{"version":"1.0.0","segments":[{"speaker":"Gitte Winther Bruhn","startTime":3.616,"endTime":6.616,"body":"These people, they"},{"speaker":"Gitte Winther Bruhn","startTime":3.616,"endTime":6.616,"body":"are all part of corporate value chains."},{"speaker":"Gitte Winther Bruhn","startTime":6.616,"endTime":10.676,"body":"So they're out there making our"},{"speaker":"Gitte Winther Bruhn","startTime":6.616,"endTime":10.676,"body":"clothes, or picking our crops, or"},{"speaker":"Gitte Winther Bruhn","startTime":10.676,"endTime":13.196,"body":"working in the factories of businesses."},{"speaker":"Gitte Winther Bruhn","startTime":13.796,"endTime":17.951,"body":"So, people is very much just"},{"speaker":"Gitte Winther Bruhn","startTime":13.796,"endTime":17.951,"body":"like the environment impacted"},{"speaker":"Gitte Winther Bruhn","startTime":18.001,"endTime":19.791,"body":"by how companies operate."},{"speaker":"Gitte Winther Bruhn","startTime":21.071,"endTime":24.55,"body":"That's, of course, why we"},{"speaker":"Gitte Winther Bruhn","startTime":21.071,"endTime":24.55,"body":"should focus on the S in ESG."},{"speaker":"Tom Raftery","startTime":24.626,"endTime":26.726,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":24.626,"endTime":26.726,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":26.726,"endTime":28.256,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":28.556,"endTime":30.686,"body":"This is the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":30.926,"endTime":34.556,"body":"The number one podcast, showcasing"},{"speaker":"Tom Raftery","startTime":30.926,"endTime":34.556,"body":"best practices in climate"},{"speaker":"Tom Raftery","startTime":34.556,"endTime":36.236,"body":"emission, reductions and removals."},{"speaker":"Tom Raftery","startTime":36.626,"endTime":38.516,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":38.724,"endTime":42.504,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":38.724,"endTime":42.504,"body":"podcast in your podcast app of choice,"},{"speaker":"Tom Raftery","startTime":42.624,"endTime":45.024,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":45.877,"endTime":46.477,"body":"Hi, everyone."},{"speaker":"Tom Raftery","startTime":46.477,"endTime":48.367,"body":"Welcome to the Climate Confident Podcast."},{"speaker":"Tom Raftery","startTime":48.687,"endTime":51.08,"body":"This is a special episode in partnership"},{"speaker":"Tom Raftery","startTime":48.687,"endTime":51.08,"body":"with SAP, and with me on the show"},{"speaker":"Tom Raftery","startTime":51.08,"endTime":53.707,"body":"today  I have my special guest, Gitte."},{"speaker":"Tom Raftery","startTime":53.767,"endTime":56.417,"body":"Gitte, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":56.417,"endTime":57.987,"body":"Would you like to introduce yourself?"},{"speaker":"Gitte Winther Bruhn","startTime":58.547,"endTime":59.597,"body":"Yes, thank you."},{"speaker":"Gitte Winther Bruhn","startTime":59.947,"endTime":61.317,"body":"And thanks for having me."},{"speaker":"Gitte Winther Bruhn","startTime":61.597,"endTime":65.057,"body":"My name is Gitte Winther Bruhn"},{"speaker":"Gitte Winther Bruhn","startTime":61.597,"endTime":65.057,"body":"and I'm the Global Head of Social"},{"speaker":"Gitte Winther Bruhn","startTime":65.177,"endTime":67.317,"body":"Responsibility Solutions here at SAP."},{"speaker":"Tom Raftery","startTime":69.027,"endTime":72.647,"body":"Okay, and what"},{"speaker":"Tom Raftery","startTime":69.027,"endTime":72.647,"body":"does that entail, Gitte?"},{"speaker":"Tom Raftery","startTime":72.667,"endTime":75.347,"body":"Because it's a bit of a mouthful"},{"speaker":"Tom Raftery","startTime":72.667,"endTime":75.347,"body":"and not entirely obvious, so"},{"speaker":"Tom Raftery","startTime":75.347,"endTime":77.517,"body":"tell us what it is you do."},{"speaker":"Gitte Winther Bruhn","startTime":78.642,"endTime":78.912,"body":"Yeah."},{"speaker":"Gitte Winther Bruhn","startTime":79.292,"endTime":79.542,"body":"Yes."},{"speaker":"Gitte Winther Bruhn","startTime":79.752,"endTime":84.652,"body":"So, let me maybe start a bit with the"},{"speaker":"Gitte Winther Bruhn","startTime":79.752,"endTime":84.652,"body":"basic because social responsibility."},{"speaker":"Gitte Winther Bruhn","startTime":85.092,"endTime":88.762,"body":"We, we hear a lot of names around"},{"speaker":"Gitte Winther Bruhn","startTime":85.092,"endTime":88.762,"body":"what I'm operating in and that"},{"speaker":"Gitte Winther Bruhn","startTime":88.762,"endTime":90.472,"body":"can be social responsibility."},{"speaker":"Gitte Winther Bruhn","startTime":90.472,"endTime":92.402,"body":"We hear of the S in ESG."},{"speaker":"Gitte Winther Bruhn","startTime":92.892,"endTime":97.302,"body":"We have responsible business"},{"speaker":"Gitte Winther Bruhn","startTime":92.892,"endTime":97.302,"body":"conduct and we also hear things"},{"speaker":"Gitte Winther Bruhn","startTime":97.322,"endTime":98.972,"body":"like business and human rights."},{"speaker":"Gitte Winther Bruhn","startTime":99.332,"endTime":102.237,"body":"So there are many names"},{"speaker":"Gitte Winther Bruhn","startTime":99.332,"endTime":102.237,"body":"covering this topic here."},{"speaker":"Gitte Winther Bruhn","startTime":102.237,"endTime":108.147,"body":"So just maybe to, to put this out, but"},{"speaker":"Gitte Winther Bruhn","startTime":102.237,"endTime":108.147,"body":"in all what this is about is of course,"},{"speaker":"Gitte Winther Bruhn","startTime":108.187,"endTime":113.957,"body":"around the responsible business conduct"},{"speaker":"Gitte Winther Bruhn","startTime":108.187,"endTime":113.957,"body":"and maybe if I can, I'd like to set a"},{"speaker":"Gitte Winther Bruhn","startTime":114.157,"endTime":119.597,"body":"bit of, of context to to the whole topic"},{"speaker":"Gitte Winther Bruhn","startTime":114.157,"endTime":119.597,"body":"here, why we are addressing it also"},{"speaker":"Gitte Winther Bruhn","startTime":119.597,"endTime":125.357,"body":"from SAP's perspective because there are"},{"speaker":"Gitte Winther Bruhn","startTime":119.597,"endTime":125.357,"body":"some some content factors because we all"},{"speaker":"Gitte Winther Bruhn","startTime":125.357,"endTime":129.097,"body":"aware when we discuss sustainability,"},{"speaker":"Gitte Winther Bruhn","startTime":125.357,"endTime":129.097,"body":"we all aware of the climate change"},{"speaker":"Gitte Winther Bruhn","startTime":129.097,"endTime":130.967,"body":"and impact it has on our planet."},{"speaker":"Gitte Winther Bruhn","startTime":131.717,"endTime":136.427,"body":"But I think from a business perspective"},{"speaker":"Gitte Winther Bruhn","startTime":131.717,"endTime":136.427,"body":"we do not pay the same attention to"},{"speaker":"Gitte Winther Bruhn","startTime":136.427,"endTime":138.347,"body":"the people side of sustainability."},{"speaker":"Gitte Winther Bruhn","startTime":138.797,"endTime":140.877,"body":"And we're not giving"},{"speaker":"Gitte Winther Bruhn","startTime":138.797,"endTime":140.877,"body":"it that same attention."},{"speaker":"Gitte Winther Bruhn","startTime":142.127,"endTime":146.857,"body":"But we should because we, we do see"},{"speaker":"Gitte Winther Bruhn","startTime":142.127,"endTime":146.857,"body":"an increase in inequality globally."},{"speaker":"Gitte Winther Bruhn","startTime":147.427,"endTime":152.477,"body":"And it's, it's really a systemic risk, I"},{"speaker":"Gitte Winther Bruhn","startTime":147.427,"endTime":152.477,"body":"would say, that we're seeing out there."},{"speaker":"Gitte Winther Bruhn","startTime":152.807,"endTime":156.537,"body":"And that's also giving us"},{"speaker":"Gitte Winther Bruhn","startTime":152.807,"endTime":156.537,"body":"this rise of the S in ESG."},{"speaker":"Gitte Winther Bruhn","startTime":156.547,"endTime":160.297,"body":"So in the environmental, social"},{"speaker":"Gitte Winther Bruhn","startTime":156.547,"endTime":160.297,"body":"and governance, the S is getting"},{"speaker":"Gitte Winther Bruhn","startTime":160.297,"endTime":163.607,"body":"more and more discussed or getting"},{"speaker":"Gitte Winther Bruhn","startTime":160.297,"endTime":163.607,"body":"more and more focused, fortunately."},{"speaker":"Gitte Winther Bruhn","startTime":163.987,"endTime":166.617,"body":"And this, of course, is"},{"speaker":"Gitte Winther Bruhn","startTime":163.987,"endTime":166.617,"body":"fueled by the world around us."},{"speaker":"Gitte Winther Bruhn","startTime":166.617,"endTime":171.327,"body":"We have had pandemics, we have wars,"},{"speaker":"Gitte Winther Bruhn","startTime":166.617,"endTime":171.327,"body":"and all of that is impacting both"},{"speaker":"Gitte Winther Bruhn","startTime":171.347,"endTime":174.147,"body":"business operation But also people."},{"speaker":"Gitte Winther Bruhn","startTime":174.177,"endTime":177.577,"body":"So really fueling the entire area."},{"speaker":"Gitte Winther Bruhn","startTime":177.997,"endTime":182.867,"body":"And when we have increased inequality"},{"speaker":"Gitte Winther Bruhn","startTime":177.997,"endTime":182.867,"body":"we also see that almost a political"},{"speaker":"Gitte Winther Bruhn","startTime":182.867,"endTime":185.717,"body":"and economic system is eroding."},{"speaker":"Gitte Winther Bruhn","startTime":186.107,"endTime":190.337,"body":"And in the end, that's also constraining"},{"speaker":"Gitte Winther Bruhn","startTime":186.107,"endTime":190.337,"body":"economic growth which of course,"},{"speaker":"Gitte Winther Bruhn","startTime":190.347,"endTime":192.357,"body":"again, is impacting businesses."},{"speaker":"Gitte Winther Bruhn","startTime":193.127,"endTime":197.407,"body":"And I just looked into some of the"},{"speaker":"Gitte Winther Bruhn","startTime":193.127,"endTime":197.407,"body":"facts and numbers before entering here."},{"speaker":"Gitte Winther Bruhn","startTime":197.827,"endTime":203.247,"body":"And inequality, I mean, 10% of the"},{"speaker":"Gitte Winther Bruhn","startTime":197.827,"endTime":203.247,"body":"world's of the richest of the world's"},{"speaker":"Gitte Winther Bruhn","startTime":203.247,"endTime":206.987,"body":"population now owns more than three"},{"speaker":"Gitte Winther Bruhn","startTime":203.247,"endTime":206.987,"body":"quarters of the global wealth."},{"speaker":"Gitte Winther Bruhn","startTime":207.477,"endTime":210.977,"body":"So that's a large amount"},{"speaker":"Gitte Winther Bruhn","startTime":207.477,"endTime":210.977,"body":"owned by quite a few people."},{"speaker":"Gitte Winther Bruhn","startTime":211.437,"endTime":216.317,"body":"We have more than 50 million people"},{"speaker":"Gitte Winther Bruhn","startTime":211.437,"endTime":216.317,"body":"under some sort of modern slavery today."},{"speaker":"Gitte Winther Bruhn","startTime":216.827,"endTime":219.937,"body":"And child labor has risen for"},{"speaker":"Gitte Winther Bruhn","startTime":216.827,"endTime":219.937,"body":"the first time in 20 years."},{"speaker":"Gitte Winther Bruhn","startTime":219.947,"endTime":221.047,"body":"So we have now passed..."},{"speaker":"Gitte Winther Bruhn","startTime":222.377,"endTime":225.737,"body":"140 million children"},{"speaker":"Gitte Winther Bruhn","startTime":222.377,"endTime":225.737,"body":"that's actually working."},{"speaker":"Gitte Winther Bruhn","startTime":226.567,"endTime":231.687,"body":"And yesterday I just saw, due to"},{"speaker":"Gitte Winther Bruhn","startTime":226.567,"endTime":231.687,"body":"our inflation, that around 165"},{"speaker":"Gitte Winther Bruhn","startTime":231.727,"endTime":236.15,"body":"million people actually fell into"},{"speaker":"Gitte Winther Bruhn","startTime":231.727,"endTime":236.15,"body":"poverty in the last three years."},{"speaker":"Gitte Winther Bruhn","startTime":236.61,"endTime":239.52,"body":"So this is a situation"},{"speaker":"Gitte Winther Bruhn","startTime":236.61,"endTime":239.52,"body":"that's just getting worse."},{"speaker":"Gitte Winther Bruhn","startTime":240.245,"endTime":243.545,"body":"So I think we can say inequality"},{"speaker":"Gitte Winther Bruhn","startTime":240.245,"endTime":243.545,"body":"is to people what climate"},{"speaker":"Gitte Winther Bruhn","startTime":243.545,"endTime":244.755,"body":"change is to the planet."},{"speaker":"Gitte Winther Bruhn","startTime":245.855,"endTime":249.655,"body":"That's, that's the context of where"},{"speaker":"Gitte Winther Bruhn","startTime":245.855,"endTime":249.655,"body":"we are operating and the people."},{"speaker":"Gitte Winther Bruhn","startTime":249.855,"endTime":252.455,"body":"But business here, of"},{"speaker":"Gitte Winther Bruhn","startTime":249.855,"endTime":252.455,"body":"course, is a vital part."},{"speaker":"Gitte Winther Bruhn","startTime":252.495,"endTime":254.455,"body":"It's part of, part of our society as well."},{"speaker":"Gitte Winther Bruhn","startTime":254.885,"endTime":257.955,"body":"And this is why we talk business"},{"speaker":"Gitte Winther Bruhn","startTime":254.885,"endTime":257.955,"body":"and human rights and social"},{"speaker":"Gitte Winther Bruhn","startTime":257.955,"endTime":259.535,"body":"responsibility for business."},{"speaker":"Gitte Winther Bruhn","startTime":259.965,"endTime":262.845,"body":"Because no business"},{"speaker":"Gitte Winther Bruhn","startTime":259.965,"endTime":262.845,"body":"really exist in isolation."},{"speaker":"Gitte Winther Bruhn","startTime":263.095,"endTime":267.165,"body":"They need to collaborate with their"},{"speaker":"Gitte Winther Bruhn","startTime":263.095,"endTime":267.165,"body":"society, they work in and operate in."},{"speaker":"Gitte Winther Bruhn","startTime":267.665,"endTime":271.795,"body":"So they also need to balance and"},{"speaker":"Gitte Winther Bruhn","startTime":267.665,"endTime":271.795,"body":"ensure that they have their license"},{"speaker":"Gitte Winther Bruhn","startTime":271.795,"endTime":274.065,"body":"to, to operate, so to say in there."},{"speaker":"Gitte Winther Bruhn","startTime":274.785,"endTime":278.975,"body":"And again, all the numbers I mentioned"},{"speaker":"Gitte Winther Bruhn","startTime":274.785,"endTime":278.975,"body":"before, why is that relevant?"},{"speaker":"Gitte Winther Bruhn","startTime":279.025,"endTime":282.505,"body":"Well, these people, they are all"},{"speaker":"Gitte Winther Bruhn","startTime":279.025,"endTime":282.505,"body":"part of corporate value chains."},{"speaker":"Gitte Winther Bruhn","startTime":282.505,"endTime":287.025,"body":"So they're out there making our clothes,"},{"speaker":"Gitte Winther Bruhn","startTime":282.505,"endTime":287.025,"body":"or picking our crops, or working"},{"speaker":"Gitte Winther Bruhn","startTime":287.025,"endTime":289.545,"body":"in the factories of, of businesses."},{"speaker":"Gitte Winther Bruhn","startTime":290.145,"endTime":293.005,"body":"So, people is very much just like the..."},{"speaker":"Gitte Winther Bruhn","startTime":293.29,"endTime":296.38,"body":"environment impacted by"},{"speaker":"Gitte Winther Bruhn","startTime":293.29,"endTime":296.38,"body":"how companies operate."},{"speaker":"Gitte Winther Bruhn","startTime":297.66,"endTime":301.818,"body":"Okay, and that's, of course, why"},{"speaker":"Gitte Winther Bruhn","startTime":297.66,"endTime":301.818,"body":"we should focus on the S in ESG."},{"speaker":"Tom Raftery","startTime":302.362,"endTime":302.662,"body":"Okay."},{"speaker":"Tom Raftery","startTime":302.662,"endTime":306.962,"body":"So Gitte businesses are going"},{"speaker":"Tom Raftery","startTime":302.662,"endTime":306.962,"body":"to have to respond to this."},{"speaker":"Tom Raftery","startTime":306.962,"endTime":310.972,"body":"There's either going to be"},{"speaker":"Tom Raftery","startTime":306.962,"endTime":310.972,"body":"regulations passed or they'll have"},{"speaker":"Tom Raftery","startTime":310.972,"endTime":313.592,"body":"to respond voluntarily, I guess."},{"speaker":"Tom Raftery","startTime":313.942,"endTime":316.792,"body":"You know, what, what do you see"},{"speaker":"Tom Raftery","startTime":313.942,"endTime":316.792,"body":"coming down the line in terms of"},{"speaker":"Tom Raftery","startTime":316.822,"endTime":318.712,"body":"regulations and businesses responses?"},{"speaker":"Gitte Winther Bruhn","startTime":319.652,"endTime":320.302,"body":"Yes."},{"speaker":"Gitte Winther Bruhn","startTime":320.642,"endTime":325.992,"body":"I think for, for, I think we,"},{"speaker":"Gitte Winther Bruhn","startTime":320.642,"endTime":325.992,"body":"we have seen a path being laid"},{"speaker":"Gitte Winther Bruhn","startTime":325.992,"endTime":327.582,"body":"out for, for a long time here."},{"speaker":"Gitte Winther Bruhn","startTime":327.902,"endTime":332.252,"body":"Since the universal declaration of,"},{"speaker":"Gitte Winther Bruhn","startTime":327.902,"endTime":332.252,"body":"of human rights, I think from '48 we"},{"speaker":"Gitte Winther Bruhn","startTime":332.252,"endTime":337.002,"body":"discussed human rights and, and also the"},{"speaker":"Gitte Winther Bruhn","startTime":332.252,"endTime":337.002,"body":"responsibility of the entire society."},{"speaker":"Gitte Winther Bruhn","startTime":337.412,"endTime":341.462,"body":"That was very much cleared out by the"},{"speaker":"Gitte Winther Bruhn","startTime":337.412,"endTime":341.462,"body":"guiding principle from, from UN on"},{"speaker":"Gitte Winther Bruhn","startTime":341.602,"endTime":344.212,"body":"business and human rights in 2011."},{"speaker":"Gitte Winther Bruhn","startTime":344.672,"endTime":349.232,"body":"And as a minimum we see that businesses"},{"speaker":"Gitte Winther Bruhn","startTime":344.672,"endTime":349.232,"body":"need to respect human rights."},{"speaker":"Gitte Winther Bruhn","startTime":349.332,"endTime":353.392,"body":"So there is a lot here of managing"},{"speaker":"Gitte Winther Bruhn","startTime":349.332,"endTime":353.392,"body":"the business impact, both the positive"},{"speaker":"Gitte Winther Bruhn","startTime":353.472,"endTime":357.162,"body":"and the negative that they do have on"},{"speaker":"Gitte Winther Bruhn","startTime":353.472,"endTime":357.162,"body":"people with their business operation."},{"speaker":"Gitte Winther Bruhn","startTime":358.212,"endTime":362.865,"body":"So the UN guiding principle laid out this"},{"speaker":"Gitte Winther Bruhn","startTime":358.212,"endTime":362.865,"body":"framework with the three pillars for human"},{"speaker":"Gitte Winther Bruhn","startTime":362.865,"endTime":366.285,"body":"rights, where we have the state and the"},{"speaker":"Gitte Winther Bruhn","startTime":362.865,"endTime":366.285,"body":"state role of protecting human rights."},{"speaker":"Gitte Winther Bruhn","startTime":366.945,"endTime":371.84,"body":"We have the business and the business"},{"speaker":"Gitte Winther Bruhn","startTime":366.945,"endTime":371.84,"body":"that needs to respect human rights."},{"speaker":"Gitte Winther Bruhn","startTime":371.91,"endTime":374.52,"body":"And then we have the remedy"},{"speaker":"Gitte Winther Bruhn","startTime":371.91,"endTime":374.52,"body":"side, where the state have a"},{"speaker":"Gitte Winther Bruhn","startTime":374.52,"endTime":379.81,"body":"responsibility to provide, and"},{"speaker":"Gitte Winther Bruhn","startTime":374.52,"endTime":379.81,"body":"ensure there is access to, to remedy."},{"speaker":"Gitte Winther Bruhn","startTime":381.235,"endTime":386.965,"body":"So these are really a standard set"},{"speaker":"Gitte Winther Bruhn","startTime":381.235,"endTime":386.965,"body":"of conduct expected by companies and"},{"speaker":"Gitte Winther Bruhn","startTime":387.435,"endTime":390.475,"body":"supporting that, so how to implement it."},{"speaker":"Gitte Winther Bruhn","startTime":390.555,"endTime":395.635,"body":"We for the first time heard of the"},{"speaker":"Gitte Winther Bruhn","startTime":390.555,"endTime":395.635,"body":"due diligence being set also in"},{"speaker":"Gitte Winther Bruhn","startTime":395.965,"endTime":397.565,"body":"to meet these responsibilities."},{"speaker":"Gitte Winther Bruhn","startTime":398.548,"endTime":402.998,"body":"So business responsibility here is"},{"speaker":"Gitte Winther Bruhn","startTime":398.548,"endTime":402.998,"body":"it's not only for own operation."},{"speaker":"Gitte Winther Bruhn","startTime":402.998,"endTime":404.818,"body":"I think that's how it's often looked at."},{"speaker":"Gitte Winther Bruhn","startTime":404.818,"endTime":407.538,"body":"I need to look for my own"},{"speaker":"Gitte Winther Bruhn","startTime":404.818,"endTime":407.538,"body":"employees and how I operate."},{"speaker":"Gitte Winther Bruhn","startTime":407.788,"endTime":410.658,"body":"But here we are actually"},{"speaker":"Gitte Winther Bruhn","startTime":407.788,"endTime":410.658,"body":"discussing the entire value chain."},{"speaker":"Gitte Winther Bruhn","startTime":410.698,"endTime":416.288,"body":"It's both the responsibility of how your"},{"speaker":"Gitte Winther Bruhn","startTime":410.698,"endTime":416.288,"body":"product or services are being used or the"},{"speaker":"Gitte Winther Bruhn","startTime":416.358,"endTime":419.438,"body":"integrity and ethic of your suppliers."},{"speaker":"Gitte Winther Bruhn","startTime":419.478,"endTime":423.498,"body":"And if they are having any violation with"},{"speaker":"Gitte Winther Bruhn","startTime":419.478,"endTime":423.498,"body":"human rights and even their suppliers."},{"speaker":"Gitte Winther Bruhn","startTime":423.848,"endTime":428.758,"body":"So it's, it's any stakeholder that that"},{"speaker":"Gitte Winther Bruhn","startTime":423.848,"endTime":428.758,"body":"we have in our, in our value chain here."},{"speaker":"Gitte Winther Bruhn","startTime":430.528,"endTime":436.458,"body":"But we do see that still 76% of the"},{"speaker":"Gitte Winther Bruhn","startTime":430.528,"endTime":436.458,"body":"world's leading 1000 companies is"},{"speaker":"Gitte Winther Bruhn","startTime":436.458,"endTime":441.728,"body":"not disclosing any human rights due"},{"speaker":"Gitte Winther Bruhn","startTime":436.458,"endTime":441.728,"body":"diligence details, meaning they do not"},{"speaker":"Gitte Winther Bruhn","startTime":441.738,"endTime":446.923,"body":"have the insight, which is challenging,"},{"speaker":"Gitte Winther Bruhn","startTime":441.738,"endTime":446.923,"body":"but nothing is being put out there."},{"speaker":"Gitte Winther Bruhn","startTime":447.443,"endTime":451.973,"body":"And that, of course, is leading for"},{"speaker":"Gitte Winther Bruhn","startTime":447.443,"endTime":451.973,"body":"states to to lifting their obligation"},{"speaker":"Gitte Winther Bruhn","startTime":452.553,"endTime":456.023,"body":"that they need to protect human rights"},{"speaker":"Gitte Winther Bruhn","startTime":452.553,"endTime":456.023,"body":"and they will do that by enforcing"},{"speaker":"Gitte Winther Bruhn","startTime":456.033,"endTime":458.323,"body":"mandatory human rights due diligence."},{"speaker":"Gitte Winther Bruhn","startTime":458.873,"endTime":460.853,"body":"And maybe I should just state here."},{"speaker":"Gitte Winther Bruhn","startTime":461.203,"endTime":467.073,"body":"I think due diligence is very much known"},{"speaker":"Gitte Winther Bruhn","startTime":461.203,"endTime":467.073,"body":"in risk management, normally on a more"},{"speaker":"Gitte Winther Bruhn","startTime":467.073,"endTime":469.673,"body":"financial side or risk to the business."},{"speaker":"Gitte Winther Bruhn","startTime":469.953,"endTime":473.913,"body":"But when we talk mandatory human"},{"speaker":"Gitte Winther Bruhn","startTime":469.953,"endTime":473.913,"body":"rights due diligence, it's a focus"},{"speaker":"Gitte Winther Bruhn","startTime":473.913,"endTime":478.913,"body":"on identifying risk to rights holders"},{"speaker":"Gitte Winther Bruhn","startTime":473.913,"endTime":478.913,"body":"or the people that can be affected by"},{"speaker":"Gitte Winther Bruhn","startTime":478.913,"endTime":480.383,"body":"your business and your value chain."},{"speaker":"Gitte Winther Bruhn","startTime":480.383,"endTime":484.288,"body":"So just there's a little different"},{"speaker":"Gitte Winther Bruhn","startTime":480.383,"endTime":484.288,"body":"on how it's it's it's approach here."},{"speaker":"Tom Raftery","startTime":485.208,"endTime":490.198,"body":"Okay, so with all of"},{"speaker":"Tom Raftery","startTime":485.208,"endTime":490.198,"body":"these responsibilities that are"},{"speaker":"Tom Raftery","startTime":490.198,"endTime":495.758,"body":"now coming on businesses, increased"},{"speaker":"Tom Raftery","startTime":490.198,"endTime":495.758,"body":"responsibilities, how can technology"},{"speaker":"Tom Raftery","startTime":495.758,"endTime":497.338,"body":"help companies deal with that?"},{"speaker":"Gitte Winther Bruhn","startTime":498.665,"endTime":501.905,"body":"Maybe be Tom, if"},{"speaker":"Gitte Winther Bruhn","startTime":498.665,"endTime":501.905,"body":"fine with you, before going there, because"},{"speaker":"Gitte Winther Bruhn","startTime":501.905,"endTime":504.695,"body":"what we do see is, is a lot of regulation."},{"speaker":"Gitte Winther Bruhn","startTime":504.695,"endTime":506.585,"body":"I, I think I never got"},{"speaker":"Gitte Winther Bruhn","startTime":504.695,"endTime":506.585,"body":"to that point before."},{"speaker":"Gitte Winther Bruhn","startTime":506.585,"endTime":507.305,"body":"Sorry for that."},{"speaker":"Gitte Winther Bruhn","startTime":507.695,"endTime":507.935,"body":"Sure."},{"speaker":"Gitte Winther Bruhn","startTime":507.935,"endTime":513.545,"body":"And the diversity globally, and I think"},{"speaker":"Gitte Winther Bruhn","startTime":507.935,"endTime":513.545,"body":"for any company working cross borders,"},{"speaker":"Gitte Winther Bruhn","startTime":513.545,"endTime":518.175,"body":"which I think goes for most companies,"},{"speaker":"Gitte Winther Bruhn","startTime":513.545,"endTime":518.175,"body":"the set of regulations that we see now"},{"speaker":"Gitte Winther Bruhn","startTime":518.185,"endTime":522.595,"body":"being put out there is the challenge"},{"speaker":"Gitte Winther Bruhn","startTime":518.185,"endTime":522.595,"body":"that they would need to, to deal with."},{"speaker":"Gitte Winther Bruhn","startTime":523.155,"endTime":528.275,"body":"Already from 2012, we saw the first"},{"speaker":"Gitte Winther Bruhn","startTime":523.155,"endTime":528.275,"body":"lighter regulation first one from"},{"speaker":"Gitte Winther Bruhn","startTime":528.275,"endTime":533.005,"body":"France with the first obligation to"},{"speaker":"Gitte Winther Bruhn","startTime":528.275,"endTime":533.005,"body":"report yearly on the due diligence,"},{"speaker":"Gitte Winther Bruhn","startTime":533.355,"endTime":535.345,"body":"but with no real liability."},{"speaker":"Gitte Winther Bruhn","startTime":535.765,"endTime":541.515,"body":"We do see that It was followed by both"},{"speaker":"Gitte Winther Bruhn","startTime":535.765,"endTime":541.515,"body":"an Australian Slavery Act and, and"},{"speaker":"Gitte Winther Bruhn","startTime":541.525,"endTime":546.605,"body":"latest, we have the German Supply Chain"},{"speaker":"Gitte Winther Bruhn","startTime":541.525,"endTime":546.605,"body":"Due Diligence Act, where we start to see"},{"speaker":"Gitte Winther Bruhn","startTime":546.705,"endTime":551.075,"body":"the complexity and I've also seen the"},{"speaker":"Gitte Winther Bruhn","startTime":546.705,"endTime":551.075,"body":"harsher side of the regulation being put"},{"speaker":"Gitte Winther Bruhn","startTime":551.075,"endTime":557.125,"body":"out there both in regards to their action"},{"speaker":"Gitte Winther Bruhn","startTime":551.075,"endTime":557.125,"body":"what they need to do embed policies and"},{"speaker":"Gitte Winther Bruhn","startTime":557.185,"endTime":563.76,"body":"assess their entire operation but also"},{"speaker":"Gitte Winther Bruhn","startTime":557.185,"endTime":563.76,"body":"that we now have business liability,"},{"speaker":"Gitte Winther Bruhn","startTime":563.79,"endTime":566.22,"body":"that we have a fines as we move forward."},{"speaker":"Gitte Winther Bruhn","startTime":567.06,"endTime":570.05,"body":"The States, Asia is also"},{"speaker":"Gitte Winther Bruhn","startTime":567.06,"endTime":570.05,"body":"evolving on this area."},{"speaker":"Gitte Winther Bruhn","startTime":570.05,"endTime":573.69,"body":"There's no doubt EU is a front"},{"speaker":"Gitte Winther Bruhn","startTime":570.05,"endTime":573.69,"body":"runner and we're all expecting the"},{"speaker":"Gitte Winther Bruhn","startTime":573.69,"endTime":577.08,"body":"Corporate Sustainability Due Diligence"},{"speaker":"Gitte Winther Bruhn","startTime":573.69,"endTime":577.08,"body":"Directive that they are working on"},{"speaker":"Gitte Winther Bruhn","startTime":577.14,"endTime":579.33,"body":"and hopefully will finalize this year."},{"speaker":"Gitte Winther Bruhn","startTime":580.01,"endTime":584.63,"body":"And here we are very much in line with"},{"speaker":"Gitte Winther Bruhn","startTime":580.01,"endTime":584.63,"body":"the, with the German act, but we see"},{"speaker":"Gitte Winther Bruhn","startTime":584.63,"endTime":589.715,"body":"it's, it's it might even be harsher on"},{"speaker":"Gitte Winther Bruhn","startTime":584.63,"endTime":589.715,"body":"their I would say both liability and on"},{"speaker":"Gitte Winther Bruhn","startTime":589.715,"endTime":594.205,"body":"the fines, where we will have up to five"},{"speaker":"Gitte Winther Bruhn","startTime":589.715,"endTime":594.205,"body":"percent of the worldwide net turnover"},{"speaker":"Gitte Winther Bruhn","startTime":594.465,"endTime":596.875,"body":"and even banned from public procurement."},{"speaker":"Gitte Winther Bruhn","startTime":597.155,"endTime":600.005,"body":"So this is really starting"},{"speaker":"Gitte Winther Bruhn","startTime":597.155,"endTime":600.005,"body":"to impact businesses and"},{"speaker":"Gitte Winther Bruhn","startTime":600.005,"endTime":602.805,"body":"enforcing them to move forward."},{"speaker":"Gitte Winther Bruhn","startTime":602.845,"endTime":608.86,"body":"And of course this should not only be"},{"speaker":"Gitte Winther Bruhn","startTime":602.845,"endTime":608.86,"body":"a a tick mark for complying the whole"},{"speaker":"Gitte Winther Bruhn","startTime":608.87,"endTime":615.24,"body":"background for this, of course, is that we"},{"speaker":"Gitte Winther Bruhn","startTime":608.87,"endTime":615.24,"body":"need to ensure the positive impact or from"},{"speaker":"Gitte Winther Bruhn","startTime":615.24,"endTime":620.34,"body":"businesses on on people and stakeholders"},{"speaker":"Gitte Winther Bruhn","startTime":615.24,"endTime":620.34,"body":"that are part of the entire value chain."},{"speaker":"Tom Raftery","startTime":621.88,"endTime":623.38,"body":"Sure, sure, sure."},{"speaker":"Tom Raftery","startTime":623.39,"endTime":625.95,"body":"And how can technology"},{"speaker":"Tom Raftery","startTime":623.39,"endTime":625.95,"body":"help companies with this?"},{"speaker":"Gitte Winther Bruhn","startTime":627.97,"endTime":632.29,"body":"Yes, so, technology"},{"speaker":"Gitte Winther Bruhn","startTime":627.97,"endTime":632.29,"body":"here, as, as mentioned we are talking"},{"speaker":"Gitte Winther Bruhn","startTime":659.7600000000001,"endTime":661.1500000000001,"body":"with a huge business challenge."},{"speaker":"Gitte Winther Bruhn","startTime":661.59,"endTime":665.24,"body":"And that's not the least, because as"},{"speaker":"Gitte Winther Bruhn","startTime":661.59,"endTime":665.24,"body":"just mentioned, we have this whole"},{"speaker":"Gitte Winther Bruhn","startTime":665.2900000000001,"endTime":666.98,"body":"global complexity and regulation."},{"speaker":"Gitte Winther Bruhn","startTime":667.5,"endTime":671.1500000000001,"body":"We also have distributed data"},{"speaker":"Gitte Winther Bruhn","startTime":667.5,"endTime":671.1500000000001,"body":"across the entire value chain here."},{"speaker":"Gitte Winther Bruhn","startTime":671.1700000000001,"endTime":675.6700000000001,"body":"We need to consider, ensure"},{"speaker":"Gitte Winther Bruhn","startTime":671.1700000000001,"endTime":675.6700000000001,"body":"transparency, accountability as well."},{"speaker":"Gitte Winther Bruhn","startTime":675.73,"endTime":676.5300000000001,"body":"And that's tough."},{"speaker":"Gitte Winther Bruhn","startTime":676.6400000000001,"endTime":679.9200000000001,"body":"Further, when we discuss"},{"speaker":"Gitte Winther Bruhn","startTime":676.6400000000001,"endTime":679.9200000000001,"body":"human rights due diligence."},{"speaker":"Gitte Winther Bruhn","startTime":680.5050000000001,"endTime":684.0550000000001,"body":"We are discussing people meaning"},{"speaker":"Gitte Winther Bruhn","startTime":680.5050000000001,"endTime":684.0550000000001,"body":"we need to address stakeholders."},{"speaker":"Gitte Winther Bruhn","startTime":684.0550000000001,"endTime":688.2850000000001,"body":"That's both within our value chains"},{"speaker":"Gitte Winther Bruhn","startTime":684.0550000000001,"endTime":688.2850000000001,"body":"or our suppliers internally But"},{"speaker":"Gitte Winther Bruhn","startTime":688.5350000000001,"endTime":693.815,"body":"also right holders so people we"},{"speaker":"Gitte Winther Bruhn","startTime":688.5350000000001,"endTime":693.815,"body":"might have had any violation against"},{"speaker":"Gitte Winther Bruhn","startTime":693.845,"endTime":695.195,"body":"doing our business operation."},{"speaker":"Gitte Winther Bruhn","startTime":695.7950000000001,"endTime":699.235,"body":"So there are a lot of new things"},{"speaker":"Gitte Winther Bruhn","startTime":695.7950000000001,"endTime":699.235,"body":"that that we need to consider it."},{"speaker":"Gitte Winther Bruhn","startTime":699.2850000000001,"endTime":703.9050000000001,"body":"But technology no doubt is a forceful"},{"speaker":"Gitte Winther Bruhn","startTime":699.2850000000001,"endTime":703.9050000000001,"body":"enabler here and can help scale."},{"speaker":"Gitte Winther Bruhn","startTime":704.3850000000001,"endTime":709.6350000000001,"body":"I mean some of the businesses I talked"},{"speaker":"Gitte Winther Bruhn","startTime":704.3850000000001,"endTime":709.6350000000001,"body":"to will have over 100, 000 suppliers"},{"speaker":"Gitte Winther Bruhn","startTime":709.6550000000001,"endTime":717.142,"body":"in their supply chain that they need to"},{"speaker":"Gitte Winther Bruhn","startTime":709.6550000000001,"endTime":717.142,"body":"assess and ensure are complying with the"},{"speaker":"Gitte Winther Bruhn","startTime":717.142,"endTime":721.282,"body":"human rights to diligence and 100, 000"},{"speaker":"Gitte Winther Bruhn","startTime":717.142,"endTime":721.282,"body":"supplies that cannot be done manually."},{"speaker":"Gitte Winther Bruhn","startTime":721.302,"endTime":722.6120000000001,"body":"We do need technology."},{"speaker":"Gitte Winther Bruhn","startTime":722.6120000000001,"endTime":725.552,"body":"We need to think smart"},{"speaker":"Gitte Winther Bruhn","startTime":722.6120000000001,"endTime":725.552,"body":"here to make this happen."},{"speaker":"Gitte Winther Bruhn","startTime":726.682,"endTime":729.4820000000001,"body":"So, so definitely"},{"speaker":"Gitte Winther Bruhn","startTime":726.682,"endTime":729.4820000000001,"body":"technology will play a role."},{"speaker":"Gitte Winther Bruhn","startTime":730.2120000000001,"endTime":732.297,"body":"I will also say we are not there."},{"speaker":"Gitte Winther Bruhn","startTime":732.3670000000001,"endTime":735.417,"body":"This, this is a journey for our customers."},{"speaker":"Gitte Winther Bruhn","startTime":735.4570000000001,"endTime":736.8770000000001,"body":"It's also a journey for us."},{"speaker":"Gitte Winther Bruhn","startTime":737.517,"endTime":740.677,"body":"But we need to get started"},{"speaker":"Gitte Winther Bruhn","startTime":737.517,"endTime":740.677,"body":"and I've always looked at this"},{"speaker":"Gitte Winther Bruhn","startTime":740.7570000000001,"endTime":742.2070000000001,"body":"to get this business impact."},{"speaker":"Gitte Winther Bruhn","startTime":742.317,"endTime":745.8670000000001,"body":"Let's get started with some ripple"},{"speaker":"Gitte Winther Bruhn","startTime":742.317,"endTime":745.8670000000001,"body":"effects I would say for positive impact."},{"speaker":"Gitte Winther Bruhn","startTime":746.307,"endTime":749.7470000000001,"body":"And let's look at where we have"},{"speaker":"Gitte Winther Bruhn","startTime":746.307,"endTime":749.7470000000001,"body":"low hanging fruits and where"},{"speaker":"Gitte Winther Bruhn","startTime":749.7470000000001,"endTime":750.897,"body":"we can already get started."},{"speaker":"Gitte Winther Bruhn","startTime":751.3370000000001,"endTime":755.5070000000001,"body":"And if we do look at the stakeholder"},{"speaker":"Gitte Winther Bruhn","startTime":751.3370000000001,"endTime":755.5070000000001,"body":"impact, which is so important when we"},{"speaker":"Gitte Winther Bruhn","startTime":755.577,"endTime":759.527,"body":"deal with human rights due diligence,"},{"speaker":"Gitte Winther Bruhn","startTime":755.577,"endTime":759.527,"body":"we have own operation, the consumer"},{"speaker":"Gitte Winther Bruhn","startTime":759.527,"endTime":762.9770000000001,"body":"in the community, suppliers, and"},{"speaker":"Gitte Winther Bruhn","startTime":759.527,"endTime":762.9770000000001,"body":"then we have the n-tier suppliers."},{"speaker":"Gitte Winther Bruhn","startTime":763.397,"endTime":767.447,"body":"But the closest and where we have"},{"speaker":"Gitte Winther Bruhn","startTime":763.397,"endTime":767.447,"body":"the most data processes well known,"},{"speaker":"Gitte Winther Bruhn","startTime":767.4770000000001,"endTime":771.297,"body":"that's within our own operation,"},{"speaker":"Gitte Winther Bruhn","startTime":767.4770000000001,"endTime":771.297,"body":"also within our own products."},{"speaker":"Gitte Winther Bruhn","startTime":771.407,"endTime":774.8370000000001,"body":"So this is definitely a place where we"},{"speaker":"Gitte Winther Bruhn","startTime":771.407,"endTime":774.8370000000001,"body":"can start mitigating and preventing."},{"speaker":"Gitte Winther Bruhn","startTime":775.167,"endTime":778.407,"body":"And already here we have"},{"speaker":"Gitte Winther Bruhn","startTime":775.167,"endTime":778.407,"body":"different solution in place."},{"speaker":"Gitte Winther Bruhn","startTime":779.4620000000001,"endTime":783.652,"body":"With all of that, we also have this layer"},{"speaker":"Gitte Winther Bruhn","startTime":779.4620000000001,"endTime":783.652,"body":"of data because we need to manage, we"},{"speaker":"Gitte Winther Bruhn","startTime":783.652,"endTime":785.792,"body":"need to assess we also need to report."},{"speaker":"Gitte Winther Bruhn","startTime":786.202,"endTime":790.0020000000001,"body":"And in the end, what we're looking"},{"speaker":"Gitte Winther Bruhn","startTime":786.202,"endTime":790.0020000000001,"body":"for is actually an outcome."},{"speaker":"Gitte Winther Bruhn","startTime":790.052,"endTime":793.9720000000001,"body":"Not just an output, but an outcome"},{"speaker":"Gitte Winther Bruhn","startTime":790.052,"endTime":793.9720000000001,"body":"where we can start measuring"},{"speaker":"Gitte Winther Bruhn","startTime":794.302,"endTime":795.952,"body":"the actions that we are doing."},{"speaker":"Gitte Winther Bruhn","startTime":796.0120000000001,"endTime":799.4720000000001,"body":"How effective are they and how much"},{"speaker":"Gitte Winther Bruhn","startTime":796.0120000000001,"endTime":799.4720000000001,"body":"are they increasing the positive"},{"speaker":"Gitte Winther Bruhn","startTime":799.4720000000001,"endTime":805.3670000000001,"body":"outcome Because what we really wanna"},{"speaker":"Gitte Winther Bruhn","startTime":799.4720000000001,"endTime":805.3670000000001,"body":"promote, or improve is promoting"},{"speaker":"Gitte Winther Bruhn","startTime":805.397,"endTime":810.067,"body":"the entire social equity and gender"},{"speaker":"Gitte Winther Bruhn","startTime":805.397,"endTime":810.067,"body":"equality across our entire value"},{"speaker":"Gitte Winther Bruhn","startTime":810.0970000000001,"endTime":811.87,"body":"chain and ensure human rights."},{"speaker":"Gitte Winther Bruhn","startTime":813.22,"endTime":819.8100000000001,"body":"And as mentioned, companies, businesses,"},{"speaker":"Gitte Winther Bruhn","startTime":813.22,"endTime":819.8100000000001,"body":"they're already doing a lot of things."},{"speaker":"Gitte Winther Bruhn","startTime":819.8100000000001,"endTime":823.58,"body":"So, we just need to, think of"},{"speaker":"Gitte Winther Bruhn","startTime":819.8100000000001,"endTime":823.58,"body":"this in a, in a different scale."},{"speaker":"Gitte Winther Bruhn","startTime":824.1,"endTime":827.4100000000001,"body":"Because already now, I mean,"},{"speaker":"Gitte Winther Bruhn","startTime":824.1,"endTime":827.4100000000001,"body":"business within their own operation,"},{"speaker":"Gitte Winther Bruhn","startTime":827.4200000000001,"endTime":831.24,"body":"they have EHS system to ensure"},{"speaker":"Gitte Winther Bruhn","startTime":827.4200000000001,"endTime":831.24,"body":"a safe working environment."},{"speaker":"Gitte Winther Bruhn","startTime":831.5100000000001,"endTime":836.19,"body":"They would have HR system"},{"speaker":"Gitte Winther Bruhn","startTime":831.5100000000001,"endTime":836.19,"body":"to ensure diversity and"},{"speaker":"Gitte Winther Bruhn","startTime":836.25,"endTime":838.0600000000001,"body":"inclusiveness in the workplace."},{"speaker":"Gitte Winther Bruhn","startTime":838.4570000000001,"endTime":840.3770000000001,"body":"So a lot of these things"},{"speaker":"Gitte Winther Bruhn","startTime":838.4570000000001,"endTime":840.3770000000001,"body":"are already in place."},{"speaker":"Gitte Winther Bruhn","startTime":840.417,"endTime":842.1170000000001,"body":"We also have procurement system."},{"speaker":"Gitte Winther Bruhn","startTime":842.1270000000001,"endTime":847.1070000000001,"body":"We can also manage a lot"},{"speaker":"Gitte Winther Bruhn","startTime":842.1270000000001,"endTime":847.1070000000001,"body":"of the supplier assessment."},{"speaker":"Gitte Winther Bruhn","startTime":847.687,"endTime":851.542,"body":"I think where what we"},{"speaker":"Gitte Winther Bruhn","startTime":847.687,"endTime":851.542,"body":"lack is the connection."},{"speaker":"Gitte Winther Bruhn","startTime":851.7120000000001,"endTime":858.2420000000001,"body":"So how can we deliver an end to end"},{"speaker":"Gitte Winther Bruhn","startTime":851.7120000000001,"endTime":858.2420000000001,"body":"human rights due diligence process or"},{"speaker":"Gitte Winther Bruhn","startTime":858.2420000000001,"endTime":862.822,"body":"management process where we have the"},{"speaker":"Gitte Winther Bruhn","startTime":858.2420000000001,"endTime":862.822,"body":"the governance and risk management to"},{"speaker":"Gitte Winther Bruhn","startTime":862.822,"endTime":868.432,"body":"embed the needed policies and have clear"},{"speaker":"Gitte Winther Bruhn","startTime":862.822,"endTime":868.432,"body":"responsibility that we can then funnel"},{"speaker":"Gitte Winther Bruhn","startTime":868.7220000000001,"endTime":873.2220000000001,"body":"both internally into our HR department,"},{"speaker":"Gitte Winther Bruhn","startTime":868.7220000000001,"endTime":873.2220000000001,"body":"but also into procurement, but we"},{"speaker":"Gitte Winther Bruhn","startTime":873.2220000000001,"endTime":877.572,"body":"need to align and we need to connect"},{"speaker":"Gitte Winther Bruhn","startTime":873.2220000000001,"endTime":877.572,"body":"and we need to communicate across."},{"speaker":"Gitte Winther Bruhn","startTime":877.9720000000001,"endTime":879.802,"body":"So I think the building blocks are there."},{"speaker":"Gitte Winther Bruhn","startTime":880.0680000000001,"endTime":885.988,"body":"We can do the pieces, but we have a"},{"speaker":"Gitte Winther Bruhn","startTime":880.0680000000001,"endTime":885.988,"body":"journey to bring down the complexity and"},{"speaker":"Gitte Winther Bruhn","startTime":885.998,"endTime":888.398,"body":"increase the responsibility, so to say."},{"speaker":"Gitte Winther Bruhn","startTime":889.768,"endTime":893.138,"body":"So, that's our long term"},{"speaker":"Gitte Winther Bruhn","startTime":889.768,"endTime":893.138,"body":"vision working on that."},{"speaker":"Gitte Winther Bruhn","startTime":893.268,"endTime":896.3580000000001,"body":"And in the meantime, of course, on"},{"speaker":"Gitte Winther Bruhn","startTime":893.268,"endTime":896.3580000000001,"body":"the current solution, I mean, in"},{"speaker":"Gitte Winther Bruhn","startTime":896.3580000000001,"endTime":898.398,"body":"our portfolio, there will be gaps."},{"speaker":"Gitte Winther Bruhn","startTime":898.7280000000001,"endTime":900.4280000000001,"body":"We need to understand what are the..."},{"speaker":"Gitte Winther Bruhn","startTime":901.4830000000001,"endTime":903.113,"body":"What are some of the problem statement?"},{"speaker":"Gitte Winther Bruhn","startTime":903.113,"endTime":905.613,"body":"And what are some of the new use"},{"speaker":"Gitte Winther Bruhn","startTime":903.113,"endTime":905.613,"body":"cases that we're not covering?"},{"speaker":"Gitte Winther Bruhn","startTime":905.8130000000001,"endTime":907.5530000000001,"body":"So we need to enhance along the path."},{"speaker":"Gitte Winther Bruhn","startTime":907.883,"endTime":913.7280000000001,"body":"So plenty of work to do, but technology"},{"speaker":"Gitte Winther Bruhn","startTime":907.883,"endTime":913.7280000000001,"body":"is there and if I can address"},{"speaker":"Gitte Winther Bruhn","startTime":913.8380000000001,"endTime":915.548,"body":"one thing, it's also the n-tier."},{"speaker":"Gitte Winther Bruhn","startTime":915.5680000000001,"endTime":918.508,"body":"So the supplier's supplier"},{"speaker":"Gitte Winther Bruhn","startTime":915.5680000000001,"endTime":918.508,"body":"and their supplier."},{"speaker":"Gitte Winther Bruhn","startTime":918.8180000000001,"endTime":922.668,"body":"I think this is a challenge"},{"speaker":"Gitte Winther Bruhn","startTime":918.8180000000001,"endTime":922.668,"body":"for any, any company."},{"speaker":"Gitte Winther Bruhn","startTime":922.7080000000001,"endTime":927.278,"body":"And we have seen this same challenge when"},{"speaker":"Gitte Winther Bruhn","startTime":922.7080000000001,"endTime":927.278,"body":"it comes to, for example, the carbon side."},{"speaker":"Gitte Winther Bruhn","startTime":927.498,"endTime":932.138,"body":"We did launch SAP Sustainability Data"},{"speaker":"Gitte Winther Bruhn","startTime":927.498,"endTime":932.138,"body":"Exchange to enable the request and"},{"speaker":"Gitte Winther Bruhn","startTime":932.138,"endTime":936.802,"body":"share of carbon footprint information"},{"speaker":"Gitte Winther Bruhn","startTime":932.138,"endTime":936.802,"body":"between the buyers and suppliers."},{"speaker":"Gitte Winther Bruhn","startTime":937.032,"endTime":941.475,"body":"And we need that same flow of"},{"speaker":"Gitte Winther Bruhn","startTime":937.032,"endTime":941.475,"body":"accountability and traceability when it"},{"speaker":"Gitte Winther Bruhn","startTime":941.475,"endTime":944.455,"body":"comes to the responsible business conduct."},{"speaker":"Gitte Winther Bruhn","startTime":945.325,"endTime":948.115,"body":"I will say we would need to"},{"speaker":"Gitte Winther Bruhn","startTime":945.325,"endTime":948.115,"body":"manage people impact with the same"},{"speaker":"Gitte Winther Bruhn","startTime":948.115,"endTime":950.605,"body":"attention that we manage carbon."},{"speaker":"Tom Raftery","startTime":951.2650000000001,"endTime":951.615,"body":"Right?"},{"speaker":"Tom Raftery","startTime":952.585,"endTime":952.835,"body":"Cool."},{"speaker":"Tom Raftery","startTime":953.0250000000001,"endTime":953.2550000000001,"body":"Cool."},{"speaker":"Tom Raftery","startTime":953.2550000000001,"endTime":957.355,"body":"And, and how, how are SAP"},{"speaker":"Tom Raftery","startTime":953.2550000000001,"endTime":957.355,"body":"managing this kind of complexity?"},{"speaker":"Gitte Winther Bruhn","startTime":958.825,"endTime":960.325,"body":"Yeah, it's it's high."},{"speaker":"Gitte Winther Bruhn","startTime":960.7550000000001,"endTime":963.4150000000001,"body":"I've been with this company"},{"speaker":"Gitte Winther Bruhn","startTime":960.7550000000001,"endTime":963.4150000000001,"body":"now for, for 16 years."},{"speaker":"Gitte Winther Bruhn","startTime":963.475,"endTime":969.355,"body":"I have never addressed anything"},{"speaker":"Gitte Winther Bruhn","startTime":963.475,"endTime":969.355,"body":"with this high complexity due to the"},{"speaker":"Gitte Winther Bruhn","startTime":969.5550000000001,"endTime":973.815,"body":"scale, because what we're discussing"},{"speaker":"Gitte Winther Bruhn","startTime":969.5550000000001,"endTime":973.815,"body":"here is the, all the processes, all"},{"speaker":"Gitte Winther Bruhn","startTime":973.815,"endTime":979.245,"body":"the line of businesses within a, a"},{"speaker":"Gitte Winther Bruhn","startTime":973.815,"endTime":979.245,"body":"corporation and even much beyond."},{"speaker":"Gitte Winther Bruhn","startTime":979.2550000000001,"endTime":983.2650000000001,"body":"We have the regulation on top and"},{"speaker":"Gitte Winther Bruhn","startTime":979.2550000000001,"endTime":983.2650000000001,"body":"we have areas where we do not have"},{"speaker":"Gitte Winther Bruhn","startTime":983.2650000000001,"endTime":985.0150000000001,"body":"reach at the moment with technology."},{"speaker":"Gitte Winther Bruhn","startTime":985.605,"endTime":989.508,"body":"But I think SAP, with who we are"},{"speaker":"Gitte Winther Bruhn","startTime":985.605,"endTime":989.508,"body":"and the reach we are, we have a"},{"speaker":"Gitte Winther Bruhn","startTime":989.508,"endTime":991.4480000000001,"body":"responsibility to act on this."},{"speaker":"Gitte Winther Bruhn","startTime":991.9280000000001,"endTime":995.9680000000001,"body":"And when I look at the solution, we have"},{"speaker":"Gitte Winther Bruhn","startTime":991.9280000000001,"endTime":995.9680000000001,"body":"the end to end businesses are reached"},{"speaker":"Gitte Winther Bruhn","startTime":995.9680000000001,"endTime":997.888,"body":"within line of businesses and the data."},{"speaker":"Gitte Winther Bruhn","startTime":998.5730000000001,"endTime":1002.3330000000001,"body":"I think this is a nice fit for"},{"speaker":"Gitte Winther Bruhn","startTime":998.5730000000001,"endTime":1002.3330000000001,"body":"us, the compliance perspective"},{"speaker":"Gitte Winther Bruhn","startTime":1002.663,"endTime":1004.5630000000001,"body":"and the regulation as well."},{"speaker":"Gitte Winther Bruhn","startTime":1005.043,"endTime":1010.3330000000001,"body":"So I think there is a good fit for"},{"speaker":"Gitte Winther Bruhn","startTime":1005.043,"endTime":1010.3330000000001,"body":"us stepping in and figuring out how"},{"speaker":"Gitte Winther Bruhn","startTime":1010.3330000000001,"endTime":1012.4630000000001,"body":"we do solve this on this journey."},{"speaker":"Gitte Winther Bruhn","startTime":1013.883,"endTime":1016.633,"body":"But I will also say that no"},{"speaker":"Gitte Winther Bruhn","startTime":1013.883,"endTime":1016.633,"body":"one can solve this alone."},{"speaker":"Gitte Winther Bruhn","startTime":1016.6830000000001,"endTime":1020.263,"body":"I mean, it goes for many of our"},{"speaker":"Gitte Winther Bruhn","startTime":1016.6830000000001,"endTime":1020.263,"body":"topics within sustainability"},{"speaker":"Gitte Winther Bruhn","startTime":1020.273,"endTime":1022.173,"body":"that they're very complex."},{"speaker":"Gitte Winther Bruhn","startTime":1022.5930000000001,"endTime":1027.203,"body":"So how we addressing the topic is we have"},{"speaker":"Gitte Winther Bruhn","startTime":1022.5930000000001,"endTime":1027.203,"body":"established a mission based ecosystem."},{"speaker":"Gitte Winther Bruhn","startTime":1027.343,"endTime":1030.133,"body":"Gartner is calling it a"},{"speaker":"Gitte Winther Bruhn","startTime":1027.343,"endTime":1030.133,"body":"purpose based ecosystem."},{"speaker":"Gitte Winther Bruhn","startTime":1030.533,"endTime":1034.633,"body":"So this is really stakeholders,"},{"speaker":"Gitte Winther Bruhn","startTime":1030.533,"endTime":1034.633,"body":"partners coming together with, with"},{"speaker":"Gitte Winther Bruhn","startTime":1034.633,"endTime":1037.363,"body":"a share, with a shared objective."},{"speaker":"Gitte Winther Bruhn","startTime":1037.613,"endTime":1039.253,"body":"And we will have our differences."},{"speaker":"Gitte Winther Bruhn","startTime":1039.433,"endTime":1042.833,"body":"We will bring in our technology, but"},{"speaker":"Gitte Winther Bruhn","startTime":1039.433,"endTime":1042.833,"body":"we would need knowledgeable people."},{"speaker":"Gitte Winther Bruhn","startTime":1042.853,"endTime":1047.893,"body":"We would need businesses who's"},{"speaker":"Gitte Winther Bruhn","startTime":1042.853,"endTime":1047.893,"body":"operating in the space because I"},{"speaker":"Gitte Winther Bruhn","startTime":1048.043,"endTime":1052.7530000000002,"body":"and SAP, we are not the one sitting"},{"speaker":"Gitte Winther Bruhn","startTime":1048.043,"endTime":1052.7530000000002,"body":"with the with the people down in the"},{"speaker":"Gitte Winther Bruhn","startTime":1052.7530000000002,"endTime":1054.713,"body":"field who might have some violations."},{"speaker":"Gitte Winther Bruhn","startTime":1054.713,"endTime":1057.103,"body":"So we would need expert"},{"speaker":"Gitte Winther Bruhn","startTime":1054.713,"endTime":1057.103,"body":"knowledge here as well."},{"speaker":"Gitte Winther Bruhn","startTime":1057.693,"endTime":1061.833,"body":"We have established an advisory"},{"speaker":"Gitte Winther Bruhn","startTime":1057.693,"endTime":1061.833,"body":"council for social responsibility"},{"speaker":"Gitte Winther Bruhn","startTime":1061.833,"endTime":1067.233,"body":"with companies who have highly complex"},{"speaker":"Gitte Winther Bruhn","startTime":1061.833,"endTime":1067.233,"body":"value chains and we'll need to solve"},{"speaker":"Gitte Winther Bruhn","startTime":1067.238,"endTime":1068.963,"body":"this, uh, and are challenged today."},{"speaker":"Gitte Winther Bruhn","startTime":1069.833,"endTime":1073.343,"body":"I'm also extremely happy that the"},{"speaker":"Gitte Winther Bruhn","startTime":1069.833,"endTime":1073.343,"body":"World Business Council for Sustainable"},{"speaker":"Gitte Winther Bruhn","startTime":1073.343,"endTime":1078.5130000000001,"body":"Development have selected us and our"},{"speaker":"Gitte Winther Bruhn","startTime":1073.343,"endTime":1078.5130000000001,"body":"project here called Advance Shared"},{"speaker":"Gitte Winther Bruhn","startTime":1078.518,"endTime":1080.913,"body":"Prosperity as an incubator project."},{"speaker":"Gitte Winther Bruhn","startTime":1080.943,"endTime":1085.5130000000001,"body":"So it's, it's really giving us a strong"},{"speaker":"Gitte Winther Bruhn","startTime":1080.943,"endTime":1085.5130000000001,"body":"partnership and a further reach to"},{"speaker":"Gitte Winther Bruhn","startTime":1085.5130000000001,"endTime":1089.847,"body":"more partners so we can work on this"},{"speaker":"Gitte Winther Bruhn","startTime":1085.5130000000001,"endTime":1089.847,"body":"together with the different aspect."},{"speaker":"Gitte Winther Bruhn","startTime":1090.492,"endTime":1097.242,"body":"So we're trying to to work on this on"},{"speaker":"Gitte Winther Bruhn","startTime":1090.492,"endTime":1097.242,"body":"a very systemic way in partnerships"},{"speaker":"Gitte Winther Bruhn","startTime":1097.342,"endTime":1101.5720000000001,"body":"to ensure that what we develop and"},{"speaker":"Gitte Winther Bruhn","startTime":1097.342,"endTime":1101.5720000000001,"body":"bring to market will also solve these"},{"speaker":"Gitte Winther Bruhn","startTime":1101.592,"endTime":1104.582,"body":"business critical challenges that we see."},{"speaker":"Tom Raftery","startTime":1105.528,"endTime":1105.858,"body":"Great."},{"speaker":"Tom Raftery","startTime":1105.928,"endTime":1109.798,"body":"Gitte do you have any, you know,"},{"speaker":"Tom Raftery","startTime":1105.928,"endTime":1109.798,"body":"customer success stories or use"},{"speaker":"Tom Raftery","startTime":1109.798,"endTime":1112.608,"body":"cases you can talk to, to make"},{"speaker":"Tom Raftery","startTime":1109.798,"endTime":1112.608,"body":"this more practical for people?"},{"speaker":"Gitte Winther Bruhn","startTime":1114.403,"endTime":1117.053,"body":"As mentioned,"},{"speaker":"Gitte Winther Bruhn","startTime":1114.403,"endTime":1117.053,"body":"we are collaborating with a"},{"speaker":"Gitte Winther Bruhn","startTime":1117.053,"endTime":1118.7730000000001,"body":"series of businesses on this."},{"speaker":"Gitte Winther Bruhn","startTime":1118.873,"endTime":1124.2530000000002,"body":"But already now when we are talking social"},{"speaker":"Gitte Winther Bruhn","startTime":1118.873,"endTime":1124.2530000000002,"body":"responsibility or responsible business"},{"speaker":"Gitte Winther Bruhn","startTime":1124.2530000000002,"endTime":1129.143,"body":"conduct, we, of course, many companies"},{"speaker":"Gitte Winther Bruhn","startTime":1124.2530000000002,"endTime":1129.143,"body":"out there already doing what is right."},{"speaker":"Gitte Winther Bruhn","startTime":1129.423,"endTime":1134.733,"body":"Maybe just to highlight a few within"},{"speaker":"Gitte Winther Bruhn","startTime":1129.423,"endTime":1134.733,"body":"responsible sourcing where we are having"},{"speaker":"Gitte Winther Bruhn","startTime":1134.7430000000002,"endTime":1139.113,"body":"this extra layer that any company can"},{"speaker":"Gitte Winther Bruhn","startTime":1134.7430000000002,"endTime":1139.113,"body":"try to ensure that they are dealing with"},{"speaker":"Gitte Winther Bruhn","startTime":1139.113,"endTime":1142.223,"body":"suppliers with a certain social impact."},{"speaker":"Gitte Winther Bruhn","startTime":1142.643,"endTime":1148.3980000000001,"body":"That might be minority owned suppliers"},{"speaker":"Gitte Winther Bruhn","startTime":1142.643,"endTime":1148.3980000000001,"body":"and we have a business called WEConnect"},{"speaker":"Gitte Winther Bruhn","startTime":1148.4180000000001,"endTime":1152.548,"body":"International, who have built a quite"},{"speaker":"Gitte Winther Bruhn","startTime":1148.4180000000001,"endTime":1152.548,"body":"powerful platform to really achieve"},{"speaker":"Gitte Winther Bruhn","startTime":1152.548,"endTime":1157.248,"body":"this equitable supply chain that will"},{"speaker":"Gitte Winther Bruhn","startTime":1152.548,"endTime":1157.248,"body":"connect some of the world's largest"},{"speaker":"Gitte Winther Bruhn","startTime":1157.328,"endTime":1160.3980000000001,"body":"buyers with women owned small businesses."},{"speaker":"Gitte Winther Bruhn","startTime":1160.8680000000002,"endTime":1165.6280000000002,"body":"So managing this entire business"},{"speaker":"Gitte Winther Bruhn","startTime":1160.8680000000002,"endTime":1165.6280000000002,"body":"network is is something we see"},{"speaker":"Gitte Winther Bruhn","startTime":1165.758,"endTime":1167.6580000000001,"body":"is, is also really increasing."},{"speaker":"Gitte Winther Bruhn","startTime":1169.063,"endTime":1173.803,"body":"And maybe to lean on that business"},{"speaker":"Gitte Winther Bruhn","startTime":1169.063,"endTime":1173.803,"body":"network, I think with the scale we need"},{"speaker":"Gitte Winther Bruhn","startTime":1173.803,"endTime":1179.183,"body":"here we will see much more of these ways"},{"speaker":"Gitte Winther Bruhn","startTime":1173.803,"endTime":1179.183,"body":"of addressing the challenges within our"},{"speaker":"Gitte Winther Bruhn","startTime":1179.183,"endTime":1183.963,"body":"business network, for example, we now"},{"speaker":"Gitte Winther Bruhn","startTime":1179.183,"endTime":1183.963,"body":"have a, self assessment and credential"},{"speaker":"Gitte Winther Bruhn","startTime":1183.973,"endTime":1188.433,"body":"for human rights, so any supplier"},{"speaker":"Gitte Winther Bruhn","startTime":1183.973,"endTime":1188.433,"body":"can actually go in, fill it out with"},{"speaker":"Gitte Winther Bruhn","startTime":1188.5330000000001,"endTime":1192.553,"body":"the certification, how they address"},{"speaker":"Gitte Winther Bruhn","startTime":1188.5330000000001,"endTime":1192.553,"body":"human rights, and they can share that"},{"speaker":"Gitte Winther Bruhn","startTime":1192.903,"endTime":1195.1570000000002,"body":"with any buyer they would like to."},{"speaker":"Gitte Winther Bruhn","startTime":1195.387,"endTime":1198.1470000000002,"body":"So they fill it out once"},{"speaker":"Gitte Winther Bruhn","startTime":1195.387,"endTime":1198.1470000000002,"body":"and can share it many times."},{"speaker":"Gitte Winther Bruhn","startTime":1198.207,"endTime":1201.307,"body":"And I think this is very"},{"speaker":"Gitte Winther Bruhn","startTime":1198.207,"endTime":1201.307,"body":"important for small suppliers"},{"speaker":"Gitte Winther Bruhn","startTime":1201.6670000000001,"endTime":1203.1770000000001,"body":"who have very little means."},{"speaker":"Gitte Winther Bruhn","startTime":1203.277,"endTime":1207.1770000000001,"body":"And once the regulation kicks"},{"speaker":"Gitte Winther Bruhn","startTime":1203.277,"endTime":1207.1770000000001,"body":"in, they will have to answer and"},{"speaker":"Gitte Winther Bruhn","startTime":1207.457,"endTime":1209.1770000000001,"body":"be assessed over and over again."},{"speaker":"Gitte Winther Bruhn","startTime":1209.9370000000001,"endTime":1214.9370000000001,"body":"And moreover, small suppliers have no cost"},{"speaker":"Gitte Winther Bruhn","startTime":1209.9370000000001,"endTime":1214.9370000000001,"body":"actually entering these business networks."},{"speaker":"Gitte Winther Bruhn","startTime":1214.9370000000001,"endTime":1218.077,"body":"So I think that's, that's"},{"speaker":"Gitte Winther Bruhn","startTime":1214.9370000000001,"endTime":1218.077,"body":"a, that's a very nice fit."},{"speaker":"Gitte Winther Bruhn","startTime":1219.467,"endTime":1223.327,"body":"Another example is could"},{"speaker":"Gitte Winther Bruhn","startTime":1219.467,"endTime":1223.327,"body":"be within workplace safety."},{"speaker":"Gitte Winther Bruhn","startTime":1223.607,"endTime":1228.227,"body":"And we have a customer in Brazil,"},{"speaker":"Gitte Winther Bruhn","startTime":1223.607,"endTime":1228.227,"body":"Ternium, who is one of Latin Americans"},{"speaker":"Gitte Winther Bruhn","startTime":1228.297,"endTime":1229.747,"body":"leading flat steel producers."},{"speaker":"Gitte Winther Bruhn","startTime":1230.297,"endTime":1235.39,"body":"And they really wanted to ensure the"},{"speaker":"Gitte Winther Bruhn","startTime":1230.297,"endTime":1235.39,"body":"safe working condition, because no"},{"speaker":"Gitte Winther Bruhn","startTime":1235.4,"endTime":1239.41,"body":"worker, of course should die performing"},{"speaker":"Gitte Winther Bruhn","startTime":1235.4,"endTime":1239.41,"body":"the job they were hired to do."},{"speaker":"Gitte Winther Bruhn","startTime":1239.91,"endTime":1244.7,"body":"Until this happened, because we see"},{"speaker":"Gitte Winther Bruhn","startTime":1239.91,"endTime":1244.7,"body":"more than 3 million people die on their"},{"speaker":"Gitte Winther Bruhn","startTime":1244.7,"endTime":1246.74,"body":"job every year, so, so that's a lot."},{"speaker":"Gitte Winther Bruhn","startTime":1247.25,"endTime":1252.5230000000001,"body":"So, they have implemented EHS workplace"},{"speaker":"Gitte Winther Bruhn","startTime":1247.25,"endTime":1252.5230000000001,"body":"safety so they can really establish best"},{"speaker":"Gitte Winther Bruhn","startTime":1252.553,"endTime":1257.703,"body":"practices and ensure that any incident is"},{"speaker":"Gitte Winther Bruhn","startTime":1252.553,"endTime":1257.703,"body":"really getting the right investigation,"},{"speaker":"Gitte Winther Bruhn","startTime":1258.2930000000001,"endTime":1260.383,"body":"and can be documented by the root cause."},{"speaker":"Gitte Winther Bruhn","startTime":1260.393,"endTime":1262.093,"body":"So, they can make sure that..."},{"speaker":"Gitte Winther Bruhn","startTime":1262.323,"endTime":1266.453,"body":"That incident is not happening again,"},{"speaker":"Gitte Winther Bruhn","startTime":1262.323,"endTime":1266.453,"body":"that we implement the right training"},{"speaker":"Gitte Winther Bruhn","startTime":1266.453,"endTime":1268.613,"body":"after that for the employees to avoid it."},{"speaker":"Gitte Winther Bruhn","startTime":1268.943,"endTime":1272.833,"body":"So really, they're establishing"},{"speaker":"Gitte Winther Bruhn","startTime":1268.943,"endTime":1272.833,"body":"a high process for this and"},{"speaker":"Gitte Winther Bruhn","startTime":1272.883,"endTime":1278.093,"body":"ensuring the the well being and"},{"speaker":"Gitte Winther Bruhn","startTime":1272.883,"endTime":1278.093,"body":"the workforce are yeah, are safe."},{"speaker":"Tom Raftery","startTime":1279.887,"endTime":1282.707,"body":"Okay, Gitte, we're coming"},{"speaker":"Tom Raftery","startTime":1279.887,"endTime":1282.707,"body":"towards the end of the podcast now."},{"speaker":"Tom Raftery","startTime":1282.707,"endTime":1287.1970000000001,"body":"Is there any question I haven't asked that"},{"speaker":"Tom Raftery","startTime":1282.707,"endTime":1287.1970000000001,"body":"you wish I had or any aspect of this we"},{"speaker":"Tom Raftery","startTime":1287.1970000000001,"endTime":1290.1770000000001,"body":"haven't touched on that you think it's"},{"speaker":"Tom Raftery","startTime":1287.1970000000001,"endTime":1290.1770000000001,"body":"important for people to be aware of?"},{"speaker":"Gitte Winther Bruhn","startTime":1291.127,"endTime":1292.507,"body":"Yeah, definitely."},{"speaker":"Gitte Winther Bruhn","startTime":1292.547,"endTime":1300.923,"body":"I think what we should maybe briefly look"},{"speaker":"Gitte Winther Bruhn","startTime":1292.547,"endTime":1300.923,"body":"at is the business opportunities here."},{"speaker":"Gitte Winther Bruhn","startTime":1300.923,"endTime":1302.141,"body":"So even though we are getting"},{"speaker":"Gitte Winther Bruhn","startTime":1300.923,"endTime":1302.141,"body":"new requirements, regulation is"},{"speaker":"Gitte Winther Bruhn","startTime":1302.141,"endTime":1304.0410000000002,"body":"kicking in, this is challenging."},{"speaker":"Gitte Winther Bruhn","startTime":1304.411,"endTime":1309.4160000000002,"body":"I hope businesses will also look at this"},{"speaker":"Gitte Winther Bruhn","startTime":1304.411,"endTime":1309.4160000000002,"body":"both as an opportunity, of course, to"},{"speaker":"Gitte Winther Bruhn","startTime":1309.4260000000002,"endTime":1315.296,"body":"do the right thing to, to have the right"},{"speaker":"Gitte Winther Bruhn","startTime":1309.4260000000002,"endTime":1315.296,"body":"business conduct and ensure dignity with"},{"speaker":"Gitte Winther Bruhn","startTime":1315.296,"endTime":1317.006,"body":"the people in, in their value chain."},{"speaker":"Gitte Winther Bruhn","startTime":1317.746,"endTime":1322.4460000000001,"body":"I mean, business have powerful levers"},{"speaker":"Gitte Winther Bruhn","startTime":1317.746,"endTime":1322.4460000000001,"body":"at their disposal and they have"},{"speaker":"Gitte Winther Bruhn","startTime":1322.4560000000001,"endTime":1324.526,"body":"very powerful reason to use them."},{"speaker":"Gitte Winther Bruhn","startTime":1325.046,"endTime":1330.406,"body":"So both staying ahead of the regulation"},{"speaker":"Gitte Winther Bruhn","startTime":1325.046,"endTime":1330.406,"body":"that we see out there and the change that"},{"speaker":"Gitte Winther Bruhn","startTime":1330.4160000000002,"endTime":1335.731,"body":"can be I would say a competitive advantage"},{"speaker":"Gitte Winther Bruhn","startTime":1330.4160000000002,"endTime":1335.731,"body":"because as mentioned before, this is"},{"speaker":"Gitte Winther Bruhn","startTime":1335.751,"endTime":1339.641,"body":"not really discussed and regulation"},{"speaker":"Gitte Winther Bruhn","startTime":1335.751,"endTime":1339.641,"body":"every time we see it hits in on the"},{"speaker":"Gitte Winther Bruhn","startTime":1339.651,"endTime":1341.3310000000001,"body":"area of human rights due diligence."},{"speaker":"Gitte Winther Bruhn","startTime":1341.5510000000002,"endTime":1342.621,"body":"It's a bit of a surprise."},{"speaker":"Gitte Winther Bruhn","startTime":1343.0510000000002,"endTime":1343.371,"body":"So."},{"speaker":"Gitte Winther Bruhn","startTime":1343.976,"endTime":1349.016,"body":"Look at it and at least implement the"},{"speaker":"Gitte Winther Bruhn","startTime":1343.976,"endTime":1349.016,"body":"United Guidelines Principle for business"},{"speaker":"Gitte Winther Bruhn","startTime":1349.016,"endTime":1350.516,"body":"and human rights as a first step."},{"speaker":"Gitte Winther Bruhn","startTime":1352.056,"endTime":1355.9660000000001,"body":"Having this, it's also giving business"},{"speaker":"Gitte Winther Bruhn","startTime":1352.056,"endTime":1355.9660000000001,"body":"resilience in the supply chain."},{"speaker":"Gitte Winther Bruhn","startTime":1356.046,"endTime":1361.4,"body":"And I think with the volatility"},{"speaker":"Gitte Winther Bruhn","startTime":1356.046,"endTime":1361.4,"body":"that we have seen the last years"},{"speaker":"Gitte Winther Bruhn","startTime":1362.2830000000001,"endTime":1366.583,"body":"this is really something that can"},{"speaker":"Gitte Winther Bruhn","startTime":1362.2830000000001,"endTime":1366.583,"body":"strengthen their supply chains."},{"speaker":"Gitte Winther Bruhn","startTime":1366.603,"endTime":1371.498,"body":"So by creating a diverse and"},{"speaker":"Gitte Winther Bruhn","startTime":1366.603,"endTime":1371.498,"body":"equitable and inclusive workplace"},{"speaker":"Gitte Winther Bruhn","startTime":1371.498,"endTime":1375.6280000000002,"body":"and value chain, they're ensuring"},{"speaker":"Gitte Winther Bruhn","startTime":1371.498,"endTime":1375.6280000000002,"body":"the resilience of the supply chain."},{"speaker":"Gitte Winther Bruhn","startTime":1376.1380000000001,"endTime":1378.728,"body":"And not the least, and I think this"},{"speaker":"Gitte Winther Bruhn","startTime":1376.1380000000001,"endTime":1378.728,"body":"will be more and more important,"},{"speaker":"Gitte Winther Bruhn","startTime":1378.758,"endTime":1380.848,"body":"is the license to operate."},{"speaker":"Gitte Winther Bruhn","startTime":1381.1280000000002,"endTime":1386.728,"body":"I think I mentioned it briefly before"},{"speaker":"Gitte Winther Bruhn","startTime":1381.1280000000002,"endTime":1386.728,"body":"but the, the whole brand damage or"},{"speaker":"Gitte Winther Bruhn","startTime":1386.8680000000002,"endTime":1392.1180000000002,"body":"having cases out there where violation"},{"speaker":"Gitte Winther Bruhn","startTime":1386.8680000000002,"endTime":1392.1180000000002,"body":"has happened and we do see them coming."},{"speaker":"Gitte Winther Bruhn","startTime":1393.21,"endTime":1397.8300000000002,"body":"So securing that is, is going to"},{"speaker":"Gitte Winther Bruhn","startTime":1393.21,"endTime":1397.8300000000002,"body":"be so important and ensuring and,"},{"speaker":"Gitte Winther Bruhn","startTime":1397.88,"endTime":1401.99,"body":"and being able to share that your"},{"speaker":"Gitte Winther Bruhn","startTime":1397.88,"endTime":1401.99,"body":"brand is staying out and having"},{"speaker":"Gitte Winther Bruhn","startTime":1402.5900000000001,"endTime":1404.47,"body":"respectful say business conduct."},{"speaker":"Gitte Winther Bruhn","startTime":1405.2830000000001,"endTime":1407.813,"body":"So I think not for all countries."},{"speaker":"Gitte Winther Bruhn","startTime":1408.083,"endTime":1411.403,"body":"The businesses here need to be"},{"speaker":"Gitte Winther Bruhn","startTime":1408.083,"endTime":1411.403,"body":"accountable and aligning both"},{"speaker":"Gitte Winther Bruhn","startTime":1411.703,"endTime":1413.8500000000001,"body":"policies towards regulation."},{"speaker":"Gitte Winther Bruhn","startTime":1414.88,"endTime":1419.81,"body":"And maybe one other good"},{"speaker":"Gitte Winther Bruhn","startTime":1414.88,"endTime":1419.81,"body":"thing is I think we have also"},{"speaker":"Gitte Winther Bruhn","startTime":1419.91,"endTime":1421.45,"body":"understood in all our research."},{"speaker":"Gitte Winther Bruhn","startTime":1421.95,"endTime":1423.47,"body":"There are global standards here."},{"speaker":"Gitte Winther Bruhn","startTime":1423.51,"endTime":1428.3400000000001,"body":"So it's even though we do see 15"},{"speaker":"Gitte Winther Bruhn","startTime":1423.51,"endTime":1428.3400000000001,"body":"regulation in action on human rights"},{"speaker":"Gitte Winther Bruhn","startTime":1428.3400000000001,"endTime":1430.4,"body":"due diligence, they're all built."},{"speaker":"Gitte Winther Bruhn","startTime":1430.51,"endTime":1433.73,"body":"And so it's the UN guidelines"},{"speaker":"Gitte Winther Bruhn","startTime":1430.51,"endTime":1433.73,"body":"guiding principle for business and"},{"speaker":"Gitte Winther Bruhn","startTime":1433.73,"endTime":1437.92,"body":"human rights can lean on the OECD"},{"speaker":"Gitte Winther Bruhn","startTime":1433.73,"endTime":1437.92,"body":"guidelines for for due diligence."},{"speaker":"Gitte Winther Bruhn","startTime":1438.23,"endTime":1442.5800000000002,"body":"So we do have a risk management"},{"speaker":"Gitte Winther Bruhn","startTime":1438.23,"endTime":1442.5800000000002,"body":"process, a standard set out there."},{"speaker":"Gitte Winther Bruhn","startTime":1442.5900000000001,"endTime":1445.5900000000001,"body":"And this is, of course, also where"},{"speaker":"Gitte Winther Bruhn","startTime":1442.5900000000001,"endTime":1445.5900000000001,"body":"we're leaning our technology to"},{"speaker":"Gitte Winther Bruhn","startTime":1445.5900000000001,"endTime":1448.0700000000002,"body":"ensure it can support that process."},{"speaker":"Gitte Winther Bruhn","startTime":1448.45,"endTime":1452.4550000000002,"body":"So good news is we do have one"},{"speaker":"Gitte Winther Bruhn","startTime":1448.45,"endTime":1452.4550000000002,"body":"process that can cover them all."},{"speaker":"Gitte Winther Bruhn","startTime":1452.4650000000001,"endTime":1456.7450000000001,"body":"It's not regulation by regulation, so"},{"speaker":"Gitte Winther Bruhn","startTime":1452.4650000000001,"endTime":1456.7450000000001,"body":"I think that's a good point as well."},{"speaker":"Gitte Winther Bruhn","startTime":1457.645,"endTime":1461.375,"body":"So, and last thing I think,"},{"speaker":"Gitte Winther Bruhn","startTime":1457.645,"endTime":1461.375,"body":"doing nothing will just be worse."},{"speaker":"Gitte Winther Bruhn","startTime":1461.4550000000002,"endTime":1468.365,"body":"I think where the whole inequality"},{"speaker":"Gitte Winther Bruhn","startTime":1461.4550000000002,"endTime":1468.365,"body":"is going, by doing nothing, it's"},{"speaker":"Gitte Winther Bruhn","startTime":1468.365,"endTime":1469.905,"body":"not going to be better for business."},{"speaker":"Gitte Winther Bruhn","startTime":1470.095,"endTime":1474.525,"body":"So I think we all need to do something"},{"speaker":"Gitte Winther Bruhn","startTime":1470.095,"endTime":1474.525,"body":"to improve the state and business"},{"speaker":"Gitte Winther Bruhn","startTime":1474.525,"endTime":1480.345,"body":"here, they need to help in delivering"},{"speaker":"Gitte Winther Bruhn","startTime":1474.525,"endTime":1480.345,"body":"the playing field that we see here."},{"speaker":"Tom Raftery","startTime":1481.372,"endTime":1482.652,"body":"Okay, cool, cool, cool."},{"speaker":"Tom Raftery","startTime":1483.462,"endTime":1487.942,"body":"Gitte, if people would like to know"},{"speaker":"Tom Raftery","startTime":1483.462,"endTime":1487.942,"body":"more about yourself or any of the things"},{"speaker":"Tom Raftery","startTime":1487.942,"endTime":1491.362,"body":"we discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":1487.942,"endTime":1491.362,"body":"where would you have me direct them?"},{"speaker":"Gitte Winther Bruhn","startTime":1493.7820000000002,"endTime":1496.962,"body":"So, I will,"},{"speaker":"Gitte Winther Bruhn","startTime":1493.7820000000002,"endTime":1496.962,"body":"can I share some links to add in?"},{"speaker":"Gitte Winther Bruhn","startTime":1497.0320000000002,"endTime":1500.742,"body":"Because we, we have, of course, our"},{"speaker":"Gitte Winther Bruhn","startTime":1497.0320000000002,"endTime":1500.742,"body":"corporate site with social responsibility"},{"speaker":"Gitte Winther Bruhn","startTime":1500.952,"endTime":1505.372,"body":"where there's access to all the,"},{"speaker":"Gitte Winther Bruhn","startTime":1500.952,"endTime":1505.372,"body":"both the current solution that we"},{"speaker":"Gitte Winther Bruhn","startTime":1505.372,"endTime":1509.742,"body":"have available, to ensure that we"},{"speaker":"Gitte Winther Bruhn","startTime":1505.372,"endTime":1509.742,"body":"have responsible business conduct."},{"speaker":"Gitte Winther Bruhn","startTime":1510.207,"endTime":1514.287,"body":"Both within own operation"},{"speaker":"Gitte Winther Bruhn","startTime":1510.207,"endTime":1514.287,"body":"within procurement et cetera."},{"speaker":"Gitte Winther Bruhn","startTime":1515.007,"endTime":1518.767,"body":"Further if I can share that link with"},{"speaker":"Gitte Winther Bruhn","startTime":1515.007,"endTime":1518.767,"body":"you together with the World Business"},{"speaker":"Gitte Winther Bruhn","startTime":1518.767,"endTime":1523.097,"body":"Council for Sustainable Development"},{"speaker":"Gitte Winther Bruhn","startTime":1518.767,"endTime":1523.097,"body":"there's a white paper on tackling business"},{"speaker":"Gitte Winther Bruhn","startTime":1523.1470000000002,"endTime":1528.1770000000001,"body":"inequality an agenda for business action,"},{"speaker":"Gitte Winther Bruhn","startTime":1523.1470000000002,"endTime":1528.1770000000001,"body":"and it's, I would like to recommend"},{"speaker":"Gitte Winther Bruhn","startTime":1528.1870000000001,"endTime":1533.137,"body":"that because it's the first time I see"},{"speaker":"Gitte Winther Bruhn","startTime":1528.1870000000001,"endTime":1533.137,"body":"a strong read that has a business focus"},{"speaker":"Gitte Winther Bruhn","startTime":1533.557,"endTime":1537.9070000000002,"body":"on responsible business conduct and what"},{"speaker":"Gitte Winther Bruhn","startTime":1533.557,"endTime":1537.9070000000002,"body":"can be done in a, in a very simple way."},{"speaker":"Gitte Winther Bruhn","startTime":1537.9070000000002,"endTime":1542.6870000000001,"body":"So I would like to share that if"},{"speaker":"Gitte Winther Bruhn","startTime":1537.9070000000002,"endTime":1542.6870000000001,"body":"you can, you can check it out."},{"speaker":"Gitte Winther Bruhn","startTime":1542.6870000000001,"endTime":1544.527,"body":"Of course, also on, on our corporate site."},{"speaker":"Tom Raftery","startTime":1545.277,"endTime":1545.537,"body":"Sure."},{"speaker":"Tom Raftery","startTime":1545.537,"endTime":1545.6870000000001,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1545.6870000000001,"endTime":1547.627,"body":"No, no, you shoot me those links."},{"speaker":"Tom Raftery","startTime":1547.627,"endTime":1549.6870000000001,"body":"I'll put them in the show notes"},{"speaker":"Tom Raftery","startTime":1547.627,"endTime":1549.6870000000001,"body":"and that way Gitte everyone"},{"speaker":"Tom Raftery","startTime":1549.9170000000001,"endTime":1550.777,"body":"will have access to them."},{"speaker":"Tom Raftery","startTime":1551.287,"endTime":1551.817,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1551.817,"endTime":1553.237,"body":"Gitte that's been really interesting."},{"speaker":"Tom Raftery","startTime":1553.247,"endTime":1554.977,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1553.247,"endTime":1554.977,"body":"on the podcast today."},{"speaker":"Gitte Winther Bruhn","startTime":1556.457,"endTime":1557.477,"body":"Thank you for having me."},{"speaker":"Gitte Winther Bruhn","startTime":1557.497,"endTime":1560.757,"body":"And I hope it shared some"},{"speaker":"Gitte Winther Bruhn","startTime":1557.497,"endTime":1560.757,"body":"light on social responsibility."},{"speaker":"Tom Raftery","startTime":1562.236,"endTime":1564.126,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1562.236,"endTime":1564.126,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1564.816,"endTime":1565.9560000000001,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1566.796,"endTime":1569.7060000000001,"body":"If you'd like to know more about"},{"speaker":"Tom Raftery","startTime":1566.796,"endTime":1569.7060000000001,"body":"the Climate Confident podcast,"},{"speaker":"Tom Raftery","startTime":1569.886,"endTime":1575.616,"body":"feel free to drop me an email"},{"speaker":"Tom Raftery","startTime":1569.886,"endTime":1575.616,"body":"to Tom raftery@outlook.com."},{"speaker":"Tom Raftery","startTime":1576.1860000000001,"endTime":1578.616,"body":"Or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1579.18,"endTime":1582.9,"body":"If you like the show, please, don't"},{"speaker":"Tom Raftery","startTime":1579.18,"endTime":1582.9,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":1582.9,"endTime":1587.43,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1582.9,"endTime":1587.43,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1588.06,"endTime":1591.0,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1588.06,"endTime":1591.0,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1591.21,"endTime":1593.91,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1591.21,"endTime":1593.91,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1594.81,"endTime":1596.8500000000001,"body":"Thanks, catch you all next time."}]}