{"version":"1.0.0","segments":[{"speaker":"Mary Wilson","startTime":3.432,"endTime":7.882,"body":"There are 75,000"},{"speaker":"Mary Wilson","startTime":3.432,"endTime":7.882,"body":"and something companies"},{"speaker":"Mary Wilson","startTime":7.952,"endTime":11.162,"body":"that have self-identified"},{"speaker":"Mary Wilson","startTime":7.952,"endTime":11.162,"body":"as sustainability offering."},{"speaker":"Mary Wilson","startTime":11.862,"endTime":17.147,"body":"So how do you if you're interested"},{"speaker":"Mary Wilson","startTime":11.862,"endTime":17.147,"body":"in sustainability, your boss told you"},{"speaker":"Mary Wilson","startTime":17.287,"endTime":18.787,"body":"we need to go be more sustainable."},{"speaker":"Mary Wilson","startTime":18.797,"endTime":21.707,"body":"Where do you start when"},{"speaker":"Mary Wilson","startTime":18.797,"endTime":21.707,"body":"there's 75,000 of them?"},{"speaker":"Tom Raftery","startTime":22.367,"endTime":24.437,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":22.367,"endTime":24.437,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":24.447,"endTime":25.947,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":26.267,"endTime":29.997,"body":"This is the Climate Confident"},{"speaker":"Tom Raftery","startTime":26.267,"endTime":29.997,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":30.137,"endTime":33.907,"body":"showcasing best practices in climate"},{"speaker":"Tom Raftery","startTime":30.137,"endTime":33.907,"body":"emission reductions and removals,"},{"speaker":"Tom Raftery","startTime":34.337,"endTime":36.277,"body":"and I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":36.437,"endTime":40.197,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":36.437,"endTime":40.197,"body":"podcast in your podcast app of choice"},{"speaker":"Tom Raftery","startTime":40.357,"endTime":42.717,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":43.539,"endTime":47.979,"body":"Hi everyone and welcome to episode"},{"speaker":"Tom Raftery","startTime":43.539,"endTime":47.979,"body":"144 of the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":48.379,"endTime":52.279,"body":"My name is Tom Raftery and before"},{"speaker":"Tom Raftery","startTime":48.379,"endTime":52.279,"body":"we kick off today's show I want to"},{"speaker":"Tom Raftery","startTime":52.279,"endTime":56.189,"body":"take a moment to express my gratitude"},{"speaker":"Tom Raftery","startTime":52.279,"endTime":56.189,"body":"to all of our amazing supporters."},{"speaker":"Tom Raftery","startTime":57.119,"endTime":61.329,"body":"Your support has been instrumental in"},{"speaker":"Tom Raftery","startTime":57.119,"endTime":61.329,"body":"keeping this podcast going and I'm really"},{"speaker":"Tom Raftery","startTime":61.329,"endTime":63.059,"body":"grateful for each and every one of you."},{"speaker":"Tom Raftery","startTime":64.299,"endTime":67.559,"body":"If you're not already a supporter, I'd"},{"speaker":"Tom Raftery","startTime":64.299,"endTime":67.559,"body":"like to encourage you to consider joining"},{"speaker":"Tom Raftery","startTime":67.559,"endTime":71.109,"body":"our community of like minded individuals"},{"speaker":"Tom Raftery","startTime":67.559,"endTime":71.109,"body":"who are passionate about climate."},{"speaker":"Tom Raftery","startTime":72.069,"endTime":75.559,"body":"Supporting the podcast is easy and"},{"speaker":"Tom Raftery","startTime":72.069,"endTime":75.559,"body":"affordable with options starting as"},{"speaker":"Tom Raftery","startTime":75.569,"endTime":77.329,"body":"low as just three euros or dollars."},{"speaker":"Tom Raftery","startTime":77.994,"endTime":80.704,"body":"That's less than the cost of"},{"speaker":"Tom Raftery","startTime":77.994,"endTime":80.704,"body":"your latte, and your support"},{"speaker":"Tom Raftery","startTime":80.714,"endTime":83.554,"body":"will make a huge difference in"},{"speaker":"Tom Raftery","startTime":80.714,"endTime":83.554,"body":"keeping this show going strong."},{"speaker":"Tom Raftery","startTime":84.564,"endTime":88.064,"body":"To become a supporter, simply click on"},{"speaker":"Tom Raftery","startTime":84.564,"endTime":88.064,"body":"the support link in the show notes of"},{"speaker":"Tom Raftery","startTime":88.064,"endTime":91.834,"body":"this or any episode, or visit tinyurl."},{"speaker":"Tom Raftery","startTime":91.874,"endTime":93.704,"body":"com slash climatepod."},{"speaker":"Tom Raftery","startTime":94.972,"endTime":99.542,"body":"Now, without further ado, with me on the"},{"speaker":"Tom Raftery","startTime":94.972,"endTime":99.542,"body":"show today, I have my special guest Mary."},{"speaker":"Tom Raftery","startTime":100.002,"endTime":101.772,"body":"Mary, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":101.782,"endTime":103.172,"body":"Would you like to introduce yourself?"},{"speaker":"Tom Raftery","startTime":103.941,"endTime":105.131,"body":"?"},{"speaker":"Tom Raftery","startTime":103.941,"endTime":105.131,"body":"Mary Wilson: Thank you very much, Tom."},{"speaker":"Tom Raftery","startTime":105.191,"endTime":109.611,"body":"I'm excited to be here today and I'm"},{"speaker":"Tom Raftery","startTime":105.191,"endTime":109.611,"body":"looking forward to talking about All In."},{"speaker":"Tom Raftery","startTime":110.436,"endTime":116.186,"body":"Introduction is my, my background"},{"speaker":"Tom Raftery","startTime":110.436,"endTime":116.186,"body":"is I've worked 15, 16 years in the"},{"speaker":"Tom Raftery","startTime":116.186,"endTime":120.146,"body":"power and utility sector and primarily"},{"speaker":"Tom Raftery","startTime":116.186,"endTime":120.146,"body":"based out of Barcelona, Spain."},{"speaker":"Tom Raftery","startTime":120.206,"endTime":125.506,"body":"So working across the utilities in, in"},{"speaker":"Tom Raftery","startTime":120.206,"endTime":125.506,"body":"Europe as well as the lucky year that"},{"speaker":"Tom Raftery","startTime":125.506,"endTime":130.786,"body":"I spent in Australia really focusing on"},{"speaker":"Tom Raftery","startTime":125.506,"endTime":130.786,"body":"how do we, how do we work with utilities?"},{"speaker":"Tom Raftery","startTime":130.846,"endTime":132.106,"body":"How do we work with regulators?"},{"speaker":"Tom Raftery","startTime":132.286,"endTime":135.506,"body":"And then how do we work with"},{"speaker":"Tom Raftery","startTime":132.286,"endTime":135.506,"body":"consumers on, on engagement around"},{"speaker":"Tom Raftery","startTime":135.506,"endTime":137.506,"body":"demand response programs, et cetera."},{"speaker":"Tom Raftery","startTime":138.126,"endTime":141.566,"body":"And that led me to, to AWS."},{"speaker":"Tom Raftery","startTime":141.636,"endTime":145.916,"body":"I worked for Amazon Web Services as"},{"speaker":"Tom Raftery","startTime":141.636,"endTime":145.916,"body":"their Global Partner Lead for Power and"},{"speaker":"Tom Raftery","startTime":145.916,"endTime":152.196,"body":"Utilities, and quickly realized in that"},{"speaker":"Tom Raftery","startTime":145.916,"endTime":152.196,"body":"role that the utility companies, but"},{"speaker":"Tom Raftery","startTime":152.346,"endTime":157.156,"body":"also all of AWS customers, regardless of"},{"speaker":"Tom Raftery","startTime":152.346,"endTime":157.156,"body":"where they were in the world, regardless"},{"speaker":"Tom Raftery","startTime":157.156,"endTime":163.036,"body":"of their industry sector, were looking"},{"speaker":"Tom Raftery","startTime":157.156,"endTime":163.036,"body":"at sustainability as an opportunity to"},{"speaker":"Tom Raftery","startTime":163.036,"endTime":168.356,"body":"create change, to look at where perhaps"},{"speaker":"Tom Raftery","startTime":163.036,"endTime":168.356,"body":"they could look at operating expenses"},{"speaker":"Tom Raftery","startTime":169.016,"endTime":171.556,"body":"or, or new messaging for their customers."},{"speaker":"Tom Raftery","startTime":172.256,"endTime":178.196,"body":"And so I, at, at Amazon I created and led"},{"speaker":"Tom Raftery","startTime":172.256,"endTime":178.196,"body":"a new partner segment for sustainability."},{"speaker":"Tom Raftery","startTime":179.161,"endTime":183.255,"body":"So I became the, the Global Partner Lead"},{"speaker":"Tom Raftery","startTime":179.161,"endTime":183.255,"body":"for Sustainability and Climate Tech."},{"speaker":"Tom Raftery","startTime":183.515,"endTime":189.095,"body":"And that meant looking around the world"},{"speaker":"Tom Raftery","startTime":183.515,"endTime":189.095,"body":"at all of the brilliant companies who"},{"speaker":"Tom Raftery","startTime":189.095,"endTime":195.175,"body":"were using AWS to build sustainability"},{"speaker":"Tom Raftery","startTime":189.095,"endTime":195.175,"body":"solutions and offerings for AWS customers."},{"speaker":"Tom Raftery","startTime":196.46,"endTime":200.28,"body":"And what I quickly realized is"},{"speaker":"Tom Raftery","startTime":196.46,"endTime":200.28,"body":"that there are a lot of amazing"},{"speaker":"Tom Raftery","startTime":200.72,"endTime":204.0,"body":"companies that are out there"},{"speaker":"Tom Raftery","startTime":200.72,"endTime":204.0,"body":"doing hard work on sustainability."},{"speaker":"Tom Raftery","startTime":204.74,"endTime":207.68,"body":"Sustainability means different"},{"speaker":"Tom Raftery","startTime":204.74,"endTime":207.68,"body":"things to different people."},{"speaker":"Tom Raftery","startTime":207.77,"endTime":208.06,"body":"Sure."},{"speaker":"Mary Wilson","startTime":209.025,"endTime":212.885,"body":"And and therefore, how"},{"speaker":"Mary Wilson","startTime":209.025,"endTime":212.885,"body":"do these amazing companies and the"},{"speaker":"Mary Wilson","startTime":212.885,"endTime":216.645,"body":"great projects that they're delivering,"},{"speaker":"Mary Wilson","startTime":212.885,"endTime":216.645,"body":"how do they, how are they discovered?"},{"speaker":"Mary Wilson","startTime":216.985,"endTime":217.845,"body":"How are they found?"},{"speaker":"Mary Wilson","startTime":218.145,"endTime":220.205,"body":"How do they get in front"},{"speaker":"Mary Wilson","startTime":218.145,"endTime":220.205,"body":"of the right people?"},{"speaker":"Mary Wilson","startTime":220.945,"endTime":224.125,"body":"And so that was became my job at"},{"speaker":"Mary Wilson","startTime":220.945,"endTime":224.125,"body":"AWS really was looking at how to"},{"speaker":"Mary Wilson","startTime":224.125,"endTime":227.325,"body":"support them with their technology,"},{"speaker":"Mary Wilson","startTime":224.125,"endTime":227.325,"body":"how to support them with their go-to"},{"speaker":"Mary Wilson","startTime":227.325,"endTime":229.585,"body":"market and, and getting visibility."},{"speaker":"Mary Wilson","startTime":229.995,"endTime":233.245,"body":"And what I realized is there's a lot"},{"speaker":"Mary Wilson","startTime":229.995,"endTime":233.245,"body":"more companies out there that aren't on"},{"speaker":"Mary Wilson","startTime":233.245,"endTime":238.925,"body":"AWS, or or that  have stories beyond AWS,"},{"speaker":"Mary Wilson","startTime":233.245,"endTime":238.925,"body":"and and so it was a great opportunity"},{"speaker":"Mary Wilson","startTime":238.945,"endTime":245.238,"body":"for me to to, to start All In and, and"},{"speaker":"Mary Wilson","startTime":238.945,"endTime":245.238,"body":"to look across not just the technology"},{"speaker":"Mary Wilson","startTime":245.458,"endTime":248.218,"body":"advances that are happening and solutions"},{"speaker":"Mary Wilson","startTime":245.458,"endTime":248.218,"body":"that are out there, but also the"},{"speaker":"Mary Wilson","startTime":248.218,"endTime":252.338,"body":"communities that are being built that are"},{"speaker":"Mary Wilson","startTime":248.218,"endTime":252.338,"body":"supporting sustainability initiatives."},{"speaker":"Mary Wilson","startTime":253.078,"endTime":258.035,"body":"And so I am as a final probably"},{"speaker":"Mary Wilson","startTime":253.078,"endTime":258.035,"body":"my, the next phase of life is"},{"speaker":"Mary Wilson","startTime":258.235,"endTime":260.235,"body":"I am CEO and founder of All In."},{"speaker":"Mary Wilson","startTime":261.245,"endTime":266.595,"body":"Where our goal is to bring all of"},{"speaker":"Mary Wilson","startTime":261.245,"endTime":266.595,"body":"those sustainability, knowledge,"},{"speaker":"Mary Wilson","startTime":266.785,"endTime":272.795,"body":"expertise, the science, the an analysts"},{"speaker":"Mary Wilson","startTime":266.785,"endTime":272.795,"body":"and definitely the solutions in a"},{"speaker":"Mary Wilson","startTime":272.825,"endTime":278.245,"body":"curated way so that people can find"},{"speaker":"Mary Wilson","startTime":272.825,"endTime":278.245,"body":"what they need to be more sustainable."},{"speaker":"Mary Wilson","startTime":278.345,"endTime":282.365,"body":"And when I say people, I mean,"},{"speaker":"Mary Wilson","startTime":278.345,"endTime":282.365,"body":"you know, concerned citizens"},{"speaker":"Mary Wilson","startTime":282.545,"endTime":285.765,"body":"and consumers, but I also mean"},{"speaker":"Mary Wilson","startTime":282.545,"endTime":285.765,"body":"business leaders and governments."},{"speaker":"Mary Wilson","startTime":286.45,"endTime":290.51,"body":"So it's a, it's an opportunity"},{"speaker":"Mary Wilson","startTime":286.45,"endTime":290.51,"body":"to really give people the, the"},{"speaker":"Mary Wilson","startTime":290.51,"endTime":294.35,"body":"expertise, the products, the services"},{"speaker":"Mary Wilson","startTime":290.51,"endTime":294.35,"body":"that are already available, right?"},{"speaker":"Mary Wilson","startTime":294.41,"endTime":299.39,"body":"We hear solutions are out there,"},{"speaker":"Mary Wilson","startTime":294.41,"endTime":299.39,"body":"so what all in our objective is to"},{"speaker":"Mary Wilson","startTime":299.39,"endTime":302.91,"body":"bring visibility and discoverability"},{"speaker":"Mary Wilson","startTime":299.39,"endTime":302.91,"body":"through, through the technology to"},{"speaker":"Mary Wilson","startTime":302.91,"endTime":304.95,"body":"bring those and make them discoverable."},{"speaker":"Tom Raftery","startTime":306.045,"endTime":306.335,"body":"Okay."},{"speaker":"Tom Raftery","startTime":306.935,"endTime":308.395,"body":". So not very ambitious then"},{"speaker":"Mary Wilson","startTime":309.865,"endTime":310.645,"body":"not very ambitious."},{"speaker":"Mary Wilson","startTime":311.195,"endTime":312.245,"body":"It's a huge task."},{"speaker":"Mary Wilson","startTime":312.475,"endTime":313.445,"body":"It's a huge task."},{"speaker":"Mary Wilson","startTime":313.655,"endTime":314.575,"body":"There's no question."},{"speaker":"Mary Wilson","startTime":314.875,"endTime":319.115,"body":"And people have asked, you know, and"},{"speaker":"Mary Wilson","startTime":314.875,"endTime":319.115,"body":"I, I've had a lot of heart to heart"},{"speaker":"Mary Wilson","startTime":319.115,"endTime":323.315,"body":"discussions and, and, and soul searching"},{"speaker":"Mary Wilson","startTime":319.115,"endTime":323.315,"body":"on, you know, what is the thing that"},{"speaker":"Mary Wilson","startTime":323.475,"endTime":329.286,"body":"I do that makes me you know, bring,"},{"speaker":"Mary Wilson","startTime":323.475,"endTime":329.286,"body":"bring my best self for sustainability."},{"speaker":"Mary Wilson","startTime":329.546,"endTime":333.656,"body":"And I think a lot of us have probably"},{"speaker":"Mary Wilson","startTime":329.546,"endTime":333.656,"body":"had this sit back and, and ponder"},{"speaker":"Mary Wilson","startTime":333.926,"endTime":336.616,"body":"like, how can I create the most impact?"},{"speaker":"Mary Wilson","startTime":336.876,"endTime":342.136,"body":"And the United Nations has 17 Sustainable"},{"speaker":"Mary Wilson","startTime":336.876,"endTime":342.136,"body":"Development Goals and the 17th one"},{"speaker":"Mary Wilson","startTime":342.356,"endTime":343.856,"body":"is the one that resonates for me."},{"speaker":"Mary Wilson","startTime":344.261,"endTime":346.531,"body":"Right, and that's the"},{"speaker":"Mary Wilson","startTime":344.261,"endTime":346.531,"body":"partnerships for the goal."},{"speaker":"Mary Wilson","startTime":347.041,"endTime":352.761,"body":"I've worked in partnerships for 15,"},{"speaker":"Mary Wilson","startTime":347.041,"endTime":352.761,"body":"20 years and this is my way of, of"},{"speaker":"Mary Wilson","startTime":352.811,"endTime":356.841,"body":"showcasing, you know, the radical"},{"speaker":"Mary Wilson","startTime":352.811,"endTime":356.841,"body":"collaboration that we talk about."},{"speaker":"Mary Wilson","startTime":356.911,"endTime":358.641,"body":"This is how we make it really happen."},{"speaker":"Tom Raftery","startTime":359.461,"endTime":364.591,"body":"Okay, so tell me a"},{"speaker":"Tom Raftery","startTime":359.461,"endTime":364.591,"body":"little bit about All In, what is it?"},{"speaker":"Tom Raftery","startTime":365.291,"endTime":366.311,"body":"How do I access it?"},{"speaker":"Tom Raftery","startTime":366.611,"endTime":367.631,"body":"You know, what is it?"},{"speaker":"Tom Raftery","startTime":367.631,"endTime":368.791,"body":"What do I get from it?"},{"speaker":"Mary Wilson","startTime":370.296,"endTime":373.826,"body":"Yeah, so it"},{"speaker":"Mary Wilson","startTime":370.296,"endTime":373.826,"body":"is a connective platform."},{"speaker":"Mary Wilson","startTime":374.246,"endTime":375.546,"body":"So we are a connective."},{"speaker":"Mary Wilson","startTime":376.256,"endTime":381.586,"body":"This means that we are looking"},{"speaker":"Mary Wilson","startTime":376.256,"endTime":381.586,"body":"at how do we bring in all of"},{"speaker":"Mary Wilson","startTime":381.686,"endTime":385.546,"body":"the knowledge and expertise and"},{"speaker":"Mary Wilson","startTime":381.686,"endTime":385.546,"body":"solutions that are already available."},{"speaker":"Mary Wilson","startTime":386.206,"endTime":390.326,"body":"We wanna bring them in and give"},{"speaker":"Mary Wilson","startTime":386.206,"endTime":390.326,"body":"them a space so that they can start"},{"speaker":"Mary Wilson","startTime":390.526,"endTime":391.926,"body":"building out their own content."},{"speaker":"Mary Wilson","startTime":392.316,"endTime":395.166,"body":"They can build out their value"},{"speaker":"Mary Wilson","startTime":392.316,"endTime":395.166,"body":"proposition, their thought"},{"speaker":"Mary Wilson","startTime":395.166,"endTime":399.416,"body":"leadership bring in their own"},{"speaker":"Mary Wilson","startTime":395.166,"endTime":399.416,"body":"audiences or find new audiences."},{"speaker":"Mary Wilson","startTime":399.836,"endTime":404.936,"body":"So it is, it's, it's very much an"},{"speaker":"Mary Wilson","startTime":399.836,"endTime":404.936,"body":"immersive online experience where we"},{"speaker":"Mary Wilson","startTime":404.936,"endTime":410.316,"body":"are looking at onboarding users and"},{"speaker":"Mary Wilson","startTime":404.936,"endTime":410.316,"body":"building out their profiles that help"},{"speaker":"Mary Wilson","startTime":410.336,"endTime":415.261,"body":"us identify where they are in their"},{"speaker":"Mary Wilson","startTime":410.336,"endTime":415.261,"body":"sustainability journey, but also what"},{"speaker":"Mary Wilson","startTime":415.261,"endTime":419.541,"body":"are the now solutions and expertise and"},{"speaker":"Mary Wilson","startTime":415.261,"endTime":419.541,"body":"knowledge that are most relevant to them?"},{"speaker":"Mary Wilson","startTime":420.321,"endTime":423.981,"body":"So really important, I think"},{"speaker":"Mary Wilson","startTime":420.321,"endTime":423.981,"body":"that you we're, we are an online"},{"speaker":"Mary Wilson","startTime":424.111,"endTime":427.621,"body":"experience, so we're, we're, we're"},{"speaker":"Mary Wilson","startTime":424.111,"endTime":427.621,"body":"thinking global and acting local."},{"speaker":"Mary Wilson","startTime":428.321,"endTime":432.991,"body":"But we're also rolling out our app, so we"},{"speaker":"Mary Wilson","startTime":428.321,"endTime":432.991,"body":"will be in the palm of everybody's hands."},{"speaker":"Mary Wilson","startTime":433.491,"endTime":438.336,"body":"So as we look at some, again,"},{"speaker":"Mary Wilson","startTime":433.491,"endTime":438.336,"body":"really great tools that are out"},{"speaker":"Mary Wilson","startTime":438.336,"endTime":442.956,"body":"there that are inspirational and"},{"speaker":"Mary Wilson","startTime":438.336,"endTime":442.956,"body":"motivational for people to take action."},{"speaker":"Mary Wilson","startTime":442.966,"endTime":445.236,"body":"We're gonna be able to"},{"speaker":"Mary Wilson","startTime":442.966,"endTime":445.236,"body":"do push notifications."},{"speaker":"Mary Wilson","startTime":445.406,"endTime":449.356,"body":"We're gonna be able to bring them"},{"speaker":"Mary Wilson","startTime":445.406,"endTime":449.356,"body":"recommendations whenever they log into"},{"speaker":"Mary Wilson","startTime":449.456,"endTime":454.971,"body":"the platform so that they have not"},{"speaker":"Mary Wilson","startTime":449.456,"endTime":454.971,"body":"only a very specific target that they"},{"speaker":"Mary Wilson","startTime":454.971,"endTime":459.531,"body":"came to All In and, and thinking about,"},{"speaker":"Mary Wilson","startTime":454.971,"endTime":459.531,"body":"but we can provide them, you know, a"},{"speaker":"Mary Wilson","startTime":459.531,"endTime":463.331,"body":"broader set of sustainability initiatives"},{"speaker":"Mary Wilson","startTime":459.531,"endTime":463.331,"body":"that might pique their interest,"},{"speaker":"Mary Wilson","startTime":463.331,"endTime":465.131,"body":"might drive some more engagement."},{"speaker":"Mary Wilson","startTime":465.701,"endTime":467.001,"body":"So that's, that's our goal."},{"speaker":"Mary Wilson","startTime":467.141,"endTime":471.601,"body":"And, and that's why we need the"},{"speaker":"Mary Wilson","startTime":467.141,"endTime":471.601,"body":"solution providers in particular."},{"speaker":"Mary Wilson","startTime":471.701,"endTime":476.255,"body":"We need them to come on and start showing"},{"speaker":"Mary Wilson","startTime":471.701,"endTime":476.255,"body":"the art of the possible giving both"},{"speaker":"Mary Wilson","startTime":476.535,"endTime":481.72,"body":"consumers and businesses the ability to,"},{"speaker":"Mary Wilson","startTime":476.535,"endTime":481.72,"body":"to see the breadth of what is already"},{"speaker":"Mary Wilson","startTime":481.72,"endTime":486.16,"body":"being accomplished out there and, and"},{"speaker":"Mary Wilson","startTime":481.72,"endTime":486.16,"body":"how do we scale that is, is is what we"},{"speaker":"Mary Wilson","startTime":486.16,"endTime":490.47,"body":"need today and kind of how everybody"},{"speaker":"Mary Wilson","startTime":486.16,"endTime":490.47,"body":"can start participating right now."},{"speaker":"Tom Raftery","startTime":491.345,"endTime":491.635,"body":"Okay."},{"speaker":"Tom Raftery","startTime":491.775,"endTime":498.195,"body":"And how do you define solution"},{"speaker":"Tom Raftery","startTime":491.775,"endTime":498.195,"body":"providers, for example, because you"},{"speaker":"Tom Raftery","startTime":498.195,"endTime":505.38,"body":"know .  Sustainability is a very broad"},{"speaker":"Tom Raftery","startTime":498.195,"endTime":505.38,"body":"topic, so I don't know if I have an"},{"speaker":"Tom Raftery","startTime":505.68,"endTime":508.06,"body":"app and I'm winging it here wildly."},{"speaker":"Tom Raftery","startTime":508.56,"endTime":512.86,"body":"If I have an app, which helps me"},{"speaker":"Tom Raftery","startTime":508.56,"endTime":512.86,"body":"find ev charging stations, for"},{"speaker":"Tom Raftery","startTime":512.86,"endTime":517.27,"body":"example, is, would that be something"},{"speaker":"Tom Raftery","startTime":512.86,"endTime":517.27,"body":"that would go on on All In."},{"speaker":"Mary Wilson","startTime":518.57,"endTime":523.725,"body":"Yeah, it's a great example"},{"speaker":"Mary Wilson","startTime":518.57,"endTime":523.725,"body":"because the, the EV app, the charging"},{"speaker":"Mary Wilson","startTime":523.825,"endTime":530.268,"body":"app, yes, absolutely because this is one"},{"speaker":"Mary Wilson","startTime":523.825,"endTime":530.268,"body":"way of identifying and, and mapping to"},{"speaker":"Mary Wilson","startTime":530.608,"endTime":533.188,"body":"the people who are curious about EVs."},{"speaker":"Mary Wilson","startTime":533.198,"endTime":533.548,"body":"Right?"},{"speaker":"Mary Wilson","startTime":533.548,"endTime":539.588,"body":"We start to show them quickly that"},{"speaker":"Mary Wilson","startTime":533.548,"endTime":539.588,"body":"here are the EV car manufacturers"},{"speaker":"Mary Wilson","startTime":539.608,"endTime":543.628,"body":"hybrid, different options that you"},{"speaker":"Mary Wilson","startTime":539.608,"endTime":543.628,"body":"have, but we also educate them."},{"speaker":"Mary Wilson","startTime":543.948,"endTime":548.943,"body":"I think  solution providers spend from,"},{"speaker":"Mary Wilson","startTime":543.948,"endTime":548.943,"body":"from my experience and discussions"},{"speaker":"Mary Wilson","startTime":548.943,"endTime":552.103,"body":"with a lot of the solution providers"},{"speaker":"Mary Wilson","startTime":548.943,"endTime":552.103,"body":"is that they spend a lot of time"},{"speaker":"Mary Wilson","startTime":552.293,"endTime":556.463,"body":"educating their customers on, on"},{"speaker":"Mary Wilson","startTime":552.293,"endTime":556.463,"body":"what it is that the bigger picture"},{"speaker":"Mary Wilson","startTime":556.683,"endTime":560.016,"body":"and what it is we're looking to"},{"speaker":"Mary Wilson","startTime":556.683,"endTime":560.016,"body":"accomplish by these, by these use cases."},{"speaker":"Mary Wilson","startTime":561.591,"endTime":566.091,"body":"So, so once a user comes on and we"},{"speaker":"Mary Wilson","startTime":561.591,"endTime":566.091,"body":"see that they're interested in EVs,"},{"speaker":"Mary Wilson","startTime":566.231,"endTime":569.571,"body":"not only do we tell them here are"},{"speaker":"Mary Wilson","startTime":566.231,"endTime":569.571,"body":"the EVs that are available and can"},{"speaker":"Mary Wilson","startTime":569.571,"endTime":573.935,"body":"maybe a, a mapping of pros and cons"},{"speaker":"Mary Wilson","startTime":569.571,"endTime":573.935,"body":"and differentiators for each one."},{"speaker":"Mary Wilson","startTime":574.315,"endTime":577.975,"body":"But we also give them an idea of"},{"speaker":"Mary Wilson","startTime":574.315,"endTime":577.975,"body":"what the charging infrastructure"},{"speaker":"Mary Wilson","startTime":577.975,"endTime":579.335,"body":"looks like, where they are."},{"speaker":"Mary Wilson","startTime":580.085,"endTime":582.815,"body":"Therefore, your solution"},{"speaker":"Mary Wilson","startTime":580.085,"endTime":582.815,"body":"provider would fit nicely there."},{"speaker":"Mary Wilson","startTime":583.34,"endTime":588.04,"body":"And then we look at how do we show"},{"speaker":"Mary Wilson","startTime":583.34,"endTime":588.04,"body":"them that by buying an EV they're"},{"speaker":"Mary Wilson","startTime":588.24,"endTime":593.85,"body":"actually creating a greater impact"},{"speaker":"Mary Wilson","startTime":588.24,"endTime":593.85,"body":"through things like adoptability and"},{"speaker":"Mary Wilson","startTime":594.55,"endTime":598.273,"body":"perhaps even looking at their local"},{"speaker":"Mary Wilson","startTime":594.55,"endTime":598.273,"body":"governments, or national governments"},{"speaker":"Mary Wilson","startTime":598.453,"endTime":602.033,"body":"on what are they doing to create that"},{"speaker":"Mary Wilson","startTime":598.453,"endTime":602.033,"body":"infrastructure and now they can get"},{"speaker":"Mary Wilson","startTime":602.273,"endTime":603.993,"body":"involved in some of those initiatives."},{"speaker":"Mary Wilson","startTime":603.993,"endTime":607.033,"body":"So it's, it's kind of taking them on"},{"speaker":"Mary Wilson","startTime":603.993,"endTime":607.033,"body":"a journey as far as they want to go."},{"speaker":"Mary Wilson","startTime":608.058,"endTime":610.638,"body":"But to your question, how do"},{"speaker":"Mary Wilson","startTime":608.058,"endTime":610.638,"body":"I define solution providers?"},{"speaker":"Mary Wilson","startTime":610.898,"endTime":616.088,"body":"Yeah, this for, for us, for me"},{"speaker":"Mary Wilson","startTime":610.898,"endTime":616.088,"body":"a solution provider is is, is an"},{"speaker":"Mary Wilson","startTime":616.368,"endTime":621.728,"body":"offering that is deployable and"},{"speaker":"Mary Wilson","startTime":616.368,"endTime":621.728,"body":"that supports sustainability action."},{"speaker":"Mary Wilson","startTime":622.388,"endTime":629.448,"body":"So in some cases it is a consulting"},{"speaker":"Mary Wilson","startTime":622.388,"endTime":629.448,"body":"firm that helps firms, helps enterprise"},{"speaker":"Mary Wilson","startTime":629.888,"endTime":634.608,"body":"companies, companies as they look to"},{"speaker":"Mary Wilson","startTime":629.888,"endTime":634.608,"body":"develop their sustainability roadmaps."},{"speaker":"Mary Wilson","startTime":634.898,"endTime":635.248,"body":"Right."},{"speaker":"Mary Wilson","startTime":635.248,"endTime":638.338,"body":"This is a very important offering"},{"speaker":"Mary Wilson","startTime":635.248,"endTime":638.338,"body":"that helps to define the framework."},{"speaker":"Mary Wilson","startTime":639.038,"endTime":643.028,"body":"There are other offerings that"},{"speaker":"Mary Wilson","startTime":639.038,"endTime":643.028,"body":"are much more community-based."},{"speaker":"Mary Wilson","startTime":643.448,"endTime":650.028,"body":"So a solution might be, you know, again,"},{"speaker":"Mary Wilson","startTime":643.448,"endTime":650.028,"body":"we are, we are building out a, a plan"},{"speaker":"Mary Wilson","startTime":650.088,"endTime":656.051,"body":"for how regulations and, and funding"},{"speaker":"Mary Wilson","startTime":650.088,"endTime":656.051,"body":"is going to be implemented in our"},{"speaker":"Mary Wilson","startTime":656.151,"endTime":658.291,"body":"region, in our state, and our province."},{"speaker":"Mary Wilson","startTime":658.691,"endTime":659.551,"body":"And in this country."},{"speaker":"Mary Wilson","startTime":660.291,"endTime":666.551,"body":"So it's it's a broad set of of users of"},{"speaker":"Mary Wilson","startTime":660.291,"endTime":666.551,"body":"our platform or the solution providers."},{"speaker":"Mary Wilson","startTime":666.811,"endTime":670.111,"body":"And that's why I think it's such"},{"speaker":"Mary Wilson","startTime":666.811,"endTime":670.111,"body":"a challenge today to find them"},{"speaker":"Mary Wilson","startTime":670.481,"endTime":672.271,"body":"right, is it's such a broad set."},{"speaker":"Mary Wilson","startTime":672.271,"endTime":678.671,"body":"There There are 75,000 and something"},{"speaker":"Mary Wilson","startTime":672.271,"endTime":678.671,"body":"companies that have self-identified"},{"speaker":"Mary Wilson","startTime":678.771,"endTime":680.231,"body":"as sustainability offering."},{"speaker":"Mary Wilson","startTime":680.931,"endTime":686.216,"body":"So how do you if you're interested"},{"speaker":"Mary Wilson","startTime":680.931,"endTime":686.216,"body":"in sustainability, your boss told you"},{"speaker":"Mary Wilson","startTime":686.356,"endTime":687.856,"body":"we need to go be more sustainable."},{"speaker":"Mary Wilson","startTime":687.866,"endTime":690.776,"body":"Where do you start when"},{"speaker":"Mary Wilson","startTime":687.866,"endTime":690.776,"body":"there's 75,000 of them?"},{"speaker":"Mary Wilson","startTime":691.516,"endTime":695.776,"body":"So that's why, you know, we're looking"},{"speaker":"Mary Wilson","startTime":691.516,"endTime":695.776,"body":"at wherever, if you're developing"},{"speaker":"Mary Wilson","startTime":696.006,"endTime":701.176,"body":"sustainable razors or you're developing"},{"speaker":"Mary Wilson","startTime":696.006,"endTime":701.176,"body":"sustainable aviation fuel, right?"},{"speaker":"Mary Wilson","startTime":701.526,"endTime":703.896,"body":"It's a very different value proposition."},{"speaker":"Mary Wilson","startTime":704.016,"endTime":708.136,"body":"A very different set of audience members"},{"speaker":"Mary Wilson","startTime":704.016,"endTime":708.136,"body":"that you wanna wanna be talking to."},{"speaker":"Mary Wilson","startTime":708.356,"endTime":709.896,"body":"So we're helping with that curation."},{"speaker":"Tom Raftery","startTime":711.066,"endTime":716.286,"body":"And what about, let, let's,"},{"speaker":"Tom Raftery","startTime":711.066,"endTime":716.286,"body":"let's go a little bit left field here."},{"speaker":"Tom Raftery","startTime":716.286,"endTime":722.856,"body":"What about ones that might be a little"},{"speaker":"Tom Raftery","startTime":716.286,"endTime":722.856,"body":"bit more .  controversial, let's say"},{"speaker":"Tom Raftery","startTime":723.476,"endTime":731.336,"body":"or borderline maybe as in if I think"},{"speaker":"Tom Raftery","startTime":723.476,"endTime":731.336,"body":"of hydrogen fuel cell vehicles, you"},{"speaker":"Tom Raftery","startTime":731.336,"endTime":735.696,"body":"know, they were touted as being great"},{"speaker":"Tom Raftery","startTime":731.336,"endTime":735.696,"body":"for the environment, and now people"},{"speaker":"Tom Raftery","startTime":735.696,"endTime":737.616,"body":"are kind of going, hang on a second."},{"speaker":"Tom Raftery","startTime":738.356,"endTime":743.336,"body":"So where, where would that, or let, let's,"},{"speaker":"Tom Raftery","startTime":738.356,"endTime":743.336,"body":"let's take it even broader greenwashing."},{"speaker":"Tom Raftery","startTime":743.436,"endTime":747.936,"body":"How, how do you, you know, handle"},{"speaker":"Tom Raftery","startTime":743.436,"endTime":747.936,"body":"that and, and the possibilities"},{"speaker":"Tom Raftery","startTime":747.956,"endTime":749.976,"body":"of that bumping up on, on All In."},{"speaker":"Mary Wilson","startTime":751.506,"endTime":754.596,"body":"Yeah, we know that it's a"},{"speaker":"Mary Wilson","startTime":751.506,"endTime":754.596,"body":"possibility and we're watching for it."},{"speaker":"Mary Wilson","startTime":754.606,"endTime":759.751,"body":"We've, we're leveraging technology"},{"speaker":"Mary Wilson","startTime":754.606,"endTime":759.751,"body":"to not only look at you know, where"},{"speaker":"Mary Wilson","startTime":759.971,"endTime":764.551,"body":"is the source of what is being"},{"speaker":"Mary Wilson","startTime":759.971,"endTime":764.551,"body":"published on All In and ensuring that"},{"speaker":"Mary Wilson","startTime":764.551,"endTime":770.671,"body":"it comes from the source and that it"},{"speaker":"Mary Wilson","startTime":764.551,"endTime":770.671,"body":"includes some very specific language."},{"speaker":"Mary Wilson","startTime":771.091,"endTime":774.671,"body":"That's part of what we're looking"},{"speaker":"Mary Wilson","startTime":771.091,"endTime":774.671,"body":"to bring in the science together"},{"speaker":"Mary Wilson","startTime":774.671,"endTime":775.791,"body":"with the solutions, right?"},{"speaker":"Mary Wilson","startTime":775.891,"endTime":776.551,"body":"The experts."},{"speaker":"Mary Wilson","startTime":776.971,"endTime":781.441,"body":"So we do have category managers"},{"speaker":"Mary Wilson","startTime":776.971,"endTime":781.441,"body":"that are responsible for looking"},{"speaker":"Mary Wilson","startTime":781.501,"endTime":784.041,"body":"across their topic, their pillars."},{"speaker":"Mary Wilson","startTime":784.041,"endTime":787.081,"body":"So in this case, decarbonization"},{"speaker":"Mary Wilson","startTime":784.041,"endTime":787.081,"body":"of energy and transport."},{"speaker":"Mary Wilson","startTime":787.821,"endTime":791.031,"body":"Has somebody, and actually in this"},{"speaker":"Mary Wilson","startTime":787.821,"endTime":791.031,"body":"case, it's a set of somebodies."},{"speaker":"Mary Wilson","startTime":791.081,"endTime":796.081,"body":"We have a, a team on that topic and"},{"speaker":"Mary Wilson","startTime":791.081,"endTime":796.081,"body":"it's, their role is to look across"},{"speaker":"Mary Wilson","startTime":796.461,"endTime":800.481,"body":"all of the different publishers, all"},{"speaker":"Mary Wilson","startTime":796.461,"endTime":800.481,"body":"of the different content and flag."},{"speaker":"Mary Wilson","startTime":800.971,"endTime":804.891,"body":"We have a flagging system on the"},{"speaker":"Mary Wilson","startTime":800.971,"endTime":804.891,"body":"platform where it can be flagged if it"},{"speaker":"Mary Wilson","startTime":804.891,"endTime":807.336,"body":"is suspicious it needs to be reviewed."},{"speaker":"Mary Wilson","startTime":807.723,"endTime":809.683,"body":"We have a review board that would do that."},{"speaker":"Mary Wilson","startTime":809.943,"endTime":814.233,"body":"But a lot of it is going to be yeah,"},{"speaker":"Mary Wilson","startTime":809.943,"endTime":814.233,"body":"when you talk about what used to be su"},{"speaker":"Mary Wilson","startTime":814.433,"endTime":817.953,"body":"considered sustainable versus what is"},{"speaker":"Mary Wilson","startTime":814.433,"endTime":817.953,"body":"today, we're trying to put some guidelines"},{"speaker":"Mary Wilson","startTime":817.973,"endTime":820.993,"body":"around what does sustainable mean?"},{"speaker":"Mary Wilson","startTime":821.063,"endTime":823.313,"body":"What is the definition of sustainability?"},{"speaker":"Mary Wilson","startTime":823.733,"endTime":830.253,"body":"And you know, saving water while you are"},{"speaker":"Mary Wilson","startTime":823.733,"endTime":830.253,"body":"fracking, is that considered sustainable?"},{"speaker":"Mary Wilson","startTime":830.393,"endTime":834.583,"body":"Now, these are very big questions"},{"speaker":"Mary Wilson","startTime":830.393,"endTime":834.583,"body":"because the act of saving water in and"},{"speaker":"Mary Wilson","startTime":834.583,"endTime":836.583,"body":"of itself is a sustainable measure."},{"speaker":"Mary Wilson","startTime":837.203,"endTime":840.823,"body":"But in the, in the, when you're using it"},{"speaker":"Mary Wilson","startTime":837.203,"endTime":840.823,"body":"for mining or for fracking or for other"},{"speaker":"Mary Wilson","startTime":841.213,"endTime":846.148,"body":"processes, You know, are those in of"},{"speaker":"Mary Wilson","startTime":841.213,"endTime":846.148,"body":"themselves sustainable in the longer term?"},{"speaker":"Tom Raftery","startTime":846.363,"endTime":846.443,"body":"Hmm."},{"speaker":"Mary Wilson","startTime":847.008,"endTime":851.388,"body":"And, you know, our, our"},{"speaker":"Mary Wilson","startTime":847.008,"endTime":851.388,"body":"goal is not to, to police it necessarily."},{"speaker":"Mary Wilson","startTime":851.528,"endTime":853.988,"body":"We, we wanna provide them,"},{"speaker":"Mary Wilson","startTime":851.528,"endTime":853.988,"body":"you know, information to those"},{"speaker":"Mary Wilson","startTime":853.988,"endTime":855.028,"body":"people who are searching for it."},{"speaker":"Mary Wilson","startTime":855.048,"endTime":860.731,"body":"But I think part of the curation is"},{"speaker":"Mary Wilson","startTime":855.048,"endTime":860.731,"body":"having our, our topic managers creating"},{"speaker":"Mary Wilson","startTime":861.671,"endTime":867.446,"body":"the forum for  so we're not just flagging"},{"speaker":"Mary Wilson","startTime":861.671,"endTime":867.446,"body":"the content, but creating the debates."},{"speaker":"Mary Wilson","startTime":868.026,"endTime":871.366,"body":"We have a, an entire area"},{"speaker":"Mary Wilson","startTime":868.026,"endTime":871.366,"body":"that is around the library."},{"speaker":"Mary Wilson","startTime":871.636,"endTime":876.726,"body":"There's the forum for debating what"},{"speaker":"Mary Wilson","startTime":871.636,"endTime":876.726,"body":"we've put there and what companies"},{"speaker":"Mary Wilson","startTime":876.726,"endTime":880.466,"body":"are saying or doing, and how do we,"},{"speaker":"Mary Wilson","startTime":876.726,"endTime":880.466,"body":"how, how do we move them forward"},{"speaker":"Mary Wilson","startTime":880.886,"endTime":883.066,"body":"in a way that is collaborative?"},{"speaker":"Mary Wilson","startTime":883.926,"endTime":884.706,"body":"Big challenges."},{"speaker":"Mary Wilson","startTime":885.006,"endTime":887.586,"body":"Big challenges are there, and I'm"},{"speaker":"Mary Wilson","startTime":885.006,"endTime":887.586,"body":"not gonna say we've solved it."},{"speaker":"Mary Wilson","startTime":887.806,"endTime":889.706,"body":"But that is definitely"},{"speaker":"Mary Wilson","startTime":887.806,"endTime":889.706,"body":"something we're aware of."},{"speaker":"Mary Wilson","startTime":889.806,"endTime":892.586,"body":"And the technology is a big"},{"speaker":"Mary Wilson","startTime":889.806,"endTime":892.586,"body":"part of it, but it's humans."},{"speaker":"Mary Wilson","startTime":892.856,"endTime":893.906,"body":"It's humans in the mix."},{"speaker":"Mary Wilson","startTime":894.126,"endTime":899.026,"body":"And experts who you know, who can help"},{"speaker":"Mary Wilson","startTime":894.126,"endTime":899.026,"body":"at least bring up those conversations"},{"speaker":"Mary Wilson","startTime":899.086,"endTime":902.066,"body":"and make sure that they're being"},{"speaker":"Mary Wilson","startTime":899.086,"endTime":902.066,"body":"addressed by the post, by, you"},{"speaker":"Mary Wilson","startTime":902.066,"endTime":903.106,"body":"know, through the content provider."},{"speaker":"Tom Raftery","startTime":903.476,"endTime":904.476,"body":"Sure, sure, sure."},{"speaker":"Tom Raftery","startTime":904.816,"endTime":908.196,"body":"And what about the role"},{"speaker":"Tom Raftery","startTime":904.816,"endTime":908.196,"body":"then of organizations?"},{"speaker":"Tom Raftery","startTime":908.336,"endTime":912.006,"body":"And if I'm thinking of organizations,"},{"speaker":"Tom Raftery","startTime":908.336,"endTime":912.006,"body":"for example if I think back on some of"},{"speaker":"Tom Raftery","startTime":912.006,"endTime":916.686,"body":"the episodes of this podcast I've had on"},{"speaker":"Tom Raftery","startTime":912.006,"endTime":916.686,"body":"the Science-Based Targets Initiative, for"},{"speaker":"Tom Raftery","startTime":916.686,"endTime":921.246,"body":"example, and I've had on the Long Duration"},{"speaker":"Tom Raftery","startTime":916.686,"endTime":921.246,"body":"Energy Storage Council, for example."},{"speaker":"Tom Raftery","startTime":922.501,"endTime":927.481,"body":"So they're not solution providers,"},{"speaker":"Tom Raftery","startTime":922.501,"endTime":927.481,"body":"but they, they're in the same space."},{"speaker":"Tom Raftery","startTime":927.481,"endTime":929.201,"body":"They're in this sustainability space."},{"speaker":"Tom Raftery","startTime":929.271,"endTime":930.361,"body":"Very, very much so."},{"speaker":"Tom Raftery","startTime":930.781,"endTime":932.161,"body":"So would they figure as well,"},{"speaker":"Mary Wilson","startTime":933.771,"endTime":934.061,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":934.211,"endTime":934.501,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":934.561,"endTime":940.851,"body":"And in fact they're an important part"},{"speaker":"Mary Wilson","startTime":934.561,"endTime":940.851,"body":"of it because with the science and the,"},{"speaker":"Mary Wilson","startTime":941.711,"endTime":947.411,"body":"the, the pledges and the goals is where"},{"speaker":"Mary Wilson","startTime":941.711,"endTime":947.411,"body":"a lot of the communication I think is, is"},{"speaker":"Mary Wilson","startTime":947.411,"endTime":952.051,"body":"there, and it's crisp and it's clear, but"},{"speaker":"Mary Wilson","startTime":947.411,"endTime":952.051,"body":"it's not necessarily reaching the masses."},{"speaker":"Mary Wilson","startTime":952.151,"endTime":955.571,"body":"And by the masses, I mean"},{"speaker":"Mary Wilson","startTime":952.151,"endTime":955.571,"body":"businesses as well as consumers."},{"speaker":"Mary Wilson","startTime":956.111,"endTime":959.751,"body":"So we really, for, for us, it's really"},{"speaker":"Mary Wilson","startTime":956.111,"endTime":959.751,"body":"important to have those voices here,"},{"speaker":"Mary Wilson","startTime":959.891,"endTime":961.711,"body":"but it's also important to connect them."},{"speaker":"Mary Wilson","startTime":962.171,"endTime":968.251,"body":"We we're going, this is completely new to"},{"speaker":"Mary Wilson","startTime":962.171,"endTime":968.251,"body":"me coming from a very enterprise driven"},{"speaker":"Mary Wilson","startTime":968.661,"endTime":973.738,"body":"roles in the past, but we are working"},{"speaker":"Mary Wilson","startTime":968.661,"endTime":973.738,"body":"with content providers and influencers."},{"speaker":"Mary Wilson","startTime":974.278,"endTime":980.193,"body":"So for us it's really important that"},{"speaker":"Mary Wilson","startTime":974.278,"endTime":980.193,"body":"when somebody is a famous TikToker and"},{"speaker":"Mary Wilson","startTime":980.193,"endTime":984.313,"body":"they're talking about sustainability, that"},{"speaker":"Mary Wilson","startTime":980.193,"endTime":984.313,"body":"they're able to connect to the regulations"},{"speaker":"Mary Wilson","startTime":984.573,"endTime":991.033,"body":"and the science and the experts who"},{"speaker":"Mary Wilson","startTime":984.573,"endTime":991.033,"body":"are developing, what are policies that"},{"speaker":"Mary Wilson","startTime":991.133,"endTime":996.873,"body":"are able to then implement, explain why"},{"speaker":"Mary Wilson","startTime":991.133,"endTime":996.873,"body":"they are important so that we have in"},{"speaker":"Mary Wilson","startTime":996.873,"endTime":1001.443,"body":"the middle  these influencers who are"},{"speaker":"Mary Wilson","startTime":996.873,"endTime":1001.443,"body":"helping to translate that and get it"},{"speaker":"Mary Wilson","startTime":1001.443,"endTime":1005.723,"body":"right, you know, make sure that whatever"},{"speaker":"Mary Wilson","startTime":1001.443,"endTime":1005.723,"body":"businesses are hearing what you know."},{"speaker":"Mary Wilson","startTime":1005.723,"endTime":1008.603,"body":"And, and by TikTok I also"},{"speaker":"Mary Wilson","startTime":1005.723,"endTime":1008.603,"body":"mean LinkedIn famous, right?"},{"speaker":"Mary Wilson","startTime":1008.603,"endTime":1013.163,"body":"There are some celebrities in the"},{"speaker":"Mary Wilson","startTime":1008.603,"endTime":1013.163,"body":"sustainability world, and so we look at"},{"speaker":"Mary Wilson","startTime":1013.163,"endTime":1019.323,"body":"how do we ensure that the policy makers"},{"speaker":"Mary Wilson","startTime":1013.163,"endTime":1019.323,"body":"and the scientists who are, you know,"},{"speaker":"Mary Wilson","startTime":1019.323,"endTime":1023.963,"body":"showing us the graphs, how do we make sure"},{"speaker":"Mary Wilson","startTime":1019.323,"endTime":1023.963,"body":"that that's being translated in a way that"},{"speaker":"Mary Wilson","startTime":1024.988,"endTime":1026.838,"body":"that, that's measurable and impactful."},{"speaker":"Mary Wilson","startTime":1027.578,"endTime":1031.708,"body":"Because I, I sense the, the"},{"speaker":"Mary Wilson","startTime":1027.578,"endTime":1031.708,"body":"scientists that I know are feeling"},{"speaker":"Mary Wilson","startTime":1032.028,"endTime":1033.428,"body":"frustrated that nobody's hearing them."},{"speaker":"Mary Wilson","startTime":1033.648,"endTime":1038.268,"body":"So this is a way of connecting of"},{"speaker":"Mary Wilson","startTime":1033.648,"endTime":1038.268,"body":"connecting those two very influential"},{"speaker":"Mary Wilson","startTime":1038.268,"endTime":1043.268,"body":"voices in a way that maybe brings the"},{"speaker":"Mary Wilson","startTime":1038.268,"endTime":1043.268,"body":"best of both of them out to to the rest"},{"speaker":"Mary Wilson","startTime":1043.268,"endTime":1044.948,"body":"of us who are still learning as we go."},{"speaker":"Tom Raftery","startTime":1045.103,"endTime":1045.753,"body":"Sure, sure."},{"speaker":"Tom Raftery","startTime":1045.993,"endTime":1046.193,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":1046.193,"endTime":1050.313,"body":"And those, those influencers you're"},{"speaker":"Tom Raftery","startTime":1046.193,"endTime":1050.313,"body":"referencing, are they then publishing"},{"speaker":"Tom Raftery","startTime":1051.253,"endTime":1055.753,"body":"on the All In platform or linking"},{"speaker":"Tom Raftery","startTime":1051.253,"endTime":1055.753,"body":"out from the All-In platform to"},{"speaker":"Tom Raftery","startTime":1055.883,"endTime":1057.913,"body":"where they publish or a combination?"},{"speaker":"Mary Wilson","startTime":1059.143,"endTime":1060.043,"body":"It is a combination."},{"speaker":"Mary Wilson","startTime":1060.663,"endTime":1065.883,"body":"So we're, we know that some of their"},{"speaker":"Mary Wilson","startTime":1060.663,"endTime":1065.883,"body":"audiences are going to remain on TikTok"},{"speaker":"Mary Wilson","startTime":1065.883,"endTime":1070.003,"body":"or LinkedIn and other places, but what"},{"speaker":"Mary Wilson","startTime":1065.883,"endTime":1070.003,"body":"we do on All In is we give an opportunity"},{"speaker":"Mary Wilson","startTime":1070.023,"endTime":1077.478,"body":"for it to sit in situ meaning that because"},{"speaker":"Mary Wilson","startTime":1070.023,"endTime":1077.478,"body":"it's a curated set of content, when you"},{"speaker":"Mary Wilson","startTime":1077.478,"endTime":1083.958,"body":"publish All In's podcast on All In, now"},{"speaker":"Mary Wilson","startTime":1077.478,"endTime":1083.958,"body":"you can connect it to all of the different"},{"speaker":"Mary Wilson","startTime":1084.318,"endTime":1088.118,"body":"solution areas that we map to you, all the"},{"speaker":"Mary Wilson","startTime":1084.318,"endTime":1088.118,"body":"different topic areas that we map to you."},{"speaker":"Mary Wilson","startTime":1088.138,"endTime":1094.098,"body":"So if you're SAP supply chain,"},{"speaker":"Mary Wilson","startTime":1088.138,"endTime":1094.098,"body":"you can have your SAP channels,"},{"speaker":"Mary Wilson","startTime":1094.098,"endTime":1095.778,"body":"you're not gonna turn those off."},{"speaker":"Mary Wilson","startTime":1095.838,"endTime":1097.818,"body":"You're gonna bring them to All In."},{"speaker":"Mary Wilson","startTime":1097.818,"endTime":1103.718,"body":"And where you can have a public discourse"},{"speaker":"Mary Wilson","startTime":1097.818,"endTime":1103.718,"body":"and conversation around SAP around"},{"speaker":"Mary Wilson","startTime":1103.818,"endTime":1108.698,"body":"supply chain, you can host a supply"},{"speaker":"Mary Wilson","startTime":1103.818,"endTime":1108.698,"body":"chain what we call a guide, a journey"},{"speaker":"Mary Wilson","startTime":1109.158,"endTime":1113.783,"body":"is that includes, educational materials"},{"speaker":"Mary Wilson","startTime":1109.158,"endTime":1113.783,"body":"on why supply chain transparency"},{"speaker":"Mary Wilson","startTime":1113.963,"endTime":1115.223,"body":"is important in sustainability."},{"speaker":"Mary Wilson","startTime":1115.573,"endTime":1119.103,"body":"That could be an entire guide and"},{"speaker":"Mary Wilson","startTime":1115.573,"endTime":1119.103,"body":"you could be a part of participating"},{"speaker":"Mary Wilson","startTime":1119.103,"endTime":1120.583,"body":"in that content, for example."},{"speaker":"Mary Wilson","startTime":1122.078,"endTime":1127.078,"body":"You could also have a private micro"},{"speaker":"Mary Wilson","startTime":1122.078,"endTime":1127.078,"body":"community on All In where you're only"},{"speaker":"Mary Wilson","startTime":1127.078,"endTime":1131.158,"body":"working with your customers or you're"},{"speaker":"Mary Wilson","startTime":1127.078,"endTime":1131.158,"body":"only working with your teammates"},{"speaker":"Mary Wilson","startTime":1131.158,"endTime":1135.078,"body":"around the world so that now you're"},{"speaker":"Mary Wilson","startTime":1131.158,"endTime":1135.078,"body":"sharing the content that you know"},{"speaker":"Mary Wilson","startTime":1135.078,"endTime":1136.398,"body":"what's the latest deck of slides?"},{"speaker":"Mary Wilson","startTime":1136.398,"endTime":1137.438,"body":"What's the latest demo?"},{"speaker":"Mary Wilson","startTime":1137.538,"endTime":1139.958,"body":"What's the latest messaging"},{"speaker":"Mary Wilson","startTime":1137.538,"endTime":1139.958,"body":"on sustainability?"},{"speaker":"Mary Wilson","startTime":1140.098,"endTime":1141.398,"body":"Did I got these questions?"},{"speaker":"Mary Wilson","startTime":1141.778,"endTime":1142.958,"body":"Has anybody have the answers?"},{"speaker":"Mary Wilson","startTime":1143.418,"endTime":1146.518,"body":"Has anybody seen these"},{"speaker":"Mary Wilson","startTime":1143.418,"endTime":1146.518,"body":"practices already implemented?"},{"speaker":"Mary Wilson","startTime":1147.113,"endTime":1149.813,"body":"So now you've got different"},{"speaker":"Mary Wilson","startTime":1147.113,"endTime":1149.813,"body":"ways of collaborating."},{"speaker":"Mary Wilson","startTime":1150.273,"endTime":1155.213,"body":"You know, super specific, invite"},{"speaker":"Mary Wilson","startTime":1150.273,"endTime":1155.213,"body":"only, or you can have your messaging"},{"speaker":"Mary Wilson","startTime":1155.433,"endTime":1159.693,"body":"and or you can have your messaging"},{"speaker":"Mary Wilson","startTime":1155.433,"endTime":1159.693,"body":"that is set to be curated as part"},{"speaker":"Mary Wilson","startTime":1159.693,"endTime":1160.893,"body":"of our recommendation engine."},{"speaker":"Mary Wilson","startTime":1161.273,"endTime":1167.333,"body":"It gives you a lot more contextual"},{"speaker":"Mary Wilson","startTime":1161.273,"endTime":1167.333,"body":"impact than sitting alone where"},{"speaker":"Mary Wilson","startTime":1167.333,"endTime":1168.733,"body":"people have to go in and find you."},{"speaker":"Mary Wilson","startTime":1168.733,"endTime":1171.053,"body":"This way we're pushing"},{"speaker":"Mary Wilson","startTime":1168.733,"endTime":1171.053,"body":"them back over to you."},{"speaker":"Tom Raftery","startTime":1171.811,"endTime":1171.993,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1172.053,"endTime":1177.813,"body":"And if I do set up, for example, an"},{"speaker":"Tom Raftery","startTime":1172.053,"endTime":1177.813,"body":"account on All In, does that mean"},{"speaker":"Tom Raftery","startTime":1177.813,"endTime":1181.333,"body":"then I can start following other"},{"speaker":"Tom Raftery","startTime":1177.813,"endTime":1181.333,"body":"people who are on the platform"},{"speaker":"Tom Raftery","startTime":1181.393,"endTime":1183.013,"body":"and they can start following me."},{"speaker":"Tom Raftery","startTime":1183.113,"endTime":1187.813,"body":"So it becomes almost like a, a Facebook"},{"speaker":"Tom Raftery","startTime":1183.113,"endTime":1187.813,"body":"or a LinkedIn for sustainability."},{"speaker":"Mary Wilson","startTime":1189.026,"endTime":1189.516,"body":"Exactly."},{"speaker":"Mary Wilson","startTime":1190.136,"endTime":1195.66,"body":"So we have what are known as cubes and,"},{"speaker":"Mary Wilson","startTime":1190.136,"endTime":1195.66,"body":"and circles, so, and, and academies."},{"speaker":"Mary Wilson","startTime":1195.84,"endTime":1199.18,"body":"So the cubes are where the"},{"speaker":"Mary Wilson","startTime":1195.84,"endTime":1199.18,"body":"solution providers sit, and it's"},{"speaker":"Mary Wilson","startTime":1199.18,"endTime":1204.46,"body":"almost like having a, a small"},{"speaker":"Mary Wilson","startTime":1199.18,"endTime":1204.46,"body":"website that's super interactive."},{"speaker":"Mary Wilson","startTime":1204.88,"endTime":1207.22,"body":"So it's like having"},{"speaker":"Mary Wilson","startTime":1204.88,"endTime":1207.22,"body":"your own LinkedIn feed."},{"speaker":"Mary Wilson","startTime":1207.685,"endTime":1211.015,"body":"Just for your company, you"},{"speaker":"Mary Wilson","startTime":1207.685,"endTime":1211.015,"body":"can have your own homepage."},{"speaker":"Mary Wilson","startTime":1211.075,"endTime":1215.855,"body":"You can have your own media center"},{"speaker":"Mary Wilson","startTime":1211.075,"endTime":1215.855,"body":"where you do put your presentations"},{"speaker":"Mary Wilson","startTime":1216.115,"endTime":1220.175,"body":"and your demos and any other guides"},{"speaker":"Mary Wilson","startTime":1216.115,"endTime":1220.175,"body":"that you've developed, white papers."},{"speaker":"Mary Wilson","startTime":1221.075,"endTime":1224.575,"body":"But again, it's a way to also have"},{"speaker":"Mary Wilson","startTime":1221.075,"endTime":1224.575,"body":"a forum where there's conversation"},{"speaker":"Mary Wilson","startTime":1224.645,"endTime":1226.815,"body":"happening or questions can come up."},{"speaker":"Mary Wilson","startTime":1226.815,"endTime":1231.135,"body":"We're very quick you know, thought"},{"speaker":"Mary Wilson","startTime":1226.815,"endTime":1231.135,"body":"leadership or articles or regulations"},{"speaker":"Mary Wilson","startTime":1231.355,"endTime":1235.415,"body":"can be discussed and and you know,"},{"speaker":"Mary Wilson","startTime":1231.355,"endTime":1235.415,"body":"amongst the people who are members of"},{"speaker":"Mary Wilson","startTime":1235.415,"endTime":1237.295,"body":"your, of your community, of your cube."},{"speaker":"Mary Wilson","startTime":1237.995,"endTime":1240.735,"body":"And the goal there is again,"},{"speaker":"Mary Wilson","startTime":1237.995,"endTime":1240.735,"body":"that radical collaboration."},{"speaker":"Mary Wilson","startTime":1240.835,"endTime":1242.295,"body":"So to your point, you can join others."},{"speaker":"Mary Wilson","startTime":1242.295,"endTime":1243.995,"body":"They can join yours."},{"speaker":"Mary Wilson","startTime":1244.575,"endTime":1249.115,"body":"You will have a landing page when you come"},{"speaker":"Mary Wilson","startTime":1244.575,"endTime":1249.115,"body":"to All In that is all of the different"},{"speaker":"Mary Wilson","startTime":1249.245,"endTime":1250.955,"body":"cubes and circles that you belong to."},{"speaker":"Mary Wilson","startTime":1251.015,"endTime":1253.555,"body":"You can see what's happening,"},{"speaker":"Mary Wilson","startTime":1251.015,"endTime":1253.555,"body":"what the latest is, the latest"},{"speaker":"Mary Wilson","startTime":1253.705,"endTime":1254.995,"body":"news, the latest discussion."},{"speaker":"Mary Wilson","startTime":1254.995,"endTime":1256.315,"body":"So you can quickly jump in."},{"speaker":"Mary Wilson","startTime":1256.935,"endTime":1260.69,"body":"And you know, that's the goal is you"},{"speaker":"Mary Wilson","startTime":1256.935,"endTime":1260.69,"body":"know, there's, there's topics that are"},{"speaker":"Mary Wilson","startTime":1260.69,"endTime":1265.93,"body":"most interesting to you that may not map"},{"speaker":"Mary Wilson","startTime":1260.69,"endTime":1265.93,"body":"to you, to me, or to the next person."},{"speaker":"Mary Wilson","startTime":1266.11,"endTime":1269.57,"body":"And so we wanna create that"},{"speaker":"Mary Wilson","startTime":1266.11,"endTime":1269.57,"body":"custom user experience."},{"speaker":"Mary Wilson","startTime":1269.63,"endTime":1273.29,"body":"So the things and the topics that"},{"speaker":"Mary Wilson","startTime":1269.63,"endTime":1273.29,"body":"are most interesting for you, you"},{"speaker":"Mary Wilson","startTime":1273.29,"endTime":1276.21,"body":"join and that's what starts to"},{"speaker":"Mary Wilson","startTime":1273.29,"endTime":1276.21,"body":"feed your recommendation engine."},{"speaker":"Tom Raftery","startTime":1276.835,"endTime":1280.205,"body":"Okay, so you get your"},{"speaker":"Tom Raftery","startTime":1276.835,"endTime":1280.205,"body":"own kind of personal newsfeed the same"},{"speaker":"Tom Raftery","startTime":1280.225,"endTime":1282.965,"body":"as you would in LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1283.205,"endTime":1286.525,"body":"I don't want to call it X or you know,"},{"speaker":"Tom Raftery","startTime":1283.205,"endTime":1286.525,"body":"whatever other social media platform."},{"speaker":"Mary Wilson","startTime":1288.145,"endTime":1289.115,"body":"Yeah, that's the idea."},{"speaker":"Mary Wilson","startTime":1289.115,"endTime":1295.425,"body":"However, on LinkedIn you have a"},{"speaker":"Mary Wilson","startTime":1289.115,"endTime":1295.425,"body":"profile page that I don't know"},{"speaker":"Mary Wilson","startTime":1322.865,"endTime":1324.065,"body":"how often people update them."},{"speaker":"Mary Wilson","startTime":1324.065,"endTime":1328.345,"body":"Maybe it's every three months, every"},{"speaker":"Mary Wilson","startTime":1324.065,"endTime":1328.345,"body":"year on All In, you have a profile"},{"speaker":"Mary Wilson","startTime":1328.375,"endTime":1334.2,"body":"page, but you also have a live feed,"},{"speaker":"Mary Wilson","startTime":1328.375,"endTime":1334.2,"body":"so you can I know in in the companies"},{"speaker":"Mary Wilson","startTime":1334.2,"endTime":1337.8400000000001,"body":"I've worked for in the past, I wasn't"},{"speaker":"Mary Wilson","startTime":1334.2,"endTime":1337.8400000000001,"body":"able to change the LinkedIn profile."},{"speaker":"Mary Wilson","startTime":1338.1200000000001,"endTime":1342.4,"body":"I wasn't able to collaborate"},{"speaker":"Mary Wilson","startTime":1338.1200000000001,"endTime":1342.4,"body":"on the website design and"},{"speaker":"Mary Wilson","startTime":1342.4,"endTime":1343.48,"body":"development and messaging."},{"speaker":"Mary Wilson","startTime":1343.98,"endTime":1347.56,"body":"And in many organizations,"},{"speaker":"Mary Wilson","startTime":1343.98,"endTime":1347.56,"body":"sustainability is a very specific topic."},{"speaker":"Mary Wilson","startTime":1347.6200000000001,"endTime":1349.89,"body":"It may not be their primary topic."},{"speaker":"Mary Wilson","startTime":1350.39,"endTime":1355.13,"body":"So what a great way to have a, an invite"},{"speaker":"Mary Wilson","startTime":1350.39,"endTime":1355.13,"body":"only or a public facing community where"},{"speaker":"Mary Wilson","startTime":1355.15,"endTime":1361.81,"body":"you are able to live stream and live"},{"speaker":"Mary Wilson","startTime":1355.15,"endTime":1361.81,"body":"discussions and really interact with"},{"speaker":"Mary Wilson","startTime":1362.31,"endTime":1364.17,"body":"the audience that is most interested."},{"speaker":"Mary Wilson","startTime":1364.26,"endTime":1369.29,"body":"Again, this isn't a LinkedIn where it"},{"speaker":"Mary Wilson","startTime":1364.26,"endTime":1369.29,"body":"depends on who you follow and who you"},{"speaker":"Mary Wilson","startTime":1369.3200000000002,"endTime":1373.01,"body":"like, and you, you tend to get, you"},{"speaker":"Mary Wilson","startTime":1369.3200000000002,"endTime":1373.01,"body":"know, the same people all the time."},{"speaker":"Mary Wilson","startTime":1373.3200000000002,"endTime":1378.5700000000002,"body":"This is a way to explore and, and find"},{"speaker":"Mary Wilson","startTime":1373.3200000000002,"endTime":1378.5700000000002,"body":"new people because it's so interactive."},{"speaker":"Tom Raftery","startTime":1379.045,"endTime":1379.335,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1379.4850000000001,"endTime":1379.775,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1379.775,"endTime":1380.775,"body":"And what's the business model?"},{"speaker":"Mary Wilson","startTime":1382.74,"endTime":1383.03,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":1383.17,"endTime":1386.95,"body":"So we are we are not, yeah, we're"},{"speaker":"Mary Wilson","startTime":1383.17,"endTime":1386.95,"body":"not, we're not a marketplace."},{"speaker":"Mary Wilson","startTime":1387.05,"endTime":1390.8300000000002,"body":"So we are looking at this as an"},{"speaker":"Mary Wilson","startTime":1387.05,"endTime":1390.8300000000002,"body":"opportunity for, for companies"},{"speaker":"Mary Wilson","startTime":1390.93,"endTime":1396.19,"body":"to, to be mapped to that curation"},{"speaker":"Mary Wilson","startTime":1390.93,"endTime":1396.19,"body":"and to build out their messaging."},{"speaker":"Mary Wilson","startTime":1396.69,"endTime":1400.99,"body":"So we've you know, we've got a,"},{"speaker":"Mary Wilson","startTime":1396.69,"endTime":1400.99,"body":"a subscription model for people."},{"speaker":"Mary Wilson","startTime":1401.895,"endTime":1408.2450000000001,"body":"So it we're very we're, we're very adamant"},{"speaker":"Mary Wilson","startTime":1401.895,"endTime":1408.2450000000001,"body":"that all of us as people are in our"},{"speaker":"Mary Wilson","startTime":1408.2450000000001,"endTime":1412.005,"body":"professional and in our personal lives"},{"speaker":"Mary Wilson","startTime":1408.2450000000001,"endTime":1412.005,"body":"should be thinking about sustainability."},{"speaker":"Mary Wilson","startTime":1412.2250000000001,"endTime":1416.7250000000001,"body":"So it's not only, you know,"},{"speaker":"Mary Wilson","startTime":1412.2250000000001,"endTime":1416.7250000000001,"body":"in you compartmentalizing your"},{"speaker":"Mary Wilson","startTime":1417.085,"endTime":1420.7250000000001,"body":"business goals and your business"},{"speaker":"Mary Wilson","startTime":1417.085,"endTime":1420.7250000000001,"body":"life separate from your personal."},{"speaker":"Mary Wilson","startTime":1420.865,"endTime":1424.005,"body":"So we are looking at, you know,"},{"speaker":"Mary Wilson","startTime":1420.865,"endTime":1424.005,"body":"the whole of Tom Raftery and"},{"speaker":"Mary Wilson","startTime":1424.005,"endTime":1425.525,"body":"what it is your goals look like."},{"speaker":"Mary Wilson","startTime":1426.425,"endTime":1428.845,"body":"So that's a part of it is"},{"speaker":"Mary Wilson","startTime":1426.425,"endTime":1428.845,"body":"there is a subscription model."},{"speaker":"Mary Wilson","startTime":1429.1950000000002,"endTime":1433.685,"body":"It's minimum our normal"},{"speaker":"Mary Wilson","startTime":1429.1950000000002,"endTime":1433.685,"body":"price is at 24 euros a year."},{"speaker":"Mary Wilson","startTime":1434.335,"endTime":1437.815,"body":"Right now we're at half we're,"},{"speaker":"Mary Wilson","startTime":1434.335,"endTime":1437.815,"body":"we've got an early adopter fee of,"},{"speaker":"Mary Wilson","startTime":1437.835,"endTime":1439.295,"body":"of half discount of half price."},{"speaker":"Mary Wilson","startTime":1439.795,"endTime":1443.685,"body":"And then the rest of the model is around"},{"speaker":"Mary Wilson","startTime":1439.795,"endTime":1443.685,"body":"w e're really looking at promoting the"},{"speaker":"Mary Wilson","startTime":1443.685,"endTime":1446.125,"body":"knowledge, the academy aspect of this."},{"speaker":"Mary Wilson","startTime":1446.185,"endTime":1451.165,"body":"We feel that if people are educated on"},{"speaker":"Mary Wilson","startTime":1446.185,"endTime":1451.165,"body":"the vocabulary, they're educated on the,"},{"speaker":"Mary Wilson","startTime":1451.665,"endTime":1457.2050000000002,"body":"on the reasons why and what the impact"},{"speaker":"Mary Wilson","startTime":1451.665,"endTime":1457.2050000000002,"body":"will be, then they're more apt to engage."},{"speaker":"Mary Wilson","startTime":1457.7450000000001,"endTime":1461.515,"body":"So, um, our knowledge, our"},{"speaker":"Mary Wilson","startTime":1457.7450000000001,"endTime":1461.515,"body":"knowledge cubes in our academy"},{"speaker":"Mary Wilson","startTime":1461.855,"endTime":1463.515,"body":"is at the lowest price tier."},{"speaker":"Mary Wilson","startTime":1464.2150000000001,"endTime":1470.04,"body":"And then we have our communities, so these"},{"speaker":"Mary Wilson","startTime":1464.2150000000001,"endTime":1470.04,"body":"are you know, people like yourself, people"},{"speaker":"Mary Wilson","startTime":1470.04,"endTime":1474.48,"body":"that are content providers, people that"},{"speaker":"Mary Wilson","startTime":1470.04,"endTime":1474.48,"body":"are spreading, you know, what are the"},{"speaker":"Mary Wilson","startTime":1475.06,"endTime":1476.51,"body":"what are the solutions that are out there?"},{"speaker":"Mary Wilson","startTime":1476.51,"endTime":1477.55,"body":"What is the expertise?"},{"speaker":"Mary Wilson","startTime":1477.68,"endTime":1481.03,"body":"Where is, where are the you know,"},{"speaker":"Mary Wilson","startTime":1477.68,"endTime":1481.03,"body":"where are the best practices"},{"speaker":"Mary Wilson","startTime":1481.03,"endTime":1482.1100000000001,"body":"already being implemented?"},{"speaker":"Mary Wilson","startTime":1482.45,"endTime":1486.47,"body":"That's the kind of content that we"},{"speaker":"Mary Wilson","startTime":1482.45,"endTime":1486.47,"body":"want around the communities and the"},{"speaker":"Mary Wilson","startTime":1486.47,"endTime":1489.91,"body":"community engagement so people can come"},{"speaker":"Mary Wilson","startTime":1486.47,"endTime":1489.91,"body":"on and learn and continue their journey."},{"speaker":"Mary Wilson","startTime":1490.6100000000001,"endTime":1494.73,"body":"And then the solution providers . Because"},{"speaker":"Mary Wilson","startTime":1490.6100000000001,"endTime":1494.73,"body":"there's a little bit more curation"},{"speaker":"Mary Wilson","startTime":1494.73,"endTime":1500.843,"body":"that happens ensuring that they get"},{"speaker":"Mary Wilson","startTime":1494.73,"endTime":1500.843,"body":"to the B2B, B2C, B2B2C all of these"},{"speaker":"Mary Wilson","startTime":1500.843,"endTime":1506.496,"body":"different factors, regional based or"},{"speaker":"Mary Wilson","startTime":1500.843,"endTime":1506.496,"body":"industry based or use case specific."},{"speaker":"Mary Wilson","startTime":1507.126,"endTime":1510.976,"body":"Then you know, that's at a higher"},{"speaker":"Mary Wilson","startTime":1507.126,"endTime":1510.976,"body":"tier, but all of it is, you know,"},{"speaker":"Mary Wilson","startTime":1510.976,"endTime":1515.976,"body":"coming in around the, I think our"},{"speaker":"Mary Wilson","startTime":1510.976,"endTime":1515.976,"body":"highest tier is 24,000 euros a year."},{"speaker":"Mary Wilson","startTime":1516.521,"endTime":1520.5410000000002,"body":"So it's, it's well within marketing"},{"speaker":"Mary Wilson","startTime":1516.521,"endTime":1520.5410000000002,"body":"budgets, and again, it's all about"},{"speaker":"Mary Wilson","startTime":1521.381,"endTime":1525.461,"body":"reinvesting in the education and"},{"speaker":"Mary Wilson","startTime":1521.381,"endTime":1525.461,"body":"knowledge and engagement and inspiration"},{"speaker":"Mary Wilson","startTime":1525.5610000000001,"endTime":1528.941,"body":"so that people then are taking action"},{"speaker":"Mary Wilson","startTime":1525.5610000000001,"endTime":1528.941,"body":"and we can scale those solutions."},{"speaker":"Tom Raftery","startTime":1529.761,"endTime":1530.771,"body":"Nice, nice, nice."},{"speaker":"Tom Raftery","startTime":1531.231,"endTime":1537.0510000000002,"body":"And maybe I missed it, but if so, for"},{"speaker":"Tom Raftery","startTime":1531.231,"endTime":1537.0510000000002,"body":"example, when I post on the likes of"},{"speaker":"Tom Raftery","startTime":1537.411,"endTime":1542.531,"body":"LinkedIn or Twitter or Mastodon or"},{"speaker":"Tom Raftery","startTime":1537.411,"endTime":1542.531,"body":"any of these, you know, interesting"},{"speaker":"Tom Raftery","startTime":1542.601,"endTime":1546.0910000000001,"body":"news stories that I've seen, like"},{"speaker":"Tom Raftery","startTime":1542.601,"endTime":1546.0910000000001,"body":"an interesting article from say,"},{"speaker":"Tom Raftery","startTime":1546.171,"endTime":1547.971,"body":"Clean Technica or one of these,"},{"speaker":"Mary Wilson","startTime":1547.981,"endTime":1548.401,"body":"Mm-hmm."},{"speaker":"Tom Raftery","startTime":1548.871,"endTime":1550.451,"body":"is there a"},{"speaker":"Tom Raftery","startTime":1548.871,"endTime":1550.451,"body":"possibility to do that as well?"},{"speaker":"Mary Wilson","startTime":1552.681,"endTime":1552.971,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":1553.111,"endTime":1556.771,"body":"In fact, there's a couple of things that"},{"speaker":"Mary Wilson","startTime":1553.111,"endTime":1556.771,"body":"we're doing to address to exactly that"},{"speaker":"Mary Wilson","startTime":1556.771,"endTime":1561.131,"body":"because there's a lot of news out there"},{"speaker":"Mary Wilson","startTime":1556.771,"endTime":1561.131,"body":"and it's a full-time job to stay on top"},{"speaker":"Mary Wilson","startTime":1561.131,"endTime":1563.491,"body":"of all of the news in in sustainability."},{"speaker":"Mary Wilson","startTime":1564.111,"endTime":1569.5710000000001,"body":"So we have, first off, we are pulling"},{"speaker":"Mary Wilson","startTime":1564.111,"endTime":1569.5710000000001,"body":"in RSS feeds from, from some of the"},{"speaker":"Mary Wilson","startTime":1569.5710000000001,"endTime":1572.611,"body":"most fam more famous sources so that"},{"speaker":"Mary Wilson","startTime":1569.5710000000001,"endTime":1572.611,"body":"you can get it all in one place."},{"speaker":"Mary Wilson","startTime":1573.191,"endTime":1577.875,"body":"So you have all of those different"},{"speaker":"Mary Wilson","startTime":1573.191,"endTime":1577.875,"body":"news agencies and media content being"},{"speaker":"Mary Wilson","startTime":1577.895,"endTime":1579.4750000000001,"body":"fed into the platform every day."},{"speaker":"Mary Wilson","startTime":1579.4750000000001,"endTime":1582.035,"body":"And, and a place you can go and"},{"speaker":"Mary Wilson","startTime":1579.4750000000001,"endTime":1582.035,"body":"search through 'em by topic."},{"speaker":"Mary Wilson","startTime":1582.305,"endTime":1583.515,"body":"It's all categorized."},{"speaker":"Mary Wilson","startTime":1584.175,"endTime":1588.2150000000001,"body":". But the other piece is that yes, you"},{"speaker":"Mary Wilson","startTime":1584.175,"endTime":1588.2150000000001,"body":"can, you can post to the All In all"},{"speaker":"Mary Wilson","startTime":1588.655,"endTime":1592.665,"body":"audience different topics and articles"},{"speaker":"Mary Wilson","startTime":1588.655,"endTime":1592.665,"body":"that you've read and, and start a"},{"speaker":"Mary Wilson","startTime":1592.665,"endTime":1596.9450000000002,"body":"conversation around them or just"},{"speaker":"Mary Wilson","startTime":1592.665,"endTime":1596.9450000000002,"body":"create some awareness across All In."},{"speaker":"Mary Wilson","startTime":1597.125,"endTime":1601.425,"body":"And then you also have the option of doing"},{"speaker":"Mary Wilson","startTime":1597.125,"endTime":1601.425,"body":"it just within your own cubes and your,"},{"speaker":"Mary Wilson","startTime":1601.425,"endTime":1603.185,"body":"and your communities that you belong to."},{"speaker":"Mary Wilson","startTime":1603.325,"endTime":1606.2250000000001,"body":"So if you feel like this isn't something"},{"speaker":"Mary Wilson","startTime":1603.325,"endTime":1606.2250000000001,"body":"I wanna talk with the whole world"},{"speaker":"Mary Wilson","startTime":1606.2350000000001,"endTime":1610.3300000000002,"body":"about, that perhaps is really, you"},{"speaker":"Mary Wilson","startTime":1606.2350000000001,"endTime":1610.3300000000002,"body":"know, that's very specific regulations"},{"speaker":"Mary Wilson","startTime":1610.3300000000002,"endTime":1614.29,"body":"coming out of Germany about, you"},{"speaker":"Mary Wilson","startTime":1610.3300000000002,"endTime":1614.29,"body":"know, energy transition and, and,"},{"speaker":"Mary Wilson","startTime":1614.39,"endTime":1616.01,"body":"and different types of power sources."},{"speaker":"Mary Wilson","startTime":1616.79,"endTime":1620.68,"body":"Then you would, you would might wanna"},{"speaker":"Mary Wilson","startTime":1616.79,"endTime":1620.68,"body":"just have that for a Germany energy"},{"speaker":"Mary Wilson","startTime":1621.14,"endTime":1625.145,"body":"specific community versus the entire,"},{"speaker":"Mary Wilson","startTime":1621.14,"endTime":1625.145,"body":"but that's the beauty of it, right?"},{"speaker":"Mary Wilson","startTime":1625.145,"endTime":1628.685,"body":"Is that there's, there's broad audiences,"},{"speaker":"Mary Wilson","startTime":1625.145,"endTime":1628.685,"body":"there's very specific audiences."},{"speaker":"Mary Wilson","startTime":1629.065,"endTime":1634.085,"body":"The idea is to get everybody interacting"},{"speaker":"Mary Wilson","startTime":1629.065,"endTime":1634.085,"body":"and aware of the solutions and,"},{"speaker":"Mary Wilson","startTime":1634.185,"endTime":1637.105,"body":"and the fact that there's there's"},{"speaker":"Mary Wilson","startTime":1634.185,"endTime":1637.105,"body":"sources of information that maybe"},{"speaker":"Mary Wilson","startTime":1637.105,"endTime":1641.295,"body":"people aren't even aware of that"},{"speaker":"Mary Wilson","startTime":1637.105,"endTime":1641.295,"body":"are will help move us forward."},{"speaker":"Mary Wilson","startTime":1641.595,"endTime":1644.4550000000002,"body":"And, and of course that's, that's"},{"speaker":"Mary Wilson","startTime":1641.595,"endTime":1644.4550000000002,"body":"the goal at the end of the day is"},{"speaker":"Mary Wilson","startTime":1644.4550000000002,"endTime":1647.655,"body":"how do we just get people engaged"},{"speaker":"Mary Wilson","startTime":1644.4550000000002,"endTime":1647.655,"body":"and inspired to move forward?"},{"speaker":"Mary Wilson","startTime":1647.875,"endTime":1651.095,"body":"And that kind of content is"},{"speaker":"Mary Wilson","startTime":1647.875,"endTime":1651.095,"body":"exactly  the type that will do that."},{"speaker":"Tom Raftery","startTime":1651.4450000000002,"endTime":1651.7250000000001,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1651.795,"endTime":1652.085,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1652.105,"endTime":1653.7250000000001,"body":"And where to next for all in?"},{"speaker":"Tom Raftery","startTime":1653.7250000000001,"endTime":1656.045,"body":"What are your plans for"},{"speaker":"Tom Raftery","startTime":1653.7250000000001,"endTime":1656.045,"body":"the next three months?"},{"speaker":"Tom Raftery","startTime":1656.095,"endTime":1657.7250000000001,"body":"Three years, whatever it is."},{"speaker":"Mary Wilson","startTime":1659.4850000000001,"endTime":1659.775,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":1659.775,"endTime":1660.4950000000001,"body":"We have big plans."},{"speaker":"Mary Wilson","startTime":1660.905,"endTime":1664.285,"body":"We've yeah, we've, we, we"},{"speaker":"Mary Wilson","startTime":1660.905,"endTime":1664.285,"body":"have a large set of users."},{"speaker":"Mary Wilson","startTime":1664.4650000000001,"endTime":1668.845,"body":"We have many user groups and that"},{"speaker":"Mary Wilson","startTime":1664.4650000000001,"endTime":1668.845,"body":"creates a lot of excitement because"},{"speaker":"Mary Wilson","startTime":1670.0410000000002,"endTime":1675.501,"body":"you know, as All In, we are not"},{"speaker":"Mary Wilson","startTime":1670.0410000000002,"endTime":1675.501,"body":"looking to create the, you know,"},{"speaker":"Mary Wilson","startTime":1675.501,"endTime":1678.661,"body":"the next carbon elimination tools."},{"speaker":"Mary Wilson","startTime":1678.721,"endTime":1681.661,"body":"But what we are doing is we're"},{"speaker":"Mary Wilson","startTime":1678.721,"endTime":1681.661,"body":"looking to bring those to light."},{"speaker":"Mary Wilson","startTime":1682.161,"endTime":1685.8210000000001,"body":"So we're always on the lookout"},{"speaker":"Mary Wilson","startTime":1682.161,"endTime":1685.8210000000001,"body":"for the solutions that are,"},{"speaker":"Mary Wilson","startTime":1686.401,"endTime":1688.381,"body":"you know, making the change."},{"speaker":"Mary Wilson","startTime":1688.381,"endTime":1692.661,"body":"And we're, we're creating a bit of,"},{"speaker":"Mary Wilson","startTime":1688.381,"endTime":1692.661,"body":"you know, democratizing, if you will,"},{"speaker":"Mary Wilson","startTime":1692.681,"endTime":1694.3010000000002,"body":"the solutions that are available."},{"speaker":"Mary Wilson","startTime":1695.3210000000001,"endTime":1699.771,"body":"There's engagement scoring and, and,"},{"speaker":"Mary Wilson","startTime":1695.3210000000001,"endTime":1699.771,"body":"and gamification on the platform that"},{"speaker":"Mary Wilson","startTime":1699.771,"endTime":1704.2910000000002,"body":"will help even the smallest startup get"},{"speaker":"Mary Wilson","startTime":1699.771,"endTime":1704.2910000000002,"body":"visibility because they're engaging and"},{"speaker":"Mary Wilson","startTime":1704.2910000000002,"endTime":1707.8110000000001,"body":"they're bringing in content that's being,"},{"speaker":"Mary Wilson","startTime":1704.2910000000002,"endTime":1707.8110000000001,"body":"you know, that's pulling in interest"},{"speaker":"Mary Wilson","startTime":1707.8110000000001,"endTime":1709.131,"body":"that people are wanna hear more about."},{"speaker":"Mary Wilson","startTime":1709.781,"endTime":1712.911,"body":"We'll give them a way to trade"},{"speaker":"Mary Wilson","startTime":1709.781,"endTime":1712.911,"body":"in some of those points to have"},{"speaker":"Mary Wilson","startTime":1712.951,"endTime":1714.271,"body":"more visibility on the platform."},{"speaker":"Mary Wilson","startTime":1714.3410000000001,"endTime":1715.711,"body":"It's not just a pay to play."},{"speaker":"Mary Wilson","startTime":1716.516,"endTime":1720.653,"body":"So that's a big part of our of our"},{"speaker":"Mary Wilson","startTime":1716.516,"endTime":1720.653,"body":"goals is bringing discoverability"},{"speaker":"Mary Wilson","startTime":1720.713,"endTime":1722.733,"body":"across all of those user groups."},{"speaker":"Mary Wilson","startTime":1722.9930000000002,"endTime":1728.7830000000001,"body":"Very targeted, very curated set of"},{"speaker":"Mary Wilson","startTime":1722.9930000000002,"endTime":1728.7830000000001,"body":"experiences for each user as they sign on."},{"speaker":"Mary Wilson","startTime":1729.163,"endTime":1731.248,"body":"So, And yeah."},{"speaker":"Mary Wilson","startTime":1731.4180000000001,"endTime":1735.688,"body":"We've got some, we've got some incredible"},{"speaker":"Mary Wilson","startTime":1731.4180000000001,"endTime":1735.688,"body":"campaigns with, with some, with some"},{"speaker":"Mary Wilson","startTime":1735.968,"endTime":1739.328,"body":"companies, well-known companies in, in"},{"speaker":"Mary Wilson","startTime":1735.968,"endTime":1739.328,"body":"sustainability in particular, but also"},{"speaker":"Mary Wilson","startTime":1739.328,"endTime":1745.5030000000002,"body":"some global brands on, on how do we ensure"},{"speaker":"Mary Wilson","startTime":1739.328,"endTime":1745.5030000000002,"body":"that once again, you know, the, the call"},{"speaker":"Mary Wilson","startTime":1745.5030000000002,"endTime":1750.383,"body":"to action is broad and clear and crisp."},{"speaker":"Mary Wilson","startTime":1750.803,"endTime":1754.333,"body":"So that's a big part of of our own"},{"speaker":"Mary Wilson","startTime":1750.803,"endTime":1754.333,"body":"messaging that we'll continue to iterate."},{"speaker":"Mary Wilson","startTime":1755.113,"endTime":1757.2930000000001,"body":"And then the other piece"},{"speaker":"Mary Wilson","startTime":1755.113,"endTime":1757.2930000000001,"body":"is the technology, right?"},{"speaker":"Mary Wilson","startTime":1757.383,"endTime":1759.933,"body":"We've, we're working with"},{"speaker":"Mary Wilson","startTime":1757.383,"endTime":1759.933,"body":"some next generation tools."},{"speaker":"Mary Wilson","startTime":1760.153,"endTime":1763.0130000000001,"body":"Of course, we've got generative"},{"speaker":"Mary Wilson","startTime":1760.153,"endTime":1763.0130000000001,"body":"AI that's very specifically"},{"speaker":"Mary Wilson","startTime":1763.0430000000001,"endTime":1765.573,"body":"focused on the content in All In."},{"speaker":"Mary Wilson","startTime":1766.113,"endTime":1770.348,"body":"So how do we ensure, to your point, right,"},{"speaker":"Mary Wilson","startTime":1766.113,"endTime":1770.348,"body":"the that we've got the right kind of"},{"speaker":"Mary Wilson","startTime":1770.578,"endTime":1775.268,"body":"tags for for each of the use cases that"},{"speaker":"Mary Wilson","startTime":1770.578,"endTime":1775.268,"body":"if you call it an EV and I call it an"},{"speaker":"Mary Wilson","startTime":1775.468,"endTime":1778.028,"body":"electric vehicle versus a hybrid, right?"},{"speaker":"Mary Wilson","startTime":1778.028,"endTime":1781.268,"body":"There's, there there's different"},{"speaker":"Mary Wilson","startTime":1778.028,"endTime":1781.268,"body":"terminology and vocabulary"},{"speaker":"Mary Wilson","startTime":1781.538,"endTime":1784.468,"body":"that we need to curate as well"},{"speaker":"Mary Wilson","startTime":1781.538,"endTime":1784.468,"body":"to each one of the use cases."},{"speaker":"Mary Wilson","startTime":1784.528,"endTime":1788.988,"body":"So we'll continue to learn and we'll"},{"speaker":"Mary Wilson","startTime":1784.528,"endTime":1788.988,"body":"continue to add languages to, to grow"},{"speaker":"Mary Wilson","startTime":1789.058,"endTime":1790.748,"body":"that you know, that data mapping."},{"speaker":"Mary Wilson","startTime":1791.808,"endTime":1797.088,"body":"And then yeah, . The, you know, the,"},{"speaker":"Mary Wilson","startTime":1791.808,"endTime":1797.088,"body":"the constant iteration of ensuring"},{"speaker":"Mary Wilson","startTime":1797.198,"endTime":1800.608,"body":"that we're we're tagging the content"},{"speaker":"Mary Wilson","startTime":1797.198,"endTime":1800.608,"body":"correctly, but also that we're bringing"},{"speaker":"Mary Wilson","startTime":1800.708,"endTime":1805.568,"body":"in, you know, the best content and the"},{"speaker":"Mary Wilson","startTime":1800.708,"endTime":1805.568,"body":"sourcing of that content is validated."},{"speaker":"Mary Wilson","startTime":1805.828,"endTime":1808.488,"body":"So that's, that's our number one"},{"speaker":"Mary Wilson","startTime":1805.828,"endTime":1808.488,"body":"priority for the next three months."},{"speaker":"Mary Wilson","startTime":1809.1380000000001,"endTime":1812.895,"body":"And going into next year is just,"},{"speaker":"Mary Wilson","startTime":1809.1380000000001,"endTime":1812.895,"body":"developing a lot of great content and"},{"speaker":"Mary Wilson","startTime":1812.895,"endTime":1818.261,"body":"getting a lot of collaboration going, and"},{"speaker":"Mary Wilson","startTime":1812.895,"endTime":1818.261,"body":"inspiring more people to, to be engaged"},{"speaker":"Mary Wilson","startTime":1818.261,"endTime":1823.415,"body":"with with all of the brilliant solutions"},{"speaker":"Mary Wilson","startTime":1818.261,"endTime":1823.415,"body":"and, and expertise and the science and not"},{"speaker":"Mary Wilson","startTime":1823.415,"endTime":1827.6950000000002,"body":"feel that you know, what they see on TV"},{"speaker":"Mary Wilson","startTime":1823.415,"endTime":1827.6950000000002,"body":"is, is, is, is where we are today, right?"},{"speaker":"Mary Wilson","startTime":1827.935,"endTime":1832.4550000000002,"body":"There's solutions that are being being"},{"speaker":"Mary Wilson","startTime":1827.935,"endTime":1832.4550000000002,"body":"played out and we need everyone on board"},{"speaker":"Mary Wilson","startTime":1832.675,"endTime":1836.535,"body":"in order to to bring this forward and,"},{"speaker":"Mary Wilson","startTime":1832.675,"endTime":1836.535,"body":"and make them action and impactful."},{"speaker":"Tom Raftery","startTime":1837.545,"endTime":1837.835,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1838.065,"endTime":1838.355,"body":"Cool."},{"speaker":"Tom Raftery","startTime":1838.365,"endTime":1839.115,"body":"Great, great."},{"speaker":"Tom Raftery","startTime":1839.645,"endTime":1842.875,"body":"We're coming towards the end of"},{"speaker":"Tom Raftery","startTime":1839.645,"endTime":1842.875,"body":"the podcast now, Mary, is there any"},{"speaker":"Tom Raftery","startTime":1843.035,"endTime":1846.875,"body":"question I haven't asked that you"},{"speaker":"Tom Raftery","startTime":1843.035,"endTime":1846.875,"body":"wish I had or any aspect of this we"},{"speaker":"Tom Raftery","startTime":1846.875,"endTime":1849.835,"body":"haven't touched on that you think it's"},{"speaker":"Tom Raftery","startTime":1846.875,"endTime":1849.835,"body":"important for people to be aware of?"},{"speaker":"Mary Wilson","startTime":1850.275,"endTime":1850.565,"body":"Yeah."},{"speaker":"Mary Wilson","startTime":1850.7450000000001,"endTime":1854.861,"body":"Thanks Tom, you know, our goal, our"},{"speaker":"Mary Wilson","startTime":1850.7450000000001,"endTime":1854.861,"body":"objective is to bring forward and make"},{"speaker":"Mary Wilson","startTime":1855.141,"endTime":1859.5410000000002,"body":"discoverable all of the discourse,"},{"speaker":"Mary Wilson","startTime":1855.141,"endTime":1859.5410000000002,"body":"all of the conversation, all of"},{"speaker":"Mary Wilson","startTime":1859.5410000000002,"endTime":1863.021,"body":"the collaboration, and definitely"},{"speaker":"Mary Wilson","startTime":1859.5410000000002,"endTime":1863.021,"body":"all of the solutions and expertise."},{"speaker":"Mary Wilson","startTime":1863.5610000000001,"endTime":1867.5510000000002,"body":"So, looking forward to inviting"},{"speaker":"Mary Wilson","startTime":1863.5610000000001,"endTime":1867.5510000000002,"body":"everybody who's listening, everybody"},{"speaker":"Mary Wilson","startTime":1867.5510000000002,"endTime":1870.2050000000002,"body":"who's watching, to come and take a look."},{"speaker":"Mary Wilson","startTime":1870.4950000000001,"endTime":1874.105,"body":"Come and be a part of the discussion"},{"speaker":"Mary Wilson","startTime":1870.4950000000001,"endTime":1874.105,"body":"because that's how we move this forward."},{"speaker":"Mary Wilson","startTime":1874.765,"endTime":1880.7050000000002,"body":"We move the goals forward by engaging more"},{"speaker":"Mary Wilson","startTime":1874.765,"endTime":1880.7050000000002,"body":"people and through all of the different"},{"speaker":"Mary Wilson","startTime":1880.7050000000002,"endTime":1885.105,"body":"solutions of 75,000 solutions that are"},{"speaker":"Mary Wilson","startTime":1880.7050000000002,"endTime":1885.105,"body":"out there, is how we start breaking"},{"speaker":"Mary Wilson","startTime":1885.105,"endTime":1886.9850000000001,"body":"them down and making them actionable."},{"speaker":"Mary Wilson","startTime":1887.325,"endTime":1892.625,"body":"So I just wanna invite, you know,"},{"speaker":"Mary Wilson","startTime":1887.325,"endTime":1892.625,"body":"the collaboration and invite the,"},{"speaker":"Mary Wilson","startTime":1893.125,"endTime":1897.8700000000001,"body":"you know, the, the content, and the"},{"speaker":"Mary Wilson","startTime":1893.125,"endTime":1897.8700000000001,"body":"solutions, and the conversation, to come"},{"speaker":"Mary Wilson","startTime":1897.8700000000001,"endTime":1901.63,"body":"to All In where we'll help to curate"},{"speaker":"Mary Wilson","startTime":1897.8700000000001,"endTime":1901.63,"body":"it, we'll help to bring it to life."},{"speaker":"Tom Raftery","startTime":1902.29,"endTime":1902.5800000000002,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1902.77,"endTime":1903.06,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1903.56,"endTime":1906.42,"body":"And last question, Mary, if people"},{"speaker":"Tom Raftery","startTime":1903.56,"endTime":1906.42,"body":"would like to know more about"},{"speaker":"Tom Raftery","startTime":1906.66,"endTime":1909.733,"body":"yourself, or any of the things we"},{"speaker":"Tom Raftery","startTime":1906.66,"endTime":1909.733,"body":"discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":1909.733,"endTime":1910.933,"body":"where would you have me direct them?"},{"speaker":"Mary Wilson","startTime":1912.318,"endTime":1913.968,"body":"Well, our"},{"speaker":"Mary Wilson","startTime":1912.318,"endTime":1913.968,"body":"website's a good place to start."},{"speaker":"Mary Wilson","startTime":1914.188,"endTime":1916.968,"body":"We have a lot of information there"},{"speaker":"Mary Wilson","startTime":1914.188,"endTime":1916.968,"body":"and, and ways to connect with us."},{"speaker":"Mary Wilson","startTime":1917.498,"endTime":1922.211,"body":"But we also are always looking"},{"speaker":"Mary Wilson","startTime":1917.498,"endTime":1922.211,"body":"at new blogs and new ideas."},{"speaker":"Mary Wilson","startTime":1922.391,"endTime":1925.851,"body":"So I'll make sure to share our latest"},{"speaker":"Mary Wilson","startTime":1922.391,"endTime":1925.851,"body":"with you and, and share it with"},{"speaker":"Mary Wilson","startTime":1925.851,"endTime":1928.011,"body":"your you know, with your audience."},{"speaker":"Mary Wilson","startTime":1928.521,"endTime":1931.911,"body":"And hopefully get an opportunity"},{"speaker":"Mary Wilson","startTime":1928.521,"endTime":1931.911,"body":"to collaborate across across your"},{"speaker":"Mary Wilson","startTime":1931.911,"endTime":1934.231,"body":"teams and your audiences with All In"},{"speaker":"Tom Raftery","startTime":1934.4660000000001,"endTime":1936.006,"body":"And all In is available at"},{"speaker":"Mary Wilson","startTime":1938.5710000000001,"endTime":1941.371,"body":"www dot all in dot inc."},{"speaker":"Tom Raftery","startTime":1941.396,"endTime":1942.006,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1942.056,"endTime":1943.846,"body":"Great, Mary, that's"},{"speaker":"Tom Raftery","startTime":1942.056,"endTime":1943.846,"body":"been really interesting."},{"speaker":"Tom Raftery","startTime":1943.846,"endTime":1945.726,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1943.846,"endTime":1945.726,"body":"on the podcast today."},{"speaker":"Mary Wilson","startTime":1946.781,"endTime":1947.751,"body":"It's been a pleasure."},{"speaker":"Mary Wilson","startTime":1947.751,"endTime":1948.431,"body":"Thank you, Tom."},{"speaker":"Tom Raftery","startTime":1949.242,"endTime":1951.112,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1949.242,"endTime":1951.112,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1951.832,"endTime":1952.942,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1953.8020000000001,"endTime":1957.952,"body":"If you'd like to know more about the"},{"speaker":"Tom Raftery","startTime":1953.8020000000001,"endTime":1957.952,"body":"Climate Confident podcast, feel free to"},{"speaker":"Tom Raftery","startTime":1957.962,"endTime":1961.872,"body":"drop me an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":1962.122,"endTime":1965.602,"body":"com or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1966.172,"endTime":1969.912,"body":"If you like the show, please don't"},{"speaker":"Tom Raftery","startTime":1966.172,"endTime":1969.912,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":1969.932,"endTime":1974.412,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1969.932,"endTime":1974.412,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1975.0420000000001,"endTime":1978.002,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1975.0420000000001,"endTime":1978.002,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1978.202,"endTime":1980.732,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1978.202,"endTime":1980.732,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1981.8220000000001,"endTime":1982.2720000000002,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":1982.942,"endTime":1983.862,"body":"Catch you all next time."}]}