{"version":"1.0.0","segments":[{"speaker":"Daniel Lawse","startTime":3.736,"endTime":7.206,"body":"Whether we acknowledge"},{"speaker":"Daniel Lawse","startTime":3.736,"endTime":7.206,"body":"and name them or not, we have systems"},{"speaker":"Daniel Lawse","startTime":7.206,"endTime":10.516,"body":"that are encouraging and incentivizing"},{"speaker":"Daniel Lawse","startTime":7.206,"endTime":10.516,"body":"the behavior that's creating emissions."},{"speaker":"Daniel Lawse","startTime":10.796,"endTime":12.666,"body":"Free parking is a great example."},{"speaker":"Daniel Lawse","startTime":12.946,"endTime":15.696,"body":"So if, if you're not going to charge"},{"speaker":"Daniel Lawse","startTime":12.946,"endTime":15.696,"body":"for parking, which some people can't"},{"speaker":"Daniel Lawse","startTime":15.696,"endTime":20.336,"body":"control, then let's give the free"},{"speaker":"Daniel Lawse","startTime":15.696,"endTime":20.336,"body":"bus passes, the free EV charging, the"},{"speaker":"Daniel Lawse","startTime":20.336,"endTime":24.416,"body":"free bike repair, like we subsidize"},{"speaker":"Daniel Lawse","startTime":20.336,"endTime":24.416,"body":"our employees with a wellness benefit"},{"speaker":"Daniel Lawse","startTime":24.416,"endTime":28.766,"body":"that they can use for bike repair, for"},{"speaker":"Daniel Lawse","startTime":24.416,"endTime":28.766,"body":"walking shoes, for raincoats as like"},{"speaker":"Daniel Lawse","startTime":28.766,"endTime":30.656,"body":"a multimodal transportation option."},{"speaker":"Tom Raftery","startTime":30.776,"endTime":32.846,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":30.776,"endTime":32.846,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":32.856,"endTime":34.356,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":34.676,"endTime":38.406,"body":"This is the Climate Confident"},{"speaker":"Tom Raftery","startTime":34.676,"endTime":38.406,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":38.546,"endTime":42.316,"body":"showcasing best practices in climate"},{"speaker":"Tom Raftery","startTime":38.546,"endTime":42.316,"body":"emission reductions and removals."},{"speaker":"Tom Raftery","startTime":42.746,"endTime":44.686,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":44.846,"endTime":48.606,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":44.846,"endTime":48.606,"body":"podcast in your podcast app of choice"},{"speaker":"Tom Raftery","startTime":48.766,"endTime":51.126,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":51.995,"endTime":52.535,"body":"Hi everyone."},{"speaker":"Tom Raftery","startTime":52.535,"endTime":55.985,"body":"And welcome to episode 166 of"},{"speaker":"Tom Raftery","startTime":52.535,"endTime":55.985,"body":"the climate confident podcast."},{"speaker":"Tom Raftery","startTime":56.315,"endTime":57.875,"body":"My name is Tom Raftery."},{"speaker":"Tom Raftery","startTime":57.875,"endTime":61.235,"body":"And before we kick off today's show,"},{"speaker":"Tom Raftery","startTime":57.875,"endTime":61.235,"body":"I want to take a moment to express"},{"speaker":"Tom Raftery","startTime":61.385,"endTime":65.315,"body":"my sincere gratitude to all of"},{"speaker":"Tom Raftery","startTime":61.385,"endTime":65.315,"body":"this podcast's amazing supporters."},{"speaker":"Tom Raftery","startTime":65.945,"endTime":69.695,"body":"Your support has been instrumental in"},{"speaker":"Tom Raftery","startTime":65.945,"endTime":69.695,"body":"keeping the podcast going, and I'm really"},{"speaker":"Tom Raftery","startTime":69.695,"endTime":71.375,"body":"grateful for each and every one of you."},{"speaker":"Tom Raftery","startTime":72.365,"endTime":75.305,"body":"In today's episode, I'm"},{"speaker":"Tom Raftery","startTime":72.365,"endTime":75.305,"body":"talking to the Verdis Group."},{"speaker":"Tom Raftery","startTime":75.495,"endTime":76.715,"body":"We'll get onto that in a second."},{"speaker":"Tom Raftery","startTime":77.255,"endTime":80.885,"body":"In the coming weeks, I have some"},{"speaker":"Tom Raftery","startTime":77.255,"endTime":80.885,"body":"fascinating episodes lined up."},{"speaker":"Tom Raftery","startTime":80.885,"endTime":82.895,"body":"So keep an eye out for next week."},{"speaker":"Tom Raftery","startTime":83.015,"endTime":88.055,"body":"I'll be talking to EcoVadis the week"},{"speaker":"Tom Raftery","startTime":83.015,"endTime":88.055,"body":"after I'll be talking to Novus about"},{"speaker":"Tom Raftery","startTime":88.085,"endTime":91.205,"body":"the energy landscape in the U S and"},{"speaker":"Tom Raftery","startTime":88.085,"endTime":91.205,"body":"the week after that, I'll be talking"},{"speaker":"Tom Raftery","startTime":91.205,"endTime":95.825,"body":"to Ditte from The Circular Way where"},{"speaker":"Tom Raftery","startTime":91.205,"endTime":95.825,"body":"we be discussing the importance"},{"speaker":"Tom Raftery","startTime":95.855,"endTime":99.125,"body":"of design in reducing emissions."},{"speaker":"Tom Raftery","startTime":99.575,"endTime":101.405,"body":"So back to today's episode."},{"speaker":"Tom Raftery","startTime":102.185,"endTime":104.975,"body":"With me on the show today, I've"},{"speaker":"Tom Raftery","startTime":102.185,"endTime":104.975,"body":"got my special guest Daniel."},{"speaker":"Tom Raftery","startTime":105.425,"endTime":107.255,"body":"Daniel welcome to the podcast."},{"speaker":"Tom Raftery","startTime":107.255,"endTime":108.785,"body":"Would you like to introduce yourself?"},{"speaker":"Daniel Lawse","startTime":109.934,"endTime":110.764,"body":"It's great to be here."},{"speaker":"Daniel Lawse","startTime":110.784,"endTime":111.564,"body":"Thanks for having me."},{"speaker":"Daniel Lawse","startTime":111.934,"endTime":112.824,"body":"Daniel Lawse."},{"speaker":"Daniel Lawse","startTime":112.844,"endTime":116.164,"body":"I'm the co founder and Chief"},{"speaker":"Daniel Lawse","startTime":112.844,"endTime":116.164,"body":"Century Thinker at Verdis Group."},{"speaker":"Daniel Lawse","startTime":116.164,"endTime":120.494,"body":"We're a small sustainability and"},{"speaker":"Daniel Lawse","startTime":116.164,"endTime":120.494,"body":"climate consultancy doing climate impact"},{"speaker":"Daniel Lawse","startTime":120.504,"endTime":124.554,"body":"that counts by accelerating climate"},{"speaker":"Daniel Lawse","startTime":120.504,"endTime":124.554,"body":"action through transformational change"},{"speaker":"Daniel Lawse","startTime":124.564,"endTime":126.104,"body":"with organizations and communities."},{"speaker":"Daniel Lawse","startTime":126.494,"endTime":132.328,"body":"I've been doing this work for almost"},{"speaker":"Daniel Lawse","startTime":126.494,"endTime":132.328,"body":"two decades and it stems from multiple"},{"speaker":"Daniel Lawse","startTime":132.438,"endTime":137.571,"body":"passions of mine, mindfulness, creating,"},{"speaker":"Daniel Lawse","startTime":132.438,"endTime":137.571,"body":"leaving the world better than I find it."},{"speaker":"Daniel Lawse","startTime":137.631,"endTime":139.301,"body":"And we can get into more of that later."},{"speaker":"Tom Raftery","startTime":141.476,"endTime":146.806,"body":"And I got to ask Daniel,"},{"speaker":"Tom Raftery","startTime":141.476,"endTime":146.806,"body":"the job title, Chief Century Thinker."},{"speaker":"Tom Raftery","startTime":147.006,"endTime":147.826,"body":"Who came up with that?"},{"speaker":"Daniel Lawse","startTime":148.441,"endTime":152.451,"body":"That was me when you're"},{"speaker":"Daniel Lawse","startTime":148.441,"endTime":152.451,"body":"a co founder and you're your own"},{"speaker":"Daniel Lawse","startTime":152.451,"endTime":153.701,"body":"boss, you get to make up titles."},{"speaker":"Daniel Lawse","startTime":153.711,"endTime":157.741,"body":"So I made that title up both because"},{"speaker":"Daniel Lawse","startTime":153.711,"endTime":157.741,"body":"it's a great conversation starter."},{"speaker":"Daniel Lawse","startTime":157.741,"endTime":159.001,"body":"So thanks for taking the bait there."},{"speaker":"Daniel Lawse","startTime":159.391,"endTime":163.481,"body":"And because it is a reminder for"},{"speaker":"Daniel Lawse","startTime":159.391,"endTime":163.481,"body":"me that one of the most important"},{"speaker":"Daniel Lawse","startTime":163.481,"endTime":166.741,"body":"things that I do on a daily basis"},{"speaker":"Daniel Lawse","startTime":163.481,"endTime":166.741,"body":"is needing to think long term."},{"speaker":"Daniel Lawse","startTime":167.191,"endTime":170.501,"body":"And that's what sustainability"},{"speaker":"Daniel Lawse","startTime":167.191,"endTime":170.501,"body":"and regenerative practices are."},{"speaker":"Daniel Lawse","startTime":170.501,"endTime":172.481,"body":"It's thinking in generations."},{"speaker":"Daniel Lawse","startTime":173.031,"endTime":176.671,"body":"And so, I'm human and I"},{"speaker":"Daniel Lawse","startTime":173.031,"endTime":176.671,"body":"recognize my humanity."},{"speaker":"Daniel Lawse","startTime":176.691,"endTime":181.041,"body":"And so I build systems around me to"},{"speaker":"Daniel Lawse","startTime":176.691,"endTime":181.041,"body":"help me recenter when I get thrown off."},{"speaker":"Daniel Lawse","startTime":181.041,"endTime":184.531,"body":"So when I start to see myself thinking"},{"speaker":"Daniel Lawse","startTime":181.041,"endTime":184.531,"body":"short term and somebody asks me about"},{"speaker":"Daniel Lawse","startTime":184.531,"endTime":188.141,"body":"my title or I see it, I'm like, Oh,"},{"speaker":"Daniel Lawse","startTime":184.531,"endTime":188.141,"body":"century thinker, century thinker."},{"speaker":"Daniel Lawse","startTime":188.531,"endTime":191.891,"body":"And it's great in conversations"},{"speaker":"Daniel Lawse","startTime":188.531,"endTime":191.891,"body":"with people we're working with for"},{"speaker":"Daniel Lawse","startTime":191.891,"endTime":195.781,"body":"transformational change, because it"},{"speaker":"Daniel Lawse","startTime":191.891,"endTime":195.781,"body":"does help recenter on that longterm"},{"speaker":"Daniel Lawse","startTime":195.781,"endTime":200.121,"body":"thinking, which is a key principle"},{"speaker":"Daniel Lawse","startTime":195.781,"endTime":200.121,"body":"of sustainability and climate action."},{"speaker":"Tom Raftery","startTime":200.726,"endTime":201.536,"body":"Nice, nice."},{"speaker":"Tom Raftery","startTime":201.556,"endTime":205.826,"body":"And what was, I mean, you"},{"speaker":"Tom Raftery","startTime":201.556,"endTime":205.826,"body":"mentioned you're a co founder, so."},{"speaker":"Tom Raftery","startTime":206.231,"endTime":212.091,"body":"What was the thing that made you"},{"speaker":"Tom Raftery","startTime":206.231,"endTime":212.091,"body":"decide to set the Verdis Group?"},{"speaker":"Daniel Lawse","startTime":214.711,"endTime":217.031,"body":"It was not the"},{"speaker":"Daniel Lawse","startTime":214.711,"endTime":217.031,"body":"desire to make a bunch of money."},{"speaker":"Daniel Lawse","startTime":217.561,"endTime":219.291,"body":"We started without a business plan."},{"speaker":"Daniel Lawse","startTime":219.721,"endTime":223.901,"body":"What it was, was I lean into"},{"speaker":"Daniel Lawse","startTime":219.721,"endTime":223.901,"body":"this definition of vocation,"},{"speaker":"Daniel Lawse","startTime":223.991,"endTime":228.201,"body":"which means meeting the world's"},{"speaker":"Daniel Lawse","startTime":223.991,"endTime":228.201,"body":"needs with my gifts and talents."},{"speaker":"Daniel Lawse","startTime":228.231,"endTime":231.191,"body":"And so I was really trying to pay"},{"speaker":"Daniel Lawse","startTime":228.231,"endTime":231.191,"body":"attention to what does the world need."},{"speaker":"Daniel Lawse","startTime":231.211,"endTime":236.551,"body":"And when I started Verdis Group with my"},{"speaker":"Daniel Lawse","startTime":231.211,"endTime":236.551,"body":"co founder, Craig Moody, the environment,"},{"speaker":"Daniel Lawse","startTime":236.651,"endTime":240.406,"body":"climate change global warming, you know,"},{"speaker":"Daniel Lawse","startTime":236.651,"endTime":240.406,"body":"the words have changed over time to get"},{"speaker":"Daniel Lawse","startTime":240.406,"endTime":242.836,"body":"more accurate, is a huge global need."},{"speaker":"Daniel Lawse","startTime":243.186,"endTime":246.056,"body":"And I had the skillset, talent,"},{"speaker":"Daniel Lawse","startTime":243.186,"endTime":246.056,"body":"and passion to be able to do that."},{"speaker":"Daniel Lawse","startTime":246.056,"endTime":248.996,"body":"And so Craig and I were sitting"},{"speaker":"Daniel Lawse","startTime":246.056,"endTime":248.996,"body":"around my dining room table, asking"},{"speaker":"Daniel Lawse","startTime":248.996,"endTime":250.156,"body":"ourselves that exact question."},{"speaker":"Daniel Lawse","startTime":250.156,"endTime":251.486,"body":"Why, why do we want to do this?"},{"speaker":"Daniel Lawse","startTime":252.106,"endTime":255.156,"body":"And it was because we both care"},{"speaker":"Daniel Lawse","startTime":252.106,"endTime":255.156,"body":"about our local and global community,"},{"speaker":"Daniel Lawse","startTime":255.166,"endTime":256.616,"body":"and we wanted to have a big impact."},{"speaker":"Daniel Lawse","startTime":256.986,"endTime":260.496,"body":"So impact is what drives us"},{"speaker":"Daniel Lawse","startTime":256.986,"endTime":260.496,"body":"and purpose for creating a"},{"speaker":"Daniel Lawse","startTime":260.496,"endTime":261.856,"body":"better world is what drives me."},{"speaker":"Tom Raftery","startTime":262.801,"endTime":263.341,"body":"Fantastic."},{"speaker":"Tom Raftery","startTime":263.351,"endTime":263.671,"body":"Great."},{"speaker":"Tom Raftery","startTime":263.721,"endTime":268.141,"body":"That's, you know, nice nice"},{"speaker":"Tom Raftery","startTime":263.721,"endTime":268.141,"body":"ambitions to have there."},{"speaker":"Tom Raftery","startTime":268.161,"endTime":268.481,"body":"Great."},{"speaker":"Tom Raftery","startTime":269.481,"endTime":270.991,"body":"And how are you doing that?"},{"speaker":"Daniel Lawse","startTime":274.141,"endTime":277.431,"body":"We are constantly evolving"},{"speaker":"Daniel Lawse","startTime":274.141,"endTime":277.431,"body":"and adapting, just like nature does."},{"speaker":"Daniel Lawse","startTime":277.751,"endTime":280.411,"body":"We kind of put our work into"},{"speaker":"Daniel Lawse","startTime":277.751,"endTime":280.411,"body":"two different buckets because"},{"speaker":"Daniel Lawse","startTime":280.411,"endTime":281.611,"body":"that was what the world needed."},{"speaker":"Daniel Lawse","startTime":281.611,"endTime":283.471,"body":"We work with a lot of organizations."},{"speaker":"Daniel Lawse","startTime":283.841,"endTime":287.121,"body":"And so there's a planning approach"},{"speaker":"Daniel Lawse","startTime":283.841,"endTime":287.121,"body":"here where it's important that we"},{"speaker":"Daniel Lawse","startTime":287.121,"endTime":291.651,"body":"can zoom out and think about the"},{"speaker":"Daniel Lawse","startTime":287.121,"endTime":291.651,"body":"strategy, where are we headed?"},{"speaker":"Daniel Lawse","startTime":291.651,"endTime":292.731,"body":"What do we want to achieve?"},{"speaker":"Daniel Lawse","startTime":292.751,"endTime":293.571,"body":"Set some goals."},{"speaker":"Daniel Lawse","startTime":293.891,"endTime":297.041,"body":"But then our very first client"},{"speaker":"Daniel Lawse","startTime":293.891,"endTime":297.041,"body":"was Omaha Public School System."},{"speaker":"Daniel Lawse","startTime":297.271,"endTime":300.071,"body":"We gave them a plan and they're like,"},{"speaker":"Daniel Lawse","startTime":297.271,"endTime":300.071,"body":"We don't have anybody to get this done."},{"speaker":"Daniel Lawse","startTime":300.081,"endTime":301.351,"body":"Do you do implementation?"},{"speaker":"Daniel Lawse","startTime":301.661,"endTime":304.991,"body":"And as a small new business who didn't"},{"speaker":"Daniel Lawse","startTime":301.661,"endTime":304.991,"body":"have another client lined up, we were"},{"speaker":"Daniel Lawse","startTime":304.991,"endTime":307.151,"body":"like, absolutely we do implementation."},{"speaker":"Tom Raftery","startTime":308.961,"endTime":309.121,"body":"been"},{"speaker":"Daniel Lawse","startTime":309.291,"endTime":310.351,"body":"And sure enough, we."},{"speaker":"Daniel Lawse","startTime":311.981,"endTime":313.031,"body":"Yes, yes."},{"speaker":"Daniel Lawse","startTime":313.071,"endTime":314.741,"body":"And so that is what we do."},{"speaker":"Daniel Lawse","startTime":315.641,"endTime":316.301,"body":"Exactly."},{"speaker":"Daniel Lawse","startTime":316.311,"endTime":317.331,"body":"Every single one of them."},{"speaker":"Daniel Lawse","startTime":318.021,"endTime":319.991,"body":"So planning and implementation."},{"speaker":"Daniel Lawse","startTime":319.991,"endTime":321.831,"body":"And it reminds me of the"},{"speaker":"Daniel Lawse","startTime":319.991,"endTime":321.831,"body":"story of the bricklayers."},{"speaker":"Daniel Lawse","startTime":321.871,"endTime":325.291,"body":"Maybe you've heard this, maybe your"},{"speaker":"Daniel Lawse","startTime":321.871,"endTime":325.291,"body":"listeners have, but this person's walking"},{"speaker":"Daniel Lawse","startTime":325.291,"endTime":328.781,"body":"down the path and they see a person laying"},{"speaker":"Daniel Lawse","startTime":325.291,"endTime":328.781,"body":"bricks and say, what, what are you doing?"},{"speaker":"Daniel Lawse","startTime":328.781,"endTime":331.351,"body":"And the, the man looks up"},{"speaker":"Daniel Lawse","startTime":328.781,"endTime":331.351,"body":"and says, I'm laying bricks."},{"speaker":"Daniel Lawse","startTime":331.351,"endTime":332.111,"body":"Can't you see that?"},{"speaker":"Daniel Lawse","startTime":332.481,"endTime":334.951,"body":"So this person continues down a"},{"speaker":"Daniel Lawse","startTime":332.481,"endTime":334.951,"body":"little bit further and there's"},{"speaker":"Daniel Lawse","startTime":334.951,"endTime":336.491,"body":"another person laying bricks."},{"speaker":"Daniel Lawse","startTime":336.931,"endTime":338.961,"body":"And she asks, what are you doing?"},{"speaker":"Daniel Lawse","startTime":338.961,"endTime":339.961,"body":"And the woman looks up, she says."},{"speaker":"Daniel Lawse","startTime":340.376,"endTime":341.206,"body":"Well, I'm building a wall."},{"speaker":"Daniel Lawse","startTime":341.206,"endTime":341.866,"body":"Can't you tell?"},{"speaker":"Daniel Lawse","startTime":342.676,"endTime":346.416,"body":"And the traveler continues down the"},{"speaker":"Daniel Lawse","startTime":342.676,"endTime":346.416,"body":"road and sees this third person laying"},{"speaker":"Daniel Lawse","startTime":346.426,"endTime":348.526,"body":"bricks and asks her what she's doing."},{"speaker":"Daniel Lawse","startTime":348.886,"endTime":354.746,"body":"And she pauses, she looks up and"},{"speaker":"Daniel Lawse","startTime":348.886,"endTime":354.746,"body":"she says, I'm building a cathedral."},{"speaker":"Daniel Lawse","startTime":357.236,"endTime":360.776,"body":"And so it's so important in our"},{"speaker":"Daniel Lawse","startTime":357.236,"endTime":360.776,"body":"work that we know what we're"},{"speaker":"Daniel Lawse","startTime":360.786,"endTime":362.416,"body":"building, what we're creating."},{"speaker":"Daniel Lawse","startTime":362.786,"endTime":367.146,"body":"That vision of the cathedral of a"},{"speaker":"Daniel Lawse","startTime":362.786,"endTime":367.146,"body":"regenerative, a co create co creating"},{"speaker":"Daniel Lawse","startTime":367.146,"endTime":368.786,"body":"a thriving and resilient world."},{"speaker":"Daniel Lawse","startTime":369.296,"endTime":370.386,"body":"That's our North Star."},{"speaker":"Daniel Lawse","startTime":370.386,"endTime":371.376,"body":"That's our cathedral."},{"speaker":"Daniel Lawse","startTime":371.816,"endTime":374.126,"body":"And we have to be really good"},{"speaker":"Daniel Lawse","startTime":371.816,"endTime":374.126,"body":"at laying bricks, because you"},{"speaker":"Daniel Lawse","startTime":374.126,"endTime":376.416,"body":"can't build a cathedral without"},{"speaker":"Daniel Lawse","startTime":374.126,"endTime":376.416,"body":"the bricks laid properly."},{"speaker":"Daniel Lawse","startTime":376.626,"endTime":381.296,"body":"So it's a really beautiful intersection"},{"speaker":"Daniel Lawse","startTime":376.626,"endTime":381.296,"body":"of zooming out, strategically"},{"speaker":"Daniel Lawse","startTime":381.306,"endTime":385.306,"body":"having that vision, and knowing"},{"speaker":"Daniel Lawse","startTime":381.306,"endTime":385.306,"body":"how to actually lay the bricks,"},{"speaker":"Daniel Lawse","startTime":385.316,"endTime":387.326,"body":"do the work to get things done."},{"speaker":"Tom Raftery","startTime":387.931,"endTime":388.411,"body":"Okay."},{"speaker":"Daniel Lawse","startTime":388.496,"endTime":390.156,"body":"don't want to"},{"speaker":"Daniel Lawse","startTime":388.496,"endTime":390.156,"body":"do plans that sit on a shelf"},{"speaker":"Tom Raftery","startTime":390.156,"endTime":390.696,"body":"No, no, no."},{"speaker":"Tom Raftery","startTime":390.711,"endTime":391.181,"body":"Of course."},{"speaker":"Tom Raftery","startTime":391.201,"endTime":391.561,"body":"Of course."},{"speaker":"Tom Raftery","startTime":391.561,"endTime":394.211,"body":"And in this context, what do you"},{"speaker":"Tom Raftery","startTime":391.561,"endTime":394.211,"body":"mean by the term regenerative?"},{"speaker":"Daniel Lawse","startTime":395.621,"endTime":399.531,"body":"Hmmm, regenerative,"},{"speaker":"Daniel Lawse","startTime":395.621,"endTime":399.531,"body":"when I think about a spectrum of how"},{"speaker":"Daniel Lawse","startTime":399.531,"endTime":402.886,"body":"things can be in the world, there's"},{"speaker":"Daniel Lawse","startTime":399.531,"endTime":402.886,"body":"degenerative, which is harmful."},{"speaker":"Daniel Lawse","startTime":403.586,"endTime":408.026,"body":"There's sustainable, which is doing"},{"speaker":"Daniel Lawse","startTime":403.586,"endTime":408.026,"body":"no harm, and there's regenerative,"},{"speaker":"Daniel Lawse","startTime":408.066,"endTime":409.356,"body":"which is doing more good."},{"speaker":"Daniel Lawse","startTime":409.946,"endTime":414.056,"body":"And I take a lot of insight and"},{"speaker":"Daniel Lawse","startTime":409.946,"endTime":414.056,"body":"wisdom and inspiration from nature"},{"speaker":"Daniel Lawse","startTime":414.116,"endTime":418.856,"body":"because nature has been running this"},{"speaker":"Daniel Lawse","startTime":414.116,"endTime":418.856,"body":"innovation lab called life for 3."},{"speaker":"Daniel Lawse","startTime":418.856,"endTime":419.526,"body":"8 billion years."},{"speaker":"Daniel Lawse","startTime":419.526,"endTime":420.806,"body":"So it's learned a few things."},{"speaker":"Daniel Lawse","startTime":421.226,"endTime":422.466,"body":"And I don't have that amount of time."},{"speaker":"Daniel Lawse","startTime":422.466,"endTime":425.446,"body":"So I'm going to learn from the lab"},{"speaker":"Daniel Lawse","startTime":422.466,"endTime":425.446,"body":"that's been doing the re the experiments."},{"speaker":"Daniel Lawse","startTime":426.116,"endTime":431.026,"body":"And so, a thriving ecosystem, a stage"},{"speaker":"Daniel Lawse","startTime":426.116,"endTime":431.026,"body":"three ecosystem is regenerative."},{"speaker":"Daniel Lawse","startTime":431.076,"endTime":435.226,"body":"Every organism in that system is"},{"speaker":"Daniel Lawse","startTime":431.076,"endTime":435.226,"body":"contributing more than it's consuming."},{"speaker":"Daniel Lawse","startTime":435.586,"endTime":438.426,"body":"It might be contributing different"},{"speaker":"Daniel Lawse","startTime":435.586,"endTime":438.426,"body":"things than it consumes, right?"},{"speaker":"Daniel Lawse","startTime":438.446,"endTime":440.896,"body":"Cause we still need to"},{"speaker":"Daniel Lawse","startTime":438.446,"endTime":440.896,"body":"consume things to be alive."},{"speaker":"Daniel Lawse","startTime":441.206,"endTime":444.546,"body":"We need to consume things as"},{"speaker":"Daniel Lawse","startTime":441.206,"endTime":444.546,"body":"organizations to, to exist."},{"speaker":"Daniel Lawse","startTime":445.086,"endTime":449.346,"body":"But regenerative means we're"},{"speaker":"Daniel Lawse","startTime":445.086,"endTime":449.346,"body":"designing systems that are mutually"},{"speaker":"Daniel Lawse","startTime":449.346,"endTime":451.246,"body":"beneficial and net positive."},{"speaker":"Daniel Lawse","startTime":452.496,"endTime":457.056,"body":"So a really simple way to think about"},{"speaker":"Daniel Lawse","startTime":452.496,"endTime":457.056,"body":"that is to ask myself, is what I'm doing"},{"speaker":"Daniel Lawse","startTime":457.096,"endTime":459.516,"body":"causing harm or is it doing more good?"},{"speaker":"Daniel Lawse","startTime":459.816,"endTime":462.746,"body":"And then bring that time horizon of"},{"speaker":"Daniel Lawse","startTime":459.816,"endTime":462.746,"body":"Chief Century Thinker into the mix."},{"speaker":"Daniel Lawse","startTime":462.816,"endTime":467.036,"body":"Am I doing more good just for me"},{"speaker":"Daniel Lawse","startTime":462.816,"endTime":467.036,"body":"right now, or am I doing more good"},{"speaker":"Daniel Lawse","startTime":467.036,"endTime":468.656,"body":"for people for generations to come?"},{"speaker":"Tom Raftery","startTime":470.451,"endTime":470.801,"body":"Fair."},{"speaker":"Tom Raftery","startTime":471.231,"endTime":471.641,"body":"Okay."},{"speaker":"Tom Raftery","startTime":471.841,"endTime":472.191,"body":"Nice."},{"speaker":"Tom Raftery","startTime":472.536,"endTime":472.756,"body":"Nice."},{"speaker":"Tom Raftery","startTime":472.756,"endTime":480.086,"body":"And so for your clients, let's give"},{"speaker":"Tom Raftery","startTime":472.756,"endTime":480.086,"body":"me an idea of who your clients are"},{"speaker":"Tom Raftery","startTime":480.086,"endTime":482.156,"body":"and what are you solving for them?"},{"speaker":"Daniel Lawse","startTime":483.353,"endTime":486.893,"body":"We get to work with"},{"speaker":"Daniel Lawse","startTime":483.353,"endTime":486.893,"body":"some amazing partners that are"},{"speaker":"Daniel Lawse","startTime":486.903,"endTime":488.393,"body":"having huge impacts themselves."},{"speaker":"Daniel Lawse","startTime":488.393,"endTime":492.273,"body":"We like to work with large complex"},{"speaker":"Daniel Lawse","startTime":488.393,"endTime":492.273,"body":"organizations that have big audiences."},{"speaker":"Daniel Lawse","startTime":492.633,"endTime":494.283,"body":"We work with healthcare facilities."},{"speaker":"Daniel Lawse","startTime":494.283,"endTime":495.423,"body":"We work with airports."},{"speaker":"Daniel Lawse","startTime":495.423,"endTime":497.643,"body":"We work with a bunch"},{"speaker":"Daniel Lawse","startTime":495.423,"endTime":497.643,"body":"of zoos and aquariums."},{"speaker":"Daniel Lawse","startTime":498.023,"endTime":501.223,"body":"We work with some private sector,"},{"speaker":"Daniel Lawse","startTime":498.023,"endTime":501.223,"body":"financial and insurance companies."},{"speaker":"Daniel Lawse","startTime":501.223,"endTime":503.083,"body":"And a lot of what their needs."},{"speaker":"Daniel Lawse","startTime":503.393,"endTime":505.213,"body":"It's been interesting"},{"speaker":"Daniel Lawse","startTime":503.393,"endTime":505.213,"body":"to watch this evolution."},{"speaker":"Daniel Lawse","startTime":505.623,"endTime":509.603,"body":"Because early on, we're in the Midwest"},{"speaker":"Daniel Lawse","startTime":505.623,"endTime":509.603,"body":"of, of the United States, Omaha, Nebraska."},{"speaker":"Tom Raftery","startTime":509.603,"endTime":510.003,"body":"hmm."},{"speaker":"Daniel Lawse","startTime":510.793,"endTime":513.523,"body":"And Climate Change"},{"speaker":"Daniel Lawse","startTime":510.793,"endTime":513.523,"body":"was not the word we lead with in"},{"speaker":"Daniel Lawse","startTime":513.523,"endTime":515.653,"body":"2009, when we founded our company."},{"speaker":"Daniel Lawse","startTime":515.923,"endTime":518.993,"body":"It was energy efficiency and"},{"speaker":"Daniel Lawse","startTime":515.923,"endTime":518.993,"body":"we'll help you save money."},{"speaker":"Daniel Lawse","startTime":519.413,"endTime":523.523,"body":"And then it evolved to, yeah, everybody"},{"speaker":"Daniel Lawse","startTime":519.413,"endTime":523.523,"body":"still wants to save money and save"},{"speaker":"Daniel Lawse","startTime":523.523,"endTime":527.863,"body":"energy and reduce their utilities, but"},{"speaker":"Daniel Lawse","startTime":523.523,"endTime":527.863,"body":"then it got into employee engagement."},{"speaker":"Daniel Lawse","startTime":527.883,"endTime":531.903,"body":"It was a way to not just save money on"},{"speaker":"Daniel Lawse","startTime":527.883,"endTime":531.903,"body":"resources, but also to engage employees"},{"speaker":"Daniel Lawse","startTime":531.903,"endTime":533.183,"body":"in something that they cared about."},{"speaker":"Daniel Lawse","startTime":533.793,"endTime":540.533,"body":"And, in Omaha, I feel like we are behind"},{"speaker":"Daniel Lawse","startTime":533.793,"endTime":540.533,"body":"the curve in adopting climate action."},{"speaker":"Daniel Lawse","startTime":540.803,"endTime":545.873,"body":"So it made us really good at speaking in"},{"speaker":"Daniel Lawse","startTime":540.803,"endTime":545.873,"body":"a language that could meet people where"},{"speaker":"Daniel Lawse","startTime":545.873,"endTime":548.363,"body":"they are, and help take them further."},{"speaker":"Daniel Lawse","startTime":548.883,"endTime":552.723,"body":"So now what we're seeing in the"},{"speaker":"Daniel Lawse","startTime":548.883,"endTime":552.723,"body":"Omaha market is people are doing this"},{"speaker":"Daniel Lawse","startTime":552.723,"endTime":553.953,"body":"because it's the right thing to do."},{"speaker":"Daniel Lawse","startTime":554.063,"endTime":555.963,"body":"And they want to be community leaders."},{"speaker":"Daniel Lawse","startTime":556.523,"endTime":560.968,"body":"And, because they see it more and more"},{"speaker":"Daniel Lawse","startTime":556.523,"endTime":560.968,"body":"as the right thing to do, and they want"},{"speaker":"Daniel Lawse","startTime":560.968,"endTime":565.718,"body":"to be community leaders, we get to have"},{"speaker":"Daniel Lawse","startTime":560.968,"endTime":565.718,"body":"partnerships that extend the impact"},{"speaker":"Daniel Lawse","startTime":565.728,"endTime":568.108,"body":"beyond their walls sometimes, not always."},{"speaker":"Daniel Lawse","startTime":568.798,"endTime":572.698,"body":"So, the, the partners that we work"},{"speaker":"Daniel Lawse","startTime":568.798,"endTime":572.698,"body":"with, for example, it can be as"},{"speaker":"Daniel Lawse","startTime":572.698,"endTime":576.898,"body":"basic as greenhouse gas inventories"},{"speaker":"Daniel Lawse","startTime":572.698,"endTime":576.898,"body":"and accounting, but then we also"},{"speaker":"Daniel Lawse","startTime":576.898,"endTime":578.658,"body":"do net zero emissions pathways."},{"speaker":"Daniel Lawse","startTime":578.678,"endTime":580.228,"body":"Cause it, it really is."},{"speaker":"Daniel Lawse","startTime":580.228,"endTime":583.738,"body":"Let me step back and say, like the"},{"speaker":"Daniel Lawse","startTime":580.228,"endTime":583.738,"body":"needs they have are pretty simple."},{"speaker":"Daniel Lawse","startTime":583.738,"endTime":584.998,"body":"Like, where are we today?"},{"speaker":"Tom Raftery","startTime":585.623,"endTime":585.953,"body":"Mm hmm."},{"speaker":"Daniel Lawse","startTime":586.068,"endTime":586.748,"body":"Baselining."},{"speaker":"Daniel Lawse","startTime":587.018,"endTime":588.238,"body":"Where do we want to go?"},{"speaker":"Daniel Lawse","startTime":588.248,"endTime":591.678,"body":"What's the vision, but what's the right"},{"speaker":"Daniel Lawse","startTime":588.248,"endTime":591.678,"body":"vision and what are the goals that can"},{"speaker":"Daniel Lawse","startTime":591.678,"endTime":593.268,"body":"can be milestones on our way there?"},{"speaker":"Daniel Lawse","startTime":593.278,"endTime":594.278,"body":"And then how do we get there?"},{"speaker":"Daniel Lawse","startTime":594.278,"endTime":595.158,"body":"What are the strategies?"},{"speaker":"Daniel Lawse","startTime":595.168,"endTime":596.648,"body":"How do we get shit done?"},{"speaker":"Daniel Lawse","startTime":596.708,"endTime":600.408,"body":"GSD is kind of something we say a lot"},{"speaker":"Daniel Lawse","startTime":596.708,"endTime":600.408,"body":"in our, on our team, because we really"},{"speaker":"Daniel Lawse","startTime":600.408,"endTime":602.868,"body":"want to make sure that action is moving."},{"speaker":"Daniel Lawse","startTime":603.358,"endTime":604.598,"body":"And that's the planning side."},{"speaker":"Daniel Lawse","startTime":604.598,"endTime":607.488,"body":"And then the G or the, the"},{"speaker":"Daniel Lawse","startTime":604.598,"endTime":607.488,"body":"GSD is the implementation."},{"speaker":"Daniel Lawse","startTime":607.488,"endTime":611.158,"body":"Once they have that vision of where"},{"speaker":"Daniel Lawse","startTime":607.488,"endTime":611.158,"body":"they want to go and how they want to get"},{"speaker":"Daniel Lawse","startTime":611.158,"endTime":613.968,"body":"there, then the GSD are the strategies."},{"speaker":"Daniel Lawse","startTime":613.978,"endTime":614.238,"body":"So."},{"speaker":"Daniel Lawse","startTime":616.238,"endTime":621.008,"body":"One of the things I love about our work"},{"speaker":"Daniel Lawse","startTime":616.238,"endTime":621.008,"body":"is the impact of like zoos and aquariums."},{"speaker":"Daniel Lawse","startTime":621.558,"endTime":623.718,"body":"We work with the Aquarium"},{"speaker":"Daniel Lawse","startTime":621.558,"endTime":623.718,"body":"Conservation Partnership."},{"speaker":"Daniel Lawse","startTime":623.968,"endTime":627.968,"body":"They have over 30 million guests"},{"speaker":"Daniel Lawse","startTime":623.968,"endTime":627.968,"body":"a year at their 27 aquariums."},{"speaker":"Daniel Lawse","startTime":628.648,"endTime":632.933,"body":"So, if we can get them to lead by"},{"speaker":"Daniel Lawse","startTime":628.648,"endTime":632.933,"body":"example, which they want to do anyway,"},{"speaker":"Daniel Lawse","startTime":632.933,"endTime":636.693,"body":"and give them language and tools to do"},{"speaker":"Daniel Lawse","startTime":632.933,"endTime":636.693,"body":"that, they're great with educating their"},{"speaker":"Daniel Lawse","startTime":636.693,"endTime":638.263,"body":"members and their community leaders."},{"speaker":"Daniel Lawse","startTime":638.533,"endTime":642.613,"body":"Zoos and aquariums are some of the most"},{"speaker":"Daniel Lawse","startTime":638.533,"endTime":642.613,"body":"trusted institutions in a community."},{"speaker":"Daniel Lawse","startTime":642.723,"endTime":645.143,"body":"They're trusted more than the"},{"speaker":"Daniel Lawse","startTime":642.723,"endTime":645.143,"body":"local newspaper, than the local"},{"speaker":"Daniel Lawse","startTime":645.143,"endTime":647.403,"body":"media, than universities even."},{"speaker":"Daniel Lawse","startTime":647.633,"endTime":650.833,"body":"They're trusted more than local government"},{"speaker":"Daniel Lawse","startTime":647.633,"endTime":650.833,"body":"and state and regional governments."},{"speaker":"Daniel Lawse","startTime":650.833,"endTime":652.543,"body":"I mean, That may, might not surprise you."},{"speaker":"Daniel Lawse","startTime":652.813,"endTime":656.263,"body":"So it's really fun working with"},{"speaker":"Daniel Lawse","startTime":652.813,"endTime":656.263,"body":"that group of organizations"},{"speaker":"Daniel Lawse","startTime":656.263,"endTime":657.793,"body":"because they're so well trusted."},{"speaker":"Daniel Lawse","startTime":658.253,"endTime":661.453,"body":"They also have to take that trust"},{"speaker":"Daniel Lawse","startTime":658.253,"endTime":661.453,"body":"with a huge amount of responsibility."},{"speaker":"Daniel Lawse","startTime":661.453,"endTime":665.593,"body":"They can't push too far sometimes"},{"speaker":"Daniel Lawse","startTime":661.453,"endTime":665.593,"body":"because it can turn people"},{"speaker":"Daniel Lawse","startTime":665.593,"endTime":666.943,"body":"off and they can lose trust."},{"speaker":"Daniel Lawse","startTime":666.963,"endTime":668.613,"body":"But, they're in the"},{"speaker":"Daniel Lawse","startTime":666.963,"endTime":668.613,"body":"business of conservation."},{"speaker":"Daniel Lawse","startTime":668.613,"endTime":672.883,"body":"So when we get to help them set climate"},{"speaker":"Daniel Lawse","startTime":668.613,"endTime":672.883,"body":"neutral goals or net zero emission goals,"},{"speaker":"Daniel Lawse","startTime":673.063,"endTime":676.693,"body":"and then help them drive their emissions"},{"speaker":"Daniel Lawse","startTime":673.063,"endTime":676.693,"body":"down and find ways to increase renewable"},{"speaker":"Daniel Lawse","startTime":676.693,"endTime":681.413,"body":"energy, that is huge because they're"},{"speaker":"Daniel Lawse","startTime":676.693,"endTime":681.413,"body":"impacting not just their organization,"},{"speaker":"Daniel Lawse","startTime":681.663,"endTime":683.003,"body":"they're impacting their community."},{"speaker":"Daniel Lawse","startTime":683.023,"endTime":687.253,"body":"And when we get to work with the community"},{"speaker":"Daniel Lawse","startTime":683.023,"endTime":687.253,"body":"of aquariums or a community of zoos, we"},{"speaker":"Daniel Lawse","startTime":687.253,"endTime":689.163,"body":"get to impact people across the country."},{"speaker":"Daniel Lawse","startTime":689.748,"endTime":690.618,"body":"Airports are another thing."},{"speaker":"Daniel Lawse","startTime":690.618,"endTime":694.338,"body":"We work with the Minneapolis airport"},{"speaker":"Daniel Lawse","startTime":690.618,"endTime":694.338,"body":"and they have over 30 million passengers"},{"speaker":"Daniel Lawse","startTime":694.338,"endTime":696.478,"body":"go through their gates every year."},{"speaker":"Daniel Lawse","startTime":696.478,"endTime":700.648,"body":"So when they do things, even a"},{"speaker":"Daniel Lawse","startTime":696.478,"endTime":700.648,"body":"small thing at an organization"},{"speaker":"Daniel Lawse","startTime":700.648,"endTime":702.578,"body":"of that scale has a huge impact."},{"speaker":"Daniel Lawse","startTime":702.888,"endTime":707.298,"body":"And when they live by example, like"},{"speaker":"Daniel Lawse","startTime":702.888,"endTime":707.298,"body":"integrity is really important to us."},{"speaker":"Daniel Lawse","startTime":707.298,"endTime":708.467,"body":"It's not greenwashing."},{"speaker":"Daniel Lawse","startTime":708.468,"endTime":709.958,"body":"We refuse to greenwash."},{"speaker":"Daniel Lawse","startTime":710.338,"endTime":713.928,"body":"So when we get people to actually"},{"speaker":"Daniel Lawse","startTime":710.338,"endTime":713.928,"body":"live out of this value of"},{"speaker":"Daniel Lawse","startTime":714.198,"endTime":719.063,"body":"sustainability to regenerative, Then"},{"speaker":"Daniel Lawse","startTime":714.198,"endTime":719.063,"body":"they are transforming the hearts"},{"speaker":"Daniel Lawse","startTime":719.063,"endTime":720.273,"body":"and minds of people around them."},{"speaker":"Daniel Lawse","startTime":720.273,"endTime":722.763,"body":"This isn't just a mental game"},{"speaker":"Daniel Lawse","startTime":720.273,"endTime":722.763,"body":"of like, I have a checklist."},{"speaker":"Daniel Lawse","startTime":722.763,"endTime":723.463,"body":"I'm going to do these things."},{"speaker":"Daniel Lawse","startTime":723.463,"endTime":726.303,"body":"Like we're working on transforming"},{"speaker":"Daniel Lawse","startTime":723.463,"endTime":726.303,"body":"the way people see the world."},{"speaker":"Tom Raftery","startTime":727.313,"endTime":733.178,"body":"Interesting, zoos and"},{"speaker":"Tom Raftery","startTime":727.313,"endTime":733.178,"body":"aquariums, I can, I can get on board"},{"speaker":"Tom Raftery","startTime":760.618,"endTime":767.2280000000001,"body":"with reasonably easily just because"},{"speaker":"Tom Raftery","startTime":760.618,"endTime":767.2280000000001,"body":"as a, as a student, I worked in a,"},{"speaker":"Tom Raftery","startTime":767.238,"endTime":769.408,"body":"in a wildlife park in, in Ireland."},{"speaker":"Tom Raftery","startTime":770.298,"endTime":774.498,"body":"so, you know, we had scimitar horned"},{"speaker":"Tom Raftery","startTime":770.298,"endTime":774.498,"body":"oryx, we had giraffe, we had cheetahs,"},{"speaker":"Tom Raftery","startTime":774.498,"endTime":783.2230000000001,"body":"we had monkeys, we had, you know, the"},{"speaker":"Tom Raftery","startTime":774.498,"endTime":783.2230000000001,"body":"whole gamut and, thinking about that, I'm"},{"speaker":"Tom Raftery","startTime":783.2230000000001,"endTime":788.9830000000001,"body":"just trying to think what would have been"},{"speaker":"Tom Raftery","startTime":783.2230000000001,"endTime":788.9830000000001,"body":"the largest source of emissions for, the"},{"speaker":"Tom Raftery","startTime":788.9830000000001,"endTime":792.143,"body":"name was Fota, Fota Wildlife Park, what"},{"speaker":"Tom Raftery","startTime":788.9830000000001,"endTime":792.143,"body":"would have been the largest source of"},{"speaker":"Tom Raftery","startTime":792.143,"endTime":803.253,"body":"emissions and I'm going to guess either"},{"speaker":"Tom Raftery","startTime":792.143,"endTime":803.253,"body":"the transportation, so transportation"},{"speaker":"Tom Raftery","startTime":803.8430000000001,"endTime":808.3480000000001,"body":"of, you know, within the park, a little"},{"speaker":"Tom Raftery","startTime":803.8430000000001,"endTime":808.3480000000001,"body":"train running around, moving people"},{"speaker":"Tom Raftery","startTime":808.3480000000001,"endTime":812.918,"body":"and, you know, it was a large park, so"},{"speaker":"Tom Raftery","startTime":808.3480000000001,"endTime":812.918,"body":"moving workers around the park well and"},{"speaker":"Tom Raftery","startTime":812.9280000000001,"endTime":818.8580000000001,"body":"or food for the animals, probably even"},{"speaker":"Tom Raftery","startTime":812.9280000000001,"endTime":818.8580000000001,"body":"more so, because the manufacture of"},{"speaker":"Tom Raftery","startTime":818.8580000000001,"endTime":823.0880000000001,"body":"the food would have, you know, required"},{"speaker":"Tom Raftery","startTime":818.8580000000001,"endTime":823.0880000000001,"body":"considerable greenhouse gases, but"},{"speaker":"Tom Raftery","startTime":824.248,"endTime":829.008,"body":"tell me if I'm wrong, I mean, looking"},{"speaker":"Tom Raftery","startTime":824.248,"endTime":829.008,"body":"across zoos, aquaria are different."},{"speaker":"Tom Raftery","startTime":829.418,"endTime":834.8280000000001,"body":"I get it because I suspect, I suspect the"},{"speaker":"Tom Raftery","startTime":829.418,"endTime":834.8280000000001,"body":"largest source of emissions in an aquarium"},{"speaker":"Tom Raftery","startTime":835.128,"endTime":841.1780000000001,"body":"is the water, getting the water and"},{"speaker":"Tom Raftery","startTime":835.128,"endTime":841.1780000000001,"body":"heating the water to the right temperature"},{"speaker":"Tom Raftery","startTime":841.1780000000001,"endTime":844.0680000000001,"body":"again, maybe I'm wrong and moving it."},{"speaker":"Tom Raftery","startTime":844.128,"endTime":845.6980000000001,"body":"Yeah, yeah, yeah, yeah, yeah, yeah, yeah."},{"speaker":"Tom Raftery","startTime":845.6980000000001,"endTime":846.1980000000001,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":846.528,"endTime":846.7280000000001,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":846.778,"endTime":851.518,"body":"Because there's an old, there's an old"},{"speaker":"Tom Raftery","startTime":846.778,"endTime":851.518,"body":"myth that I don't know if you heard"},{"speaker":"Tom Raftery","startTime":851.518,"endTime":855.9280000000001,"body":"it, but there's an old myth that's,"},{"speaker":"Tom Raftery","startTime":851.518,"endTime":855.9280000000001,"body":"that's known in, in Ireland and the UK."},{"speaker":"Tom Raftery","startTime":856.878,"endTime":863.888,"body":"And it's that, you know, the, the,"},{"speaker":"Tom Raftery","startTime":856.878,"endTime":863.888,"body":"during a football match at halftime,"},{"speaker":"Tom Raftery","startTime":864.398,"endTime":868.788,"body":"when everybody goes up to plug in the"},{"speaker":"Tom Raftery","startTime":864.398,"endTime":868.788,"body":"kettle to make a cup of tea or whatever,"},{"speaker":"Tom Raftery","startTime":869.0880000000001,"endTime":872.268,"body":"there's a huge spike in the electricity."},{"speaker":"Tom Raftery","startTime":873.3180000000001,"endTime":875.548,"body":"And of course, that's completely untrue."},{"speaker":"Tom Raftery","startTime":875.658,"endTime":876.4380000000001,"body":"It's not untrue."},{"speaker":"Tom Raftery","startTime":876.8080000000001,"endTime":879.6080000000001,"body":"There is a spike at half time"},{"speaker":"Tom Raftery","startTime":876.8080000000001,"endTime":879.6080000000001,"body":"in a game and things like that."},{"speaker":"Tom Raftery","startTime":879.9380000000001,"endTime":882.878,"body":"But it's not because people are plugging"},{"speaker":"Tom Raftery","startTime":879.9380000000001,"endTime":882.878,"body":"in the kettle to make a cup of tea."},{"speaker":"Tom Raftery","startTime":883.0880000000001,"endTime":885.6880000000001,"body":"It's because they're going to their"},{"speaker":"Tom Raftery","startTime":883.0880000000001,"endTime":885.6880000000001,"body":"bathroom and flushing the toilet."},{"speaker":"Tom Raftery","startTime":886.7080000000001,"endTime":887.7180000000001,"body":"And to your point,"},{"speaker":"Daniel Lawse","startTime":887.783,"endTime":888.773,"body":"it's the water use."},{"speaker":"Tom Raftery","startTime":888.9730000000001,"endTime":892.4330000000001,"body":"use and it's the movement"},{"speaker":"Tom Raftery","startTime":888.9730000000001,"endTime":892.4330000000001,"body":"of the water, because sure, I can flush"},{"speaker":"Tom Raftery","startTime":892.5630000000001,"endTime":898.413,"body":"my toilet in my house and that doesn't"},{"speaker":"Tom Raftery","startTime":892.5630000000001,"endTime":898.413,"body":"cost me anything in electricity, but if"},{"speaker":"Tom Raftery","startTime":898.413,"endTime":902.5630000000001,"body":"everyone in the neighborhood does it, the"},{"speaker":"Tom Raftery","startTime":898.413,"endTime":902.5630000000001,"body":"water utility has to pump that water and"},{"speaker":"Tom Raftery","startTime":902.5730000000001,"endTime":904.883,"body":"that's where the electricity hit, hits."},{"speaker":"Tom Raftery","startTime":905.283,"endTime":911.513,"body":"So, anyway, coming back to the"},{"speaker":"Tom Raftery","startTime":905.283,"endTime":911.513,"body":"question to yourself in terms of"},{"speaker":"Tom Raftery","startTime":911.543,"endTime":916.9430000000001,"body":"wildlife parks, zoos, aquaria, where"},{"speaker":"Tom Raftery","startTime":911.543,"endTime":916.9430000000001,"body":"is the big hit for them typically?"},{"speaker":"Daniel Lawse","startTime":918.5930000000001,"endTime":921.8130000000001,"body":"You were pretty close and"},{"speaker":"Daniel Lawse","startTime":918.5930000000001,"endTime":921.8130000000001,"body":"it kind of varies because some like a"},{"speaker":"Daniel Lawse","startTime":921.8130000000001,"endTime":926.0930000000001,"body":"wildlife park might have one building and"},{"speaker":"Daniel Lawse","startTime":921.8130000000001,"endTime":926.0930000000001,"body":"a drive around kind of safari loop, right?"},{"speaker":"Daniel Lawse","startTime":926.0930000000001,"endTime":930.293,"body":"So not a lot of energy use in"},{"speaker":"Daniel Lawse","startTime":926.0930000000001,"endTime":930.293,"body":"anything but transportation."},{"speaker":"Tom Raftery","startTime":930.298,"endTime":930.758,"body":"a walk around."},{"speaker":"Tom Raftery","startTime":930.758,"endTime":930.868,"body":"No"},{"speaker":"Daniel Lawse","startTime":930.9530000000001,"endTime":931.783,"body":"Or a walk around."},{"speaker":"Daniel Lawse","startTime":931.783,"endTime":938.413,"body":"Yeah, but there are other zoos that have"},{"speaker":"Daniel Lawse","startTime":931.783,"endTime":938.413,"body":"indoor jungles and indoor deserts and"},{"speaker":"Daniel Lawse","startTime":938.6030000000001,"endTime":940.523,"body":"have aquariums as part of their zoo."},{"speaker":"Daniel Lawse","startTime":940.9530000000001,"endTime":944.873,"body":"And so I'm going to say that it"},{"speaker":"Daniel Lawse","startTime":940.9530000000001,"endTime":944.873,"body":"depends answer, even though you want"},{"speaker":"Daniel Lawse","startTime":944.873,"endTime":948.873,"body":"a generalization, if it's a zoo or"},{"speaker":"Daniel Lawse","startTime":944.873,"endTime":948.873,"body":"park that has a lot of buildings."},{"speaker":"Daniel Lawse","startTime":949.1830000000001,"endTime":953.3530000000001,"body":"Your buildings are probably going to have"},{"speaker":"Daniel Lawse","startTime":949.1830000000001,"endTime":953.3530000000001,"body":"the most impact from that electricity"},{"speaker":"Daniel Lawse","startTime":953.3530000000001,"endTime":955.753,"body":"and natural gas use for conditioning air."},{"speaker":"Daniel Lawse","startTime":955.8330000000001,"endTime":958.2330000000001,"body":"Moving water is a big one for sure."},{"speaker":"Daniel Lawse","startTime":958.2330000000001,"endTime":959.8430000000001,"body":"Heating, cooling life support systems."},{"speaker":"Daniel Lawse","startTime":959.8430000000001,"endTime":963.7330000000001,"body":"If you think about zoos, you're not"},{"speaker":"Daniel Lawse","startTime":959.8430000000001,"endTime":963.7330000000001,"body":"only heating and cooling water, but"},{"speaker":"Daniel Lawse","startTime":963.7330000000001,"endTime":965.243,"body":"you're pumping it, you're filtering it."},{"speaker":"Daniel Lawse","startTime":965.5530000000001,"endTime":968.4330000000001,"body":"You're making sure the conditions"},{"speaker":"Daniel Lawse","startTime":965.5530000000001,"endTime":968.4330000000001,"body":"are right for the animals."},{"speaker":"Daniel Lawse","startTime":968.523,"endTime":970.4430000000001,"body":"It's always about animal wellbeing."},{"speaker":"Daniel Lawse","startTime":971.013,"endTime":973.8430000000001,"body":"But when you think about"},{"speaker":"Daniel Lawse","startTime":971.013,"endTime":973.8430000000001,"body":"scope three emissions, animal"},{"speaker":"Daniel Lawse","startTime":973.8430000000001,"endTime":975.653,"body":"food, animal feed is huge."},{"speaker":"Daniel Lawse","startTime":975.993,"endTime":977.2130000000001,"body":"People, food, guest food."},{"speaker":"Daniel Lawse","startTime":977.2130000000001,"endTime":981.1030000000001,"body":"If you've got an organization that has"},{"speaker":"Daniel Lawse","startTime":977.2130000000001,"endTime":981.1030000000001,"body":"over a million guest visitors a year,"},{"speaker":"Daniel Lawse","startTime":981.503,"endTime":986.0730000000001,"body":"they are purchasing a lot of food and the"},{"speaker":"Daniel Lawse","startTime":981.503,"endTime":986.0730000000001,"body":"carbon footprint of the food can be huge."},{"speaker":"Daniel Lawse","startTime":986.0730000000001,"endTime":990.253,"body":"And so the other thing like I'm noticing"},{"speaker":"Daniel Lawse","startTime":986.0730000000001,"endTime":990.253,"body":"a theme and how I'm talking today that"},{"speaker":"Daniel Lawse","startTime":990.253,"endTime":994.403,"body":"I didn't intend, but there's been a"},{"speaker":"Daniel Lawse","startTime":990.253,"endTime":994.403,"body":"great evolution over time from we've"},{"speaker":"Daniel Lawse","startTime":994.403,"endTime":998.133,"body":"been doing this work for over 15 years"},{"speaker":"Daniel Lawse","startTime":994.403,"endTime":998.133,"body":"at Verdis group or 15 years this year."},{"speaker":"Daniel Lawse","startTime":998.413,"endTime":1002.533,"body":"I've been doing this work for 20 and"},{"speaker":"Daniel Lawse","startTime":998.413,"endTime":1002.533,"body":"it's fun to witness how far we've come."},{"speaker":"Daniel Lawse","startTime":1002.533,"endTime":1007.1030000000001,"body":"Scope three emissions were not a big"},{"speaker":"Daniel Lawse","startTime":1002.533,"endTime":1007.1030000000001,"body":"topic, even five years ago, pre pandemic."},{"speaker":"Daniel Lawse","startTime":1007.403,"endTime":1010.6930000000001,"body":"They were starting to be, and in different"},{"speaker":"Daniel Lawse","startTime":1007.403,"endTime":1010.6930000000001,"body":"pockets they were, but we're seeing it"},{"speaker":"Daniel Lawse","startTime":1010.7030000000001,"endTime":1014.273,"body":"being asked by from almost all of our"},{"speaker":"Daniel Lawse","startTime":1010.7030000000001,"endTime":1014.273,"body":"clients now, how do we address scope"},{"speaker":"Daniel Lawse","startTime":1014.3030000000001,"endTime":1017.753,"body":"three because they've already done the"},{"speaker":"Daniel Lawse","startTime":1014.3030000000001,"endTime":1017.753,"body":"measurements for scope one and two."},{"speaker":"Daniel Lawse","startTime":1017.753,"endTime":1021.133,"body":"They understand where those come"},{"speaker":"Daniel Lawse","startTime":1017.753,"endTime":1021.133,"body":"from and they typically have a"},{"speaker":"Daniel Lawse","startTime":1021.133,"endTime":1026.483,"body":"pretty clear pathway of renewables,"},{"speaker":"Daniel Lawse","startTime":1021.133,"endTime":1026.483,"body":"reduce with efficiency, onsite and"},{"speaker":"Daniel Lawse","startTime":1026.483,"endTime":1028.533,"body":"offsite renewables, transportation."},{"speaker":"Daniel Lawse","startTime":1028.533,"endTime":1033.683,"body":"So it's much more known and now people"},{"speaker":"Daniel Lawse","startTime":1028.533,"endTime":1033.683,"body":"have been studying and diving into scope"},{"speaker":"Daniel Lawse","startTime":1033.693,"endTime":1035.783,"body":"three emissions in a much bigger way."},{"speaker":"Daniel Lawse","startTime":1036.283,"endTime":1039.263,"body":"I mean, the experts have"},{"speaker":"Daniel Lawse","startTime":1036.283,"endTime":1039.263,"body":"been doing this for 20 years."},{"speaker":"Daniel Lawse","startTime":1040.253,"endTime":1043.233,"body":"The common business owners and"},{"speaker":"Daniel Lawse","startTime":1040.253,"endTime":1043.233,"body":"organizations are now doing"},{"speaker":"Daniel Lawse","startTime":1043.233,"endTime":1044.413,"body":"this in a much larger way."},{"speaker":"Daniel Lawse","startTime":1044.413,"endTime":1048.113,"body":"And so there's a lot of peer learning from"},{"speaker":"Daniel Lawse","startTime":1044.413,"endTime":1048.113,"body":"each other and the industry is evolving."},{"speaker":"Daniel Lawse","startTime":1048.113,"endTime":1053.468,"body":"So we're, we get the opportunity to work"},{"speaker":"Daniel Lawse","startTime":1048.113,"endTime":1053.468,"body":"with a consortium of aquariums who made a"},{"speaker":"Daniel Lawse","startTime":1053.468,"endTime":1060.838,"body":"climate commitment and because they didn't"},{"speaker":"Daniel Lawse","startTime":1053.468,"endTime":1060.838,"body":"want to be top down forceful, they did"},{"speaker":"Daniel Lawse","startTime":1060.838,"endTime":1062.588,"body":"much more like the Paris climate accord."},{"speaker":"Daniel Lawse","startTime":1062.588,"endTime":1065.6380000000001,"body":"And they said, every aquarium,"},{"speaker":"Daniel Lawse","startTime":1062.588,"endTime":1065.6380000000001,"body":"let's make two public commitments."},{"speaker":"Daniel Lawse","startTime":1065.748,"endTime":1068.1180000000002,"body":"Commitment number one, we're"},{"speaker":"Daniel Lawse","startTime":1065.748,"endTime":1068.1180000000002,"body":"going to measure our scope one and"},{"speaker":"Daniel Lawse","startTime":1068.1180000000002,"endTime":1069.438,"body":"two emissions every single year."},{"speaker":"Daniel Lawse","startTime":1069.438,"endTime":1070.968,"body":"So we can report and be transparent."},{"speaker":"Daniel Lawse","startTime":1071.538,"endTime":1075.718,"body":"Step number two, we're going to commit to"},{"speaker":"Daniel Lawse","startTime":1071.538,"endTime":1075.718,"body":"come up with our net zero emissions goal."},{"speaker":"Daniel Lawse","startTime":1076.0030000000002,"endTime":1077.573,"body":"But we're not going to tell"},{"speaker":"Daniel Lawse","startTime":1076.0030000000002,"endTime":1077.573,"body":"you what that needs to be."},{"speaker":"Daniel Lawse","startTime":1077.573,"endTime":1078.883,"body":"You tell us what works for you."},{"speaker":"Daniel Lawse","startTime":1078.893,"endTime":1082.933,"body":"So some are at 2025, some are"},{"speaker":"Daniel Lawse","startTime":1078.893,"endTime":1082.933,"body":"at 2045 and a lot in between."},{"speaker":"Daniel Lawse","startTime":1083.713,"endTime":1087.623,"body":"And that stimulated this peer"},{"speaker":"Daniel Lawse","startTime":1083.713,"endTime":1087.623,"body":"learning amongst these aquariums."},{"speaker":"Daniel Lawse","startTime":1087.883,"endTime":1090.363,"body":"And now that they've gotten all their"},{"speaker":"Daniel Lawse","startTime":1087.883,"endTime":1090.363,"body":"scope one and two measured there,"},{"speaker":"Daniel Lawse","startTime":1090.363,"endTime":1094.0330000000001,"body":"we, we started to sample scope three"},{"speaker":"Daniel Lawse","startTime":1090.363,"endTime":1094.0330000000001,"body":"to say like, you know, not all scope"},{"speaker":"Daniel Lawse","startTime":1094.0430000000001,"endTime":1095.633,"body":"threes probably need to be measured."},{"speaker":"Daniel Lawse","startTime":1095.633,"endTime":1098.923,"body":"Many of them might be immaterial"},{"speaker":"Daniel Lawse","startTime":1095.633,"endTime":1098.923,"body":"for an aquarium or a zoo."},{"speaker":"Daniel Lawse","startTime":1099.2430000000002,"endTime":1102.163,"body":"And then we honed down to five"},{"speaker":"Daniel Lawse","startTime":1099.2430000000002,"endTime":1102.163,"body":"or six scope three emissions that"},{"speaker":"Daniel Lawse","startTime":1102.163,"endTime":1104.833,"body":"should be measured as part of"},{"speaker":"Daniel Lawse","startTime":1102.163,"endTime":1104.833,"body":"this next level of commitment."},{"speaker":"Daniel Lawse","startTime":1105.438,"endTime":1108.288,"body":"And because of this commitment, like"},{"speaker":"Daniel Lawse","startTime":1105.438,"endTime":1108.288,"body":"this, this is the cascading effect."},{"speaker":"Daniel Lawse","startTime":1108.288,"endTime":1111.3780000000002,"body":"And when I talk about transformational"},{"speaker":"Daniel Lawse","startTime":1108.288,"endTime":1111.3780000000002,"body":"change and impact, this is what I love."},{"speaker":"Daniel Lawse","startTime":1111.788,"endTime":1115.218,"body":"So not only are we impacting,"},{"speaker":"Daniel Lawse","startTime":1111.788,"endTime":1115.218,"body":"supporting the climate commitments"},{"speaker":"Daniel Lawse","startTime":1115.218,"endTime":1119.108,"body":"of these 27 aquariums, they started"},{"speaker":"Daniel Lawse","startTime":1115.218,"endTime":1119.108,"body":"to give us feedback and say, well,"},{"speaker":"Daniel Lawse","startTime":1119.218,"endTime":1120.858,"body":"we've got scientists on our staff."},{"speaker":"Daniel Lawse","startTime":1120.8680000000002,"endTime":1122.698,"body":"Some of us can learn"},{"speaker":"Daniel Lawse","startTime":1120.8680000000002,"endTime":1122.698,"body":"how to do an inventory."},{"speaker":"Daniel Lawse","startTime":1122.698,"endTime":1123.958,"body":"We don't have to outsource that."},{"speaker":"Daniel Lawse","startTime":1124.328,"endTime":1128.8880000000001,"body":"So we're building a tool, a GHG inventory"},{"speaker":"Daniel Lawse","startTime":1124.328,"endTime":1128.8880000000001,"body":"tool specific for aquariums that take"},{"speaker":"Daniel Lawse","startTime":1128.8880000000001,"endTime":1131.1280000000002,"body":"some of those nuances and peculiarities."},{"speaker":"Daniel Lawse","startTime":1131.6280000000002,"endTime":1135.9080000000001,"body":"And we're giving it to them, use"},{"speaker":"Daniel Lawse","startTime":1131.6280000000002,"endTime":1135.9080000000001,"body":"it, you know, decentralize this."},{"speaker":"Daniel Lawse","startTime":1135.938,"endTime":1138.938,"body":"You don't, we don't want to be"},{"speaker":"Daniel Lawse","startTime":1135.938,"endTime":1138.938,"body":"doing GHG inventories for everybody."},{"speaker":"Daniel Lawse","startTime":1138.938,"endTime":1141.1280000000002,"body":"Do your own, let's talk"},{"speaker":"Daniel Lawse","startTime":1138.938,"endTime":1141.1280000000002,"body":"about the action, right?"},{"speaker":"Daniel Lawse","startTime":1142.228,"endTime":1148.1480000000001,"body":"We built a strategy bank by leveraging"},{"speaker":"Daniel Lawse","startTime":1142.228,"endTime":1148.1480000000001,"body":"good ideas from across these aquariums"},{"speaker":"Daniel Lawse","startTime":1148.1480000000001,"endTime":1150.258,"body":"throughout the U S we're, we're U S based."},{"speaker":"Daniel Lawse","startTime":1150.708,"endTime":1154.598,"body":"And I'm really excited because"},{"speaker":"Daniel Lawse","startTime":1150.708,"endTime":1154.598,"body":"literally this month in March, I'm"},{"speaker":"Daniel Lawse","startTime":1154.598,"endTime":1158.078,"body":"going to a conference for zoos and"},{"speaker":"Daniel Lawse","startTime":1154.598,"endTime":1158.078,"body":"aquariums, there's a green summit."},{"speaker":"Daniel Lawse","startTime":1158.328,"endTime":1160.8780000000002,"body":"And it used to just be me and a"},{"speaker":"Daniel Lawse","startTime":1158.328,"endTime":1160.8780000000002,"body":"couple of my colleagues going."},{"speaker":"Daniel Lawse","startTime":1161.113,"endTime":1164.7530000000002,"body":"We have seven of us going and six"},{"speaker":"Daniel Lawse","startTime":1161.113,"endTime":1164.7530000000002,"body":"of us are presenting because we"},{"speaker":"Daniel Lawse","startTime":1164.7530000000002,"endTime":1167.883,"body":"have the opportunity to launch"},{"speaker":"Daniel Lawse","startTime":1164.7530000000002,"endTime":1167.883,"body":"this greenhouse gas inventory tool."},{"speaker":"Daniel Lawse","startTime":1167.883,"endTime":1169.0130000000001,"body":"You talked about procurement."},{"speaker":"Daniel Lawse","startTime":1169.383,"endTime":1174.423,"body":"We also simplified procurement guidelines"},{"speaker":"Daniel Lawse","startTime":1169.383,"endTime":1174.423,"body":"for aquariums and zoos into this guide to"},{"speaker":"Daniel Lawse","startTime":1174.423,"endTime":1177.913,"body":"help people get started because so many of"},{"speaker":"Daniel Lawse","startTime":1174.423,"endTime":1177.913,"body":"them say, I know we need to do something."},{"speaker":"Daniel Lawse","startTime":1177.943,"endTime":1179.2530000000002,"body":"Procurement emissions are huge."},{"speaker":"Daniel Lawse","startTime":1179.558,"endTime":1180.3980000000001,"body":"What do we do?"},{"speaker":"Daniel Lawse","startTime":1180.778,"endTime":1183.6480000000001,"body":"And then we also have to tell them"},{"speaker":"Daniel Lawse","startTime":1180.778,"endTime":1183.6480000000001,"body":"it's not just carbon tunnel vision."},{"speaker":"Daniel Lawse","startTime":1183.6480000000001,"endTime":1186.788,"body":"You need to think about impacts,"},{"speaker":"Daniel Lawse","startTime":1183.6480000000001,"endTime":1186.788,"body":"especially aquariums have plastic"},{"speaker":"Daniel Lawse","startTime":1186.788,"endTime":1190.288,"body":"commitments because they see the plastic"},{"speaker":"Daniel Lawse","startTime":1186.788,"endTime":1190.288,"body":"in the ocean, they see the impact on"},{"speaker":"Daniel Lawse","startTime":1190.288,"endTime":1191.928,"body":"the wildlife they're trying to save."},{"speaker":"Daniel Lawse","startTime":1192.538,"endTime":1193.708,"body":"So it's this well rounded thing."},{"speaker":"Daniel Lawse","startTime":1193.708,"endTime":1195.258,"body":"So we're launching a procurement guide."},{"speaker":"Daniel Lawse","startTime":1195.258,"endTime":1197.508,"body":"And when I say we, it's"},{"speaker":"Daniel Lawse","startTime":1195.258,"endTime":1197.508,"body":"always in partnership."},{"speaker":"Daniel Lawse","startTime":1197.518,"endTime":1200.1670000000001,"body":"These are in partnership with the"},{"speaker":"Daniel Lawse","startTime":1197.518,"endTime":1200.1670000000001,"body":"aquarium conservation partnership."},{"speaker":"Daniel Lawse","startTime":1200.268,"endTime":1202.1180000000002,"body":"But our team has helped to develop these."},{"speaker":"Daniel Lawse","startTime":1202.568,"endTime":1205.468,"body":"And then the other thing when I go"},{"speaker":"Daniel Lawse","startTime":1202.568,"endTime":1205.468,"body":"back to kind of that regenerative"},{"speaker":"Daniel Lawse","startTime":1205.468,"endTime":1210.358,"body":"and living systems frame, living"},{"speaker":"Daniel Lawse","startTime":1205.468,"endTime":1210.358,"body":"systems evolve with information and"},{"speaker":"Daniel Lawse","startTime":1210.358,"endTime":1212.358,"body":"information flows through feedback loops."},{"speaker":"Daniel Lawse","startTime":1212.913,"endTime":1217.9930000000002,"body":"Humans are really good at creating"},{"speaker":"Daniel Lawse","startTime":1212.913,"endTime":1217.9930000000002,"body":"long, complex feedback loops."},{"speaker":"Daniel Lawse","startTime":1218.223,"endTime":1221.693,"body":"Just think about any corporate"},{"speaker":"Daniel Lawse","startTime":1218.223,"endTime":1221.693,"body":"bureaucracy or, or government"},{"speaker":"Daniel Lawse","startTime":1221.693,"endTime":1222.683,"body":"and even families, right?"},{"speaker":"Daniel Lawse","startTime":1222.683,"endTime":1223.833,"body":"We can overcomplicate things."},{"speaker":"Daniel Lawse","startTime":1223.853,"endTime":1226.923,"body":"Nature does short, simple feedback loops."},{"speaker":"Daniel Lawse","startTime":1227.6480000000001,"endTime":1231.478,"body":"So we ask ourselves all the time, what"},{"speaker":"Daniel Lawse","startTime":1227.6480000000001,"endTime":1231.478,"body":"are some short, simple feedback loops that"},{"speaker":"Daniel Lawse","startTime":1231.478,"endTime":1235.548,"body":"are missing that could help the system"},{"speaker":"Daniel Lawse","startTime":1231.478,"endTime":1235.548,"body":"evolve and accelerate climate action?"},{"speaker":"Daniel Lawse","startTime":1235.958,"endTime":1240.6280000000002,"body":"So these zoos and aquariums doing"},{"speaker":"Daniel Lawse","startTime":1235.958,"endTime":1240.6280000000002,"body":"sustainability work have the opportunity"},{"speaker":"Daniel Lawse","startTime":1240.6280000000002,"endTime":1244.538,"body":"to share how they're doing it, what"},{"speaker":"Daniel Lawse","startTime":1240.6280000000002,"endTime":1244.538,"body":"their emissions are, just reporting out."},{"speaker":"Daniel Lawse","startTime":1244.548,"endTime":1246.4180000000001,"body":"So we're creating a transparent."},{"speaker":"Daniel Lawse","startTime":1246.6380000000001,"endTime":1248.958,"body":"user friendly benchmarking dashboard."},{"speaker":"Daniel Lawse","startTime":1249.288,"endTime":1252.6680000000001,"body":"So if I'm a, an aquarium in"},{"speaker":"Daniel Lawse","startTime":1249.288,"endTime":1252.6680000000001,"body":"California, I can compare myself"},{"speaker":"Daniel Lawse","startTime":1252.6680000000001,"endTime":1254.088,"body":"to other aquariums in California."},{"speaker":"Daniel Lawse","startTime":1254.098,"endTime":1257.958,"body":"If I'm a zoo in the Midwest, I can pull"},{"speaker":"Daniel Lawse","startTime":1254.098,"endTime":1257.958,"body":"up other zoos in the Midwest and look"},{"speaker":"Daniel Lawse","startTime":1257.958,"endTime":1261.818,"body":"at how I'm doing on some of the resource"},{"speaker":"Daniel Lawse","startTime":1257.958,"endTime":1261.818,"body":"stuff, but also, how am I engaging"},{"speaker":"Daniel Lawse","startTime":1261.818,"endTime":1263.238,"body":"my employees around sustainability?"},{"speaker":"Daniel Lawse","startTime":1263.238,"endTime":1264.758,"body":"So it's more than just the data pieces."},{"speaker":"Daniel Lawse","startTime":1264.758,"endTime":1266.008,"body":"There's also qualitative stuff."},{"speaker":"Daniel Lawse","startTime":1266.008,"endTime":1270.718,"body":"So we're launching the beta version of"},{"speaker":"Daniel Lawse","startTime":1266.008,"endTime":1270.718,"body":"that tool, where we have about 15 zoos"},{"speaker":"Daniel Lawse","startTime":1270.718,"endTime":1272.258,"body":"and aquariums who have participated."},{"speaker":"Daniel Lawse","startTime":1272.258,"endTime":1275.1480000000001,"body":"And then we're going to have a call"},{"speaker":"Daniel Lawse","startTime":1272.258,"endTime":1275.1480000000001,"body":"to action to invite more into it."},{"speaker":"Daniel Lawse","startTime":1275.1480000000001,"endTime":1277.6280000000002,"body":"So like industry wide impacts."},{"speaker":"Daniel Lawse","startTime":1277.6480000000001,"endTime":1281.978,"body":"And again, when you count the zoos,"},{"speaker":"Daniel Lawse","startTime":1277.6480000000001,"endTime":1281.978,"body":"like we're talking 50 to 100 million,"},{"speaker":"Daniel Lawse","startTime":1282.938,"endTime":1286.8780000000002,"body":"it's got to be over 100 million people"},{"speaker":"Daniel Lawse","startTime":1282.938,"endTime":1286.8780000000002,"body":"go to zoos and aquariums in a year."},{"speaker":"Daniel Lawse","startTime":1287.268,"endTime":1290.488,"body":"And I'll, I'll name one thing"},{"speaker":"Daniel Lawse","startTime":1287.268,"endTime":1290.488,"body":"because I know zoos and aquariums"},{"speaker":"Daniel Lawse","startTime":1290.488,"endTime":1293.348,"body":"in the conservation space can"},{"speaker":"Daniel Lawse","startTime":1290.488,"endTime":1293.348,"body":"be a bit of a touchy subject for"},{"speaker":"Daniel Lawse","startTime":1293.348,"endTime":1295.328,"body":"some because of animal welfare."},{"speaker":"Daniel Lawse","startTime":1295.6280000000002,"endTime":1298.708,"body":"I'm talking about AZA accredited"},{"speaker":"Daniel Lawse","startTime":1295.6280000000002,"endTime":1298.708,"body":"zoos and aquariums where they are"},{"speaker":"Daniel Lawse","startTime":1298.708,"endTime":1302.438,"body":"required to go through audits to"},{"speaker":"Daniel Lawse","startTime":1298.708,"endTime":1302.438,"body":"ensure that the wellbeing of their"},{"speaker":"Daniel Lawse","startTime":1302.438,"endTime":1304.838,"body":"animals is the highest that it can be."},{"speaker":"Daniel Lawse","startTime":1305.108,"endTime":1308.528,"body":"They're investing in conservation,"},{"speaker":"Daniel Lawse","startTime":1305.108,"endTime":1308.528,"body":"both in their local communities"},{"speaker":"Daniel Lawse","startTime":1308.548,"endTime":1310.058,"body":"and around the globe."},{"speaker":"Daniel Lawse","startTime":1310.358,"endTime":1313.8880000000001,"body":"It's not your, and no offense to anybody"},{"speaker":"Daniel Lawse","startTime":1310.358,"endTime":1313.8880000000001,"body":"who loves these places, but it's not"},{"speaker":"Daniel Lawse","startTime":1313.8880000000001,"endTime":1315.988,"body":"the reptile garden down the road."},{"speaker":"Daniel Lawse","startTime":1315.988,"endTime":1317.018,"body":"That is a private business."},{"speaker":"Daniel Lawse","startTime":1317.048,"endTime":1320.198,"body":"These are nonprofit legitimate"},{"speaker":"Daniel Lawse","startTime":1317.048,"endTime":1320.198,"body":"conservation organizations"},{"speaker":"Daniel Lawse","startTime":1320.728,"endTime":1322.938,"body":"that are accredited by the AZA."},{"speaker":"Daniel Lawse","startTime":1322.938,"endTime":1326.328,"body":"And there's also a world AZA that"},{"speaker":"Daniel Lawse","startTime":1322.938,"endTime":1326.328,"body":"accredits world zoos and aquariums."},{"speaker":"Daniel Lawse","startTime":1326.338,"endTime":1328.178,"body":"So it's a very high rigor and standard."},{"speaker":"Daniel Lawse","startTime":1328.178,"endTime":1332.423,"body":"So, if any of your listeners are concerned"},{"speaker":"Daniel Lawse","startTime":1328.178,"endTime":1332.423,"body":"about zoos, I'd be happy to talk to"},{"speaker":"Daniel Lawse","startTime":1332.423,"endTime":1336.2930000000001,"body":"them about the evolution that zoos have"},{"speaker":"Daniel Lawse","startTime":1332.423,"endTime":1336.2930000000001,"body":"had over time to be even come even more"},{"speaker":"Daniel Lawse","startTime":1336.2930000000001,"endTime":1338.0030000000002,"body":"and more conservation organizations."},{"speaker":"Daniel Lawse","startTime":1338.0030000000002,"endTime":1340.5130000000001,"body":"And they're, they're literally"},{"speaker":"Daniel Lawse","startTime":1338.0030000000002,"endTime":1340.5130000000001,"body":"racing extinction right now and"},{"speaker":"Daniel Lawse","startTime":1340.593,"endTime":1342.413,"body":"saving species from going extinct."},{"speaker":"Tom Raftery","startTime":1343.458,"endTime":1346.748,"body":"yeah, yeah, yeah, they, they,"},{"speaker":"Tom Raftery","startTime":1343.458,"endTime":1346.748,"body":"the wildlife park that I worked in that"},{"speaker":"Tom Raftery","startTime":1346.748,"endTime":1348.338,"body":"I mentioned earlier Fota Wildlife Park."},{"speaker":"Tom Raftery","startTime":1348.688,"endTime":1353.508,"body":"It is a special wildlife park dedicated"},{"speaker":"Tom Raftery","startTime":1348.688,"endTime":1353.508,"body":"to the breeding of endangered species"},{"speaker":"Tom Raftery","startTime":1353.508,"endTime":1354.9180000000001,"body":"that only has endangered species."},{"speaker":"Tom Raftery","startTime":1354.928,"endTime":1361.458,"body":"So, when I, when I, when it opened,"},{"speaker":"Tom Raftery","startTime":1354.928,"endTime":1361.458,"body":"it opened in 82 and in, if I remember"},{"speaker":"Tom Raftery","startTime":1361.458,"endTime":1364.707,"body":"correctly, or maybe it was 83, 82, 83."},{"speaker":"Tom Raftery","startTime":1364.708,"endTime":1367.318,"body":"The year after it opened, it"},{"speaker":"Tom Raftery","startTime":1364.708,"endTime":1367.318,"body":"was the largest cheetah breeding"},{"speaker":"Tom Raftery","startTime":1367.318,"endTime":1368.698,"body":"center outside of Africa."},{"speaker":"Tom Raftery","startTime":1369.268,"endTime":1371.7830000000001,"body":"And for years after that, it was"},{"speaker":"Tom Raftery","startTime":1369.268,"endTime":1371.7830000000001,"body":"the largest cheetah breeding center"},{"speaker":"Tom Raftery","startTime":1371.803,"endTime":1376.143,"body":"in the world because they had a,"},{"speaker":"Tom Raftery","startTime":1371.803,"endTime":1376.143,"body":"they, they created an innovative"},{"speaker":"Tom Raftery","startTime":1376.963,"endTime":1379.7630000000001,"body":"methodology for breeding cheetahs."},{"speaker":"Tom Raftery","startTime":1379.7630000000001,"endTime":1383.303,"body":"I'm going way off topic now, but basically"},{"speaker":"Tom Raftery","startTime":1379.7630000000001,"endTime":1383.303,"body":"cheetahs in the wild are solitary,"},{"speaker":"Tom Raftery","startTime":1383.303,"endTime":1384.9930000000002,"body":"the females in the wild are solitary."},{"speaker":"Tom Raftery","startTime":1385.403,"endTime":1388.9930000000002,"body":"So what they did was they made sure to"},{"speaker":"Tom Raftery","startTime":1385.403,"endTime":1388.9930000000002,"body":"keep the females in the wildlife park"},{"speaker":"Tom Raftery","startTime":1389.403,"endTime":1394.233,"body":"solitary as well, and only introduced them"},{"speaker":"Tom Raftery","startTime":1389.403,"endTime":1394.233,"body":"to the males when they came into heat."},{"speaker":"Tom Raftery","startTime":1395.0330000000001,"endTime":1396.9930000000002,"body":"And suddenly they weren't"},{"speaker":"Tom Raftery","startTime":1395.0330000000001,"endTime":1396.9930000000002,"body":"all in the same enclosure."},{"speaker":"Tom Raftery","startTime":1398.053,"endTime":1400.593,"body":"It became a much more natural"},{"speaker":"Tom Raftery","startTime":1398.053,"endTime":1400.593,"body":"environment for the cheetahs."},{"speaker":"Tom Raftery","startTime":1400.593,"endTime":1402.843,"body":"They came into heat naturally"},{"speaker":"Tom Raftery","startTime":1400.593,"endTime":1402.843,"body":"because they were solitary."},{"speaker":"Tom Raftery","startTime":1403.4930000000002,"endTime":1405.573,"body":"And then when they came into"},{"speaker":"Tom Raftery","startTime":1403.4930000000002,"endTime":1405.573,"body":"heat, they came across a male,"},{"speaker":"Tom Raftery","startTime":1406.183,"endTime":1407.803,"body":"they bred, and that was it."},{"speaker":"Tom Raftery","startTime":1407.893,"endTime":1411.0430000000001,"body":"You know, so that was just the simple"},{"speaker":"Tom Raftery","startTime":1407.893,"endTime":1411.0430000000001,"body":"trick in it becoming the largest"},{"speaker":"Tom Raftery","startTime":1411.0430000000001,"endTime":1412.103,"body":"cheetah breeding centre in the world."},{"speaker":"Tom Raftery","startTime":1412.103,"endTime":1412.873,"body":"So fantastic."},{"speaker":"Tom Raftery","startTime":1413.143,"endTime":1414.2630000000001,"body":"Anyway, way off topic."},{"speaker":"Daniel Lawse","startTime":1415.2830000000001,"endTime":1417.2430000000002,"body":"Well, it's almost"},{"speaker":"Daniel Lawse","startTime":1415.2830000000001,"endTime":1417.2430000000002,"body":"like nature knows what it's doing."},{"speaker":"Daniel Lawse","startTime":1419.663,"endTime":1423.163,"body":"And if we can replicate nature in"},{"speaker":"Daniel Lawse","startTime":1419.663,"endTime":1423.163,"body":"our systems and organizations, then"},{"speaker":"Daniel Lawse","startTime":1423.353,"endTime":1424.7930000000001,"body":"we can build off of that wisdom."},{"speaker":"Tom Raftery","startTime":1424.943,"endTime":1425.913,"body":"and learn, as they say."},{"speaker":"Tom Raftery","startTime":1425.913,"endTime":1426.7930000000001,"body":"Yeah, absolutely."},{"speaker":"Tom Raftery","startTime":1426.843,"endTime":1427.323,"body":"Absolutely."},{"speaker":"Tom Raftery","startTime":1427.653,"endTime":1433.883,"body":"So on that, listen and learn what"},{"speaker":"Tom Raftery","startTime":1427.653,"endTime":1433.883,"body":"are some lessons that we could take"},{"speaker":"Tom Raftery","startTime":1434.133,"endTime":1438.823,"body":"from some of the wildlife parks and"},{"speaker":"Tom Raftery","startTime":1434.133,"endTime":1438.823,"body":"aquaria, you know, for other businesses,"},{"speaker":"Tom Raftery","startTime":1438.823,"endTime":1442.0430000000001,"body":"other learnings they've had that"},{"speaker":"Tom Raftery","startTime":1438.823,"endTime":1442.0430000000001,"body":"could be applied to other businesses."},{"speaker":"Daniel Lawse","startTime":1443.6580000000001,"endTime":1444.508,"body":"Absolutely."},{"speaker":"Daniel Lawse","startTime":1444.848,"endTime":1449.998,"body":"When I talk about sustainability"},{"speaker":"Daniel Lawse","startTime":1444.848,"endTime":1449.998,"body":"and regenerative practices, I remind"},{"speaker":"Daniel Lawse","startTime":1449.998,"endTime":1452.188,"body":"us that it starts and ends with us."},{"speaker":"Daniel Lawse","startTime":1452.808,"endTime":1455.048,"body":"We're the ones making"},{"speaker":"Daniel Lawse","startTime":1452.808,"endTime":1455.048,"body":"decisions on a daily basis."},{"speaker":"Daniel Lawse","startTime":1455.078,"endTime":1460.328,"body":"So whether you're working at a zoo or"},{"speaker":"Daniel Lawse","startTime":1455.078,"endTime":1460.328,"body":"an airport or a private sector business,"},{"speaker":"Daniel Lawse","startTime":1461.018,"endTime":1462.6280000000002,"body":"it comes down to the decisions we make."},{"speaker":"Daniel Lawse","startTime":1462.6280000000002,"endTime":1467.988,"body":"So one of the lessons learned is this"},{"speaker":"Daniel Lawse","startTime":1462.6280000000002,"endTime":1467.988,"body":"beautiful we can scientifically prove it,"},{"speaker":"Daniel Lawse","startTime":1467.988,"endTime":1473.568,"body":"but it is also wisdom from the mindfulness"},{"speaker":"Daniel Lawse","startTime":1467.988,"endTime":1473.568,"body":"tradition that how we think informs what"},{"speaker":"Daniel Lawse","startTime":1473.568,"endTime":1478.468,"body":"we say, our words, which then doesn't"},{"speaker":"Daniel Lawse","startTime":1473.568,"endTime":1478.468,"body":"always, but can show up in our actions."},{"speaker":"Daniel Lawse","startTime":1478.768,"endTime":1482.338,"body":"But I guarantee you that nobody"},{"speaker":"Daniel Lawse","startTime":1478.768,"endTime":1482.338,"body":"has made an action ever in their"},{"speaker":"Daniel Lawse","startTime":1482.338,"endTime":1486.928,"body":"entire life that didn't start with a"},{"speaker":"Daniel Lawse","startTime":1482.338,"endTime":1486.928,"body":"thought, even if it's subconscious."},{"speaker":"Tom Raftery","startTime":1486.963,"endTime":1487.213,"body":"Right."},{"speaker":"Daniel Lawse","startTime":1488.828,"endTime":1491.9080000000001,"body":"Our neurological"},{"speaker":"Daniel Lawse","startTime":1488.828,"endTime":1491.9080000000001,"body":"system acts before we move our body."},{"speaker":"Daniel Lawse","startTime":1492.348,"endTime":1493.4180000000001,"body":"And before we speak."},{"speaker":"Daniel Lawse","startTime":1493.608,"endTime":1497.248,"body":"And so when we think about"},{"speaker":"Daniel Lawse","startTime":1493.608,"endTime":1497.248,"body":"the worldviews that we hold."},{"speaker":"Daniel Lawse","startTime":1498.4930000000002,"endTime":1503.483,"body":"Then that is something that when we can"},{"speaker":"Daniel Lawse","startTime":1498.4930000000002,"endTime":1503.483,"body":"shift those from a I talk about four"},{"speaker":"Daniel Lawse","startTime":1503.483,"endTime":1506.703,"body":"critical shifts when you want to move"},{"speaker":"Daniel Lawse","startTime":1503.483,"endTime":1506.703,"body":"towards living systems, sustainable and"},{"speaker":"Daniel Lawse","startTime":1506.703,"endTime":1508.733,"body":"regenerative practices at any business."},{"speaker":"Daniel Lawse","startTime":1509.2430000000002,"endTime":1512.803,"body":"And it's because if we can change how"},{"speaker":"Daniel Lawse","startTime":1509.2430000000002,"endTime":1512.803,"body":"we think, then quite honestly, you"},{"speaker":"Daniel Lawse","startTime":1512.803,"endTime":1514.613,"body":"don't need us around as a consultant."},{"speaker":"Daniel Lawse","startTime":1514.623,"endTime":1517.2730000000001,"body":"In fact, I tell people all the time,"},{"speaker":"Daniel Lawse","startTime":1514.623,"endTime":1517.2730000000001,"body":"I'll tell you and your listeners,"},{"speaker":"Daniel Lawse","startTime":1517.2730000000001,"endTime":1519.203,"body":"I hope Verdis goes out of business."},{"speaker":"Daniel Lawse","startTime":1519.443,"endTime":1522.653,"body":"Because the world doesn't need a"},{"speaker":"Daniel Lawse","startTime":1519.443,"endTime":1522.653,"body":"sustainability consultant and a climate"},{"speaker":"Daniel Lawse","startTime":1522.653,"endTime":1524.0230000000001,"body":"consultant, because we've solved it."},{"speaker":"Tom Raftery","startTime":1524.893,"endTime":1525.103,"body":"Yep."},{"speaker":"Daniel Lawse","startTime":1525.583,"endTime":1527.583,"body":"Everybody tells me"},{"speaker":"Daniel Lawse","startTime":1525.583,"endTime":1527.583,"body":"I'm going to be in business for"},{"speaker":"Daniel Lawse","startTime":1527.583,"endTime":1530.873,"body":"a while, but I honestly, truly"},{"speaker":"Daniel Lawse","startTime":1527.583,"endTime":1530.873,"body":"want to put myself out of business"},{"speaker":"Daniel Lawse","startTime":1530.873,"endTime":1532.0430000000001,"body":"because the world doesn't need this."},{"speaker":"Daniel Lawse","startTime":1532.0430000000001,"endTime":1534.0430000000001,"body":"And I'll go figure out"},{"speaker":"Daniel Lawse","startTime":1532.0430000000001,"endTime":1534.0430000000001,"body":"something else the world needs."},{"speaker":"Daniel Lawse","startTime":1534.463,"endTime":1539.258,"body":"That said, that's the approach we take of"},{"speaker":"Daniel Lawse","startTime":1534.463,"endTime":1539.258,"body":"how do we get people to think differently."},{"speaker":"Daniel Lawse","startTime":1539.258,"endTime":1543.998,"body":"And so there's four critical shifts that"},{"speaker":"Daniel Lawse","startTime":1539.258,"endTime":1543.998,"body":"help you notice kind of how we've done"},{"speaker":"Daniel Lawse","startTime":1543.998,"endTime":1547.788,"body":"things for a long time and move them"},{"speaker":"Daniel Lawse","startTime":1543.998,"endTime":1547.788,"body":"more towards quite frankly, how nature"},{"speaker":"Daniel Lawse","startTime":1547.788,"endTime":1549.088,"body":"does it, how living systems do it."},{"speaker":"Daniel Lawse","startTime":1549.348,"endTime":1554.078,"body":"One is shifting from a closed system"},{"speaker":"Daniel Lawse","startTime":1549.348,"endTime":1554.078,"body":"mindset to an open system mindset."},{"speaker":"Daniel Lawse","startTime":1554.088,"endTime":1558.108,"body":"A lot of organizations have made"},{"speaker":"Daniel Lawse","startTime":1554.088,"endTime":1558.108,"body":"decisions based on we are a contained"},{"speaker":"Daniel Lawse","startTime":1558.1180000000002,"endTime":1563.673,"body":"entity, we control everything within"},{"speaker":"Daniel Lawse","startTime":1558.1180000000002,"endTime":1563.673,"body":"our business model and therefore,"},{"speaker":"Daniel Lawse","startTime":1563.713,"endTime":1566.213,"body":"we can make a decision and we know"},{"speaker":"Daniel Lawse","startTime":1563.713,"endTime":1566.213,"body":"that it's going to have this impact."},{"speaker":"Daniel Lawse","startTime":1566.593,"endTime":1569.473,"body":"The reality is we live in"},{"speaker":"Daniel Lawse","startTime":1566.593,"endTime":1569.473,"body":"open systems, even more so."},{"speaker":"Daniel Lawse","startTime":1569.703,"endTime":1571.7530000000002,"body":"And people are recognizing"},{"speaker":"Daniel Lawse","startTime":1569.703,"endTime":1571.7530000000002,"body":"that more and more, right?"},{"speaker":"Daniel Lawse","startTime":1571.7530000000002,"endTime":1573.053,"body":"It's our local environment."},{"speaker":"Daniel Lawse","startTime":1573.2730000000001,"endTime":1574.823,"body":"It's the local business community."},{"speaker":"Daniel Lawse","startTime":1574.823,"endTime":1576.933,"body":"It's the relationships we"},{"speaker":"Daniel Lawse","startTime":1574.823,"endTime":1576.933,"body":"have with external partners."},{"speaker":"Daniel Lawse","startTime":1576.943,"endTime":1580.5130000000001,"body":"It's literally the climate having an"},{"speaker":"Daniel Lawse","startTime":1576.943,"endTime":1580.5130000000001,"body":"impact on our operations these days."},{"speaker":"Daniel Lawse","startTime":1580.733,"endTime":1581.853,"body":"It's financial markets."},{"speaker":"Daniel Lawse","startTime":1581.853,"endTime":1583.183,"body":"We're a global community, right?"},{"speaker":"Daniel Lawse","startTime":1583.183,"endTime":1586.323,"body":"So we live in an open system,"},{"speaker":"Daniel Lawse","startTime":1583.183,"endTime":1586.323,"body":"whether we acknowledge it or not."},{"speaker":"Daniel Lawse","startTime":1586.643,"endTime":1589.443,"body":"And so the other way to think"},{"speaker":"Daniel Lawse","startTime":1586.643,"endTime":1589.443,"body":"about these critical shifts is"},{"speaker":"Daniel Lawse","startTime":1589.443,"endTime":1592.0430000000001,"body":"like just starting to think about"},{"speaker":"Daniel Lawse","startTime":1589.443,"endTime":1592.0430000000001,"body":"the way the world actually works."},{"speaker":"Daniel Lawse","startTime":1592.3680000000002,"endTime":1595.328,"body":"So from closed to open"},{"speaker":"Daniel Lawse","startTime":1592.3680000000002,"endTime":1595.328,"body":"systems is one critical shift."},{"speaker":"Daniel Lawse","startTime":1595.718,"endTime":1599.298,"body":"A second is a lot of us think, and"},{"speaker":"Daniel Lawse","startTime":1595.718,"endTime":1599.298,"body":"some of this is just default kind"},{"speaker":"Daniel Lawse","startTime":1599.298,"endTime":1602.6280000000002,"body":"of human nature, but a lot of it"},{"speaker":"Daniel Lawse","startTime":1599.298,"endTime":1602.6280000000002,"body":"can be learned too is separate."},{"speaker":"Daniel Lawse","startTime":1603.1580000000001,"endTime":1606.698,"body":"I like to distinguish myself from"},{"speaker":"Daniel Lawse","startTime":1603.1580000000001,"endTime":1606.698,"body":"you because it gives me an identity."},{"speaker":"Daniel Lawse","startTime":1606.728,"endTime":1609.218,"body":"I like to make my business"},{"speaker":"Daniel Lawse","startTime":1606.728,"endTime":1609.218,"body":"feel different and unique."},{"speaker":"Daniel Lawse","startTime":1609.588,"endTime":1612.948,"body":"And I want to set myself apart from"},{"speaker":"Daniel Lawse","startTime":1609.588,"endTime":1612.948,"body":"other people on my team or my clients."},{"speaker":"Daniel Lawse","startTime":1612.948,"endTime":1615.678,"body":"Like there's kind of a"},{"speaker":"Daniel Lawse","startTime":1612.948,"endTime":1615.678,"body":"natural tendency to do that."},{"speaker":"Daniel Lawse","startTime":1615.678,"endTime":1618.8680000000002,"body":"So what we want to do is move from"},{"speaker":"Daniel Lawse","startTime":1615.678,"endTime":1618.8680000000002,"body":"separate thinking to interconnected."},{"speaker":"Daniel Lawse","startTime":1619.728,"endTime":1624.6380000000001,"body":"And this is recognizing that we are"},{"speaker":"Daniel Lawse","startTime":1619.728,"endTime":1624.6380000000001,"body":"dependent on one another completely."},{"speaker":"Daniel Lawse","startTime":1624.968,"endTime":1627.6680000000001,"body":"And if you want to get philosophical,"},{"speaker":"Daniel Lawse","startTime":1624.968,"endTime":1627.6680000000001,"body":"which I do occasionally from the"},{"speaker":"Daniel Lawse","startTime":1627.6680000000001,"endTime":1631.268,"body":"mindfulness perspective, is that"},{"speaker":"Daniel Lawse","startTime":1627.6680000000001,"endTime":1631.268,"body":"like we are literally stardust."},{"speaker":"Daniel Lawse","startTime":1631.328,"endTime":1633.308,"body":"We are literally the"},{"speaker":"Daniel Lawse","startTime":1631.328,"endTime":1633.308,"body":"earth walking on earth."},{"speaker":"Daniel Lawse","startTime":1633.328,"endTime":1636.058,"body":"We wouldn't exist without"},{"speaker":"Daniel Lawse","startTime":1633.328,"endTime":1636.058,"body":"those elements in us."},{"speaker":"Daniel Lawse","startTime":1636.438,"endTime":1638.6180000000002,"body":"And so you and I share breath."},{"speaker":"Daniel Lawse","startTime":1638.698,"endTime":1643.3980000000001,"body":"The breath that I'm inhaling right now was"},{"speaker":"Daniel Lawse","startTime":1638.698,"endTime":1643.3980000000001,"body":"exhaled by somebody sometime in the past."},{"speaker":"Daniel Lawse","startTime":1643.988,"endTime":1647.6180000000002,"body":"So just fascinating to recognize"},{"speaker":"Daniel Lawse","startTime":1643.988,"endTime":1647.6180000000002,"body":"like the interconnectedness,"},{"speaker":"Daniel Lawse","startTime":1647.6180000000002,"endTime":1649.2930000000001,"body":"interconnected reality that we are."},{"speaker":"Daniel Lawse","startTime":1649.2930000000001,"endTime":1652.2830000000001,"body":"And I love science because it"},{"speaker":"Daniel Lawse","startTime":1649.2930000000001,"endTime":1652.2830000000001,"body":"continues to prove time and time"},{"speaker":"Daniel Lawse","startTime":1652.2830000000001,"endTime":1653.453,"body":"again how interconnected we are."},{"speaker":"Daniel Lawse","startTime":1653.453,"endTime":1657.2830000000001,"body":"So stop thinking about our businesses"},{"speaker":"Daniel Lawse","startTime":1653.453,"endTime":1657.2830000000001,"body":"on our literally we call some"},{"speaker":"Daniel Lawse","startTime":1657.2830000000001,"endTime":1659.803,"body":"organizational departments divisions."},{"speaker":"Daniel Lawse","startTime":1660.213,"endTime":1662.343,"body":"We are dividing our organization."},{"speaker":"Daniel Lawse","startTime":1662.913,"endTime":1665.823,"body":"We call our organs and systems, right?"},{"speaker":"Daniel Lawse","startTime":1666.213,"endTime":1669.213,"body":"What if we called our divisions"},{"speaker":"Daniel Lawse","startTime":1666.213,"endTime":1669.213,"body":"systems within the organization?"},{"speaker":"Daniel Lawse","startTime":1669.223,"endTime":1671.7830000000001,"body":"So just changing how we think"},{"speaker":"Daniel Lawse","startTime":1669.223,"endTime":1671.7830000000001,"body":"about how interconnected we are"},{"speaker":"Daniel Lawse","startTime":1671.7830000000001,"endTime":1674.4930000000002,"body":"and kind of the typical business"},{"speaker":"Daniel Lawse","startTime":1671.7830000000001,"endTime":1674.4930000000002,"body":"term of breaking down silos."},{"speaker":"Daniel Lawse","startTime":1675.063,"endTime":1677.813,"body":"It's amazing what happens when you"},{"speaker":"Daniel Lawse","startTime":1675.063,"endTime":1677.813,"body":"get people talking to one another."},{"speaker":"Daniel Lawse","startTime":1678.473,"endTime":1681.343,"body":"My title, we talked about this"},{"speaker":"Daniel Lawse","startTime":1678.473,"endTime":1681.343,"body":"already, that long term thinking."},{"speaker":"Daniel Lawse","startTime":1681.563,"endTime":1684.163,"body":"Another critical shift is"},{"speaker":"Daniel Lawse","startTime":1681.563,"endTime":1684.163,"body":"from short term to long term."},{"speaker":"Daniel Lawse","startTime":1684.5430000000001,"endTime":1689.973,"body":"From a biological standpoint,"},{"speaker":"Daniel Lawse","startTime":1684.5430000000001,"endTime":1689.973,"body":"life, nature is constantly creating"},{"speaker":"Daniel Lawse","startTime":1689.973,"endTime":1691.823,"body":"conditions conducive to more life."},{"speaker":"Daniel Lawse","startTime":1692.438,"endTime":1693.708,"body":"Otherwise life stops, right?"},{"speaker":"Daniel Lawse","startTime":1693.748,"endTime":1699.1680000000001,"body":"And our genetic code, what, from"},{"speaker":"Daniel Lawse","startTime":1693.748,"endTime":1699.1680000000001,"body":"whatever species is designed to carry"},{"speaker":"Daniel Lawse","startTime":1699.1680000000001,"endTime":1701.6180000000002,"body":"itself on and adapt to those conditions."},{"speaker":"Daniel Lawse","startTime":1701.9180000000001,"endTime":1703.9080000000001,"body":"Have you heard this phrase?"},{"speaker":"Daniel Lawse","startTime":1704.1680000000001,"endTime":1708.568,"body":"Stronger, faster, fitter"},{"speaker":"Daniel Lawse","startTime":1704.1680000000001,"endTime":1708.568,"body":"is the way for survival."},{"speaker":"Daniel Lawse","startTime":1708.6280000000002,"endTime":1709.588,"body":"That's Darwin, right?"},{"speaker":"Tom Raftery","startTime":1709.863,"endTime":1710.663,"body":"Yeah, no."},{"speaker":"Tom Raftery","startTime":1711.2830000000001,"endTime":1711.5430000000001,"body":"Is it?"},{"speaker":"Daniel Lawse","startTime":1712.093,"endTime":1713.303,"body":"No, it is."},{"speaker":"Tom Raftery","startTime":1713.303,"endTime":1713.363,"body":"Nah."},{"speaker":"Daniel Lawse","startTime":1713.653,"endTime":1715.788,"body":"That's what he's"},{"speaker":"Daniel Lawse","startTime":1713.653,"endTime":1715.788,"body":"attributed to saying it, but he"},{"speaker":"Daniel Lawse","startTime":1715.788,"endTime":1720.1180000000002,"body":"didn't actually say stronger and"},{"speaker":"Daniel Lawse","startTime":1715.788,"endTime":1720.1180000000002,"body":"faster is like the natural selection."},{"speaker":"Daniel Lawse","startTime":1720.1280000000002,"endTime":1723.298,"body":"He said best fit and he"},{"speaker":"Daniel Lawse","startTime":1720.1280000000002,"endTime":1723.298,"body":"gets misquoted all the time."},{"speaker":"Daniel Lawse","startTime":1724.078,"endTime":1726.6580000000001,"body":"Best fit doesn't mean"},{"speaker":"Daniel Lawse","startTime":1724.078,"endTime":1726.6580000000001,"body":"I force my way through."},{"speaker":"Daniel Lawse","startTime":1726.6580000000001,"endTime":1728.748,"body":"I have to be the strongest or the fastest."},{"speaker":"Daniel Lawse","startTime":1729.1180000000002,"endTime":1733.583,"body":"It means I have to be the most"},{"speaker":"Daniel Lawse","startTime":1729.1180000000002,"endTime":1733.583,"body":"in tune with my local conditions"},{"speaker":"Daniel Lawse","startTime":1734.0030000000002,"endTime":1735.5130000000001,"body":"and fit in the best way."},{"speaker":"Daniel Lawse","startTime":1735.5130000000001,"endTime":1738.7730000000001,"body":"Which sometimes means being really fast,"},{"speaker":"Daniel Lawse","startTime":1735.5130000000001,"endTime":1738.7730000000001,"body":"so I can outrun the predator chasing me."},{"speaker":"Daniel Lawse","startTime":1739.553,"endTime":1743.383,"body":"Sometimes it means being mycelium"},{"speaker":"Daniel Lawse","startTime":1739.553,"endTime":1743.383,"body":"in the forest floor that connects"},{"speaker":"Daniel Lawse","startTime":1743.393,"endTime":1747.213,"body":"trees together for communication and"},{"speaker":"Daniel Lawse","startTime":1743.393,"endTime":1747.213,"body":"resource sharing and collaboration."},{"speaker":"Daniel Lawse","startTime":1747.383,"endTime":1751.573,"body":"More often than not, when we look to"},{"speaker":"Daniel Lawse","startTime":1747.383,"endTime":1751.573,"body":"nature's examples, it's collaboration"},{"speaker":"Daniel Lawse","startTime":1751.808,"endTime":1753.088,"body":"that leads to the best fit."},{"speaker":"Daniel Lawse","startTime":1753.358,"endTime":1757.028,"body":"So, sorry, that was a long way that"},{"speaker":"Daniel Lawse","startTime":1753.358,"endTime":1757.028,"body":"looped back into interconnected."},{"speaker":"Daniel Lawse","startTime":1757.108,"endTime":1759.968,"body":"I can't even tell you these four critical"},{"speaker":"Daniel Lawse","startTime":1757.108,"endTime":1759.968,"body":"shifts without bouncing around because"},{"speaker":"Daniel Lawse","startTime":1759.968,"endTime":1763.728,"body":"they're interconnected, but from short"},{"speaker":"Daniel Lawse","startTime":1759.968,"endTime":1763.728,"body":"term thinking to long term thinking"},{"speaker":"Daniel Lawse","startTime":1763.988,"endTime":1765.768,"body":"the genetic code wants to continue on."},{"speaker":"Daniel Lawse","startTime":1765.768,"endTime":1768.348,"body":"So let's think long term and"},{"speaker":"Daniel Lawse","startTime":1765.768,"endTime":1768.348,"body":"you've heard the seventh generation"},{"speaker":"Daniel Lawse","startTime":1768.348,"endTime":1772.808,"body":"principle, where, what happens if we"},{"speaker":"Daniel Lawse","startTime":1768.348,"endTime":1772.808,"body":"had our corporate corporate leaders"},{"speaker":"Daniel Lawse","startTime":1772.818,"endTime":1774.3780000000002,"body":"not thinking quarterly profits."},{"speaker":"Daniel Lawse","startTime":1774.928,"endTime":1778.328,"body":"What if we had our elected officials"},{"speaker":"Daniel Lawse","startTime":1774.928,"endTime":1778.328,"body":"not think on the next election cycle and"},{"speaker":"Daniel Lawse","startTime":1778.328,"endTime":1779.498,"body":"what am I going to do to get reelected?"},{"speaker":"Daniel Lawse","startTime":1779.498,"endTime":1781.558,"body":"But what if they thought"},{"speaker":"Daniel Lawse","startTime":1779.498,"endTime":1781.558,"body":"in seven generations?"},{"speaker":"Daniel Lawse","startTime":1783.6580000000001,"endTime":1792.348,"body":"That alone would change everything"},{"speaker":"Daniel Lawse","startTime":1783.6580000000001,"endTime":1792.348,"body":"And then the the last one is from an"},{"speaker":"Daniel Lawse","startTime":1792.348,"endTime":1797.188,"body":"inert like static We think systems are"},{"speaker":"Daniel Lawse","startTime":1792.348,"endTime":1797.188,"body":"static, but they aren't they're dynamic."},{"speaker":"Daniel Lawse","startTime":1797.188,"endTime":1801.108,"body":"So shifting from a static to a dynamic"},{"speaker":"Daniel Lawse","startTime":1797.188,"endTime":1801.108,"body":"way of thinking and that's really like."},{"speaker":"Daniel Lawse","startTime":1801.498,"endTime":1805.8880000000001,"body":"I even joke with the people we work with"},{"speaker":"Daniel Lawse","startTime":1801.498,"endTime":1805.8880000000001,"body":"plans are just lies committed to paper,"},{"speaker":"Daniel Lawse","startTime":1806.1180000000002,"endTime":1807.958,"body":"and yet half of our work is planning."},{"speaker":"Daniel Lawse","startTime":1808.298,"endTime":1812.218,"body":"So, I'm, I'm full of paradox,"},{"speaker":"Daniel Lawse","startTime":1808.298,"endTime":1812.218,"body":"but we need to have direction."},{"speaker":"Daniel Lawse","startTime":1812.228,"endTime":1816.1380000000001,"body":"But because of that, when we shifted"},{"speaker":"Daniel Lawse","startTime":1812.228,"endTime":1816.1380000000001,"body":"our thinking from the early days of"},{"speaker":"Daniel Lawse","startTime":1816.1380000000001,"endTime":1819.973,"body":"like we're writing plans to this dynamic"},{"speaker":"Daniel Lawse","startTime":1816.1380000000001,"endTime":1819.973,"body":"way of plans are living documents."},{"speaker":"Daniel Lawse","startTime":1819.983,"endTime":1821.803,"body":"It changed what our plans look like."},{"speaker":"Daniel Lawse","startTime":1822.0130000000001,"endTime":1823.5230000000001,"body":"They're not as long as they used to be."},{"speaker":"Daniel Lawse","startTime":1823.7830000000001,"endTime":1824.873,"body":"They're much more flexible."},{"speaker":"Daniel Lawse","startTime":1824.873,"endTime":1828.2830000000001,"body":"We used to tell people, you know,"},{"speaker":"Daniel Lawse","startTime":1824.873,"endTime":1828.2830000000001,"body":"short, medium and long term goals."},{"speaker":"Daniel Lawse","startTime":1828.563,"endTime":1832.463,"body":"Now we give 12 to 24 month work plans"},{"speaker":"Daniel Lawse","startTime":1828.563,"endTime":1832.463,"body":"that are really specific and actionable."},{"speaker":"Daniel Lawse","startTime":1832.683,"endTime":1837.5230000000001,"body":"And we have a North star of the direction"},{"speaker":"Daniel Lawse","startTime":1832.683,"endTime":1837.5230000000001,"body":"we're heading and you need to have annual"},{"speaker":"Daniel Lawse","startTime":1837.7630000000001,"endTime":1841.333,"body":"processes in place to be able to sense"},{"speaker":"Daniel Lawse","startTime":1837.7630000000001,"endTime":1841.333,"body":"the external and internal environments"},{"speaker":"Daniel Lawse","startTime":1841.333,"endTime":1845.463,"body":"and adapt to, to, to move towards those"},{"speaker":"Daniel Lawse","startTime":1841.333,"endTime":1845.463,"body":"goals because it's going to change."},{"speaker":"Tom Raftery","startTime":1845.803,"endTime":1846.113,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1846.823,"endTime":1847.193,"body":"yeah, yeah."},{"speaker":"Daniel Lawse","startTime":1847.883,"endTime":1852.423,"body":"So those are like, sometimes"},{"speaker":"Daniel Lawse","startTime":1847.883,"endTime":1852.423,"body":"I get too philosophical, but I also"},{"speaker":"Daniel Lawse","startTime":1852.423,"endTime":1854.893,"body":"recognize the importance of how we think."},{"speaker":"Daniel Lawse","startTime":1854.933,"endTime":1858.573,"body":"And so when you asked me what's"},{"speaker":"Daniel Lawse","startTime":1854.933,"endTime":1858.573,"body":"relevant to other business models,"},{"speaker":"Daniel Lawse","startTime":1859.123,"endTime":1860.7430000000002,"body":"it's these four critical shifts."},{"speaker":"Daniel Lawse","startTime":1860.7430000000002,"endTime":1863.7830000000001,"body":"If we can get that to happen, quite"},{"speaker":"Daniel Lawse","startTime":1860.7430000000002,"endTime":1863.7830000000001,"body":"honestly, you don't need me around to"},{"speaker":"Daniel Lawse","startTime":1863.7830000000001,"endTime":1866.193,"body":"tell you what to do, because you'll"},{"speaker":"Daniel Lawse","startTime":1863.7830000000001,"endTime":1866.193,"body":"figure it out, which is awesome."},{"speaker":"Daniel Lawse","startTime":1866.528,"endTime":1870.1480000000001,"body":"We need more people figuring out how"},{"speaker":"Daniel Lawse","startTime":1866.528,"endTime":1870.1480000000001,"body":"to live a regenerative regenerative"},{"speaker":"Daniel Lawse","startTime":1870.228,"endTime":1871.568,"body":"life and do regenerative business."},{"speaker":"Tom Raftery","startTime":1872.193,"endTime":1873.303,"body":"Nice, nice, nice."},{"speaker":"Tom Raftery","startTime":1873.7830000000001,"endTime":1876.573,"body":"And I'm curious, you mentioned"},{"speaker":"Tom Raftery","startTime":1873.7830000000001,"endTime":1876.573,"body":"that there is an uptick in"},{"speaker":"Tom Raftery","startTime":1876.573,"endTime":1880.433,"body":"interest in the last roughly five"},{"speaker":"Tom Raftery","startTime":1876.573,"endTime":1880.433,"body":"years in scope three emissions."},{"speaker":"Tom Raftery","startTime":1881.413,"endTime":1883.183,"body":"What do you think triggered that?"},{"speaker":"Tom Raftery","startTime":1883.303,"endTime":1886.903,"body":"And is that just for Zoos and Aquaria"},{"speaker":"Tom Raftery","startTime":1883.303,"endTime":1886.903,"body":"or is that for other businesses as well?"},{"speaker":"Daniel Lawse","startTime":1888.833,"endTime":1889.7430000000002,"body":"It is across the board."},{"speaker":"Daniel Lawse","startTime":1890.568,"endTime":1891.518,"body":"What triggered it?"},{"speaker":"Daniel Lawse","startTime":1891.578,"endTime":1892.798,"body":"I think there's a couple of things."},{"speaker":"Daniel Lawse","startTime":1892.808,"endTime":1895.578,"body":"One, I mentioned people are"},{"speaker":"Daniel Lawse","startTime":1892.808,"endTime":1895.578,"body":"understanding scope one and two."},{"speaker":"Daniel Lawse","startTime":1895.6180000000002,"endTime":1898.558,"body":"That's actually like pretty"},{"speaker":"Daniel Lawse","startTime":1895.6180000000002,"endTime":1898.558,"body":"mechanistically simple."},{"speaker":"Daniel Lawse","startTime":1898.578,"endTime":1899.4080000000001,"body":"We know what to do."},{"speaker":"Daniel Lawse","startTime":1899.4180000000001,"endTime":1900.428,"body":"The solutions are out there."},{"speaker":"Daniel Lawse","startTime":1900.428,"endTime":1901.858,"body":"We have to choose to invest in them."},{"speaker":"Daniel Lawse","startTime":1902.228,"endTime":1904.268,"body":"And it does require some"},{"speaker":"Daniel Lawse","startTime":1902.228,"endTime":1904.268,"body":"change of business practices."},{"speaker":"Daniel Lawse","startTime":1904.678,"endTime":1905.448,"body":"Scope three."},{"speaker":"Daniel Lawse","startTime":1905.448,"endTime":1908.098,"body":"So once we feel like we've accomplished"},{"speaker":"Daniel Lawse","startTime":1905.448,"endTime":1908.098,"body":"that, something that's nice about the"},{"speaker":"Daniel Lawse","startTime":1908.098,"endTime":1911.588,"body":"human spirit is that we like challenges"},{"speaker":"Daniel Lawse","startTime":1908.098,"endTime":1911.588,"body":"and we like to keep progressing."},{"speaker":"Daniel Lawse","startTime":1911.848,"endTime":1913.738,"body":"So then it became, well,"},{"speaker":"Daniel Lawse","startTime":1911.848,"endTime":1913.738,"body":"what more can we do?"},{"speaker":"Daniel Lawse","startTime":1913.978,"endTime":1917.538,"body":"And so there was a demand from at least"},{"speaker":"Daniel Lawse","startTime":1913.978,"endTime":1917.538,"body":"some of those leading edge businesses."},{"speaker":"Daniel Lawse","startTime":1917.933,"endTime":1919.083,"body":"Saying how do we do more?"},{"speaker":"Daniel Lawse","startTime":1919.093,"endTime":1919.883,"body":"How do we measure more?"},{"speaker":"Daniel Lawse","startTime":1919.883,"endTime":1921.623,"body":"So that takes me to measurement."},{"speaker":"Daniel Lawse","startTime":1921.633,"endTime":1926.433,"body":"We have gotten so much better at"},{"speaker":"Daniel Lawse","startTime":1921.633,"endTime":1926.433,"body":"measuring these upstream impacts of"},{"speaker":"Daniel Lawse","startTime":1926.463,"endTime":1928.7830000000001,"body":"procurement, life cycle assessments."},{"speaker":"Daniel Lawse","startTime":1928.823,"endTime":1932.203,"body":"20 years ago, I don't know if a"},{"speaker":"Daniel Lawse","startTime":1928.823,"endTime":1932.203,"body":"life cycle assessment had ever been"},{"speaker":"Daniel Lawse","startTime":1932.203,"endTime":1935.833,"body":"conducted or if there had been very"},{"speaker":"Daniel Lawse","startTime":1932.203,"endTime":1935.833,"body":"few and they were hard to find."},{"speaker":"Daniel Lawse","startTime":1936.318,"endTime":1939.598,"body":"And now there's databases of tens of"},{"speaker":"Daniel Lawse","startTime":1936.318,"endTime":1939.598,"body":"thousands of life cycle assessments"},{"speaker":"Daniel Lawse","startTime":1939.598,"endTime":1941.4080000000001,"body":"for common products and processes."},{"speaker":"Daniel Lawse","startTime":1941.778,"endTime":1946.608,"body":"We've looked at the carbon emissions"},{"speaker":"Daniel Lawse","startTime":1941.778,"endTime":1946.608,"body":"of like the, the extraction process of"},{"speaker":"Daniel Lawse","startTime":1946.608,"endTime":1949.028,"body":"different things and the manufacturing"},{"speaker":"Daniel Lawse","startTime":1946.608,"endTime":1949.028,"body":"process of different things."},{"speaker":"Daniel Lawse","startTime":1949.028,"endTime":1953.848,"body":"And so now a basic business like"},{"speaker":"Daniel Lawse","startTime":1949.028,"endTime":1953.848,"body":"an airport who's buying concrete"},{"speaker":"Daniel Lawse","startTime":1954.1480000000001,"endTime":1958.018,"body":"can understand the impacts of that"},{"speaker":"Daniel Lawse","startTime":1954.1480000000001,"endTime":1958.018,"body":"concrete and make better choices."},{"speaker":"Daniel Lawse","startTime":1958.028,"endTime":1964.608,"body":"So I know that information doesn't"},{"speaker":"Daniel Lawse","startTime":1958.028,"endTime":1964.608,"body":"necessarily lead to better choices"},{"speaker":"Daniel Lawse","startTime":1964.6280000000002,"endTime":1967.938,"body":"because I can ignore information or I"},{"speaker":"Daniel Lawse","startTime":1964.6280000000002,"endTime":1967.938,"body":"might not have access to it, but when"},{"speaker":"Daniel Lawse","startTime":1967.938,"endTime":1971.928,"body":"it is there, it creates the possibility"},{"speaker":"Daniel Lawse","startTime":1967.938,"endTime":1971.928,"body":"to make a better, more informed choice."},{"speaker":"Daniel Lawse","startTime":1973.498,"endTime":1977.1480000000001,"body":"So I think information and measurement"},{"speaker":"Daniel Lawse","startTime":1973.498,"endTime":1977.1480000000001,"body":"has increased a lot and demand has"},{"speaker":"Daniel Lawse","startTime":1977.1480000000001,"endTime":1979.928,"body":"increased because we're getting more"},{"speaker":"Daniel Lawse","startTime":1977.1480000000001,"endTime":1979.928,"body":"sophisticated in how we think and"},{"speaker":"Daniel Lawse","startTime":1979.928,"endTime":1982.9180000000001,"body":"recognizing, honestly, those critical"},{"speaker":"Daniel Lawse","startTime":1979.928,"endTime":1982.9180000000001,"body":"shifts are starting to happen."},{"speaker":"Daniel Lawse","startTime":1982.9180000000001,"endTime":1984.018,"body":"We're more interconnected."},{"speaker":"Daniel Lawse","startTime":1984.018,"endTime":1985.288,"body":"We don't see ourselves as separate."},{"speaker":"Daniel Lawse","startTime":1985.558,"endTime":1987.698,"body":"Scope one and two is kind"},{"speaker":"Daniel Lawse","startTime":1985.558,"endTime":1987.698,"body":"of separate thinking."},{"speaker":"Daniel Lawse","startTime":1987.8880000000001,"endTime":1989.718,"body":"It's what I literally directly control."},{"speaker":"Daniel Lawse","startTime":1990.0230000000001,"endTime":1993.643,"body":"Scope three is saying I'm part of an"},{"speaker":"Daniel Lawse","startTime":1990.0230000000001,"endTime":1993.643,"body":"open system and I'm interconnected to it."},{"speaker":"Daniel Lawse","startTime":1993.653,"endTime":1999.443,"body":"So how can I influence the, the world"},{"speaker":"Daniel Lawse","startTime":1993.653,"endTime":1999.443,"body":"with my values of fighting climate"},{"speaker":"Daniel Lawse","startTime":1999.443,"endTime":2001.933,"body":"change through my procurement decisions?"},{"speaker":"Tom Raftery","startTime":2003.593,"endTime":2004.053,"body":"Very good."},{"speaker":"Tom Raftery","startTime":2005.443,"endTime":2013.673,"body":"How are your partners slash clients"},{"speaker":"Tom Raftery","startTime":2005.443,"endTime":2013.673,"body":"getting on in measuring and reporting"},{"speaker":"Tom Raftery","startTime":2013.673,"endTime":2019.163,"body":"their scope three emissions, because to"},{"speaker":"Tom Raftery","startTime":2013.673,"endTime":2019.163,"body":"your point, scope one and two, relatively"},{"speaker":"Tom Raftery","startTime":2019.163,"endTime":2024.7730000000001,"body":"straightforward, scope three, given that"},{"speaker":"Tom Raftery","startTime":2019.163,"endTime":2024.7730000000001,"body":"you're talking about actually getting"},{"speaker":"Tom Raftery","startTime":2024.7830000000001,"endTime":2029.213,"body":"the emissions of other organizations,"},{"speaker":"Tom Raftery","startTime":2024.7830000000001,"endTime":2029.213,"body":"got to be more challenging, right?"},{"speaker":"Daniel Lawse","startTime":2030.4930000000002,"endTime":2030.953,"body":"Yeah."},{"speaker":"Daniel Lawse","startTime":2031.593,"endTime":2033.0430000000001,"body":"Challenging and fun."},{"speaker":"Daniel Lawse","startTime":2033.2630000000001,"endTime":2037.0130000000001,"body":"So this is like scope one and"},{"speaker":"Daniel Lawse","startTime":2033.2630000000001,"endTime":2037.0130000000001,"body":"two were maybe 10 years ago."},{"speaker":"Daniel Lawse","startTime":2037.5230000000001,"endTime":2039.0030000000002,"body":"People are asking, how do we do it?"},{"speaker":"Daniel Lawse","startTime":2039.053,"endTime":2042.2430000000002,"body":"And they're building internal systems"},{"speaker":"Daniel Lawse","startTime":2039.053,"endTime":2042.2430000000002,"body":"to be able to do it more efficiently."},{"speaker":"Daniel Lawse","startTime":2042.2730000000001,"endTime":2044.403,"body":"Creating shorter and"},{"speaker":"Daniel Lawse","startTime":2042.2730000000001,"endTime":2044.403,"body":"simpler feedback loops."},{"speaker":"Daniel Lawse","startTime":2044.953,"endTime":2046.723,"body":"And I'm trying to give an example."},{"speaker":"Daniel Lawse","startTime":2047.313,"endTime":2049.703,"body":"We just developed the"},{"speaker":"Daniel Lawse","startTime":2047.313,"endTime":2049.703,"body":"sustainable procurement guide."},{"speaker":"Daniel Lawse","startTime":2049.703,"endTime":2052.583,"body":"And one of the things, and this was for"},{"speaker":"Daniel Lawse","startTime":2049.703,"endTime":2052.583,"body":"the Consortium of Aquariums, they're"},{"speaker":"Daniel Lawse","startTime":2052.583,"endTime":2053.7329999999997,"body":"going to open it up to the zoos."},{"speaker":"Daniel Lawse","startTime":2053.7329999999997,"endTime":2054.833,"body":"Cause there's a lot of similarities."},{"speaker":"Daniel Lawse","startTime":2055.783,"endTime":2060.413,"body":"A lot of those folks buy their animal"},{"speaker":"Daniel Lawse","startTime":2055.783,"endTime":2060.413,"body":"feed from the same one or two suppliers."},{"speaker":"Tom Raftery","startTime":2060.9829999999997,"endTime":2061.273,"body":"Okay."},{"speaker":"Daniel Lawse","startTime":2061.453,"endTime":2064.553,"body":"So if they come together"},{"speaker":"Daniel Lawse","startTime":2061.453,"endTime":2064.553,"body":"with collective action and instead"},{"speaker":"Daniel Lawse","startTime":2064.553,"endTime":2068.663,"body":"of 230 accredited zoos and aquariums"},{"speaker":"Daniel Lawse","startTime":2064.553,"endTime":2068.663,"body":"sending a survey to them, and they"},{"speaker":"Daniel Lawse","startTime":2068.663,"endTime":2073.803,"body":"have to fill out 230 of these, what"},{"speaker":"Daniel Lawse","startTime":2068.663,"endTime":2073.803,"body":"if the zoo and aquarium group sent one"},{"speaker":"Daniel Lawse","startTime":2073.803,"endTime":2079.193,"body":"survey, got this supplier to divulge"},{"speaker":"Daniel Lawse","startTime":2073.803,"endTime":2079.193,"body":"their emissions and then use that as a"},{"speaker":"Daniel Lawse","startTime":2079.193,"endTime":2080.9030000000002,"body":"data point based on their purchasing?"},{"speaker":"Daniel Lawse","startTime":2080.958,"endTime":2084.308,"body":"We're not there yet, but those"},{"speaker":"Daniel Lawse","startTime":2080.958,"endTime":2084.308,"body":"are the possibilities that exist."},{"speaker":"Daniel Lawse","startTime":2084.308,"endTime":2088.0280000000002,"body":"And the efficiencies that will"},{"speaker":"Daniel Lawse","startTime":2084.308,"endTime":2088.0280000000002,"body":"be gained once people, enough"},{"speaker":"Daniel Lawse","startTime":2088.0280000000002,"endTime":2089.328,"body":"people start to do this work."},{"speaker":"Daniel Lawse","startTime":2089.328,"endTime":2091.518,"body":"So it is this evolution."},{"speaker":"Daniel Lawse","startTime":2091.818,"endTime":2094.928,"body":"And I think that the internal"},{"speaker":"Daniel Lawse","startTime":2091.818,"endTime":2094.928,"body":"mechanisms, like there's a"},{"speaker":"Daniel Lawse","startTime":2094.928,"endTime":2096.488,"body":"drive and a desire to do it."},{"speaker":"Daniel Lawse","startTime":2096.518,"endTime":2100.898,"body":"And in that process or in that,"},{"speaker":"Daniel Lawse","startTime":2096.518,"endTime":2100.898,"body":"that, in that drive, they will"},{"speaker":"Daniel Lawse","startTime":2100.898,"endTime":2102.808,"body":"figure out the ways to do that."},{"speaker":"Daniel Lawse","startTime":2102.808,"endTime":2104.038,"body":"And we're doing that alongside of them."},{"speaker":"Daniel Lawse","startTime":2104.0480000000002,"endTime":2107.168,"body":"Some folks have great internal"},{"speaker":"Daniel Lawse","startTime":2104.0480000000002,"endTime":2107.168,"body":"reporting on their financials"},{"speaker":"Daniel Lawse","startTime":2107.168,"endTime":2108.588,"body":"for like business travel."},{"speaker":"Daniel Lawse","startTime":2109.158,"endTime":2109.938,"body":"Other people like."},{"speaker":"Daniel Lawse","startTime":2110.558,"endTime":2110.958,"body":"I don't know."},{"speaker":"Daniel Lawse","startTime":2110.958,"endTime":2114.808,"body":"We submit reimbursements for financial"},{"speaker":"Daniel Lawse","startTime":2110.958,"endTime":2114.808,"body":"amounts, but we have no idea how"},{"speaker":"Daniel Lawse","startTime":2114.808,"endTime":2116.858,"body":"many airline miles were traveled."},{"speaker":"Daniel Lawse","startTime":2117.488,"endTime":2120.568,"body":"And there are also, like, the"},{"speaker":"Daniel Lawse","startTime":2117.488,"endTime":2120.568,"body":"tech industry is coming up with"},{"speaker":"Daniel Lawse","startTime":2120.608,"endTime":2123.888,"body":"tech solutions to measure some of"},{"speaker":"Daniel Lawse","startTime":2120.608,"endTime":2123.888,"body":"these things more automatically."},{"speaker":"Daniel Lawse","startTime":2124.318,"endTime":2126.218,"body":"Again, so that it can"},{"speaker":"Daniel Lawse","startTime":2124.318,"endTime":2126.218,"body":"simplify the reporting."},{"speaker":"Daniel Lawse","startTime":2126.5280000000002,"endTime":2128.118,"body":"I don't want to spend my time reporting."},{"speaker":"Daniel Lawse","startTime":2128.773,"endTime":2132.033,"body":"I want to spend my time using information"},{"speaker":"Daniel Lawse","startTime":2128.773,"endTime":2132.033,"body":"to make choices, to have an impact."},{"speaker":"Daniel Lawse","startTime":2132.353,"endTime":2133.973,"body":"And most of our organizations do too."},{"speaker":"Daniel Lawse","startTime":2133.973,"endTime":2137.8830000000003,"body":"So it's, it's driving towards that"},{"speaker":"Daniel Lawse","startTime":2133.973,"endTime":2137.8830000000003,"body":"using information, getting the"},{"speaker":"Daniel Lawse","startTime":2137.8830000000003,"endTime":2141.1730000000002,"body":"information into a usable state,"},{"speaker":"Daniel Lawse","startTime":2137.8830000000003,"endTime":2141.1730000000002,"body":"and then making decisions on it."},{"speaker":"Daniel Lawse","startTime":2141.493,"endTime":2142.413,"body":"That's how you accelerate"},{"speaker":"Tom Raftery","startTime":2142.913,"endTime":2146.6330000000003,"body":"And, and given, given the,"},{"speaker":"Tom Raftery","startTime":2142.913,"endTime":2146.6330000000003,"body":"the, the lack of maturity in the space"},{"speaker":"Tom Raftery","startTime":2146.6330000000003,"endTime":2151.723,"body":"and not just for yourself and your"},{"speaker":"Tom Raftery","startTime":2146.6330000000003,"endTime":2151.723,"body":"clients, but in general, in the scope"},{"speaker":"Tom Raftery","startTime":2151.723,"endTime":2155.723,"body":"three space, how much of it, how much"},{"speaker":"Tom Raftery","startTime":2151.723,"endTime":2155.723,"body":"of the data they're getting is primary"},{"speaker":"Tom Raftery","startTime":2155.723,"endTime":2159.323,"body":"data versus how much of it is, you"},{"speaker":"Tom Raftery","startTime":2155.723,"endTime":2159.323,"body":"know, kind of licking your finger and"},{"speaker":"Tom Raftery","startTime":2159.323,"endTime":2160.973,"body":"sticking it up in the air and saying 42."},{"speaker":"Daniel Lawse","startTime":2163.253,"endTime":2164.773,"body":"I don't know"},{"speaker":"Daniel Lawse","startTime":2163.253,"endTime":2164.773,"body":"what the breakdown is."},{"speaker":"Daniel Lawse","startTime":2164.843,"endTime":2168.613,"body":"I know that there are in the, in the"},{"speaker":"Daniel Lawse","startTime":2164.843,"endTime":2168.613,"body":"U S there are government databases"},{"speaker":"Daniel Lawse","startTime":2168.613,"endTime":2170.303,"body":"that universities are populating."},{"speaker":"Daniel Lawse","startTime":2170.303,"endTime":2172.893,"body":"And so that's going to be a more"},{"speaker":"Daniel Lawse","startTime":2170.303,"endTime":2172.893,"body":"trusted, but they're also relying"},{"speaker":"Daniel Lawse","startTime":2172.9030000000002,"endTime":2174.843,"body":"on data from industry folks."},{"speaker":"Daniel Lawse","startTime":2175.433,"endTime":2178.1730000000002,"body":"So there's, there's going"},{"speaker":"Daniel Lawse","startTime":2175.433,"endTime":2178.1730000000002,"body":"to be a mixture of that."},{"speaker":"Daniel Lawse","startTime":2178.693,"endTime":2181.583,"body":"Then there's going to be like"},{"speaker":"Daniel Lawse","startTime":2178.693,"endTime":2181.583,"body":"the, the database that our team"},{"speaker":"Daniel Lawse","startTime":2181.583,"endTime":2182.953,"body":"and I'm not the expert on this."},{"speaker":"Daniel Lawse","startTime":2182.963,"endTime":2186.0480000000002,"body":"So I'm, I'm tiptoeing into"},{"speaker":"Daniel Lawse","startTime":2182.963,"endTime":2186.0480000000002,"body":"dangerous territory of not knowing."},{"speaker":"Daniel Lawse","startTime":2186.648,"endTime":2190.608,"body":"There's a database of scope three"},{"speaker":"Daniel Lawse","startTime":2186.648,"endTime":2190.608,"body":"emissions based on procurement categories."},{"speaker":"Daniel Lawse","startTime":2190.988,"endTime":2194.308,"body":"So most people have a financial"},{"speaker":"Daniel Lawse","startTime":2190.988,"endTime":2194.308,"body":"statement that says we do"},{"speaker":"Daniel Lawse","startTime":2194.328,"endTime":2197.358,"body":"consulting, we do advertising,"},{"speaker":"Daniel Lawse","startTime":2194.328,"endTime":2197.358,"body":"those big buckets of accounting."},{"speaker":"Daniel Lawse","startTime":2197.688,"endTime":2199.168,"body":"And then there's a translation over here."},{"speaker":"Daniel Lawse","startTime":2199.168,"endTime":2206.068,"body":"If you spend 2 million in accounting or"},{"speaker":"Daniel Lawse","startTime":2199.168,"endTime":2206.068,"body":"in advertising, it's going to be estimated"},{"speaker":"Daniel Lawse","startTime":2206.078,"endTime":2208.208,"body":"at this average emissions per dollar."},{"speaker":"Daniel Lawse","startTime":2208.938,"endTime":2211.828,"body":"So that's one level where it's a"},{"speaker":"Daniel Lawse","startTime":2208.938,"endTime":2211.828,"body":"little bit more finger in the wind."},{"speaker":"Daniel Lawse","startTime":2211.828,"endTime":2216.0280000000002,"body":"It's based on some, some data and"},{"speaker":"Daniel Lawse","startTime":2211.828,"endTime":2216.0280000000002,"body":"averages, but then if an organization"},{"speaker":"Daniel Lawse","startTime":2216.0280000000002,"endTime":2218.828,"body":"wants to get really specific"},{"speaker":"Daniel Lawse","startTime":2216.0280000000002,"endTime":2218.828,"body":"and some of our partners are."},{"speaker":"Daniel Lawse","startTime":2219.253,"endTime":2222.363,"body":"They would ask their direct"},{"speaker":"Daniel Lawse","startTime":2219.253,"endTime":2222.363,"body":"marketing suppliers, like"},{"speaker":"Daniel Lawse","startTime":2222.363,"endTime":2223.543,"body":"how much paper do you print?"},{"speaker":"Daniel Lawse","startTime":2223.803,"endTime":2227.353,"body":"How much cloud space or storage"},{"speaker":"Daniel Lawse","startTime":2223.803,"endTime":2227.353,"body":"do you use for us as a client?"},{"speaker":"Daniel Lawse","startTime":2227.703,"endTime":2230.003,"body":"And you can get down to that next level."},{"speaker":"Daniel Lawse","startTime":2230.003,"endTime":2235.5080000000003,"body":"And so that's the other thing that data"},{"speaker":"Daniel Lawse","startTime":2230.003,"endTime":2235.5080000000003,"body":"in the emissions and sustainability"},{"speaker":"Daniel Lawse","startTime":2235.5080000000003,"endTime":2237.428,"body":"space kind of starts at a high level."},{"speaker":"Daniel Lawse","startTime":2237.428,"endTime":2241.218,"body":"And over time it gets more and more"},{"speaker":"Daniel Lawse","startTime":2237.428,"endTime":2241.218,"body":"refined and more sophisticated."},{"speaker":"Tom Raftery","startTime":2241.233,"endTime":2242.123,"body":"yeah, yeah, because"},{"speaker":"Daniel Lawse","startTime":2242.168,"endTime":2245.108,"body":"And the aquariums"},{"speaker":"Daniel Lawse","startTime":2242.168,"endTime":2245.108,"body":"now are also now getting"},{"speaker":"Daniel Lawse","startTime":2245.108,"endTime":2246.658,"body":"their emissions inventory."},{"speaker":"Daniel Lawse","startTime":2246.658,"endTime":2249.7780000000002,"body":"So they can share them with their partners"},{"speaker":"Daniel Lawse","startTime":2246.658,"endTime":2249.7780000000002,"body":"if they're ever asked, but you can't"},{"speaker":"Daniel Lawse","startTime":2249.7780000000002,"endTime":2252.968,"body":"share that if you've never been asked"},{"speaker":"Daniel Lawse","startTime":2249.7780000000002,"endTime":2252.968,"body":"or if you're not measuring it yourself."},{"speaker":"Tom Raftery","startTime":2253.043,"endTime":2253.503,"body":"Exactly."},{"speaker":"Tom Raftery","startTime":2253.503,"endTime":2258.743,"body":"I mean, it's your scope 1 and 2 emissions"},{"speaker":"Tom Raftery","startTime":2253.503,"endTime":2258.743,"body":"are your customers' scope 3 emissions."},{"speaker":"Tom Raftery","startTime":2258.753,"endTime":2263.313,"body":"So if you're measuring your 1 and 2, you"},{"speaker":"Tom Raftery","startTime":2258.753,"endTime":2263.313,"body":"know, and, and vice versa, obviously."},{"speaker":"Tom Raftery","startTime":2263.313,"endTime":2268.743,"body":"So as more and more organizations are"},{"speaker":"Tom Raftery","startTime":2263.313,"endTime":2268.743,"body":"required to measure and report their 1 and"},{"speaker":"Tom Raftery","startTime":2268.743,"endTime":2273.323,"body":"2, then the scope 3 becomes more primary"},{"speaker":"Tom Raftery","startTime":2268.743,"endTime":2273.323,"body":"data as opposed to industry averages."},{"speaker":"Tom Raftery","startTime":2273.323,"endTime":2278.913,"body":"And then it becomes more real,"},{"speaker":"Tom Raftery","startTime":2273.323,"endTime":2278.913,"body":"more verifiable, more auditable."},{"speaker":"Tom Raftery","startTime":2279.243,"endTime":2281.073,"body":"So, which is where we want to get to."},{"speaker":"Daniel Lawse","startTime":2282.678,"endTime":2282.878,"body":"Yeah."},{"speaker":"Daniel Lawse","startTime":2282.878,"endTime":2286.0080000000003,"body":"A really specific example real"},{"speaker":"Daniel Lawse","startTime":2282.878,"endTime":2286.0080000000003,"body":"quick is employee commutes."},{"speaker":"Tom Raftery","startTime":2286.338,"endTime":2286.748,"body":"Oh, yeah."},{"speaker":"Daniel Lawse","startTime":2287.183,"endTime":2289.8830000000003,"body":"As an employer, I don't"},{"speaker":"Daniel Lawse","startTime":2287.183,"endTime":2289.8830000000003,"body":"control how my people get to work."},{"speaker":"Daniel Lawse","startTime":2290.083,"endTime":2295.553,"body":"I control where my business is located"},{"speaker":"Daniel Lawse","startTime":2290.083,"endTime":2295.553,"body":"and I control if I offer incentives."},{"speaker":"Daniel Lawse","startTime":2295.553,"endTime":2299.073,"body":"If we have free parking at our"},{"speaker":"Daniel Lawse","startTime":2295.553,"endTime":2299.073,"body":"building, then people are going to"},{"speaker":"Daniel Lawse","startTime":2299.073,"endTime":2303.293,"body":"drive more, but I could nor I could"},{"speaker":"Daniel Lawse","startTime":2299.073,"endTime":2303.293,"body":"neutralize that by offering free"},{"speaker":"Daniel Lawse","startTime":2303.293,"endTime":2305.9030000000002,"body":"bus passes or free bike parking."},{"speaker":"Daniel Lawse","startTime":2305.943,"endTime":2308.833,"body":"And so it goes back to"},{"speaker":"Daniel Lawse","startTime":2305.943,"endTime":2308.833,"body":"that systems thinking,"},{"speaker":"Tom Raftery","startTime":2308.848,"endTime":2310.068,"body":"free EV chargers."},{"speaker":"Daniel Lawse","startTime":2311.793,"endTime":2313.373,"body":"yeah, we could do that too."},{"speaker":"Daniel Lawse","startTime":2314.368,"endTime":2318.538,"body":"There's a whole nother side conversation"},{"speaker":"Daniel Lawse","startTime":2314.368,"endTime":2318.538,"body":"there about if, if EVs are completely"},{"speaker":"Daniel Lawse","startTime":2318.538,"endTime":2325.0080000000003,"body":"clean energy and a relatively affordable"},{"speaker":"Daniel Lawse","startTime":2318.538,"endTime":2325.0080000000003,"body":"to fuel, does that contribute to sprawl?"},{"speaker":"Daniel Lawse","startTime":2325.038,"endTime":2327.968,"body":"Because now I can live really far away"},{"speaker":"Daniel Lawse","startTime":2325.038,"endTime":2327.968,"body":"and not have an environmental impact"},{"speaker":"Daniel Lawse","startTime":2327.968,"endTime":2329.728,"body":"from my single occupancy vehicle commute."},{"speaker":"Daniel Lawse","startTime":2329.998,"endTime":2334.248,"body":"And then if they get to be the autonomous"},{"speaker":"Daniel Lawse","startTime":2329.998,"endTime":2334.248,"body":"cars, I can take a nap for an hour so"},{"speaker":"Daniel Lawse","startTime":2334.248,"endTime":2338.568,"body":"I can live an hour away from work and"},{"speaker":"Daniel Lawse","startTime":2334.248,"endTime":2338.568,"body":"create even more sprawl and land use."},{"speaker":"Daniel Lawse","startTime":2338.938,"endTime":2340.958,"body":"Patterns that might not be as conducive."},{"speaker":"Daniel Lawse","startTime":2340.958,"endTime":2344.308,"body":"So yes, but there, there are fun"},{"speaker":"Daniel Lawse","startTime":2340.958,"endTime":2344.308,"body":"ways to think about how do you"},{"speaker":"Daniel Lawse","startTime":2344.318,"endTime":2346.238,"body":"influence and support the systems."},{"speaker":"Daniel Lawse","startTime":2346.613,"endTime":2350.573,"body":"Because whether we acknowledge and"},{"speaker":"Daniel Lawse","startTime":2346.613,"endTime":2350.573,"body":"name them or not, we have systems that"},{"speaker":"Daniel Lawse","startTime":2350.573,"endTime":2353.743,"body":"are encouraging and incentivizing the"},{"speaker":"Daniel Lawse","startTime":2350.573,"endTime":2353.743,"body":"behavior that's creating emissions."},{"speaker":"Daniel Lawse","startTime":2354.023,"endTime":2355.893,"body":"Free parking is a great example."},{"speaker":"Daniel Lawse","startTime":2356.1730000000002,"endTime":2358.9230000000002,"body":"So if, if you're not going to charge"},{"speaker":"Daniel Lawse","startTime":2356.1730000000002,"endTime":2358.9230000000002,"body":"for parking, which some people can't"},{"speaker":"Daniel Lawse","startTime":2358.9230000000002,"endTime":2363.563,"body":"control, then let's give the free"},{"speaker":"Daniel Lawse","startTime":2358.9230000000002,"endTime":2363.563,"body":"bus passes, the free EV charging, the"},{"speaker":"Daniel Lawse","startTime":2363.563,"endTime":2367.643,"body":"free bike repair, like we subsidize"},{"speaker":"Daniel Lawse","startTime":2363.563,"endTime":2367.643,"body":"our employees with a wellness benefit"},{"speaker":"Daniel Lawse","startTime":2367.643,"endTime":2371.993,"body":"that they can use for bike repair, for"},{"speaker":"Daniel Lawse","startTime":2367.643,"endTime":2371.993,"body":"walking shoes, for raincoats as like"},{"speaker":"Daniel Lawse","startTime":2371.993,"endTime":2373.8830000000003,"body":"a multimodal transportation option."},{"speaker":"Daniel Lawse","startTime":2374.888,"endTime":2378.0280000000002,"body":"Anyway, that's just a fun thing"},{"speaker":"Daniel Lawse","startTime":2374.888,"endTime":2378.0280000000002,"body":"to like a very specific way of how"},{"speaker":"Daniel Lawse","startTime":2378.0280000000002,"endTime":2382.318,"body":"do we think about those behaviors"},{"speaker":"Daniel Lawse","startTime":2378.0280000000002,"endTime":2382.318,"body":"and actions of our partners or"},{"speaker":"Daniel Lawse","startTime":2382.318,"endTime":2385.148,"body":"employees that we can influence, but"},{"speaker":"Daniel Lawse","startTime":2382.318,"endTime":2385.148,"body":"we don't have direct control over."},{"speaker":"Tom Raftery","startTime":2385.958,"endTime":2386.578,"body":"Yeah, yeah, yeah."},{"speaker":"Tom Raftery","startTime":2387.288,"endTime":2389.488,"body":"We're coming towards the end"},{"speaker":"Tom Raftery","startTime":2387.288,"endTime":2389.488,"body":"of the podcast now, Daniel."},{"speaker":"Tom Raftery","startTime":2389.5080000000003,"endTime":2394.408,"body":"Is there any question I haven't asked that"},{"speaker":"Tom Raftery","startTime":2389.5080000000003,"endTime":2394.408,"body":"you wish I did or any aspect of this we"},{"speaker":"Tom Raftery","startTime":2394.408,"endTime":2397.038,"body":"haven't touched on that you think it's"},{"speaker":"Tom Raftery","startTime":2394.408,"endTime":2397.038,"body":"important for people to think about?"},{"speaker":"Daniel Lawse","startTime":2399.288,"endTime":2399.5480000000002,"body":"Yeah."},{"speaker":"Daniel Lawse","startTime":2399.5480000000002,"endTime":2400.618,"body":"Thanks for asking that."},{"speaker":"Daniel Lawse","startTime":2400.628,"endTime":2402.838,"body":"There's one thing that"},{"speaker":"Daniel Lawse","startTime":2400.628,"endTime":2402.838,"body":"I just want to touch on."},{"speaker":"Daniel Lawse","startTime":2402.898,"endTime":2407.618,"body":"It could be a whole nother conversation,"},{"speaker":"Daniel Lawse","startTime":2402.898,"endTime":2407.618,"body":"but for me, I was asking myself is"},{"speaker":"Daniel Lawse","startTime":2407.628,"endTime":2412.378,"body":"sustainability enough and what's beyond"},{"speaker":"Daniel Lawse","startTime":2407.628,"endTime":2412.378,"body":"sustainability, many years ago, because"},{"speaker":"Daniel Lawse","startTime":2412.378,"endTime":2415.898,"body":"I realized that sustainability became"},{"speaker":"Daniel Lawse","startTime":2412.378,"endTime":2415.898,"body":"this doing no harm, which is great."},{"speaker":"Daniel Lawse","startTime":2415.908,"endTime":2419.858,"body":"It's way better than doing harm,"},{"speaker":"Daniel Lawse","startTime":2415.908,"endTime":2419.858,"body":"but it led me to realize that"},{"speaker":"Daniel Lawse","startTime":2419.858,"endTime":2422.358,"body":"there was something beyond and"},{"speaker":"Daniel Lawse","startTime":2419.858,"endTime":2422.358,"body":"that's how I got to regenerative."},{"speaker":"Daniel Lawse","startTime":2422.448,"endTime":2425.638,"body":"I mean, would you like a sustainable"},{"speaker":"Daniel Lawse","startTime":2422.448,"endTime":2425.638,"body":"relationship with your loved one?"},{"speaker":"Daniel Lawse","startTime":2426.953,"endTime":2427.573,"body":"I do."},{"speaker":"Daniel Lawse","startTime":2428.023,"endTime":2430.373,"body":"But would I prefer a thriving"},{"speaker":"Daniel Lawse","startTime":2428.023,"endTime":2430.373,"body":"relationship with them?"},{"speaker":"Daniel Lawse","startTime":2430.393,"endTime":2431.163,"body":"Absolutely."},{"speaker":"Daniel Lawse","startTime":2432.043,"endTime":2437.523,"body":"And it was my practice of mindfulness,"},{"speaker":"Daniel Lawse","startTime":2432.043,"endTime":2437.523,"body":"meditation, looking at different"},{"speaker":"Daniel Lawse","startTime":2437.843,"endTime":2440.933,"body":"ancient texts around mindfulness"},{"speaker":"Daniel Lawse","startTime":2437.843,"endTime":2440.933,"body":"and the current brain science, which"},{"speaker":"Daniel Lawse","startTime":2440.933,"endTime":2445.598,"body":"is fascinating, that to me, like"},{"speaker":"Daniel Lawse","startTime":2440.933,"endTime":2445.598,"body":"the intersection of mindfulness and"},{"speaker":"Daniel Lawse","startTime":2445.598,"endTime":2447.438,"body":"sustainability becomes regeneration."},{"speaker":"Daniel Lawse","startTime":2447.438,"endTime":2448.978,"body":"And that, that was kind of my pathway."},{"speaker":"Daniel Lawse","startTime":2448.978,"endTime":2454.0080000000003,"body":"And so there's a ton of stuff that I"},{"speaker":"Daniel Lawse","startTime":2448.978,"endTime":2454.0080000000003,"body":"draw forward in our work that comes from"},{"speaker":"Daniel Lawse","startTime":2454.0080000000003,"endTime":2458.658,"body":"mindfulness and brain science and human"},{"speaker":"Daniel Lawse","startTime":2454.0080000000003,"endTime":2458.658,"body":"psychology and how we work and how do we"},{"speaker":"Daniel Lawse","startTime":2458.658,"endTime":2461.448,"body":"become more mindful beings on this planet."},{"speaker":"Daniel Lawse","startTime":2461.888,"endTime":2467.118,"body":"Interacting and being in relationship"},{"speaker":"Daniel Lawse","startTime":2461.888,"endTime":2467.118,"body":"with one another and not just one another"},{"speaker":"Daniel Lawse","startTime":2467.128,"endTime":2471.318,"body":"as humans, but one another with all"},{"speaker":"Daniel Lawse","startTime":2467.128,"endTime":2471.318,"body":"beings, plant beings, animal beings."},{"speaker":"Daniel Lawse","startTime":2471.328,"endTime":2474.628,"body":"So there's some beautiful connections"},{"speaker":"Daniel Lawse","startTime":2471.328,"endTime":2474.628,"body":"that I'd encourage people to explore"},{"speaker":"Daniel Lawse","startTime":2474.628,"endTime":2476.818,"body":"with mindfulness and sustainability."},{"speaker":"Daniel Lawse","startTime":2477.2780000000002,"endTime":2480.878,"body":"And if I were to recommend one book,"},{"speaker":"Daniel Lawse","startTime":2477.2780000000002,"endTime":2480.878,"body":"it would be Thich Nhat Hanh's Zen"},{"speaker":"Daniel Lawse","startTime":2480.898,"endTime":2482.498,"body":"and the Art of Saving the Planet."},{"speaker":"Daniel Lawse","startTime":2482.7780000000002,"endTime":2486.648,"body":"He wrote that just before he died,"},{"speaker":"Daniel Lawse","startTime":2482.7780000000002,"endTime":2486.648,"body":"and he's a world famous Buddhist"},{"speaker":"Daniel Lawse","startTime":2486.648,"endTime":2488.188,"body":"monk who is just so thoughtful."},{"speaker":"Daniel Lawse","startTime":2488.188,"endTime":2492.113,"body":"And that one just spoke to my"},{"speaker":"Daniel Lawse","startTime":2488.188,"endTime":2492.113,"body":"soul as I read through that."},{"speaker":"Tom Raftery","startTime":2492.388,"endTime":2492.668,"body":"Cool."},{"speaker":"Tom Raftery","startTime":2492.668,"endTime":2495.628,"body":"I'll, I'll look that up and leave a"},{"speaker":"Tom Raftery","startTime":2492.668,"endTime":2495.628,"body":"link in the, in the show notes for that."},{"speaker":"Tom Raftery","startTime":2496.158,"endTime":2499.408,"body":"And speaking of links and"},{"speaker":"Tom Raftery","startTime":2496.158,"endTime":2499.408,"body":"show notes and et cetera."},{"speaker":"Tom Raftery","startTime":2500.098,"endTime":2503.158,"body":"If people would like to know more,"},{"speaker":"Tom Raftery","startTime":2500.098,"endTime":2503.158,"body":"Daniel, about yourself or any of the"},{"speaker":"Tom Raftery","startTime":2503.158,"endTime":2506.748,"body":"topics we discussed in the podcast,"},{"speaker":"Tom Raftery","startTime":2503.158,"endTime":2506.748,"body":"where would you have me direct them?"},{"speaker":"Daniel Lawse","startTime":2508.123,"endTime":2509.3830000000003,"body":"yeah, our website is great."},{"speaker":"Daniel Lawse","startTime":2509.413,"endTime":2510.693,"body":"www."},{"speaker":"Daniel Lawse","startTime":2510.693,"endTime":2511.853,"body":"Verdisgroup."},{"speaker":"Daniel Lawse","startTime":2511.873,"endTime":2512.333,"body":"com."},{"speaker":"Daniel Lawse","startTime":2512.583,"endTime":2516.293,"body":"And if you want to set up a short"},{"speaker":"Daniel Lawse","startTime":2512.583,"endTime":2516.293,"body":"call with me, you can do our"},{"speaker":"Daniel Lawse","startTime":2516.293,"endTime":2520.323,"body":"website backslash let's connect"},{"speaker":"Daniel Lawse","startTime":2516.293,"endTime":2520.323,"body":"and pop a time on my calendar."},{"speaker":"Daniel Lawse","startTime":2520.323,"endTime":2521.393,"body":"I'd be happy to meet you."},{"speaker":"Tom Raftery","startTime":2521.858,"endTime":2522.338,"body":"Phenomenal."},{"speaker":"Tom Raftery","startTime":2522.628,"endTime":2523.058,"body":"Phenomenal."},{"speaker":"Tom Raftery","startTime":2523.058,"endTime":2523.308,"body":"Great."},{"speaker":"Tom Raftery","startTime":2523.658,"endTime":2524.848,"body":"Daniel, that's been fascinating."},{"speaker":"Tom Raftery","startTime":2524.848,"endTime":2526.468,"body":"Thanks a million for coming"},{"speaker":"Tom Raftery","startTime":2524.848,"endTime":2526.468,"body":"on the podcast today."},{"speaker":"Daniel Lawse","startTime":2527.943,"endTime":2528.963,"body":"Thank you so much, Tom."},{"speaker":"Daniel Lawse","startTime":2529.083,"endTime":2529.983,"body":"Have a wonderful day."},{"speaker":"Tom Raftery","startTime":2531.251,"endTime":2533.121,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":2531.251,"endTime":2533.121,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":2533.841,"endTime":2534.951,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":2535.811,"endTime":2539.9610000000002,"body":"If you'd like to know more about the"},{"speaker":"Tom Raftery","startTime":2535.811,"endTime":2539.9610000000002,"body":"Climate Confident podcast, feel free to"},{"speaker":"Tom Raftery","startTime":2539.971,"endTime":2543.881,"body":"drop me an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":2544.131,"endTime":2547.611,"body":"com or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":2548.181,"endTime":2551.9210000000003,"body":"If you like the show, please don't"},{"speaker":"Tom Raftery","startTime":2548.181,"endTime":2551.9210000000003,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":2551.9410000000003,"endTime":2556.4210000000003,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":2551.9410000000003,"endTime":2556.4210000000003,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":2557.051,"endTime":2560.011,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":2557.051,"endTime":2560.011,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":2560.2110000000002,"endTime":2562.741,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":2560.2110000000002,"endTime":2562.741,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":2563.831,"endTime":2564.281,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":2564.951,"endTime":2565.871,"body":"Catch you all next time."}]}