{"version":"1.0.0","segments":[{"speaker":"Lizzie Horwitz","startTime":3.925,"endTime":6.085,"body":"We're able to take"},{"speaker":"Lizzie Horwitz","startTime":3.925,"endTime":6.085,"body":"all of those, you know, willingness"},{"speaker":"Lizzie Horwitz","startTime":6.085,"endTime":7.915,"body":"to pay preferences, et cetera."},{"speaker":"Lizzie Horwitz","startTime":8.155,"endTime":11.635,"body":"Not only about who the people are that"},{"speaker":"Lizzie Horwitz","startTime":8.155,"endTime":11.635,"body":"are buying sustainable products, but"},{"speaker":"Lizzie Horwitz","startTime":11.635,"endTime":14.365,"body":"what that journey looked like, who"},{"speaker":"Lizzie Horwitz","startTime":11.635,"endTime":14.365,"body":"looked at one product and then went"},{"speaker":"Lizzie Horwitz","startTime":14.365,"endTime":18.705,"body":"with another and then we're able to"},{"speaker":"Lizzie Horwitz","startTime":14.365,"endTime":18.705,"body":"sell that back to brands to help them"},{"speaker":"Lizzie Horwitz","startTime":18.705,"endTime":19.935,"body":"become as sustainable as possible."},{"speaker":"Lizzie Horwitz","startTime":19.935,"endTime":23.535,"body":"Whether that's marketing better,"},{"speaker":"Lizzie Horwitz","startTime":19.935,"endTime":23.535,"body":"what they're already doing, or"},{"speaker":"Lizzie Horwitz","startTime":23.535,"endTime":25.185,"body":"changing their practices over time."},{"speaker":"Tom Raftery","startTime":25.98,"endTime":28.14,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":25.98,"endTime":28.14,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":28.14,"endTime":29.46,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":29.7,"endTime":31.86,"body":"This is the climate 21 podcast."},{"speaker":"Tom Raftery","startTime":32.1,"endTime":35.49,"body":"The number one podcast, showcasing best"},{"speaker":"Tom Raftery","startTime":32.1,"endTime":35.49,"body":"practices in climate emission reductions."},{"speaker":"Tom Raftery","startTime":36.45,"endTime":38.3,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":38.94,"endTime":42.72,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":38.94,"endTime":42.72,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":42.84,"endTime":45.24,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":47.41,"endTime":47.92,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":47.92,"endTime":49.78,"body":"Welcome to the Climate 21 Podcast."},{"speaker":"Tom Raftery","startTime":49.84,"endTime":52.72,"body":"My name is Tom Rry, and with"},{"speaker":"Tom Raftery","startTime":49.84,"endTime":52.72,"body":"me on the show today, I have"},{"speaker":"Tom Raftery","startTime":52.72,"endTime":53.92,"body":"my special guest, Lizzie."},{"speaker":"Tom Raftery","startTime":54.31,"endTime":55.81,"body":"Lizzie, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":55.81,"endTime":57.19,"body":"Would you like to introduce yourself?"},{"speaker":"Lizzie Horwitz","startTime":57.827,"endTime":59.327,"body":"Thank you"},{"speaker":"Lizzie Horwitz","startTime":57.827,"endTime":59.327,"body":"so much for having me, Tom."},{"speaker":"Lizzie Horwitz","startTime":59.327,"endTime":64.547,"body":"I am Lizzie Horowitz, the CEO and"},{"speaker":"Lizzie Horwitz","startTime":59.327,"endTime":64.547,"body":"founder of Finch and Finch scores in"},{"speaker":"Lizzie Horwitz","startTime":64.817,"endTime":67.367,"body":"products based on their environmental"},{"speaker":"Lizzie Horwitz","startTime":64.817,"endTime":67.367,"body":"footprint and helps consumers"},{"speaker":"Lizzie Horwitz","startTime":67.367,"endTime":68.537,"body":"make better purchasing decisions."},{"speaker":"Tom Raftery","startTime":69.917,"endTime":72.587,"body":"Okay, let's,"},{"speaker":"Tom Raftery","startTime":69.917,"endTime":72.587,"body":"let's unpack that a little."},{"speaker":"Tom Raftery","startTime":73.037,"endTime":80.747,"body":"So Finch that you're CEO of has"},{"speaker":"Tom Raftery","startTime":73.037,"endTime":80.747,"body":"this ability to somehow score things"},{"speaker":"Tom Raftery","startTime":80.747,"endTime":82.247,"body":"on their environmental footprint."},{"speaker":"Tom Raftery","startTime":82.247,"endTime":84.047,"body":"Can we talk a little bit about that?"},{"speaker":"Tom Raftery","startTime":84.052,"endTime":84.307,"body":"Tell me."},{"speaker":"Tom Raftery","startTime":85.592,"endTime":87.722,"body":"For, let's even go back a"},{"speaker":"Tom Raftery","startTime":85.592,"endTime":87.722,"body":"little further than that."},{"speaker":"Tom Raftery","startTime":88.562,"endTime":92.942,"body":"Why, why did you decide to set up Finch?"},{"speaker":"Tom Raftery","startTime":92.942,"endTime":95.102,"body":"What's, what's the thinking"},{"speaker":"Tom Raftery","startTime":92.942,"endTime":95.102,"body":"behind it first off?"},{"speaker":"Lizzie Horwitz","startTime":96.212,"endTime":99.032,"body":"Definitely I have been"},{"speaker":"Lizzie Horwitz","startTime":96.212,"endTime":99.032,"body":"interested in sustainability since I"},{"speaker":"Lizzie Horwitz","startTime":99.032,"endTime":101.222,"body":"was 16, so it's been a very long time."},{"speaker":"Lizzie Horwitz","startTime":101.222,"endTime":104.702,"body":"I won't give away how old I am, but"},{"speaker":"Lizzie Horwitz","startTime":101.222,"endTime":104.702,"body":"it's been more than half my life"},{"speaker":"Lizzie Horwitz","startTime":105.032,"endTime":110.522,"body":"and I have really dedicated my life"},{"speaker":"Lizzie Horwitz","startTime":105.032,"endTime":110.522,"body":"specifically to helping mitigate"},{"speaker":"Lizzie Horwitz","startTime":110.527,"endTime":112.022,"body":"climate change in the private sector."},{"speaker":"Lizzie Horwitz","startTime":112.472,"endTime":116.642,"body":"And I spent three years at Unilever, so"},{"speaker":"Lizzie Horwitz","startTime":112.472,"endTime":116.642,"body":"really understood, you know, the maker"},{"speaker":"Lizzie Horwitz","startTime":116.642,"endTime":120.702,"body":"of Dove and Ben and Jerry's Hellman's"},{"speaker":"Lizzie Horwitz","startTime":116.642,"endTime":120.702,"body":"mayonnaise figuring out how those"},{"speaker":"Lizzie Horwitz","startTime":120.732,"endTime":122.382,"body":"products could be more sustainable."},{"speaker":"Lizzie Horwitz","startTime":122.997,"endTime":126.627,"body":"But in the meantime, because of my unique"},{"speaker":"Lizzie Horwitz","startTime":122.997,"endTime":126.627,"body":"background, I was getting questions"},{"speaker":"Lizzie Horwitz","startTime":126.627,"endTime":129.217,"body":"from family and friends about how"},{"speaker":"Lizzie Horwitz","startTime":126.627,"endTime":129.217,"body":"they could reduce their own footprint."},{"speaker":"Lizzie Horwitz","startTime":129.217,"endTime":132.333,"body":"People would ask is aluminum in"},{"speaker":"Lizzie Horwitz","startTime":129.217,"endTime":132.333,"body":"my deodorant really harmful to my"},{"speaker":"Lizzie Horwitz","startTime":132.333,"endTime":136.323,"body":"body, or, are the chemicals in my"},{"speaker":"Lizzie Horwitz","startTime":132.333,"endTime":136.323,"body":"sunscreen going to kill the reefs?"},{"speaker":"Lizzie Horwitz","startTime":136.623,"endTime":139.683,"body":"And I didn't know all the answers and I"},{"speaker":"Lizzie Horwitz","startTime":136.623,"endTime":139.683,"body":"didn't know where to direct them towards."},{"speaker":"Lizzie Horwitz","startTime":139.683,"endTime":143.013,"body":"I felt like the content online was"},{"speaker":"Lizzie Horwitz","startTime":139.683,"endTime":143.013,"body":"very difficult to sift through."},{"speaker":"Lizzie Horwitz","startTime":143.013,"endTime":146.573,"body":"You either had very academic"},{"speaker":"Lizzie Horwitz","startTime":143.013,"endTime":146.573,"body":"white papers, which are tricky"},{"speaker":"Lizzie Horwitz","startTime":146.573,"endTime":148.583,"body":"for even myself to read sometimes."},{"speaker":"Lizzie Horwitz","startTime":148.883,"endTime":151.523,"body":"And then on the other hand, we"},{"speaker":"Lizzie Horwitz","startTime":148.883,"endTime":151.523,"body":"have a lot of greenwashing where,"},{"speaker":"Lizzie Horwitz","startTime":151.553,"endTime":155.183,"body":"products are saying that they are"},{"speaker":"Lizzie Horwitz","startTime":151.553,"endTime":155.183,"body":"eco-friendly or chemical free."},{"speaker":"Lizzie Horwitz","startTime":155.183,"endTime":158.843,"body":"And so I wanted to cut through that"},{"speaker":"Lizzie Horwitz","startTime":155.183,"endTime":158.843,"body":"greenwashing and make it easier for"},{"speaker":"Lizzie Horwitz","startTime":158.843,"endTime":161.603,"body":"consumers to make better decisions"},{"speaker":"Lizzie Horwitz","startTime":158.843,"endTime":161.603,"body":"so that they didn't just give up."},{"speaker":"Tom Raftery","startTime":162.393,"endTime":162.873,"body":"Okay."},{"speaker":"Tom Raftery","startTime":163.503,"endTime":166.173,"body":"And so how do you do it?"},{"speaker":"Tom Raftery","startTime":166.173,"endTime":169.413,"body":"Do you just sit there going"},{"speaker":"Tom Raftery","startTime":166.173,"endTime":169.413,"body":"through all those academic papers"},{"speaker":"Tom Raftery","startTime":169.413,"endTime":172.533,"body":"and making a summary for each"},{"speaker":"Tom Raftery","startTime":169.413,"endTime":172.533,"body":"product that you find something on?"},{"speaker":"Tom Raftery","startTime":172.533,"endTime":173.643,"body":"Or how does it work?"},{"speaker":"Lizzie Horwitz","startTime":174.693,"endTime":176.763,"body":"Well, we've rated"},{"speaker":"Lizzie Horwitz","startTime":174.693,"endTime":176.763,"body":"over a million products and so that"},{"speaker":"Lizzie Horwitz","startTime":176.768,"endTime":180.063,"body":"would be very, very difficult to"},{"speaker":"Lizzie Horwitz","startTime":176.768,"endTime":180.063,"body":"do if we did it product by product."},{"speaker":"Lizzie Horwitz","startTime":180.068,"endTime":182.274,"body":"But we, we actually do"},{"speaker":"Lizzie Horwitz","startTime":180.068,"endTime":182.274,"body":"a combination of that."},{"speaker":"Lizzie Horwitz","startTime":182.274,"endTime":184.779,"body":"We look at the category overall."},{"speaker":"Lizzie Horwitz","startTime":184.779,"endTime":188.109,"body":"That's what's unique about Finch is"},{"speaker":"Lizzie Horwitz","startTime":184.779,"endTime":188.109,"body":"that we, we score products on a category"},{"speaker":"Lizzie Horwitz","startTime":188.109,"endTime":191.919,"body":"basis, and so we will look at shampoo,"},{"speaker":"Lizzie Horwitz","startTime":188.109,"endTime":191.919,"body":"for example, and we will read a lot of"},{"speaker":"Lizzie Horwitz","startTime":191.919,"endTime":195.969,"body":"academic papers on what the impact is of,"},{"speaker":"Lizzie Horwitz","startTime":191.919,"endTime":195.969,"body":"of the different components of shampoo."},{"speaker":"Lizzie Horwitz","startTime":195.974,"endTime":198.429,"body":"Is it the water that"},{"speaker":"Lizzie Horwitz","startTime":195.974,"endTime":198.429,"body":"makes it heavy to ship?"},{"speaker":"Lizzie Horwitz","startTime":198.459,"endTime":199.809,"body":"Is it the packaging?"},{"speaker":"Lizzie Horwitz","startTime":199.809,"endTime":201.489,"body":"Is it the ingredients and materials in it?"},{"speaker":"Lizzie Horwitz","startTime":201.789,"endTime":205.329,"body":"We break that down into six different"},{"speaker":"Lizzie Horwitz","startTime":201.789,"endTime":205.329,"body":"categories, and those categories are"},{"speaker":"Lizzie Horwitz","startTime":205.359,"endTime":210.928,"body":"climate, water, waste, ecological"},{"speaker":"Lizzie Horwitz","startTime":205.359,"endTime":210.928,"body":"human wellbeing, and raw materials."},{"speaker":"Lizzie Horwitz","startTime":211.713,"endTime":215.523,"body":"And so within those six we'll"},{"speaker":"Lizzie Horwitz","startTime":211.713,"endTime":215.523,"body":"figure out, okay, shampoo, the"},{"speaker":"Lizzie Horwitz","startTime":215.523,"endTime":219.483,"body":"biggest impact in shampoo is"},{"speaker":"Lizzie Horwitz","startTime":215.523,"endTime":219.483,"body":"happening in water and in waste."},{"speaker":"Lizzie Horwitz","startTime":219.693,"endTime":224.553,"body":"So we will weight those a certain factor,"},{"speaker":"Lizzie Horwitz","startTime":219.693,"endTime":224.553,"body":"and then we use machine learning to scrape"},{"speaker":"Lizzie Horwitz","startTime":224.553,"endTime":228.243,"body":"the public domain for anything we can find"},{"speaker":"Lizzie Horwitz","startTime":224.553,"endTime":228.243,"body":"from third party sources, data sets we're"},{"speaker":"Lizzie Horwitz","startTime":228.248,"endTime":234.318,"body":"paying for or that are available online"},{"speaker":"Lizzie Horwitz","startTime":228.248,"endTime":234.318,"body":"on products that are sold on Amazon, and"},{"speaker":"Lizzie Horwitz","startTime":234.348,"endTime":238.458,"body":"we will, put that through our algorithm"},{"speaker":"Lizzie Horwitz","startTime":234.348,"endTime":238.458,"body":"and, and it will split out a score."},{"speaker":"Lizzie Horwitz","startTime":238.548,"endTime":241.548,"body":"And then what happens is those"},{"speaker":"Lizzie Horwitz","startTime":238.548,"endTime":241.548,"body":"scores are all normalized."},{"speaker":"Lizzie Horwitz","startTime":241.548,"endTime":245.015,"body":"So everything in shampoo will"},{"speaker":"Lizzie Horwitz","startTime":241.548,"endTime":245.015,"body":"be between a one and a 10."},{"speaker":"Lizzie Horwitz","startTime":245.888,"endTime":248.458,"body":"There are certain categories that"},{"speaker":"Lizzie Horwitz","startTime":245.888,"endTime":248.458,"body":"are worse than others, but for,"},{"speaker":"Lizzie Horwitz","startTime":248.558,"endTime":251.438,"body":"for a good user experience, we"},{"speaker":"Lizzie Horwitz","startTime":248.558,"endTime":251.438,"body":"wanna make sure that everyone has,"},{"speaker":"Lizzie Horwitz","startTime":251.768,"endTime":253.698,"body":"you know, a better option to buy."},{"speaker":"Tom Raftery","startTime":254.628,"endTime":255.048,"body":"Okay."},{"speaker":"Tom Raftery","startTime":255.661,"endTime":257.981,"body":"I came across a, a link this morning."},{"speaker":"Tom Raftery","startTime":258.611,"endTime":262.646,"body":"And it was about new legislation"},{"speaker":"Tom Raftery","startTime":258.611,"endTime":262.646,"body":"that's being proposed in"},{"speaker":"Tom Raftery","startTime":262.646,"endTime":266.29,"body":"Europe about reducing waste."},{"speaker":"Tom Raftery","startTime":266.295,"endTime":272.5,"body":"And one of the things they talked about is"},{"speaker":"Tom Raftery","startTime":266.295,"endTime":272.5,"body":"the plastic hotel shampoo bottles, and you"},{"speaker":"Tom Raftery","startTime":272.5,"endTime":277.23,"body":"just brought up shampoo and that triggered"},{"speaker":"Tom Raftery","startTime":272.5,"endTime":277.23,"body":"that memory that I read this this morning."},{"speaker":"Tom Raftery","startTime":277.506,"endTime":282.188,"body":"And one of the things you didn't"},{"speaker":"Tom Raftery","startTime":277.506,"endTime":282.188,"body":"mention there specifically talking"},{"speaker":"Tom Raftery","startTime":282.188,"endTime":284.308,"body":"about shampoo was the plastic."},{"speaker":"Tom Raftery","startTime":284.618,"endTime":288.443,"body":"Is that one of the six categories, is"},{"speaker":"Tom Raftery","startTime":284.618,"endTime":288.443,"body":"it within one of the six categories"},{"speaker":"Tom Raftery","startTime":288.443,"endTime":289.523,"body":"that you referenced just now?"},{"speaker":"Lizzie Horwitz","startTime":290.368,"endTime":291.208,"body":"It is, it's really."},{"speaker":"Lizzie Horwitz","startTime":291.628,"endTime":293.278,"body":"It within three categories."},{"speaker":"Lizzie Horwitz","startTime":293.333,"endTime":296.933,"body":"It's in climate because plastic comes"},{"speaker":"Lizzie Horwitz","startTime":293.333,"endTime":296.933,"body":"from petroleum more than anything."},{"speaker":"Lizzie Horwitz","startTime":297.023,"endTime":299.363,"body":"Um, unless it's bio-based plastic,"},{"speaker":"Lizzie Horwitz","startTime":297.023,"endTime":299.363,"body":"and that's a different story,"},{"speaker":"Lizzie Horwitz","startTime":299.753,"endTime":303.593,"body":"it comes into waste because we"},{"speaker":"Lizzie Horwitz","startTime":299.753,"endTime":303.593,"body":"cannot assume that plastic will"},{"speaker":"Lizzie Horwitz","startTime":303.593,"endTime":306.083,"body":"be recyclable even if we don't."},{"speaker":"Lizzie Horwitz","startTime":306.918,"endTime":310.518,"body":"Even if we know the exact type of"},{"speaker":"Lizzie Horwitz","startTime":306.918,"endTime":310.518,"body":"plastic that's dependent on the consumer."},{"speaker":"Lizzie Horwitz","startTime":310.845,"endTime":313.785,"body":"And then it's in human wellbeing"},{"speaker":"Lizzie Horwitz","startTime":310.845,"endTime":313.785,"body":"because plastic creates microplastics,"},{"speaker":"Lizzie Horwitz","startTime":313.785,"endTime":315.825,"body":"it gets into our water streams."},{"speaker":"Lizzie Horwitz","startTime":315.825,"endTime":319.545,"body":"We drink, we ingest about a"},{"speaker":"Lizzie Horwitz","startTime":315.825,"endTime":319.545,"body":"credit card worth of plastic"},{"speaker":"Lizzie Horwitz","startTime":319.55,"endTime":321.465,"body":"every year, I think it is."},{"speaker":"Lizzie Horwitz","startTime":321.908,"endTime":324.158,"body":"And so it, fits into all those three."},{"speaker":"Lizzie Horwitz","startTime":324.218,"endTime":329.153,"body":"The challenge for us candidly,"},{"speaker":"Lizzie Horwitz","startTime":324.218,"endTime":329.153,"body":"with plastics is that, often you"},{"speaker":"Lizzie Horwitz","startTime":329.153,"endTime":333.027,"body":"don't know unless it's labeled,"},{"speaker":"Lizzie Horwitz","startTime":329.153,"endTime":333.027,"body":"you know, bio-based or comes from"},{"speaker":"Lizzie Horwitz","startTime":333.027,"endTime":334.407,"body":"sugar cane or something like that."},{"speaker":"Lizzie Horwitz","startTime":334.557,"endTime":336.867,"body":"We don't know exactly the"},{"speaker":"Lizzie Horwitz","startTime":334.557,"endTime":336.867,"body":"type of plastic that it is."},{"speaker":"Lizzie Horwitz","startTime":336.867,"endTime":338.97,"body":"And so, that's been difficult for us."},{"speaker":"Lizzie Horwitz","startTime":339.03,"endTime":343.065,"body":"The difference we can certainly make"},{"speaker":"Lizzie Horwitz","startTime":339.03,"endTime":343.065,"body":"is, shampoo bars, which are these"},{"speaker":"Lizzie Horwitz","startTime":343.065,"endTime":348.555,"body":"new trends that are kind of like a"},{"speaker":"Lizzie Horwitz","startTime":343.065,"endTime":348.555,"body":"body wash bar, a bar of soap rather"},{"speaker":"Lizzie Horwitz","startTime":348.795,"endTime":350.595,"body":"that's for your hair, that we love."},{"speaker":"Lizzie Horwitz","startTime":350.595,"endTime":354.64,"body":"And that normally comes in a, the ones"},{"speaker":"Lizzie Horwitz","startTime":350.595,"endTime":354.64,"body":"we've seen overall are coming in a"},{"speaker":"Lizzie Horwitz","startTime":354.64,"endTime":357.7,"body":"cardboard container, so they're completely"},{"speaker":"Lizzie Horwitz","startTime":354.64,"endTime":357.7,"body":"plastic free, and that's fantastic."},{"speaker":"Lizzie Horwitz","startTime":357.7,"endTime":362.195,"body":"But when comparing two plastic shampoo"},{"speaker":"Lizzie Horwitz","startTime":357.7,"endTime":362.195,"body":"bottles,  it's sometimes difficult"},{"speaker":"Lizzie Horwitz","startTime":362.195,"endTime":363.315,"body":"to differentiate between the two."},{"speaker":"Tom Raftery","startTime":363.815,"endTime":364.185,"body":"Okay."},{"speaker":"Tom Raftery","startTime":364.565,"endTime":364.955,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":365.255,"endTime":365.675,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":366.185,"endTime":368.915,"body":"And where do I find the scores?"},{"speaker":"Lizzie Horwitz","startTime":370.7,"endTime":371.72,"body":"In a"},{"speaker":"Lizzie Horwitz","startTime":370.7,"endTime":371.72,"body":"couple of different ways."},{"speaker":"Lizzie Horwitz","startTime":371.72,"endTime":372.86,"body":"I'm so glad you asked."},{"speaker":"Lizzie Horwitz","startTime":372.92,"endTime":374.42,"body":"Um, the first"},{"speaker":"Tom Raftery","startTime":374.435,"endTime":376.025,"body":"I, I don't, I"},{"speaker":"Tom Raftery","startTime":374.435,"endTime":376.025,"body":"don't see them on my shampoo"},{"speaker":"Tom Raftery","startTime":376.025,"endTime":377.245,"body":"bottle right now for example."},{"speaker":"Lizzie Horwitz","startTime":378.315,"endTime":380.361,"body":"No, that"},{"speaker":"Lizzie Horwitz","startTime":378.315,"endTime":380.361,"body":"a long term goal for sure."},{"speaker":"Lizzie Horwitz","startTime":380.361,"endTime":383.631,"body":"But the first is we have a browser"},{"speaker":"Lizzie Horwitz","startTime":380.361,"endTime":383.631,"body":"extension, and so you add this onto"},{"speaker":"Lizzie Horwitz","startTime":383.631,"endTime":387.591,"body":"Chrome and then when you're shopping"},{"speaker":"Lizzie Horwitz","startTime":383.631,"endTime":387.591,"body":"on Amazon, you will be able to type"},{"speaker":"Lizzie Horwitz","startTime":387.591,"endTime":391.731,"body":"in detergents and you see all the"},{"speaker":"Lizzie Horwitz","startTime":387.591,"endTime":391.731,"body":"different detergents that are on Amazon"},{"speaker":"Lizzie Horwitz","startTime":391.731,"endTime":395.001,"body":"with a little number in the corner"},{"speaker":"Lizzie Horwitz","startTime":391.731,"endTime":395.001,"body":"and that that shows the Finch score."},{"speaker":"Lizzie Horwitz","startTime":395.661,"endTime":401.578,"body":"And then when you click into the product,"},{"speaker":"Lizzie Horwitz","startTime":395.661,"endTime":401.578,"body":"it will show you okay, here's why it got"},{"speaker":"Lizzie Horwitz","startTime":401.578,"endTime":404.853,"body":"this score here are four alternatives in"},{"speaker":"Lizzie Horwitz","startTime":401.578,"endTime":404.853,"body":"case you wanna make a better decision."},{"speaker":"Lizzie Horwitz","startTime":405.123,"endTime":407.883,"body":"And then if you wanna keep on clicking,"},{"speaker":"Lizzie Horwitz","startTime":405.123,"endTime":407.883,"body":"it will take you eventually to our"},{"speaker":"Lizzie Horwitz","startTime":407.883,"endTime":410.133,"body":"website where it shows you our Wise Guide."},{"speaker":"Lizzie Horwitz","startTime":410.343,"endTime":413.193,"body":"We have a wise guide for every"},{"speaker":"Lizzie Horwitz","startTime":410.343,"endTime":413.193,"body":"product category and it really"},{"speaker":"Lizzie Horwitz","startTime":413.193,"endTime":417.003,"body":"shows, okay, when you're buying"},{"speaker":"Lizzie Horwitz","startTime":413.193,"endTime":417.003,"body":"shampoo, here's what to keep in mind."},{"speaker":"Lizzie Horwitz","startTime":417.033,"endTime":420.693,"body":"Here's, you know, the difference between"},{"speaker":"Lizzie Horwitz","startTime":417.033,"endTime":420.693,"body":"plastic and shampoo bars, et cetera."},{"speaker":"Lizzie Horwitz","startTime":420.693,"endTime":422.433,"body":"So a lot of different ways."},{"speaker":"Lizzie Horwitz","startTime":422.493,"endTime":428.021,"body":"We have a partnership with Microsoft,"},{"speaker":"Lizzie Horwitz","startTime":422.493,"endTime":428.021,"body":"and on Bing any minute now, you'll"},{"speaker":"Lizzie Horwitz","startTime":428.021,"endTime":430.961,"body":"be able to see the scores in"},{"speaker":"Lizzie Horwitz","startTime":428.021,"endTime":430.961,"body":"real time on the Bing platform,"},{"speaker":"Lizzie Horwitz","startTime":430.961,"endTime":431.921,"body":"which we're really excited about."},{"speaker":"Lizzie Horwitz","startTime":431.921,"endTime":434.681,"body":"And then we have some exciting"},{"speaker":"Lizzie Horwitz","startTime":431.921,"endTime":434.681,"body":"other partnerships in the pipeline"},{"speaker":"Lizzie Horwitz","startTime":434.681,"endTime":436.781,"body":"that should be, should be coming"},{"speaker":"Lizzie Horwitz","startTime":434.681,"endTime":436.781,"body":"out in the next few months."},{"speaker":"Tom Raftery","startTime":437.336,"endTime":437.756,"body":"Wow."},{"speaker":"Tom Raftery","startTime":437.996,"endTime":438.296,"body":"Okay."},{"speaker":"Tom Raftery","startTime":438.296,"endTime":438.776,"body":"That's cool."},{"speaker":"Tom Raftery","startTime":439.083,"endTime":441.753,"body":"And you said a Wise Guide."},{"speaker":"Tom Raftery","startTime":441.903,"endTime":442.325,"body":"What's that?"},{"speaker":"Lizzie Horwitz","startTime":442.955,"endTime":445.685,"body":"So a wise guide is if you."},{"speaker":"Lizzie Horwitz","startTime":446.4,"endTime":448.95,"body":"So, let me back up that the interesting"},{"speaker":"Lizzie Horwitz","startTime":446.4,"endTime":448.95,"body":"thing that we've learned from customer"},{"speaker":"Lizzie Horwitz","startTime":448.95,"endTime":452.55,"body":"discovery is that the amount of"},{"speaker":"Lizzie Horwitz","startTime":448.95,"endTime":452.55,"body":"information that everybody wants to see"},{"speaker":"Lizzie Horwitz","startTime":452.55,"endTime":456.881,"body":"is very different and it's independent"},{"speaker":"Lizzie Horwitz","startTime":452.55,"endTime":456.881,"body":"of their background or interest in"},{"speaker":"Lizzie Horwitz","startTime":456.886,"endTime":460.83,"body":"sustainability, to be honest, or maybe"},{"speaker":"Lizzie Horwitz","startTime":456.886,"endTime":460.83,"body":"not interest, but you know, we have PhDs"},{"speaker":"Lizzie Horwitz","startTime":460.83,"endTime":464.07,"body":"in sustainability who're looking at our"},{"speaker":"Lizzie Horwitz","startTime":460.83,"endTime":464.07,"body":"website who are like, I trust you guys."},{"speaker":"Lizzie Horwitz","startTime":464.07,"endTime":464.91,"body":"You seem legitimate."},{"speaker":"Lizzie Horwitz","startTime":464.91,"endTime":468.825,"body":"I don't really care what goes behind"},{"speaker":"Lizzie Horwitz","startTime":464.91,"endTime":468.825,"body":"the score because that's enough for me."},{"speaker":"Lizzie Horwitz","startTime":469.275,"endTime":474.345,"body":"And then we have kindergarten teachers"},{"speaker":"Lizzie Horwitz","startTime":469.275,"endTime":474.345,"body":"who have no experience in sustainability,"},{"speaker":"Lizzie Horwitz","startTime":474.495,"endTime":477.465,"body":"no sort of official experience in"},{"speaker":"Lizzie Horwitz","startTime":474.495,"endTime":477.465,"body":"sustainability, but they're like, I"},{"speaker":"Lizzie Horwitz","startTime":477.465,"endTime":480.825,"body":"really wanna dig in and know exactly"},{"speaker":"Lizzie Horwitz","startTime":477.465,"endTime":480.825,"body":"why this product got a certain score."},{"speaker":"Lizzie Horwitz","startTime":481.095,"endTime":484.725,"body":"And so the Wise Guide is meant"},{"speaker":"Lizzie Horwitz","startTime":481.095,"endTime":484.725,"body":"to not overwhelm the people who"},{"speaker":"Lizzie Horwitz","startTime":484.73,"endTime":488.325,"body":"really just wanna see the score,"},{"speaker":"Lizzie Horwitz","startTime":484.73,"endTime":488.325,"body":"but to help those other people."},{"speaker":"Lizzie Horwitz","startTime":488.625,"endTime":493.365,"body":"If they happen to be shopping for"},{"speaker":"Lizzie Horwitz","startTime":488.625,"endTime":493.365,"body":"shampoo, they don't just know, okay,"},{"speaker":"Lizzie Horwitz","startTime":493.875,"endTime":495.495,"body":"Seventh Generation is better than."},{"speaker":"Lizzie Horwitz","startTime":495.985,"endTime":497.905,"body":"I don't think Seventh Generation makes"},{"speaker":"Lizzie Horwitz","startTime":495.985,"endTime":497.905,"body":"shampoo, so that's not a good example,"},{"speaker":"Lizzie Horwitz","startTime":497.925,"endTime":499.425,"body":"but one brand is better than the other."},{"speaker":"Lizzie Horwitz","startTime":499.635,"endTime":503.925,"body":"They wanna know this is better because"},{"speaker":"Lizzie Horwitz","startTime":499.635,"endTime":503.925,"body":"it is made without this ingredient"},{"speaker":"Lizzie Horwitz","startTime":503.925,"endTime":508.635,"body":"and it's made with recyclable plastic"},{"speaker":"Lizzie Horwitz","startTime":503.925,"endTime":508.635,"body":"and it's a concentrate, et cetera."},{"speaker":"Lizzie Horwitz","startTime":508.635,"endTime":511.605,"body":"So the Wise Guide really just"},{"speaker":"Lizzie Horwitz","startTime":508.635,"endTime":511.605,"body":"shows what goes into these scores."},{"speaker":"Lizzie Horwitz","startTime":511.605,"endTime":514.365,"body":"And if you happen to not have the"},{"speaker":"Lizzie Horwitz","startTime":511.605,"endTime":514.365,"body":"extension in front of you, you're"},{"speaker":"Lizzie Horwitz","startTime":514.365,"endTime":517.83,"body":"shopping in the store, for example, you"},{"speaker":"Lizzie Horwitz","startTime":514.365,"endTime":517.83,"body":"can use that to guide your shopping."},{"speaker":"Tom Raftery","startTime":518.57,"endTime":519.39,"body":"Ah, okay."},{"speaker":"Tom Raftery","startTime":519.66,"endTime":520.05,"body":"Very good."},{"speaker":"Tom Raftery","startTime":520.23,"endTime":520.5,"body":"Yep."},{"speaker":"Tom Raftery","startTime":520.65,"endTime":520.95,"body":"Nice."},{"speaker":"Tom Raftery","startTime":521.85,"endTime":527.083,"body":"And you said you've rated a million"},{"speaker":"Tom Raftery","startTime":521.85,"endTime":527.083,"body":"products I think at this point."},{"speaker":"Tom Raftery","startTime":527.526,"endTime":528.696,"body":"They're not all shampoos."},{"speaker":"Tom Raftery","startTime":528.756,"endTime":530.226,"body":"So , what else?"},{"speaker":"Tom Raftery","startTime":530.226,"endTime":531.726,"body":"What other kind of"},{"speaker":"Tom Raftery","startTime":530.226,"endTime":531.726,"body":"products are you rating?"},{"speaker":"Lizzie Horwitz","startTime":532.776,"endTime":534.786,"body":"We have"},{"speaker":"Lizzie Horwitz","startTime":532.776,"endTime":534.786,"body":"rated 85 categories."},{"speaker":"Lizzie Horwitz","startTime":534.83,"endTime":539.66,"body":"We're about to launch our 88th,"},{"speaker":"Lizzie Horwitz","startTime":534.83,"endTime":539.66,"body":"but 85 are public right now, and it"},{"speaker":"Lizzie Horwitz","startTime":539.66,"endTime":544.293,"body":"really ranges from, baby products,"},{"speaker":"Lizzie Horwitz","startTime":539.66,"endTime":544.293,"body":"diapers, wipes, baby towels, et"},{"speaker":"Lizzie Horwitz","startTime":544.298,"endTime":547.503,"body":"cetera, all the way to pet care."},{"speaker":"Lizzie Horwitz","startTime":547.563,"endTime":550.623,"body":"Pet food was our, was our"},{"speaker":"Lizzie Horwitz","startTime":547.563,"endTime":550.623,"body":"latest, uh, that was our 86th"},{"speaker":"Lizzie Horwitz","startTime":550.623,"endTime":551.973,"body":"product category that we rated."},{"speaker":"Lizzie Horwitz","startTime":552.333,"endTime":556.223,"body":"And then, you know, detergent, shampoo, We"},{"speaker":"Lizzie Horwitz","startTime":552.333,"endTime":556.223,"body":"were very intentional about the products"},{"speaker":"Lizzie Horwitz","startTime":556.223,"endTime":560.243,"body":"that we started with, and they had to fall"},{"speaker":"Lizzie Horwitz","startTime":556.223,"endTime":560.243,"body":"under a couple of different categories."},{"speaker":"Lizzie Horwitz","startTime":560.243,"endTime":563.633,"body":"The first is they had to be products"},{"speaker":"Lizzie Horwitz","startTime":560.243,"endTime":563.633,"body":"that people bought frequently."},{"speaker":"Lizzie Horwitz","startTime":563.813,"endTime":569.183,"body":"We believe that to gain our trust, we"},{"speaker":"Lizzie Horwitz","startTime":563.813,"endTime":569.183,"body":"didn't wanna start with a car because"},{"speaker":"Lizzie Horwitz","startTime":569.183,"endTime":571.283,"body":"you buy a car every maybe 20 years."},{"speaker":"Lizzie Horwitz","startTime":571.613,"endTime":574.396,"body":"And so, you know, the worst case"},{"speaker":"Lizzie Horwitz","startTime":571.613,"endTime":574.396,"body":"is if you buy a toilet paper"},{"speaker":"Lizzie Horwitz","startTime":574.396,"endTime":577.156,"body":"that you don't love, you have to"},{"speaker":"Lizzie Horwitz","startTime":574.396,"endTime":577.156,"body":"replace it again in three months."},{"speaker":"Lizzie Horwitz","startTime":577.516,"endTime":582.26,"body":"And so it was sort of a low risk,"},{"speaker":"Lizzie Horwitz","startTime":577.516,"endTime":582.26,"body":"low cost, opportunity for people to,"},{"speaker":"Lizzie Horwitz","startTime":582.29,"endTime":583.64,"body":"to do better for the environment."},{"speaker":"Lizzie Horwitz","startTime":584.15,"endTime":588.02,"body":"And so all of our products, except"},{"speaker":"Lizzie Horwitz","startTime":584.15,"endTime":588.02,"body":"for we have a couple of outliers, we"},{"speaker":"Lizzie Horwitz","startTime":588.02,"endTime":590.81,"body":"actually do rate mattresses, which"},{"speaker":"Lizzie Horwitz","startTime":588.02,"endTime":590.81,"body":"hopefully people don't buy very often."},{"speaker":"Lizzie Horwitz","startTime":591.376,"endTime":594.376,"body":"But otherwise it's just"},{"speaker":"Lizzie Horwitz","startTime":591.376,"endTime":594.376,"body":"frequent, inexpensive products."},{"speaker":"Tom Raftery","startTime":594.676,"endTime":595.336,"body":"Consumables."},{"speaker":"Lizzie Horwitz","startTime":596.236,"endTime":596.866,"body":"Consumables."},{"speaker":"Lizzie Horwitz","startTime":596.866,"endTime":597.436,"body":"Exactly."},{"speaker":"Lizzie Horwitz","startTime":597.736,"endTime":601.606,"body":"And we went with consumables because"},{"speaker":"Lizzie Horwitz","startTime":597.736,"endTime":601.606,"body":"there is this real white space."},{"speaker":"Lizzie Horwitz","startTime":601.77,"endTime":606.3,"body":"Nobody else was really, there were a lot"},{"speaker":"Lizzie Horwitz","startTime":601.77,"endTime":606.3,"body":"of people or companies who were trying"},{"speaker":"Lizzie Horwitz","startTime":606.3,"endTime":610.86,"body":"to score these at the brand level, um,"},{"speaker":"Lizzie Horwitz","startTime":606.3,"endTime":610.86,"body":"and at the company level, but very few"},{"speaker":"Lizzie Horwitz","startTime":610.95,"endTime":615.11,"body":"on the product level at scale, and so"},{"speaker":"Lizzie Horwitz","startTime":610.95,"endTime":615.11,"body":"we were excited to take that space."},{"speaker":"Tom Raftery","startTime":615.75,"endTime":616.17,"body":"Okay."},{"speaker":"Tom Raftery","startTime":617.016,"endTime":627.036,"body":"Is there a risk that legislation comes"},{"speaker":"Tom Raftery","startTime":617.016,"endTime":627.036,"body":"out in the next couple of years mandating"},{"speaker":"Tom Raftery","startTime":627.036,"endTime":632.343,"body":"that organizations publish on their"},{"speaker":"Tom Raftery","startTime":627.036,"endTime":632.343,"body":"packaging, for example, like nutrition"},{"speaker":"Tom Raftery","startTime":632.343,"endTime":636.296,"body":"labels, publish, for example, their"},{"speaker":"Tom Raftery","startTime":632.343,"endTime":636.296,"body":"carbon footprint or something like that."},{"speaker":"Tom Raftery","startTime":636.386,"endTime":640.14,"body":"And if so, do you think that kind of"},{"speaker":"Tom Raftery","startTime":636.386,"endTime":640.14,"body":"does away with your raison d'etre?"},{"speaker":"Lizzie Horwitz","startTime":641.77,"endTime":644.29,"body":"I think it's a great"},{"speaker":"Lizzie Horwitz","startTime":641.77,"endTime":644.29,"body":"question, but it's actually the opposite."},{"speaker":"Lizzie Horwitz","startTime":644.29,"endTime":646.51,"body":"That would be fantastic if"},{"speaker":"Lizzie Horwitz","startTime":644.29,"endTime":646.51,"body":"that's something that happened."},{"speaker":"Lizzie Horwitz","startTime":647.02,"endTime":651.46,"body":"Finch is not, not doing"},{"speaker":"Lizzie Horwitz","startTime":647.02,"endTime":651.46,"body":"firsthand research on."},{"speaker":"Lizzie Horwitz","startTime":652.36,"endTime":655.39,"body":"We're, we're not in a lab testing"},{"speaker":"Lizzie Horwitz","startTime":652.36,"endTime":655.39,"body":"these materials ourselves."},{"speaker":"Lizzie Horwitz","startTime":655.39,"endTime":659.41,"body":"We're using meta-analysis to"},{"speaker":"Lizzie Horwitz","startTime":655.39,"endTime":659.41,"body":"bring everything together."},{"speaker":"Lizzie Horwitz","startTime":659.41,"endTime":664.24,"body":"And so our real value is that we are"},{"speaker":"Lizzie Horwitz","startTime":659.41,"endTime":664.24,"body":"saying, okay, if you care about child"},{"speaker":"Lizzie Horwitz","startTime":664.24,"endTime":668.473,"body":"labor and you care about your climate"},{"speaker":"Lizzie Horwitz","startTime":664.24,"endTime":668.473,"body":"footprint, you shouldn't have to go to two"},{"speaker":"Lizzie Horwitz","startTime":668.478,"endTime":669.913,"body":"different places to get that information."},{"speaker":"Lizzie Horwitz","startTime":669.913,"endTime":674.563,"body":"You should be able to go to one place and"},{"speaker":"Lizzie Horwitz","startTime":669.913,"endTime":674.563,"body":"see all of that information aggregated."},{"speaker":"Lizzie Horwitz","startTime":674.803,"endTime":679.078,"body":"I think furthermore, if legislation,"},{"speaker":"Lizzie Horwitz","startTime":674.803,"endTime":679.078,"body":"which I hope they do, did come"},{"speaker":"Lizzie Horwitz","startTime":679.078,"endTime":680.578,"body":"out with sort of nutrition labels."},{"speaker":"Lizzie Horwitz","startTime":680.608,"endTime":682.708,"body":"And I think the writing's on the"},{"speaker":"Lizzie Horwitz","startTime":680.608,"endTime":682.708,"body":"wall, I think that will happen."},{"speaker":"Lizzie Horwitz","startTime":683.098,"endTime":687.125,"body":"definitely in Europe before the United"},{"speaker":"Lizzie Horwitz","startTime":683.098,"endTime":687.125,"body":"States, but, but fingers crossed, it"},{"speaker":"Lizzie Horwitz","startTime":687.125,"endTime":691.468,"body":"would be in the form of, okay, this"},{"speaker":"Lizzie Horwitz","startTime":687.125,"endTime":691.468,"body":"has 10 grams of carbon, or this used"},{"speaker":"Lizzie Horwitz","startTime":691.468,"endTime":693.718,"body":"30 gallons of water to make, et cetera."},{"speaker":"Lizzie Horwitz","startTime":694.108,"endTime":697.528,"body":"That's not super helpful to the customer"},{"speaker":"Lizzie Horwitz","startTime":694.108,"endTime":697.528,"body":"because customers don't know how to"},{"speaker":"Lizzie Horwitz","startTime":697.528,"endTime":702.568,"body":"compare that what a normal, like what"},{"speaker":"Lizzie Horwitz","startTime":697.528,"endTime":702.568,"body":"is the least amount of water that a"},{"speaker":"Lizzie Horwitz","startTime":702.573,"endTime":706.528,"body":"shampoo bottle could possibly have"},{"speaker":"Lizzie Horwitz","startTime":702.573,"endTime":706.528,"body":"versus the most, where does that fall?"},{"speaker":"Lizzie Horwitz","startTime":706.798,"endTime":710.668,"body":"And so I think what that legislation"},{"speaker":"Lizzie Horwitz","startTime":706.798,"endTime":710.668,"body":"would do is would give us information"},{"speaker":"Lizzie Horwitz","startTime":710.668,"endTime":716.386,"body":"that we might not get to that granular"},{"speaker":"Lizzie Horwitz","startTime":710.668,"endTime":716.386,"body":"level otherwise but can, put with,"},{"speaker":"Lizzie Horwitz","startTime":716.536,"endTime":720.496,"body":"in comparison with all these other"},{"speaker":"Lizzie Horwitz","startTime":716.536,"endTime":720.496,"body":"factors, and still give it one score."},{"speaker":"Tom Raftery","startTime":721.316,"endTime":721.806,"body":"Okay."},{"speaker":"Tom Raftery","startTime":722.641,"endTime":729.901,"body":"If I am a shampoo manufacturer and I"},{"speaker":"Tom Raftery","startTime":722.641,"endTime":729.901,"body":"see that my Finch score is, I dunno,"},{"speaker":"Tom Raftery","startTime":729.901,"endTime":734.911,"body":"is it, is it zero is fantastic and"},{"speaker":"Tom Raftery","startTime":729.901,"endTime":734.911,"body":"one is awful, or the other way around?"},{"speaker":"Tom Raftery","startTime":735.001,"endTime":735.661,"body":"Or is it one to"},{"speaker":"Lizzie Horwitz","startTime":735.871,"endTime":738.841,"body":"Um, it's one"},{"speaker":"Lizzie Horwitz","startTime":735.871,"endTime":738.841,"body":"to 10, so zero's terrible."},{"speaker":"Lizzie Horwitz","startTime":738.841,"endTime":740.011,"body":"And 10 is the best."},{"speaker":"Tom Raftery","startTime":740.141,"endTime":745.711,"body":"Okay, so if I've got a"},{"speaker":"Tom Raftery","startTime":740.141,"endTime":745.711,"body":"Finch score of 0.1 and I'm horrendous"},{"speaker":"Tom Raftery","startTime":745.711,"endTime":749.911,"body":"for the environment according to Finch,"},{"speaker":"Tom Raftery","startTime":745.711,"endTime":749.911,"body":"but I think, no, that's not right."},{"speaker":"Tom Raftery","startTime":750.571,"endTime":752.131,"body":"Do I have kind of recourse?"},{"speaker":"Lizzie Horwitz","startTime":781.191,"endTime":781.9110000000001,"body":"Absolutely."},{"speaker":"Lizzie Horwitz","startTime":781.9110000000001,"endTime":784.851,"body":"You know, I, I hope that we stay"},{"speaker":"Lizzie Horwitz","startTime":781.9110000000001,"endTime":784.851,"body":"this way, but we're certainly able"},{"speaker":"Lizzie Horwitz","startTime":784.851,"endTime":786.441,"body":"to do that now given our size."},{"speaker":"Lizzie Horwitz","startTime":787.0980000000001,"endTime":791.388,"body":"If a company were to come to us, we are"},{"speaker":"Lizzie Horwitz","startTime":787.0980000000001,"endTime":791.388,"body":"able to point towards exactly what went"},{"speaker":"Lizzie Horwitz","startTime":791.388,"endTime":793.128,"body":"into the score and how we weighted it."},{"speaker":"Lizzie Horwitz","startTime":793.398,"endTime":795.138,"body":"You know, there are certain"},{"speaker":"Lizzie Horwitz","startTime":793.398,"endTime":795.138,"body":"things we will not share."},{"speaker":"Lizzie Horwitz","startTime":795.138,"endTime":798.528,"body":"We will not share our entire proprietary"},{"speaker":"Lizzie Horwitz","startTime":795.138,"endTime":798.528,"body":"algorithm for obvious reasons."},{"speaker":"Lizzie Horwitz","startTime":798.8580000000001,"endTime":801.648,"body":"but we don't do black box"},{"speaker":"Lizzie Horwitz","startTime":798.8580000000001,"endTime":801.648,"body":"modeling, which is special."},{"speaker":"Lizzie Horwitz","startTime":801.648,"endTime":804.768,"body":"So I think what a lot of people"},{"speaker":"Lizzie Horwitz","startTime":801.648,"endTime":804.768,"body":"do is they say, I'm gonna put all"},{"speaker":"Lizzie Horwitz","startTime":804.768,"endTime":807.3180000000001,"body":"these things in this box and then"},{"speaker":"Lizzie Horwitz","startTime":804.768,"endTime":807.3180000000001,"body":"it'll spit out a score, and I'm not"},{"speaker":"Lizzie Horwitz","startTime":807.3180000000001,"endTime":809.118,"body":"really sure where that's coming from."},{"speaker":"Lizzie Horwitz","startTime":809.3280000000001,"endTime":812.4480000000001,"body":"But we can do a sensitivity analysis"},{"speaker":"Lizzie Horwitz","startTime":809.3280000000001,"endTime":812.4480000000001,"body":"on every single product that we rate"},{"speaker":"Lizzie Horwitz","startTime":812.628,"endTime":817.668,"body":"on if you became a B Corp, your score"},{"speaker":"Lizzie Horwitz","startTime":812.628,"endTime":817.668,"body":"would go up two points, and if you"},{"speaker":"Lizzie Horwitz","startTime":817.8180000000001,"endTime":820.5780000000001,"body":"got rid of this ingredient, your score"},{"speaker":"Lizzie Horwitz","startTime":817.8180000000001,"endTime":820.5780000000001,"body":"would go up, et cetera, et cetera."},{"speaker":"Lizzie Horwitz","startTime":820.5780000000001,"endTime":822.378,"body":"And so we're able to do that."},{"speaker":"Lizzie Horwitz","startTime":822.378,"endTime":825.9780000000001,"body":"Luckily, we have not gotten"},{"speaker":"Lizzie Horwitz","startTime":822.378,"endTime":825.9780000000001,"body":"a lot of pushback from our"},{"speaker":"Lizzie Horwitz","startTime":825.9830000000001,"endTime":827.4480000000001,"body":"manufacturing partners yet."},{"speaker":"Lizzie Horwitz","startTime":827.974,"endTime":833.258,"body":"The thing that is tricky that happens,"},{"speaker":"Lizzie Horwitz","startTime":827.974,"endTime":833.258,"body":"It's only happened once actually in my"},{"speaker":"Lizzie Horwitz","startTime":833.258,"endTime":837.158,"body":"memory, but a company came to us and"},{"speaker":"Lizzie Horwitz","startTime":833.258,"endTime":837.158,"body":"said, you know, we're paying for carbon"},{"speaker":"Lizzie Horwitz","startTime":837.158,"endTime":840.038,"body":"offset, but we don't talk about it"},{"speaker":"Lizzie Horwitz","startTime":837.158,"endTime":840.038,"body":"because we don't think consumers care"},{"speaker":"Lizzie Horwitz","startTime":840.038,"endTime":841.5680000000001,"body":"and you're not giving us points for that."},{"speaker":"Lizzie Horwitz","startTime":842.018,"endTime":845.5880000000001,"body":"And our response was, first, we're"},{"speaker":"Lizzie Horwitz","startTime":842.018,"endTime":845.5880000000001,"body":"rating millions of products at scale."},{"speaker":"Lizzie Horwitz","startTime":845.5930000000001,"endTime":848.5580000000001,"body":"We can't possibly vet anything"},{"speaker":"Lizzie Horwitz","startTime":845.5930000000001,"endTime":848.5580000000001,"body":"that's not publicly available."},{"speaker":"Lizzie Horwitz","startTime":848.5580000000001,"endTime":852.4580000000001,"body":"We, we need that to be listed"},{"speaker":"Lizzie Horwitz","startTime":848.5580000000001,"endTime":852.4580000000001,"body":"and posted somewhere, and that"},{"speaker":"Lizzie Horwitz","startTime":852.4580000000001,"endTime":853.9530000000001,"body":"you're not just telling us."},{"speaker":"Lizzie Horwitz","startTime":854.423,"endTime":857.4580000000001,"body":"And secondly, that's kind"},{"speaker":"Lizzie Horwitz","startTime":854.423,"endTime":857.4580000000001,"body":"of a mistake on your part."},{"speaker":"Lizzie Horwitz","startTime":857.638,"endTime":860.5780000000001,"body":"You're making a big assumption that"},{"speaker":"Lizzie Horwitz","startTime":857.638,"endTime":860.5780000000001,"body":"customers don't care when they really do."},{"speaker":"Lizzie Horwitz","startTime":860.5780000000001,"endTime":863.8480000000001,"body":"And we would highly recommend that if you"},{"speaker":"Lizzie Horwitz","startTime":860.5780000000001,"endTime":863.8480000000001,"body":"are doing things that are better for the"},{"speaker":"Lizzie Horwitz","startTime":863.8480000000001,"endTime":865.168,"body":"environment, you should talk about it."},{"speaker":"Lizzie Horwitz","startTime":865.168,"endTime":869.158,"body":"There's no downside to, to talking about"},{"speaker":"Lizzie Horwitz","startTime":865.168,"endTime":869.158,"body":"something that you're actually doing."},{"speaker":"Lizzie Horwitz","startTime":869.8080000000001,"endTime":871.488,"body":"And so that was our response at one time."},{"speaker":"Lizzie Horwitz","startTime":871.493,"endTime":872.7180000000001,"body":"It will be our response in the future."},{"speaker":"Lizzie Horwitz","startTime":872.7180000000001,"endTime":876.498,"body":"But you know, another line of revenue"},{"speaker":"Lizzie Horwitz","startTime":872.7180000000001,"endTime":876.498,"body":"for us, which has been really fun is"},{"speaker":"Lizzie Horwitz","startTime":876.498,"endTime":879.918,"body":"for smaller companies that might not"},{"speaker":"Lizzie Horwitz","startTime":876.498,"endTime":879.918,"body":"necessarily be on Amazon yet to come"},{"speaker":"Lizzie Horwitz","startTime":879.918,"endTime":881.7180000000001,"body":"to us and say, we're just starting out."},{"speaker":"Lizzie Horwitz","startTime":881.9280000000001,"endTime":885.498,"body":"Can you score our product and let us"},{"speaker":"Lizzie Horwitz","startTime":881.9280000000001,"endTime":885.498,"body":"know, you know what, what we might be"},{"speaker":"Lizzie Horwitz","startTime":885.498,"endTime":886.9480000000001,"body":"able to change before we go to market?"},{"speaker":"Tom Raftery","startTime":887.8380000000001,"endTime":888.288,"body":"Okay."},{"speaker":"Tom Raftery","startTime":888.4380000000001,"endTime":891.9480000000001,"body":"Yeah, because that does lead me"},{"speaker":"Tom Raftery","startTime":888.4380000000001,"endTime":891.9480000000001,"body":"on to another question, which was"},{"speaker":"Tom Raftery","startTime":891.9480000000001,"endTime":893.148,"body":"going to be, what is the revenue?"},{"speaker":"Lizzie Horwitz","startTime":894.8580000000001,"endTime":898.3380000000001,"body":"So it, it is these"},{"speaker":"Lizzie Horwitz","startTime":894.8580000000001,"endTime":898.3380000000001,"body":"two different streams of revenue"},{"speaker":"Lizzie Horwitz","startTime":898.3430000000001,"endTime":900.0780000000001,"body":"and they're both surrounding data."},{"speaker":"Lizzie Horwitz","startTime":900.288,"endTime":906.408,"body":"So the first is retailers are getting a"},{"speaker":"Lizzie Horwitz","startTime":900.288,"endTime":906.408,"body":"lot of pressure from their customers to be"},{"speaker":"Lizzie Horwitz","startTime":906.408,"endTime":909.1980000000001,"body":"more transparent about the environmental"},{"speaker":"Lizzie Horwitz","startTime":906.408,"endTime":909.1980000000001,"body":"impact of the products that they sell."},{"speaker":"Lizzie Horwitz","startTime":909.768,"endTime":912.1080000000001,"body":"But they don't have"},{"speaker":"Lizzie Horwitz","startTime":909.768,"endTime":912.1080000000001,"body":"the resources in house."},{"speaker":"Lizzie Horwitz","startTime":912.1980000000001,"endTime":915.8280000000001,"body":"and they have a conflict of interest,"},{"speaker":"Lizzie Horwitz","startTime":912.1980000000001,"endTime":915.8280000000001,"body":"to be honest, because they have"},{"speaker":"Lizzie Horwitz","startTime":915.8280000000001,"endTime":917.1780000000001,"body":"partnerships with all these vendors."},{"speaker":"Lizzie Horwitz","startTime":917.1830000000001,"endTime":921.7080000000001,"body":"So, Target wouldn't wanna say, Hey,"},{"speaker":"Lizzie Horwitz","startTime":917.1830000000001,"endTime":921.7080000000001,"body":"Seventh Generation, we're giving you"},{"speaker":"Lizzie Horwitz","startTime":921.7080000000001,"endTime":925.668,"body":"a nine, but Tide, we're giving you"},{"speaker":"Lizzie Horwitz","startTime":921.7080000000001,"endTime":925.668,"body":"a six even though your both kind of,"},{"speaker":"Lizzie Horwitz","startTime":925.7280000000001,"endTime":927.138,"body":"we have a good, solid partnership."},{"speaker":"Lizzie Horwitz","startTime":927.3480000000001,"endTime":930.378,"body":"They wanna say, just take it"},{"speaker":"Lizzie Horwitz","startTime":927.3480000000001,"endTime":930.378,"body":"up with Finch because they're"},{"speaker":"Lizzie Horwitz","startTime":930.378,"endTime":931.518,"body":"doing all the scoring, right?"},{"speaker":"Lizzie Horwitz","startTime":931.518,"endTime":936.5310000000001,"body":"So, retailers will, pay for us to"},{"speaker":"Lizzie Horwitz","startTime":931.518,"endTime":936.5310000000001,"body":"score their products on their platform."},{"speaker":"Lizzie Horwitz","startTime":936.8610000000001,"endTime":940.8810000000001,"body":"It's a subscription based model"},{"speaker":"Lizzie Horwitz","startTime":936.8610000000001,"endTime":940.8810000000001,"body":"where they send us thousands of"},{"speaker":"Lizzie Horwitz","startTime":940.941,"endTime":942.561,"body":"millions of product descriptions."},{"speaker":"Lizzie Horwitz","startTime":942.561,"endTime":945.081,"body":"We send them back the scores,"},{"speaker":"Lizzie Horwitz","startTime":942.561,"endTime":945.081,"body":"and then, and then they're"},{"speaker":"Lizzie Horwitz","startTime":945.081,"endTime":946.2810000000001,"body":"surfaced on their website."},{"speaker":"Lizzie Horwitz","startTime":946.2810000000001,"endTime":947.3910000000001,"body":"So that's the first one."},{"speaker":"Lizzie Horwitz","startTime":947.841,"endTime":952.071,"body":"And then the second one is from the"},{"speaker":"Lizzie Horwitz","startTime":947.841,"endTime":952.071,"body":"browser extension, we're gathering"},{"speaker":"Lizzie Horwitz","startTime":952.071,"endTime":956.091,"body":"really fascinating consumer behavior"},{"speaker":"Lizzie Horwitz","startTime":952.071,"endTime":956.091,"body":"insights, which gets me really excited"},{"speaker":"Lizzie Horwitz","startTime":956.3910000000001,"endTime":961.101,"body":"around, okay, men of a certain age"},{"speaker":"Lizzie Horwitz","startTime":956.3910000000001,"endTime":961.101,"body":"in New York City are willing to spend"},{"speaker":"Lizzie Horwitz","startTime":961.101,"endTime":965.811,"body":"an extra 50 cents on aluminum free"},{"speaker":"Lizzie Horwitz","startTime":961.101,"endTime":965.811,"body":"deodorant, but men in San Francisco"},{"speaker":"Lizzie Horwitz","startTime":965.816,"endTime":967.2510000000001,"body":"are willing to spend an extra dollar."},{"speaker":"Lizzie Horwitz","startTime":967.4910000000001,"endTime":971.4810000000001,"body":"We're able to take all of those, you know,"},{"speaker":"Lizzie Horwitz","startTime":967.4910000000001,"endTime":971.4810000000001,"body":"willingness to pay preferences, et cetera."},{"speaker":"Lizzie Horwitz","startTime":971.721,"endTime":975.201,"body":"Not only about who the people are that"},{"speaker":"Lizzie Horwitz","startTime":971.721,"endTime":975.201,"body":"are buying sustainable products, but"},{"speaker":"Lizzie Horwitz","startTime":975.201,"endTime":977.931,"body":"what that journey looked like, who"},{"speaker":"Lizzie Horwitz","startTime":975.201,"endTime":977.931,"body":"looked at one product and then went"},{"speaker":"Lizzie Horwitz","startTime":977.931,"endTime":982.2710000000001,"body":"with another and then we're able to"},{"speaker":"Lizzie Horwitz","startTime":977.931,"endTime":982.2710000000001,"body":"sell that back to brands to help them"},{"speaker":"Lizzie Horwitz","startTime":982.2710000000001,"endTime":983.5010000000001,"body":"become as sustainable as possible."},{"speaker":"Lizzie Horwitz","startTime":983.5010000000001,"endTime":987.101,"body":"Whether that's marketing better,"},{"speaker":"Lizzie Horwitz","startTime":983.5010000000001,"endTime":987.101,"body":"what they're already doing, or"},{"speaker":"Lizzie Horwitz","startTime":987.101,"endTime":988.7510000000001,"body":"changing their practices over time."},{"speaker":"Tom Raftery","startTime":989.4960000000001,"endTime":993.096,"body":"Does it also tell"},{"speaker":"Tom Raftery","startTime":989.4960000000001,"endTime":993.096,"body":"them, oh, the market could stand"},{"speaker":"Tom Raftery","startTime":993.096,"endTime":994.7460000000001,"body":"me pushing this up another dollar?"},{"speaker":"Lizzie Horwitz","startTime":996.0310000000001,"endTime":996.721,"body":"Absolutely."},{"speaker":"Lizzie Horwitz","startTime":997.004,"endTime":997.4240000000001,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":998.7090000000001,"endTime":999.1990000000001,"body":"Okay."},{"speaker":"Lizzie Horwitz","startTime":1000.3290000000001,"endTime":1001.109,"body":"You know, I don't know."},{"speaker":"Lizzie Horwitz","startTime":1001.3190000000001,"endTime":1004.109,"body":"It's funny, we're still, we're still"},{"speaker":"Lizzie Horwitz","startTime":1001.3190000000001,"endTime":1004.109,"body":"at the very beginning and I hope, you"},{"speaker":"Lizzie Horwitz","startTime":1004.109,"endTime":1007.5590000000001,"body":"know, there are certain hypotheses"},{"speaker":"Lizzie Horwitz","startTime":1004.109,"endTime":1007.5590000000001,"body":"that I hope will not come true."},{"speaker":"Lizzie Horwitz","startTime":1007.649,"endTime":1008.6990000000001,"body":"Like what you just said."},{"speaker":"Lizzie Horwitz","startTime":1008.7040000000001,"endTime":1012.653,"body":"We would love to not make"},{"speaker":"Lizzie Horwitz","startTime":1008.7040000000001,"endTime":1012.653,"body":"sustainability more, expensive."},{"speaker":"Lizzie Horwitz","startTime":1012.773,"endTime":1015.653,"body":"But the opposite is also true,"},{"speaker":"Lizzie Horwitz","startTime":1012.773,"endTime":1015.653,"body":"where we could say, you know, people"},{"speaker":"Lizzie Horwitz","startTime":1015.653,"endTime":1016.673,"body":"are actually willing to spend."},{"speaker":"Lizzie Horwitz","startTime":1016.6780000000001,"endTime":1020.763,"body":"So you could, or people are, People"},{"speaker":"Lizzie Horwitz","startTime":1016.6780000000001,"endTime":1020.763,"body":"are only willing to spend X amount."},{"speaker":"Lizzie Horwitz","startTime":1020.763,"endTime":1025.779,"body":"So you could actually sell twice as"},{"speaker":"Lizzie Horwitz","startTime":1020.763,"endTime":1025.779,"body":"much if you lowered your, price, right?"},{"speaker":"Lizzie Horwitz","startTime":1025.779,"endTime":1027.399,"body":"So we could play around"},{"speaker":"Lizzie Horwitz","startTime":1025.779,"endTime":1027.399,"body":"with that a little bit."},{"speaker":"Lizzie Horwitz","startTime":1027.696,"endTime":1031.056,"body":"and then the other hypothesis that,"},{"speaker":"Lizzie Horwitz","startTime":1027.696,"endTime":1031.056,"body":"that scares us is that people aren't"},{"speaker":"Lizzie Horwitz","startTime":1031.056,"endTime":1033.006,"body":"willing to make these switches over time."},{"speaker":"Lizzie Horwitz","startTime":1033.126,"endTime":1035.736,"body":"Um, and I think, you know, for"},{"speaker":"Lizzie Horwitz","startTime":1033.126,"endTime":1035.736,"body":"some categories that might be the"},{"speaker":"Lizzie Horwitz","startTime":1035.736,"endTime":1038.436,"body":"case and that's, that's interesting"},{"speaker":"Lizzie Horwitz","startTime":1035.736,"endTime":1038.436,"body":"insights in and of itself."},{"speaker":"Lizzie Horwitz","startTime":1038.496,"endTime":1040.626,"body":"We hope that that's,"},{"speaker":"Lizzie Horwitz","startTime":1038.496,"endTime":1040.626,"body":"doesn't happen very often."},{"speaker":"Lizzie Horwitz","startTime":1040.626,"endTime":1045.106,"body":"But,  it's important for Finch to"},{"speaker":"Lizzie Horwitz","startTime":1040.626,"endTime":1045.106,"body":"decouple our success financially"},{"speaker":"Lizzie Horwitz","startTime":1045.161,"endTime":1046.571,"body":"with people buying more stuff."},{"speaker":"Lizzie Horwitz","startTime":1047.111,"endTime":1049.061,"body":"That feels antithetical"},{"speaker":"Lizzie Horwitz","startTime":1047.111,"endTime":1049.061,"body":"to what we're all about."},{"speaker":"Lizzie Horwitz","startTime":1049.061,"endTime":1052.361,"body":"And so we're, we're excited"},{"speaker":"Lizzie Horwitz","startTime":1049.061,"endTime":1052.361,"body":"to really take this data and"},{"speaker":"Lizzie Horwitz","startTime":1052.361,"endTime":1053.621,"body":"make it valuable for somebody."},{"speaker":"Tom Raftery","startTime":1054.326,"endTime":1058.9180000000001,"body":"Okay, and if I want to"},{"speaker":"Tom Raftery","startTime":1054.326,"endTime":1058.9180000000001,"body":"use Finch, is it just through the"},{"speaker":"Tom Raftery","startTime":1059.1580000000001,"endTime":1061.6380000000001,"body":"browser plugin and or the website?"},{"speaker":"Lizzie Horwitz","startTime":1062.803,"endTime":1064.5130000000001,"body":"Right now it's,"},{"speaker":"Lizzie Horwitz","startTime":1062.803,"endTime":1064.5130000000001,"body":"yes, it's through the website"},{"speaker":"Lizzie Horwitz","startTime":1064.5130000000001,"endTime":1065.653,"body":"and through the browser plugin."},{"speaker":"Lizzie Horwitz","startTime":1065.6760000000002,"endTime":1069.606,"body":"Soon as I mentioned, you'll see us on some"},{"speaker":"Lizzie Horwitz","startTime":1065.6760000000002,"endTime":1069.606,"body":"retailers, definitely on Microsoft, Bing."},{"speaker":"Lizzie Horwitz","startTime":1070.026,"endTime":1073.656,"body":"and we're, we're working on a mobile"},{"speaker":"Lizzie Horwitz","startTime":1070.026,"endTime":1073.656,"body":"solution right now, which will"},{"speaker":"Lizzie Horwitz","startTime":1073.656,"endTime":1075.189,"body":"be, hopefully really successful."},{"speaker":"Tom Raftery","startTime":1076.2540000000001,"endTime":1077.154,"body":"You would"},{"speaker":"Tom Raftery","startTime":1076.2540000000001,"endTime":1077.154,"body":"say a mobile solution?"},{"speaker":"Tom Raftery","startTime":1077.159,"endTime":1080.064,"body":"You mean just an iOS and or Android app?"},{"speaker":"Lizzie Horwitz","startTime":1081.0710000000001,"endTime":1083.511,"body":"Either an app"},{"speaker":"Lizzie Horwitz","startTime":1081.0710000000001,"endTime":1083.511,"body":"or we're kind of in the testing"},{"speaker":"Lizzie Horwitz","startTime":1083.511,"endTime":1087.231,"body":"phase right now, or just a web app"},{"speaker":"Lizzie Horwitz","startTime":1083.511,"endTime":1087.231,"body":"that that works well on mobile."},{"speaker":"Tom Raftery","startTime":1087.681,"endTime":1088.0710000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1088.251,"endTime":1092.428,"body":"And is that using something like"},{"speaker":"Tom Raftery","startTime":1088.251,"endTime":1092.428,"body":"a, a QR code or some form of"},{"speaker":"Tom Raftery","startTime":1092.428,"endTime":1094.778,"body":"product recognition when you're"},{"speaker":"Tom Raftery","startTime":1092.428,"endTime":1094.778,"body":"in a store or something like that?"},{"speaker":"Lizzie Horwitz","startTime":1095.6680000000001,"endTime":1096.6580000000001,"body":"It's actually both."},{"speaker":"Lizzie Horwitz","startTime":1096.663,"endTime":1099.778,"body":"That is a little bit longer term what"},{"speaker":"Lizzie Horwitz","startTime":1096.663,"endTime":1099.778,"body":"you just said, but we'd love to get there"},{"speaker":"Lizzie Horwitz","startTime":1099.808,"endTime":1104.3980000000001,"body":"more it's that so many people shop on"},{"speaker":"Lizzie Horwitz","startTime":1099.808,"endTime":1104.3980000000001,"body":"mobile that we would love, the ability"},{"speaker":"Lizzie Horwitz","startTime":1104.3980000000001,"endTime":1109.1190000000001,"body":"to go to, the Amazon app on mobile and be"},{"speaker":"Lizzie Horwitz","startTime":1104.3980000000001,"endTime":1109.1190000000001,"body":"able to see the Finch scores right there."},{"speaker":"Tom Raftery","startTime":1109.8990000000001,"endTime":1111.3690000000001,"body":"Okay, cool, cool."},{"speaker":"Tom Raftery","startTime":1111.969,"endTime":1114.814,"body":"And you did mention you that, that"},{"speaker":"Tom Raftery","startTime":1111.969,"endTime":1114.814,"body":"it works on Amazon, does it work with"},{"speaker":"Tom Raftery","startTime":1114.814,"endTime":1117.9940000000001,"body":"other, and, and you mentioned that"},{"speaker":"Tom Raftery","startTime":1114.814,"endTime":1117.9940000000001,"body":"you are going for more retailers,"},{"speaker":"Tom Raftery","startTime":1117.9940000000001,"endTime":1119.644,"body":"but is, is it just Amazon for now?"},{"speaker":"Lizzie Horwitz","startTime":1120.247,"endTime":1121.307,"body":"It's just Amazon for now."},{"speaker":"Tom Raftery","startTime":1121.747,"endTime":1125.602,"body":"And you've"},{"speaker":"Tom Raftery","startTime":1121.747,"endTime":1125.602,"body":"mentioned Bing is coming shortly."},{"speaker":"Tom Raftery","startTime":1126.382,"endTime":1128.482,"body":"What else is coming shortly"},{"speaker":"Tom Raftery","startTime":1126.382,"endTime":1128.482,"body":"or what else is coming?"},{"speaker":"Tom Raftery","startTime":1128.482,"endTime":1129.5320000000002,"body":"What are your big plans?"},{"speaker":"Lizzie Horwitz","startTime":1131.1670000000001,"endTime":1133.057,"body":"Well, right now"},{"speaker":"Lizzie Horwitz","startTime":1131.1670000000001,"endTime":1133.057,"body":"we're in the middle of fundraising,"},{"speaker":"Lizzie Horwitz","startTime":1133.1770000000001,"endTime":1136.987,"body":"which is taking up a lot of time"},{"speaker":"Lizzie Horwitz","startTime":1133.1770000000001,"endTime":1136.987,"body":"and it's a very exciting time."},{"speaker":"Lizzie Horwitz","startTime":1137.4170000000001,"endTime":1143.164,"body":"but other big plans include, this mobile"},{"speaker":"Lizzie Horwitz","startTime":1137.4170000000001,"endTime":1143.164,"body":"launch, which we're excited about."},{"speaker":"Lizzie Horwitz","startTime":1143.499,"endTime":1148.329,"body":"And then our goal in the next year is to"},{"speaker":"Lizzie Horwitz","startTime":1143.499,"endTime":1148.329,"body":"get from these 85 core categories to 120."},{"speaker":"Lizzie Horwitz","startTime":1148.3590000000002,"endTime":1154.472,"body":"And so we're getting into makeup and"},{"speaker":"Lizzie Horwitz","startTime":1148.3590000000002,"endTime":1154.472,"body":"more cosmetics, pet care, as I mentioned."},{"speaker":"Lizzie Horwitz","startTime":1154.477,"endTime":1157.352,"body":"And so I'm really excited about"},{"speaker":"Lizzie Horwitz","startTime":1154.477,"endTime":1157.352,"body":"the expansion of those products"},{"speaker":"Lizzie Horwitz","startTime":1157.352,"endTime":1158.5220000000002,"body":"and just improving our scores."},{"speaker":"Tom Raftery","startTime":1159.152,"endTime":1159.512,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1159.512,"endTime":1165.662,"body":"And as you mentioned, pet care, I read"},{"speaker":"Tom Raftery","startTime":1159.512,"endTime":1165.662,"body":"a while back that it's now possible"},{"speaker":"Tom Raftery","startTime":1165.662,"endTime":1169.472,"body":"to get, and I've not been able to find"},{"speaker":"Tom Raftery","startTime":1165.662,"endTime":1169.472,"body":"it, and it's possible to get pet foods"},{"speaker":"Tom Raftery","startTime":1169.472,"endTime":1171.002,"body":"that are made from insect protein."},{"speaker":"Tom Raftery","startTime":1172.104,"endTime":1174.5040000000001,"body":"Just as a matter of interest,"},{"speaker":"Tom Raftery","startTime":1172.104,"endTime":1174.5040000000001,"body":"I happen to have a couple of"},{"speaker":"Tom Raftery","startTime":1174.5040000000001,"endTime":1177.294,"body":"pets and I've been looking for"},{"speaker":"Tom Raftery","startTime":1174.5040000000001,"endTime":1177.294,"body":"something a little more sustainable."},{"speaker":"Tom Raftery","startTime":1177.384,"endTime":1178.614,"body":"Have you come across anything like that?"},{"speaker":"Lizzie Horwitz","startTime":1179.424,"endTime":1183.324,"body":"It's so funny you said"},{"speaker":"Lizzie Horwitz","startTime":1179.424,"endTime":1183.324,"body":"that we actually, our first customer,"},{"speaker":"Lizzie Horwitz","startTime":1183.414,"endTime":1187.854,"body":"who, who wanted us to rate their"},{"speaker":"Lizzie Horwitz","startTime":1183.414,"endTime":1187.854,"body":"products is a cricket based pet food."},{"speaker":"Lizzie Horwitz","startTime":1188.334,"endTime":1193.914,"body":"and we did a whole analysis, greenhouse"},{"speaker":"Lizzie Horwitz","startTime":1188.334,"endTime":1193.914,"body":"gas emissions on insects versus,"},{"speaker":"Lizzie Horwitz","startTime":1193.9740000000002,"endTime":1196.0140000000001,"body":"you know, beef, chicken, et cetera."},{"speaker":"Lizzie Horwitz","startTime":1196.2540000000001,"endTime":1199.7640000000001,"body":"And we actually got some conflicting"},{"speaker":"Lizzie Horwitz","startTime":1196.2540000000001,"endTime":1199.7640000000001,"body":"research that showed that chicken might"},{"speaker":"Lizzie Horwitz","startTime":1199.7640000000001,"endTime":1201.714,"body":"be a little bit better, than insects."},{"speaker":"Lizzie Horwitz","startTime":1202.104,"endTime":1204.654,"body":"But I think part of that, which"},{"speaker":"Lizzie Horwitz","startTime":1202.104,"endTime":1204.654,"body":"is interesting is the scale."},{"speaker":"Lizzie Horwitz","startTime":1204.654,"endTime":1206.464,"body":"So as chicken is."},{"speaker":"Lizzie Horwitz","startTime":1206.824,"endTime":1207.909,"body":"There are chickens everywhere."},{"speaker":"Lizzie Horwitz","startTime":1207.939,"endTime":1211.569,"body":"Chickens are already highly,"},{"speaker":"Lizzie Horwitz","startTime":1207.939,"endTime":1211.569,"body":"highly manufactured and so, or"},{"speaker":"Lizzie Horwitz","startTime":1211.569,"endTime":1213.189,"body":"not manufactured, but, but used."},{"speaker":"Lizzie Horwitz","startTime":1213.669,"endTime":1219.3020000000001,"body":"And so if insects were to get to closer"},{"speaker":"Lizzie Horwitz","startTime":1213.669,"endTime":1219.3020000000001,"body":"to that scale, they would 100% be better."},{"speaker":"Lizzie Horwitz","startTime":1219.5720000000001,"endTime":1223.3990000000001,"body":"But because they're still, they're still"},{"speaker":"Lizzie Horwitz","startTime":1219.5720000000001,"endTime":1223.3990000000001,"body":"smaller, they're just not quite there yet."},{"speaker":"Lizzie Horwitz","startTime":1223.3990000000001,"endTime":1227.692,"body":"So the, the way to help is to,"},{"speaker":"Lizzie Horwitz","startTime":1223.3990000000001,"endTime":1227.692,"body":"support that industry 100%."},{"speaker":"Lizzie Horwitz","startTime":1227.8120000000001,"endTime":1232.567,"body":"And I'm also a huge, this doesn't"},{"speaker":"Lizzie Horwitz","startTime":1227.8120000000001,"endTime":1232.567,"body":"go into our scores quite yet to the"},{"speaker":"Lizzie Horwitz","startTime":1232.567,"endTime":1236.257,"body":"extent that I'd like it to, but I'm"},{"speaker":"Lizzie Horwitz","startTime":1232.567,"endTime":1236.257,"body":"a huge animal lover and when I think"},{"speaker":"Lizzie Horwitz","startTime":1236.257,"endTime":1241.42,"body":"about the, intelligence of insects"},{"speaker":"Lizzie Horwitz","startTime":1236.257,"endTime":1241.42,"body":"versus chickens or pigs or cows,"},{"speaker":"Lizzie Horwitz","startTime":1241.6870000000001,"endTime":1242.797,"body":"that's a real no brainer for me."},{"speaker":"Lizzie Horwitz","startTime":1242.797,"endTime":1244.567,"body":"So I'd love to be able"},{"speaker":"Lizzie Horwitz","startTime":1242.797,"endTime":1244.567,"body":"to give my dogs insects."},{"speaker":"Tom Raftery","startTime":1245.077,"endTime":1245.317,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1245.587,"endTime":1245.797,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1245.9470000000001,"endTime":1246.127,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1246.127,"endTime":1246.847,"body":"Makes a lot of sense."},{"speaker":"Tom Raftery","startTime":1247.507,"endTime":1250.477,"body":"Okay, we're coming towards the"},{"speaker":"Tom Raftery","startTime":1247.507,"endTime":1250.477,"body":"end of the podcast now, Lizzie."},{"speaker":"Tom Raftery","startTime":1250.747,"endTime":1254.827,"body":"Is there any question that I haven't asked"},{"speaker":"Tom Raftery","startTime":1250.747,"endTime":1254.827,"body":"you that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":1254.827,"endTime":1257.877,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":1254.827,"endTime":1257.877,"body":"it's important for people to think about?"},{"speaker":"Lizzie Horwitz","startTime":1258.337,"endTime":1262.26,"body":"I think one area that"},{"speaker":"Lizzie Horwitz","startTime":1258.337,"endTime":1262.26,"body":"we're getting really excited about"},{"speaker":"Lizzie Horwitz","startTime":1262.26,"endTime":1266.49,"body":"in terms of what individuals might"},{"speaker":"Lizzie Horwitz","startTime":1262.26,"endTime":1266.49,"body":"be able to do is the reuse space."},{"speaker":"Lizzie Horwitz","startTime":1266.95,"endTime":1270.67,"body":"Thinking about how you can get,"},{"speaker":"Lizzie Horwitz","startTime":1266.95,"endTime":1270.67,"body":"you know, Laundry tablets that"},{"speaker":"Lizzie Horwitz","startTime":1270.67,"endTime":1274.9,"body":"you then send back or can go back"},{"speaker":"Lizzie Horwitz","startTime":1270.67,"endTime":1274.9,"body":"to a zero waste store, to refill."},{"speaker":"Lizzie Horwitz","startTime":1274.96,"endTime":1276.43,"body":"So reuse and refill."},{"speaker":"Lizzie Horwitz","startTime":1276.79,"endTime":1281.4840000000002,"body":"And I think when people are asking me, you"},{"speaker":"Lizzie Horwitz","startTime":1276.79,"endTime":1281.4840000000002,"body":"know, what, what small things they can do"},{"speaker":"Lizzie Horwitz","startTime":1281.4840000000002,"endTime":1283.693,"body":"to make differences, that's one of them."},{"speaker":"Lizzie Horwitz","startTime":1283.698,"endTime":1289.343,"body":"Just not buying new containers, um, and"},{"speaker":"Lizzie Horwitz","startTime":1283.698,"endTime":1289.343,"body":"products makes a really big difference."},{"speaker":"Lizzie Horwitz","startTime":1289.343,"endTime":1292.2730000000001,"body":"And so I think that's something that"},{"speaker":"Lizzie Horwitz","startTime":1289.343,"endTime":1292.2730000000001,"body":"I definitely wanted to highlight just"},{"speaker":"Lizzie Horwitz","startTime":1292.2730000000001,"endTime":1296.7430000000002,"body":"because recyclability is so difficult,"},{"speaker":"Lizzie Horwitz","startTime":1292.2730000000001,"endTime":1296.7430000000002,"body":"particularly recycling plastic products,"},{"speaker":"Lizzie Horwitz","startTime":1296.803,"endTime":1298.5130000000001,"body":"is, is not always that effective."},{"speaker":"Lizzie Horwitz","startTime":1298.5130000000001,"endTime":1301.483,"body":"And so, yeah, that's something that I"},{"speaker":"Lizzie Horwitz","startTime":1298.5130000000001,"endTime":1301.483,"body":"wanted to highlight, but I think that,"},{"speaker":"Lizzie Horwitz","startTime":1301.483,"endTime":1302.893,"body":"I think we covered everything else."},{"speaker":"Tom Raftery","startTime":1303.088,"endTime":1303.748,"body":"Okay, cool."},{"speaker":"Tom Raftery","startTime":1303.778,"endTime":1309.988,"body":"Yeah, cuz uh, when I'm buying soap or or"},{"speaker":"Tom Raftery","startTime":1303.778,"endTime":1309.988,"body":"shower gel or anything here, I always go"},{"speaker":"Tom Raftery","startTime":1309.988,"endTime":1312.268,"body":"for the ones that have refills available."},{"speaker":"Tom Raftery","startTime":1312.2730000000001,"endTime":1316.828,"body":"So I buy one container and then"},{"speaker":"Tom Raftery","startTime":1312.2730000000001,"endTime":1316.828,"body":"for as long as I can, afterwards"},{"speaker":"Tom Raftery","startTime":1316.828,"endTime":1320.488,"body":"I'll buy refills to refill that"},{"speaker":"Tom Raftery","startTime":1316.828,"endTime":1320.488,"body":"container as opposed to buying new."},{"speaker":"Tom Raftery","startTime":1321.028,"endTime":1321.238,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1321.478,"endTime":1321.688,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1321.778,"endTime":1321.958,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1322.708,"endTime":1323.008,"body":"Good."},{"speaker":"Tom Raftery","startTime":1323.1580000000001,"endTime":1323.6380000000001,"body":"Awesome."},{"speaker":"Tom Raftery","startTime":1323.6380000000001,"endTime":1324.028,"body":"Great."},{"speaker":"Tom Raftery","startTime":1324.348,"endTime":1325.598,"body":"Lizzie that's been really interesting."},{"speaker":"Tom Raftery","startTime":1325.598,"endTime":1330.1180000000002,"body":"If people want to know more about"},{"speaker":"Tom Raftery","startTime":1325.598,"endTime":1330.1180000000002,"body":"yourself or Finch or any of the"},{"speaker":"Tom Raftery","startTime":1330.1180000000002,"endTime":1332.9080000000001,"body":"topics we discussed on the podcast,"},{"speaker":"Tom Raftery","startTime":1330.1180000000002,"endTime":1332.9080000000001,"body":"where would you have me direct them?"},{"speaker":"Lizzie Horwitz","startTime":1333.535,"endTime":1335.7250000000001,"body":"Our website"},{"speaker":"Lizzie Horwitz","startTime":1333.535,"endTime":1335.7250000000001,"body":"is choose finch.com."},{"speaker":"Lizzie Horwitz","startTime":1335.905,"endTime":1339.7450000000001,"body":"and then on Instagram and Twitter and"},{"speaker":"Lizzie Horwitz","startTime":1335.905,"endTime":1339.7450000000001,"body":"social, we are just at Choose Finch."},{"speaker":"Lizzie Horwitz","startTime":1340.121,"endTime":1341.111,"body":"so definitely find us there."},{"speaker":"Lizzie Horwitz","startTime":1341.111,"endTime":1345.5510000000002,"body":"And then we monitor any, I personally"},{"speaker":"Lizzie Horwitz","startTime":1341.111,"endTime":1345.5510000000002,"body":"monitor, Hey @ choose finch.com."},{"speaker":"Lizzie Horwitz","startTime":1345.5510000000002,"endTime":1346.991,"body":"And so I always love to hear from."},{"speaker":"Lizzie Horwitz","startTime":1347.6960000000001,"endTime":1350.9660000000001,"body":"Potential customers, end users, et"},{"speaker":"Lizzie Horwitz","startTime":1347.6960000000001,"endTime":1350.9660000000001,"body":"cetera, on how they're liking it."},{"speaker":"Lizzie Horwitz","startTime":1350.9660000000001,"endTime":1353.786,"body":"Any feedback, any questions"},{"speaker":"Lizzie Horwitz","startTime":1350.9660000000001,"endTime":1353.786,"body":"that we can help answer."},{"speaker":"Lizzie Horwitz","startTime":1353.81,"endTime":1355.97,"body":"So feel free to email me directly there."},{"speaker":"Tom Raftery","startTime":1356.39,"endTime":1356.81,"body":"Awesome."},{"speaker":"Tom Raftery","startTime":1357.3500000000001,"endTime":1358.46,"body":"Lizzie, it's been fantastic."},{"speaker":"Tom Raftery","startTime":1358.46,"endTime":1360.14,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1358.46,"endTime":1360.14,"body":"on the podcast today."},{"speaker":"Lizzie Horwitz","startTime":1361.04,"endTime":1362.03,"body":"Thank you so much."},{"speaker":"Tom Raftery","startTime":1362.923,"endTime":1364.2830000000001,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1362.923,"endTime":1364.2830000000001,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1365.203,"endTime":1366.343,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1366.853,"endTime":1370.5130000000001,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":1366.853,"endTime":1370.5130000000001,"body":"Climate 21, feel free to drop me an"},{"speaker":"Tom Raftery","startTime":1370.5130000000001,"endTime":1377.2830000000001,"body":"email to Tom Raftery at outlook.com, or"},{"speaker":"Tom Raftery","startTime":1370.5130000000001,"endTime":1377.2830000000001,"body":"connect with me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1378.373,"endTime":1382.093,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":1378.373,"endTime":1382.093,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":1382.093,"endTime":1386.623,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1382.093,"endTime":1386.623,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1387.2530000000002,"endTime":1390.193,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1387.2530000000002,"endTime":1390.193,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1390.403,"endTime":1393.103,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1390.403,"endTime":1393.103,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1394.0030000000002,"endTime":1396.0430000000001,"body":"Thanks, catch you all next time."}]}