{"version":"1.0.0","segments":[{"speaker":"Kedar Karkare","startTime":3.578,"endTime":10.178,"body":"Increasingly social"},{"speaker":"Kedar Karkare","startTime":3.578,"endTime":10.178,"body":"impact and sustainability and values"},{"speaker":"Kedar Karkare","startTime":10.298,"endTime":12.668,"body":"are differentiators for brands, right?"},{"speaker":"Kedar Karkare","startTime":12.908,"endTime":15.608,"body":"I think as we move, especially"},{"speaker":"Kedar Karkare","startTime":12.908,"endTime":15.608,"body":"in consumer products."},{"speaker":"Kedar Karkare","startTime":16.313,"endTime":20.063,"body":"At some point, the product"},{"speaker":"Kedar Karkare","startTime":16.313,"endTime":20.063,"body":"itself becomes commoditized and"},{"speaker":"Kedar Karkare","startTime":20.063,"endTime":21.443,"body":"it's the brand that matters."},{"speaker":"Kedar Karkare","startTime":22.073,"endTime":28.643,"body":"And so brands are always looking"},{"speaker":"Kedar Karkare","startTime":22.073,"endTime":28.643,"body":"for what do my customers care about?"},{"speaker":"Kedar Karkare","startTime":29.123,"endTime":33.023,"body":"How do I compare to other brands"},{"speaker":"Kedar Karkare","startTime":29.123,"endTime":33.023,"body":"or companies in my category?"},{"speaker":"Tom Raftery","startTime":34.118,"endTime":36.188,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":34.118,"endTime":36.188,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":36.198,"endTime":37.698,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":38.018,"endTime":41.748,"body":"This is the Climate Confident"},{"speaker":"Tom Raftery","startTime":38.018,"endTime":41.748,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":41.888,"endTime":45.658,"body":"showcasing best practices in climate"},{"speaker":"Tom Raftery","startTime":41.888,"endTime":45.658,"body":"emission reductions and removals,"},{"speaker":"Tom Raftery","startTime":46.088,"endTime":48.028,"body":"and I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":48.188,"endTime":51.948,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":48.188,"endTime":51.948,"body":"podcast in your podcast app of choice"},{"speaker":"Tom Raftery","startTime":52.108,"endTime":54.468,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":55.887,"endTime":60.117,"body":"Hi everyone, welcome to episode 158"},{"speaker":"Tom Raftery","startTime":55.887,"endTime":60.117,"body":"of the Climate Confident podcast."},{"speaker":"Tom Raftery","startTime":60.577,"endTime":65.097,"body":"My name is Tom Raftery, and before we"},{"speaker":"Tom Raftery","startTime":60.577,"endTime":65.097,"body":"kick off today's show, I want to take a"},{"speaker":"Tom Raftery","startTime":65.127,"endTime":71.007,"body":"quick moment to express my gratitude to"},{"speaker":"Tom Raftery","startTime":65.127,"endTime":71.007,"body":"all of this podcast's amazing supporters."},{"speaker":"Tom Raftery","startTime":71.532,"endTime":75.492,"body":"Your support has been instrumental in"},{"speaker":"Tom Raftery","startTime":71.532,"endTime":75.492,"body":"keeping the podcast going, and I'm really"},{"speaker":"Tom Raftery","startTime":75.492,"endTime":77.462,"body":"grateful for each and every one of you."},{"speaker":"Tom Raftery","startTime":78.502,"endTime":81.902,"body":"If you're not already a supporter, I'd"},{"speaker":"Tom Raftery","startTime":78.502,"endTime":81.902,"body":"like to encourage you to consider joining"},{"speaker":"Tom Raftery","startTime":81.902,"endTime":85.352,"body":"our community of like minded individuals"},{"speaker":"Tom Raftery","startTime":81.902,"endTime":85.352,"body":"who are passionate about climate."},{"speaker":"Tom Raftery","startTime":85.852,"endTime":89.902,"body":"Supporting the podcast is easy and"},{"speaker":"Tom Raftery","startTime":85.852,"endTime":89.902,"body":"affordable, with options starting as"},{"speaker":"Tom Raftery","startTime":89.902,"endTime":91.941,"body":"low as just three euros or dollars."},{"speaker":"Tom Raftery","startTime":92.412,"endTime":95.252,"body":"That's less than the cost of a"},{"speaker":"Tom Raftery","startTime":92.412,"endTime":95.252,"body":"cup of coffee and your support"},{"speaker":"Tom Raftery","startTime":95.262,"endTime":98.452,"body":"will make a huge difference in"},{"speaker":"Tom Raftery","startTime":95.262,"endTime":98.452,"body":"keeping this show going strong."},{"speaker":"Tom Raftery","startTime":99.352,"endTime":103.392,"body":"To become a supporter, you simply click"},{"speaker":"Tom Raftery","startTime":99.352,"endTime":103.392,"body":"on the support link in the show notes"},{"speaker":"Tom Raftery","startTime":103.402,"endTime":107.092,"body":"of this or any episode or visit tinyurl."},{"speaker":"Tom Raftery","startTime":107.132,"endTime":109.412,"body":"com slash climatepod."},{"speaker":"Tom Raftery","startTime":110.372,"endTime":116.612,"body":"Now, without further ado, with"},{"speaker":"Tom Raftery","startTime":110.372,"endTime":116.612,"body":"me on the show today, Kedar."},{"speaker":"Tom Raftery","startTime":117.132,"endTime":119.152,"body":"Kedar, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":119.162,"endTime":120.742,"body":"Would you like to introduce yourself?"},{"speaker":"Kedar Karkare","startTime":121.246,"endTime":122.036,"body":"Thanks for having me, Tom."},{"speaker":"Kedar Karkare","startTime":122.246,"endTime":122.786,"body":"Yeah, sure."},{"speaker":"Kedar Karkare","startTime":123.173,"endTime":123.953,"body":"My name's Kedar."},{"speaker":"Kedar Karkare","startTime":124.433,"endTime":129.143,"body":"I am a co-founder of a company called"},{"speaker":"Kedar Karkare","startTime":124.433,"endTime":129.143,"body":"Karma Wallet, where we are really"},{"speaker":"Kedar Karkare","startTime":129.143,"endTime":133.163,"body":"trying to build a more transparent"},{"speaker":"Kedar Karkare","startTime":129.143,"endTime":133.163,"body":"and ethical financial system where"},{"speaker":"Kedar Karkare","startTime":133.163,"endTime":137.483,"body":"consumers can grow their wealth and"},{"speaker":"Kedar Karkare","startTime":133.163,"endTime":137.483,"body":"also grow the positive change they're"},{"speaker":"Kedar Karkare","startTime":137.488,"endTime":138.893,"body":"creating in the world at the same time"},{"speaker":"Tom Raftery","startTime":141.263,"endTime":141.553,"body":"Okay."},{"speaker":"Tom Raftery","startTime":142.078,"endTime":143.308,"body":"Not at all ambitious."},{"speaker":"Kedar Karkare","startTime":144.068,"endTime":146.478,"body":"I like to think big"},{"speaker":"Tom Raftery","startTime":146.478,"endTime":146.648,"body":"Tell"},{"speaker":"Tom Raftery","startTime":147.478,"endTime":148.418,"body":"Yeah, why not?"},{"speaker":"Tom Raftery","startTime":148.708,"endTime":149.668,"body":"Good for you."},{"speaker":"Tom Raftery","startTime":150.178,"endTime":153.178,"body":"Tell me Kedar give some"},{"speaker":"Tom Raftery","startTime":150.178,"endTime":153.178,"body":"background to this."},{"speaker":"Tom Raftery","startTime":153.178,"endTime":157.588,"body":"What was the kind of Damascene moment"},{"speaker":"Tom Raftery","startTime":153.178,"endTime":157.588,"body":"where you decided you needed to"},{"speaker":"Tom Raftery","startTime":157.588,"endTime":159.328,"body":"change the world's financial system?"},{"speaker":"Kedar Karkare","startTime":160.313,"endTime":162.653,"body":"Yeah, I don't, I don't know"},{"speaker":"Kedar Karkare","startTime":160.313,"endTime":162.653,"body":"if I'm gonna change sort of the bones of"},{"speaker":"Kedar Karkare","startTime":162.653,"endTime":167.843,"body":"the financial system, but certainly create"},{"speaker":"Kedar Karkare","startTime":162.653,"endTime":167.843,"body":"some, you know, better incentives for"},{"speaker":"Kedar Karkare","startTime":167.843,"endTime":169.823,"body":"people to, to use their money for good."},{"speaker":"Kedar Karkare","startTime":170.213,"endTime":172.703,"body":"But yeah, where this started is,"},{"speaker":"Kedar Karkare","startTime":170.213,"endTime":172.703,"body":"you know, I'm, I'm not really"},{"speaker":"Kedar Karkare","startTime":172.703,"endTime":174.923,"body":"a finance person by background."},{"speaker":"Kedar Karkare","startTime":175.403,"endTime":178.973,"body":"I'm actually a scientist, so I"},{"speaker":"Kedar Karkare","startTime":175.403,"endTime":178.973,"body":"have a PhD in evolutionary biology."},{"speaker":"Kedar Karkare","startTime":179.596,"endTime":180.616,"body":"Graduated from that."},{"speaker":"Kedar Karkare","startTime":180.616,"endTime":183.706,"body":"Got into the workforce, was working"},{"speaker":"Kedar Karkare","startTime":180.616,"endTime":183.706,"body":"as a data scientist, a market"},{"speaker":"Kedar Karkare","startTime":183.706,"endTime":186.196,"body":"researcher, startup investor."},{"speaker":"Kedar Karkare","startTime":187.456,"endTime":193.246,"body":"And as I was outta grad school, starting"},{"speaker":"Kedar Karkare","startTime":187.456,"endTime":193.246,"body":"to think about like the contribution"},{"speaker":"Kedar Karkare","startTime":193.246,"endTime":198.376,"body":"I'm making to society, to the world,"},{"speaker":"Kedar Karkare","startTime":193.246,"endTime":198.376,"body":"was thinking a lot about how I can"},{"speaker":"Kedar Karkare","startTime":198.376,"endTime":200.176,"body":"create a better place for everyone."},{"speaker":"Kedar Karkare","startTime":200.791,"endTime":205.051,"body":"And all, for me, sort of the conclusion"},{"speaker":"Kedar Karkare","startTime":200.791,"endTime":205.051,"body":"that I came to is that there's really two"},{"speaker":"Kedar Karkare","startTime":205.051,"endTime":207.901,"body":"ways that all of us do that primarily."},{"speaker":"Kedar Karkare","startTime":207.901,"endTime":209.881,"body":"One is through the jobs that we have."},{"speaker":"Kedar Karkare","startTime":210.241,"endTime":211.771,"body":"We spend most of our time doing that."},{"speaker":"Kedar Karkare","startTime":212.101,"endTime":215.611,"body":"And then the second one is"},{"speaker":"Kedar Karkare","startTime":212.101,"endTime":215.611,"body":"where and how we use our money."},{"speaker":"Kedar Karkare","startTime":215.821,"endTime":222.211,"body":"So what happened for me was I was"},{"speaker":"Kedar Karkare","startTime":215.821,"endTime":222.211,"body":"volunteering and recycling and composting,"},{"speaker":"Kedar Karkare","startTime":222.571,"endTime":227.101,"body":"and I just always had this feeling of"},{"speaker":"Kedar Karkare","startTime":222.571,"endTime":227.101,"body":"like, is it really doing anything right?"},{"speaker":"Kedar Karkare","startTime":228.621,"endTime":233.121,"body":"I spend money at all these different"},{"speaker":"Kedar Karkare","startTime":228.621,"endTime":233.121,"body":"businesses and corporations every year."},{"speaker":"Kedar Karkare","startTime":233.691,"endTime":238.791,"body":"And I'd like to think that I'm putting"},{"speaker":"Kedar Karkare","startTime":233.691,"endTime":238.791,"body":"it to good cause and you know, I try to"},{"speaker":"Kedar Karkare","startTime":238.821,"endTime":243.098,"body":"figure out which companies are ethical"},{"speaker":"Kedar Karkare","startTime":238.821,"endTime":243.098,"body":"or sustainable, but at the end of the"},{"speaker":"Kedar Karkare","startTime":243.103,"endTime":246.368,"body":"day it kind of feels like I click a"},{"speaker":"Kedar Karkare","startTime":243.103,"endTime":246.368,"body":"button, send my money away, and I just"},{"speaker":"Kedar Karkare","startTime":246.368,"endTime":248.018,"body":"don't really know what it's doing."},{"speaker":"Kedar Karkare","startTime":248.048,"endTime":253.964,"body":"So yeah, I, actually called up my father"},{"speaker":"Kedar Karkare","startTime":248.048,"endTime":253.964,"body":"who was a entrepreneur in the past."},{"speaker":"Kedar Karkare","startTime":254.321,"endTime":260.471,"body":"And so we co-founded this company together"},{"speaker":"Kedar Karkare","startTime":254.321,"endTime":260.471,"body":"to really help consumers understand"},{"speaker":"Kedar Karkare","startTime":260.471,"endTime":262.931,"body":"where they are putting their money."},{"speaker":"Kedar Karkare","startTime":263.528,"endTime":267.428,"body":"There's a lot of work that's been"},{"speaker":"Kedar Karkare","startTime":263.528,"endTime":267.428,"body":"done amazing work from, like, from"},{"speaker":"Kedar Karkare","startTime":267.428,"endTime":273.788,"body":"an investment perspective, but the"},{"speaker":"Kedar Karkare","startTime":267.428,"endTime":273.788,"body":"reality is that probably 95% of US"},{"speaker":"Kedar Karkare","startTime":273.788,"endTime":278.678,"body":"consumers spend just way more money"},{"speaker":"Kedar Karkare","startTime":273.788,"endTime":278.678,"body":"than they invest every year, right?"},{"speaker":"Kedar Karkare","startTime":278.678,"endTime":280.388,"body":"You have to spend your money to live."},{"speaker":"Kedar Karkare","startTime":280.898,"endTime":285.518,"body":"And so we felt like there was an"},{"speaker":"Kedar Karkare","startTime":280.898,"endTime":285.518,"body":"opportunity to show people and help people"},{"speaker":"Kedar Karkare","startTime":285.518,"endTime":290.498,"body":"support the right kinds of businesses"},{"speaker":"Kedar Karkare","startTime":285.518,"endTime":290.498,"body":"when they are spending every day."},{"speaker":"Tom Raftery","startTime":293.348,"endTime":295.633,"body":"Okay, so how do you do that?"},{"speaker":"Kedar Karkare","startTime":296.288,"endTime":296.948,"body":"Great question."},{"speaker":"Kedar Karkare","startTime":297.338,"endTime":302.528,"body":"So we spent about three years"},{"speaker":"Kedar Karkare","startTime":297.338,"endTime":302.528,"body":"just building a data platform that"},{"speaker":"Kedar Karkare","startTime":302.533,"endTime":306.908,"body":"really underlies and serves the"},{"speaker":"Kedar Karkare","startTime":302.533,"endTime":306.908,"body":"infrastructure for the financial"},{"speaker":"Kedar Karkare","startTime":306.913,"endTime":308.138,"body":"products that we're now offering."},{"speaker":"Kedar Karkare","startTime":309.518,"endTime":313.688,"body":"The data platform, what it does, it"},{"speaker":"Kedar Karkare","startTime":309.518,"endTime":313.688,"body":"was, you know, based on this realization"},{"speaker":"Kedar Karkare","startTime":313.688,"endTime":320.191,"body":"that as there's more regulations around"},{"speaker":"Kedar Karkare","startTime":313.688,"endTime":320.191,"body":"transparency for sustainability, as"},{"speaker":"Kedar Karkare","startTime":320.191,"endTime":325.051,"body":"consumers are demanding more information,"},{"speaker":"Kedar Karkare","startTime":320.191,"endTime":325.051,"body":"there are different certificates"},{"speaker":"Kedar Karkare","startTime":325.111,"endTime":329.971,"body":"and ratings agencies and nonprofits"},{"speaker":"Kedar Karkare","startTime":325.111,"endTime":329.971,"body":"and publications and news media that"},{"speaker":"Kedar Karkare","startTime":329.971,"endTime":335.371,"body":"are starting to cover and publish"},{"speaker":"Kedar Karkare","startTime":329.971,"endTime":335.371,"body":"some data around what are the brands"},{"speaker":"Kedar Karkare","startTime":335.371,"endTime":337.291,"body":"that we buy from doing out there."},{"speaker":"Kedar Karkare","startTime":338.401,"endTime":340.171,"body":"But it was all really disparate."},{"speaker":"Kedar Karkare","startTime":340.171,"endTime":342.571,"body":"It was not aggregated."},{"speaker":"Kedar Karkare","startTime":342.571,"endTime":347.161,"body":"It was hard as a consumer to figure"},{"speaker":"Kedar Karkare","startTime":342.571,"endTime":347.161,"body":"out what a given company was doing"},{"speaker":"Kedar Karkare","startTime":347.161,"endTime":350.251,"body":"when it came to sort of the social side"},{"speaker":"Kedar Karkare","startTime":347.161,"endTime":350.251,"body":"of things or the environmental side."},{"speaker":"Kedar Karkare","startTime":350.611,"endTime":354.391,"body":"So what we did is we spent a few"},{"speaker":"Kedar Karkare","startTime":350.611,"endTime":354.391,"body":"years just collecting all of that"},{"speaker":"Kedar Karkare","startTime":354.391,"endTime":357.361,"body":"data, aggregating it, synthesizing it."},{"speaker":"Kedar Karkare","startTime":357.721,"endTime":363.601,"body":"We map it to a framework provided by the"},{"speaker":"Kedar Karkare","startTime":357.721,"endTime":363.601,"body":"United Nations to provide some consistency"},{"speaker":"Kedar Karkare","startTime":363.601,"endTime":369.091,"body":"about how do we think about whether"},{"speaker":"Kedar Karkare","startTime":363.601,"endTime":369.091,"body":"brands are, are good or bad ultimately."},{"speaker":"Kedar Karkare","startTime":370.288,"endTime":374.878,"body":"So we now track almost 20,000"},{"speaker":"Kedar Karkare","startTime":370.288,"endTime":374.878,"body":"different consumer brands."},{"speaker":"Kedar Karkare","startTime":375.658,"endTime":380.338,"body":"We have, you know, millions of sort of"},{"speaker":"Kedar Karkare","startTime":375.658,"endTime":380.338,"body":"real time monthly data points on those"},{"speaker":"Kedar Karkare","startTime":380.338,"endTime":382.708,"body":"brands that we provide to consumers."},{"speaker":"Kedar Karkare","startTime":382.948,"endTime":384.208,"body":"And all that data's free."},{"speaker":"Kedar Karkare","startTime":384.328,"endTime":387.148,"body":"So we're never going to"},{"speaker":"Kedar Karkare","startTime":384.328,"endTime":387.148,"body":"charge consumers for that."},{"speaker":"Kedar Karkare","startTime":387.148,"endTime":391.144,"body":"It's, we feel like it's a right"},{"speaker":"Kedar Karkare","startTime":387.148,"endTime":391.144,"body":"that we, that we should have as."},{"speaker":"Kedar Karkare","startTime":391.669,"endTime":396.559,"body":"There's people spending in this"},{"speaker":"Kedar Karkare","startTime":391.669,"endTime":396.559,"body":"economy, and ultimately what that data"},{"speaker":"Kedar Karkare","startTime":396.559,"endTime":400.399,"body":"allows us to do is that when you use"},{"speaker":"Kedar Karkare","startTime":396.559,"endTime":400.399,"body":"one of our financial products, when"},{"speaker":"Kedar Karkare","startTime":400.399,"endTime":405.409,"body":"you make a purchase, we can then show"},{"speaker":"Kedar Karkare","startTime":400.399,"endTime":405.409,"body":"you what is the real world impact"},{"speaker":"Kedar Karkare","startTime":405.414,"endTime":406.639,"body":"of the money that you just spent."},{"speaker":"Tom Raftery","startTime":409.504,"endTime":409.794,"body":"Okay."},{"speaker":"Tom Raftery","startTime":412.029,"endTime":414.344,"body":"A lot to unpack there, I guess."},{"speaker":"Tom Raftery","startTime":415.164,"endTime":420.774,"body":"The first question I would have is, what"},{"speaker":"Tom Raftery","startTime":415.164,"endTime":420.774,"body":"kind of data points are you tracking?"},{"speaker":"Tom Raftery","startTime":420.774,"endTime":425.124,"body":"Because, you know, the, the, the"},{"speaker":"Tom Raftery","startTime":420.774,"endTime":425.124,"body":"sustainability space, the ESG space,"},{"speaker":"Tom Raftery","startTime":425.124,"endTime":431.574,"body":"it's quite broad, so it covers everything"},{"speaker":"Tom Raftery","startTime":425.124,"endTime":431.574,"body":"from forced labor through to, and you"},{"speaker":"Tom Raftery","startTime":431.574,"endTime":437.664,"body":"mentioned the UN SDGs, so things like"},{"speaker":"Tom Raftery","startTime":431.574,"endTime":437.664,"body":"clean water use, energy, clean energy,"},{"speaker":"Tom Raftery","startTime":437.664,"endTime":438.624,"body":"et cetera, et cetera, et cetera."},{"speaker":"Tom Raftery","startTime":439.074,"endTime":442.554,"body":"What, what data points are"},{"speaker":"Tom Raftery","startTime":439.074,"endTime":442.554,"body":"you tracking per company?"},{"speaker":"Kedar Karkare","startTime":443.839,"endTime":448.579,"body":"It's a great question that"},{"speaker":"Kedar Karkare","startTime":443.839,"endTime":448.579,"body":"could probably be its entirely own podcast"},{"speaker":"Kedar Karkare","startTime":448.579,"endTime":451.159,"body":"with our data and data science team."},{"speaker":"Kedar Karkare","startTime":451.159,"endTime":456.169,"body":"But at a high level, what we really feel,"},{"speaker":"Kedar Karkare","startTime":451.159,"endTime":456.169,"body":"you know, there's been a lot of focus"},{"speaker":"Kedar Karkare","startTime":456.169,"endTime":459.349,"body":"on environmental impact, rightly so."},{"speaker":"Kedar Karkare","startTime":459.799,"endTime":466.474,"body":"What we feel like is that as humans"},{"speaker":"Kedar Karkare","startTime":459.799,"endTime":466.474,"body":"in this, this world and this economy"},{"speaker":"Kedar Karkare","startTime":466.474,"endTime":471.388,"body":"that we live in, people care about"},{"speaker":"Kedar Karkare","startTime":466.474,"endTime":471.388,"body":"social issues and environmental"},{"speaker":"Kedar Karkare","startTime":471.388,"endTime":475.558,"body":"issues, and so we try to provide"},{"speaker":"Kedar Karkare","startTime":471.388,"endTime":475.558,"body":"more of a holistic view across those."},{"speaker":"Kedar Karkare","startTime":476.568,"endTime":481.784,"body":"You know, on the environmental side,"},{"speaker":"Kedar Karkare","startTime":476.568,"endTime":481.784,"body":"we track things like plastic usage."},{"speaker":"Kedar Karkare","startTime":481.964,"endTime":486.018,"body":"We track carbon emissions,"},{"speaker":"Kedar Karkare","startTime":481.964,"endTime":486.018,"body":"water usage, waste creation."},{"speaker":"Kedar Karkare","startTime":486.618,"endTime":490.983,"body":"On the social side of things, we"},{"speaker":"Kedar Karkare","startTime":486.618,"endTime":490.983,"body":"track things like fair pay, ethical"},{"speaker":"Kedar Karkare","startTime":490.983,"endTime":495.423,"body":"supply chains, we track if it's a"},{"speaker":"Kedar Karkare","startTime":490.983,"endTime":495.423,"body":"women owned or minority owned company."},{"speaker":"Kedar Karkare","startTime":496.053,"endTime":499.503,"body":"So those are just a really small subset"},{"speaker":"Kedar Karkare","startTime":496.053,"endTime":499.503,"body":"of the data points that we track."},{"speaker":"Kedar Karkare","startTime":499.508,"endTime":504.176,"body":"I think, you know, at this point we"},{"speaker":"Kedar Karkare","startTime":499.508,"endTime":504.176,"body":"integrate about 40 different data"},{"speaker":"Kedar Karkare","startTime":504.176,"endTime":508.676,"body":"sources and so that's, you know,"},{"speaker":"Kedar Karkare","startTime":504.176,"endTime":508.676,"body":"millions of different data points."},{"speaker":"Tom Raftery","startTime":510.871,"endTime":511.291,"body":"Okay."},{"speaker":"Tom Raftery","startTime":511.291,"endTime":518.551,"body":"And I assume those data points aren't"},{"speaker":"Tom Raftery","startTime":511.291,"endTime":518.551,"body":"things like the annual CSR report,"},{"speaker":"Tom Raftery","startTime":518.556,"endTime":522.061,"body":"which came out in A PDF, which has, you"},{"speaker":"Tom Raftery","startTime":518.556,"endTime":522.061,"body":"know, which refers to the year before"},{"speaker":"Tom Raftery","startTime":523.081,"endTime":526.981,"body":"I, I'm, I'm hoping it's a little bit"},{"speaker":"Tom Raftery","startTime":523.081,"endTime":526.981,"body":"more real time and up to date than that."},{"speaker":"Kedar Karkare","startTime":527.501,"endTime":530.231,"body":"Yeah, so there's, there's"},{"speaker":"Kedar Karkare","startTime":527.501,"endTime":530.231,"body":"sort of three different ways that we"},{"speaker":"Kedar Karkare","startTime":530.231,"endTime":532.301,"body":"collect data and, and show it to people."},{"speaker":"Kedar Karkare","startTime":532.744,"endTime":535.984,"body":"One of them is a bit"},{"speaker":"Kedar Karkare","startTime":532.744,"endTime":535.984,"body":"of a lagging indicator."},{"speaker":"Kedar Karkare","startTime":536.539,"endTime":541.939,"body":"Which comes from certificates, ratings,"},{"speaker":"Kedar Karkare","startTime":536.539,"endTime":541.939,"body":"agencies, sustainability reports."},{"speaker":"Kedar Karkare","startTime":542.389,"endTime":547.429,"body":"I think it's, it's hard to do truly"},{"speaker":"Kedar Karkare","startTime":542.389,"endTime":547.429,"body":"real time data because companies"},{"speaker":"Kedar Karkare","startTime":547.434,"endTime":548.689,"body":"aren't reporting in real time."},{"speaker":"Kedar Karkare","startTime":549.379,"endTime":554.119,"body":"That being said, what we also do in"},{"speaker":"Kedar Karkare","startTime":549.379,"endTime":554.119,"body":"order to provide some of that real time"},{"speaker":"Kedar Karkare","startTime":554.269,"endTime":560.089,"body":"information is that we use some of the"},{"speaker":"Kedar Karkare","startTime":554.269,"endTime":560.089,"body":"new AI technology to go out and find real"},{"speaker":"Kedar Karkare","startTime":560.089,"endTime":566.824,"body":"time news articles, press releases, et"},{"speaker":"Kedar Karkare","startTime":560.089,"endTime":566.824,"body":"cetera, about these topics for companies."},{"speaker":"Kedar Karkare","startTime":567.244,"endTime":570.514,"body":"And then we pull out the meaningful"},{"speaker":"Kedar Karkare","startTime":567.244,"endTime":570.514,"body":"data and information and then"},{"speaker":"Kedar Karkare","startTime":570.514,"endTime":571.624,"body":"we show that to the consumer."},{"speaker":"Kedar Karkare","startTime":572.074,"endTime":576.754,"body":"And then lastly, we also work directly"},{"speaker":"Kedar Karkare","startTime":572.074,"endTime":576.754,"body":"with companies because unless you're"},{"speaker":"Kedar Karkare","startTime":576.754,"endTime":583.464,"body":"a publicly traded large corporation,"},{"speaker":"Kedar Karkare","startTime":576.754,"endTime":583.464,"body":"it's highly unlikely that all of"},{"speaker":"Kedar Karkare","startTime":583.464,"endTime":585.204,"body":"the data is going to be out there."},{"speaker":"Kedar Karkare","startTime":585.744,"endTime":588.804,"body":"And so we basically work directly with"},{"speaker":"Kedar Karkare","startTime":585.744,"endTime":588.804,"body":"companies to help fill in some of the"},{"speaker":"Kedar Karkare","startTime":588.804,"endTime":592.914,"body":"gaps and make sure that consumers are"},{"speaker":"Kedar Karkare","startTime":588.804,"endTime":592.914,"body":"seeing the whole picture instead of"},{"speaker":"Kedar Karkare","startTime":592.914,"endTime":594.564,"body":"just what they, what's available online?"},{"speaker":"Tom Raftery","startTime":595.754,"endTime":596.174,"body":"Okay."},{"speaker":"Tom Raftery","startTime":596.204,"endTime":602.164,"body":"And how then would I as a consumer"},{"speaker":"Tom Raftery","startTime":596.204,"endTime":602.164,"body":"come across that information?"},{"speaker":"Kedar Karkare","startTime":602.834,"endTime":604.484,"body":"Yeah, so"},{"speaker":"Kedar Karkare","startTime":602.834,"endTime":604.484,"body":"there's really two ways."},{"speaker":"Kedar Karkare","startTime":604.484,"endTime":608.411,"body":"One would be you know, you find out"},{"speaker":"Kedar Karkare","startTime":604.484,"endTime":608.411,"body":"about our website through something"},{"speaker":"Kedar Karkare","startTime":608.411,"endTime":612.784,"body":"you're reading, through one of"},{"speaker":"Kedar Karkare","startTime":608.411,"endTime":612.784,"body":"our partners, and you can go to."},{"speaker":"Tom Raftery","startTime":613.029,"endTime":614.289,"body":"listening to a podcast."},{"speaker":"Kedar Karkare","startTime":614.479,"endTime":615.079,"body":"exactly."},{"speaker":"Kedar Karkare","startTime":615.259,"endTime":617.179,"body":"You can go to Karma wallet.io."},{"speaker":"Kedar Karkare","startTime":617.719,"endTime":620.359,"body":"You can, there's a button that"},{"speaker":"Kedar Karkare","startTime":617.719,"endTime":620.359,"body":"I think it says browse and"},{"speaker":"Kedar Karkare","startTime":620.364,"endTime":622.039,"body":"compare or browse and research."},{"speaker":"Kedar Karkare","startTime":622.044,"endTime":627.766,"body":"You can go through those, I think 18,000"},{"speaker":"Kedar Karkare","startTime":622.044,"endTime":627.766,"body":"something companies and look at the, the"},{"speaker":"Kedar Karkare","startTime":627.766,"endTime":630.549,"body":"ratings and, and reports that we create."},{"speaker":"Kedar Karkare","startTime":631.089,"endTime":634.299,"body":"The second way, which I think is really"},{"speaker":"Kedar Karkare","startTime":631.089,"endTime":634.299,"body":"the future of what we're building, is"},{"speaker":"Kedar Karkare","startTime":634.299,"endTime":638.724,"body":"that we are building our own financial"},{"speaker":"Kedar Karkare","startTime":634.299,"endTime":638.724,"body":"products and we're also integrating"},{"speaker":"Kedar Karkare","startTime":638.724,"endTime":643.434,"body":"with other financial institutions so"},{"speaker":"Kedar Karkare","startTime":638.724,"endTime":643.434,"body":"that you don't have to go to another,"},{"speaker":"Kedar Karkare","startTime":643.604,"endTime":648.014,"body":"yet another website to go do your"},{"speaker":"Kedar Karkare","startTime":643.604,"endTime":648.014,"body":"research before you make a purchase."},{"speaker":"Kedar Karkare","startTime":648.074,"endTime":651.374,"body":"It's actually integrated"},{"speaker":"Kedar Karkare","startTime":648.074,"endTime":651.374,"body":"into your financial activity."},{"speaker":"Kedar Karkare","startTime":651.379,"endTime":658.484,"body":"So we see a future where your finances"},{"speaker":"Kedar Karkare","startTime":651.379,"endTime":658.484,"body":"are more than just about your own"},{"speaker":"Kedar Karkare","startTime":658.484,"endTime":661.604,"body":"money, but they're also about the"},{"speaker":"Kedar Karkare","startTime":658.484,"endTime":661.604,"body":"change you're creating in the world."},{"speaker":"Kedar Karkare","startTime":661.604,"endTime":666.224,"body":"So when you make a purchase"},{"speaker":"Kedar Karkare","startTime":661.604,"endTime":666.224,"body":"from say, Nike, you'll see here"},{"speaker":"Kedar Karkare","startTime":666.224,"endTime":667.574,"body":"are the values they support."},{"speaker":"Kedar Karkare","startTime":667.604,"endTime":670.364,"body":"Here's their rating, here's the"},{"speaker":"Kedar Karkare","startTime":667.604,"endTime":670.364,"body":"recent news about what they're doing"},{"speaker":"Kedar Karkare","startTime":670.364,"endTime":673.574,"body":"in the world to help you make an"},{"speaker":"Kedar Karkare","startTime":670.364,"endTime":673.574,"body":"educated decision about do I want"},{"speaker":"Kedar Karkare","startTime":673.579,"endTime":675.254,"body":"to continue supporting this company?"},{"speaker":"Kedar Karkare","startTime":675.259,"endTime":677.919,"body":"Or are, is there an alternative"},{"speaker":"Kedar Karkare","startTime":675.259,"endTime":677.919,"body":"that I'd like to look for?"},{"speaker":"Tom Raftery","startTime":680.089,"endTime":685.999,"body":"Okay, and does that"},{"speaker":"Tom Raftery","startTime":680.089,"endTime":685.999,"body":"information come to me before I make"},{"speaker":"Tom Raftery","startTime":685.999,"endTime":689.329,"body":"the purchasing decision, or once"},{"speaker":"Tom Raftery","startTime":685.999,"endTime":689.329,"body":"I've made the purchasing decision?"},{"speaker":"Kedar Karkare","startTime":690.203,"endTime":691.973,"body":"Yeah, so"},{"speaker":"Kedar Karkare","startTime":690.203,"endTime":691.973,"body":"it's a good question."},{"speaker":"Kedar Karkare","startTime":692.643,"endTime":696.393,"body":"The way we are approaching it"},{"speaker":"Kedar Karkare","startTime":692.643,"endTime":696.393,"body":"currently is that it's primarily"},{"speaker":"Kedar Karkare","startTime":696.398,"endTime":697.893,"body":"after the purchasing decision."},{"speaker":"Kedar Karkare","startTime":698.463,"endTime":701.553,"body":"Obviously the information is"},{"speaker":"Kedar Karkare","startTime":698.463,"endTime":701.553,"body":"there and available for consumers"},{"speaker":"Kedar Karkare","startTime":701.553,"endTime":703.893,"body":"to find prior to a purchase."},{"speaker":"Kedar Karkare","startTime":704.586,"endTime":708.156,"body":"What we've found in our data, you know,"},{"speaker":"Kedar Karkare","startTime":704.586,"endTime":708.156,"body":"there's, there's a ton of amazing,"},{"speaker":"Kedar Karkare","startTime":709.113,"endTime":713.973,"body":"amazing research out there about"},{"speaker":"Kedar Karkare","startTime":709.113,"endTime":713.973,"body":"how to use sort of sustainability or"},{"speaker":"Kedar Karkare","startTime":713.978,"endTime":718.023,"body":"impact data to help drive purchases."},{"speaker":"Kedar Karkare","startTime":718.323,"endTime":723.333,"body":"But what we found is that, you know, I"},{"speaker":"Kedar Karkare","startTime":718.323,"endTime":723.333,"body":"think most of us can relate, sometimes"},{"speaker":"Kedar Karkare","startTime":723.333,"endTime":724.743,"body":"when you need something, you just need it."},{"speaker":"Kedar Karkare","startTime":724.833,"endTime":727.173,"body":"And you go to Amazon and you"},{"speaker":"Kedar Karkare","startTime":724.833,"endTime":727.173,"body":"buy it, and you get it in a"},{"speaker":"Kedar Karkare","startTime":727.173,"endTime":729.423,"body":"day because, you know, life."},{"speaker":"Kedar Karkare","startTime":730.149,"endTime":734.469,"body":"That we, so we found that some of"},{"speaker":"Kedar Karkare","startTime":730.149,"endTime":734.469,"body":"this data actually has a much bigger"},{"speaker":"Kedar Karkare","startTime":735.339,"endTime":741.669,"body":"drive or effect on loyalty to a brand"},{"speaker":"Kedar Karkare","startTime":735.339,"endTime":741.669,"body":"than it does in the first purchase."},{"speaker":"Kedar Karkare","startTime":741.969,"endTime":746.589,"body":"So that's sort of our approach is, you"},{"speaker":"Kedar Karkare","startTime":741.969,"endTime":746.589,"body":"know, we'd like to integrate prior to"},{"speaker":"Kedar Karkare","startTime":746.589,"endTime":750.639,"body":"a purchase down the road, working with"},{"speaker":"Kedar Karkare","startTime":746.589,"endTime":750.639,"body":"brands to show the data on their site,"},{"speaker":"Kedar Karkare","startTime":750.939,"endTime":753.519,"body":"on the cart, on the checkout page."},{"speaker":"Kedar Karkare","startTime":754.503,"endTime":757.803,"body":"At this point we're looking"},{"speaker":"Kedar Karkare","startTime":754.503,"endTime":757.803,"body":"at mostly post-purchase."},{"speaker":"Tom Raftery","startTime":759.773,"endTime":760.063,"body":"Okay."},{"speaker":"Tom Raftery","startTime":760.723,"endTime":760.943,"body":"And."},{"speaker":"Tom Raftery","startTime":761.633,"endTime":763.913,"body":"You mentioned financial products."},{"speaker":"Tom Raftery","startTime":763.913,"endTime":766.038,"body":"What are the financial"},{"speaker":"Tom Raftery","startTime":763.913,"endTime":766.038,"body":"products that you have?"},{"speaker":"Kedar Karkare","startTime":766.278,"endTime":771.808,"body":"Yeah, so we are launching"},{"speaker":"Kedar Karkare","startTime":766.278,"endTime":771.808,"body":"our first financial product, this quarter."},{"speaker":"Kedar Karkare","startTime":772.138,"endTime":774.358,"body":"So it should come out"},{"speaker":"Kedar Karkare","startTime":772.138,"endTime":774.358,"body":"towards the end of Q1."},{"speaker":"Kedar Karkare","startTime":775.288,"endTime":779.188,"body":"And it is a debit card, so"},{"speaker":"Kedar Karkare","startTime":775.288,"endTime":779.188,"body":"it's a technically a prepaid"},{"speaker":"Kedar Karkare","startTime":779.188,"endTime":780.448,"body":"reloadable debit card."},{"speaker":"Kedar Karkare","startTime":780.988,"endTime":783.898,"body":"What that means is that we"},{"speaker":"Kedar Karkare","startTime":780.988,"endTime":783.898,"body":"ourselves are not a bank."},{"speaker":"Kedar Karkare","startTime":784.288,"endTime":787.318,"body":"All you have to do is essentially"},{"speaker":"Kedar Karkare","startTime":784.288,"endTime":787.318,"body":"transfer money from your existing"},{"speaker":"Kedar Karkare","startTime":787.318,"endTime":791.128,"body":"bank onto the card, and then you can"},{"speaker":"Kedar Karkare","startTime":787.318,"endTime":791.128,"body":"spend it just like any other debit"},{"speaker":"Kedar Karkare","startTime":791.128,"endTime":792.868,"body":"card anywhere that Visa has accepted."},{"speaker":"Kedar Karkare","startTime":793.288,"endTime":796.528,"body":"And as you make those purchases,"},{"speaker":"Kedar Karkare","startTime":793.288,"endTime":796.528,"body":"you'll see here's sort of"},{"speaker":"Kedar Karkare","startTime":796.528,"endTime":797.908,"body":"the impact of each purchase."},{"speaker":"Kedar Karkare","startTime":797.908,"endTime":801.418,"body":"Here's my cumulative"},{"speaker":"Kedar Karkare","startTime":797.908,"endTime":801.418,"body":"positive change I'm creating."},{"speaker":"Kedar Karkare","startTime":801.958,"endTime":807.568,"body":"And you know, we understand that at the"},{"speaker":"Kedar Karkare","startTime":801.958,"endTime":807.568,"body":"end of the day, it's important to create"},{"speaker":"Kedar Karkare","startTime":807.568,"endTime":811.078,"body":"a financial benefit for our members."},{"speaker":"Kedar Karkare","startTime":811.078,"endTime":818.988,"body":"So we actually work directly with, with"},{"speaker":"Kedar Karkare","startTime":811.078,"endTime":818.988,"body":"ethical and sustainable brands to provide"},{"speaker":"Kedar Karkare","startTime":819.228,"endTime":824.628,"body":"unique and exclusive incentives and offers"},{"speaker":"Kedar Karkare","startTime":819.228,"endTime":824.628,"body":"for our members to make those purchases."},{"speaker":"Kedar Karkare","startTime":824.628,"endTime":827.898,"body":"So you can earn up to 20% cash"},{"speaker":"Kedar Karkare","startTime":824.628,"endTime":827.898,"body":"back when you use the debit card."},{"speaker":"Kedar Karkare","startTime":828.708,"endTime":831.468,"body":"And then down the line we'll have"},{"speaker":"Kedar Karkare","startTime":828.708,"endTime":831.468,"body":"a point system, we'll have rewards."},{"speaker":"Kedar Karkare","startTime":832.098,"endTime":833.418,"body":"So that's our first product."},{"speaker":"Kedar Karkare","startTime":834.208,"endTime":839.049,"body":"It does, it doesn't require"},{"speaker":"Kedar Karkare","startTime":834.208,"endTime":839.049,"body":"any credit check or any, you"},{"speaker":"Kedar Karkare","startTime":839.049,"endTime":840.399,"body":"know, any new bank account."},{"speaker":"Kedar Karkare","startTime":840.999,"endTime":843.849,"body":"And so in a way, I think it's actually"},{"speaker":"Kedar Karkare","startTime":840.999,"endTime":843.849,"body":"a really great product for us to"},{"speaker":"Kedar Karkare","startTime":843.849,"endTime":848.169,"body":"start with because not only does it"},{"speaker":"Kedar Karkare","startTime":843.849,"endTime":848.169,"body":"help consumers see the change they're"},{"speaker":"Kedar Karkare","startTime":848.169,"endTime":852.429,"body":"creating, but it actually creates some"},{"speaker":"Kedar Karkare","startTime":848.169,"endTime":852.429,"body":"more equity for people that want to"},{"speaker":"Kedar Karkare","startTime":852.429,"endTime":856.629,"body":"make a difference, but maybe can't get"},{"speaker":"Kedar Karkare","startTime":852.429,"endTime":856.629,"body":"a new credit card or a new bank account."},{"speaker":"Kedar Karkare","startTime":856.989,"endTime":859.389,"body":"They can easily sign up for our"},{"speaker":"Kedar Karkare","startTime":856.989,"endTime":859.389,"body":"card, just transfer money onto"},{"speaker":"Kedar Karkare","startTime":859.389,"endTime":860.529,"body":"it from wherever they have it."},{"speaker":"Kedar Karkare","startTime":861.159,"endTime":864.834,"body":"And then down the line we'll offer other"},{"speaker":"Kedar Karkare","startTime":861.159,"endTime":864.834,"body":"financial products, you know, credit"},{"speaker":"Kedar Karkare","startTime":864.834,"endTime":867.429,"body":"cards, investment accounts, et cetera."},{"speaker":"Tom Raftery","startTime":869.569,"endTime":870.019,"body":"Okay."},{"speaker":"Tom Raftery","startTime":870.409,"endTime":872.119,"body":"And you mentioned cash back."},{"speaker":"Tom Raftery","startTime":872.119,"endTime":873.049,"body":"How does that work?"},{"speaker":"Kedar Karkare","startTime":873.714,"endTime":877.524,"body":"Yeah, so basically"},{"speaker":"Kedar Karkare","startTime":873.714,"endTime":877.524,"body":"what we feel like is unique about"},{"speaker":"Kedar Karkare","startTime":877.894,"endTime":883.824,"body":"Karma Wallet is that the people that"},{"speaker":"Kedar Karkare","startTime":877.894,"endTime":883.824,"body":"sign up are inherently individuals"},{"speaker":"Kedar Karkare","startTime":883.824,"endTime":886.224,"body":"that care about certain values."},{"speaker":"Kedar Karkare","startTime":886.229,"endTime":889.704,"body":"So everyone has their own, you"},{"speaker":"Kedar Karkare","startTime":886.229,"endTime":889.704,"body":"know, background and identity and,"},{"speaker":"Kedar Karkare","startTime":890.154,"endTime":892.014,"body":"and unique things they care about."},{"speaker":"Kedar Karkare","startTime":892.464,"endTime":897.144,"body":"But we ask people what those are when"},{"speaker":"Kedar Karkare","startTime":892.464,"endTime":897.144,"body":"they sign up, we can see what those are"},{"speaker":"Kedar Karkare","startTime":897.144,"endTime":898.764,"body":"based on the purchases they're making."},{"speaker":"Kedar Karkare","startTime":899.124,"endTime":903.024,"body":"And then on the other side, we"},{"speaker":"Kedar Karkare","startTime":899.124,"endTime":903.024,"body":"have brands that are looking for"},{"speaker":"Kedar Karkare","startTime":903.024,"endTime":904.764,"body":"consumers that share their values."},{"speaker":"Kedar Karkare","startTime":904.769,"endTime":906.684,"body":"And so we're able to make that connection."},{"speaker":"Kedar Karkare","startTime":907.314,"endTime":913.974,"body":"And essentially then the brand offers"},{"speaker":"Kedar Karkare","startTime":907.314,"endTime":913.974,"body":"some percentage cash back as a deal"},{"speaker":"Kedar Karkare","startTime":914.334,"endTime":918.178,"body":"for the consumer to provide some"},{"speaker":"Kedar Karkare","startTime":914.334,"endTime":918.178,"body":"incentive, to go ahead and make that"},{"speaker":"Kedar Karkare","startTime":918.178,"endTime":919.528,"body":"purchase and make that connection."},{"speaker":"Tom Raftery","startTime":922.233,"endTime":922.523,"body":"Okay."},{"speaker":"Tom Raftery","startTime":922.848,"endTime":923.208,"body":"Okay."},{"speaker":"Tom Raftery","startTime":923.928,"endTime":926.808,"body":"And what kind of."},{"speaker":"Tom Raftery","startTime":928.203,"endTime":932.943,"body":"Because you, you mentioned scoring"},{"speaker":"Tom Raftery","startTime":928.203,"endTime":932.943,"body":"on the website, for example, and I"},{"speaker":"Tom Raftery","startTime":932.943,"endTime":938.833,"body":"assume it'll be the same on your kind"},{"speaker":"Tom Raftery","startTime":932.943,"endTime":938.833,"body":"of balance that you get on your card."},{"speaker":"Tom Raftery","startTime":938.863,"endTime":941.893,"body":"I assume there'll be an app on your"},{"speaker":"Tom Raftery","startTime":938.863,"endTime":941.893,"body":"phone or something that you'll be able"},{"speaker":"Tom Raftery","startTime":941.898,"endTime":945.013,"body":"to track your purchases and see, I've"},{"speaker":"Tom Raftery","startTime":941.898,"endTime":945.013,"body":"been doing really well this month, or"},{"speaker":"Tom Raftery","startTime":945.013,"endTime":950.398,"body":"really poorly this month, but what kind of"},{"speaker":"Tom Raftery","startTime":945.013,"endTime":950.398,"body":"scoring system do you have for companies?"},{"speaker":"Tom Raftery","startTime":950.398,"endTime":952.318,"body":"Is it like a zero to 100?"},{"speaker":"Tom Raftery","startTime":952.318,"endTime":954.988,"body":"Is it like, these companies"},{"speaker":"Tom Raftery","startTime":952.318,"endTime":954.988,"body":"are absolutely terrible?"},{"speaker":"Tom Raftery","startTime":954.988,"endTime":957.268,"body":"What were you doing spending"},{"speaker":"Tom Raftery","startTime":954.988,"endTime":957.268,"body":"your money with them?"},{"speaker":"Tom Raftery","startTime":957.508,"endTime":958.768,"body":"These companies are awesome."},{"speaker":"Tom Raftery","startTime":958.768,"endTime":961.524,"body":"You know, where, where is"},{"speaker":"Tom Raftery","startTime":958.768,"endTime":961.524,"body":"it on that kind of scale?"},{"speaker":"Kedar Karkare","startTime":961.564,"endTime":962.854,"body":"Yeah,"},{"speaker":"Kedar Karkare","startTime":961.564,"endTime":962.854,"body":"that's a great question."},{"speaker":"Kedar Karkare","startTime":962.859,"endTime":964.204,"body":"We spend a lot of time thinking about it."},{"speaker":"Kedar Karkare","startTime":964.204,"endTime":967.654,"body":"We actually have a number of"},{"speaker":"Kedar Karkare","startTime":964.204,"endTime":967.654,"body":"different ways that we show sort"},{"speaker":"Kedar Karkare","startTime":967.654,"endTime":969.094,"body":"of like a scoring or a rating."},{"speaker":"Kedar Karkare","startTime":969.898,"endTime":974.158,"body":"One of them is just a pure numerical"},{"speaker":"Kedar Karkare","startTime":969.898,"endTime":974.158,"body":"scale, so it goes from negative 16 to 16."},{"speaker":"Kedar Karkare","startTime":974.578,"endTime":978.418,"body":"The reason it's 16 is because there"},{"speaker":"Kedar Karkare","startTime":974.578,"endTime":978.418,"body":"are 17 United Nations sustainable"},{"speaker":"Kedar Karkare","startTime":978.418,"endTime":983.398,"body":"development goals, one of which is"},{"speaker":"Kedar Karkare","startTime":978.418,"endTime":983.398,"body":"really only applicable to to governments."},{"speaker":"Kedar Karkare","startTime":983.668,"endTime":987.208,"body":"So we take the remaining 16 and that's"},{"speaker":"Kedar Karkare","startTime":983.668,"endTime":987.208,"body":"how we score based on the data we have."},{"speaker":"Kedar Karkare","startTime":987.868,"endTime":992.578,"body":"In addition to that numerical scale,"},{"speaker":"Kedar Karkare","startTime":987.868,"endTime":992.578,"body":"we also think it's important to show"},{"speaker":"Kedar Karkare","startTime":993.178,"endTime":995.248,"body":"what values does a company support."},{"speaker":"Kedar Karkare","startTime":995.458,"endTime":999.088,"body":"I think increasingly consumers"},{"speaker":"Kedar Karkare","startTime":995.458,"endTime":999.088,"body":"are aware that, you know"},{"speaker":"Kedar Karkare","startTime":999.643,"endTime":1001.083,"body":"companies are made up of humans."},{"speaker":"Kedar Karkare","startTime":1001.113,"endTime":1002.403,"body":"Humans are not perfect."},{"speaker":"Kedar Karkare","startTime":1002.403,"endTime":1006.903,"body":"But if we can understand the values"},{"speaker":"Kedar Karkare","startTime":1002.403,"endTime":1006.903,"body":"that a company stands for, then we"},{"speaker":"Kedar Karkare","startTime":1006.903,"endTime":1009.573,"body":"can have some belief and trust that"},{"speaker":"Kedar Karkare","startTime":1006.903,"endTime":1009.573,"body":"that's what they're working towards."},{"speaker":"Kedar Karkare","startTime":1010.053,"endTime":1015.649,"body":"So I think we have, about 30 or"},{"speaker":"Kedar Karkare","startTime":1010.053,"endTime":1015.649,"body":"35 different values that we track."},{"speaker":"Kedar Karkare","startTime":1015.654,"endTime":1023.144,"body":"So that would be things like fair"},{"speaker":"Kedar Karkare","startTime":1015.654,"endTime":1023.144,"body":"pay, women owned, plastic neutral,"},{"speaker":"Kedar Karkare","startTime":1024.458,"endTime":1026.798,"body":"forest friendly values like that."},{"speaker":"Kedar Karkare","startTime":1028.598,"endTime":1029.498,"body":"That's one way."},{"speaker":"Kedar Karkare","startTime":1030.038,"endTime":1034.208,"body":"And then the last way would be some"},{"speaker":"Kedar Karkare","startTime":1030.038,"endTime":1034.208,"body":"of the AI work that I talked about is"},{"speaker":"Kedar Karkare","startTime":1034.208,"endTime":1040.928,"body":"that we pull essentially snippets from"},{"speaker":"Kedar Karkare","startTime":1034.208,"endTime":1040.928,"body":"what's available online and we make them"},{"speaker":"Kedar Karkare","startTime":1040.928,"endTime":1044.828,"body":"really easy to read and understand, and"},{"speaker":"Kedar Karkare","startTime":1040.928,"endTime":1044.828,"body":"we show the consumer, if you just wanna"},{"speaker":"Kedar Karkare","startTime":1044.833,"endTime":1048.848,"body":"snapshot of what this company's doing"},{"speaker":"Kedar Karkare","startTime":1044.833,"endTime":1048.848,"body":"in a certain category, let's say waste"},{"speaker":"Kedar Karkare","startTime":1048.848,"endTime":1051.038,"body":"creation, this is what they're doing."},{"speaker":"Kedar Karkare","startTime":1052.104,"endTime":1056.604,"body":"When it comes to saying, you know,"},{"speaker":"Kedar Karkare","startTime":1052.104,"endTime":1056.604,"body":"oh, you've been really bad this month."},{"speaker":"Kedar Karkare","startTime":1056.604,"endTime":1057.834,"body":"You've been really good this month."},{"speaker":"Kedar Karkare","startTime":1058.374,"endTime":1065.304,"body":"There's so much just like, I almost"},{"speaker":"Kedar Karkare","startTime":1058.374,"endTime":1065.304,"body":"want to call it consumer shame out"},{"speaker":"Kedar Karkare","startTime":1065.304,"endTime":1070.314,"body":"there, consumer shaming around like,"},{"speaker":"Kedar Karkare","startTime":1065.304,"endTime":1070.314,"body":"oh, you made a bad purchase, or you"},{"speaker":"Kedar Karkare","startTime":1070.314,"endTime":1071.664,"body":"shouldn't be supporting this brand."},{"speaker":"Kedar Karkare","startTime":1071.664,"endTime":1073.944,"body":"It's just like cognitive overwhelm."},{"speaker":"Kedar Karkare","startTime":1074.484,"endTime":1079.074,"body":"And so, I mean, based on really a lot of"},{"speaker":"Kedar Karkare","startTime":1074.484,"endTime":1079.074,"body":"research across industries when it comes"},{"speaker":"Kedar Karkare","startTime":1079.074,"endTime":1086.424,"body":"to behavioral psychology, what we do our"},{"speaker":"Kedar Karkare","startTime":1079.074,"endTime":1086.424,"body":"best to do is use positive reinforcement."},{"speaker":"Kedar Karkare","startTime":1086.724,"endTime":1091.614,"body":"So things like sending an email saying,"},{"speaker":"Kedar Karkare","startTime":1086.724,"endTime":1091.614,"body":"Hey, we know you care about supporting"},{"speaker":"Kedar Karkare","startTime":1091.614,"endTime":1095.304,"body":"minority owned businesses and you"},{"speaker":"Kedar Karkare","startTime":1091.614,"endTime":1095.304,"body":"supported four of those this week."},{"speaker":"Kedar Karkare","startTime":1095.394,"endTime":1096.504,"body":"So that's, I mean, that's amazing."},{"speaker":"Kedar Karkare","startTime":1096.504,"endTime":1097.854,"body":"Keep, keep up the great work."},{"speaker":"Kedar Karkare","startTime":1097.884,"endTime":1105.654,"body":"Or you know, you this month"},{"speaker":"Kedar Karkare","startTime":1097.884,"endTime":1105.654,"body":"have contributed to X dollars to"},{"speaker":"Kedar Karkare","startTime":1105.654,"endTime":1107.694,"body":"companies that pay fair wages."},{"speaker":"Kedar Karkare","startTime":1107.784,"endTime":1112.734,"body":"So that sort of positive reinforcement,"},{"speaker":"Kedar Karkare","startTime":1107.784,"endTime":1112.734,"body":"I think actually creates more"},{"speaker":"Kedar Karkare","startTime":1112.734,"endTime":1116.574,"body":"behavioral change and also just"},{"speaker":"Kedar Karkare","startTime":1112.734,"endTime":1116.574,"body":"makes people feel better, right?"},{"speaker":"Tom Raftery","startTime":1119.444,"endTime":1124.774,"body":"Sure, and can you kind"},{"speaker":"Tom Raftery","startTime":1119.444,"endTime":1124.774,"body":"of set your priorities within the app"},{"speaker":"Tom Raftery","startTime":1152.2340000000002,"endTime":1155.299,"body":"as well to say, I'm really interested."},{"speaker":"Tom Raftery","startTime":1155.6290000000001,"endTime":1157.699,"body":"You know, I'm interested in"},{"speaker":"Tom Raftery","startTime":1155.6290000000001,"endTime":1157.699,"body":"sustainability in general, but"},{"speaker":"Tom Raftery","startTime":1157.699,"endTime":1161.839,"body":"within that I'm really interested"},{"speaker":"Tom Raftery","startTime":1157.699,"endTime":1161.839,"body":"in this particular aspect of it."},{"speaker":"Kedar Karkare","startTime":1162.679,"endTime":1162.919,"body":"Absolutely."},{"speaker":"Kedar Karkare","startTime":1163.0990000000002,"endTime":1166.269,"body":"So, those 30 or 35 different"},{"speaker":"Kedar Karkare","startTime":1163.0990000000002,"endTime":1166.269,"body":"values that I mentioned."},{"speaker":"Kedar Karkare","startTime":1166.854,"endTime":1171.2240000000002,"body":"We have, basically a simple screen"},{"speaker":"Kedar Karkare","startTime":1166.854,"endTime":1171.2240000000002,"body":"where you just click the ones that"},{"speaker":"Kedar Karkare","startTime":1171.2240000000002,"endTime":1177.4940000000001,"body":"are most important to you, and then"},{"speaker":"Kedar Karkare","startTime":1171.2240000000002,"endTime":1177.4940000000001,"body":"the way we calculate your karma score,"},{"speaker":"Kedar Karkare","startTime":1177.584,"endTime":1181.2910000000002,"body":"as we call it, so sort of an idea"},{"speaker":"Kedar Karkare","startTime":1177.584,"endTime":1181.2910000000002,"body":"of how, how good you're doing with"},{"speaker":"Kedar Karkare","startTime":1181.2910000000002,"endTime":1182.221,"body":"where you're spending your money."},{"speaker":"Kedar Karkare","startTime":1182.431,"endTime":1185.3110000000001,"body":"It's based on the values that you"},{"speaker":"Kedar Karkare","startTime":1182.431,"endTime":1185.3110000000001,"body":"specifically care about because"},{"speaker":"Kedar Karkare","startTime":1185.316,"endTime":1186.451,"body":"we know everyone is unique."},{"speaker":"Kedar Karkare","startTime":1186.901,"endTime":1189.901,"body":"And then also the offers that"},{"speaker":"Kedar Karkare","startTime":1186.901,"endTime":1189.901,"body":"you'll see, the companies that we'll"},{"speaker":"Kedar Karkare","startTime":1189.901,"endTime":1193.261,"body":"recommend to you are the ones that"},{"speaker":"Kedar Karkare","startTime":1189.901,"endTime":1193.261,"body":"are most in line with those values."},{"speaker":"Tom Raftery","startTime":1194.343,"endTime":1201.6280000000002,"body":"Okay, so, you mentioned"},{"speaker":"Tom Raftery","startTime":1194.343,"endTime":1201.6280000000002,"body":"that the card is coming out, sometime"},{"speaker":"Tom Raftery","startTime":1201.6280000000002,"endTime":1204.178,"body":"this quarter, first quarter of 24."},{"speaker":"Tom Raftery","startTime":1205.481,"endTime":1212.471,"body":"Do you have any other products"},{"speaker":"Tom Raftery","startTime":1205.481,"endTime":1212.471,"body":"available right now, or is that"},{"speaker":"Tom Raftery","startTime":1212.471,"endTime":1215.5910000000001,"body":"gonna be the first one to kind of"},{"speaker":"Tom Raftery","startTime":1212.471,"endTime":1215.5910000000001,"body":"hit the market and people can use?"},{"speaker":"Kedar Karkare","startTime":1215.991,"endTime":1218.181,"body":"Yeah, so that's,"},{"speaker":"Kedar Karkare","startTime":1215.991,"endTime":1218.181,"body":"that's really the first financial"},{"speaker":"Kedar Karkare","startTime":1218.1860000000001,"endTime":1219.2910000000002,"body":"product that we're offering."},{"speaker":"Kedar Karkare","startTime":1219.651,"endTime":1223.371,"body":"We previously, and it's still available"},{"speaker":"Kedar Karkare","startTime":1219.651,"endTime":1223.371,"body":"online, although it's not a primary"},{"speaker":"Kedar Karkare","startTime":1223.371,"endTime":1229.161,"body":"focus, we had created a way for consumers"},{"speaker":"Kedar Karkare","startTime":1223.371,"endTime":1229.161,"body":"to just go see how they were doing"},{"speaker":"Kedar Karkare","startTime":1229.3110000000001,"endTime":1231.026,"body":"so you don't have to pay us anything."},{"speaker":"Kedar Karkare","startTime":1232.281,"endTime":1237.651,"body":"Simply just link your existing credit"},{"speaker":"Kedar Karkare","startTime":1232.281,"endTime":1237.651,"body":"and debit cards and then get an overview"},{"speaker":"Kedar Karkare","startTime":1237.651,"endTime":1239.931,"body":"of, are these companies good or bad?"},{"speaker":"Kedar Karkare","startTime":1239.991,"endTime":1241.011,"body":"What are some alternatives?"},{"speaker":"Kedar Karkare","startTime":1241.011,"endTime":1244.401,"body":"So that, I suppose, could"},{"speaker":"Kedar Karkare","startTime":1241.011,"endTime":1244.401,"body":"be classified as a product."},{"speaker":"Kedar Karkare","startTime":1244.401,"endTime":1247.0410000000002,"body":"But in terms of financial products,"},{"speaker":"Kedar Karkare","startTime":1244.401,"endTime":1247.0410000000002,"body":"this is really the first one."},{"speaker":"Tom Raftery","startTime":1248.241,"endTime":1248.531,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1248.5510000000002,"endTime":1252.286,"body":"And I'm guessing it's"},{"speaker":"Tom Raftery","startTime":1248.5510000000002,"endTime":1252.286,"body":"US only at the moment"},{"speaker":"Kedar Karkare","startTime":1252.616,"endTime":1252.9460000000001,"body":"Yes."},{"speaker":"Kedar Karkare","startTime":1252.9460000000001,"endTime":1257.026,"body":"So you have to be, you have to"},{"speaker":"Kedar Karkare","startTime":1252.9460000000001,"endTime":1257.026,"body":"be a US resident to get the card."},{"speaker":"Kedar Karkare","startTime":1257.506,"endTime":1260.2060000000001,"body":"You can technically"},{"speaker":"Kedar Karkare","startTime":1257.506,"endTime":1260.2060000000001,"body":"use it internationally."},{"speaker":"Kedar Karkare","startTime":1260.211,"endTime":1262.636,"body":"There are some international fees."},{"speaker":"Kedar Karkare","startTime":1263.116,"endTime":1265.276,"body":"But for all intents and"},{"speaker":"Kedar Karkare","startTime":1263.116,"endTime":1265.276,"body":"purposes, it's a US card."},{"speaker":"Tom Raftery","startTime":1266.0330000000001,"endTime":1266.303,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1266.308,"endTime":1268.163,"body":"Any plans to go beyond the US?"},{"speaker":"Kedar Karkare","startTime":1268.653,"endTime":1269.343,"body":"Absolutely."},{"speaker":"Kedar Karkare","startTime":1269.433,"endTime":1270.603,"body":"You know, I would love to."},{"speaker":"Kedar Karkare","startTime":1270.603,"endTime":1277.6380000000001,"body":"I think from a just from a starting"},{"speaker":"Kedar Karkare","startTime":1270.603,"endTime":1277.6380000000001,"body":"point, you know, we're here in the US."},{"speaker":"Kedar Karkare","startTime":1277.6380000000001,"endTime":1278.988,"body":"I was born and raised here."},{"speaker":"Kedar Karkare","startTime":1279.858,"endTime":1284.358,"body":"Feel like I have a decent understanding"},{"speaker":"Kedar Karkare","startTime":1279.858,"endTime":1284.358,"body":"or a better understanding of what"},{"speaker":"Kedar Karkare","startTime":1285.438,"endTime":1290.8980000000001,"body":"Gen Z and millennial US consumers"},{"speaker":"Kedar Karkare","startTime":1285.438,"endTime":1290.8980000000001,"body":"are looking for as compared to"},{"speaker":"Kedar Karkare","startTime":1291.788,"endTime":1294.808,"body":"European or or even Asia Pacific."},{"speaker":"Kedar Karkare","startTime":1295.453,"endTime":1296.893,"body":"So that's why we started there."},{"speaker":"Kedar Karkare","startTime":1296.893,"endTime":1300.673,"body":"But yeah, I think the, the fundamental"},{"speaker":"Kedar Karkare","startTime":1296.893,"endTime":1300.673,"body":"infrastructure of where we're building"},{"speaker":"Kedar Karkare","startTime":1301.0330000000001,"endTime":1306.973,"body":"is that if we have the data about"},{"speaker":"Kedar Karkare","startTime":1301.0330000000001,"endTime":1306.973,"body":"companies and brands in that region, we"},{"speaker":"Kedar Karkare","startTime":1306.973,"endTime":1308.983,"body":"can integrate it with financial products."},{"speaker":"Tom Raftery","startTime":1310.228,"endTime":1310.6480000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1310.678,"endTime":1312.988,"body":"And where to next?"},{"speaker":"Tom Raftery","startTime":1312.988,"endTime":1315.6280000000002,"body":"The card launches sometime this quarter."},{"speaker":"Tom Raftery","startTime":1316.048,"endTime":1320.518,"body":"What are plans for, you know,"},{"speaker":"Tom Raftery","startTime":1316.048,"endTime":1320.518,"body":"the next 5, 10, 15 quarters?"},{"speaker":"Kedar Karkare","startTime":1321.563,"endTime":1322.553,"body":"Oh 5, 10, 15."},{"speaker":"Kedar Karkare","startTime":1322.553,"endTime":1323.7830000000001,"body":"You're making me do math here."},{"speaker":"Kedar Karkare","startTime":1323.788,"endTime":1325.0130000000001,"body":"Like how many years is that?"},{"speaker":"Kedar Karkare","startTime":1325.553,"endTime":1325.883,"body":"Uh,"},{"speaker":"Tom Raftery","startTime":1326.3980000000001,"endTime":1327.7430000000002,"body":"3, 4, 5 years, let's say."},{"speaker":"Kedar Karkare","startTime":1328.038,"endTime":1328.328,"body":"Yeah."},{"speaker":"Kedar Karkare","startTime":1328.548,"endTime":1331.883,"body":"So there's really like two, there's"},{"speaker":"Kedar Karkare","startTime":1328.548,"endTime":1331.883,"body":"two components of what we do."},{"speaker":"Kedar Karkare","startTime":1332.213,"endTime":1339.278,"body":"There's the Karma Wallet as a"},{"speaker":"Kedar Karkare","startTime":1332.213,"endTime":1339.278,"body":"FinTech, you know, get our debit card."},{"speaker":"Kedar Karkare","startTime":1339.548,"endTime":1343.5710000000001,"body":"We will, likely launch a credit"},{"speaker":"Kedar Karkare","startTime":1339.548,"endTime":1343.5710000000001,"body":"card in the future, have investment"},{"speaker":"Kedar Karkare","startTime":1343.576,"endTime":1345.461,"body":"accounts, have donation accounts."},{"speaker":"Kedar Karkare","startTime":1345.8210000000001,"endTime":1350.471,"body":"You can use us as the place"},{"speaker":"Kedar Karkare","startTime":1345.8210000000001,"endTime":1350.471,"body":"to grow your wealth and your"},{"speaker":"Kedar Karkare","startTime":1350.476,"endTime":1351.761,"body":"positive impact on the world."},{"speaker":"Kedar Karkare","startTime":1352.5410000000002,"endTime":1357.191,"body":"That being said, if you look at the"},{"speaker":"Kedar Karkare","startTime":1352.5410000000002,"endTime":1357.191,"body":"FinTech landscape, how companies have been"},{"speaker":"Kedar Karkare","startTime":1357.1960000000001,"endTime":1362.231,"body":"built in the past, the realities of the"},{"speaker":"Kedar Karkare","startTime":1357.1960000000001,"endTime":1362.231,"body":"situation are that a very small percentage"},{"speaker":"Kedar Karkare","startTime":1362.231,"endTime":1366.761,"body":"of consumers would actually, even in"},{"speaker":"Kedar Karkare","startTime":1362.231,"endTime":1366.761,"body":"the best case scenario, leave their"},{"speaker":"Kedar Karkare","startTime":1366.766,"endTime":1372.251,"body":"existing financial institution or transfer"},{"speaker":"Kedar Karkare","startTime":1366.766,"endTime":1372.251,"body":"money from there onto our product."},{"speaker":"Kedar Karkare","startTime":1372.521,"endTime":1376.271,"body":"So we feel like the market is big"},{"speaker":"Kedar Karkare","startTime":1372.521,"endTime":1376.271,"body":"enough there for us to build a company."},{"speaker":"Kedar Karkare","startTime":1376.8110000000001,"endTime":1379.901,"body":"But ultimately there's another"},{"speaker":"Kedar Karkare","startTime":1376.8110000000001,"endTime":1379.901,"body":"piece of the business, which is if"},{"speaker":"Kedar Karkare","startTime":1379.901,"endTime":1385.931,"body":"you're already banking with Chase"},{"speaker":"Kedar Karkare","startTime":1379.901,"endTime":1385.931,"body":"or Capital One or you know, one of"},{"speaker":"Kedar Karkare","startTime":1385.931,"endTime":1390.401,"body":"the large US financial institutions."},{"speaker":"Kedar Karkare","startTime":1390.896,"endTime":1394.556,"body":"We will actually integrate with them"},{"speaker":"Kedar Karkare","startTime":1390.896,"endTime":1394.556,"body":"so that you never have to leave."},{"speaker":"Kedar Karkare","startTime":1394.556,"endTime":1398.006,"body":"You can just see the"},{"speaker":"Kedar Karkare","startTime":1394.556,"endTime":1398.006,"body":"change you're creating."},{"speaker":"Kedar Karkare","startTime":1398.006,"endTime":1402.026,"body":"You can see our data embedded within"},{"speaker":"Kedar Karkare","startTime":1398.006,"endTime":1402.026,"body":"your existing banking products."},{"speaker":"Tom Raftery","startTime":1403.261,"endTime":1403.741,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1404.011,"endTime":1404.7910000000002,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1406.1860000000001,"endTime":1411.586,"body":"I imagine, because if people are buying"},{"speaker":"Tom Raftery","startTime":1406.1860000000001,"endTime":1411.586,"body":"through Karma Wallet through the card,"},{"speaker":"Tom Raftery","startTime":1411.9460000000001,"endTime":1416.9560000000001,"body":"there's gonna be a lot of purchase"},{"speaker":"Tom Raftery","startTime":1411.9460000000001,"endTime":1416.9560000000001,"body":"data that you'll have visibility of."},{"speaker":"Tom Raftery","startTime":1417.746,"endTime":1420.506,"body":"Are any any plans to"},{"speaker":"Tom Raftery","startTime":1417.746,"endTime":1420.506,"body":"make use of that data?"},{"speaker":"Kedar Karkare","startTime":1421.7910000000002,"endTime":1422.241,"body":"Yes."},{"speaker":"Kedar Karkare","startTime":1422.241,"endTime":1423.351,"body":"That's a great question."},{"speaker":"Kedar Karkare","startTime":1424.094,"endTime":1427.064,"body":"There's a few ways that"},{"speaker":"Kedar Karkare","startTime":1424.094,"endTime":1427.064,"body":"we'll make use of the data."},{"speaker":"Kedar Karkare","startTime":1427.064,"endTime":1432.2540000000001,"body":"So, first and foremost, we"},{"speaker":"Kedar Karkare","startTime":1427.064,"endTime":1432.2540000000001,"body":"will never sell personal data."},{"speaker":"Kedar Karkare","startTime":1432.704,"endTime":1436.0040000000001,"body":"We're not in the business"},{"speaker":"Kedar Karkare","startTime":1432.704,"endTime":1436.0040000000001,"body":"of monetizing consumers."},{"speaker":"Kedar Karkare","startTime":1436.904,"endTime":1439.694,"body":"That being said, I think there's"},{"speaker":"Kedar Karkare","startTime":1436.904,"endTime":1439.694,"body":"an interesting opportunity to"},{"speaker":"Kedar Karkare","startTime":1439.694,"endTime":1444.584,"body":"de-identify, aggregate the data, and"},{"speaker":"Kedar Karkare","startTime":1439.694,"endTime":1444.584,"body":"do essentially what amounts to research"},{"speaker":"Kedar Karkare","startTime":1444.584,"endTime":1447.5240000000001,"body":"and reporting on consumer trends."},{"speaker":"Kedar Karkare","startTime":1448.544,"endTime":1452.204,"body":"Ultimately, what we're trying to do is"},{"speaker":"Kedar Karkare","startTime":1448.544,"endTime":1452.204,"body":"connect people that share a certain set of"},{"speaker":"Kedar Karkare","startTime":1452.204,"endTime":1457.409,"body":"values with the companies and brands that"},{"speaker":"Kedar Karkare","startTime":1452.204,"endTime":1457.409,"body":"share those same values, and so there is a"},{"speaker":"Kedar Karkare","startTime":1457.409,"endTime":1463.559,"body":"business to be built around helping brands"},{"speaker":"Kedar Karkare","startTime":1457.409,"endTime":1463.559,"body":"understand what are consumers looking for?"},{"speaker":"Kedar Karkare","startTime":1463.8590000000002,"endTime":1465.209,"body":"What do they say they want?"},{"speaker":"Kedar Karkare","startTime":1465.299,"endTime":1467.009,"body":"What are they actually buying?"},{"speaker":"Kedar Karkare","startTime":1467.279,"endTime":1469.8890000000001,"body":"And how can you build your"},{"speaker":"Kedar Karkare","startTime":1467.279,"endTime":1469.8890000000001,"body":"business to better align with"},{"speaker":"Kedar Karkare","startTime":1469.8890000000001,"endTime":1471.029,"body":"your ideal set of customers?"},{"speaker":"Tom Raftery","startTime":1473.588,"endTime":1473.8780000000002,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1474.203,"endTime":1474.653,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1474.949,"endTime":1479.749,"body":"On the, so we've, we've talked"},{"speaker":"Tom Raftery","startTime":1474.949,"endTime":1479.749,"body":"about the consumer side of the card."},{"speaker":"Tom Raftery","startTime":1480.229,"endTime":1483.6490000000001,"body":"What about the, the flip side,"},{"speaker":"Tom Raftery","startTime":1480.229,"endTime":1483.6490000000001,"body":"the other side, the brands that"},{"speaker":"Tom Raftery","startTime":1483.6490000000001,"endTime":1486.1090000000002,"body":"people are purchasing from?"},{"speaker":"Tom Raftery","startTime":1486.709,"endTime":1491.209,"body":"Are they going to want to have"},{"speaker":"Tom Raftery","startTime":1486.709,"endTime":1491.209,"body":"access to this data, have access"},{"speaker":"Tom Raftery","startTime":1491.209,"endTime":1495.1090000000002,"body":"to this data, do anything as a,"},{"speaker":"Tom Raftery","startTime":1491.209,"endTime":1495.1090000000002,"body":"as a result of seeing this data?"},{"speaker":"Kedar Karkare","startTime":1496.694,"endTime":1500.3010000000002,"body":"Absolutely, you know,"},{"speaker":"Kedar Karkare","startTime":1496.694,"endTime":1500.3010000000002,"body":"we've already started to get a, a decent"},{"speaker":"Kedar Karkare","startTime":1500.3010000000002,"endTime":1502.611,"body":"amount of inbound requests from brands."},{"speaker":"Kedar Karkare","startTime":1502.971,"endTime":1506.691,"body":"Something to the effect of,"},{"speaker":"Kedar Karkare","startTime":1502.971,"endTime":1506.691,"body":"why is my score this way?"},{"speaker":"Kedar Karkare","startTime":1506.691,"endTime":1510.803,"body":"Or why isn't my score better or, can"},{"speaker":"Kedar Karkare","startTime":1506.691,"endTime":1510.803,"body":"you tell me more details about it."},{"speaker":"Kedar Karkare","startTime":1511.223,"endTime":1517.0130000000001,"body":"So we're starting to see that brands"},{"speaker":"Kedar Karkare","startTime":1511.223,"endTime":1517.0130000000001,"body":"do care about the way consumers are"},{"speaker":"Kedar Karkare","startTime":1517.073,"endTime":1519.383,"body":"perceiving and receiving information."},{"speaker":"Kedar Karkare","startTime":1519.3880000000001,"endTime":1520.823,"body":"So there's that piece of it."},{"speaker":"Kedar Karkare","startTime":1521.603,"endTime":1527.7830000000001,"body":"And then the second piece is that"},{"speaker":"Kedar Karkare","startTime":1521.603,"endTime":1527.7830000000001,"body":"increasingly social impact and"},{"speaker":"Kedar Karkare","startTime":1527.7830000000001,"endTime":1533.363,"body":"sustainability and values are"},{"speaker":"Kedar Karkare","startTime":1527.7830000000001,"endTime":1533.363,"body":"differentiators for brands, right?"},{"speaker":"Kedar Karkare","startTime":1533.603,"endTime":1536.303,"body":"I think as we move, especially"},{"speaker":"Kedar Karkare","startTime":1533.603,"endTime":1536.303,"body":"in consumer products."},{"speaker":"Kedar Karkare","startTime":1537.008,"endTime":1540.758,"body":"At some point, the product"},{"speaker":"Kedar Karkare","startTime":1537.008,"endTime":1540.758,"body":"itself becomes commoditized and"},{"speaker":"Kedar Karkare","startTime":1540.758,"endTime":1542.1380000000001,"body":"it's the brand that matters."},{"speaker":"Kedar Karkare","startTime":1542.768,"endTime":1549.338,"body":"And so brands are always looking"},{"speaker":"Kedar Karkare","startTime":1542.768,"endTime":1549.338,"body":"for what do my customers care about?"},{"speaker":"Kedar Karkare","startTime":1549.818,"endTime":1553.718,"body":"How do I compare to other brands"},{"speaker":"Kedar Karkare","startTime":1549.818,"endTime":1553.718,"body":"or companies in my category?"},{"speaker":"Kedar Karkare","startTime":1554.678,"endTime":1558.788,"body":"So yeah, I think there's a huge"},{"speaker":"Kedar Karkare","startTime":1554.678,"endTime":1558.788,"body":"opportunity for us to actually"},{"speaker":"Kedar Karkare","startTime":1559.298,"endTime":1564.323,"body":"help brands improve their own"},{"speaker":"Kedar Karkare","startTime":1559.298,"endTime":1564.323,"body":"operations, improve the way they're"},{"speaker":"Kedar Karkare","startTime":1564.323,"endTime":1566.633,"body":"communicating to their customers."},{"speaker":"Kedar Karkare","startTime":1567.173,"endTime":1570.953,"body":"So you can almost think of this as"},{"speaker":"Kedar Karkare","startTime":1567.173,"endTime":1570.953,"body":"sort of like a three three part system."},{"speaker":"Kedar Karkare","startTime":1570.953,"endTime":1575.813,"body":"There's consumers, there's financial"},{"speaker":"Kedar Karkare","startTime":1570.953,"endTime":1575.813,"body":"institutions, and there's brands."},{"speaker":"Kedar Karkare","startTime":1576.143,"endTime":1580.733,"body":"And so we envision Karma Wallet as"},{"speaker":"Kedar Karkare","startTime":1576.143,"endTime":1580.733,"body":"really the infrastructure that sits in"},{"speaker":"Kedar Karkare","startTime":1580.733,"endTime":1585.2930000000001,"body":"the middle to connect to those three so"},{"speaker":"Kedar Karkare","startTime":1580.733,"endTime":1585.2930000000001,"body":"that everyone's incentives are aligned"},{"speaker":"Kedar Karkare","startTime":1585.7430000000002,"endTime":1587.903,"body":"towards building the future we want."},{"speaker":"Tom Raftery","startTime":1589.2540000000001,"endTime":1589.5240000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1590.094,"endTime":1590.634,"body":"And."},{"speaker":"Tom Raftery","startTime":1591.039,"endTime":1597.999,"body":"How do you protect consumers"},{"speaker":"Tom Raftery","startTime":1591.039,"endTime":1597.999,"body":"from companies greenwashing?"},{"speaker":"Kedar Karkare","startTime":1599.269,"endTime":1599.569,"body":"Yes."},{"speaker":"Kedar Karkare","startTime":1600.1090000000002,"endTime":1607.789,"body":"That is why we, for the most"},{"speaker":"Kedar Karkare","startTime":1600.1090000000002,"endTime":1607.789,"body":"part, don't show data that"},{"speaker":"Kedar Karkare","startTime":1607.789,"endTime":1610.223,"body":"is, purely from the company."},{"speaker":"Kedar Karkare","startTime":1610.223,"endTime":1612.983,"body":"So that's why, you know, early on we"},{"speaker":"Kedar Karkare","startTime":1610.223,"endTime":1612.983,"body":"were talking about the data sources"},{"speaker":"Kedar Karkare","startTime":1612.983,"endTime":1616.913,"body":"that we use, and I talked about"},{"speaker":"Kedar Karkare","startTime":1612.983,"endTime":1616.913,"body":"certificates, ratings agencies,"},{"speaker":"Kedar Karkare","startTime":1617.0030000000002,"endTime":1620.163,"body":"nonprofits, news media, like reporting."},{"speaker":"Kedar Karkare","startTime":1620.7630000000001,"endTime":1624.333,"body":"We try to stay away from too"},{"speaker":"Kedar Karkare","startTime":1620.7630000000001,"endTime":1624.333,"body":"much company reported data."},{"speaker":"Kedar Karkare","startTime":1624.333,"endTime":1629.289,"body":"And when it is company reported"},{"speaker":"Kedar Karkare","startTime":1624.333,"endTime":1629.289,"body":"or there's not, documentation to"},{"speaker":"Kedar Karkare","startTime":1629.3790000000001,"endTime":1632.739,"body":"validate and verify, we will clearly"},{"speaker":"Kedar Karkare","startTime":1629.3790000000001,"endTime":1632.739,"body":"show that this is unverified."},{"speaker":"Kedar Karkare","startTime":1632.799,"endTime":1634.179,"body":"This is an unverified claim."},{"speaker":"Kedar Karkare","startTime":1634.839,"endTime":1639.1290000000001,"body":"So we, I mean, that's, that was one"},{"speaker":"Kedar Karkare","startTime":1634.839,"endTime":1639.1290000000001,"body":"of the reasons I wanted to do this,"},{"speaker":"Kedar Karkare","startTime":1639.134,"endTime":1644.3790000000001,"body":"was I, I thought I had a an idea of"},{"speaker":"Kedar Karkare","startTime":1639.134,"endTime":1644.3790000000001,"body":"which companies were good or bad,"},{"speaker":"Kedar Karkare","startTime":1644.3790000000001,"endTime":1648.8790000000001,"body":"and I realized that it was entirely"},{"speaker":"Kedar Karkare","startTime":1644.3790000000001,"endTime":1648.8790000000001,"body":"colored by greenwashing and advertising."},{"speaker":"Kedar Karkare","startTime":1648.8790000000001,"endTime":1653.949,"body":"So we try to stay as"},{"speaker":"Kedar Karkare","startTime":1648.8790000000001,"endTime":1653.949,"body":"data-driven as we can."},{"speaker":"Kedar Karkare","startTime":1654.219,"endTime":1659.019,"body":"We as Karma Wallet, do our best"},{"speaker":"Kedar Karkare","startTime":1654.219,"endTime":1659.019,"body":"not to be the ones deciding whether"},{"speaker":"Kedar Karkare","startTime":1659.019,"endTime":1660.519,"body":"a company is doing good or bad."},{"speaker":"Kedar Karkare","startTime":1660.519,"endTime":1664.329,"body":"We simply take the data that's"},{"speaker":"Kedar Karkare","startTime":1660.519,"endTime":1664.329,"body":"there, put it in one place,"},{"speaker":"Kedar Karkare","startTime":1664.334,"endTime":1665.559,"body":"and make it easy to understand."},{"speaker":"Tom Raftery","startTime":1666.634,"endTime":1669.784,"body":"Yeah, because I was looking"},{"speaker":"Tom Raftery","startTime":1666.634,"endTime":1669.784,"body":"through one of the categories on your"},{"speaker":"Tom Raftery","startTime":1669.784,"endTime":1675.634,"body":"website there, the automotive one,"},{"speaker":"Tom Raftery","startTime":1669.784,"endTime":1675.634,"body":"and I was surprised to find one of"},{"speaker":"Tom Raftery","startTime":1675.634,"endTime":1682.279,"body":"the companies that is a pure EV maker"},{"speaker":"Tom Raftery","startTime":1675.634,"endTime":1682.279,"body":"being rated negatively with a minus"},{"speaker":"Tom Raftery","startTime":1682.284,"endTime":1684.019,"body":"rating and a kind of a red banner."},{"speaker":"Tom Raftery","startTime":1684.6190000000001,"endTime":1689.344,"body":"And I, I would've thought if they're a"},{"speaker":"Tom Raftery","startTime":1684.6190000000001,"endTime":1689.344,"body":"pure EV maker, you know, surely they'd get"},{"speaker":"Tom Raftery","startTime":1690.289,"endTime":1692.269,"body":"bonus points for that, but apparently not."},{"speaker":"Tom Raftery","startTime":1692.269,"endTime":1696.689,"body":"And some of the le, the legacy"},{"speaker":"Tom Raftery","startTime":1692.269,"endTime":1696.689,"body":"automa automakers were getting at"},{"speaker":"Tom Raftery","startTime":1696.689,"endTime":1699.029,"body":"least neutrals if, if not positives."},{"speaker":"Tom Raftery","startTime":1699.034,"endTime":1700.259,"body":"So, yeah."},{"speaker":"Tom Raftery","startTime":1700.319,"endTime":1702.479,"body":"And, and you say it's,"},{"speaker":"Tom Raftery","startTime":1700.319,"endTime":1702.479,"body":"it's all data based."},{"speaker":"Tom Raftery","startTime":1702.479,"endTime":1703.3790000000001,"body":"So interesting."},{"speaker":"Tom Raftery","startTime":1703.3790000000001,"endTime":1706.049,"body":"It's, uh, it, it, it did"},{"speaker":"Tom Raftery","startTime":1703.3790000000001,"endTime":1706.049,"body":"surprise me, that one."},{"speaker":"Tom Raftery","startTime":1706.049,"endTime":1709.063,"body":"So that's, that's, and I'm, I'm"},{"speaker":"Tom Raftery","startTime":1706.049,"endTime":1709.063,"body":"assuming that's across the board,"},{"speaker":"Tom Raftery","startTime":1709.063,"endTime":1711.373,"body":"that's not just automotive,"},{"speaker":"Tom Raftery","startTime":1709.063,"endTime":1711.373,"body":"that's in, in all the categories."},{"speaker":"Tom Raftery","startTime":1711.373,"endTime":1712.963,"body":"There will be surprises for people there."},{"speaker":"Kedar Karkare","startTime":1713.343,"endTime":1713.583,"body":"Absolutely."},{"speaker":"Kedar Karkare","startTime":1713.588,"endTime":1721.028,"body":"That's actually one of the things that we"},{"speaker":"Kedar Karkare","startTime":1713.588,"endTime":1721.028,"body":"are always trying to solve is that we as"},{"speaker":"Kedar Karkare","startTime":1722.2730000000001,"endTime":1729.439,"body":"members of the, the economy really like,"},{"speaker":"Kedar Karkare","startTime":1722.2730000000001,"endTime":1729.439,"body":"have a a pretty ingrained perspective"},{"speaker":"Kedar Karkare","startTime":1729.439,"endTime":1732.439,"body":"of what we feel like a company is doing."},{"speaker":"Kedar Karkare","startTime":1732.439,"endTime":1735.6190000000001,"body":"And we tend to sort of categorically"},{"speaker":"Kedar Karkare","startTime":1732.439,"endTime":1735.6190000000001,"body":"say, you know, okay, they're an EV"},{"speaker":"Kedar Karkare","startTime":1735.769,"endTime":1739.1290000000001,"body":"company, they're good, or they're"},{"speaker":"Kedar Karkare","startTime":1735.769,"endTime":1739.1290000000001,"body":"a legacy automaker, they're bad."},{"speaker":"Kedar Karkare","startTime":1739.489,"endTime":1746.363,"body":"But when it comes to the EV company, while"},{"speaker":"Kedar Karkare","startTime":1739.489,"endTime":1746.363,"body":"the electrification of the vehicle aspect"},{"speaker":"Kedar Karkare","startTime":1746.7830000000001,"endTime":1752.393,"body":"may be really incredible, there may be"},{"speaker":"Kedar Karkare","startTime":1746.7830000000001,"endTime":1752.393,"body":"other data about the way they treat their"},{"speaker":"Kedar Karkare","startTime":1752.393,"endTime":1758.563,"body":"workers or the supplies they use, that"},{"speaker":"Kedar Karkare","startTime":1752.393,"endTime":1758.563,"body":"may be contributing to a lower score."},{"speaker":"Kedar Karkare","startTime":1758.563,"endTime":1762.733,"body":"So we actually get that a lot with"},{"speaker":"Kedar Karkare","startTime":1758.563,"endTime":1762.733,"body":"some of the larger brands where we"},{"speaker":"Kedar Karkare","startTime":1762.733,"endTime":1766.723,"body":"hear, hear our members saying, Hey, I,"},{"speaker":"Kedar Karkare","startTime":1762.733,"endTime":1766.723,"body":"I thought this company was horrible."},{"speaker":"Kedar Karkare","startTime":1767.143,"endTime":1771.703,"body":"And we say essentially something"},{"speaker":"Kedar Karkare","startTime":1767.143,"endTime":1771.703,"body":"to the effect of, for every brand,"},{"speaker":"Kedar Karkare","startTime":1771.703,"endTime":1775.183,"body":"every company, there's almost"},{"speaker":"Kedar Karkare","startTime":1771.703,"endTime":1775.183,"body":"always areas for improvement, and"},{"speaker":"Kedar Karkare","startTime":1775.183,"endTime":1778.873,"body":"some are worse than others, but"},{"speaker":"Kedar Karkare","startTime":1775.183,"endTime":1778.873,"body":"they're also doing some good things."},{"speaker":"Kedar Karkare","startTime":1778.873,"endTime":1780.268,"body":"And here's what you should"},{"speaker":"Kedar Karkare","startTime":1778.873,"endTime":1780.268,"body":"look at on that front."},{"speaker":"Tom Raftery","startTime":1781.568,"endTime":1781.838,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1782.348,"endTime":1782.678,"body":"Nice."},{"speaker":"Tom Raftery","startTime":1783.278,"endTime":1786.198,"body":"We're coming towards the end"},{"speaker":"Tom Raftery","startTime":1783.278,"endTime":1786.198,"body":"of the podcast now, Kadar."},{"speaker":"Tom Raftery","startTime":1786.218,"endTime":1792.338,"body":"Is there any question I did not ask that"},{"speaker":"Tom Raftery","startTime":1786.218,"endTime":1792.338,"body":"you wish I had or any aspect of this we"},{"speaker":"Tom Raftery","startTime":1792.338,"endTime":1795.428,"body":"haven't touched on that you think it's"},{"speaker":"Tom Raftery","startTime":1792.338,"endTime":1795.428,"body":"important for people to be aware of?"},{"speaker":"Kedar Karkare","startTime":1797.7530000000002,"endTime":1799.703,"body":"You know, I think"},{"speaker":"Kedar Karkare","startTime":1797.7530000000002,"endTime":1799.703,"body":"we, we covered a lot of what we"},{"speaker":"Kedar Karkare","startTime":1799.703,"endTime":1801.053,"body":"do in a short amount of time."},{"speaker":"Kedar Karkare","startTime":1801.053,"endTime":1804.353,"body":"I would say the piece that we"},{"speaker":"Kedar Karkare","startTime":1801.053,"endTime":1804.353,"body":"haven't talked about is sort of"},{"speaker":"Kedar Karkare","startTime":1804.353,"endTime":1809.873,"body":"what is the cost associated with"},{"speaker":"Kedar Karkare","startTime":1804.353,"endTime":1809.873,"body":"being a Karma Wallet member."},{"speaker":"Kedar Karkare","startTime":1810.969,"endTime":1816.344,"body":"We are from the debit card and"},{"speaker":"Kedar Karkare","startTime":1810.969,"endTime":1816.344,"body":"membership perspective, it, you"},{"speaker":"Kedar Karkare","startTime":1817.239,"endTime":1819.6390000000001,"body":"know, we charge a monthly fee."},{"speaker":"Kedar Karkare","startTime":1819.909,"endTime":1823.959,"body":"So currently it'll be"},{"speaker":"Kedar Karkare","startTime":1819.909,"endTime":1823.959,"body":"$3 and 65 cents a month."},{"speaker":"Kedar Karkare","startTime":1824.364,"endTime":1828.874,"body":"So the inherent meaning behind"},{"speaker":"Kedar Karkare","startTime":1824.364,"endTime":1828.874,"body":"that is that we should do our"},{"speaker":"Kedar Karkare","startTime":1828.874,"endTime":1830.934,"body":"best to support a better world."},{"speaker":"Kedar Karkare","startTime":1831.384,"endTime":1835.2540000000001,"body":"365 days a year comes out to 1 cent a day."},{"speaker":"Kedar Karkare","startTime":1835.2540000000001,"endTime":1838.2540000000001,"body":"So we feel like that's not, not too crazy."},{"speaker":"Kedar Karkare","startTime":1838.8210000000001,"endTime":1842.121,"body":"And, and then if you pay"},{"speaker":"Kedar Karkare","startTime":1838.8210000000001,"endTime":1842.121,"body":"annually, it's $40 a year."},{"speaker":"Kedar Karkare","startTime":1842.781,"endTime":1845.391,"body":"When you refer a friend, you earn $30."},{"speaker":"Kedar Karkare","startTime":1846.188,"endTime":1850.988,"body":"And we find that our members are"},{"speaker":"Kedar Karkare","startTime":1846.188,"endTime":1850.988,"body":"typically projected to earn at least"},{"speaker":"Kedar Karkare","startTime":1850.988,"endTime":1853.748,"body":"three times the annual fee when it"},{"speaker":"Kedar Karkare","startTime":1850.988,"endTime":1853.748,"body":"comes to the cashback they can earn."},{"speaker":"Tom Raftery","startTime":1854.594,"endTime":1854.894,"body":"Great."},{"speaker":"Tom Raftery","startTime":1854.894,"endTime":1858.2540000000001,"body":"And Kedar, what is the business"},{"speaker":"Tom Raftery","startTime":1854.894,"endTime":1858.2540000000001,"body":"model for Karma Wallet?"},{"speaker":"Kedar Karkare","startTime":1859.284,"endTime":1859.554,"body":"Yeah."},{"speaker":"Kedar Karkare","startTime":1859.554,"endTime":1863.4840000000002,"body":"So, you know, we talked about the"},{"speaker":"Kedar Karkare","startTime":1859.554,"endTime":1863.4840000000002,"body":"two components of the business."},{"speaker":"Kedar Karkare","startTime":1863.489,"endTime":1867.894,"body":"The one that is really a, a"},{"speaker":"Kedar Karkare","startTime":1863.489,"endTime":1867.894,"body":"financial company for consumers,"},{"speaker":"Kedar Karkare","startTime":1867.894,"endTime":1871.614,"body":"and then the integrations with"},{"speaker":"Kedar Karkare","startTime":1867.894,"endTime":1871.614,"body":"existing financial institutions."},{"speaker":"Kedar Karkare","startTime":1872.2740000000001,"endTime":1876.1280000000002,"body":"The integrations with existing"},{"speaker":"Kedar Karkare","startTime":1872.2740000000001,"endTime":1876.1280000000002,"body":"institutions, it's, you know, an"},{"speaker":"Kedar Karkare","startTime":1876.1280000000002,"endTime":1880.8980000000001,"body":"annual fee and then they pay us per"},{"speaker":"Kedar Karkare","startTime":1876.1280000000002,"endTime":1880.8980000000001,"body":"member that opts into seeing our data."},{"speaker":"Kedar Karkare","startTime":1881.348,"endTime":1884.558,"body":"And then on the consumer side, we"},{"speaker":"Kedar Karkare","startTime":1881.348,"endTime":1884.558,"body":"charge a monthly membership fee."},{"speaker":"Kedar Karkare","startTime":1884.558,"endTime":1886.298,"body":"You can pay annually and get a discount."},{"speaker":"Kedar Karkare","startTime":1887.111,"endTime":1891.401,"body":"We don't charge any other sort of fees"},{"speaker":"Kedar Karkare","startTime":1887.111,"endTime":1891.401,"body":"that or, or really anything on your money."},{"speaker":"Kedar Karkare","startTime":1891.401,"endTime":1896.121,"body":"We just think that, we want to"},{"speaker":"Kedar Karkare","startTime":1891.401,"endTime":1896.121,"body":"build a community of people that"},{"speaker":"Kedar Karkare","startTime":1896.121,"endTime":1900.261,"body":"are passionate about this and we"},{"speaker":"Kedar Karkare","startTime":1896.121,"endTime":1900.261,"body":"feel like a few bucks a month to"},{"speaker":"Kedar Karkare","startTime":1900.261,"endTime":1901.8210000000001,"body":"join that community is reasonable."},{"speaker":"Kedar Karkare","startTime":1902.181,"endTime":1905.5410000000002,"body":"so we are basically membership fee driven."},{"speaker":"Tom Raftery","startTime":1906.817,"endTime":1909.127,"body":"Okay, and Karma"},{"speaker":"Tom Raftery","startTime":1906.817,"endTime":1909.127,"body":"Wallet is, is it B Corp, no?"},{"speaker":"Kedar Karkare","startTime":1909.457,"endTime":1910.712,"body":"Karam Wallet is a B Corp."},{"speaker":"Kedar Karkare","startTime":1911.232,"endTime":1914.652,"body":"We're also a public benefit"},{"speaker":"Kedar Karkare","startTime":1911.232,"endTime":1914.652,"body":"corporation, so not only do we"},{"speaker":"Kedar Karkare","startTime":1914.652,"endTime":1917.8020000000001,"body":"report on a bunch of companies, we"},{"speaker":"Kedar Karkare","startTime":1914.652,"endTime":1917.8020000000001,"body":"do our absolute best to be entirely"},{"speaker":"Kedar Karkare","startTime":1917.8020000000001,"endTime":1919.3020000000001,"body":"transparent with everything we do."},{"speaker":"Kedar Karkare","startTime":1919.722,"endTime":1923.832,"body":"We donate 5% of our revenue"},{"speaker":"Kedar Karkare","startTime":1919.722,"endTime":1923.832,"body":"to nonprofits every year."},{"speaker":"Kedar Karkare","startTime":1924.852,"endTime":1928.902,"body":"And we also are building sort of"},{"speaker":"Kedar Karkare","startTime":1924.852,"endTime":1928.902,"body":"an automated donation feature."},{"speaker":"Kedar Karkare","startTime":1928.902,"endTime":1933.2820000000002,"body":"If you wanna round up your purchases"},{"speaker":"Kedar Karkare","startTime":1928.902,"endTime":1933.2820000000002,"body":"or you want to allocate a certain"},{"speaker":"Kedar Karkare","startTime":1933.2820000000002,"endTime":1937.2720000000002,"body":"amount of money each month for"},{"speaker":"Kedar Karkare","startTime":1933.2820000000002,"endTime":1937.2720000000002,"body":"donations, we will surface the best"},{"speaker":"Kedar Karkare","startTime":1937.2720000000002,"endTime":1938.952,"body":"nonprofits that align with your values."},{"speaker":"Kedar Karkare","startTime":1938.952,"endTime":1939.582,"body":"So you can do that."},{"speaker":"Tom Raftery","startTime":1940.958,"endTime":1941.4080000000001,"body":"Okay."},{"speaker":"Tom Raftery","startTime":1941.468,"endTime":1942.548,"body":"Nice, nice."},{"speaker":"Tom Raftery","startTime":1943.328,"endTime":1943.6580000000001,"body":"Great."},{"speaker":"Tom Raftery","startTime":1944.285,"endTime":1948.7250000000001,"body":"if people would like to know more"},{"speaker":"Tom Raftery","startTime":1944.285,"endTime":1948.7250000000001,"body":"about yourself or any of the things"},{"speaker":"Tom Raftery","startTime":1948.7250000000001,"endTime":1951.575,"body":"we discussed on the podcast today,"},{"speaker":"Tom Raftery","startTime":1948.7250000000001,"endTime":1951.575,"body":"where would you have me direct them?"},{"speaker":"Kedar Karkare","startTime":1952.178,"endTime":1954.078,"body":"Ooh, about"},{"speaker":"Kedar Karkare","startTime":1952.178,"endTime":1954.078,"body":"myself, I'm not sure."},{"speaker":"Kedar Karkare","startTime":1954.577,"endTime":1956.497,"body":"You know, the things we"},{"speaker":"Kedar Karkare","startTime":1954.577,"endTime":1956.497,"body":"discussed on the podcast."},{"speaker":"Kedar Karkare","startTime":1957.337,"endTime":1959.722,"body":"Karma wallet.io is our website."},{"speaker":"Kedar Karkare","startTime":1959.7820000000002,"endTime":1964.432,"body":"You can find all of the company"},{"speaker":"Kedar Karkare","startTime":1959.7820000000002,"endTime":1964.432,"body":"ratings as well as the wait list"},{"speaker":"Kedar Karkare","startTime":1964.732,"endTime":1967.882,"body":"signup for the the debit card product."},{"speaker":"Kedar Karkare","startTime":1969.2250000000001,"endTime":1972.765,"body":"If you wanna know more about me or"},{"speaker":"Kedar Karkare","startTime":1969.2250000000001,"endTime":1972.765,"body":"the company, you know, we've had"},{"speaker":"Kedar Karkare","startTime":1972.765,"endTime":1976.068,"body":"some recent, awards, if you will."},{"speaker":"Kedar Karkare","startTime":1976.068,"endTime":1979.518,"body":"We were named to the Best"},{"speaker":"Kedar Karkare","startTime":1976.068,"endTime":1979.518,"body":"in Business list by Inc."},{"speaker":"Kedar Karkare","startTime":1979.518,"endTime":1981.1680000000001,"body":"Magazine, late last year."},{"speaker":"Kedar Karkare","startTime":1982.0720000000001,"endTime":1985.492,"body":"Won a couple of other sort of innovation"},{"speaker":"Kedar Karkare","startTime":1982.0720000000001,"endTime":1985.492,"body":"and, and sustainability awards."},{"speaker":"Kedar Karkare","startTime":1985.492,"endTime":1987.712,"body":"So I'm sure if you Google Karma"},{"speaker":"Kedar Karkare","startTime":1985.492,"endTime":1987.712,"body":"Wallet, some of those will"},{"speaker":"Kedar Karkare","startTime":1987.712,"endTime":1989.8120000000001,"body":"show up in the news section."},{"speaker":"Kedar Karkare","startTime":1989.817,"endTime":1993.892,"body":"But yeah, I think primarily like if"},{"speaker":"Kedar Karkare","startTime":1989.817,"endTime":1993.892,"body":"you do nothing else after listening to"},{"speaker":"Kedar Karkare","startTime":1993.892,"endTime":1999.682,"body":"this podcast, go to karma wallet.io,"},{"speaker":"Kedar Karkare","startTime":1993.892,"endTime":1999.682,"body":"click on the browse button and just"},{"speaker":"Kedar Karkare","startTime":1999.6870000000001,"endTime":2001.962,"body":"take a look at some of the companies"},{"speaker":"Kedar Karkare","startTime":1999.6870000000001,"endTime":2001.962,"body":"that you buy from or some of the"},{"speaker":"Kedar Karkare","startTime":2001.962,"endTime":2003.162,"body":"companies that you're interested in."},{"speaker":"Kedar Karkare","startTime":2003.672,"endTime":2005.112,"body":"See what our data says."},{"speaker":"Kedar Karkare","startTime":2005.375,"endTime":2008.285,"body":"Reach out if you're interested in"},{"speaker":"Kedar Karkare","startTime":2005.375,"endTime":2008.285,"body":"why it's that way or why it might be"},{"speaker":"Kedar Karkare","startTime":2008.285,"endTime":2012.92,"body":"different than your perspective because"},{"speaker":"Kedar Karkare","startTime":2008.285,"endTime":2012.92,"body":"we're always looking to learn from"},{"speaker":"Kedar Karkare","startTime":2013.13,"endTime":2014.6000000000001,"body":"people that are passionate about this."},{"speaker":"Tom Raftery","startTime":2015.347,"endTime":2015.617,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2015.887,"endTime":2016.1570000000002,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2017.0720000000001,"endTime":2017.642,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":2017.642,"endTime":2018.962,"body":"Kedar, that's been really interesting."},{"speaker":"Tom Raftery","startTime":2018.962,"endTime":2020.607,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2018.962,"endTime":2020.607,"body":"on the podcast today."},{"speaker":"Kedar Karkare","startTime":2020.847,"endTime":2021.6870000000001,"body":"Thanks for having me!"},{"speaker":"Tom Raftery","startTime":2022.843,"endTime":2024.713,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2022.843,"endTime":2024.713,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2025.433,"endTime":2026.5430000000001,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2027.403,"endTime":2031.553,"body":"If you'd like to know more about the"},{"speaker":"Tom Raftery","startTime":2027.403,"endTime":2031.553,"body":"Climate Confident podcast, feel free to"},{"speaker":"Tom Raftery","startTime":2031.563,"endTime":2035.473,"body":"drop me an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":2035.723,"endTime":2039.203,"body":"com or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2039.7730000000001,"endTime":2043.5130000000001,"body":"If you like the show, please don't"},{"speaker":"Tom Raftery","startTime":2039.7730000000001,"endTime":2043.5130000000001,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2043.5330000000001,"endTime":2048.013,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2043.5330000000001,"endTime":2048.013,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2048.643,"endTime":2051.603,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2048.643,"endTime":2051.603,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2051.803,"endTime":2054.333,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":2051.803,"endTime":2054.333,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":2055.423,"endTime":2055.873,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":2056.543,"endTime":2057.4629999999997,"body":"Catch you all next time."}]}