{"version":"1.0.0","segments":[{"speaker":"Caroline Chalmer","startTime":3.606,"endTime":6.216,"body":"our vision is"},{"speaker":"Caroline Chalmer","startTime":3.606,"endTime":6.216,"body":"ready to expand to, to all of the"},{"speaker":"Caroline Chalmer","startTime":6.216,"endTime":9.606,"body":"jewelers in the world and all of the"},{"speaker":"Caroline Chalmer","startTime":6.216,"endTime":9.606,"body":"consumers in the world, and, you know,"},{"speaker":"Caroline Chalmer","startTime":9.626,"endTime":13.786,"body":"eventually to power a movement that"},{"speaker":"Caroline Chalmer","startTime":9.626,"endTime":13.786,"body":"will make, mining virgin gold obsolete."},{"speaker":"Tom Raftery","startTime":14.646,"endTime":16.716,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":14.646,"endTime":16.716,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":16.726,"endTime":18.226,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":18.546,"endTime":22.276,"body":"This is the Climate Confident"},{"speaker":"Tom Raftery","startTime":18.546,"endTime":22.276,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":22.416,"endTime":26.186,"body":"showcasing best practices in climate"},{"speaker":"Tom Raftery","startTime":22.416,"endTime":26.186,"body":"emission reductions and removals,"},{"speaker":"Tom Raftery","startTime":26.616,"endTime":28.556,"body":"and I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":28.716,"endTime":32.476,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":28.716,"endTime":32.476,"body":"podcast in your podcast app of choice"},{"speaker":"Tom Raftery","startTime":32.636,"endTime":34.996,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":35.436,"endTime":39.286,"body":"Hey everyone, welcome to episode 148"},{"speaker":"Tom Raftery","startTime":35.436,"endTime":39.286,"body":"of the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":39.606,"endTime":42.976,"body":"My name is Tom Raftery and before"},{"speaker":"Tom Raftery","startTime":39.606,"endTime":42.976,"body":"we kick off today's show, I would"},{"speaker":"Tom Raftery","startTime":42.976,"endTime":47.306,"body":"just like to welcome a new supporter"},{"speaker":"Tom Raftery","startTime":42.976,"endTime":47.306,"body":"of this podcast, Roger Arnold."},{"speaker":"Tom Raftery","startTime":54.076,"endTime":57.076,"body":"Roger signed up over the last couple"},{"speaker":"Tom Raftery","startTime":54.076,"endTime":57.076,"body":"of days to support the podcast."},{"speaker":"Tom Raftery","startTime":57.376,"endTime":58.686,"body":"Thank you so much for that, Roger."},{"speaker":"Tom Raftery","startTime":58.916,"endTime":59.896,"body":"Much appreciated."},{"speaker":"Tom Raftery","startTime":60.591,"endTime":63.801,"body":"If you're not already a supporter, I'd"},{"speaker":"Tom Raftery","startTime":60.591,"endTime":63.801,"body":"like to encourage you to consider joining"},{"speaker":"Tom Raftery","startTime":63.801,"endTime":67.071,"body":"our community of like minded individuals"},{"speaker":"Tom Raftery","startTime":63.801,"endTime":67.071,"body":"who are passionate about climate."},{"speaker":"Tom Raftery","startTime":67.576,"endTime":71.476,"body":"Supporting this podcast is easy and"},{"speaker":"Tom Raftery","startTime":67.576,"endTime":71.476,"body":"affordable with options starting as low"},{"speaker":"Tom Raftery","startTime":71.476,"endTime":73.506,"body":"as just three euros or dollars a month."},{"speaker":"Tom Raftery","startTime":73.796,"endTime":76.846,"body":"That's less than the cost of a"},{"speaker":"Tom Raftery","startTime":73.796,"endTime":76.846,"body":"cup of coffee and your support"},{"speaker":"Tom Raftery","startTime":76.846,"endTime":80.056,"body":"will make a huge difference in"},{"speaker":"Tom Raftery","startTime":76.846,"endTime":80.056,"body":"keeping this show going strong."},{"speaker":"Tom Raftery","startTime":80.836,"endTime":84.336,"body":"To become a supporter you simply click"},{"speaker":"Tom Raftery","startTime":80.836,"endTime":84.336,"body":"on the support link in the show notes"},{"speaker":"Tom Raftery","startTime":84.336,"endTime":87.326,"body":"of this or any episode or visit tinyurl."},{"speaker":"Tom Raftery","startTime":87.556,"endTime":89.476,"body":"com slash climate pod."},{"speaker":"Tom Raftery","startTime":90.336,"endTime":93.726,"body":"Now, without further ado, with"},{"speaker":"Tom Raftery","startTime":90.336,"endTime":93.726,"body":"me on the show today, I have"},{"speaker":"Tom Raftery","startTime":93.726,"endTime":94.966,"body":"my special guest, Caroline."},{"speaker":"Tom Raftery","startTime":95.406,"endTime":97.196,"body":"Caroline, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":97.196,"endTime":98.726,"body":"Would you like to introduce yourself?"},{"speaker":"Caroline Chalmer","startTime":100.226,"endTime":100.516,"body":"yeah."},{"speaker":"Caroline Chalmer","startTime":100.516,"endTime":102.073,"body":"Thank you so much, Tom for having me."},{"speaker":"Caroline Chalmer","startTime":102.373,"endTime":103.453,"body":"Thanks for inviting me on."},{"speaker":"Caroline Chalmer","startTime":103.653,"endTime":104.393,"body":"My name is Caroline."},{"speaker":"Caroline Chalmer","startTime":104.413,"endTime":106.503,"body":"I'm the founder and CEO of Finematter."},{"speaker":"Caroline Chalmer","startTime":106.523,"endTime":110.353,"body":"We're a circular platform for,"},{"speaker":"Caroline Chalmer","startTime":106.523,"endTime":110.353,"body":"for jewelry powered by the"},{"speaker":"Caroline Chalmer","startTime":110.353,"endTime":112.873,"body":"world's best independent jewelers."},{"speaker":"Caroline Chalmer","startTime":113.113,"endTime":116.496,"body":"So we work with them to really sort"},{"speaker":"Caroline Chalmer","startTime":113.113,"endTime":116.496,"body":"of enable made to order jewelry"},{"speaker":"Caroline Chalmer","startTime":116.616,"endTime":121.196,"body":"orders, repairs, remodeling,"},{"speaker":"Caroline Chalmer","startTime":116.616,"endTime":121.196,"body":"and recycling of jewelry."},{"speaker":"Caroline Chalmer","startTime":121.366,"endTime":125.746,"body":"And we're put in the world to help make"},{"speaker":"Caroline Chalmer","startTime":121.366,"endTime":125.746,"body":"the jewelry industry better, and it's a"},{"speaker":"Caroline Chalmer","startTime":125.746,"endTime":127.706,"body":"super exciting, exciting space to be in."},{"speaker":"Caroline Chalmer","startTime":127.806,"endTime":129.643,"body":"And I'm excited to chat"},{"speaker":"Caroline Chalmer","startTime":127.806,"endTime":129.643,"body":"with you about it today."},{"speaker":"Tom Raftery","startTime":130.488,"endTime":130.778,"body":"Okay."},{"speaker":"Tom Raftery","startTime":130.958,"endTime":135.858,"body":"And the jewelry industry isn't"},{"speaker":"Tom Raftery","startTime":130.958,"endTime":135.858,"body":"one that has a great name when"},{"speaker":"Tom Raftery","startTime":135.858,"endTime":137.578,"body":"it comes to sustainability."},{"speaker":"Tom Raftery","startTime":137.958,"endTime":143.698,"body":"So, you know, , how, how did you, how"},{"speaker":"Tom Raftery","startTime":137.958,"endTime":143.698,"body":"did you decide to get into that space and"},{"speaker":"Tom Raftery","startTime":144.048,"endTime":145.618,"body":"then decide to make it more sustainable?"},{"speaker":"Caroline Chalmer","startTime":147.388,"endTime":150.718,"body":"Well, so I have"},{"speaker":"Caroline Chalmer","startTime":147.388,"endTime":150.718,"body":"worked in the, in the fashion"},{"speaker":"Caroline Chalmer","startTime":151.118,"endTime":153.034,"body":"industry for most of my career."},{"speaker":"Caroline Chalmer","startTime":153.344,"endTime":157.584,"body":"I've always been a person that was very"},{"speaker":"Caroline Chalmer","startTime":153.344,"endTime":157.584,"body":"interested in the, in the creative field."},{"speaker":"Caroline Chalmer","startTime":157.684,"endTime":161.298,"body":"So I went into, into fashion"},{"speaker":"Caroline Chalmer","startTime":157.684,"endTime":161.298,"body":"because I was excited about that."},{"speaker":"Caroline Chalmer","startTime":161.934,"endTime":166.844,"body":"But I also sort of quite quickly realized"},{"speaker":"Caroline Chalmer","startTime":161.934,"endTime":166.844,"body":"while working in fashion that the consumer"},{"speaker":"Caroline Chalmer","startTime":166.934,"endTime":171.428,"body":"goods industries have got a massive"},{"speaker":"Caroline Chalmer","startTime":166.934,"endTime":171.428,"body":"problem when it comes to, sustainability."},{"speaker":"Caroline Chalmer","startTime":172.171,"endTime":177.943,"body":"In particular in 2016, I joined an N G O"},{"speaker":"Caroline Chalmer","startTime":172.171,"endTime":177.943,"body":"or fourth leadership organization called"},{"speaker":"Caroline Chalmer","startTime":177.943,"endTime":182.103,"body":"Global Fashion Agenda that was working"},{"speaker":"Caroline Chalmer","startTime":177.943,"endTime":182.103,"body":"with sustainability in, in fashion."},{"speaker":"Caroline Chalmer","startTime":182.243,"endTime":184.783,"body":"So that was back when the whole"},{"speaker":"Caroline Chalmer","startTime":182.243,"endTime":184.783,"body":"conversation around sustainability"},{"speaker":"Caroline Chalmer","startTime":185.523,"endTime":187.983,"body":"was still fairly fairly nascent."},{"speaker":"Caroline Chalmer","startTime":188.363,"endTime":191.983,"body":"And what we were trying to do while I"},{"speaker":"Caroline Chalmer","startTime":188.363,"endTime":191.983,"body":"was there was we were trying to get the"},{"speaker":"Caroline Chalmer","startTime":191.983,"endTime":195.663,"body":"most influential and forward-thinking"},{"speaker":"Caroline Chalmer","startTime":191.983,"endTime":195.663,"body":"CEOs from the fashion industry, from"},{"speaker":"Caroline Chalmer","startTime":195.943,"endTime":200.979,"body":"companies like H\u0026M, and Caring and Nike"},{"speaker":"Caroline Chalmer","startTime":195.943,"endTime":200.979,"body":"and so on, to really lean in and work"},{"speaker":"Caroline Chalmer","startTime":201.179,"endTime":205.179,"body":"together to create a sustainability agenda"},{"speaker":"Caroline Chalmer","startTime":201.179,"endTime":205.179,"body":"for the entire industry and really sort"},{"speaker":"Caroline Chalmer","startTime":205.179,"endTime":210.369,"body":"of try to bring attention to what are"},{"speaker":"Caroline Chalmer","startTime":205.179,"endTime":210.369,"body":"the topics that CEOs that lead fashion"},{"speaker":"Caroline Chalmer","startTime":210.849,"endTime":215.359,"body":"companies can work on to try and make the"},{"speaker":"Caroline Chalmer","startTime":210.849,"endTime":215.359,"body":"companies more more sustainable and their"},{"speaker":"Caroline Chalmer","startTime":215.559,"endTime":217.319,"body":"business models more more sustainable."},{"speaker":"Caroline Chalmer","startTime":218.016,"endTime":221.449,"body":"And so in this role and working within"},{"speaker":"Caroline Chalmer","startTime":218.016,"endTime":221.449,"body":"fashion and sustainability and sort"},{"speaker":"Caroline Chalmer","startTime":221.449,"endTime":224.929,"body":"of trying to make sense of that, I"},{"speaker":"Caroline Chalmer","startTime":221.449,"endTime":224.929,"body":"was really like immersed in this whole"},{"speaker":"Caroline Chalmer","startTime":224.929,"endTime":228.416,"body":"world of sustainability at a time"},{"speaker":"Caroline Chalmer","startTime":224.929,"endTime":228.416,"body":"when all of that was coming together."},{"speaker":"Caroline Chalmer","startTime":228.516,"endTime":232.126,"body":"And a lot of the knowledge was, was"},{"speaker":"Caroline Chalmer","startTime":228.516,"endTime":232.126,"body":"really being, developed, and trying"},{"speaker":"Caroline Chalmer","startTime":232.126,"endTime":235.911,"body":"to figure out really sort of how to"},{"speaker":"Caroline Chalmer","startTime":232.126,"endTime":235.911,"body":"minimize the environment environmental"},{"speaker":"Caroline Chalmer","startTime":235.911,"endTime":241.121,"body":"impact of something that at its core"},{"speaker":"Caroline Chalmer","startTime":235.911,"endTime":241.121,"body":"is really sort of, quite extractive and"},{"speaker":"Caroline Chalmer","startTime":241.381,"endTime":246.511,"body":"quite a wasteful supply chain if you"},{"speaker":"Caroline Chalmer","startTime":241.381,"endTime":246.511,"body":"think about it, sort of making consumer"},{"speaker":"Caroline Chalmer","startTime":246.511,"endTime":249.871,"body":"products, whether it's fashion like I"},{"speaker":"Caroline Chalmer","startTime":246.511,"endTime":249.871,"body":"was working on, or, you know, a whole"},{"speaker":"Caroline Chalmer","startTime":249.871,"endTime":254.131,"body":"range of other, other consumer products"},{"speaker":"Caroline Chalmer","startTime":249.871,"endTime":254.131,"body":"that that are extractive in their"},{"speaker":"Caroline Chalmer","startTime":254.131,"endTime":256.651,"body":"nature and that rely on consumption."},{"speaker":"Caroline Chalmer","startTime":257.031,"endTime":260.966,"body":"And some would argue over"},{"speaker":"Caroline Chalmer","startTime":257.031,"endTime":260.966,"body":"consumption by consumers to really"},{"speaker":"Caroline Chalmer","startTime":261.286,"endTime":263.166,"body":"function and to to make money."},{"speaker":"Caroline Chalmer","startTime":263.866,"endTime":267.106,"body":"And I guess you could say that"},{"speaker":"Caroline Chalmer","startTime":263.866,"endTime":267.106,"body":"like many others working in this"},{"speaker":"Caroline Chalmer","startTime":267.106,"endTime":270.626,"body":"space and sort of becoming more,"},{"speaker":"Caroline Chalmer","startTime":267.106,"endTime":270.626,"body":"more aware of these challenges."},{"speaker":"Caroline Chalmer","startTime":271.046,"endTime":274.206,"body":"And like a lot of other"},{"speaker":"Caroline Chalmer","startTime":271.046,"endTime":274.206,"body":"millennials in general, I suspect."},{"speaker":"Caroline Chalmer","startTime":274.686,"endTime":279.156,"body":"I was really struggling with this"},{"speaker":"Caroline Chalmer","startTime":274.686,"endTime":279.156,"body":"concept of consumption and really"},{"speaker":"Caroline Chalmer","startTime":279.156,"endTime":284.116,"body":"sort of trying to think about how can"},{"speaker":"Caroline Chalmer","startTime":279.156,"endTime":284.116,"body":"I, you know, reconcile my desire to"},{"speaker":"Caroline Chalmer","startTime":284.436,"endTime":288.806,"body":"minimize my environmental impact as an"},{"speaker":"Caroline Chalmer","startTime":284.436,"endTime":288.806,"body":"individual and as a consumer with you"},{"speaker":"Caroline Chalmer","startTime":288.806,"endTime":293.166,"body":"know, consuming the things that I need"},{"speaker":"Caroline Chalmer","startTime":288.806,"endTime":293.166,"body":"in life that I want in life to make"},{"speaker":"Caroline Chalmer","startTime":293.166,"endTime":298.763,"body":"life better, whether that's fashion,"},{"speaker":"Caroline Chalmer","startTime":293.166,"endTime":298.763,"body":"furniture, electronics whatnot, how does"},{"speaker":"Caroline Chalmer","startTime":298.763,"endTime":300.963,"body":"that sort of marry and come together?"},{"speaker":"Caroline Chalmer","startTime":301.343,"endTime":306.953,"body":"Because inherently, you know, consuming"},{"speaker":"Caroline Chalmer","startTime":301.343,"endTime":306.953,"body":"anything is unsustainable, right?"},{"speaker":"Caroline Chalmer","startTime":306.973,"endTime":310.553,"body":"If you sort of really take it that far"},{"speaker":"Caroline Chalmer","startTime":306.973,"endTime":310.553,"body":"to the extreme, you know, the lightest"},{"speaker":"Caroline Chalmer","startTime":310.553,"endTime":315.243,"body":"footprint you could have would be to"},{"speaker":"Caroline Chalmer","startTime":310.553,"endTime":315.243,"body":"consume nothing, to extract nothing."},{"speaker":"Caroline Chalmer","startTime":315.903,"endTime":319.203,"body":"But, you know, I'd argue you"},{"speaker":"Caroline Chalmer","startTime":315.903,"endTime":319.203,"body":"can't really live like that even"},{"speaker":"Caroline Chalmer","startTime":319.223,"endTime":321.103,"body":"if you, even if you wanted to."},{"speaker":"Caroline Chalmer","startTime":321.103,"endTime":323.663,"body":"So, how do you solve that conundrum?"},{"speaker":"Caroline Chalmer","startTime":323.803,"endTime":327.543,"body":"I'm not sure I have sort of the,"},{"speaker":"Caroline Chalmer","startTime":323.803,"endTime":327.543,"body":"the full answer or the right answer"},{"speaker":"Caroline Chalmer","startTime":327.543,"endTime":331.403,"body":"even, but I think for me, sort of"},{"speaker":"Caroline Chalmer","startTime":327.543,"endTime":331.403,"body":"while I was working in this field I"},{"speaker":"Caroline Chalmer","startTime":331.403,"endTime":335.563,"body":"really started to see circularity and"},{"speaker":"Caroline Chalmer","startTime":331.403,"endTime":335.563,"body":"the concept of the circular economy"},{"speaker":"Caroline Chalmer","startTime":335.983,"endTime":338.793,"body":"as at least part of the answer."},{"speaker":"Caroline Chalmer","startTime":339.043,"endTime":342.853,"body":"And really sort of the best answer"},{"speaker":"Caroline Chalmer","startTime":339.043,"endTime":342.853,"body":"that we have to answering that dilemma"},{"speaker":"Caroline Chalmer","startTime":342.953,"endTime":346.253,"body":"really sort of, you know, seeing the"},{"speaker":"Caroline Chalmer","startTime":342.953,"endTime":346.253,"body":"core tenets or the core principles"},{"speaker":"Caroline Chalmer","startTime":346.253,"endTime":350.859,"body":"of circularity of reducing, first of"},{"speaker":"Caroline Chalmer","startTime":346.253,"endTime":350.859,"body":"all, so producing with less waste and."},{"speaker":"Caroline Chalmer","startTime":351.789,"endTime":355.909,"body":"reducing consumption, but also repairing"},{"speaker":"Caroline Chalmer","startTime":351.789,"endTime":355.909,"body":"to improve longevity of products"},{"speaker":"Caroline Chalmer","startTime":355.929,"endTime":359.789,"body":"and recycling what's already there"},{"speaker":"Caroline Chalmer","startTime":355.929,"endTime":359.789,"body":"and what's already been extracted to"},{"speaker":"Caroline Chalmer","startTime":359.789,"endTime":364.029,"body":"create new products as really like"},{"speaker":"Caroline Chalmer","startTime":359.789,"endTime":364.029,"body":"a big part of the answer to how we,"},{"speaker":"Caroline Chalmer","startTime":364.049,"endTime":369.336,"body":"and how myself as a consumer could"},{"speaker":"Caroline Chalmer","startTime":364.049,"endTime":369.336,"body":"consume more, more sustainably."},{"speaker":"Caroline Chalmer","startTime":370.276,"endTime":374.466,"body":"And while I was sort of in this frame"},{"speaker":"Caroline Chalmer","startTime":370.276,"endTime":374.466,"body":"of mind and thinking about, I guess"},{"speaker":"Caroline Chalmer","startTime":374.466,"endTime":378.846,"body":"you could say these big existential"},{"speaker":"Caroline Chalmer","startTime":374.466,"endTime":378.846,"body":"problems, I was also alongside that"},{"speaker":"Caroline Chalmer","startTime":378.846,"endTime":383.049,"body":"helping out my mom with her jewelry"},{"speaker":"Caroline Chalmer","startTime":378.846,"endTime":383.049,"body":"business which was a nice sort of you"},{"speaker":"Caroline Chalmer","startTime":383.049,"endTime":388.174,"body":"know, it was a an alternative thing"},{"speaker":"Caroline Chalmer","startTime":383.049,"endTime":388.174,"body":"that I was, I was working on as well."},{"speaker":"Caroline Chalmer","startTime":388.514,"endTime":391.084,"body":"And while I was doing that, I was"},{"speaker":"Caroline Chalmer","startTime":388.514,"endTime":391.084,"body":"speaking to a lot of jewelers."},{"speaker":"Caroline Chalmer","startTime":391.164,"endTime":394.498,"body":"I was researching a lot about about"},{"speaker":"Caroline Chalmer","startTime":391.164,"endTime":394.498,"body":"jewelry and being in contact with a"},{"speaker":"Caroline Chalmer","startTime":394.498,"endTime":396.458,"body":"lot of jewelry manufacturers as well."},{"speaker":"Caroline Chalmer","startTime":397.118,"endTime":402.818,"body":"And I kind of realized that jewelry is"},{"speaker":"Caroline Chalmer","startTime":397.118,"endTime":402.818,"body":"you know, inherently a circular product"},{"speaker":"Caroline Chalmer","startTime":402.818,"endTime":405.364,"body":"because it's made out of precious metals."},{"speaker":"Caroline Chalmer","startTime":405.504,"endTime":408.124,"body":"Mostly gold, which can last a lifetime."},{"speaker":"Caroline Chalmer","startTime":408.224,"endTime":413.228,"body":"It can be endlessly recycled,"},{"speaker":"Caroline Chalmer","startTime":408.224,"endTime":413.228,"body":"reshaped into, into something else."},{"speaker":"Caroline Chalmer","startTime":414.008,"endTime":418.618,"body":"And moreover, like the jewelers that make"},{"speaker":"Caroline Chalmer","startTime":414.008,"endTime":418.618,"body":"jewelry and that make up the, the majority"},{"speaker":"Caroline Chalmer","startTime":418.638,"endTime":422.971,"body":"of the jewelry industry apart from these"},{"speaker":"Caroline Chalmer","startTime":418.638,"endTime":422.971,"body":"sort of like big big jewelry jewelry"},{"speaker":"Caroline Chalmer","startTime":422.971,"endTime":425.891,"body":"brands, but they're really sort of what"},{"speaker":"Caroline Chalmer","startTime":422.971,"endTime":425.891,"body":"make up the bulk of the jewelry industry."},{"speaker":"Caroline Chalmer","startTime":426.121,"endTime":428.611,"body":"They work in a way that's"},{"speaker":"Caroline Chalmer","startTime":426.121,"endTime":428.611,"body":"inherently circular."},{"speaker":"Caroline Chalmer","startTime":428.791,"endTime":433.814,"body":"So if you go to a jeweler they will"},{"speaker":"Caroline Chalmer","startTime":428.791,"endTime":433.814,"body":"make jewelry for you on a made to"},{"speaker":"Caroline Chalmer","startTime":433.814,"endTime":435.864,"body":"order basis with minimal waste."},{"speaker":"Caroline Chalmer","startTime":435.864,"endTime":437.944,"body":"They will take all of the"},{"speaker":"Caroline Chalmer","startTime":435.864,"endTime":437.944,"body":"scrapings off of their work"},{"speaker":"Caroline Chalmer","startTime":438.304,"endTime":440.351,"body":"bench and they will recycle that."},{"speaker":"Caroline Chalmer","startTime":440.821,"endTime":443.591,"body":"They will repair the jewelry"},{"speaker":"Caroline Chalmer","startTime":440.821,"endTime":443.591,"body":"that you own already."},{"speaker":"Caroline Chalmer","startTime":443.691,"endTime":447.351,"body":"If you bring that into a, a store,"},{"speaker":"Caroline Chalmer","startTime":443.691,"endTime":447.351,"body":"they'll be able to turn that into a,"},{"speaker":"Caroline Chalmer","startTime":447.671,"endTime":451.991,"body":"a new product as well, even with a new"},{"speaker":"Caroline Chalmer","startTime":447.671,"endTime":451.991,"body":"design, but reusing the, the materials,"},{"speaker":"Caroline Chalmer","startTime":451.991,"endTime":455.551,"body":"but they'd also be able to recycle the,"},{"speaker":"Caroline Chalmer","startTime":451.991,"endTime":455.551,"body":"the gold for you or the metals for you"},{"speaker":"Caroline Chalmer","startTime":455.551,"endTime":459.791,"body":"quite simply and enable you to put that"},{"speaker":"Caroline Chalmer","startTime":455.551,"endTime":459.791,"body":"towards the cost of, of something new"},{"speaker":"Caroline Chalmer","startTime":459.811,"endTime":461.231,"body":"or the production of something new."},{"speaker":"Caroline Chalmer","startTime":461.851,"endTime":466.131,"body":"So, With that in mind and with all of that"},{"speaker":"Caroline Chalmer","startTime":461.851,"endTime":466.131,"body":"sort of coming together, I thought there"},{"speaker":"Caroline Chalmer","startTime":466.131,"endTime":471.451,"body":"was a really, really exciting opportunity"},{"speaker":"Caroline Chalmer","startTime":466.131,"endTime":471.451,"body":"to, to create a new kind of business that"},{"speaker":"Caroline Chalmer","startTime":471.451,"endTime":475.598,"body":"would really sort of make those kind of"},{"speaker":"Caroline Chalmer","startTime":471.451,"endTime":475.598,"body":"circle of services available for consumers"},{"speaker":"Caroline Chalmer","startTime":475.868,"endTime":479.498,"body":"like myself that maybe weren't aware"},{"speaker":"Caroline Chalmer","startTime":475.868,"endTime":479.498,"body":"that that was a, even an an opportunity"},{"speaker":"Caroline Chalmer","startTime":479.558,"endTime":481.738,"body":"or a possibility in the jewelry space."},{"speaker":"Caroline Chalmer","startTime":482.398,"endTime":486.351,"body":"And by the same token, also really"},{"speaker":"Caroline Chalmer","startTime":482.398,"endTime":486.351,"body":"sort of try to, to shape the jewelry"},{"speaker":"Caroline Chalmer","startTime":486.711,"endTime":491.068,"body":"industry in a more circlulor way and"},{"speaker":"Caroline Chalmer","startTime":486.711,"endTime":491.068,"body":"try to encourage the  the longevity"},{"speaker":"Caroline Chalmer","startTime":491.288,"endTime":496.538,"body":"and the, the recycling of of metals"},{"speaker":"Caroline Chalmer","startTime":491.288,"endTime":496.538,"body":"and and materials in, in that space."},{"speaker":"Tom Raftery","startTime":497.563,"endTime":497.853,"body":"Cool."},{"speaker":"Tom Raftery","startTime":497.993,"endTime":505.653,"body":"And just can you give some context on,"},{"speaker":"Tom Raftery","startTime":497.993,"endTime":505.653,"body":"you know, how much is extracted per annum?"},{"speaker":"Tom Raftery","startTime":505.653,"endTime":509.133,"body":"So what the kind of potential"},{"speaker":"Tom Raftery","startTime":505.653,"endTime":509.133,"body":"for reducing this is."},{"speaker":"Caroline Chalmer","startTime":510.603,"endTime":511.413,"body":"Yeah, absolutely."},{"speaker":"Caroline Chalmer","startTime":511.493,"endTime":514.453,"body":"I mean, so you started by saying"},{"speaker":"Caroline Chalmer","startTime":511.493,"endTime":514.453,"body":"that the jewelry industry doesn't"},{"speaker":"Caroline Chalmer","startTime":514.453,"endTime":519.033,"body":"really have like a reputation for"},{"speaker":"Caroline Chalmer","startTime":514.453,"endTime":519.033,"body":"being particularly sustainable."},{"speaker":"Caroline Chalmer","startTime":519.253,"endTime":522.913,"body":"And I think you're right in, in"},{"speaker":"Caroline Chalmer","startTime":519.253,"endTime":522.913,"body":"saying that, but actually sort of"},{"speaker":"Caroline Chalmer","startTime":522.913,"endTime":527.113,"body":"when you consider the, the numbers,"},{"speaker":"Caroline Chalmer","startTime":522.913,"endTime":527.113,"body":"there's quite a significant CO2"},{"speaker":"Caroline Chalmer","startTime":527.783,"endTime":532.236,"body":"emission impact from, from the jewelry"},{"speaker":"Caroline Chalmer","startTime":527.783,"endTime":532.236,"body":"industry, from, from gold mining in"},{"speaker":"Caroline Chalmer","startTime":532.236,"endTime":535.636,"body":"particular, which is really what makes"},{"speaker":"Caroline Chalmer","startTime":532.236,"endTime":535.636,"body":"up the bulk of the, of the emissions."},{"speaker":"Caroline Chalmer","startTime":536.156,"endTime":539.816,"body":"And you know, by the same token also"},{"speaker":"Caroline Chalmer","startTime":536.156,"endTime":539.816,"body":"an opportunity to, to reduce that."},{"speaker":"Caroline Chalmer","startTime":539.996,"endTime":543.336,"body":"So to put that into numbers and"},{"speaker":"Caroline Chalmer","startTime":539.996,"endTime":543.336,"body":"context for you a little bit, you"},{"speaker":"Caroline Chalmer","startTime":543.336,"endTime":548.823,"body":"know, the, the gold the gold industry"},{"speaker":"Caroline Chalmer","startTime":543.336,"endTime":548.823,"body":"is estimated to emit around 145"},{"speaker":"Caroline Chalmer","startTime":548.983,"endTime":551.293,"body":"megatons of CO2 on an annual basis."},{"speaker":"Tom Raftery","startTime":551.874,"endTime":552.294,"body":"Mm-hmm."},{"speaker":"Caroline Chalmer","startTime":552.584,"endTime":555.924,"body":"And if you compare that"},{"speaker":"Caroline Chalmer","startTime":552.584,"endTime":555.924,"body":"to to other sectors, you know, I always"},{"speaker":"Caroline Chalmer","startTime":555.924,"endTime":560.931,"body":"like comparing it to bitcoin mining for"},{"speaker":"Caroline Chalmer","startTime":555.924,"endTime":560.931,"body":"instance, because that's received so much,"},{"speaker":"Caroline Chalmer","startTime":560.961,"endTime":565.834,"body":"you know attention for emitting a lot"},{"speaker":"Caroline Chalmer","startTime":560.961,"endTime":565.834,"body":"of CO2 and not being very sustainable."},{"speaker":"Caroline Chalmer","startTime":566.014,"endTime":571.674,"body":"But by comparison, Bitcoin mining on a"},{"speaker":"Caroline Chalmer","startTime":566.014,"endTime":571.674,"body":"global annualized basis emits roughly half"},{"speaker":"Caroline Chalmer","startTime":571.674,"endTime":574.014,"body":"of that, of what gold gold mining does."},{"speaker":"Caroline Chalmer","startTime":574.114,"endTime":578.334,"body":"So you can really see that sort of, you"},{"speaker":"Caroline Chalmer","startTime":574.114,"endTime":578.334,"body":"know, by, by an order of, of magnitude."},{"speaker":"Caroline Chalmer","startTime":578.364,"endTime":579.654,"body":"It's, it's quite significant."},{"speaker":"Caroline Chalmer","startTime":580.034,"endTime":583.774,"body":"If I also link it back to my previous"},{"speaker":"Caroline Chalmer","startTime":580.034,"endTime":583.774,"body":"role, you know, it's close to the,"},{"speaker":"Caroline Chalmer","startTime":583.994,"endTime":587.051,"body":"to the emissions of, the cotton"},{"speaker":"Caroline Chalmer","startTime":583.994,"endTime":587.051,"body":"industry, which is notorious for"},{"speaker":"Caroline Chalmer","startTime":587.051,"endTime":591.608,"body":"being a high emitter as well, which"},{"speaker":"Caroline Chalmer","startTime":587.051,"endTime":591.608,"body":"emits more than 200 megatons a year."},{"speaker":"Caroline Chalmer","startTime":591.868,"endTime":593.208,"body":"So, sort of order of magnitude."},{"speaker":"Caroline Chalmer","startTime":593.248,"endTime":596.048,"body":"I think we can really see that there's"},{"speaker":"Caroline Chalmer","startTime":593.248,"endTime":596.048,"body":"a, there's a big opportunity here."},{"speaker":"Tom Raftery","startTime":597.248,"endTime":597.538,"body":"Okay."},{"speaker":"Tom Raftery","startTime":597.768,"endTime":598.058,"body":"Okay."},{"speaker":"Tom Raftery","startTime":598.158,"endTime":603.418,"body":"And talk to me a little bit about"},{"speaker":"Tom Raftery","startTime":598.158,"endTime":603.418,"body":"how gold recycling then would work."},{"speaker":"Tom Raftery","startTime":603.998,"endTime":610.628,"body":"Is it just that, you know, you have this"},{"speaker":"Tom Raftery","startTime":603.998,"endTime":610.628,"body":"latest I don't know, trend in fashion."},{"speaker":"Tom Raftery","startTime":610.908,"endTime":612.628,"body":"'cause it's all about"},{"speaker":"Tom Raftery","startTime":610.908,"endTime":612.628,"body":"fast fashion these days."},{"speaker":"Tom Raftery","startTime":612.648,"endTime":615.828,"body":"And you buy this, I don't know,"},{"speaker":"Tom Raftery","startTime":612.648,"endTime":615.828,"body":"costume jewelry, but no costume."},{"speaker":"Tom Raftery","startTime":615.828,"endTime":617.308,"body":"Jewelry is not real gold."},{"speaker":"Tom Raftery","startTime":617.368,"endTime":620.588,"body":"So you buy a couple of gold rings, couple"},{"speaker":"Tom Raftery","startTime":617.368,"endTime":620.588,"body":"of earrings, whatever, and then you"},{"speaker":"Tom Raftery","startTime":620.588,"endTime":622.868,"body":"decide actually don't like those anymore."},{"speaker":"Tom Raftery","startTime":623.058,"endTime":626.708,"body":"I'll take them back and get something else"},{"speaker":"Tom Raftery","startTime":623.058,"endTime":626.708,"body":"that's now fashionable made from them."},{"speaker":"Tom Raftery","startTime":626.768,"endTime":627.948,"body":"Is that the kind way it would work?"},{"speaker":"Caroline Chalmer","startTime":628.823,"endTime":630.993,"body":"Well, I mean, you'd"},{"speaker":"Caroline Chalmer","startTime":628.823,"endTime":630.993,"body":"be forgiven for thinking that way, but"},{"speaker":"Caroline Chalmer","startTime":631.193,"endTime":635.633,"body":"actually sort of the way we, we think"},{"speaker":"Caroline Chalmer","startTime":631.193,"endTime":635.633,"body":"about it is, is actually mostly from"},{"speaker":"Caroline Chalmer","startTime":635.733,"endTime":639.563,"body":"the jewelry that's or the gold that's"},{"speaker":"Caroline Chalmer","startTime":635.733,"endTime":639.563,"body":"already been mined that the jewelry that's"},{"speaker":"Caroline Chalmer","startTime":639.643,"endTime":642.743,"body":"already been quote unquote consumed."},{"speaker":"Caroline Chalmer","startTime":642.813,"endTime":647.033,"body":"So if you look back and you think about"},{"speaker":"Caroline Chalmer","startTime":642.813,"endTime":647.033,"body":"sort of all the gold that's been mined"},{"speaker":"Caroline Chalmer","startTime":647.133,"endTime":650.993,"body":"in the history of all time, because"},{"speaker":"Caroline Chalmer","startTime":647.133,"endTime":650.993,"body":"gold has got these phenomenal properties"},{"speaker":"Caroline Chalmer","startTime":651.023,"endTime":655.473,"body":"whereby it doesn't sort of corrode"},{"speaker":"Caroline Chalmer","startTime":651.023,"endTime":655.473,"body":"and it doesn't degrade as a material."},{"speaker":"Caroline Chalmer","startTime":656.393,"endTime":657.603,"body":"That all still exists."},{"speaker":"Caroline Chalmer","startTime":657.863,"endTime":659.523,"body":"It exists above ground."},{"speaker":"Caroline Chalmer","startTime":659.823,"endTime":665.033,"body":"And you've got about 200,000"},{"speaker":"Caroline Chalmer","startTime":659.823,"endTime":665.033,"body":"tons of gold that's been mined in"},{"speaker":"Caroline Chalmer","startTime":665.033,"endTime":666.753,"body":"the history of, of gold mining."},{"speaker":"Caroline Chalmer","startTime":667.253,"endTime":671.939,"body":"And that's, that's there, you know, it's"},{"speaker":"Caroline Chalmer","startTime":667.253,"endTime":671.939,"body":"lying around in  central bank reserves,"},{"speaker":"Caroline Chalmer","startTime":671.939,"endTime":677.096,"body":"of course, but also to, to a large extent"},{"speaker":"Caroline Chalmer","startTime":671.939,"endTime":677.096,"body":"in jewelry that's been produced and"},{"speaker":"Caroline Chalmer","startTime":677.236,"endTime":679.616,"body":"gifted and handed down to, to people."},{"speaker":"Caroline Chalmer","startTime":679.796,"endTime":681.376,"body":"And, you know, maybe they're wearing it."},{"speaker":"Caroline Chalmer","startTime":681.721,"endTime":685.421,"body":"But for a large part, it's also laying"},{"speaker":"Caroline Chalmer","startTime":681.721,"endTime":685.421,"body":"around in jewelry boxes in people's,"},{"speaker":"Caroline Chalmer","startTime":685.441,"endTime":687.501,"body":"in people's homes and drawers."},{"speaker":"Caroline Chalmer","startTime":687.681,"endTime":691.981,"body":"And I think it's that sort of reserve"},{"speaker":"Caroline Chalmer","startTime":687.681,"endTime":691.981,"body":"that we're trying to say, well, if we"},{"speaker":"Caroline Chalmer","startTime":692.181,"endTime":696.051,"body":"recycle a little more of that, we could"},{"speaker":"Caroline Chalmer","startTime":692.181,"endTime":696.051,"body":"increase the share of recycled gold."},{"speaker":"Caroline Chalmer","startTime":696.271,"endTime":699.558,"body":"And by the same token, reduce"},{"speaker":"Caroline Chalmer","startTime":696.271,"endTime":699.558,"body":"the need for, for virgin mine"},{"speaker":"Caroline Chalmer","startTime":699.588,"endTime":701.768,"body":"gold to be produced every year."},{"speaker":"Caroline Chalmer","startTime":702.028,"endTime":706.838,"body":"Because in fact, it's only about a quarter"},{"speaker":"Caroline Chalmer","startTime":702.028,"endTime":706.838,"body":"of all the gold supply that's recycled"},{"speaker":"Caroline Chalmer","startTime":706.838,"endTime":710.838,"body":"right now, despite the fact that you"},{"speaker":"Caroline Chalmer","startTime":706.838,"endTime":710.838,"body":"can very easily recycle recycled gold."},{"speaker":"Caroline Chalmer","startTime":710.898,"endTime":715.593,"body":"So about three quarters of the world's"},{"speaker":"Caroline Chalmer","startTime":710.898,"endTime":715.593,"body":"gold supply is still mined on an annual,"},{"speaker":"Caroline Chalmer","startTime":715.953,"endTime":720.973,"body":"annual basis, which I just find sort"},{"speaker":"Caroline Chalmer","startTime":715.953,"endTime":720.973,"body":"of, you know, ludicrous given given that"},{"speaker":"Caroline Chalmer","startTime":720.973,"endTime":724.013,"body":"we can recycle gold and that we've got"},{"speaker":"Caroline Chalmer","startTime":720.973,"endTime":724.013,"body":"all of this gold above ground already."},{"speaker":"Tom Raftery","startTime":725.083,"endTime":725.363,"body":"Okay."},{"speaker":"Tom Raftery","startTime":725.363,"endTime":727.603,"body":"There's a lot of code used"},{"speaker":"Tom Raftery","startTime":725.363,"endTime":727.603,"body":"in electronics as well."},{"speaker":"Tom Raftery","startTime":728.269,"endTime":729.449,"body":"Do you think that's recoverable?"},{"speaker":"Caroline Chalmer","startTime":730.919,"endTime":733.746,"body":"Well it is, but"},{"speaker":"Caroline Chalmer","startTime":730.919,"endTime":733.746,"body":"know, first of all, right now it's"},{"speaker":"Caroline Chalmer","startTime":733.746,"endTime":738.376,"body":"only a sliver of recycled gold that"},{"speaker":"Caroline Chalmer","startTime":733.746,"endTime":738.376,"body":"comes from electronic products."},{"speaker":"Caroline Chalmer","startTime":738.376,"endTime":743.016,"body":"So it's roughly, roughly 3% of the,"},{"speaker":"Caroline Chalmer","startTime":738.376,"endTime":743.016,"body":"of the gold that's currently being"},{"speaker":"Caroline Chalmer","startTime":743.016,"endTime":744.946,"body":"recycled comes from electronics waste."},{"speaker":"Caroline Chalmer","startTime":745.406,"endTime":747.136,"body":"That could potentially increase."},{"speaker":"Caroline Chalmer","startTime":747.361,"endTime":751.754,"body":"But the recycling processes for"},{"speaker":"Caroline Chalmer","startTime":747.361,"endTime":751.754,"body":"electronics waste and some of these"},{"speaker":"Caroline Chalmer","startTime":751.754,"endTime":755.234,"body":"sort of products are a lot more"},{"speaker":"Caroline Chalmer","startTime":751.754,"endTime":755.234,"body":"complex than, than just recycling"},{"speaker":"Caroline Chalmer","startTime":755.614,"endTime":757.634,"body":"what's called like high value sources."},{"speaker":"Caroline Chalmer","startTime":758.014,"endTime":762.384,"body":"So gold from jewelry because you need"},{"speaker":"Caroline Chalmer","startTime":758.014,"endTime":762.384,"body":"to disassemble, you need to sort, you"},{"speaker":"Caroline Chalmer","startTime":762.384,"endTime":765.831,"body":"need to refine the, the metals as well."},{"speaker":"Caroline Chalmer","startTime":766.051,"endTime":768.894,"body":"So it's a little bit more"},{"speaker":"Caroline Chalmer","startTime":766.051,"endTime":768.894,"body":"of a complex supply chain."},{"speaker":"Caroline Chalmer","startTime":768.894,"endTime":772.694,"body":"And therefore it also is a little bit"},{"speaker":"Caroline Chalmer","startTime":768.894,"endTime":772.694,"body":"of a higher CO2 emitter than if you,"},{"speaker":"Caroline Chalmer","startTime":773.114,"endTime":777.494,"body":"if you just take the the, the gold"},{"speaker":"Caroline Chalmer","startTime":773.114,"endTime":777.494,"body":"that's there in jewelry, and you melt"},{"speaker":"Caroline Chalmer","startTime":777.494,"endTime":780.494,"body":"that down essentially, which is what"},{"speaker":"Caroline Chalmer","startTime":777.494,"endTime":780.494,"body":"the recycling process consists of."},{"speaker":"Caroline Chalmer","startTime":780.514,"endTime":785.371,"body":"It consists of smelting, the gold"},{"speaker":"Caroline Chalmer","startTime":780.514,"endTime":785.371,"body":"and any sort of workbench jeweler"},{"speaker":"Caroline Chalmer","startTime":785.371,"endTime":788.411,"body":"could actually take, you know, a"},{"speaker":"Caroline Chalmer","startTime":785.371,"endTime":788.411,"body":"few grams of gold and they could"},{"speaker":"Caroline Chalmer","startTime":788.651,"endTime":789.981,"body":"heat that up at their workbench."},{"speaker":"Caroline Chalmer","startTime":790.041,"endTime":790.781,"body":"And there you go."},{"speaker":"Caroline Chalmer","startTime":790.781,"endTime":791.421,"body":"It's recycled."},{"speaker":"Tom Raftery","startTime":792.601,"endTime":793.821,"body":"And just"},{"speaker":"Tom Raftery","startTime":792.601,"endTime":793.821,"body":"doesn't matter of interest."},{"speaker":"Tom Raftery","startTime":793.821,"endTime":795.221,"body":"What's the melting point of gold?"},{"speaker":"Tom Raftery","startTime":796.716,"endTime":803.256,"body":"You know, does it require special smelter"},{"speaker":"Tom Raftery","startTime":796.716,"endTime":803.256,"body":"to melt it or could it be melted quite"},{"speaker":"Tom Raftery","startTime":803.256,"endTime":804.936,"body":"simply on a, on a benchtop smelter?"},{"speaker":"Caroline Chalmer","startTime":806.016,"endTime":806.706,"body":"Well, that's the thing."},{"speaker":"Caroline Chalmer","startTime":806.706,"endTime":809.186,"body":"It can be recycled at"},{"speaker":"Caroline Chalmer","startTime":806.706,"endTime":809.186,"body":"the, at the workbench."},{"speaker":"Caroline Chalmer","startTime":809.366,"endTime":811.866,"body":"So, you know, it can, it can"},{"speaker":"Caroline Chalmer","startTime":809.366,"endTime":811.866,"body":"be done at a very small scale."},{"speaker":"Caroline Chalmer","startTime":811.886,"endTime":815.426,"body":"It can also be done at a, at a"},{"speaker":"Caroline Chalmer","startTime":811.886,"endTime":815.426,"body":"larger scale and in refineries, of"},{"speaker":"Caroline Chalmer","startTime":815.426,"endTime":817.906,"body":"course, where it's, where it's being"},{"speaker":"Caroline Chalmer","startTime":815.426,"endTime":817.906,"body":"done at a larger industrial scale."},{"speaker":"Caroline Chalmer","startTime":818.406,"endTime":820.646,"body":"But essentially it's a quite"},{"speaker":"Caroline Chalmer","startTime":818.406,"endTime":820.646,"body":"straightforward process."},{"speaker":"Tom Raftery","startTime":821.603,"endTime":822.533,"body":"Okay, good, good."},{"speaker":"Tom Raftery","startTime":823.153,"endTime":826.653,"body":"And where do Finematter fit into all this?"},{"speaker":"Caroline Chalmer","startTime":828.643,"endTime":831.613,"body":"Well, so, you know,"},{"speaker":"Caroline Chalmer","startTime":828.643,"endTime":831.613,"body":"I really sort of, see an opportunity"},{"speaker":"Caroline Chalmer","startTime":831.713,"endTime":837.253,"body":"for us to to open all of this up to,"},{"speaker":"Caroline Chalmer","startTime":831.713,"endTime":837.253,"body":"to consumers and create an opportunity"},{"speaker":"Caroline Chalmer","startTime":837.513,"endTime":842.086,"body":"for them to be a part of this circular"},{"speaker":"Caroline Chalmer","startTime":837.513,"endTime":842.086,"body":"economy and circular movement."},{"speaker":"Caroline Chalmer","startTime":842.493,"endTime":846.833,"body":"Starting with the, with the jewelry"},{"speaker":"Caroline Chalmer","startTime":842.493,"endTime":846.833,"body":"industry and starting with making"},{"speaker":"Caroline Chalmer","startTime":846.833,"endTime":851.508,"body":"that available for a product that is"},{"speaker":"Caroline Chalmer","startTime":846.833,"endTime":851.508,"body":"incredibly important to a lot of people."},{"speaker":"Caroline Chalmer","startTime":851.688,"endTime":854.618,"body":"You know, many people have a lot"},{"speaker":"Caroline Chalmer","startTime":851.688,"endTime":854.618,"body":"of sort of emotional connectivity"},{"speaker":"Caroline Chalmer","startTime":854.808,"endTime":856.138,"body":"with their, with the jewelry."},{"speaker":"Caroline Chalmer","startTime":856.288,"endTime":860.898,"body":"It's one of their most important"},{"speaker":"Caroline Chalmer","startTime":856.288,"endTime":860.898,"body":"physical assets next to their"},{"speaker":"Caroline Chalmer","startTime":861.288,"endTime":862.858,"body":"home, perhaps their house, right."},{"speaker":"Caroline Chalmer","startTime":862.858,"endTime":865.818,"body":"You know, a lot of people would"},{"speaker":"Caroline Chalmer","startTime":862.858,"endTime":865.818,"body":"think of, of their jewelry as some"},{"speaker":"Caroline Chalmer","startTime":865.818,"endTime":869.178,"body":"of the most priceless possessions"},{"speaker":"Caroline Chalmer","startTime":865.818,"endTime":869.178,"body":"that they, that they own."},{"speaker":"Caroline Chalmer","startTime":869.558,"endTime":873.903,"body":"And I, what I'm really excited about"},{"speaker":"Caroline Chalmer","startTime":869.558,"endTime":873.903,"body":"is sort of, you know, allowing people"},{"speaker":"Caroline Chalmer","startTime":874.003,"endTime":877.223,"body":"to participate in this movement"},{"speaker":"Caroline Chalmer","startTime":874.003,"endTime":877.223,"body":"while still retaining a lot of the"},{"speaker":"Caroline Chalmer","startTime":877.223,"endTime":881.623,"body":"emotional connectivity with the,"},{"speaker":"Caroline Chalmer","startTime":877.223,"endTime":881.623,"body":"with the jewelry that they may own."},{"speaker":"Caroline Chalmer","startTime":881.643,"endTime":884.983,"body":"And I think that's why a lot of people"},{"speaker":"Caroline Chalmer","startTime":881.643,"endTime":884.983,"body":"may have shied away in the past from"},{"speaker":"Caroline Chalmer","startTime":884.983,"endTime":889.813,"body":"parting with their jewelry and with"},{"speaker":"Caroline Chalmer","startTime":884.983,"endTime":889.813,"body":"recycling because, you know, they"},{"speaker":"Caroline Chalmer","startTime":889.813,"endTime":892.813,"body":"might have thought, oh, you know, I"},{"speaker":"Caroline Chalmer","startTime":889.813,"endTime":892.813,"body":"have a lot of memories tied to that"},{"speaker":"Caroline Chalmer","startTime":893.033,"endTime":897.801,"body":"that ring or that necklace, or it's"},{"speaker":"Caroline Chalmer","startTime":893.033,"endTime":897.801,"body":"been gifted to me by somebody that's"},{"speaker":"Caroline Chalmer","startTime":897.821,"endTime":899.311,"body":"very important to me in my life."},{"speaker":"Caroline Chalmer","startTime":899.761,"endTime":902.684,"body":"And they may not have thought that"},{"speaker":"Caroline Chalmer","startTime":899.761,"endTime":902.684,"body":"that was an option, but I think a lot"},{"speaker":"Caroline Chalmer","startTime":902.684,"endTime":906.044,"body":"of people don't really realize, well,"},{"speaker":"Caroline Chalmer","startTime":902.684,"endTime":906.044,"body":"you can turn that into something else"},{"speaker":"Caroline Chalmer","startTime":906.384,"endTime":908.524,"body":"and maybe the physical representation."},{"speaker":"Caroline Chalmer","startTime":909.434,"endTime":913.254,"body":"And the design changes maybe into"},{"speaker":"Caroline Chalmer","startTime":909.434,"endTime":913.254,"body":"something a little bit more modern that"},{"speaker":"Caroline Chalmer","startTime":913.254,"endTime":916.101,"body":"makes it easier for you to, to wear."},{"speaker":"Caroline Chalmer","startTime":916.281,"endTime":919.101,"body":"But the, but that"},{"speaker":"Caroline Chalmer","startTime":916.281,"endTime":919.101,"body":"connection is still there."},{"speaker":"Caroline Chalmer","startTime":919.321,"endTime":924.171,"body":"So I am, I'm sort of really excited"},{"speaker":"Caroline Chalmer","startTime":919.321,"endTime":924.171,"body":"about linking people with really talented"},{"speaker":"Caroline Chalmer","startTime":924.931,"endTime":929.931,"body":"jewelers and enabling them to, to do"},{"speaker":"Caroline Chalmer","startTime":924.931,"endTime":929.931,"body":"that and carry that that meaning forward."},{"speaker":"Caroline Chalmer","startTime":930.614,"endTime":936.078,"body":"I'm also excited about removing, like a"},{"speaker":"Caroline Chalmer","startTime":930.614,"endTime":936.078,"body":"lot of the stigma around around selling"},{"speaker":"Caroline Chalmer","startTime":936.228,"endTime":940.508,"body":"gold or recycling gold because, you know,"},{"speaker":"Caroline Chalmer","startTime":936.228,"endTime":940.508,"body":"typically that's been something that you"},{"speaker":"Caroline Chalmer","startTime":940.508,"endTime":947.314,"body":"could only do by going to a, a pawn shop"},{"speaker":"Caroline Chalmer","startTime":940.508,"endTime":947.314,"body":"or you know, cash for gold site, something"},{"speaker":"Caroline Chalmer","startTime":947.314,"endTime":952.706,"body":"like that, which to a lot of people feels"},{"speaker":"Caroline Chalmer","startTime":947.314,"endTime":952.706,"body":"quite seedy for, for lack of a better word"},{"speaker":"Caroline Chalmer","startTime":953.329,"endTime":953.549,"body":"and"},{"speaker":"Tom Raftery","startTime":953.549,"endTime":953.949,"body":"people associate"},{"speaker":"Caroline Chalmer","startTime":953.969,"endTime":954.826,"body":"uh, In a."},{"speaker":"Tom Raftery","startTime":954.831,"endTime":957.321,"body":"that kind of thing"},{"speaker":"Tom Raftery","startTime":954.831,"endTime":957.321,"body":"with falling on hard times, I guess."},{"speaker":"Caroline Chalmer","startTime":958.271,"endTime":958.561,"body":"Yeah."},{"speaker":"Caroline Chalmer","startTime":958.751,"endTime":959.521,"body":"Yeah, exactly."},{"speaker":"Caroline Chalmer","startTime":960.101,"endTime":964.211,"body":"Which, you know, there is some truth to"},{"speaker":"Caroline Chalmer","startTime":960.101,"endTime":964.211,"body":"that because, you know, some people are"},{"speaker":"Caroline Chalmer","startTime":964.211,"endTime":969.251,"body":"triggered by needing to raise cash and,"},{"speaker":"Caroline Chalmer","startTime":964.211,"endTime":969.251,"body":"and part with their, with their assets."},{"speaker":"Caroline Chalmer","startTime":970.076,"endTime":973.216,"body":"To do that, but it doesn't need"},{"speaker":"Caroline Chalmer","startTime":970.076,"endTime":973.216,"body":"to be, you know, the only reason"},{"speaker":"Caroline Chalmer","startTime":973.356,"endTime":974.896,"body":"why you would recycle your gold."},{"speaker":"Caroline Chalmer","startTime":974.956,"endTime":979.416,"body":"On the contrary, you know, it might"},{"speaker":"Caroline Chalmer","startTime":974.956,"endTime":979.416,"body":"be to carry forward a, a memory"},{"speaker":"Caroline Chalmer","startTime":979.756,"endTime":983.856,"body":"or even just to reduce the, the"},{"speaker":"Caroline Chalmer","startTime":979.756,"endTime":983.856,"body":"cost of purchasing something new."},{"speaker":"Caroline Chalmer","startTime":983.996,"endTime":988.166,"body":"Say you're getting married and you have,"},{"speaker":"Caroline Chalmer","startTime":983.996,"endTime":988.166,"body":"you know, things that you've inherited"},{"speaker":"Caroline Chalmer","startTime":988.536,"endTime":992.306,"body":"or that are in your jewelry drawers that"},{"speaker":"Caroline Chalmer","startTime":988.536,"endTime":992.306,"body":"you could put towards the, the cost of"},{"speaker":"Caroline Chalmer","startTime":992.306,"endTime":993.826,"body":"the engagement ring or the wedding band."},{"speaker":"Caroline Chalmer","startTime":993.986,"endTime":998.329,"body":"I, you know, I find that meaningful and"},{"speaker":"Caroline Chalmer","startTime":993.986,"endTime":998.329,"body":"that doesn't need to to mean that you've"},{"speaker":"Caroline Chalmer","startTime":998.329,"endTime":1000.849,"body":"fallen on on hard times to, to do that."},{"speaker":"Caroline Chalmer","startTime":1001.149,"endTime":1004.999,"body":"You know, I think that's a very"},{"speaker":"Caroline Chalmer","startTime":1001.149,"endTime":1004.999,"body":"sort of, what can I call it?"},{"speaker":"Caroline Chalmer","startTime":1005.649,"endTime":1006.709,"body":"The earnest or"},{"speaker":"Tom Raftery","startTime":1007.809,"endTime":1010.289,"body":"I mean, the, the, the"},{"speaker":"Tom Raftery","startTime":1007.809,"endTime":1010.289,"body":"difference is if you're going to"},{"speaker":"Tom Raftery","startTime":1010.289,"endTime":1013.889,"body":"somewhere like a, a, a pawn shop or"},{"speaker":"Tom Raftery","startTime":1010.289,"endTime":1013.889,"body":"one of these cash for gold places, it's"},{"speaker":"Tom Raftery","startTime":1013.889,"endTime":1017.449,"body":"that you're getting rid of it because"},{"speaker":"Tom Raftery","startTime":1013.889,"endTime":1017.449,"body":"you can't afford to hang onto it."},{"speaker":"Caroline Chalmer","startTime":1017.834,"endTime":1018.724,"body":"Yeah, exactly."},{"speaker":"Tom Raftery","startTime":1019.109,"endTime":1021.769,"body":"if you're recycling"},{"speaker":"Tom Raftery","startTime":1019.109,"endTime":1021.769,"body":"it, that's not the case at all."},{"speaker":"Tom Raftery","startTime":1021.769,"endTime":1024.889,"body":"What you're doing is you're repurposing"},{"speaker":"Tom Raftery","startTime":1021.769,"endTime":1024.889,"body":"it rather than getting rid of it."},{"speaker":"Caroline Chalmer","startTime":1025.809,"endTime":1026.299,"body":"exactly."},{"speaker":"Caroline Chalmer","startTime":1026.359,"endTime":1030.209,"body":"Exactly, So you're really putting it"},{"speaker":"Caroline Chalmer","startTime":1026.359,"endTime":1030.209,"body":"forward and putting it into to something"},{"speaker":"Caroline Chalmer","startTime":1030.209,"endTime":1033.529,"body":"new, whether that's you know, being"},{"speaker":"Caroline Chalmer","startTime":1030.209,"endTime":1033.529,"body":"repurposed for something that you will"},{"speaker":"Caroline Chalmer","startTime":1033.529,"endTime":1037.849,"body":"own and wear or something that somebody"},{"speaker":"Caroline Chalmer","startTime":1033.529,"endTime":1037.849,"body":"else will, will own and own and wear."},{"speaker":"Caroline Chalmer","startTime":1037.969,"endTime":1039.929,"body":"I think there's a lot of beauty"},{"speaker":"Caroline Chalmer","startTime":1037.969,"endTime":1039.929,"body":"in sort of imagining that."},{"speaker":"Caroline Chalmer","startTime":1040.499,"endTime":1044.069,"body":"That journey carrying, carrying"},{"speaker":"Caroline Chalmer","startTime":1040.499,"endTime":1044.069,"body":"forward and is not just about the"},{"speaker":"Caroline Chalmer","startTime":1044.069,"endTime":1046.189,"body":"cash and the, and the value of it."},{"speaker":"Caroline Chalmer","startTime":1046.189,"endTime":1049.269,"body":"That's of course an added benefit"},{"speaker":"Caroline Chalmer","startTime":1046.189,"endTime":1049.269,"body":"for, for consumers, right?"},{"speaker":"Caroline Chalmer","startTime":1049.269,"endTime":1051.723,"body":"That there is value, in their gold."},{"speaker":"Caroline Chalmer","startTime":1051.743,"endTime":1055.043,"body":"But it's definitely not the, the"},{"speaker":"Caroline Chalmer","startTime":1051.743,"endTime":1055.043,"body":"sort of, the sole the sole reason"},{"speaker":"Caroline Chalmer","startTime":1055.263,"endTime":1058.843,"body":"or the sole incentive that you might"},{"speaker":"Caroline Chalmer","startTime":1055.263,"endTime":1058.843,"body":"have for, for recycling gold and"},{"speaker":"Caroline Chalmer","startTime":1059.268,"endTime":1060.758,"body":"yeah, you asked where do we fit in."},{"speaker":"Caroline Chalmer","startTime":1060.998,"endTime":1065.761,"body":"I sort of, I'm excited about offering"},{"speaker":"Caroline Chalmer","startTime":1060.998,"endTime":1065.761,"body":"up that opportunity and educating people"},{"speaker":"Caroline Chalmer","startTime":1065.781,"endTime":1070.201,"body":"around those opportunities and changing"},{"speaker":"Caroline Chalmer","startTime":1065.781,"endTime":1070.201,"body":"the narrative and changing the, the,"},{"speaker":"Caroline Chalmer","startTime":1070.501,"endTime":1072.161,"body":"the picture of, of what that looks like."},{"speaker":"Tom Raftery","startTime":1073.076,"endTime":1073.366,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1073.426,"endTime":1076.566,"body":"And you mentioned being a"},{"speaker":"Tom Raftery","startTime":1073.426,"endTime":1076.566,"body":"millennial and that's important."},{"speaker":"Tom Raftery","startTime":1077.306,"endTime":1081.406,"body":"Do you, do you think that"},{"speaker":"Tom Raftery","startTime":1077.306,"endTime":1081.406,"body":"millennials and younger people in"},{"speaker":"Tom Raftery","startTime":1081.406,"endTime":1089.126,"body":"general would be willing to recycle"},{"speaker":"Tom Raftery","startTime":1081.406,"endTime":1089.126,"body":"jewelry or buy recycled jewelry?"},{"speaker":"Tom Raftery","startTime":1089.786,"endTime":1093.086,"body":"You know, and, and there thereby"},{"speaker":"Tom Raftery","startTime":1089.786,"endTime":1093.086,"body":"reduce their, their footprint."},{"speaker":"Caroline Chalmer","startTime":1094.586,"endTime":1095.396,"body":"Yeah, absolutely."},{"speaker":"Caroline Chalmer","startTime":1095.436,"endTime":1099.189,"body":"I mean, I can just speak from what"},{"speaker":"Caroline Chalmer","startTime":1095.436,"endTime":1099.189,"body":"we're seeing in, in our business, right?"},{"speaker":"Caroline Chalmer","startTime":1126.749,"endTime":1131.2440000000001,"body":"I mean, we've seen a tremendous"},{"speaker":"Caroline Chalmer","startTime":1126.749,"endTime":1131.2440000000001,"body":"appetite for repairs and and recycling."},{"speaker":"Caroline Chalmer","startTime":1131.384,"endTime":1134.884,"body":"So since starting the business a couple"},{"speaker":"Caroline Chalmer","startTime":1131.384,"endTime":1134.884,"body":"of years ago, we've had thousands of"},{"speaker":"Caroline Chalmer","startTime":1134.884,"endTime":1139.364,"body":"people come through wanting to repair"},{"speaker":"Caroline Chalmer","startTime":1134.884,"endTime":1139.364,"body":"and recycle their, their jewelry."},{"speaker":"Caroline Chalmer","startTime":1139.714,"endTime":1144.443,"body":"We have one super user who's had 18 pieces"},{"speaker":"Caroline Chalmer","startTime":1139.714,"endTime":1144.443,"body":"of jewelry repaired through the, through"},{"speaker":"Caroline Chalmer","startTime":1144.443,"endTime":1147.259,"body":"the platform which I find really exciting."},{"speaker":"Caroline Chalmer","startTime":1147.6390000000001,"endTime":1150.8990000000001,"body":"And you know, we've had users come"},{"speaker":"Caroline Chalmer","startTime":1147.6390000000001,"endTime":1150.8990000000001,"body":"through who've accumulated more than"},{"speaker":"Caroline Chalmer","startTime":1151.633,"endTime":1156.443,"body":"thousands of pounds in, in credit and"},{"speaker":"Caroline Chalmer","startTime":1151.633,"endTime":1156.443,"body":"value from recycling recycling their gold."},{"speaker":"Caroline Chalmer","startTime":1156.5430000000001,"endTime":1161.1090000000002,"body":"You know, whether that's wedding bands"},{"speaker":"Caroline Chalmer","startTime":1156.5430000000001,"endTime":1161.1090000000002,"body":"that are no longer in use or it's gold"},{"speaker":"Caroline Chalmer","startTime":1161.409,"endTime":1165.989,"body":"chains or a single earring where the other"},{"speaker":"Caroline Chalmer","startTime":1161.409,"endTime":1165.989,"body":"one's been dropped and lost and so on."},{"speaker":"Caroline Chalmer","startTime":1166.209,"endTime":1168.909,"body":"We have somebody who now has three"},{"speaker":"Caroline Chalmer","startTime":1166.209,"endTime":1168.909,"body":"and a half thousand pounds sitting"},{"speaker":"Caroline Chalmer","startTime":1168.909,"endTime":1173.249,"body":"in their, in their account and their"},{"speaker":"Caroline Chalmer","startTime":1168.909,"endTime":1173.249,"body":"Finematter account from, from gold"},{"speaker":"Caroline Chalmer","startTime":1173.249,"endTime":1174.769,"body":"that they've, they've recycled."},{"speaker":"Tom Raftery","startTime":1175.664,"endTime":1175.954,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1176.134,"endTime":1180.454,"body":"And . So this, this is a, this"},{"speaker":"Tom Raftery","startTime":1176.134,"endTime":1180.454,"body":"is a new wrinkle we've just"},{"speaker":"Tom Raftery","startTime":1180.454,"endTime":1181.7340000000002,"body":"brought into the, the podcast."},{"speaker":"Tom Raftery","startTime":1182.074,"endTime":1184.174,"body":"You can have a Finematter account."},{"speaker":"Tom Raftery","startTime":1184.2340000000002,"endTime":1184.854,"body":"How does that work?"},{"speaker":"Caroline Chalmer","startTime":1185.989,"endTime":1186.799,"body":"Yeah, absolutely."},{"speaker":"Caroline Chalmer","startTime":1186.8990000000001,"endTime":1192.393,"body":"So we we've, we've set this up to allow"},{"speaker":"Caroline Chalmer","startTime":1186.8990000000001,"endTime":1192.393,"body":"you to recycle gold that you already"},{"speaker":"Caroline Chalmer","startTime":1192.413,"endTime":1196.5990000000002,"body":"own and then put that towards working"},{"speaker":"Caroline Chalmer","startTime":1192.413,"endTime":1196.5990000000002,"body":"with a jeweler on something new."},{"speaker":"Caroline Chalmer","startTime":1196.659,"endTime":1200.553,"body":"So you can either ask the jeweler to"},{"speaker":"Caroline Chalmer","startTime":1196.659,"endTime":1200.553,"body":"work with that specific gold and then"},{"speaker":"Caroline Chalmer","startTime":1200.573,"endTime":1204.313,"body":"we would we would send that gold to them"},{"speaker":"Caroline Chalmer","startTime":1200.573,"endTime":1204.313,"body":"and they would work on that specifically."},{"speaker":"Caroline Chalmer","startTime":1204.7830000000001,"endTime":1208.203,"body":"Or you can send it back into"},{"speaker":"Caroline Chalmer","startTime":1204.7830000000001,"endTime":1208.203,"body":"circulation for the industry as a whole."},{"speaker":"Caroline Chalmer","startTime":1208.223,"endTime":1212.2830000000001,"body":"We would make sure that it goes to one of"},{"speaker":"Caroline Chalmer","startTime":1208.223,"endTime":1212.2830000000001,"body":"the jewelers that we, that we work with."},{"speaker":"Caroline Chalmer","startTime":1212.423,"endTime":1216.123,"body":"But you know, you may just be looking"},{"speaker":"Caroline Chalmer","startTime":1212.423,"endTime":1216.123,"body":"to recycle for now and then build up"},{"speaker":"Caroline Chalmer","startTime":1216.123,"endTime":1219.163,"body":"your, your credit because you're looking"},{"speaker":"Caroline Chalmer","startTime":1216.123,"endTime":1219.163,"body":"to buy something further down the road"},{"speaker":"Caroline Chalmer","startTime":1219.383,"endTime":1222.603,"body":"or, you know, you're keen on just doing"},{"speaker":"Caroline Chalmer","startTime":1219.383,"endTime":1222.603,"body":"this because it's exciting for now."},{"speaker":"Caroline Chalmer","startTime":1222.663,"endTime":1225.083,"body":"And then who knows what"},{"speaker":"Caroline Chalmer","startTime":1222.663,"endTime":1225.083,"body":"you might end up getting."},{"speaker":"Caroline Chalmer","startTime":1225.2630000000001,"endTime":1229.0990000000002,"body":"But, but knowing that it goes back"},{"speaker":"Caroline Chalmer","startTime":1225.2630000000001,"endTime":1229.0990000000002,"body":"into circulation as, as recycling"},{"speaker":"Caroline Chalmer","startTime":1229.0990000000002,"endTime":1232.0990000000002,"body":"gold and that you still retain the"},{"speaker":"Caroline Chalmer","startTime":1229.0990000000002,"endTime":1232.0990000000002,"body":"value to spend further down the road."},{"speaker":"Tom Raftery","startTime":1233.1190000000001,"endTime":1233.409,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1233.519,"endTime":1233.809,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1234.269,"endTime":1236.3690000000001,"body":"So you're almost like becoming a bank"},{"speaker":"Caroline Chalmer","startTime":1237.844,"endTime":1243.644,"body":"Oh, . I don't like banks"},{"speaker":"Caroline Chalmer","startTime":1237.844,"endTime":1243.644,"body":"much, so I wouldn't  I wouldn't go as far."},{"speaker":"Caroline Chalmer","startTime":1243.9840000000002,"endTime":1248.6580000000001,"body":"But but yeah, we are trying to encourage"},{"speaker":"Caroline Chalmer","startTime":1243.9840000000002,"endTime":1248.6580000000001,"body":"people to  recycle more and to show"},{"speaker":"Caroline Chalmer","startTime":1248.6580000000001,"endTime":1250.4180000000001,"body":"them the value of, of doing so."},{"speaker":"Tom Raftery","startTime":1251.318,"endTime":1251.608,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1251.748,"endTime":1253.738,"body":"And you mentioned wedding bands."},{"speaker":"Tom Raftery","startTime":1254.694,"endTime":1259.794,"body":"So is there an increase in divorce"},{"speaker":"Tom Raftery","startTime":1254.694,"endTime":1259.794,"body":"rates or something that, you know,"},{"speaker":"Tom Raftery","startTime":1260.084,"endTime":1263.834,"body":"there might be a sudden, a sudden"},{"speaker":"Tom Raftery","startTime":1260.084,"endTime":1263.834,"body":"boom in the amount of wedding"},{"speaker":"Tom Raftery","startTime":1263.844,"endTime":1265.074,"body":"bands that are getting recycled?"},{"speaker":"Tom Raftery","startTime":1265.094,"endTime":1270.834,"body":"Or is it, is that kind of flat all the"},{"speaker":"Tom Raftery","startTime":1265.094,"endTime":1270.834,"body":"time or, you know, I, I know myself"},{"speaker":"Tom Raftery","startTime":1271.344,"endTime":1276.114,"body":"with my wedding band, I've had to have"},{"speaker":"Tom Raftery","startTime":1271.344,"endTime":1276.114,"body":"it resized 'cause I've put on a few"},{"speaker":"Tom Raftery","startTime":1276.2440000000001,"endTime":1283.324,"body":"kilos and But that speaks to the repair"},{"speaker":"Tom Raftery","startTime":1276.2440000000001,"endTime":1283.324,"body":"aspect rather than the recycling."},{"speaker":"Tom Raftery","startTime":1283.324,"endTime":1284.684,"body":"But it's all, it's all"},{"speaker":"Tom Raftery","startTime":1283.324,"endTime":1284.684,"body":"part of the same thing."},{"speaker":"Caroline Chalmer","startTime":1285.3490000000002,"endTime":1285.6390000000001,"body":"Yeah."},{"speaker":"Caroline Chalmer","startTime":1286.069,"endTime":1288.799,"body":"Well, you know, it's funny when"},{"speaker":"Caroline Chalmer","startTime":1286.069,"endTime":1288.799,"body":"you work with a, with a product"},{"speaker":"Caroline Chalmer","startTime":1288.8690000000001,"endTime":1292.319,"body":"like jewelry because it's something"},{"speaker":"Caroline Chalmer","startTime":1288.8690000000001,"endTime":1292.319,"body":"that stays with people throughout"},{"speaker":"Caroline Chalmer","startTime":1292.319,"endTime":1297.279,"body":"their entire lifetime and sometimes"},{"speaker":"Caroline Chalmer","startTime":1292.319,"endTime":1297.279,"body":"it even spans generations, right?"},{"speaker":"Caroline Chalmer","startTime":1297.339,"endTime":1302.064,"body":"So you have to think of it as something"},{"speaker":"Caroline Chalmer","startTime":1297.339,"endTime":1302.064,"body":"that will  morph and change and, and"},{"speaker":"Caroline Chalmer","startTime":1302.064,"endTime":1304.844,"body":"follow you through life's ups and downs."},{"speaker":"Caroline Chalmer","startTime":1304.864,"endTime":1308.804,"body":"So what that means, like in your case,"},{"speaker":"Caroline Chalmer","startTime":1304.864,"endTime":1308.804,"body":"you know, adjusting the size of a,"},{"speaker":"Caroline Chalmer","startTime":1309.2240000000002,"endTime":1313.124,"body":"of a wedding band or, you know, for"},{"speaker":"Caroline Chalmer","startTime":1309.2240000000002,"endTime":1313.124,"body":"women when they become pregnant, the"},{"speaker":"Caroline Chalmer","startTime":1313.124,"endTime":1314.884,"body":"size of their fingers change as well."},{"speaker":"Caroline Chalmer","startTime":1315.2240000000002,"endTime":1318.7540000000001,"body":"It's good to be able to, to do"},{"speaker":"Caroline Chalmer","startTime":1315.2240000000002,"endTime":1318.7540000000001,"body":"that, but still be able to, to"},{"speaker":"Caroline Chalmer","startTime":1318.7540000000001,"endTime":1321.944,"body":"wear your, your jewelry and the"},{"speaker":"Caroline Chalmer","startTime":1318.7540000000001,"endTime":1321.944,"body":"things that that matter to you."},{"speaker":"Caroline Chalmer","startTime":1322.5240000000001,"endTime":1326.784,"body":"But also, you know, in the case of of"},{"speaker":"Caroline Chalmer","startTime":1322.5240000000001,"endTime":1326.784,"body":"weddings, let's say, you know, I gave the"},{"speaker":"Caroline Chalmer","startTime":1326.784,"endTime":1330.714,"body":"example before of we're seeing quite a lot"},{"speaker":"Caroline Chalmer","startTime":1326.784,"endTime":1330.714,"body":"of, of young people coming through wanting"},{"speaker":"Caroline Chalmer","startTime":1330.7340000000002,"endTime":1334.704,"body":"to buy their engagement ring or wedding"},{"speaker":"Caroline Chalmer","startTime":1330.7340000000002,"endTime":1334.704,"body":"band from one of the independent jewelers"},{"speaker":"Caroline Chalmer","startTime":1334.704,"endTime":1338.2430000000002,"body":"that we work with on the Finematter"},{"speaker":"Caroline Chalmer","startTime":1334.704,"endTime":1338.2430000000002,"body":"platform and they're looking for ways"},{"speaker":"Caroline Chalmer","startTime":1338.303,"endTime":1339.883,"body":"to make that more accessible to them."},{"speaker":"Caroline Chalmer","startTime":1339.983,"endTime":1343.2430000000002,"body":"How do I make, you know, the exact"},{"speaker":"Caroline Chalmer","startTime":1339.983,"endTime":1343.2430000000002,"body":"ring that I want and that I want"},{"speaker":"Caroline Chalmer","startTime":1343.2430000000002,"endTime":1345.473,"body":"to wear for the rest of my life?"},{"speaker":"Caroline Chalmer","startTime":1345.613,"endTime":1350.299,"body":"How do I make that accessible when"},{"speaker":"Caroline Chalmer","startTime":1345.613,"endTime":1350.299,"body":"recycling is one way of, of doing that?"},{"speaker":"Caroline Chalmer","startTime":1351.644,"endTime":1355.7240000000002,"body":"By the same token when people do get"},{"speaker":"Caroline Chalmer","startTime":1351.644,"endTime":1355.7240000000002,"body":"divorced, and that of course happens."},{"speaker":"Caroline Chalmer","startTime":1355.794,"endTime":1358.844,"body":"What we hear from, from our jewelers"},{"speaker":"Caroline Chalmer","startTime":1355.794,"endTime":1358.844,"body":"as well is that, you know, they are"},{"speaker":"Caroline Chalmer","startTime":1358.844,"endTime":1363.074,"body":"looking for ways to make that slightly"},{"speaker":"Caroline Chalmer","startTime":1358.844,"endTime":1363.074,"body":"less stressful experience and easy"},{"speaker":"Caroline Chalmer","startTime":1363.074,"endTime":1365.834,"body":"ways to recycle the, the wedding"},{"speaker":"Caroline Chalmer","startTime":1363.074,"endTime":1365.834,"body":"band and turn it into something,"},{"speaker":"Caroline Chalmer","startTime":1366.794,"endTime":1368.511,"body":"something else can maybe help do that."},{"speaker":"Tom Raftery","startTime":1369.2910000000002,"endTime":1370.731,"body":"I can"},{"speaker":"Tom Raftery","startTime":1369.2910000000002,"endTime":1370.731,"body":"imagine for women as well."},{"speaker":"Tom Raftery","startTime":1370.731,"endTime":1375.044,"body":"Engagement rings are another thing"},{"speaker":"Tom Raftery","startTime":1370.731,"endTime":1375.044,"body":"that you know, if, if, if an engagement"},{"speaker":"Tom Raftery","startTime":1375.044,"endTime":1379.2440000000001,"body":"breaks up or a wedding breaks up,"},{"speaker":"Tom Raftery","startTime":1375.044,"endTime":1379.2440000000001,"body":"then the engagement ring can be"},{"speaker":"Tom Raftery","startTime":1379.534,"endTime":1381.0040000000001,"body":"repurposed into something else."},{"speaker":"Tom Raftery","startTime":1381.184,"endTime":1381.404,"body":"No?"},{"speaker":"Caroline Chalmer","startTime":1381.989,"endTime":1382.279,"body":"Yeah."},{"speaker":"Caroline Chalmer","startTime":1382.509,"endTime":1383.519,"body":"Yeah, absolutely."},{"speaker":"Caroline Chalmer","startTime":1383.969,"endTime":1386.989,"body":"And you know, a lot of, a lot of people"},{"speaker":"Caroline Chalmer","startTime":1383.969,"endTime":1386.989,"body":"that buy engagement rings, whether"},{"speaker":"Caroline Chalmer","startTime":1387.049,"endTime":1389.8690000000001,"body":"as couples where they buy together,"},{"speaker":"Caroline Chalmer","startTime":1387.049,"endTime":1389.8690000000001,"body":"which is actually the large majority"},{"speaker":"Caroline Chalmer","startTime":1389.8690000000001,"endTime":1391.836,"body":"of couples getting engaged nowadays."},{"speaker":"Caroline Chalmer","startTime":1392.7060000000001,"endTime":1396.076,"body":"Or it's, it's a single person"},{"speaker":"Caroline Chalmer","startTime":1392.7060000000001,"endTime":1396.076,"body":"wanting to make it a, a surprise."},{"speaker":"Caroline Chalmer","startTime":1396.076,"endTime":1400.476,"body":"They're often a little bit concerned about"},{"speaker":"Caroline Chalmer","startTime":1396.076,"endTime":1400.476,"body":"picking the, the size and rightfully so"},{"speaker":"Caroline Chalmer","startTime":1400.476,"endTime":1402.6860000000001,"body":"because rank sizing is quite quite tricky."},{"speaker":"Caroline Chalmer","startTime":1402.826,"endTime":1407.016,"body":"But knowing that it can be quite"},{"speaker":"Caroline Chalmer","startTime":1402.826,"endTime":1407.016,"body":"easily repaired at the workbench by"},{"speaker":"Caroline Chalmer","startTime":1407.016,"endTime":1410.586,"body":"a, by an experienced jeweler, I think"},{"speaker":"Caroline Chalmer","startTime":1407.016,"endTime":1410.586,"body":"gives, gives some comfort and takes"},{"speaker":"Caroline Chalmer","startTime":1410.586,"endTime":1412.266,"body":"some of the, the stress away there."},{"speaker":"Caroline Chalmer","startTime":1412.703,"endTime":1416.0430000000001,"body":"And even some of the stress around"},{"speaker":"Caroline Chalmer","startTime":1412.703,"endTime":1416.0430000000001,"body":"picking out a design and, you know, will"},{"speaker":"Caroline Chalmer","startTime":1416.0430000000001,"endTime":1419.563,"body":"I wanna wear this in five years time"},{"speaker":"Caroline Chalmer","startTime":1416.0430000000001,"endTime":1419.563,"body":"or in 10 years time, or 20 years time?"},{"speaker":"Caroline Chalmer","startTime":1420.0230000000001,"endTime":1424.2430000000002,"body":"You know, knowing that you could work"},{"speaker":"Caroline Chalmer","startTime":1420.0230000000001,"endTime":1424.2430000000002,"body":"with somebody to, to turn that into a, a"},{"speaker":"Caroline Chalmer","startTime":1424.303,"endTime":1428.913,"body":"new expression, a new physical expression"},{"speaker":"Caroline Chalmer","startTime":1424.303,"endTime":1428.913,"body":"also takes a lot of, of that stress away."},{"speaker":"Tom Raftery","startTime":1429.813,"endTime":1430.583,"body":"Nice, nice."},{"speaker":"Tom Raftery","startTime":1432.903,"endTime":1439.103,"body":"I have to think though, that today"},{"speaker":"Tom Raftery","startTime":1432.903,"endTime":1439.103,"body":"not a lot of jewelry is recycled."},{"speaker":"Tom Raftery","startTime":1439.323,"endTime":1442.5030000000002,"body":"So how do we change that mentality?"},{"speaker":"Tom Raftery","startTime":1442.603,"endTime":1447.303,"body":"How do we get people to, you know, have"},{"speaker":"Tom Raftery","startTime":1442.603,"endTime":1447.303,"body":"a, a recycling first attitude to jewelry?"},{"speaker":"Caroline Chalmer","startTime":1449.0130000000001,"endTime":1450.853,"body":"Yeah, that's"},{"speaker":"Caroline Chalmer","startTime":1449.0130000000001,"endTime":1450.853,"body":"a great that's a great question."},{"speaker":"Caroline Chalmer","startTime":1451.463,"endTime":1454.143,"body":"You know, it's something that we spent"},{"speaker":"Caroline Chalmer","startTime":1451.463,"endTime":1454.143,"body":"quite a lot of time talking about,"},{"speaker":"Caroline Chalmer","startTime":1454.173,"endTime":1457.0230000000001,"body":"sort of how do we, how do we change"},{"speaker":"Caroline Chalmer","startTime":1454.173,"endTime":1457.0230000000001,"body":"behaviors and how do we encourage"},{"speaker":"Caroline Chalmer","startTime":1457.383,"endTime":1462.556,"body":"consumers to, to buy into this and sort"},{"speaker":"Caroline Chalmer","startTime":1457.383,"endTime":1462.556,"body":"of see the, beauty and the attraction"},{"speaker":"Caroline Chalmer","startTime":1462.776,"endTime":1465.276,"body":"of, of, of being able to, to do so."},{"speaker":"Caroline Chalmer","startTime":1465.376,"endTime":1468.9160000000002,"body":"And I think it comes back to some of"},{"speaker":"Caroline Chalmer","startTime":1465.376,"endTime":1468.9160000000002,"body":"the things we were talking about earlier"},{"speaker":"Caroline Chalmer","startTime":1469.3590000000002,"endTime":1473.906,"body":"around the image of of gold recycling,"},{"speaker":"Caroline Chalmer","startTime":1469.3590000000002,"endTime":1473.906,"body":"for instance, or selling, selling gold."},{"speaker":"Caroline Chalmer","startTime":1474.1660000000002,"endTime":1478.626,"body":"You know, I, I think a lot about how"},{"speaker":"Caroline Chalmer","startTime":1474.1660000000002,"endTime":1478.626,"body":"can we change that image and turn it"},{"speaker":"Caroline Chalmer","startTime":1478.626,"endTime":1482.386,"body":"around from being something that's"},{"speaker":"Caroline Chalmer","startTime":1478.626,"endTime":1482.386,"body":"seen as being, you know, maybe a little"},{"speaker":"Caroline Chalmer","startTime":1482.386,"endTime":1487.229,"body":"bit, yeah dirty or something that you,"},{"speaker":"Caroline Chalmer","startTime":1482.386,"endTime":1487.229,"body":"you, you wouldn't wanna do because"},{"speaker":"Caroline Chalmer","startTime":1487.299,"endTime":1491.789,"body":"it's just not very, very attractive"},{"speaker":"Caroline Chalmer","startTime":1487.299,"endTime":1491.789,"body":"or it doesn't feel like something"},{"speaker":"Caroline Chalmer","startTime":1492.009,"endTime":1496.189,"body":"that's, that fits with your, your value"},{"speaker":"Caroline Chalmer","startTime":1492.009,"endTime":1496.189,"body":"set as a person and as a consumer."},{"speaker":"Caroline Chalmer","startTime":1496.409,"endTime":1502.019,"body":"So trying to make that whole space"},{"speaker":"Caroline Chalmer","startTime":1496.409,"endTime":1502.019,"body":"more more honest, more transparent,"},{"speaker":"Caroline Chalmer","startTime":1502.239,"endTime":1508.893,"body":"making it easier for people to to do"},{"speaker":"Caroline Chalmer","startTime":1502.239,"endTime":1508.893,"body":"so without it feeling, feeling seedy"},{"speaker":"Caroline Chalmer","startTime":1509.073,"endTime":1512.7730000000001,"body":"in, in any way is of course something"},{"speaker":"Caroline Chalmer","startTime":1509.073,"endTime":1512.7730000000001,"body":"that, that we have a responsibility,"},{"speaker":"Caroline Chalmer","startTime":1513.5430000000001,"endTime":1515.7430000000002,"body":"a responsibility to, to do."},{"speaker":"Caroline Chalmer","startTime":1516.843,"endTime":1520.343,"body":"And then the, the question"},{"speaker":"Caroline Chalmer","startTime":1516.843,"endTime":1520.343,"body":"around conserving the, the"},{"speaker":"Caroline Chalmer","startTime":1520.583,"endTime":1521.583,"body":"sentimentality of the pieces."},{"speaker":"Caroline Chalmer","startTime":1521.803,"endTime":1525.499,"body":"So actually sort of, helping people"},{"speaker":"Caroline Chalmer","startTime":1521.803,"endTime":1525.499,"body":"understand that while you're not letting"},{"speaker":"Caroline Chalmer","startTime":1525.559,"endTime":1530.833,"body":"go of the memories, if you recycle"},{"speaker":"Caroline Chalmer","startTime":1525.559,"endTime":1530.833,"body":"jewelry, you're also, you're, you're"},{"speaker":"Caroline Chalmer","startTime":1530.833,"endTime":1535.718,"body":"basically sort of, just changing the"},{"speaker":"Caroline Chalmer","startTime":1530.833,"endTime":1535.718,"body":"physical shape, but the, the memories"},{"speaker":"Caroline Chalmer","startTime":1535.718,"endTime":1537.318,"body":"and the sentimentality is still there."},{"speaker":"Caroline Chalmer","startTime":1537.3780000000002,"endTime":1541.824,"body":"So if you work with a jeweler to repair"},{"speaker":"Caroline Chalmer","startTime":1537.3780000000002,"endTime":1541.824,"body":"or to reshape an existing piece of"},{"speaker":"Caroline Chalmer","startTime":1541.824,"endTime":1546.064,"body":"jewelry, you can retain, you can retain"},{"speaker":"Caroline Chalmer","startTime":1541.824,"endTime":1546.064,"body":"that connectivity with the, with the"},{"speaker":"Caroline Chalmer","startTime":1546.064,"endTime":1550.219,"body":"piece, which I think is is an important"},{"speaker":"Caroline Chalmer","startTime":1546.064,"endTime":1550.219,"body":"driver for, for people to know that"},{"speaker":"Caroline Chalmer","startTime":1550.219,"endTime":1554.569,"body":"they don't need to part with the meaning"},{"speaker":"Caroline Chalmer","startTime":1550.219,"endTime":1554.569,"body":"of the, of the jewelry behind it."},{"speaker":"Caroline Chalmer","startTime":1555.583,"endTime":1559.526,"body":"And then last but not least, I"},{"speaker":"Caroline Chalmer","startTime":1555.583,"endTime":1559.526,"body":"wouldn't forget educating people on"},{"speaker":"Caroline Chalmer","startTime":1559.526,"endTime":1561.4460000000001,"body":"the, on the value of gold as well."},{"speaker":"Caroline Chalmer","startTime":1561.746,"endTime":1567.929,"body":"So, you know, we've reached peak gold"},{"speaker":"Caroline Chalmer","startTime":1561.746,"endTime":1567.929,"body":"value through all time now in 2023."},{"speaker":"Caroline Chalmer","startTime":1568.699,"endTime":1571.479,"body":"So throughout all the history"},{"speaker":"Caroline Chalmer","startTime":1568.699,"endTime":1571.479,"body":"of gold it was never higher"},{"speaker":"Caroline Chalmer","startTime":1571.479,"endTime":1572.759,"body":"than it was a few months ago."},{"speaker":"Caroline Chalmer","startTime":1573.0330000000001,"endTime":1576.603,"body":"This year actually, we thought,"},{"speaker":"Caroline Chalmer","startTime":1573.0330000000001,"endTime":1576.603,"body":"we'd reached peak in 2020 with the,"},{"speaker":"Caroline Chalmer","startTime":1577.073,"endTime":1580.163,"body":"with the Covid pandemic and all"},{"speaker":"Caroline Chalmer","startTime":1577.073,"endTime":1580.163,"body":"of the uncertainty in the world."},{"speaker":"Caroline Chalmer","startTime":1580.303,"endTime":1582.0430000000001,"body":"But, you know, it's climbed even higher."},{"speaker":"Caroline Chalmer","startTime":1582.183,"endTime":1588.718,"body":"So it's surpassed 50 pounds per per gram"},{"speaker":"Caroline Chalmer","startTime":1582.183,"endTime":1588.718,"body":"in value, which is actually  yeah, which"},{"speaker":"Caroline Chalmer","startTime":1588.718,"endTime":1590.518,"body":"is really, really substantial, right?"},{"speaker":"Caroline Chalmer","startTime":1590.578,"endTime":1595.518,"body":"So people are often really, really"},{"speaker":"Caroline Chalmer","startTime":1590.578,"endTime":1595.518,"body":"surprised at the value of the gold"},{"speaker":"Caroline Chalmer","startTime":1595.518,"endTime":1599.928,"body":"jewelry that they, that they own and what"},{"speaker":"Caroline Chalmer","startTime":1595.518,"endTime":1599.928,"body":"they could get out of that in in value."},{"speaker":"Caroline Chalmer","startTime":1600.188,"endTime":1604.8210000000001,"body":"If you take sort of an average wedding"},{"speaker":"Caroline Chalmer","startTime":1600.188,"endTime":1604.8210000000001,"body":"band for instance, that would typically"},{"speaker":"Caroline Chalmer","startTime":1604.8210000000001,"endTime":1607.101,"body":"maybe be around a five gram mark."},{"speaker":"Caroline Chalmer","startTime":1607.361,"endTime":1612.011,"body":"So you can see that in, in"},{"speaker":"Caroline Chalmer","startTime":1607.361,"endTime":1612.011,"body":"value five times 50, that's 250."},{"speaker":"Caroline Chalmer","startTime":1612.031,"endTime":1614.271,"body":"That's quite . It's"},{"speaker":"Caroline Chalmer","startTime":1612.031,"endTime":1614.271,"body":"quite substantial, right?"},{"speaker":"Caroline Chalmer","startTime":1614.411,"endTime":1614.7910000000002,"body":"I'd argue."},{"speaker":"Caroline Chalmer","startTime":1615.131,"endTime":1617.271,"body":"And you could put that towards,"},{"speaker":"Caroline Chalmer","startTime":1615.131,"endTime":1617.271,"body":"towards something else."},{"speaker":"Caroline Chalmer","startTime":1617.644,"endTime":1621.414,"body":"We've also had a lot of people"},{"speaker":"Caroline Chalmer","startTime":1617.644,"endTime":1621.414,"body":"with gold chains, for instance, and"},{"speaker":"Caroline Chalmer","startTime":1621.414,"endTime":1625.654,"body":"the 18 carat gold chain weighing"},{"speaker":"Caroline Chalmer","startTime":1621.414,"endTime":1625.654,"body":"maybe eight, 10 grams even."},{"speaker":"Caroline Chalmer","startTime":1625.7640000000001,"endTime":1630.4940000000001,"body":"It's also quite a, a substantial amount"},{"speaker":"Caroline Chalmer","startTime":1625.7640000000001,"endTime":1630.4940000000001,"body":"of, of money right there, just in terms"},{"speaker":"Caroline Chalmer","startTime":1630.7740000000001,"endTime":1633.134,"body":"of the, of the commodity value of gold."},{"speaker":"Caroline Chalmer","startTime":1633.314,"endTime":1637.519,"body":"And with everything going on around us,"},{"speaker":"Caroline Chalmer","startTime":1633.314,"endTime":1637.519,"body":"unfortunately in the world right now in"},{"speaker":"Caroline Chalmer","startTime":1637.519,"endTime":1642.209,"body":"terms of uncertainty and so on, I sort"},{"speaker":"Caroline Chalmer","startTime":1637.519,"endTime":1642.209,"body":"of foresee that staying staying quite"},{"speaker":"Caroline Chalmer","startTime":1642.209,"endTime":1647.479,"body":"high for the, for the foreseeable future"},{"speaker":"Caroline Chalmer","startTime":1642.209,"endTime":1647.479,"body":"and, you know, realizing that and sort"},{"speaker":"Caroline Chalmer","startTime":1647.479,"endTime":1652.839,"body":"of understanding what value you already"},{"speaker":"Caroline Chalmer","startTime":1647.479,"endTime":1652.839,"body":"own might help people also be, be more"},{"speaker":"Caroline Chalmer","startTime":1652.999,"endTime":1654.8790000000001,"body":"inclined to to recycle their pieces."},{"speaker":"Tom Raftery","startTime":1655.689,"endTime":1655.979,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1656.419,"endTime":1656.6190000000001,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":1657.059,"endTime":1657.219,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":1657.529,"endTime":1657.819,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1657.819,"endTime":1658.1390000000001,"body":"Jewelry."},{"speaker":"Tom Raftery","startTime":1658.289,"endTime":1661.569,"body":"Is a weird one in terms of price"},{"speaker":"Tom Raftery","startTime":1658.289,"endTime":1661.569,"body":"sensitivity, I gotta think."},{"speaker":"Tom Raftery","startTime":1662.259,"endTime":1667.479,"body":"You know, for a lot of things that people"},{"speaker":"Tom Raftery","startTime":1662.259,"endTime":1667.479,"body":"consume, they're quite sensitive about"},{"speaker":"Tom Raftery","startTime":1667.479,"endTime":1672.999,"body":"the price, but I gotta think with jewelry,"},{"speaker":"Tom Raftery","startTime":1667.479,"endTime":1672.999,"body":"there's often this kind of belief that if"},{"speaker":"Tom Raftery","startTime":1672.999,"endTime":1678.199,"body":"it's more expensive, it's better, which"},{"speaker":"Tom Raftery","startTime":1672.999,"endTime":1678.199,"body":"obviously is, isn't always the case."},{"speaker":"Tom Raftery","startTime":1678.939,"endTime":1684.439,"body":"And is, is recycled gold gonna"},{"speaker":"Tom Raftery","startTime":1678.939,"endTime":1684.439,"body":"be cheaper than than virgin gold?"},{"speaker":"Caroline Chalmer","startTime":1685.8990000000001,"endTime":1689.429,"body":"Well, not necessarily"},{"speaker":"Caroline Chalmer","startTime":1685.8990000000001,"endTime":1689.429,"body":"because I mean, gold, gold is gold, right?"},{"speaker":"Caroline Chalmer","startTime":1689.489,"endTime":1692.833,"body":"And it's sort of, you know,"},{"speaker":"Caroline Chalmer","startTime":1689.489,"endTime":1692.833,"body":"it's bought based on a purity"},{"speaker":"Caroline Chalmer","startTime":1693.0430000000001,"endTime":1695.073,"body":"value expressed in carats."},{"speaker":"Caroline Chalmer","startTime":1695.093,"endTime":1700.308,"body":"So, There's for instance, 24 carat"},{"speaker":"Caroline Chalmer","startTime":1695.093,"endTime":1700.308,"body":"Gold, which is in its purest form."},{"speaker":"Caroline Chalmer","startTime":1700.928,"endTime":1703.508,"body":"No jewelry would be made out"},{"speaker":"Caroline Chalmer","startTime":1700.928,"endTime":1703.508,"body":"of that because it's too soft."},{"speaker":"Caroline Chalmer","startTime":1703.761,"endTime":1710.481,"body":"So most jewelry is made out of 18, 14,"},{"speaker":"Caroline Chalmer","startTime":1703.761,"endTime":1710.481,"body":"or nine or 10  carat gold, and whether"},{"speaker":"Caroline Chalmer","startTime":1710.481,"endTime":1715.881,"body":"it's recycled or the virgin mined, it's"},{"speaker":"Caroline Chalmer","startTime":1710.481,"endTime":1715.881,"body":"essentially the same purity and the same"},{"speaker":"Caroline Chalmer","startTime":1716.5810000000001,"endTime":1717.281,"body":"The same value."},{"speaker":"Caroline Chalmer","startTime":1717.701,"endTime":1721.8410000000001,"body":"So you don't have, you know, neither"},{"speaker":"Caroline Chalmer","startTime":1717.701,"endTime":1721.8410000000001,"body":"a discount nor a premium for for"},{"speaker":"Caroline Chalmer","startTime":1721.8410000000001,"endTime":1726.001,"body":"recycled gold, but you do have"},{"speaker":"Caroline Chalmer","startTime":1721.8410000000001,"endTime":1726.001,"body":"that opportunity to, to trade in"},{"speaker":"Caroline Chalmer","startTime":1726.5610000000001,"endTime":1728.001,"body":"existing assets if you do have them."},{"speaker":"Caroline Chalmer","startTime":1728.3010000000002,"endTime":1731.251,"body":"And, and thereby reduce"},{"speaker":"Caroline Chalmer","startTime":1728.3010000000002,"endTime":1731.251,"body":"the, reduce the price."},{"speaker":"Caroline Chalmer","startTime":1731.251,"endTime":1731.3410000000001,"body":"Sure."},{"speaker":"Caroline Chalmer","startTime":1731.3410000000001,"endTime":1735.894,"body":"But I think like for, for jewelry"},{"speaker":"Caroline Chalmer","startTime":1731.3410000000001,"endTime":1735.894,"body":"in general and, and talking about"},{"speaker":"Caroline Chalmer","startTime":1735.944,"endTime":1739.748,"body":"price price sensitivity, you know,"},{"speaker":"Caroline Chalmer","startTime":1735.944,"endTime":1739.748,"body":"when we're talking about real jewelry"},{"speaker":"Caroline Chalmer","startTime":1739.928,"endTime":1743.788,"body":"and the sense of jewelry that, that"},{"speaker":"Caroline Chalmer","startTime":1739.928,"endTime":1743.788,"body":"you would wear every single day."},{"speaker":"Caroline Chalmer","startTime":1744.1280000000002,"endTime":1749.153,"body":"You know, the, the, the cost of that"},{"speaker":"Caroline Chalmer","startTime":1744.1280000000002,"endTime":1749.153,"body":"is actually, quite low on a daily wear"},{"speaker":"Caroline Chalmer","startTime":1749.323,"endTime":1753.193,"body":"basis, if you compare that up against"},{"speaker":"Caroline Chalmer","startTime":1749.323,"endTime":1753.193,"body":"a lot of other consumer products,"},{"speaker":"Caroline Chalmer","startTime":1753.193,"endTime":1758.713,"body":"right, like fashion or shoes or bags"},{"speaker":"Caroline Chalmer","startTime":1753.193,"endTime":1758.713,"body":"or, or whatnot, you know, they will"},{"speaker":"Caroline Chalmer","startTime":1758.713,"endTime":1761.233,"body":"typically have a, a limited time span."},{"speaker":"Caroline Chalmer","startTime":1761.233,"endTime":1764.713,"body":"Whereas for jewelry, that's really"},{"speaker":"Caroline Chalmer","startTime":1761.233,"endTime":1764.713,"body":"something that you can, you can own"},{"speaker":"Caroline Chalmer","startTime":1764.7730000000001,"endTime":1766.833,"body":"and wear for an entire lifetime."},{"speaker":"Caroline Chalmer","startTime":1767.0130000000001,"endTime":1769.473,"body":"You can pass it down to, to your kids."},{"speaker":"Caroline Chalmer","startTime":1770.323,"endTime":1772.863,"body":"And, and hence, you know,"},{"speaker":"Caroline Chalmer","startTime":1770.323,"endTime":1772.863,"body":"I think it's, it's sort of."},{"speaker":"Caroline Chalmer","startTime":1773.2930000000001,"endTime":1778.0130000000001,"body":"It's worthwhile paying what, what"},{"speaker":"Caroline Chalmer","startTime":1773.2930000000001,"endTime":1778.0130000000001,"body":"many would consider maybe you know,"},{"speaker":"Caroline Chalmer","startTime":1778.213,"endTime":1782.133,"body":"a, a, a substantial price tag for"},{"speaker":"Caroline Chalmer","startTime":1778.213,"endTime":1782.133,"body":"something that's real or solid gold"},{"speaker":"Caroline Chalmer","startTime":1782.4930000000002,"endTime":1785.323,"body":"compared to something that would"},{"speaker":"Caroline Chalmer","startTime":1782.4930000000002,"endTime":1785.323,"body":"that would break after a few wears."},{"speaker":"Tom Raftery","startTime":1786.178,"endTime":1786.468,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1786.978,"endTime":1788.288,"body":"Where to next for Finematter."},{"speaker":"Tom Raftery","startTime":1788.308,"endTime":1790.748,"body":"What are your plans kind"},{"speaker":"Tom Raftery","startTime":1788.308,"endTime":1790.748,"body":"of three, five years ahead?"},{"speaker":"Caroline Chalmer","startTime":1792.354,"endTime":1794.454,"body":"Well, so our"},{"speaker":"Caroline Chalmer","startTime":1792.354,"endTime":1794.454,"body":"plans are to, to expand and to"},{"speaker":"Caroline Chalmer","startTime":1794.454,"endTime":1798.358,"body":"make this, offering accessible to"},{"speaker":"Caroline Chalmer","startTime":1794.454,"endTime":1798.358,"body":"people across the entire world."},{"speaker":"Caroline Chalmer","startTime":1798.358,"endTime":1802.7640000000001,"body":"So, you know, we work with, more than"},{"speaker":"Caroline Chalmer","startTime":1798.358,"endTime":1802.7640000000001,"body":"200 independent jewelers right now,"},{"speaker":"Caroline Chalmer","startTime":1802.7640000000001,"endTime":1806.298,"body":"mostly across Europe and the States,"},{"speaker":"Caroline Chalmer","startTime":1802.7640000000001,"endTime":1806.298,"body":"but we're looking that to open that"},{"speaker":"Caroline Chalmer","startTime":1806.308,"endTime":1808.018,"body":"up for the, for the entire world."},{"speaker":"Caroline Chalmer","startTime":1808.5410000000002,"endTime":1811.611,"body":"We have a wait list of more than"},{"speaker":"Caroline Chalmer","startTime":1808.5410000000002,"endTime":1811.611,"body":"800 jewelers at the moment who've"},{"speaker":"Caroline Chalmer","startTime":1811.611,"endTime":1816.5410000000002,"body":"applied to be part of the platform"},{"speaker":"Caroline Chalmer","startTime":1811.611,"endTime":1816.5410000000002,"body":"and to help us, power this movement."},{"speaker":"Caroline Chalmer","startTime":1817.001,"endTime":1822.038,"body":"We have very sort of, stringent selection"},{"speaker":"Caroline Chalmer","startTime":1817.001,"endTime":1822.038,"body":"criteria for who we, we bring on both"},{"speaker":"Caroline Chalmer","startTime":1822.038,"endTime":1826.338,"body":"in terms of the craftsmanship and the"},{"speaker":"Caroline Chalmer","startTime":1822.038,"endTime":1826.338,"body":"quality that they, they work with, but"},{"speaker":"Caroline Chalmer","startTime":1826.338,"endTime":1830.708,"body":"also in terms of their design skills,"},{"speaker":"Caroline Chalmer","startTime":1826.338,"endTime":1830.708,"body":"which I think is important for, for"},{"speaker":"Caroline Chalmer","startTime":1830.708,"endTime":1834.784,"body":"encouraging people to, to remodel and"},{"speaker":"Caroline Chalmer","startTime":1830.708,"endTime":1834.784,"body":"to to order something that they will"},{"speaker":"Caroline Chalmer","startTime":1834.784,"endTime":1836.664,"body":"wear for, for a really long time."},{"speaker":"Caroline Chalmer","startTime":1836.694,"endTime":1841.654,"body":"So our vision is ready to expand to, to"},{"speaker":"Caroline Chalmer","startTime":1836.694,"endTime":1841.654,"body":"all of the jewelers in the world and all"},{"speaker":"Caroline Chalmer","startTime":1841.654,"endTime":1845.884,"body":"of the consumers in the world, and, you"},{"speaker":"Caroline Chalmer","startTime":1841.654,"endTime":1845.884,"body":"know, eventually to power a movement that"},{"speaker":"Caroline Chalmer","startTime":1845.884,"endTime":1847.654,"body":"will make, mining virgin gold obsolete."},{"speaker":"Tom Raftery","startTime":1849.2640000000001,"endTime":1849.554,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1849.584,"endTime":1850.154,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1850.794,"endTime":1853.2740000000001,"body":"Caroline, we're coming towards"},{"speaker":"Tom Raftery","startTime":1850.794,"endTime":1853.2740000000001,"body":"the end of the podcast now."},{"speaker":"Tom Raftery","startTime":1853.2740000000001,"endTime":1857.664,"body":"Is there any question I have not asked"},{"speaker":"Tom Raftery","startTime":1853.2740000000001,"endTime":1857.664,"body":"that you wish I had or any aspect of"},{"speaker":"Tom Raftery","startTime":1857.664,"endTime":1860.564,"body":"this we haven't touched on that you think"},{"speaker":"Tom Raftery","startTime":1857.664,"endTime":1860.564,"body":"it's important for people to think about?"},{"speaker":"Caroline Chalmer","startTime":1861.854,"endTime":1865.2640000000001,"body":"Well, you could"},{"speaker":"Caroline Chalmer","startTime":1861.854,"endTime":1865.2640000000001,"body":"ask me about, how like jewelry can"},{"speaker":"Caroline Chalmer","startTime":1865.2740000000001,"endTime":1870.444,"body":"be a case or blueprint for for other"},{"speaker":"Caroline Chalmer","startTime":1865.2740000000001,"endTime":1870.444,"body":"consumer products in terms of baking"},{"speaker":"Caroline Chalmer","startTime":1870.654,"endTime":1875.7340000000002,"body":"circularity, into a business model for"},{"speaker":"Caroline Chalmer","startTime":1870.654,"endTime":1875.7340000000002,"body":"other entrepreneurs out there looking to"},{"speaker":"Caroline Chalmer","startTime":1875.784,"endTime":1877.584,"body":"to start a consumer consumer business."},{"speaker":"Tom Raftery","startTime":1878.634,"endTime":1879.2740000000001,"body":"Okay, go for it."},{"speaker":"Caroline Chalmer","startTime":1881.174,"endTime":1884.191,"body":"Well, so I argue"},{"speaker":"Caroline Chalmer","startTime":1881.174,"endTime":1884.191,"body":"that, it makes a lot of sense for,"},{"speaker":"Caroline Chalmer","startTime":1884.201,"endTime":1887.634,"body":"for all, entrepreneurs that work in"},{"speaker":"Caroline Chalmer","startTime":1884.201,"endTime":1887.634,"body":"the consumer space, especially with"},{"speaker":"Caroline Chalmer","startTime":1887.634,"endTime":1891.854,"body":"physical products to, to think about the"},{"speaker":"Caroline Chalmer","startTime":1887.634,"endTime":1891.854,"body":"product life cycle in a broader sense"},{"speaker":"Caroline Chalmer","startTime":1891.854,"endTime":1894.064,"body":"than just at the, at the point of sale."},{"speaker":"Caroline Chalmer","startTime":1894.064,"endTime":1896.864,"body":"And just in terms of selling new products."},{"speaker":"Caroline Chalmer","startTime":1896.874,"endTime":1901.174,"body":"So really sort of breaking down the"},{"speaker":"Caroline Chalmer","startTime":1896.874,"endTime":1901.174,"body":"product life cycle, life cycle and"},{"speaker":"Caroline Chalmer","startTime":1901.184,"endTime":1906.194,"body":"thinking about, you know, how can"},{"speaker":"Caroline Chalmer","startTime":1901.184,"endTime":1906.194,"body":"you, reduce, production, upstream and"},{"speaker":"Caroline Chalmer","startTime":1906.194,"endTime":1910.578,"body":"the supply chains, can you make to"},{"speaker":"Caroline Chalmer","startTime":1906.194,"endTime":1910.578,"body":"order, or can you produce on a, on"},{"speaker":"Caroline Chalmer","startTime":1910.578,"endTime":1912.5330000000001,"body":"a pool model with with less waste."},{"speaker":"Caroline Chalmer","startTime":1912.5330000000001,"endTime":1916.473,"body":"You know, there are companies nowadays"},{"speaker":"Caroline Chalmer","startTime":1912.5330000000001,"endTime":1916.473,"body":"that will make t shirts on a on"},{"speaker":"Caroline Chalmer","startTime":1916.473,"endTime":1918.356,"body":"a make to order model, and so on."},{"speaker":"Caroline Chalmer","startTime":1918.376,"endTime":1921.226,"body":"So I think there are lots of exciting"},{"speaker":"Caroline Chalmer","startTime":1918.376,"endTime":1921.226,"body":"business cases and the other models out"},{"speaker":"Caroline Chalmer","startTime":1921.226,"endTime":1925.913,"body":"there, for inspiration for that, but"},{"speaker":"Caroline Chalmer","startTime":1921.226,"endTime":1925.913,"body":"also further downstream after having"},{"speaker":"Caroline Chalmer","startTime":1925.913,"endTime":1930.643,"body":"sold the product, can you open up for"},{"speaker":"Caroline Chalmer","startTime":1925.913,"endTime":1930.643,"body":"repairs, selling component parts, taking"},{"speaker":"Caroline Chalmer","startTime":1930.653,"endTime":1933.093,"body":"back, materials and, and recycling that."},{"speaker":"Caroline Chalmer","startTime":1933.123,"endTime":1936.519,"body":"I think it would be super exciting"},{"speaker":"Caroline Chalmer","startTime":1933.123,"endTime":1936.519,"body":"to see, more companies, be"},{"speaker":"Caroline Chalmer","startTime":1936.519,"endTime":1937.779,"body":"created that would tackle that."},{"speaker":"Tom Raftery","startTime":1938.819,"endTime":1939.579,"body":"Makes a lot of sense."},{"speaker":"Tom Raftery","startTime":1939.6090000000002,"endTime":1940.549,"body":"Cool, cool, cool."},{"speaker":"Tom Raftery","startTime":1941.1090000000002,"endTime":1942.1090000000002,"body":"Caroline, that's been interesting."},{"speaker":"Tom Raftery","startTime":1942.449,"endTime":1946.549,"body":"If people would like to know more"},{"speaker":"Tom Raftery","startTime":1942.449,"endTime":1946.549,"body":"about yourself or any of the things"},{"speaker":"Tom Raftery","startTime":1946.549,"endTime":1949.509,"body":"we discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":1946.549,"endTime":1949.509,"body":"where would you have me direct them?"},{"speaker":"Caroline Chalmer","startTime":1950.6290000000001,"endTime":1951.499,"body":"To finematter."},{"speaker":"Caroline Chalmer","startTime":1951.529,"endTime":1951.809,"body":"com."},{"speaker":"Tom Raftery","startTime":1953.069,"endTime":1953.589,"body":"Short and sweet."},{"speaker":"Tom Raftery","startTime":1953.709,"endTime":1953.959,"body":"Love it."},{"speaker":"Tom Raftery","startTime":1954.079,"endTime":1954.3490000000002,"body":"Great."},{"speaker":"Tom Raftery","startTime":1955.449,"endTime":1956.1390000000001,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":1956.409,"endTime":1957.059,"body":"That's been fascinating."},{"speaker":"Tom Raftery","startTime":1957.209,"endTime":1959.019,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":1957.209,"endTime":1959.019,"body":"on the podcast today."},{"speaker":"Caroline Chalmer","startTime":1959.8990000000001,"endTime":1962.339,"body":"Thank you so much for"},{"speaker":"Caroline Chalmer","startTime":1959.8990000000001,"endTime":1962.339,"body":"having me and for, for a good chat."},{"speaker":"Tom Raftery","startTime":1963.952,"endTime":1965.8220000000001,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1963.952,"endTime":1965.8220000000001,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1966.5420000000001,"endTime":1967.652,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1968.512,"endTime":1972.662,"body":"If you'd like to know more about the"},{"speaker":"Tom Raftery","startTime":1968.512,"endTime":1972.662,"body":"Climate Confident podcast, feel free to"},{"speaker":"Tom Raftery","startTime":1972.672,"endTime":1976.582,"body":"drop me an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":1976.832,"endTime":1980.3120000000001,"body":"com or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1980.882,"endTime":1984.622,"body":"If you like the show, please don't"},{"speaker":"Tom Raftery","startTime":1980.882,"endTime":1984.622,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":1984.642,"endTime":1989.122,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1984.642,"endTime":1989.122,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1989.752,"endTime":1992.712,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1989.752,"endTime":1992.712,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1992.912,"endTime":1995.442,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1992.912,"endTime":1995.442,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1996.5320000000002,"endTime":1996.982,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":1997.652,"endTime":1998.5720000000001,"body":"Catch you all next time."}]}