{"version":"1.0.0","segments":[{"speaker":"Joe Mulligan","startTime":2.97,"endTime":5.1,"body":"I'm really happy."},{"speaker":"Joe Mulligan","startTime":2.97,"endTime":5.1,"body":"I'm one of several speakers."},{"speaker":"Joe Mulligan","startTime":5.1,"endTime":7.77,"body":"I've got some brilliant people"},{"speaker":"Joe Mulligan","startTime":5.1,"endTime":7.77,"body":"coming on to the webinar to"},{"speaker":"Joe Mulligan","startTime":7.77,"endTime":11.94,"body":"support me. And we have a"},{"speaker":"Joe Mulligan","startTime":7.77,"endTime":11.94,"body":"starting plan of how do you"},{"speaker":"Joe Mulligan","startTime":11.94,"endTime":16.47,"body":"actually tackle this and make a"},{"speaker":"Joe Mulligan","startTime":11.94,"endTime":16.47,"body":"ton of money and be regulatory"},{"speaker":"Joe Mulligan","startTime":16.47,"endTime":19.32,"body":"compliant and be a thought"},{"speaker":"Joe Mulligan","startTime":16.47,"endTime":19.32,"body":"leader in your industry."},{"speaker":"Tom Raftery","startTime":21.24,"endTime":23.67,"body":"Good morning, good"},{"speaker":"Tom Raftery","startTime":21.24,"endTime":23.67,"body":"afternoon, or good evening"},{"speaker":"Tom Raftery","startTime":23.67,"endTime":26.91,"body":"wherever you are in the world."},{"speaker":"Tom Raftery","startTime":23.67,"endTime":26.91,"body":"This is the digital supply chain"},{"speaker":"Tom Raftery","startTime":26.91,"endTime":30.51,"body":"podcast, the number one podcast"},{"speaker":"Tom Raftery","startTime":26.91,"endTime":30.51,"body":"focusing on the digitization of"},{"speaker":"Tom Raftery","startTime":30.51,"endTime":34.53,"body":"supply chain. And I'm your host,"},{"speaker":"Tom Raftery","startTime":30.51,"endTime":34.53,"body":"global Vice President at SAP."},{"speaker":"Tom Raftery","startTime":34.89,"endTime":40.71,"body":"Tom Raftery. Hi, everyone."},{"speaker":"Tom Raftery","startTime":34.89,"endTime":40.71,"body":"Welcome to the first joint"},{"speaker":"Tom Raftery","startTime":40.71,"endTime":46.23,"body":"podcast of the digital supply"},{"speaker":"Tom Raftery","startTime":40.71,"endTime":46.23,"body":"chain and climate 21 podcasts. I"},{"speaker":"Tom Raftery","startTime":46.23,"endTime":49.71,"body":"run both podcasts if you are"},{"speaker":"Tom Raftery","startTime":46.23,"endTime":49.71,"body":"used to listening to the digital"},{"speaker":"Tom Raftery","startTime":49.71,"endTime":53.37,"body":"supply chain podcast. Welcome to"},{"speaker":"Tom Raftery","startTime":49.71,"endTime":53.37,"body":"the climate 21 podcast. And if"},{"speaker":"Tom Raftery","startTime":53.37,"endTime":56.04,"body":"you're used to listening to the"},{"speaker":"Tom Raftery","startTime":53.37,"endTime":56.04,"body":"climate 21 podcast, welcome to"},{"speaker":"Tom Raftery","startTime":56.04,"endTime":60.09,"body":"the digital supply chain"},{"speaker":"Tom Raftery","startTime":56.04,"endTime":60.09,"body":"podcast. So you'll see why I'm"},{"speaker":"Tom Raftery","startTime":60.09,"endTime":63.57,"body":"publishing this as a joint"},{"speaker":"Tom Raftery","startTime":60.09,"endTime":63.57,"body":"podcast shortly. My name is Tom"},{"speaker":"Tom Raftery","startTime":63.57,"endTime":67.86,"body":"Raftery with SAP and Whitney on"},{"speaker":"Tom Raftery","startTime":63.57,"endTime":67.86,"body":"the podcast. Today, I have my"},{"speaker":"Tom Raftery","startTime":67.86,"endTime":70.98,"body":"special guest, Joe. Joe, would"},{"speaker":"Tom Raftery","startTime":67.86,"endTime":70.98,"body":"you like to introduce yourself?"},{"speaker":"Joe Mulligan","startTime":71.89,"endTime":74.32,"body":"Tom, first of all,"},{"speaker":"Joe Mulligan","startTime":71.89,"endTime":74.32,"body":"thanks for having me. Great to"},{"speaker":"Joe Mulligan","startTime":74.32,"endTime":77.92,"body":"be on your podcast and listening"},{"speaker":"Joe Mulligan","startTime":74.32,"endTime":77.92,"body":"to it. I'm Joe Mulligan, digital"},{"speaker":"Joe Mulligan","startTime":77.92,"endTime":83.17,"body":"supply chain specialist with SAP"},{"speaker":"Joe Mulligan","startTime":77.92,"endTime":83.17,"body":"in the West Coast and focusing"},{"speaker":"Joe Mulligan","startTime":83.17,"endTime":85.51,"body":"on supply chain and"},{"speaker":"Joe Mulligan","startTime":83.17,"endTime":85.51,"body":"sustainability. Thanks for"},{"speaker":"Joe Mulligan","startTime":85.51,"endTime":86.5,"body":"having me. Sure."},{"speaker":"Tom Raftery","startTime":86.55,"endTime":89.79,"body":"Now, can you"},{"speaker":"Tom Raftery","startTime":86.55,"endTime":89.79,"body":"explain to people who are"},{"speaker":"Tom Raftery","startTime":89.79,"endTime":94.98,"body":"listening? Why this is a joint"},{"speaker":"Tom Raftery","startTime":89.79,"endTime":94.98,"body":"climate and supply chain"},{"speaker":"Tom Raftery","startTime":95.04,"endTime":95.88,"body":"podcast?"},{"speaker":"Joe Mulligan","startTime":96.93,"endTime":99.33,"body":"Yeah, there's a"},{"speaker":"Joe Mulligan","startTime":96.93,"endTime":99.33,"body":"great intersection between"},{"speaker":"Joe Mulligan","startTime":99.33,"endTime":103.5,"body":"supply chain and climate. And a"},{"speaker":"Joe Mulligan","startTime":99.33,"endTime":103.5,"body":"lot of what is done in supply"},{"speaker":"Joe Mulligan","startTime":103.5,"endTime":107.07,"body":"chain is about manufacturing"},{"speaker":"Joe Mulligan","startTime":103.5,"endTime":107.07,"body":"products, designing products and"},{"speaker":"Joe Mulligan","startTime":107.07,"endTime":111.18,"body":"getting them out to market. So"},{"speaker":"Joe Mulligan","startTime":107.07,"endTime":111.18,"body":"the overlap is just enormous"},{"speaker":"Joe Mulligan","startTime":111.18,"endTime":111.6,"body":"Tom."},{"speaker":"Tom Raftery","startTime":112.229,"endTime":116.699,"body":"In fact, I spoke to"},{"speaker":"Tom Raftery","startTime":112.229,"endTime":116.699,"body":"Ken pucker recently, he's the"},{"speaker":"Tom Raftery","startTime":116.699,"endTime":121.589,"body":"former CEO of Timberland. And he"},{"speaker":"Tom Raftery","startTime":116.699,"endTime":121.589,"body":"was saying that back in the"},{"speaker":"Tom Raftery","startTime":121.589,"endTime":126.329,"body":"early 2000s, when they were just"},{"speaker":"Tom Raftery","startTime":121.589,"endTime":126.329,"body":"starting to measure and report"},{"speaker":"Tom Raftery","startTime":126.389,"endTime":128.939,"body":"their emissions. So they were"},{"speaker":"Tom Raftery","startTime":126.389,"endTime":128.939,"body":"one of the very first companies"},{"speaker":"Tom Raftery","startTime":128.939,"endTime":134.039,"body":"to do it. He said that they were"},{"speaker":"Tom Raftery","startTime":128.939,"endTime":134.039,"body":"dropping their emissions 15% per"},{"speaker":"Tom Raftery","startTime":134.039,"endTime":137.699,"body":"year, but they could only report"},{"speaker":"Tom Raftery","startTime":134.039,"endTime":137.699,"body":"on their scope one and scope two"},{"speaker":"Tom Raftery","startTime":137.699,"endTime":140.909,"body":"emissions, there was no way for"},{"speaker":"Tom Raftery","startTime":137.699,"endTime":140.909,"body":"them to calculate their scope"},{"speaker":"Tom Raftery","startTime":140.909,"endTime":142.889,"body":"three emissions, but they"},{"speaker":"Tom Raftery","startTime":140.909,"endTime":142.889,"body":"figured their scope three"},{"speaker":"Tom Raftery","startTime":142.889,"endTime":149.969,"body":"emissions was about 95% of the"},{"speaker":"Tom Raftery","startTime":142.889,"endTime":149.969,"body":"emissions. So it, you know, that"},{"speaker":"Tom Raftery","startTime":149.969,"endTime":154.619,"body":"right there tells you the"},{"speaker":"Tom Raftery","startTime":149.969,"endTime":154.619,"body":"importance of supply chain in"},{"speaker":"Tom Raftery","startTime":154.619,"endTime":157.259,"body":"the climate in the whole climate"},{"speaker":"Tom Raftery","startTime":154.619,"endTime":157.259,"body":"story, correct?"},{"speaker":"Joe Mulligan","startTime":158.19,"endTime":160.26,"body":"Yeah, McCain?"},{"speaker":"Joe Mulligan","startTime":158.19,"endTime":160.26,"body":"Well, to that point, McKenzie"},{"speaker":"Joe Mulligan","startTime":160.26,"endTime":163.2,"body":"just came out with a note that,"},{"speaker":"Joe Mulligan","startTime":160.26,"endTime":163.2,"body":"you know, you go after scope,"},{"speaker":"Joe Mulligan","startTime":163.2,"endTime":169.89,"body":"one, you know, creating carbon"},{"speaker":"Joe Mulligan","startTime":163.2,"endTime":169.89,"body":"and, and scope to, you know, the"},{"speaker":"Joe Mulligan","startTime":169.98,"endTime":174.96,"body":"support to create it. It's only"},{"speaker":"Joe Mulligan","startTime":169.98,"endTime":174.96,"body":"half McKinsey's know, you know,"},{"speaker":"Joe Mulligan","startTime":174.96,"endTime":177.87,"body":"his estimate of approximately"},{"speaker":"Joe Mulligan","startTime":174.96,"endTime":177.87,"body":"half and a lot of it's wrapped"},{"speaker":"Joe Mulligan","startTime":177.87,"endTime":180.84,"body":"up in the products that we use"},{"speaker":"Joe Mulligan","startTime":177.87,"endTime":180.84,"body":"that we love every day, you"},{"speaker":"Joe Mulligan","startTime":180.84,"endTime":184.71,"body":"know, the laptops, I'm using the"},{"speaker":"Joe Mulligan","startTime":180.84,"endTime":184.71,"body":"phones, and the chemicals that"},{"speaker":"Joe Mulligan","startTime":184.71,"endTime":189.24,"body":"go in and the manufacturing, the"},{"speaker":"Joe Mulligan","startTime":184.71,"endTime":189.24,"body":"transport the logistics. And so"},{"speaker":"Joe Mulligan","startTime":189.24,"endTime":192.6,"body":"yeah, ignoring that, Tom, he"},{"speaker":"Joe Mulligan","startTime":189.24,"endTime":192.6,"body":"just can't You can't do it."},{"speaker":"Tom Raftery","startTime":192.809,"endTime":197.429,"body":"Yeah. So talk to me"},{"speaker":"Tom Raftery","startTime":192.809,"endTime":197.429,"body":"about some of the issues that"},{"speaker":"Tom Raftery","startTime":197.429,"endTime":201.059,"body":"are out there for organizations"},{"speaker":"Tom Raftery","startTime":197.429,"endTime":201.059,"body":"who want to get into this kind"},{"speaker":"Tom Raftery","startTime":201.059,"endTime":201.539,"body":"of area."},{"speaker":"Joe Mulligan","startTime":202.92,"endTime":206.1,"body":"Yeah, so a great"},{"speaker":"Joe Mulligan","startTime":202.92,"endTime":206.1,"body":"question, Tom. You know, it's a"},{"speaker":"Joe Mulligan","startTime":206.1,"endTime":209.76,"body":"it's a topic in almost every"},{"speaker":"Joe Mulligan","startTime":206.1,"endTime":209.76,"body":"meeting I get into now I cover,"},{"speaker":"Joe Mulligan","startTime":209.79,"endTime":212.19,"body":"you know, supply chain, product"},{"speaker":"Joe Mulligan","startTime":209.79,"endTime":212.19,"body":"lifecycle management,"},{"speaker":"Joe Mulligan","startTime":212.19,"endTime":217.11,"body":"manufacturing, it comes up. And"},{"speaker":"Joe Mulligan","startTime":212.19,"endTime":217.11,"body":"it's a, it's a shift from two"},{"speaker":"Joe Mulligan","startTime":217.11,"endTime":221.88,"body":"years ago, two years ago, people"},{"speaker":"Joe Mulligan","startTime":217.11,"endTime":221.88,"body":"that cared more passionately"},{"speaker":"Joe Mulligan","startTime":221.88,"endTime":226.41,"body":"about it would bring it up. But"},{"speaker":"Joe Mulligan","startTime":221.88,"endTime":226.41,"body":"now it's mainstream. The tops,"},{"speaker":"Joe Mulligan","startTime":226.5,"endTime":230.34,"body":"all of my top customers have top"},{"speaker":"Joe Mulligan","startTime":226.5,"endTime":230.34,"body":"level down initiatives from"},{"speaker":"Joe Mulligan","startTime":230.34,"endTime":233.55,"body":"their shareholders and their"},{"speaker":"Joe Mulligan","startTime":230.34,"endTime":233.55,"body":"CEOs, and are in like, what are"},{"speaker":"Joe Mulligan","startTime":233.55,"endTime":236.82,"body":"you going to do about it? And I"},{"speaker":"Joe Mulligan","startTime":233.55,"endTime":236.82,"body":"think, I think the big design"},{"speaker":"Joe Mulligan","startTime":236.82,"endTime":239.7,"body":"Geist of the moment is people,"},{"speaker":"Joe Mulligan","startTime":236.82,"endTime":239.7,"body":"it's they're so confused, Tom,"},{"speaker":"Joe Mulligan","startTime":240.15,"endTime":244.59,"body":"there's sustainability is such a"},{"speaker":"Joe Mulligan","startTime":240.15,"endTime":244.59,"body":"huge topic, that and then and"},{"speaker":"Joe Mulligan","startTime":244.59,"endTime":248.01,"body":"then people are talking about"},{"speaker":"Joe Mulligan","startTime":244.59,"endTime":248.01,"body":"plastics, and, you know,"},{"speaker":"Joe Mulligan","startTime":248.01,"endTime":252.09,"body":"sustainable workforce, things."},{"speaker":"Joe Mulligan","startTime":248.01,"endTime":252.09,"body":"And the topic is just an, you"},{"speaker":"Joe Mulligan","startTime":252.09,"endTime":255.9,"body":"know, equality in the workforce,"},{"speaker":"Joe Mulligan","startTime":252.09,"endTime":255.9,"body":"and then emissions management,"},{"speaker":"Joe Mulligan","startTime":256.14,"endTime":259.62,"body":"and people are just confused."},{"speaker":"Joe Mulligan","startTime":256.14,"endTime":259.62,"body":"And I think it's like they're,"},{"speaker":"Joe Mulligan","startTime":259.68,"endTime":262.92,"body":"they're just stuck for what can"},{"speaker":"Joe Mulligan","startTime":259.68,"endTime":262.92,"body":"I pause? How do I tackle this,"},{"speaker":"Joe Mulligan","startTime":262.92,"endTime":268.17,"body":"this 800 pound? You know, Beast?"},{"speaker":"Joe Mulligan","startTime":262.92,"endTime":268.17,"body":"That's the big topic. I see."},{"speaker":"Tom Raftery","startTime":268.379,"endTime":271.859,"body":"And how do you"},{"speaker":"Tom Raftery","startTime":268.379,"endTime":271.859,"body":"tackle that? 800 pound beast?"},{"speaker":"Joe Mulligan","startTime":272.49,"endTime":275.13,"body":"Yeah, what that's"},{"speaker":"Joe Mulligan","startTime":272.49,"endTime":275.13,"body":"actually the we have four main"},{"speaker":"Joe Mulligan","startTime":275.13,"endTime":278.4,"body":"takeaways in the pot in the"},{"speaker":"Joe Mulligan","startTime":275.13,"endTime":278.4,"body":"webinar that we have coming up."},{"speaker":"Joe Mulligan","startTime":278.79,"endTime":283.74,"body":"And the first one is you got to"},{"speaker":"Joe Mulligan","startTime":278.79,"endTime":283.74,"body":"focus. Okay, so this, this, this"},{"speaker":"Joe Mulligan","startTime":283.74,"endTime":286.98,"body":"webinar is focused specifically"},{"speaker":"Joe Mulligan","startTime":283.74,"endTime":286.98,"body":"on high tech electronics"},{"speaker":"Joe Mulligan","startTime":286.98,"endTime":288.6,"body":"account. And so"},{"speaker":"Tom Raftery","startTime":288.629,"endTime":290.579,"body":"before we go any"},{"speaker":"Tom Raftery","startTime":288.629,"endTime":290.579,"body":"further do it because I should"},{"speaker":"Tom Raftery","startTime":290.579,"endTime":293.879,"body":"have mentioned the webinar"},{"speaker":"Tom Raftery","startTime":290.579,"endTime":293.879,"body":"earlier on so we have a webinar"},{"speaker":"Tom Raftery","startTime":293.879,"endTime":298.829,"body":"coming up. It is What's the date"},{"speaker":"Tom Raftery","startTime":293.879,"endTime":298.829,"body":"of the webinar again, September"},{"speaker":"Tom Raftery","startTime":298.829,"endTime":302.339,"body":"22, September, two Second, thank"},{"speaker":"Tom Raftery","startTime":298.829,"endTime":302.339,"body":"you. So for people who are"},{"speaker":"Tom Raftery","startTime":302.339,"endTime":304.739,"body":"interested, there'll be a link"},{"speaker":"Tom Raftery","startTime":302.339,"endTime":304.739,"body":"in the show notes to this"},{"speaker":"Tom Raftery","startTime":304.739,"endTime":307.439,"body":"webinar. And at this webinar,"},{"speaker":"Tom Raftery","startTime":304.739,"endTime":307.439,"body":"Joe, you're going to be talking"},{"speaker":"Tom Raftery","startTime":307.469,"endTime":310.199,"body":"and sorry, I interrupted you"},{"speaker":"Tom Raftery","startTime":307.469,"endTime":310.199,"body":"there go back to the four"},{"speaker":"Tom Raftery","startTime":310.199,"endTime":311.309,"body":"principles you're talking about."},{"speaker":"Joe Mulligan","startTime":311.879,"endTime":314.429,"body":"Yeah. Well, so how"},{"speaker":"Joe Mulligan","startTime":311.879,"endTime":314.429,"body":"do you how do you, how do you?"},{"speaker":"Joe Mulligan","startTime":315.149,"endTime":318.959,"body":"How do you focus? How do you"},{"speaker":"Joe Mulligan","startTime":315.149,"endTime":318.959,"body":"focus? So we're going to be"},{"speaker":"Joe Mulligan","startTime":318.959,"endTime":322.409,"body":"presenting a, there's a great"},{"speaker":"Joe Mulligan","startTime":318.959,"endTime":322.409,"body":"group called the sustainability"},{"speaker":"Joe Mulligan","startTime":322.409,"endTime":326.099,"body":"accounting standards boards,"},{"speaker":"Joe Mulligan","startTime":322.409,"endTime":326.099,"body":"says B, and we're going to be"},{"speaker":"Joe Mulligan","startTime":326.189,"endTime":330.449,"body":"sharing SAS B's materiality map."},{"speaker":"Joe Mulligan","startTime":326.189,"endTime":330.449,"body":"SAS B is a group of"},{"speaker":"Joe Mulligan","startTime":330.449,"endTime":333.929,"body":"professionals all around the"},{"speaker":"Joe Mulligan","startTime":330.449,"endTime":333.929,"body":"world, from leading companies,"},{"speaker":"Joe Mulligan","startTime":334.229,"endTime":337.229,"body":"and they've looked at 77"},{"speaker":"Joe Mulligan","startTime":334.229,"endTime":337.229,"body":"industries, including the high"},{"speaker":"Joe Mulligan","startTime":337.229,"endTime":340.739,"body":"tech, you know, industry, and"},{"speaker":"Joe Mulligan","startTime":337.229,"endTime":340.739,"body":"they have a material reality map"},{"speaker":"Joe Mulligan","startTime":340.769,"endTime":343.799,"body":"that's out on their website that"},{"speaker":"Joe Mulligan","startTime":340.769,"endTime":343.799,"body":"says, hey, here's the things"},{"speaker":"Joe Mulligan","startTime":343.799,"endTime":346.949,"body":"that are materially important to"},{"speaker":"Joe Mulligan","startTime":343.799,"endTime":346.949,"body":"you, as a financial person to"},{"speaker":"Joe Mulligan","startTime":346.949,"endTime":350.459,"body":"consider the costs of carbon,"},{"speaker":"Joe Mulligan","startTime":346.949,"endTime":350.459,"body":"and the impact on your"},{"speaker":"Joe Mulligan","startTime":350.459,"endTime":353.849,"body":"organization, that materiality"},{"speaker":"Joe Mulligan","startTime":350.459,"endTime":353.849,"body":"map, Tom, it's like a pirate's"},{"speaker":"Joe Mulligan","startTime":353.849,"endTime":358.049,"body":"treasure map. So what are the"},{"speaker":"Joe Mulligan","startTime":353.849,"endTime":358.049,"body":"top 10 or 12 items I should"},{"speaker":"Joe Mulligan","startTime":358.049,"endTime":361.739,"body":"focus on? And we're actually"},{"speaker":"Joe Mulligan","startTime":358.049,"endTime":361.739,"body":"taking that, that map and we're"},{"speaker":"Joe Mulligan","startTime":361.739,"endTime":365.849,"body":"going to focus on just three of"},{"speaker":"Joe Mulligan","startTime":361.739,"endTime":365.849,"body":"those 10 or so issues on our"},{"speaker":"Joe Mulligan","startTime":365.849,"endTime":366.509,"body":"webcast?"},{"speaker":"Tom Raftery","startTime":366.779,"endTime":368.879,"body":"And what three are"},{"speaker":"Tom Raftery","startTime":366.779,"endTime":368.879,"body":"you focusing on?"},{"speaker":"Joe Mulligan","startTime":369.389,"endTime":371.339,"body":"The main one,"},{"speaker":"Joe Mulligan","startTime":369.389,"endTime":371.339,"body":"emissions management,"},{"speaker":"Joe Mulligan","startTime":371.819,"endTime":375.809,"body":"transportation, and supply"},{"speaker":"Joe Mulligan","startTime":371.819,"endTime":375.809,"body":"chain, and product lifecycle"},{"speaker":"Joe Mulligan","startTime":375.839,"endTime":378.869,"body":"follow the product. So track"},{"speaker":"Joe Mulligan","startTime":375.839,"endTime":378.869,"body":"track your overall emissions of"},{"speaker":"Joe Mulligan","startTime":378.869,"endTime":382.949,"body":"greenhouse gases, track track,"},{"speaker":"Joe Mulligan","startTime":378.869,"endTime":382.949,"body":"how they go into your products,"},{"speaker":"Joe Mulligan","startTime":383.009,"endTime":386.939,"body":"and, and, and the impact the"},{"speaker":"Joe Mulligan","startTime":383.009,"endTime":386.939,"body":"chemical bomb, all the way"},{"speaker":"Joe Mulligan","startTime":386.939,"endTime":389.819,"body":"through how it gets"},{"speaker":"Joe Mulligan","startTime":386.939,"endTime":389.819,"body":"manufactured? All the way to how"},{"speaker":"Joe Mulligan","startTime":389.819,"endTime":393.839,"body":"it gets retired. And then and"},{"speaker":"Joe Mulligan","startTime":389.819,"endTime":393.839,"body":"then. And then supply chain,"},{"speaker":"Joe Mulligan","startTime":394.139,"endTime":398.249,"body":"transportation and logistics,"},{"speaker":"Joe Mulligan","startTime":394.139,"endTime":398.249,"body":"reverse logistics. Those are the"},{"speaker":"Joe Mulligan","startTime":398.249,"endTime":399.629,"body":"three main focuses."},{"speaker":"Tom Raftery","startTime":399.839,"endTime":400.859,"body":"And why those"},{"speaker":"Tom Raftery","startTime":399.839,"endTime":400.859,"body":"three?"},{"speaker":"Joe Mulligan","startTime":402.029,"endTime":404.699,"body":"Well, it's, it's,"},{"speaker":"Joe Mulligan","startTime":402.029,"endTime":404.699,"body":"well, it's actually the second"},{"speaker":"Joe Mulligan","startTime":404.699,"endTime":408.329,"body":"point. And so now, now I have 10"},{"speaker":"Joe Mulligan","startTime":404.699,"endTime":408.329,"body":"or 12 items from the materiality"},{"speaker":"Joe Mulligan","startTime":408.329,"endTime":411.989,"body":"map, which ones don't go after."},{"speaker":"Joe Mulligan","startTime":408.329,"endTime":411.989,"body":"And I read something that was I"},{"speaker":"Joe Mulligan","startTime":411.989,"endTime":417.599,"body":"just loved and it's the climate"},{"speaker":"Joe Mulligan","startTime":411.989,"endTime":417.599,"body":"doesn't care what ton of carbon"},{"speaker":"Joe Mulligan","startTime":417.599,"endTime":420.179,"body":"you take out of it, right? It's"},{"speaker":"Joe Mulligan","startTime":417.599,"endTime":420.179,"body":"just, it's, it's a chemical,"},{"speaker":"Joe Mulligan","startTime":420.179,"endTime":423.089,"body":"right? So at the end of the day,"},{"speaker":"Joe Mulligan","startTime":420.179,"endTime":423.089,"body":"it's it's out there, you know,"},{"speaker":"Joe Mulligan","startTime":423.089,"endTime":425.729,"body":"carbons, the biggest one"},{"speaker":"Joe Mulligan","startTime":423.089,"endTime":425.729,"body":"methane, you know, very"},{"speaker":"Joe Mulligan","startTime":425.729,"endTime":430.409,"body":"volatile, secondary one, that's"},{"speaker":"Joe Mulligan","startTime":425.729,"endTime":430.409,"body":"actually very profitable. And so"},{"speaker":"Joe Mulligan","startTime":430.439,"endTime":432.929,"body":"if I'm going to take a ton of"},{"speaker":"Joe Mulligan","startTime":430.439,"endTime":432.929,"body":"carbon out, the climate doesn't"},{"speaker":"Joe Mulligan","startTime":432.929,"endTime":436.199,"body":"care which tonne of carbon you"},{"speaker":"Joe Mulligan","startTime":432.929,"endTime":436.199,"body":"take out. So McKinsey did a"},{"speaker":"Joe Mulligan","startTime":436.229,"endTime":441.719,"body":"landmark study in 2011. And"},{"speaker":"Joe Mulligan","startTime":436.229,"endTime":441.719,"body":"we're going to talk about that."},{"speaker":"Joe Mulligan","startTime":441.989,"endTime":446.609,"body":"And they came up with basically,"},{"speaker":"Joe Mulligan","startTime":441.989,"endTime":446.609,"body":"how do you rank the amount of"},{"speaker":"Joe Mulligan","startTime":446.609,"endTime":449.039,"body":"carbon you're going to take out?"},{"speaker":"Joe Mulligan","startTime":446.609,"endTime":449.039,"body":"And how do you how do you look"},{"speaker":"Joe Mulligan","startTime":449.039,"endTime":453.149,"body":"at the carbon projects that I"},{"speaker":"Joe Mulligan","startTime":449.039,"endTime":453.149,"body":"can take out, and McKinsey calls"},{"speaker":"Joe Mulligan","startTime":453.149,"endTime":457.049,"body":"it the marginal abatement cost"},{"speaker":"Joe Mulligan","startTime":453.149,"endTime":457.049,"body":"curve. And so you're familiar"},{"speaker":"Joe Mulligan","startTime":457.049,"endTime":460.199,"body":"with margin, right profitability"},{"speaker":"Joe Mulligan","startTime":457.049,"endTime":460.199,"body":"go after the most profitable"},{"speaker":"Joe Mulligan","startTime":460.199,"endTime":464.969,"body":"items first. And McKinsey across"},{"speaker":"Joe Mulligan","startTime":460.199,"endTime":464.969,"body":"10 Industries, basically come up"},{"speaker":"Joe Mulligan","startTime":464.969,"endTime":467.729,"body":"with a ranking and said, here's"},{"speaker":"Joe Mulligan","startTime":464.969,"endTime":467.729,"body":"the ones, here's the places you"},{"speaker":"Joe Mulligan","startTime":467.729,"endTime":472.439,"body":"can take carbon out and make"},{"speaker":"Joe Mulligan","startTime":467.729,"endTime":472.439,"body":"make money for your company. So"},{"speaker":"Joe Mulligan","startTime":472.439,"endTime":476.549,"body":"the triple bottom line, let's"},{"speaker":"Joe Mulligan","startTime":472.439,"endTime":476.549,"body":"let's let's abate carbon impact,"},{"speaker":"Joe Mulligan","startTime":476.909,"endTime":481.259,"body":"and go after the most profitable"},{"speaker":"Joe Mulligan","startTime":476.909,"endTime":481.259,"body":"projects first, which doesn't,"},{"speaker":"Joe Mulligan","startTime":481.289,"endTime":483.599,"body":"you know, relieve of us going"},{"speaker":"Joe Mulligan","startTime":481.289,"endTime":483.599,"body":"after the projects that will"},{"speaker":"Joe Mulligan","startTime":483.599,"endTime":487.679,"body":"cost, you know, society, money,"},{"speaker":"Joe Mulligan","startTime":483.599,"endTime":487.679,"body":"but let's just do it in a"},{"speaker":"Joe Mulligan","startTime":487.679,"endTime":491.309,"body":"logical fashion. And I think"},{"speaker":"Joe Mulligan","startTime":487.679,"endTime":491.309,"body":"that if you put those two"},{"speaker":"Joe Mulligan","startTime":491.309,"endTime":494.609,"body":"together, here's the top areas"},{"speaker":"Joe Mulligan","startTime":491.309,"endTime":494.609,"body":"as a high tech company I have to"},{"speaker":"Joe Mulligan","startTime":494.609,"endTime":498.209,"body":"work on. And here's a"},{"speaker":"Joe Mulligan","startTime":494.609,"endTime":498.209,"body":"methodology to rank them and go"},{"speaker":"Joe Mulligan","startTime":498.209,"endTime":502.319,"body":"after the ones that that enable"},{"speaker":"Joe Mulligan","startTime":498.209,"endTime":502.319,"body":"me to go out and profitably a"},{"speaker":"Joe Mulligan","startTime":502.319,"endTime":505.499,"body":"beat carbon. That's a great"},{"speaker":"Joe Mulligan","startTime":502.319,"endTime":505.499,"body":"start. That's just a great"},{"speaker":"Joe Mulligan","startTime":505.499,"endTime":506.729,"body":"start. So,"},{"speaker":"Tom Raftery","startTime":507.209,"endTime":509.879,"body":"I mean, most people"},{"speaker":"Tom Raftery","startTime":507.209,"endTime":509.879,"body":"when they think of getting"},{"speaker":"Tom Raftery","startTime":509.879,"endTime":514.169,"body":"carbon out of their systems, you"},{"speaker":"Tom Raftery","startTime":509.879,"endTime":514.169,"body":"know, it sounds like something"},{"speaker":"Tom Raftery","startTime":514.169,"endTime":516.329,"body":"that's going to cost money. But"},{"speaker":"Tom Raftery","startTime":514.169,"endTime":516.329,"body":"you're saying that there are"},{"speaker":"Tom Raftery","startTime":516.329,"endTime":519.929,"body":"actually projects you could go"},{"speaker":"Tom Raftery","startTime":516.329,"endTime":519.929,"body":"after in your own organization,"},{"speaker":"Tom Raftery","startTime":520.169,"endTime":522.929,"body":"where you're reducing your"},{"speaker":"Tom Raftery","startTime":520.169,"endTime":522.929,"body":"emissions and increasing your"},{"speaker":"Tom Raftery","startTime":522.929,"endTime":526.589,"body":"profits in the same goal is"},{"speaker":"Tom Raftery","startTime":522.929,"endTime":526.589,"body":"there? Could you give a couple"},{"speaker":"Tom Raftery","startTime":526.589,"endTime":528.359,"body":"of examples of the kinds of"},{"speaker":"Tom Raftery","startTime":526.589,"endTime":528.359,"body":"things you're talking about?"},{"speaker":"Joe Mulligan","startTime":528.57,"endTime":531.12,"body":"Yeah, absolutely."},{"speaker":"Joe Mulligan","startTime":528.57,"endTime":531.12,"body":"Not, not in the high tech"},{"speaker":"Joe Mulligan","startTime":531.12,"endTime":534.45,"body":"industry. I'm working on a super"},{"speaker":"Joe Mulligan","startTime":531.12,"endTime":534.45,"body":"major oil and gas account. And"},{"speaker":"Joe Mulligan","startTime":534.45,"endTime":537.09,"body":"they've been using the McKinsey"},{"speaker":"Joe Mulligan","startTime":534.45,"endTime":537.09,"body":"marginal abatement cost curve"},{"speaker":"Joe Mulligan","startTime":537.09,"endTime":540.81,"body":"for years, before we got engaged"},{"speaker":"Joe Mulligan","startTime":537.09,"endTime":540.81,"body":"with them, trying to pursue on"},{"speaker":"Joe Mulligan","startTime":540.81,"endTime":545.55,"body":"their own what the what the"},{"speaker":"Joe Mulligan","startTime":540.81,"endTime":545.55,"body":"pursuits are. So a great a great"},{"speaker":"Joe Mulligan","startTime":545.55,"endTime":547.95,"body":"example, in the oil and gas"},{"speaker":"Joe Mulligan","startTime":545.55,"endTime":547.95,"body":"industry is planning for"},{"speaker":"Joe Mulligan","startTime":547.95,"endTime":551.43,"body":"projects, there's a lot of"},{"speaker":"Joe Mulligan","startTime":547.95,"endTime":551.43,"body":"construction going on, and"},{"speaker":"Joe Mulligan","startTime":551.7,"endTime":555.78,"body":"improving, improving the"},{"speaker":"Joe Mulligan","startTime":551.7,"endTime":555.78,"body":"profitability of construction"},{"speaker":"Joe Mulligan","startTime":555.78,"endTime":560.19,"body":"projects. And the reuse. And"},{"speaker":"Joe Mulligan","startTime":555.78,"endTime":560.19,"body":"doing the right the first time"},{"speaker":"Joe Mulligan","startTime":560.4,"endTime":565.11,"body":"saves an enormous amount of"},{"speaker":"Joe Mulligan","startTime":560.4,"endTime":565.11,"body":"material and energy use. energy"},{"speaker":"Joe Mulligan","startTime":565.11,"endTime":569.79,"body":"use is an amazingly good proxy"},{"speaker":"Joe Mulligan","startTime":565.11,"endTime":569.79,"body":"for carbon use, right? And so if"},{"speaker":"Joe Mulligan","startTime":569.79,"endTime":573.21,"body":"you don't have good measurements"},{"speaker":"Joe Mulligan","startTime":569.79,"endTime":573.21,"body":"of carbon, actually tracking the"},{"speaker":"Joe Mulligan","startTime":573.21,"endTime":576.27,"body":"energy use that you're paying"},{"speaker":"Joe Mulligan","startTime":573.21,"endTime":576.27,"body":"for, right? Quite a bit, you're"},{"speaker":"Joe Mulligan","startTime":576.27,"endTime":579.27,"body":"getting that utility bill every"},{"speaker":"Joe Mulligan","startTime":576.27,"endTime":579.27,"body":"month. And a lot of companies"},{"speaker":"Joe Mulligan","startTime":579.27,"endTime":581.73,"body":"have pretty good Building"},{"speaker":"Joe Mulligan","startTime":579.27,"endTime":581.73,"body":"Information Management Systems"},{"speaker":"Joe Mulligan","startTime":581.73,"endTime":586.11,"body":"with that. So we that that's a"},{"speaker":"Joe Mulligan","startTime":581.73,"endTime":586.11,"body":"great example. Another one is,"},{"speaker":"Joe Mulligan","startTime":586.11,"endTime":590.31,"body":"you know, methane leaks leaks."},{"speaker":"Joe Mulligan","startTime":586.11,"endTime":590.31,"body":"So you've a methane leak in a"},{"speaker":"Joe Mulligan","startTime":590.31,"endTime":595.08,"body":"pipeline. We have solutions that"},{"speaker":"Joe Mulligan","startTime":590.31,"endTime":595.08,"body":"can track exactly where that"},{"speaker":"Joe Mulligan","startTime":595.08,"endTime":599.16,"body":"leak is to the foot. Send a"},{"speaker":"Joe Mulligan","startTime":595.08,"endTime":599.16,"body":"maintenance tech who's who's"},{"speaker":"Joe Mulligan","startTime":599.25,"endTime":602.82,"body":"certified With the right part at"},{"speaker":"Joe Mulligan","startTime":599.25,"endTime":602.82,"body":"the right time, the right party,"},{"speaker":"Joe Mulligan","startTime":603.15,"endTime":606.51,"body":"get the methane leak stopped,"},{"speaker":"Joe Mulligan","startTime":603.15,"endTime":606.51,"body":"save that valuable gas. So you"},{"speaker":"Joe Mulligan","startTime":606.51,"endTime":610.41,"body":"can go sell it and take out a"},{"speaker":"Joe Mulligan","startTime":606.51,"endTime":610.41,"body":"greenhouse gas as at times more"},{"speaker":"Joe Mulligan","startTime":610.41,"endTime":615.15,"body":"volatile than carbon, for the"},{"speaker":"Joe Mulligan","startTime":610.41,"endTime":615.15,"body":"missions, that that's like not"},{"speaker":"Joe Mulligan","startTime":615.15,"endTime":618.6,"body":"pie in the sky. I'm not like"},{"speaker":"Joe Mulligan","startTime":615.15,"endTime":618.6,"body":"recreating my products. This is"},{"speaker":"Joe Mulligan","startTime":618.6,"endTime":622.47,"body":"a project Tom that like you"},{"speaker":"Joe Mulligan","startTime":618.6,"endTime":622.47,"body":"could launch today and have"},{"speaker":"Joe Mulligan","startTime":622.5,"endTime":627.06,"body":"immediate ROI really quickly and"},{"speaker":"Joe Mulligan","startTime":622.5,"endTime":627.06,"body":"take out massive. So it's, it"},{"speaker":"Joe Mulligan","startTime":627.06,"endTime":630.9,"body":"actually gets to the third thing"},{"speaker":"Joe Mulligan","startTime":627.06,"endTime":630.9,"body":"is the power of and, and I'm"},{"speaker":"Joe Mulligan","startTime":630.9,"endTime":634.53,"body":"stealing this from the bank of"},{"speaker":"Joe Mulligan","startTime":630.9,"endTime":634.53,"body":"america CEO. And but it's it's"},{"speaker":"Joe Mulligan","startTime":634.53,"endTime":639.48,"body":"used in a lot of areas. So I can"},{"speaker":"Joe Mulligan","startTime":634.53,"endTime":639.48,"body":"run projects and any in oil and"},{"speaker":"Joe Mulligan","startTime":639.48,"endTime":645.33,"body":"gas 40 McKenzie says 42% of the"},{"speaker":"Joe Mulligan","startTime":639.48,"endTime":645.33,"body":"projects that they've identified"},{"speaker":"Joe Mulligan","startTime":645.33,"endTime":647.85,"body":"that the current of the oil and"},{"speaker":"Joe Mulligan","startTime":645.33,"endTime":647.85,"body":"gas industry needs to abate"},{"speaker":"Joe Mulligan","startTime":647.85,"endTime":652.44,"body":"carbon 42% are profitable,"},{"speaker":"Joe Mulligan","startTime":647.85,"endTime":652.44,"body":"leaving only 58% that are going"},{"speaker":"Joe Mulligan","startTime":652.44,"endTime":655.44,"body":"to cost industry money. So let's"},{"speaker":"Joe Mulligan","startTime":652.44,"endTime":655.44,"body":"start on the ones that are"},{"speaker":"Joe Mulligan","startTime":655.44,"endTime":657.96,"body":"profitable. And yeah,"},{"speaker":"Tom Raftery","startTime":658.38,"endTime":661.08,"body":"so I mean, talk a"},{"speaker":"Tom Raftery","startTime":658.38,"endTime":661.08,"body":"little more about the power of"},{"speaker":"Tom Raftery","startTime":661.08,"endTime":663.42,"body":"and because for people who"},{"speaker":"Tom Raftery","startTime":661.08,"endTime":663.42,"body":"haven't come across the"},{"speaker":"Tom Raftery","startTime":663.42,"endTime":668.28,"body":"expression before, it might be a"},{"speaker":"Tom Raftery","startTime":663.42,"endTime":668.28,"body":"little confusing, can you, you"},{"speaker":"Tom Raftery","startTime":668.28,"endTime":670.26,"body":"know, delve a little deeper into"},{"speaker":"Tom Raftery","startTime":668.28,"endTime":670.26,"body":"that one."},{"speaker":"Joe Mulligan","startTime":670.65,"endTime":674.67,"body":"Yeah, yeah. So, so"},{"speaker":"Joe Mulligan","startTime":670.65,"endTime":674.67,"body":"Chevron, toxic Chairman worth"},{"speaker":"Joe Mulligan","startTime":674.67,"endTime":679.29,"body":"talks about, I'm going to lower"},{"speaker":"Joe Mulligan","startTime":674.67,"endTime":679.29,"body":"carbon emissions profitably. And"},{"speaker":"Joe Mulligan","startTime":679.29,"endTime":682.23,"body":"then this marginal abatement"},{"speaker":"Joe Mulligan","startTime":679.29,"endTime":682.23,"body":"cost curve talks about that bank"},{"speaker":"Joe Mulligan","startTime":682.23,"endTime":686.37,"body":"of america CEO talks about how"},{"speaker":"Joe Mulligan","startTime":682.23,"endTime":686.37,"body":"they can continue to grow"},{"speaker":"Joe Mulligan","startTime":686.37,"endTime":690.51,"body":"capitalization of their their"},{"speaker":"Joe Mulligan","startTime":686.37,"endTime":690.51,"body":"accounts and value to their"},{"speaker":"Joe Mulligan","startTime":690.51,"endTime":693.87,"body":"shareholders, and at the same"},{"speaker":"Joe Mulligan","startTime":690.51,"endTime":693.87,"body":"time, a beat the energies in the"},{"speaker":"Joe Mulligan","startTime":693.87,"endTime":697.56,"body":"carbon emissions that they have."},{"speaker":"Joe Mulligan","startTime":693.87,"endTime":697.56,"body":"And it's not an either or."},{"speaker":"Joe Mulligan","startTime":697.8,"endTime":700.89,"body":"Right, you can absolutely pursue"},{"speaker":"Joe Mulligan","startTime":697.8,"endTime":700.89,"body":"both of those, you know,"},{"speaker":"Joe Mulligan","startTime":700.89,"endTime":704.22,"body":"simultaneously. And I think the"},{"speaker":"Joe Mulligan","startTime":700.89,"endTime":704.22,"body":"trick is, how do you how do you"},{"speaker":"Joe Mulligan","startTime":704.22,"endTime":708.03,"body":"focus? How do you rank the ones"},{"speaker":"Joe Mulligan","startTime":704.22,"endTime":708.03,"body":"that are profitable, and let's"},{"speaker":"Joe Mulligan","startTime":708.03,"endTime":712.56,"body":"get projects started, right"},{"speaker":"Joe Mulligan","startTime":708.03,"endTime":712.56,"body":"around around doing both of"},{"speaker":"Joe Mulligan","startTime":712.56,"endTime":717.0,"body":"those items. And then the the"},{"speaker":"Joe Mulligan","startTime":712.56,"endTime":717.0,"body":"world's moving towards the"},{"speaker":"Joe Mulligan","startTime":717.0,"endTime":720.72,"body":"concept of a triple bottom line,"},{"speaker":"Joe Mulligan","startTime":717.0,"endTime":720.72,"body":"we've all measured profitability"},{"speaker":"Joe Mulligan","startTime":720.72,"endTime":725.1,"body":"as the first bottom line. And"},{"speaker":"Joe Mulligan","startTime":720.72,"endTime":725.1,"body":"what's coming is regulations"},{"speaker":"Joe Mulligan","startTime":725.43,"endTime":727.95,"body":"around this, a number of"},{"speaker":"Joe Mulligan","startTime":725.43,"endTime":727.95,"body":"companies have been doing this"},{"speaker":"Joe Mulligan","startTime":728.01,"endTime":730.89,"body":"on their own without"},{"speaker":"Joe Mulligan","startTime":728.01,"endTime":730.89,"body":"regulations. But it's widely"},{"speaker":"Joe Mulligan","startTime":730.89,"endTime":735.48,"body":"expected the United Nations and"},{"speaker":"Joe Mulligan","startTime":730.89,"endTime":735.48,"body":"the SEC and the United States, a"},{"speaker":"Joe Mulligan","startTime":735.51,"endTime":738.33,"body":"lot of news in the Wall Street"},{"speaker":"Joe Mulligan","startTime":735.51,"endTime":738.33,"body":"Journal, are looking for climate"},{"speaker":"Joe Mulligan","startTime":738.33,"endTime":740.94,"body":"reporting and the material"},{"speaker":"Joe Mulligan","startTime":738.33,"endTime":740.94,"body":"impact. So the second bottom"},{"speaker":"Joe Mulligan","startTime":740.94,"endTime":744.09,"body":"line is the carbon impact. You"},{"speaker":"Joe Mulligan","startTime":740.94,"endTime":744.09,"body":"mentioned, scope one, scope two,"},{"speaker":"Joe Mulligan","startTime":744.09,"endTime":748.29,"body":"scope three, we'll talk about"},{"speaker":"Joe Mulligan","startTime":744.09,"endTime":748.29,"body":"that briefly. And what those"},{"speaker":"Joe Mulligan","startTime":748.35,"endTime":751.17,"body":"what those means in the in the"},{"speaker":"Joe Mulligan","startTime":748.35,"endTime":751.17,"body":"webinar. And then the third"},{"speaker":"Joe Mulligan","startTime":751.17,"endTime":754.38,"body":"bottom line, of course, is"},{"speaker":"Joe Mulligan","startTime":751.17,"endTime":754.38,"body":"social. So create safe working"},{"speaker":"Joe Mulligan","startTime":754.38,"endTime":759.12,"body":"environments, that and then do"},{"speaker":"Joe Mulligan","startTime":754.38,"endTime":759.12,"body":"and manage the company, not just"},{"speaker":"Joe Mulligan","startTime":759.12,"endTime":763.14,"body":"on pure profitability, but"},{"speaker":"Joe Mulligan","startTime":759.12,"endTime":763.14,"body":"considering the impacts of of"},{"speaker":"Joe Mulligan","startTime":763.14,"endTime":767.49,"body":"two and three in the power of"},{"speaker":"Joe Mulligan","startTime":763.14,"endTime":767.49,"body":"and says, I'm a smart human"},{"speaker":"Joe Mulligan","startTime":767.49,"endTime":770.31,"body":"being, you know, and I can"},{"speaker":"Joe Mulligan","startTime":767.49,"endTime":770.31,"body":"manage multiple things in my"},{"speaker":"Joe Mulligan","startTime":770.31,"endTime":773.58,"body":"head at one time, and I can do"},{"speaker":"Joe Mulligan","startTime":770.31,"endTime":773.58,"body":"multiple things at the same"},{"speaker":"Joe Mulligan","startTime":773.58,"endTime":773.85,"body":"time."},{"speaker":"Tom Raftery","startTime":774.419,"endTime":777.599,"body":"You're better than"},{"speaker":"Tom Raftery","startTime":774.419,"endTime":777.599,"body":"me, then I'm, I can only do one"},{"speaker":"Tom Raftery","startTime":777.599,"endTime":784.799,"body":"thing at a time. So that's focus"},{"speaker":"Tom Raftery","startTime":777.599,"endTime":784.799,"body":"rank and the power of Anders."},{"speaker":"Tom Raftery","startTime":784.829,"endTime":787.289,"body":"Three of the four principles."},{"speaker":"Tom Raftery","startTime":784.829,"endTime":787.289,"body":"What was the fourth one?"},{"speaker":"Joe Mulligan","startTime":815.8100000000001,"endTime":818.87,"body":"The fourth one"},{"speaker":"Joe Mulligan","startTime":815.8100000000001,"endTime":818.87,"body":"gets to, you know, the approach,"},{"speaker":"Joe Mulligan","startTime":819.08,"endTime":824.8100000000001,"body":"and how do we go about doing"},{"speaker":"Joe Mulligan","startTime":819.08,"endTime":824.8100000000001,"body":"this. And so we think we need to"},{"speaker":"Joe Mulligan","startTime":824.8100000000001,"endTime":828.86,"body":"be pragmatic and have two"},{"speaker":"Joe Mulligan","startTime":824.8100000000001,"endTime":828.86,"body":"approaches, top down, top down"},{"speaker":"Joe Mulligan","startTime":828.86,"endTime":831.95,"body":"and bottoms up, alright, used in"},{"speaker":"Joe Mulligan","startTime":828.86,"endTime":831.95,"body":"a lot of business in a lot of"},{"speaker":"Joe Mulligan","startTime":831.95,"endTime":835.58,"body":"ways. So when it comes to"},{"speaker":"Joe Mulligan","startTime":831.95,"endTime":835.58,"body":"climate, climate management, top"},{"speaker":"Joe Mulligan","startTime":835.58,"endTime":838.7900000000001,"body":"down is aggregate reporting,"},{"speaker":"Joe Mulligan","startTime":835.58,"endTime":838.7900000000001,"body":"typically approached with a"},{"speaker":"Joe Mulligan","startTime":838.7900000000001,"endTime":842.72,"body":"business intelligence tool, a BI"},{"speaker":"Joe Mulligan","startTime":838.7900000000001,"endTime":842.72,"body":"tool, and then, and that's"},{"speaker":"Joe Mulligan","startTime":842.72,"endTime":846.1700000000001,"body":"required by regulators in the"},{"speaker":"Joe Mulligan","startTime":842.72,"endTime":846.1700000000001,"body":"United States and Europe, there"},{"speaker":"Joe Mulligan","startTime":846.1700000000001,"endTime":850.1,"body":"are 16 aggregates that get"},{"speaker":"Joe Mulligan","startTime":846.1700000000001,"endTime":850.1,"body":"aggregated up for your"},{"speaker":"Joe Mulligan","startTime":850.1,"endTime":854.5100000000001,"body":"greenhouse gas emissions for US"},{"speaker":"Joe Mulligan","startTime":850.1,"endTime":854.5100000000001,"body":"and EU reporting. And that's a"},{"speaker":"Joe Mulligan","startTime":854.5100000000001,"endTime":858.0500000000001,"body":"great start. But we also need to"},{"speaker":"Joe Mulligan","startTime":854.5100000000001,"endTime":858.0500000000001,"body":"do bottoms up, we need to"},{"speaker":"Joe Mulligan","startTime":858.0500000000001,"endTime":862.07,"body":"measure the systems for high"},{"speaker":"Joe Mulligan","startTime":858.0500000000001,"endTime":862.07,"body":"tech electronics accounts, you"},{"speaker":"Joe Mulligan","startTime":862.07,"endTime":865.6400000000001,"body":"need to measure the details of"},{"speaker":"Joe Mulligan","startTime":862.07,"endTime":865.6400000000001,"body":"chemicals that go into your"},{"speaker":"Joe Mulligan","startTime":865.6400000000001,"endTime":868.7600000000001,"body":"products, you need to know the"},{"speaker":"Joe Mulligan","startTime":865.6400000000001,"endTime":868.7600000000001,"body":"chemical bomb of your products,"},{"speaker":"Joe Mulligan","startTime":869.0300000000001,"endTime":872.24,"body":"need to know where they're"},{"speaker":"Joe Mulligan","startTime":869.0300000000001,"endTime":872.24,"body":"manufactured, and the energy use"},{"speaker":"Joe Mulligan","startTime":872.24,"endTime":875.45,"body":"and the carbon impact need to"},{"speaker":"Joe Mulligan","startTime":872.24,"endTime":875.45,"body":"know the supply chain"},{"speaker":"Joe Mulligan","startTime":875.6600000000001,"endTime":879.59,"body":"transportation lanes that you're"},{"speaker":"Joe Mulligan","startTime":875.6600000000001,"endTime":879.59,"body":"taking, and be able to compare"},{"speaker":"Joe Mulligan","startTime":879.59,"endTime":883.4300000000001,"body":"and run scenarios not just to do"},{"speaker":"Joe Mulligan","startTime":879.59,"endTime":883.4300000000001,"body":"profitability, which is"},{"speaker":"Joe Mulligan","startTime":883.46,"endTime":886.73,"body":"fantastic. And to be able to"},{"speaker":"Joe Mulligan","startTime":883.46,"endTime":886.73,"body":"look at constraints and supply"},{"speaker":"Joe Mulligan","startTime":886.73,"endTime":890.8100000000001,"body":"chain demands and transportation"},{"speaker":"Joe Mulligan","startTime":886.73,"endTime":890.8100000000001,"body":"lanes, but but also run a"},{"speaker":"Joe Mulligan","startTime":890.8100000000001,"endTime":893.84,"body":"scenario of Hey, what's the"},{"speaker":"Joe Mulligan","startTime":890.8100000000001,"endTime":893.84,"body":"carbon impact? And let's just"},{"speaker":"Joe Mulligan","startTime":893.84,"endTime":898.19,"body":"say on the profitability supply"},{"speaker":"Joe Mulligan","startTime":893.84,"endTime":898.19,"body":"chain, that it's pretty close"},{"speaker":"Joe Mulligan","startTime":898.22,"endTime":901.4300000000001,"body":"unprofitability you know, option"},{"speaker":"Joe Mulligan","startTime":898.22,"endTime":901.4300000000001,"body":"one is slightly less expensive"},{"speaker":"Joe Mulligan","startTime":901.4300000000001,"endTime":905.24,"body":"than option two, but but"},{"speaker":"Joe Mulligan","startTime":901.4300000000001,"endTime":905.24,"body":"oftentimes, option two, the"},{"speaker":"Joe Mulligan","startTime":905.24,"endTime":909.23,"body":"carbon impact is wildly higher."},{"speaker":"Joe Mulligan","startTime":905.24,"endTime":909.23,"body":"And then as an organization, you"},{"speaker":"Joe Mulligan","startTime":909.23,"endTime":912.5600000000001,"body":"can make a decision that, hey,"},{"speaker":"Joe Mulligan","startTime":909.23,"endTime":912.5600000000001,"body":"we're going to decide as an"},{"speaker":"Joe Mulligan","startTime":912.5600000000001,"endTime":916.0400000000001,"body":"organization to to fulfill our"},{"speaker":"Joe Mulligan","startTime":912.5600000000001,"endTime":916.0400000000001,"body":"commitment to our shareholders."},{"speaker":"Joe Mulligan","startTime":916.2800000000001,"endTime":921.32,"body":"That will we'll take option two"},{"speaker":"Joe Mulligan","startTime":916.2800000000001,"endTime":921.32,"body":"for this plan. So that the so"},{"speaker":"Joe Mulligan","startTime":921.32,"endTime":926.6300000000001,"body":"the BI aggregates are a great"},{"speaker":"Joe Mulligan","startTime":921.32,"endTime":926.6300000000001,"body":"start. And but but SAP believes"},{"speaker":"Joe Mulligan","startTime":926.7800000000001,"endTime":930.32,"body":"they actually wait You get to"},{"speaker":"Joe Mulligan","startTime":926.7800000000001,"endTime":930.32,"body":"improvement is the details. And"},{"speaker":"Joe Mulligan","startTime":930.32,"endTime":933.2600000000001,"body":"so you need applications with"},{"speaker":"Joe Mulligan","startTime":930.32,"endTime":933.2600000000001,"body":"the details. And so what's the"},{"speaker":"Joe Mulligan","startTime":933.2600000000001,"endTime":938.3900000000001,"body":"pragmatic approach to to these"},{"speaker":"Joe Mulligan","startTime":933.2600000000001,"endTime":938.3900000000001,"body":"top issues? And how do we how do"},{"speaker":"Joe Mulligan","startTime":938.3900000000001,"endTime":943.9100000000001,"body":"we merge the two without, you"},{"speaker":"Joe Mulligan","startTime":938.3900000000001,"endTime":943.9100000000001,"body":"know, being crazy? Does that"},{"speaker":"Joe Mulligan","startTime":943.9100000000001,"endTime":944.33,"body":"make sense?"},{"speaker":"Tom Raftery","startTime":944.72,"endTime":946.8800000000001,"body":"Yeah, no,"},{"speaker":"Tom Raftery","startTime":944.72,"endTime":946.8800000000001,"body":"absolutely. What I'm wondering,"},{"speaker":"Tom Raftery","startTime":946.8800000000001,"endTime":951.1700000000001,"body":"I guess, is for people who are"},{"speaker":"Tom Raftery","startTime":946.8800000000001,"endTime":951.1700000000001,"body":"listening, where to from here, I"},{"speaker":"Tom Raftery","startTime":951.1700000000001,"endTime":954.83,"body":"mean, obviously, where to from"},{"speaker":"Tom Raftery","startTime":951.1700000000001,"endTime":954.83,"body":"here is to attend the webinar on"},{"speaker":"Tom Raftery","startTime":954.83,"endTime":958.37,"body":"September 22, that we refer to,"},{"speaker":"Tom Raftery","startTime":954.83,"endTime":958.37,"body":"and I'm assuming this webinar"},{"speaker":"Tom Raftery","startTime":958.37,"endTime":962.09,"body":"will be recorded as well. So if"},{"speaker":"Tom Raftery","startTime":958.37,"endTime":962.09,"body":"somebody happens to be listening"},{"speaker":"Tom Raftery","startTime":962.09,"endTime":966.32,"body":"to this podcast on September 23,"},{"speaker":"Tom Raftery","startTime":962.09,"endTime":966.32,"body":"the link that we drop in the"},{"speaker":"Tom Raftery","startTime":966.32,"endTime":968.69,"body":"show notes will still be active,"},{"speaker":"Tom Raftery","startTime":966.32,"endTime":968.69,"body":"and they can watch it on demand"},{"speaker":"Tom Raftery","startTime":968.69,"endTime":971.87,"body":"for several months afterwards."},{"speaker":"Tom Raftery","startTime":968.69,"endTime":971.87,"body":"But anyway, where where to from"},{"speaker":"Tom Raftery","startTime":971.87,"endTime":975.4100000000001,"body":"here for people once once they"},{"speaker":"Tom Raftery","startTime":971.87,"endTime":975.4100000000001,"body":"have tuned into the webinar,"},{"speaker":"Tom Raftery","startTime":975.44,"endTime":978.32,"body":"and, you know, seen in detail"},{"speaker":"Tom Raftery","startTime":975.44,"endTime":978.32,"body":"this with the slides and"},{"speaker":"Tom Raftery","startTime":978.32,"endTime":980.7800000000001,"body":"everything that we'll be"},{"speaker":"Tom Raftery","startTime":978.32,"endTime":980.7800000000001,"body":"presenting, what's their next"},{"speaker":"Tom Raftery","startTime":980.7800000000001,"endTime":981.1400000000001,"body":"step?"},{"speaker":"Joe Mulligan","startTime":982.34,"endTime":985.58,"body":"Yeah, well, we're"},{"speaker":"Joe Mulligan","startTime":982.34,"endTime":985.58,"body":"going to our call to actions a"},{"speaker":"Joe Mulligan","startTime":985.58,"endTime":991.34,"body":"30 6090. Day approach, Tom. So"},{"speaker":"Joe Mulligan","startTime":985.58,"endTime":991.34,"body":"30 days, we can help our end"},{"speaker":"Joe Mulligan","startTime":991.37,"endTime":993.98,"body":"what what the set of solutions"},{"speaker":"Joe Mulligan","startTime":991.37,"endTime":993.98,"body":"are Tom, at the end of the day,"},{"speaker":"Joe Mulligan","startTime":994.34,"endTime":998.1800000000001,"body":"you know, SAP, and our"},{"speaker":"Joe Mulligan","startTime":994.34,"endTime":998.1800000000001,"body":"customers, we live in a world of"},{"speaker":"Joe Mulligan","startTime":998.1800000000001,"endTime":1002.44,"body":"mixed solutions. And so, you"},{"speaker":"Joe Mulligan","startTime":998.1800000000001,"endTime":1002.44,"body":"know, we're quite happy if if"},{"speaker":"Joe Mulligan","startTime":1002.47,"endTime":1006.22,"body":"alternative solutions are found."},{"speaker":"Joe Mulligan","startTime":1002.47,"endTime":1006.22,"body":"And we're happy to guide clients"},{"speaker":"Joe Mulligan","startTime":1006.22,"endTime":1009.5500000000001,"body":"to the solution. But let's take"},{"speaker":"Joe Mulligan","startTime":1006.22,"endTime":1009.5500000000001,"body":"action. And I'm really excited"},{"speaker":"Joe Mulligan","startTime":1009.5500000000001,"endTime":1013.0,"body":"to meet people who can have an"},{"speaker":"Joe Mulligan","startTime":1009.5500000000001,"endTime":1013.0,"body":"outsize impact on their thing."},{"speaker":"Joe Mulligan","startTime":1013.0,"endTime":1019.0600000000001,"body":"So 30 6090 day action items, 30"},{"speaker":"Joe Mulligan","startTime":1013.0,"endTime":1019.0600000000001,"body":"days, go on the SAS B board,"},{"speaker":"Joe Mulligan","startTime":1019.09,"endTime":1021.5200000000001,"body":"look at the materiality map,"},{"speaker":"Joe Mulligan","startTime":1019.09,"endTime":1021.5200000000001,"body":"we're presenting it in the"},{"speaker":"Joe Mulligan","startTime":1021.5200000000001,"endTime":1025.48,"body":"webinar, a pic of those eight or"},{"speaker":"Joe Mulligan","startTime":1021.5200000000001,"endTime":1025.48,"body":"10 topics that are highly"},{"speaker":"Joe Mulligan","startTime":1025.48,"endTime":1028.39,"body":"material to your industry, and"},{"speaker":"Joe Mulligan","startTime":1025.48,"endTime":1028.39,"body":"that your controller, your CFO"},{"speaker":"Joe Mulligan","startTime":1028.39,"endTime":1031.0,"body":"are going to be talking to you"},{"speaker":"Joe Mulligan","startTime":1028.39,"endTime":1031.0,"body":"about as a supply chain"},{"speaker":"Joe Mulligan","startTime":1031.0,"endTime":1034.09,"body":"professional. And then pick,"},{"speaker":"Joe Mulligan","startTime":1031.0,"endTime":1034.09,"body":"pick the areas you want to focus"},{"speaker":"Joe Mulligan","startTime":1034.09,"endTime":1037.75,"body":"on. Take a meeting with us,"},{"speaker":"Joe Mulligan","startTime":1034.09,"endTime":1037.75,"body":"we'll talk about how to rank"},{"speaker":"Joe Mulligan","startTime":1037.75,"endTime":1040.69,"body":"those things with a marginal"},{"speaker":"Joe Mulligan","startTime":1037.75,"endTime":1040.69,"body":"abatement cost curve, and set"},{"speaker":"Joe Mulligan","startTime":1040.69,"endTime":1044.05,"body":"some priorities around it. And"},{"speaker":"Joe Mulligan","startTime":1040.69,"endTime":1044.05,"body":"then set some projects in the"},{"speaker":"Joe Mulligan","startTime":1044.05,"endTime":1047.38,"body":"Six Sigma world, right? you'd"},{"speaker":"Joe Mulligan","startTime":1044.05,"endTime":1047.38,"body":"actually define a project, you"},{"speaker":"Joe Mulligan","startTime":1047.38,"endTime":1050.5,"body":"know, define, measure, analyze,"},{"speaker":"Joe Mulligan","startTime":1047.38,"endTime":1050.5,"body":"improve, control, and measure"},{"speaker":"Joe Mulligan","startTime":1050.5,"endTime":1054.55,"body":"it. Let's measure these things"},{"speaker":"Joe Mulligan","startTime":1050.5,"endTime":1054.55,"body":"for both profitability Tom and"},{"speaker":"Joe Mulligan","startTime":1054.55,"endTime":1058.39,"body":"carbon abatement. And let's come"},{"speaker":"Joe Mulligan","startTime":1054.55,"endTime":1058.39,"body":"up. And let's start with a 90"},{"speaker":"Joe Mulligan","startTime":1058.39,"endTime":1062.3500000000001,"body":"days let's start projects at"},{"speaker":"Joe Mulligan","startTime":1058.39,"endTime":1062.3500000000001,"body":"companies. And we've got all the"},{"speaker":"Joe Mulligan","startTime":1062.3500000000001,"endTime":1065.14,"body":"time in the world, Tom, to talk"},{"speaker":"Joe Mulligan","startTime":1062.3500000000001,"endTime":1065.14,"body":"to clients that actually want to"},{"speaker":"Joe Mulligan","startTime":1065.14,"endTime":1068.71,"body":"make a substantial material"},{"speaker":"Joe Mulligan","startTime":1065.14,"endTime":1068.71,"body":"impact on carbon."},{"speaker":"Tom Raftery","startTime":1069.489,"endTime":1072.759,"body":"Okay, and then,"},{"speaker":"Tom Raftery","startTime":1069.489,"endTime":1072.759,"body":"when you're going through that"},{"speaker":"Tom Raftery","startTime":1072.759,"endTime":1077.6490000000001,"body":"exercise and looking at the"},{"speaker":"Tom Raftery","startTime":1072.759,"endTime":1077.6490000000001,"body":"possible paths to take, I assume"},{"speaker":"Tom Raftery","startTime":1077.679,"endTime":1080.1390000000001,"body":"low hanging fruit is what you're"},{"speaker":"Tom Raftery","startTime":1077.679,"endTime":1080.1390000000001,"body":"looking for first low hanging"},{"speaker":"Tom Raftery","startTime":1080.1390000000001,"endTime":1082.239,"body":"fruit that's that that helps"},{"speaker":"Tom Raftery","startTime":1080.1390000000001,"endTime":1082.239,"body":"with profitability."},{"speaker":"Joe Mulligan","startTime":1083.29,"endTime":1086.8300000000002,"body":"Exactly. Well,"},{"speaker":"Joe Mulligan","startTime":1083.29,"endTime":1086.8300000000002,"body":"yes, absolutely. And why why not"},{"speaker":"Joe Mulligan","startTime":1086.8300000000002,"endTime":1091.18,"body":"take those quick wins, and, but"},{"speaker":"Joe Mulligan","startTime":1086.8300000000002,"endTime":1091.18,"body":"at the same time, we want to set"},{"speaker":"Joe Mulligan","startTime":1091.18,"endTime":1096.28,"body":"up a framework, like a roadmap"},{"speaker":"Joe Mulligan","startTime":1091.18,"endTime":1096.28,"body":"for the longer term. So so I"},{"speaker":"Joe Mulligan","startTime":1096.28,"endTime":1100.06,"body":"need a sustainability dashboard"},{"speaker":"Joe Mulligan","startTime":1096.28,"endTime":1100.06,"body":"of some type to manage"},{"speaker":"Joe Mulligan","startTime":1100.06,"endTime":1103.54,"body":"regulatory reporting, to know"},{"speaker":"Joe Mulligan","startTime":1100.06,"endTime":1103.54,"body":"you can't improve what you can't"},{"speaker":"Joe Mulligan","startTime":1103.54,"endTime":1108.1000000000001,"body":"measure, right? Start the BI"},{"speaker":"Joe Mulligan","startTime":1103.54,"endTime":1108.1000000000001,"body":"aggregate tops down, pick two or"},{"speaker":"Joe Mulligan","startTime":1108.1000000000001,"endTime":1111.8200000000002,"body":"three projects, right, that are"},{"speaker":"Joe Mulligan","startTime":1108.1000000000001,"endTime":1111.8200000000002,"body":"bottoms up that I'm going to get"},{"speaker":"Joe Mulligan","startTime":1111.8200000000002,"endTime":1116.8,"body":"some detail on. And then so"},{"speaker":"Joe Mulligan","startTime":1111.8200000000002,"endTime":1116.8,"body":"start projects right away, but"},{"speaker":"Joe Mulligan","startTime":1116.8,"endTime":1119.77,"body":"have the big picture in mind,"},{"speaker":"Joe Mulligan","startTime":1116.8,"endTime":1119.77,"body":"start to meet with executive"},{"speaker":"Joe Mulligan","startTime":1119.77,"endTime":1123.4,"body":"stakeholders, right about what"},{"speaker":"Joe Mulligan","startTime":1119.77,"endTime":1123.4,"body":"you're doing with these things."},{"speaker":"Joe Mulligan","startTime":1123.67,"endTime":1127.81,"body":"And then I had an unfortunate"},{"speaker":"Joe Mulligan","startTime":1123.67,"endTime":1127.81,"body":"one of my head high technology"},{"speaker":"Joe Mulligan","startTime":1127.81,"endTime":1131.56,"body":"accounts. Last week, Tom, told I"},{"speaker":"Joe Mulligan","startTime":1127.81,"endTime":1131.56,"body":"was bringing sustainability in"},{"speaker":"Joe Mulligan","startTime":1131.56,"endTime":1134.29,"body":"the conversation. And there were"},{"speaker":"Joe Mulligan","startTime":1131.56,"endTime":1134.29,"body":"two groups from the customer on"},{"speaker":"Joe Mulligan","startTime":1134.29,"endTime":1137.74,"body":"the call. And one of them was"},{"speaker":"Joe Mulligan","startTime":1134.29,"endTime":1137.74,"body":"very interested in"},{"speaker":"Joe Mulligan","startTime":1137.74,"endTime":1140.56,"body":"sustainability. The other one"},{"speaker":"Joe Mulligan","startTime":1137.74,"endTime":1140.56,"body":"said, No, we don't really want"},{"speaker":"Joe Mulligan","startTime":1140.56,"endTime":1143.23,"body":"to talk about it. We don't want"},{"speaker":"Joe Mulligan","startTime":1140.56,"endTime":1143.23,"body":"to boil the ocean. That's like,"},{"speaker":"Joe Mulligan","startTime":1143.92,"endTime":1147.1000000000001,"body":"that's an unfortunate, you know,"},{"speaker":"Joe Mulligan","startTime":1143.92,"endTime":1147.1000000000001,"body":"metaphor to use in this"},{"speaker":"Joe Mulligan","startTime":1147.1000000000001,"endTime":1151.1200000000001,"body":"conversation. So one of the"},{"speaker":"Joe Mulligan","startTime":1147.1000000000001,"endTime":1151.1200000000001,"body":"things I'm suggesting is at"},{"speaker":"Joe Mulligan","startTime":1151.1200000000001,"endTime":1155.89,"body":"least 20% of your RFPs going"},{"speaker":"Joe Mulligan","startTime":1151.1200000000001,"endTime":1155.89,"body":"forward, starting today have to"},{"speaker":"Joe Mulligan","startTime":1155.89,"endTime":1160.72,"body":"have sustainability in the use"},{"speaker":"Joe Mulligan","startTime":1155.89,"endTime":1160.72,"body":"case, because supply chain, it's"},{"speaker":"Joe Mulligan","startTime":1160.72,"endTime":1164.02,"body":"it's all it's dramatic. Like we"},{"speaker":"Joe Mulligan","startTime":1160.72,"endTime":1164.02,"body":"talked about the start of this"},{"speaker":"Joe Mulligan","startTime":1164.26,"endTime":1167.77,"body":"podcast, about half the"},{"speaker":"Joe Mulligan","startTime":1164.26,"endTime":1167.77,"body":"greenhouse emissions come from"},{"speaker":"Joe Mulligan","startTime":1167.77,"endTime":1172.8400000000001,"body":"products and their supply chain."},{"speaker":"Joe Mulligan","startTime":1167.77,"endTime":1172.8400000000001,"body":"And I think it's it's table"},{"speaker":"Joe Mulligan","startTime":1172.8400000000001,"endTime":1176.44,"body":"stakes to have sustainability"},{"speaker":"Joe Mulligan","startTime":1172.8400000000001,"endTime":1176.44,"body":"ease and that profitability"},{"speaker":"Joe Mulligan","startTime":1176.47,"endTime":1179.5,"body":"first and bottom line. That's"},{"speaker":"Joe Mulligan","startTime":1176.47,"endTime":1179.5,"body":"absolutely as part of the"},{"speaker":"Joe Mulligan","startTime":1179.5,"endTime":1180.1000000000001,"body":"requirement."},{"speaker":"Tom Raftery","startTime":1180.97,"endTime":1184.66,"body":"No, no, absolutely."},{"speaker":"Tom Raftery","startTime":1180.97,"endTime":1184.66,"body":"Interestingly, I mean, you you"},{"speaker":"Tom Raftery","startTime":1184.69,"endTime":1189.52,"body":"referred a couple of times to"},{"speaker":"Tom Raftery","startTime":1184.69,"endTime":1189.52,"body":"regulations. And this is this is"},{"speaker":"Tom Raftery","startTime":1189.52,"endTime":1193.3300000000002,"body":"one of the things that I'm"},{"speaker":"Tom Raftery","startTime":1189.52,"endTime":1193.3300000000002,"body":"seeing that is going to change"},{"speaker":"Tom Raftery","startTime":1193.3300000000002,"endTime":1196.24,"body":"enormously in the next few"},{"speaker":"Tom Raftery","startTime":1193.3300000000002,"endTime":1196.24,"body":"years. The whole regulatory"},{"speaker":"Tom Raftery","startTime":1196.24,"endTime":1200.65,"body":"landscape, particularly here in"},{"speaker":"Tom Raftery","startTime":1196.24,"endTime":1200.65,"body":"Europe, potentially in North"},{"speaker":"Tom Raftery","startTime":1200.65,"endTime":1203.3500000000001,"body":"America, as well. And I say"},{"speaker":"Tom Raftery","startTime":1200.65,"endTime":1203.3500000000001,"body":"potentially because you have"},{"speaker":"Tom Raftery","startTime":1203.3500000000001,"endTime":1206.23,"body":"elections coming up next year."},{"speaker":"Tom Raftery","startTime":1203.3500000000001,"endTime":1206.23,"body":"And so that could change a lot"},{"speaker":"Tom Raftery","startTime":1206.23,"endTime":1209.71,"body":"of things here in Europe, it's"},{"speaker":"Tom Raftery","startTime":1206.23,"endTime":1209.71,"body":"it's, it's already happened as"},{"speaker":"Tom Raftery","startTime":1209.71,"endTime":1213.8200000000002,"body":"in the European Commission has"},{"speaker":"Tom Raftery","startTime":1209.71,"endTime":1213.8200000000002,"body":"passed legislation making it"},{"speaker":"Tom Raftery","startTime":1213.8200000000002,"endTime":1218.95,"body":"mandatory for all 27 states to"},{"speaker":"Tom Raftery","startTime":1213.8200000000002,"endTime":1218.95,"body":"reduce emissions 55% by 2030,"},{"speaker":"Tom Raftery","startTime":1218.95,"endTime":1223.72,"body":"which is a incredibly ambitious"},{"speaker":"Tom Raftery","startTime":1218.95,"endTime":1223.72,"body":"goal, which means each"},{"speaker":"Tom Raftery","startTime":1223.75,"endTime":1229.54,"body":"individual state of the 27 will"},{"speaker":"Tom Raftery","startTime":1223.75,"endTime":1229.54,"body":"roll out their own rules to"},{"speaker":"Tom Raftery","startTime":1229.66,"endTime":1232.8700000000001,"body":"companies and individuals living"},{"speaker":"Tom Raftery","startTime":1229.66,"endTime":1232.8700000000001,"body":"in those countries on how to and"},{"speaker":"Tom Raftery","startTime":1232.8700000000001,"endTime":1235.9,"body":"setting aims for emissions"},{"speaker":"Tom Raftery","startTime":1232.8700000000001,"endTime":1235.9,"body":"reduction. So this is going to"},{"speaker":"Tom Raftery","startTime":1235.9,"endTime":1239.29,"body":"be huge, at least here in the EU"},{"speaker":"Tom Raftery","startTime":1235.9,"endTime":1239.29,"body":"and probably in lots of other"},{"speaker":"Tom Raftery","startTime":1239.29,"endTime":1241.78,"body":"gios as well, just in the next"},{"speaker":"Tom Raftery","startTime":1239.29,"endTime":1241.78,"body":"eight years, because it's only"},{"speaker":"Tom Raftery","startTime":1241.78,"endTime":1247.0900000000001,"body":"eight years to 2030. So this is"},{"speaker":"Tom Raftery","startTime":1241.78,"endTime":1247.0900000000001,"body":"the whole regulatory framework"},{"speaker":"Tom Raftery","startTime":1247.0900000000001,"endTime":1250.3600000000001,"body":"globally is going to change"},{"speaker":"Tom Raftery","startTime":1247.0900000000001,"endTime":1250.3600000000001,"body":"massively. And this is going to"},{"speaker":"Tom Raftery","startTime":1250.3600000000001,"endTime":1255.25,"body":"be hugely challenging. How"},{"speaker":"Tom Raftery","startTime":1250.3600000000001,"endTime":1255.25,"body":"should companies I mean, if"},{"speaker":"Tom Raftery","startTime":1255.25,"endTime":1258.8500000000001,"body":"you're, if you're a large"},{"speaker":"Tom Raftery","startTime":1255.25,"endTime":1258.8500000000001,"body":"company, you're probably dealing"},{"speaker":"Tom Raftery","startTime":1258.8500000000001,"endTime":1262.51,"body":"in multiple regions and"},{"speaker":"Tom Raftery","startTime":1258.8500000000001,"endTime":1262.51,"body":"geographies. So you'll have"},{"speaker":"Tom Raftery","startTime":1262.51,"endTime":1266.8300000000002,"body":"multiple regulatory frameworks"},{"speaker":"Tom Raftery","startTime":1262.51,"endTime":1266.8300000000002,"body":"to try and, you know, battle"},{"speaker":"Tom Raftery","startTime":1266.8300000000002,"endTime":1271.03,"body":"against our meat, or however we"},{"speaker":"Tom Raftery","startTime":1266.8300000000002,"endTime":1271.03,"body":"want to say it. That's got to be"},{"speaker":"Tom Raftery","startTime":1271.03,"endTime":1273.04,"body":"an enormous challenge for"},{"speaker":"Tom Raftery","startTime":1271.03,"endTime":1273.04,"body":"companies, how do they do with"},{"speaker":"Tom Raftery","startTime":1273.04,"endTime":1273.4,"body":"that?"},{"speaker":"Joe Mulligan","startTime":1274.6000000000001,"endTime":1277.6000000000001,"body":"autumn I, there's"},{"speaker":"Joe Mulligan","startTime":1274.6000000000001,"endTime":1277.6000000000001,"body":"a huge mindset in the last two"},{"speaker":"Joe Mulligan","startTime":1277.6000000000001,"endTime":1281.89,"body":"years, total shift, tectonic"},{"speaker":"Joe Mulligan","startTime":1277.6000000000001,"endTime":1281.89,"body":"shift, used to be all the cost"},{"speaker":"Joe Mulligan","startTime":1281.89,"endTime":1284.71,"body":"of regulations, and it's"},{"speaker":"Joe Mulligan","startTime":1281.89,"endTime":1284.71,"body":"challenging for me, and it's"},{"speaker":"Joe Mulligan","startTime":1284.71,"endTime":1288.49,"body":"gonna put me out of business. I"},{"speaker":"Joe Mulligan","startTime":1284.71,"endTime":1288.49,"body":"don't hear that anymore. I don't"},{"speaker":"Joe Mulligan","startTime":1288.49,"endTime":1291.01,"body":"hear that when I go to Houston,"},{"speaker":"Joe Mulligan","startTime":1288.49,"endTime":1291.01,"body":"I don't hear that when I go to"},{"speaker":"Joe Mulligan","startTime":1291.01,"endTime":1294.67,"body":"Ohio. I don't hear that here in"},{"speaker":"Joe Mulligan","startTime":1291.01,"endTime":1294.67,"body":"California anymore. What I hear"},{"speaker":"Joe Mulligan","startTime":1294.67,"endTime":1299.26,"body":"from the executives and the"},{"speaker":"Joe Mulligan","startTime":1294.67,"endTime":1299.26,"body":"thought leaders is my company is"},{"speaker":"Joe Mulligan","startTime":1299.26,"endTime":1302.1100000000001,"body":"going to be on the cutting edge."},{"speaker":"Joe Mulligan","startTime":1299.26,"endTime":1302.1100000000001,"body":"We want to do this"},{"speaker":"Joe Mulligan","startTime":1302.1100000000001,"endTime":1306.76,"body":"pragmatically. And smartly. As a"},{"speaker":"Joe Mulligan","startTime":1302.1100000000001,"endTime":1306.76,"body":"consequence, yeah, we need to do"},{"speaker":"Joe Mulligan","startTime":1306.76,"endTime":1309.79,"body":"regulatory reporting, but we're"},{"speaker":"Joe Mulligan","startTime":1306.76,"endTime":1309.79,"body":"not doing it to satisfy the"},{"speaker":"Joe Mulligan","startTime":1309.79,"endTime":1313.27,"body":"regulators. We're doing this to"},{"speaker":"Joe Mulligan","startTime":1309.79,"endTime":1313.27,"body":"satisfy our shareholders, we're"},{"speaker":"Joe Mulligan","startTime":1313.27,"endTime":1316.5700000000002,"body":"doing this to satisfy ourselves"},{"speaker":"Joe Mulligan","startTime":1313.27,"endTime":1316.5700000000002,"body":"as human beings, who understand"},{"speaker":"Joe Mulligan","startTime":1316.5700000000002,"endTime":1319.54,"body":"that this is the right thing to"},{"speaker":"Joe Mulligan","startTime":1316.5700000000002,"endTime":1319.54,"body":"do. And that this is a"},{"speaker":"Joe Mulligan","startTime":1319.54,"endTime":1325.72,"body":"competitive advantage. There's"},{"speaker":"Joe Mulligan","startTime":1319.54,"endTime":1325.72,"body":"tons of studies about how people"},{"speaker":"Joe Mulligan","startTime":1325.81,"endTime":1329.0800000000002,"body":"I have strong preference to deal"},{"speaker":"Joe Mulligan","startTime":1325.81,"endTime":1329.0800000000002,"body":"with companies who are aware of"},{"speaker":"Joe Mulligan","startTime":1329.0800000000002,"endTime":1333.4,"body":"sustainability as an issue. And"},{"speaker":"Joe Mulligan","startTime":1329.0800000000002,"endTime":1333.4,"body":"and corporations across the"},{"speaker":"Joe Mulligan","startTime":1333.4,"endTime":1340.1200000000001,"body":"political spectrum are are this"},{"speaker":"Joe Mulligan","startTime":1333.4,"endTime":1340.1200000000001,"body":"this this thing is is is passed?"},{"speaker":"Joe Mulligan","startTime":1340.3300000000002,"endTime":1343.99,"body":"Now, the regulations is like one"},{"speaker":"Joe Mulligan","startTime":1340.3300000000002,"endTime":1343.99,"body":"measurement mark. But Tom, I'd"},{"speaker":"Joe Mulligan","startTime":1343.99,"endTime":1349.3300000000002,"body":"really like to turn the focus to"},{"speaker":"Joe Mulligan","startTime":1343.99,"endTime":1349.3300000000002,"body":"how do I make? I'm not the"},{"speaker":"Joe Mulligan","startTime":1349.3300000000002,"endTime":1352.42,"body":"first, you know, most amazing"},{"speaker":"Joe Mulligan","startTime":1349.3300000000002,"endTime":1352.42,"body":"capitalists you've ever met? I"},{"speaker":"Joe Mulligan","startTime":1352.42,"endTime":1356.3200000000002,"body":"love profitable companies. So"},{"speaker":"Joe Mulligan","startTime":1352.42,"endTime":1356.3200000000002,"body":"how do I how do I design? If I'm"},{"speaker":"Joe Mulligan","startTime":1356.3200000000002,"endTime":1359.89,"body":"a high tech account? How do I"},{"speaker":"Joe Mulligan","startTime":1356.3200000000002,"endTime":1359.89,"body":"design excellent products? And"},{"speaker":"Joe Mulligan","startTime":1360.13,"endTime":1363.67,"body":"how do I do the digital thread"},{"speaker":"Joe Mulligan","startTime":1360.13,"endTime":1363.67,"body":"and the digital twin and know"},{"speaker":"Joe Mulligan","startTime":1363.67,"endTime":1366.8500000000001,"body":"ahead of time those impacts and"},{"speaker":"Joe Mulligan","startTime":1363.67,"endTime":1366.8500000000001,"body":"connect the dots when I'm"},{"speaker":"Joe Mulligan","startTime":1366.8500000000001,"endTime":1369.28,"body":"outsource contract"},{"speaker":"Joe Mulligan","startTime":1366.8500000000001,"endTime":1369.28,"body":"manufacturing? How do I know"},{"speaker":"Joe Mulligan","startTime":1369.28,"endTime":1373.3300000000002,"body":"what those impacts are? And it's"},{"speaker":"Joe Mulligan","startTime":1369.28,"endTime":1373.3300000000002,"body":"just confusing for people. And"},{"speaker":"Joe Mulligan","startTime":1373.3300000000002,"endTime":1377.02,"body":"so we've, I'm really happy. I'm"},{"speaker":"Joe Mulligan","startTime":1373.3300000000002,"endTime":1377.02,"body":"one of several speakers, I've"},{"speaker":"Joe Mulligan","startTime":1377.02,"endTime":1380.14,"body":"got some brilliant people coming"},{"speaker":"Joe Mulligan","startTime":1377.02,"endTime":1380.14,"body":"on to the webinar to support me."},{"speaker":"Joe Mulligan","startTime":1380.47,"endTime":1385.06,"body":"And we have a starting plan of"},{"speaker":"Joe Mulligan","startTime":1380.47,"endTime":1385.06,"body":"how do you actually tackle this,"},{"speaker":"Joe Mulligan","startTime":1385.45,"endTime":1389.41,"body":"and make a ton of money and be"},{"speaker":"Joe Mulligan","startTime":1385.45,"endTime":1389.41,"body":"regulatory compliant, and be a"},{"speaker":"Joe Mulligan","startTime":1389.41,"endTime":1393.97,"body":"thought leader in your industry."},{"speaker":"Joe Mulligan","startTime":1389.41,"endTime":1393.97,"body":"And it's like an A, like, you"},{"speaker":"Joe Mulligan","startTime":1393.97,"endTime":1398.68,"body":"can be green in your personal"},{"speaker":"Joe Mulligan","startTime":1393.97,"endTime":1398.68,"body":"life. But if you were a supply"},{"speaker":"Joe Mulligan","startTime":1398.68,"endTime":1402.25,"body":"chain professional working for a"},{"speaker":"Joe Mulligan","startTime":1398.68,"endTime":1402.25,"body":"high tech electronics account,"},{"speaker":"Joe Mulligan","startTime":1402.25,"endTime":1406.3600000000001,"body":"right? On the top, say fortune"},{"speaker":"Joe Mulligan","startTime":1402.25,"endTime":1406.3600000000001,"body":"500 accounts or fortune, global"},{"speaker":"Joe Mulligan","startTime":1406.3600000000001,"endTime":1412.06,"body":"2000 accounts, your impact would"},{"speaker":"Joe Mulligan","startTime":1406.3600000000001,"endTime":1412.06,"body":"be so outsized on society, in"},{"speaker":"Joe Mulligan","startTime":1412.06,"endTime":1415.5700000000002,"body":"your role and your skills,"},{"speaker":"Joe Mulligan","startTime":1412.06,"endTime":1415.5700000000002,"body":"you're needed. Now, the people"},{"speaker":"Joe Mulligan","startTime":1415.5700000000002,"endTime":1417.97,"body":"that are coming to this, you"},{"speaker":"Joe Mulligan","startTime":1415.5700000000002,"endTime":1417.97,"body":"know, your podcast, and this"},{"speaker":"Joe Mulligan","startTime":1417.97,"endTime":1423.16,"body":"webinar, or the gold collar"},{"speaker":"Joe Mulligan","startTime":1417.97,"endTime":1423.16,"body":"workers, right up tomorrow. So"},{"speaker":"Joe Mulligan","startTime":1423.16,"endTime":1424.39,"body":"we're so excited,"},{"speaker":"Tom Raftery","startTime":1424.99,"endTime":1427.78,"body":"good. And Christian"},{"speaker":"Tom Raftery","startTime":1424.99,"endTime":1427.78,"body":"Klein put it well, when he says"},{"speaker":"Tom Raftery","startTime":1427.78,"endTime":1430.66,"body":"that we want to make"},{"speaker":"Tom Raftery","startTime":1427.78,"endTime":1430.66,"body":"sustainability profitable and"},{"speaker":"Tom Raftery","startTime":1430.66,"endTime":1434.3500000000001,"body":"profitability sustainable. And,"},{"speaker":"Tom Raftery","startTime":1430.66,"endTime":1434.3500000000001,"body":"you know, I think that's a"},{"speaker":"Tom Raftery","startTime":1434.3500000000001,"endTime":1438.43,"body":"really nice way of putting it."},{"speaker":"Tom Raftery","startTime":1434.3500000000001,"endTime":1438.43,"body":"Because if we if companies are"},{"speaker":"Tom Raftery","startTime":1438.43,"endTime":1442.15,"body":"not profitable, then by"},{"speaker":"Tom Raftery","startTime":1438.43,"endTime":1442.15,"body":"definition, they're not"},{"speaker":"Tom Raftery","startTime":1442.15,"endTime":1445.15,"body":"sustainable, because they will"},{"speaker":"Tom Raftery","startTime":1442.15,"endTime":1445.15,"body":"go out of business, you know,"},{"speaker":"Tom Raftery","startTime":1445.15,"endTime":1447.49,"body":"which is the ultimate"},{"speaker":"Tom Raftery","startTime":1445.15,"endTime":1447.49,"body":"sustainability is staying in"},{"speaker":"Tom Raftery","startTime":1447.49,"endTime":1447.97,"body":"business."},{"speaker":"Unknown","startTime":1448.27,"endTime":1448.72,"body":"So"},{"speaker":"Tom Raftery","startTime":1448.72,"endTime":1452.26,"body":"yeah, it's going to"},{"speaker":"Tom Raftery","startTime":1448.72,"endTime":1452.26,"body":"be interesting. Any any"},{"speaker":"Tom Raftery","startTime":1452.3200000000002,"endTime":1455.26,"body":"questions that I haven't asked"},{"speaker":"Tom Raftery","startTime":1452.3200000000002,"endTime":1455.26,"body":"you that you think I should have"},{"speaker":"Tom Raftery","startTime":1455.26,"endTime":1457.8700000000001,"body":"any topics we've not addressed,"},{"speaker":"Tom Raftery","startTime":1455.26,"endTime":1457.8700000000001,"body":"that you think, you know, people"},{"speaker":"Tom Raftery","startTime":1457.8700000000001,"endTime":1461.47,"body":"should be aware of before we"},{"speaker":"Tom Raftery","startTime":1457.8700000000001,"endTime":1461.47,"body":"wrap up? Now,"},{"speaker":"Joe Mulligan","startTime":1461.89,"endTime":1465.25,"body":"you know, this is"},{"speaker":"Joe Mulligan","startTime":1461.89,"endTime":1465.25,"body":"we're going to focus on one with"},{"speaker":"Joe Mulligan","startTime":1465.25,"endTime":1469.48,"body":"seven use cases, we're going to"},{"speaker":"Joe Mulligan","startTime":1465.25,"endTime":1469.48,"body":"focus on one in particular, but"},{"speaker":"Joe Mulligan","startTime":1469.81,"endTime":1473.74,"body":"we'd love to hear feedback from"},{"speaker":"Joe Mulligan","startTime":1469.81,"endTime":1473.74,"body":"you and your listeners about on"},{"speaker":"Joe Mulligan","startTime":1473.74,"endTime":1477.13,"body":"this other use cases, what are"},{"speaker":"Joe Mulligan","startTime":1473.74,"endTime":1477.13,"body":"the details that the accounts"},{"speaker":"Joe Mulligan","startTime":1477.13,"endTime":1480.22,"body":"want to have and, and the team"},{"speaker":"Joe Mulligan","startTime":1477.13,"endTime":1480.22,"body":"will get together the right"},{"speaker":"Joe Mulligan","startTime":1480.22,"endTime":1485.3200000000002,"body":"people from inside and outside"},{"speaker":"Joe Mulligan","startTime":1480.22,"endTime":1485.3200000000002,"body":"of SAP? to to to educate your"},{"speaker":"Joe Mulligan","startTime":1485.3200000000002,"endTime":1487.18,"body":"listeners, Tom? Fantastic,"},{"speaker":"Tom Raftery","startTime":1487.27,"endTime":1491.3200000000002,"body":"fantastic. Okay,"},{"speaker":"Tom Raftery","startTime":1487.27,"endTime":1491.3200000000002,"body":"Joe, if people want to know more"},{"speaker":"Tom Raftery","startTime":1491.3200000000002,"endTime":1495.88,"body":"about yourself, Joe, about the"},{"speaker":"Tom Raftery","startTime":1491.3200000000002,"endTime":1495.88,"body":"webinar, or about any of the"},{"speaker":"Tom Raftery","startTime":1495.88,"endTime":1498.73,"body":"topics we discussed today, where"},{"speaker":"Tom Raftery","startTime":1495.88,"endTime":1498.73,"body":"would you have me direct them?"},{"speaker":"Joe Mulligan","startTime":1499.75,"endTime":1504.73,"body":"Yeah. So I'm on"},{"speaker":"Joe Mulligan","startTime":1499.75,"endTime":1504.73,"body":"LinkedIn. Joe Mulligan at SM"},{"speaker":"Joe Mulligan","startTime":1504.76,"endTime":1510.04,"body":"with my email Joe Mulligan at"},{"speaker":"Joe Mulligan","startTime":1504.76,"endTime":1510.04,"body":"SAP calm, very open to working"},{"speaker":"Joe Mulligan","startTime":1510.31,"endTime":1513.5800000000002,"body":"with people who want to do"},{"speaker":"Joe Mulligan","startTime":1510.31,"endTime":1513.5800000000002,"body":"something, do something"},{"speaker":"Joe Mulligan","startTime":1513.5800000000002,"endTime":1514.72,"body":"materially impactful"},{"speaker":"Tom Raftery","startTime":1514.839,"endTime":1518.919,"body":"so far, but I'll"},{"speaker":"Tom Raftery","startTime":1514.839,"endTime":1518.919,"body":"put a link to the webinar and to"},{"speaker":"Tom Raftery","startTime":1518.919,"endTime":1520.839,"body":"your LinkedIn account in the"},{"speaker":"Tom Raftery","startTime":1518.919,"endTime":1520.839,"body":"show notes for this so people"},{"speaker":"Tom Raftery","startTime":1520.839,"endTime":1524.499,"body":"can just click on it and go"},{"speaker":"Tom Raftery","startTime":1520.839,"endTime":1524.499,"body":"straight through. Great Joe."},{"speaker":"Tom Raftery","startTime":1524.499,"endTime":1527.1090000000002,"body":"That's been fantastic investor,"},{"speaker":"Tom Raftery","startTime":1524.499,"endTime":1527.1090000000002,"body":"look at the webinar and thanks a"},{"speaker":"Tom Raftery","startTime":1527.1090000000002,"endTime":1530.1090000000002,"body":"million Coming on the podcast"},{"speaker":"Tom Raftery","startTime":1527.1090000000002,"endTime":1530.1090000000002,"body":"today. Thanks for having me, Tom"},{"speaker":"Tom Raftery","startTime":1530.409,"endTime":1534.8490000000002,"body":"toxin. Okay, we've come to the"},{"speaker":"Tom Raftery","startTime":1530.409,"endTime":1534.8490000000002,"body":"end of the show. Thanks everyone"},{"speaker":"Tom Raftery","startTime":1534.8490000000002,"endTime":1538.269,"body":"for listening. If you'd like to"},{"speaker":"Tom Raftery","startTime":1534.8490000000002,"endTime":1538.269,"body":"know more about digital supply"},{"speaker":"Tom Raftery","startTime":1538.269,"endTime":1542.679,"body":"chains, head on over to sa p.com"},{"speaker":"Tom Raftery","startTime":1538.269,"endTime":1542.679,"body":"slash digital supply chain or,"},{"speaker":"Tom Raftery","startTime":1543.249,"endTime":1548.739,"body":"or simply drop me an email to"},{"speaker":"Tom Raftery","startTime":1543.249,"endTime":1548.739,"body":"Tom Raftery at sa p.com. If"},{"speaker":"Tom Raftery","startTime":1548.739,"endTime":1551.289,"body":"you'd like to show, please don't"},{"speaker":"Tom Raftery","startTime":1548.739,"endTime":1551.289,"body":"forget to subscribe to it and"},{"speaker":"Tom Raftery","startTime":1551.289,"endTime":1554.439,"body":"your podcast application of"},{"speaker":"Tom Raftery","startTime":1551.289,"endTime":1554.439,"body":"choice to get new episodes as"},{"speaker":"Tom Raftery","startTime":1554.439,"endTime":1558.579,"body":"soon as they're published. Also,"},{"speaker":"Tom Raftery","startTime":1554.439,"endTime":1558.579,"body":"please don't forget to rate and"},{"speaker":"Tom Raftery","startTime":1558.579,"endTime":1562.1490000000001,"body":"review the podcast. It really"},{"speaker":"Tom Raftery","startTime":1558.579,"endTime":1562.1490000000001,"body":"does help new people to find the"},{"speaker":"Tom Raftery","startTime":1562.1490000000001,"endTime":1564.909,"body":"show. Thanks. Catch you on"}]}