{"version":"1.0.0","segments":[{"speaker":"Ali Wing","startTime":4.408,"endTime":7.138,"body":"The biggest challenge that"},{"speaker":"Ali Wing","startTime":4.408,"endTime":7.138,"body":"our sort of cousins in, meat and dairy"},{"speaker":"Ali Wing","startTime":7.138,"endTime":10.558,"body":"have, and I'm a huge advocate of all"},{"speaker":"Ali Wing","startTime":7.138,"endTime":10.558,"body":"of them, particularly from a climate"},{"speaker":"Ali Wing","startTime":10.558,"endTime":16.363,"body":"point of view, is you still don't have"},{"speaker":"Ali Wing","startTime":10.558,"endTime":16.363,"body":"consumers adopting at a fast enough rate."},{"speaker":"Ali Wing","startTime":16.363,"endTime":20.353,"body":"Whereas in sugar and sugar alternatives,"},{"speaker":"Ali Wing","startTime":16.363,"endTime":20.353,"body":"you have consumers looking every"},{"speaker":"Ali Wing","startTime":20.353,"endTime":24.566,"body":"which way up, down, and sideways just"},{"speaker":"Ali Wing","startTime":20.353,"endTime":24.566,"body":"maybe being unsuccessful with it."},{"speaker":"Ali Wing","startTime":24.571,"endTime":27.856,"body":"So that's what we're particularly"},{"speaker":"Ali Wing","startTime":24.571,"endTime":27.856,"body":"excited about is we have some of"},{"speaker":"Ali Wing","startTime":27.861,"endTime":30.736,"body":"the same proposition, but maybe"},{"speaker":"Ali Wing","startTime":27.861,"endTime":30.736,"body":"consumer demand is already there"},{"speaker":"Tom Raftery","startTime":32.798,"endTime":34.898,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":32.798,"endTime":34.898,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":34.898,"endTime":36.428,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":36.728,"endTime":38.858,"body":"This is the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":39.098,"endTime":42.728,"body":"The number one podcast, showcasing"},{"speaker":"Tom Raftery","startTime":39.098,"endTime":42.728,"body":"best practices in climate"},{"speaker":"Tom Raftery","startTime":42.728,"endTime":44.408,"body":"emission, reductions and removals."},{"speaker":"Tom Raftery","startTime":44.798,"endTime":46.688,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":46.896,"endTime":50.676,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":46.896,"endTime":50.676,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":50.796,"endTime":53.196,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":57.463,"endTime":58.033,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":58.033,"endTime":62.533,"body":"And welcome to episode 116 of"},{"speaker":"Tom Raftery","startTime":58.033,"endTime":62.533,"body":"the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":62.923,"endTime":64.903,"body":"Yes, I'm back after that short break."},{"speaker":"Tom Raftery","startTime":65.173,"endTime":66.853,"body":"My name is Tom Raftery."},{"speaker":"Tom Raftery","startTime":66.853,"endTime":70.543,"body":"And before we kick off, I want to"},{"speaker":"Tom Raftery","startTime":66.853,"endTime":70.543,"body":"take a quick moment to express my"},{"speaker":"Tom Raftery","startTime":70.543,"endTime":74.893,"body":"sincere gratitude to all of this"},{"speaker":"Tom Raftery","startTime":70.543,"endTime":74.893,"body":"podcast's amazing supporters."},{"speaker":"Tom Raftery","startTime":75.613,"endTime":79.813,"body":"Your support has been instrumental in"},{"speaker":"Tom Raftery","startTime":75.613,"endTime":79.813,"body":"keeping the podcast going, and I'm truly"},{"speaker":"Tom Raftery","startTime":79.813,"endTime":81.883,"body":"grateful for each and every one of you."},{"speaker":"Tom Raftery","startTime":83.053,"endTime":86.683,"body":"If you're not already supporter, I'd"},{"speaker":"Tom Raftery","startTime":83.053,"endTime":86.683,"body":"like to encourage you to consider joining"},{"speaker":"Tom Raftery","startTime":86.683,"endTime":90.913,"body":"our community of like-minded individuals"},{"speaker":"Tom Raftery","startTime":86.683,"endTime":90.913,"body":"who are passionate about climate."},{"speaker":"Tom Raftery","startTime":91.933,"endTime":95.983,"body":"Supporting this podcast is easy and"},{"speaker":"Tom Raftery","startTime":91.933,"endTime":95.983,"body":"affordable with options starting as low"},{"speaker":"Tom Raftery","startTime":95.983,"endTime":100.153,"body":"as just three euros or dollars, that's"},{"speaker":"Tom Raftery","startTime":95.983,"endTime":100.153,"body":"less than the cost of a cup of coffee and"},{"speaker":"Tom Raftery","startTime":100.153,"endTime":104.023,"body":"your support will make a huge difference"},{"speaker":"Tom Raftery","startTime":100.153,"endTime":104.023,"body":"in keeping the show going strong."},{"speaker":"Tom Raftery","startTime":104.713,"endTime":108.523,"body":"To become a supporter, simply click"},{"speaker":"Tom Raftery","startTime":104.713,"endTime":108.523,"body":"on the support link in the show"},{"speaker":"Tom Raftery","startTime":108.523,"endTime":115.003,"body":"notes of this or any episode, or"},{"speaker":"Tom Raftery","startTime":108.523,"endTime":115.003,"body":"visit tiny url.com/climate pod."},{"speaker":"Tom Raftery","startTime":116.083,"endTime":121.723,"body":"Now without further ado, with me on the"},{"speaker":"Tom Raftery","startTime":116.083,"endTime":121.723,"body":"show today, I have my special guest Ali."},{"speaker":"Tom Raftery","startTime":122.053,"endTime":123.553,"body":"Ali, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":123.583,"endTime":124.903,"body":"Would you like to introduce yourself?"},{"speaker":"Ali Wing","startTime":127.567,"endTime":128.107,"body":"Thank you."},{"speaker":"Ali Wing","startTime":128.107,"endTime":129.127,"body":"I'm happy to be here."},{"speaker":"Ali Wing","startTime":129.127,"endTime":131.467,"body":"My name's Ali Wing, and"},{"speaker":"Ali Wing","startTime":129.127,"endTime":131.467,"body":"I'm the CEO of Oobli."},{"speaker":"Tom Raftery","startTime":132.382,"endTime":133.402,"body":"Okay, fantastic."},{"speaker":"Tom Raftery","startTime":133.972,"endTime":137.232,"body":"For people who might be"},{"speaker":"Tom Raftery","startTime":133.972,"endTime":137.232,"body":"unaware, Ali, what is Oobli?"},{"speaker":"Ali Wing","startTime":138.562,"endTime":142.642,"body":"Oobli is a precision"},{"speaker":"Ali Wing","startTime":138.562,"endTime":142.642,"body":"fermentation technology company,"},{"speaker":"Ali Wing","startTime":142.642,"endTime":145.912,"body":"but really the heart of what we"},{"speaker":"Ali Wing","startTime":142.642,"endTime":145.912,"body":"do is make great consumer products"},{"speaker":"Ali Wing","startTime":145.912,"endTime":150.832,"body":"using sweet proteins that can"},{"speaker":"Ali Wing","startTime":145.912,"endTime":150.832,"body":"rehabilitate the way sugar exists"},{"speaker":"Ali Wing","startTime":150.832,"endTime":152.542,"body":"in our food and our diets today."},{"speaker":"Tom Raftery","startTime":154.372,"endTime":155.262,"body":"What's a sweet protein?"},{"speaker":"Ali Wing","startTime":157.602,"endTime":161.59,"body":"A sweet protein is is"},{"speaker":"Ali Wing","startTime":157.602,"endTime":161.59,"body":"a protein that has been found in"},{"speaker":"Ali Wing","startTime":161.59,"endTime":165.76,"body":"berries and plants in places like"},{"speaker":"Ali Wing","startTime":161.59,"endTime":165.76,"body":"West Africa and Southeast Asia."},{"speaker":"Ali Wing","startTime":165.76,"endTime":169.21,"body":"We, well, scientists believe it"},{"speaker":"Ali Wing","startTime":165.76,"endTime":169.21,"body":"probably evolved with humans."},{"speaker":"Ali Wing","startTime":169.647,"endTime":174.197,"body":"And what we know about them, which is"},{"speaker":"Ali Wing","startTime":169.647,"endTime":174.197,"body":"really exciting for our diet, is that"},{"speaker":"Ali Wing","startTime":174.437,"endTime":179.177,"body":"they evolved to basically trick our taste"},{"speaker":"Ali Wing","startTime":174.437,"endTime":179.177,"body":"buds into thinking that they're sugar."},{"speaker":"Ali Wing","startTime":179.237,"endTime":183.407,"body":"They only work on large primates,"},{"speaker":"Ali Wing","startTime":179.237,"endTime":183.407,"body":"so apes, gorillas, and humans."},{"speaker":"Ali Wing","startTime":183.774,"endTime":188.454,"body":"And they, the, we taste it much like"},{"speaker":"Ali Wing","startTime":183.774,"endTime":188.454,"body":"we experience sugar, but the moment"},{"speaker":"Ali Wing","startTime":188.454,"endTime":191.004,"body":"that we swallow it, then it moves"},{"speaker":"Ali Wing","startTime":188.454,"endTime":191.004,"body":"through our body like any other"},{"speaker":"Ali Wing","startTime":191.004,"endTime":194.334,"body":"protein does, which is very different"},{"speaker":"Ali Wing","startTime":191.004,"endTime":194.334,"body":"than any sugar or sugar alternative."},{"speaker":"Ali Wing","startTime":194.724,"endTime":198.774,"body":"And most importantly, the difference is it"},{"speaker":"Ali Wing","startTime":194.724,"endTime":198.774,"body":"doesn't have a glycemic interaction, so it"},{"speaker":"Ali Wing","startTime":198.774,"endTime":202.984,"body":"doesn't raise our blood sugar levels and"},{"speaker":"Ali Wing","startTime":198.774,"endTime":202.984,"body":"it doesn't have a gut microbiome effect."},{"speaker":"Ali Wing","startTime":203.064,"endTime":205.754,"body":"Both of which are sort of the"},{"speaker":"Ali Wing","startTime":203.064,"endTime":205.754,"body":"chief culprits today of what we're"},{"speaker":"Ali Wing","startTime":205.754,"endTime":209.154,"body":"trying to solve in a modern diet"},{"speaker":"Ali Wing","startTime":205.754,"endTime":209.154,"body":"that has too much sugar in it."},{"speaker":"Tom Raftery","startTime":210.384,"endTime":210.804,"body":"Okay."},{"speaker":"Tom Raftery","startTime":210.809,"endTime":211.494,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":212.529,"endTime":219.969,"body":"How did you come across these sweet"},{"speaker":"Tom Raftery","startTime":212.529,"endTime":219.969,"body":"proteins and what made you decide to"},{"speaker":"Tom Raftery","startTime":220.119,"endTime":225.649,"body":"set up a company to, you know, make"},{"speaker":"Tom Raftery","startTime":220.119,"endTime":225.649,"body":"them and introduce them in foodstuffs?"},{"speaker":"Ali Wing","startTime":227.439,"endTime":229.599,"body":"Well, I'd love to take"},{"speaker":"Ali Wing","startTime":227.439,"endTime":229.599,"body":"credit for finding them, but some"},{"speaker":"Ali Wing","startTime":229.599,"endTime":233.299,"body":"great scientists about 20 years"},{"speaker":"Ali Wing","startTime":229.599,"endTime":233.299,"body":"ago started this discovery, right?"},{"speaker":"Ali Wing","startTime":233.469,"endTime":236.979,"body":"And there's been about two"},{"speaker":"Ali Wing","startTime":233.469,"endTime":236.979,"body":"decades of academic research"},{"speaker":"Ali Wing","startTime":236.979,"endTime":238.549,"body":"and awareness of sweet proteins."},{"speaker":"Ali Wing","startTime":238.949,"endTime":243.749,"body":"Today we know there's about 20 plants"},{"speaker":"Ali Wing","startTime":238.949,"endTime":243.749,"body":"that have sweet proteins in them."},{"speaker":"Ali Wing","startTime":244.079,"endTime":247.679,"body":"Um, we're pretty sure we just don't know"},{"speaker":"Ali Wing","startTime":244.079,"endTime":247.679,"body":"all of them that are out there, right?"},{"speaker":"Ali Wing","startTime":247.879,"endTime":248.119,"body":"Mm-hmm."},{"speaker":"Ali Wing","startTime":248.199,"endTime":250.259,"body":"So this is just an"},{"speaker":"Ali Wing","startTime":248.199,"endTime":250.259,"body":"early part of discovery."},{"speaker":"Ali Wing","startTime":250.679,"endTime":255.959,"body":"And about seven years ago, my co-founder,"},{"speaker":"Ali Wing","startTime":250.679,"endTime":255.959,"body":"and, my partner, my C T O, Jason Rider,"},{"speaker":"Ali Wing","startTime":256.59,"endTime":260.76,"body":"joined a group that was looking at some"},{"speaker":"Ali Wing","startTime":256.59,"endTime":260.76,"body":"of the first production applications"},{"speaker":"Ali Wing","startTime":260.765,"endTime":262.41,"body":"of one of the first sweet proteins."},{"speaker":"Ali Wing","startTime":262.46,"endTime":265.34,"body":"And actually the original research"},{"speaker":"Ali Wing","startTime":262.46,"endTime":265.34,"body":"came outta cancer research."},{"speaker":"Ali Wing","startTime":265.37,"endTime":266.9,"body":"Um, specifically."},{"speaker":"Ali Wing","startTime":267.245,"endTime":270.515,"body":"Some of the sweet proteins are"},{"speaker":"Ali Wing","startTime":267.245,"endTime":270.515,"body":"actually taste modifiers or they"},{"speaker":"Ali Wing","startTime":270.915,"endTime":272.015,"body":"actually make changes in your taste."},{"speaker":"Ali Wing","startTime":272.015,"endTime":275.795,"body":"That's not the ones we're commercializing,"},{"speaker":"Ali Wing","startTime":272.015,"endTime":275.795,"body":"but that's where the research started."},{"speaker":"Ali Wing","startTime":275.795,"endTime":278.525,"body":"And some of the early research"},{"speaker":"Ali Wing","startTime":275.795,"endTime":278.525,"body":"was about helping people with"},{"speaker":"Ali Wing","startTime":278.525,"endTime":280.505,"body":"ageusia who have lost their taste."},{"speaker":"Ali Wing","startTime":280.595,"endTime":282.72,"body":"And actually sweet proteins"},{"speaker":"Ali Wing","startTime":280.595,"endTime":282.72,"body":"can play a role there."},{"speaker":"Ali Wing","startTime":282.87,"endTime":285.9,"body":"It's one of the applications down the"},{"speaker":"Ali Wing","startTime":282.87,"endTime":285.9,"body":"road that we're pretty excited about."},{"speaker":"Ali Wing","startTime":285.96,"endTime":290.13,"body":"Um, we don't think it's probably the"},{"speaker":"Ali Wing","startTime":285.96,"endTime":290.13,"body":"first best consumer products place"},{"speaker":"Ali Wing","startTime":290.13,"endTime":291.6,"body":"to start, but that's how it started."},{"speaker":"Ali Wing","startTime":293.12,"endTime":296.82,"body":"The gift and sort of why are we here"},{"speaker":"Ali Wing","startTime":293.12,"endTime":296.82,"body":"today and why it is now the moment"},{"speaker":"Ali Wing","startTime":296.82,"endTime":300.63,"body":"for Sweet Proteins in our diet is that"},{"speaker":"Ali Wing","startTime":296.82,"endTime":300.63,"body":"you've probably heard of things like"},{"speaker":"Ali Wing","startTime":300.66,"endTime":304.98,"body":"CRISPR and what's going on in synbio"},{"speaker":"Ali Wing","startTime":300.66,"endTime":304.98,"body":"and what's happening with food tech."},{"speaker":"Ali Wing","startTime":305.04,"endTime":307.77,"body":"Really we've been doing"},{"speaker":"Ali Wing","startTime":305.04,"endTime":307.77,"body":"fermentation for centuries, right?"},{"speaker":"Ali Wing","startTime":307.77,"endTime":310.02,"body":"That's how we make beer"},{"speaker":"Ali Wing","startTime":307.77,"endTime":310.02,"body":"and wine and cheese."},{"speaker":"Ali Wing","startTime":310.38,"endTime":313.62,"body":"But until we had some of the tools"},{"speaker":"Ali Wing","startTime":310.38,"endTime":313.62,"body":"that have come along with what we're"},{"speaker":"Ali Wing","startTime":313.62,"endTime":318.03,"body":"now calling in modern terms, um,"},{"speaker":"Ali Wing","startTime":313.62,"endTime":318.03,"body":"precision fermentation, uh, we couldn't"},{"speaker":"Ali Wing","startTime":318.03,"endTime":323.385,"body":"necessarily take the DNA from a plant"},{"speaker":"Ali Wing","startTime":318.03,"endTime":323.385,"body":"and use yeast in a fermentation broth"},{"speaker":"Ali Wing","startTime":323.415,"endTime":325.575,"body":"to, to teach it how to produce it."},{"speaker":"Ali Wing","startTime":325.905,"endTime":327.615,"body":"And that's exactly what we can do now."},{"speaker":"Ali Wing","startTime":327.615,"endTime":330.585,"body":"And, and that's super important"},{"speaker":"Ali Wing","startTime":327.615,"endTime":330.585,"body":"when it comes to sweet proteins"},{"speaker":"Ali Wing","startTime":330.585,"endTime":335.255,"body":"because sweet proteins, grew out"},{"speaker":"Ali Wing","startTime":330.585,"endTime":335.255,"body":"of a plant's necessity to survive."},{"speaker":"Ali Wing","startTime":335.525,"endTime":338.885,"body":"And so they, they produce just one"},{"speaker":"Ali Wing","startTime":335.525,"endTime":338.885,"body":"tiny little protein in each plant."},{"speaker":"Ali Wing","startTime":339.275,"endTime":343.685,"body":"So they would be an agricultural"},{"speaker":"Ali Wing","startTime":339.275,"endTime":343.685,"body":"disaster to try to grow, let alone"},{"speaker":"Ali Wing","startTime":343.685,"endTime":345.275,"body":"grow, to produce a lot of them."},{"speaker":"Ali Wing","startTime":345.605,"endTime":349.125,"body":"And when you think of sort of the"},{"speaker":"Ali Wing","startTime":345.605,"endTime":349.125,"body":"world's sustainability problems"},{"speaker":"Ali Wing","startTime":349.125,"endTime":350.385,"body":"that we're all trying to solve."},{"speaker":"Ali Wing","startTime":350.385,"endTime":353.685,"body":"These beautiful fruits and berries"},{"speaker":"Ali Wing","startTime":350.385,"endTime":353.685,"body":"grow in precious ecosystems that"},{"speaker":"Ali Wing","startTime":353.685,"endTime":355.215,"body":"we do not need to take more from."},{"speaker":"Ali Wing","startTime":355.654,"endTime":360.539,"body":"So this is sort of why I think we're"},{"speaker":"Ali Wing","startTime":355.654,"endTime":360.539,"body":"kind of the perfect marriage of the best"},{"speaker":"Ali Wing","startTime":360.539,"endTime":362.249,"body":"of nature and the best of technology."},{"speaker":"Ali Wing","startTime":362.579,"endTime":367.589,"body":"It's a plant, and a DNA, and a"},{"speaker":"Ali Wing","startTime":362.579,"endTime":367.589,"body":"protein, that is exactly from nature."},{"speaker":"Ali Wing","startTime":367.589,"endTime":371.639,"body":"And what, what we put in any products"},{"speaker":"Ali Wing","startTime":367.589,"endTime":371.639,"body":"at the end of our fermentation brewing"},{"speaker":"Ali Wing","startTime":371.639,"endTime":373.379,"body":"is exactly what you can find in nature."},{"speaker":"Ali Wing","startTime":373.839,"endTime":377.519,"body":"But the only real way to make it"},{"speaker":"Ali Wing","startTime":373.839,"endTime":377.519,"body":"accessible and produce it as a solution"},{"speaker":"Ali Wing","startTime":377.519,"endTime":379.589,"body":"in our diets is to use fermentation."},{"speaker":"Ali Wing","startTime":379.679,"endTime":380.639,"body":"And that's what we do today."},{"speaker":"Tom Raftery","startTime":381.522,"endTime":381.942,"body":"Okay."},{"speaker":"Tom Raftery","startTime":382.272,"endTime":385.002,"body":"And, uh, why, why did you guys set it up?"},{"speaker":"Tom Raftery","startTime":385.007,"endTime":389.142,"body":"Why, what, what was, what was the,"},{"speaker":"Tom Raftery","startTime":385.007,"endTime":389.142,"body":"the, the genesis of setting up this"},{"speaker":"Tom Raftery","startTime":389.142,"endTime":391.122,"body":"company to create these sweet proteins?"},{"speaker":"Ali Wing","startTime":392.202,"endTime":395.682,"body":"Well, the first generation,"},{"speaker":"Ali Wing","startTime":392.202,"endTime":395.682,"body":"which predates me, um, was to look"},{"speaker":"Ali Wing","startTime":395.682,"endTime":401.022,"body":"at, cancer applications where people"},{"speaker":"Ali Wing","startTime":395.682,"endTime":401.022,"body":"had had lost their ability to taste."},{"speaker":"Ali Wing","startTime":401.262,"endTime":401.352,"body":"Mm-hmm."},{"speaker":"Ali Wing","startTime":401.592,"endTime":404.952,"body":"What we quickly realized in that there"},{"speaker":"Ali Wing","startTime":401.592,"endTime":404.952,"body":"are interesting applications, but there's"},{"speaker":"Ali Wing","startTime":404.952,"endTime":408.732,"body":"only a couple of these sweet proteins"},{"speaker":"Ali Wing","startTime":404.952,"endTime":408.732,"body":"that actually sort of change taste."},{"speaker":"Ali Wing","startTime":408.732,"endTime":411.492,"body":"Like this particular protein that"},{"speaker":"Ali Wing","startTime":408.732,"endTime":411.492,"body":"started this research is called"},{"speaker":"Ali Wing","startTime":411.522,"endTime":415.062,"body":"is from the miracle berry and it's"},{"speaker":"Ali Wing","startTime":411.522,"endTime":415.062,"body":"called miraculin the protein, and"},{"speaker":"Ali Wing","startTime":415.062,"endTime":416.472,"body":"it actually changes sour to sweet."},{"speaker":"Ali Wing","startTime":416.832,"endTime":417.192,"body":"Right?"},{"speaker":"Ali Wing","startTime":417.432,"endTime":418.662,"body":"So it's a unique protein."},{"speaker":"Ali Wing","startTime":419.682,"endTime":424.482,"body":"That discovery led to going past"},{"speaker":"Ali Wing","startTime":419.682,"endTime":424.482,"body":"the academic on all the proteins and"},{"speaker":"Ali Wing","startTime":424.482,"endTime":428.852,"body":"actually producing enough to start to"},{"speaker":"Ali Wing","startTime":424.482,"endTime":428.852,"body":"test and we realised oh my goodness."},{"speaker":"Ali Wing","startTime":428.877,"endTime":432.957,"body":"Most of these proteins are just sweetness,"},{"speaker":"Ali Wing","startTime":428.877,"endTime":432.957,"body":"and they're very good at tricking"},{"speaker":"Ali Wing","startTime":433.047,"endTime":434.697,"body":"human brain to thinking they're sugar."},{"speaker":"Ali Wing","startTime":434.967,"endTime":439.047,"body":"So they could be a solution for, you"},{"speaker":"Ali Wing","startTime":434.967,"endTime":439.047,"body":"know, I don't have to tell you, Tom,"},{"speaker":"Ali Wing","startTime":439.047,"endTime":441.327,"body":"we're all living in this modern day today."},{"speaker":"Ali Wing","startTime":441.332,"endTime":444.567,"body":"I don't know a person that isn't"},{"speaker":"Ali Wing","startTime":441.332,"endTime":444.567,"body":"trying to reduce sugar in their diet."},{"speaker":"Ali Wing","startTime":444.987,"endTime":446.247,"body":"But habits are hard to break."},{"speaker":"Ali Wing","startTime":446.687,"endTime":446.967,"body":"Yeah."},{"speaker":"Ali Wing","startTime":446.972,"endTime":450.597,"body":"And we've all modernized with"},{"speaker":"Ali Wing","startTime":446.972,"endTime":450.597,"body":"this diet, so we're all working"},{"speaker":"Ali Wing","startTime":450.597,"endTime":451.887,"body":"on changing those habits."},{"speaker":"Ali Wing","startTime":451.887,"endTime":456.177,"body":"And we came together, that's when I"},{"speaker":"Ali Wing","startTime":451.887,"endTime":456.177,"body":"joined and said, wow, there's an unlock"},{"speaker":"Ali Wing","startTime":456.182,"endTime":461.877,"body":"here to really potentially bring a"},{"speaker":"Ali Wing","startTime":456.182,"endTime":461.877,"body":"game-changing sort of health solution that"},{"speaker":"Ali Wing","startTime":461.877,"endTime":465.807,"body":"gives us the sweetness we want, and on"},{"speaker":"Ali Wing","startTime":461.877,"endTime":465.807,"body":"top of it does it in a sustainable way."},{"speaker":"Ali Wing","startTime":465.897,"endTime":469.107,"body":"And that was the genesis of why we"},{"speaker":"Ali Wing","startTime":465.897,"endTime":469.107,"body":"came together to actually see if"},{"speaker":"Ali Wing","startTime":469.107,"endTime":471.877,"body":"we could bring commercial products"},{"speaker":"Ali Wing","startTime":469.107,"endTime":471.877,"body":"that could make that kind of change."},{"speaker":"Tom Raftery","startTime":472.717,"endTime":473.067,"body":"Okay."},{"speaker":"Tom Raftery","startTime":473.417,"endTime":475.917,"body":"And you're saying sweet proteins, plural."},{"speaker":"Tom Raftery","startTime":476.427,"endTime":478.827,"body":"How many of them are there?"},{"speaker":"Tom Raftery","startTime":479.037,"endTime":482.577,"body":"How many of them are commercially viable?"},{"speaker":"Tom Raftery","startTime":482.937,"endTime":484.917,"body":"Do they have different applications?"},{"speaker":"Tom Raftery","startTime":484.917,"endTime":486.297,"body":"You know, talk to me a"},{"speaker":"Tom Raftery","startTime":484.917,"endTime":486.297,"body":"little bit about that."},{"speaker":"Ali Wing","startTime":486.927,"endTime":488.037,"body":"Yeah, it's a great question."},{"speaker":"Ali Wing","startTime":488.737,"endTime":492.567,"body":"We know that there's about 20"},{"speaker":"Ali Wing","startTime":488.737,"endTime":492.567,"body":"so far the science world knows."},{"speaker":"Ali Wing","startTime":492.837,"endTime":497.997,"body":"We are currently actively, and when"},{"speaker":"Ali Wing","startTime":492.837,"endTime":497.997,"body":"I say active on our platform, we mean"},{"speaker":"Ali Wing","startTime":497.997,"endTime":501.657,"body":"we're doing research, we're scaling"},{"speaker":"Ali Wing","startTime":497.997,"endTime":501.657,"body":"them up at some level and we're"},{"speaker":"Ali Wing","startTime":501.897,"endTime":505.797,"body":"pursuing regulatory approvals to"},{"speaker":"Ali Wing","startTime":501.897,"endTime":505.797,"body":"make sure that they meet every safety"},{"speaker":"Ali Wing","startTime":505.797,"endTime":507.597,"body":"standard appropriate to be in our diet."},{"speaker":"Ali Wing","startTime":507.677,"endTime":508.117,"body":"Right."},{"speaker":"Ali Wing","startTime":508.257,"endTime":512.277,"body":"We have about a half a dozen of those"},{"speaker":"Ali Wing","startTime":508.257,"endTime":512.277,"body":"active on our platform, but have looked"},{"speaker":"Ali Wing","startTime":512.282,"endTime":513.777,"body":"and done research on about eight."},{"speaker":"Ali Wing","startTime":514.257,"endTime":519.515,"body":"Um, And yes, the reason why we're looking"},{"speaker":"Ali Wing","startTime":514.257,"endTime":519.515,"body":"at many, and what's so fascinating"},{"speaker":"Ali Wing","startTime":519.515,"endTime":522.815,"body":"about these proteins, and again, one"},{"speaker":"Ali Wing","startTime":519.515,"endTime":522.815,"body":"of the great marvels of the planet,"},{"speaker":"Ali Wing","startTime":522.815,"endTime":528.095,"body":"right, is these species, these plants,"},{"speaker":"Ali Wing","startTime":522.815,"endTime":528.095,"body":"fruits and berries are all different."},{"speaker":"Ali Wing","startTime":528.395,"endTime":532.835,"body":"And so the plants themselves and"},{"speaker":"Ali Wing","startTime":528.395,"endTime":532.835,"body":"even the protein themselves are about"},{"speaker":"Ali Wing","startTime":532.835,"endTime":537.155,"body":"60% the same from a homology point"},{"speaker":"Ali Wing","startTime":532.835,"endTime":537.155,"body":"of view, but about 40% difference."},{"speaker":"Ali Wing","startTime":537.465,"endTime":537.825,"body":"Mm-hmm."},{"speaker":"Ali Wing","startTime":537.905,"endTime":540.545,"body":"And what that means is when you start"},{"speaker":"Ali Wing","startTime":537.905,"endTime":540.545,"body":"to look at a bunch of them, they're"},{"speaker":"Ali Wing","startTime":540.865,"endTime":541.895,"body":"kind of like tools in a toolkit."},{"speaker":"Ali Wing","startTime":542.355,"endTime":548.495,"body":"And when we think about trying to use"},{"speaker":"Ali Wing","startTime":542.355,"endTime":548.495,"body":"tools to replace sugar or to trick our"},{"speaker":"Ali Wing","startTime":548.495,"endTime":551.765,"body":"brains into giving it what it wants,"},{"speaker":"Ali Wing","startTime":548.495,"endTime":551.765,"body":"but our body a better path, right?"},{"speaker":"Ali Wing","startTime":552.605,"endTime":555.365,"body":"You need different tools because"},{"speaker":"Ali Wing","startTime":552.605,"endTime":555.365,"body":"think of all the different roles"},{"speaker":"Ali Wing","startTime":555.37,"endTime":557.465,"body":"sugar plays in our food today."},{"speaker":"Ali Wing","startTime":557.465,"endTime":560.165,"body":"From sweetness to bulking"},{"speaker":"Ali Wing","startTime":557.465,"endTime":560.165,"body":"to a lot of other things."},{"speaker":"Ali Wing","startTime":560.987,"endTime":565.037,"body":"So toolkit is the short version of the"},{"speaker":"Ali Wing","startTime":560.987,"endTime":565.037,"body":"different ones and how are they different?"},{"speaker":"Ali Wing","startTime":565.067,"endTime":567.647,"body":"I think that was one of the things"},{"speaker":"Ali Wing","startTime":565.067,"endTime":567.647,"body":"you wanted to know about and I"},{"speaker":"Ali Wing","startTime":567.647,"endTime":568.907,"body":"find this really fascinating."},{"speaker":"Ali Wing","startTime":569.657,"endTime":573.377,"body":"They're different in ways when we think"},{"speaker":"Ali Wing","startTime":569.657,"endTime":573.377,"body":"about making them part of a food solution."},{"speaker":"Ali Wing","startTime":573.427,"endTime":575.147,"body":"Some will be more stable than others."},{"speaker":"Ali Wing","startTime":575.837,"endTime":578.032,"body":"So they can handle temperatures"},{"speaker":"Ali Wing","startTime":575.837,"endTime":578.032,"body":"that are different."},{"speaker":"Ali Wing","startTime":578.302,"endTime":580.852,"body":"Some will be more soluble,"},{"speaker":"Ali Wing","startTime":578.302,"endTime":580.852,"body":"some are perfect in drinks."},{"speaker":"Ali Wing","startTime":580.852,"endTime":582.052,"body":"Some could never be in drinks."},{"speaker":"Ali Wing","startTime":582.412,"endTime":586.732,"body":"Some work particularly well with"},{"speaker":"Ali Wing","startTime":582.412,"endTime":586.732,"body":"acid, so they're really great when"},{"speaker":"Ali Wing","startTime":586.732,"endTime":588.262,"body":"we're making fruit-based products."},{"speaker":"Ali Wing","startTime":588.262,"endTime":591.772,"body":"So let's say we make a fruit"},{"speaker":"Ali Wing","startTime":588.262,"endTime":591.772,"body":"gummy, they're really gonna be"},{"speaker":"Ali Wing","startTime":591.777,"endTime":596.182,"body":"strong in that and less good if"},{"speaker":"Ali Wing","startTime":591.777,"endTime":596.182,"body":"it's, uh, more, savory, approach."},{"speaker":"Ali Wing","startTime":596.182,"endTime":598.672,"body":"So there, there are different,"},{"speaker":"Ali Wing","startTime":596.182,"endTime":598.672,"body":"there are different tools."},{"speaker":"Ali Wing","startTime":599.527,"endTime":603.037,"body":"I'll tell you what I think is probably the"},{"speaker":"Ali Wing","startTime":599.527,"endTime":603.037,"body":"most exciting thing we found about their"},{"speaker":"Ali Wing","startTime":603.037,"endTime":608.137,"body":"differences, and I, I actually really love"},{"speaker":"Ali Wing","startTime":603.037,"endTime":608.137,"body":"this because all these plants and berries"},{"speaker":"Ali Wing","startTime":608.137,"endTime":609.997,"body":"we're kind of working on the same problem."},{"speaker":"Ali Wing","startTime":610.147,"endTime":612.487,"body":"And maybe I'll step back and give"},{"speaker":"Ali Wing","startTime":610.147,"endTime":612.487,"body":"you a little bit of that history."},{"speaker":"Tom Raftery","startTime":612.517,"endTime":613.297,"body":"Yeah, let's do that."},{"speaker":"Tom Raftery","startTime":613.297,"endTime":613.567,"body":"Yeah."},{"speaker":"Ali Wing","startTime":614.497,"endTime":617.347,"body":"So the reason why, why"},{"speaker":"Ali Wing","startTime":614.497,"endTime":617.347,"body":"were plants and berries growing,"},{"speaker":"Ali Wing","startTime":617.407,"endTime":620.287,"body":"sort of producing these, evolving,"},{"speaker":"Ali Wing","startTime":617.407,"endTime":620.287,"body":"we need to have this protein, right?"},{"speaker":"Ali Wing","startTime":620.317,"endTime":621.457,"body":"It's, it's sort of simple."},{"speaker":"Ali Wing","startTime":621.487,"endTime":622.157,"body":"They were dying."},{"speaker":"Ali Wing","startTime":622.617,"endTime":626.227,"body":"And they're in almost"},{"speaker":"Ali Wing","startTime":622.617,"endTime":626.227,"body":"exclusively precious ecosystems."},{"speaker":"Ali Wing","startTime":626.227,"endTime":630.457,"body":"So think kind of jungles or hard"},{"speaker":"Ali Wing","startTime":626.227,"endTime":630.457,"body":"to reach places that you know are"},{"speaker":"Ali Wing","startTime":630.457,"endTime":634.177,"body":"going to be the type of place that"},{"speaker":"Ali Wing","startTime":630.457,"endTime":634.177,"body":"we would have a hard time replicating"},{"speaker":"Ali Wing","startTime":634.177,"endTime":635.617,"body":"from an agricultural point of view."},{"speaker":"Ali Wing","startTime":635.617,"endTime":638.107,"body":"But they're also gonna be"},{"speaker":"Ali Wing","startTime":635.617,"endTime":638.107,"body":"at the whims of nature."},{"speaker":"Ali Wing","startTime":638.647,"endTime":642.397,"body":"And you know, the method for any"},{"speaker":"Ali Wing","startTime":638.647,"endTime":642.397,"body":"fruit or berry to grow is right to"},{"speaker":"Ali Wing","startTime":642.397,"endTime":646.5,"body":"be attractive enough to be eaten, by"},{"speaker":"Ali Wing","startTime":642.397,"endTime":646.5,"body":"an ape or a gorilla in those places,"},{"speaker":"Ali Wing","startTime":646.5,"endTime":648.06,"body":"to have their seeds spread, right?"},{"speaker":"Ali Wing","startTime":648.12,"endTime":648.24,"body":"Yeah."},{"speaker":"Ali Wing","startTime":648.3,"endTime":650.28,"body":"And they weren't being attractive enough."},{"speaker":"Ali Wing","startTime":650.285,"endTime":653.205,"body":"And so what they figured out"},{"speaker":"Ali Wing","startTime":650.285,"endTime":653.205,"body":"is, they couldn't carry the"},{"speaker":"Ali Wing","startTime":653.205,"endTime":655.185,"body":"caloric load of a carbohydrate."},{"speaker":"Ali Wing","startTime":655.245,"endTime":659.805,"body":"Um, it's more expensive for them,"},{"speaker":"Ali Wing","startTime":655.245,"endTime":659.805,"body":"given all of their resources to be"},{"speaker":"Ali Wing","startTime":659.805,"endTime":664.215,"body":"sweet through carbs and proteins are"},{"speaker":"Ali Wing","startTime":659.805,"endTime":664.215,"body":"a much more caloric efficient way"},{"speaker":"Ali Wing","startTime":664.215,"endTime":666.555,"body":"for them to actually be attractive."},{"speaker":"Ali Wing","startTime":666.555,"endTime":671.595,"body":"And so they started evolving to"},{"speaker":"Ali Wing","startTime":666.555,"endTime":671.595,"body":"basically trick a T1R1 taste receptor,"},{"speaker":"Ali Wing","startTime":671.595,"endTime":675.195,"body":"which is where any large primate"},{"speaker":"Ali Wing","startTime":671.595,"endTime":675.195,"body":"experiences in their brain, this"},{"speaker":"Ali Wing","startTime":675.225,"endTime":677.145,"body":"impression that they just had sugar."},{"speaker":"Ali Wing","startTime":677.575,"endTime":679.5,"body":"And that's exactly what they became."},{"speaker":"Ali Wing","startTime":679.59,"endTime":680.64,"body":"Trickster proteins."},{"speaker":"Ali Wing","startTime":680.64,"endTime":685.214,"body":"In fact, and I love this, one of the,"},{"speaker":"Ali Wing","startTime":680.64,"endTime":685.214,"body":"the things that inspired our name today,"},{"speaker":"Ali Wing","startTime":685.214,"endTime":689.857,"body":"Oobli, it's an inspiration of a story"},{"speaker":"Ali Wing","startTime":685.214,"endTime":689.857,"body":"we've learned about local villages"},{"speaker":"Ali Wing","startTime":689.857,"endTime":694.031,"body":"in communities around, places where"},{"speaker":"Ali Wing","startTime":689.857,"endTime":694.031,"body":"sweet proteins were first found, and"},{"speaker":"Ali Wing","startTime":694.036,"endTime":697.2,"body":"particularly this one that they've"},{"speaker":"Ali Wing","startTime":694.036,"endTime":697.2,"body":"called the Oobli Fruit Sweet protein."},{"speaker":"Ali Wing","startTime":697.99,"endTime":698.97,"body":"Or the Oobli fruit."},{"speaker":"Ali Wing","startTime":699.39,"endTime":703.48,"body":"And that is, it's a French,"},{"speaker":"Ali Wing","startTime":699.39,"endTime":703.48,"body":"speaking African village, and"},{"speaker":"Ali Wing","startTime":703.48,"endTime":707.61,"body":"\"Oubli\" French word different than"},{"speaker":"Ali Wing","startTime":703.48,"endTime":707.61,"body":"our spelling means forgetfulness."},{"speaker":"Ali Wing","startTime":707.91,"endTime":712.08,"body":"And the colloquial story about this"},{"speaker":"Ali Wing","startTime":707.91,"endTime":712.08,"body":"particular fruit, is that it's so"},{"speaker":"Ali Wing","startTime":712.085,"endTime":713.55,"body":"sweet, you forget your mother's milk."},{"speaker":"Ali Wing","startTime":713.73,"endTime":716.76,"body":"And so there was this discovery"},{"speaker":"Ali Wing","startTime":713.73,"endTime":716.76,"body":"and that was the story, and that's"},{"speaker":"Ali Wing","startTime":716.76,"endTime":717.9,"body":"our inspiration for our name."},{"speaker":"Tom Raftery","startTime":718.77,"endTime":720.09,"body":"Nice, nice, nice, nice."},{"speaker":"Tom Raftery","startTime":720.66,"endTime":724.35,"body":"And what do sweet proteins taste like?"},{"speaker":"Tom Raftery","startTime":724.35,"endTime":729.165,"body":"Are they just tastes like sugar or do they"},{"speaker":"Tom Raftery","startTime":724.35,"endTime":729.165,"body":"have some other kind of flavor or taste"},{"speaker":"Tom Raftery","startTime":729.165,"endTime":732.735,"body":"on them, or does it diff differ from the"},{"speaker":"Tom Raftery","startTime":729.165,"endTime":732.735,"body":"half a dozen that you've worked with?"},{"speaker":"Ali Wing","startTime":734.475,"endTime":737.625,"body":"They do, they compared to"},{"speaker":"Ali Wing","startTime":734.475,"endTime":737.625,"body":"each other, they're pretty similar."},{"speaker":"Ali Wing","startTime":737.955,"endTime":742.485,"body":"Actually, when we use them in combination,"},{"speaker":"Ali Wing","startTime":737.955,"endTime":742.485,"body":"they're even better as a mimic to sugar."},{"speaker":"Ali Wing","startTime":742.485,"endTime":745.905,"body":"So there's something interesting there,"},{"speaker":"Ali Wing","startTime":742.485,"endTime":745.905,"body":"which is I'll, I'll get into a little bit."},{"speaker":"Ali Wing","startTime":746.265,"endTime":749.415,"body":"But I would say they evolved"},{"speaker":"Ali Wing","startTime":746.265,"endTime":749.415,"body":"as a trickster sugar."},{"speaker":"Ali Wing","startTime":749.415,"endTime":754.035,"body":"So they're very good at tricking"},{"speaker":"Ali Wing","startTime":749.415,"endTime":754.035,"body":"us, you know, gorillas, apes, and"},{"speaker":"Ali Wing","startTime":754.035,"endTime":755.475,"body":"humans in thinking they're sugar."},{"speaker":"Ali Wing","startTime":756.285,"endTime":760.845,"body":"But we've been eating sugar in our diets,"},{"speaker":"Ali Wing","startTime":756.285,"endTime":760.845,"body":"particularly humans for a long, long time."},{"speaker":"Ali Wing","startTime":760.845,"endTime":761.115,"body":"Right?"},{"speaker":"Ali Wing","startTime":761.115,"endTime":765.705,"body":"So we are kind of a fine-tuned instrument"},{"speaker":"Ali Wing","startTime":761.115,"endTime":765.705,"body":"when it comes to sugar and we know"},{"speaker":"Ali Wing","startTime":765.705,"endTime":767.385,"body":"it the moment it, it hits our tongue."},{"speaker":"Ali Wing","startTime":767.895,"endTime":772.245,"body":"So when we do the clinical evaluation"},{"speaker":"Ali Wing","startTime":767.895,"endTime":772.245,"body":"of sugar, we're looking at kind"},{"speaker":"Ali Wing","startTime":772.245,"endTime":777.195,"body":"of a, hedonic scale of sugar and"},{"speaker":"Ali Wing","startTime":772.245,"endTime":777.195,"body":"sort of how it actually, the,"},{"speaker":"Ali Wing","startTime":777.195,"endTime":778.875,"body":"the curve, the Gaussian curve of."},{"speaker":"Ali Wing","startTime":779.8,"endTime":780.915,"body":"Um, in our taste profile."},{"speaker":"Ali Wing","startTime":781.245,"endTime":786.012,"body":"And what I can tell you is, because the"},{"speaker":"Ali Wing","startTime":781.245,"endTime":786.012,"body":"molecular process of sweet proteins is"},{"speaker":"Ali Wing","startTime":786.012,"endTime":789.552,"body":"slightly different, if you're a sugar,"},{"speaker":"Ali Wing","startTime":786.012,"endTime":789.552,"body":"uh, sugar alternative that we know in"},{"speaker":"Ali Wing","startTime":789.557,"endTime":793.662,"body":"our modern diets today, you're a small"},{"speaker":"Ali Wing","startTime":789.557,"endTime":793.662,"body":"molecule and the moment you hit your"},{"speaker":"Ali Wing","startTime":793.662,"endTime":795.522,"body":"tongue you actually are absorbing."},{"speaker":"Ali Wing","startTime":795.522,"endTime":796.812,"body":"So it's instantaneous."},{"speaker":"Ali Wing","startTime":796.812,"endTime":798.942,"body":"That's sort of that hit we love in sugar."},{"speaker":"Ali Wing","startTime":799.392,"endTime":803.515,"body":"A sweet protein actually is a protein"},{"speaker":"Ali Wing","startTime":799.392,"endTime":803.515,"body":"and it binds to the taste receptors."},{"speaker":"Ali Wing","startTime":803.52,"endTime":804.725,"body":"Now, for you and I."},{"speaker":"Ali Wing","startTime":805.285,"endTime":807.025,"body":"That depends on our sugar sensitivity."},{"speaker":"Ali Wing","startTime":807.025,"endTime":808.705,"body":"It's about a one second delay."},{"speaker":"Ali Wing","startTime":808.885,"endTime":811.585,"body":"So if you're really sensitive,"},{"speaker":"Ali Wing","startTime":808.885,"endTime":811.585,"body":"you're likely to notice that."},{"speaker":"Ali Wing","startTime":811.995,"endTime":816.345,"body":"And most people who are used to more sugar"},{"speaker":"Ali Wing","startTime":811.995,"endTime":816.345,"body":"on their diet, um, will notice a slight"},{"speaker":"Ali Wing","startTime":816.345,"endTime":820.065,"body":"delay, which is one of the reasons we"},{"speaker":"Ali Wing","startTime":816.345,"endTime":820.065,"body":"often leave about a gram of agave or some"},{"speaker":"Ali Wing","startTime":820.065,"endTime":822.195,"body":"clean sugar in a lot of our products."},{"speaker":"Ali Wing","startTime":822.525,"endTime":825.495,"body":"It's just really to give you that"},{"speaker":"Ali Wing","startTime":822.525,"endTime":825.495,"body":"immediate, because it takes just a"},{"speaker":"Ali Wing","startTime":825.495,"endTime":828.045,"body":"second, for the proteins to bind."},{"speaker":"Ali Wing","startTime":828.585,"endTime":831.105,"body":"Uh, and then the rest of it is"},{"speaker":"Ali Wing","startTime":828.585,"endTime":831.105,"body":"sort of mimicking the curve."},{"speaker":"Ali Wing","startTime":831.21,"endTime":832.56,"body":"Proteins are very good at it."},{"speaker":"Ali Wing","startTime":832.95,"endTime":836.34,"body":"I would say, you know, they're probably"},{"speaker":"Ali Wing","startTime":832.95,"endTime":836.34,"body":"better than anything we've seen as"},{"speaker":"Ali Wing","startTime":836.34,"endTime":838.14,"body":"a sugar alternative at mimicking it."},{"speaker":"Ali Wing","startTime":838.53,"endTime":841.2,"body":"And the thing that I get the"},{"speaker":"Ali Wing","startTime":838.53,"endTime":841.2,"body":"most excited about is because"},{"speaker":"Ali Wing","startTime":841.205,"endTime":844.32,"body":"all these plants and berries were"},{"speaker":"Ali Wing","startTime":841.205,"endTime":844.32,"body":"working on this simultaneously."},{"speaker":"Ali Wing","startTime":844.89,"endTime":848.01,"body":"Actually when you start combining them,"},{"speaker":"Ali Wing","startTime":844.89,"endTime":848.01,"body":"they're even closer at it cuz they"},{"speaker":"Ali Wing","startTime":848.015,"endTime":850.86,"body":"were each kind of trying to tackle"},{"speaker":"Ali Wing","startTime":848.015,"endTime":850.86,"body":"the problem a little bit differently."},{"speaker":"Ali Wing","startTime":850.86,"endTime":854.01,"body":"So they round out that Gaussian"},{"speaker":"Ali Wing","startTime":850.86,"endTime":854.01,"body":"curve a little bit better together."},{"speaker":"Ali Wing","startTime":854.25,"endTime":855.36,"body":"So that's the fun."},{"speaker":"Ali Wing","startTime":855.84,"endTime":861.415,"body":"But of course taste is the ultimate proof"},{"speaker":"Ali Wing","startTime":855.84,"endTime":861.415,"body":"and we encourage people to try our first"},{"speaker":"Ali Wing","startTime":861.685,"endTime":863.215,"body":"products that are out, which is chocolate."},{"speaker":"Ali Wing","startTime":863.605,"endTime":864.745,"body":"and drinks are coming soon."},{"speaker":"Tom Raftery","startTime":865.915,"endTime":866.455,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":866.455,"endTime":866.935,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":867.415,"endTime":874.825,"body":"And I know that when we eat sugar,"},{"speaker":"Tom Raftery","startTime":867.415,"endTime":874.825,"body":"it goes into our bloodstream."},{"speaker":"Tom Raftery","startTime":875.065,"endTime":879.085,"body":"That kind of hits a feedback loop"},{"speaker":"Tom Raftery","startTime":875.065,"endTime":879.085,"body":"somewhere in our, in our brain, which"},{"speaker":"Tom Raftery","startTime":879.085,"endTime":880.585,"body":"says, okay, you've had enough sugar."},{"speaker":"Tom Raftery","startTime":880.585,"endTime":881.515,"body":"Now stop eating."},{"speaker":"Tom Raftery","startTime":882.715,"endTime":887.005,"body":"Does that happen as well when"},{"speaker":"Tom Raftery","startTime":882.715,"endTime":887.005,"body":"you take non sugary sweet foods."},{"speaker":"Tom Raftery","startTime":887.005,"endTime":889.765,"body":"Is that, I mean, we don't have"},{"speaker":"Tom Raftery","startTime":887.005,"endTime":889.765,"body":"that blood chemistry going on."},{"speaker":"Tom Raftery","startTime":889.765,"endTime":891.685,"body":"Is it just from the, the taste buds?"},{"speaker":"Ali Wing","startTime":892.885,"endTime":893.065,"body":"Yeah."},{"speaker":"Ali Wing","startTime":893.065,"endTime":897.055,"body":"I mean the taste buds are really"},{"speaker":"Ali Wing","startTime":893.065,"endTime":897.055,"body":"the satisfaction piece, right?"},{"speaker":"Ali Wing","startTime":897.06,"endTime":898.795,"body":"That's where we experience it."},{"speaker":"Ali Wing","startTime":899.275,"endTime":903.775,"body":"The blood sugar is sort of the, uh, most"},{"speaker":"Ali Wing","startTime":899.275,"endTime":903.775,"body":"would argue in our modern day diet, we've"},{"speaker":"Ali Wing","startTime":904.065,"endTime":905.995,"body":"kind of lost our guidance on that sensory."},{"speaker":"Ali Wing","startTime":905.995,"endTime":908.075,"body":"Like we don't necessarily"},{"speaker":"Ali Wing","startTime":905.995,"endTime":908.075,"body":"stop when we need to."},{"speaker":"Ali Wing","startTime":908.395,"endTime":911.59,"body":"But all you have to do is give it to a"},{"speaker":"Ali Wing","startTime":908.395,"endTime":911.59,"body":"five year old and see the effect, right?"},{"speaker":"Ali Wing","startTime":911.62,"endTime":914.05,"body":"Um, it's that blood sugar up and down."},{"speaker":"Ali Wing","startTime":914.41,"endTime":918.1,"body":"And so yeah, this is a lot more like"},{"speaker":"Ali Wing","startTime":914.41,"endTime":918.1,"body":"eating a keto friendly diet, right?"},{"speaker":"Ali Wing","startTime":918.1,"endTime":921.91,"body":"You're not gonna have that up and down,"},{"speaker":"Ali Wing","startTime":918.1,"endTime":921.91,"body":"but it is your food, depending on what"},{"speaker":"Ali Wing","startTime":921.91,"endTime":926.89,"body":"you're putting in your body as a source"},{"speaker":"Ali Wing","startTime":921.91,"endTime":926.89,"body":"of energy, it's just gonna be less of a, a"},{"speaker":"Ali Wing","startTime":927.41,"endTime":932.45,"body":"sort of spiking experience, which is what"},{"speaker":"Ali Wing","startTime":927.41,"endTime":932.45,"body":"sugar in its pure form actually creates."},{"speaker":"Tom Raftery","startTime":933.5,"endTime":933.81,"body":"Okay."},{"speaker":"Tom Raftery","startTime":934.23,"endTime":938.045,"body":"One of the other sugar alternatives"},{"speaker":"Tom Raftery","startTime":934.23,"endTime":938.045,"body":"that a lot of people will have"},{"speaker":"Tom Raftery","startTime":938.045,"endTime":943.445,"body":"heard of is aspartame, and"},{"speaker":"Tom Raftery","startTime":938.045,"endTime":943.445,"body":"that's made from amino acids."},{"speaker":"Tom Raftery","startTime":943.445,"endTime":943.745,"body":"Right?"},{"speaker":"Tom Raftery","startTime":943.745,"endTime":947.675,"body":"So what's, what's the difference"},{"speaker":"Tom Raftery","startTime":943.745,"endTime":947.675,"body":"between that and your proteins?"},{"speaker":"Tom Raftery","startTime":947.705,"endTime":948.725,"body":"The sweet proteins."},{"speaker":"Ali Wing","startTime":949.655,"endTime":952.295,"body":"Every sugar alternative"},{"speaker":"Ali Wing","startTime":949.655,"endTime":952.295,"body":"that you know of today."},{"speaker":"Ali Wing","startTime":952.565,"endTime":957.395,"body":"Aspertame, stevia, whether they're"},{"speaker":"Ali Wing","startTime":952.565,"endTime":957.395,"body":"natural or chemicals, sugar alcohols,"},{"speaker":"Ali Wing","startTime":957.395,"endTime":959.885,"body":"tagatose, they're all small molecules."},{"speaker":"Ali Wing","startTime":961.25,"endTime":962.66,"body":"Proteins are large molecules."},{"speaker":"Ali Wing","startTime":962.81,"endTime":965.78,"body":"And so fundamentally, just from"},{"speaker":"Ali Wing","startTime":962.81,"endTime":965.78,"body":"a sort of, we go back to biology"},{"speaker":"Ali Wing","startTime":965.78,"endTime":968.69,"body":"1 0 1, our bodies are 50%."},{"speaker":"Ali Wing","startTime":968.69,"endTime":973.22,"body":"Our body weight are made up of proteins,"},{"speaker":"Ali Wing","startTime":968.69,"endTime":973.22,"body":"and the way our body digests and"},{"speaker":"Ali Wing","startTime":973.22,"endTime":977.3,"body":"uses proteins is just biologically"},{"speaker":"Ali Wing","startTime":973.22,"endTime":977.3,"body":"different than any small molecule"},{"speaker":"Ali Wing","startTime":977.305,"endTime":978.56,"body":"because it's a large molecule."},{"speaker":"Ali Wing","startTime":978.62,"endTime":982.82,"body":"And how that works is right after you"},{"speaker":"Ali Wing","startTime":978.62,"endTime":982.82,"body":"eat it, right after it's in your mouth"},{"speaker":"Ali Wing","startTime":982.82,"endTime":987.88,"body":"and you start to swallow it, it unfolds"},{"speaker":"Ali Wing","startTime":982.82,"endTime":987.88,"body":"and the way it moves through your system"},{"speaker":"Ali Wing","startTime":988.21,"endTime":991.69,"body":"is very different than a small molecule"},{"speaker":"Ali Wing","startTime":988.21,"endTime":991.69,"body":"that's absorbed and then interacting"},{"speaker":"Ali Wing","startTime":991.695,"endTime":995.69,"body":"with your blood glucose system throughout"},{"speaker":"Ali Wing","startTime":991.695,"endTime":995.69,"body":"your entire digestive system and then in"},{"speaker":"Ali Wing","startTime":995.69,"endTime":1000.82,"body":"your gut microbiome with different effect"},{"speaker":"Ali Wing","startTime":995.69,"endTime":1000.82,"body":"depending on if it's a, um, artificial"},{"speaker":"Ali Wing","startTime":1000.825,"endTime":1004.03,"body":"or made never been in your body before."},{"speaker":"Ali Wing","startTime":1004.12,"endTime":1006.22,"body":"Um, those are some of the"},{"speaker":"Ali Wing","startTime":1004.12,"endTime":1006.22,"body":"complexities that some of the sugar"},{"speaker":"Ali Wing","startTime":1006.22,"endTime":1007.87,"body":"alternatives are managing through."},{"speaker":"Ali Wing","startTime":1008.17,"endTime":1011.38,"body":"Proteins, you know, been around,"},{"speaker":"Ali Wing","startTime":1008.17,"endTime":1011.38,"body":"we've been eating 'em as long"},{"speaker":"Ali Wing","startTime":1011.38,"endTime":1012.97,"body":"as humans have been around."},{"speaker":"Ali Wing","startTime":1013.36,"endTime":1017.04,"body":"And the reality is, is they function"},{"speaker":"Ali Wing","startTime":1013.36,"endTime":1017.04,"body":"in your body just very differently."},{"speaker":"Ali Wing","startTime":1017.529,"endTime":1020.719,"body":"And the, example I'll give you is"},{"speaker":"Ali Wing","startTime":1017.529,"endTime":1020.719,"body":"that, okay, so that sweetness that"},{"speaker":"Ali Wing","startTime":1020.719,"endTime":1024.889,"body":"triggers your brain, the moment"},{"speaker":"Ali Wing","startTime":1020.719,"endTime":1024.889,"body":"it unfolds, there is no sweetness."},{"speaker":"Ali Wing","startTime":1024.889,"endTime":1026.809,"body":"So there's nothing"},{"speaker":"Ali Wing","startTime":1024.889,"endTime":1026.809,"body":"triggering that in your body."},{"speaker":"Ali Wing","startTime":1026.809,"endTime":1030.019,"body":"It's digesting as if you had any"},{"speaker":"Ali Wing","startTime":1026.809,"endTime":1030.019,"body":"other protein going through your body."},{"speaker":"Tom Raftery","startTime":1031.435,"endTime":1031.735,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1031.735,"endTime":1037.825,"body":"And why are sweet proteins"},{"speaker":"Tom Raftery","startTime":1031.735,"endTime":1037.825,"body":"important for improving our health?"},{"speaker":"Ali Wing","startTime":1040.175,"endTime":1042.815,"body":"Well today is what's US numbers."},{"speaker":"Ali Wing","startTime":1044.21,"endTime":1048.5,"body":"Actually, north American numbers are"},{"speaker":"Ali Wing","startTime":1044.21,"endTime":1048.5,"body":"about 40% pre-diabetic, and obese we're"},{"speaker":"Ali Wing","startTime":1048.59,"endTime":1051.47,"body":"about 20%, almost 22% now in kids."},{"speaker":"Ali Wing","startTime":1052.34,"endTime":1056.267,"body":"This is pretty much the same numbers"},{"speaker":"Ali Wing","startTime":1052.34,"endTime":1056.267,"body":"throughout Latin America, Even countries"},{"speaker":"Ali Wing","startTime":1056.267,"endTime":1057.917,"body":"that we think of as super healthy."},{"speaker":"Ali Wing","startTime":1057.977,"endTime":1063.467,"body":"Um, I think of Japan as one of those"},{"speaker":"Ali Wing","startTime":1057.977,"endTime":1063.467,"body":"is almost up to 18 to 20% pre-diabetic."},{"speaker":"Ali Wing","startTime":1064.097,"endTime":1067.797,"body":"The reality is, is when you look at"},{"speaker":"Ali Wing","startTime":1064.097,"endTime":1067.797,"body":"a global view of our modern diet,"},{"speaker":"Ali Wing","startTime":1069.007,"endTime":1073.427,"body":"sugar has become, it's not the sole"},{"speaker":"Ali Wing","startTime":1069.007,"endTime":1073.427,"body":"culprit of either of those things, but"},{"speaker":"Ali Wing","startTime":1073.427,"endTime":1077.147,"body":"it's a chief culprit and it's become"},{"speaker":"Ali Wing","startTime":1073.427,"endTime":1077.147,"body":"recklessly abundant in our diet."},{"speaker":"Ali Wing","startTime":1077.387,"endTime":1082.517,"body":"And we seem to be biologically designed to"},{"speaker":"Ali Wing","startTime":1077.387,"endTime":1082.517,"body":"love our sugar and therefore crave it in"},{"speaker":"Ali Wing","startTime":1082.517,"endTime":1084.467,"body":"more and more doses throughout the world."},{"speaker":"Ali Wing","startTime":1084.707,"endTime":1085.007,"body":"Right?"},{"speaker":"Ali Wing","startTime":1086.087,"endTime":1088.247,"body":"But our body can't handle"},{"speaker":"Ali Wing","startTime":1086.087,"endTime":1088.247,"body":"its reckless amounts."},{"speaker":"Ali Wing","startTime":1088.667,"endTime":1090.317,"body":"It's a little bit like fossil fuel."},{"speaker":"Ali Wing","startTime":1090.377,"endTime":1092.157,"body":"We know it's a super important crop."},{"speaker":"Ali Wing","startTime":1092.937,"endTime":1095.657,"body":"But we need to upgrade its"},{"speaker":"Ali Wing","startTime":1092.937,"endTime":1095.657,"body":"role and use it differently."},{"speaker":"Ali Wing","startTime":1095.717,"endTime":1099.347,"body":"Sweet Proteins can make it an input"},{"speaker":"Ali Wing","startTime":1095.717,"endTime":1099.347,"body":"to a fermentation process and the"},{"speaker":"Ali Wing","startTime":1099.347,"endTime":1103.037,"body":"output product be something that"},{"speaker":"Ali Wing","startTime":1099.347,"endTime":1103.037,"body":"gives us a lot less load in our body."},{"speaker":"Ali Wing","startTime":1103.427,"endTime":1105.527,"body":"And that's the goal"},{"speaker":"Ali Wing","startTime":1103.427,"endTime":1105.527,"body":"really for Sweet proteins."},{"speaker":"Tom Raftery","startTime":1106.327,"endTime":1106.627,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1106.632,"endTime":1110.227,"body":"Well, interesting that you mentioned"},{"speaker":"Tom Raftery","startTime":1106.632,"endTime":1110.227,"body":"fossil fuels, given this is the"},{"speaker":"Tom Raftery","startTime":1110.257,"endTime":1114.247,"body":"Climate Confident Podcast and we"},{"speaker":"Tom Raftery","startTime":1110.257,"endTime":1114.247,"body":"haven't really mentioned, why this"},{"speaker":"Tom Raftery","startTime":1114.247,"endTime":1116.377,"body":"is important for climate as well."},{"speaker":"Tom Raftery","startTime":1116.377,"endTime":1117.767,"body":"So talk to me a little bit about that."},{"speaker":"Ali Wing","startTime":1119.137,"endTime":1122.197,"body":"I think there's three legs"},{"speaker":"Ali Wing","startTime":1119.137,"endTime":1122.197,"body":"to stand on in sustainability for"},{"speaker":"Ali Wing","startTime":1122.197,"endTime":1123.577,"body":"what we're doing with sweet proteins."},{"speaker":"Ali Wing","startTime":1124.477,"endTime":1126.727,"body":"Sweet proteins, first of all,"},{"speaker":"Ali Wing","startTime":1124.477,"endTime":1126.727,"body":"they, they're natural, right?"},{"speaker":"Ali Wing","startTime":1126.787,"endTime":1128.617,"body":"They come from the planet,"},{"speaker":"Ali Wing","startTime":1126.787,"endTime":1128.617,"body":"fruits and berries."},{"speaker":"Ali Wing","startTime":1129.277,"endTime":1132.967,"body":"But as I said earlier, they, they come"},{"speaker":"Ali Wing","startTime":1129.277,"endTime":1132.967,"body":"from very precious ecosystems, right?"},{"speaker":"Ali Wing","startTime":1132.972,"endTime":1135.337,"body":"So we wouldn't wanna"},{"speaker":"Ali Wing","startTime":1132.972,"endTime":1135.337,"body":"agriculturally produce them."},{"speaker":"Ali Wing","startTime":1135.487,"endTime":1140.647,"body":"And so it's really the marriage of sweet"},{"speaker":"Ali Wing","startTime":1135.487,"endTime":1140.647,"body":"proteins from nature and using precision"},{"speaker":"Ali Wing","startTime":1140.647,"endTime":1145.027,"body":"fermentation that that yields this"},{"speaker":"Ali Wing","startTime":1140.647,"endTime":1145.027,"body":"sort of climate positive sustainability"},{"speaker":"Ali Wing","startTime":1145.727,"endTime":1146.677,"body":"position of what we're doing."},{"speaker":"Ali Wing","startTime":1147.477,"endTime":1151.267,"body":"And the short version is sort"},{"speaker":"Ali Wing","startTime":1147.477,"endTime":1151.267,"body":"of three different factors."},{"speaker":"Ali Wing","startTime":1151.267,"endTime":1155.857,"body":"One sweet proteins are 2000"},{"speaker":"Ali Wing","startTime":1151.267,"endTime":1155.857,"body":"to 5,000 times sweeter on a"},{"speaker":"Ali Wing","startTime":1155.857,"endTime":1157.327,"body":"weight, weight basis than sugar."},{"speaker":"Ali Wing","startTime":1157.537,"endTime":1159.127,"body":"So a little goes a long way."},{"speaker":"Ali Wing","startTime":1160.207,"endTime":1166.147,"body":"And the translation of that is we can use"},{"speaker":"Ali Wing","startTime":1160.207,"endTime":1166.147,"body":"sugar now as an input to a fermentation"},{"speaker":"Ali Wing","startTime":1166.157,"endTime":1170.437,"body":"process that can produce enough sweet"},{"speaker":"Ali Wing","startTime":1166.157,"endTime":1170.437,"body":"protein for a multiplication of what"},{"speaker":"Ali Wing","startTime":1170.437,"endTime":1171.697,"body":"we could ever do with that sugar."},{"speaker":"Ali Wing","startTime":1171.937,"endTime":1172.237,"body":"Right?"},{"speaker":"Ali Wing","startTime":1172.237,"endTime":1173.917,"body":"So with just pure crop yield."},{"speaker":"Ali Wing","startTime":1174.427,"endTime":1180.367,"body":"An example is that for about every"},{"speaker":"Ali Wing","startTime":1174.427,"endTime":1180.367,"body":"1% sugar cane, 1% reduction in use of"},{"speaker":"Ali Wing","startTime":1180.367,"endTime":1185.637,"body":"sugar is about 650,000 acres, and I'm"},{"speaker":"Ali Wing","startTime":1180.367,"endTime":1185.637,"body":"sure you're super aware, but sugar"},{"speaker":"Ali Wing","startTime":1185.637,"endTime":1190.462,"body":"cane has been on top most harmful"},{"speaker":"Ali Wing","startTime":1185.637,"endTime":1190.462,"body":"crop, you know, list for a long time."},{"speaker":"Ali Wing","startTime":1190.772,"endTime":1191.332,"body":"Mm-hmm."},{"speaker":"Ali Wing","startTime":1191.452,"endTime":1193.912,"body":"And it's again, not the"},{"speaker":"Ali Wing","startTime":1191.452,"endTime":1193.912,"body":"inherent bad of sugar cane."},{"speaker":"Ali Wing","startTime":1193.972,"endTime":1196.942,"body":"I'm actually a big proponent that"},{"speaker":"Ali Wing","startTime":1193.972,"endTime":1196.942,"body":"it's an important crop, just like we"},{"speaker":"Ali Wing","startTime":1196.942,"endTime":1200.752,"body":"think of fossil fuel, it's more what"},{"speaker":"Ali Wing","startTime":1196.942,"endTime":1200.752,"body":"we've done with it and where we're"},{"speaker":"Ali Wing","startTime":1200.757,"endTime":1204.862,"body":"doing it to, to produce as much as we"},{"speaker":"Ali Wing","startTime":1200.757,"endTime":1204.862,"body":"are so we can change that equation."},{"speaker":"Ali Wing","startTime":1204.862,"endTime":1205.792,"body":"I think that's number one."},{"speaker":"Ali Wing","startTime":1206.092,"endTime":1209.992,"body":"I think number two is, and this is"},{"speaker":"Ali Wing","startTime":1206.092,"endTime":1209.992,"body":"a gift not unique to Oobli, but to"},{"speaker":"Ali Wing","startTime":1209.992,"endTime":1215.872,"body":"anybody doing precision fermentation, is"},{"speaker":"Ali Wing","startTime":1209.992,"endTime":1215.872,"body":"fermentation is pretty, open to different"},{"speaker":"Ali Wing","startTime":1215.872,"endTime":1217.792,"body":"types of sugar feed stocks, right?"},{"speaker":"Ali Wing","startTime":1217.792,"endTime":1220.642,"body":"So any fermentation environment,"},{"speaker":"Ali Wing","startTime":1217.792,"endTime":1220.642,"body":"whether you're doing beer or wine"},{"speaker":"Ali Wing","startTime":1220.642,"endTime":1225.382,"body":"or precision fermentation, you're"},{"speaker":"Ali Wing","startTime":1220.642,"endTime":1225.382,"body":"feeding something for yeast to produce"},{"speaker":"Ali Wing","startTime":1225.382,"endTime":1228.832,"body":"mostly yeast, not always yeast, to"},{"speaker":"Ali Wing","startTime":1225.382,"endTime":1228.832,"body":"produce what it's going to produce."},{"speaker":"Ali Wing","startTime":1229.612,"endTime":1232.892,"body":"And in the case of, sweet"},{"speaker":"Ali Wing","startTime":1229.612,"endTime":1232.892,"body":"Proteins and Oobli Sweet Proteins,"},{"speaker":"Ali Wing","startTime":1232.892,"endTime":1234.132,"body":"we're using a Pichia yeast."},{"speaker":"Ali Wing","startTime":1234.652,"endTime":1236.432,"body":"We feed it with a sugar stock, right?"},{"speaker":"Ali Wing","startTime":1236.672,"endTime":1241.082,"body":"But that sugar stock isn't dependent upon"},{"speaker":"Ali Wing","startTime":1236.672,"endTime":1241.082,"body":"a particular type of sugar stock, which"},{"speaker":"Ali Wing","startTime":1241.082,"endTime":1245.222,"body":"means that we can do local production very"},{"speaker":"Ali Wing","startTime":1241.082,"endTime":1245.222,"body":"effectively and efficiently by region."},{"speaker":"Ali Wing","startTime":1245.582,"endTime":1250.112,"body":"So if sugar beets in Europe is the best"},{"speaker":"Ali Wing","startTime":1245.582,"endTime":1250.112,"body":"crop and keeps it in that region, I"},{"speaker":"Ali Wing","startTime":1250.112,"endTime":1251.672,"body":"don't have to move it all over the world."},{"speaker":"Ali Wing","startTime":1252.152,"endTime":1255.477,"body":"So localized production on an"},{"speaker":"Ali Wing","startTime":1252.152,"endTime":1255.477,"body":"efficient scale, I think is the"},{"speaker":"Ali Wing","startTime":1255.477,"endTime":1257.874,"body":"big next climate, opportunity."},{"speaker":"Ali Wing","startTime":1258.144,"endTime":1262.569,"body":"And then the third, of course, is"},{"speaker":"Ali Wing","startTime":1258.144,"endTime":1262.569,"body":"just this whole notion of yield."},{"speaker":"Ali Wing","startTime":1262.719,"endTime":1265.809,"body":"We can actually do a lot"},{"speaker":"Ali Wing","startTime":1262.719,"endTime":1265.809,"body":"more with a lot less."},{"speaker":"Ali Wing","startTime":1265.869,"endTime":1266.479,"body":"Mm-hmm."},{"speaker":"Ali Wing","startTime":1266.559,"endTime":1269.469,"body":"Um, and that has a waterfall effect"},{"speaker":"Ali Wing","startTime":1266.559,"endTime":1269.469,"body":"in most parts of our supply chain."},{"speaker":"Tom Raftery","startTime":1270.609,"endTime":1270.999,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1271.719,"endTime":1277.059,"body":"And what does the sweet protein that"},{"speaker":"Tom Raftery","startTime":1271.719,"endTime":1277.059,"body":"you guys produce, just from a practical"},{"speaker":"Tom Raftery","startTime":1277.064,"endTime":1278.829,"body":"perspective, what does it look like?"},{"speaker":"Tom Raftery","startTime":1278.829,"endTime":1283.179,"body":"Is it a syrup, is it a"},{"speaker":"Tom Raftery","startTime":1278.829,"endTime":1283.179,"body":"paste, is it a tablet?"},{"speaker":"Tom Raftery","startTime":1283.239,"endTime":1284.649,"body":"You know, how, what, what is it?"},{"speaker":"Ali Wing","startTime":1285.879,"endTime":1291.014,"body":"It can be any of those things,"},{"speaker":"Ali Wing","startTime":1285.879,"endTime":1291.014,"body":"but typically for us it's like a powder."},{"speaker":"Ali Wing","startTime":1291.014,"endTime":1296.504,"body":"So it's for the average person if I had"},{"speaker":"Ali Wing","startTime":1291.014,"endTime":1296.504,"body":"a little, you know, cup of sugar and a"},{"speaker":"Ali Wing","startTime":1296.509,"endTime":1300.884,"body":"cup of sweet protein, um, if you just"},{"speaker":"Ali Wing","startTime":1296.509,"endTime":1300.884,"body":"looked at it, you'd think I was carrying"},{"speaker":"Ali Wing","startTime":1300.884,"endTime":1302.504,"body":"around a cup of sugar, maybe, right?"},{"speaker":"Ali Wing","startTime":1302.509,"endTime":1303.404,"body":"Or a white powder."},{"speaker":"Ali Wing","startTime":1303.584,"endTime":1303.854,"body":"Right?"},{"speaker":"Ali Wing","startTime":1303.854,"endTime":1307.184,"body":"You don't really know what it is, but"},{"speaker":"Ali Wing","startTime":1303.854,"endTime":1307.184,"body":"that's actually just more a function of"},{"speaker":"Ali Wing","startTime":1307.634,"endTime":1312.674,"body":"right now how we find using it in foods"},{"speaker":"Ali Wing","startTime":1307.634,"endTime":1312.674,"body":"is actually its easiest application."},{"speaker":"Ali Wing","startTime":1312.674,"endTime":1315.524,"body":"And that's probably because we're"},{"speaker":"Ali Wing","startTime":1312.674,"endTime":1315.524,"body":"generally replacing sugar, which is"},{"speaker":"Ali Wing","startTime":1315.524,"endTime":1317.324,"body":"generally in a powder form, right?"},{"speaker":"Ali Wing","startTime":1317.744,"endTime":1321.764,"body":"There are instances that may argue"},{"speaker":"Ali Wing","startTime":1317.744,"endTime":1321.764,"body":"that we do it in a liquid and there"},{"speaker":"Ali Wing","startTime":1321.764,"endTime":1325.844,"body":"are instances that we may actually"},{"speaker":"Ali Wing","startTime":1321.764,"endTime":1325.844,"body":"bulk it eventually and do something"},{"speaker":"Ali Wing","startTime":1325.844,"endTime":1327.584,"body":"in other forms, like a pill."},{"speaker":"Ali Wing","startTime":1327.884,"endTime":1329.234,"body":"We haven't gotten there yet."},{"speaker":"Ali Wing","startTime":1329.384,"endTime":1333.794,"body":"And that all really exists as a function"},{"speaker":"Ali Wing","startTime":1329.384,"endTime":1333.794,"body":"of what we call our downstream process."},{"speaker":"Ali Wing","startTime":1333.794,"endTime":1335.472,"body":"So, upstream."},{"speaker":"Ali Wing","startTime":1335.472,"endTime":1339.762,"body":"We developed the strain that teaches"},{"speaker":"Ali Wing","startTime":1335.472,"endTime":1339.762,"body":"our yeast how to make this, and then"},{"speaker":"Ali Wing","startTime":1339.762,"endTime":1344.892,"body":"we brew it, which is the fermentation"},{"speaker":"Ali Wing","startTime":1339.762,"endTime":1344.892,"body":"process, and then we actually separate"},{"speaker":"Ali Wing","startTime":1344.892,"endTime":1348.462,"body":"it so that we only have the DNA that"},{"speaker":"Ali Wing","startTime":1344.892,"endTime":1348.462,"body":"came from nature, the sweet protein"},{"speaker":"Ali Wing","startTime":1348.462,"endTime":1350.142,"body":"separate from the brew or the broth."},{"speaker":"Ali Wing","startTime":1350.862,"endTime":1354.942,"body":"Right now, the way we do that is"},{"speaker":"Ali Wing","startTime":1350.862,"endTime":1354.942,"body":"drying it to a powder form, but"},{"speaker":"Ali Wing","startTime":1354.942,"endTime":1357.532,"body":"there are many different ways we"},{"speaker":"Ali Wing","startTime":1354.942,"endTime":1357.532,"body":"could do that downstream processing."},{"speaker":"Tom Raftery","startTime":1358.725,"endTime":1359.525,"body":"Okay, super."},{"speaker":"Tom Raftery","startTime":1360.065,"endTime":1363.755,"body":"Now you mentioned that you're"},{"speaker":"Tom Raftery","startTime":1360.065,"endTime":1363.755,"body":"producing chocolate and you're heading"},{"speaker":"Tom Raftery","startTime":1363.755,"endTime":1365.945,"body":"towards, uh, fruit drinks as well."},{"speaker":"Tom Raftery","startTime":1366.995,"endTime":1370.655,"body":"Is this something that you're going"},{"speaker":"Tom Raftery","startTime":1366.995,"endTime":1370.655,"body":"to keep unique to yourselves in"},{"speaker":"Tom Raftery","startTime":1370.655,"endTime":1377.195,"body":"Oobli, or are you going to offer your"},{"speaker":"Tom Raftery","startTime":1370.655,"endTime":1377.195,"body":"powder, liquid, whichever format to"},{"speaker":"Tom Raftery","startTime":1404.635,"endTime":1406.375,"body":"other food manufacturers as well?"},{"speaker":"Ali Wing","startTime":1407.815,"endTime":1409.795,"body":"It's a great"},{"speaker":"Ali Wing","startTime":1407.815,"endTime":1409.795,"body":"question and I get asked a lot,"},{"speaker":"Ali Wing","startTime":1409.795,"endTime":1411.685,"body":"particularly talking to investors."},{"speaker":"Ali Wing","startTime":1411.7450000000001,"endTime":1413.575,"body":"You know, are we B2C or b2?"},{"speaker":"Ali Wing","startTime":1414.0320000000002,"endTime":1420.152,"body":"And the honest answer I always say"},{"speaker":"Ali Wing","startTime":1414.0320000000002,"endTime":1420.152,"body":"is, I wake up every day to, build this"},{"speaker":"Ali Wing","startTime":1420.152,"endTime":1424.165,"body":"company to bend the global health curve"},{"speaker":"Ali Wing","startTime":1420.152,"endTime":1424.165,"body":"and do it in a planet friendly way."},{"speaker":"Ali Wing","startTime":1424.765,"endTime":1428.095,"body":"The only way to do that someday is um,"},{"speaker":"Ali Wing","startTime":1424.765,"endTime":1428.095,"body":"we're not gonna build a company that's"},{"speaker":"Ali Wing","startTime":1428.095,"endTime":1432.685,"body":"bigger than every, consumer food product"},{"speaker":"Ali Wing","startTime":1428.095,"endTime":1432.685,"body":"company out there in the world today."},{"speaker":"Ali Wing","startTime":1433.2250000000001,"endTime":1436.885,"body":"The question's kind of more timing,"},{"speaker":"Ali Wing","startTime":1433.2250000000001,"endTime":1436.885,"body":"and here's why we feel strongly about"},{"speaker":"Ali Wing","startTime":1437.265,"endTime":1442.615,"body":"introducing products now for consumers"},{"speaker":"Ali Wing","startTime":1437.265,"endTime":1442.615,"body":"and that's that we're so excited about"},{"speaker":"Ali Wing","startTime":1442.6200000000001,"endTime":1446.755,"body":"the science and what it actually can"},{"speaker":"Ali Wing","startTime":1442.6200000000001,"endTime":1446.755,"body":"do, but we still have to map it to how"},{"speaker":"Ali Wing","startTime":1446.755,"endTime":1450.505,"body":"do you have consumers understand it and"},{"speaker":"Ali Wing","startTime":1446.755,"endTime":1450.505,"body":"follow it and make sense of it in this"},{"speaker":"Ali Wing","startTime":1450.505,"endTime":1456.265,"body":"noisy world of health, and environment,"},{"speaker":"Ali Wing","startTime":1450.505,"endTime":1456.265,"body":"and food, and food choices, and all the"},{"speaker":"Ali Wing","startTime":1456.265,"endTime":1457.7350000000001,"body":"complexities that go along with that."},{"speaker":"Ali Wing","startTime":1457.885,"endTime":1460.9450000000002,"body":"And when we've looked at the market"},{"speaker":"Ali Wing","startTime":1457.885,"endTime":1460.9450000000002,"body":"and done quite a bit of studying here,"},{"speaker":"Ali Wing","startTime":1461.335,"endTime":1464.785,"body":"I always like to say we've, we've sort"},{"speaker":"Ali Wing","startTime":1461.335,"endTime":1464.785,"body":"of lost consumers in the sauce when it"},{"speaker":"Ali Wing","startTime":1464.785,"endTime":1466.645,"body":"comes to sugar and sugar alternatives."},{"speaker":"Ali Wing","startTime":1467.275,"endTime":1470.9950000000001,"body":"They're all reporting in the research,"},{"speaker":"Ali Wing","startTime":1467.275,"endTime":1470.9950000000001,"body":"three quarters, two-thirds to three"},{"speaker":"Ali Wing","startTime":1470.9950000000001,"endTime":1474.265,"body":"quarters, depending on the research, say,"},{"speaker":"Ali Wing","startTime":1470.9950000000001,"endTime":1474.265,"body":"I'm actively looking to reduce sugar."},{"speaker":"Ali Wing","startTime":1474.27,"endTime":1475.7050000000002,"body":"And that's been true for 20 years."},{"speaker":"Ali Wing","startTime":1476.305,"endTime":1480.085,"body":"And if you look at their health"},{"speaker":"Ali Wing","startTime":1476.305,"endTime":1480.085,"body":"results for the last same time"},{"speaker":"Ali Wing","startTime":1480.085,"endTime":1481.375,"body":"period, it's gotten worse."},{"speaker":"Ali Wing","startTime":1481.855,"endTime":1486.175,"body":"And the rub is kind of the 50 different"},{"speaker":"Ali Wing","startTime":1481.855,"endTime":1486.175,"body":"types of sugar in the middle, the"},{"speaker":"Ali Wing","startTime":1486.175,"endTime":1490.365,"body":"way we label it, where it shows up"},{"speaker":"Ali Wing","startTime":1486.175,"endTime":1490.365,"body":"on nutrition fact panels, or not."},{"speaker":"Ali Wing","startTime":1490.815,"endTime":1494.095,"body":"And I would say we've just generally"},{"speaker":"Ali Wing","startTime":1490.815,"endTime":1494.095,"body":"kind of lost consumers on it"},{"speaker":"Ali Wing","startTime":1494.095,"endTime":1496.915,"body":"and, and they don't know what to,"},{"speaker":"Ali Wing","startTime":1494.095,"endTime":1496.915,"body":"what to trust, what to believe."},{"speaker":"Ali Wing","startTime":1497.335,"endTime":1501.805,"body":"So really important part of our early"},{"speaker":"Ali Wing","startTime":1497.335,"endTime":1501.805,"body":"products is really engaging with the"},{"speaker":"Ali Wing","startTime":1501.805,"endTime":1506.275,"body":"consumer to introduce them less to yet"},{"speaker":"Ali Wing","startTime":1501.805,"endTime":1506.275,"body":"another sugar and sugar alternative,"},{"speaker":"Ali Wing","startTime":1506.275,"endTime":1511.255,"body":"but more to a new way to think about"},{"speaker":"Ali Wing","startTime":1506.275,"endTime":1511.255,"body":"protein because consumers actually, quite"},{"speaker":"Ali Wing","startTime":1511.285,"endTime":1513.535,"body":"opposite than sugar, trust proteins."},{"speaker":"Ali Wing","startTime":1513.835,"endTime":1516.335,"body":"And there's good reason they do cuz"},{"speaker":"Ali Wing","startTime":1513.835,"endTime":1516.335,"body":"our bodies are really good at it."},{"speaker":"Ali Wing","startTime":1516.665,"endTime":1520.405,"body":"So what we really wanna do is introduce"},{"speaker":"Ali Wing","startTime":1516.665,"endTime":1520.405,"body":"this idea that you can actually ask"},{"speaker":"Ali Wing","startTime":1520.405,"endTime":1522.325,"body":"more from your protein than just energy."},{"speaker":"Ali Wing","startTime":1522.625,"endTime":1525.265,"body":"Your protein can also satisfy"},{"speaker":"Ali Wing","startTime":1522.625,"endTime":1525.265,"body":"your sweet tooth, and let us"},{"speaker":"Ali Wing","startTime":1525.265,"endTime":1528.085,"body":"introduce you to the sweet proteins"},{"speaker":"Ali Wing","startTime":1525.265,"endTime":1528.085,"body":"that you've never met before."},{"speaker":"Ali Wing","startTime":1528.595,"endTime":1532.615,"body":"And a really important part of that is"},{"speaker":"Ali Wing","startTime":1528.595,"endTime":1532.615,"body":"introducing it directly so that they can"},{"speaker":"Ali Wing","startTime":1532.615,"endTime":1537.49,"body":"kind of have, I like to think of it as"},{"speaker":"Ali Wing","startTime":1532.615,"endTime":1537.49,"body":"the wayfinding for solving this need that"},{"speaker":"Ali Wing","startTime":1537.49,"endTime":1541.0900000000001,"body":"they have, which we hope number one is"},{"speaker":"Ali Wing","startTime":1537.49,"endTime":1541.0900000000001,"body":"just cuz they love the great food, but"},{"speaker":"Ali Wing","startTime":1541.0900000000001,"endTime":1544.27,"body":"number two, they can feel really good"},{"speaker":"Ali Wing","startTime":1541.0900000000001,"endTime":1544.27,"body":"about it, that it's great for their body"},{"speaker":"Ali Wing","startTime":1544.3,"endTime":1547.8700000000001,"body":"and it's solving the problem that they've"},{"speaker":"Ali Wing","startTime":1544.3,"endTime":1547.8700000000001,"body":"been actively trying to do just relatively"},{"speaker":"Ali Wing","startTime":1547.8700000000001,"endTime":1549.5800000000002,"body":"unsuccessfully for the last 20 years."},{"speaker":"Tom Raftery","startTime":1550.51,"endTime":1551.2,"body":"Okay, cool."},{"speaker":"Tom Raftery","startTime":1551.5900000000001,"endTime":1556.29,"body":"And these proteins, apart from"},{"speaker":"Tom Raftery","startTime":1551.5900000000001,"endTime":1556.29,"body":"mimicking sugars, do they have any"},{"speaker":"Tom Raftery","startTime":1556.29,"endTime":1557.91,"body":"other health benefits for the body?"},{"speaker":"Ali Wing","startTime":1559.3500000000001,"endTime":1560.67,"body":"Uh, they're keto friendly."},{"speaker":"Ali Wing","startTime":1560.8500000000001,"endTime":1562.38,"body":"Um, they're not protein loading."},{"speaker":"Ali Wing","startTime":1562.44,"endTime":1567.3500000000001,"body":"And I, I often say that because, those"},{"speaker":"Ali Wing","startTime":1562.44,"endTime":1567.3500000000001,"body":"that are really devout protein followers"},{"speaker":"Ali Wing","startTime":1567.3500000000001,"endTime":1569.63,"body":"are thinking about energy and loading."},{"speaker":"Ali Wing","startTime":1570.0140000000001,"endTime":1574.154,"body":"And that would be true if you put"},{"speaker":"Ali Wing","startTime":1570.0140000000001,"endTime":1574.154,"body":"that much of a sweet protein in"},{"speaker":"Ali Wing","startTime":1574.154,"endTime":1575.4740000000002,"body":"cuz it's like any other protein."},{"speaker":"Ali Wing","startTime":1575.4740000000002,"endTime":1580.434,"body":"But remember, we're using them to"},{"speaker":"Ali Wing","startTime":1575.4740000000002,"endTime":1580.434,"body":"replace sugar and they're 2,000 to 5,000"},{"speaker":"Ali Wing","startTime":1580.454,"endTime":1582.344,"body":"times sweeter on a weight weight basis."},{"speaker":"Ali Wing","startTime":1582.614,"endTime":1586.454,"body":"So if you looked at a nutrition fact"},{"speaker":"Ali Wing","startTime":1582.614,"endTime":1586.454,"body":"panel that we will have, like let's"},{"speaker":"Ali Wing","startTime":1586.459,"endTime":1589.0240000000001,"body":"say you'll see on our sweet teas,"},{"speaker":"Ali Wing","startTime":1586.459,"endTime":1589.0240000000001,"body":"or you'll see in our chocolate."},{"speaker":"Ali Wing","startTime":1589.694,"endTime":1591.854,"body":"Our sweet protein will"},{"speaker":"Ali Wing","startTime":1589.694,"endTime":1591.854,"body":"always be the last one."},{"speaker":"Ali Wing","startTime":1591.854,"endTime":1593.414,"body":"Meanings the small amount in there."},{"speaker":"Ali Wing","startTime":1593.414,"endTime":1596.294,"body":"It's because you use tiny amounts"},{"speaker":"Ali Wing","startTime":1593.414,"endTime":1596.294,"body":"and I'll give you an example."},{"speaker":"Ali Wing","startTime":1597.2540000000001,"endTime":1603.074,"body":"If we had, let's pick a no brand name"},{"speaker":"Ali Wing","startTime":1597.2540000000001,"endTime":1603.074,"body":"orange soda, and say it's 16 ounces."},{"speaker":"Ali Wing","startTime":1603.7640000000001,"endTime":1604.034,"body":"Okay."},{"speaker":"Ali Wing","startTime":1604.2740000000001,"endTime":1605.2340000000002,"body":"On average that's"},{"speaker":"Tom Raftery","startTime":1605.239,"endTime":1605.9740000000002,"body":"what's 16."},{"speaker":"Tom Raftery","startTime":1605.9740000000002,"endTime":1610.604,"body":"Sorry, what's 16 ounces in"},{"speaker":"Tom Raftery","startTime":1605.9740000000002,"endTime":1610.604,"body":"milliliters or liters roughly?"},{"speaker":"Ali Wing","startTime":1610.604,"endTime":1611.804,"body":"I'm not very good at that."},{"speaker":"Ali Wing","startTime":1612.204,"endTime":1612.804,"body":"Lemme see."},{"speaker":"Ali Wing","startTime":1613.304,"endTime":1614.654,"body":"I'm right out, out next to me."},{"speaker":"Ali Wing","startTime":1616.8590000000002,"endTime":1618.8990000000001,"body":"About 475"},{"speaker":"Tom Raftery","startTime":1619.949,"endTime":1620.3990000000001,"body":"mills."},{"speaker":"Tom Raftery","startTime":1620.429,"endTime":1620.759,"body":"Okay."},{"speaker":"Ali Wing","startTime":1620.759,"endTime":1621.929,"body":"Mill, yeah."},{"speaker":"Tom Raftery","startTime":1622.019,"endTime":1622.1390000000001,"body":"Okay."},{"speaker":"Ali Wing","startTime":1622.199,"endTime":1625.919,"body":"So roughly, think of"},{"speaker":"Ali Wing","startTime":1622.199,"endTime":1625.919,"body":"it as a size, like a tall can."},{"speaker":"Tom Raftery","startTime":1626.459,"endTime":1627.539,"body":"Okay, about half a liter."},{"speaker":"Ali Wing","startTime":1628.529,"endTime":1629.909,"body":"Yeah, half a liter."},{"speaker":"Ali Wing","startTime":1629.909,"endTime":1631.679,"body":"That's kind of a standard drink."},{"speaker":"Ali Wing","startTime":1631.684,"endTime":1634.769,"body":"Ready to drink size, that"},{"speaker":"Ali Wing","startTime":1631.684,"endTime":1634.769,"body":"somebody's gonna grab a soda today."},{"speaker":"Ali Wing","startTime":1635.189,"endTime":1637.3790000000001,"body":"Let's just say, I'm just picking orange."},{"speaker":"Ali Wing","startTime":1637.3790000000001,"endTime":1639.839,"body":"It could be any, but it, it gives"},{"speaker":"Ali Wing","startTime":1637.3790000000001,"endTime":1639.839,"body":"me a good range to give you."},{"speaker":"Ali Wing","startTime":1639.8990000000001,"endTime":1642.569,"body":"A typical orange soda, which a lot"},{"speaker":"Ali Wing","startTime":1639.8990000000001,"endTime":1642.569,"body":"of people in the middle and the"},{"speaker":"Ali Wing","startTime":1642.569,"endTime":1647.0420000000001,"body":"southern part of the US love would"},{"speaker":"Ali Wing","startTime":1642.569,"endTime":1647.0420000000001,"body":"have about 15 cubes of sugar in it."},{"speaker":"Ali Wing","startTime":1647.0420000000001,"endTime":1649.112,"body":"So just visually you can understand that."},{"speaker":"Ali Wing","startTime":1649.112,"endTime":1649.382,"body":"Right."},{"speaker":"Ali Wing","startTime":1649.5320000000002,"endTime":1651.182,"body":"So that's a lot of sugar, right?"},{"speaker":"Ali Wing","startTime":1651.182,"endTime":1651.2720000000002,"body":"Wow."},{"speaker":"Ali Wing","startTime":1652.0220000000002,"endTime":1656.0720000000001,"body":"If we replace that, and I use soda"},{"speaker":"Ali Wing","startTime":1652.0220000000002,"endTime":1656.0720000000001,"body":"as an example, or I use a drink as"},{"speaker":"Ali Wing","startTime":1656.0720000000001,"endTime":1660.122,"body":"an example because in drinks the"},{"speaker":"Ali Wing","startTime":1656.0720000000001,"endTime":1660.122,"body":"only roll of sugar is sweetness."},{"speaker":"Ali Wing","startTime":1660.122,"endTime":1661.712,"body":"It's not playing of functional roll too."},{"speaker":"Ali Wing","startTime":1661.712,"endTime":1664.202,"body":"So when you take it out, the"},{"speaker":"Ali Wing","startTime":1661.712,"endTime":1664.202,"body":"rest is just water, right?"},{"speaker":"Ali Wing","startTime":1664.472,"endTime":1664.652,"body":"Yep."},{"speaker":"Ali Wing","startTime":1664.742,"endTime":1667.3220000000001,"body":"So let's say we take something like"},{"speaker":"Ali Wing","startTime":1664.742,"endTime":1667.3220000000001,"body":"that and you imagine your stack"},{"speaker":"Ali Wing","startTime":1667.3220000000001,"endTime":1669.372,"body":"of 15 cubes of sugar in one drink."},{"speaker":"Ali Wing","startTime":1669.7720000000002,"endTime":1675.317,"body":"We would replace that same amount with"},{"speaker":"Ali Wing","startTime":1669.7720000000002,"endTime":1675.317,"body":"a sweet protein, with about 0.02 or 0.03"},{"speaker":"Ali Wing","startTime":1675.317,"endTime":1680.017,"body":"milligrams and the rest is water, right?"},{"speaker":"Ali Wing","startTime":1680.0420000000001,"endTime":1683.6870000000001,"body":"So when you think of that"},{"speaker":"Ali Wing","startTime":1680.0420000000001,"endTime":1683.6870000000001,"body":"magnification of sweetness, it's a lot."},{"speaker":"Ali Wing","startTime":1683.837,"endTime":1685.847,"body":"And because of that,"},{"speaker":"Ali Wing","startTime":1683.837,"endTime":1685.847,"body":"it'll always be small."},{"speaker":"Ali Wing","startTime":1686.204,"endTime":1690.944,"body":"So I emphasize that to say it's not"},{"speaker":"Ali Wing","startTime":1686.204,"endTime":1690.944,"body":"protein loading, but it's keto friendly."},{"speaker":"Ali Wing","startTime":1690.944,"endTime":1692.084,"body":"It's just more protein."},{"speaker":"Ali Wing","startTime":1692.084,"endTime":1695.8790000000001,"body":"It'll probably just never be enough"},{"speaker":"Ali Wing","startTime":1692.084,"endTime":1695.8790000000001,"body":"protein to actually change the amount of"},{"speaker":"Ali Wing","startTime":1695.8790000000001,"endTime":1700.305,"body":"protein recorded on your nutrition fact"},{"speaker":"Ali Wing","startTime":1695.8790000000001,"endTime":1700.305,"body":"panel and what amount is in that food."},{"speaker":"Tom Raftery","startTime":1701.325,"endTime":1701.685,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1701.805,"endTime":1702.315,"body":"Fascinating."},{"speaker":"Tom Raftery","startTime":1703.439,"endTime":1707.2440000000001,"body":"You're just starting, I know with your"},{"speaker":"Tom Raftery","startTime":1703.439,"endTime":1707.2440000000001,"body":"chocolate and the fruit drinks to come,"},{"speaker":"Tom Raftery","startTime":1707.694,"endTime":1713.8590000000002,"body":"where can people get a hold of your,"},{"speaker":"Tom Raftery","startTime":1707.694,"endTime":1713.8590000000002,"body":"chocolate today because I mentioned before"},{"speaker":"Tom Raftery","startTime":1713.8590000000002,"endTime":1719.825,"body":"we turned on the recorders that my older"},{"speaker":"Tom Raftery","startTime":1713.8590000000002,"endTime":1719.825,"body":"son is, type one diabetic, unfortunately."},{"speaker":"Tom Raftery","startTime":1720.185,"endTime":1723.305,"body":"And when I mentioned this story"},{"speaker":"Tom Raftery","startTime":1720.185,"endTime":1723.305,"body":"to him, he was like, Ooh, I could"},{"speaker":"Tom Raftery","startTime":1723.31,"endTime":1724.685,"body":"have chocolate with no sugar."},{"speaker":"Tom Raftery","startTime":1724.69,"endTime":1725.555,"body":"That'd be awesome."},{"speaker":"Tom Raftery","startTime":1725.99,"endTime":1728.165,"body":"So when can we get it here in Spain?"},{"speaker":"Tom Raftery","startTime":1728.165,"endTime":1729.365,"body":"Can we get it here in Spain?"},{"speaker":"Tom Raftery","startTime":1729.6950000000002,"endTime":1732.425,"body":"For people listening in other places,"},{"speaker":"Tom Raftery","startTime":1729.6950000000002,"endTime":1732.425,"body":"you know, where are you selling today"},{"speaker":"Tom Raftery","startTime":1732.43,"endTime":1733.7450000000001,"body":"and how can people get ahold of it?"},{"speaker":"Ali Wing","startTime":1734.615,"endTime":1737.27,"body":"We're in our first"},{"speaker":"Ali Wing","startTime":1734.615,"endTime":1737.27,"body":"generation of products."},{"speaker":"Ali Wing","startTime":1737.27,"endTime":1740.21,"body":"And so I put that caveat, it's not"},{"speaker":"Ali Wing","startTime":1737.27,"endTime":1740.21,"body":"where we're stopping, so we're coming."},{"speaker":"Ali Wing","startTime":1740.69,"endTime":1744.95,"body":"But what that means, and I, I need to"},{"speaker":"Ali Wing","startTime":1740.69,"endTime":1744.95,"body":"back up to say every protein, cuz there's"},{"speaker":"Ali Wing","startTime":1744.95,"endTime":1750.3500000000001,"body":"not a long recorded history of use that's"},{"speaker":"Ali Wing","startTime":1744.95,"endTime":1750.3500000000001,"body":"been documented, has to go through food"},{"speaker":"Ali Wing","startTime":1750.3500000000001,"endTime":1755.39,"body":"toxicity and food safety regulatory"},{"speaker":"Ali Wing","startTime":1750.3500000000001,"endTime":1755.39,"body":"standards in every market that we're in."},{"speaker":"Ali Wing","startTime":1755.63,"endTime":1755.8700000000001,"body":"Sure."},{"speaker":"Ali Wing","startTime":1755.875,"endTime":1761.0,"body":"So this first product and first set"},{"speaker":"Ali Wing","startTime":1755.875,"endTime":1761.0,"body":"of, sort of protein powered products"},{"speaker":"Ali Wing","startTime":1761.0,"endTime":1764.8400000000001,"body":"that we're producing is because we have"},{"speaker":"Ali Wing","startTime":1761.0,"endTime":1764.8400000000001,"body":"our first protein approved in the US."},{"speaker":"Ali Wing","startTime":1765.02,"endTime":1767.39,"body":"So right now our sales are just US."},{"speaker":"Ali Wing","startTime":1767.81,"endTime":1771.3200000000002,"body":"We are actively taking all of"},{"speaker":"Ali Wing","startTime":1767.81,"endTime":1771.3200000000002,"body":"those studies now and working"},{"speaker":"Ali Wing","startTime":1771.3200000000002,"endTime":1772.8200000000002,"body":"on them in multiple countries."},{"speaker":"Ali Wing","startTime":1773.15,"endTime":1774.95,"body":"We're very active in Latin America."},{"speaker":"Ali Wing","startTime":1774.95,"endTime":1777.66,"body":"We're very active in"},{"speaker":"Ali Wing","startTime":1774.95,"endTime":1777.66,"body":"parts of Southeast Asia."},{"speaker":"Ali Wing","startTime":1778.0700000000002,"endTime":1781.085,"body":"We're not as active yet in Europe, but"},{"speaker":"Ali Wing","startTime":1778.0700000000002,"endTime":1781.085,"body":"it's not because we're not interested."},{"speaker":"Ali Wing","startTime":1781.142,"endTime":1785.252,"body":"It's just looking at where we have"},{"speaker":"Ali Wing","startTime":1781.142,"endTime":1785.252,"body":"already a sponsored interest that"},{"speaker":"Ali Wing","startTime":1785.252,"endTime":1788.6970000000001,"body":"is taking those, studies and moving"},{"speaker":"Ali Wing","startTime":1785.252,"endTime":1788.6970000000001,"body":"them through the regulatory process."},{"speaker":"Ali Wing","startTime":1789.1770000000001,"endTime":1794.074,"body":"I would expect in the next few years"},{"speaker":"Ali Wing","startTime":1789.1770000000001,"endTime":1794.074,"body":"you're gonna see most countries, with some"},{"speaker":"Ali Wing","startTime":1794.6290000000001,"endTime":1799.939,"body":"more common standards for how we're gonna"},{"speaker":"Ali Wing","startTime":1794.6290000000001,"endTime":1799.939,"body":"get at precision fermentation products."},{"speaker":"Ali Wing","startTime":1800.179,"endTime":1804.229,"body":"Today it takes a lot of resources for"},{"speaker":"Ali Wing","startTime":1800.179,"endTime":1804.229,"body":"companies to break through this like"},{"speaker":"Ali Wing","startTime":1804.229,"endTime":1808.5140000000001,"body":"us, because every single country has"},{"speaker":"Ali Wing","startTime":1804.229,"endTime":1808.5140000000001,"body":"a different standard right now, um,"},{"speaker":"Ali Wing","startTime":1808.5140000000001,"endTime":1813.104,"body":"because we're still relatively new in"},{"speaker":"Ali Wing","startTime":1808.5140000000001,"endTime":1813.104,"body":"defining how are we gonna take the best"},{"speaker":"Ali Wing","startTime":1813.104,"endTime":1817.454,"body":"of nature, but produce in ways that"},{"speaker":"Ali Wing","startTime":1813.104,"endTime":1817.454,"body":"leverage technology that are still we're"},{"speaker":"Ali Wing","startTime":1817.454,"endTime":1819.044,"body":"really comfortable with in our diet."},{"speaker":"Ali Wing","startTime":1819.284,"endTime":1822.034,"body":"And it's fair, it's a fair"},{"speaker":"Ali Wing","startTime":1819.284,"endTime":1822.034,"body":"area for a lot of scrutiny."},{"speaker":"Ali Wing","startTime":1822.324,"endTime":1825.839,"body":"But it also means practically,"},{"speaker":"Ali Wing","startTime":1822.324,"endTime":1825.839,"body":"it's a lot of rigor by country."},{"speaker":"Tom Raftery","startTime":1826.622,"endTime":1827.192,"body":"Okay, sure."},{"speaker":"Tom Raftery","startTime":1828.242,"endTime":1836.642,"body":"And are you a privately funded, VC"},{"speaker":"Tom Raftery","startTime":1828.242,"endTime":1836.642,"body":"funded, are you, publicly traded or,"},{"speaker":"Tom Raftery","startTime":1836.7920000000001,"endTime":1838.0220000000002,"body":"you know, where are you on that scale?"},{"speaker":"Ali Wing","startTime":1838.982,"endTime":1840.392,"body":"We're definitely venture funded."},{"speaker":"Ali Wing","startTime":1840.392,"endTime":1841.472,"body":"We're definitely not public."},{"speaker":"Ali Wing","startTime":1841.8020000000001,"endTime":1845.452,"body":"We're seven years in, and for the last"},{"speaker":"Ali Wing","startTime":1841.8020000000001,"endTime":1845.452,"body":"six and a half years we were R\u0026D only."},{"speaker":"Ali Wing","startTime":1845.78,"endTime":1849.5900000000001,"body":"So we're just into our first"},{"speaker":"Ali Wing","startTime":1845.78,"endTime":1849.5900000000001,"body":"quarter of selling anything, right?"},{"speaker":"Ali Wing","startTime":1849.6200000000001,"endTime":1852.3500000000001,"body":"Um, so we're in our first"},{"speaker":"Ali Wing","startTime":1849.6200000000001,"endTime":1852.3500000000001,"body":"stage of commercialization."},{"speaker":"Ali Wing","startTime":1852.77,"endTime":1858.357,"body":"And we do have great, Silicon Valley, led,"},{"speaker":"Ali Wing","startTime":1852.77,"endTime":1858.357,"body":"venture investors, largely who brought"},{"speaker":"Ali Wing","startTime":1858.357,"endTime":1860.577,"body":"me in to help commercialize this company."},{"speaker":"Ali Wing","startTime":1860.9370000000001,"endTime":1864.9270000000001,"body":"And, they're big believers, not just"},{"speaker":"Ali Wing","startTime":1860.9370000000001,"endTime":1864.9270000000001,"body":"in the sort of, growth opportunity"},{"speaker":"Ali Wing","startTime":1864.9270000000001,"endTime":1867.8970000000002,"body":"around products, but sort of the reason"},{"speaker":"Ali Wing","startTime":1864.9270000000001,"endTime":1867.8970000000002,"body":"we're all doing it, which is working"},{"speaker":"Ali Wing","startTime":1867.8970000000002,"endTime":1869.497,"body":"on global health and supply chain."},{"speaker":"Tom Raftery","startTime":1870.627,"endTime":1870.967,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1870.967,"endTime":1871.1470000000002,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1871.1670000000001,"endTime":1873.327,"body":"Clean, clean, clean meats."},{"speaker":"Tom Raftery","startTime":1873.327,"endTime":1875.877,"body":"And food tech is getting"},{"speaker":"Tom Raftery","startTime":1873.327,"endTime":1875.877,"body":"really hot right now, isn't it?"},{"speaker":"Ali Wing","startTime":1876.6870000000001,"endTime":1877.227,"body":"It is."},{"speaker":"Ali Wing","startTime":1877.227,"endTime":1877.707,"body":"It is."},{"speaker":"Ali Wing","startTime":1877.707,"endTime":1881.6970000000001,"body":"It's a, it's a complicated time, right"},{"speaker":"Ali Wing","startTime":1877.707,"endTime":1881.6970000000001,"body":"at this very moment with the economic"},{"speaker":"Ali Wing","startTime":1881.702,"endTime":1883.137,"body":"shifts that are going on in the world."},{"speaker":"Ali Wing","startTime":1883.497,"endTime":1886.017,"body":"But yeah, there's a lot"},{"speaker":"Ali Wing","startTime":1883.497,"endTime":1886.017,"body":"of excitement, I think."},{"speaker":"Ali Wing","startTime":1886.317,"endTime":1891.057,"body":"Cultured meats, clean meats, meats and"},{"speaker":"Ali Wing","startTime":1886.317,"endTime":1891.057,"body":"dairy of course dominate the conversation."},{"speaker":"Ali Wing","startTime":1891.372,"endTime":1896.262,"body":"What I think's particularly exciting for"},{"speaker":"Ali Wing","startTime":1891.372,"endTime":1896.262,"body":"Oobli is we are in a lot of that exact"},{"speaker":"Ali Wing","startTime":1896.262,"endTime":1899.892,"body":"same technology, but we're actually one"},{"speaker":"Ali Wing","startTime":1896.262,"endTime":1899.892,"body":"of the first ones doing it with sweets."},{"speaker":"Ali Wing","startTime":1899.952,"endTime":1904.8120000000001,"body":"And sweets has been an area of need that"},{"speaker":"Ali Wing","startTime":1899.952,"endTime":1904.8120000000001,"body":"is, um, really undeniable for a long time."},{"speaker":"Ali Wing","startTime":1905.515,"endTime":1908.665,"body":"The biggest challenge that our sort"},{"speaker":"Ali Wing","startTime":1905.515,"endTime":1908.665,"body":"of cousins in, in meat and dairy"},{"speaker":"Ali Wing","startTime":1908.665,"endTime":1912.085,"body":"have, and I'm a huge advocate of all"},{"speaker":"Ali Wing","startTime":1908.665,"endTime":1912.085,"body":"of them, particularly from a climate"},{"speaker":"Ali Wing","startTime":1912.085,"endTime":1917.89,"body":"point of view, is you still don't have"},{"speaker":"Ali Wing","startTime":1912.085,"endTime":1917.89,"body":"consumers adopting at a fast enough rate."},{"speaker":"Ali Wing","startTime":1917.89,"endTime":1922.1200000000001,"body":"Whereas in sugar and sugar alternatives,"},{"speaker":"Ali Wing","startTime":1917.89,"endTime":1922.1200000000001,"body":"you have consumers looking every which"},{"speaker":"Ali Wing","startTime":1922.1200000000001,"endTime":1925.27,"body":"way up, up, up, down, and sideways."},{"speaker":"Ali Wing","startTime":1925.3,"endTime":1927.31,"body":"Um, just maybe being unsuccessful with it."},{"speaker":"Ali Wing","startTime":1927.315,"endTime":1930.91,"body":"So that's what we're particularly"},{"speaker":"Ali Wing","startTime":1927.315,"endTime":1930.91,"body":"excited about is we, we have some,"},{"speaker":"Ali Wing","startTime":1930.915,"endTime":1934.06,"body":"some of the same proposition, but"},{"speaker":"Ali Wing","startTime":1930.915,"endTime":1934.06,"body":"maybe consumer demand is already there."},{"speaker":"Tom Raftery","startTime":1934.855,"endTime":1935.425,"body":"Yeah, no."},{"speaker":"Tom Raftery","startTime":1935.7250000000001,"endTime":1936.325,"body":"Sounds great."},{"speaker":"Tom Raftery","startTime":1936.4750000000001,"endTime":1936.925,"body":"Sounds great."},{"speaker":"Tom Raftery","startTime":1937.555,"endTime":1939.9550000000002,"body":"We're coming towards the"},{"speaker":"Tom Raftery","startTime":1937.555,"endTime":1939.9550000000002,"body":"end of the podcast now, Ali."},{"speaker":"Tom Raftery","startTime":1939.9550000000002,"endTime":1945.115,"body":"Is there any question that I haven't"},{"speaker":"Tom Raftery","startTime":1939.9550000000002,"endTime":1945.115,"body":"asked that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":1945.115,"endTime":1947.9650000000001,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":1945.115,"endTime":1947.9650000000001,"body":"it's important for people to think about?"},{"speaker":"Ali Wing","startTime":1949.459,"endTime":1952.819,"body":"I'm just gonna maybe emphasize"},{"speaker":"Ali Wing","startTime":1949.459,"endTime":1952.819,"body":"the sweet teas that are coming."},{"speaker":"Ali Wing","startTime":1952.819,"endTime":1956.6290000000001,"body":"I know you said fruit drinks, they're,"},{"speaker":"Ali Wing","startTime":1952.819,"endTime":1956.6290000000001,"body":"they're definitely fruity, sweet teas."},{"speaker":"Ali Wing","startTime":1956.712,"endTime":1961.497,"body":"But we're really excited about our"},{"speaker":"Ali Wing","startTime":1956.712,"endTime":1961.497,"body":"next launch and in about a month you're"},{"speaker":"Ali Wing","startTime":1961.497,"endTime":1963.087,"body":"gonna start to see drinks from us."},{"speaker":"Ali Wing","startTime":1963.087,"endTime":1966.747,"body":"And the question that I think is"},{"speaker":"Ali Wing","startTime":1963.087,"endTime":1966.747,"body":"important sort of to ask and then"},{"speaker":"Ali Wing","startTime":1966.747,"endTime":1969.9270000000001,"body":"answer is why drinks and why are"},{"speaker":"Ali Wing","startTime":1966.747,"endTime":1969.9270000000001,"body":"we going after that category?"},{"speaker":"Ali Wing","startTime":1969.932,"endTime":1973.107,"body":"Nobody really questions why are we"},{"speaker":"Ali Wing","startTime":1969.932,"endTime":1973.107,"body":"thinking about sweets or confectionary?"},{"speaker":"Ali Wing","startTime":1973.467,"endTime":1976.317,"body":"But I think drinks is a really"},{"speaker":"Ali Wing","startTime":1973.467,"endTime":1976.317,"body":"important topic and it's kind of a"},{"speaker":"Ali Wing","startTime":1976.3220000000001,"endTime":1979.707,"body":"good reminder, maybe my public service"},{"speaker":"Ali Wing","startTime":1976.3220000000001,"endTime":1979.707,"body":"announcement to anybody who's listening"},{"speaker":"Ali Wing","startTime":1980.097,"endTime":1984.837,"body":"is when you look at the data about"},{"speaker":"Ali Wing","startTime":1980.097,"endTime":1984.837,"body":"health generally, but obesity and"},{"speaker":"Ali Wing","startTime":1984.837,"endTime":1989.277,"body":"diabetes specifically throughout the"},{"speaker":"Ali Wing","startTime":1984.837,"endTime":1989.277,"body":"world, the chief culprit within that"},{"speaker":"Ali Wing","startTime":1989.277,"endTime":1991.1670000000001,"body":"problem is actually in our drinks."},{"speaker":"Ali Wing","startTime":1991.2250000000001,"endTime":1995.18,"body":"40% of our daily added sugar"},{"speaker":"Ali Wing","startTime":1991.2250000000001,"endTime":1995.18,"body":"now is coming through liquids."},{"speaker":"Ali Wing","startTime":1995.595,"endTime":1999.925,"body":"And that is what largely changed"},{"speaker":"Ali Wing","startTime":1995.595,"endTime":1999.925,"body":"over the last 20 to 40 years."},{"speaker":"Ali Wing","startTime":2000.285,"endTime":2005.105,"body":"And that's an area where, I think"},{"speaker":"Ali Wing","startTime":2000.285,"endTime":2005.105,"body":"sweet proteins have a particular leg"},{"speaker":"Ali Wing","startTime":2005.135,"endTime":2010.805,"body":"up because the only role that sugar"},{"speaker":"Ali Wing","startTime":2005.135,"endTime":2010.805,"body":"has played in, in drinks is sweetness."},{"speaker":"Ali Wing","startTime":2011.045,"endTime":2015.8700000000001,"body":"So actually taking it out and just filling"},{"speaker":"Ali Wing","startTime":2011.045,"endTime":2015.8700000000001,"body":"the rest with water is a very quick fit."},{"speaker":"Ali Wing","startTime":2016.2,"endTime":2019.145,"body":"But it's also a good reminder for"},{"speaker":"Ali Wing","startTime":2016.2,"endTime":2019.145,"body":"everybody when they think about where"},{"speaker":"Ali Wing","startTime":2019.145,"endTime":2023.045,"body":"are they with their overall health"},{"speaker":"Ali Wing","startTime":2019.145,"endTime":2023.045,"body":"sort of equation is really paying"},{"speaker":"Ali Wing","startTime":2023.045,"endTime":2025.2350000000001,"body":"attention to the sugar load in drinks."},{"speaker":"Ali Wing","startTime":2025.325,"endTime":2028.515,"body":"Um, that's the big, big"},{"speaker":"Ali Wing","startTime":2025.325,"endTime":2028.515,"body":"contributor to today's food."},{"speaker":"Tom Raftery","startTime":2030.2450000000001,"endTime":2030.935,"body":"Really interesting."},{"speaker":"Tom Raftery","startTime":2030.94,"endTime":2034.415,"body":"Yeah, because, I don't have a"},{"speaker":"Tom Raftery","startTime":2030.94,"endTime":2034.415,"body":"sweet tooth, so I don't drink"},{"speaker":"Tom Raftery","startTime":2034.415,"endTime":2036.305,"body":"or eat sweet things generally."},{"speaker":"Tom Raftery","startTime":2037.54,"endTime":2038.51,"body":"But I do like beer."},{"speaker":"Tom Raftery","startTime":2038.72,"endTime":2041.72,"body":"And you did mention there were some"},{"speaker":"Tom Raftery","startTime":2038.72,"endTime":2041.72,"body":"savory proteins there as well, so"},{"speaker":"Tom Raftery","startTime":2043.1000000000001,"endTime":2045.14,"body":"that might be another side project."},{"speaker":"Ali Wing","startTime":2046.49,"endTime":2050.99,"body":"Ja uh, Jason is, uh, my"},{"speaker":"Ali Wing","startTime":2046.49,"endTime":2050.99,"body":"partner and our CTO is a, is a big"},{"speaker":"Ali Wing","startTime":2050.99,"endTime":2056.104,"body":"beer brewer, and he always jokes that"},{"speaker":"Ali Wing","startTime":2050.99,"endTime":2056.104,"body":"he, he likes to drink his sweets too."},{"speaker":"Ali Wing","startTime":2056.44,"endTime":2058.87,"body":"And he likes to ferment his sweets."},{"speaker":"Ali Wing","startTime":2058.93,"endTime":2063.382,"body":"Um, so yeah, it's a"},{"speaker":"Ali Wing","startTime":2058.93,"endTime":2063.382,"body":"definitely on on his radar."},{"speaker":"Ali Wing","startTime":2063.442,"endTime":2064.192,"body":"Um, awesome."},{"speaker":"Ali Wing","startTime":2064.282,"endTime":2067.822,"body":"The good news is that you don't have super"},{"speaker":"Ali Wing","startTime":2064.282,"endTime":2067.822,"body":"high sugars in beer, so that, that's good."},{"speaker":"Ali Wing","startTime":2067.912,"endTime":2071.9919999999997,"body":"But, but you would know from a"},{"speaker":"Ali Wing","startTime":2067.912,"endTime":2071.9919999999997,"body":"beer drinking love that when you"},{"speaker":"Ali Wing","startTime":2071.9919999999997,"endTime":2075.382,"body":"do fermentation, sometimes you can"},{"speaker":"Ali Wing","startTime":2071.9919999999997,"endTime":2075.382,"body":"have a very dry one if you take"},{"speaker":"Ali Wing","startTime":2075.382,"endTime":2077.212,"body":"too much of the sugar out right."},{"speaker":"Ali Wing","startTime":2077.242,"endTime":2077.732,"body":"Of the brew."},{"speaker":"Ali Wing","startTime":2077.842,"endTime":2077.902,"body":"Yeah."},{"speaker":"Ali Wing","startTime":2077.907,"endTime":2080.452,"body":"So that's some of the same sort"},{"speaker":"Ali Wing","startTime":2077.907,"endTime":2080.452,"body":"of nuance that we do when we're"},{"speaker":"Ali Wing","startTime":2080.542,"endTime":2082.562,"body":"actually producing our sweet proteins."},{"speaker":"Tom Raftery","startTime":2083.5570000000002,"endTime":2084.067,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2084.067,"endTime":2084.3070000000002,"body":"Great."},{"speaker":"Tom Raftery","startTime":2084.877,"endTime":2089.947,"body":"Ali, if people would like to know"},{"speaker":"Tom Raftery","startTime":2084.877,"endTime":2089.947,"body":"more about yourself or Sweet Proteins"},{"speaker":"Tom Raftery","startTime":2089.947,"endTime":2092.587,"body":"or any of the things we talked"},{"speaker":"Tom Raftery","startTime":2089.947,"endTime":2092.587,"body":"about in the podcast today, where"},{"speaker":"Tom Raftery","startTime":2092.587,"endTime":2093.547,"body":"would you have me direct them?"},{"speaker":"Ali Wing","startTime":2094.657,"endTime":2096.097,"body":"Well, for sure our website."},{"speaker":"Ali Wing","startTime":2096.097,"endTime":2100.007,"body":"That's always a great"},{"speaker":"Ali Wing","startTime":2096.097,"endTime":2100.007,"body":"source, Oobli, oobli.com."},{"speaker":"Ali Wing","startTime":2100.387,"endTime":2103.5370000000003,"body":"And I encourage people if they're"},{"speaker":"Ali Wing","startTime":2100.387,"endTime":2103.5370000000003,"body":"interested in Sweet Proteins, not"},{"speaker":"Ali Wing","startTime":2103.542,"endTime":2106.757,"body":"only to check us out, but to sign"},{"speaker":"Ali Wing","startTime":2103.542,"endTime":2106.757,"body":"up to be in the know, because we're"},{"speaker":"Ali Wing","startTime":2106.757,"endTime":2110.947,"body":"announcing in what countries, in"},{"speaker":"Ali Wing","startTime":2106.757,"endTime":2110.947,"body":"what food categories, in what places"},{"speaker":"Ali Wing","startTime":2110.947,"endTime":2113.047,"body":"we're releasing products, right?"},{"speaker":"Ali Wing","startTime":2113.2870000000003,"endTime":2115.207,"body":"So there will be other people than us."},{"speaker":"Ali Wing","startTime":2115.2400000000002,"endTime":2117.82,"body":"We'll work with partners,"},{"speaker":"Ali Wing","startTime":2115.2400000000002,"endTime":2117.82,"body":"we'll work with distributors."},{"speaker":"Ali Wing","startTime":2117.82,"endTime":2119.08,"body":"We're working with restaurants."},{"speaker":"Ali Wing","startTime":2119.085,"endTime":2121.33,"body":"We'll even have products"},{"speaker":"Ali Wing","startTime":2119.085,"endTime":2121.33,"body":"with other people."},{"speaker":"Ali Wing","startTime":2121.66,"endTime":2124.719,"body":"But the place we'll always be"},{"speaker":"Ali Wing","startTime":2121.66,"endTime":2124.719,"body":"announcing that, is at oobli.com."},{"speaker":"Ali Wing","startTime":2124.744,"endTime":2127.614,"body":"So I encourage people to sign"},{"speaker":"Ali Wing","startTime":2124.744,"endTime":2127.614,"body":"up and, and stay in the know."},{"speaker":"Ali Wing","startTime":2127.987,"endTime":2131.152,"body":"The other thing that I think is"},{"speaker":"Ali Wing","startTime":2127.987,"endTime":2131.152,"body":"helpful, and I think Tom, I can send"},{"speaker":"Ali Wing","startTime":2131.152,"endTime":2135.952,"body":"it to you, um, if you wanna post it,"},{"speaker":"Ali Wing","startTime":2131.152,"endTime":2135.952,"body":"with the podcast, is we recently just"},{"speaker":"Ali Wing","startTime":2136.132,"endTime":2139.672,"body":"released our blog and we have a really"},{"speaker":"Ali Wing","startTime":2136.132,"endTime":2139.672,"body":"great overview on Sweet Proteins."},{"speaker":"Ali Wing","startTime":2139.672,"endTime":2142.9120000000003,"body":"So if you have questions you don't"},{"speaker":"Ali Wing","startTime":2139.672,"endTime":2142.9120000000003,"body":"think were answered today and you'd"},{"speaker":"Ali Wing","startTime":2142.917,"endTime":2145.942,"body":"like to read a little bit more,"},{"speaker":"Ali Wing","startTime":2142.917,"endTime":2145.942,"body":"there's a great sort of Sweet Proteins"},{"speaker":"Ali Wing","startTime":2145.942,"endTime":2148.232,"body":"101 blog now available on our site."},{"speaker":"Tom Raftery","startTime":2149.1620000000003,"endTime":2149.802,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2149.8250000000003,"endTime":2150.005,"body":"Yep."},{"speaker":"Tom Raftery","startTime":2150.035,"endTime":2152.255,"body":"Send me that link and I'll put"},{"speaker":"Tom Raftery","startTime":2150.035,"endTime":2152.255,"body":"it in the show notes and that way"},{"speaker":"Tom Raftery","startTime":2152.525,"endTime":2153.695,"body":"everyone will have access to it."},{"speaker":"Tom Raftery","startTime":2154.385,"endTime":2156.695,"body":"Ali, thanks a million for"},{"speaker":"Tom Raftery","startTime":2154.385,"endTime":2156.695,"body":"coming in the podcast today."},{"speaker":"Tom Raftery","startTime":2156.7000000000003,"endTime":2157.685,"body":"It's been really fascinating."},{"speaker":"Ali Wing","startTime":2158.375,"endTime":2159.275,"body":"Thank you."},{"speaker":"Ali Wing","startTime":2159.28,"endTime":2159.815,"body":"Thank you for having me."},{"speaker":"Ali Wing","startTime":2159.815,"endTime":2161.135,"body":"I enjoyed the conversation."},{"speaker":"Tom Raftery","startTime":2163.239,"endTime":2165.129,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2163.239,"endTime":2165.129,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2165.819,"endTime":2166.959,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2167.799,"endTime":2170.709,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":2167.799,"endTime":2170.709,"body":"the Climate Confident podcast,"},{"speaker":"Tom Raftery","startTime":2170.889,"endTime":2176.619,"body":"feel free to drop me an email"},{"speaker":"Tom Raftery","startTime":2170.889,"endTime":2176.619,"body":"to Tom raftery@outlook.com."},{"speaker":"Tom Raftery","startTime":2177.189,"endTime":2179.619,"body":"Or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2180.183,"endTime":2183.9030000000002,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":2180.183,"endTime":2183.9030000000002,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2183.9030000000002,"endTime":2188.433,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2183.9030000000002,"endTime":2188.433,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2189.063,"endTime":2192.003,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2189.063,"endTime":2192.003,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2192.213,"endTime":2194.913,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":2192.213,"endTime":2194.913,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":2195.813,"endTime":2197.853,"body":"Thanks, catch you all next time."}]}