{"speaker":"Herman Gyr","startTime":840.1830000000001,"endTime":844.788,"body":"of a new orientation to what it"},{"speaker":"Herman Gyr","startTime":844.788,"endTime":846.498,"body":"means to be alive on this planet."},{"speaker":"Herman Gyr","startTime":846.498,"endTime":852.048,"body":"What it means to have a, a community, to"},{"speaker":"Herman Gyr","startTime":846.498,"endTime":852.048,"body":"have a society, to have a civilization."},{"speaker":"Herman Gyr","startTime":852.2280000000001,"endTime":856.668,"body":"we must make that civilizational"},{"speaker":"Herman Gyr","startTime":852.2280000000001,"endTime":856.668,"body":"shift, which again takes me back"},{"speaker":"Herman Gyr","startTime":856.668,"endTime":859.398,"body":"to this experiment we're playing"},{"speaker":"Herman Gyr","startTime":856.668,"endTime":859.398,"body":"with around another planet."},{"speaker":"Herman Gyr","startTime":859.548,"endTime":863.0580000000001,"body":"What if we created, you know,"},{"speaker":"Herman Gyr","startTime":859.548,"endTime":863.0580000000001,"body":"sort of a mindset that this is no"},{"speaker":"Herman Gyr","startTime":863.0580000000001,"endTime":864.7280000000001,"body":"longer the planet, we think it is."},{"speaker":"Herman Gyr","startTime":864.998,"endTime":868.4580000000001,"body":"What if we would give ourselves a"},{"speaker":"Herman Gyr","startTime":864.998,"endTime":868.4580000000001,"body":"moment of taking a breath and saying,"},{"speaker":"Herman Gyr","startTime":868.4580000000001,"endTime":870.048,"body":"okay, we just landed in this thing."},{"speaker":"Herman Gyr","startTime":870.5880000000001,"endTime":872.988,"body":"It's a big trouble, but we are human."},{"speaker":"Herman Gyr","startTime":872.988,"endTime":873.9480000000001,"body":"We can step into it."},{"speaker":"Herman Gyr","startTime":873.9780000000001,"endTime":876.288,"body":"What is the system we would"},{"speaker":"Herman Gyr","startTime":873.9780000000001,"endTime":876.288,"body":"create that would make it work?"},{"speaker":"Herman Gyr","startTime":876.3180000000001,"endTime":880.488,"body":"You know, so I think Kate Raworth and"},{"speaker":"Herman Gyr","startTime":876.3180000000001,"endTime":880.488,"body":"her, you know, donut economics idea,"},{"speaker":"Herman Gyr","startTime":880.488,"endTime":885.1980000000001,"body":"there's a bunch of mostly female young"},{"speaker":"Herman Gyr","startTime":880.488,"endTime":885.1980000000001,"body":"economists who are starting to think"},{"speaker":"Herman Gyr","startTime":885.2030000000001,"endTime":886.278,"body":"about, about these kind of things."},{"speaker":"Herman Gyr","startTime":886.4580000000001,"endTime":887.748,"body":"That's where we really need to go."},{"speaker":"Herman Gyr","startTime":887.778,"endTime":892.158,"body":"We need to step into how do we sort"},{"speaker":"Herman Gyr","startTime":887.778,"endTime":892.158,"body":"of take this moment of brittleness"},{"speaker":"Herman Gyr","startTime":892.158,"endTime":896.3710000000001,"body":"of, things start to fall apart and"},{"speaker":"Herman Gyr","startTime":892.158,"endTime":896.3710000000001,"body":"reorient ourselves into a system"},{"speaker":"Herman Gyr","startTime":896.3710000000001,"endTime":900.571,"body":"that actually has the potential to"},{"speaker":"Herman Gyr","startTime":896.3710000000001,"endTime":900.571,"body":"endure, you know, through this crisis."},{"speaker":"Tom Raftery","startTime":900.691,"endTime":901.1110000000001,"body":"Mm."},{"speaker":"Tom Raftery","startTime":901.291,"endTime":902.101,"body":"And how do we do that?"},{"speaker":"Herman Gyr","startTime":903.571,"endTime":907.0210000000001,"body":"Well, I think it starts"},{"speaker":"Herman Gyr","startTime":903.571,"endTime":907.0210000000001,"body":"with these kind of conversations."},{"speaker":"Herman Gyr","startTime":907.0210000000001,"endTime":910.1410000000001,"body":"I think we really need to"},{"speaker":"Herman Gyr","startTime":907.0210000000001,"endTime":910.1410000000001,"body":"reorient the narrative."},{"speaker":"Herman Gyr","startTime":910.711,"endTime":914.1610000000001,"body":"The current narrative is"},{"speaker":"Herman Gyr","startTime":910.711,"endTime":914.1610000000001,"body":"kind of insane, right?"},{"speaker":"Herman Gyr","startTime":914.791,"endTime":918.4960000000001,"body":"A narrative that says one"},{"speaker":"Herman Gyr","startTime":914.791,"endTime":918.4960000000001,"body":"and a half degrees are okay."},{"speaker":"Herman Gyr","startTime":918.7660000000001,"endTime":923.596,"body":"When at 1.2 degrees it's up to seven"},{"speaker":"Herman Gyr","startTime":918.7660000000001,"endTime":923.596,"body":"degrees hotter in the Arctic, and"},{"speaker":"Herman Gyr","startTime":923.8960000000001,"endTime":925.576,"body":"all hell is breaking loose, right?"},{"speaker":"Herman Gyr","startTime":925.576,"endTime":932.493,"body":"43 fold thaw slumps in, in the"},{"speaker":"Herman Gyr","startTime":925.576,"endTime":932.493,"body":"arctic, 28 fold acceleration"},{"speaker":"Herman Gyr","startTime":932.493,"endTime":934.383,"body":"of carbon movement, right?"},{"speaker":"Herman Gyr","startTime":934.773,"endTime":937.143,"body":"Methane carbon, it's a fold."},{"speaker":"Herman Gyr","startTime":937.2030000000001,"endTime":939.153,"body":"You know, we're not talking about"},{"speaker":"Herman Gyr","startTime":937.2030000000001,"endTime":939.153,"body":"little percent here and there."},{"speaker":"Herman Gyr","startTime":939.153,"endTime":942.9830000000001,"body":"We're talking about massive"},{"speaker":"Herman Gyr","startTime":939.153,"endTime":942.9830000000001,"body":"exponential shifts up there that are"},{"speaker":"Herman Gyr","startTime":943.1830000000001,"endTime":945.633,"body":"based on a 1.1, 1.2 degree world."},{"speaker":"Herman Gyr","startTime":945.7230000000001,"endTime":948.783,"body":"What do you think it's"},{"speaker":"Herman Gyr","startTime":945.7230000000001,"endTime":948.783,"body":"gonna look like at 1.5 at."},{"speaker":"Tom Raftery","startTime":948.9730000000001,"endTime":951.913,"body":"and we'll be lucky if we"},{"speaker":"Tom Raftery","startTime":948.9730000000001,"endTime":951.913,"body":"can sell it at 1.5 by all accounts now."},{"speaker":"Herman Gyr","startTime":952.671,"endTime":956.181,"body":"And once we're at 1.5,"},{"speaker":"Herman Gyr","startTime":952.671,"endTime":956.181,"body":"there's no, there's no slowing it down."},{"speaker":"Herman Gyr","startTime":956.181,"endTime":957.291,"body":"We're gonna go to two."},{"speaker":"Herman Gyr","startTime":957.321,"endTime":960.351,"body":"Once we're at two we're gonna go,"},{"speaker":"Herman Gyr","startTime":957.321,"endTime":960.351,"body":"because remember again, those thaw"},{"speaker":"Herman Gyr","startTime":960.351,"endTime":964.7610000000001,"body":"slumps and the methane pouring out"},{"speaker":"Herman Gyr","startTime":960.351,"endTime":964.7610000000001,"body":"of the arctic and the fires up there,"},{"speaker":"Herman Gyr","startTime":964.7610000000001,"endTime":967.4350000000001,"body":"and then we're, all bets are off."},{"speaker":"Herman Gyr","startTime":967.4350000000001,"endTime":969.695,"body":"I mean, we've, we're talking"},{"speaker":"Herman Gyr","startTime":967.4350000000001,"endTime":969.695,"body":"about tipping points we will"},{"speaker":"Herman Gyr","startTime":969.695,"endTime":972.4300000000001,"body":"be beyond many tipping points."},{"speaker":"Herman Gyr","startTime":972.4300000000001,"endTime":975.19,"body":"And we all know that once these"},{"speaker":"Herman Gyr","startTime":972.4300000000001,"endTime":975.19,"body":"tipping points happen, there's"},{"speaker":"Herman Gyr","startTime":975.19,"endTime":978.07,"body":"very little, I mean, we're just"},{"speaker":"Herman Gyr","startTime":975.19,"endTime":978.07,"body":"gonna hold on for the ride."},{"speaker":"Herman Gyr","startTime":978.3860000000001,"endTime":983.056,"body":"I'm raising that because it, puts to"},{"speaker":"Herman Gyr","startTime":978.3860000000001,"endTime":983.056,"body":"question the notion of incentives today."},{"speaker":"Herman Gyr","startTime":983.446,"endTime":983.716,"body":"Right?"},{"speaker":"Herman Gyr","startTime":983.903,"endTime":987.293,"body":"In face of that reality, how"},{"speaker":"Herman Gyr","startTime":983.903,"endTime":987.293,"body":"does that inform how we think"},{"speaker":"Herman Gyr","startTime":987.293,"endTime":988.913,"body":"about current incentives?"},{"speaker":"Herman Gyr","startTime":990.7080000000001,"endTime":994.493,"body":"I'm not quite there yet, but I think we"},{"speaker":"Herman Gyr","startTime":990.7080000000001,"endTime":994.493,"body":"need new, new thinking along the lines"},{"speaker":"Herman Gyr","startTime":994.493,"endTime":996.413,"body":"of what Raworth's talking about, right?"},{"speaker":"Herman Gyr","startTime":996.413,"endTime":1001.363,"body":"That we need to think of systems that"},{"speaker":"Herman Gyr","startTime":996.413,"endTime":1001.363,"body":"actually take into consideration the"},{"speaker":"Herman Gyr","startTime":1001.363,"endTime":1003.043,"body":"breaking of all these boundaries, right?"},{"speaker":"Herman Gyr","startTime":1003.216,"endTime":1007.9960000000001,"body":"Raworth's model is based on the nine"},{"speaker":"Herman Gyr","startTime":1003.216,"endTime":1007.9960000000001,"body":"planetary boundaries and takes them"},{"speaker":"Herman Gyr","startTime":1007.9960000000001,"endTime":1011.5360000000001,"body":"seriously, and says, how do we create an"},{"speaker":"Herman Gyr","startTime":1007.9960000000001,"endTime":1011.5360000000001,"body":"economics that on the upper end manages"},{"speaker":"Herman Gyr","startTime":1011.5360000000001,"endTime":1016.666,"body":"all these broken natural boundaries and"},{"speaker":"Herman Gyr","startTime":1011.5360000000001,"endTime":1016.666,"body":"on the inner circle deals with all the"},{"speaker":"Herman Gyr","startTime":1016.666,"endTime":1021.3520000000001,"body":"social reinforcements that we also need to"},{"speaker":"Herman Gyr","startTime":1016.666,"endTime":1021.3520000000001,"body":"to consider as we think about economics."},{"speaker":"Tom Raftery","startTime":1021.782,"endTime":1022.142,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1022.142,"endTime":1027.092,"body":"I mean it's, we all know"},{"speaker":"Tom Raftery","startTime":1022.142,"endTime":1027.092,"body":"that something has to change."},{"speaker":"Tom Raftery","startTime":1027.782,"endTime":1031.982,"body":"Likely everything has to change,"},{"speaker":"Tom Raftery","startTime":1027.782,"endTime":1031.982,"body":"but we're not good at change."},{"speaker":"Tom Raftery","startTime":1032.867,"endTime":1036.047,"body":"As a species, we, we shy away from it."},{"speaker":"Tom Raftery","startTime":1036.047,"endTime":1036.917,"body":"We fear it."},{"speaker":"Tom Raftery","startTime":1037.127,"endTime":1041.007,"body":"We we have whole political parties"},{"speaker":"Tom Raftery","startTime":1037.127,"endTime":1041.007,"body":"whose name says we don't want to"},{"speaker":"Tom Raftery","startTime":1041.007,"endTime":1043.984,"body":"change conservative . We want to"},{"speaker":"Tom Raftery","startTime":1041.007,"endTime":1043.984,"body":"conserve things the way they are."},{"speaker":"Tom Raftery","startTime":1045.274,"endTime":1046.734,"body":"How do we get over that?"},{"speaker":"Herman Gyr","startTime":1047.583,"endTime":1052.053,"body":"Well, again, you know, from"},{"speaker":"Herman Gyr","startTime":1047.583,"endTime":1052.053,"body":"my experience with companies, the idea"},{"speaker":"Herman Gyr","startTime":1052.053,"endTime":1056.829,"body":"is to reorient the narrative of all"},{"speaker":"Herman Gyr","startTime":1052.053,"endTime":1056.829,"body":"the people of the company, you know,"},{"speaker":"Herman Gyr","startTime":1056.829,"endTime":1059.829,"body":"and so we do these mapping processes."},{"speaker":"Herman Gyr","startTime":1059.829,"endTime":1063.579,"body":"You know, any, any one of the companies"},{"speaker":"Herman Gyr","startTime":1059.829,"endTime":1063.579,"body":"we've worked with have gone through"},{"speaker":"Herman Gyr","startTime":1063.579,"endTime":1067.3590000000002,"body":"these massive mapping processes"},{"speaker":"Herman Gyr","startTime":1063.579,"endTime":1067.3590000000002,"body":"with us, where you look at what's"},{"speaker":"Herman Gyr","startTime":1067.3590000000002,"endTime":1068.829,"body":"happening in the world around us."},{"speaker":"Herman Gyr","startTime":1068.834,"endTime":1069.059,"body":"Right."},{"speaker":"Herman Gyr","startTime":1069.4940000000001,"endTime":1070.154,"body":"Where are we heading?"},{"speaker":"Herman Gyr","startTime":1070.304,"endTime":1071.684,"body":"Who are we becoming in that world?"},{"speaker":"Herman Gyr","startTime":1071.924,"endTime":1075.7340000000002,"body":"How does that inform who we need to"},{"speaker":"Herman Gyr","startTime":1071.924,"endTime":1075.7340000000002,"body":"become, how we need to organize ourselves?"},{"speaker":"Herman Gyr","startTime":1075.7340000000002,"endTime":1077.7440000000001,"body":"What are the kind of"},{"speaker":"Herman Gyr","startTime":1075.7340000000002,"endTime":1077.7440000000001,"body":"innovations we need to do?"},{"speaker":"Herman Gyr","startTime":1077.9840000000002,"endTime":1079.634,"body":"That's what I love about companies."},{"speaker":"Herman Gyr","startTime":1079.989,"endTime":1083.169,"body":"Is that they are contained,"},{"speaker":"Herman Gyr","startTime":1079.989,"endTime":1083.169,"body":"they are bounded, right?"},{"speaker":"Herman Gyr","startTime":1083.169,"endTime":1083.6190000000001,"body":"They are."},{"speaker":"Herman Gyr","startTime":1083.949,"endTime":1085.3590000000002,"body":"They are manageable."},{"speaker":"Herman Gyr","startTime":1085.3590000000002,"endTime":1090.339,"body":"From that perspective, you can actually"},{"speaker":"Herman Gyr","startTime":1085.3590000000002,"endTime":1090.339,"body":"take an enterprise like that and reorient"},{"speaker":"Herman Gyr","startTime":1090.339,"endTime":1092.3790000000001,"body":"it around the new narrative for itself."},{"speaker":"Herman Gyr","startTime":1092.3790000000001,"endTime":1093.579,"body":"And then magic happens, right?"},{"speaker":"Herman Gyr","startTime":1093.584,"endTime":1099.579,"body":"Because everybody gets behind that new"},{"speaker":"Herman Gyr","startTime":1093.584,"endTime":1099.579,"body":"story in a way that it informs a new"},{"speaker":"Herman Gyr","startTime":1099.579,"endTime":1102.837,"body":"type of action, new types of, products."},{"speaker":"Herman Gyr","startTime":1103.151,"endTime":1107.951,"body":"And we're seeing that, you know, so one of"},{"speaker":"Herman Gyr","startTime":1103.151,"endTime":1107.951,"body":"our client companies has sort of created"},{"speaker":"Herman Gyr","startTime":1107.9560000000001,"endTime":1111.881,"body":"a regenerative blueprint for themselves"},{"speaker":"Herman Gyr","startTime":1107.9560000000001,"endTime":1111.881,"body":"and then goes to their customers and the"},{"speaker":"Herman Gyr","startTime":1111.881,"endTime":1113.3210000000001,"body":"customer says, wow, you're doing that?"},{"speaker":"Herman Gyr","startTime":1113.3210000000001,"endTime":1114.191,"body":"That's fantastic."},{"speaker":"Herman Gyr","startTime":1114.191,"endTime":1115.601,"body":"Let's do it now."},{"speaker":"Herman Gyr","startTime":1115.601,"endTime":1116.411,"body":"Can we do it now?"},{"speaker":"Herman Gyr","startTime":1116.951,"endTime":1119.501,"body":"How can you help us move"},{"speaker":"Herman Gyr","startTime":1116.951,"endTime":1119.501,"body":"into this more regenerative"},{"speaker":"Herman Gyr","startTime":1119.501,"endTime":1121.181,"body":"orientation because we need to."},{"speaker":"Herman Gyr","startTime":1121.481,"endTime":1121.661,"body":"Right."},{"speaker":"Herman Gyr","startTime":1121.661,"endTime":1125.06,"body":"So then you have a kind of interesting"},{"speaker":"Herman Gyr","startTime":1121.661,"endTime":1125.06,"body":"dynamic starting to happen."},{"speaker":"Herman Gyr","startTime":1126.23,"endTime":1130.46,"body":"At the popular level,"},{"speaker":"Herman Gyr","startTime":1126.23,"endTime":1130.46,"body":"at the, political realm."},{"speaker":"Herman Gyr","startTime":1130.55,"endTime":1131.63,"body":"It's complicated."},{"speaker":"Herman Gyr","startTime":1132.2,"endTime":1139.43,"body":"And from my perspective, we need to"},{"speaker":"Herman Gyr","startTime":1132.2,"endTime":1139.43,"body":"basically reorient some of the actions"},{"speaker":"Herman Gyr","startTime":1139.43,"endTime":1147.1000000000001,"body":"that now need to be done critically done"},{"speaker":"Herman Gyr","startTime":1139.43,"endTime":1147.1000000000001,"body":"around people who can, and people who"},{"speaker":"Herman Gyr","startTime":1147.1000000000001,"endTime":1151.737,"body":"r eally are on the sidelines of these"},{"speaker":"Herman Gyr","startTime":1147.1000000000001,"endTime":1151.737,"body":"massive shifts that we need to undertake."},{"speaker":"Herman Gyr","startTime":1152.337,"endTime":1155.007,"body":"Let me see what I can clarify"},{"speaker":"Herman Gyr","startTime":1152.337,"endTime":1155.007,"body":"what I'm trying to say here."},{"speaker":"Herman Gyr","startTime":1155.637,"endTime":1159.837,"body":"I think we are gonna see things come out"},{"speaker":"Herman Gyr","startTime":1155.637,"endTime":1159.837,"body":"of universities, out of laboratories,"},{"speaker":"Herman Gyr","startTime":1159.8970000000002,"endTime":1164.877,"body":"out of experiments that governments"},{"speaker":"Herman Gyr","startTime":1159.8970000000002,"endTime":1164.877,"body":"will do in the Nordic parts of the"},{"speaker":"Herman Gyr","startTime":1165.297,"endTime":1170.787,"body":"northern parts of the planet that will"},{"speaker":"Herman Gyr","startTime":1165.297,"endTime":1170.787,"body":"not need everybody to get behind it."},{"speaker":"Herman Gyr","startTime":1171.257,"endTime":1175.612,"body":"That are driven by a deeper understanding"},{"speaker":"Herman Gyr","startTime":1171.257,"endTime":1175.612,"body":"of what's going on on the planet."},{"speaker":"Herman Gyr","startTime":1175.762,"endTime":1179.842,"body":"And we need to start putting things"},{"speaker":"Herman Gyr","startTime":1175.762,"endTime":1179.842,"body":"in place that when things get really"},{"speaker":"Herman Gyr","startTime":1179.842,"endTime":1182.932,"body":"dire, we have them ready to, to go."},{"speaker":"Herman Gyr","startTime":1183.082,"endTime":1183.382,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1183.862,"endTime":1189.6870000000001,"body":"Be it, you know, some kind of climate"},{"speaker":"Herman Gyr","startTime":1183.862,"endTime":1189.6870000000001,"body":"re-engineering activities some kinds"},{"speaker":"Herman Gyr","startTime":1189.6870000000001,"endTime":1195.837,"body":"of activities related to feeding"},{"speaker":"Herman Gyr","startTime":1189.6870000000001,"endTime":1195.837,"body":"people, to creating breathable air."},{"speaker":"Herman Gyr","startTime":1196.209,"endTime":1199.419,"body":"Literally the kind of things that"},{"speaker":"Herman Gyr","startTime":1196.209,"endTime":1199.419,"body":"we would do if we landed on Mars,"},{"speaker":"Herman Gyr","startTime":1199.8690000000001,"endTime":1202.029,"body":"a terraforming type of activities."},{"speaker":"Herman Gyr","startTime":1202.029,"endTime":1206.259,"body":"I think we're going to get more and more"},{"speaker":"Herman Gyr","startTime":1202.029,"endTime":1206.259,"body":"intelligence in that space no matter what"},{"speaker":"Herman Gyr","startTime":1206.2640000000001,"endTime":1209.079,"body":"happens in the general political realm."},{"speaker":"Herman Gyr","startTime":1209.111,"endTime":1213.281,"body":"And I think that we're gonna see"},{"speaker":"Herman Gyr","startTime":1209.111,"endTime":1213.281,"body":"a lot of action in that place."},{"speaker":"Herman Gyr","startTime":1213.8880000000001,"endTime":1217.248,"body":"Think of, Elon Musk getting into"},{"speaker":"Herman Gyr","startTime":1213.8880000000001,"endTime":1217.248,"body":"the, and, and, all these other"},{"speaker":"Herman Gyr","startTime":1217.248,"endTime":1218.808,"body":"billionaires getting into the space."},{"speaker":"Herman Gyr","startTime":1218.808,"endTime":1222.086,"body":"A the space travel,"},{"speaker":"Herman Gyr","startTime":1218.808,"endTime":1222.086,"body":"right space activities."},{"speaker":"Herman Gyr","startTime":1222.326,"endTime":1225.536,"body":"Well that's gonna happen around"},{"speaker":"Herman Gyr","startTime":1222.326,"endTime":1225.536,"body":"terraforming type of activities as well."},{"speaker":"Herman Gyr","startTime":1225.536,"endTime":1226.106,"body":"I believe"},{"speaker":"Tom Raftery","startTime":1226.761,"endTime":1226.881,"body":"Hmm."},{"speaker":"Tom Raftery","startTime":1227.5610000000001,"endTime":1230.3210000000001,"body":"So you think that if they start"},{"speaker":"Tom Raftery","startTime":1227.5610000000001,"endTime":1230.3210000000001,"body":"researching Terraforming for"},{"speaker":"Tom Raftery","startTime":1230.3210000000001,"endTime":1232.8410000000001,"body":"Terraforming Mars, they could put"},{"speaker":"Tom Raftery","startTime":1230.3210000000001,"endTime":1232.8410000000001,"body":"some of that technology to use here"},{"speaker":"Tom Raftery","startTime":1232.846,"endTime":1236.531,"body":"on Earth and actually Terraform Earth,"},{"speaker":"Tom Raftery","startTime":1232.846,"endTime":1236.531,"body":"so it became more like Earth again?"},{"speaker":"Herman Gyr","startTime":1237.656,"endTime":1239.226,"body":"that's, that it's inevitable."},{"speaker":"Tom Raftery","startTime":1239.921,"endTime":1240.3410000000001,"body":"Okay."},{"speaker":"Herman Gyr","startTime":1240.6960000000001,"endTime":1240.881,"body":"inevitable."},{"speaker":"Herman Gyr","startTime":1240.881,"endTime":1244.4840000000002,"body":"That's the good news about what, what"},{"speaker":"Herman Gyr","startTime":1240.881,"endTime":1244.4840000000002,"body":"we're doing with Mars is I think all"},{"speaker":"Herman Gyr","startTime":1244.489,"endTime":1248.5040000000001,"body":"those activities are, that's the,"},{"speaker":"Herman Gyr","startTime":1244.489,"endTime":1248.5040000000001,"body":"you know, just like the moonshot gave"},{"speaker":"Herman Gyr","startTime":1248.5040000000001,"endTime":1252.464,"body":"us our modern sort of civilizational"},{"speaker":"Herman Gyr","startTime":1248.5040000000001,"endTime":1252.464,"body":"reality, including our, you know,"},{"speaker":"Herman Gyr","startTime":1252.464,"endTime":1255.344,"body":"microprocessors and things of that nature."},{"speaker":"Herman Gyr","startTime":1255.7340000000002,"endTime":1259.8310000000001,"body":"I think that's exactly right and"},{"speaker":"Herman Gyr","startTime":1255.7340000000002,"endTime":1259.8310000000001,"body":"we have terraformed the planet"},{"speaker":"Herman Gyr","startTime":1259.8310000000001,"endTime":1261.5810000000001,"body":"Earth for the last 250 years."},{"speaker":"Tom Raftery","startTime":1261.631,"endTime":1262.576,"body":"just in the wrong direction,"},{"speaker":"Herman Gyr","startTime":1263.8210000000001,"endTime":1265.231,"body":"Yeah, we didn't know."},{"speaker":"Herman Gyr","startTime":1265.381,"endTime":1265.681,"body":"Right."},{"speaker":"Herman Gyr","startTime":1265.681,"endTime":1267.151,"body":"I don't hold a lot of grudge."},{"speaker":"Herman Gyr","startTime":1267.151,"endTime":1273.421,"body":"I think it was really a noble interest"},{"speaker":"Herman Gyr","startTime":1267.151,"endTime":1273.421,"body":"that drove us to this place, right?"},{"speaker":"Herman Gyr","startTime":1273.421,"endTime":1278.461,"body":"It started with the looms in England that,"},{"speaker":"Herman Gyr","startTime":1273.421,"endTime":1278.461,"body":"you know, were driven by water power."},{"speaker":"Herman Gyr","startTime":1278.4940000000001,"endTime":1279.664,"body":"it liberated people."},{"speaker":"Herman Gyr","startTime":1279.669,"endTime":1281.044,"body":"It, clothed them."},{"speaker":"Herman Gyr","startTime":1281.104,"endTime":1284.7340000000002,"body":"It was the beginning of a, a kind"},{"speaker":"Herman Gyr","startTime":1281.104,"endTime":1284.7340000000002,"body":"of new civilizational expression"},{"speaker":"Herman Gyr","startTime":1284.7340000000002,"endTime":1287.344,"body":"that was absolutely remarkable."},{"speaker":"Herman Gyr","startTime":1287.404,"endTime":1287.674,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1287.7340000000002,"endTime":1288.9940000000001,"body":"Look at where we are today."},{"speaker":"Herman Gyr","startTime":1289.8790000000001,"endTime":1296.1190000000001,"body":"But then comes steam engines and coal and"},{"speaker":"Herman Gyr","startTime":1289.8790000000001,"endTime":1296.1190000000001,"body":"all of a sudden, hey, that's fantastic."},{"speaker":"Herman Gyr","startTime":1296.1190000000001,"endTime":1299.8990000000001,"body":"That's a hundred time better than"},{"speaker":"Herman Gyr","startTime":1296.1190000000001,"endTime":1299.8990000000001,"body":"that little river that is, driving"},{"speaker":"Herman Gyr","startTime":1299.904,"endTime":1304.559,"body":"our factories isn't that great we"},{"speaker":"Herman Gyr","startTime":1299.904,"endTime":1304.559,"body":"can do it 24 7 and then comes oil and"},{"speaker":"Herman Gyr","startTime":1304.564,"endTime":1306.179,"body":"electricity and all those kind of things."},{"speaker":"Herman Gyr","startTime":1307.3790000000001,"endTime":1309.029,"body":"We didn't know the effects from that."},{"speaker":"Herman Gyr","startTime":1309.329,"endTime":1311.789,"body":"And then comes fertilizers"},{"speaker":"Herman Gyr","startTime":1309.329,"endTime":1311.789,"body":"and hey, look at that."},{"speaker":"Herman Gyr","startTime":1311.789,"endTime":1317.8690000000001,"body":"We can drive stuff out of, the ground"},{"speaker":"Herman Gyr","startTime":1311.789,"endTime":1317.8690000000001,"body":"at rates we never imagined, and then"},{"speaker":"Herman Gyr","startTime":1317.8690000000001,"endTime":1322.089,"body":"the stuff goes into the, the rivers and"},{"speaker":"Herman Gyr","startTime":1317.8690000000001,"endTime":1322.089,"body":"the oceans, and then we have dead zones."},{"speaker":"Herman Gyr","startTime":1322.6090000000002,"endTime":1326.689,"body":"We have all those consequences that we"},{"speaker":"Herman Gyr","startTime":1322.6090000000002,"endTime":1326.689,"body":"did not know about when we first started"},{"speaker":"Tom Raftery","startTime":1327.154,"endTime":1327.964,"body":"Or, or chose to ignore"},{"speaker":"Herman Gyr","startTime":1328.392,"endTime":1329.622,"body":"And then chose to ignore."},{"speaker":"Herman Gyr","startTime":1329.922,"endTime":1330.192,"body":"Right."},{"speaker":"Herman Gyr","startTime":1330.712,"endTime":1334.8010000000002,"body":"I actually, you know, I think that,"},{"speaker":"Herman Gyr","startTime":1330.712,"endTime":1334.8010000000002,"body":"yeah, and it's hard not to ignore"},{"speaker":"Herman Gyr","startTime":1334.8010000000002,"endTime":1338.421,"body":"it because the benefit is so great."},{"speaker":"Herman Gyr","startTime":1338.601,"endTime":1341.5710000000001,"body":"You know, like, how can"},{"speaker":"Herman Gyr","startTime":1338.601,"endTime":1341.5710000000001,"body":"we, we can't stop this now."},{"speaker":"Tom Raftery","startTime":1341.8110000000001,"endTime":1345.3210000000001,"body":"Mm mm You mentioned"},{"speaker":"Tom Raftery","startTime":1341.8110000000001,"endTime":1345.3210000000001,"body":"about talking to organizations and"},{"speaker":"Tom Raftery","startTime":1345.326,"endTime":1349.281,"body":"that they were great because they're"},{"speaker":"Tom Raftery","startTime":1345.326,"endTime":1349.281,"body":"bounded and so it's easier to talk"},{"speaker":"Tom Raftery","startTime":1349.3410000000001,"endTime":1351.231,"body":"with them and and work with them."},{"speaker":"Tom Raftery","startTime":1352.5910000000001,"endTime":1359.796,"body":"Do you have any examples you can"},{"speaker":"Tom Raftery","startTime":1352.5910000000001,"endTime":1359.796,"body":"talk to of organizations either named"},{"speaker":"Tom Raftery","startTime":1359.796,"endTime":1364.586,"body":"or not named and any results that"},{"speaker":"Tom Raftery","startTime":1359.796,"endTime":1364.586,"body":"have come out of working with them?"},{"speaker":"Herman Gyr","startTime":1365.374,"endTime":1368.794,"body":"I'm just contemplating"},{"speaker":"Herman Gyr","startTime":1365.374,"endTime":1368.794,"body":"names or unnamed, so let me"},{"speaker":"Herman Gyr","startTime":1368.794,"endTime":1370.294,"body":"stay with the unnamed first."},{"speaker":"Herman Gyr","startTime":1370.714,"endTime":1373.683,"body":"And you know, I've been"},{"speaker":"Herman Gyr","startTime":1370.714,"endTime":1373.683,"body":"in at this for oh boy,"},{"speaker":"Tom Raftery","startTime":1374.173,"endTime":1375.373,"body":"Three or four years now,"},{"speaker":"Herman Gyr","startTime":1377.103,"endTime":1378.5430000000001,"body":"at a zero, and you're there."},{"speaker":"Herman Gyr","startTime":1379.113,"endTime":1386.451,"body":"And I look back at absolutely"},{"speaker":"Herman Gyr","startTime":1379.113,"endTime":1386.451,"body":"remarkable experiences and, it always."},{"speaker":"Herman Gyr","startTime":1387.036,"endTime":1390.726,"body":"Started with a conversation"},{"speaker":"Herman Gyr","startTime":1387.036,"endTime":1390.726,"body":"at the level of leadership to"},{"speaker":"Herman Gyr","startTime":1390.726,"endTime":1392.636,"body":"say, where's the world going?"},{"speaker":"Herman Gyr","startTime":1393.096,"endTime":1396.4260000000002,"body":"Whether we go there or not, like,"},{"speaker":"Herman Gyr","startTime":1393.096,"endTime":1396.4260000000002,"body":"are we still in touch with what's"},{"speaker":"Herman Gyr","startTime":1396.4260000000002,"endTime":1400.4160000000002,"body":"going on in the world around us at"},{"speaker":"Herman Gyr","startTime":1396.4260000000002,"endTime":1400.4160000000002,"body":"the level where you as leaders are"},{"speaker":"Herman Gyr","startTime":1400.4160000000002,"endTime":1404.736,"body":"reorienting your companies in a direction"},{"speaker":"Herman Gyr","startTime":1400.4160000000002,"endTime":1404.736,"body":"that is relevant to what's coming?"},{"speaker":"Herman Gyr","startTime":1405.066,"endTime":1405.276,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1405.516,"endTime":1409.986,"body":"So we created this sort of blueprint"},{"speaker":"Herman Gyr","startTime":1405.516,"endTime":1409.986,"body":"mechanism where we help people"},{"speaker":"Herman Gyr","startTime":1409.986,"endTime":1413.316,"body":"visualize, you know, kind of put it"},{"speaker":"Herman Gyr","startTime":1409.986,"endTime":1413.316,"body":"on the wall and, and throw it all out."},{"speaker":"Herman Gyr","startTime":1413.726,"endTime":1415.556,"body":"To see, where's the world going?"},{"speaker":"Herman Gyr","startTime":1415.586,"endTime":1417.266,"body":"Who are we gonna become in that world?"},{"speaker":"Herman Gyr","startTime":1417.266,"endTime":1418.7060000000001,"body":"Or who could we become in that world?"},{"speaker":"Herman Gyr","startTime":1418.7060000000001,"endTime":1420.866,"body":"That's a leadership challenge"},{"speaker":"Herman Gyr","startTime":1418.7060000000001,"endTime":1420.866,"body":"then to go there, right?"},{"speaker":"Herman Gyr","startTime":1421.226,"endTime":1424.136,"body":"And then the question becomes,"},{"speaker":"Herman Gyr","startTime":1421.226,"endTime":1424.136,"body":"how do we organize ourselves?"},{"speaker":"Herman Gyr","startTime":1424.136,"endTime":1426.7160000000001,"body":"How do we draw in our people"},{"speaker":"Herman Gyr","startTime":1424.136,"endTime":1426.7160000000001,"body":"to actually go to that world?"},{"speaker":"Herman Gyr","startTime":1427.406,"endTime":1431.539,"body":"So, in every case that has"},{"speaker":"Herman Gyr","startTime":1427.406,"endTime":1431.539,"body":"delivered extraordinary"},{"speaker":"Herman Gyr","startTime":1432.239,"endTime":1437.459,"body":"reorientation for these companies from,"},{"speaker":"Herman Gyr","startTime":1432.239,"endTime":1437.459,"body":"you know, companies like BP to companies"},{"speaker":"Herman Gyr","startTime":1437.459,"endTime":1439.409,"body":"like the bbc, to companies like Swisscom."},{"speaker":"Herman Gyr","startTime":1439.469,"endTime":1442.679,"body":"So I can name those companies without"},{"speaker":"Herman Gyr","startTime":1439.469,"endTime":1442.679,"body":"telling you exactly what they did."},{"speaker":"Herman Gyr","startTime":1443.121,"endTime":1448.3110000000001,"body":"But they all reoriented the company and"},{"speaker":"Herman Gyr","startTime":1443.121,"endTime":1448.3110000000001,"body":"in certain ways that then allowed them"},{"speaker":"Herman Gyr","startTime":1448.316,"endTime":1453.531,"body":"to make critical decisions about how to"},{"speaker":"Herman Gyr","startTime":1448.316,"endTime":1453.531,"body":"staff up for what to staff up around what"},{"speaker":"Herman Gyr","startTime":1453.536,"endTime":1455.691,"body":"kinds of products to pursue or not pursue."},{"speaker":"Herman Gyr","startTime":1456.511,"endTime":1460.651,"body":"One of the favorite, and I can address"},{"speaker":"Herman Gyr","startTime":1456.511,"endTime":1460.651,"body":"that one specifically, that is related"},{"speaker":"Herman Gyr","startTime":1460.651,"endTime":1465.031,"body":"also to what we're need to aim for in"},{"speaker":"Herman Gyr","startTime":1460.651,"endTime":1465.031,"body":"this restorative, regenerative period"},{"speaker":"Herman Gyr","startTime":1465.661,"endTime":1469.5610000000001,"body":"is old mutual from South Africa in"},{"speaker":"Herman Gyr","startTime":1465.661,"endTime":1469.5610000000001,"body":"the nineties where they were in this"},{"speaker":"Herman Gyr","startTime":1469.5610000000001,"endTime":1471.121,"body":"room that I'm sitting in right now."},{"speaker":"Herman Gyr","startTime":1471.121,"endTime":1476.866,"body":"They came for a visit and we looked"},{"speaker":"Herman Gyr","startTime":1471.121,"endTime":1476.866,"body":"at the future and we sort of realized"},{"speaker":"Herman Gyr","startTime":1476.871,"endTime":1480.106,"body":"that they're an insurance company, that"},{"speaker":"Herman Gyr","startTime":1476.871,"endTime":1480.106,"body":"all the thinking that they had done"},{"speaker":"Herman Gyr","startTime":1480.106,"endTime":1484.246,"body":"on the blueprint originally around,"},{"speaker":"Herman Gyr","startTime":1480.106,"endTime":1484.246,"body":"the change and the nature of insurance"},{"speaker":"Herman Gyr","startTime":1484.646,"endTime":1489.046,"body":"business, et cetera, became irrelevant"},{"speaker":"Herman Gyr","startTime":1484.646,"endTime":1489.046,"body":"once they realized that with Mandela"},{"speaker":"Herman Gyr","startTime":1489.1660000000002,"endTime":1495.222,"body":"coming onto the scene, there could be a"},{"speaker":"Herman Gyr","startTime":1489.1660000000002,"endTime":1495.222,"body":"dramatic disruption, a dramatic shift."},{"speaker":"Herman Gyr","startTime":1495.942,"endTime":1500.202,"body":"For the company that is, is unpredictable,"},{"speaker":"Herman Gyr","startTime":1495.942,"endTime":1500.202,"body":"but potentially very negative, right?"},{"speaker":"Herman Gyr","startTime":1500.207,"endTime":1504.252,"body":"With, you know, basically a civil war"},{"speaker":"Herman Gyr","startTime":1500.207,"endTime":1504.252,"body":"or people leaving and running away or"},{"speaker":"Herman Gyr","startTime":1504.5220000000002,"endTime":1507.432,"body":"doing all kinds of interesting things,"},{"speaker":"Herman Gyr","startTime":1504.5220000000002,"endTime":1507.432,"body":"very similar to the kind of crisis"},{"speaker":"Herman Gyr","startTime":1507.432,"endTime":1509.142,"body":"that we're probably entering now."},{"speaker":"Herman Gyr","startTime":1509.8020000000001,"endTime":1515.3220000000001,"body":"Increasingly with this, this climate"},{"speaker":"Herman Gyr","startTime":1509.8020000000001,"endTime":1515.3220000000001,"body":"reality, and by reflecting on, on"},{"speaker":"Herman Gyr","startTime":1515.3220000000001,"endTime":1518.232,"body":"this blueprint that was on the wall"},{"speaker":"Herman Gyr","startTime":1515.3220000000001,"endTime":1518.232,"body":"and kind of going back and forth"},{"speaker":"Herman Gyr","startTime":1518.232,"endTime":1521.026,"body":"and, and looking at who are we"},{"speaker":"Herman Gyr","startTime":1518.232,"endTime":1521.026,"body":"actually becoming in that world?"},{"speaker":"Herman Gyr","startTime":1521.386,"endTime":1524.806,"body":"They basically found a way to let"},{"speaker":"Herman Gyr","startTime":1521.386,"endTime":1524.806,"body":"go of the notion that they primarily"},{"speaker":"Herman Gyr","startTime":1524.8110000000001,"endTime":1528.376,"body":"were an insurance company at that"},{"speaker":"Herman Gyr","startTime":1524.8110000000001,"endTime":1528.376,"body":"moment in time, and they basically"},{"speaker":"Herman Gyr","startTime":1528.376,"endTime":1532.1860000000001,"body":"said, we are going to be the"},{"speaker":"Herman Gyr","startTime":1528.376,"endTime":1532.1860000000001,"body":"corporation committed to the renewal"},{"speaker":"Herman Gyr","startTime":1532.336,"endTime":1534.616,"body":"of South Africa as an African nation."},{"speaker":"Herman Gyr","startTime":1535.6660000000002,"endTime":1537.0610000000001,"body":"Imagine that, right?"},{"speaker":"Herman Gyr","startTime":1537.511,"endTime":1538.8310000000001,"body":"That changed everything."},{"speaker":"Herman Gyr","startTime":1539.371,"endTime":1544.351,"body":"I mean, we opened an office in South"},{"speaker":"Herman Gyr","startTime":1539.371,"endTime":1544.351,"body":"Africa, we stepped in because that gave"},{"speaker":"Herman Gyr","startTime":1544.351,"endTime":1548.3410000000001,"body":"an opening to a completely different"},{"speaker":"Herman Gyr","startTime":1544.351,"endTime":1548.3410000000001,"body":"conversation, to a complete different"},{"speaker":"Herman Gyr","startTime":1548.346,"endTime":1552.901,"body":"orientation to say, okay, we are"},{"speaker":"Herman Gyr","startTime":1548.346,"endTime":1552.901,"body":"addressing the problem at the level"},{"speaker":"Herman Gyr","startTime":1552.906,"endTime":1554.701,"body":"it exists, and we're stepping into it."},{"speaker":"Herman Gyr","startTime":1555.121,"endTime":1558.241,"body":"And that's really what we're talking about"},{"speaker":"Herman Gyr","startTime":1555.121,"endTime":1558.241,"body":"around this regenerative thing as well,"},{"speaker":"Herman Gyr","startTime":1558.241,"endTime":1565.6960000000001,"body":"is how can we move companies, but people"},{"speaker":"Herman Gyr","startTime":1558.241,"endTime":1565.6960000000001,"body":"in general to not avoid the reality of"},{"speaker":"Herman Gyr","startTime":1565.6960000000001,"endTime":1571.1860000000001,"body":"what's going on, of what's coming, but"},{"speaker":"Herman Gyr","startTime":1565.6960000000001,"endTime":1571.1860000000001,"body":"to see it for what it is and to then step"},{"speaker":"Herman Gyr","startTime":1571.1860000000001,"endTime":1577.2160000000001,"body":"into it with the kind of natural mobility"},{"speaker":"Herman Gyr","startTime":1571.1860000000001,"endTime":1577.2160000000001,"body":"that humans have in the face of crisis."},{"speaker":"Herman Gyr","startTime":1577.336,"endTime":1577.606,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1577.726,"endTime":1581.026,"body":"There's something remarkable"},{"speaker":"Herman Gyr","startTime":1577.726,"endTime":1581.026,"body":"about who we are as a species,"},{"speaker":"Herman Gyr","startTime":1581.356,"endTime":1587.326,"body":"that when something existential"},{"speaker":"Herman Gyr","startTime":1581.356,"endTime":1587.326,"body":"happens, something dramatic happens."},{"speaker":"Herman Gyr","startTime":1587.836,"endTime":1589.2160000000001,"body":"We don't, you know, some of us."},{"speaker":"Herman Gyr","startTime":1590.131,"endTime":1594.361,"body":"And there's probably in all of us, the"},{"speaker":"Herman Gyr","startTime":1590.131,"endTime":1594.361,"body":"10, the temptation to run away, right?"},{"speaker":"Herman Gyr","startTime":1594.366,"endTime":1598.171,"body":"There's a part of us that's that whispers"},{"speaker":"Herman Gyr","startTime":1594.366,"endTime":1598.171,"body":"into our ear and says, get outta here."},{"speaker":"Herman Gyr","startTime":1598.921,"endTime":1602.461,"body":"But there's also that other part that"},{"speaker":"Herman Gyr","startTime":1598.921,"endTime":1602.461,"body":"says, this is that heroic moment."},{"speaker":"Herman Gyr","startTime":1602.461,"endTime":1606.901,"body":"This is the moment to step in"},{"speaker":"Herman Gyr","startTime":1602.461,"endTime":1606.901,"body":"and draw from my deepest sources"},{"speaker":"Herman Gyr","startTime":1607.471,"endTime":1611.101,"body":"to bring in something that is"},{"speaker":"Herman Gyr","startTime":1607.471,"endTime":1611.101,"body":"otherwise unimaginable, right?"},{"speaker":"Herman Gyr","startTime":1611.281,"endTime":1615.211,"body":"And so that's what we saw in that story"},{"speaker":"Herman Gyr","startTime":1611.281,"endTime":1615.211,"body":"back then, and I think that's what"},{"speaker":"Herman Gyr","startTime":1615.211,"endTime":1620.671,"body":"increasingly we're seeing now as well,"},{"speaker":"Herman Gyr","startTime":1615.211,"endTime":1620.671,"body":"is that as this crisis becomes more and"},{"speaker":"Herman Gyr","startTime":1620.671,"endTime":1626.597,"body":"more clear, we, as I said before, we need"},{"speaker":"Herman Gyr","startTime":1620.671,"endTime":1626.597,"body":"to change the narrative from believing"},{"speaker":"Herman Gyr","startTime":1626.597,"endTime":1631.517,"body":"that this is a livable world to one, that"},{"speaker":"Herman Gyr","startTime":1626.597,"endTime":1631.517,"body":"we have to create that livable world."},{"speaker":"Herman Gyr","startTime":1631.517,"endTime":1635.267,"body":"We have to step into it the way"},{"speaker":"Herman Gyr","startTime":1631.517,"endTime":1635.267,"body":"that Old Mutual did into the"},{"speaker":"Herman Gyr","startTime":1635.267,"endTime":1637.307,"body":"African story, south African story."},{"speaker":"Herman Gyr","startTime":1637.637,"endTime":1641.9270000000001,"body":"You know, we still have time to reorient"},{"speaker":"Herman Gyr","startTime":1637.637,"endTime":1641.9270000000001,"body":"ourselves to say, no, this is the time."},{"speaker":"Herman Gyr","startTime":1642.6570000000002,"endTime":1647.137,"body":"This is the only time, so let's"},{"speaker":"Herman Gyr","startTime":1642.6570000000002,"endTime":1647.137,"body":"draw from that capability and,"},{"speaker":"Herman Gyr","startTime":1647.4840000000002,"endTime":1650.424,"body":"come together and, you know, do"},{"speaker":"Herman Gyr","startTime":1647.4840000000002,"endTime":1650.424,"body":"the kind of things we, we must do."},{"speaker":"Tom Raftery","startTime":1650.919,"endTime":1651.3990000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1651.6390000000001,"endTime":1652.749,"body":"Okay, so."},{"speaker":"Tom Raftery","startTime":1654.249,"endTime":1659.019,"body":"Herman, I am the CEO of Enterprise Inc."},{"speaker":"Tom Raftery","startTime":1660.579,"endTime":1667.029,"body":"We're a multinational company, tens"},{"speaker":"Tom Raftery","startTime":1660.579,"endTime":1667.029,"body":"of thousands of employees worldwide."},{"speaker":"Tom Raftery","startTime":1667.336,"endTime":1669.866,"body":"We've got competitors who"},{"speaker":"Tom Raftery","startTime":1667.336,"endTime":1669.866,"body":"are of a similar size."},{"speaker":"Tom Raftery","startTime":1670.762,"endTime":1675.472,"body":"I'm listening to you talking about"},{"speaker":"Tom Raftery","startTime":1670.762,"endTime":1675.472,"body":"this, saying we need to reorient"},{"speaker":"Tom Raftery","startTime":1675.472,"endTime":1680.497,"body":"ourselves, and I'm thinking to myself,"},{"speaker":"Tom Raftery","startTime":1675.472,"endTime":1680.497,"body":"Yeah, but reorienting ourselves"},{"speaker":"Tom Raftery","startTime":1680.497,"endTime":1685.567,"body":"is going to cost money and our"},{"speaker":"Tom Raftery","startTime":1680.497,"endTime":1685.567,"body":"competition are not gonna be doing it."},{"speaker":"Tom Raftery","startTime":1686.977,"endTime":1692.257,"body":"So we're gonna start losing"},{"speaker":"Tom Raftery","startTime":1686.977,"endTime":1692.257,"body":"profitability and our shareholders"},{"speaker":"Tom Raftery","startTime":1692.262,"endTime":1693.1870000000001,"body":"are not gonna be happy."},{"speaker":"Tom Raftery","startTime":1693.761,"endTime":1695.5910000000001,"body":"Why in the world would"},{"speaker":"Tom Raftery","startTime":1693.761,"endTime":1695.5910000000001,"body":"I consider doing this?"},{"speaker":"Herman Gyr","startTime":1696.519,"endTime":1699.429,"body":"Well, cuz that's not true."},{"speaker":"Tom Raftery","startTime":1700.794,"endTime":1701.284,"body":"good."},{"speaker":"Tom Raftery","startTime":1701.284,"endTime":1701.564,"body":"Good."},{"speaker":"Herman Gyr","startTime":1702.036,"endTime":1703.1960000000001,"body":"So here's how it goes."},{"speaker":"Tom Raftery","startTime":1703.287,"endTime":1703.4470000000001,"body":"Huh."},{"speaker":"Herman Gyr","startTime":1703.632,"endTime":1705.942,"body":"It's actually the"},{"speaker":"Herman Gyr","startTime":1703.632,"endTime":1705.942,"body":"biggest market coming, right?"},{"speaker":"Herman Gyr","startTime":1706.529,"endTime":1710.136,"body":"Basically, there's an understanding"},{"speaker":"Herman Gyr","startTime":1706.529,"endTime":1710.136,"body":"that the emerging market is"},{"speaker":"Herman Gyr","startTime":1710.141,"endTime":1714.1860000000001,"body":"150 trillion dollars, that is"},{"speaker":"Herman Gyr","startTime":1710.141,"endTime":1714.1860000000001,"body":"this new regenerative market."},{"speaker":"Herman Gyr","startTime":1714.1860000000001,"endTime":1716.256,"body":"So that's where the market"},{"speaker":"Herman Gyr","startTime":1714.1860000000001,"endTime":1716.256,"body":"is actually heading, right?"},{"speaker":"Herman Gyr","startTime":1716.44,"endTime":1720.755,"body":"Things that used to be so-called impact"},{"speaker":"Herman Gyr","startTime":1716.44,"endTime":1720.755,"body":"capital are now just capital, right?"},{"speaker":"Herman Gyr","startTime":1721.356,"endTime":1723.546,"body":"So, so it's, it really a massive shift."},{"speaker":"Herman Gyr","startTime":1723.546,"endTime":1728.595,"body":"I mean, Doug McMillan the CEO of"},{"speaker":"Herman Gyr","startTime":1723.546,"endTime":1728.595,"body":"Walmart said  this is the moment"},{"speaker":"Herman Gyr","startTime":1728.625,"endTime":1732.1180000000002,"body":"where if we don't step into it, we"},{"speaker":"Herman Gyr","startTime":1728.625,"endTime":1732.1180000000002,"body":"won't have time to do it later, right?"},{"speaker":"Herman Gyr","startTime":1732.163,"endTime":1737.929,"body":"Nestle is investing 1.3 billion"},{"speaker":"Herman Gyr","startTime":1732.163,"endTime":1737.929,"body":"dollars into helping their 500,000"},{"speaker":"Herman Gyr","startTime":1737.934,"endTime":1742.0990000000002,"body":"farmers shift into more regenerative"},{"speaker":"Herman Gyr","startTime":1737.934,"endTime":1742.0990000000002,"body":"practices, et cetera, et cetera."},{"speaker":"Herman Gyr","startTime":1742.0990000000002,"endTime":1743.839,"body":"So there's a movement here now."},{"speaker":"Herman Gyr","startTime":1743.909,"endTime":1748.393,"body":"Google committed to be carbon"},{"speaker":"Herman Gyr","startTime":1743.909,"endTime":1748.393,"body":"free by 2030 and in the process"},{"speaker":"Herman Gyr","startTime":1748.393,"endTime":1750.3980000000001,"body":"produce an entirely new industry."},{"speaker":"Herman Gyr","startTime":1750.6380000000001,"endTime":1753.238,"body":"Right, because they don't know"},{"speaker":"Herman Gyr","startTime":1750.6380000000001,"endTime":1753.238,"body":"yet how to accomplish that."},{"speaker":"Herman Gyr","startTime":1753.238,"endTime":1755.428,"body":"But by making those kind of"},{"speaker":"Herman Gyr","startTime":1753.238,"endTime":1755.428,"body":"commitments, that's where it's heading."},{"speaker":"Herman Gyr","startTime":1755.728,"endTime":1758.6380000000001,"body":"Young people don't wanna work for"},{"speaker":"Herman Gyr","startTime":1755.728,"endTime":1758.6380000000001,"body":"companies that are not aligned"},{"speaker":"Herman Gyr","startTime":1758.6380000000001,"endTime":1760.018,"body":"with this kind of orientation."},{"speaker":"Herman Gyr","startTime":1760.318,"endTime":1766.858,"body":"You interview any millennial or younger"},{"speaker":"Herman Gyr","startTime":1760.318,"endTime":1766.858,"body":"generation z you, you know, whoever they"},{"speaker":"Herman Gyr","startTime":1766.858,"endTime":1769.348,"body":"are, that's number one on their radar."},{"speaker":"Herman Gyr","startTime":1769.428,"endTime":1772.288,"body":"Is that company orienting"},{"speaker":"Herman Gyr","startTime":1769.428,"endTime":1772.288,"body":"itself to my future?"},{"speaker":"Herman Gyr","startTime":1772.288,"endTime":1775.6480000000001,"body":"Or are they just, you know, in there"},{"speaker":"Herman Gyr","startTime":1772.288,"endTime":1775.6480000000001,"body":"for whatever else they've been doing?"},{"speaker":"Herman Gyr","startTime":1776.2340000000002,"endTime":1778.7240000000002,"body":"So we are in the midst of a massive shift."},{"speaker":"Herman Gyr","startTime":1778.7540000000001,"endTime":1780.981,"body":"So, here's the interesting thing, humans."},{"speaker":"Herman Gyr","startTime":1782.056,"endTime":1786.076,"body":"Human civilizational shift has always"},{"speaker":"Herman Gyr","startTime":1782.056,"endTime":1786.076,"body":"happened because of technology, right?"},{"speaker":"Herman Gyr","startTime":1786.076,"endTime":1789.2150000000001,"body":"So we moved from agrarian era"},{"speaker":"Herman Gyr","startTime":1786.076,"endTime":1789.2150000000001,"body":"to the industrial era because"},{"speaker":"Herman Gyr","startTime":1789.2150000000001,"endTime":1790.662,"body":"of, our engineering minds."},{"speaker":"Herman Gyr","startTime":1790.662,"endTime":1793.692,"body":"We came up with a really cool"},{"speaker":"Herman Gyr","startTime":1790.662,"endTime":1793.692,"body":"thing to do, and boom, everything"},{"speaker":"Herman Gyr","startTime":1793.6970000000001,"endTime":1794.712,"body":"moves in that direction."},{"speaker":"Herman Gyr","startTime":1794.862,"endTime":1796.242,"body":"And then the digital age, right?"},{"speaker":"Herman Gyr","startTime":1796.242,"endTime":1798.912,"body":"So digitization has changed"},{"speaker":"Herman Gyr","startTime":1796.242,"endTime":1798.912,"body":"everything again, but now"},{"speaker":"Herman Gyr","startTime":1798.912,"endTime":1799.722,"body":"we're hitting a wall, right?"},{"speaker":"Herman Gyr","startTime":1800.029,"endTime":1803.094,"body":"Nature is hitting us in the"},{"speaker":"Herman Gyr","startTime":1800.029,"endTime":1803.094,"body":"face and going, no more of this."},{"speaker":"Herman Gyr","startTime":1803.154,"endTime":1803.394,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1803.604,"endTime":1806.904,"body":"You're better aligning your"},{"speaker":"Herman Gyr","startTime":1803.604,"endTime":1806.904,"body":"orientation around the needs of, of"},{"speaker":"Herman Gyr","startTime":1806.964,"endTime":1808.7340000000002,"body":"me, of the, of the planet, right?"},{"speaker":"Herman Gyr","startTime":1808.9740000000002,"endTime":1813.654,"body":"As Guteres said, we're on the"},{"speaker":"Herman Gyr","startTime":1808.9740000000002,"endTime":1813.654,"body":"highway to climate hell and you"},{"speaker":"Herman Gyr","startTime":1813.654,"endTime":1815.0040000000001,"body":"know, we're losing the battle."},{"speaker":"Herman Gyr","startTime":1815.064,"endTime":1817.5240000000001,"body":"So that's all becoming real now."},{"speaker":"Herman Gyr","startTime":1817.949,"endTime":1821.535,"body":"150 trillion dollars is out"},{"speaker":"Herman Gyr","startTime":1817.949,"endTime":1821.535,"body":"there to be, approached."},{"speaker":"Herman Gyr","startTime":1821.7050000000002,"endTime":1828.092,"body":"When you look at climate tech startups"},{"speaker":"Herman Gyr","startTime":1821.7050000000002,"endTime":1828.092,"body":"in 2015, there was one unicorn, 20 16"},{"speaker":"Herman Gyr","startTime":1828.092,"endTime":1834.472,"body":"1 By 2021, it was, I think 28 unicorns."},{"speaker":"Herman Gyr","startTime":1834.5520000000001,"endTime":1836.412,"body":"I mean, it's, it's unbelievable, right?"},{"speaker":"Herman Gyr","startTime":1836.7720000000002,"endTime":1837.912,"body":"That's what's happening."},{"speaker":"Herman Gyr","startTime":1838.452,"endTime":1841.932,"body":"So that's the one side is that that's,"},{"speaker":"Herman Gyr","startTime":1838.452,"endTime":1841.932,"body":"it's just an inevitable movement."},{"speaker":"Herman Gyr","startTime":1841.932,"endTime":1845.4170000000001,"body":"We're in the middle of a transition"},{"speaker":"Herman Gyr","startTime":1841.932,"endTime":1845.4170000000001,"body":"that everybody get can be part of."},{"speaker":"Herman Gyr","startTime":1845.4170000000001,"endTime":1850.097,"body":"But the other thing is that there are"},{"speaker":"Herman Gyr","startTime":1845.4170000000001,"endTime":1850.097,"body":"entirely new products that can now"},{"speaker":"Herman Gyr","startTime":1850.102,"endTime":1853.067,"body":"be done that are actually valuable."},{"speaker":"Herman Gyr","startTime":1853.3970000000002,"endTime":1853.517,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1853.577,"endTime":1860.5510000000002,"body":"So you can construct things with cement"},{"speaker":"Herman Gyr","startTime":1853.577,"endTime":1860.5510000000002,"body":"that actually sequesters CO2 at about"},{"speaker":"Herman Gyr","startTime":1860.5510000000002,"endTime":1863.131,"body":"the same price that draws down the co2."},{"speaker":"Herman Gyr","startTime":1863.161,"endTime":1867.451,"body":"And that can be used and is in parts,"},{"speaker":"Herman Gyr","startTime":1863.161,"endTime":1867.451,"body":"maybe even stronger than the existing"},{"speaker":"Herman Gyr","startTime":1867.451,"endTime":1869.461,"body":"cement, things of that nature, right?"},{"speaker":"Herman Gyr","startTime":1869.881,"endTime":1874.422,"body":"Everywhere we look this mythology"},{"speaker":"Herman Gyr","startTime":1869.881,"endTime":1874.422,"body":"that going green is more"},{"speaker":"Herman Gyr","startTime":1874.422,"endTime":1876.252,"body":"expensive, is being undermined."},{"speaker":"Herman Gyr","startTime":1876.2820000000002,"endTime":1877.482,"body":"It's, it's not happening."},{"speaker":"Herman Gyr","startTime":1877.842,"endTime":1882.372,"body":"I told you about this one client of ours"},{"speaker":"Herman Gyr","startTime":1877.842,"endTime":1882.372,"body":"that came up with a whole new approach to"},{"speaker":"Herman Gyr","startTime":1882.377,"endTime":1886.96,"body":"their, product that was, you know, using"},{"speaker":"Herman Gyr","startTime":1882.377,"endTime":1886.96,"body":"much more sustainable materials to build"},{"speaker":"Herman Gyr","startTime":1887.25,"endTime":1890.19,"body":"this product and it wasn't more expensive."},{"speaker":"Herman Gyr","startTime":1890.413,"endTime":1893.0230000000001,"body":"And when they went to"},{"speaker":"Herman Gyr","startTime":1890.413,"endTime":1893.0230000000001,"body":"their, their customers, they"},{"speaker":"Herman Gyr","startTime":1893.0230000000001,"endTime":1894.203,"body":"immediately said, we want it."},{"speaker":"Herman Gyr","startTime":1895.053,"endTime":1897.508,"body":"How can we, you know,"},{"speaker":"Herman Gyr","startTime":1895.053,"endTime":1897.508,"body":"participate in this new shift?"},{"speaker":"Herman Gyr","startTime":1897.538,"endTime":1899.608,"body":"So I just don't see it anymore."},{"speaker":"Herman Gyr","startTime":1899.6680000000001,"endTime":1902.6680000000001,"body":"I think we're in a, profound"},{"speaker":"Herman Gyr","startTime":1899.6680000000001,"endTime":1902.6680000000001,"body":"transformation and, it's an"},{"speaker":"Herman Gyr","startTime":1902.6680000000001,"endTime":1904.1680000000001,"body":"old myth that no longer holds."},{"speaker":"Tom Raftery","startTime":1904.6580000000001,"endTime":1905.1680000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1905.1680000000001,"endTime":1910.4450000000002,"body":"And do you think this is sustainable"},{"speaker":"Tom Raftery","startTime":1905.1680000000001,"endTime":1910.4450000000002,"body":"to , to use that word as in, we've"},{"speaker":"Tom Raftery","startTime":1910.4450000000002,"endTime":1914.2250000000001,"body":"had things bubble up in the past"},{"speaker":"Tom Raftery","startTime":1910.4450000000002,"endTime":1914.2250000000001,"body":"and become fashionable for, you"},{"speaker":"Tom Raftery","startTime":1914.2250000000001,"endTime":1917.1950000000002,"body":"know, five or 10 years and then"},{"speaker":"Tom Raftery","startTime":1914.2250000000001,"endTime":1917.1950000000002,"body":"people lose interest and move on to"},{"speaker":"Tom Raftery","startTime":1917.1950000000002,"endTime":1919.805,"body":"the next hot and happening thing."},{"speaker":"Herman Gyr","startTime":1920.365,"endTime":1921.515,"body":"let me ask you the question."},{"speaker":"Herman Gyr","startTime":1922.405,"endTime":1923.4850000000001,"body":"Then back to you."},{"speaker":"Herman Gyr","startTime":1923.9650000000001,"endTime":1926.4850000000001,"body":"Do you think it's gonna be warmer"},{"speaker":"Herman Gyr","startTime":1923.9650000000001,"endTime":1926.4850000000001,"body":"next year or the year after?"},{"speaker":"Herman Gyr","startTime":1927.685,"endTime":1930.535,"body":"You think there's gonna be more,"},{"speaker":"Herman Gyr","startTime":1927.685,"endTime":1930.535,"body":"more, you know, the, the oceans will"},{"speaker":"Herman Gyr","startTime":1930.835,"endTime":1931.4950000000001,"body":"start rising"},{"speaker":"Tom Raftery","startTime":1931.5700000000002,"endTime":1931.8400000000001,"body":"yeah."},{"speaker":"Tom Raftery","startTime":1931.8400000000001,"endTime":1932.29,"body":"No, I know."},{"speaker":"Tom Raftery","startTime":1932.29,"endTime":1935.578,"body":"I, I've been saying to people that in"},{"speaker":"Tom Raftery","startTime":1932.29,"endTime":1935.578,"body":"2032 that we'll be, looking back on"},{"speaker":"Tom Raftery","startTime":1935.578,"endTime":1938.488,"body":"how the cool summer we had in 2022 was,"},{"speaker":"Herman Gyr","startTime":1939.1660000000002,"endTime":1939.9160000000002,"body":"That's the point."},{"speaker":"Herman Gyr","startTime":1940.336,"endTime":1944.1100000000001,"body":"This one is very different from"},{"speaker":"Herman Gyr","startTime":1940.336,"endTime":1944.1100000000001,"body":"anything else humanity has ever faced."},{"speaker":"Herman Gyr","startTime":1944.115,"endTime":1944.3500000000001,"body":"Right?"},{"speaker":"Herman Gyr","startTime":1944.65,"endTime":1948.28,"body":"The, the atmosphere that we're living"},{"speaker":"Herman Gyr","startTime":1944.65,"endTime":1948.28,"body":"in hasn't been seen in 3 million years."},{"speaker":"Herman Gyr","startTime":1948.55,"endTime":1952.0900000000001,"body":"Never in human history, in"},{"speaker":"Herman Gyr","startTime":1948.55,"endTime":1952.0900000000001,"body":"humanoid history actually."},{"speaker":"Herman Gyr","startTime":1952.3600000000001,"endTime":1954.16,"body":"Has the atmosphere been what it is today?"},{"speaker":"Herman Gyr","startTime":1954.55,"endTime":1954.91,"body":"Never."},{"speaker":"Herman Gyr","startTime":1955.3300000000002,"endTime":1957.94,"body":"So we're in uncharted territory."},{"speaker":"Herman Gyr","startTime":1958.255,"endTime":1961.105,"body":"But we are also in territory"},{"speaker":"Herman Gyr","startTime":1958.255,"endTime":1961.105,"body":"that's not going to get softer and"},{"speaker":"Herman Gyr","startTime":1961.285,"endTime":1962.9950000000001,"body":"more cuddly and more comfortable."},{"speaker":"Herman Gyr","startTime":1963.4750000000001,"endTime":1965.9950000000001,"body":"We are moving into a really"},{"speaker":"Herman Gyr","startTime":1963.4750000000001,"endTime":1965.9950000000001,"body":"radically different world."},{"speaker":"Tom Raftery","startTime":1966.2350000000001,"endTime":1966.625,"body":"Mm."},{"speaker":"Tom Raftery","startTime":1967.525,"endTime":1967.795,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1968.681,"endTime":1971.5610000000001,"body":"Do you think we have a hope of fixing it?"},{"speaker":"Herman Gyr","startTime":1972.238,"endTime":1972.338,"body":"Well."},{"speaker":"Herman Gyr","startTime":1972.5130000000001,"endTime":1980.012,"body":"That's a, so, I think my own view is"},{"speaker":"Herman Gyr","startTime":1972.5130000000001,"endTime":1980.012,"body":"the hope resides within our nature."},{"speaker":"Herman Gyr","startTime":1980.394,"endTime":1988.564,"body":"Right, that we have capacity to"},{"speaker":"Herman Gyr","startTime":1980.394,"endTime":1988.564,"body":"step into unimaginable troubles"},{"speaker":"Herman Gyr","startTime":1989.134,"endTime":1990.874,"body":"and somehow make it through it."},{"speaker":"Herman Gyr","startTime":1991.7440000000001,"endTime":1993.064,"body":"If we step into it."},{"speaker":"Herman Gyr","startTime":1993.874,"endTime":1998.434,"body":"The biggest risk, the biggest"},{"speaker":"Herman Gyr","startTime":1993.874,"endTime":1998.434,"body":"underminer of hope is false hope."},{"speaker":"Herman Gyr","startTime":1998.9740000000002,"endTime":2001.944,"body":"Is hope based on some, it's gonna be okay."},{"speaker":"Herman Gyr","startTime":2002.7540000000001,"endTime":2009.1290000000001,"body":"No hope that the rise from us actually"},{"speaker":"Herman Gyr","startTime":2002.7540000000001,"endTime":2009.1290000000001,"body":"activating the best and most noble"},{"speaker":"Herman Gyr","startTime":2009.1290000000001,"endTime":2011.019,"body":"parts of ourselves through action."},{"speaker":"Herman Gyr","startTime":2011.439,"endTime":2011.679,"body":"Right?"},{"speaker":"Herman Gyr","startTime":2011.8890000000001,"endTime":2015.909,"body":"Through seeing it for what it is"},{"speaker":"Herman Gyr","startTime":2011.8890000000001,"endTime":2015.909,"body":"through thinking about it deeply,"},{"speaker":"Herman Gyr","startTime":2016.3890000000001,"endTime":2020.5520000000001,"body":"43 fold increase of, phenomenon X."},{"speaker":"Herman Gyr","startTime":2020.882,"endTime":2021.602,"body":"What does that mean?"},{"speaker":"Herman Gyr","startTime":2022.682,"endTime":2025.712,"body":"69% of animals gone in 50."},{"speaker":"Herman Gyr","startTime":2025.7720000000002,"endTime":2030.3020000000001,"body":"What does that mean for us to,"},{"speaker":"Herman Gyr","startTime":2025.7720000000002,"endTime":2030.3020000000001,"body":"the biggest hope is for us to step"},{"speaker":"Herman Gyr","startTime":2030.332,"endTime":2033.4070000000002,"body":"into the reality of what we see."},{"speaker":"Herman Gyr","startTime":2033.807,"endTime":2034.877,"body":"Face it for what it is."},{"speaker":"Herman Gyr","startTime":2035.087,"endTime":2039.557,"body":"Come together, draw from our"},{"speaker":"Herman Gyr","startTime":2035.087,"endTime":2039.557,"body":"best capabilities and instincts"},{"speaker":"Herman Gyr","startTime":2039.797,"endTime":2042.731,"body":"and go to work, actual work."},{"speaker":"Herman Gyr","startTime":2042.971,"endTime":2047.411,"body":"And that's that shift from, this sort"},{"speaker":"Herman Gyr","startTime":2042.971,"endTime":2047.411,"body":"of la la, la let's just reduce our"},{"speaker":"Herman Gyr","startTime":2047.711,"endTime":2049.691,"body":"footprint, emissions kind of thing."},{"speaker":"Herman Gyr","startTime":2049.691,"endTime":2053.1639999999998,"body":"When in fact everything we have"},{"speaker":"Herman Gyr","startTime":2049.691,"endTime":2053.1639999999998,"body":"is driven by the thousand gigatons"},{"speaker":"Herman Gyr","startTime":2053.1639999999998,"endTime":2056.404,"body":"that are already in the atmosphere"},{"speaker":"Herman Gyr","startTime":2053.1639999999998,"endTime":2056.404,"body":"and are not just gonna disappear."},{"speaker":"Herman Gyr","startTime":2057.094,"endTime":2063.199,"body":"No, we need to shift into that"},{"speaker":"Herman Gyr","startTime":2057.094,"endTime":2063.199,"body":"activated restorative mindset and,"},{"speaker":"Herman Gyr","startTime":2063.3759999999997,"endTime":2068.602,"body":"set of actions to actually, restore"},{"speaker":"Herman Gyr","startTime":2063.3759999999997,"endTime":2068.602,"body":"our our, our planet successfully."},{"speaker":"Herman Gyr","startTime":2068.602,"endTime":2070.462,"body":"You know, that's where the hope"},{"speaker":"Herman Gyr","startTime":2068.602,"endTime":2070.462,"body":"resides from my perspective."},{"speaker":"Herman Gyr","startTime":2070.642,"endTime":2071.752,"body":"Are we gonna succeed?"},{"speaker":"Herman Gyr","startTime":2072.652,"endTime":2075.071,"body":"Well, hey am I hopeful about that?"},{"speaker":"Herman Gyr","startTime":2075.611,"endTime":2081.348,"body":"Well, you know, we'll see, if you look"},{"speaker":"Herman Gyr","startTime":2075.611,"endTime":2081.348,"body":"at the political, the sort of political"},{"speaker":"Herman Gyr","startTime":2081.348,"endTime":2083.813,"body":"games we play or you know, all of that."},{"speaker":"Herman Gyr","startTime":2084.433,"endTime":2090.313,"body":"We'll have to see, but I see an"},{"speaker":"Herman Gyr","startTime":2084.433,"endTime":2090.313,"body":"activation now I see a shift, and that"},{"speaker":"Herman Gyr","startTime":2090.313,"endTime":2092.263,"body":"makes me hopeful at that level for sure."},{"speaker":"Tom Raftery","startTime":2093.388,"endTime":2094.408,"body":"Good, good."},{"speaker":"Tom Raftery","startTime":2095.578,"endTime":2097.828,"body":"Herman, we're coming towards"},{"speaker":"Tom Raftery","startTime":2095.578,"endTime":2097.828,"body":"the end of the podcast now."},{"speaker":"Tom Raftery","startTime":2097.888,"endTime":2102.748,"body":"Is there any question that I haven't"},{"speaker":"Tom Raftery","startTime":2097.888,"endTime":2102.748,"body":"asked that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":2102.748,"endTime":2105.918,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":2102.748,"endTime":2105.918,"body":"it's important for people to think about?"},{"speaker":"Herman Gyr","startTime":2106.8160000000003,"endTime":2111.016,"body":"Well, so maybe one"},{"speaker":"Herman Gyr","startTime":2106.8160000000003,"endTime":2111.016,"body":"more small piece and that is, The"},{"speaker":"Herman Gyr","startTime":2111.016,"endTime":2113.056,"body":"role of leadership in all this."},{"speaker":"Herman Gyr","startTime":2113.176,"endTime":2113.416,"body":"Right."},{"speaker":"Herman Gyr","startTime":2113.686,"endTime":2118.666,"body":"And I think the way that you and I"},{"speaker":"Herman Gyr","startTime":2113.686,"endTime":2118.666,"body":"just talked about this is it's big."},{"speaker":"Herman Gyr","startTime":2119.146,"endTime":2121.006,"body":"It's bigger than anybody ever imagined."},{"speaker":"Herman Gyr","startTime":2121.426,"endTime":2122.506,"body":"It's more profound."},{"speaker":"Herman Gyr","startTime":2123.076,"endTime":2125.776,"body":"It's fundamentally existential."},{"speaker":"Herman Gyr","startTime":2126.166,"endTime":2131.026,"body":"We're looking into the face of"},{"speaker":"Herman Gyr","startTime":2126.166,"endTime":2131.026,"body":"the end of life as we know it."},{"speaker":"Herman Gyr","startTime":2131.656,"endTime":2134.8360000000002,"body":"Not just our own, but you"},{"speaker":"Herman Gyr","startTime":2131.656,"endTime":2134.8360000000002,"body":"know, other species as well."},{"speaker":"Herman Gyr","startTime":2135.553,"endTime":2139.183,"body":"And so there's a particular"},{"speaker":"Herman Gyr","startTime":2135.553,"endTime":2139.183,"body":"demand on leaders."},{"speaker":"Herman Gyr","startTime":2140.0080000000003,"endTime":2144.9610000000002,"body":"To be there to, come into their"},{"speaker":"Herman Gyr","startTime":2140.0080000000003,"endTime":2144.9610000000002,"body":"roles at levels they didn't choose"},{"speaker":"Herman Gyr","startTime":2144.9610000000002,"endTime":2146.371,"body":"that they wanted to do, right?"},{"speaker":"Herman Gyr","startTime":2146.371,"endTime":2150.871,"body":"They just wanted to run a company or"},{"speaker":"Herman Gyr","startTime":2146.371,"endTime":2150.871,"body":"they wanted to do some kind of political"},{"speaker":"Herman Gyr","startTime":2150.871,"endTime":2155.654,"body":"leadership, or they, were driven by"},{"speaker":"Herman Gyr","startTime":2150.871,"endTime":2155.654,"body":"the idea that they could make a, an"},{"speaker":"Herman Gyr","startTime":2155.654,"endTime":2157.664,"body":"impact, a positive impact on something."},{"speaker":"Herman Gyr","startTime":2157.664,"endTime":2162.134,"body":"They could lead others to fulfill"},{"speaker":"Herman Gyr","startTime":2157.664,"endTime":2162.134,"body":"some kind of common goal or."},{"speaker":"Herman Gyr","startTime":2163.4990000000003,"endTime":2166.109,"body":"You know, whatever the the reasons"},{"speaker":"Herman Gyr","startTime":2163.4990000000003,"endTime":2166.109,"body":"were, but now all of a sudden they"},{"speaker":"Herman Gyr","startTime":2166.109,"endTime":2171.869,"body":"find themselves in this wild new"},{"speaker":"Herman Gyr","startTime":2166.109,"endTime":2171.869,"body":"world that's gonna be with us forever."},{"speaker":"Herman Gyr","startTime":2172.259,"endTime":2174.209,"body":"You know, it's not going to go ever away."},{"speaker":"Herman Gyr","startTime":2174.209,"endTime":2177.809,"body":"So we need a shift in how leaders"},{"speaker":"Herman Gyr","startTime":2174.209,"endTime":2177.809,"body":"think of themselves in that context."},{"speaker":"Herman Gyr","startTime":2177.809,"endTime":2182.9990000000003,"body":"And there I see kind of three"},{"speaker":"Herman Gyr","startTime":2177.809,"endTime":2182.9990000000003,"body":"different sort of mindsets,"},{"speaker":"Herman Gyr","startTime":2182.9990000000003,"endTime":2184.299,"body":"three different orientations."},{"speaker":"Herman Gyr","startTime":2184.304,"endTime":2188.309,"body":"The first is to really back to what I"},{"speaker":"Herman Gyr","startTime":2184.304,"endTime":2188.309,"body":"said earlier, face it for what it is,"},{"speaker":"Herman Gyr","startTime":2188.309,"endTime":2190.299,"body":"and engage others to make that possible."},{"speaker":"Herman Gyr","startTime":2190.7290000000003,"endTime":2191.429,"body":"Hey guys."},{"speaker":"Herman Gyr","startTime":2191.744,"endTime":2192.3740000000003,"body":"Hey folks."},{"speaker":"Herman Gyr","startTime":2192.734,"endTime":2193.454,"body":"Hey people."},{"speaker":"Herman Gyr","startTime":2193.664,"endTime":2194.474,"body":"Let's get together."},{"speaker":"Herman Gyr","startTime":2194.474,"endTime":2197.804,"body":"Let's look at what really"},{"speaker":"Herman Gyr","startTime":2194.474,"endTime":2197.804,"body":"is going on here together."},{"speaker":"Herman Gyr","startTime":2197.804,"endTime":2202.094,"body":"And that's that blueprint kind of idea"},{"speaker":"Herman Gyr","startTime":2197.804,"endTime":2202.094,"body":"that kind of, how can we tell a story"},{"speaker":"Herman Gyr","startTime":2202.099,"endTime":2207.344,"body":"that focuses us all, that orients us as"},{"speaker":"Herman Gyr","startTime":2202.099,"endTime":2207.344,"body":"a team, as a group, as a company, as a"},{"speaker":"Herman Gyr","startTime":2207.344,"endTime":2210.1040000000003,"body":"nation to say that's what's going on."},{"speaker":"Herman Gyr","startTime":2210.464,"endTime":2211.664,"body":"Do we all see it together?"},{"speaker":"Herman Gyr","startTime":2211.934,"endTime":2213.254,"body":"Let's move in that direction."},{"speaker":"Herman Gyr","startTime":2213.464,"endTime":2217.464,"body":"The second part is then the"},{"speaker":"Herman Gyr","startTime":2213.464,"endTime":2217.464,"body":"leader as sort of innovator."},{"speaker":"Herman Gyr","startTime":2217.994,"endTime":2219.494,"body":"Or, or innovation supporter."},{"speaker":"Herman Gyr","startTime":2219.674,"endTime":2222.554,"body":"Now that we see where we're heading,"},{"speaker":"Herman Gyr","startTime":2219.674,"endTime":2222.554,"body":"how do we innovate into that space?"},{"speaker":"Herman Gyr","startTime":2222.584,"endTime":2225.824,"body":"What are we going to do to actually"},{"speaker":"Herman Gyr","startTime":2222.584,"endTime":2225.824,"body":"have the impact we need we need to"},{"speaker":"Herman Gyr","startTime":2225.824,"endTime":2227.474,"body":"have in this space we have now defined."},{"speaker":"Herman Gyr","startTime":2227.864,"endTime":2229.844,"body":"And the third is to become"},{"speaker":"Herman Gyr","startTime":2227.864,"endTime":2229.844,"body":"an emotional leader."},{"speaker":"Herman Gyr","startTime":2230.504,"endTime":2235.004,"body":"To realize that this is hard,"},{"speaker":"Herman Gyr","startTime":2230.504,"endTime":2235.004,"body":"this is emotionally unimaginable,"},{"speaker":"Herman Gyr","startTime":2235.574,"endTime":2237.554,"body":"that this is anxiety provoking."},{"speaker":"Herman Gyr","startTime":2237.944,"endTime":2238.8740000000003,"body":"This is deep."},{"speaker":"Herman Gyr","startTime":2239.204,"endTime":2243.884,"body":"And to to allow themselves to feel the"},{"speaker":"Herman Gyr","startTime":2239.204,"endTime":2243.884,"body":"feelings they feel in the face of this"},{"speaker":"Herman Gyr","startTime":2243.974,"endTime":2248.024,"body":"reality, but also engage with others and"},{"speaker":"Herman Gyr","startTime":2243.974,"endTime":2248.024,"body":"give them the space to actually do that."},{"speaker":"Herman Gyr","startTime":2248.024,"endTime":2253.134,"body":"So that's, a sort of a closing orientation"},{"speaker":"Herman Gyr","startTime":2248.024,"endTime":2253.134,"body":"that I would like to offer is that this"},{"speaker":"Herman Gyr","startTime":2253.134,"endTime":2258.619,"body":"is a leadership moment that is really"},{"speaker":"Herman Gyr","startTime":2253.134,"endTime":2258.619,"body":"distinctly different from your sort"},{"speaker":"Herman Gyr","startTime":2258.619,"endTime":2262.719,"body":"of regular type of leadership that's"},{"speaker":"Herman Gyr","startTime":2258.619,"endTime":2262.719,"body":"focused on an existential challenge"},{"speaker":"Herman Gyr","startTime":2262.719,"endTime":2267.489,"body":"and there's a fantastic role to play,"},{"speaker":"Herman Gyr","startTime":2262.719,"endTime":2267.489,"body":"a really important role to play."},{"speaker":"Herman Gyr","startTime":2268.059,"endTime":2273.639,"body":"And you know, I think something that is"},{"speaker":"Herman Gyr","startTime":2268.059,"endTime":2273.639,"body":"part of the hope actually is part of this"},{"speaker":"Herman Gyr","startTime":2273.639,"endTime":2277.989,"body":"kind of enobling possibility for humans"},{"speaker":"Herman Gyr","startTime":2273.639,"endTime":2277.989,"body":"at this very critical moment in time."},{"speaker":"Tom Raftery","startTime":2278.859,"endTime":2279.279,"body":"Nice."},{"speaker":"Tom Raftery","startTime":2279.669,"endTime":2279.9990000000003,"body":"Nice."},{"speaker":"Tom Raftery","startTime":2281.049,"endTime":2281.059,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2281.469,"endTime":2282.489,"body":"Herman, that's been great."},{"speaker":"Tom Raftery","startTime":2282.494,"endTime":2286.299,"body":"If people would like to know more"},{"speaker":"Tom Raftery","startTime":2282.494,"endTime":2286.299,"body":"about yourself or about the enterprise"},{"speaker":"Tom Raftery","startTime":2286.299,"endTime":2289.2690000000002,"body":"development group or any of the"},{"speaker":"Tom Raftery","startTime":2286.299,"endTime":2289.2690000000002,"body":"things we talked about in the podcast"},{"speaker":"Tom Raftery","startTime":2289.2690000000002,"endTime":2290.889,"body":"today, where would you have me direct?"},{"speaker":"Herman Gyr","startTime":2292.284,"endTime":2294.714,"body":"Well, so I'm"},{"speaker":"Herman Gyr","startTime":2292.284,"endTime":2294.714,"body":"easy to find on LinkedIn."},{"speaker":"Herman Gyr","startTime":2295.464,"endTime":2299.611,"body":"Herman Gyr, G yr  the Enterprise"},{"speaker":"Herman Gyr","startTime":2295.464,"endTime":2299.611,"body":"Development Group has a really"},{"speaker":"Herman Gyr","startTime":2299.611,"endTime":2301.948,"body":"nice website, so join us there."},{"speaker":"Herman Gyr","startTime":2302.01,"endTime":2303.727,"body":"And, let's engage."},{"speaker":"Herman Gyr","startTime":2303.727,"endTime":2308.047,"body":"This is a time for us all to pull together"},{"speaker":"Herman Gyr","startTime":2303.727,"endTime":2308.047,"body":"to talk about this and to go into action."},{"speaker":"Tom Raftery","startTime":2308.493,"endTime":2309.033,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2309.543,"endTime":2310.323,"body":"Herman, that's been great."},{"speaker":"Tom Raftery","startTime":2310.323,"endTime":2312.003,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2310.323,"endTime":2312.003,"body":"on the podcast today."},{"speaker":"Herman Gyr","startTime":2313.293,"endTime":2313.983,"body":"It's been wonderful."},{"speaker":"Herman Gyr","startTime":2313.983,"endTime":2315.183,"body":"Thank you so much, Tom."},{"speaker":"Tom Raftery","startTime":2316.754,"endTime":2318.114,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2316.754,"endTime":2318.114,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2319.034,"endTime":2320.174,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2320.684,"endTime":2324.344,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":2320.684,"endTime":2324.344,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":2324.344,"endTime":2331.114,"body":"email to Tom Raftery at outlook.com, or"},{"speaker":"Tom Raftery","startTime":2324.344,"endTime":2331.114,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2332.204,"endTime":2335.924,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":2332.204,"endTime":2335.924,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2335.924,"endTime":2340.454,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2335.924,"endTime":2340.454,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2341.084,"endTime":2344.024,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2341.084,"endTime":2344.024,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2344.234,"endTime":2348.114,"body":"It really does help new people"},{"speaker":"Tom Raftery","startTime":2344.234,"endTime":2348.114,"body":"to find the show Thanks."},{"speaker":"Tom Raftery","startTime":2348.944,"endTime":2349.8740000000003,"body":"Catch you all next time."}]}