{"version":"1.0.0","segments":[{"speaker":"Ditte Lysgaard Vind","startTime":3.646,"endTime":9.146,"body":"And how that has just"},{"speaker":"Ditte Lysgaard Vind","startTime":3.646,"endTime":9.146,"body":"been a continued part of how Copenhagen"},{"speaker":"Ditte Lysgaard Vind","startTime":9.166,"endTime":12.926,"body":"is, and Denmark in general is being built."},{"speaker":"Ditte Lysgaard Vind","startTime":13.376,"endTime":18.016,"body":"So that it's in a sense easier,"},{"speaker":"Ditte Lysgaard Vind","startTime":13.376,"endTime":18.016,"body":"like the easiest mode of of"},{"speaker":"Ditte Lysgaard Vind","startTime":18.056,"endTime":19.996,"body":"transportation is biking."},{"speaker":"Ditte Lysgaard Vind","startTime":20.456,"endTime":24.526,"body":"It will get you the quickest to"},{"speaker":"Ditte Lysgaard Vind","startTime":20.456,"endTime":24.526,"body":"where you need to go in the most"},{"speaker":"Ditte Lysgaard Vind","startTime":24.536,"endTime":30.056,"body":"convenient manner while being good"},{"speaker":"Ditte Lysgaard Vind","startTime":24.536,"endTime":30.056,"body":"for planet and and your own well being"},{"speaker":"Tom Raftery","startTime":30.401,"endTime":32.471,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":30.401,"endTime":32.471,"body":"afternoon, or good evening,"},{"speaker":"Tom Raftery","startTime":32.481,"endTime":33.981,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":34.301,"endTime":38.031,"body":"This is the Climate Confident"},{"speaker":"Tom Raftery","startTime":34.301,"endTime":38.031,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":38.171,"endTime":41.941,"body":"showcasing best practices in climate"},{"speaker":"Tom Raftery","startTime":38.171,"endTime":41.941,"body":"emission reductions and removals."},{"speaker":"Tom Raftery","startTime":42.371,"endTime":44.311,"body":"And I'm your host, Tom Raftery."},{"speaker":"Tom Raftery","startTime":44.471,"endTime":48.231,"body":"Don't forget to click follow on this"},{"speaker":"Tom Raftery","startTime":44.471,"endTime":48.231,"body":"podcast in your podcast app of choice"},{"speaker":"Tom Raftery","startTime":48.391,"endTime":50.751,"body":"to be sure you don't miss any episodes."},{"speaker":"Tom Raftery","startTime":51.449,"endTime":52.049,"body":"Hi, everyone."},{"speaker":"Tom Raftery","startTime":52.079,"endTime":55.559,"body":"Welcome to episode 169 of the"},{"speaker":"Tom Raftery","startTime":52.079,"endTime":55.559,"body":"climate confident podcast."},{"speaker":"Tom Raftery","startTime":55.979,"endTime":57.509,"body":"My name is Tom Raftery."},{"speaker":"Tom Raftery","startTime":57.539,"endTime":61.049,"body":"And before we kick off today's show,"},{"speaker":"Tom Raftery","startTime":57.539,"endTime":61.049,"body":"I want to take a moment to express"},{"speaker":"Tom Raftery","startTime":61.049,"endTime":65.399,"body":"my sincere gratitude to all of"},{"speaker":"Tom Raftery","startTime":61.049,"endTime":65.399,"body":"this podcast's amazing supporters."},{"speaker":"Tom Raftery","startTime":66.239,"endTime":70.409,"body":"Your support has been instrumental in"},{"speaker":"Tom Raftery","startTime":66.239,"endTime":70.409,"body":"keeping the podcast going, and I'm really"},{"speaker":"Tom Raftery","startTime":70.409,"endTime":72.299,"body":"grateful for each and every one of you."},{"speaker":"Tom Raftery","startTime":73.592,"endTime":77.372,"body":"Today, I'm talking to the"},{"speaker":"Tom Raftery","startTime":73.592,"endTime":77.372,"body":"Danish Design Council."},{"speaker":"Tom Raftery","startTime":78.062,"endTime":81.482,"body":"And in upcoming episodes, we have some"},{"speaker":"Tom Raftery","startTime":78.062,"endTime":81.482,"body":"really interesting ones coming up."},{"speaker":"Tom Raftery","startTime":81.782,"endTime":86.012,"body":"I'll be talking to Professor"},{"speaker":"Tom Raftery","startTime":81.782,"endTime":86.012,"body":"Dana R Fisher who coined the"},{"speaker":"Tom Raftery","startTime":86.012,"endTime":88.232,"body":"phrase, apocalyptic optimism."},{"speaker":"Tom Raftery","startTime":88.652,"endTime":89.962,"body":"So that's cool one to look out for."},{"speaker":"Tom Raftery","startTime":90.482,"endTime":95.612,"body":"Also, we'll be talking to Robin"},{"speaker":"Tom Raftery","startTime":90.482,"endTime":95.612,"body":"Saluoks from eAgronom and Tucker"},{"speaker":"Tom Raftery","startTime":95.612,"endTime":100.615,"body":"Perkins from the Propane Education and"},{"speaker":"Tom Raftery","startTime":95.612,"endTime":100.615,"body":"Research Council, curiously enough."},{"speaker":"Tom Raftery","startTime":101.845,"endTime":106.195,"body":"But back to today's episode and my"},{"speaker":"Tom Raftery","startTime":101.845,"endTime":106.195,"body":"special guests on the show today is Ditte."},{"speaker":"Tom Raftery","startTime":106.805,"endTime":108.655,"body":"Ditte, welcome to the podcast."},{"speaker":"Tom Raftery","startTime":108.655,"endTime":110.185,"body":"Would you like to introduce yourself?"},{"speaker":"Ditte Lysgaard Vind","startTime":110.948,"endTime":111.348,"body":"Sure."},{"speaker":"Ditte Lysgaard Vind","startTime":111.358,"endTime":111.818,"body":"Happy to."},{"speaker":"Ditte Lysgaard Vind","startTime":111.818,"endTime":113.008,"body":"And thanks for having me."},{"speaker":"Ditte Lysgaard Vind","startTime":113.508,"endTime":114.228,"body":"I'm Ditte."},{"speaker":"Ditte Lysgaard Vind","startTime":114.318,"endTime":118.548,"body":"I chair the Danish Design Council,"},{"speaker":"Ditte Lysgaard Vind","startTime":114.318,"endTime":118.548,"body":"and I recently published a book called"},{"speaker":"Ditte Lysgaard Vind","startTime":118.948,"endTime":123.398,"body":"Danish Design Heritage and Global"},{"speaker":"Ditte Lysgaard Vind","startTime":118.948,"endTime":123.398,"body":"Sustainability with an emphasis on"},{"speaker":"Ditte Lysgaard Vind","startTime":123.418,"endTime":128.498,"body":"how can we learn from the past to use"},{"speaker":"Ditte Lysgaard Vind","startTime":123.418,"endTime":128.498,"body":"the planetary boundaries as a positive"},{"speaker":"Ditte Lysgaard Vind","startTime":128.528,"endTime":134.588,"body":"creative constraint and hopefully learn"},{"speaker":"Ditte Lysgaard Vind","startTime":128.528,"endTime":134.588,"body":"to thrive within the planetary boundaries."},{"speaker":"Tom Raftery","startTime":135.933,"endTime":136.473,"body":"Okay."},{"speaker":"Tom Raftery","startTime":136.523,"endTime":139.893,"body":"And for people who might be"},{"speaker":"Tom Raftery","startTime":136.523,"endTime":139.893,"body":"unaware, what do you mean when"},{"speaker":"Tom Raftery","startTime":139.893,"endTime":141.253,"body":"you say planetary boundaries?"},{"speaker":"Ditte Lysgaard Vind","startTime":142.613,"endTime":143.153,"body":"Yeah."},{"speaker":"Ditte Lysgaard Vind","startTime":143.163,"endTime":148.596,"body":"So, some years ago, actually back in"},{"speaker":"Ditte Lysgaard Vind","startTime":143.163,"endTime":148.596,"body":"2015 already a group of scientists"},{"speaker":"Ditte Lysgaard Vind","startTime":148.596,"endTime":153.915,"body":"came together and really had this"},{"speaker":"Ditte Lysgaard Vind","startTime":148.596,"endTime":153.915,"body":"notion of we need to find this sort"},{"speaker":"Ditte Lysgaard Vind","startTime":153.915,"endTime":158.97,"body":"of safe operating space for what"},{"speaker":"Ditte Lysgaard Vind","startTime":153.915,"endTime":158.97,"body":"do we have of natural resources?"},{"speaker":"Ditte Lysgaard Vind","startTime":158.97,"endTime":163.29,"body":"What can we, how can we live"},{"speaker":"Ditte Lysgaard Vind","startTime":158.97,"endTime":163.29,"body":"within the planetary boundaries"},{"speaker":"Ditte Lysgaard Vind","startTime":163.29,"endTime":164.7,"body":"to create value for people?"},{"speaker":"Ditte Lysgaard Vind","startTime":164.72,"endTime":170.02,"body":"So they sought out this sort of and"},{"speaker":"Ditte Lysgaard Vind","startTime":164.72,"endTime":170.02,"body":"found nine planetary boundaries."},{"speaker":"Ditte Lysgaard Vind","startTime":170.5,"endTime":174.82,"body":"The two main being climate"},{"speaker":"Ditte Lysgaard Vind","startTime":170.5,"endTime":174.82,"body":"change and biodiversity."},{"speaker":"Ditte Lysgaard Vind","startTime":175.31,"endTime":179.47,"body":"So in essence, all nine boundaries"},{"speaker":"Ditte Lysgaard Vind","startTime":175.31,"endTime":179.47,"body":"are of course of great importance."},{"speaker":"Ditte Lysgaard Vind","startTime":180.225,"endTime":185.995,"body":"But if we succeed staying within"},{"speaker":"Ditte Lysgaard Vind","startTime":180.225,"endTime":185.995,"body":"the planetary boundaries of climate"},{"speaker":"Ditte Lysgaard Vind","startTime":185.995,"endTime":192.545,"body":"change and biodiversity, so not"},{"speaker":"Ditte Lysgaard Vind","startTime":185.995,"endTime":192.545,"body":"losing too much biodiversity, we"},{"speaker":"Ditte Lysgaard Vind","startTime":192.625,"endTime":194.865,"body":"are most likely quite home safe."},{"speaker":"Ditte Lysgaard Vind","startTime":195.255,"endTime":201.305,"body":"However, if we, on the other hand,"},{"speaker":"Ditte Lysgaard Vind","startTime":195.255,"endTime":201.305,"body":"might succeed on, you know, the seven"},{"speaker":"Ditte Lysgaard Vind","startTime":201.325,"endTime":206.385,"body":"or eight others, but not on either"},{"speaker":"Ditte Lysgaard Vind","startTime":201.325,"endTime":206.385,"body":"climate change or biodiversity,"},{"speaker":"Ditte Lysgaard Vind","startTime":206.725,"endTime":209.245,"body":"then we are at a very dire place."},{"speaker":"Ditte Lysgaard Vind","startTime":209.525,"endTime":213.395,"body":"So, so those being the nine"},{"speaker":"Ditte Lysgaard Vind","startTime":209.525,"endTime":213.395,"body":"boundaries that we have, that, that"},{"speaker":"Ditte Lysgaard Vind","startTime":213.395,"endTime":218.045,"body":"scientists has helped us define the"},{"speaker":"Ditte Lysgaard Vind","startTime":213.395,"endTime":218.045,"body":"safe operating space that we can"},{"speaker":"Ditte Lysgaard Vind","startTime":218.485,"endTime":220.345,"body":"provide value for people within."},{"speaker":"Tom Raftery","startTime":221.405,"endTime":225.495,"body":"So it's like the expression"},{"speaker":"Tom Raftery","startTime":221.405,"endTime":225.495,"body":"in English, living within your means."},{"speaker":"Tom Raftery","startTime":225.525,"endTime":228.755,"body":"It's like not, not"},{"speaker":"Tom Raftery","startTime":225.525,"endTime":228.755,"body":"overspending in other words."},{"speaker":"Ditte Lysgaard Vind","startTime":228.995,"endTime":229.445,"body":"Yes."},{"speaker":"Ditte Lysgaard Vind","startTime":230.125,"endTime":231.345,"body":"Yes, very much."},{"speaker":"Ditte Lysgaard Vind","startTime":232.26,"endTime":236.95,"body":"And we've just, in Denmark, unfortunately,"},{"speaker":"Ditte Lysgaard Vind","startTime":232.26,"endTime":236.95,"body":"just had, even though it's just April,"},{"speaker":"Ditte Lysgaard Vind","startTime":237.17,"endTime":242.16,"body":"the beginning of April, we've just"},{"speaker":"Ditte Lysgaard Vind","startTime":237.17,"endTime":242.16,"body":"had the overshoot day, so one of the"},{"speaker":"Ditte Lysgaard Vind","startTime":242.17,"endTime":247.7,"body":"planet, like, one of the boundaries in"},{"speaker":"Ditte Lysgaard Vind","startTime":242.17,"endTime":247.7,"body":"terms of natural resources has just been"},{"speaker":"Ditte Lysgaard Vind","startTime":247.8,"endTime":251.71,"body":"used already, which is, of course not"},{"speaker":"Ditte Lysgaard Vind","startTime":247.8,"endTime":251.71,"body":"living within the planetary boundaries."},{"speaker":"Ditte Lysgaard Vind","startTime":251.73,"endTime":255.11,"body":"And I think that's a key"},{"speaker":"Ditte Lysgaard Vind","startTime":251.73,"endTime":255.11,"body":"point to be mindful of."},{"speaker":"Ditte Lysgaard Vind","startTime":255.29,"endTime":260.88,"body":"The Danish design heritage was very"},{"speaker":"Ditte Lysgaard Vind","startTime":255.29,"endTime":260.88,"body":"good at using the need for social"},{"speaker":"Ditte Lysgaard Vind","startTime":261.455,"endTime":266.835,"body":"value to be created, especially"},{"speaker":"Ditte Lysgaard Vind","startTime":261.455,"endTime":266.835,"body":"after the world wars and as the"},{"speaker":"Ditte Lysgaard Vind","startTime":266.835,"endTime":269.205,"body":"welfare state was being developed."},{"speaker":"Ditte Lysgaard Vind","startTime":269.665,"endTime":273.148,"body":"And that had some really great effects."},{"speaker":"Ditte Lysgaard Vind","startTime":273.678,"endTime":278.048,"body":"However, at the same time, it was"},{"speaker":"Ditte Lysgaard Vind","startTime":273.678,"endTime":278.048,"body":"also the sort of the development of"},{"speaker":"Ditte Lysgaard Vind","startTime":278.088,"endTime":282.658,"body":"industrialization and in particularly"},{"speaker":"Ditte Lysgaard Vind","startTime":278.088,"endTime":282.658,"body":"the ability to mass produce."},{"speaker":"Ditte Lysgaard Vind","startTime":283.643,"endTime":287.933,"body":"And somewhere along the way, we,"},{"speaker":"Ditte Lysgaard Vind","startTime":283.643,"endTime":287.933,"body":"along with the rest of, of the, of the"},{"speaker":"Ditte Lysgaard Vind","startTime":287.933,"endTime":290.993,"body":"world got things a bit out of balance."},{"speaker":"Ditte Lysgaard Vind","startTime":291.003,"endTime":298.473,"body":"So in essence, we sort of started, there"},{"speaker":"Ditte Lysgaard Vind","startTime":291.003,"endTime":298.473,"body":"was a global movement to essentially"},{"speaker":"Ditte Lysgaard Vind","startTime":298.473,"endTime":305.628,"body":"make sure that what people desired was"},{"speaker":"Ditte Lysgaard Vind","startTime":298.473,"endTime":305.628,"body":"equivalent to production capabilities"},{"speaker":"Ditte Lysgaard Vind","startTime":306.088,"endTime":310.988,"body":"rather than sort of adjusting"},{"speaker":"Ditte Lysgaard Vind","startTime":306.088,"endTime":310.988,"body":"production to the needs of humans."},{"speaker":"Ditte Lysgaard Vind","startTime":311.708,"endTime":315.728,"body":"So, just to say, while there's a"},{"speaker":"Ditte Lysgaard Vind","startTime":311.708,"endTime":315.728,"body":"lot of inspiration to be had, of"},{"speaker":"Ditte Lysgaard Vind","startTime":315.728,"endTime":320.348,"body":"course, we also need to be mindful"},{"speaker":"Ditte Lysgaard Vind","startTime":315.728,"endTime":320.348,"body":"of the systemic change needed in"},{"speaker":"Ditte Lysgaard Vind","startTime":320.348,"endTime":324.598,"body":"going from a focus on exchange value."},{"speaker":"Ditte Lysgaard Vind","startTime":324.598,"endTime":327.288,"body":"So all of the things that we"},{"speaker":"Ditte Lysgaard Vind","startTime":324.598,"endTime":327.288,"body":"sort of, we can sell over the"},{"speaker":"Ditte Lysgaard Vind","startTime":327.288,"endTime":331.878,"body":"counter and back to designing for"},{"speaker":"Ditte Lysgaard Vind","startTime":327.288,"endTime":331.878,"body":"the use value for, for people."},{"speaker":"Ditte Lysgaard Vind","startTime":332.353,"endTime":337.693,"body":"Which actually also goes back to the"},{"speaker":"Ditte Lysgaard Vind","startTime":332.353,"endTime":337.693,"body":"heritage and the Danish, very famous"},{"speaker":"Ditte Lysgaard Vind","startTime":338.003,"endTime":343.863,"body":"designer of lightning and lamps, Paul"},{"speaker":"Ditte Lysgaard Vind","startTime":338.003,"endTime":343.863,"body":"Henningsen, who back in the 50s warned"},{"speaker":"Ditte Lysgaard Vind","startTime":344.313,"endTime":350.743,"body":"that never had we been less free because"},{"speaker":"Ditte Lysgaard Vind","startTime":344.313,"endTime":350.743,"body":"unlike during the world wars in where,"},{"speaker":"Ditte Lysgaard Vind","startTime":350.743,"endTime":354.918,"body":"you know, Countries such as Denmark"},{"speaker":"Ditte Lysgaard Vind","startTime":350.743,"endTime":354.918,"body":"in the second world war was occupied"},{"speaker":"Ditte Lysgaard Vind","startTime":354.938,"endTime":359.971,"body":"unlike then with the ability of mass"},{"speaker":"Ditte Lysgaard Vind","startTime":354.938,"endTime":359.971,"body":"production, how we are choosing to use it."},{"speaker":"Ditte Lysgaard Vind","startTime":360.611,"endTime":364.511,"body":"Our minds had efficiently become occupied."},{"speaker":"Ditte Lysgaard Vind","startTime":365.211,"endTime":372.611,"body":"So going back to creating value"},{"speaker":"Ditte Lysgaard Vind","startTime":365.211,"endTime":372.611,"body":"for, for people and, and making that"},{"speaker":"Ditte Lysgaard Vind","startTime":372.681,"endTime":377.191,"body":"the, the goal rather than seeing"},{"speaker":"Ditte Lysgaard Vind","startTime":372.681,"endTime":377.191,"body":"exchange value as, as the goal."},{"speaker":"Ditte Lysgaard Vind","startTime":377.476,"endTime":378.436,"body":"If that makes sense,"},{"speaker":"Tom Raftery","startTime":379.086,"endTime":379.526,"body":"Okay."},{"speaker":"Tom Raftery","startTime":379.526,"endTime":379.996,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":380.416,"endTime":380.956,"body":"And."},{"speaker":"Tom Raftery","startTime":382.006,"endTime":386.966,"body":"You've mentioned Danish design"},{"speaker":"Tom Raftery","startTime":382.006,"endTime":386.966,"body":"heritage a couple of times now."},{"speaker":"Tom Raftery","startTime":387.54,"endTime":388.38,"body":"What is that?"},{"speaker":"Ditte Lysgaard Vind","startTime":390.09,"endTime":391.74,"body":"Yeah,"},{"speaker":"Ditte Lysgaard Vind","startTime":390.09,"endTime":391.74,"body":"that's a great question."},{"speaker":"Ditte Lysgaard Vind","startTime":391.76,"endTime":397.16,"body":"So I think Danish design heritage"},{"speaker":"Ditte Lysgaard Vind","startTime":391.76,"endTime":397.16,"body":"has different is different things."},{"speaker":"Ditte Lysgaard Vind","startTime":397.276,"endTime":402.636,"body":"One of the key things that it's very"},{"speaker":"Ditte Lysgaard Vind","startTime":397.276,"endTime":402.636,"body":"known for is the furniture tradition"},{"speaker":"Ditte Lysgaard Vind","startTime":402.686,"endTime":410.756,"body":"which stands on One, that ability"},{"speaker":"Ditte Lysgaard Vind","startTime":402.686,"endTime":410.756,"body":"to use the social purpose, not as"},{"speaker":"Ditte Lysgaard Vind","startTime":410.756,"endTime":414.686,"body":"something that was an annoyance or"},{"speaker":"Ditte Lysgaard Vind","startTime":410.756,"endTime":414.686,"body":"something that, that worsened the"},{"speaker":"Ditte Lysgaard Vind","startTime":414.686,"endTime":418.386,"body":"final design, but on the contrary,"},{"speaker":"Ditte Lysgaard Vind","startTime":414.686,"endTime":418.386,"body":"as a positive creative constraint"},{"speaker":"Ditte Lysgaard Vind","startTime":418.766,"endTime":420.686,"body":"that heightened the final design."},{"speaker":"Ditte Lysgaard Vind","startTime":421.116,"endTime":423.966,"body":"So that being a key learning"},{"speaker":"Ditte Lysgaard Vind","startTime":421.116,"endTime":423.966,"body":"that we can use today."},{"speaker":"Ditte Lysgaard Vind","startTime":424.566,"endTime":431.656,"body":"And the second part really being a"},{"speaker":"Ditte Lysgaard Vind","startTime":424.566,"endTime":431.656,"body":"focus on use value and thus caring"},{"speaker":"Ditte Lysgaard Vind","startTime":431.696,"endTime":437.616,"body":"about the design from a material"},{"speaker":"Ditte Lysgaard Vind","startTime":431.696,"endTime":437.616,"body":"perspective, from a craft perspective,"},{"speaker":"Ditte Lysgaard Vind","startTime":438.066,"endTime":439.796,"body":"and from an aesthetics perspective."},{"speaker":"Ditte Lysgaard Vind","startTime":439.796,"endTime":443.386,"body":"And that being a second part"},{"speaker":"Ditte Lysgaard Vind","startTime":439.796,"endTime":443.386,"body":"that we really need to get"},{"speaker":"Ditte Lysgaard Vind","startTime":443.386,"endTime":445.576,"body":"much better at embracing today."},{"speaker":"Ditte Lysgaard Vind","startTime":445.986,"endTime":450.481,"body":"Caring about what we choose to"},{"speaker":"Ditte Lysgaard Vind","startTime":445.986,"endTime":450.481,"body":"do and what we choose not to do."},{"speaker":"Ditte Lysgaard Vind","startTime":451.121,"endTime":455.531,"body":"So those are two specific elements from"},{"speaker":"Ditte Lysgaard Vind","startTime":451.121,"endTime":455.531,"body":"the realm of the Danish design heritage."},{"speaker":"Ditte Lysgaard Vind","startTime":455.991,"endTime":463.761,"body":"And they built upon design in general,"},{"speaker":"Ditte Lysgaard Vind","startTime":455.991,"endTime":463.761,"body":"which I think has two very key significant"},{"speaker":"Ditte Lysgaard Vind","startTime":464.001,"endTime":469.901,"body":"impacts that we, that we should learn"},{"speaker":"Ditte Lysgaard Vind","startTime":464.001,"endTime":469.901,"body":"to use better today, which is one,"},{"speaker":"Ditte Lysgaard Vind","startTime":470.071,"endTime":472.751,"body":"the ability to question status quo."},{"speaker":"Ditte Lysgaard Vind","startTime":473.111,"endTime":478.131,"body":"So all of the things that we take for"},{"speaker":"Ditte Lysgaard Vind","startTime":473.111,"endTime":478.131,"body":"granted as natural, but are in fact social"},{"speaker":"Ditte Lysgaard Vind","startTime":478.131,"endTime":483.081,"body":"constructions that could be different,"},{"speaker":"Ditte Lysgaard Vind","startTime":478.131,"endTime":483.081,"body":"the sort of shift back to use rather"},{"speaker":"Ditte Lysgaard Vind","startTime":483.081,"endTime":487.891,"body":"than exchange value being one of them,"},{"speaker":"Ditte Lysgaard Vind","startTime":483.081,"endTime":487.891,"body":"all of the things that we think desire"},{"speaker":"Ditte Lysgaard Vind","startTime":487.921,"endTime":492.481,"body":"coming from a natural perspective,"},{"speaker":"Ditte Lysgaard Vind","startTime":487.921,"endTime":492.481,"body":"but have been designed in effect."},{"speaker":"Ditte Lysgaard Vind","startTime":493.016,"endTime":498.356,"body":"And then secondly, the ability to give"},{"speaker":"Ditte Lysgaard Vind","startTime":493.016,"endTime":498.356,"body":"shape to something that we don't yet know,"},{"speaker":"Ditte Lysgaard Vind","startTime":498.976,"endTime":504.016,"body":"going back to the realm of science and"},{"speaker":"Ditte Lysgaard Vind","startTime":498.976,"endTime":504.016,"body":"the planetary boundaries and how good the"},{"speaker":"Ditte Lysgaard Vind","startTime":504.016,"endTime":509.736,"body":"science science has been at highlighting"},{"speaker":"Ditte Lysgaard Vind","startTime":504.016,"endTime":509.736,"body":"what we need to move away from."},{"speaker":"Ditte Lysgaard Vind","startTime":510.366,"endTime":517.256,"body":"We really need design and that ability"},{"speaker":"Ditte Lysgaard Vind","startTime":510.366,"endTime":517.256,"body":"to shape the unknown, to help us imagine"},{"speaker":"Ditte Lysgaard Vind","startTime":517.286,"endTime":522.436,"body":"a way forward, you know, what might"},{"speaker":"Ditte Lysgaard Vind","startTime":517.286,"endTime":522.436,"body":"a future look like, smell like, feel"},{"speaker":"Ditte Lysgaard Vind","startTime":522.436,"endTime":525.506,"body":"like where use value is at the center."},{"speaker":"Ditte Lysgaard Vind","startTime":525.516,"endTime":530.876,"body":"And so hopefully it being less"},{"speaker":"Ditte Lysgaard Vind","startTime":525.516,"endTime":530.876,"body":"about what we need to leave behind."},{"speaker":"Ditte Lysgaard Vind","startTime":531.476,"endTime":537.486,"body":"And more about what we move toward"},{"speaker":"Ditte Lysgaard Vind","startTime":531.476,"endTime":537.486,"body":"and how that might provide quality"},{"speaker":"Ditte Lysgaard Vind","startTime":537.486,"endTime":539.306,"body":"of life and, and wellbeing."},{"speaker":"Tom Raftery","startTime":540.396,"endTime":540.836,"body":"Okay."},{"speaker":"Tom Raftery","startTime":540.836,"endTime":546.656,"body":"And do you have any examples of"},{"speaker":"Tom Raftery","startTime":540.836,"endTime":546.656,"body":"Danish design that you could point"},{"speaker":"Tom Raftery","startTime":546.696,"endTime":549.226,"body":"to that people might recognize?"},{"speaker":"Ditte Lysgaard Vind","startTime":551.276,"endTime":553.506,"body":"I think within"},{"speaker":"Ditte Lysgaard Vind","startTime":551.276,"endTime":553.506,"body":"the furniture tradition, there are"},{"speaker":"Ditte Lysgaard Vind","startTime":553.506,"endTime":559.306,"body":"many great, so Bang and Olufsen, Finiol"},{"speaker":"Ditte Lysgaard Vind","startTime":553.506,"endTime":559.306,"body":"all these grandmasters, Arne Jacobsen"},{"speaker":"Ditte Lysgaard Vind","startTime":560.39,"endTime":564.16,"body":"et cetera, that are really, that are"},{"speaker":"Ditte Lysgaard Vind","startTime":560.39,"endTime":564.16,"body":"really highlighted and are still of"},{"speaker":"Ditte Lysgaard Vind","startTime":564.16,"endTime":569.695,"body":"great value today, Vitna being another"},{"speaker":"Ditte Lysgaard Vind","startTime":564.16,"endTime":569.695,"body":"really old built on that quality."},{"speaker":"Ditte Lysgaard Vind","startTime":569.695,"endTime":575.025,"body":"And you see even today the majority of,"},{"speaker":"Ditte Lysgaard Vind","startTime":569.695,"endTime":575.025,"body":"of those pieces from that time are still"},{"speaker":"Ditte Lysgaard Vind","startTime":575.025,"endTime":581.661,"body":"in circulation, still of great use because"},{"speaker":"Ditte Lysgaard Vind","startTime":575.025,"endTime":581.661,"body":"they're, you know, they never lost their"},{"speaker":"Ditte Lysgaard Vind","startTime":581.661,"endTime":587.021,"body":"quality, neither from an aesthetics nor a,"},{"speaker":"Ditte Lysgaard Vind","startTime":581.661,"endTime":587.021,"body":"a, functionality and material perspective."},{"speaker":"Ditte Lysgaard Vind","startTime":587.491,"endTime":592.391,"body":"And then the second part being how"},{"speaker":"Ditte Lysgaard Vind","startTime":587.491,"endTime":592.391,"body":"the role of design has been a key"},{"speaker":"Ditte Lysgaard Vind","startTime":592.411,"endTime":597.581,"body":"in the development of industries"},{"speaker":"Ditte Lysgaard Vind","startTime":592.411,"endTime":597.581,"body":"with purpose also being at the core."},{"speaker":"Ditte Lysgaard Vind","startTime":597.581,"endTime":601.661,"body":"So you have large Danish corporations"},{"speaker":"Ditte Lysgaard Vind","startTime":597.581,"endTime":601.661,"body":"that are now the sort of that are"},{"speaker":"Ditte Lysgaard Vind","startTime":601.701,"endTime":606.491,"body":"acting in a global scale that have"},{"speaker":"Ditte Lysgaard Vind","startTime":601.701,"endTime":606.491,"body":"also had industrial design at the core."},{"speaker":"Ditte Lysgaard Vind","startTime":606.491,"endTime":613.161,"body":"So really that ability to work across"},{"speaker":"Ditte Lysgaard Vind","startTime":606.491,"endTime":613.161,"body":"borders and use design, not just as that"},{"speaker":"Ditte Lysgaard Vind","startTime":613.221,"endTime":619.661,"body":"sort of nice to have in the end sort of,"},{"speaker":"Ditte Lysgaard Vind","startTime":613.221,"endTime":619.661,"body":"sprinkle on top, but, but really having"},{"speaker":"Ditte Lysgaard Vind","startTime":619.681,"endTime":626.181,"body":"that notion of form follows functionality,"},{"speaker":"Ditte Lysgaard Vind","startTime":619.681,"endTime":626.181,"body":"form follows function so that it, it,"},{"speaker":"Ditte Lysgaard Vind","startTime":626.211,"endTime":632.005,"body":"and that being the case, rather, you're"},{"speaker":"Ditte Lysgaard Vind","startTime":626.211,"endTime":632.005,"body":"talking about a thermostat or a a chair"},{"speaker":"Ditte Lysgaard Vind","startTime":632.415,"endTime":634.265,"body":"essentially, and everything in between."},{"speaker":"Ditte Lysgaard Vind","startTime":634.305,"endTime":639.35,"body":"So also the Danish I think anyone who"},{"speaker":"Ditte Lysgaard Vind","startTime":634.305,"endTime":639.35,"body":"visited Copenhagen to this day and"},{"speaker":"Ditte Lysgaard Vind","startTime":639.36,"endTime":644.41,"body":"better than, than we Danes realize,"},{"speaker":"Ditte Lysgaard Vind","startTime":639.36,"endTime":644.41,"body":"because we've come so used to it, it's,"},{"speaker":"Ditte Lysgaard Vind","startTime":644.44,"endTime":650.43,"body":"it's quite embedded, but that ability"},{"speaker":"Ditte Lysgaard Vind","startTime":644.44,"endTime":650.43,"body":"to use design for everyday object,"},{"speaker":"Ditte Lysgaard Vind","startTime":650.46,"endTime":655.11,"body":"whether it's the Metro station or the,"},{"speaker":"Ditte Lysgaard Vind","startTime":650.46,"endTime":655.11,"body":"how you switch on and off lightning"},{"speaker":"Ditte Lysgaard Vind","startTime":655.12,"endTime":659.66,"body":"and all these different things that"},{"speaker":"Ditte Lysgaard Vind","startTime":655.12,"endTime":659.66,"body":"just makes wayfinding and everything"},{"speaker":"Ditte Lysgaard Vind","startTime":660.05,"endTime":663.19,"body":"more doable and more convenient."},{"speaker":"Ditte Lysgaard Vind","startTime":663.24,"endTime":666.84,"body":"So essentially having design"},{"speaker":"Ditte Lysgaard Vind","startTime":663.24,"endTime":666.84,"body":"as this sort of thing that lies"},{"speaker":"Ditte Lysgaard Vind","startTime":666.87,"endTime":671.91,"body":"below everything and just makes"},{"speaker":"Ditte Lysgaard Vind","startTime":666.87,"endTime":671.91,"body":"it easy and doable to move around."},{"speaker":"Ditte Lysgaard Vind","startTime":672.55,"endTime":676.76,"body":"Another great example, I think of"},{"speaker":"Ditte Lysgaard Vind","startTime":672.55,"endTime":676.76,"body":"that, that sort of bridges between"},{"speaker":"Ditte Lysgaard Vind","startTime":676.77,"endTime":683.26,"body":"the product design and the design"},{"speaker":"Ditte Lysgaard Vind","startTime":676.77,"endTime":683.26,"body":"of living is our biking culture."},{"speaker":"Ditte Lysgaard Vind","startTime":683.37,"endTime":689.84,"body":"So Jan Gehl and Gehl the design studio"},{"speaker":"Ditte Lysgaard Vind","startTime":683.37,"endTime":689.84,"body":"and their, their, their pioneering"},{"speaker":"Ditte Lysgaard Vind","startTime":689.84,"endTime":698.06,"body":"work on how to design for mobility"},{"speaker":"Ditte Lysgaard Vind","startTime":689.84,"endTime":698.06,"body":"via bicycles and pedestrian walking."},{"speaker":"Ditte Lysgaard Vind","startTime":698.69,"endTime":705.02,"body":"And how that has just been a continued"},{"speaker":"Ditte Lysgaard Vind","startTime":698.69,"endTime":705.02,"body":"part of how Copenhagen is and"},{"speaker":"Ditte Lysgaard Vind","startTime":705.26,"endTime":707.97,"body":"Denmark in general is being built."},{"speaker":"Ditte Lysgaard Vind","startTime":708.42,"endTime":713.06,"body":"So that it's in a sense easier,"},{"speaker":"Ditte Lysgaard Vind","startTime":708.42,"endTime":713.06,"body":"like the easiest mode of of"},{"speaker":"Ditte Lysgaard Vind","startTime":713.1,"endTime":715.04,"body":"transportation is biking."},{"speaker":"Ditte Lysgaard Vind","startTime":715.5,"endTime":719.57,"body":"It will get you the quickest to"},{"speaker":"Ditte Lysgaard Vind","startTime":715.5,"endTime":719.57,"body":"where you need to go in the most"},{"speaker":"Ditte Lysgaard Vind","startTime":719.58,"endTime":725.63,"body":"convenient manner while being good for"},{"speaker":"Ditte Lysgaard Vind","startTime":719.58,"endTime":725.63,"body":"planet and and your own well being."},{"speaker":"Ditte Lysgaard Vind","startTime":726.06,"endTime":729.97,"body":"And that now spreading to"},{"speaker":"Ditte Lysgaard Vind","startTime":726.06,"endTime":729.97,"body":"many other design studios."},{"speaker":"Ditte Lysgaard Vind","startTime":730.62,"endTime":735.36,"body":"In the book, I have both an interview"},{"speaker":"Ditte Lysgaard Vind","startTime":730.62,"endTime":735.36,"body":"with, with, with Gehl, but also Dissing"},{"speaker":"Ditte Lysgaard Vind","startTime":735.38,"endTime":739.45,"body":"and Weitling, which is an, another"},{"speaker":"Ditte Lysgaard Vind","startTime":735.38,"endTime":739.45,"body":"architectural studios that are really"},{"speaker":"Ditte Lysgaard Vind","startTime":739.48,"endTime":744.86,"body":"experts in creating these bridges"},{"speaker":"Ditte Lysgaard Vind","startTime":739.48,"endTime":744.86,"body":"that move across normal traffic, but"},{"speaker":"Ditte Lysgaard Vind","startTime":744.86,"endTime":748.74,"body":"bridges only for biking, so making"},{"speaker":"Ditte Lysgaard Vind","startTime":744.86,"endTime":748.74,"body":"it more convenient and similar."},{"speaker":"Ditte Lysgaard Vind","startTime":749.25,"endTime":754.925,"body":"The case of, of Biomega, which is a"},{"speaker":"Ditte Lysgaard Vind","startTime":749.25,"endTime":754.925,"body":"really nice nicely designed bicycle"},{"speaker":"Ditte Lysgaard Vind","startTime":755.255,"endTime":758.375,"body":"working to make cars obsolete."},{"speaker":"Tom Raftery","startTime":759.815,"endTime":760.345,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":760.455,"endTime":760.905,"body":"Interesting."},{"speaker":"Tom Raftery","startTime":761.415,"endTime":768.195,"body":"And if Denmark is doing so well"},{"speaker":"Tom Raftery","startTime":761.415,"endTime":768.195,"body":"with design and bike infrastructure."},{"speaker":"Tom Raftery","startTime":768.885,"endTime":775.375,"body":"How have you managed to go past world or"},{"speaker":"Tom Raftery","startTime":768.885,"endTime":775.375,"body":"Danish overshoot day so early in the year?"},{"speaker":"Ditte Lysgaard Vind","startTime":776.445,"endTime":776.845,"body":"Yeah."},{"speaker":"Ditte Lysgaard Vind","startTime":777.385,"endTime":782.015,"body":"That's a really, really good question"},{"speaker":"Ditte Lysgaard Vind","startTime":777.385,"endTime":782.015,"body":"because it goes to the need for"},{"speaker":"Ditte Lysgaard Vind","startTime":783.885,"endTime":790.265,"body":"rebalancing the system in a broader"},{"speaker":"Ditte Lysgaard Vind","startTime":783.885,"endTime":790.265,"body":"societal sense and for design and"},{"speaker":"Ditte Lysgaard Vind","startTime":790.265,"endTime":799.005,"body":"designers to really realize the"},{"speaker":"Ditte Lysgaard Vind","startTime":790.265,"endTime":799.005,"body":"crossroad of as a designer, as a design"},{"speaker":"Ditte Lysgaard Vind","startTime":799.005,"endTime":805.745,"body":"society, do you want to be, you know,"},{"speaker":"Ditte Lysgaard Vind","startTime":799.005,"endTime":805.745,"body":"in service of the world world breakers"},{"speaker":"Ditte Lysgaard Vind","startTime":806.205,"endTime":809.495,"body":"or help create the world of tomorrow?"},{"speaker":"Ditte Lysgaard Vind","startTime":809.79,"endTime":815.97,"body":"And I think unfortunately, design"},{"speaker":"Ditte Lysgaard Vind","startTime":809.79,"endTime":815.97,"body":"and designers as well have sort of"},{"speaker":"Ditte Lysgaard Vind","startTime":817.16,"endTime":821.48,"body":"become part of, of, of the system"},{"speaker":"Ditte Lysgaard Vind","startTime":817.16,"endTime":821.48,"body":"systemic change in more in service"},{"speaker":"Ditte Lysgaard Vind","startTime":821.51,"endTime":827.27,"body":"of the world breakers with that focus"},{"speaker":"Ditte Lysgaard Vind","startTime":821.51,"endTime":827.27,"body":"on exchange rather than use value."},{"speaker":"Ditte Lysgaard Vind","startTime":828.0,"endTime":834.5,"body":"So when I look towards design, it's"},{"speaker":"Ditte Lysgaard Vind","startTime":828.0,"endTime":834.5,"body":"in no way to say, let's just continue"},{"speaker":"Ditte Lysgaard Vind","startTime":834.5,"endTime":836.63,"body":"to do as we're doing on the contrary."},{"speaker":"Ditte Lysgaard Vind","startTime":836.69,"endTime":843.625,"body":"It's for design to realize their"},{"speaker":"Ditte Lysgaard Vind","startTime":836.69,"endTime":843.625,"body":"potential and for society at the"},{"speaker":"Ditte Lysgaard Vind","startTime":843.625,"endTime":850.005,"body":"same time to use that potential to"},{"speaker":"Ditte Lysgaard Vind","startTime":843.625,"endTime":850.005,"body":"change both on a systemic, but also"},{"speaker":"Ditte Lysgaard Vind","startTime":850.015,"endTime":857.285,"body":"on a product and material level, but"},{"speaker":"Ditte Lysgaard Vind","startTime":850.015,"endTime":857.285,"body":"highlighting it as a way as a toolbox"},{"speaker":"Ditte Lysgaard Vind","startTime":857.295,"endTime":862.315,"body":"for doing so, so that we can hopefully"},{"speaker":"Ditte Lysgaard Vind","startTime":857.295,"endTime":862.315,"body":"little by little start creating all"},{"speaker":"Ditte Lysgaard Vind","startTime":862.315,"endTime":867.605,"body":"of these different avenues that, that,"},{"speaker":"Ditte Lysgaard Vind","startTime":862.315,"endTime":867.605,"body":"that creates a path for the future."},{"speaker":"Ditte Lysgaard Vind","startTime":867.605,"endTime":873.465,"body":"And that can be, that would be also"},{"speaker":"Ditte Lysgaard Vind","startTime":867.605,"endTime":873.465,"body":"design of, of business models, product"},{"speaker":"Ditte Lysgaard Vind","startTime":873.485,"endTime":879.235,"body":"as a service, being a key opportunity"},{"speaker":"Ditte Lysgaard Vind","startTime":873.485,"endTime":879.235,"body":"for that, where we really start seeing"},{"speaker":"Ditte Lysgaard Vind","startTime":879.235,"endTime":886.401,"body":"that, you know, it's not about quality"},{"speaker":"Ditte Lysgaard Vind","startTime":879.235,"endTime":886.401,"body":"being opposite of, of, of good business."},{"speaker":"Ditte Lysgaard Vind","startTime":886.421,"endTime":890.811,"body":"On the contrary, the business"},{"speaker":"Ditte Lysgaard Vind","startTime":886.421,"endTime":890.811,"body":"model incentivizes quality."},{"speaker":"Ditte Lysgaard Vind","startTime":890.811,"endTime":894.491,"body":"So the better the quality, the"},{"speaker":"Ditte Lysgaard Vind","startTime":890.811,"endTime":894.491,"body":"better the numbers on the bottom of"},{"speaker":"Ditte Lysgaard Vind","startTime":894.492,"endTime":896.311,"body":"the your balance sheet essentially."},{"speaker":"Ditte Lysgaard Vind","startTime":896.311,"endTime":900.261,"body":"And for me, that was, that was"},{"speaker":"Ditte Lysgaard Vind","startTime":896.311,"endTime":900.261,"body":"how I got started with both"},{"speaker":"Ditte Lysgaard Vind","startTime":900.321,"endTime":902.101,"body":"design and circular economy."},{"speaker":"Ditte Lysgaard Vind","startTime":902.131,"endTime":908.628,"body":"I became involved with a baby clothing"},{"speaker":"Ditte Lysgaard Vind","startTime":902.131,"endTime":908.628,"body":"company, Vigga was called that had"},{"speaker":"Ditte Lysgaard Vind","startTime":909.098,"endTime":914.428,"body":"previously done a a traditional linear"},{"speaker":"Ditte Lysgaard Vind","startTime":909.098,"endTime":914.428,"body":"model, baby clothing company, where they"},{"speaker":"Ditte Lysgaard Vind","startTime":914.428,"endTime":919.148,"body":"try to do as much as possible, you know,"},{"speaker":"Ditte Lysgaard Vind","startTime":914.428,"endTime":919.148,"body":"moving to organic cotton, these types of"},{"speaker":"Ditte Lysgaard Vind","startTime":919.148,"endTime":925.868,"body":"things, but they were still caught in a"},{"speaker":"Ditte Lysgaard Vind","startTime":919.148,"endTime":925.868,"body":"linear exchange value mode of operation."},{"speaker":"Ditte Lysgaard Vind","startTime":925.918,"endTime":929.508,"body":"So essentially the business"},{"speaker":"Ditte Lysgaard Vind","startTime":925.918,"endTime":929.508,"body":"was still built upon the more"},{"speaker":"Ditte Lysgaard Vind","startTime":929.508,"endTime":930.978,"body":"you sell, the more you make."},{"speaker":"Ditte Lysgaard Vind","startTime":930.988,"endTime":935.498,"body":"And so essentially not incentivized"},{"speaker":"Ditte Lysgaard Vind","startTime":930.988,"endTime":935.498,"body":"for your users to use your"},{"speaker":"Ditte Lysgaard Vind","startTime":935.498,"endTime":937.618,"body":"product as, as much as possible."},{"speaker":"Ditte Lysgaard Vind","startTime":938.078,"endTime":941.538,"body":"And then with Vigga changing to that"},{"speaker":"Ditte Lysgaard Vind","startTime":938.078,"endTime":941.538,"body":"product as a service business model."},{"speaker":"Ditte Lysgaard Vind","startTime":941.538,"endTime":945.958,"body":"So all of a sudden you have the"},{"speaker":"Ditte Lysgaard Vind","startTime":941.538,"endTime":945.958,"body":"business incentive to create quality."},{"speaker":"Ditte Lysgaard Vind","startTime":946.368,"endTime":949.528,"body":"And I think that's something"},{"speaker":"Ditte Lysgaard Vind","startTime":946.368,"endTime":949.528,"body":"that we need to explore."},{"speaker":"Ditte Lysgaard Vind","startTime":949.913,"endTime":959.318,"body":"Much more on a individual business level,"},{"speaker":"Ditte Lysgaard Vind","startTime":949.913,"endTime":959.318,"body":"but also on a societal level, I think"},{"speaker":"Ditte Lysgaard Vind","startTime":959.798,"endTime":966.448,"body":"we need to acknowledge that the only way"},{"speaker":"Ditte Lysgaard Vind","startTime":959.798,"endTime":966.448,"body":"forward, the only way we will be able to"},{"speaker":"Ditte Lysgaard Vind","startTime":966.448,"endTime":974.688,"body":"transform at the speed and scale needed"},{"speaker":"Ditte Lysgaard Vind","startTime":966.448,"endTime":974.688,"body":"will be to level the playing field,"},{"speaker":"Ditte Lysgaard Vind","startTime":974.688,"endTime":981.133,"body":"so to speak, in the sense of We have a"},{"speaker":"Ditte Lysgaard Vind","startTime":974.688,"endTime":981.133,"body":"lot of externalities when we produce."},{"speaker":"Ditte Lysgaard Vind","startTime":981.723,"endTime":983.923,"body":"Carbon emission being a key one."},{"speaker":"Ditte Lysgaard Vind","startTime":985.143,"endTime":991.513,"body":"And so while we've socialized these"},{"speaker":"Ditte Lysgaard Vind","startTime":985.143,"endTime":991.513,"body":"sort of externalities, we've privatized"},{"speaker":"Ditte Lysgaard Vind","startTime":991.533,"endTime":997.413,"body":"the benefits of producing, and we need"},{"speaker":"Ditte Lysgaard Vind","startTime":991.533,"endTime":997.413,"body":"to level that playing field by pricing"},{"speaker":"Ditte Lysgaard Vind","startTime":997.413,"endTime":1002.883,"body":"in externalities, because in essence,"},{"speaker":"Ditte Lysgaard Vind","startTime":997.413,"endTime":1002.883,"body":"that's the only way a market economy"},{"speaker":"Ditte Lysgaard Vind","startTime":1002.923,"endTime":1009.303,"body":"can work, that we have the cost, the"},{"speaker":"Ditte Lysgaard Vind","startTime":1002.923,"endTime":1009.303,"body":"actual cost of production factored in"},{"speaker":"Ditte Lysgaard Vind","startTime":1009.803,"endTime":1016.253,"body":"so a carbon tax a true carbon tax and a"},{"speaker":"Ditte Lysgaard Vind","startTime":1009.803,"endTime":1016.253,"body":"global one being a necessary means to, to"},{"speaker":"Ditte Lysgaard Vind","startTime":1016.253,"endTime":1018.433,"body":"really drive the transformation needed."},{"speaker":"Tom Raftery","startTime":1020.903,"endTime":1021.793,"body":"Yeah, yeah, yeah."},{"speaker":"Tom Raftery","startTime":1023.073,"endTime":1026.273,"body":"However, we've been saying that"},{"speaker":"Tom Raftery","startTime":1023.073,"endTime":1026.273,"body":"for a long time about the need"},{"speaker":"Tom Raftery","startTime":1026.273,"endTime":1028.283,"body":"for pricing in externalities."},{"speaker":"Tom Raftery","startTime":1055.7730000000001,"endTime":1061.653,"body":"And we're, I don't think any closer to it"},{"speaker":"Tom Raftery","startTime":1055.7730000000001,"endTime":1061.653,"body":"happening now than we were 20, 30 years"},{"speaker":"Tom Raftery","startTime":1061.653,"endTime":1063.833,"body":"ago when people started talking about it."},{"speaker":"Ditte Lysgaard Vind","startTime":1064.903,"endTime":1067.593,"body":"Yeah, I think"},{"speaker":"Ditte Lysgaard Vind","startTime":1064.903,"endTime":1067.593,"body":"there's still a long way to go,"},{"speaker":"Ditte Lysgaard Vind","startTime":1067.623,"endTime":1070.0130000000001,"body":"but I would say that we are closer."},{"speaker":"Ditte Lysgaard Vind","startTime":1070.0230000000001,"endTime":1075.693,"body":"You do have schemes within European"},{"speaker":"Ditte Lysgaard Vind","startTime":1070.0230000000001,"endTime":1075.693,"body":"Union nations within European Unions"},{"speaker":"Ditte Lysgaard Vind","startTime":1075.733,"endTime":1078.453,"body":"that have elements of carbon taxation."},{"speaker":"Ditte Lysgaard Vind","startTime":1078.7630000000001,"endTime":1082.413,"body":"It's not at the level where it"},{"speaker":"Ditte Lysgaard Vind","startTime":1078.7630000000001,"endTime":1082.413,"body":"should be, but there is starting"},{"speaker":"Ditte Lysgaard Vind","startTime":1082.413,"endTime":1084.353,"body":"to be some experience gathered."},{"speaker":"Ditte Lysgaard Vind","startTime":1084.973,"endTime":1087.173,"body":"It's not to say it's enough,"},{"speaker":"Ditte Lysgaard Vind","startTime":1084.973,"endTime":1087.173,"body":"but there's something."},{"speaker":"Ditte Lysgaard Vind","startTime":1087.623,"endTime":1092.0230000000001,"body":"And then one thing I think is really"},{"speaker":"Ditte Lysgaard Vind","startTime":1087.623,"endTime":1092.0230000000001,"body":"interesting is you're starting to see"},{"speaker":"Ditte Lysgaard Vind","startTime":1092.573,"endTime":1099.443,"body":"businesses that are essentially doing this"},{"speaker":"Ditte Lysgaard Vind","startTime":1092.573,"endTime":1099.443,"body":"sort of shadow carbon taxes themselves."},{"speaker":"Ditte Lysgaard Vind","startTime":1099.923,"endTime":1105.433,"body":"So they're not paying the tax to,"},{"speaker":"Ditte Lysgaard Vind","startTime":1099.923,"endTime":1105.433,"body":"you know, government, etc, etc."},{"speaker":"Ditte Lysgaard Vind","startTime":1105.433,"endTime":1107.723,"body":"But they have carbon taxes internally."},{"speaker":"Ditte Lysgaard Vind","startTime":1107.963,"endTime":1113.2930000000001,"body":"And so they gathered that"},{"speaker":"Ditte Lysgaard Vind","startTime":1107.963,"endTime":1113.2930000000001,"body":"for their, their R\u0026D budgets."},{"speaker":"Ditte Lysgaard Vind","startTime":1113.343,"endTime":1117.803,"body":"Which is, it's a good thing in itself"},{"speaker":"Ditte Lysgaard Vind","startTime":1113.343,"endTime":1117.803,"body":"that there's more to the R\u0026D towards"},{"speaker":"Ditte Lysgaard Vind","startTime":1118.2430000000002,"endTime":1123.073,"body":"the transformation, but also as"},{"speaker":"Ditte Lysgaard Vind","startTime":1118.2430000000002,"endTime":1123.073,"body":"a nudging effect that having that"},{"speaker":"Ditte Lysgaard Vind","startTime":1123.103,"endTime":1128.673,"body":"internal pricing and really pricing"},{"speaker":"Ditte Lysgaard Vind","startTime":1123.103,"endTime":1128.673,"body":"in the cost of, carbon among others."},{"speaker":"Ditte Lysgaard Vind","startTime":1128.833,"endTime":1131.213,"body":"I think carbon is what"},{"speaker":"Ditte Lysgaard Vind","startTime":1128.833,"endTime":1131.213,"body":"people mostly work with now."},{"speaker":"Ditte Lysgaard Vind","startTime":1131.213,"endTime":1135.233,"body":"And I think that's a great starting"},{"speaker":"Ditte Lysgaard Vind","startTime":1131.213,"endTime":1135.233,"body":"point, is for me, super interesting."},{"speaker":"Ditte Lysgaard Vind","startTime":1135.233,"endTime":1140.053,"body":"And, and hopefully we'll, we'll get more"},{"speaker":"Ditte Lysgaard Vind","startTime":1135.233,"endTime":1140.053,"body":"of that, because we really need those, you"},{"speaker":"Ditte Lysgaard Vind","startTime":1140.053,"endTime":1142.2530000000002,"body":"know, I think that's how change happen."},{"speaker":"Ditte Lysgaard Vind","startTime":1142.2630000000001,"endTime":1148.7830000000001,"body":"You have all of these small pilots"},{"speaker":"Ditte Lysgaard Vind","startTime":1142.2630000000001,"endTime":1148.7830000000001,"body":"or niches, and then, you know, once"},{"speaker":"Ditte Lysgaard Vind","startTime":1148.7830000000001,"endTime":1153.463,"body":"you get enough of them and they start"},{"speaker":"Ditte Lysgaard Vind","startTime":1148.7830000000001,"endTime":1153.463,"body":"working together and becoming a unity,"},{"speaker":"Ditte Lysgaard Vind","startTime":1153.923,"endTime":1159.843,"body":"you start having enough to, challenge,"},{"speaker":"Ditte Lysgaard Vind","startTime":1153.923,"endTime":1159.843,"body":"the norm or the existing regimes, if"},{"speaker":"Ditte Lysgaard Vind","startTime":1159.843,"endTime":1162.726,"body":"you will in order to, to create anew."},{"speaker":"Ditte Lysgaard Vind","startTime":1162.747,"endTime":1167.218,"body":"And that's, that's the paradigm shift"},{"speaker":"Ditte Lysgaard Vind","startTime":1162.747,"endTime":1167.218,"body":"I also talk about in the book that's"},{"speaker":"Ditte Lysgaard Vind","startTime":1167.268,"endTime":1171.718,"body":"necessary and one that there's a sort"},{"speaker":"Ditte Lysgaard Vind","startTime":1167.268,"endTime":1171.718,"body":"of, there's, there's still a need for"},{"speaker":"Ditte Lysgaard Vind","startTime":1172.258,"endTime":1178.518,"body":"the scientific paradigm shift of really,"},{"speaker":"Ditte Lysgaard Vind","startTime":1172.258,"endTime":1178.518,"body":"truly internalizing the fact that what"},{"speaker":"Ditte Lysgaard Vind","startTime":1178.518,"endTime":1184.823,"body":"we do as people affect the planet and"},{"speaker":"Ditte Lysgaard Vind","startTime":1178.518,"endTime":1184.823,"body":"that effect affects our ability to"},{"speaker":"Ditte Lysgaard Vind","startTime":1184.843,"endTime":1190.103,"body":"thrive on the planet and thus carbon"},{"speaker":"Ditte Lysgaard Vind","startTime":1184.843,"endTime":1190.103,"body":"pricing and, and, and, and the true"},{"speaker":"Ditte Lysgaard Vind","startTime":1190.103,"endTime":1197.463,"body":"cost of carbon being a part of, of our"},{"speaker":"Ditte Lysgaard Vind","startTime":1190.103,"endTime":1197.463,"body":"market economy is a necessity, but we"},{"speaker":"Ditte Lysgaard Vind","startTime":1197.463,"endTime":1199.2930000000001,"body":"still have a long way to go on that."},{"speaker":"Ditte Lysgaard Vind","startTime":1199.2930000000001,"endTime":1202.5130000000001,"body":"But I think there is a lot of learnings"},{"speaker":"Ditte Lysgaard Vind","startTime":1199.2930000000001,"endTime":1202.5130000000001,"body":"also just from, from that historical"},{"speaker":"Ditte Lysgaard Vind","startTime":1202.5130000000001,"endTime":1209.323,"body":"perspective, because we've had scientific"},{"speaker":"Ditte Lysgaard Vind","startTime":1202.5130000000001,"endTime":1209.323,"body":"paradigm shifts before, and they've"},{"speaker":"Ditte Lysgaard Vind","startTime":1209.343,"endTime":1213.733,"body":"always been incredibly difficult"},{"speaker":"Ditte Lysgaard Vind","startTime":1209.343,"endTime":1213.733,"body":"because, you know, it's sort of like,"},{"speaker":"Ditte Lysgaard Vind","startTime":1213.733,"endTime":1218.343,"body":"I think even Machiavelli in his great"},{"speaker":"Ditte Lysgaard Vind","startTime":1213.733,"endTime":1218.343,"body":"work the Prince from, I don't know"},{"speaker":"Ditte Lysgaard Vind","startTime":1218.343,"endTime":1220.623,"body":"when 1813 or something of that sort."},{"speaker":"Ditte Lysgaard Vind","startTime":1220.813,"endTime":1221.2530000000002,"body":"I'm not sure."},{"speaker":"Ditte Lysgaard Vind","startTime":1221.803,"endTime":1225.853,"body":"He describes it as, you know, the"},{"speaker":"Ditte Lysgaard Vind","startTime":1221.803,"endTime":1225.853,"body":"innovator having, you know, no real"},{"speaker":"Ditte Lysgaard Vind","startTime":1225.853,"endTime":1230.693,"body":"friends because he just has the enemies"},{"speaker":"Ditte Lysgaard Vind","startTime":1225.853,"endTime":1230.693,"body":"of everyone who's thriving within the"},{"speaker":"Ditte Lysgaard Vind","startTime":1230.693,"endTime":1236.448,"body":"existing regime and no one really has, you"},{"speaker":"Ditte Lysgaard Vind","startTime":1230.693,"endTime":1236.448,"body":"know, the benefits of the new thing yet."},{"speaker":"Ditte Lysgaard Vind","startTime":1236.458,"endTime":1240.8880000000001,"body":"So it's quite difficult, but, but"},{"speaker":"Ditte Lysgaard Vind","startTime":1236.458,"endTime":1240.8880000000001,"body":"nonetheless, it eventually it happens."},{"speaker":"Ditte Lysgaard Vind","startTime":1240.8880000000001,"endTime":1241.1380000000001,"body":"Right."},{"speaker":"Ditte Lysgaard Vind","startTime":1241.178,"endTime":1246.738,"body":"And, and in the same goes for, you"},{"speaker":"Ditte Lysgaard Vind","startTime":1241.178,"endTime":1246.738,"body":"know, I use the example of once upon"},{"speaker":"Ditte Lysgaard Vind","startTime":1246.738,"endTime":1251.518,"body":"a time, it was, it was challenging"},{"speaker":"Ditte Lysgaard Vind","startTime":1246.738,"endTime":1251.518,"body":"to get the scientific paradigm shift"},{"speaker":"Ditte Lysgaard Vind","startTime":1251.518,"endTime":1256.258,"body":"through that the earth is, is round"},{"speaker":"Ditte Lysgaard Vind","startTime":1251.518,"endTime":1256.258,"body":"and not flat because so many people"},{"speaker":"Ditte Lysgaard Vind","startTime":1256.268,"endTime":1258.8680000000002,"body":"had vested interest in the opposite."},{"speaker":"Ditte Lysgaard Vind","startTime":1259.238,"endTime":1260.578,"body":"And there was a lot of fear."},{"speaker":"Ditte Lysgaard Vind","startTime":1260.6180000000002,"endTime":1263.938,"body":"And I think that's, that's also a very"},{"speaker":"Ditte Lysgaard Vind","startTime":1260.6180000000002,"endTime":1263.938,"body":"important learning that we have today"},{"speaker":"Ditte Lysgaard Vind","startTime":1263.938,"endTime":1268.698,"body":"that, you know, when we go through these"},{"speaker":"Ditte Lysgaard Vind","startTime":1263.938,"endTime":1268.698,"body":"paradigm shifts, they're associated"},{"speaker":"Ditte Lysgaard Vind","startTime":1268.718,"endTime":1274.528,"body":"with a lot of fear and unknowingness,"},{"speaker":"Ditte Lysgaard Vind","startTime":1268.718,"endTime":1274.528,"body":"but in effect, all of them has brought"},{"speaker":"Ditte Lysgaard Vind","startTime":1275.038,"endTime":1281.258,"body":"prosperity and much better opportunity to"},{"speaker":"Ditte Lysgaard Vind","startTime":1275.038,"endTime":1281.258,"body":"act and create value on the other side."},{"speaker":"Ditte Lysgaard Vind","startTime":1281.278,"endTime":1284.698,"body":"And hopefully that's, that's"},{"speaker":"Ditte Lysgaard Vind","startTime":1281.278,"endTime":1284.698,"body":"what we'll get here as well."},{"speaker":"Ditte Lysgaard Vind","startTime":1285.1280000000002,"endTime":1290.068,"body":"Understanding that the fact that we"},{"speaker":"Ditte Lysgaard Vind","startTime":1285.1280000000002,"endTime":1290.068,"body":"are able to measure the planetary"},{"speaker":"Ditte Lysgaard Vind","startTime":1290.068,"endTime":1296.1180000000002,"body":"boundaries to realize that we have"},{"speaker":"Ditte Lysgaard Vind","startTime":1290.068,"endTime":1296.1180000000002,"body":"entered The Anthropocene epoch, meaning"},{"speaker":"Ditte Lysgaard Vind","startTime":1296.1180000000002,"endTime":1300.088,"body":"that, you know, we are, we now are"},{"speaker":"Ditte Lysgaard Vind","startTime":1296.1180000000002,"endTime":1300.088,"body":"aware that what we do affects the"},{"speaker":"Ditte Lysgaard Vind","startTime":1300.088,"endTime":1305.328,"body":"planet and does our ability to thrive"},{"speaker":"Ditte Lysgaard Vind","startTime":1300.088,"endTime":1305.328,"body":"or, you know, progress of science."},{"speaker":"Ditte Lysgaard Vind","startTime":1305.328,"endTime":1311.338,"body":"And we just need to embed that in"},{"speaker":"Ditte Lysgaard Vind","startTime":1305.328,"endTime":1311.338,"body":"our societal structure and model."},{"speaker":"Tom Raftery","startTime":1312.296,"endTime":1312.596,"body":"Yeah."},{"speaker":"Tom Raftery","startTime":1312.596,"endTime":1318.346,"body":"And I mean, you mentioned product"},{"speaker":"Tom Raftery","startTime":1312.596,"endTime":1318.346,"body":"as a service there and the fact that"},{"speaker":"Tom Raftery","startTime":1318.376,"endTime":1322.516,"body":"innovators have a difficult time and"},{"speaker":"Tom Raftery","startTime":1318.376,"endTime":1322.516,"body":"don't have many friends as you, as you,"},{"speaker":"Tom Raftery","startTime":1322.526,"endTime":1325.986,"body":"as you said, as Machiavelli said isn't"},{"speaker":"Tom Raftery","startTime":1322.526,"endTime":1325.986,"body":"that, I mean, that that's, that's still"},{"speaker":"Tom Raftery","startTime":1325.986,"endTime":1330.366,"body":"happening because while you mentioned"},{"speaker":"Tom Raftery","startTime":1325.986,"endTime":1330.366,"body":"the baby clothing company, we don't have"},{"speaker":"Tom Raftery","startTime":1330.386,"endTime":1335.806,"body":"in reality, many companies yet today"},{"speaker":"Tom Raftery","startTime":1330.386,"endTime":1335.806,"body":"doing product as a service and certainly"},{"speaker":"Tom Raftery","startTime":1335.806,"endTime":1337.4660000000001,"body":"not nearly as many as we need to have."},{"speaker":"Ditte Lysgaard Vind","startTime":1338.611,"endTime":1339.671,"body":"Yeah, exactly."},{"speaker":"Ditte Lysgaard Vind","startTime":1339.741,"endTime":1344.881,"body":"And, and that's being one thing, but also"},{"speaker":"Ditte Lysgaard Vind","startTime":1339.741,"endTime":1344.881,"body":"if you look at subsidies today, they're"},{"speaker":"Ditte Lysgaard Vind","startTime":1344.931,"endTime":1350.771,"body":"mainly still like you have some and a"},{"speaker":"Ditte Lysgaard Vind","startTime":1344.931,"endTime":1350.771,"body":"growing number of subsidies moving towards"},{"speaker":"Ditte Lysgaard Vind","startTime":1350.771,"endTime":1355.661,"body":"a transformation, but you still have a"},{"speaker":"Ditte Lysgaard Vind","startTime":1350.771,"endTime":1355.661,"body":"system designed for, for the existing."},{"speaker":"Ditte Lysgaard Vind","startTime":1355.661,"endTime":1359.5510000000002,"body":"So the majority of subsidies"},{"speaker":"Ditte Lysgaard Vind","startTime":1355.661,"endTime":1359.5510000000002,"body":"going towards, towards that."},{"speaker":"Ditte Lysgaard Vind","startTime":1359.601,"endTime":1362.711,"body":"And so there's still a"},{"speaker":"Ditte Lysgaard Vind","startTime":1359.601,"endTime":1362.711,"body":"very large way to go."},{"speaker":"Ditte Lysgaard Vind","startTime":1362.731,"endTime":1367.951,"body":"And in particular which was also, you"},{"speaker":"Ditte Lysgaard Vind","startTime":1362.731,"endTime":1367.951,"body":"know, where we've been struggling and I"},{"speaker":"Ditte Lysgaard Vind","startTime":1367.951,"endTime":1375.201,"body":"think where we all need to work together"},{"speaker":"Ditte Lysgaard Vind","startTime":1367.951,"endTime":1375.201,"body":"is that how do we go from the good pilots."},{"speaker":"Ditte Lysgaard Vind","startTime":1375.876,"endTime":1381.296,"body":"The good niches that are small,"},{"speaker":"Ditte Lysgaard Vind","startTime":1375.876,"endTime":1381.296,"body":"really nice innovations and companies"},{"speaker":"Ditte Lysgaard Vind","startTime":1381.316,"endTime":1386.406,"body":"with  that, that are making ends"},{"speaker":"Ditte Lysgaard Vind","startTime":1381.316,"endTime":1386.406,"body":"meet and sort of making do, but"},{"speaker":"Ditte Lysgaard Vind","startTime":1386.646,"endTime":1391.056,"body":"how do we scale that in order to"},{"speaker":"Ditte Lysgaard Vind","startTime":1386.646,"endTime":1391.056,"body":"really get the effect that's needed?"},{"speaker":"Ditte Lysgaard Vind","startTime":1391.056,"endTime":1395.246,"body":"I think that's really where we"},{"speaker":"Ditte Lysgaard Vind","startTime":1391.056,"endTime":1395.246,"body":"are at today, more than anything."},{"speaker":"Ditte Lysgaard Vind","startTime":1395.296,"endTime":1400.021,"body":"Taking a lot of those great ideas"},{"speaker":"Ditte Lysgaard Vind","startTime":1395.296,"endTime":1400.021,"body":"that are out there and making sure"},{"speaker":"Ditte Lysgaard Vind","startTime":1400.021,"endTime":1405.0910000000001,"body":"that they can be scaled so that we"},{"speaker":"Ditte Lysgaard Vind","startTime":1400.021,"endTime":1405.0910000000001,"body":"can truly, you know, get the economy"},{"speaker":"Ditte Lysgaard Vind","startTime":1405.0910000000001,"endTime":1410.441,"body":"of scale, but also get the experience"},{"speaker":"Ditte Lysgaard Vind","startTime":1405.0910000000001,"endTime":1410.441,"body":"necessary to build upon that and create"},{"speaker":"Ditte Lysgaard Vind","startTime":1410.8110000000001,"endTime":1412.721,"body":"more and more innovations for that."},{"speaker":"Ditte Lysgaard Vind","startTime":1412.8010000000002,"endTime":1418.546,"body":"And I think one of the things in that"},{"speaker":"Ditte Lysgaard Vind","startTime":1412.8010000000002,"endTime":1418.546,"body":"regard that I'm super inspired by and"},{"speaker":"Ditte Lysgaard Vind","startTime":1418.546,"endTime":1425.4260000000002,"body":"curious towards is bio-based materials"},{"speaker":"Ditte Lysgaard Vind","startTime":1418.546,"endTime":1425.4260000000002,"body":"because there is a great opportunity."},{"speaker":"Ditte Lysgaard Vind","startTime":1425.4260000000002,"endTime":1430.266,"body":"We can, you know, it's, we, we have a"},{"speaker":"Ditte Lysgaard Vind","startTime":1425.4260000000002,"endTime":1430.266,"body":"lot of focus on, developing technology"},{"speaker":"Ditte Lysgaard Vind","startTime":1430.266,"endTime":1431.996,"body":"for carbon capture and storage."},{"speaker":"Ditte Lysgaard Vind","startTime":1431.996,"endTime":1436.136,"body":"And I think that we know we're at a time"},{"speaker":"Ditte Lysgaard Vind","startTime":1431.996,"endTime":1436.136,"body":"and place where that is also necessary."},{"speaker":"Ditte Lysgaard Vind","startTime":1436.756,"endTime":1441.826,"body":"But we are kind of forgetting"},{"speaker":"Ditte Lysgaard Vind","startTime":1436.756,"endTime":1441.826,"body":"the brilliance of nature and"},{"speaker":"Ditte Lysgaard Vind","startTime":1441.876,"endTime":1446.296,"body":"the simple solutions and sort of"},{"speaker":"Ditte Lysgaard Vind","startTime":1441.876,"endTime":1446.296,"body":"what one might call innovation by"},{"speaker":"Ditte Lysgaard Vind","startTime":1446.296,"endTime":1448.786,"body":"remembrance of all of these naturals."},{"speaker":"Ditte Lysgaard Vind","startTime":1449.316,"endTime":1456.1190000000001,"body":"So trees being the most, sort of, easily"},{"speaker":"Ditte Lysgaard Vind","startTime":1449.316,"endTime":1456.1190000000001,"body":"coming to mind but, but it could be, eel"},{"speaker":"Ditte Lysgaard Vind","startTime":1456.169,"endTime":1460.839,"body":"grass, algaes, all of these different"},{"speaker":"Ditte Lysgaard Vind","startTime":1456.169,"endTime":1460.839,"body":"materials where we can essentially"},{"speaker":"Ditte Lysgaard Vind","startTime":1461.159,"endTime":1465.659,"body":"build with carbon and thus having a"},{"speaker":"Ditte Lysgaard Vind","startTime":1461.159,"endTime":1465.659,"body":"lot, a great deal of carbon stored"},{"speaker":"Ditte Lysgaard Vind","startTime":1466.059,"endTime":1470.009,"body":"without having to use new resources."},{"speaker":"Ditte Lysgaard Vind","startTime":1470.3990000000001,"endTime":1477.884,"body":"And then at the same time scaling that"},{"speaker":"Ditte Lysgaard Vind","startTime":1470.3990000000001,"endTime":1477.884,"body":"by leveraging all of the, the innovation"},{"speaker":"Ditte Lysgaard Vind","startTime":1477.884,"endTime":1480.084,"body":"coming out of the life science sector."},{"speaker":"Ditte Lysgaard Vind","startTime":1480.084,"endTime":1484.784,"body":"And of course, from a Danish perspective,"},{"speaker":"Ditte Lysgaard Vind","startTime":1480.084,"endTime":1484.784,"body":"that's a very key sector as well."},{"speaker":"Ditte Lysgaard Vind","startTime":1484.784,"endTime":1488.814,"body":"But that means that there's so much"},{"speaker":"Ditte Lysgaard Vind","startTime":1484.784,"endTime":1488.814,"body":"experience with how do you bioengineer"},{"speaker":"Ditte Lysgaard Vind","startTime":1489.304,"endTime":1496.679,"body":"our living organic materials to"},{"speaker":"Ditte Lysgaard Vind","startTime":1489.304,"endTime":1496.679,"body":"be able to provide value at scale."},{"speaker":"Ditte Lysgaard Vind","startTime":1497.039,"endTime":1501.199,"body":"And so if we combine the knowledge of"},{"speaker":"Ditte Lysgaard Vind","startTime":1497.039,"endTime":1501.199,"body":"that with, with the opportunity within"},{"speaker":"Ditte Lysgaard Vind","startTime":1501.209,"endTime":1506.259,"body":"bio based materials for buildings,"},{"speaker":"Ditte Lysgaard Vind","startTime":1501.209,"endTime":1506.259,"body":"et cetera, I think that's really an"},{"speaker":"Ditte Lysgaard Vind","startTime":1506.279,"endTime":1510.8790000000001,"body":"avenue for, for opportunity where we"},{"speaker":"Ditte Lysgaard Vind","startTime":1506.279,"endTime":1510.8790000000001,"body":"can create that scale, but it requires"},{"speaker":"Ditte Lysgaard Vind","startTime":1510.8790000000001,"endTime":1517.489,"body":"again a change of mindset and probably"},{"speaker":"Ditte Lysgaard Vind","startTime":1510.8790000000001,"endTime":1517.489,"body":"that's also a bit of where we need to"},{"speaker":"Ditte Lysgaard Vind","startTime":1517.489,"endTime":1522.6090000000002,"body":"go and which is already happening to"},{"speaker":"Ditte Lysgaard Vind","startTime":1517.489,"endTime":1522.6090000000002,"body":"some degree of getting, you know, it,"},{"speaker":"Ditte Lysgaard Vind","startTime":1522.669,"endTime":1529.3990000000001,"body":"it, it needs to be a broad variety a"},{"speaker":"Ditte Lysgaard Vind","startTime":1522.669,"endTime":1529.3990000000001,"body":"diverse set of minds coming together."},{"speaker":"Ditte Lysgaard Vind","startTime":1529.959,"endTime":1536.094,"body":"And so we've had a lot of heart going"},{"speaker":"Ditte Lysgaard Vind","startTime":1529.959,"endTime":1536.094,"body":"into the transformation and innovation"},{"speaker":"Ditte Lysgaard Vind","startTime":1536.4840000000002,"endTime":1541.614,"body":"and that's fantastic, but we also"},{"speaker":"Ditte Lysgaard Vind","startTime":1536.4840000000002,"endTime":1541.614,"body":"need a lot of the knowledge and"},{"speaker":"Ditte Lysgaard Vind","startTime":1541.614,"endTime":1546.604,"body":"experience from traditional business"},{"speaker":"Ditte Lysgaard Vind","startTime":1541.614,"endTime":1546.604,"body":"joining forces so that we can leverage"},{"speaker":"Ditte Lysgaard Vind","startTime":1546.604,"endTime":1551.2440000000001,"body":"that to really get where we need to"},{"speaker":"Ditte Lysgaard Vind","startTime":1546.604,"endTime":1551.2440000000001,"body":"go at the time and scale necessary."},{"speaker":"Tom Raftery","startTime":1553.669,"endTime":1559.279,"body":"Okay, okay, and just from"},{"speaker":"Tom Raftery","startTime":1553.669,"endTime":1559.279,"body":"a practical perspective, if I am, I"},{"speaker":"Tom Raftery","startTime":1559.279,"endTime":1566.679,"body":"don't know, a manufacturer of widgets,"},{"speaker":"Tom Raftery","startTime":1559.279,"endTime":1566.679,"body":"whatever, what advice would you give me"},{"speaker":"Tom Raftery","startTime":1566.679,"endTime":1573.309,"body":"to make sure that I can go down some of"},{"speaker":"Tom Raftery","startTime":1566.679,"endTime":1573.309,"body":"the more sustainable routes, like shifting"},{"speaker":"Tom Raftery","startTime":1573.309,"endTime":1574.779,"body":"business models and things like that?"},{"speaker":"Tom Raftery","startTime":1574.779,"endTime":1578.1090000000002,"body":"Because as you say, there's a lot of"},{"speaker":"Tom Raftery","startTime":1574.779,"endTime":1578.1090000000002,"body":"pushback from people who have vested"},{"speaker":"Tom Raftery","startTime":1578.1090000000002,"endTime":1579.6190000000001,"body":"interests in things not changing."},{"speaker":"Ditte Lysgaard Vind","startTime":1580.799,"endTime":1585.7530000000002,"body":"Yeah, I think"},{"speaker":"Ditte Lysgaard Vind","startTime":1580.799,"endTime":1585.7530000000002,"body":"it's, you know, not letting perfect"},{"speaker":"Ditte Lysgaard Vind","startTime":1585.7730000000001,"endTime":1589.483,"body":"get in the way of good while"},{"speaker":"Ditte Lysgaard Vind","startTime":1585.7730000000001,"endTime":1589.483,"body":"being mindful that it's a journey."},{"speaker":"Ditte Lysgaard Vind","startTime":1589.603,"endTime":1595.193,"body":"So, you know, getting started"},{"speaker":"Ditte Lysgaard Vind","startTime":1589.603,"endTime":1595.193,"body":"is a great start naturally."},{"speaker":"Ditte Lysgaard Vind","startTime":1595.573,"endTime":1598.563,"body":"But, but I think that's, that's a"},{"speaker":"Ditte Lysgaard Vind","startTime":1595.573,"endTime":1598.563,"body":"key point that we sometimes think"},{"speaker":"Ditte Lysgaard Vind","startTime":1598.563,"endTime":1600.323,"body":"we have to do everything at once."},{"speaker":"Ditte Lysgaard Vind","startTime":1600.333,"endTime":1603.303,"body":"We have to get the perfect"},{"speaker":"Ditte Lysgaard Vind","startTime":1600.333,"endTime":1603.303,"body":"carbon tax before we do any."},{"speaker":"Ditte Lysgaard Vind","startTime":1603.7430000000002,"endTime":1606.5030000000002,"body":"Sort of, we need to just get"},{"speaker":"Ditte Lysgaard Vind","startTime":1603.7430000000002,"endTime":1606.5030000000002,"body":"started little by little."},{"speaker":"Ditte Lysgaard Vind","startTime":1606.5030000000002,"endTime":1610.963,"body":"And for that, for me, I've tried to,"},{"speaker":"Ditte Lysgaard Vind","startTime":1606.5030000000002,"endTime":1610.963,"body":"I tried to breaking down in these this"},{"speaker":"Ditte Lysgaard Vind","startTime":1610.973,"endTime":1614.2930000000001,"body":"model of the four Rs of the circular way."},{"speaker":"Ditte Lysgaard Vind","startTime":1614.2930000000001,"endTime":1619.953,"body":"So one key element being, how do we"},{"speaker":"Ditte Lysgaard Vind","startTime":1614.2930000000001,"endTime":1619.953,"body":"reduce our, you know, resource consumption"},{"speaker":"Ditte Lysgaard Vind","startTime":1619.963,"endTime":1622.713,"body":"without compromising use value."},{"speaker":"Ditte Lysgaard Vind","startTime":1622.713,"endTime":1626.123,"body":"And it could be anything from, you know,"},{"speaker":"Ditte Lysgaard Vind","startTime":1622.713,"endTime":1626.123,"body":"the product as a service to business model"},{"speaker":"Ditte Lysgaard Vind","startTime":1626.483,"endTime":1631.843,"body":"to simply looking at your packaging and"},{"speaker":"Ditte Lysgaard Vind","startTime":1626.483,"endTime":1631.843,"body":"looking towards, can I use less material?"},{"speaker":"Ditte Lysgaard Vind","startTime":1631.843,"endTime":1633.5430000000001,"body":"Can I do this in a smarter way?"},{"speaker":"Ditte Lysgaard Vind","startTime":1634.178,"endTime":1640.188,"body":"And then reuse, reuse of existing"},{"speaker":"Ditte Lysgaard Vind","startTime":1634.178,"endTime":1640.188,"body":"products, materials buildings"},{"speaker":"Ditte Lysgaard Vind","startTime":1640.528,"endTime":1646.468,"body":"infrastructure, whatnot before looking"},{"speaker":"Ditte Lysgaard Vind","startTime":1640.528,"endTime":1646.468,"body":"towards recycling, which is and will"},{"speaker":"Ditte Lysgaard Vind","startTime":1646.468,"endTime":1651.153,"body":"be a key component, but might not get"},{"speaker":"Ditte Lysgaard Vind","startTime":1646.468,"endTime":1651.153,"body":"us as, as close to staying within the"},{"speaker":"Ditte Lysgaard Vind","startTime":1651.153,"endTime":1654.0030000000002,"body":"planetary boundaries as reduce, and reuse."},{"speaker":"Ditte Lysgaard Vind","startTime":1654.0030000000002,"endTime":1658.123,"body":"And then finally, you know, looking"},{"speaker":"Ditte Lysgaard Vind","startTime":1654.0030000000002,"endTime":1658.123,"body":"towards replacement materials, what are"},{"speaker":"Ditte Lysgaard Vind","startTime":1658.123,"endTime":1664.0330000000001,"body":"the new materials that, that might be"},{"speaker":"Ditte Lysgaard Vind","startTime":1658.123,"endTime":1664.0330000000001,"body":"available or should come become available?"},{"speaker":"Ditte Lysgaard Vind","startTime":1664.428,"endTime":1669.678,"body":"Packaging again, maybe you have algae"},{"speaker":"Ditte Lysgaard Vind","startTime":1664.428,"endTime":1669.678,"body":"as a, as a replacement for plastics."},{"speaker":"Ditte Lysgaard Vind","startTime":1670.1680000000001,"endTime":1675.4180000000001,"body":"It might not be, it might be still sort"},{"speaker":"Ditte Lysgaard Vind","startTime":1670.1680000000001,"endTime":1675.4180000000001,"body":"of, fairly early on commercial products"},{"speaker":"Ditte Lysgaard Vind","startTime":1675.498,"endTime":1680.208,"body":"out there, but would you maybe call"},{"speaker":"Ditte Lysgaard Vind","startTime":1675.498,"endTime":1680.208,"body":"it commercial in traditional terms?"},{"speaker":"Ditte Lysgaard Vind","startTime":1680.298,"endTime":1681.088,"body":"Probably not."},{"speaker":"Ditte Lysgaard Vind","startTime":1681.1180000000002,"endTime":1685.8780000000002,"body":"I think there's, there's right now we"},{"speaker":"Ditte Lysgaard Vind","startTime":1681.1180000000002,"endTime":1685.8780000000002,"body":"see that there's sort of a market accepts"},{"speaker":"Ditte Lysgaard Vind","startTime":1686.238,"endTime":1691.1680000000001,"body":"sort of non perfect products because"},{"speaker":"Ditte Lysgaard Vind","startTime":1686.238,"endTime":1691.1680000000001,"body":"there is a demand for new solutions,"},{"speaker":"Ditte Lysgaard Vind","startTime":1691.1680000000001,"endTime":1696.698,"body":"which is great, but we should utilize"},{"speaker":"Ditte Lysgaard Vind","startTime":1691.1680000000001,"endTime":1696.698,"body":"that not to sort of stay happy with"},{"speaker":"Ditte Lysgaard Vind","startTime":1696.728,"endTime":1701.518,"body":"existing sort of imperfect products, but"},{"speaker":"Ditte Lysgaard Vind","startTime":1696.728,"endTime":1701.518,"body":"as an opportunity to really scale that."},{"speaker":"Ditte Lysgaard Vind","startTime":1702.448,"endTime":1706.038,"body":"And algae as a, as a substitute for"},{"speaker":"Ditte Lysgaard Vind","startTime":1702.448,"endTime":1706.038,"body":"plastic being one example of that."},{"speaker":"Ditte Lysgaard Vind","startTime":1706.428,"endTime":1709.778,"body":"And so how might one"},{"speaker":"Ditte Lysgaard Vind","startTime":1706.428,"endTime":1709.778,"body":"help drive that forward?"},{"speaker":"Ditte Lysgaard Vind","startTime":1709.808,"endTime":1714.438,"body":"Well, one way would to be to say, if"},{"speaker":"Ditte Lysgaard Vind","startTime":1709.808,"endTime":1714.438,"body":"you are a manufacturer of something"},{"speaker":"Ditte Lysgaard Vind","startTime":1714.438,"endTime":1719.548,"body":"that uses a plastic similar product,"},{"speaker":"Ditte Lysgaard Vind","startTime":1714.438,"endTime":1719.548,"body":"go to the innovators and say, these are"},{"speaker":"Ditte Lysgaard Vind","startTime":1719.548,"endTime":1725.248,"body":"the requirements that I need, if you"},{"speaker":"Ditte Lysgaard Vind","startTime":1719.548,"endTime":1725.248,"body":"can deliver on that within let's say"},{"speaker":"Ditte Lysgaard Vind","startTime":1725.468,"endTime":1733.538,"body":"one or two years, I will promise to buy"},{"speaker":"Ditte Lysgaard Vind","startTime":1725.468,"endTime":1733.538,"body":"from you XX amount of your material."},{"speaker":"Ditte Lysgaard Vind","startTime":1733.558,"endTime":1738.238,"body":"And then we really start having that"},{"speaker":"Ditte Lysgaard Vind","startTime":1733.558,"endTime":1738.238,"body":"market economy playing a positive"},{"speaker":"Ditte Lysgaard Vind","startTime":1738.268,"endTime":1743.588,"body":"effect on driving the transformation,"},{"speaker":"Ditte Lysgaard Vind","startTime":1738.268,"endTime":1743.588,"body":"both on ensuring that there is"},{"speaker":"Ditte Lysgaard Vind","startTime":1743.748,"endTime":1748.588,"body":"a demand, but also because a key"},{"speaker":"Ditte Lysgaard Vind","startTime":1743.748,"endTime":1748.588,"body":"learning from my own experience is"},{"speaker":"Ditte Lysgaard Vind","startTime":1749.3880000000001,"endTime":1755.808,"body":"designing to specific demand is the"},{"speaker":"Ditte Lysgaard Vind","startTime":1749.3880000000001,"endTime":1755.808,"body":"quickest way to get product to market."},{"speaker":"Ditte Lysgaard Vind","startTime":1755.848,"endTime":1759.8980000000001,"body":"Otherwise you end up sort of having"},{"speaker":"Ditte Lysgaard Vind","startTime":1755.848,"endTime":1759.8980000000001,"body":"10 different avenues that you could"},{"speaker":"Ditte Lysgaard Vind","startTime":1759.8980000000001,"endTime":1761.538,"body":"potentially design the product for."},{"speaker":"Ditte Lysgaard Vind","startTime":1761.538,"endTime":1762.6580000000001,"body":"It could be used here."},{"speaker":"Ditte Lysgaard Vind","startTime":1762.6580000000001,"endTime":1764.438,"body":"It could be used here,"},{"speaker":"Ditte Lysgaard Vind","startTime":1762.6580000000001,"endTime":1764.438,"body":"here, here, here, here."},{"speaker":"Ditte Lysgaard Vind","startTime":1765.068,"endTime":1769.178,"body":"Which just means that it's much"},{"speaker":"Ditte Lysgaard Vind","startTime":1765.068,"endTime":1769.178,"body":"more difficult to prioritize and"},{"speaker":"Ditte Lysgaard Vind","startTime":1769.178,"endTime":1770.858,"body":"really have that narrow focus."},{"speaker":"Ditte Lysgaard Vind","startTime":1771.328,"endTime":1776.1680000000001,"body":"So also from, from that collaboration"},{"speaker":"Ditte Lysgaard Vind","startTime":1771.328,"endTime":1776.1680000000001,"body":"with specific demand, it also allows"},{"speaker":"Ditte Lysgaard Vind","startTime":1776.178,"endTime":1782.134,"body":"the innovators to get to some sort"},{"speaker":"Ditte Lysgaard Vind","startTime":1776.178,"endTime":1782.134,"body":"of commercial product quicker."},{"speaker":"Ditte Lysgaard Vind","startTime":1782.394,"endTime":1786.394,"body":"So, so for the more manufacturers can"},{"speaker":"Ditte Lysgaard Vind","startTime":1782.394,"endTime":1786.394,"body":"engage with those types of activities,"},{"speaker":"Ditte Lysgaard Vind","startTime":1786.454,"endTime":1790.924,"body":"the better, and that would really drive"},{"speaker":"Ditte Lysgaard Vind","startTime":1786.454,"endTime":1790.924,"body":"additionality in terms of impact as well."},{"speaker":"Tom Raftery","startTime":1792.824,"endTime":1793.9740000000002,"body":"Ok, great, great."},{"speaker":"Tom Raftery","startTime":1794.854,"endTime":1796.8790000000001,"body":"We're coming towards the end"},{"speaker":"Tom Raftery","startTime":1794.854,"endTime":1796.8790000000001,"body":"of the podcast now, Ditte."},{"speaker":"Tom Raftery","startTime":1797.009,"endTime":1802.8890000000001,"body":"Is there any question I didn't ask that"},{"speaker":"Tom Raftery","startTime":1797.009,"endTime":1802.8890000000001,"body":"you wish I did, or any aspect of we"},{"speaker":"Tom Raftery","startTime":1802.8890000000001,"endTime":1806.0990000000002,"body":"haven't covered off that you think it's"},{"speaker":"Tom Raftery","startTime":1802.8890000000001,"endTime":1806.0990000000002,"body":"impossible, or sorry, you think it's"},{"speaker":"Tom Raftery","startTime":1806.509,"endTime":1807.919,"body":"important for people to think about?"},{"speaker":"Ditte Lysgaard Vind","startTime":1809.569,"endTime":1813.839,"body":"I think just"},{"speaker":"Ditte Lysgaard Vind","startTime":1809.569,"endTime":1813.839,"body":"one final note is that, you know,"},{"speaker":"Ditte Lysgaard Vind","startTime":1816.229,"endTime":1820.559,"body":"I've, I've chosen it's, it's, it's"},{"speaker":"Ditte Lysgaard Vind","startTime":1816.229,"endTime":1820.559,"body":"with inspiration from a Christiana"},{"speaker":"Ditte Lysgaard Vind","startTime":1820.589,"endTime":1824.689,"body":"Figueres to be, but I've chosen to"},{"speaker":"Ditte Lysgaard Vind","startTime":1820.589,"endTime":1824.689,"body":"be a sort of a stubborn optimist."},{"speaker":"Ditte Lysgaard Vind","startTime":1824.729,"endTime":1829.759,"body":"And I think there's a lot of value"},{"speaker":"Ditte Lysgaard Vind","startTime":1824.729,"endTime":1829.759,"body":"in that and that we need to help each"},{"speaker":"Ditte Lysgaard Vind","startTime":1829.759,"endTime":1833.1490000000001,"body":"other become or stay stubborn optimists."},{"speaker":"Ditte Lysgaard Vind","startTime":1833.529,"endTime":1838.1290000000001,"body":"It means, you know, working"},{"speaker":"Ditte Lysgaard Vind","startTime":1833.529,"endTime":1838.1290000000001,"body":"hard to, to creating change."},{"speaker":"Ditte Lysgaard Vind","startTime":1838.189,"endTime":1842.509,"body":"It's it's for me, it means that, you know,"},{"speaker":"Ditte Lysgaard Vind","startTime":1838.189,"endTime":1842.509,"body":"hope is something that we have to earn."},{"speaker":"Ditte Lysgaard Vind","startTime":1842.959,"endTime":1844.709,"body":"So we have to work towards it."},{"speaker":"Ditte Lysgaard Vind","startTime":1845.159,"endTime":1849.3590000000002,"body":"It's not something that sort of paralyzes"},{"speaker":"Ditte Lysgaard Vind","startTime":1845.159,"endTime":1849.3590000000002,"body":"us, and oh technology will fix it in,"},{"speaker":"Ditte Lysgaard Vind","startTime":1849.3790000000001,"endTime":1853.1490000000001,"body":"you know, whatever distant future, but"},{"speaker":"Ditte Lysgaard Vind","startTime":1849.3790000000001,"endTime":1853.1490000000001,"body":"it, but it's, it's really something"},{"speaker":"Ditte Lysgaard Vind","startTime":1853.1490000000001,"endTime":1855.057,"body":"that means we have to work hard at it."},{"speaker":"Ditte Lysgaard Vind","startTime":1855.107,"endTime":1859.317,"body":"But, but in order to, to be"},{"speaker":"Ditte Lysgaard Vind","startTime":1855.107,"endTime":1859.317,"body":"efficient at working towards it,"},{"speaker":"Ditte Lysgaard Vind","startTime":1859.317,"endTime":1861.757,"body":"I think hope is also a necessity."},{"speaker":"Ditte Lysgaard Vind","startTime":1861.757,"endTime":1866.007,"body":"So I would just encourage everyone to,"},{"speaker":"Ditte Lysgaard Vind","startTime":1861.757,"endTime":1866.007,"body":"to work towards that for themselves,"},{"speaker":"Ditte Lysgaard Vind","startTime":1866.007,"endTime":1872.027,"body":"but also support others in, in staying"},{"speaker":"Ditte Lysgaard Vind","startTime":1866.007,"endTime":1872.027,"body":"and becoming optimistic as well."},{"speaker":"Tom Raftery","startTime":1873.084,"endTime":1873.554,"body":"Excellent."},{"speaker":"Tom Raftery","startTime":1873.834,"endTime":1874.214,"body":"Excellent."},{"speaker":"Tom Raftery","startTime":1874.2440000000001,"endTime":1874.464,"body":"Yep."},{"speaker":"Tom Raftery","startTime":1874.5240000000001,"endTime":1874.7640000000001,"body":"Yep."},{"speaker":"Tom Raftery","startTime":1875.364,"endTime":1875.824,"body":"Important."},{"speaker":"Tom Raftery","startTime":1875.824,"endTime":1878.324,"body":"That's in fact, that's one of the"},{"speaker":"Tom Raftery","startTime":1875.824,"endTime":1878.324,"body":"reasons I started the podcast was so"},{"speaker":"Tom Raftery","startTime":1878.324,"endTime":1881.4940000000001,"body":"that I would be hearing good climate"},{"speaker":"Tom Raftery","startTime":1878.324,"endTime":1881.4940000000001,"body":"news at least once a week so that I"},{"speaker":"Tom Raftery","startTime":1881.5040000000001,"endTime":1885.8790000000001,"body":"wouldn't be curling up in a ball in"},{"speaker":"Tom Raftery","startTime":1881.5040000000001,"endTime":1885.8790000000001,"body":"fetal position crying my eyes out."},{"speaker":"Ditte Lysgaard Vind","startTime":1886.233,"endTime":1887.0030000000002,"body":"Exactly."},{"speaker":"Ditte Lysgaard Vind","startTime":1887.328,"endTime":1891.482,"body":"And that's, I mean, that's, there's"},{"speaker":"Ditte Lysgaard Vind","startTime":1887.328,"endTime":1891.482,"body":"plenty of news coming every day that,"},{"speaker":"Ditte Lysgaard Vind","startTime":1891.492,"endTime":1893.952,"body":"that, that, that would warrant that."},{"speaker":"Ditte Lysgaard Vind","startTime":1893.972,"endTime":1898.002,"body":"And it's not to, you know, not listen"},{"speaker":"Ditte Lysgaard Vind","startTime":1893.972,"endTime":1898.002,"body":"to that, but it's, it's, it's, it's to"},{"speaker":"Ditte Lysgaard Vind","startTime":1898.082,"endTime":1904.142,"body":"find a coping mechanism and a way to"},{"speaker":"Ditte Lysgaard Vind","startTime":1898.082,"endTime":1904.142,"body":"take that in without you know, becoming"},{"speaker":"Ditte Lysgaard Vind","startTime":1904.142,"endTime":1907.242,"body":"paralyzed and unable to, to act."},{"speaker":"Tom Raftery","startTime":1908.507,"endTime":1909.967,"body":"yeah, yeah, yeah, absolutely."},{"speaker":"Tom Raftery","startTime":1910.727,"endTime":1914.757,"body":"Ditte, if people would like to know"},{"speaker":"Tom Raftery","startTime":1910.727,"endTime":1914.757,"body":"more about yourself or any of the things"},{"speaker":"Tom Raftery","startTime":1914.757,"endTime":1917.537,"body":"we discussed in the podcast today,"},{"speaker":"Tom Raftery","startTime":1914.757,"endTime":1917.537,"body":"where would you have me direct them?"},{"speaker":"Ditte Lysgaard Vind","startTime":1919.132,"endTime":1922.122,"body":"I would direct"},{"speaker":"Ditte Lysgaard Vind","startTime":1919.132,"endTime":1922.122,"body":"them to my website, thecircularway."},{"speaker":"Ditte Lysgaard Vind","startTime":1922.632,"endTime":1924.852,"body":"com or Instagram."},{"speaker":"Ditte Lysgaard Vind","startTime":1925.5220000000002,"endTime":1926.392,"body":"Which is just my name."},{"speaker":"Ditte Lysgaard Vind","startTime":1927.652,"endTime":1928.142,"body":"LinkedIn."},{"speaker":"Tom Raftery","startTime":1928.627,"endTime":1929.047,"body":"Perfect."},{"speaker":"Tom Raftery","startTime":1929.617,"endTime":1931.237,"body":"I'll, I'll put those"},{"speaker":"Tom Raftery","startTime":1929.617,"endTime":1931.237,"body":"links in the show notes."},{"speaker":"Tom Raftery","startTime":1931.247,"endTime":1932.507,"body":"So everyone has access to them."},{"speaker":"Tom Raftery","startTime":1932.9070000000002,"endTime":1933.747,"body":"Ditte, thanks a million."},{"speaker":"Tom Raftery","startTime":1933.747,"endTime":1934.737,"body":"That's been fantastic."},{"speaker":"Tom Raftery","startTime":1934.737,"endTime":1936.627,"body":"It's been great to have"},{"speaker":"Tom Raftery","startTime":1934.737,"endTime":1936.627,"body":"you on the podcast today."},{"speaker":"Ditte Lysgaard Vind","startTime":1937.712,"endTime":1939.872,"body":"Thank you so much"},{"speaker":"Ditte Lysgaard Vind","startTime":1937.712,"endTime":1939.872,"body":"for having me and for the conversation."},{"speaker":"Tom Raftery","startTime":1941.472,"endTime":1943.342,"body":"Okay, we've"},{"speaker":"Tom Raftery","startTime":1941.472,"endTime":1943.342,"body":"come to the end of the show."},{"speaker":"Tom Raftery","startTime":1944.0620000000001,"endTime":1945.172,"body":"Thanks everyone for listening."},{"speaker":"Tom Raftery","startTime":1946.0320000000002,"endTime":1950.182,"body":"If you'd like to know more about the"},{"speaker":"Tom Raftery","startTime":1946.0320000000002,"endTime":1950.182,"body":"Climate Confident podcast, feel free to"},{"speaker":"Tom Raftery","startTime":1950.192,"endTime":1954.102,"body":"drop me an email to tomraftery at outlook."},{"speaker":"Tom Raftery","startTime":1954.352,"endTime":1957.832,"body":"com or message me on LinkedIn or Twitter."},{"speaker":"Tom Raftery","startTime":1958.402,"endTime":1962.142,"body":"If you like the show, please don't"},{"speaker":"Tom Raftery","startTime":1958.402,"endTime":1962.142,"body":"forget to click follow on it in your"},{"speaker":"Tom Raftery","startTime":1962.162,"endTime":1966.642,"body":"podcast application of choice to get new"},{"speaker":"Tom Raftery","startTime":1962.162,"endTime":1966.642,"body":"episodes as soon as they're published."},{"speaker":"Tom Raftery","startTime":1967.2720000000002,"endTime":1970.232,"body":"Also, please don't forget to"},{"speaker":"Tom Raftery","startTime":1967.2720000000002,"endTime":1970.232,"body":"rate and review the podcast."},{"speaker":"Tom Raftery","startTime":1970.432,"endTime":1972.962,"body":"It really does help new"},{"speaker":"Tom Raftery","startTime":1970.432,"endTime":1972.962,"body":"people to find the show."},{"speaker":"Tom Raftery","startTime":1974.0520000000001,"endTime":1974.502,"body":"Thanks."},{"speaker":"Tom Raftery","startTime":1975.172,"endTime":1976.092,"body":"Catch you all next time."}]}